Right About Now with Ryan Alford - Weekly Marketing and Advertising News, December 17, 2021: The Metaverse Effect

Episode Date: December 17, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest, International Speaker, Best-Selling Author, Life Coach, and Founder of Cody Byrns' Foundation, Cody Byrns. Upcoming guest, Cristina Ferrare, Former Fashion Model, NY Times Bestselling Author, TV Host & Entrepreneur. Talks Social Holidays, National Maple Syrup Day, Ugly Sweater Day, Underdog Day, National Hard Candy Day, National Oatmeal Muffin Day, #CrosswordPuzzleDay, National Flashlight Day, Short Girl Appreciation Day, Festivus Day, and more...Take a look at this week’s biggest marketing headlines:Pepsi boosts hip-hop artists with music academy, virtual summit - Pepsi Music Lab AcademyNike acquires studio known for digital sneaker drops in latest metaverse bet -RTFKT — pronounced "artifact"Walmart teams with TalkShopLive as social commerce ramp up continuesCream cheese crisis becomes an opportunity for Kraft’s Philadelphia brandYouTube TV warns customers they may lose access to 18 Disney-owned channels by week’s endGrindr’s $7M GDPR fine is a stark warning to adtech not to trackAlexa’s latest celebrity voice is Santa Claus himselfInstagram reportedly hit 2 billion active users but probably won’t admit itIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Nike's buying a company that all they make is digital sneakers. And our kids, our kids' kids, maybe our kids. But at some point, I can, and I'm just going to like, I'm going to know it's coming, but still kind of fall over in my seat. It's going to be interesting where this goes. I think, you know, be careful what you ask for. We always bitched, at least I did, that you got 500 channels, and you only watch two.

Why can't we just have them a la carte? Well eventually you're gonna have to buy like 37 apps to piece together everything you want to watch there's finally been a fine levied and the first one to get one of them which is a gdpr i'll be getting into all the acronyms but just know it's about data privacy and your ability to be retargeted in certain ways. Well, Grindr's got a $7 million fine coming their way for breaking some laws. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to another edition of

the Radcast. It's Friday, December 17th. Wow, I had to think about that, Joe. I was like, whoa, yeah, is it really one week till Christmas Eve? It is. It is. I'll tell you for sure it is. I know. Joe Hamrick, who joins me as always. What's up, brother? What's up, man? How you doing? Good. Now that I got my dates in order. Yeah. I was getting trepidation saying the date, going, have I bought everything for Christmas? It was all hitting me like a wave. That's a lot of pressure on that date.

There is. That's when you got four boys, dude. Yeesh. That's a lot of- A lot of gifting. Yeah, a lot of cash. A lot of cheddar. I think I was just sweating on how much money we're spending.

Watching your bank account. Yeah, I heard my phone. A lot of cheddar. I think I was just sweating on how much money we're spending. You're watching your bank account. Yeah, I heard my phone ding as I said it. Like, oh, shit, what do my wives buy now? There's another charge. Your doorbell camera, like, oh, there's five more packages. There's a permanent oil leak at our loft from the Amazon truck that's parked outside. He doesn't even need to leave. No.

Because I feel like he's always there. He's always right in front of you. 17 packages a day like he's always there. He's always running for years. 17 packages a day. That's a lot. At least. That's a lot. I got a text message from my wife, Nicole, yesterday. Our son had basketball practice.

I worked a little late, and she texts me and goes, can you get the packages for me? That was a single text. I'm like, sure. Then she sends me the codes, and it's like 12 codes to our box that holds all the stuff. I'm like, holy shit. I was going to ask how that worked. They have a huge Amazon box that, you know, in our lofts, you put the codes in.

So I spent about 20 minutes there last night getting all the codes out. Like, sir, could you help? I didn't bring something like asking neighbors to help me carry packages. Calling your kids, like, get down here right now. Get down here right now. So that's funny. Yeah. How's the week been?

It's been good. Been good. You're officially leaving for Vegas today. I am. Tonight. I'm leaving here and driving to Atlanta, and then we're getting on a plane about 8 o'clock. Frontier Airlines.

I'll say a prayer for you. Yeah, I'm a little bit, not necessarily about the flight itself, but about everything surrounding it. Is it going to take off on time? Are the screws tightened on the wings? Right, exactly. Are we going to have an incident on the plane where someone doesn't want to wear a mask or something?

Oh, yes. That's happening a lot lately. For sure. I can see that happening. It seems like that happens more on Frontier than Delta. Probably. Frontier's not. I don't think they're the premium brand that Delta is.

I think it's the unfriendly skies. So Frontier and Spirit is right there with Frontier. Yeah. Frontier might be above Spirit. Teen Spirit. Hallelujah. It's definitely above that What else is new?

Are you ready for the holidays? That's a rough one Not really When do you guys come back from Vegas? Monday, we fly back into Atlanta But I haven't decided if I'm going to drive back Or if I'm just going to Kick it in Atlanta for a night

I've got pretty much everything bought. I've got to buy a couple more things for my son, some basketball tickets. But I think we're pretty close to done. And my daughter doesn't get shit because she's going to Vegas with me, and that's her present. I like it. Speaking of presents, so I did put the final touches on the – we give our boys experiences.

It's like their big gift. We take them on a trip. We did put the final touches on the – we give our boys experiences. It's like their big gift. We take them on a trip. We did put the final touches last night. A little late in the game, but we've been kind of watching the COVID situation and just making sure we didn't go to some place that was going to be – at least at the time that we bought it, hotspot or an issue. So in case one of my kids actually does listen, I won't name it yet. Don't.

They're probably not, to be clear. They don't. They don't care. Yeah. And the explicit lyrics, they probably shouldn't be listening to it anyway. They hear it from me anyway, probably. Probably. Their mom looks at me sideways.

Yeah. A lot, probably. I'm like, damn it. Oh, sorry. Oops. Whoops. Yeah. A lot probably. Damn it. Oh, sorry. Oops. Whoops. Yeah.

Don't ever say that. I know what the present is and it sounds pretty, pretty amazing. It is. It's a good, good spot. And we'll,

we'll be able to talk about it next week. Okay. Cause that will be, well, maybe not next week, maybe two weeks. I was going to say, it could be Christmas Eve.

Christmas, Christmas Eve, Eve, Eve, 23rd. But the could be Christmas Eve. Christmas Eve. Eve Eve. 23rd. But the release on Christmas Eve. You're right.

You're right. My bad. Hey, you're really messing it up. That's so bad. But yeah, so excited about that. We had a good week at Radical. We've got a lot of good and exciting things going on. We had Cody Burns release.

This was a more serious episode for us. Not that our guest episodes certainly aren't as, at least attempting to be as comedic as we are. Whether or not it's funny or not, we'll let the audience decide. But Cody had Burns over like 60, 70% of his body from an accident that he had really young. And he's been a motivational speaker since he kind of, you know, some people could dwell on that and become negative and all that. And he's turned it into inspiration and become a speaker, you know, like done a lot with his life. And it was a very inspirational story. So inspirational guy,

he is Really cool. Really good speaker. I think he's also a pastor. He has a very deep voice and a very presence about him. He was good. It was really good. I learned a lot from him.

Damn. If anyone's ever had enough stacked against them. If anybody was ever going to give up. That was the one. Then next week, we recruited this several weeks ago, the lovely Christina Ferrari.

Remember the DeLorean? She was married to John DeLorean, who invented the DeLorean back in the day. Christina was cool. She's been around a long time. She's probably 70. Probably still looks pretty good, too, I bet.

Looks great. Fabulous. I mean, I'm madly in love with my wife, but Christina would get a look for me at the bar. I was single. I'm just saying, even to this day. I thought you were going to say something else. I wasn't going to go hard there. I was like, oh. No, not going that far. i hope your kids aren't listening now yeah yeah um so her last name's ferrari yeah yeah um so she married the guy that owns ferrari now no the

coincidence total coincidence okay she likes cars a lot i was gonna say wow she's really got a type yeah right ferrari delorean ford yeah jim porsche definitely not chevy no that's not you know it is american but yeah no it's not for her it's not for her she likes the exotics yeah she likes a lot of horsepower yeah okay all right no she's not that kind of lady she's awesome i'm sure she's great very cool she started a actually an organic uh company called flourish and she sent us a lot of samples of like oatmeal and like stuffy but it seems a little granola but let me tell you it's delicious really good stuff so uh she was nice enough sent me her cookbook, autograph signed. Just awesome lady.

Pretty dope. She is dope. And she's been following up. We just sent her her content. She's going to be promoting it, and I hope everyone will listen next Tuesday for her episode. It was really cool. But you know what?

I think it's time for a certain segment. Oh, boy. And it's even gotten more special. Yeah. And you know why i do know why it's time for another absurd holiday there's no shortage of dumb things to celebrate a radcast social media holiday segment yeah i just had to let that play out i think think it might be the greatest thing that ever happened to the show.

I don't even know why I'm here. Honestly, that's amazing. I think we might should end it with just that. And thank you. Good night. It's our favorite segment of the week, which is social holidays of the week. It's important. We're really ahead of them.

But there's a lot this week. And we're going to have to get through them because our producer is in a hurry oh boy and he's always so direct to drag on everything you know so thanks a lot nick thanks nick he looks sharp though he does look good his uh lovely sister is graduating from the clemson university if it was another school i wouldn't like you know really care but since it is clemson we'll get him out of here. Not let them have off. Not let them have off. But yeah, Nick Weaver, we appreciate him.

All right. So today there's three really important holidays. I want everybody to think about, you know, you've got Christmas next week. You've got New Year's, but today National Maple Syrup Day. Oh, that is important. Yeah. I'm going to rub some on me and let my wife kiss it off me or something. Yeah, there you go. Okay.

Can we say that on the podcast? Probably not. I think we can. I've just said it. It's a little racy. I think we might celebrate that tonight. National Maple Syrup Day. I like it.

I'll just have some waffles for dinner. Yeah, maybe. Probably more realistic. A little tame, yeah. More likely to happen. You're putting sad, putting eggos in the toaster like this is disappointing this is what i thought it was i didn't think i was gonna celebrate much better you thought it was gonna be erotic maple syrup and yeah it's sad yes sad

maple syrup just getting pancakes uh not to be left out though though, it's Ugly Sweater Day officially. Okay. I guess there's a day for it because I see them all around now. Yeah. It's a trend now. It's trendy. People just wear them throughout December. Yeah.

My son included. Yeah. He likes them. And then last but not least, Underdog Day. And you know what? As usual, I researched this about about if you're watching the video you can see about a gnat's hair how much to know whether or not this is truly like underdogs like as a noun like if you're an underdog in general sure or underdog the old television show. You remember the TV show? Yeah. You liked it, right? Oh, yeah.

Underdog. It was so dramatic, too. Yeah. It was a good one. It was one of my favorites, actually. Underdog. We should have the theme song probably. I know.

We probably should have. That's right. Nick should plan for that. Thanks a lot, Nick. Strike two. But in all seriousness, it is underdog day. And that's why I had you on today. I appreciate that.

I'm a perennial underdog in every aspect of my life, really. People are like, he's not going to be able to do that. Oh, good try. Wow, he did it. Yeah. Yes. There you go. Thanks a lot.

Sunday, we've got a couple holidays. National Hard Candy Day and National Oatmeal Muffin Day. All on the same day. Combine those two, I guess. Yeah. A little surprise. Put them on top. That could give my kids that.

You know, give them oatmeal muffin with some Jolly Ranchers on top. Yeah. Or in the middle, like, so they, you know. Break their teeth. Yeah. I'm spending enough this holiday. I don't need any trips trips to the uh dentist you know the heimlich maneuver though right so i mean you could just probably pop it out of there they're

not that big probably okay yeah yeah my kids just got braces i think we're gonna stay in the hard candy yeah no yeah yeah hudson got braces this week really yeah yikes 10 years old braces already really yeah i didn't know they do that you know yeah they do believe me they'll charge you any way they can yeah as early as they can i had one do braces already i don't know if the other one's gonna have to do it yeah i would try to avoid it yeah well i'd love to yeah i'd love to it's quite the bill yeah uh three big days on tuesday the 21st that i want everyone like on their serious calendar to be thinking about. Number one is Crossword Puzzle Day.

Okay. Number two, National Flashlight Day. And finally, and most importantly, Short Girl Appreciation Day. All right. Get your shorty on. Yeah. My wife is the same height as me. She's about 5'10".

Yeah. Wow. For you, 5'10". Yeah, wow. For you, most girls are short girls, though. Yes, they are. To be fair. You are 6'3", 4"? 6'4", 3 quarters. I round up to 6'5". Okay, okay.

When I'm wearing my Air Jordans. Sure. When you're wearing your heels. Yeah, my heels on. When I put my hair up, I'm 6'7". Yeah. With the afro. With the afro.

Oh, boy. That's a good fletch so on tuesday we need to do a crossword puzzle in the dark with a flashlight with a short girl okay i mean we should be able to round all those things up yeah i mean yeah so we can celebrate all of them it sounds a little racy also i think so oh boy in the dark it kind of sounds like remember the game clue you know of course you know with dr limongelo in the conservatory with the flashlight in the radcast podcast room with the flashlight yeah with the flashlight you killed doing a crossword puzzle with a short girl yeah oh the most boring game of Clue ever, maybe. He's doing a crossword puzzle?

Like, what the hell? Not good. And finally, I mean, though it's an important day that we'll be celebrating, we'll even celebrate it next week on the show, even though it'll be Christmas Eve. The 23rd is Festivus Day.

We've been talking about Festivus the last few weeks, but it's actually fastly approaching. I'm like, you know, I might have gotten you a gift. Oh, boy. Is it Mike's Hard Lemonade? I guessed it.

No, it's something much better than that. Okay. I'm hoping that it arrives before Festivus Day, but we'll see. I'm going to have to wrap up a Mike's Hard Lemonade for you, buddy. A nice sixer.

It'll be a variety pack. I'll take an IOU instead. Yeah, it's good as money. Yeah. Ugh. Yeah. Not good. Call us, Mike's.

Not good. Sponsorship. Yes. So there's your social holidays for the weekend. For good pleasure, because we want everyone really to get stuck in their head. Let's go ahead. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A Radcast social media holiday segment. Yeah! Yeah. Might be the greatest song ever created. Probably won some awards, didn't it? It's going to. It's going to. it's going to just, there was just the world released this today,

today, you know, moments ago, moments ago. So, uh, yes. So now we're transitioning to a new segment.

We call trends in the metaverse. That's incredible. Incredible. Nick's really upping the production value around here, which we appreciate. We do, very much. Yes. The trends in jobs. We've been going down this line with jobs that are possible in the metaverse.

I think we landed on some this week that can't be ignored. I wouldn't ignore it. Yeah. First being meta tree huggers. Very important. Do we think there will be meta tree huggers in the metaverse? I would hope so. You know, like just sustainability, like all kinds of stuff.

And I'm not saying those things are bad. Let's be clear. Right. Having a little fun here. So if you're taking it too serious, you need to get your head out of your ass. like all kinds of stuff like and i'm not saying those things are bad let's be clear right having a little fun here so if you're taking it too serious you need to get your head out of your ass and but immediately immediately right out of it right out of your meta ass the uh but no like they're gonna be like they're gonna be protesting i was watching the latest episode of uh yellow last night, catching up.

We're a little behind. And there was like protesters, like, you know, they were like animal rights or whatever, animal rights protesters. You can be animal, like just all these same ridiculousness in the meta animals. Yeah.

Like you can't kill the meta bear. That's first. That's definitely for sure. Yes. Yes. I think there should be that because you don't want the meta uh climate to change you know what i mean you don't want the uh the meta pollution and the meta yes logging yes i mean like is it just gonna is the metaverse just gonna go to shit like the rest of the world like is it gonna be like you know just too much stuff like over overpopulation in the metaverse

metaverse pandemic oh yeah read my lips no yeah then you get into the whole meta vaccine debate and it's a mess yes it is oh god meta hoarders i like that you know you know people are gonna be hoarding some shit in the metaverse. They're going to buy their little house, and they're going to have so many fucking NFTs in it. They can't even walk around. They're like, I can't even spread my arms in my meta house. They have all the Burger King NFTs and all that. Yeah.

My kids already kind of do that in Roblox. They build these houses, and they've got so much crap in there. They're like walking around, and they're building stuff within it. It's like, okay. I wonder why my son doesn't play Roblox. How old is he? 13. He's right.

Roblox has gotten popular in the last year or two. And my 12-year-old likes it, but it's waning a bit. Okay. And I think because he was 10, 11 when it came out, he was kind of in that window. I think he's probably like one year out of it. A little bit younger, but just right on the precipice there. Like 8 to 11 is the sweet spot.

Okay. Maybe even younger. Like my 5-year-old likes it. Okay. We don't try to limit it. bot okay you know maybe even younger like my five-year-old likes it so i mean but okay we're gonna try to limit it but and nick nick thought of this one are we gonna have meta road rage oh i would think so you'd be driving around your meta car my meta ferrari and my meta porsche the meta finger yeah i hope so i hope too. We can only hope because these are trends in the metaverse. Where's that coming from?

That voice, I don't know whose it was. What is that? It sounds awfully familiar to someone, but I'm not sure. Moving on to our news topics first today uh pepsi is launching the pepsi music lab academy working with hip-hop like up-and-coming hip-hop artists in a virtual summit much like everything's heard yeah he's they are are you gonna be there i'm gonna apply for it okay i'll probably get it yeah you are a really good bebopper

I can spit some bebopper I am a good bebopper I like a good sock hop I like a good you're so good with what is it called isn't it a bebopper

what's it beatboxer beatboxer bebopper no I like bebopper I I like beatbopper I do too I do too

what is it when you can make the noises with your mouth beatbox okay beatbox yeah no beatbopper would be like

if I was like like grease or whatever right that's probably more your that's more my speed I would be more like I want you to be

beatbopping when our Trends in the Metaverse song plays I was yeah I can't I can't help myself oh god yes you know I want you to be bebopping when our Trends in the Metaverse song plays. I was, yeah. I can't help myself.

Oh, God, yes. You know. That's amazing. But in all seriousness, Pepsi's trying to stay hip, trying to stay cool. They're always the challenger brand of Coke. Let's be honest. They know it. We know it.

Everybody knows it. And no one drinks it. I don't. Not really. They do. Obviously, they're selling plenty because they're spending lots of money on things like this. Born in the Carolinas. It was.

And we should like them because they were born in the Carolinas. But I just really like Coke Zero. Yeah. Pepsi. My problem with Pepsi is that it tastes bad. You know what I mean? Especially Diet Pepsi. So I like Diet Coke better than regular Coke. I like Coke Zero better than any of it.

Coke Zero is the closest to regular Coke, I feel like. Yes, and Coke Cherry. Coke Zero Cherry. Okay. Do they make a Coke Zero vanilla? Because I like vanilla Coke quite a bit. They do. It's hard to find now in the pandemic.

All these flavors they had have become difficult because a Cherry Coke Zero is kind of like buying an NFT is how rare it is. Really? There's only like two gas stations. There used to be it anywhere. There's like two gas stations in the whole city that have it. And yours truly will sometimes drive a mile out of the way.

Just to get one. Not five miles, but a mile out of the way to get one. Are you talking on the fountain? No, it in the bottle the bottle in the fountain is probably found you can find it occasionally especially the ones that have the big coke machines pepsi machines yeah not the not pepsi machines spinks has pepsi is their main and look let me say this i really like pepsi's marketing way better I think they do a better job than Coke. Yeah. I just happen to like Coke better.

It tastes better. And, you know, it pains me. I wish I liked Pepsi better because I like their marketing better. It's hipper. It is more hip. They're doing Cardi B. They're doing the Music Lab. I mean, like, I think they're doing all the right things.

I just wish it tasted like Coke. You know? My problem is you don't taste as good as your competitors. Your marketing's better. And sometimes, hey, as a marketer, I appreciate that more. Yeah, but you're not going to buy Pepsi still. No, I'll buy it for my son. Because I kind of want them to like it because I like their marketing. I'm serious.

We'll go into the gas station and I'll get myself a Coke. But because I do like Pepsi's marketing and I'm connected with some of their leadership on LinkedIn, I want to support them. So I'll buy my Coke. My kids don't care. They just want a soda.

Right. I'll buy a Pepsi product because I'm serious. I'm dead serious. It goes through my head. It pains me. But I just like Coke better. I do too.

But my kids don't care, so here you go. Do you remember the Pepsi challenge they used to do where they would blindfold and try it or whatever? Did you ever actually see anyone do that, or was that just a gimmick? They really did it. It was done. Did I ever see it live or be a part of it?

No. When I was a kid, I'd watch this commercial and be like, I want to do that so bad. I bet I could pick which one. Yeah. Never. Never. Moving on.

Nike has bought... With that terrible story. With that terrible story. We'll move on. I'm just trying to keep us timely here, Joe. These new segments are supposed to be... We've got to look excited with our social holiday music song. Very excited.

With our social holiday music song. Very excited. Nike has bought a studio known for digital sneaker drops. So they're already playing in the metaverse. Known as RTFKT Artifact. Artifact, yeah. Artifact. My brain didn't absorb that.

I had to read the article. Yeah. I was like, R like i was rt okay all right i thought you would just say rt whatever you know i mean artifact and that's the problem with these names like i was i talked about this once with like seo and like everything else like uh i don't know if you're helping yourself but obviously they did pretty well because they got bought by nike well sure yeah confusing name is a bad first move yeah right unless you have a product good enough to overcome it which i guess they did fair enough so back to the metaverse it's coming man nike's buying a company that all they make is digital sneakers yep and our kids our kids

kids maybe our kids i saw my five-year-old might before it's all said and done. You know, we have young kids. You're lucky your kids are getting up there. I say lucky. It's going to keep me young. Yeah, I would probably have more kids if I was – I don't know if I would have more kids, though. If you got married a second time, you might. When I get married a second time, I'll probably, yeah.

Strike that from the record. No, no, no. Delete that. Delete that. you might when i get married a second time i'll probably yeah strike that from the record delete that delete that uh but at some point i can and i'm just gonna like i'm gonna know it's coming but still kind of fall over in my seat my kids are gonna go i really want to buy those nike air jordans meta like they're gonna be total digital shoes that are a hundred dollars jeez and i'm gonna like fall over in my seat and go i know it's coming because we were talking about it on the radcast however whenever it was it's probably not that far off you think it'll cost a hundred dollars i don't know but everything else does doesn't everything cost a hundred dollars pretty much

is anything not a hundred dollars you know no like everything's a hundred no everything's $100 everything's $100 Lonnie News $100 they could charge that today's podcast brought to you by Lonnie Nutrition

I still never tried one I got cases I know I meant to try one last time and I've spaced on it maybe I'll take one and drink it on the way to Atlanta you should

it'll give you bigger wings really than Red uh you said no crash right no crash whatsoever okay really delicious sponsorship wanted needed um so uh walmart's teaming up there's a okay, we've been talking about live shopping, right? So there's a channel, a website, an app that's called Talk Shop Live, where lots of brands are actually coming to. It's almost like, I'd call it the online QVC, even though I know QVC is online everywhere else still. It's like they're aggregating all of the live shopping channels, and Walmart is teaming up with them to do a channel

there. And so it's interesting. Like I would think of it as, you know, QVC, think of it as if QVC had created multiple channels for multiple types of products. Right. And not just the one QVC. someone's probably going to dm me and say oh they already have that okay if they did then good for them but i'm not aware of it and it didn't hit my news cycle right but this has multiple products multiple channels so that you can watch different live shopping streams all in one place what would you buy live from walmart you're not just you don't just going live And buy paper towels I need it now

You need it Wait can we put this on hold Read my lips No But yeah I mean I guess you might need that I don't know grill or something Or something that's like a, I don't know, grill or something. Something that's like a gift.

I don't know. Seasonal. Seasonal. Like a tent. I don't know. Outdoor section. I don't know. They sell everything.

Yeah, they sell everything. So you can buy whatever, I guess. I'm just having trouble picturing it. Well, if you go to TalkShopLive.com. Which I will, obviously. you can find out more. So Walmart's teaming up with them. Live social shopping, people. It's in our trends for next year.

It was trending this year. It's going to be huge next year. Don't ignore it if you're out there. If you have brick and mortar, if you're a local store, you should be doing it. Go watch the trend section. Shameless plug. There's a certain crisis happening in America. There's a lot of crises. crisis happening in america there's a

lot of crises crises crises thank you for the grammar improvement the um cream cheese crisis oh there's a shortage of cream cheese that's a huge problem for me i know how much you love cream cheese i love, I love it. I eat so much of it. You smother it on everything. Literally everything. Including yourself. Myself, sometimes. You do use it to get your complexion better at night, right? Sometimes I'll just put some on my hand.

This is a life hack. And just throughout the day, I'll just stick my finger in my mouth and lick it off. People don't think it's that weird. And the great thing about it is it lasts. It doesn't go bad overnight like some other milk products do it's yeah it's i mean it's creamy and it's cheese like what how could you beat that that's true you know what's actually really good is if you're making like a quesadilla which we make for our kids a lot they make the cheese that's like the cream cheese cheese melts really good. Cream cheese cheese? Yeah. Hmm.

That's what it says. It's like a blend of cream cheese. It's shredded, but it's like the cream cheese blend. I don't know. It melts really good. When you have kids and you're trying to melt cheese on a quesadilla, you want the fastest melting as possible. What's the fastest melting? You're researching fastest melting cheese.

Yes. Our cameraman that does our videos, most of our videos, Dan Johnson, he will put, I don't know how he does it, but he'll put cream cheese in his grill or smoker and cook it that way somehow. It makes like a crust. I don't know. I guess look it up.

He swears by it. He loves it. Yeah, he loves it. I never tried it. It's like a heart attack, but it know. It's, I guess, look it up. He swears by it. He loves it. Yeah, he loves it. I never tried it. It's like a heart attack, but it sounds delicious. So Craft Philly, Philadelphia, you know, Philadelphia cream cheese. They're doing a huge ad campaign, I guess, kind of. I don't know.

If there's a shortage, I don't know how they're taking care of it, how they're doing it. But they're leveraging it into trying to, you know, get pent up demand for all that cream cheese it's you know one block of cream cheese is gonna be like 50 bucks yeah sell on ebay yeah with inflation it probably will be anyway well it's possible way to bring it down dude that was now i feel bad i don't know um back to uh so youtube i got this warning actually because i'm i have youtube tv we have that at home and got a warning, actually, because I have YouTube TV.

We have that at home. And I got a warning that the Disney channels, which is 18 channels on the platform, might be going away. And YouTube's struggling because I get these notifications like every other week now. Their negotiations with all these content providers is waning because every week. They're like they're gonna drop your we're gonna drop it by four dollars here three dollars there like if it goes away and i'm like at a certain point yeah if you want to have a platform you gotta have more than seven stations you have some channels yeah as they call it but what the problem is is you have all these companies like disney even nbc but you've got paramount everyone they're

creating these original content and these other platforms pay to get them to show on their channels as well but they want people coming to their own app like disney wants people signed up for disney on their own app and yeah they recognize this is a second distribution channel for selling it to youtube but i guess the juice has to be worth the squeeze and you know we're talking about billions of dollars yeah so uh it's gonna be interesting where this goes i think you know be careful what you ask where we always bitched at least i did that you know you got 500 channels you only watch two you know why can't we just have them a la carte right well eventually you're gonna have to buy like 37 apps

to piece together everything you want to watch. I might already have 37 apps. I mean, seriously, Hulu, Netflix, Disney+, right? ESPN. That's only four, but it seems like a lot. Amazon. Yeah, at least seven. Amazon Prime, that's five.

Yeah, I have like every one of them. Yeah. Brag. Because we have kids. I'm bragging of the inefficiencies of my life with kids. Bro, we have a bunch of redundant children. Bro, we got redundant, man. We just buy everything to buy it.

We have everything to. Give me subscribe to something else, please. Yeah. Yeah. So anyway, YouTube, watch out. Disney's leaving you temporarily. We'll see how it goes. I thought this was interesting.

Grindr. I know how much you're on the platform. Sure. That's why I wanted to address this article. Lay it on me. Let's hear it. So there's been all of these rules and laws coming into place with ad tracking and the ability to kind of follow people around the Internet

and data privacy and all these things. And there's finally been a fine levied, and the first one to get one of them, which is a GDPR. I'll be getting into all the acronyms, but just know it's about data privacy and your ability to be retargeted in certain ways well grinder's got a seven million dollar fine coming their way for uh breaking some some laws oh not be the only law they're naughty they're grinding on yeah

oh boy it's uh i i guess what probably everybody kind of does it, though, right? Yeah. I mean, owning an ad agency, we stay within the parameters. The parameters. The gray ones. No. Pretty much. No, we're right in line with everyone else.

But grinders seem to be pushing the limits a bit. Yeah. I mean, which kind of goes with their brand. Yeah, they're edgy. Edgy a bit. I think that mean, which kind of goes with their brand. Yeah, they're edgy. Edgy a bit. That's also probably, I think that's probably also a sex joke.

So, I didn't really mean to make that joke. Yeah, there's never, there's no way to talk about it without it sounding

like we're making it about that. I just thought the fact that they got busted. That was funny. Thank you for tuning into the last episode ever of the Radcast. Oh, my God. I'm not even going to say anything else because I can't.

These weren't even like jokes. They were just trying to talk about it. Nope. Nope. This is not. I didn't even. Oh, God. I didn't see that.

Nope. I can't say that either. Well, moving on. Yeah. Maybe that not. I didn't even. Oh, God. I didn't see that. Nope. I can't say that either. Well, moving on. Yeah. Maybe that wasn't a good choice. But Alexa, you know, you know, you know, I'm talking about Alexa. Sure. Alexa, turn on my timer. Alexa, which would be Amazon's voice assistant. She has a new celebrity voice that you can turn on. Mike Tyson? What would he say? I don't know.

I can't even do that impression. Santa Claus himself is the celebrity voice on Alexa. What? Whatever. I got ho, ho, ho. What is he going to say? Does Santa Claus have a uniform voice? Sound? Other than ho? What? Yeah. Whatever. I got ho, ho, ho. I mean, what is he going to say?

Yeah, does Santa Claus have a uniform voice? Sound when he's talking? Other than ho, ho, ho, ho, ho. I don't know what his uniform voice is. We probably should have had that play on an audio podcast, but maybe we'll layer that in. That would have been Nick. Strike three, buddy.

No, but we'll see. If you're out there, go say Alexa, play Celebrity Voice Santa Claus. Okay. Hopefully that brings it up. Yeah, that's weird a little bit. It is weird. Ho, ho, ho. And that's all for the news. The last news was Instagram hit 2 billion active users.

No, no, no. But, you know. Good for them. I know. I think that's, you know, 2 billion. What's a billion amongst friends? Yeah. I probably have 2 billion also.

Exactly. Cool, man. You're headed to Vegas. I am. After this, I'm going home, getting the. Mike's lemonade and you're gone. Mike's lemonade. Probably walk the dog and we'll have fun Mike's lemonade, probably walk the dog.

We'll have fun there. Yeah, it should be fun. Have a safe trip. I'll do my best. I'll tell the pilot that you said so. Frontier, don't tighten the screws. It's like a guy reading a manual. Yeah, you walk on board.

Oh, okay, pull back. Yeah. Okay. In the pilot seat. Yeah. He's got board. Oh, okay. Pull back. Yeah. Okay. In the pilot seat. Yeah. He's got a trainee next to him. Doogie Howser is like a 15-year-old. I'm going to fly the plane today. Oh, God.

I hope you make it back. If you make it back, next week's our Christmas edition. I'm excited for that. I've got to get you something. Yeah. Christmas music. Get something from Nick. Get Nick some.

Nick's old enough to drink, right? Yeah. Okay. He is. He doesn't look it. I don't worry. Get Nick some. Nick's old enough to drink, right? Yeah. Okay. He is. He doesn't look it. I don't worry. He's a young-looking guy. He is.

But we appreciate him. Handsome, too. All right, brother. We're out of here. You know where to find us. Theradcast.com. Search for all the content. Search for Social Media Holidays.

And hear the greatest jingle ever created. Ever. Ever created. Ever. And with that, we'll see you next time on the Radcast. To listen to full episodes

or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.