Right About Now with Ryan Alford - Weekly Marketing and Advertising News, December 24, 2021: Holiday Classics Are Back

Episode Date: December 24, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the most influential media news in 2021 and how sports brands are getting into the metaverse trends. These are today’s topics:LeBron James reps a second PepsiCo brand with Ruffles effortForever 21's metaverse venture lets Roblox users customize virtual fashion storesDoritos Brings the Heat with New Flamin' Hot Cool Ranch DoritosKFC previews new marketing approach with year-long Jack Harlow partnershipPodcasts popped up in non-podcast spaces like television, time and again, in 2021. True-crime podcasts drive both Chucky and the new Hulu show Only Murders in the Building, and Carrie Bradshaw co-hosts a podcast in the revival of Sex and the City.Mariah Carey‘s holiday classic “All I Want for Christmas Is You” has made history as the first song in Billboard Hot 100 history to return to No. 1 for the third year in a row.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Trends in the Metaverse. I'm just going to be Andre the Giant. And that way I can just dunk it with just like walking down the court and like smack some kids around. Bring me some of that like new formula stuff. Maybe I should be your taste tester. I will get you to the promised land if you make me your taste tester. We could do like a Flamin' Hot version of the Radcast, like branded. Sure. We wear Flamin' Hot shirts and everything is flaming. Every headline that day is like Flamin' Hot.

The hottest part of ending is starting again. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, Christmas Eve, December 24th, 2021. Holiday edition. Yeah. That's a lot to get out there, Joe.

Yeah. I was like struggling with my breath there. Yeah, I was trying to help out. I appreciate it. Trying to pitch in. Well, Merry Christmas Eve to you. Merry Christmas Eve to you as well. Yeah.

Back from Vegas? I am back, as you can see. You made it. I am back. I did it. I wasn't sure you were going to get back. There's some moments where I wasn't sure either. Yeah.

But here we are. Good trip? Great. Yeah, fantastic. We had a great time. I'm not going to tell you a lot of stories on the air. I think you probably know that. I can understand that.

But father-daughter getaway? A little bonding. Yeah, we had a great time. I came back with some money too hey yeah not more money than i left with yeah right but i retained some that's good yeah that's good because i do need you to retain some yeah should you bail me out of anything you know sure yeah no i'm on call as i already need a loan yeah yeah just call you up yeah there's a lot of interest on those but that's fine you'll be fine so uh frontier experience you know the flying there was a little trepidation yeah uh last week when we were talking and uh you made it so i did there was uh there was one moment i didn't tell you about this earlier but uh right when we got to atlanta when we were

going to take off uh they changed the gate and they didn't tell anybody. And like pretty much everybody was was it was standing around. I was like, they do that all classic frontier, classic frontier. It's like a bait and switch like they're like an inside joke with the, you know, change this gate. They won't tell D8. We'll watch all hundred of people run across the airport. It was. Yeah, that was that wasn't great. we'll watch all hundred of people run across the yeah airport it was yeah that was that wasn't great but you know i'll give frontier a uh outside of that probably a i'll give them a b

a minus maybe i mean it's not too bad no it wasn't bad it wasn't unpleasant stay the cosmopolitan which was fantastic yeah were you pleased with that i was it smelled like vanilla in there oh interesting nicole and i were there in April, and we enjoyed it as well. Yeah. And the pools were open, which was nice. We got to do a little swimming. So one of the pools was open. Oh, really?

They had a heated pool. We didn't. What are you going to do? Yeah. You know what I mean? That's crazy. You're going to get cannonballs into the heated pool. I would have to get somebody to actually cover me in some kind of blanket from the pool to the door.

They might do that. You know what? might they might they might uh the only thing about the cosmopolitan and i don't know if you remember this or not or maybe your room didn't have this but uh the shower there's like a like a window yep oh yeah right you can't really see no but it's a little but that was there with my daughter yeah that's a little it was kind of like you have to do the bedroom or something so it's like they think everybody's staying there's a couple yeah yeah or you know found someone downstairs that sure you might have paid to come up or call somebody yeah that's sure uh so that was a you know weird yeah it wasn't super weird but it was definitely like i don't know about that part that's right yeah a lot yeah yeah but for a couple it's probably great it's probably great yeah it's pretty good nicole and i enjoyed it sure i'm sure you did i'm sure you did i enjoyed it i did not enjoy it i would

not if i was with my daughter if i had one i don't but i have four sons i have no idea what that would be like having a still probably still probably wouldn't enjoy it with the son no they still no still a little weird yeah um yeah but other than that fantastic cool we've had a good week uh tuesday christina ferrari episode launched she was so sweet she sent me multiple messages she's we've had a lot of listeners to that episode actually really the numbers have been really high um she has a great following and uh was so thoughtful and you know she sent the gift before even the episode launched i talked about that last week but she was great and uh gotten really good feedback from her a little different

guests than we've had with her background in media and modeling and now in cooking and different things. Et cetera. Et cetera, et cetera, et cetera. She was lovely. And then next week, Spike Mendelsohn, celebrity chef. None of those guys like being called that, but that's what I'll call him. He was on Top Shelf, like top five contestant years ago, like 12 years ago. But now he owns uh restaurant groups sure and uh it's real successful but was a really chill cool guy and so i think everybody would enjoy that a good it was a good

laid back but informative holiday so addition that's great and so uh he was good so i'll be on the lookout for that and we will be releasing our highlight clip. Team put together like a little one-minute best of 21. Okay. Some of the best quotes from the Radcast from all our guests. Sure. Kind of fun. I assume it's mostly me. Mostly you.

Sure. Why wouldn't it be? Why wouldn't it be? Yeah, why wouldn't it be? It's like 59 seconds of me and then Bruce Buffer. Yeah. Bruce Buffer, Spencer Pratt, then you. Then me.

That's the pecking order. Pecking order. Sure. No, but it was fun watching that back because we did have a lot of guests. I'm like, damn, we had a lot of good guests. Yeah. I dare say there's not three business podcasts that had the guest lineup that we did. I mean, like, other than like Rogan or somebody like that,

that just gets, you know, that's like kind of saying. What are you going to do? Yeah, what are you going to do? He was famous before he started his podcast, and now he's got nine million people. Fear factor. Yeah, give me fear factor, and the Radcast would have nine million listeners too.

Rad factor? Rad factor. Hey, I like that. I don't know what you'd do. You could get people that... Thank you. People that don't know how to skateboard and just have them skateboard

and see who's the best at it and call it the Radcast. I like it. The Rad factor. Rad factor. And we'd have weird things you have to eat. Remember that? Yeah, oh, that was gross.

Eat snails. I think they got in kind of trouble for that. People got sick, I think. Yeah. Right? Yeah, I got sick watching it. Yeah. Well, I get sick watching anything with Joe.

I'm just kidding. Just kidding, Joe Rogan. I know you're watching. We've got a few segments this week before we get to some of our more popular ones. I know one's itching, you know, to hear the new song and everything. Sure. But this came out, I thought it was topical. So Mediate, which is an online magazine, and they may have had a previous big media magazine,

a journal online, came out with their most influential in news media for 2021. And I thought there were some interesting names here. And so I went with the top six. Got to keep it manageable here, keeping our time limit here. We could talk all day about this. Sure. Number six on most influential.

This was a little surprising. I know she still has a lot of pull, but for media, Oprah Winfrey, number six. Still in the top six. What does she do now? Well, she's got the network. But I think what it is is she can pull. When there's a big interview to be had with someone, I mean, she had the Prince Harry and Meghan Markle.

So she got that scoop or interview. So I think she's still got the pull. I think that interview alone had, like, 30 million views or something. Did not watch it. Yeah. I watched about 10 minutes of it. I'm like, I don't know if I like these people. Yeah.

I just don't care, I guess. I don't really care about it, but I just was more curious to see if. It's in the news. Yeah, it's in the news and see if maybe I should care. Whose side? Maybe pick a side. And I don't know. Didn't really care for either one of them.

Yeah. That's what I think. Yes. Exactly. yeah that's that's what i think yes exactly so uh number five cnn chief international correspondent clarissa ward yeah i don't watch i've kind of turned the news off because it's just so polarizing right so that might be part of it i know i've heard the name but it's like okay like and you start to go down this list and know i've heard the name but it's like okay like and you start to go down this list and you see how it's spread out it is like with which side are you on right see an inner fox right yeah it's like yeah and i i don't watch the news either i

look at my phone for news and whatever but i can't i just can't do it man jeez i watch local news sometimes sorry sorry to interrupt yeah no local news, we need to know what's going on. I mean, to make sure there's not, like, somebody robbing a bank next door and coming to your house next. Sure. It's a lot of fluff, the local news, a lot of times. It seems like it's a lot of murder. Like, it's like, you know, someone getting hit and runs and murders. Hit and run?

What is it with that? I don't know. It's like hit and runs. Okay, hit a fire. Yeah, and fires, yep. And somebody got stabbed in a gas station parking lot or something. Yes. The local journalism with newspapers going away and different things

isn't what it used to be as far as really having a – I mean, I think the local guys, WYFF and stuff, and, you know, got some friends there. SPA and whatnot. But do a decent job. Yeah. But I think it's just hard to find true, real,

real, real local news other than kind of the headline stuff. Yeah. And I don't know what I'm looking for there, but like, I don't know. I agree. The good news stories or even heck,

I mean, I guess there's high school sports is out there, but like, I don't know. It's hard to even find anything more micro local than you know yeah i do like the high school sports shows during this football scene friday night hits friday night lights or hits hits yeah that's what it's on yff lights is the the movie yes that's true in book anyway there we go yeah just for you the. Number four on this list, staying in the CNN family, Jeff Zucker, who is the president of CNN.

And, you know, here's my thoughts on this. I'm not going to go down the political path, but I'm going to bring up a couple facts. And this is just saying who's most influential. They're not saying who's the best, who's the worst, who's smart, who's dumb. is just saying who's the most influential they're not saying who's the best who's the worst who's smart who's dumb they've had like their prime time guy you know cuomo who's i'm sorry i i'm i think there's some fox idiots too so this is i'm an equal opportunity idiot call our caller router sure but uh you call me out all the time i do it doesn't matter if you're republican or democrat the uh i'll call you you know what we call you um but you know cuomo's your lead guy he falls all over his face it's like that shit show like okay i guess he's influential but maybe

not the smartest of decisions it i that that whole family i guess kind of banked it up didn't they like i mean that's you could have been in a better spot he's prime time making millions the lead guy on cnn prime time he the other guy's governor of new york like they're both in the promise of their career the best spots they've ever been in and they just integrity shit the bed both of them have major integrity issues. Major. Now they're nowhere. Yeah. And it feeds the narrative, though,

because it's kind of like if you're a little cynical about all this stuff and politicians and media people anyway, no matter whether they're Republican or Democrat, it feeds the narrative of what you kind of assume anyway. Right. Which is they're all full of shit. Correct. Yeah, 100%. I mean, mean so who do you even believe anymore i know i i that's becoming the hard part that's why i don't watch most of it and number three fox news ceo suzanne scott okay so you're getting the pattern here yeah cnn fox cnn fox we break the mold here at number two, as the gentleman we were talking

about. Number two on Mediate's most influential news media personalities of 2021, Joe Rogan. Really? Number two. Really? Most influential in media. I don't know how I feel about that.

But you know what? And I like Joee and we've talked about this like it's a little conspiracy theory it's a little off the you know reservation sometimes yeah but he asked great questions he's very contrary like brings stirs up things that should probably be talked about which i appreciate but it's interesting because he kind of falls in this one area and then we're talking about these news people that are supposed to be just straight line reporting the facts. Unbiased. Unbiased.

Yeah. But this shows how biased it is now. And Joe's 100% biased. That's a good word. How many supposed unbiased people are on this list? Most of them. Right. Supposedly.

Supposedly. Versus Rogan, who's not. He's very opinionated yeah yeah very opinionated quite biased i yeah i guess i guess that brings me into the question and why we don't want to get into all this influential in what way i think the impact the numbers like the numbers from the shows from his podcast from youtube he reaches the most yeah i mean just the the impact it meet at a media scale i hope there's not a lot of people out there listening to what he says and doing exactly what he says because some of it is to me i'm not going

to get real political here either but some of it to me is like that's right the reservation yeah a little bit yeah but you know and number one tucker carlson really number one most influential he's the most watched person in all of cable news i'm a long shot i'm shocked by that yeah and he gets a little off the reservation now too he goes a little nuts too yeah i mean like in and these sides, that's the problem. I fall kind of in the middle with my politics, a lot of stuff. And it's like half of the stuff Tucker says, I'm like, that's smart and makes sense. And then the other half is like going off the reservation a little bit. Well, he's being outrageous a lot of times. For ratings and to get people jazzed up.

He does a good job of it. He gets people fired up. People are fired up. They find some rabbit holes to go down down yeah like how did they get there then like they get people he's probably the most hated also oh it's it's it's all polarizing like here it's on one side of the other so yeah there's your top six most influential in news media this year i'm surprised by that a little bit there There were some surprises there. And we'll see where we go.

We will. We'll see where we end up on the list. Yeah, exactly. I think we should be top 10 next year. Oh, yeah. Easily. Easily. Without even doing anything.

Yes. Based on this year. Yes, exactly. Because there's a certain segment that I think might alone get us there. I wonder what that could be. I know. It's a really special segment that I'm going to play a little ditty about. It's time for another

absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah! Yes, it is is It's time Everyone's favorite segment

Social media holidays That can't be missed Joe Can't be missed We have fun with the song But some of these are serious this week And we're right on top of them We're right on top of them Yeah

We're not going to let you miss them No We might only give you a day's notice Yeah If you listen to this podcast when you should be, which is the day it launches. Sure. Sometimes it's the day of.

Sometimes it is. Like today. Okay. And this is not a fun, joking one, but today is Christmas Eve. Sure. So we'll at least acknowledge a real holiday. That's an actual holiday. An actual holiday.

But, you know, Christmas Eve is having to share this holiday okay december 24th with something that can't be ignored okay it's national eggnog day national eggnog day impossible to ignore it's quite impossible i do you like eggnog i don't know i don't i didn't used to i didn't used to but i kind of like it. I haven't had it in a long time. It kind of gives me a stomachache. It's like this perfect amount. If I drink like four sips, I'm good. If I sip five or six, it starts to go south.

Yeah. When I was younger, I hated it. I hated it. Oh, yeah. I didn't like it when I was younger. I've smelled it recently, and I've been like, that might not be so bad. It's not bad.

It's kind of thick. Yeah. It's good with like some, I think, Captain't like it. But I've smelled it recently, and I've been like, that might not be so bad. It's not bad. It's kind of thick. Yeah. It's good with, like, some, I think, Captain Morgan or something. Sure. Some people make it with bourbon. Spiced rum. Some people make it with rum. Yeah.

I don't know where I would run into any eggnog nowadays. You have to buy it at the store. We bought it for our holiday party. I did not go to that. Yes. I was very busy. And tomorrow is... you're like you're like yeah yeah uh we're moving on we gotta get through we got a lot to get through here joe

we got a jam-packed episode the uh tomorrow is christmas which is a real holiday and the realist we'll let that one speak for itself we We're really about the serious ones here. And Christmas now shares. You know, you can only, there's so many social holidays that you've got to share them. Even Christmas is now sharing. Yeah. It's day with pumpkin pie day.

Why? I don't know. Why Christmas? I thought it was always Thanksgiving, right? Right. Is pumpkin pie a Thanksgiving thing? Thanksgiving. Well, now it's on Christmas Day.

Pumpkin pie day. How do you feel about pumpkin pie? No bueno. Yeah, I'm not a huge fan. My wife loves it. I think it's a love or hate thing. I don't know if there's an in-between. It's like just mushy or whatever.

It took me a while to get like pecan pie. I used to not like that, but I like that now. I like that. But I've never come around to pumpkin pie. No, that's one pie that I think I would pass. Yeah. And the fact that it's trying to share Christmas as holiday, it's a little pretentious.

How dare them. There's pumpkin pie. The pumpkin pie council. Pumpkin pie haircutted freak. That was on Mike. Dumb and Dumber, I think. Yes. I think we'll give that one a...

December 26th, the day after. Rounding out. We've got so many on this day that really we can't let our listeners not know what's happening. Boxing Day is what they call it yes it is boxing day sure yep boxing day the day after christmas day no it's not that was that's it hit the it hit the social media calendar the day after christmas day what the hell is it it's the day after christmas day that's not a very don't don't question okay just just roll with it national thank you note

day the day after christmas kind of makes sense kind of makes sense i get it a little early probably to get someone to thank you know this one didn't totally make sense and if it was if anything was going to share with christmas which no one should but if anyone was going to this i would have thought but it's the day after Christmas. National Candy Cane Day. Why wouldn't that be before Christmas, Ryan? I don't know. Or on Christmas Eve. Yeah, today.

Candy Cane Day. We should be having candy canes. We should have. We should all have candy canes right now. Nick? Nick, why didn't we have candy canes? Unbelievable. Should have had some candy canes. We. Nick? Nick, why didn't we have candy canes? Unbelievable. Should have had some candy canes.

We need to start reading our minds in advance somehow. Yes. There were so many things to get to. We only had three days for this week, which means it's just a shorter period to hear this. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment yes that's good it's very good that's good oh if you don't like that you don't you don't know

humor folks yeah you know i do uh want to take a little moment here because it is you know christmas time sure i was gonna get these wrapped but then i was like they're already wrapped I do want to take a little moment here because it is Christmas time. Sure. I was going to get these wrapped, but then I was like, they're already wrapped because they came in the shipping bag. It's in a bag. It's wrapped, and it's two. It's actually just for both of you. Okay.

Both Nick and Joe. Fantastic. And if you're listening, it's probably not the best segment. No, this is a visual segment. Joe, you can open for both of you. Okay. I don't want to not the best segment. No, this is a... For the video portion. Visual segment. I'm going to let you... Joe, you can open for both of you. Okay. Don't want to kill the mic there.

Ryan, I don't want to surprise you too much. You've got a little something waiting on you right there too, buddy. Hopefully it's... You know exactly what it is, I think. It's everything I thought it could be. Let's see here. What do we got, Nick? Uh-oh.

Hey. Look at that, buddy. Oh, yeah. The official Radcast champion okay hoodies what do we what are we are we we need to look at this is probably i'm probably xl you're probably not are you no you ready you're gonna catch this oh yeah oh boy oh yes the champion that's thank you ryan that's beautiful see look at there Is there any way that people can purchase these? Oh, they're going to be available. They're already available.

Okay. And you can find them at ryanalford.com. Okay. We have all our merch. Or theradcast.com. Either one. That actually makes sense. So if you want your Champion hoodie with the Radcast logo, it's pretty damn cool if you ask me.

It's a beauty. And we actually have some other merch there as well. the radcast.com check it out if you want one of these beauties merry christmas to you guys thank you and merry christmas to you let's see i know i want to see what i have here and enjoy this right away oh boy that oh see what it says on it beatbox you're such a good beatboxer i don't even know what it is 11 alcohol holy shit blue raspberry what is it exactly warm yeah that one's warm contains alcohol no shit right world's tastiest party punch best served chilled which this is is not chilled uh it's the beatbox yeah i don't know who makes this no i don't know either i saw

it product of mexico holy shit there's a little bit more in there too don't don't you worry you can look at both of those at the same time they're gonna be similar oh yeah mike's blood orange yeah and those i think are chilled they are chill so you you can go ahead and enjoy one right now if you wanted to. That's all. Okay. I hope that's all. Yeah. I don't want any more. Hey, at least they're not.

Maybe these will be better. That's because they're not lemonade. They're not going to be. Blood orange. Mike's harder. It's harder. It's harder. Not hard.

I think that's black cherry. Yeah, black cherry and blood orange so those are for you to enjoy you know whenever you're ready i'll let nick partake in some of that i'm sure he looks very thirsty very thirsty and very thrilled yeah yeah so merry christmas to you hey merry christmas your gift is obviously a little bit better that's okay that's okay but you know i just want to make sure i made a gesture i know i just really wanted you guys to be walking around with our brand and logo spreading the word sure sure it's a little self-serving free billboard now sure wear every mobile billboard every day if you don't wear it every day you're off then uh you aren't a true radcast fan it

should nick should get his car wrapped i think think we're going to do that. There we go. I don't know why you wouldn't do that. No. Why didn't we do that already, Nick? Yeah. The Radcast logo or all over your lovely convertible. Yep. And then when you put the top down.

Yeah. Sweatshirt. Oh, boy. I like where this is going. Yeah. I think this is the plan. It does bring us to our next segment, which has been garnering a slight second behind our first one.

Sure. But it's time for Trends in the Metaverse. I'm going to let that play out. I really like that song. Yeah. So our Trends in the Metaverse, which is really more of a segment, and I do want to put a little asterisk here. We have fun on this show.

There's a lot of marketing podcasts that are really dull out there, and you can go listen to boring people talk about boring shit. It doesn't matter. But here we're going to make a little lighthearted, but we're also going to give you some info. I will say this. We joke about the metaverse. We joke about it but and i've said this 100 times make no mistake this is coming and this is gonna be a big deal so i don't want any of our fun and shenanigans and talk means that i don't think this is a real thing because i do because i watch my kids i think i've said this a

lot how much value they put in digital stuff versus physical. Like, you know, my 12-year-old, he didn't want a damn thing for Christmas. Like, he wants digital things. Like, you know, a gift card to Apple so that he can buy other stuff on Roblox. PlayStation card or whatever. And they put a lot of value in that. And they care about their skins when they're playing Roblox and what they have on. And, you know, it blows my mind, but I get it because I watch it.

And they are the future. And we think, well, that's years away. No. I mean, Clayton in eight years is going to be an adult in the working world who's growing up this way. Right. So this is going to have significant impact on the future. But it is fun to think about like what some of the challenges might be yes and and funny as well and funny a little bit and there's a couple

of actual trends this week actually we're not making these up as not making them it's more punty you know we've been pontificating on sure you know could this or that happen but i did have this thought you know what will the sports be you, I know you play games in the metaverse, and it's kind of you're playing the sport. But, like, will there be NBA? Like, it will be sports in the metaverse. And how, what differentiates you? Do you just make yourself like LeBron James?

Your skin, your avatar? I guess. I mean, I don't know. Or are you always the actor or player yourself in the game? Yeah, that's a good question. Because, I mean, that's something that kids can do now on games, right? Yes. You can make it look like your face and make it look like whatever.

So, I don't know. Because right now, you know, and maybe these things are going to be parallel, these worlds. So, it's not like you're having one or the other. But it's interesting what's going to differentiate the skill sets in the metaverse because right now lebron james is 6'8 and runs faster than most 5'9 guys yeah and can jump out of the gym and he's getting older but he's still like top one percent or greater athlete oh yeah maybe 0.001 yeah but in the metaverse your physical being isn't necessarily yeah assisting there or at least in the in the way that i can think about it yeah yeah because because i think i'm going to be shack times two yeah in the metaverse i'm going to be 14

feet tall yeah i'll just be andre the giant And that way I can just dunk it with just like walking down the court and like smack some kids around. Right. I don't know. I guess you could do that. And do you just, you just buy, you can just be able to buy the skills, you know, like how many gift cards do I buy? You know, like right now, like the kids can buy new swords and do things like they can

make their players somewhat better and look different with spending more money yeah so it's gonna be a money grab because i'm gonna make my avatar like a beast yeah i don't know it's that kind of stuff goes way back to right goes back to like world of warcraft and that like yeah that type of stuff to where you can what i buy your way into like certain things or maps or whatever i I'm constantly getting a PlayStation. Thank you for your purchase, PlayStation. Hitting the old credit card. Awesome. Hey, buddy. Slow down on that.

What did you buy? We got to eat this week. It's Christmas. Some meta food. Good thinking about that one. Excellent. What will we eat in the metaverse? You get meta stoned. Good thinking about that one. Mm-hmm. Excellent. What will we eat in the metaverse?

You get meta-stoned. I mean, like... Maybe? Like, disarray to VR somehow? I don't know. All these questions are... They sound like we're just, you know, bullshitting to make fun of, but they're actually real questions of, like,

how this is going to go down. I actually read that Roblox, I guess you can buy stock. Oh, yeah. It's one of the top three metaverse stocks. If you're going to invest in the metaverse, you should buy that. It started at like $65,

and I wanted to buy it, and I got busy, and I'm not watching the stock market every day, and I forgot about it, and sure enough, it went to like $120. I think it's maybe $140. Yeah, so it's doubled. I'm like, that would have been a nice, you know.

NVIDIA was one. You know what NVIDIA, the chip maker and stuff? But theirs is like $250 or something like that per share. I'd probably still buy Roblox at $140. I think it's going to go up. I think it's going to be one of those $400 to $500 stocks in the next three years. It might be $1,000 plus. I just think they've got a nerve with the youth right now.

They're ahead of this thing through the video games, but their open source way, they build worlds and these brands, which brings me perfect to you. Thank you, Joe. You're welcome. The two parts of the trends here, Adidas has gotten into the NFT game, and they launched it last friday these nfts which were i i caught a little bit of a fake nft because it was really just a a very exclusive fan

club you simply he kind of bought this digital asset that got you into the fan club that gets you physical things it is a lot but they sold 22 million dollars in like a weekend of nfts what's the what's the like the fan club thing called? It's called Into the Metaverse was the name of the campaign. Really? Yeah. It's not very creative. No.

Well, it's like Meta and Facebook. We're really pushing the envelope here. Right. Kicking the can down the road. And then Vans, their their executive team came out and says that the online metaverse and they're and they're speaking of roblox when they say this in this instance is the best place to build brand awareness amongst 13 to 35 year olds right now literally the best place because none of them watch tv and so you know historically brand

awareness is built through tv radio out outdoor and with the pandemic outdoors been less because less traveling still important but tv's kind of held that foothold but now none 13 to 35 years they're not watching tv they're streaming video or they're playing video games yeah i'm trying to think and you can't get the reach and frequency like you used to could with mass media. And so Vans is literally coming out and saying that the metaverse, for their

demographic, the best place to get just overarching brand awareness. They're not saying sales, but there's not brand awareness is in the metaverse. And they had an online park in Roblox. like an online skate park. Vans. Vans did.

Makes sense. Yep. And they've seen upwards of 48 million visitors to the site. Jeez. To date. And that's like the last six months. That's quite a few. It's real numbers.

48 million. Yeah. On Roblox. So even adults or young adults go. Do Roblox? It appears real numbers. 48 million. Yeah. On Roblox. So even adults or young adults go. Do Roblox? It appears they do. I was not aware of that genre, but the more I watched the kids, I could see a little bit of an aspect of,

especially some of these brand plays where people get on there and investigate around. So I think I'm going to have to start playing. I think we're going to get Roblox and maybe just start playing as part of the podcast. Maybe that actually might be interesting. Yeah. We have it playing and we're talking while we play it.

Is there like mobile? Probably. I don't think there's mobile Roblox. But yeah, there is. Cause there's mobile Fortnite. There absolutely is. Sorry.

Fortnite went away on mobile, on Apple, that big shebang. But, uh, that absolutely didn't. It is on the phone because the kids will be playing together and stuff. So interesting stuff to keep track of with trends in the metaverse. That's great. Did you, when you recorded that, did you pause like that?

Or did you just say trends in the middle of it? I think Nick edited it all together. I mean, like I said it. Well done. And then he kind of. Did you put extra pause in there? He put extra pause, extra mojo, and lots of effects. Lots of effects.

It sounds great. It kind of like reminds me like the days of our lives or like the, or as the world turns, like serious music. And then like the or uh as the world turns like serious music and then the the triggering effect as the world turns that's exactly what it reminds me of i'm not even kidding yeah as the world turns the world turns story ryan olford as chip mcgee i don't even know chip mcgee he's got an ipad yeah i've got an ipad pirate yeah and uh also a security guard you know like whatever i do on the soap opera you can't do that yeah that's meta meta soap operas like what are we gonna do hey meta soap operas moving on to our news articles we are we we had a lot of pre-discussions.

These are going to move fairly quickly. But LeBron James, who is a sponsor of Pepsi, is now a sponsor and a spokesperson. Signed a one-year deal with Ruffles on their campaign of Own Your Ridges. And James is going to be in a spot entitled Ruffles DNA that has Kendrick Lamar's DNA song as the background. Okay. Yeah.

Okay. He's a popular guy. He's got a big following. So let's have me some Ruffles and drink a Pepsi. Ruffles, that just seems like a weird match. Yeah. Because what is Ruffles? I mean, I know what it is. I know what Ruffles is. I like Ruffles, the ridges. Ruffles is, that's a, it just seems like a weird match. Yeah. Because what is Ruffles? I mean, I know what it is.

I know what Ruffles is. I like Ruffles, the ridges. Ruffles have ridges and I do like it. I do. Especially for dipping, they don't break as often. They don't break. Yeah. It's perfect.

There was a lot of science behind that. There probably was. There was. There probably was. There was. But yeah, just, I don't know. I don't see LeBron James eating Ruffles. I don't know i don't i don't see lebron james eating ruffles i don't know maybe yeah he sure does seem pretty healthy to be eating pepsi ruffles yeah but hey i uh i think we've had

a discussion before and i don't want to take too long but i did have a situation where i needed a little pick me up when i was in las vegas i said i'm gonna go get a diet coke pepsi only i got and i got one yeah to go get a Diet Coke. Pepsi only. I got, and I got one. Yeah. And I love you, Pepsi. We've already had this discussion, but it's just not,

it's not a Coke. I bought a Diet Pepsi and I will, I drank about half of it and I was like, I can't. Yeah. It's not the same. Pepsi's never going to sponsor this show.

Nope. There's, put them on the list. That's, was like, I can't. Yeah. It's not the same. Pepsi's never going to sponsor this show. Nope. Put them on the list. You know, we don't need any sponsors. Change our mind about that. Change our mind, Pepsi. Yeah, they might. Hey, bring me some of that new formula stuff. Maybe I should be your taste tester.

I will get you to the promised land if you make me your taste tester. We dare you. Dare you. There's your challenge right there. yeah come on bet you won't do it so yeah lebron james is selling ruffles and i kind of like them and they've got ridges own your ridges we'll see how it goes hey i like sponsorship and i like endorsement and influencers all about it so but I'm just like you, I don't necessarily get the total matchup other than just big name with big name. Yeah, I guess anybody can endorse anybody. Frito-Lay, Ruffles, big name with LeBron.

Okay. Yeah, I mean, I'll accept it. Yeah, I think they're just trying to get to that demographic and a lot of young kids follow and watch LeBron. Yeah, oh yeah. And so if LeBron's munching on some Ruffles, then maybe they'll sell some more. We'll see if my son comes to me the next however long

and says, can we get some Ruffles? Does he like LeBron? He just likes NBA. Okay. So yeah, I mean, if you... But sometimes kids are like... Don't like LeBron, yeah. So he likes Trey Young.

Yep. Which is obvious. Yeah. And yeah, I mean, he likes LeBron. There we go. I don't have an opinion. Well well we're coming back to the metaverse on our second article so uh forever 21 heard of that every mall yeah every mall has them where every teeny bopper hangs out sure i don't know why it's 21 i guess maybe you're supposed to be 21 that looks like one's teeny bopper stuff to me but

yeah you know i think it is and maybe it's because I'm old. Well, that's probably a chunk of it. Yeah. Is it still around? Are you about to tell me? No, there is. Because they're on the Roblox bandwagon as well. Holy crap, Roblox.

They are doing a partnership with the gaming platform where users and fashion influencers own and manage stores as they try to become the top shop stores within the platform and i've seen my kids do this because they have like these little amazon stores that you can set up and it's not branded amazon but they're branded like e-commerce stores sure so the game is like my kids set up and build their shop and then they sell stuff and they ship it like it's pretty crazy and i kind of liked it because I'm teaching them how e-commerce works. And I think this is in a similar way, but they're going to be able to build their own little shop and make it cool and sell Forever 21 stuff. So for real money or not for real money?

I think it's Play Robux is what it is is but some of that is sure it is yeah real leap there so they took a long time to brand that yeah right this is the first idea oh yeah he got it jim robux yeah came out of the mail room with that one that sounds like an 80s movie yeah yeah is that isn't that the mail clerk? Yeah. Not anymore, right? He came up with Robux. Yeah, so. Two letters changed in the name. Oh, my God. They're making a lot of money, though.

Yeah. No, seriously. We can make fun of them, but they're raking in. I do have one question about this. So your kids, how much do you know about this? Am I about to ask you something you don't know? No, you can ask. I watch them play.

I mean, I don't know. What do they sell? They're like tvs like there's like electronics like digital game electronics was one of them they were hanging putting tvs on the wall like one of them was electronics one of them was just like they were boxing stuff up but it was obscure they were widgets like you didn't know what it was. It was more of the mechanism of selling your stuff and transporting it in your little car and like your bus. Like it was like, you know,

the whole crap fulfillment, like at a fulfillment shop and then a retail shop. And they would drive between like the factory of where it was. It's crazy. Wow. And it's all gamey. It's all cartoony, you know,

but it's like, okay. And it's teaching wow and it's all gamey it's all cartoony right you know but it's like okay and it's teaching them how it works wow i'm gonna have to check that out because i guess i had no idea what yeah what was going on i think we're gonna have to play roblox and you know i'd say i get my 12 year old to teach me i watch it enough i watch them play that's kind of like the only time i get with them but they're wanting to play i don't want to take them what they're doing so i get into what they're doing and we'll have our conversation because it's kind of a passive game they're playing matt and button mashing but they can kind of it isn't like you know the old school like yeah if i look away for two seconds i die yeah um but yeah so uh on the next article so again roblox

blowing up forever 21 we just talked about vans we talked about nike land we talked about all these brands are getting on the roblox bandwagon crazy it's making me i think i need to be buying the stock today i think i'm gonna do that when i get home i think so i'm gonna do that before it goes up again um so uh are you a doritos fan yeah i mean who is not who's not cool ranch or regular oh so that's a good question. I would probably say right now where I am in my life. You know what I mean? I would say Cool Ranch. Yes, exactly.

But I will also say they used to have a taco flavor. Yeah. That was my favorite. That was short-lived. Short-lived. I'm a Cool Ranch guy. Yeah. Nacho guy.

Nacho much. Okay. Yeah. Yeah. Right there. Um, but I'm a cool ranch guy and they're coming out and I like this flaming hot stuff. Me too. Kind of burns my mouth, but I like it. Sure. Flaming hot, cool ranch Doritos. No, they are not. Oh yeah. Coming out at a store near you. I'm going to yes i will have some of those yeah nothing's gonna stop me from buying those and a little inside secret here and i don't know if you if people caught it the cornish burritos got a lot better than last year they upped the seasoning on the chips did they and they have a new formula and it's the same taste but just bolder of the same taste because it used to be a couple years ago, you'd get some and it was like, they were good,

but it was like they didn't, every other chip had some, now like every chip has the flavor on it. Okay. And it's bolder, and now with Flamin' Hot, I'm going to make myself hungry here. Yeah, I'm going to want to, when are those out? Is that soon or today? Any moment.

Okay. Any moment. It's in Santa's bag, and he's bringing it down the chimney. Yeah, put that on my list put it on your short list because today's christmas eve buddy yeah well it's yeah it's gonna have to my wife's gonna have to get out there start looking yeah hopefully she's listening to this she's not she's not at all nope but uh yeah i like this and it was marketing product development whatever i just like these are two things I like. And I think people should know about them. It's a good match.

Today's podcast brought to you by Cool Ranch Doritos. Flaming hot. Flaming hot. That's a better match than Ruffles and LeBron James. We should have a flaming hot Radcast edition. What did we just have? What was the drink? Mountain Dew?

Yeah, Flaming Hot Mountain Dew. I never saw it. No. I looked for it because I wanted to bring one in for you to have. Oh, my God. I wasn't going to taste it, but you could. No. I looked for it because I wanted to bring one in for you to have.

Oh, my God. I wasn't going to taste it, but you could have. I'll wash it down with this Blood Orange Mike's Hard Lemonade. Yeah. Those are only getting warmer, by the way. You might want to strike while the iron's cold. We could do like a Flamin' Hot version of the Radcast, like branded. Sure.

We wear Flamin' Hot shirts, and everything is flaming. Every headline that day is like Flamin' Hot. I don't know what all that would be, but a Flamin' Hot shirts and everything is Flamin' Hot. Every headline that day is like Flamin' Hot. I don't know what all that would be, but a Flamin' Hot edition. Look, whoever makes Flamin' Hot, I don't know who owns it if it's Frito-Lay at this point, but hey, that would be a branded content play for them. Flamin' Hot edition of the Radcast.

Flamin' Hot Metaverse. I think our only problem is, doesn't Pepsi own Frito-Lay or vice versa? Yeah. We better start. We'll start i i like their marketing yeah sure just prefer the taste of coke it just tastes better yeah i gotta be honest like i my integrity means a lot and it's i'm gonna be honest your cola integrity if you don't have that what else do you have do you have really what do you have uh so kfc i thought this was interesting because i kind of like this guy uh you know that song What else do you have? What do you have, really? What do you have? So, KFC.

I thought this was interesting because I kind of like this guy. You know that song? And I was going to have Nick bring this up. I probably should have added it to the episode. What's Poppin'? Don't Mind Me Just Watchin'? No, that song. Yeah, I know.

Yeah, I don't know if it's that song. Is that the real? I think it's part of the remix. The remix. You're going to the remix. I'm just a mild. It's from TikTok. Jack Harlow. Yeah, that's him. Yeah. So I'm just a model. It's from TikTok. Jack Harlow.

Yeah, that's him. Yeah. So I like this song. It's a little overplayed, but I still like it. Yeah. And I like a lot of Jack's stuff. He's got some other hits as well. And so KFC is doing a celebrity partnership with Jack Harlow for the year.

So they're kind of trying to get trendy. Okay. Kentucky Fried Chicken. Nothing says Kentucky Fried Chicken like Jack Harlow. harlow for the year so they're kind of trying to get trendy okay kentucky fried chicken and jack nothing says kentucky fried chicken like jack harlow he loves it their marketing is always pretty good i feel it's pretty good it's wacky it's wacky right the colonel they had all the different guys play the colonel yeah and then they put out uh it was pretty smart too and i'm not sure everyone got it but it was funny i don't know that everyone it took me a minute i think to be like that's not the same yeah that's jim gaffigan because they would look close enough but then right and they're like that's no mcdonald though so i don't think that's uh they

did uh like branded suntan lotion that smelled like fried chicken like all kinds of stuff yeah yeah that's there i like it yeah i do too and but i don't really like kfc this is a problem with all this stuff yeah like you know i look the new chicken sandwich is pretty I like it. Yeah, I do too. But I don't really like KFC. This is the problem with all this stuff. Look, the new chicken sandwich is pretty good. Sure. It's like everybody's kind of getting their chicken sandwich down. It's chicken sandwich mania right now.

They had some Nashville hot stuff for a while that was okay. Okay. Okay. But, yeah, I don't know. KFC. Yeah. We'll see. Yeah. We'll KFC't know. KFC. Yeah. We'll see. Yeah. We'll KFC.

We'll KFC. And for our last two of the day, Joe. Sure. So, first, podcasts feel like they're everywhere. I mean, let's face it. If you're paying attention to the Radcast, it is everywhere. But podcasts have been popping up in television shows more and more including chucky which is a hulu show and only murders in the building which i've never heard of i have

heard of that have you have not watched it i've heard of it never heard of it but i guess and carrie bradshaw is now co-hosting a podcast in the reboot of Sex and the City. So great. It's the point of this article was just to reinforce how mainstream podcasts are now. And TV shows are now reinforcing that by that's people's jobs on some of the TV shows. Sure. Yeah. There was a SNL Christmas skit that was like about, you know, the podcast Serial, you know, that one, you know, I'm talking about the murder thing or whatever. And they did a play on it, but it was about Santa Claus.

It was pretty funny. I like it. It was pretty funny. Was it great? No, not really. Well, you know. But I just saw you mainstream podcast. Right.

We hope to continue. I just completely shit on your thing there by saying that thing that I watched wasn't great. But yes, you are correct. Well, the content's not always wonderful. But it doesn't mean that the podcasts are not mainstream well i guess i guess because theoretically anyone can have a podcast this is true right anyone so you don't i mean there's like 10 million podcasts there are and eight million of them have four episodes yeah and are boring boring and went and no longer produced. Correct. It's called pod fade. Is that what it's called?

Yeah, like when you do like five episodes and then you never do it again. Pod fade. You just got tired of it. Charmed for it. Yeah. Or you just didn't have discipline or self-assurance or just key factors that you need.

Or just suck at it as well. Just sucking at it would be bad as well. Or maybe that. Maybe it's self-awareness. They were like, this sucks i'm not gonna continue it anymore joey and i had a had a podcast uh that we we did one whole podcast and i don't even know whatever happened to it and then we did one with his barry mcguthry jr character we did two of those was getting pretty popular we haven't done in a while see yeah it takes structure it does you gotta create systems and processes which you obviously didn't yeah but no it's you have to just stick with it like i mean

no one listened to their ad cast the first 30 episodes like i mean i had like five ten listeners and you just can't you can't do it to monetize or to do it if you aren't like committed to it and you aren't interested in doing it and seeing it out right it will never last right because you're going to get bored with it or you're not going to see the value you're going to go there's five people listening what am i doing why am i wasting this time you have to just like go i see this as a long-term thing build and build it yeah you get somebody on there like me and it builds it exponentially more. Exactly.

You're just a ringer. Spring in. You're welcome. Thank you. I really appreciate it. Merry Christmas. Merry Christmas. Finally, Mariah Carey's holiday classic,

All I Want for Christmas, has made history as the first song on the Billboard Hot 100 to return to number one for the third year in a row. Really? So it's hit the top 100 on Billboardboard even though it's a 25 year old song and people are not tired of it is it 25 years old it's pretty old 20 years i don't know i made that up that wasn't part of the article but but i'm guessing isn't it 20 years old probably all i want for christmas i feel like

92 or something time i don't know how old's my carry she's pretty old 50 getting over 50 she looks good she looks great imagine what surgery will do yeah right no kidding a little bit a little bit of money yeah i hope they have they have that surgery for men uh probably yeah i'll never know breast augmentation or whatever you want to get your breasts augmented augmented and i don't know that she has i wouldn't be meaning that about her by the way right actually like i care she's a little crazy sometimes but she is going to see who is it she definitely is yeah that's fine her and pepsi but i do like her song all i want for christmas i hear it it makes me feel christmasy yep yeah no i agree i like that song lot. And it's kind of a classier. It's not as traditional.

Not the Jingle Bells or whatever. Yeah. Yeah. I like it. That's the final article today, my friend. Well, that was really a banger to end on, wasn't it? Hey, it's Christmas time. What about the George, the Wham, the George Michael one?

What is it? Last Christmas I gave you my heart. Oh, yeah. What is that? What's that song, Nick? Last Christmas I gave you. Oh, yeah. What is that? What's that song, Nick? Gave you my heart. This Christmas. There you go. That didn't help me with

getting any further down what it was other than remembering it. But that's one of those. People play that game where if you hear it, you're out. And you try to last as long as you can and not hear it. I like it yeah it's not a bad song well merry christmas my friend merry christmas to you nick as well hey nick merry christmas uh we really appreciate all of our listeners merry christmas to everyone out there and if you don't celebrate christmas that's okay

too but hey happy holidays to you merry whatever merry. Merry whatever. Merry Festivus. Yep. Whatever you celebrate. Just have an extra beverage of Mike's Heart Lemonade or, you know, whatever. Beatbox. Chill. Beatbox. Whatever that is. You're such a good beatboxer. I am. I really am.

Bebopper. I think that's what it was. That's what it was. Bebopper. Bebopper. Get a bebop right out of here. You know where to find us. We're at theradcast.com.

Search for Bebopper. You'll find everything from today. Or for mike's hard lemonade you'll find at least 12 episodes where we talk about it maybe every single one but you can search on the radcast and find all of our content all of our highlight clips whether you want to or not on some things we appreciate everyone we hope everyone has a safe and happy holiday. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.