Right About Now with Ryan Alford - Weekly Marketing and Advertising News, December 31, 2021 - The Most Downloaded App In The Metaverse

Episode Date: December 31, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the best stories of 2021 and whose app proved a big win for Metaverse this year.These are today’s topics:Fiverr Looks To Help College Football Players Build Their Personal BrandsAnytime Fitness Gets 'Real Af' In 2022 Brand PlatformA Future-Proofed Way To Reach People’: Why Hydrow Rowing Company Is Rethinking Its Media Mix With Ooh And VideoWTF is .xyz?TuSimple completes its first driverless autonomous truck run on public roadsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Jack Dorsey, who is the former CEO of Twitter, talked about Web3, and he thinks that it's a bunch of hype. There's a lot of hyperbole, is what he's saying, to get venture capitalists hyping cryptocurrency. He thinks it's all to boost up crypto. Fiverr, they're doing a new mentorship program to help college football players build their personal brands. It's pairing college athletes with NFL players of the same alma mater to help them learn how to make money through endorsements, sponsorships, and appearance fees. They had real AF shirts there like four years ago. So Mike, and now Anytime Fitness, who has a billion dollar ad campaign, is coming out with a campaign.

Right. All right. Okay. Yeah. I mean. The hottest part of that meeting is starting again. Okay. Yeah, I mean... The hardest part of ending is starting again. You're listening to the Radcast.

If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the New Year's edition of the Radcast. It's Friday, December 31st, 2021. The last day of the year, Joe. You thought I was getting ominous. I didn't know what was going to happen.

Last day. I thought you were going to grab me or something. Scared me. It's your last day alive. Night, night forever after today. Night, night forever. I just like that hat. I do too.

I was just shocked they didn't have a bigger one. I think a lot of people went and got theirs. It fits you perfect though. Does it? Yeah. Okay. I was just shocked they didn't have a bigger one. I think a lot of people went and got theirs. It fits you perfect though. Does it? Yeah. Okay. I was just being self-conscious about it, I guess. Yes.

And if you're listening, you need to watch it. You need to watch the YouTube version to see Joe's hat in all its glory. It's a beautiful hat. It's good. We've got our decorations on set today. Happy New Year's. Thanks, Elizabeth, for picking up our stuff. I mean, she could have at least brought us some champagne.

I thought there was going to be champagne. It's not going to be champagne, I guess. Elizabeth, she doesn't work here anymore now. Too bad. Speaking of last days. Last day of the year, my friend. We've got a nice jam-packed episode today.

I'm excited. Lots of social holidays, which everyone loves that segment. And some good stories. I actually didn't ask you this pre-episode, so I'm just going to put you right on the spot when we get in. Great, I love that. If you think about, I'll lead up to it so you can be thinking. I'm a good question asker that way. Okay, you are.

I do this to my guests too. When I know they're going to have to think about it, I extend the question. It's a tactic to take you know sure that way they're thinking about it while i'm you know think while you drink think while you drink uh when you look back at 2021 whether it's a news story whether it's like an event in your life whether it's anything like is there something that you're just like can't not not necessarily that you're dwelling on it but it's like okay this moment one moment or one issue because obviously it would be it would be coveted right yeah like just continuing yeah

sucking dragging everything down being shitty yeah all right i gotta go there it is see you later last episode uh so it's kind of hard to do because the year seems so i mean it seems short and long at the same time i guess yeah because like jane like i i thought about this the answer to this question and someone asked me and i was like and then i looked at like the calendar and like, damn, like stuff that happened in January, February, like first quarter. Yeah. It seems like three years ago. It seems a really long time ago. Yeah.

I mean, I work from home, like I've told you. Yeah. And I don't some days I don't leave the house. Yeah. So it's like those. It's just like. Do you think you guys. Is there even I know with the COVID stuff reboundingounding like you guys ever going back to work that uh you

know i've heard a bunch of different things i've heard it would be like a hybrid type thing where you spend a couple days in the office and a couple days at home which to me yeah yeah i hope they just say stay home yeah i'll do that forever do you think that have they made it you think productivity has stayed or remained uh so here is my answer on that one. Yeah. So it's not super far from my house, my job, but there is a lot of traffic right when we get out and on the way in. So in my opinion, they're getting an extra at least hour of work out of me.

Right. Because, I mean, I've got to walk down the stairs. And I am more prone to stay late when i know that i'm already home yep i'm just gonna work an extra hour i mean i've worked until you know yeah 5 15 some days yeah yeah we actually get on 5 30 which yeah yeah you work to at least 5 32 now 5 32 5 33 if i have to get two extra minutes out of you i get a little cranky if i have to go past that much so yeah but but in in reality though i do you know i'll sit there i got nothing else to do yeah you know true any big new year's eve plans tonight no you no

not nothing not even close uh yeah i can't remember the last time i was i feel like a loser but i or a winner uh you know i'm not sure which one it is. It's amateur night, right? Yeah, it's amateur. Amateur hour hours. Yeah. And there's policemen everywhere on the road and blah, blah, blah. Yeah, I know.

I haven't been out on New Year's. When's the last time you were out for New Year's? It's been a while. Gone to a few parties like adult parties. Oh, adult parties. Oh, boy. We, like adult parties. Oh, adult parties. Oh, boy. Adult parties. We go to adult parties.

Draw your own conclusions. Right. Your wife does or does not watch this? Not much. Okay, good. Good for you. It's positive. It works out for our relationship.

Sure, yeah. She's like, I can't believe you said that. Yeah, nah. But a few adult parties but like friends and stuff here and there some years but like bars or even like dinner restaurants nah it sucks right yeah it's just i don't know everybody's got a prefix menu and it's like super expensive exactly yeah so yeah no big plans but uh we hate new year's yeah we hate it you got your hat on and we're like, eh, nothing.

We'll pop some bubbly or something. Yeah, we might. You know what? We'll do that. I'm going to start drinking a bunch today. All right. We would have champagne. We would have already started.

Well, too bad, Elizabeth. Yep. Don't ask yourself. Anyway, it's been a good week. We had Spike Mendelsohn on the show this past Tuesday. Celebrity chef. Yep. His episode was really good.

Got some good feedback on him. Next week starts our 2022 campaign for the Radcast. And we're coming out with a bang, Joe. Really? Grant Cardone. Really? On Tuesday. That's excellent he is the

number one probably i'd call him the number one real estate investor influencer mogul yeah mogul if you will uh in the game right now and grant and i recorded a couple weeks ago and he's kicking off the new year and ironically in a first because i bet you there's not a single podcast out there, the next week, Elena Cardone, who's a badass in her right self, is on for episode two. I knew that. Grant, then Elena, back-to-back for the new year.

That's it. Coming out with a bang. Yeah, a bang, a pop. Yes. Yeah, it's going to be good stuff, man. How are you going to follow that up, though, is the question. Oh, it's coming hot and heavy, dude. I don't want you to give anything away.

I won't give it away. But Heidi Montag follows in week three. That's a big one. That's a big one. I mean, she's like. She's still a big deal. Famous, famous, right? Yeah.

She's not even outside of whatever. My kid probably. No, he might not. Your kid might not. But if you're. He's dumb. He's dumb he's dumb just kidding hey owen oh he doesn't listen to this either no he doesn't so yeah got a big big year ahead yeah it's exciting is is uh spencer gonna he might he actually makes a

couple cameo appearances in the episode oh okay, okay. A little teaser for you. Unplanned? Unplanned drop-ins. Okay, I like it. But she was great. Had some good, candid conversation about business, their business, things they're doing, and life behind the scenes. And then the music writer for BTS, the hottest pop band in the world right now. Right.

No matter whether or not you listen to them or not, a lot of people do. To be clear, I do not. They're making a lot of money and she writes, not all their songs, but two of their biggest hits. She wrote Dynamite and Butter, which are their biggest hits. I've heard Dynamite. She's like one of the hottest songwriters

in the game right now. What's her name? Lena Smith. Okay. Did you say that? What's that? Did you say that before? I don't know. Maybe. I don't know.

Yeah. Anyway, that's exciting. It is exciting. So we're excited for all that's coming in January and a few more little secrets. Personally, secrets,

secrets, secrets, secret. Yes. It's getting big. And we've got our revamped studio in here nick did a great job looks great you know for the new year right cable management 101 by nick weaver cable management 401 he's gonna he's in the advanced class now he is looks great he is

new lighting new everything you know everything's out of the floor here stuff hanging from the ceiling i know it's getting exciting i feel like I'm in a spaceship a little bit. You know what I mean? A little bit. That hat makes you look like you're in a spaceship. Yeah. Well, that's what I meant. So, yeah.

But any other reflections? You know, we're going to be all about, we're getting a couple segments here, but any other reflections from the year worth mentioning? You know, I think it's a pretty good year. Yeah. I mean, I did a couple things that, you know, I went to Vegas pretty recently. Yeah.

Hadn't done that in a really long time. You know, it's COVID, COVID, COVID, whatever, but fuck that. It was pretty good. It was pretty good. I mean, it was pretty good. I've been doing the Radcast now for a few months. I don't know. I have no idea. Is it?

I have no idea. It's going so well. It's like you're not even keeping track of time. Meteoric is what some people have said to me. But months seems right. Sometimes I don't know what day it is, honestly. This is true. Especially this time of year.

It's like, what day is it? Yeah. Right. Seriously. Like when you said Friday, I was like, oh, yeah. Okay. I started drinking at 11. It's like uh what day is it yeah right it's seriously like when you said friday i was like oh yeah okay i started drinking at 11 yeah like what yeah well it doesn't help certainly no it doesn't the mind altering start running it together and congratulations to our clemson tigers it's good one i wasn't there in a great game not a great game they won we won i'll leave it at that did you see the guy swat the ball right

yeah what are you doing dumbest thing i've ever seen what are you doing yeah the quarterback uh batted i don't know why he could just let it drop that's what i was like i was like there's nobody around him just let it hit the ground he had like a volleyball right to us yes he volleyed it right to he spiked it right his own face yeah essentially i mean it's the weirdest plays i've ever seen in football yes it is uh i did put together a few of the stories from 2021 like broadly that kind of i thought were bigger than others um this was part of first quarter which was like oh wow this would seem like a while ago but uh you know the whole reddit thing that happened with game stop stock that was this year that was this year yeah where

they essentially inflated the the price because everybody started buying it yeah and it pretty much like went to like 500 or something it's still pretty high i think i think so but they're not really it's not their business might have caught up maybe they helped their business but uh completely uh railroaded like a lot of stock oh yeah, yeah. Shorts and stuff like that. Hijacked it big time. It's crazy. So I remembered that and remember celebrating it in the moment. And then Free Britney. Sure.

I mean, when we're talking about stories that matter in 2021, what matters more than Free Britney? Yeah, than a 30-something-year-old millionaire, multimillionaire. I'm so worried about her. You know what I mean? Yeah. What's going to happen? Yeah. She gets to spend her more.

Now she gets to spend her money more regularly. Yeah, great. Great. Good for her. She deserves it. She does. She deserves it. And then Jeff Bezos went to space.

He did. Yes, he did. He did. Flew right up in there. He's an interesting guy, Jeff Bezos. Yes, he is. We did actually a video with Joey and Sean where Joey was Jeff Bezos. He did not look like Jeff Bezos very much.

No. Well, he's not bald. Well, no, and he put a bald cap on, and it did not look right. But it was very funny. Check it out if you have the chance. I think I remember it. Because you were Bill Gates. Bill Gates, and I would put those glasses on. I'd look like Bill Gates a little bit. A little heavier. it out if you have a have the chance i think i remember it and uh because you were uh bill gates

and i put those glasses on i'd look like bill gates a little bit a little heavier you know they're all eccentric i mean that was kind of the point of the skit i think yeah the parody how you know eccentric and nuts they all are yeah very successful but uh you know they actually do deserve it yes they do in my opinion right yeah i mean they do those guys are geniuses i guess yeah definitely on the radar on the or the spectrum excuse me yeah and the radar and the radar it's fine they're in space they're on the radar yeah i think right it's like whoever's gonna get to space fastest and bezos had to have the uh phallic looking rocket that was a weird choice tell your penis the space somebody had at some

point somebody had to be like, hey, bud. Put some wings on there or something. That's not great, right? It's a shaft. Yeah. That's not. Yeah. I'm going to bust this thing right through the orbit.

Yeah. Yeah, right? I'm picturing him putting a picture up of it in front of a bunch of people in the boardroom and everybody being like, what? Like, no, I'm not telling him, dude. I'm not telling him. It's Jeff Bezos. Yes.

Erect. An erect rocket. Erect rocket. It was definitely erect. Yeah. Oh, there's no question. For sure. For sure.

For sure. So those were some of the, I don't know, ones that highlighted me. Yeah. Kind of like when I deleted the 4,700 COVID stories. Yeah. Those are three that were seen to stand out a little bit. I mean, that's, I guess, really, probably the biggest news story would, that was this year, right?

January 6th, the whole thing at the Capitol? Yeah. I kind of X-nayed that one, too. Yeah. It was a good story. Divisive. I kind of ex-nayed that one, too. Yeah.

It was a good story. Divisive. I feel like you can't talk about political stories and not get pushed to one side or the other. Yeah. It was a big story. It was a big story. Insurrection. Insurrection, yeah. 21.

Yes, the news. Yes. Insurrection. Yes. What else? Was there something else? Not really. It was a pretty good year. Afghanistan. Yes. I can't. What else? Is there something else? Not really. That's a pretty good year.

Afghanistan. It's not my problem. Oh, boy. Yeah. Oops. Yeah. Everyone at home just did that. Yeah, they just did that at all.

Yeah. Totally. But it is time for a certain segment. And we've got a lot to get to in it. Okay. I think we're going to tee it up. Do it. It's time for another certain segment. And we've got a lot to get to in it. Okay. I think we're going to tee it up. Do it.

It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast Social Media Holiday Segment. Yeah. Yeah. Yes. Yeah. Yeah. Ready.

So today is December 31st. There's a few social, I mean, a few regular holidays. It's New Year's Eve. Sure. It's a holiday. It's not that important, but I want to get to the important ones. Okay. The ones that really matter.

I'm excited to hear these. Yeah. First, it's National Champagne Day. And we have none. We don't have any. Where do you think Elizabeth's going to work now? I'm going to fire her again. Yeah. Where do you think she's going to work now? we don't have it uh what do you think elizabeth i'm gonna fire her again yeah where do you think she's gonna work now i don't know i mean hopefully nowhere where she has to

bring champagne to anybody i hope not because she's not good at it she's so it's national champagne day which if any of these ever made sense that one actually makes sense that one makes sense a lot of times they're like why today today? But that one, pretty dead on. Yeah. You've already broken this one. Yeah. But it's also another day. Okay. It's no interruptions day. Okay.

You interrupted me. I really like no interruptions. Immediately. Oh. I'm like writing a thought. Sorry. Oh, hold on, Ryan. Writing a caption tagline for a client.

I'm like, oh, I'm thinking, I'm thinking. Joe's like, brr. That's what I did. Like a big bear. I lost the idea, too. Did you really? No. No.

I never lose them. No. Never. Never. They just aren't as good as they were going to be. I'm like, damn, I thought that sounded better in my head. It's like, yeah. It's like having a couple of drinks the night before and being like, I've got this great

idea. And you write it down in the morning. You're like, what? What does that even say? Well, that's me in the middle of the night. I come up. I'll have a journey about something and i'll i literally either i'll type it on my phone or like i'll wake up in the middle of the night my notes app and about one out of every four is actually good yeah the other three i'm like what the fuck was i thinking about i do the same thing

i do the same for for ideas why did i think that was a good idea stories or skits or something like that and i'm like, what? Like Alex Trebek goes through the Burger King drive-thru That doesn't make any sense That makes sense at all No But January 1st Yes, it's New Year's Day

Sure Everybody knows what that is Right It's National Bloody Mary Day Ooh That makes sense as well That makes perfect sense Working off that hangover.

I might get a Bloody Mary for tomorrow. Yeah. I might get some mix. See there? It's working. Here's my opinion on Bloody Marys. I don't want to slow down the segment, but typically I'll get one, and about three-quarters of the way through, I'm like, I don't want this anymore.

Yeah. It's a lot. It is heavy. Thick. Thick. Yeah. And there's always a bunch of shit in it, too, which is fine. Yeah.

It makes it taste better in the moment. Sure. Then when the bottom it's like yeah this is yeah it's miniatures yeah i like them though i could drink one i could drink one yeah i like all the garnish my wife makes really like overdoes the garnish salamis and olives and shit on it like at our boat we have like a dock community where we keep our boat stays sure And we're always like the Bloody Mary. We bring the Bloody Marys. And Nicole goes all out. Like we've got the bacon strips with the pickled okra with 17 other vegetables. Wow. I mean, it's like mile high and a little bit of tomato juice.

A lot of vodka. It's not even red. It's just like pink. No, it's just got like stuff. But shrimp. Shrimp. I like the shrimp. Yeah, the shrimp's a go. Oh, yeah. So it's like pink. No, it's just got like stuff. But shrimp. Shrimp. I like the shrimp. Yeah, the shrimp's a good one.

Oh, yeah. So it's like an appetizer. Have like a pepperoncini in there. Oh, yeah. That's in there. Yeah. A little green olive. Okay.

You know. So, yeah. National Bloody Mary Day, which goes with the other holiday that it is, which is National Hangover Day. Sure. Yeah. That one also makes sense. That one does make sense.

over day sure uh yeah that one also makes sense that one does make sense um and you know but not to be left out it's also polar bear plunge day all right cool yeah yeah i'm not gonna be i won't be doing that no i won't be doing that i think it goes back to that uh i think it has something to do with the foundation or something the polar bear plunge is that what it is nick keep me honest here does he remember that at all that was the ice bucket challenge i don't know that was the ice bucket challenge polar bear plunge ice bucket challenge people run and jump into the ocean or whatever and it's real super cold i guess right yes yeah i'm not doing that nah not doing the polar bear plunge i wonder how many deaths there are on polar bear plunge day specifically from the polar bear plunge too many somebody going to shock yeah one too many one so one this is my read my lips no no yeah not doing that jumping the creek out there yeah after you yeah well no nick probably

should go first yeah nick's going first uh january 2nd is uh this one just couldn't be ignored uh happy moo year meow year for cat's day something moo year meow year m-e-w moo year meow year moo happy moo year oh mew like mew year i don't know for cat's day mew year for cat's day mu year for cat's day okay whatever we do we have a couple cats you do? we do

we have a dog cat people? so my wife and daughter are cat people one of the cats only has one eye which is kind of cool oh

that's kind of cool it was delicious by the way the other one when I plucked it out just kidding just kidding she came that way cat meat one dog two cats I'm not a big cat person eh by the way, the other one. Just kidding. She came that way.

One dog, two cats. I'm not a big cat person. Yeah, I don't like cats. I don't know what they're thinking about it. Yeah, and when you have two, they fight or play around sometimes and it's super loud. They just claw the shit out of you. Yeah, they claw the shit out of you as well.

How about you not claw them? Pass. Hard pass. It's National Buffet Day on out of you as well. It's like, how about you not call? Pass. Hard pass. Pass on the climb. It's National Buffet Day on the 2nd as well. Buffet's probably having a tough time right now, right? Yeah.

With the COVID. COVID. COVID buffet. Yeah. All you can... Die. Oh, God. That's a lot of screams for the first half of the show. It must be the new year.

And this is Joe Holiday slash National Cream Puff Day. Okay, I appreciate that, Ryan. You are a cream puff. A little bit. Johnny, you're a cream puff, right? Johnny, you're a cream puff. Karate Kid. Karate Kid. Cream puffs are in reality they're uh the pastry things with the pastry yeah and the cream

and i don't care for them doesn't seem like a real dessert to me seems like somebody made that up on the fly and was just like cream puff yeah you can keep the cream puffs yeah in literal and dessert sense sure yeah sure no cream puffs allowed around here none no we're going hard right and uh which aligns perfectly with january 2nd is always national national personal trainer day okay again makes sense sure to all those personal trainers out there yeah congratulations on your day on the 2nd. I will never meet you. So, you know. Yeah, but you're going to wish them a happy day. Good luck with your life.

Your only interaction with a personal trainer is this. On this. Via, yes. Yeah. It's not a hands-on guy with personal trainers. Yeah, it's also National Science Fiction Day on the day on the second hmm i wonder why the second not sure i'm not a big science fiction guy yeah some movies are all right i mean if you count star wars that's what i mean that falls in that sure sure throw me in but not anything else you ever watch star trek uh yeah

yeah i don't like the old school i don't think i've ever watched a full episode of star trek the original yeah never never no i don't think ever i'll show myself out yeah you gotta watch the original star trek man shatner who went to space with bezos i remember that was a big day for us yeah we talked about it and you know beam me up. You got to go watch The Old School. He's so dramatic. Do I have to? Yes. It's so good.

Have you watched the original Twilight Zone? Yes. That I have watched. Did you like it? It was pretty good. I liked the movie. That was from the 80s really. Twilight Zone movie. It was good. A little cheesy. A little weird. Finally, January 2nd is World Introvert Day. Congratulations, Nick.

Just for him. Yeah. We won't make a big deal out of it, but we know. Hashtag Nickvert Day. Oh, boy. I don't know. I'm kind of an extroverted introvert. What does that mean? I don't know. I'm kind of an extroverted introvert. What does that mean?

I don't know. Like, I'm more introverted than extroverted, even though I'm kind of forced to be extroverted a little bit. So I think I was probably more extroverted when I was a little bit younger. Yeah. And now that I'm... When you get to be a grumpy old adult. Yeah, it's like, I don't want to fucking talk to anybody, man.

That sucks. Right? Would you call me an introvert or an extrovert? I would call you an extrovert. Okay. But, I mean, you would have to call me an extrovert as well. Because, I mean, introverts don't really have... We're on a podcast, like talking.

Yeah. Introverts should be in that corner, like hiding behind the chair. Yeah. Or just sitting here. Right. That'd be a fun podcast. It's an introvert podcast. Introvert, yeah.

Hey, Ryan. The lowest ratings in podcasts. Yeah. Intro, Ryan. The lowest ratings in podcast. We've achieved the lowest rating. Not one person. We don't talk. We're scared to talk. It's very quiet. Listen to it while you're going to bed.

Sleepy time podcast. The sleepy time introvert podcast. Speaking of sleepy time. January 3rd is Festival of Sleep Day. Festival of Sleep. Festival of Sleep. Festival of Sleep. It seems like those two things are opposite. You would think.

Maybe it's if you lay down and have a party with, I don't know, put some streamers on. Yeah. I don't know. I don't know. You take a rest on some, what is the stuff that you throw? Confetti. Confetti naps.

Like a snow angel situation? Okay. You know what? I might do that. It's also International Mind-Body Wellness Day. Hmm. Mind-Body Wellness Day. I'm noticing a lot of fitness stuff here.

There's a lot of the first of the year. Sleep, fitness, take care of yourself. You know. I'm not going to do that. Stuff that you're so good at. I'm not doing that. Screw that. You can do these next couple.

I think you're going to like these. National Chocolate Covered Cherry Day is also January 3rd. Sure. I'll have a chocolate covered cherry that day. In a while. I like it minus the cherry. Just the chocolate. Just the chocolate.

Chocolate covered. I'll have some chocolate. Chocolate covered. Inside empty. Just the chocolate. Just the chocolate. I'll have some chocolate. Chocolate covered. Inside empty. Just the shell. Yeah. I'd hope for that if you maybe drink or eat one. Sure.

You're not a cherry guy. Not in chocolate. Okay. Which sounds weird, but eh. It's just okay. It's just a weird texture. It is. It can be.

It's also National Drinking Straw Day. Okay. Which sounds a little odd because, and I guess maybe you could use the recycled ones, but how much? You like the paper straws? Oh, man. Oh, God. At my previous job, I had to do something where in Charleston, they banned plastic straws.

And so I did. Oh, my God, dude. It's a disaster. And they make them now that they're okay. Yeah. But still, people are like, bleh, bleh, bleh. Yeah. Right.

You ever seen the metal ones? Oh, yeah. The metal ones? Yeah. Those are okay. They're okay. It's got to be solid. Yeah.

You know, like that paper shit. And look, I know it's good for like maybe the environment or whatever, and I care about that. Sure. But it's just they suck for usage. They're not great straws. No. They're not great straws.

Finally, we've got two other. I mean, this is jam-packed. I don't know how they fit all these days into the same day, but it's National Fruitcake Toss Day. Like toss it out? I don't know. That's what I would do with it. I fucking national fruitcake toss day like like toss it out i don't know that's what i would do with it i fucking hate yeah cake i tried fruit i don't know if i've had fruitcake that much but i tried it we made a video i'd like a it might have been in january of last year and i took a bite of it and it was nasty fruitcake is the worst i don't know who who fruitcake. I would assume older folks.

Yeah, maybe. Because they can't taste it. Maybe. Soft, I guess. It's not really soft. Taste Buds Gone Day. Yeah. Yeah, okay.

Jellied Fruit Day. And, you know, Monday being January 3rd, finally. And this is a haymaker, Joe. Okay. National Thank God It's Monday Day. Oh. That's stupid. It's the dumbest thing i've ever heard yeah nobody ever says that we've heard some dumb holidays this year yeah this one ranks right up there that's probably the number one because no one no one really likes monday no so you're never like thank god it's monday and why the third if you're on

vacation maybe thank god it's monday must be like the? If you're on vacation, maybe. Thank God it's Monday. I don't know. I feel like the first Monday of every new year is thank God it's Monday. You know what is on Monday? Not only do the kids go back to school. Yeah. Right. WWE Raw.

Owen and I are going to that. Is that in Greenville? It is at the whatever center now. Oh, nice. Bonds to cures. Can you take your smartphone in? Can film and do stuff? Yeah.

Yeah. So i spoiled him because we went and saw rob before when it was here and so we sat in the front row and so now it's always like we gotta sit in the front row are you sitting in the front of this yeah we're sitting in the front row all right do you get on tv yeah i was all on the tv last time all on oh boy we're gonna have to get this i want to i'm gonna record it nick don't let me forget to record this so that yeah and is it live is it the live show yeah okay and the bad thing is of course like you're like i'm picking your nose oh you do pick your nose a lot on tv so much i love it you do um but yeah so again he's now everybody's spoiled we're sitting in the front row and uh with the cameras like they'll let you do

it for a minute, but if you're doing it for too long, they're like, yeah. All right. They come up and tell you what to do. They're like, when they're out of the ring, you stand up and whatever. When they get back in the ring, sit down. Okay. There's a whole protocol. Nice.

Yeah. You got to be part of the act, you know, the entertainment. Yeah. It's, it's a whole thing. It's a shtick. Yeah. You know, who's your favorite wrestler? I don't know.

So I'll say I like Seth Rollins because last time we went, they went to like commercial or whatever and he was super cool. Okay. Like with everybody. Yeah. So. That's cool. I mean, Seth Rollins.

Nice. Yeah. Well, there you have it. I don't know. Do you have a, I want to hear your favorite though. Uh, mine's Ric Flair. That's pretty, yeah. I mean's pretty easy I don't know the new guys I don't know if my favorite of all time is Jake the Snake Roberts

Okay, Jake the Snake Ric Flair or Dusty Rhodes Dusty Rhodes is crazy That's good stuff I don't know how we went off that tangent For social media holidays I'm not sure either I am going to finish it off.

Do it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segment. Yeah. Oh, it never gets old. Nope. At least for us.

Yep. Only for us. All that matters. Oh, well, we're going to move right into another segment. Nope. At least for us. Yeah. Only for us. All that matters. Oh, well, we're going to move right in to another segment. Yeah. Trends in the metaverse. Where's that coming from? Yes. Trends in the metaverse.

And most of these are pretty serious this week. We didn't get serious about it. Yeah, I guess. Sometimes we kid around about certain things. But I say this i am going to do this probably get nick to come film it gonna film my my son and i playing some roblox okay we're gonna go into some of these brand worlds and we're gonna film it very cool and then we'll talk about it but uh that you and i'll talk about it yeah are you a nick... You and I will talk about it? Yeah. Are you and Nick, or are you and your son? I'll tell you about it. Okay. I'll tell you how wonderful it wasn't.

Yeah, right. Oh. Right there. That worked out pretty good, actually. It does. Accidentally. The... Jack Dorsey,

who is the former CEO of Twitter, talked about Web3 and all this bullshit that everyone's talking. He thinks that it's a bunch of hype to for pr purposes no and he's he likes to say things right i think he's onto something even though there is things definitely happening right uh there's a lot of hyperbole is what he's saying to get venture capitalists for sure hyping cryptocurrency you think it's

all that he thinks it's all to boost up crypto, all this talk about it. Because a lot of it's on blockchain. So if Web3 and the metaverse and all these things elevate, crypto kind of comes with it. Because in theory, that's the commerce and the currency of blockchain. He put a lot more thought into that than I have. I'll say that about him. He is Jack Dorsey. I mean what else he's not doing shit else right your name was jack dorsey you'd be thinking about it too it's a pretty cool name too right jack dorsey jack dorsey sounds like a 70s cop meta three web three detective with jack dorsey the metaverse with jack dorsey jack

dorsey he's a super he's a secret agent in the Metaverse. Is that right? Yes, he will be. Not anymore. It's his new avatar. Now I know. He's out. He came out in the Metaverse.

I just jammed my head into the microphone. Sorry. He's coming out in the Metaverse. Yeah. I should not have been taking a drink at that time. I didn't know what I was going to say. It just happened to either be stupid or funny i'm not sure but uh yeah he's coming out uh that's the actual news story is jack dorsey's out in the metaverse now yeah out in the metaverse the uh i might come out in the metaverse not as sure but like you know just

explore the meta yeah yeah that actually is pretty meta of you exactly that's what i'm saying you know like breakout you know yeah i'm coming out i'm not a heterosexual i'm a heterosexual right well you know well so you say you know uh don't say what you're thinking. It's not politically correct anymore. We'll just end that conversation. Yeah, we're going to end it right there. I do have a lot of friends that aren't so, you know, meta, meta, meta, meta.

Creating terms. New term there. Yes, I don't want to offend them, but Jack Dorsey. Out in the metaverse. Out in the metaverse. He kind of is. Yeah. That's kind of more of what he's doing.

That actually makes sense. The most downloaded app over the holidays, back to meta, is Meta's Oculus. Meta being Facebook. I just can't say that with a straight face. Facebook's Oculus VR app was the most downloaded app over the holidays. And I did almost buy this for the kids, but I wanted to play yet another video game,

which is the goggles, the Oculus goggles. I bought two or three years ago, bought my son the PlayStation VR, and he played it about four times. There's just not enough stuff for it. I know. I think they're getting a little more stuff on Meta's platform. Sure.

AKA Facebook. AKA Facebook. AKA Facebook. Yeah. But it does show you that there's a lot of interest there. It'd be interesting how the reviews are and if it's, I don't know. I wonder if people still get dizzy from it. Yeah, you see videos of people bashing into stuff. Those are pretty funny.

I think we should get the goggles. We're going to get the goggles in here. Okay. We're going to play it. Okay, yeah. Make for great audio hey look this is awesome oh man i'm having so much fun we can make a camera source the oculus video goggles now that'd be cool that would figure that out no problem at all he looks like he's already got a solution he's already got it done he wrote it down on his his notepad the uh but uh this was interesting uh back to roblox sure all these worlds of brands paris hilton has uh developed her virtual island on roblox what i mean what

do you do there i can only think of a couple things she's famous for you make all kinds of tapes yep or videos with cocaine uh it's paris world and you go there and you buy replicas of stuff and she has like her uh beverly hills estate a dog mansion, and all kinds of stuff that's associated with Paris Hilton. So Paris Land or Paris World? Paris World. So why not just call it Paris? Because that's a place already. Right?

It is. But it's not Paris Hilton World. I don't like it. I don't like Paris World. Yeah. Are you and your son going to go there? I'm going to go there just to say that we did. And I want to ride.

Because supposedly you can get on like a yacht. Oh, really? So you have like a virtual yacht on there. Wow. You can get inside of that thing. Okay. When's Nikki Hilton? Is she bringing one out too?

I don't know. One can only hope. Still in the works. But look, this is spreading though. And people are getting interested. I'm going to go check it out. So it must really be a thing. If you're going to check it out, it's got to be a thing.

It's a thing for sure. Yeah, it is. No question. But did you know she gets a million dollars a night to go DJ? She's a DJ, too. Sure she is. Yeah, so am I. I'm right.

You got that hat and everything. Right. This is my DJing hat. Yeah, DJ small hat. I'm right. You got that hat and everything. Right. This is my DJing hat. Yeah, DJ Small Hat. DJ Small Hat. DJ Small Hat. I'm playing a gig tonight at the yoga studio next door. It's just for me.

It's a private gig. Private gig. Yeah. You rented it out all by yourself. Yeah. I rented it out, and I'm just going to go over there and plug my iPhone in. Do some hot yoga while you do it. Do some super hot yoga, too.

We have a hot yoga studio right next door to our studio here. Yeah. Lots of hot things go down over there. Yeah, I assume. Yeah. Right? There's a lot of sweating. I go over there.

We share a bathroom, and it's like, ah, there's a lot of sweaty people over here. A lot of sweat. A lot of sweat. But those are trends. In the metaverse. The metaverse interrupted our trends. It's spooky. It's spooky.

Somebody heard Jack Dorsey. Heard us talking about him. He cut the feed. They did cut it. We've got just a few traditional news articles this week. So have you heard of Fiverr? It's an online creative community. It used to be Fiverr because literally you could go there

and get a logo for like five bucks. Five bucks, yeah. Like designs and writing. I'm aware of it. Nothing's $5 anymore, which probably it should have never been. It should be valued more than that anyway. But it's now just more a place where you can go get design work, copy work, web, like one-off marketing design projects done by a bunch of creators and freelancers.

There you go. You just somewhere. I said one word. DJ Smallhat. But I tripped over for 30 seconds. That's. You just said one word. DJ Smallhat. What I tripped over for 30 seconds. That's why I'm here, Ryan. DJ Smallhat. Bringing big ideas.

Oh, yeah. Yeah. Big ideas are never small. The marketing that DJ Smallhat needs. Yes, we bring it. Smallhat Big Ideas. I'm sorry. I just wanted to say Smallhat Big Ideas.

Now you're getting there. It's a record. There go for this i just wanted to make it went to start writing which which buttons get the most they're doing a new mentorship program to help college football players build their personal brands it's pairing college athletes with nfl players of the same alma mater to help them learn how to make money through endorsement, sponsorships, and appearance fees. What a great summary that was. It's a great summary, yeah. What if you're a college football player and you end up with Antonio Brown?

You're like, oh, man. He's like, first thing you got to do, go get some liquor. Take your shirt off, drink it outside. Get you a fake Vax card, a fake you're good that's all you need yeah he's crazy yeah he is so but uh yeah so it's all about the nil stuff yeah name image likeness and helping them it's an interesting play i guess it makes sense because fiverr kind of is in that whole branding content creation community sure um it'll be interesting how this plays out i guess it's just trying to get them maybe to use the platform versus hiring a professional i don't know

i don't know who knows i'm not gonna have anything to do with it i would assume uh definitely not my college athlete days are a little bit behind yeah what if they'd had this when you played you know like yeah you know you could have had your name and image likeness paid for. Probably not. Probably not, but maybe. Maybe. I don't know. I don't know.

Some car dealership in Newberry or Clemson could have paid for you to, I don't know, slap something. Throw up their car. Yeah, I don't know. Something, right? Something. Or like those goalkeeper gloves or something. Sure.

They tend to use like professionals for those as much as everything else. You were a professional in my mind. Well, I appreciate that. Only in your mind, for that matter. Oh, yes. Just in my mind. Just only. But second article today.

Anytime Fitness is getting real AF in a new 2022 brand campaign. You get it? Cute. Real as fuck. Yeah. Real AF fuck. I mean, I feel like I've heard this already. Like, the gym that I used to go to, it's like training.

Like, it's a spinoff of CrossFit. Sure. They had real as fuck t-shirts, real AF shirts there like four years ago. So I'm like, and now Anytime Fitness, who has a billion dollar ad campaign, is coming out with a campaign. Right. All right. Okay.

Yeah. I mean, it's cute. You know what I mean? But like you said, it's been done. Yes. A million times. It has been. And we'll see where it is, but you're going to see commercials with real AF.

Maybe not commercials. I don't know. I guess you'll see digital ads. Yeah, probably. Who knows? I used to go to Anytime Fitness. Well, not as convenient as you think. You probably still pay for it.

I may. You never know. That's their goal. $9.97 and you never go. Never go once. They have 5,000 members at each gym and make a lot of money. Their whole thing was like if you're in a different city, you can go. And any time I ever did that, it didn't work.

Like my key didn't work or whatever. I was like, any time fitness, you sons of bitches. You know what I mean, Nick? Yes. Nick does. He knows. He understands. We're going to have to get Nick a mic.

Maybe it's better he does have one. It might be. You never know. Fictitiously. He might not even exist as far as anyone knows. He's blaming everything on a fictitious character. Named Nick. Nick's real.

Very real. Too real. This room wouldn't look as good as it does now. Too real, some would say. He keeps it too real. He's real AF. Real. You nailed it. Ding ding there we go so a company called hydro which is a rowing company is rethinking its media mix it's just so funny

all these digital companies they're gonna go with out of home and video it's like uh okay they're gonna do what outdoor boards they're like an online rowing company. Kind of like a Peloton, but for rowing. Sure. Rowering. Row, row, row, rowing. Row, row, row your boating. Right.

That's their favorite song. I just found this funny because, you know, a big, huge digital company, and they're going to be doing out of home everywhere. Yeah. I don't know. Why? They're taking billboards everywhere for hydro rowing. That's not, that seems misguided. Am I crazy?

They want to build awareness. I mean, out of home still works, but it's just funny to me to see an all-digital company. Like, they're really coming out with a transformative media plan. Yeah. With billboards hey hey and i'm not saying they don't work they do work sure especially for real estate agents get your picture on there yes read my lips no i heard they're gonna uh put some flyers in the penny saver next just make sure they get that demographic they're doing a really transformative campaign with the urinals uh oh yeah urinal banners yeah urinal banner it's a great idea yeah i wish i would have thought of that for my brand urinal cakes so yeah big outdoor And then this article, WTF is.xyz.

So there's lots of new.com labels. Sure. .com,.tv,.insert. We did this yesterday. Yeah. Yeah. Well, there's one that's.xyz, and a lot of the cryptocurrencies, Web3, meta companies are going with.xyz.

Why? Not sure. To be different. It seems like if I was going to visit a website that had xyz instead of com or org, I would not visit that website because I'd be like, that seems a little... .examineyourzipper. Exactly. Yeah, right. It is porn. Yeah. To your zipper. Exactly. Yeah, right. It is porn.

Yeah. To be clear. Yeah. And that or examine your brain. Yeah, right. It's just to be cool, I guess. I guess. I think that's all it is.

It's got to be. It's like a total like Gen Z, millennial. Dot XYZ. My website's dot XYZ. Yeah, man. I might buy Ryan Offer dot dot xyz i already bought it bro oh too late you sell it to me we sell it to me yeah we can talk about this off air but uh it's gonna cost you everything does it does everything does everything uh and finally too simple completes its first driverless autonomous truck run on public

roads autonomous truck trucking startup that has completed a full on road i didn't even know what happened you might have had it next to me on the highway and i didn't even know it could have autonomous trucking that falls under the like what could possibly go wrong yeah right i guess nothing did since they announced they completed it sure sure you got robots driving next to us now yeah it's coming i don't like it i don't like it you know the simpsons predicted that by the way yeah they did so but it's just gonna be i just can't believe like in a really hyper intense moment that it's gonna know what to do right well that was that's the problem with like some of the Tesla's.

Like if they saw how my wife drives on my freeway. Oh my God. They would not be ready for it. No, no. There's some things you can't, you can't plan for the, just the abnormalities and there's just no like rhyme or reason to the decision. Why are you changing lanes? What are you doing? Why are you going so fast? into the decision making. Why are you changing lanes? What are you doing? Why are you going so fast?

Why are you going so fast? That's great. In other news, I heard Hydro is going to be putting their ads on the side of some of those trucks. Yes. Just as a genius.

One can hope. Thank you. One can hope. Yeah. So yeah, I brought this up mainly because I'm like a little nervous about

autonomous trucks driving beside me. Yeah. A little bit. I'd say that's an understatement. Probably. I feel like they're going to be like coming over and I'm going to be like right there and like, you know, it's going to be like, I'm just going to start smacking people off the road and be right underneath it.

Christmas vacation. I'm stuck under. Yeah. Everything's okay. Can't get up. Can't get out. Can't get out. Uh, yeah, I don't like that. Yeah. So'm stuck under. Everything's okay. Can't get out. Can't get out. Can't get out. Yeah, I don't like that.

Yeah. So we'll see. You're going to have, I will say, the thought of driverless car, like picking me up and going places, it does kind of fascinate me a little bit if I thought it was safe. Like a cross-country trip would be like, it wouldn't be faster, but it would still be like. Yeah, you'd be productive. Have some drinks. And it's still be like yeah you can you'd be productive

and it's still cheaper than mass travel right now sure the most part yeah takes a little longer yeah airplane tickets i don't know i think they're not that expensive right now right they're not but honestly the the airport has become the bus stop of the 80s. Yeah. And if I had the time, if time wasn't necessarily the biggest thing, to have a driver just drive me so I could be productive and not to deal with the bullshit at the airport. Right. Sign me up. You should try flying Frontier. Yeah. Real nice.

Extra nice. Yeah. Real nice. You pay for every add-on. And the seats look like lawn chairs kind of a little bit. Like you're getting like, oh, that doesn't look great. Sir, you touched the vomit bag. That's going to be 50 cents.

Yeah. Oh, yeah. You looked at it. Yeah. You looked at that magazine. Yeah. The SkyMall. A dollar a minute.

Yeah, dollar page. Every page you turn. Oh. Yeah, honestly, they're not that bad, but it's definitely not first-class flying. Yeah. But what is? First-class flying. It's called a jet.

Private jet. Private jet. I would like to avoid all flying again until I've got my private jet. Sure. Well, let me know. Yeah. And we'll go to Vegas. Yeah.

If you could be a little funnier on the show, maybe I'd get there quicker. Well, I'd do my best you got a lot going on at home and just you know excuses well cool man it's the end of the year yeah see you next year no good one this is the day to say it isn't it yes it is office jok Office jokester. Anything exciting coming for the new year with Joey, Joe, and Sean? Well, I mean, you know. I do know. You know the big one. You know the big one. The thing that we are announcing soon.

Soon. We've made a lot of headway on that, by the way. It is. I thought it was pretty funny. We did a first read-through. You don't know what that means if you're listening, but it's good. We're going to pat ourselves on the back on that one. That's all I know right now.

We've been working on that pretty much. That takes precedence over pretty much everything. Yeah, as it should. Joey's going to put out a couple of our greatest hits situations, so be looking for that. Yep. That'll be good. Cool.

Well, you know where to find us. We want to wish everyone a happy new year. Be safe out there. And if you're listening to after the new year, then, you know, don't be safe. Where you been? Yeah. What have you been doing? Don't be safe at all.

Yeah. We really appreciate everyone listening. You know where to find us. We're at theradcast.com. Search for all our content. We've got a new website up. New way to get all of it. Much cleaner, much easier.

Go search for Web 3 and Jack Dorsey he's out yeah and he's out jack dorsey is out we'll bring up all the content you need we'll see you next time you know where to find me i'm at ryan alford at all the all the platforms well see you next time on the radcast to listen to full episodes or to contact us visit us us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.