Right About Now with Ryan Alford - Weekly Marketing and Advertising News, February 11, 2022: A Virtual Classroom in the Metaverse

Episode Date: February 11, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, Social Holidays, Winter Olympics, the average Facebook DAUs, next episode’s guest Don Yaeger, and more…Take a look at this week’s biggest marketing headlines:Pringles Pops Open Refresh With A New CampaignMichelob Ultra's 'superior Bowl' Ad Promotes Gender Equality In SportsCameo Matures Beyond Celebrity Videos With Nft MembershipValentine’s Day Ads Can Negatively Impact Mental Health, Particularly Among MenIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

The Pringles has launched its first refresh since 2018 with the new mind-popping global campaign as the ad ramps up the use of humor. Chips that hug your tongue. I'm waiting for the humor. Yeah, waiting. Any day. You've seen the app Cameo where you get stars by playing videos for you? They're going beyond celebrity videos with nft membership it's almost funny like how every brand it's like nft's metaverse everything's nft now as a man that has yeah that has four four kids sure runs four businesses pretty much now and wants to show my wife appreciation and love it does put like yet another day like like

to go that that this day has to be the day you're listening to the radcast if it's radical we cover it here's your host ryan alford hey what's up? Welcome to the latest edition of the Radcast. It's Friday, February 11th, 2022. Welcome to our weekly marketing and news. I'm joined by my lovely co-host, Joe Hamrick. I was wondering what you were going to say. I appreciate that. Hey, it's Valentine's Day next week, so you're lovely. I feel lovely. I feel lovely. Yes, yes.

How's it going, Joe? It's going great, man. That brings up a good question for you. Are you prepared for Valentine's Day? You know, I get. I am prepared. I'm going to be buying my card today. Sure.

And then we're going to Turks and Caicos next week. You are. And we are taking the kids, but we leave the day after valentine's so or two days after two days so number one it's a monday night we have all the kids and we're packing so i get a little bit out of you know we both get out of needing to do something so we'll do something i don't know when we get turks or something yeah you know we'll do each other cards i might take her a flower or something. You know. Sure. Sure. The card thing is pretty much what we do. Yeah. Honestly.

Dinner, cards, something. Yeah. Depends on the day of the week. Monday is like, yeah, bummer. Exactly. So, have you been watching any of the Winter Olympics? I have been watching the shit out of the Winter Olympics. Really?

Yes. I ask a lot of people that, and it's like fewer than you think some people like i didn't know they were going on and really but i'm i've been watching them it's a welcome distraction i kind of like it yeah it's like all right i i think i might even like more the winter games than the summer games like as the overall overall like balance of the of the things like because i can sit there and watch some luge yeah oh yeah i can sit there and watch uh downhill skiing is dope the downhill skiing the the snowboarding oh yeah flipping uh i can get into the speed skating even a little bit sure i'm always waiting on someone to fall that's that's i've said i'm like oh god you're a skater i don't

talk about each other yeah i thought you're gonna either slice somebody's leg with one or they're gonna fall how do they not do that well no i'm like imagining me hitting the sound after one lap i'm gonna stand up probably yeah what is your favorite event uh just have to choose one just one favorite event specific i like downhill skiing a lot. That's exciting. And then I do the big air jump stuff quite a bit. I'm not giving you one. I'm giving you three. And then the snowboarding, like the half pipe. I liked it quite a bit. So my favorite is when they race on the snowboards,

and there's like four of them. That is pretty exciting. They crash into each other so bad. It's so bad. I mean, I was going to say curling, but... Sure. Well, that's Nick's favorite, I think. I know.

I'm a good sweeper. Are you? I was going to ask your wife. How's Ryan at sweeping? He's a good sweeper. I don't think I've touched a broom. Is it really just a broom that they use? It's a special broom, probably.

Is it just trying to rough the ice up so it stops? I thought it was the opposite. They're trying to make it go faster. It's the opposite, right? They? I thought it was the opposite. They're trying to make it go faster. It's the opposite, right? Make it go faster. They're trying to make it go faster, right? You have no idea. Nick has no idea.

Nick has no idea. They're trying to make it go faster. Yeah, I think so. I've been enjoying it. The guy won gold in the figure skating the other night. Sure did. Jonathan Chin. Nathan?

Nathan Chin. We should know Americans that won a gold medal's name. And his last name is Chin. And he's a badass. He does like quadruple, I don't know what's like all over the place. He spends four times better than I'd spend once. Oh, my God, yeah. On the ice, especially.

I'd like to see you do a double axle, triple lutz. No, I'm going to pass on that. As you know this, as you get a little bit older, a fall on the ice might not be as pleasant as it once had been when you were younger. Ice is hard. Read my lips. No. That's what I think about falling on the ice. Yeah, that sucks.

It's no good. How's the week been? It's been week been it's been good been good busy we got uh this is the time of year where you got soccer and basketball and etc and all coming together i'm just driving everywhere yeah me too i got tonight i've got swim team and basketball season just ended you've got more kids going oh yeah i'm like uh basketball take four four boys uh swim team going soccer starting basketball ending and beer drinking starting yeah right yeah give me a cold one put a thermos yeah on the way i've never done that ever nope never wouldn't admit to it ever the only way to make it through. Not because I don't enjoy it, but I kind of get bored sitting there watching swimming especially.

Practice. Practice. Practice swimming. There's very few things. I can even watch practice basketball. They'll scrimmage. They'll do things. And then I coach one, and obviously that's interesting because I'm in the action.

You have to be. Thermos stays on for that. But watching swimming, no good. Very boring. Even watching swimming competitions, although it is your child, but there's a lot of races that your child is not in. Yes. Correct.

A lot. And it's probably hot in there also. Swim teams are the worst. It's probably hot in there. Three hours in between races. Get out of here. I'm blowing my brains out. So, I mean, literally, it's not fun.

Nope. I remember my parents having to do it. I have a new appreciation for them. It's like, ugh. I did swim team for about two weeks, and I was like, I hate this so much. I'm quitting. Yeah. I know.

Have you been following all the Joe Rogan stuff? you know i do i know you know my biography i do know well i do uh we grew up together yeah well it's true uh i have seen the joe rogan thing uh he is in hot water yeah i mean that's the bottom line it was kind bad before, and then when they put together that video, it was a bad look. And he even said it. It was like, this is a terrible look. Let's just come out and say that we, last week or week before, we're like, he can say, you know.

We support him saying whatever. It's free speech, but not that. That's the one where you don't. Yeah, he's don't. And I don't listen to his podcast enough to know or aggregate in my mind every time he had talked about that so um that was not right and stupid and it's like i don't even know why you go there understand here why why yeah and obviously it was it wasn't all like this past year or something wasn't like over time i

think so like how many times he'd use certain words and things? It's like, all right. That's a career killer, buddy. Yeah, I don't know. Well, he'll probably make more money to go on another platform. Maybe not for him. Yeah, like the KKK. Yeah, whatever.

Yeah, Idiots R Us. Yeah. I thought his apology was okay. I mean, I don't know what you're going to say, but I thought he was contrite. He seemed like he meant it, yeah. He did. Yeah.

And look, I wouldn't want people aggregating out-of-context comments that I've made my entire life, but I can say with absolute certainty that no one could put that video together on anything I've ever said. I don't think that anyone has ever recorded me saying anything anywhere near that. I'm just saying whether they've recorded me or not, I've never used that word to that degree. I might have stated it in a discussion of factual stuff,

and even when I did that once, I was like, I probably shouldn't say that word. And it wasn't even in context of that. It was like, okay. Because you say word and it wasn't even like in context of that just like okay you know because you say it and you're just like all right there's no reason to say it there's no reason to yeah it's like there's especially especially now as time changes and people get more well you know what but you know as you realize things are dumb as shit exactly so anyway but i do still support his ability to talk and have free speech but it's not just just you know i don't know it's so easy to not hey i'm look at me look everybody i'm

not saying it right now yes and i think it's super easy you could be a contrarian without uh yeah talking about just shit that just i don't know yeah anyway look nick's not saying the n-word right now as well yeah he's not look good job nick it's good it's easy good it's very easy but uh anyway on uh on the business front so facebook stock's been taking a beating the last week has it yeah their uh daily active users has been stagnant they're not growing anymore but i do have a trick there a well trick trick to facebook a trick a little bit of a tip tip and a trick sure uh because here's what i've noticed so if you're out there listening in your own facebook ads typically the effectiveness of facebook ads over time has been going down sure cost go effectiveness goes down a little bit and i'm just not overall i'm not

saying they don't work they absolutely do. But because the crowdedness of the platform and more and more people running ads. Right. More and more attention on different things. So thus it fights for how effective your stuff is. Right. I will say their little troubles lately. They've jigged the algorithm to where it's actually more effective right now. So if you're out there running Facebook ads, I'd pump your budgets up.

Yeah? Because I think they took a little bit of bath on Wall Street and with stock. Sure. I think they're wanting more people to come on. There are people that run ads that want to run more ads because people are kind of falling off. Yeah. think it's short term you get a better value right now how long until facebook like expires basically like never you don't think so because because young people think it's an old person's platform well let me say never okay but i think if they do what they want to do with the metaverse

sure that's their attempt that's their attempt at the youth and if that can become get hold and it's a big if i don't know but if they but they have enough money to make it come to happen if they play their cards right sure to develop the platform in a way that you know younger generations want to use it start to mainstream it and it also helps when the parents are still on it because then they authorize the kids to use it and so i don't think they're out of the game by any means but but admittedly yeah fewer youth are on it, but there's still a lot of 35 to 65-year-olds using Facebook. Sure. And even like Facebook groups and certain things that even if you aren't on your feed

all day, Facebook Marketplace, there's just reasons to go into the platform and they're catching you with ads. And so thus they're selling. There's a lot of viable business within Facebook that may not be scrolling through the feed like you used to sure that might that that use of it's changing yeah it's gonna be a different or using facebook messenger you might not there i know people that don't ever go on facebook but they use facebook messenger all day hmm so yeah i'm not saying it's a majority but there are people there are people that do it yeah and so and you know it's when you know it's in facebook messenger don't you what ads in the feed there's ads in your facebook messenger feed really yes i haven't looked at it in a minute so it's uh they're gonna get you one

way or another yeah right too big they're too big i will say though if you're on facebook ads bump your budgets up right now in the short term you'll you'll get more value. Right now. That's your tip of the day. Do it right now. Stock tip, ad tip of the day. It's been a good week on the Radcast. Jared Johnston, country music artist, number one hit maker, and just a cool mofo, was on Tuesday. It's been one of our most popular guest episodes in a long time. I've looked at our numbers.

We've had almost 30,000 downloads in three days. One episode. We're up to now. I appreciate everybody listening for this. We're going to hit 200,000 downloads in February. We're on pace for that. That's this and the other.

Total radcast. Total episodes of any episode. Whether guest episode or this news episode. That's exciting. We had over 110 last month, but we're on target to almost double it in February. Are we famous now? That's the question I have.

Read my lips. No. Darn it. I know. But we do appreciate everybody listening. Hope you're getting a lot out of it. We're going to keep trying harder to make it even better yeah i mean you you give it your best we can only go up from here i think the only place to go is up yes yes yes

next week officially i think i mentioned don last week and i may have been out of context. Don Yeager, Sports Illustrated writer, speaker, all-around motivational guy. Don's great. He'll be on next week. He wrote a great story on Walter Payton. Walter Payton asked him to tell the story of his final days.

He was with Walter Payton. He talks about that. I don't think I mentioned that last week. You really want to get a copy of that, of his book or his story around that. And whether you're a Bears fan or not, but Don talked about that and that experience. But a lot of great insights from Don Yeager next week. And we had this week recorded Heidi Cortez. She was really cool cool she's an entrepreneur

now she has a long history in media otherwise she was on the howard stern show for like six months really she did bedtime stories on that oh boy i i know and look she's she's left that in the past and she's she's a beautiful woman sure but. But it was just fascinating how she leveraged that into success. And now she's got three or four businesses. So I don't bring that up to slight her. I actually give her a lot of credit for how she transitioned and just used that as a bouncing point into stuff. You've got to start somewhere, buddy.

Yeah, exactly. And she wasn't as scared to take You know Take the moment and run with it Good for her Yeah So Good for her That'll be out in a few weeks You don't ever let me meet those people

I feel like I feel like I'm isolated Yeah From the celebrities Keep you from There's a method to the madness Yeah I'm sure I'm sure there is

Without further ado It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segment. Yeah! Yes, Friday, February 11th. We've got, I mean, a lot of days. Highlight of my week.

A lot of days. It should be. It is. I don't have a lot going on. I don't have a lot going on i don't have a lot going on there's a one two three four five six seven days in one on today the 11th friday good so uh heads up i want you to start by getting out there and celebrating don't cry over spilled milk day all right that's hey i won't uh yeah i can pretty much guarantee I won't. What's that analogy over?

Don't cry over spilled milk. I used to hear that a lot when I was a kid. I guess once something bad happens, it's done. Move on, right? Yeah, like just clean it up. Stop crying over it. Just get it cleaned up. Yeah, I don't need your tears.

Just execute. I'd appreciate everyone not spilling anything and making me cry over before the stay's over i'm trying to think of what could be spilled that i would cry over my kids spill everything oh my god dude i mean dude i don't want to talk about that and look my wife would tell me i kind of spill shit too everywhere yeah i'm like i'm not my wife would make me out to be an un-neat freak. I'm neater than most guys. Sure.

But to my wife, who's type A OCD, I'm un-kept, you know, like, and so, and I'm not, look, I know who my friends are. Right. And let me tell you, I am a neat freak compared to them. Sure. And especially you. Yeah. Oh yeah.

Oh my God. Yep. But, but in all seriousness my kids do spill shit everywhere my adult daughter look we're gonna go adult because she technically i the number of times i've seen her drop a huge drink i don't even have enough fingers to count movie theaters restaurants the house boom everywhere dude do you cry over it no i laugh over it you know who cries over it is the people that work where we are usually like yeah guess what gotta get that up there's 44 gallons of sprite on the ground now you need to uh grab them yeah the small at the movie theater is like uh you know like you can't get your hands around it. I have a vivid memory of watching slip out of her hand and just

slow-mo. Regal cinemas. Good times. It's also National Guitar Day. We have guitars in the room. We do have two guitars. You want to play a jingle real quick? I don't play guitar. I'll play before you. You play? I'll play. Maybe next time. Maybe next year.

We'll celebrate it. It's also National Inventors Day. Sure. Did you invent me anything today? I didn't. I didn't know. We really only find out about these things day of, so I didn't have time. Okay.

I thought maybe time change or something. You know, like something cool. No. Did you say timeshare? Yeah, timeshare. Did you invent timeshares? I wonder who did. Yeah.

I don't know. Everybody hates them? Yeah, timeshare. Did you invent timeshares? I wonder who did. Yeah. I don't know. Everybody hates them. Oh, my God. All I see is the lawyer commercials on TV for timeshares. Getting out of timeshares. Getting out of timeshares. Why doesn't anybody sign up for a timeshare anymore? People know it sucks.

Do you have a timeshare, Nick? I don't want to offend you. Yeah. You would know. He does. Timeshare, Myrtle Beach, Pavilion. He does. He spends so much time down there.

He's down there shagging. He is. Shagging as well. He is a shagging national champion. National champion? Yes, he is. No. Yeah, he is.

For when? Let's not make it up. I don't know. In college, right? But then, like, you're still in it. Once a national champion, you're always a national champion. Okay, sure. Sure.

National champion, Nick. Yes. He doesn't talk about it. No, but he should. He's because he doesn't turn his it no but he should he's because he doesn't turn his mic on oh that's why we don't turn his mic he has the option i mean there's mics he doesn't know national shag day we will we'll get dick to like do his shag dance with had to bring a partner in there are you nah well let's find somebody else yeah i'd be better uh it's also national no offense nick make a friend day oh

hug a cop any of the one of the boys in blue here today i mean yeah okay make a friend i don't think i'm going to um i might do it i when i go to the drive-through like subway or something sure make a friend i have enough friends yeah yeah. Maybe too many. Yeah. You know what I mean? Maybe. This guy. Yeah. Poor Nick. National champion, though.

National champion. I mean, I'm not even making fun. That's seriously impressive. Hallelujah. We'll have to do a show about that. National Peppermint Patty Day. Okay. Today.

The character from Charlie Brown or the candy? It's the candy. Okay. I like peppermint patties. They're okay. They're okay. It's not like a favorite. I eat so little chocolate candy now that if I was choosing,

it's going to be so far down the line that I'm rarely going to have it. It's like one of those if I go to my in-laws, and occasionally she'll have like oh yeah like a bucket of or a little candy tray older and if i'm like starving and lunch is taking a little tongue a little too long to make yeah there's a peppermint patty okay hold me over yeah or seven yeah you remember the commercials they used to have where they'd bite into them and they'd be like skiing all of a sudden oh yes that was. That was good. Those are good commercials. I like those. They should bring those back for the Olympics, probably.

I don't know. It's National White Shirt Day. Oh, fuck. We all have dark shade on. Yeah. All right. White Shirt Day. We tried.

Finally, today, Friday, February 11th, is National No One Eats Alone Day. What can I do? I probably will be eating alone. I'm definitely going to have lunch by myself. My dog will be there, I guess. So I guess technically. That's someone or something.

So sad. Okay, Saturday, February 12th. Moving on. International Darwin Day. Like Darwinism? I don't know who that is. Charles Darwin? No, no. Father of Evolution? Well don't know who that is. Charles Darwin? No, no. Father of Evolution?

Well, sure. I got it. Well aware. What do you do, though? I don't know. Go to Ancestry.com? Sure. I don't know.

They say the Darwin Awards are when people do stupid stuff and get killed or hurt or something like that. Maybe it's that day. Yeah. Watch some fails on YouTube. Yeah. I don't know what fail was. What does that have to do with it well like you're stupid like that's why they say the darwin because you haven't like technically evolved yeah yeah it's not a great

analogy you just what's the next one did you say yeah national freedom to marry day i you know for i mean i guess maybe it didn't say i didn't get this context in my show notes but maybe in i don't know same sex lb gtq yeah gtq plus you know thing whatever if you want to marry mary i think it's already a thing right i think it is some states say it's not but really whatever it is just if you want to marry, go marry who you want. Wear what you dig. Wear what you dig. National Plum Pudding Day.

Sure. That sounds good. Yeah, this is good. I'm going to really get it down. I don't want any plum pudding anywhere. Who eats plum pudding? Is it a Christmas thing? February 12th.

Plum pudding. Pass. Pass. February 13th, Sunday. Galentine's Day. Sure. All the girls get together. Galentine's. The g the girls get together galentine's the gals get together well have the party i think it's for all the you know lonely lonely spinsters yeah the girls that

hate men and they get together and talk about how they hate men and they're glad they don't have one sure it'd be a good place to pick up chicks though yeah yeah i'm gonna be at the galentine's party yeah yeah where's that galentine's party again yeah that's it uh i don't know yeah i don't know either it's a male the male review chile's yeah male hustler yeah las vegas down at the galentine's party convention center yeah sure yeah convention center the sex toy convention sure sure yeah that's i'm yeah i'm gonna head out there yeah secondly it's national Convention Center. Yeah, sure. Yeah, Convention Center. The sex toy convention center. Sure. Yeah, I'm going to head out there. Secondly, it's National Dildo. Oh, boy.

To go with Galentine's. I'm sure there is a day, though. Probably. It's not tomorrow. Or Sunday. It's National Get a Different Name Day on Sunday. Okay. Like a nickname?

Metta World Peace. Sure. We'll run our test. We'll run our test. Or Ye Kanye. He's used this quite a few times. Sean Puffy comes. Diddy. Prince. God rest his sexy soul.

Just a sign. It's also a national cheddar day on Sunday it's Sunday it's the Super Bowl Super Bowl Sunday that was the last one on here probably should have been the first cheddar day national cheddar day is on Sunday

and it's national tortellini day as well okay I like tortellini so uh Valentine's Day fighting the Super Bowl uh oh gals I don't want to move on to another day Okay, I like tortellini. So, uh... It's a lot of cars. Galentine's Day, fighting the Super Bowl. Uh-oh, gals. I don't want to move back to another day. I don't know.

Yeah. I guess it's safe to go out if the girls wanted to go out and, like... Yeah, they're not going to see a bunch of dudes, probably. Yeah. They should be watching Super Bowl. With cheese on their face. Yeah. Tortellini's in their mouth. If the Packers were in it, it would be like a weird perfect marriage of

cheddar and Super Bowl. Yeah. Right? Too bad. Yeah, they suck. Fucked it up. Idiots. And there you have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday

segment. Yeah. Yeah. It's a great song Monday is Valentine's Day So we'll throw that in A little bonus Sure Extra

And just in case you didn't know It's cream filled chocolate day too On Valentine's Day On Monday We didn't really have time to get to them But you know We're gonna get to them Yeah

I mean that makes sense That one actually makes sense It does Sure Oh False start Trends you know we're gonna get to them yeah i mean that makes sense that one actually makes sense it does sure oh false start trends in the metaverse times are ticking we gotta we gotta get to these trends yeah hub the company it's an insurance broker sure becomes the first metaverse ready insurance broker insurance in the metaverse look we were kidding around a couple months ago about all the bullshit that was coming in the metaverse yeah this one didn't we didn't

get there jokingly you know probably meta lawyers meta masseuse right meta insurance agent here it is what are you insuring uh your real estate in the metaverse challenge insurer hub has announced that it's preparing for a shift to the metaverse sure with the aid of investment in vr devices and hybrid onboard infrastructure the insurance brand which was founded in 2019 has been regularly hosting meetings in oculus's horizon workrooms via the company's investment in vr devices well that's a lot of words wasn't it yeah it is in other words they're really they're preparing for the metaverse by having company meetings in video games that's what i read there so i i go back and forth would that be cool or would that just be stupid like if right like if like you

were like all right we're gonna have a meeting everybody put on your fucking deals but and what this really boils down to is if you want to put on your vr headset sure to have a meeting with your insurance rep you can conduct that meeting in the metaverse together okay so maybe you can play like a little virtual basketball yeah yeah exactly sure be like hey i could save you a lot on that plan yeah and be like well can we get a little game of uh roblox in real quick and then uh bounce back and signing some deals circle back yeah and then once you fall down you can't get up and you're like oh then i mean you got a lot of problems there has been uh so you sexual harassment cases in the metaverse You got a lot of problems Insurance There has been Sexual harassment cases

In the metaverse Yes there was There's like a couple of them Yeah I'm not going to use the term For how it was described But Sure

But Back to those things You just Don't say Better not to say Yeah It was Quite the story

Yeah quite the story Interesting It's hard to wrap your head around A little Yeah But I don't know she needs to call her meta lawyer and get her mid or insurance agent involved call it and the meta police as well make

a statement yeah in other news uh gucci is doubling down on its commitment to the metaverse gucci shock the designer clothing brand announced on wednesday that has bought an undisclosed amount of virtual land on the decentralized blockchain game the sandbox excuse me i didn't finish that thought decentralized blockchain game the sandbox it's all central but sure sure so in the sandbox and gucci will create themed experiences on the sandbox inspired by its gucci vault platform which lists items like gucci themed nfts and vintage bags sure well there that is i don't want i don't do you own any gucci at all i bought some for my wife yeah that's what it's it's is it more for ladies it's a little bit yeah i think it and like ultra there are boxers yeah yeah like i i can't pull off gucci

but like it's new it's uh i think they do have some they have some men things but it's it's mainly women sure sure i don't know man this stuff is i get that again we've this is a dead horse we're not fighting that stuff's moving digital and our kids like it but all this stuff it just feels like pr you know like to talk about it is there so the land or real estate is there a finite amount or can you just is it just you would think they could just keep making it right right and that's what i don't understand why is it worth anything uh That's what I can't wrap my head around. Because Snoop Dogg puts up a house somewhere, you want to be next to it.

But could he just put it up? Do you know? Yeah, well, you know. Well, gin and juice. Yeah, fair enough. It's the worst thing. It's a pretty gross drink. Yeah.

It's a pretty gross drink. Yeah, it's really gross. But I can think of worse people to live next to. Sure. But at the same time, he could just buy another house down the road. It's not his only house. If people have five houses in the real world,

how many houses are they going to have in the metaverse? 27? How do you monetize that? How is it going to be worth it? Do you have to sell it to somebody else? It's called inflated valuation, Joe. Okay. We can talk about that another time.

Yeah. It's all a little bit of bullshit right now. It's kind of like a... Long term, maybe not. Right now, it's all speculation. Late 80s, early 90s baseball cards? Yes. Yeah, exactly.

Inflated value. Yeah, inflated value worth nothing now. Sure. Because they made too many of them. Too many. I thought this was interesting. Former Twitter and Microsoft executives are building a classroom on the metaverse. So class on the metaverse.

The second one. Okay. They're making a couple experiences, but the second one is where one will use a VR headset to be in the actual setting. Sitting in the classroom, having friendly conversations, interacting with avatars, and having a teacher teach in front of them. So somebody found a way to make the metaverse boring?

Yeah, like video game. It's essentially saying, well, I want to do Xbox in the metaverse, but go to school. Instead of playing Fortnite, I'm having to sit here and watch my teacher. Learn about, yeah.

I'd be throwing meta airplanes at the teacher. Cutting meta farts. Meta spitballs. Oh, yeah. Yeah, I don't know. I don't know. They made it boring. Former Twitter and Microsoft executives.

Well, they're probably boring people as well. No offense. Yeah. So there you have it. Trends in the metaverse. The unnatural ending. Yeah. Like my cough. Yeah. You know off It's not great

It's how we do it It wouldn't be If it was too polished It wouldn't be as good So anyway The Pringles Has launched it's first refresh Since 2018 with the new mind-popping global campaign. The campaign kicks off with an ad with a narrator that claims the consumers were made for Pringles

after showing how the chips have the rough shape of the universe and a human tongue. This theory is then endorsed by Charles Darwin. Okay. Okay. As the ad then endorsed by Charles Darwin. Okay. As the ad ramps up, the use of humor. Chips that hug your tongue. I'm waiting for the humor. Yeah? Waiting.

Any day. It is kind of the shape of your tongue when you think about it. Sure. You get that flavor explosion. You can make the duck lips with it. Yeah. I do like stacking some flavors of Pr good shit i know let's be honest it's like but thing is i end up eating like three-fourths of like of containers yeah that's the problem it's like they're so good it's like you start eating well i always have a couple yeah and then like three minutes later it's like half you know you like

fucking hand in the thing. Yeah. A hand stuck. We've got a big hand stuck in here. I'm like getting Nash to come over and dig some out and like, well, Nash, can you get some of those? And he starts eating them and then he wants the rest. It's a whole thing. I get like two more.

It's a vicious cycle. It's a vicious cycle. It really is. I do though. Like me, like a pizza Pringle with, you know, sour cream and onion or something. Barbecue or something like that. They're good. They have the hot ones now, too.

Oh, yeah. They're good. Yes. They're so good. They're so good. Anyway, mind-popping. Yeah. Maybe Pringles should get on board the Radcast.

They need to get... Somebody needs to. They need to hire Jack Harlow, What's Poppin'. Oh, yeah. That would be cool That would be pretty much exactly perfect Pergels call me Or Orville Redenbacher

Could hire him as well with the popcorn They really want to make a Here and now Comeback They're kind of old fashioned Orville Redenbacher That guy's got to be bad is there an older name in any of any consumer products no orville red and mocker okay all right coming down not a lot of brands use senior citizens with just

saying and i'm like multi-syllabic names almost fall asleep. Yeah, Orville Redmond. Oh, yeah. Okay. Yeah. What's Poppin', though? Jack Harlow. That'd be a sweet campaign. He should, no pun intended, he should do something about that. That song's everywhere, still.

I've got a sidebar. There's so much news to get to, but speaking of Poppin', I did play, went to the Highlands this past week in lovely little city. Bring your checkbook, but it's really nice. Pop darts. You played those? I have not. It's essentially these darts that have suction cups on them.

And it's the equivalent of your play bocce ball. Yes. So you know how you have the pole lean that you try to get the heavier balls closest to? Yeah. It's essentially that, but with the suction darts, they actually surprisingly stick really well to almost anything. Hmm. Like any hard surface.

You're not going to stick to carpet, obviously. Sure. But even like this table, they stick to obviously a glass window or glass door. Yeah. And pretty fun. Yeah. Pretty fun. Yeah.

I'm trying to pick. I'm going to have to look it up. Pop darts. Pop darts. Pop darts. Not to be confused with pop darts You can throw pop darts around everywhere Just a bunch of crumbs I think my kids throw them around in our house

Because they're everywhere Probably Michelob Ultra Here we go I mean it was surprising news Brought to us by The Marketing Dive The themarketingdive.com. We appreciate them for a lot of really good marketing news.

Absolutely. That we steal and put on the show. Yeah. We actually borrow them. We're giving them pub to their website. You said the name. Yeah, I did. Ultra Super Bowl ad.

So they've got like four ads running. ultra super bowl ad so they've got like four ads running and uh on the round superior mickle of ultra superior bowl okay promotes gender equality in sports they will run three ads during the super bowl they uh are gonna have more stars than i can name peyton manning alex borgen jimmy butler brooks kepka and serena williams amongst others that's a wide array wide array uh they're spending gobs of money oh my god and probably to fight off uh the fact that the uh bud light's coming out with zero carb beer i'm kind of interested yeah i bet that is you you're an ultra guy though i am we have it on tap here is that what's up there right now oh yeah i would have had one instead of water there you go honestly it kind of is right it's not far from it so uh look out for

quite a roll of they're running some ultra organic seltzer ads as well okay i have had the bud lights uh seltzer the sour one yeah it's pretty good it's not bad for a couple you sure it's very sweet yeah yeah it gets you after a minute the uh i thought this was interesting you've seen the you've seen the app cameo where you get stars play videos for you so they're going beyond celebrity videos with NFT membership. It's almost funny how every brand is like NFT's metaverse. Everything's an NFT now. Starting February 17th, people can mint a Cameo Pass for access to limited release arts, events, celebrity Q&As, and early access to new features on the video app.

Well, that's good. I'm not doing that. Yeah. Passes cost $550 as of press time. Worth every penny. I probably just should get two then. Yeah, just get two. Double them up.

Nick, did you want one? I'll get three. You can have one. Yeah. Perfect. He wants one. Yeah. Yeah. It'll be a hard, did you want one? I'll get three. You can have one. Yeah. Perfect. He wants one. Yeah. Yeah.

It'll be a hard pass for me on the pass. Even though I kind of like, I like the, what cameo does. I think it's the novelty of it makes a lot of sense. Yeah. Very interesting. I mean, sooner or later with all our numbers, you're, you're going to have a cameo. Joey for real does for real. He does have a cameo.

But it says the Barry McGonthray Jr. Character. Oh, he birthdays. He doesn't. I don't know it's as the Barry McGonther Jr. character. Birthdays, he does them, I don't know if he does them all the time, but I mean. Makes a little side cash.

He does them, yeah. That's cool. Yeah, it's a cool, it's a neat platform if somebody had a great idea, basically. Yes, they did. I want to get the Island Boys

to say, for your birthday. I love that. They're so. Have them sing me like my going to the islands by the Island Boys. Like going to Turks and Caicos. Oh, I should have even

thought about that. We could have played that today. I could have them sing Kokomo by the Beach Boys. They'd probably do it. Way down in Kokomo. Yeah. Or play

Pina Coladas. They would probably do anything for money, I would think, right? Yeah. Clearly. From the look of them, there's nothing that they would say. know what that's too much they have 400 tattoos on their face on their face yeah their hair sticks up really high so um finally uh today valentine's day ads can negatively

impact mental health particularly among men valentine's Day ads tend to tell a very particular story, that men are obligated to spend exorbitant amounts of money on romantic gifts. Otherwise, their partners will think less of them. Here's what experts have to say about the cultural narrative surrounding Valentine's Day and how it affects the mental health of some men. And to read all of this, you go to the drum.com yeah you're not i was like no we're gonna stop it there uh i don't feel that way yeah i have been married for 15 plus years at this point yeah um you're in the don't care phase it's it's not don't

care it's it's honestly that my wife doesn't really care about it's obviously like manufactured bullshit holiday right yeah it's a hallmark holiday sure but we'll we're talking about earlier i mean we'll get each other cards and like a week later they're both just still sitting there unopened like it's not i will say this here's where i'll agree just like i want to show appreciation to my wife sure and so like in anniversaries and birthdays and like those are all those things this does i don't look i have no i don't put mental i wouldn't i'd stop short of like depressive or uh like truly like you know hardcore right but i will say you're a couple as a man that

has yeah that has four four kids sure runs four businesses pretty much now, and wants to show my wife appreciation and love, it does put yet another day to go that this day has to be the day. Instead of maybe a normal surprise flowers or something like that. Which are probably more meaningful. Yeah. Right. like surprise flowers or something like that which are probably more meaningful yeah and right you know so again what level of stress it is or or uh mental anguish yeah i don't know a lot of

anguish it's not it's not because i don't want to do something for her i feel like i'm i want to yeah sure i'm not i'm in a marriage i actually like being in sure yeah yeah fantastic a lot of people aren't a lot of people aren't. A lot of people aren't. But I thought that was interesting. So I will admit, I'm going to confess right now, Nick, there is a little something in the back. Even we don't do that stuff much,

there is a little something in the back of your head, your condition to be like, well, but maybe I should get her. That's right. Like, you don't feel like you did enough. Right. It doesn't bother me. It doesn't bother you, but for a second, it's another thing. Like got a card i got mayor flowers but you know like but

should i have done x should i've gotten yeah i mean what do you really we're past the stage which and you haven't been married to nicole has quite as long as i've been married but uh i don't know what do you do You buy some big fancy piece of jewelry. That's more of an anniversary thing, right? Yep. I mean, you do chocolates. That's like... Yeah.

It's like putting weight on them. Cliche. Yeah, you don't want to do that. So... My wife doesn't listen to this. I hope yours is not either. I'm totally kidding. Yep.

Oh, yeah. Adding weight. That's what they want those are jokes yeah those are all jokes but yeah it's like flowers and it's like i mean come on yeah i do have it you want to hear i know we're getting short on time i do have a quick valentine's day hack do you want to hear it yes okay so you go to the store let's just call it a cvs pick out the card you want to buy for your wife right or you know significant whatever. Take a picture of it. Well, it's almost. What you do is you find another card and either take a picture of that or take a pin in with you

and just write the sentiment from this card in this card. And so then you've got a nice card, but then you also look like you. So it's your note, your special note. It looks like you came up with something like, oh. Your wife's like, oh, my gosh, this is really, yeah. Thank you. Hallelujah, hallelujah, hallelujah. That many.

I like it. It's pretty good. That's going to be the title of the episode is Valentine Hack. Valentine's Day Hack. Wait till the very end. We'll get to it to the end. We write out one of those long, sappy ones. Like, you know know there are moments where

we think about time it's up to you it's up to you but you know this may be a day but for me it's a lifetime that's excellent you should get a job in marketing or something

if it doesn't work out I'm going to write Valentine's cards. Yeah, well, me too. Yes. So there you have it. Hey, guys, Sunday is the Super Bowl. Next, we're going to have a shortened week because I'll be on the beach in Turks and Caicos, but Joe and I will do an episode earlier in the week

that we'll release on Friday. We'll review. It'll be a lot of... It may not even be news. It'll be a lot earlier in the week that we'll release on Friday. We'll review. It may not even be news. It'll be a lot of reviewing the ads that we saw, our thoughts on them, the winners and losers even. Maybe a winners and losers. Maybe we should make it. We can write this down.

The Radcast winners and losers of the Super Bowl, including whatever team. Sure. Who do you think is going to win? I have this sneaky feeling that it's like the Bengals. Yeah, me too. Don't get me wrong. I think the Rams are favored for a reason, and they very well could win. Three points?

I thought it was a little higher than that, but it's close. But I don't know. It feels like they just feel like one of those teams, some destiny, where you get on a roll, and it just happens. I'm going to say 24-21 Bengals. Write that down. We've got that down in the Radcast. I'm going to say I'm hoping for a higher score

and interesting Super Bowl. So just out of wishful thinking so that I don't get tired of drinking beer all night. Sure. Ultras. 31-28. It would be a better game. It's a little more offense.

Yeah. And hoping T. Higgins, Clemson grad, one of my dudes, goes off for like 100-plus yards. He has been. He has been. Stud. Playing well. Handsome young man as well.

He is. And uber talented. Well, I mean, yeah. That goes without saying. The pride and joy of Clemson there. I think we had a few Tigers in the game, actually. Yeah, I saw a listing. I'm trying to think of who else.

I can't think of who else right now. Some guys on the defensive side, I think. Yeah. I do think, though, I'll talk out of both sides of my mouth, that L.A. has some dudes on defense that could really make it quite a nightmare if they don't control the line of scrimmage. Aaron Donald, right? Yeah, Aaron Donald's the best player probably in the game.

Freaking Von Miller rushing with Aaron Donald clogging the middle, and then they had the best cornerback, Jalen Ramsey, in the league. So I just want a good game. Sure. You know, I do think LA's either going to run away with it or the Bengals are going to squeak it out. They've been squeaking out every game. And I don't think it's in between.

I do not think the Bengals are going to beat the Rams like 35-7. No, I don't think so either. But I could see the Rams winning 28-7. Sure. If they can't stop the defensive front of LA. Yeah. We'll see. I could, yeah. It's a, who knows anyways. But it's. I don't know who fence in front of L.A. So, we'll see.

Yeah. I could, yeah. It's a, who knows anyways. But it's. Depends on who's getting paid the most. I hope both teams have fun. That's what I'm really. Yeah, that's what you owe for. Yeah.

All about fun. Speaking of fun, I hope you'll go check out upandcoming.series. We just started our Instagram page for the series we are producing. There's going to be a lot of PR coming out locally on that. So, can't give away too much but i followed the page last night hey we'll start posting more to it we'll get some of the original skits that that came up some behind the scenes stuff we're not gonna give away any plot because hey i'm trying to sell a series around here but uh in all seriousness go follow that and go follow

the radical formula doing a lot of exciting stuff on that if you're out there looking to up your marketing game and your mindset doing that with andy murphy it's really cool and appreciate your support there just google the radical formula you'll find all of it radicalformula.com and on instagram so give that a go do it any final thoughts joe i'm looking forward to the super bowl man i mean that's that's the next big thing, right? Yep. So it should be fun. Nick, we didn't get your prediction. Nick got a prediction? Quick. Don't think about it.

Bengals. Bengals. Clean sweep. There we have it. Cool. Well, I hope everyone is having a great week, no matter what time or place you're at. This could be 2025 for all we know,

because these things last forever. They do. They're out there forever. You know where to find us? Theradcast.com. 2025 for all we know because these things last forever they do they're out there forever you know where to find us the radcast.com search for all our content search for me ryan offered on all the social channels joe hambrick we'll see you next time on the radcast to listen to full episodes or to contact us visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.