Right About Now with Ryan Alford - Weekly Marketing and Advertising News, February 18, 2022: Super Bowl 56 Ads That Scored A Touchdown

Episode Date: February 18, 2022

Welcome to this week's edition of The Radcast! In this special news episode Host Ryan Alford and Co-Host Joe Hamric discuss the Super Bowl ads, the latest trends in the Metaverse, and more…These are the brands from Super Bowl ads that were discussed:CoinbaseStock X Austin Powers RetroDoritos Flamin' HotPringlesChevroletToyotaSalesforceSuperior BowlKia DogKellogg'sAmazon’s AlexaAvocados from MexicoBMWGoogle Pixel 6CheetosLay's PlantersUber EatsDisney PlusE-tradeCarvanaGreenlightHellmann'sIrish SpringBudweiserIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I had the meat of the program. Super Bowl ass. What was your favorite spot? StockX. The kid had a t-shirt on. Yes. And just had a StockX QR code. That was brilliant, dude. Yep. D, I would agree with. I don't know. I don't remember.

I guess it was an app. You don't remember it, so there you go. My answer, you get stuck in the package. And literally, I looked at Nicole when that came on and I was like, we talked about that exact thing last week you're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up welcome to the latest edition of the Radcast. It's our Friday marketing and advertising news edition. I'm joined by my co-host, Joe Hamrick.

Hey, Ryan. What's up, buddy? Oh, man, I'm just living the dream. Is that what people say? Living the dream. I love that. Today's a special edition, my friend. It is very special.

Special edition of the marketing news. I mean, you know, the week of the Super Bowl, if you're going to be a marketing podcast, you've got to talk Super Bowl ads, right? So this is our, if I was doing the music, special edition. Special edition. Special edition.

Super Bowl. Super Bowl ads. Something. Man, we missed the boat on that. We missed it. So we're going to talk about Super Bowl ads, but it's Friday the 18th for everyone listening. It is.

We're recording this a little early. A little bit. Because I'm on the beach in Turks and Caicos. Sure. At least two cocktails in there. We were debating pre-episode. I said three Bloody Marys. That is too many Bloody Marys.

It is. Too much tomato-y. One or two. Sometimes I'll have a second, and then I'm halfway through it, and I'm like, I think that was too many Bloody Marys's it is too much tomato yeah one or two like sometimes i'll have a second and then i'm like halfway through it i'm like i think that was too many i don't really want this yeah i do that with bloody mary's i'll get halfway through one and be like okay well i guess i'll drink it but i know so uh yeah i'm probably a couple three cocktails in sure little sunscreen on throwing kids in the pool sure not your kids though no throwing other kids kids yeah i'll be uh i'll probably be working but i probably also be a couple cocktails deep on throwing kids in the pool. Sure. Not your kids, though. No. Throwing other kids. Kids.

Yeah. I'll probably be working, but I'll probably also be a couple cocktails deep, just to be fair. Yeah. I want to match up. I want to be in sync with you. Yes. So I hope everyone's had a great week. You know, enjoyed the Super Bowl.

Did you enjoy the Super Bowl itself? I did. I really wish the Bengals would have won. Yeah. I think everybody was kind of, if you're not like an LA fan, I think everybody was kind of quietly rooting wish the Bengals would have won. Yeah, I think everybody if you're not an LA fan, I think everybody was kind of quietly rooting for the Bengals. From the heart whatever favorite, I guess.

Whatever you call that. I feel like they kind of blew it and kind of got hosed by the referees a tiny bit. It was a little bit of both, but you know what was funny? I was watching the fourth quarter especially, I guess, like under 10 minutes. Did it not feel like it was almost i was watching the fourth quarter especially i guess like under 10 minutes did it not feel like it was almost scripted like it was weird like and i know i guess i know it wasn't but

it was just like i felt like the mingles had every chance to kind of pull away a little bit yep and it almost just felt scripted like okay la is gonna win this yeah like it was just weird because i don't know burrow was doing things burrow doesn't normally do and i know it's pressure super bowl and all that but it just felt like i feel like i was watching a movie uh like and you know what's gonna happen yeah i i don't know if that makes any sense i agree 100 i in fact the like the final play i believe was a sack correct yes and i i said to my wife and son, I was like, he's going to get sacked 100%. 100% he's getting sacked right here.

Yeah, and it was Donald. Yep. I guess that's not a huge stretch. No, but it's like back to the script of how this will play out. Yeah. You know, Cooper Cup will catch the winning touchdown. Of course, yeah. And Donald will get the closing sack.

If I were playing. Like an L.A. movie. Well, if I were playing against Los Angeles, I think I would put 10 people on Cooper Cup maybe and just chance it with everybody else. Yeah. It was a good game. It was enjoyable.

I was glad it was a good game. I was a little worried that L.A. might run away with it or something. It was a great game, really. Yeah. But I enjoyed the ads for the most part, which we'll get into. Sure. What else is... I mean, I know we're knee-deep in up-and-coming filming.

Yep. How's that going? I don't know if you can see my sunburned face. That's from yesterday. We filmed a lot outside yesterday, and it was cold, and yet I still am sunburned. Wind-blown or something. Is it sunburned?

I'm pretty sure. Everybody got a little sunburn, yeah. Really? Yep. I didn't think the UV rays were strong enough. Wind blown or something. Is it sunburned? I'm pretty sure. Everybody got a little sunburned, yeah. Really? Yep. I didn't think the UV rays were strong enough. I don't know. You were wrong about that. You, me, rays.

That was, yeah. Not something terrible. But it is going very well. I think I'm actually, I think I'm wrapped on filming. I think I'm done. I think what I filmed right before we walked in here was the end for me. Nice. Yeah. It's getting close. Very close. I mean, i mean it's you know not a lot of the editing yeah the fun part i won't be doing that i don't do that no had a good week overall though yeah

yeah absolutely it's it's again a lot of a lot of filming um which is i would much rather be doing than pretty much anything else other than the Radcast. Other than the Radcast. Speaking of the Radcast, Nick Weaver's got his mic on today. Uh-oh. What's up, Nick? What's up? Hey. He's got it back.

He's a real person. His first time. People think we just acknowledge the guy that's not in here. It's a robot or something, but he's a real guy. Yeah, pop in your chair. Whoa. Hello. Hey-o.

Hey-o. Look out. But he is real, chair. Whoa, hello. Heyo. Heyo. Look out. But he is real, though. He is real. I do have one thing I want to mention. And so just for that, we'll do. Okay.

Trends in the metaverse. Soothing, isn't it? It is. That's calming. It is. Ah. Soothing, isn't it? It is. That's calming. It is. Great. So I found this stat, and we're going to talk about lots of ads and Super Bowl stuff, so I know everybody's anxious, so just hold your horses. On the edge of their seats.

Just on the edge of their seats. Can't wait until they get to those ads. By now, you're probably tired of either the way the news cycle is like oh god should talk about ads as you as you're right we're right on the polls on the polls five days later uh the uh a gartner study who does lots of uh consumer studies gartner they say a quarter of consumers will use the metaverse daily by 2026 so 25 percent of all consumers will use the metaverse daily in 2020 spending an hour in it a day there's any demographics on that you said all consumers a quarter of all consumers i'm wondering if it's

would be mostly it obviously would be mostly people under a certain age right i don't know but grandma's not in the metaverse you know part of me was like it's funny how you can like write these kind of headlines and at first i was like wow that shows this really gonna take off then i was like 25 that could still be uh what 13 to 23 year olds like oh yeah what percentage of the population of consumers? Like I said, Grandma's not in the metaverse now or day. She's not.

Grandma got ran over by the metaverse. I like that. She would too. Good times. I would like to see Grandma put an Oculus on. you know, like. That would be a funny, like, experiment. Yeah.

So you have to wear a glass. Can you wear your glasses in the Metaverse? Do you need glasses in the Metaverse? You still can't see, right? Yeah, but would the Metaverse maybe adjust itself to your vision, though? Maybe. That seems like a stretch. I got a meta prescription in the metaverse.

I mean, think about that. Oh, God. Like your avatar is depressed and he's got to go. Get metazol off or something? He's got to go get... Yeah, I got some meta all. So that brings up

a whole nother thing. Like would there be like meta, like illicit drugs? Mm-hmm. Meta-oxycontin and whatnot, people selling it? Yeah. Getting hooked selling it.

I'm tripping in the metaverse. You start seeing stars and stuff on your avatar. That might be kind of cool though. I got drunk in the metaverse. It's wavy or whatever. You can't stand up. I drank 340s in the metaverse. For some reason in the metaverse you drink malt liquor.

All malt liquor. All the time in the metaverse. I'm going to have a beer. Well, we have malt liquor. Taste in the metaverse. You're going to have a meta hangover. Meta headache. At least meta Advil. Right. There was our one. Trends in the Metaverse. So it's trend, though.

Yeah, it was trend. Trend in the Metaverse. That was our one. We kind of have one of our constant stays. Moving on to the meat of the program. Super. yeah um moving on to the meat of the program so uh i'm gonna go on i'm gonna sit on a soapbox just for just a minute okay so you know we like to give context sometimes here we have fun we joke around but it's pretty fun it's fun for us maybe no one else we're having fun we're having fun. Doesn't matter. I was disappointed overall in the Super Bowl ads for this year.

And here's why. I like the fact that we did pivot from the seriousness and pandemic stuff. I appreciated that. Yeah. Very much. Very much as a whole. Very much as a whole. But what I think is what was really alarming was how few large brands embrace the attention spans of today and how short they are.

And the length and time. The day and age of everyone being at a Super Bowl party tuned in to every minute of every ad is just not reality anymore. No. Number one, everyone has a smartphone, the second screen in their hand. Yep. We're all doing different things. And so you are one second away from losing the attention of the person.

Maybe not even a second. Yeah, half a second. Yeah. And so a lot of these ads felt like ads from 10 years ago, like modernized by maybe the characters or certain stylistic music, things like that. But they've long drawn out narratives, one, two-minute commercials

that you don't immediately know who they're for, what they are. They might have one or two recognizable celebrities or something, but you don't immediately know who they're for what they are they might have one or two recognizable celebrities or something but you don't know what it is and it's like if you don't get that attention immediately if you don't recognize the tiktok impact of today oh yeah um and i just felt like there was a lot of tone deafness from some of these large brands that like they had written a really creative script. And if you stuck with it for the full minute and a half, yeah, you're like,

okay, that was pretty creative. Like some of these, I watched on repeat, you know, knowing we were going to do this, you saw them in the moment. Then when looked at,

and I was like, I didn't even give it, you know, I, because I knew we were doing this, I paid more attention, but I was like on second watch, I was like,

okay, that was clever writing. Yeah, sure. But in the moment, and I watched my four boys watch the game with me and what they say the average uh uh education is what like fifth grade level sure which is essentially like where three of my boys are at okay so i was like i was asked

them while we were watching it which ones they like which ones they didn't right and which one caught their attention i'd watch because they had phones in their hands yeah and like whether they kept watching it to look down and literally I just think as a whole a 80 70 whatever just would was not tuned in to what it takes to get attention and hold attention today I agree and you know like I'm not saying every ad needed to be a tiktok version of the ad but you know what well it would have been more clever more interesting you just got to kind of move quickly get to the point hold attention and i think the ones that we talk about on the review i think stand out for that sure and then i think even in like watching them in

second half like part of me wants okay well i give that a b grading but in the moment i probably gave it a d grading because like i'm re-watching it and i'm watching it as a youtube focused on watching it yeah okay that was clever good writing good music whatever it might be but i just felt like i don't know i just don't think the brand's really leveraged i don't know some of the attention getting mechanisms that we're kind of learning that you have to do today i agree with that i i wonder you brought up a good point i wonder if we weren't in a situation where you could go back and watch it three four times if they would have maybe done that shortened it because there was a time

where you watched an ad during the super bowl and if they never played it again fuck you you never saw it exactly you never see it again because there wasn't youtube or wasn't as prolific right you know and on your smartphone like it is today or whatever yeah i think i told you this and i i believe you agreed with me that i was trying to pay attention to the commercials i told my my wife i was like hey i need to pay attention to these so you know whatever and then halfway through an ad, I'm looking at my phone. She's like, hey, what are you doing? You said you need to pay attention to this, you idiot. I'm like, oh, yeah, yeah, yeah, yeah, yeah.

Well, that proves the point. It's like, you know, and I look, we're easily distracted. And like, I don't, I'm not trying to hold them to some standard. That's just unachievable when we're so distracted. But at the same time, I think the winners and the losers, some did this, others. Who broke through, like truly broke through? Right.

So with that in mind, let's just start here. I'm on my list too here. Yeah, I know. We'll kind of go through. There's no perfect order, just like every other segment we have. No perfect mechanism here. But let's say this. what was your favorite spot uh i will say even though it was kind of weird i like the coin base one yeah it was just so weird all right and i was like what the fuck is this i just for the weird shock value and just not a shock but you know what i mean

i like i thought that was the most clever it was the most clever simplest uh trackable yeah because it actually went somewhere yeah oh yeah um mysterious on some level yep and lowest budget at least for setting it up other than paying for the ad itself had to be and i thought it was brilliant yeah i think it was i just set up every reason why the whole of all these ads i didn't feel like did this one actually did break through i used you know and you know what actually you know we're going to talk about a few things because you know we're so ahead of the curve here way ahead because we're going to get to a couple spots that we kind of uh may or may not have uh guessed or talked like sure certain attributes of them sure but i don't know if you remember this we talked about qr codes we're going to be in ads and on video ads moving

forward yep and that if you take care like two or three weeks ago we talked about this you're going to start to see it or they should do it because the smartphones now use the camera. People went through the pandemic. They're now used to that behavior. They know what to do when they see a QR code. Even older people know what to do. Yep. And 20 million people visited the site in like 10 seconds,

and it went offline for a little bit. It did. I looked at it because I already have an account. It was like make a new account, and I was like, there was something for people with existing accounts. I was like, okay new account. And I was like, there was something for people with existing accounts. I was like, okay, click. And I was like, oh, it's frozen. I can't look at it.

So it worked a little too good. They need to be ready for that. They probably learned that lesson. But I thought it was brilliant. I thought it was too. It really broke through everybody's – at first, for like five seconds, you're like, what is that? And you're like, okay. It took me a me a minute to be like oh i need to probably did so the other i

don't want to jump ahead too far but uh oh man which one was it what that had the the um stock x the kid had a t-shirt on yes and just had a stock xqr coat that was brilliant dude yep i was like oh shit i mean not only you and I are both sneaker aficionados, but I was like, that is brilliant. And I wonder how people paused or thought to pause with either their DVR or whatever. I was in the next commercial and I was like,

wait a second, that was a fucking QR code. I had to go back and my family's like, what are you doing? What are you doing? Come on. What are you? Stock X. I gotta order those Jordans. Quick. Quick. I need a bad. What are you? Stock X. I got to order those Jordans. Quick. Quick. I need them bad. Nick, you have a favorite?

Got to go with the Austin Powers with GM. Okay. That's a good choice. Good choice. Good choice. I liked it. A little retro, a little fan service there. I know.

I did like it. I liked it. I mean, just because I like the movie. I mean, you know. And the recognizable characters like i guess that might be one of the i thought it was a long drawn out narrative kind of getting to the storyline but when the characters are that iconic yeah you're kind of gonna pay attention you know like all right i gotta know where this goes you got seth green in there you've got rob

low i believe was in it yep whatever that lady's name is. I don't. Sorry, lady. Wicked Nazi lady or whatever. I don't know her name. I don't either. So what was your favorite? I don't know if you've given a favorite yet. Coinbase was my favorite purely from like a purist like effectiveness ad. Holy shit.

That is brilliant and smart and proving me right from a couple of weeks ago. You do love that. You do love that. I do love that. But that was my favorite. But then I don't know why. I don't know if it was the salt and pepper and we talked about it or whatever.

The Doritos, Flamin' Hot, I don't know, hit either. It was my nostalgia buttons combined with, I don't know the cleverness and fun this of it. I, you know, like, and it may have taken a little too long to get there, like talking out of both sides of my mouth here, but I don't know the salt and pepper,

you know, the music playing, I was kind of like, all right, I got to see where this goes. And I don't know. Some of the cues were good. Um,

do you want to, do you want to talk about how we, we told the future at all oh yes please am i getting too close no no we are so the pringles ad where the guy gets his hand stuck and then his son gets his hand stuck just last week we foretold the future uh like the simpsons do occasionally and we talked about almost exactly that we were talking about there's a new campaign for pringles with you know fitting the the perfectly for like the ridge of your tongue right right and then we talked about stacking them they said the only bad thing about pringles is you eat too many of them with your hand my head's too big you get stuck in the package which

and literally i looked at nicole when that and I was like, we talked about that exact thing last week. I was like, holy shit. I cannot believe it. It was funny. They might have listened to the podcast and edited their spot. We'll have to look into that. We'll have to look into it. It was hilarious, though.

I can't believe it. Once again, we're on the cutting edge. Cutting edge. QR codes and pringles hands getting stuck um uh all in the packaging uh if we started with best so um what was your least favorite what was your uh oh my god i can't believe they did that or that sucked let me look at my uh let me look at my list here real quick. Yeah. I don't know if I had one that I hated.

I really hate Start Your Impossible with Toyota. Like, it wasn't necessarily the spots, but the tagline. I'm like, oh, my God. The Bud Light Seltzer Loud Flavors Ever thing that had Guy Fieri, I wasn't a huge fan because it's just like, come on. Yeah. Is that guy going to, I mean, is he is he still is he really drinking a seltzer I mean he probably washes his face with it

honestly from the look of him but uh I think that was the one where I didn't love the Pete Davidson one the mayonnaise one Hellman's yeah it was okay yeah um I thought know, at the time, it's funny, like watching it through the second time. The Salesforce one with Matthew McConaughey, I liked the premise of where they were going with it because I do think, and I've been kind of on the sandbox a little bit about, you know, you got the metaverse, you got NFTs, you got all this, and I won't call it the fake world, but like the digital world.

And I think there's still a lot of people that especially the panic and everything else that are craving realness so i thought the premise of where that was going was great sure the branding component and knowing who it was and why it was for was just too long too delayed it was like and it just i think by the time you get there it's like uh who was that for you could have insert brand here throws a fucking hint you know what i mean how about that i thought it was a lincoln ad the whole time i swear to god i was like this lincoln because that's what right yes he does ads for that yeah nope salesforce and i was like oh sales force could have been a lincoln ad actually might have been a better lincoln might as well have been

as far as i you know what i mean it's don't know. Nick, was there one you hated? He doesn't hate. Nick's not a hater. He's not a hater. He likes things too much. He doesn't drink the haterade. Hater made. Other ones that stood out for me, I thought Chevy did a good job overall.

Between Austin Powers, which Nick mentioned, and then the Sopranos. Oh, you know between austin powers which nick mentioned and then the sopranos oh you know what god bless america that was probably the best one i mean that one was the most like so when that song starts playing i mean unless i don't know i don't know what the age range is but everybody that would probably buy a chevy right is in that range probably and the music starts playing and you're driving she's driving i didn't immediately know who she was i didn't either yeah but recognizable enough between that and then driving through the compelling like new jersey background with that music you're like there was enough nostalgia enough there that you're like okay i'm gonna see this play out

yeah oh yeah you know i mean there's got to be the strong enough hooks at the beginning and that music alone hooks you in. As soon as that music started playing, I was like, oh, shit. Okay. Yeah. I mean, honestly, that was appointment television when we were in, what, college? Yeah. We would stop what we were doing on Sunday as college-aged males

that had pretty much anything in the world to do and sit down and watch that program. Exactly. I mean, right? Yes. So, I mean, it was very, very smart of them yeah and then at the end you do get the nostalgia the payoff yeah brother sister hugging it out and they looked you know what they looked genuinely like moved kind of exactly it was good at i mean whether it was

acting or real i mean that you know i'm sure there was nostalgia for them doing it you know it felt there was a realness to it all What was her name on the show? Weather? Heather? Weather? Oh shit I can't think of it I can't think of it either

Anyway I just brought the whole thing to a grinding halt But now it's going to bother me Meadow Why do I think weather? Meadow. Meadow. Heather. Why did I think weather? A weather. Meadow.

Meadow and weather. Sure, that could be. Not terrible. Not close. Not very close. I don't know why. Meadow and weather. I mean, they're both.

You know, kind of like, I don't know, socket and rocket. Nature, I guess. Not that close. Nope. That was way, way off. Read my lips. No. To yourself. To yourself. It's a self-know. Nope. That was way, way off. Read my lips. No. To yourself. To yourself.

It's a self-no. Hallelujah. I also want to make a remark to tell people I'm not looking at my texts or my crypto or anything. These are notes. Show notes. Notes. Done by my wife.

Thanks, Carrie. Hi. She doesn't listen. She doesn't listen to it. That's what she just did. Yep. What'd you think of the Kia spot? Which one? Tell me the Kia spot? Which one?

Tell me the Kia spot. The Kia dog. The dog seeing the electric car. Cute. I thought it was cute. It was cute. Yeah. It didn't make me laugh super hard.

Yeah, exactly. Yeah. They're like, oh, that's kind of neat. Like, the dog died. The electric dog. Yeah. Brought it back to life. And get this.

Kia is putting 10,000 Robbo dog nfts up for adoption oh no i can't believe it nfts up for adoption or for sale oh boy i won't be doing that hey it's a brand connection you hate dogs you hate dogs though as oh you don't i'm not a dog hater you don't just hate them in my in our loft building you know what you love though yeah mickle of ultra yes i do hey the superior bowl nice nice nice connection segue yeah you're picking up on this thing um superior bowl i did enjoy yep i i think mainly because i liked most of the superstars they had in it. Sure. And,

you know, playing off the bowl, big Lebowski vibes. Um, there was something, I don't know. Interestingly, it might just be my humor,

which is probably fucking weird, but like Brooks kept talking about the seltzer or whatever. I'm like, ah, the whole thing I thought was funny yeah stevie stevie's in there yeah um that's serena williams that's right that's a lot of uh big stars she was the reveal right yeah like they were like oh shit and it was her right yeah that was good it was good it was well done uh so i give ultra a nice, I don't know, B, B plus rating.

So do you have the ratings on there? I have certain ratings from the Kelloggs who does, they're a research group school, Kellogg's school does. Cereal brand also. Yeah, Cereal. Yeah, Little Known. What was the number one rating? Also Tony the Tiger.

Sure. He's a big part of it. Big part of it. He rates them. He does the ratings. Tony the Tiger ratings. He's like, that was it. Big part of it. He rates them. He does the ratings. Tony the Tiger ratings. He's like, that was great. He's like, not so great.

They had one, two, three, four, five, six, seven. They had nine that they rated as A. Okay. And we didn't talk about this last one, but we'll lead into it with the rating. So they did rank Amazon Alexa an A. Which one was that? That would be Mind Reader. Oh, that was pretty good.

That was good. The only thing is you'd seen part of those before, right? Yeah. They showed little pieces of it before, and it wasn't as surprising, but it was very funny. So Mind Reader. Avocados from Mexico they rated as A. I didn't really care for that with the whole Hercules.

It was fine. I think it was just the brand connection maybe.'s i don't feel like it's weird to advertise a like a vegetable but you know what the irony broccoli like right before it happened the super bowl they the u.s like banned all imports of avocados from mexico so supposedly threatening of inspectors was going on avocados from mexico needs to stop spending money on commercials and start spending them where they should, which is lobbying.

Yeah. Maybe some bribes. Whatever. There you go. Not commercials. That's their idea. BMW. Got an A rating.

Which one was that? You know, it goes to show you that I don't remember. Coinbase. Coinbase, of course. A. Doritos, Cheetos.

A. Mm-hmm. Google Pixel 6, the smartphone. Right. How about the camera? That was kind of the, they had the different like low lighting and things like that. Yeah. It was all right.

Lays. That was this Paul Rudd and Seth Rogen. Yeah. That was funny. It was pretty funny. Those guys are, I mean, those guys are going to be funny. Exactly. Lays. That was this Paul Rudd and Seth Rogen. Yeah. That was funny. It was pretty funny. Those guys are, I mean, those guys are going to be funny. Exactly. Planters.

And I didn't remember their spot. And maybe I missed it. See if I have it in my notes. And then last, Uber Eats. Uber Don't Eats. So I. Clever. That was, so that was maybe my favorite moment from any of the commercials is when Gwyneth Paltrow takes a bite of the

My Vagina Smells Like This candle or whatever, and she goes, hmm. Dude, I laughed for like 20 seconds. I was like, holy shit. Because not everybody's going to get that. No. But it was really funny. It was so funny.

What a good sport. She's getting paid, obviously. It wasn't altruisticistic but it was so funny yes i was very happy very funny it's in there and i don't remember everyone every actor was in it they're munching on cat litter yep and it was it was sort of cringeworthy like the deodorant they like it's kind of like you want to look away yeah but i feel like it was funny enough that it wasn't sometimes those cringeworthy ones can be polarizing and like not good for the brand but i felt like it was funny enough that it was pretty brilliant.

It had a little funny and a little, like you said, a little, ew. And I feel like the branding, because you get it, like Uber Don't Eats, they branded it throughout, so you're getting what it is. And then the payoff at the end, which is they deliver food and food you shouldn't eat. And other stuff. Such things. Uber Don't Eats. Uber Don't Eats. Clever. So those were the A's. Okay. food and food you shouldn't eat and other stuff such things yeah uber don't eat uber don't eat

clever so those were the a's okay uh on the book on the b side there was too many to name but to name a few e-trade disney plus goats the disney plus was the goats that was funny carvana i don't remember grain light hellman's mayonnaise yeah pete dav Davidson, get out of here. I'm over it. Iris Spring. I remember thinking that one was funny, but I don't really remember what it was. Do you? No.

Kia, which we mentioned. Sure. The Meta Commercial was okay. So that was on the B rating for Kellogg's or Tony the Tiger. The Meta Commercial was the animatronics. So the animatronics that got thrown out at Showbiz. That's what I remember growing up.

Showbiz pizza. And then they end up being repurposed and then he ends up putting on goggles and rekindling with all his friends and everything. It was pretty good. It was everything. That was pretty good. It was cute. It was pretty good.

It was a long one. Yes. Very long. Yeah. So the Irish Spring one, it was like a witch trial thing. Oh, yeah. And it was kind of like that movie Midsommar. I don't know if you've ever seen that where they're dancing around the maypole, but it's

like very menacing and stuff like that. It was kind of good. Kind of good. Kind of good. Kind of good. So those are some of your Bs. On the C list, they had Chevy Silverado. So it was a C.

And I'm wondering if they felt like the buildup took too long to get to the branding. I think that's where some of these, I think most of these that rate high is like the branding connection. Probably. Even though I think we both agreed that it was strong enough to maybe carry that yeah let into it which is into it I wasn't into it see more into it right they had Nissan peacock Planet Fitness Planet Fitness was Lindsay Lynn I was okay okay it's pretty funny good to see her not being dead I Peacock Planet Fitness. Planet Fitness was Lindsay Lohan. It was okay. It was pretty funny.

Good to see her not being dead, I guess. She's alive still. Yeah, she made it through her 20s. Early 30s. On the D list. Not good. She's not good. Big fat D list. D in your face. D in your face list.

Caesar's Sportsbook. Get the fuck out of here. I'm so tired of that, dude. I'm so tired of it. General Motors. Which one was that? That would have been General Motors was the Austin Powers. Really?

D. Really? I don't know if that's a D. Even though I don't always like something that's so reliant on the previous material like that was, but I thought it was clever enough that it definitely was. I would put it on the B list. And you said the Sopranos one was a C, right? Isn't that what you said? Yeah. Get the fuck out of here.

Kellogg's. Toyota, D, I would agree with. Too long and drawn out. And Starcher, Impossible. That gets me, if I can hit the right button. Toyota D I would agree with too long and drawn out and start your impossible that gets me if I can hit the right button that's what I think about you Toyota and I like Toyota I've worked

I've drawn Toyota branding before Toyota is a great company but they're that those spots no point no no too long to get to the point uh and then universal orlando was on the d list i don't know if i remember that one i don't either on the f list salesforce god that was that was we talked about it and taco bell live moss what was the taco bell one i don't know i don't remember it was i guess it was an f that's and you don't remember it so there you go yeah i like some tacos though god i love tacos they're so good so that was the highlights of the ratings themselves um you know all in all it was enjoyable watching back through them after the fact, but during the moment, I don't think they had the impact.

Um, I think there was, I joked that the second screen had a big night. I'd be interested to see like that correlation of time on smartphone during the ads. Screen time during the ads. Yeah. That would be real interesting to me because I have a feeling it was high yeah yeah i like i said if i didn't have somebody there reminding me every once in a while hey you got to pay attention to this i probably would have missed quite a bit yes is uh anything

we didn't cover from the ads yeah any ones that like really stood out let me let me let me reference my uh my notes here um i don't see i wonder you know it leads me to think like are we gonna see qr like because of how successful coinbase was and like oh yeah qr code is gonna be in every other commercial now a hundred percent absolutely because like it's the holy grail because this is what i said like the biggest problem with tv has always been trackability like and they have ratings and things like that but tracking it back to the lower funnel of knowing if someone took an action yeah true like you can always look you can look at website traffic for when the spots run they've started to line those things but coinbase being able to know they got 20 million hits on the spot and even like obviously super bowl but like reducing it down

okay a sunday night television show but if it's got a qr code and suddenly you know it ran between this block in your website traffic and you had specific clicks because you can lead them to wherever you want yeah you know and so yeah if you have an ad that's, you know, super specific to an offer or something like that, and then you've got the QR code. It's brilliant. It's brilliant. Yeah.

Because you're not just seeing eyes. It's not just eyes. It's interaction. Exactly. And a second experience. You know this. Yeah. What is it?

You know this. I'm learning. I'm learning from you. That's what I'm trying to express, Ryan. I know. I like it. It's good. And I don't like, you know how much I'm learning. I'm learning from you. That's what I'm trying to express, Ryan. I know. I like it. It's good. And I don't like, you know how much I hate learning.

You do hate learning. I hate learning so much. But it's also because you have a 30-second spot typically. Obviously, in the Super Bowl, they bought more time. They did longer spots. But typically, you got 30 seconds. You can only leave so much of an impression. So the chance to then leave a more extended impression,

even if they don't make a purchase immediately, that's the value. It's because 30 seconds impression, leave them to website, bigger, bolder, broader impression, and even if they don't buy, you've pushed them further into the funnel for when they do buy.

Yeah. And that's ultimately what you're trying to get. I wonder, I'm sure they don't release this, but the Coinbase one was to get you to sign up for Coinbase, basically. And if you had an existing thing, you get, I don't know, something. It didn't work because it was too crowded. But I wonder how many people signed up for it that day. I heard it was pretty significant. i think it was a roaring success i'm sure well i just wonder what percentage you know what i mean 17.5 is that right i heard it was actually 17.6 no big deal you know i don't know

i'm not much of a numbers guy but i heard it was 44.33215 okay Okay. 215. Yeah. Okay. Nick had told me 216. Thanks a lot, Nick. He rounded up. He always does. He always does. Not to 10, but to 6. To 6.

Yeah, just to the next number. New rounding. Yeah. Equation. New math. Yeah. But all in all, any other final thoughts on the Super Bowl ads?

Like you said, it obviously didn't hold my attention quite that much. You know what I mean? There were some, like the QR code one, where I was like, what the fuck? And that's the Coinbase one. I will say, and we didn't even talk about this, and I didn't hear you say anything about it on that list, the Budweiser with the horse and the dog. Yeah.

I think that they probably thought that was going to have more impact than it did because it has in the past. It's been's been hard i felt like it was too there's something about and having been at the agency where this developed and everything else the simplicity of the Clydesdales yeah on the street while coming around the corner pouncing like the dramatic music sometimes simple is better and trying to tell this convoluted story of the dog and the horse and the Clydesdale like it it was just too complicated it was like the narrative was like I got it it was it was I don't know heartfelt when if you paid attention to it long enough but it was like I didn't make the connection to the Clydesdale you know like

they just didn't have that you kind of I felt like they wasted the iconicness of the Clydesdales. I agree. By complicating the storyline. I agree. I think probably what happened there is what I'm picturing is someone said, hey, let's do another dog and horse ad. And then someone was like, sure. And then they didn't really, they didn't really spend much time on it.

They were like, oh, let's say the horse is hurt and then the and the dog and whatever in our business they call it the dog and pony show that's uh i like that that actually he it that rings true it rings because of the well cool guys we hope everyone enjoyed that if you uh made it all the way through, then I'm at least four cocktails in. Yeah. At least four cocktails in. Yeah. I'm four cocktails in right now. So exactly.

Final thoughts from Nick Weaver. We had a couple moments there from you, Nick. Any final thoughts? It's a good episode. Okay. I agree. Hey,

he's right again. He is. He's always right. Yeah. Hallelujah. So, uh, Joe always appreciates you where can everybody keep up with you that's uh so uh jh underscore comedy on tiktok and then uh my uh

instagram is joe joe jolene j-o-l-e-e and i'm sure nickel managed to put that up somehow on the on the radcast so keep up with me that way if you can it's hard to keep up it is uh cool go follow up and coming dot series uh on instagram you can learn more we'll be posting more about the comedy series we're filming that joe's acting in writing in and a part of so uh happy to see where that ends up i'm excited about it it's we're today think, is the last day of principal photography. Hey, I love it. It's exciting. Cool.

All right, guys, you know where to find us? Theradcast.com. Search for all the stuff today. Search for Kia or, I don't know, Austin Powers. Potato chips. Anything. Ladies, hey, search for Pringles on your hand. Pringles on your arm.

Hey, we tell the future. We tell the future here. You don't find me. I'm at Ryan offered all the platforms. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the Radcast.com or follow our host at Ryan Offord on Instagram.

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