Right About Now with Ryan Alford - Weekly Marketing and Advertising News, February 25, 2022: McDonalds's: Into The Metaverse

Episode Date: February 25, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, Social Holidays, Daft Punk, next episode... Pace Morby, and more….Here are this week’s biggest marketing headlines:Condé Nast inks deal with TikTok to monetize exclusive content.Netflix brings its short-form video feed ‘Fast Laughs’ to the TV.Get ready for nitrogen-infused Nitro Pepsi.LinkedIn partners with Verizon to enter the podcasting arena.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 And now they're talking about something called MR, Mixed Reality, which is a little bit of both. McDonald's wants to bring its restaurants into the metaverse. What? No way. I guess you go into the metaverse. Sure. And make the order. Sure. And then it delivers to you at your door.
Starting point is 00:00:18 For real. I will say this. The one thing about podcasting that is kind of hard to do is there's not really a community aspect for like direct feedback. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 25th, 2022. Our weekly marketing and advertising news.
Starting point is 00:00:58 I'm joined by my co-host, my buddy, my friend, my pal, Joe Hamrick. Amigo. Me amigo. Me amigo. Wow. Oh, wow. Allanish that was that's all spanish i know uh biblioteca yeah i know kyan say la boca i don't know shut your mouth okay fair enough i don't really want you to do that now otherwise this would be quite a lot of monologue a little weird yeah nick could jump in i'm sure but yeah he might i took french in high school ah i don't know very good that's not rich it's uh i don't know it was clear in my throat but uh
Starting point is 00:01:35 i don't know what that was that was excellent yes it's called x-nay Pigladinay. I don't know. Sure, sure. Do you know Pigladin? Isn't that the guy that, isn't he a pro wrestler? I think so. Yeah, no, I do know him. Yeah. No, I don't know Pigladin. Do you?
Starting point is 00:01:55 No, not at all. How's the week been? It's good. Good. We were just talking about this earlier. Yes. Yeah, so not a lot of excitement at my house. my son made his middle school soccer team oh congratulations he's excited about that and uh i'll let him know yeah and promptly uh got sick and is now at home sick so that's cool that's no good yeah it's not the vid
Starting point is 00:02:20 is it no no he we did a little test on him i he's got a little sore throat situation all right i've been staying yeah away my way yeah so that's good but yeah that's great how about you um it's been good you know coming back from vacation yep um a little tan a little golden it was you know and then we had our biggest clients here like the day after i got back and so which was great to have them it's been a little bit of like a whirlwind fire you know fire drill and but it's been good we uh had a great time the kids had a good time highly recommend beaches uh resort in turks and caicos a little free pub for you there sponsorship sponsorship maybe call me um the next trip free, uh, yeah, the kids had a blast.
Starting point is 00:03:06 I mean, this place huge. It felt like, I don't know, like seven resorts in one. Really? It really, uh, they have like, it's hard to describe. Like they have these individual buildings that all have pools and check-ins. So it really is like, I don't know, like seven units in one all on the beach and they all have themes like there's a french place and an italian place and mediterranean and they all have their separate check-ins and stuff but you share all the amenities there's like 21 restaurants i was
Starting point is 00:03:36 gonna say probably have their own individual restaurants yeah and so there's 21 restaurants on site a 45 000 square foot water park geez um and it was like the kids had a blast it was like disney world like a water park that was disney like a miniature disney world and they're they're old enough to where you can kind of let them yeah we let them go and we kind of hung out to the old one to watch the last one yep so uh yeah it was a good time um and you know just been grinding away on the week you know rise and grind bro rise and grind do you uh do you venture off uh territory when you're there or no not if we'd have been there for like seven to ten days we were there for four nights five days sure there's so much to do on the resort yeah and with the beach there, too. The beach is beautiful there.
Starting point is 00:04:25 White sand, blue water. It's like, you know, and it's actually you can get in. Like some of those Caribbean islands, even Mexico, can be kind of rough, seaweed-y. It's beautiful, but you don't get in much there. The water's pretty calm. You can get in. Sweet. Sounds very nice.
Starting point is 00:04:42 I'll have to check it out. And you can get there direct from Charlotte. So very easy. Two and a half hour flight. Two and a half? Yeah. Not bad. Not bad at all.
Starting point is 00:04:52 Wow. I'm confused about where Turks and Caicos is, I think. Right below the Bahamas. Okay. Yeah. Okay. Well, if I can find it, I'll visit. Yeah.
Starting point is 00:05:02 Just take your private helicopter there. Take a left at Cuba, right? Yeah, right above Cuba, actually. Pretty close. Sure. So, yeah, it was good. I noticed your Daft Punk T-shirt. I don't know.
Starting point is 00:05:14 Is that visible, Nick? Can we see that? Yeah, Daft Punk. And interestingly enough, they made some news this week. They released an old concert they're they're broken up yeah as a group have been for a little bit yeah but they did release on twitch a concert from like 98 i want to say wow it was like a while ago it was like before they were the even like the electronic like metal helmets and stuff like that so uh yeah they were
Starting point is 00:05:42 one time only release no No replay, no nothing. So we missed it. We missed it. Fantastic. But I saw that and I was like, all right. And then you walk in with a Daft Punk t-shirt. That was not planned. Not planned.
Starting point is 00:05:53 It was not. I've worn this shirt maybe twice in six months. Yeah. And today was the day. I like Daft Punk, though. I do, too. Hence the, you know. That's the t-shirt.
Starting point is 00:06:05 It's not Double Dare, though. I do, too. Hence the, you know. That's the shirt. It's not Double Dare, though. It isn't Double Dare. This shirt is actually original. Could be 15 years old, this shirt. Might be older than that. Might be older than that. Did I? I don't think I had this shirt in.
Starting point is 00:06:17 No, no, no. It's not that old. Yeah, it's not that old. Been after college. But it wasn't. I don't think it was that far after college. I have a picture of my son sitting on my lap at maybe his first or second birthday, and I'm wearing this shirt.
Starting point is 00:06:30 He's almost 14. Hey, so you know he's at least that old. It's documentation. I've got the receipts. Yes, yes. It's been a good week. We had William Branham on the podcast on Tuesday that released former 26-year Navy SEAL. Jeez released former navy 26 years navy seal geez served 26 years
Starting point is 00:06:47 uh 10 9 or 10 deployments uh come out owing him a debt of gratitude yeah gratitude uh and gravity and gravity the gravity of the gratitude we uh that's not very good yeah spin it around my own my own tripping over the words i turned into a positive yeah but william was awesome he owns a company called naked warrior cbd products okay and does a lot in the area of cbd and therapies and different things for um uh former soldiers and stuff sure and so uh really great guests doing a lot of great things and you know it was real transparent about what it takes to be a navy seal which is uh being a badass yeah i can't imagine he's just describing what you go through and i asked i was like how many people
Starting point is 00:07:39 could actually do this and he's like uh you know probably actually mike could make it maybe more than you think but how many actually get through it not many yeah no that's a pretty elite group yeah i never i could never i probably wouldn't last five minutes if we're being like get in that pool i'm like that pool's cold yeah much less like making you uh almost drowned yeah and uh like unlock yourself under the water at 10 feet. Pass on that. Yeah. Stay on the ground.
Starting point is 00:08:09 Stay on the firm surface here. Yeah. So he was great. Next week, Pace Morby. He's the lead guy on Triple Digit Flip. Okay. I'll call him, I guess, the host or lead. Cool name.
Starting point is 00:08:22 Reality Triple Digit Flip. He does some really unique ways for buying houses and showing how you can make money buying houses with no money down. And it's not just like that no money down guy from back in the – Yeah. Little tiny newspaper ads. Remember that guy? Yeah.
Starting point is 00:08:40 Newspaper ads and no money down. Little tiny ads. Little tiny ads. Remember that in infomercial yeah i never thought it made any sense like what are you doing yeah well he's not doing that he's actually buying and selling houses and doing showing you how to buy it with no money down doing a foreclosure called sub two is what it's called the type of financing he does but uh really cool guy pace was awesome very like probably the most thoughtful guest we've
Starting point is 00:09:07 ever had really like just very easy but like complimentary and like he'd done his homework on the show and really just i don't know just really good guy that seems uh i'm gonna listen to that because i mean if that's if that's a good way to make a little bit of it's a lot of good knowledge i'll just say that. Okay. So... I will check it out. Check out Pace Morby.
Starting point is 00:09:28 Next Tuesday on the Radcast, triple-digit flip. Go watch it on A&E. Okay. That's where the show is. That's fantastic. I will tell you, not to slow the show down,
Starting point is 00:09:37 but I've been seeing a lot of your boy Spencer Pratt. He's like, all of a sudden, I've seen like four or five different things of him. He's getting out there. I've been texting with him. He gave us a nice compliment. He's like, the only thing crushing it for our market right now is the emails we're doing for him, the email flows.
Starting point is 00:09:56 But yeah, Spencer is out there. They're kind of blowing up on TikTok. Him and Heidi, they're blowing up on TikTok, him and Heidi. They've gotten into a little groove and doing a lot of stuff. He's doing a couple of different online reality shows.
Starting point is 00:10:12 He's out there. There was an interview of him talking about something about the Hills where some date that he went on on the Hills was fake or something like that. I don't know everybody's name on the Hills, but some girl. How can we all? We can't all know. We can't know everything. name on the hills, but some girl. How can we all? We can't all know all the names. We can't know everything.
Starting point is 00:10:26 Yes. Everything all at once. Jeez. Hallelujah. I try. You try. You do try. I do.
Starting point is 00:10:32 It's so hard. Well, I think we should get to it. Okay. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segment. Yeah! Dab.
Starting point is 00:10:49 Dab. Let it play through. So, social holidays this week. We've got one, two, three, four days. And quite a few big ones to get to. Okay. Ones you can't miss. Important ones.
Starting point is 00:11:00 Important ones. They're always important, Joe. And these are the big ones. Okay. Important ones. They're always important, Joe. And these are the big ones. Okay.
Starting point is 00:11:10 Today, February 25th, is National Chocolate-Covered Nuts Day. Well, okay. That's a good one to start with, I guess. Get your nuts covered in chocolate. Cover them up in chocolate. Where do you have that done, do you think? I don't know. I was looking that up before the show. I was like, where do you get your nuts covered in chocolate?
Starting point is 00:11:23 You were looking that up on your... Is that why HR was talking to you? HR. Yeah. And I was looking for the, you know, like the coating chocolate. Sure. The stuff that turns hard. Right.
Starting point is 00:11:36 Like, you don't want just chocolate, like, melted. You want it to, like... You want the... What is this stuff? The magic shell. The magic shell. Yeah. That's what we wanted. Magic shell coating. magic shell. The magic shell. Yeah. That's what we wanted.
Starting point is 00:11:47 Magic shell coating. Magic shell. All your nuts. You can't get the butterscotch. It's got to be the chocolate. Yeah. But because it's chocolate-covered nuts day. Yeah.
Starting point is 00:11:54 Well, it's a great day. It is a great day. Are you yawning? Did you just yawn? Nick's already yawning. You suck at yawning. Oh, God. We're boring him to death.
Starting point is 00:12:03 Yeah, we are. Not to be outdone, it's National Clam Chowder Day. Sure it is. Why wouldn't it be? Clam Chowder. Why wouldn't it be?
Starting point is 00:12:14 Do you like clam chowder? Yeah. Chowder. Do you like clam chowder? I love clam chowder. You like the traditional white clam chowder? What's the red, Manhattan? The red. Yeah, definitely go with the white. Wasn't chowder? What's the red, Manhattan? The red.
Starting point is 00:12:25 Yeah, definitely going with the white. White, yeah. Wasn't that on Seinfeld? Is it the white or the red? Never remember that. No, that was Ace Ventura. Not Seinfeld. Is it the white or the red?
Starting point is 00:12:34 Yeah. It's the white. It's the white. Never remember that. Yeah. It's also, I have no idea what this is, but I'm going to say it because it's on my show notes from the producer. Sure.
Starting point is 00:12:47 National Skip the Straw Day. Skip the Straw Day. Is that like saving the planet? So you skip the straw, like don't give me a straw? I guess. Maybe it is. That's an easy thing to do, I guess. Or just give me a paper one that I hate.
Starting point is 00:13:03 Yeah, or get one of those metal ones so you can break a tooth on it yeah those are the worst those are the worst either the paper ones that dissolve into your drink and like in your mouth while you're and it's like oh so they make straws out of i've i've actually had a little experience with this they make them out of uh like pasta like you can buy straws that are made out of like long tubes of pasta okay which is quite weird yeah uh they've made a lot of advances. There's like amp ones. There we go. Yeah.
Starting point is 00:13:29 A little CBD laced. Yeah. Or just be a big boy, right? Just drink without it. How old do you get it? I mean, you got to have a straw. Not really. Sometimes in restaurants, I'll use a straw just to, depending on how clean the restaurant looks.
Starting point is 00:13:43 If it looks like, you know, eh, then pop a straw in there. Just in case, you know? Pop a straw. to depending on how clean the restaurant looks if it looks like you know then pop a straw in there just in case you know pop a straw pop it just pop a straw pop a straw that's tomorrow pop a straw day sounds like a rapper pop a straw pop a straw like papa smurf sort of yeah that's a great rap dj pop a straw oh that sounds italian kind of ah papa dj papa big papa straw and they're going with this big poppy straw uh big papa sure david ortiz Sounds Italian, kind of. Papa. DJ Papa Straw. Big Papa Straw. Keep going with this. Big Poppy Straw. Big Papa Straw. David Ortiz.
Starting point is 00:14:10 Yes. Line of straws. So there's your three days today. Chocolate-covered nuts day. National clam chowder day and national skip the straw day. I'm going to get some magic. What's it called? Magic?
Starting point is 00:14:25 The chocolate-covered nut stuff? Magic Shell. We just said it. I was like, what? Magic Shell. Grab that maybe on your lunch break or something. Thank you. Apply it. Maybe not.
Starting point is 00:14:42 We don't have to go that far. Tomorrow. Nick instantly was like, national personal chef day sure ah celebrate the personal chefs they don't get enough of recognition i know i'm my personal chef that i don't have yeah well yeah you know there's someone at your house that cooks meals more me than anyone is it really no we're probably equal yeah like yeah actually man i'm probably like five to one the other side the cold works your ass off like she's doing stuff after school and everything like that so i'm usually just picking up like to go or sure i'll throw something on the grill it goes not really cooking though so i feel like yeah maybe you overstated it grill. Tico's not really cooking though, so I feel like maybe you overstated it.
Starting point is 00:15:24 Did I do it? I thought I was actually... I cooked it. I picked it up. They let me in the kitchen at Applebee's and I cooked all this. It's also National Pistachio Day
Starting point is 00:15:37 on Saturday. Pistachio? Pistachio. Why are you pronouncing it like that? All that French talk earlier. Pistachio. Pistachio. I love pistachios.achio why are you pronouncing all that french talk earlier pistachio pistachio i love pistachios yeah these pistachios could you put some chocolate on your pistachios hey that's a great chocolate covered pistachio that's still a nut isn't it is it pistachio and nut oh yeah all right there we go we'll join these things up Friday and Saturday. Yeah. We'll get a full weekend of chocolate nut covering. Good Lord.
Starting point is 00:16:11 It's also Saturday, National Tell-A-Fairy-Tale Day. Tell-A-Fairy-Tale. Okay. Say that three times fast. Tell-A-Fairy-Tale Day. So you tell someone one that exists, or you make one up? Maybe make one. You want to make one up of the Ratcast?
Starting point is 00:16:32 Sure. Starring Nick Weaver. Nick Weaver. There once was a boy named Nick. He always called in sick. He ran around town with a clown and then it was time to frown i was gonna say then he got kicked in his dick because that would come back it would bring it back back right yeah i like it he doesn't like that nick doesn't like that rhyme because you're getting kicked to the dick on that
Starting point is 00:16:59 yes pass probably right i have lost my keyboard, Nick. Oh, boy. I know. Take it away. Now maybe you are. It was like the perfect time for a... You know. Right. Yes. Well, you can't win them all, I guess, right?
Starting point is 00:17:13 No, you can't. And Sunday is International Polar Bear Day. Yep. Okay. Moving on. How do you celebrate that one? It's actually also National Kahlua Day. Okay.
Starting point is 00:17:27 National give a polar bear some Kahlua Day. Yeah. Kahlua. That's a weird branded holiday. They paid for that, you think? Unless it's koala. No. I think that's cool.
Starting point is 00:17:42 Cool. I think that's cool. Is it koala or kalua? It's kalua. Look at that. Tell me. K-A-H-L-U-A is how you spell kalua. K-A-H-L-U-A. Kalua Day.
Starting point is 00:17:58 I was like, I was second guessing. Oh, koala cool. Oh, koala cool. Oh, yes. Polar bear day and kaluwa day. I was imagining like koalas and polar bears fighting. It would make a lot more sense.
Starting point is 00:18:17 Oh, dude, my eyes are watering. So while you're celebrating the polar bears, you get to have some kaluwa. Sure. With your koalas. But yeah, Kahlua day. Sure. What do you mix Kahlua in?
Starting point is 00:18:32 Coffee? Coffee, yeah. Isn't there an Irish whiskey? Is that the drink it has? What's in a black Russian? I don't know. I know what a white Russian is. Right. Well, that's not Kahlua.
Starting point is 00:18:45 That's Bailey's in it? Yeah, Bailey's. Bailey's and coffee is good. Bailey's and coffee is good. I used to drink that at Pixie Mills. In the morning? Remember Pixie Mills? Oh, yeah.
Starting point is 00:18:58 Oh, yeah. Oh, yeah. I used to drink all kinds of things at Pixie Mills. Yeah, I know. Yeah. Oh, whoops. Oh. Okay, so it's also national pokemon day sunday
Starting point is 00:19:08 the 27th that's a couple brand do you think they paid for that kalua and pokemon having to share the same day they pay for it i mean i think they just name it you know they just call it they say say whatever like we say today's national radcast day like we should create a radcast why not you know it needs to be on a thursday yeah every third thursday of of the month we can make it multiple times yeah why not who's to tell us that we can't one day of the month is radcast day sure it's also national protein day get your protein sure or is my uh young my oldest son when he was young he called it protein okay i don't know why but yeah i don't know why either that's uh started calling that and let him call it that my uh my son used to you know digiorno's the pizza he used to call that dignarino's
Starting point is 00:19:56 dignarino's like can we have frozen dignarino i'm just like sure buddy der Dignarino? I'm just like, sure, buddy. Dirk Dignarino's. We're losing. Yes. Natural, natural. It's National Retro Day. Yes. Do you want... We might have to have somebody else read those next week. Yes, I think so.
Starting point is 00:20:22 This is called shit, like all of my show notes here. What is it, though? National Retro Day. My shirt is retro. I'm a little bit ahead of the times. And lastly, there's a lot of days on Sunday. Sure. National Strawberry Day.
Starting point is 00:20:40 Okay. Which seems like a bigger... I mean, strawberries are pretty universal, so it seems... Yeah. The National Strawberry Council probably paid for that one. Yeah. But now they're sharing it with Kahluas, Kahula, and Pokemon. What, Nick?
Starting point is 00:20:58 What if it was neither? What if it wasn't Kahlua or Koala? It was like... There's a Hawaiian island with a K or something, right? Ki we're gonna look none of this is right no it's kalua i believe you i'm gonna have a look at it i believe you some i lost my ability to read i i don't think i can read right my eyes are still like from laughing so yes it's oh monday moving on sure national chocolate souffle day a lot of desserts i know you got souffles strawberries chocolate covered nuts pistachios pistachios kalua clam chowder yeah clam chowder it's also national floralal Design Day on Monday the 28th. Floral Design Day.
Starting point is 00:21:46 Last day of the month, right? Yeah. For 29 days? Yeah. 29. No, 28 days in February. 29 is a leap year. Yep. It's National Tooth Fairy Day as well on Monday.
Starting point is 00:21:57 Okay. So if you have too much of the souffle, et cetera, we get the Tooth Fairy. Yeah, exactly. How much do kids get for Tooth Fairy now? Five or ten bucks. I would say five, probably. But it's been a while. We've had some.
Starting point is 00:22:09 Poor Nash had his tooth had to get pulled and shattered. He had a two-hour experience in the dentist. He got a 20 spot. Yeah, that one's worth. It might have been worth more than that. A gift card or something. Yeah, get out a gel-free card or something. I don't know. I think we used to get a dollar, maybe. A dollar, card or something. Yeah, get out a free, jail-free card or something. I don't know.
Starting point is 00:22:25 I think we used to get a dollar, maybe. A dollar, maybe. Yeah. Yeah. Inflation. There we go. It's, and finally, Monday, February 28th. Is that Friday, Saturday, Sunday, Monday?
Starting point is 00:22:42 Yes, Monday the 28th. Is National Public Sleeping Day. Why? Is that homeless day? Yeah. Same thing? Sleeping in public? I don't know. When's the last time you slept in public?
Starting point is 00:22:56 Maybe in a class in school? Public sleeping day. Yeah, I don't know. Sleeping in public. Nick? Maybe at the airport. Oh, okay. Public sleeping day. That's a great point. I'm not at the airport. Oh, okay. Public sleeping day.
Starting point is 00:23:06 That's a great point. I'm not going to tell my kids about this. They'll be falling asleep at school. It's okay, Dad. It's National Public Sleeping Day. Freaking kids. There you have it. It's time for another absurd holiday.
Starting point is 00:23:21 There's no shortage of dumb things to celebrate. The Redcast social media holiday segment. Yeah! That was quite the adventure. Trying to get through that. Hardest I've laughed in months, probably.
Starting point is 00:23:38 Kalua, Kalua, Kalua. I think the reason I thought it was koala was because polar bear day was before it so it had me second guessing the spelling that's fair right that was the funniest thing anyone could have done it
Starting point is 00:24:01 I'm glad that happened that was great now let's get to the important things right trends in the metaverse such as crisp clear yeah it's good like I was playing the piano. It is. Yeah, that's the synthesizer. Okay. I was going to say, pianos don't sound like that. Yeah. Synthesizer would.
Starting point is 00:24:31 Mm-hmm. What's the thing? Theremin. You know what that is? No. You know what theremin is? Make that sound. It's like two sticks.
Starting point is 00:24:39 Read my lips. Right. Sure. No. Saw that one coming. Nick knows what it is, though. So, our trends in the metaverse. We've got several. We've got to get to these. Okay. Got to pick up the pace here. Sure. No. Saw that one coming. Nick knows what it is now. So our trends in the metaverse, we've got several. We've got to get to these.
Starting point is 00:24:47 We've got to pick up the pace here. Sure. So there is obviously a lot happening in the metaverse. Facebook's talking a lot about it. And they've got something come out because you've got AR. You've got reality, which is the world we live in sometimes. Regular, yeah. You've got VR, which is the world we live in sometimes. Regular, yeah. You've got VR, virtual reality.
Starting point is 00:25:07 Sure. And now they're talking about something called MR, mixed reality, which is a little bit of both. Okay. So technology that could allow a person wearing an MR headset to use a real-world object to trigger a virtual world reaction, like hitting a video game character with a real-world baseball bat. Jesus.
Starting point is 00:25:34 It's one of three types of extended reality technologies often associated with the metaverse. Augmented reality exists with mobile games like Pokemon Go, but players cannot affect the digital world with a physical object that's true so virtual reality headsets like oculus immerse users into a fully digital world where they can interact with the environment so facebook is working on these mixed realities where again you're in the vr world but you can use physical objects that have interaction in it so you've got the vr world but you can use physical objects that have
Starting point is 00:26:05 interaction in it so you've got the vr headset on let's say you've got a hammer right next to you sure you got to be careful what you're hitting in the real world with your goggles on sure but in theory that action i guess there's it's tied to your motion and everything else and so here's my question would it be any like any hammer or is it a special hammer that you have to buy and it's a whole thing more details coming joe sure not in the show notes but it sounds like it's it's being developed these mixed realities sure uh thank god yeah we can't get the real world right and somehow we're trying to here we go yeah you know create this mixed reality maybe that's Maybe that's the great hope.
Starting point is 00:26:45 Escape. Escape is that we screwed up the real world so much, we get in this mixed reality. Maybe that's where, I don't know, peace lies. Wow, that's deep. Was that deep? That was a deep concept. Deep thoughts in the metaverse.
Starting point is 00:27:01 That may be a new little sound. Deep thoughts in the metaverse. Deep thoughts. new new little sound deep thoughts in the metaverse deep thoughts so we'll let you stew on that one uh McDonald's wants to bring its restaurants into the metaverse what no way McDonald's looks to be the latest brand to tap into growing interest in the metaverse they have joined they have filed trademarks for an entirely virtual metaverse restaurant that delivers your food IRL in real life. In real life. Well, I don't understand what that means. So I guess you go into the metaverse and make the order.
Starting point is 00:27:38 Sure. And then it delivers to you at your door. For real. For real. Sure. That sounds like mixed reality. I've overheard it yeah yeah right so uh mcdonald's is ahead of the mcdonald's has plans for both a virtual and real world dining
Starting point is 00:27:51 experience that doesn't even require you hopping off your game to order you are hanging out in the metaverse and you get hungry you don't have to put down your headset you walk into a mcdonald's and place an order it arrives at your door a little while later a little while later yeah that's very interesting that's gonna seem like real fast food which is typically pretty slow yep yeah sure you know some some faster than others but yeah you're absolutely right yeah that's man that's how the hell does that work well i mean you it's it's all tied to the internet it's so different than ordering on your app. I know it's the internet, right? I mean, but you know what I'm saying?
Starting point is 00:28:26 Like, what's the difference between getting your Uber Eats app out? Right, right. So you're in the metaverse and you order. It's all connected. So it's like ordering on the app, but you're in a McDonald's in the metaverse. So internet. Yeah. Okay.
Starting point is 00:28:41 Well, I guess my question would be like, why not just go ahead and order it, Bite Squad or whatever, or Uber Eats? Because you don't want to leave the metaverse. I wonder if Uber Eats has metaverse plans. Probably. Because then any restaurant is a virtual restaurant, Nick. Yep. Think about that.
Starting point is 00:28:59 Hey. Uber Eats could set up a food court. And in theory, you can order off the food court menu and have anything delivered. Huge. A huge food court. Huge food court. Never ending. Every restaurant they have.
Starting point is 00:29:13 Wow. Hey. The times we live in, man. Yeah. This is... When you don't want to leave the metaverse. You want to stay in the metaverse, like doing all that meta stuff you're doing. So you could even have mixed reality where you're eating your cheeseburger
Starting point is 00:29:26 and you can see the cheeseburger, but you're really eating it. Exactly. Right. Wow. Yeah. It's coming. It's coming.
Starting point is 00:29:34 Jesus. Yeah. It means you can interact with others and even buy in real life. IRLs now in real life. Ooh, yeah. That's what all now in real life. Ooh, yeah. That's what all the hipsters say. Hip, yeah.
Starting point is 00:29:47 Like a Big Mac without logging off. Yeah. Sure. Make it log on is what it will do. You're going to log on later. Right until then. That Big Mac. The Wrangler is celebrating 75 years in business with a Mr Wrangler campaign
Starting point is 00:30:08 that centers on the metaverse in a partnership with musician Leon Bridges don't know who that is good soul singer okay who helped conceptualize and choreograph the effort the denim maker marketed walks will auction 75 animated icon tier non-fungible tokens this week through the platform each captures one of bridges dance moves and opens access to online communities uh you will have access to decentral land and a vip pass to an invite only performance with the grammy winner that will be at New York Fashion Week in September. You've got the physical and the digital. You've got the digital asset of the dance
Starting point is 00:30:52 and then you get the physical asset to the concert. Wrangler is, to me, an older brand, right? They're trying to get more hip. Do people wear Wranglers? Yeah, they do. Cowboys and stuff? I know Dale Earnhardt Jr. is a big Wrangler fan.
Starting point is 00:31:10 Brett Favre, maybe? Yeah, I think he is too. Or is that Haynes or something? Or both? I don't know. Yeah. They're trying to revitalize the brand here and make it a little more trendy. And I think it is getting a little trendier.
Starting point is 00:31:21 Yeah. I feel like I had some Wranglers when i was a kid maybe yeah you did but i've never it's not a bunch of levi's sure well everyone had the i think i'm i may be wearing levi's right now i'm not i'm not 100 positive i think they're really wasn't that a campaign i think they're levi's it should have been yeah i mean you tell me. You're the, right? Yeah. Levi's. Yeah. Levi's. Call us. Yeah. Speaking of wearables, my hat that I'm wearing today, if you're watching. It's a great hat.
Starting point is 00:31:53 It's made by a company called Branded Bills. I mean, it's just a few weeks back. We finalized terms for a sponsorship agreement. So we want to welcome the Branded Bills family to the radcast family family sure they will be sponsoring our apparel they will be the official apparel company of the radcast nice so we're going to be wearing hats here yeah like we're all suited up branded bills top to bottom in radcast gear I like it it's gonna be a gigantic radcast logo a onesie like a yeah onesie yeah so uh thank welcome branded bills and if you want to go check them out google branded bills branded bills.com they have badass hats hoodies t-shirts
Starting point is 00:32:33 beanies really cool stuff underpants uh i don't know maybe that's on their uh their uh future items that may be released. Metaverse. They might be in the metaverse. Yeah, Metaverse. So branded bills, be on the lookout for them and all our cool shit we'll be wearing. So moving away and moving out of trends in the metaverse.
Starting point is 00:33:03 Hard cut. Yeah. Done. Yeah. Done. Oh, moving on to our more important news. Condé Nast has inked a deal with TikTok to monetize exclusive content for Vogue and GQ that will be made exclusively on TikTok. Huh? Yeah. So Vogue and GQ content on TikTok.
Starting point is 00:33:33 Okay. The deal includes a variety of content formats, mostly around fashion month, as well as style and shopping, such as live streams, hashtag challenges, and short- form video series produced by condi nasa editorial teams excellent more details to come as always as always yes what exactly the publisher and platform will be pitching advertisers is still in the early stages sure it is so they come to us from digiday digiday. So they don't know. Yeah, they don't know.
Starting point is 00:34:05 They haven't come up with it yet. We know that TikTok is popular, and we're going to do something with them. That's the news. TikTok is very popular. It is popular. Yeah. It's been popular for you. The teens.
Starting point is 00:34:17 It's been very popular for me recently. Have you had any other releases here? No. The problem is, here's the problem, is Joey edits them and he's obviously quite busy right now editing something else. So,
Starting point is 00:34:29 I've been kind of on him to, we have a, the one that blew up is the dad one where me and my son are playing video games or whatever. There's like still
Starting point is 00:34:37 two or three of those that came out of that day we filmed that haven't been released. So, I'm hoping one of those blows up again. Well,
Starting point is 00:34:44 we need up and coming to get finished. well but my personal brand is important we're fighting up and coming dot series on instagram you go follow us there yes pulling pulling joey back by his arm like dragging around i think he's around here somewhere we can he is around here somewhere yeah that upcoming series uh instagram page Instagram page is looking pretty good. Yeah, starting to build some momentum. Yep. Behind the scenes stuff. Sure.
Starting point is 00:35:09 And some of the latest articles. We're hoping to get another feature with WYFF locally wants to do a feature. I will tell you, they probably won't let them on live because we were on the live news one time. And I don't know if you remember how that turned out. Yeah. They weren't thrilled about that. That was WSPA, though. Yeah, okay.
Starting point is 00:35:29 Then we're okay. Maybe if WIFF didn't watch that. We can go wreck WIFF. Yeah, they're next. That'll be good. So Netflix is bringing its short-form video feed, Fast Laughs. I was not aware of Fast Laughs. Me neither.
Starting point is 00:35:43 To the TV. They're bringing short-form video feature to the big screen that launched a year ago. TikTok-inspired feed of funny videos had previously only been available on mobile devices. It serves as a way to introduce Netflix users to new shows, movies, and comedy specials that they may want to watch. So I guess it was just kind of more of a vertical video format. Sure.
Starting point is 00:36:08 I think they're going to reposition it for the television. I think I've seen that on the mobile app. You have? Fast laugh. It's like there's an emoji for it, I think, like a laughing emoji or whatever they use for it.
Starting point is 00:36:20 I think. You think? I'll have to look it up. Are you big Netflix? Are you Netflix? I do. Well, so I watch have to look it up. Yeah. Are you big Netflix? You Netflix? I do. I watch, there's a couple things I watch pretty religiously over and over, and Trailer Park Boys is one of them, and that's on Netflix, so.
Starting point is 00:36:33 Okay. I have to have Netflix. You don't watch any of their other series? Oh, no, I do. Ozark. Ozark. Have you caught up on it? I am caught up.
Starting point is 00:36:39 Are you? Oh, no. Oh, boy. I haven't watched season four yet. Good. Oh, my God. Yeah. The second half of season four is. Good? Oh, my God. Yeah. The second half of season four is coming out, I think, April 23rd or something like that.
Starting point is 00:36:49 Yep. Sponsor us, Ozark. Yeah. By the time I catch up on it, I might be able to watch both of them together because I haven't even started the first half. Yeah. Well, that actually would be great because now I'm like, oh, now what's going to happen? Oh, boy.
Starting point is 00:37:02 Don't tell me. Nope. Don't tell me. Spoiler. You watch Peaky Blinders? I have. Yep. I do not religiously.
Starting point is 00:37:12 You said you love it. I just started the second season. Yeah. It's good. Enjoying it. Sure. I did fall asleep watching it last night, but it was not really a reflection of the show. It happens.
Starting point is 00:37:21 More reflection of me being tired. Sure. Moving on. Mm-hmm. I'm moving on get to this stuff okay get ready for nitrogen infused nitro pepsi i read about that pepsi is unveiled nitro pepsi softer soft drink or something they said a new nitrogen infused product aiming to help the brand remain fresh with an ever-shifting youth culture. Smoother tasting alternative, less carbonation. Softer soft drink, I think I saw. So it's just going to be lots of sugar. It's going to be flat Pepsi, which we all know is delicious.
Starting point is 00:37:54 So good. I know. We know how much we love Pepsi around here. Yeah, especially Pepsi. I forgot about that. They're on our no-fly list. Yeah, yeah. They don't want to do us.
Starting point is 00:38:07 So, yeah, so look out for Nitro Pepsi. That came to us from The Drum, thedrum.com. LinkedIn is partnering with Verizon to enter the podcasting arena. Of course they are. Video may have killed the radio star, but in recent years, audio-based entertainment is making a comeback. Is that right? Yeah, I like that. is that right yeah i like
Starting point is 00:38:25 that is that like that headline um but today linkedin has announced that it's getting in on the podcast gold rush yeah right here at radcast that's the gold rush gold rush by launching the linkedin podcast network news of the launch arrives during a moment of steep growth for linkedin and the podcast industry. Yes, it has. An advertiser-supported pilot program created in partnership with Verizon aims to transform podcasting into a more community-oriented industry. So we might have to get the Radcast on there. I was going to say, it'd be perfect for that, right?
Starting point is 00:39:02 Yep. LinkedIn hopes to make it easier for listeners to engage with creators and vice versa. I will say this. Vice versa. Vice versa. Vesa. Vestasio. My French.
Starting point is 00:39:14 Vestasio. Vesa. Very good. Very good. Ding. So I will say this. The one thing about podcasting that is kind of hard to do is, you know, we have our data. We know people are listening.
Starting point is 00:39:30 We have our website where people can certainly send stuff. And we get DMs on our social channels. But there's not really a community aspect for, like, direct feedback, like of episodes and like, like that one, like a forum, so to speak, like forums for them. And so if they could bring that to life where the community and the
Starting point is 00:39:54 engagement between creators, which we are sure. And the audience could be pretty interesting. Don't know how that will come to life exactly, but I do think there is a lot of white space for that yeah i and i like i love like interacting with like on live or whatever i love that stuff and i think that's probably the next phase for us is figuring out we're working through it like the live you know doing this as a live show yeah maybe fielding questions that those sort of things so we did it we i mean we did sort of do it yeah right yeah i mean sort of sort of keyword being sort of yeah yeah sort of we'll get it back we'll
Starting point is 00:40:35 get back to it but yeah so we'll see where linkedin goes with their verizon partnership i don't know why verizon partnership i don't know if it's a 5G LTE thing. I don't know what the hell the Verizon part is, if it's just a sponsorship, but they're doing it together. We'll see. Yep, I'm excited about it. That's our news for this week, my friend. Nice.
Starting point is 00:40:55 That was the key marketing and advertising. Advertising? I kind of like advertising. I do like that. That might be a good new term. Yeah. I don't think I. I do like that. That might be good. A good new term. Yeah. I think I drank too many energy drinks this morning or something.
Starting point is 00:41:10 I'm stumbling on my words. These things hit hard. Yeah, they do. Any final thoughts from you, my friend? Gosh. Peace be with you. Beam me up, Scotty okay fair enough i uh yeah i'm just i'm excited about the the pilot coming out and yeah i want to hear more about this wiff thing we'll have to take that off the air but
Starting point is 00:41:35 yeah i know uh see what that looks like yeah it's it's exciting stuff i know so go follow us at up and coming dot series for all the latest info on the pilot that we're filming. Already filmed, I should say. Now editing. Editing, yeah. Might take a couple years. Coming in 2024. Yes.
Starting point is 00:41:55 Oh, boy. We'll see where it happens. And thanks to Braided Bills. We'll see you and hear a lot more about them as we come in the coming weeks. So we will see where that goes. We'll have all kinds of apparel. Might do some giveaways even. I like that.
Starting point is 00:42:10 Yeah. Yeah. Well, you know where to find us? We're at theradcast.com. Search for French accents. Koalas. Koalas. And Kahlua.
Starting point is 00:42:20 Oh, my God. And polar bears. Well, you can't leave them out. Don't leave them out. Don't leave them out. You know where to find me. I'm at Ryan Offord on all the platforms. For Joe Hamrick, Ryan Offord. We'll see you next time.
Starting point is 00:42:31 Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Offord on Instagram. Thanks for tuning in.

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