Right About Now with Ryan Alford - Weekly Marketing and Advertising News, February 4, 2022: Spotify Artists VS Joe Rogan

Episode Date: February 4, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, Social Holidays, Jeff Bezos’ $500M superyacht, next episode’s guest Jaren Johnston, and more... Take a look at this week’s biggest marketing headlines:Frito-Lay Reimagines Salt-N-Pepa's 'push It' In Super Bowl Ad For Flamin' Hot BrandsCaptain Morgan Unveils Smart Punch Bowl In Time For Super BowlBudweiser Is Bringing Clydesdales Back To The Super BowlSpotify Backlash Over Joe Rogan Did Little To Boost Its Streaming RivalsMichelob Ultra Unveils Streetwear Line To Reflect Growing Wellness StrategyIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

A bunch of older artists that pulled their music for Spotify because how dare him. But here's what's really interesting. These older artists that thought pulling their stuff was really going to matter. Well, it's done absolutely nothing to Spotify's subscriber base. So in the metaverse, real estate sales are going through the roof in the metaverse. I'll bet they are. $500 million in real estate sales in the last year. It's expected to double this year.

NFT money laundering is a small but growing sector in the world of not surprised. Right. Money laundering with NFTs. Yeah. No kidding. Well, I mean, Bitcoin. I think people use Bitcoin, right? To do that as well.

Yeah. You're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up welcome to another edition of the radcast it's our weekly marketing advertising and any news you can handle it's friday february 4th 2021 joe hamrick's always with me hey rye what's up brother man i'm just kicking it kicking it yep you know how i do i know how you do you had a good week i did have a good week i had a as you know i had a tiktok like blow way, you did. It was kind of a surprise. J-H underscore comedy on TikTok, folks. Go check out Joe.

And he's blowing up with his son playing video games. My son is in three of the most recent videos, yes. We're trying to corrupt him and see what we can do. It was essentially like dads playing modern video video games yeah correct yeah correct it's exaggerated a little bit not quite as stupid parody yeah it's funny pretty close though pretty funny i like the golden t-shot that's probably more more my speed yeah that's what everybody in the comments like oh that golden t is awesome i'm like cool yeah that's like half the uh have the comments in a lot of videos but oh i like that t-shirt that guy's got on i'm like damn it

yeah it's not about the t-shirt It's not about the T-shirt. It's not about the T-shirt. But it is. It is. About half of it is. I mean, we got over half a million, 600,000 views so far. 640-something. You know, people spend real money to get that many impressions.

Well, I don't have any money, so lucky for me. Lucky for me it worked out. I liked the dad at the games. I don't know the exact name of the skit but it was dad's what dad's watching kids games yeah something like that very very uh real yeah it was very real i like that a lot yeah yeah anyway go check him out jh underscore comedy on tiktok hey he's not just a radcast star he's actually you know legitimately funny dude, dude. I'm also a client. Also a client. Also a client. It's been a good week.

I know, you know, I had this in my show notes that I'm probably now just printing out. We used to have a digital board. It was like, you know, Nick's trying to run, you know, the soundboard, the video production, and scrolling at my reading level, which is quite slow. It's very low. So we're just, hey, we're a professional show. We got show notes here. We got paper now.

Paper. Put it on paper. You know, I know you're involved in this project. I want to give you props on it, acting in it. You know, we talked about radical productions, but we are officially shooting this week a series called Up and Coming, loosely based on our town here in Greenville.

Sure. Loosely. Loosely. Loosely, yeah. We'll say loosely. It's being filmed here, and it's somewhat related in the growth. A group of city planners, yourself included, accidentally being successful with unlimited growth here. That's pretty much what it's going to be. It's an accident.

Accident. But a lot of funny characters. We're excited about it. It's one of the first productions for radical company productions and so uh i uh i'm excited about all that more to come we've got some press coming out here shortly we had some of the upstate press i heard yeah it's exciting around and um lots more to come you having fun yeah it's it's been pretty fun so far yeah it's uh we're doing more tomorrow um so we'll see how it goes but yeah it's been a good experience so far yeah it's a lot of work a lot of writing and a lot of build up to get to this point so it's funny how and i you guys have been doing all the heavy lifting you know joey and

sean writing kind of directing all that and you acting and writing and everything but it's like seeing the sausage truly get made i mean you appreciate like what goes into it yeah it's and it's something that i've learned fairly fairly recently is it's not as glamorous as it looks sometimes it can be a lot of standing around or like putting a piece of paper down a certain way like 10 times in a row like try it now do it like this now do it like this so yeah it's fun but it's not quite work yeah it's actually work it is a little bit of work actually which i you know you know how i feel about work i know it's not your favorite thing my favorite not your favorite exactly the uh you know in similar news or similar perspective of importance and

size and scope um jeff bezos uh has a 500 million dollar yacht being uh delivered and uh the poor town of rotterdam is uh having to dismantle a historic bridge for it to be delivered uh worth it yeah 100 i know it was reminding me of you know at lake kiwi when i was bringing my boat in and how they had to take down highway 11 power lines you know yep they had to take down all this power actually it was just us you know in a rickety uh you hit the power line we hit the power and they fell down they might still yes they did they didn't electrocute many people no No, just some fish and wildlife. Yes.

Short-circuited a couple sea dudes, I think. Yes. You know, it happens. It does. We're just going to lots of screams. It's early today. But, you know, like, you know, I mean, Basil's just starting to spend some of his money here.

You know, he's been counting it for so long. He's like, this thing is legit. I was looking at it, and I was going, and I like boats. I have a boat. Sure. It's about 1,000th the size of this. But it has a helipad. Your boat does.

Yeah. Two, actually. One for the front and the back. Me and Nicole want to leave. We need our own. It's staggering. But, yeah, Bezos, I mean, he has like an airport on the front and the back, if me and Nicole want to leave, we can leave our own. Staggering. But yeah, Bezos, I mean, he has like an airport on the front of his. Yeah, it's pretty sick.

It looks like an aircraft carrier, actually. Does it? I mean, it looks sexier, but it's about the size of an aircraft carrier. Good Lord. What do you, I mean, I guess you just want to. Have your closest 700 friends over. Boat and luxury, I guess. Yeah.

Yeah. I mean, at a certain luxury, I guess. Right. Right. Yeah. I mean, I, at a certain point, I mean, it gets to be like too much, maybe.

Right. Yeah. You would think how big, like they've got the big, nice RVs, like how big and nice do those really need to be before you're like, all right. Yeah.

No, just stay around. I got, he's, he's going to need like a GPS cordon. I'm telling his yacht. Like you might get lost in that thing. Yeah.

Right. Like, uh, where's jeff oh he went down to get some more wine at a cellar and he got stuck in the arcade yeah the archery yeah he got hit in the ass by uh bow and error he got yeah or an error he went down to uh he went down to get some uh some goat cheese uh uh sandwiches for everybody but then he uh he got lost in the stables,

and we haven't seen him since. We're setting up a search party. Lobster Thermidor, Mr. Bezos. Steak sandwich. Steak sandwich and a steak sandwich. And Lobster Thermidor. So congratulations to Jeff for all of his success. I mean, really.

Yeah. He deserves it. He really does. He really did all right i'm proud of him i you know i i don't hate on him because i kind of like the convenience of amazon i don't love all other marketing practices but i uh i do appreciate that i can get those batteries i need like same day next day sure the same day stuff is incredible is it not yeah like holy shit like really i know how's that happening i said

we're gonna move to get to this like 15 minute world like everywhere one day just like boom instant gratification which is the best kind of gratification yeah i know who doesn't like that nick who doesn't like that anybody everyone likes nobody i can think of my wife would say hey do you need anything from walmart oh yeah i could use this stuff and literally two hours later there it is yeah you know what i mean perfect yeah that's how it is mine too but my but nicole goes and gets it well you know and i'm like uh it's not very efficient there's there's a little bit of that but it's if there's not a walmart or amazon box on my porch yeah something's wrong oh yeah i uh was you know having to uh carry up the packages from amazon this morning at our place you gotta like oh this is great yeah it's really fun and our mail room

at our loft is quite a little bit of a trek a little haul yeah i'm like i never know what kind of surprises are going to be in the box like uh i wish I brought my forklift. Yeah. Oh, like 10 boxes. To get this back. They have like a locker? Yeah. Yeah. Put it in the codes. Yeah.

So. Well, the things we do for our wives. I know. I mean. Yeah. I know. They should be so thankful for us. They should.

And if either one of them listened to this, I'm sure that they would be saying right now, hey. I'm sure they're nodding.ding along with thankfulness i'm sure gratitude yeah that's that's right that's right the uh we did have dr john jayquish on the show this week uh talking about fitness and books and how weight lifting is a waste of time and he's ripped yeah we talked about that one other time i think right yeah like briefly he has the uh i think x5 bar i think i'm saying that right some of my episodes are already together but he has this bar that you can do all these exercises and he's ripped and he's like going to the gym and just throwing much weight around

the waist or unnecessary do you agree i'm kind of in between yeah i don't know i think you know everything in moderation including uh not going to the gym right right but uh i don't know i i thought he was credible but i thought hey you could you could you could skin this cat a lot of ways you could yeah there's a lot of ways to get it. So I did P90X. Have you ever done that? Yep, yep. I got in great shape doing that, and it's not that time-consuming.

The problem is you just got to have a place to do it. Yep. Like, I'm not doing pull-ups in my living room. Exactly. Yeah. So he was on. He was a very interesting and really cool uh guy and i've been enjoying like following him on instagram he's like living the life he's got some really

nice cars yeah my holy he must be doing all right from selling the x bar or whatever i guess the x5 and other things he's partnered with uh robins tony too, on a few things. I thought you meant like Red Robin. Yeah, Red Robin, the burger toy. Burgers and fitness. They go hand in hand. And next week, I am excited, Jaron Johnston. He's a member of the Cadillac Three. He's written nine number one hits on the country music charts.

Wow. He's a writer, country rock band front man, and just a badass dude and he was awesome you're getting a lot of country music content hey i love country music so i'm having you know you start to get to pick and choose who you want i'm like i saw jaron i don't know i probably heard about his music a few years ago and then he's gotten some of his hits his from writing have been hitting my Instagram radar. They would say whoever it was,

which was Keith Urban or whoever, somebody you knew, and they would say I saw him by Jaron. I'm like, damn, I started listening to him more. And I was like, he's just a cool dude. So he's a writer slash performer. Yep. Cadillac 3 is up for awards too. They're legit.

He's the front man of. But he came on you know several weeks back we obviously pre-record a lot of these but really great episode about the music business he had some really insightful things uh i wouldn't call it controversial might be strong but jaron didn't hold back sharing his opinions on artists and the way kind of stars get made now and the revenues he's taken um he certainly wasn't hating i just liked his transparency for how he's growing his audience how they go about things and how they've done it their own way yeah i i could agree with that i'm not going to get too much into it because i'm sure whatever we don't really need to. But TikTok is a perfect example of making stars out of people doing fucking nothing.

Yeah. Nothing. Yes. You know what I mean? A lot of a lot of bikini dancing and whatnot. Yeah. Oh, yeah. Yeah.

So it's I guess I did just get into it, but I guess you did. It's fine. Don't worry about it. Don't worry about it. Jaron was great. You'll see some of the teaser content coming out if you're following my stuff and the Radcast. Don't miss it. Next Tuesday

comes out Jaron Johnson. We've got some big hitters coming. We had a great month in January, but February is going to be a blaze as well. I've been looking at some of the bookings we've gotten here recently and names that you've heard of okay let's just say that you care to tease any of them we're just going to go down we're just going to leave it there okay and if anyone watches a little show called the bachelor the newest host i'll leave it there you

can connect the dots oh's a pretty good clue and then just a lot of really great professional journey stories and insights excited about February on the Radcast but let's not wait any longer I can't. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

The Radcast social media holiday segment. Yeah. Boom. Boom. Got them. Social holidays this week. February 4th. Today.

We've got several, Joe. We're on the cutting edge. Yeah, we're on the cutting edge. Today's social holidays that you need to be aware of people so that you can celebrate them before the day's over and hopefully plan better for next year get on it don't rely on us for your yes planning but today number one on my show notes is bubble gum day today is bubble gum day, Joe. I'm glad you're not chewing any. It makes for bad content.

It's bad content, yeah. Unless it's about bubble gum or if it's, as we said, ASMR. Yes, we could have a little ASMR and popping bubbles maybe. Sure, a little chewing. Do you like bubble gum? I do, but I don't. It's like I could take it or leave it. If I'm kind of out of like after eating lunch or something there's one or i'll take a piece you know if you

got a bad breath situation yeah but just every day yeah i can't remember the last time i i chewed gum oh you know what i do it's when i was on an airplane to to get the ears from popping or whatever yeah that's the last time and you had it behind your ear because that's where you keep it. That's where I kept it afterwards. Yeah. It's a sticky situation. Yeah, it is. Right behind your earlobe. Yep. It's also give kids a smile day.

I thought you were going to say smack. I wish. I so wish it was. Give kids a smack day. Not that I'm, not that anyone's saying you should do that. Don't do it.

If you do that with your kids, that's your own business. Sure, but. But it would be much better as a social holiday for us to make fun of some kids deserve smack i think we get down to it mine do sometimes but i don't sure you know i want to i don't maybe on the a little pop on the rear but not a smack in the face like i want but mine's mine's son is big enough now to where he might retaliate. You don't want that. I'm still stronger than he is, but let's not test fate.

He's probably a better shape than you. I could slip or something. His cardio might outlast yours. It would. 100%. This was an interesting one. Nick had to explain this one to me, but it's National Creative Vacuum Day. Actually, it's like a space vacuum so it's not like the vacuum like this rug that looks like it could use a little i think my brain just exploded i don't know like a space vacuum how do you do that i don't know nick this absence of matter absence of matter which this this whole

sheet is full of right absence of matter that's the name of my new that might be the hey we should that should be the name of our podcast yes right well right absence of matter absence of matter that or create a vacuum we're gonna leave that we're gonna leave that there uh and in more important uh news it's uh Hemp Day. Oh, okay. Yeah. All right. Not marijuana, though. Not marijuana.

Not the stuff, not the THC. It's hemp. Hemp. Like hemp bracelets, hemp bags. They make shirts out of hemp. Yeah, but it's CBD hemp. Made from hemp, right, Nick? Yeah.

It's a CBD hemp. Byproduct? Sort of. Byproduct. There we go. I had a hemp shirt one time. It was actually a Ben Harper Byproduct? Yeah, sort of. Byproduct. There we go. I had a hemp shirt one time. It was actually a Ben Harper shirt, and it was the most uncomfortable shirt I've ever worn. Rough.

So scratchy. Scratchy. Fuck that. Oh, uh-oh. Scratchy, my mic. Yeah. I don't think so. Nope. That's my thoughts on a hemp shirt.

Very nice. Yes. It's National Homemade Soup Day. So tonight, when you go home here on a friday sure to have some homemade soup uh my wife makes soup for my son a good bit like uh mexican chicken soup like if you go to monterey's or something like that yeah loves that so she makes it for him so make some good soups too i i like soup it's something uh i don't know efficient about soup as a meal yeah like you eat the soup you have one bowl you're full you get your meat your potatoes your corn your starch whatever's

in it even if it's a pasta soup with chicken whatever sure it's a meal in one and it's all efficient i agree so let me ask you this and this is a hard-hitting question this may be controversial yes is chili soup? I don't want to. No, I don't think so. It's not liquidy enough. There's a taco soup that my wife makes that's a little soupier. Yep.

So that's soup, but I think soup needs a percentage of liquid. Viscosity. Viscosity or liquidity. I don't know. Liquidity, sure. Sure. I make a Cincinnati chili that is excellent. percentage of liquid viscosity viscosity or liquidity i don't know liquidity sure sure i uh i make a cincinnati chili that is excellent oh yeah why does it gotta be cincinnati uh because it's just the way that it's like have you ever heard of that no like skyline chili it's got a bunch of different ingredients it's got like a baker's chocolate in it it's got cinnamon all this different stuff it tastes different but it's real nice it's so yes thank you it's the one

you see people eating uh over spaghetti and stuff like that oh spaghetti chili chili kind of yeah i've seen that on like the food network or whatever i should be on the food network probably like stuff you should never eat the uh never eat chili on spaghetti diarrhea city yeah uh it's also national thank a male carrier day okay like a male like a usps guy i don't know your male guy i i don't know if i've ever thanked a male carrier i i've wanted to smack one sure national smack a male carrier day yes tomorrow that's as well i tipped my male lady last year i i don't remember how much but then this year i went to do it and it was she it wasn't her it was like she took the holidays off and i was like oh you might have tipped her too much probably probably she took the year off i need

to find i need to see if she's back that's a good tipper i'm a good tipper um so go thank your mail carrier if it's not too late if you've watched this early enough or listen to it early enough go or circle your calendar for next february 4th thank you tomorrow belated belated thank a male carrier day sure uh it's also national wear red day oops look i celebrated i got nothing it was accidental purely coincidental but it worked out you nailed it I nailed it yeah I'm wearing just realized my Jordan my uh classic Jordans you are all blue yeah that's weird and the shoes are black sort of uh I blew it you didn't celebrate Nick didn't either nowhere I'm the only one that wins the price of National Wear Red Day Red Red Day. Congrats. Yeah, thank you.

It's a big deal. Thank you. So tomorrow, February 5th, is Ice Cream for Breakfast Day. Okay. Well. Might have some. Maybe I will. I don't know.

I'm not going to let my kids have ice cream for breakfast. It's probably not a great. It's more of like a birthday deal. You know what I mean? Maybe. Maybe. It's also National Chocolate Fondue Day. Lots of desserts here.

Those two could go well together. I might put some chocolate fondue on the ice cream. Oh, yeah. Yeah, no question about it. I might go to Melting Pot and have some. Yeah. I like some melt. Yeah.

It's on the menu every week if you don't cook your chicken long enough yep yep you got to really pay attention yeah the only restaurant you go to where you could actually you might yourself you do it yeah you make yourself sick yeah yeah hey it's all your they never get a liability because hey if you get sick you're uh you must not have cooked your chicken long enough how long did you cook it Shucks has said 8 minutes you took 4 you got meat in your chicken there buddy you volunteered to come in here and be a line cook honestly

you got to cook your own food what a genius thing you don't even need cooks in the back they say people are slicing things up prep and you get to cook your own stuff and then the servers make the cheese what the fuck they do all the shit. Yeah.

It's pretty tasty, though. It's really good. I haven't had it in a while, if we're being honest. Okay. I do like it. Today's episode brought to you by the Melting Pot. Come on down and cook it. Yeah.

Cook it enough. Chicken. Yeah. Raw. Raw. Raw dog it. Pay it. That's their tagline.

That's their tagline. Come on in and raw dog it if you want. Oh, it's actually National Play Outside Day. Oh. So after you have ice cream for breakfast, chocolate fondue, you get outside and work that shit off. Play some basketball. Yeah.

Right? Play outside day. It's going to be cold as shit. Yeah, and raining, I believe, right? Yeah, I think so. We think they'd have that like in May or something. Yeah, February? Or April, like a universally warm day.

Really, any month other than December, January, February, you would think. This next one is perhaps one of my most favorite days of the year. And I haven't said that. I mean, we celebrate a lot of days on this show. I haven't heard you say that. It's National Shower with a Friend Day. What the fuck? A friend, not spouse.

No, it's like, okay. Nick, what are you doing tomorrow, bud? He's like, I'm not your friend. I'm not your buddy, buddy. Shower with a friend day. A friend? Yeah. What the fuck?

Hashtag shower with a friend day. Did you? What? Yeah. Is there more information at all? No. Your mind can go a lot of places there. Shower friend friends with benefits day sure at that at that point good lord yeah i'm not gonna celebrate that i don't think i will either but i liked it it's a spicy that's a spicy

holiday spicy give hey it's fun chocolate fondue day let's shower with a friend ice cream for breakfast you're a little messy a little messy uh that's yeah and finally it's chocolate fondue it's also world nutella day okay saturday february 5th so you could have you can heat up your nutella yeah make it a fondue dump it on the ice cream. Shower with a friend. That's fantastic. It all comes together. I'm still a little flabbergasted with shower with a friend day. I'm not sure what that's supposed to mean. I mean, it's pretty straightforward.

It's very straightforward. I don't know who does that. Yeah. Sunday. Staying down the theme here of food, which it all seems to kind of gravitate around. Yeah. We make everyone hungry on this show.

February 6th is National Frozen Yogurt Day. Fro-yo. Fro-yo. Fro-yo, bro. Yeah, fro-yo, bro. That's the hashtag, actually. Is it? No.

Holy shit. I should be in marketing. Yeah. It went away and then came back, frozen yogurt, right? That's correct. It was TCBY. And then that shit, the bad extra bad. And then it came back.

Yeah. It's the places where you put all the stuff on it. Yeah. Right? Hallelujah. Yeah. There's not many of those left, though, are there now? I like getting in there and dumping like a...

I'm always the one that uses all the cookie dough. You like the cookie dough? Oh, yeah. Okay. It's like, we need more cookie dough on aisle four or whatever wait that was just filled well yeah see that guy that guy yeah he ate it all he ate it all he's eating he's eating handfuls of it handfuls before he checks out i uh you know what i like when they have something coconut i like a coconut i have to put some fresh blueberries on there uh you know, they get you with the heavy stuff.

Yeah. Right? The hot fudge and stuff. If I own one of those places, you know how I would do it? As soon as you come in the door, you weigh your whole body. Yourself. Yourself. Okay.

And that way, no one's cheating because then you weigh them as they leave and then they pay as they leave. That way, how much ever more they weigh is how much they ate okay wow that seems because you know how much you know how people are snacking on that stuff before they tuck out oh so you're trying to catch the grazers the grazers on the yogurt bar i got it okay you know weigh them when you come in weigh them when you go out and minus the the uh i guess really nothing because you just if you ate it yeah see i think that's a good invention and there's really no way to beat it either no right because you unless you got a drink or something but i just serve no drinks just make it all about the ice cream fuck a drink dude i don't know drinks i mean what it what is yogurt if it's not basically a liquid?

Yeah, it's like syrupy ice cream or liquidy ice cream. It's liquidy ice cream. You know, there's still a TCBY in town. Yeah, there is. You know where it is? The country's best yogurt. Yeah. Do you know where the TCBY is?

Yeah, it's over there off of Patewood. Yeah. Right by the subway. Subway. It's the biggest. Old Chiefs. Old Chiefs. Chiefs for wings and fire water.

Yep. Fire water. Oh, so good. I could wings and fire water. Yep. Fire water. Oh, so good. I could use some fire water right now. I wouldn't mind some. Finally, Sunday, February 6th is National Chopsticks Day. Okay. So, go have some, I don't know.

Lomain or. Cream of some young guy. Yeah, there you go. I don't know. Some Moogoo guy pan some moogoo guy pan or is that that's yes that's chinese yeah yeah get some uh hibachi that's japanese japanese we go chinese hey chopsticks are universal right i think so asian have you seen the trend or the thing where people are playing like video games and they're eating potato chips and they eat them with the chopsticks so they don't get their hands greasy.

Brilliant. Pretty smart. I like that. It's pretty smart. So, uh, yeah. So celebrate, uh,

go eat your yogurt with some chopsticks. Yeah. Well celebrate both at the same time. Or you could eat, I could eat cookie dough with them. Oh yeah. Chopsticks. Yeah.

You could eat the toppings with the job. You could probably eat the yogurt if you just kind of wrapped it up. Probably could. So there you have it it's time for another absurd holiday there's no shortage of dumb things to celebrate a radcast social media holiday segment yeah dab dab it Leads us right into trends in the metaverse. You guys can hear that, right? I certainly hope so.

We have some real trends today, folks. And it gets real today. So in the metaverse, real estate sales are going through the roof in the metaverse. I'll bet they are. $500 million in real estate sales in the last year. It's expected to double this year. What? So far, real estate sales have been concentrated on the big four.

Sandbox, Decentraland, CryptoVoxels, and Somnium. Oh, Somnium. Okay. I was hoping you were going to say Somnium. I thought this was like prescriptions. I thought this was like a... It sounds like it. Wasn't one CryptoVox?

CryptoVoxels. Oh, CryptoVoxels. Yeah. I got some, you know, I got bad cataracts and need some CryptoVoxels. I need food for lunch. I need some CryptoVoxels.

I need some CryptoVoxels. I haven't been sleeping well, so I got some Somnium. Yeah, that's a great idea. I heard that really works. It's really good. When I stay up too late in the in the uh metaverse yeah i take some somnium i snort them up i crush them up and snort them you're abusing somnium at a really high rate yeah at a high rate it's a problem yeah i'm gonna send you to central land to

you know get off the it decentralized a little bit yeah 500 million dollars in virtual real estate and it's gonna double this year and so a lot of this is being driven because like Snoop Dogg bought a house and bought stuff

and people want to get next to him sure and like I didn't understand this because I thought the whole point of the you know the metaverse was like you can teleport anywhere

anytime so suddenly like land being gobbled up like I gotta be right here at this spot in the metaverse land land yeah bible yeah land land yeah bible land yeah that's the that's gonna be uh the christian metaverse bobble on it it was tammy fay she's tammy yeah not tammy maybe god rest her soul yeah whichever one of those people is left. Jerry Falwell? Yeah.

Is he alive? I don't know. Televangelist. Who's the newer guy? You know who I'm talking about. Nick, name a televangelist. Yeah. There's one whose last name is Dollar.

Crispo or something like that. Crispo Dollar. Yeah. If you want a real laugh, go look up. Joel Osteen? Joel Osteen. That's who's going to start the meta land. There you go.

Metaverse. Metaverses. Metaverse. Of the Bible. Yeah, that's excellent, actually. Yeah, you like that? I do like it. I don't, and I do.

Yeah, I don't really like the... Like, I don't. I don't. You know. So, yeah. Sandbox. Decentraland. Crypto voxels and somnium lots of real estate being sold and bought and i look we've said it on here like no one's fighting these trends but it's just it seems like a real opportunity to get your ass lost in money if you ask me

sounds like a dot-com bubble it's a little early maybe i don't know it's like like the early days of vr kind of to where it's like yeah it might it probably will we'll probably all be in vr land at one point but it might still be 20 years away and whether or not i want to buy some property on insomnia land or whatever the hell, you know, like ambient, ambient land, ambient planet. Good. You're on fire. Hey, hey,

hey, hey, good marketing. You paid for this stuff. I don't, I don't, uh, I don't see a scenario where I purchase anything in the metaverse.

No, your son might, my son might, he's an idiot though i'm just kidding he's actually very very smart sure and he probably already i mean what do you count like uh fortnight does that count yeah it's getting in there that's today that's today's actually reality of where this stuff is taking place it was in video games you know roblox which we've talked about so we'll see we will see um there is some issues going on

that's somewhere related to this so nft money laundering is a small but growing sector say it says chain analysis report this comes to us from the verge the verge.com in in the world of not surprised right money laundering with NFTs. No kidding. Well, I mean, Bitcoin. I think people use Bitcoin, right, to do that as well. Yeah. The report found a small but growing portion of activity

on NFT marketplaces that could be attributed to money laundering, which quantified this amount by tracking value sent to NFT marketplaces from cryptocurrency addresses known to be associated with scams. I actually did read a little something on that. That's pretty funny. The total tracked was around $1.4 million in Q4, but this year alone, it's going through the roof. Through the roof.

10x. Wow. Through the roof. 10X. Wow. Just this far. I'm like, you know, okay, we have open currency with no regulation, not really taxed. Anonymous, essentially. Anonymous, essentially, and NFTs selling shitty artwork for nothing, or for a lot that seemingly should be worth nothing,

but has value because it's being driven. And look, it's real. No one's being grouchy and saying this shit isn't happening, but the fact that it's Monday night is happening. What? No kidding. I can't believe it. I cannot believe it.

Yes, I can. Yep. In other news, I mean, I'd feel bad if we didn't. Trends in the metaverse. So, I thought this was interesting. Really interesting. So, Frito-Lay

is reimagining. I'm going to get into a lot of Super Bowl commercial stuff. Let's do it. It's get into a lot of Super Bowl commercial stuff. Let's do it. It's fun. A lot of it started to leak out. Okay. So Frito-Lay is reimagining Salt-N-Pepa's Push It

in a Super Bowl ad for Flamin' Hot brands. Frito-Lay is leveraging the massive state of Super Bowl to shine light on its Flamin' Hot Doritos and Cheetos. Okay. Push It. Remember? Push it, remember? Push it real good. We were in elementary school. Yes, we were.

That song is about sex, as far as I can tell. Correct? I thought so, but you know. I will say I had some Flaming Hot Dill Pickle Lays. Hallelujah. I thought they were a little spicy, but they kind of taste like salt and vinegar. I like salt and vinegar. I'm not a huge fan, so I was a little spicy but they kind of taste like salt and vinegar I like salt and vinegar I'm not a huge fan so I was a little bit disappointed

oh you're not a fan of salt and vinegar not really I don't know if it's the salt or the vinegar that bothers me I love salt and vinegar my kids love salt and vinegar chips too not every fucking body likes it everyone likes it Nick

of course of course i can't believe you did that to me nick no no he's just being honest you know uh yes also captain morgan i like this a lot i like these brand plays i do like frito-lay bringing back salt and pepper and i like all the flaming stuff, so sign me up for that. Captain Morgan brand has unveiled the Captain Morgan Super Punch Bowl, the company said. Super Punch, Super Bowl Punch Bowl, excuse me. Okay.

And it's a smart punch bowl at that. Oh. I'll get to that in a moment. The Super Bowl Smart Punch Bowl. Say that three times fast nope uh the company said to press release the punch bowls offer the punch bowl holds four gallons of liquid wow and displays the core of the game on the base in real time what oh yeah how the fuck does that work the punch bowl dubbed as the most unnecessary necessary invention in the history of sports.

I kind of like that. Yep, I can agree with that. We'll give that a ding. Measures over 18 inches in diameter, holds four gallons of liquid, and it can serve up to 32 people. I don't know. Depending on our party. It might be both of us. Four people, yeah.

How do I purchase one of those? You wish. Only 20 exist, and fans can win one by sharing their information on a microsite. Of course. Yeah. I like this a lot. I wish there was more than 20 of them. Yeah, that'd be cool.

Captain Morgan, having fun. I like it. Their marketing is fun. It is fun. When they did the captain thing, people would stand like that or whatever. They'll it. Their marketing is fun. It is fun. When they did the Captain thing, when people would stand like that or whatever. They'll take themselves too seriously. No.

And just like most people that drink it. Sure, sure. I don't... You like Captain Morgan? I mean, it's okay. It's okay. But, you know, when I'm drinking it, I'm definitely not taking myself very seriously.

No. Or taking your choices very seriously. Captain Morgan? Yeah, yeah, yeah. It comes and goes like... Yeah. Captain Morgan? Yeah. Yeah. It comes and goes like my choices at the moment. Yeah. Yeah. Who wants some Captain Morgan?

Yeah. I guess. My overall consciousness comes and goes. Yeah. In the tank. In the bowl. Yeah. Punch bowl.

I'm not a big rum guy. Yeah. But, you know, once you get going... Yeah. I'll take rum. It's not bad. Yeah. It's not bad. I like a dark rum. Sure. They have a, what's it called?

They make like BBC, I'm going to the Caribbean here soon. Yep. They make a couple of things called BBC's Bananas at Bailey's and has dark rum. Sure. And very tasty. And then there's another drink that I'm forgetting. This is bad radio, but I can't remember the name of it.

It's really good though. It has dark rum and like orange juice and like pina colada mix. Sure. Yeah. Yeah. What is that? Painkiller. That's what it is.

Fair enough. Got it. I'm going to go drink some rum, I think. Yeah. Hungry and thirsty. If you come to go drink some rum, I think. Yeah. I feel like drinking rum now. Hungry and thirsty if you come to the Radcast. But, hey, hats off, Captain Morgan. I like the play here.

Yep. Smart punch bowl. Pirate hats off. Pirate hats off. So Budweiser's coming back. They're bringing the Clydesdales back. Of course. Emotional play here.

Turning to a familiar emotional formula as it comes back to the Super Bowl after taking off last year. The Ad Stars, a Clydesdale and a dog. As they do. As they do. Comes to you from Ad Age. Thank you, Ad Age, for letting us know about Budweiser coming back.

Yeah. Not going back. So this was interesting, and Nick and I had an interesting discussion about this. So Joe Rogan had a little controversy this week for the last couple weeks from a guest he had on. How dare him have on someone with an alternative point of view? He had a lot of backlash and a bunch of older artists that, you know, I give them props for their day, and certainly people listen to them, Neil Young, Joni Mitchell, a few others.

Pulled their music for Spotify because how dare him fight the narrative that there might be opposing points of view. Yeah, and so his response was he'll try to be more balanced, right? Wasn't that what he kind of said? Yeah. But here's what's really interesting

so these artists these older artists that uh may or may not have already seen their day thought pulling their stuff was really going to matter well it's done absolutely nothing to spotify's subscriber base no one left no one's leaving and it might have actually ticked up a bit well if you if again if you subscribe to All Press is Good Press. I subscribe to Has Been's or Was Been's, and they have no impact. And I also think that everyone's wising up that we're still in a free country.

Right. It is interesting that all the artists that... I don't want to say all because I don't know for 100%, Right. It is interesting that all the artists that, I don't want to say all because I don't know for 100%, but it's from the 70s and 60s and 70s. I wonder why that is. I don't know. I just think, look, I'm not a conspiracy theorist. I'm not Joe Rogan.

I think some of the things he says is fucking stupid. But I will fight to my death on his right to say it and to have opposing views, especially when, at best, the data on a lot of things is suspect. And I'm not an anti-vaxxer. I'm not a conspiracy theorist. I'm not saying any of that.

You hate dogs, though, to be clear. Yeah, dogs are not my favorite. But I am saying we're allowed to have an opinion, and we're allowed to voice concerns about the mismatch of data and opposing points of view. And, you know, it's just bullshit that you can't, like, share an opinion. And I get the point, well, he's got influence, and if he has influence, people start thinking this.

Okay, i understand that but it's still a fucking free country yeah and and to me that's or you said well man you can you can you can say pretty you know you can't yell fire in a crowded theater right yeah you can say what and if some if he says something off the wall and some dumb dumb believes it what are you gonna do yeah well what are you gonna do that person Yeah. Well, what are you going to do? That person was going to believe anything they heard anyways. You know what I mean? Exactly. So like,

what are you going to just, yeah, no. So we're allowed to believe one level of truth and one narrative. But as you can see, not everyone's falling for it. Cause Spotify's numbers are sitting still. Yeah. Even though people,

a lot of older artists are, you know, fighting it. I do like this Michelob Ultra. It's partnering. I knew you'd like that. I do like an Ultra. Yeah, you do.

And supposedly there's a Nike next Nike. Hey, that's branding for you. Sure. I wasn't even talking about it. It's because it's sportswear. But Budweiser is coming out with like a zero-carb beer. Zero? At the Super Bowl, supposedly.

We'll see about that. We'll see. But Michelob Ultra is partnering to launch the brand's first sportswear collection, known as Michelob Origins. The campaign reflects Michelob Ultra's shift towards marketing itself as a healthy lifestyle forward brand. Okay. I know it's a little bit of a disconnect right and i know i i have a soft place in my heart for ultra so much

i do like this though because it's it is a healthy alternative for beer it's a light lighter beer healthier sure i like pounding 14 of them in the summer and not feeling as hungover as I would have it plays into my healthy lifestyle and I'm going to wear one of these origin shirts and it will make me feel even less guilty I like that

I'll do quasi hungover sit ups in my sports wear do you have any idea what they look like are they like the old pepsi or coca-cola shirts where they have the thing across no no they're all right they're actually pretty fashionable oh really yeah they've got a hispanic flair to them too you do yeah i don't know yeah i do have an hispanic flair you do sometimes riano that's what my teacher used to call me really yeah i didn't take sp Spanish. I'm still pretty good at Spanish.

Yeah. Yeah. I don't know. I can say La Boca. Oh, shut your fucking mouth. Oh boy. Gotcha.

Nick liked that one. Yes, yes, yes. And that's our article today, my friend. That was great. I thought the news was good.

I like my printed out notes. I did. I think that made an order. So efficient and official as well. I liked great. I thought the news was good. I like my printed out notes. I did. I think that made me an order. So efficient and official as well. I liked that. I reminded me J H underscore comedy on Tik TOK. That's me. Go follow this guy.

See more of his pranks and antics. Like my little goof about my spoofs that I like to do. Yes. Also more to come on up and coming excited about that project. Joe's involved. Yep. All the greatest hits. All the good guys.

Sean, Joey. These guys are funny, and we're bringing it to you. And Greenville isn't going to know what hit them. Buckle up. Buckle up. That's all I can say. Yep. More to come on all that.

Anything else from you, Joe? Man, no, I think that's about it. I mean, I feel very fulfilled right now. I'm going to go make some homemade soup. I am too. And maybe buy a Michelob Ultra shirt or some pants. Yes. We appreciate everyone out there.

You know where to find us. We're at theradcast.com. Search for Michelob Ultra. You'll find all the greatest hits. You'll probably find like 17 episodes. Probably. Who knows? I'm at Ryan Alford on all the platforms.

Find me on TikTok. Go find Joe Hamrick, J-H underscore comedy. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.