Right About Now with Ryan Alford - Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today
Episode Date: January 7, 2022Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse and talk about the iconic handset Blackbe...rry.Here are today’s latest topics:Taco Bell Launches Taco Lover's Pass Subscription Nationwide With 30 Days Of Tacos For $10.Pepsi Announced Today That It Will Be Launching A Limited Re-Release Of Crystal Pepsi, The Brand’s Infamous Clear Cola Product That First Hit Supermarket Shelves 30 Years Ago.Best Buy Launches In-House Media Company.How Marriott Is Looking At The Metaverse As A Marketing Tool.Corona Debuts Non-Alcoholic Beer With Vitamin D.Quickbooks To Air First Super Bowl Spot For Its Own Brand. Kfc, Beyond Meat Ready Nationwide Plant-Based Chicken Rollout.Amazon’s Alexa And Cisco’s Webex Are Heading To Deep Space On Nasa’s Upcoming Moon Mission.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Transcript
Discussion (0)
Corona is debuting a non-alcoholic beer that has vitamin D.
It's the only D they got.
That's a good way to take a bunch of D in, I guess, right?
It's kind of like the old way of like, you know, you'd wear something, do something to say that you're rich.
Sure.
But now NFTs are just like the rich kids saying they're rich.
Or they're not rich and they're trying to look rich.
Taco lovers pass.
Hey, look, this is smart.
Good way to get people signed up to the...
It also opens like some secret menu or something within the app.
Did you ever have a Crystal Pepsi?
Oh, yeah.
Was it good?
Weird.
I mean, supposedly it was just Pepsi that didn't have the coloring in it.
Here's the tip.
When you're doing press releases, you need better statements than things like this.
You're listening to the Radcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up?
Welcome to the latest edition of the Radcast.
It's Friday, January 7th, 2022.
Whoa, I'm in the future, Joe. You had to think about that one.
Space travel.
When you're a kid, do you ever think you'd go
2022? I guess we could have done the math
to figure out we'd be living then, hopefully.
Yeah. You know what
is weird is thinking about
eventually we're going to die.
So it's going to say, I probably will.
It might not be long.
Nick.
It's going to say 1970 something this. I probably will. It might not be long at this rate. Nick, it's going to say 1970 something.
We won't tell the exact. But to 2000 and like 30, 40, that's going to we're going to look like futuristic spacemen, bro.
I think we are.
Yeah, I already am.
Yes, congratulations.
We are.
But it's Friday, January 7th. We're the end of the first week of january indeed it's been a good first week we've got uh lots of news to cover this is our weekly
marketing and advertising news and and news of the weird interesting and different yeah exactly
it's kind of expanding the bizarre pop culture things we
want to talk about and first on the list you know i brought this up pre-episode i thought it was like
you had to kick it off but did you know beavis and butthead are returning i did not know that
before you told me yes paramount plus is they've contracted mike judge so you're going to get
beavis and buttheads as older as their age would be now,
I guess, as like our age.
Because they kind of were coming up.
Pretty close.
Probably in their 40s, early 50s.
I don't know.
Sure.
They had sketches of what they're going to look like,
and it was what you'd expect.
Pretty much what you'd expect.
Were they like fat gray hair,
or were they like just taller versions of themselves?
Fat.
Sure. Receding hairlines shitty looking further than they were even when they were yeah yeah it was already or you're
seating a bit it's already questionable so it's coming out on paramount plus this summer but uh
i was like okay let me check that out do you think we'll get any kind of office space sequel if mike
judge is working with them maybe that could all that i'd watch that i would yeah it's kind of office space sequel if mike judge is working with them maybe that could all that
i'd watch that i would yeah it's kind of kind of a tragedy that it never transpired yeah it came
out of a cult classic it probably didn't make shit for money like the first i don't know year
or two it didn't and then it was just yeah cult classic yeah sold a million i don't know vcr tapes
it was vcr first was a dvd oh geez i don't know i don't know who knowsCR tapes. It was VCR first. Was it DVD? Oh, jeez.
I don't know.
I don't know.
Who knows?
That's one of the funniest movies.
Someone let us know.
DM us.
And then, you know, playing a little bit of a somber song,
if I'd have thought about it, I'd have loaded up like, I don't know,
like a funeral recession.
But Blackberry officially died this week.
They're done.
All legacy devices will lose text call and data functionality
in the coming months completely well i think so you go to you have got to retire yours yeah
i i've got the trackball on mine and everything did you ever have a blackberry once i had one
for about a month it had that that ball on it keyboard was great but i was like this
sucks otherwise.
Sucks, yeah.
The OS was terrible.
What's the newest BlackBerry that you could possibly get?
Who fucking knows?
I don't know.
I mean.
The StinkBerry.
Yeah.
I don't know.
I think if you still have a BlackBerry, you probably deserve whatever you get on that one, right?
You know there's some holdouts, too, because people are like diehards.
They're like, I've got my BBM Messenger, and I've got everyone on it, and my keyboard, I can't live without it.
Somebody's like crying in their basement.
I worked with a guy probably five years ago, we'll say,
that they gave it.
We had company phones, iPhones, but he still used his BlackBerry.
Not even a new one.
I'm sure he did.
It was like, ooh, buddy.
Is he a dork?
Are you kidding?
Are you serious?
Yeah. Yeah. he did it was like oh buddy a dork are you kidding are you serious yeah yeah and if he's listening to this sorry buddy sorry buddy not sorry also it's been a good week for the radcast if you didn't
miss we started with a bang on tuesday grant cardone joined us excellent episode i kind of
listened back to it a couple times and A lot of good tips. If you're
looking for real estate investment, you need to listen to this episode. If you're just looking
for motivation, Grant's motivating, dude. He's a billionaire. I don't like to be too motivated.
I don't like to be too motivated. Yeah, so you won't listen. I like to hang back a little.
Yeah, hang back. No, Grant was cool. Hoping we might get him to Greenville next month.
So hold that in your secret box.
Well, you just told everybody, though.
You know, it's true.
Our audience is growing.
The secret's out.
The secret's out.
But Grant might be in Greenville.
We might film it, and it might be really cool.
Let me know.
On his private jet just flying into GSP.
In the parking lot. Yeah, probably his chopper coming right in he's got what are those what are those planes
that yeah he's got a chopper right in on top of the roof here of our our building that'd be the
badass that'd be the coolest thing ever oh grant's here yeah he's coming in hot. And, you know, as a first, I don't know that there's –
I haven't found anyone.
Back-to-back, Grant and Elena Cardone.
That's right.
Grant's awesome wife is on Tuesday's episode.
You don't want to miss that.
She was raw and real and cool as shit.
And she had a lot to say.
I'm going to also say hot.
You don't have to say it.
I'll say hot.
She's a beautiful woman.
Yep, hot. And Grant's done very well for himself you know money yeah beautiful wife you know so
kudos to him the whole package cool name it's a cool name as well yeah exactly so uh elena was
cool that's coming up and then it just gets hotter from there, folks. The rest of the month blows out.
And if I could talk about it, the guest list coming up for February is looking extra nice.
You're not going to talk about it?
No.
I'm going to let that tease out a little bit because we've got a couple on the hook that could really blow it out of the water.
Really?
Yeah.
So I'm going to leave it there.
Okay.
Just keep watching the stories.
Keep watching the live feeds.
Sure.
And we'll see what happens.
My imagination is running wild.
Yeah.
With who it could be.
Hallelujah.
Yep.
Very good.
And, you know, what about with you?
How's the week been?
It's been good.
It's been good.
No real huge anything.
I did a little read for a commercial for this company.
I won't say the name of the company.
Give them free press.
Yeah, don't give them free press.
They're going to pay for that shit on Gradcast.
They're going to pay for it.
And you've been working on the other projects.
Yes.
A good bit.
So that one's getting pretty exciting.
Yes, it is.
Pretty exciting.
It is.
And I think we're going to be ready to talk about it more next week.
Okay.
We've got a couple things, getting all the contracts in order.
Okay.
And feeling like next week might be the week.
Do I need to bring my lawyer?
Yes.
Okay, Nick, I need you to be here next week.
Nick will be here.
He's my lawyer, too.
Oh, that's a conflict of interest.
Yeah.
It might not work out.
Okay.
We'll figure it out.
But, yeah, with that, I think we'll start, you know, everyone's favorite segment.
Okay.
It's time for another absurd holiday.
There's no shortage of dumb things to celebrate.
A Radcast social media holiday segment.
Yeah!
That's been stuck in my head all day already.
Oh, yeah.
Now it's definitely stuck.
Oh, yeah.
So, yes.
It's time for, I mean, the song is fun, but the holidays are serious.
No, I take this very seriously.
Yeah.
I mean, and especially the first one, which is today, January 7th.
There's a couple.
Okay.
As usual, we're right on the cutting edge.
You get really, really ahead of these.
You need to be posting right now.
If you're listening on Friday, and if you happen to be on our live feed, which may or may not be the day before, you could be getting ahead.
It's a good way to get a jump on it.
It is.
So the first one, National Bobblehead Day.
I like when you said bobblehead.
You went like, bobblehead.
Yeah, if I had to shake my head.
Do you have a radical bobblehead of you?
What do you think?
Yes, I think absolutely.
Read my lips.
I don't have a read my lips, yes, so I would have played it.
Right.
I'd like to see that
that's sounds hilarious yeah it is uh so national bobblehead day okay so i i would have thought
i attribute this to baseball for some reason yeah so i thought like baseball season or something
giveaways like yeah yeah i know it i know now everyone does it but didn't it kind of start
baseball-ish is that just my imagination no i think you're right i think it started with like baseball giveaways you'd have like the yogi barra bobblehead yeah but now it's
like the pop the funko pop figures are more the i think we need to get bobbleheads of each i think
you can get them custom made now probably i think we're gonna get one for each of us so they sit
there and and we'll keep a fan on them so they're just so they're tilting the whole time we'll get
one for nick too can we make that happen yeah
we're gonna get a camera for nick and i might we already have mics we're just gonna get a camera
for nick because he needs to be allowed to voice right and respond to some of our criticisms
we're really just picking on we'd give him a mic but we'll have it turned off
yes that but he would hear himself so he'd think that he was getting to respond. Well, but now he knows. We'll figure it out.
Yes.
Also today, on a more serious note, it's National Tempura Day.
I mean, I take my tempura seriously.
Yeah, you do.
You only use the best panko to coat it.
The best panko, breadcrumbs, and the best soy sauce.
Absolutely.
Whatever comes from Ali.
Right.
Whatever they have when I'm there, that's it.
Yeah, I mean, I use chopsticks when I eat tempura.
Sure.
You use chopsticks when you eat soup, too, which I thought was weird.
It takes me about three hours.
You're shoveling drops.
I'm like, oh, can I get it in?
Yeah, nope.
Eventually I'm just lapping it up out of the soup bowl.
Like a dog.
Yeah.
But yeah, so bobblehead day and tempura day
kick off the serious social holidays.
That's mind-blowing.
Now tomorrow, we've got we've
got a lot so just get ready okay prepare you i'm trying for everyone listening just buckle down
because we've got a lot on on saturday january 8th and first is national argyle day are you an
argyle person like the socks yeah like the i guess the the, Argyle. Is it a pattern or Argyle shirts?
Is it a pattern?
Nick?
Is it a pattern?
Is it a pattern or only socks?
I think it's a pattern, yes.
I don't have any Argyle.
Oh, I do, for sure.
Do you?
I never wear them.
Maybe I do.
Maybe I have a pair of socks.
I probably do, actually.
Well, there's a good place for them
um
when you celebrate
the second day
which is
National Bubble Bath Day
okay
where you can
wash your eye golf
soak your eye
argyle socks
right in the bubble bath
I really might
try to talk Nicole
into the second one
argyle
argyle
yeah
some lots of
argyle bubble bath
yeah we're sort of combining these what the fuck are you
talking about yes no we i think we might have a babysitter on saturday uh-oh it's like see a
little bubble bath time hey all right okay i kind of got him into it let me know how it goes well
and we'll share don't let me know how it goes. I'll need to be there. I definitely won't. Okay, good. Good. Thank you.
I absolutely will not.
Thank you.
So, and maybe we'll share some English toffees because it's also English toffee day.
Okay.
We'll feed each other toffees.
Oh, like all stuff your teeth and shit?
It's like, this is the worst candy ever for bubble bath day.
Argyle, bubble bath, and eating toffeeffee and just breaking your teeth on English toffee.
Yes.
Perfect.
Well, it's also National Vision Board Day.
Okay.
Are you familiar with vision boards?
I'm aware.
I do not.
Do you have visions?
I have visions occasionally, but I don't put them on a board.
You know what I mean? Yes, I would. Do you have a vision board have visions occasionally, but I don't put them on a board. You know what I mean?
Yes, I would.
Do you have a vision board?
No.
Nick?
Vision boards?
No.
Nick looks like a vision board kind of guy, though, maybe.
He might be.
You should see him organize some chords.
His chord diagrams are kind of like a vision board on themselves.
His chord game is A1.
A1 chord game.
It sounds like it's Nick's new album coming out next week.
I guess because it's January, so let's get the vision path going.
And I'm doing some things for our team meeting next week that are in this realm,
but maybe I need a vision board.
Maybe you do.
You know.
Maybe you do.
I'm not.
Yeah, I don't participate.
It's also Winter Skin Relief Day.
What?
Sponsored by Chapstick.
Sure.
Right.
I was going to say Juergens Lotion.
Juergens Lotion.
Winter Skin Relief Day.
A company had to have made that up.
That's one of the weirdest ones we've had.
Yeah.
Right.
Winter Skin Relief Day.
But it's not to be, not to overshadow world typing day as well
oh on saturday okay a lot going on a lot going on bubble bass argyle argyle socks or shirts i guess
it's a pattern so i guess typically world typing day would be on a weekday just so happens it's on
a saturday saturday that's the one you gotta type it That's the one day I'm not typing. So you've got to type it up.
That's the one day I'm not typing.
Is it count typing on an iPhone now?
Oh, because yeah, I would do that.
Mm-hmm.
Not a BlackBerry though.
I mean, no one really...
Not a BlackBerry.
Perfect.
Absolutely not typing on a BlackBerry day.
No.
It's possible.
You know what?
Like office space style.
Whatever the day it truly goes down
needs to be smashed with a sledgehammer
BlackBerry day.
When it completely goes down.
There's your social idea.
Here's an idea.
If you have a BlackBerry,
destroy it in a creative way
and send it to us?
I don't know.
Is that possible?
Who's their next likely competitor? An Android? Something with a keyboard? I don't know. I don't know. If you're like. Is that possible? Who's their next likely competitors?
Like an Android, something with a keyboard?
I don't know.
Like they should do that.
Motorola.
What are those things called?
Something kick.
Sidekicks or whatever.
Yeah, the sidekicks.
Yeah.
They don't have those anymore.
No.
I sure hope not.
Yeah.
But yeah.
So there's January 8th.
January 9th being Sunday.
There's so many.
We can only get actually three days this week.
Is National Apricot Day on Sunday?
Do you like apricots?
I don't know.
You've never had one?
I feel like I probably have.
It's kind of sweet, especially dried apricot.
I don't know if I've had a fresh apricot.
Sure, okay.
Really sweet.
It's towards an orange, but not quite as tart.
That sounds like a good comparison. Yeah. I, okay. You know, really sweet. It's towards an orange, but not quite as tart. That sounds like a good comparison.
Yeah.
I think that's actually in the Webster's.
So, yeah, it's kind of like.
Kind of like an orange, but not as citrus tart.
Yeah, bro.
And this actually, and I know I joke and I say serious,
but it is National Law Enforcement Appreciation Day as well on Sunday.
On Sunday. The only one that I think I'm going to tell you right now, if Enforcement Appreciation Day as well on Sunday. On Sunday.
The only one that I think I'm going to tell you right now, if you do any of these, do that one.
That's probably the one you should do.
Yeah.
The apricots can wait.
The apricots can wait.
You're not going to call an apricot because somebody's breaking into your house.
Exactly.
They serve and protect, and if you want to cancel them, I'll cancel you.
Cancel your face, bro.
Yes.
Static Electricity Day is also sunday that's shocking okay
all right all right i'll just see myself read my lips no thank you good night yeah good night
you're done here it's gonna be monologue from here on out yeah just an empty chair and you're
just pretending i'll put a cardboard cut out of you that's great actually you know i think anybody that works here would
be chomping at the bit to have this spot right this coveted spot coveted spot it is pretty
coveted it is coveted i beat out a lot of people i beat out a lot of people you did You did overcome a lot. No more drooling.
No.
You know.
You know what I'm talking about.
The nose back, yeah.
Yeah.
Nose back in shape.
Shape, yeah.
Drooling.
You're not going to sing for us, are you, Sammy?
If you haven't seen Fletch, that's where these quotes are coming from.
It's also National Sunday Supper Day.
quotes are coming from yeah uh it's also national sunday supper day i don't know if this is religious thing or if it's like i don't it's not like the last supper i mean it's like sunday supper so you
would think that that one is the first sunday of january because that can't be a you can't have
that one on wednesday yeah sunday supper day you You have Sunday supper?
No.
No.
We eat.
Sure.
You have a meal.
Sure.
We do eat on Sundays.
Sure.
I would say Sunday night would be the more likely to have takeout.
Yeah.
Just because my wife is like, I don't feel like doing this today. Yeah.
We do a lot of takeout.
I do a lot of grilling sometimes on Sunday nights.
We do.
Yeah. You know what? Yeah. That's true. We do a lot of grilling sometimes on Sunday nights. Yeah, you know what? Yeah, that's
true. We do a lot of grilling on Sunday.
Smoking at the smoker.
Finally, on Sunday
is National Word Nerd
Day. Word nerd.
That's a tongue twister. Yeah, word nerd.
Word nerd. What are you supposed to do on that day?
I don't know. Crosswords?
Read the dictionary? Yeah, I don't know.
But if it is your day, happy.
I'm flabbergasted.
Ooh.
Ooh.
That's a big one.
I wouldn't even know how to spell that.
Don't try.
No.
Nope.
No.
I'm just going to say I do know how, but I'm not going to say it.
Exactly.
Yes.
And that's your social holidays.
It's time for another absurd holiday.
There's no shortage of dumb things to celebrate.
The Redcast social media holiday segment.
Yeah.
She's a DX.
You did get a raw last week.
I did.
That's why you did it. I did oh i'm all jacked up
on professional wrestling right now oh yes was it good though it was good okay it was a good episode
i will tell you that it's three hours long which is so long it's so long uh the end part but and
because it was like right in front of us and i think i told you like a couple of guys like
bumped into me made the whole rest of the part made the whole rest of it better so the very
last match was better than the whole rest of it okay that makes sense so who's like the star
in the wwe now is there like the star yeah so brock lesnar's back okay is he big yeah he's i
know he's big he's big large uh you look a little bit like Brock Lesnar, but without the weird...
He's got a weird shaped head, kind of.
Anyway, that's why you wear the hat.
Roman Reigns is the big star, but he's got COVID, I think.
Okay.
So people like Randy Orton a lot.
All right.
The Viper.
Is he good or bad?
He kind of operates in the...
Yeah.
The nebulous area? Yeah, he's exactly... Word nerd. Hey. He's kind of operates in the yeah yeah the nebulous area yeah he's exactly word
nerd hey he's kind of a good guy right hallelujah but uh he operates he's like an anti-hero type
dude okay i know a little bit probably too much about this you know way too much my i have a son
that's 13 everybody that's we watch together it's bonding it is bonding it's time for another
little segment trends in the metaverse
you hear that i come from it came from above oh my gosh it is time for trends in the metaverse
and we have some some pretty cool ones this week you ever shop at h&m no i'm aware of it it's a good
there's one in spartanburg like a outlet store yeah trendy h&m in spartanburg i saw one sparkle
city they had a really cool one in vegas in uh in the forum shops at uh caesar's yeah and they
had them in new york when i lived there on like every other corner. And it's inexpensive, but it's like I think a cooler Gap.
Like Gap's kind of meh.
I mean, yeah, you get your basics there, but they never fit me right
because like I'm not a fat guy, but I'm big, broad shoulders.
So every shirt from the Gap, it's like, yeah, it fits me in the shoulders,
but it's like out here.
Right. shirt from the gap it's like yeah it fits me in the shoulders but it's like out here right so uh
but h&m has a double x slim fit okay which in and of itself sounds like contradiction it does
but they do have and it fits me perfect broad shoulders but it's slim in the torso torso area
you know and they have one in spartanburg for some reason they do i've never been to it but it's there supposedly no offense anyone from spartanburg it just doesn't seem like
i actually will say offense to anyone if you live in spartanburg you shouldn't get out get out now
we told you to but h&m has now has a store in the metaverse where you can go and do virtual shopping
and it's on the seek city platform c-e-e-k city they have their own goggles and
everything seek c-e-e-k c-e-e-k c-e-e-k double e-k c-e-e-k huh yeah seek city okay unless it's
kik and i just yeah it sounds like kik it like Keek. It might be Keek.
I might be butchering it.
Keek Kitty.
Would it be Keek?
I have no idea.
Nick, weigh in.
What do you think?
Keek or Seek?
Seek.
That's what I thought.
Officially Seek.
We're going to call it Seek City.
H&M has a store there.
You put the goggles on.
You can go virtual shopping and do all this stuff.
Spend actual money?
Yes. Virtual currency if you buy it seek see seek has its like own currency on the blockchain its own virtual goggles slash world being city sure they kind of have all this stuff i was like i
hadn't even heard of them there's so many of these things popping up yeah i'm like how do they know
which one to go with you know yeah i don't know. Is it just personal preference? You try them out? They've been very involved with artists and music.
I saw Lady Gaga was on there,
and others have had virtual experiences.
And now H&M has a store there.
So check that out.
I'll never know.
You'll never know.
Seriously.
I'm going to get you a pair of goggles.
Okay. Like swimming goggles. Yeah. You're in the metaverse. It's called the ocean. seriously i'm gonna get you a pair of goggles okay and you'll never like swimming
you're in the metaverse it's called the ocean wow everything's
slightly darker this is weird there's ariel
a little crab yeah a little Sebastian i believe Sebastian yeah whatever it is is that right
yes knew it yes we're going to nick a lot for a lot of information today yes we are um have you
been seeing like just in your general realm of you know news and kind of watching stuff have you been
noticing like the metaverse and nfts like creep up into every you know just like general behavior
nfts in particular yeah it's just everything has an nft i mean trailer park boys
have nfts like are you kidding me yeah i've read somewhere today that's someone i trust that isn't
usually just like you know an old guy saying like you know whether things are you know just because
it's new like it's oh it's just a fad you know he's usually pretty smart about stuff and he was
like right now he thinks it's just like a how it's kind of like the old way of like you know you'd wear something do something
to say that you're rich sure but now nfts are just like the rich kids saying they're rich
or they're not rich and they're trying to look rich yeah hey good for them man yeah enjoy it i mean i don't i can't i don't see a scenario where i own an nft
unless a certain tv show became an nft you might okay well sure sure why is there a certain rad
why is there a radcast nft well how do you know there's not gonna be uh well i don't know that
rhymes jesus sorry spill the beans on that one hey don't give it away i'm just kidding
we'll see we hey i'm exploring all realms of possibility you're on the cutting edge yes any
way that we can get this in front of more people the the content that we're putting together joe
it's unbelievably good then i don't see why we why don't we have a million viewers or listeners? It's coming. Yeah? We're in the top, like, 95 percentile of business podcasts.
Really?
But to get to Joe Rogan levels, it's like that extra.
It's kind of like golfing.
Like, you can be a scratch golfer, but the pros are, like, a thousand times better than you.
He's been famous for a minute, too, though.
He used to have the old Fear Factor and all that business.
Yeah, it helped
yeah it takes a while it takes a village it takes a village that's why we might we need all realms of
of promotion like my sweatshirt today if you're watching the video or the live
we do have merchandise this is one of them and there might be a radical af uh model coming out
what hey i like that. Look out.
I have a Radical sweatshirt also.
I did not wear it because it's too hot in here.
It does get hot in the studio.
Too hot in the hot tub.
Too hot.
Nick is wearing his, though.
He is.
It looks wonderful.
It does.
You look very handsome today.
Yes, it does.
It does look great.
And we're going to keep it light today with the trends in the metaverse
because there's a lot out there and there's some news coming next week.
So we're going to end it.
Trends in the metaverse.
You guys hear that, right?
It's coming from somewhere.
And we've got some important news okay to get to this official
news segment here we're getting to the real nitty-gritty the heart of the heart of the
marketing and advertising news and i and i do like this play from a loyalty standpoint and taco bell
launched today their taco lovers pass which is a subscription that gets you 30 days consecutively of tacos for $10.
Yeah.
With the pass, you can choose from seven different tacos that's going to come.
I think each day they're probably going to duplicate,
but you can have one of those seven each day.
It's kind of brilliant because who eats one taco?
No, you're going to go spend more money.
Yeah.
But to get that one, hey, $10 for 30 tacos.
So what is that, 30 cents a taco?
Sure. Am I doing that math right nick math uh 30 tacos in 10 days something like it made 33 cents i don't know i can't calculator i'm not where's our calculator
i'm gonna turn my brain i can't think about everything we've got to think about and do that
nick was gonna do the math while I talk and feel some dead air.
Which we can do well. We are having a conversation.
Having a conversation about tacos.
What's the official math?
What's the official math?
Do $10 is it $10 divided by 30?
Yes.
I think so.
33 cents. I had it right.
Thank you very much. Thank you.
If this was the Price is Right,
you just won yourself a blender right there, buddy.
I hope so.
Or a taco pass.
Hey, good point.
Nice callback.
Taco lovers pass.
Hey, look, this is smart.
Good way to get people signed up.
It also opens some secret menu or something within the app
where you can get the free taco and different things.
So good play by Taco Bell and the brand stand.
And it's playing into all these subscriptions for everything else.
So why not have a fucking taco pass every time?
Here's the only problem.
Yeah.
Eating Taco Bell for 30 days straight.
This isn't about your health, Joe.
Okay, fair enough.
Let's not overthink it.
It's a marketing podcast.
So yeah, it's not a health podcast. No, it it's a marketing podcast so yeah it's not a health
no i mean i i personally wouldn't eat 30 tacos in a row i just like the play because there are
people that do yeah my son probably would yeah you just got to get them there i don't know if
that's the thing is you buy your kids this pass and it's like mom i gotta go to taco bell yeah
is that what your kids sound like yeah yeah squeaky teenager voice my kids aren't quite
there yet but my son's voice is like hey can we go to taco bell taco bell so so yes 30 consecutive
days don't worry about your health just worry about your taco loving frenzy don't even think
about it don't even think about your health just do. This is another fun one. I think you'll remember this, Joe, and I certainly do.
Pepsi announced this week that they are launching a limited release of Crystal Pepsi.
No, they're not.
Yes.
Oh, my God.
The brand's infamous clear soda product that first hit the supermarket shelves 30 years ago.
We were 14 when this came out.
Wow. Or younger. when this came out. Wow.
Or younger, I don't know.
The new stunt plays into the growing trend
among brands attempting to leverage 90s nostalgia.
90s nostalgia.
Did you ever have a Crystal Pepsi?
Oh, yeah.
Was it good?
Weird.
I don't remember it.
It didn't.
It supposedly was just Pepsi that didn't have the coloring in it.
It had a little bit of a weird flavor to it.
Yeah.
I don't know that I ever did a blind taste test,
but I remember going, whoa.
Your brain goes like Sprite.
Yeah, and then it tastes like cola.
It tastes like cola and didn't taste exactly like Pepsi,
which means it didn't taste like Coke.
Right.
We've had the Pepsi-Coke conversation.
Which means I probably didn't drink, but yeah.
We've had the Pepsi-Coke conversation. Yes means I probably didn't drink much of it. We've had the Pepsi-Coke conversation.
Yes.
I'm waiting for them to bring back Zima.
Oh, I think it already came back.
I think they had a play on that.
I think they did, yeah.
It's already come and gone.
That was not good.
No.
Unless you put a Jolly Rancher in it.
Jolly Rancher in it.
Exactly.
Which I think I did once.
Probably.
Probably at a party.
Yeah.
And then probably everyone destroyed you. Like, dude, what are you doing what are you dude what are you doing i'm like uh it's watermelon that's
all i had it tasted like ironically i hate watermelon jowler ranchers do you cherry grape
or cherry cherry grape or cherry they have the blue ones there's blue raspberry as well. Not a fan. Read my lips. No.
Okay.
No, thank you.
No, thank you on that at all.
I don't mind the blue raspberry, just for the record.
Yeah.
Even though it was Cardi B, I'm going to pause there on our news articles
because I was at the gym this morning and working out.
I didn't see you.
I was there, too.
I didn't see you.
Yeah.
You must have been hiding underneath the see you. I was there too. I didn't see you. Yeah. You must have been hiding underneath the medicine balls.
I was having breakfast.
They fell on top of you.
They did.
It hurt really bad.
Yeah.
But a certain track came on and reminded me.
And this whole freaking album is good.
Nicki Minaj.
I remember this. I'm the best.
I'm the best from Nicki Minaj.
That whole freaking Pink Friday album is amazing.
Listen to the whole thing almost during my workout.
I'm like, damn, Nicki's got it going on.
And her latest song, Seeing Green, is a jam too.
Yeah.
I don't know.
Yeah.
I'm going to have to believe you.
That beat's got it rocking right there.
Nick, I think we're going to work that into the Radcast somehow.
I don't know how.
Work it in.
I'm digging it.
Just work it in. Work it in. Work it in. Work it in. I'm digging it. Just work it in.
Work it in.
Work it in.
Nicki Minaj has got it going on still.
But that album was bomb diggity.
Call us, Nicki.
Call us, Nicki.
We'll get you on the Radcast.
Maybe that's the guest that you're talking about.
Hey, don't give it away.
It's not.
It might be.
It might be.
I don't know.
We can make anything happen on here on the Radcast.
Literally anything.
Anything.
I mean, Greg Cardone was on this week, too.
I mean, right?
You know?
Heidi Montag's on in two weeks.
You know?
Come on.
Anything happens.
I forgot about that.
Bruce Buffer was on.
Don't make me.
Don't.
I know.
All right.
That's so loud.
Oh, my God.
That's so loud.
Oh, my God.
And now it's time for the Radcast with Ryan Alford.
There's no limits, Joe, to what can happen on the Radcast.
You're a no-limit soldier.
But I'm digging that.
That's going to be on my workout playlist the next two weeks.
Cool.
I'm getting cut up for Turks and Caicos.
Yeah.
Oh yeah.
Yeah, I'm not,
I'm not going to do that.
Oh yeah.
I'm not going to Turks and Caicos though to be fair.
I got to get my Tupac back.
Tupac.
Tupac pack back.
On our next news article,
so all these brands
are launching
in-house media companies,
which in this reference is talking like selling ads.
So Best Buy is launching an in-house media company.
They're going to be selling Best Buy ads with the goal of connecting brands and consumers.
I'm like, there's novel.
Wow.
What did they think of that?
That's great.
That sounds like a great idea connecting
brands and consumer i wish i thought of that yeah you know what i mean if only we could connect
brands with consumers so let's start best buy in-house media okay you guys have been actually
trying to repel consumers away from brands so now maybe you use this exactly change the whole
mindset i know that off spray we've been using has been from brands and consumers.
Some on spray.
On.
Hey, there's an idea.
Yeah.
Copyright.
Copyright on.
On.
What stuff?
What do you want?
We don't want bugs, but we do want brands with consumers.
Right.
So.
I like it.
It could be like a good spoof on social.
Like spraying the on.
We're a new ad agency and we've got this spray.
That's pretty good.
It makes the consumers want to buy the brand.
We can make that happen.
Then they start drinking Pepsi.
Well, you'd have to have some of them start drinking Pepsi.
Oh, boy.
Can't get enough of Nikki.
I almost spit my water out.
She's wanting to just come on and stay on.
You can't contain her.
Yes.
So the Marriott, this could have been in our, you know,
there's so much talk on NFTs and metaverse.
You kind of have to spread it out.
If we put it all in, you know, the trends of the metaverse,
we wouldn't have any news to talk about. No. You kind of have to spread it out. If we put it all in the trends of the metaverse,
we wouldn't have any news to talk about. But Marriott is looking at the metaverse as a marketing tool.
What?
They recently dipped their toe in the virtual realm
with its first NFT collection.
Oh, Lord.
And the hotel chain is exploring new opportunities in the metaverse in 2022.
Marriott Bonvoy. Miriam Bonvoy.
Yeah, Bonvoy NFTs.
You think so?
What are they?
I have no idea.
I don't know.
I really don't.
I didn't get that far in the article.
Maybe some of their more famous hotels.
I did.
It was more just the, again, going back to, here's the lesson.
So we're marketing advertising.
We're trying to teach lessons here
we have fun go go figure you can go listen to a boring podcast that does nothing but bore you to
death for one tip but here's the tip when you're doing press releases you need better statements
than things like this we want to get brands and consumers together or i want to explore new
opportunities in the metaverse in 2022
because it's a marketing tool.
Yeah.
You know what you do with that, Joe?
Yeah, I know.
Do you know?
I do.
In other...
Oh, hold on.
We had to get...
I wanted to make sure that one was flushed all the way down.
No clogs, nothing.
The dripping.
Because if you need help writing PR releases, call Radical because it'll be way better than that.
These two brands need to get with it.
It's so vague.
In other news, you need air to breathe.
You know what I mean?
Brands like to have consumers.
In other news, we're going to run paid ads on Facebook
because we want to connect brands with consumers.
What?
What?
What a strategy.
What a strategy.
Yeah.
I'm not buying any Marriott NFTs, even though I do like Marriotts.
Cosmopolitan is a Marriott.
Yes.
I'll buy some hotel rooms in the real-verse.
Yeah, in the universe.
The universe. Right? Yeah. Metaverse? Universe universe i don't know universe real verse meta or real actual verse actual verse physical verse
physical verse is a verse yeah it sounds like a ad for pepsi the fizziverse yeah right fizz
i don't know so corona okay moving on okay moving on we got to get through this show
we're 37 minutes here man oh wow got a you know you got places to be places to be uh corona is
debuting a non-alcoholic beer that has vitamin d heavily in it yep yep so the only d they got yeah so yeah so that's a good way to take a bunch of d and i guess
right you can never get enough d yeah especially in your mouth yeah right you can just get the
corona and get so much d in your mouth it's a good way to do it yeah and you don't get drunk
yeah right you don't have to be drunk to get as much D in your mouth as you want. Right, exactly. You can be totally sober and just constantly having D in your mouth.
Yes.
It can use 30% of your daily value of D.
Really?
So you still need to get 70% from another source.
Well, if you have three or four, then you're getting your full dose of D.
Yes.
Right in your face.
Right?
Oh, my God. full dose of d yes right in your face right oh you can't just drink one if you want to get all your d yeah yeah if you really need to get your d then you need to have a couple you'd have three
right yes yeah they set themselves up for that 100 yes 100 it's innovative non-alcoholic beer because most
non-alcoholic beers you know let's be honest you're not getting drunk they might as well
have some vitamins in it you might as well be getting something out of it right other than
just having to take a leak yeah five minutes as long as you're getting d it's good for the
a i don't know yeah exactly i guess Eat a carrot while you're getting the D,
and then you're getting D while you're getting some A as well.
Quick books is Launcey.
Moving on.
Yeah.
We might need to pass on that one if we want any sponsors to ever think about coming on.
Right.
Just kidding.
We don't take sponsors.
No ads, folks.
No ads unless they pay a
million dollars no bs no mike's hard lemonade either yes uh quickbooks is airing their first
super bowl spot for its own brand they've kind of pulled away from the intuit brand to be their
own thing okay and uh so it's gonna be supposedly. It was actually had some sort of funny commercials in the past.
Have they?
And I recall them vaguely.
And so we'll see what they come up with.
I'm trying to think.
I can't think of one, but that doesn't mean that.
They have TurboTax.
TurboTax has had some kind of fun.
Sure.
Funny ones as well.
Yeah, they put a little humor out there.
So they're going to have like multiple brands in the Super Bowl. Trevor Tax has had some kind of fun. Sure. Funny ones as well. Yeah, they put a little humor out there.
So they're going to have multiple brands in the Super Bowl.
Super Bowl commercials are coming up, folks.
We're going to have a Radcast special edition.
Really?
Where we are going to rehash the best of the Super Bowl ads.
What's your favorite Super Bowl ad?
Of all time?
Of all time.
I mean, it only goes back so far because there used to be tv i also
i'll tell you the most recent one which is a little sappy we have a lot of fun on the show
or whatever sure but it was loretta from google it was the voice assistant it was aired on it kind
of it kind of got leaked before but it was really on the super bowl like two or three years ago
the old man had the voice assistant his wife had passed away
and he had set these things in the voices hey Google or whatever the I guess it's Google
whatever assistant whatever the name is I do Alexa so much I can't remember what Google is but
he would add hey remind me of what Loretta and I would do oh it would bring up the pictures it was
all it was very minimal but like but I think I was crying.
That's good.
It was really good.
That's good.
It's worth looking up.
Go look it up.
Go on YouTube.
Look up Loretta.
That is good storytelling, and it's good writing, and it was brilliant.
I don't always give Google a lot of credit for certain things,
but this spot was freaking awesome.
I'll have to watch that.
Really good.
He was showing how to use the technology in a very, you know certain things but this spot was freaking awesome i'll have to watch that really good it was
just he was reminding it so he was showing how to use the technology in a very innovative but
practical way sure and really tug at the heartstrings yeah i'm sitting there like boohooing
in the middle of the super bowl like literally i was like i'm not crying you're crying these hot
wings are really spicy a lot of dust in the air.
That's a good one, though.
I'm going to look that up.
You need to.
The one I remember, and this is the complete opposite.
I mean, there's a lot of older ones. It's like the Cindy Crawford.
Remember when she was at the roadside?
She had on the Daisy Dukes, and she's getting the Pepsi.
It was Pepsi or Diet Pepsi.
And she's like, I remember that.
I mean, I was probably 15, 14
at that point
was like
holy shit
look at that
Budweiser's had a lot
of great ones
they did the 9-11 one
which was really good
remember that
I think they showed it
one time
one time
yeah
I mean you can look it up
on the internet
but
one time on
live television
sure
so yeah
and there's a billion
funny ones
but that one stuck
with me over the years
especially in like last three years it comes to my mind a lot of people ask me that I'm like what's your favorite sure so yeah and there's a billion funny ones but that one stuck with me over the years especially
in like last three years it comes to my mind a lot of people ask me that i'm like what's your
favorite i'm like okay this is really good yeah i'm gonna look it up so uh kfc oh boy kentucky
fried chicken no longer kentucky fried chicken they'd be canceled if they hadn't changed to kfc
a few years ago you know that right i know uh so k KFC and Beyond Meat are rolling out a non-meat version of fried chicken.
Fantastic.
What's the bone going to be made of?
I don't know.
I don't know.
Bone in or bone out?
They probably won't do bone in.
They'll probably just do strips, right?
I guess.
Have you ever had one of the Beyond Whopper or any of that stuff?
Not the Beyond Whopper, but I've had the beyond meat it's not bad
it's not good but not bad meat adjacent yeah it's yeah adjacent right yeah the whopper i had the
meat detour it's like here's meat and they're like almost it's always like a little funk to
it or something i don't know what it is tastes like mushroomy a little bit or something yeah
i think there is mushrooms in it it probably probably is but i
i tried the whopper and there's just so much crap on a whopper like other stuff that it just tasted
regular kind of yeah the uh what's the you got extra country and then extra crunchy excuse me
extra crispy i think extra crispy sure extra, thank you for that. Sure. And then original recipe.
Yep.
I wonder if they'll have the two variations of it.
God, I hope not.
I just hope they have the funny Colonel Sanders,
play Colonel Sanders when they promote it, you know.
Yeah.
Which one, though?
There were so many.
Norman Donald's dead now.
I don't know.
He was one of them.
He was funnier than some of the other ones.
Yeah.
Yeah.
Jim Gaffigan, I think, was one.
I think they should get, like, what's what's his name uh kill o'neill yeah i knew you that's that's who
needs to play the next girl you're thinking yeah lebron james perfect better yeah yes it would
actually be pretty good it probably would be pretty funny but uh i was actually thinking
who played in uh old school will ferrell yes will ferrell
or was in old school no i was trying to remember the actor's name i mean we're getting a lot on
the news will ferrell or vince vaughn i was thinking you don't know that would be funny
as a colonel that would be good. I'd do it. Obviously.
So Amazon, Alexa, and Cisco are headed to deep space on NASA's upcoming moon mission.
It's going to be the technology used on board the plane.
So you're going to have Cisco's WebEx doing the video conferencing back and forth.
I did a WebEx today.
And you're going to have Alexa voice commands
capable on as a voice assistant on the flight.
What if the Wi-Fi goes down?
They're right next to the satellites up there.
They should be good.
That's true.
But if it does, they're screwed.
They've got a problem.
Or they can just get on 5G.
5G probably works up there.
It seems to beam through every brain and everything else.
It probably goes through the atmosphere.
Have you seen the thing with 5G where airplane manufacturers are saying they want to hold off on 5G because they think it might mess with the planes?
Yeah, and they said, nope.
Verizon and AT&T came out this week.
They said, no, we're going to do this.
But it's a good marketing play for cisco
and for alexa sure with amazon because i mean they as amazon especially needs help getting bigger oh
yeah all three of those brands are so small yeah they really need a leg up yeah good for them if
they really want to get ahead they could you know just they need to get blue origin and jeff bezos
and bust right through there with the rocket.
Sure.
They probably are going to do that.
Yeah, they should.
The Wiener rocket?
Yes.
Wasn't his the one?
The Wiener rocket.
Yeah, we thought about that last week.
The phallic rocket.
There you go.
That's a much nicer way to say it than Wiener.
Wang rocket.
Wang rocket.
Wang rocket.
Rock out with your Wayne rocket out with your
Wayne rocket out
Oh boy
And that's it for the Radcast
The end
Oh boy
I think that's all our news for this week Joe
Couldn't come at a better time
I can barely see My eyes are tearing up yes all right well yeah it's been a good week it
has uh anything coming up this weekend for you any big i don't think so i hope not actually i'd
like i need a weekend to just no out yeah i think my daughter's gonna be in town which would be nice
um i think we might just sit at the house and just fucking chill bro we have supper club at our house on saturday night we have like seven couples that
all really rotate month to month so they're coming over so are you you're responsible for the supper
the supper supper is a weird word i don't like dinner dinner club supper is very old word it is
so you make yeah we're making or buying soup.
We're doing some kind of fancy soup or something.
Nicole's got it planned.
And it's a plaid theme.
Every one of them has a theme.
Should be argyle, shouldn't it?
Yeah, argyle.
Yeah, I'm going to tell her that.
Argyle might be a type of plaid.
We probably need to look that up.
Yeah, it might be.
So seven couples.
Seven couples.
So, yes yes coming over so
you so first requirement in the supper club is you have to have a house big enough for seven
people to eat sit down and dinner seven couples yes couples 14 people yes yeah luckily we do
what's a typical dinner i don't want to take up a lot of time with this but oh like you mean
dinner dish yeah they do themes like because it's wintertime, it's plaid.
So everybody wears plaid.
Okay.
And soup.
Who decides that?
The women.
The wives.
Sure.
The men.
Yeah.
Hey, man.
We're going to do black tie and we're going to do steak.
Okay.
Every week.
Every week.
Hooded sweatshirts and steak yeah
hoodies and chili yeah i like that wings uh yeah it's always like in the summer we'll do a picnic
thing okay you know down the park okay how'd you get involved in that nicole's friends sure
no like why do we keep asking these questions we've all become friends over the years. We've been doing it for a few years. Anybody I know in there?
No.
Okay, good.
So yeah, that's the plan.
We've got basketball games.
We'll always have five basketball games.
We'll be bouncing around all morning.
Owens hasn't started yet.
He's had practice, but games don't start until next week.
Well, two of them play with the Wren in the Wren League,
and then a couple in church leagues.
We just do YMCA, so it doesn't start until next week.
Cool, man.
That's a great way to end it.
YMCA basketball.
YMCA basketball and the supper.
Supper club.
Supper.
Supper.
We need a way to combine those.
You know the best way to end it. Dallas. Then the private party at the Buckingham Palace. Which means I gotta fly like a movie,
no commercial. That's young money, cash money. Yeah, I'm universal.
Nicki Minaj, call us. Call us. Hey guys, you know where to find us. TheRadcast.com. We've
got a new website. You need to go check it out it out easier than ever to find all of our content all of our highlights youtube videos
search for nikki minaj you'll find all the content from today really yeah you will everything from
today and any episode we've ever said her name hashtag supper club hashtag supper club you know
where to find me i'm at ryan offered on all the platforms. Go look up Joey, Joe, and Sean.
You'll laugh your heart out.
We'll see you next time on the Radcast.
To listen to full episodes or to contact us,
visit us on the web at theradcast.com.
Or follow our host at Ryan Alford on Instagram.
Thanks for tuning in.