Right About Now with Ryan Alford - Weekly Marketing and Advertising News, January 14, 2022: Cancel Culture Effects On Brands

Episode Date: January 14, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, talks about Social Holidays,  Radical Productions - Holding Company, Machine Gun Kelly and Megan Fox engagement, and more…Here are today’s latest topics:Cancel culture: Trouble for brands or just noise?Avocados from Mexico fuses branding, performance marketing for Super Bowl return.Taco Bell returns to Super Bowl after 5-year hiatus.Wordle is being punished by app stores for choosing the open web.Lime’s new e-bike has a swappable battery that also works with its scooters.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

The point being made is the metaverse needs a constitution sooner rather than later to make sure we don't doom ourselves again. About half people say, yeah, I will cancel them. That will cause that. I am not going to use that brand anymore or whatever. But in reality, only 25% say their loyalty to a brand may prevent them from actually doing so. say their loyalty to a brand may prevent them from actually doing so. Avocados from Mexico, they're rolling out a multi-channel campaign that will see avocados placed on the digital shelves of 40 retailers. Huh? You're listening to the Radcast. it's radical we cover it here's your host ryan alford hey guys

what's up welcome to the latest edition of the radcast it's friday january 14th 2022 welcome joe hamrick hey rye hello hey buddy how are you good there's no consistency to the intro it's kind of like i'm a fool other than just saying the radcast it's like it's always a new adventure i tell you what was jarring is 2022 that's still i'm like still jarring is that right it sounds like the future it is it's welcome to the future how's the week been? Good. Good. Busy. Looking forward to the weather event we got coming up. Hey, Snowmageddon 2022. 100% chance. We're in South Carolina, people. So if you're listening, maybe you're in Michigan, Minnesota, New York. You get snow every day. Around here, it's an event. All the bread, all the milk, and all the idiots come out driving.

Oh my God. And slam into everything. No one knows knows how to drive it's like there's no snow chains and no brains it looks like the walking dead if you drive those cars everywhere yes people staggering around and they're calling they're saying 100 which uh i think is uh teeing up for complete disappointment yeah it's like we're getting five to eight inches like yeah i saw eight I saw eight to 12. Eight to 12. Yeah, right. Yeah, sure. Yeah, I got your eight to 12. Yeah.

Somebody had to say it, didn't they? Yeah. So, yeah. And, you know, along the Snowmageddon news, Machine Gun Kelly and Megan Fox are engaged. Oh, really? Yeah. You know what? I actually had engaged. Oh, really? Yeah. You know what?

I actually had something. I don't fucking care. Look at that. I don't care. Look at it. Megan Kelly. I'm thinking Fox News there. Megan Kelly.

Megan Kelly's pretty attractive, too. She's actually pretty hot, as well. But Megan Fox is still smoking. Oh, yeah. I love my wife. My wife's the hottest woman on the planet. Sure. And I actually mean that.

I didn't know I was going to marry her, but I ended up marrying who I think is. But Megan Fox is a very attractive woman. Second place. Second place. Yeah. Yes. Second place. I like brunettes.

You know, Megan Fox, brunette. You know, my wife's blonde. That's your problem. It is a problem. It does. It's not a problem. She's great. I love her.

And she also is, in my opinion, hottest woman in the world. There you go a problem. She's great. I love her. She also is, in my opinion, the hottest woman in the world. There you go. Sure. Congratulations. Thank you. Congratulations to you as well. Yeah. Numbers one and number two and Megan Fox is three.

Everything's going great. But, yeah, Machine Gun Kelly is an interesting cat. I don't, you know, he always looks upset to me. But then I hear him talk and he actually sounds fairly intelligent, believe it or not. Really? I don't mean that derogatory towards him. because i was actually pretty impressed like dude this guy's pretty intelligent but like he just looks upset in pictures i think the the camera people always catch him when he's like perturbed maybe that everybody's staring at his his fiance or he's

brooding he's one of those guys brooding he's like and he talked it's like okay sounds pretty normal i don't love that he got in a feud with eminem yeah that kind of like that's probably just an intention thing maybe fake i really only believe so you know i think the only real ones were like back when it was tupac and biggie yeah that's and it kind of goes real south did it what happened yeah it's like i think now they know okay can we just fake this for the uh for the press? Because I don't really want to die, and I don't want to shoot you either. It's like, okay. I think what happens, though, is I don't know if it happened in that case. People take it too serious.

Maybe they aren't the actual celebrities, like the fans of them. Start defending the other side, and then it's like, oh, shit. It gets off the rail. Neither one of those guys is shooting anybody, let's be clear. This is true. I did see this bit of news that was interesting that they're going to be using brain scans to replace breathalyzers

for people that they think are stoned. So cops are going to have brain scans in their cars like brain scanners so that like if they pull you over and you know if you're stoned you might can still walk in that line because you're so focused maybe or something but they're gonna be able to scan your brain yeah oh this is your brain on drugs that's good that sounds bad and dangerous yeah brain scans radiation yeah i guess i don't know you know like pass on save that for the dentist when i got a metal jacket on yeah right you know i think they're gonna give you a metal thing to put over your chest so you don't get like the x-ray stuff on you well my still your brain though that's still your brain part

yeah so uh i thought that was interesting and scary all at once. Very. Yeah, for all that weed you smoke. I know. All day, every day. Yeah. I'm going to have to figure out how to train my brain. Train your brain.

You can put a penny under your tongue and, you know, you'll pass. I know somebody's done that before. Did it work? Maybe not. Well. Maybe. Sort of. Was it in Connecticut?

New Hampshire? Yeah. It might have been? New Hampshire? Yeah. It might have been. It sort of worked. If you remember the outcome. Did he not climb out the window? I believe what ended up happening is someone that was getting married the next day had to pick some people up at 2 o'clock in the morning at a gas station yeah uh we won't talk we don't have to talk in bakeries uh we were at uh we were youngins yeah it was a long time we may or may not

have had a driven 24 hours on the other side of the country or the east coast up to all the way up the east coast new hampshire and uh may or may not have had a little too much fun at some of the shittiest bars i've ever been to and uh yeah the cops didn't arrest us and yeah our but our friend who's writing it was wasn't too happy he was not thrilled especially he had to remember he had to and this is we'll just say it's tory i mean to was tory hi tory uh he had to ride up to where we were in the back of the cop car if you'll remember how could i forget i was inside like the 7-eleven like getting like snacks while the cops we all were yeah one of our party decided that they were going to i believe urinate on the outside of the yeah that was a bad decision call it wasn't you or i though

was not your eye i do remember someone asking the clerk of the gas station. Yeah, that was a bad decision. Bad call. It wasn't you or I, though. It was not you or I. I do remember someone asking the clerk of the gas station, hey, if we run, how close are we to this area or whatever, to our hotel? And the guy being like, don't. Don't do that. Don't do that. And somehow it all worked out. No tickets.

Here we are. No arrest, and we made it to the wedding, and we're here today. And we're here today. Laugh about it. Oh, laugh about it now. We're okay. I kind of forgot about that story.

It was a long time ago. I don't know what, I guess it was the breathalyzer and brain scans discussion. For my own part, with the breathalyzer, it just didn't blow into it what it was pretending to. I was like that. He goes, I know it's not registering. I'm like, that's weird. I don't know what possibly could be the problem.

Yeah, you do have airflow issues. Yeah. Yeah, you just can't breathe. That's why you don't exercise. Blowing out my nose. That's one of the reasons. You just can't get enough air in and out. That's one of many reasons.

That's what we told him, I think. He's got asthma. And that guy over there, I don't remember if he was just an idiot or if we were idiots, and he was just being a nice guy. God bless him. Probably the latter. He did not have to let us go. No, he did.

He did. He was very cool about it. Nice guy. And we didn't endanger ourselves any further. I don't think we... Well, we did drive very, very early back here the next day. Yeah. And that was a bad experience as well.

Yeah. I mean, we had to change about every 15 minutes because what was to be driving and be like falling asleep oh okay switch whoops i was like it's all right i gotta get it check out check out it's only been eight minutes you have to drive a little everybody got power naps the whole way home looking red bulls chugging red bulls just not working at all That might have been the worst driving experience ever. I remember seeing things on the road, coming home with no sleep. I remember that.

Yes. Oh, well, there was eight minutes of a story that maybe people cared about, or maybe they didn't, but it was quite humorous. We enjoyed ourselves. We did enjoy it. On a business note, I did a blog post uh the team and i put together of 2022 business and marketing podcasts that don't suck okay we did a list and uh one yeah well you make these lists for a couple different reasons it helps with search engine optimization you get to list some of

your peers that you really like and ultimately you get to put yourself on the list which yeah might be the only reason yeah that's not you know it's the only valid reason it's the only valid reason not in all seriousness no but i did get um one of the people i look up to really in marketing christopher lockhead he sent us a really nice note um lockhead on marketing go check out his podcast he's one of the brightest minds in marketing, I think. He's got a great newsletter. You need to go check that out. He's actually offered any of our listeners a free week of the newsletter.

So if you're interested in that, send us some DMs. It's worth it. It's actually like actionable, like business-changing content. Really? Yes. So Christopher Lockhead, go Google him. And Christopher, if you're listening, we appreciate the offer. The others on the list, we had Dropping Bombs with Brad Lee, who's great.

You were on that one. I was on his show, and he's cool as shit. He's kind of a vibe. Brad's a vibe. He's in a good way. He's just a cool dude. You hang out with him, he's smoking a cigar. It's a vibe. It's authentic.

He's the real Brad Lee. That's kind of his moniker. He's real. Vegas? Yeah, Vegas. He's cool. The Ed Milet Show and then School of Greatness. Check those out.

Go check out the podcast. It's at theradcast..com you can learn about all those podcasts and maybe a little inside baseball on the radcast too so there you go this week's guests have been excellent we had Elena Cardone on Tuesday

gotten a lot of great feedback and then next week is Heidi Montag social media liked i'm excited about that one yeah she's cool and uh spencer made a couple of of impromptu drop-ins okay so uh but she was great very transparent about their journey about their growth about getting into e-commerce things they've learned so again we do bring it back to business and marketing and she shared a lot of you know just transparency on issues they've had coming out of the show and learning you know how

to manage companies and like you know because just because you get famous and you can start a business doesn't mean you're magically going to be good at a business doesn't mean yeah you know anybody could start a business yeah doesn't mean you're going to be successful yes they make it and start it but can you hold it together? Yeah, can you maintain? Yeah. Yeah. So they're doing well, and I think everybody will enjoy a little bit of a different side of her.

And then we had, you know, I'm going to mention this because it's probably one of my favorite. We recorded this morning with Pace Morby, who is the star of Triple Digit and pace was awesome. And I can't wait. We may even early release that episode because of how good it was and how insightful he was. He talked about real estate investing, personal branding. And it was just, I felt like it was like one of those, wow. If you listen to it, it was 50 minutes long and like it was like one of those, wow, if you listen, it was 50 minutes long and you're going to get about 30 things out of it.

50, you're 5-0 minutes. 5-0 minutes, 50-minute episode. And sometimes you have these episodes and I think it's really interesting. I like to think it is and I think our guests think it is. Sure. But they might only get, you know, a couple of takeaways that might be actionable for them,

more than just being maybe entertaining or whatever. Hopefully like these episodes. Well, well. You know, sometimes. We're trying our best. We're trying. But he was just, I don't know, so insightful and so complimentary, and he made some compliments about the podcast.

And I don't know. I like that guy, and I'm looking forward to that episode coming out down the road. And then I do want to make part of the announcement that we've been teasing quite a bit. Okay, I didn't know that. Yeah, I'm going to make part of the announcement. Okay, all right. We're not going to fully let the cat out of the bag, but I am starting a company, and all the paperwork's been filed this week for radical productions.

We are getting into the TV, film, and social media content production business. Streaming. And we've started an entity, and we do have a first concept that we're bringing to life that we'll be bringing more details on in the coming weeks. But I did want to make that announcement. It's exciting. Going down a little different road. Not changing that we're a digital ad agency,

but just venturing off. The world of content is here to stay, and there's this voracious appetite. It's never been closer. The TV, the content creation world, and the comedy and entertainment world with social media and marketing and branding. Those worlds have never been closer together. 100%. I mean, not because it's just like you have this collision course kind of coming together of if you aren't educating and entertaining on social

and the content we do every day, then you're not winning. And obviously with sitcoms and entertainment in general, a lot of the same. Obviously, you don't hold it together if you're not doing that. And also just the mechanisms for these things, the equipment, the writing. And also just the mechanisms for these things, the equipment, the writing. There's a lot of alignment of resources in these things that make a lot of sense for us to get closer to the ground in both short and long-form entertainment development. Right. So I'm excited about it.

I am too. That's awesome. I didn't know that you would set it up quite like that. Yes. And I'm excited that you're going to be a part of certain parts of this. I'm excited about that as well. And more to come on that. Sure. And we'll have even more teasers than we've already had.

We'd like to tease them. Teaser. We'd like to tease them. Any other thoughts from the week? No, I don't think so. Let me think if there's anything crazy exciting going i mean the snow is taking over everything i know it's gonna get crazy kids are out of school tomorrow yep and monday monday which kind of kills their uh yeah if it snows on sunday uh hey no snow

for you no getting out if it lasts through tuesday you know maybe a day off then you know how they do the thing where the schools that are up in the mountains that are in the same district if they can't go then the kids in, if they can't go, then the kids in Greenville County can't go. Yep. I think they need to kind of pray for one of those. Yes. Icy roads up in the mountains.

12 inches. When's the last time it really snowed 12 inches here, though? Never? Yeah. Ever? In South Carolina. I don't think ever. I don't know.

I mean, I saw that and I was like, holy shit, no way. That would be snowmageddon. That would be. It'd be think ever. I don't know. I mean, I saw that and I was like, holy shit, no way. That would be Snowmageddon. That would be. It'd be a problem. A huge problem. Unless it got real hot real quick in the couple days after. No, but the weather, it looks like it's like 40s, 30s, the high, like all next week. So that's no good.

I'd go get some frozen dinners. You need to take a mic home in case we're still in Snowmageddon so we can do this remote. That's maybe not a bad idea. That's maybe not the worst idea. It could happen. Now we're moving on to our more serious segments. It's time for another

absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah! You snuck that up on me. Hey, I thought I had some time. A new finish every time.

Oh, yes. That's good. Yes, our social media holiday segment, everyone's favorite. Our favorite. I don't know if it's everyone's. Nobody gives a shit. Nobody does. Probably not us.

But at least we're letting them get ahead of their social holidays we're on top of it uh and so january 14th today is some important serious business holidays um and it starts with one that's you know we we joke sometimes but this one is it's fairly serious joe okay and i you know i don't want to make too light of it. Okay. Because it can be serious. People take it serious. Okay.

It's National Dress Up Your Pet Day. That is, you know what? That is serious. You know, I mean. I don't even have a joke for that. I mean, that's. So serious. So deadly serious.

Do you roll your eyes when the dogs walk by you with the sweaters on? Or do you put a sweater on your dog? Oh, boy. I have a small, short-haired dog, and when it gets really cold, do I put a jacket on him? Sure I do. Go ahead. Read my lips. No.

Now, I will say, if it's not functional and you've just got your dog traipsing around and fucking something, then yes. Right. Oh, double. functional and you've just got your dog traipsing around and fucking something then yes right oh double oh remix uh yeah i can't stand it is that mean how cold are they really i mean they really they're dogs i don't know they belong outside he's a wuss that dog and i love dogs everybody i'm gonna get oh this is here we go again mail for the dog lovers but dressing your dog up come on yeah it's functional man we used to have a husky and so obviously not necessary at that point that dog would lay in the snow and that's how i know that thing that they say if you're cold your dog's cold yeah bullshit because that dog would sleep laying in the snow like you're telling you had that fur coat on you you'd be laying in the snow that's what i'm saying watering in it

he loves it you melt it right on explain the huskies in alaska and stuff speaking of melting sure this next holiday i'm mad about the dog thing i you stay mad national hot pastrami sandwich day oh shit is today i love a hot i'm glad nick got us some pastrami sandwiches yeah thanks a lot nick yeah unbelievable hot pastrami sandwich day i like a hot pastrami sandwich hey i do too i'm uh i like uh these seasoned meats seasoned meats and smoked meats smoked meats and put them right in my mouth. Yeah. Hot pastrami sandwich day.

And not to be left off, I don't know why it's on a Friday, but organize your home day is today. Nah. Pass. And no. No. I like it. My wife likes it. Yeah.

And to conclude today's holiday, you can't just have one anymore. No. They've run out of days. But World Logic Day. Okay. What do you do? What do you do? Logical.

None of these social holidays are very logical. Sure. What do you do on National Logic Day? I don't even know if I can wrap my head around that. There's a board game called Logic. There's a rapper called Logic maybe? Yes, there is. I actually like that. That's what it is. There's a rapper called Logic, maybe? Yes, there is. I actually like that.

That's what it is. He's got his own day. That's exciting for him. He's my favorite. I do like Logic. He's good. Yeah, he is pretty good. You should get him on the...

I think we should get him on the Radcast. Nick, make a note of that. Let's get Logic on next January 14th on World Logic Day. Perfect. If it's probably not going to be a Friday, we might have to do a different day but you might have to do some work on that yeah for sure january 15th saturday is uh national bagel day okay hey i mean have some bagels i like bagels i like bagels i'll have me an everything

bagel every now and then sure i like a salt bagel oh okay It's kind of like pretzely. You know what I mean? I like everything or, you know, like I go back and forth between the sweet and the saltiness. Like a little cinnamon bagel. Cinnamon raisin even. Yeah. I like cinnamon raisin. I can pass on the raisins, but I do like the cinnamon. Sure. So, you know, a little cream cheese, a little, I don't know, sugar and butter or something

on my cinnamon bagel. A ton of sugar. Just sugar. You got to pour sugar on it. Yes. And then I have no idea what this is, but I'm going to say it out loud. National Booch Day. B-O-O-C-H.

National Booch Day. Do you know what that is, Nick? It's a kombucha drink. Kombucha? Maybe it's yours or not. Booch Day? Is that what that is? Kombucha. Kombucha. Hey. you know what that is, Nick? It's a kombucha drink. Kombucha? Yeah. Are you being serious or not? Ooh, Booch Day. Is that what that is?

Kombucha. Hey. All right. Hey. Kombucha. Kombucha. I know what kombucha is. I know what it is.

I've never had it, I don't think. It's good. Is it? It's like vinegar. Oh. Distilled. Delicious. Something like that.

You know, it's got some vinegar properties to it. It's supposed to be good for your stomach and gut. So Booch Day. Getting boochy with it. They didn't want to say kombucha. They just wanted to advertise getting boochy with it. That'd be a good... Bad and boochy.

Yeah, bad. Congratulations on that. I like that one. I appreciate it. It's also National Hat Day. And Saturdays I almost always have a hat on, so I'll be celebrating. Sure. I don't wear hats much. I probably should.

Yeah. But maybe I'll wear a hat. You know, I wasn't even going to bring it up, but since it is National Hat Day on Saturday, I do have a bit of an announcement. We have an apparel brand that is becoming the apparel sponsor of the Radcast. Okay. Yes. You going to tell me? of the Radcast. Okay. Yes.

Are you going to tell me? Branded Bills. Okay. They make the really cool hats, and they've already sent us some designs, and they will be the official apparel company of the Radcast. Wow. Free promo already, guys.

Hey, I'm looking out for you. We're going to be blinged out in their stuff, dude. Blinged out. They're cool hats. They've got leather patch hats. They got like, it's cool. I saw the first designs. Okay.

So you're going to have to wear it during the show. I'll wear it. You know. I'll wear it, Nick. National Hat Day. Branded bills. Hey, you need to be getting ahead of this. I'll send you a text when I finish this episode.

So they probably know it's National Hat Day. Surely. Oh, my God. Yeah. If your company's branded bills. The one day. Anyway. Nick, I don't know if Nick's going to. He likes his hair a little too. Surely. Oh, my God. Yeah. If your company's branded bills, you know. Anyway. Nick, I don't know if Nick's going to. He likes his hair a little too much, I think, to wear the hat.

Nick wears a hat every now and then. Oh, yeah? Yeah. He's having a bad hair day. I can see Nick wearing like a jaunty fedora maybe or something like that. Fedora. Nick usually wears a cowboy hat when he comes in. Nice.

Is that for real? He's kind of cowboy-ish. Are you being for real or not? Are we being for real ever, Nick? nick would yeah i would love to see that a 10 gallon 10 gallon hat 10 gallon hat moving on he's gonna wear now he's gonna wear one next time we're gonna be like holy shit oh anyway i'm sorry nick national strawberry ice cream day is also on saturday no i kind of take or leave strawberry ice cream it's okay you know it's probably in the what do they call stuff neapolitan yeah second or third i i usually go chocolate vanilla and then i may or may not even

get to the strawberry i could take or leave vanilla just because i feel like that's plain yeah i mean that's plain ice but i'll mix a little bit of the chocolate with the vanilla sure to make it you know kind of mixed sure yeah and then that way i kind of have two chocolates one's a little lighter chocolate one's real chocolate you ever think about throwing the strawberry in there it's like a chocolate covered strawberry never ever really ever not once read my lips no that might be the only time that that has been actually really relevant to a conversation i just like pushing that was amazing my favorite ones that made me very happy yes it's and lastly for january 15th saturday january 15th sure it is national use your gift

card day which makes sense christmas was you know a month earlier it's like reminding you to use your gift card i bet the companies that issue gift cards hate that day. Yeah, they don't want you to use it. Because they're counting on you losing it. Exactly, because they've got like a 10% spoilage built into that. Oh, yeah. Exactly. Breakage, spoilage.

I remember those days. So Sunday, January 16th. Okay. I really like this day. International Hot and Spicy Food Day. Oh, I love hot and spicy food. I do, too. That's Sunday. Okay. I really like this day. International Hot and Spicy Food Day. Oh, I love hot and spicy food. I do, too. That's Sunday.

Sunday. So you need to celebrate. Make sure you get some, I don't know, spicy Szechuan or something. Yeah, get some vindaloo, some Indian stuff. Yeah. I like that. Yeah, get eight hotness. Like when you order, like, you know what number you want.

What is it? Indian food, they asked and they had uh thai food yeah oh yeah they say any the anything they say is like maybe one through five and then they have like indian hot oh and that's the one where you're in fuego yeah you're on fire on fire uh well you can cool it down because it's National Fig Newton Day. Oh, Jesus. Wash it down with a Fig Newton. On the list of cookies I could never eat again and be satisfied. If I never saw a Fig Newton again, I'd be happy. It's pretty close to the bottom. Yeah.

I mean, it's pretty close. Is Fig Newton the brand or the type of cookie? Anyone? I think it's the brand. Okay. It's a Fig Newton. Because there's like generic Fig Mars. Is the name of the cookie's the brand. Okay. So Fig Newton. Because there's like generic Fig Mars. Is the name of the cookie or the brand? Is the name of the cookie?

Not the brand? It's not the brand of the cookie? Interesting. I thought a Fig Newton was like the brand too. Yeah. Well, it's kind of like the Band-Aid of the Band-Aids. Sure. Xerox, Kleenex, et cetera.

I want a Fig Newton. Remember the commercials for Fig Newton? They're kind of weird. No. I don't remember. I think it was almost like royalty. Like, oh, I'll have a Fig Newton. Fig Newton. I think it was.

I might be botching that, but they should have been if they weren't. Almost like the Grey Poupon. Like, excuse me, sir, do you have a Fig Newton? I do. What did you call me? Chucks the whole package in. You can have all of these. All of them.

Put it next to your fruitcake. Yeah. It's very simple. I would bet to you the average age of a Fig Newton eater has got to be like 72. Median age. Oh, my God. Median age of a Fig Newton fan. You would think eventually they'd just die out, right?

Because. You would think. But there's a day for it. I mean. Is there maybe like a dietary benefit? Yeah. No. I don't think so at all.

And on an interesting note, it's also National Nothing Day. That covers the Fig Newtons, right? Thank you. Yes. So I guess we should leave it at that but we're not because we've got to move on and i'm look monday there was some goofy shit but it's mlk day we're not gonna make fun of that and because that's like an actual legitimate holiday from someone that changed the fucking world so that'd be a terrible move well and it. Well, it would not only be bad, but it'd be untruthful because he was a great man that did great things.

There's nothing really to mock. So I'm not even going to put the other silly holidays on the stage with that. Oh, yeah. So we're going to skip to January 18th. Okay. Important things. National Gourmet Coffee Day. Okay.

I don't drink coffee. I get it. My energy drinker is not in here. You're going to fall asleep. I know. Sponsors aren't going to like that. Actually, they'll like it because I'll be dosing off. It'll be proof of concept.

Yeah. Mike's Hard Lemonade. And then finally, on January 18th, as we scroll on our document, it is National Peking Duck Day. Peking Duck is delicious. Have you had it? Yes, I have. It's fantastic. It is good, and it's got a day for it. That might be one of my favorite, if done correctly, one of my favorite meals, Peking duck.

Yeah. Really? I swear to God. It's delicious. I mean, I like duck in general, but Peking duck done correctly. Crispy on the outside. Crispy. Because now I'm hungry.

Real nice. Nick, go grab us some Peking duck real quick, if you don't mind. Yeah. I think he has that coming in for the after party of the episode. Okay. You know, the parties we throw after every episode. Wild parties, yeah. So fun.

Yeah. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segment. Yeah! That's my favorite.

Yes. Good stuff. It doesn't get old, at least for us. That's my favorite. Yes. Oh. Good stuff. It doesn't get old. At least for us. At least for us. Everybody else is like, please stop with that. And wait, I hear something.

Trends in the metaverse. What in the world? If you listen to it closely, it even goes out of tune there. It does for a second. It's like, yeah, there we go. It really is. That's real for you. It's jarring.

Jarring. Jarring. So today's trends in the metaverse, which there was a bounty of them. A bounty. I'm excited. And I did see this quote. It said, video games today already do what the metaverse just promises. I was like, hmm.

Okay. I was like, is that a deep thought or is that a handy deep thought? It's kind of a deep thought. I guess. Anyway, I thought it was worth noting uh yeah i don't know yeah it's kind of true because you can go you kind of escape in the video game and you're kind of the player if open world stuff yeah i mean you don't have goggles on and it's not vr or whatever but yeah you still immerse yourself immerse in it yeah yeah so we'll

see what happens okay um there's a lot happening in the metaverse, and there's been some points raised. We've raised, you know, like some potential jobs that could take place. And someone raised us, and, you know, we have fun on the show. Sure. We joke about certain things, but this is actually not meant to be a joke. I almost think I had to put the preface there when we're not kidding around this was a serious article someone's saying that the metaverse already needs a constitution because it's going to go south in a hurry if we don't set up rights and responsibilities for every american in the metaverse i mean, what's going to happen?

Well, I think the point they were making was we've reached this point where in the real world, digital things like social media are impacting elections and are detrimental in ways. Sure. And because they're not governed completely the way they should. Sure. And so the point being made is the metaverse needs a constitution sooner rather than later to make sure we don't doom ourselves again. Okay. I mean. Because a new world's being created, Joe.

Get after it, metaverse. I'm not sure what. Yeah. Better get on that. I'm not sure what. Yeah. Better get on that. I think you and I should draft the first amendment. Not the Constitution. The amendment. Just wait until it's done and then be like, hold on.

Yeah. We're going to amend that. We're going to change. Yeah. Yeah. I'm down for that. Just let me know. Exactly.

We're in. Yeah. We're in. We won't be the originators of the Constitution. We'll be the framers of the Constitution. We'll be the amendors. We'll just be the dickheads. That's not right.

That's not right. We're going to get this right. And one other thing that I thought was interesting, the New York Times wrote about it. There was a bride and a groom that were getting married, and they work for a company that's in metaverse, like has a world already, like a VR world. Sure.

And they did their whole wedding ceremony in the metaverse. All right. With all the guests and everyone else and them. I guess they were all wearing VR goggles. I didn't see imagery for this article, just the article itself. What if they were all wearing vr goggles i didn't see imagery for this article just the article itself and what if they were all in the same place i can't i think they may have all been they're all like where the office takes place maybe i'm i'm taking some leaps here yeah but they were all obviously avatars and they were in a vr world and the whole wedding took place there i mean i'd i'd struggle to take that seriously you know what i mean yeah because

any i mean why what stops somebody from just like in vr just running up there and like pantsing the groom or hey man you got some meta sand in my fucking eye when i was going down the aisle right or whatever the meta rice or whatever i caught the meta bouquet oh means i gotta get married again in the metaverse oh no i mean are you married in the meta bouquet. Oh. Means I got to get married again in the metaverse. Oh, no. I mean, are you married in the metaverse? Does it carry over? Does it carry over?

Are you cheating if you're in the metaverse and you get married? Is it against the law? That's why you need the Constitution, Joe. You know what? We just solved it. That's why. That's exactly why. Yes, you do.

And so, yes, someone got completely married. And supposedly the groom resembled Jeff Bezos in the metaverse. Right, exactly. And the bride looked like his ex-wife. Yes. Whatever, whoever that is. It's like, you hate your marriage now. It's the way you try in the metaverse.

You try in the metaverse. That's amazing. Maybe getting divorced in the metaverse won't suck as bad you know i don't know yeah well i mean you wouldn't have a whole lot to split up i guess what if you had you got to spit up all your nfts what if you had met a kid who's gonna get oh yikes how do you do that do you adopt you'd have to adopt as long as i As long as I get his or her best skins from the metaverse. Like get their hair. You can have their legs.

Well, you know. Okay. You're saying waist down? I don't know. Yeah. Okay. I don't know. Oops.

Yeah. Yeah. You have to split up all your NFTs and your digital artwork on your digital yacht. You get half the yacht. It's like a Lego yacht. It's like split in half. One half of the other. And it sinks to the bottom of the meta ocean.

Split up all your NFTs. It's hilarious. I want the donkey park in a feed. I've got pirate's gold at the bottom of the meta ocean. It's the rest of my yacht. I'm going to go meta scuba diving. Get the meta treasure. Careful you don't meta drown.

I think there's going to be all kinds of scavenger hunts in the metaverse. Well, there's already what's it called? Geocaching. Yeah. Right? People do that, right? Nick, you love that. Yeah, he's a geocacher.

Is he? Nick is his character now. He's a pretty normal guy to be honest well let's not go that far well okay normal for around here i guess can i just call out how cool your t-shirt is thank you and we're not even in the metaverse that's the second compliment i've gotten on this today double dare double yes that's that's a classic great show it wouldn't actually be as cool If it wasn't the green splatter Of the slime With the Would you call it salmon colored shirt

I'd call it salmon It's eye catching People seem to love it So there you have Trends In the metaverse We'll call them trends or nick do you hear that i don't know where is that i think you guys can hear i think we're the only ones that hear it okay we're hearing voices now oh it's a it's a mutual hallucination auditory hallucination auditorial hallucination so moving

on to our actual news topics all that was news if you ask me but uh just wait till i pick up the cup and drink out of it too yeah hit me with this comes from the marketing dive the marketing dive.com they always have great articles we go there a lot so go check them out but uh they have a an article out that's about this notion because we've all just talked about cancel culture and everybody's like, okay, is this hurting brands? If they say things, they do things. And if you ask people if something that was perceived to be maybe something they would get canceled over,

about half people say, yeah, I will cancel them. That will cause that. I am not going to use that brand anymore or whatever. But in reality, only 25% say their loyalty to a brand may prevent them from actually doing so. So 50% say they're going to, but the reality in practice ends up being about half. I'll break that article back. That's what it breaks down to. I would probably fall into that camp where I'd be like, man i'm not bad at publics or whatever and i'm like oh that's real convenient yeah yeah you're like big red gum they uh they offended i don't know

indians or something yeah which it has nothing to do they didn't they did not okay but then you're like and then you're like i'm not gonna buy that gum and then you're like man my breast stinks in the uh in in the checkout line. I'll have some Big Red. It's called a lack of principles, I think, at the end of the day. Or lack of memory. Sure. I think our memory is fleeting.

Oh, we're supposed to be blood-cutting that. Oh, yeah, you forgot. I think maybe we created an app that's like your to-do list, but it's just reminding you of every brand you were supposed to have canceled oh can you imagine like you scan it like you scan it with your phone and it's like oh their parent company is nabisco and you said you weren't gonna remember yeah i think if we did that though no one would buy anything from anyone starve to death you know right yeah you have to go hunt your own food or something yeah which in itself cancelled. All the way cancelled. So interesting little study

there. Avocados from Mexico is routinely in the Super Bowl. There are several Super Bowl articles and they're going to be coming back to the Super Bowl this year. They're rolling out a multi-channel

campaign that will see avocados placed on the digital shelves of 40 retailers. Huh? I'm in the game, and I was like, okay. I was trying to get there without having to read the entire article. Let's be honest. We got only so much time around here. But in all seriousness, I was like, digital shelves of 40 retailers.

Did you find out what it means? No, I'm guessing it means their e-commerce online channels or placements. And or, you know, all these stores have digital kiosks now. Sure. So I'm taking lots of leaps here, but an assumption there. But they're going to have a commercial there. They're going to point to all their digital activations, and we'll see where it goes.

So not metaverse digital shops. No. Because that would be. That would be kind of cool. Avocados from Mexico should already be in the metaverse. It probably is. You know? It probably is.

They taste much better there. Mexico or the metaverse? Both. Sure. Mexico is better in the metaverse is what I hear. Yeah. Much safer. So much safer.

You can, yeah. The worst thing that can happen is your NFTs get jacked. Right. By a meta drug cartel. Yeah. Meta cartel. The meta narcos came and they took my cocaine NFT. The rival cigar meta gangs.

Cigar. Sure. I don't know. I'm trying to think of something unserious, but something associated with, I don't know, the tropics. Yeah. Cigars would work. There's probably Mexican cigars.

Yeah, there are. There has to be. I think I've had one. Taco Bell is returning to the Super Bowl after a five-year hiatus. Oh, good for them. Taco Bell is back in the Super Bowl announcing that it will release an ad for the big game. Okay. Celebrating its 60th year anniversary.

60 years. It's 2022, so that would take us back to, Nick, math? 40s? 1960s? 50ss 50s 50 60 50s we really do need your help no 60s you're right 60s right yes is he playing candy crush i think so okay on top of the screen sure so taco bell is coming. They've doing a they're celebrating a modern expression of live moss. Are they bringing out a new product? I heard I heard that the Mexican pizza is coming back, which I'm actually quite happy about. It's delicious.

One of my favorites. They took it off the menu. OK. It wasn't on the taco pass. I did not get it. I told my son about it. He was like, oh, let's get it. I was like, ah, Then you got to go there.

When you can drive to Taco Bell, you let me know. I'll get you a Taco Bell. He's not driving. You don't have to slow him down. He looks like he could. If he got pulled over, he'd probably just be like 27. It's a 13-year-old. We had to just shave the mustache again because he was starting to look like

freaking Clark Gable with the pencil mustache. Yes. I would like to have seen that. Yeah. I'll take a picture pencil mustache. Yes. I would like to have seen that. Yeah. I'll take a picture next time. Yes. So Taco Bell is back in the Super Bowl. Have you played this game already?

This is in like, it's in my Twitter feed all the time. It's called Wordle. I have not. W-O-R-D-L. I've heard of it. So basically, you get to try to guess the word of the day. And it shows up as an ad in your feed on Twitter and or any of the other things. But supposedly, it's free.

And even the download of the game is free. And all the ad publishers, whether it's android or like google's play or excuse me uh apple's app store sure they're punishing them because they have a they're they're a free model and they don't have like all these fees and things and they're actually circling them back to like their own website which they're being smart to not pay all the other players their percentage right and so they're being punished by, I guess, how they're showing up in the algorithms and different things like that. Really?

Yeah. Maybe that's why I haven't really seen it. Yeah, which is why I wanted to bring them up because I think you should go support them because I think they're doing what is a smart play, which is trying to have that one-to-one relationship instead of relying on the app services and sharing all the revenue. Right.

Should be much more selfish and keep it all to themselves i mean it's smart right yeah it is smart but now the you know they're being punished by the app stores so what do you have to do to get it now how do you get it now i think you can get it i think you can still get the game i don't think they've been able to like completely get you from get it but they're uh they're just hurting them in like the results not showing them as much. I'm going to download it as soon as we're done with this. W-O-R-D-L-E. Yep.

So give them a shout out. Suck it, Apple. I kind of like quick, easy games, too. Sure. I have a lot of investment of time and energy. I like trivia games. Yeah, I like trivia. I don't know how good. Certain trivia energy. I like trivia games. Yeah, I like trivia. I don't know how good.

Certain trivia I'm good at and certain I'm not. Like, you know. Sure. Moron. Moron. Moron. I thought you said boron. I was like, I'm sure.

Like stuff on science. Yeah, that's a little iffy. Pop culture, music. Sure. I can hold my own. A little history I could get in there. I could get okay with history. Sure. Yeah, the science and nature A little history I could get in there. I could get okay with history. Sure.

Yeah, the science and nature ones for me are like, eh. Eh, pass. Exactly. Have you heard of Lime? It's an e-bike company? Yes. E-bike. Yep.

Well, they're coming out with new versions that have swappable batteries. Make them a little more, I don't know, usable, portable, so that I guess you don't just have to charge them every single time. You can swap the battery in and out. Sure. And I don't know if you've been to, it was funny, it was before COVID, in which seems like yesterday in some ways, and then some ways seems like five years ago. But when I went to New York City like the last time, and even like San Francisco or San Diego,

they had those little rental spots where you could get on little e-scooters and things like that. They were laying everywhere. Because you could leave them where you want because they were all GPS tracked. And I was like, there's freaking scooters laying around like every corner, like junking them up. Atlanta has that issue as well. And I'm like, what the hell is this?

They're called Bird Scooter. There's one called Bird. There's one called Lime. So did you know there's a whole... I think Limes are actually full-size bikes. Oh, are they? I think they might make scooters too, but I think they're e-bikes. There's a whole subculture of people that charge those, and that's their job.

They'll go out with a truck pick them all up charge them at their house and you get x amount for however many you charge take them back to wherever they go it's a hustle i guess it's good hustle overnight yeah i like side hustles yeah maybe we should do it we don't have those here we don't have enough here they probably ban them like because they've you know downtown i mean you could walk from the beginning of into downtown yeah pretty easy but i'd rather have a little e-scooter yeah you know yeah so i had a golf cart here for a little while and then just kind of where the golf got in the way i need new batteries so i've trailered it out of here okay i got the batteries would it have been easier just

to get the battery and drive it out no because you have to have six batteries and it's best to take it somewhere to let them do it okay kind of pain in the ass okay i didn't clean it up it's not it's yeah yeah well let's just let them do it and most of them won't upcharge you that much if you buy all the batteries from them sure because they have all the equipment they do it every day yeah if you have a setup for it it ain't that hard but i didn't realize it was all that i thought you have cables connect because there's six different batteries on this golf cart some of them have eight jeez and usually you have to take the screws off the cables off a certain way you got to remember how they kind of went on

now forget it because they all kind of yeah i don't know daisy chain together so to speak sure i can't believe i remembered that term that's yeah i haven't heard that in a minute yeah uh i would pay someone else to do that as well that sounds like like a pain in the ass. Exactly. So we've got to get that thing recharged because that 100 feet I'm having to walk to get my sandwich. Yeah. Unacceptable. Unacceptable. Jeez. Yeah, exactly.

That's our news for today, friend. Oh, that was good. Hey. Yeah. Tight 47 minutes. Tight 47 minutes, 23 seconds. Yeah. Just like always.

Eight minutes of which were, you know, reminiscing. Recalling a story from our youth. Yes. And if you learned anything today, kids, if your friend has a wedding in New Hampshire and you've got to drive 17 hours to get there, just fly. Just fly there.

Yeah. Although we did stop in Manhattan. We did. That was fun. That was fun. That was fun. Jason Cas fun. That was fun. What I remember of it. Jason Casale.

Oh, yeah. We stayed in his very small apartment. It was about the size of this room. Remember that? That would be generous. I remember walking down the hallway of that apartment building being like, oh, the walls are both right here. I'm having to turn sideways a little bit.

Yes. Not great. Not great. Not great. But fun. Very fun. Good memories. We had a good time. Cool. Well, it's been a good week. Yep. Appreciate you. Not great. Not great. But fun. Very fun. Good memories. We had a good time.

Cool. Well, it's been a good week. Yep. Appreciate you. Appreciate you, man. Hey, you know where to find us. We're at theradcast.com. Search for all this content.

Search for eight minutes of fun at the beginning. Oh, boy. Old stories you love. I'm Matt Ryan Offord on the platform. Go check out Joey, Joe, and Sean. Check out Radical Productions. It's coming soon. More teasers,

more than you want to hear too much. It's going to be fun folks. We'll see you next time on the rad cast to listen to full episodes or to contact us, visit us on the web at the rad cast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.