Right About Now with Ryan Alford - Weekly Marketing and Advertising News, January 21, 2022: Microsoft To Take Over Gaming Industry

Episode Date: January 21, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss Microsoft’s new deal that will place the company to a leading spot in the video game industry and the Forbes Top 10 Youtube earnest of 2021.Here are today’s topics:Oscar Mayer Introduced "Bologna-Inspired" Face Masks That Poke Fun At The Self-Care Space.Marriott Seeks Tiktok Creators To Drive Content Around Loyalty Program. Why Applebee’s Is Turning Its Customers Into Marketers‘Tiktok Is Changing Small Brands’ Lives’: How A Startup Drink Brand Is Using The Social Platform, After Going Viral On It.Forbes Ranks Top-10 Highest Paid Youtube Stars.Twitter Billboards Highlight Historic Celebrity Tweets That Prove Dreams Can Come True.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Anything exciting hit your radar this week? Yeah, there's a big emo festival. When We Were Young Festival. As long as Avril Lavigne gets an hour set, I'm in. She's still hot. Teenage angst revisited. Buying Activision Blizzard for $70 billion. I saw that.

What's $70 billion amongst friends? Drop in the bucket. Yeah, like light investment. I will say this. I was going to have the video up. I took some video. I did play Roblox with my kids. Nice.

We got in Nike land. I do have it on my agenda to go check out Paris Hilton's like Paris World. Probably have to do that when the kids are in bed. You know what I mean? Yeah.

That's Roblox after dark right there, buddy. Yes. right there buddy yes you're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up welcome to the latest edition of the Radcast. It's Friday, January 21st, 2022. And I'm joined, as always, on our marketing news and news of the weird episode. Joe Hamrick. Hey, Rye. Hey, buddy.

Hey, how you doing? News of the weird. I mean, why haven't we been calling it that? I don't know. News of the meta. I don't know. Yeah, everything's news of the meta weird. The metaverse is weird anyway, so it's kind of like it all goes together. It's very meta because the't know. Yeah. Everything's news of the meta weird. But the metaverse is weird anyway.

So it's kind of like it all goes together. It's very meta because the metaverse. Yeah. Exactly. Got it. How's the week been? It's been good, man. The snow thing was a little weird.

Snow begetting did come. Kids are out of school, I guess, still. Still. I don't know. Are they going back tomorrow? What do you think? I think with the COVID thing. Might as well just not.

Probably like, all right. And the chance of snow again yeah like i think i'm in monday i guess go back monday yeah all right yeah uh yeah but six inches of snow in greenville south carolina is a big is something yeah it's a big deal and it's this my yard's still pretty much covered in snow yeah but i mean i guess we're worried about ice now. Yeah. Freezing over. Yeah. It's like 45 degrees outside right now. I know. It's raining again. It is.

I actually battled a little bit of a stomach bug this week. Uh-oh. Not pleasant. Uh-oh. Was it a food poisoning situation? I don't know. It was like a 48-hour thing. And no bueno.

Where did you eat right before that? I've been eating bland. I've been on a low-carb diet. We're headed to the Caribbean. You look great. Thank you. I appreciate that. I'll give you a ding for that.

We're headed to Turks and Caicos in February with the family. That was the boys' large gift. We give them a giveaway. Experiences. We're an experienced family and uh so i've got to be able to get into my banana hammock and you know and i got to make you know things look as big as possible by shrinking my waist sure sure you should get shave around there i think is what they say if you shave it yeah a little bit extra right nick yeah he knows yeah nick knows he's he loves banana hammocks he does the uh are you wearing one right now under the sweat

he doesn't talk about it yeah but uh the uh yeah so anyway my my diet's been so bland i don't think it could have been something i i think i definitely caught a little funk. It's not great. Yeah, but I'm on the rebound, on the mend. I feel great today. And happy to be joined by my not-sponsored Alani New Energy Drink. Still, Bruce Buffer, I'm calling you, dude. It's time for your energy drink

to be sponsored the show. So Alani, get all this free pub. Yeah, I mean, right? I mean, though it is delicious. I mean, though, it is delicious. They don't want us to start giving them the Mike's Hard Lemonade treatment. Yeah, exactly. And it might go that direction if it doesn't. I mean, it's not a threat.

It's not a threat. Not a threat. Just who knows what will happen. It's not a threat. It's a promise. I mean, Mike's Hard Lemonade sales, from what I understand, have tanked ever since we started talking about it. Yeah, they've gone down at least.0001%.

Probably. Probably more than that. Yeah. Probably not. They're probably doing the best they've ever done. Yeah. It's probably going on. It's having a reverse effect.

It's happening on the Radcast. Those two jerk-offs don't like it. Let's make sure we buy as much as we can. Exactly. So anything exciting hit your radar this week? Yeah, well, I don't know how exciting it is, but we briefly talked about it. There's this big emo festival,

When We Were Young Festival, and it's got like, I wish I knew how many bands, but it's got Avril Lavigne, Paramore, what was the other one? Jimmy Eat World. My Chemical Romance. My Chemical Romance. So many bands that

people on tiktok have been saying that it's potentially fake because it's supposed to be from 11 a.m to 11 p.m on one day everybody's doing the math like how long exactly they're like well this so everybody would get about 22 minutes or whatever it's it's gonna be interesting to see what happens as long as avril lavigne gets an hour set i mean oh well she wasn't playing she won't play without an hour set. Right? I mean, come on, give me a break.

Yeah. Is she still hot? Appearance-wise? Yeah. I don't know. I haven't seen her in a while. Any idea? Eh.

She probably looks about the same. Yeah, maybe. Okay. She was cute back in the day. Sure. I think just because it was the whole persona, you know,

mad girl, cute skater girl, all that. She's, you know what, who fucking knows? Who knows? Probably. I'm sure she'll come scream and yell and do whatever she does. Jump around. Jump around.

Yeah. We'll see how that goes. I'd almost be interested to see if it is fake. It'd be the funniest thing ever if it was. So a couple of the bands have tweeted that they're going to be there or like send out messages, but it's like literally how you don't have time. There's not time for it. If you look at the list of bands, it's like this long.

As long as it doesn't turn into what happened at like the Travis Scott Festival. Like, you know, like it's put on. I don't even mean that. Like, you know, we joke a lot on here, but it's like, geez, like get it together. Sure. So it's put on by the same people it's put on by live nation so it's like is that going to happen yeah emo people don't really stampede though do they no they don't no they drown maybe these people are drowned in the tears about tears yeah the crying tears of lakes of, I don't know, angst. Teenage angst revisited. Oh, my.

It's a concern. Yeah, it is. Yeah, it's been a good week, though. We'll see. We'll report if the emo tour carries on. It's not even a tour. I mean, our one-day event. One time only.

One day. We should get tickets went on sale this morning. We should get them. Nick? Nick, get themday event. One day. One time only. One day. We should get... Tickets went on sale this morning. We should get them. Nick? Nick, get them for us. You can go with us. He's ordering them right now. Okay.

He's a multitasker. He is, for sure. We had good guests on this week. Maybe someone you've heard of. Heidi Montag. Absolutely. From the Hills. Ironically, the day...

I don't know if it was good luck or bad luck. Their reboot of the Hills was canceled the day the day I don't know if it was good luck or bad luck, their reboot of the Hills was cancelled the day that the Ratcast came out. I don't think it had anything. It was totally unrelated. Spencer and Heidi, who've become friends, told me it was expected. I think Spencer and Heidi

got a little something on their sleeve. They're working on a couple TV projects. Potential TV projects. Spencer and Heidi's become friends with you because they should be friends with each other already. Yeah, they're definitely friends with one another. They've become friends with I or me or whatever. Spencer and I text

here and there. Brag. Well, we do some work for them. Sure. It's all good. You're a popular guy. Hey, you know, I'm a nice guy. You really are. That's what everybody says. Don't change their opinion. Why is Nick shaking his head no? What does that mean?

What does that mean? But, yeah, good episode with Heidi. Very transparent about their ups, downs, sideways, everything since the big show. Even the Hills Returns and everything and starting a business. I thought she was very transparent, really real. And then next week, we've got one of the hottest songwriters and producers. She's had her hands in all kinds of stuff, but definitely writing songs.

Jenna Andrews written some of the biggest hits for BTS. No matter how you are with Korean pop. Sure. BTS is probably one of the hottest i don't know oh yeah under what 21 bands in the world i don't know how old they are you mean they're under 21 or like the audience you know probably you know i don't know if i could name a song but i bet you if i heard one i wouldn't know what it is oh yeah like butter or dynamite you've heard them dynamite i've heard you've heard it yep on the radio yes and so uh she's co-written or written some huge hits.

She's got a lot going on. She was really cool, really talking about her journey and what it's like in the music business now. Yeah, pretty cutthroat probably. Yeah, the ups, downs, and strangeness, and a little bit of everything. But Jen was awesome. She's very dynamic and extremely talented.

So that's next Tuesday. Cool. I'll see you next Tuesday. See you next Tuesday. So, yeah, it's been a good week and lots on the horizon. Anything else come to mind? No, I think that shoots it. I mean, I think the weather and the E festival are really the things that got going on.

On your radar. So now we're going to get to everyone's favorite segment. What is it? I'm not sure. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Redcast Social Media Holiday Segment. Yeah!

Exciting. I had to let the synth play through there. I like it, yeah. There's nothing bad about that. No. It's gotten quite comments on social here. People are commenting the whole line back to me. Oh, yeah. With the yeah.

The yes. I mean, the yes. We engineered that. We engineered the yeah. It's very important. It is. And it's just the way it the yes. We engineered that. We engineered the yeah. It's very important. It is. And it's just the way it comes out. Yes. Yeah. Yeah.

So today is January 21st, and as we get into our social holidays, we always like to add the disclaimer of, you know, we like to have fun, but we like to call out some important holidays that need to be on your radar, that can't be missed. And, you know, we laugh sometimes, but this first one, I mean, may or not be something you'll laugh about because it is International Sweatpants Day. That's pretty serious. Yes.

It's pretty serious. It is. Had I known, I would have worn neither of my sweatpants. Nick did. Nick came through the clutch with the sweats. So you must have known. And we both have jeans on. It's not National Jeans Day.

When is that, do you think? It's got to be coming up soon. Sure. We've cycled through a lot of them. I don't remember that one. I don't remember Jeans Day. You know what's great about this segment is the fact that I think by the number that get added,

there seems to be additional ones added next year. So I don't know that we'll ever repeat. We might repeat some of the same days, but there's new ones every year that get added, there seems to be additional ones added next year. So I don't know that we'll ever repeat. We might repeat some of the same days, but there's new ones every year that get added on to the days. It seems like it, doesn't it? Which means people need to continue to listen. It's vital. What if you miss it? Because next January 21st, there's got to be at least two more.

How would they ever get such advance notice as day of notice? Yes. get this such advanced notice as day of day of notice yes so if you're listening here on friday morning uh get your national take a picture of your sweatpants probably like get a day off or something or sure maybe you just don't work work from home or work from nowhere sure unemployed definitely have uh sweatpants that's what that's the uniform for unemployed. Just some sweats. Fuck it. Right? Yes.

And while you're doing that, it's National Granola Day today as well. Okay. So, cool. Cool. I guess. Hey, I like granola bars. I like them. I don't, you know.

What are the ones that everybody always makes fun of? The Nature Zone. Nature Zone. You take a bite and it turns to dust and it instantly is all over you immediate crumbs crumbs everywhere and i like those the green packets they're good yeah it's very tasty they're good but they get literally everywhere yeah i'm like eating them in my car going uh and i get mad at the kids for like having crumbs and it's like it's like bite and it's like i'd like to see slow motion of what's coming out of my mouth and going everywhere else it's like, it's like bite. And it's like, I'd like to see slow motion of what's coming out of my mouth and going everywhere else. It's an explosion.

They disintegrate. The second you take a bite. Yes. Total disintegration. And, um, it's also, I mean, we were going to practice this ahead of time or even do it, but we're going to just let it stand on its own. National hugging day. Okay. So if you're out there and you're hearing this, hug a cop.

Hug a friend. Hug a cop. One more boys in blue here today. Yeah. But no, hug anyone. Hug anyone around you. I'm going to hug my wife today. You are?

Yeah. What a treat for her. I know. That's nice. If I actually see her. Well, that's fair enough. We have like 17 boys games today. Oh, yeah.

Practices and games. On Thursday. Oh, yeah. Practices and games. On Thursday. Oh, yeah. Thursday's a busy night. Yeah. But if we see each other, I'll give her a big hug. I'm going to hug my son when I get home because he's at home. Yeah, because no school.

No school. My kids are upstate. My kids are actually above us. They're e-learning above us. We're in our studio. We have a little floor above us. Are they really? They're actually right above us as we speak.

They're e-learning up there. E-learning. That's e-learning up there. E-learning. That's e-exciting. E-not learning. Right. Okay. Hey. They're probably finding a way to dump water on us

or something up there. Yes. Which would be hilarious. That would be funny. And lastly today, I mean, I don't know how you would already not be aware of this one, but it's squirrel appreciation day. Yeah, no shit.

Obviously it is. Right? I mean. I had a baked squirrel for breakfast. Oh, I fried one. I fried one up. I appreciated it very much. Have you tried baked?

Have I eaten a fried squirrel baked? Is that what you're asking me? Yeah. That's the only way I eat them. No, I haven't tried it baked. You put a little lemon on there probably. Yeah little lemon takes away the gaminess sure some capers yeah maybe for lunch yeah a little squirrel appreciation day sure i don't know what the hell that means because i mean why would squirrels do nothing but kind of cause havoc you know they

eat through wires they i don't know yeah the last time a squirrel did anything for me personally was never, ever. So that one time, I don't know, Nick, any, any squirrel related? Yeah, no,

no, none. Exactly. So out there, celebrate your squirrels, I guess, or appreciate them. Yeah.

I'm going to leave some nuts on my front porch. Yeah, you are careful. That hug. You might leave some more nuts out there hey look out january 22nd tomorrow saturday this is just can't be taken lightly no it's answer your cat's questions day i am not looking forward to that hallelujah i mean i have a feeling my cat has got some pretty serious questions.

I mean. You know? I would think so. I mean. Yeah. Why are you feeding me kibbles and bits and bits and bits? Right. Yeah.

What questions could they possibly have? I know. Like, how are they going to get those questions asked? How are they going to articulate the questions? I'm not sure. I don't get it. Answer Your Cat's Questions Day is Saturday, January 22nd. We're going to leave that one there because I don't even know where to go with that.

But this makes sense. I'd like to say that I celebrate this every day. Sure. But it's also Celebration of Life Day. All right. I think we should all celebrate life every day. Every day. I'm sure it probably relates to, like, a disease or something,

and I probably shouldn't be making light of it. But in all seriousness, we should celebrate our life every day. We should. But you're probably right. It's probably people that have survived something bad or something. Maybe. But, you know, our show notes did not cover that. So as far as we know.

So, you know, our ignorance is bliss. And just know that, hey, if you're listening to this, be thankful. Yeah. Because we're alive. And we're on the Radcast. And what could be better? Nothing. Very few things.

Very few. Other than having one of these. National Blonde Brownie Day is also Saturday the 21st. Okay. That's pretty specific. Yeah. It's not a brownie. It's not a brownie. It's a blonde brownie.

Not National Brownie Day, but it's National Blonde Brownie Day. Okay. Yeah. Those are pretty good. Why does it have to be blonde? Blonde brownies have more fun? I don't know.

Hey, there it is. I like it. And you know what you can put on top of it because it's National hot sauce day okay some hot sauce hot fudge but that's it's hot sauce day you put some hot sauce on your brown blonde brownie oh my god you know weird this you big hot sauce guy oh yeah i love hot sauce yeah have you what's the hot you go to you go to firehouse subs and like get like four different samples i might and they i think they don't think they do that anymore because of COVID, but they used to.

Probably not. They used to have all the hot sauces. They had them all lined up. Half of them were that much in them. Backwash. I got a pack of the show Hot Ones, the podcast or whatever.

I got a pack of those. Those things are no joke, man. The mildest one super in fuego I haven't even tried the other two because I don't want to hurt myself it's crazy

I'll bring some in I like hot sauce I'll do it on the show we'll make this into fear factor with the hot sauce remind me I'll bring in a couple different ones. I like it. But I do love hot sauce. But if you're like the social media manager for Tabasco,

and you haven't already planned, surely they have something planned already, right? Sure. Oh, my God. You run Texas Pete social media. On Saturday, we should look this up, see how many people are posting about their favorite hot sauce. If they don't, it's a huge swing and a miss.

Yeah. They obviously didn't listen to the Radcast yesterday. The day before. To get ahead of it. Sunday, we've got two days, two big holidays. First National Handwriting Day. This one might be dying a slow death because how much handwriting do we do anymore? Not a lot.

They don't teach cursive anymore, right? I don't think so. I don't think so either. I don't, yeah, I write my little post-it notes. I might have the worst handwriting of anyone I know. Mine's pretty bad. Pretty bad. Look at it.

I've got a billboard over there. That's not great. Mine is a mixture of cursive and uh print yeah it's pretty bad yeah it's pretty bad yes and it's also national pie day okay so a lot of sweets this uh weekend pies blonde brownies sure hot sauce hot sauce granola what's your favorite kind of pie i don't mean to put you on the spot peanut butter pie really yes really peanut butter pie or my wife makes this my wife my wife i did it in life she makes a very good pie i'm gonna talk about that the rest of the episode please do not i will not do that no read my lips yeah i'll even give it to myself self-inflicted she makes this like

it's made with like whipped cream it's really light it's got like a cookie crust basic cookie crust and then it's like whipped cream and fresh lemon juice and maybe like

carnation milk or something some combination of that it's super light but it's really good so i my favorite kind of pie is a lemon meringue pie okay then you'd like this yeah it's getting in the same any meringue i like a meringue key lime pie is not it's like the right like real key lime pie yeah like the real deal not the not green like it's got to be like that yellowish color. With key limes. With key limes. Quite tasty. Oh, yeah.

I might have some pie. What's... Is there... Hallelujah. This is... I feel like this is another situation where someone from Radical should have had some pie here. With some hot sauce and a blonde brownie.

And a blonde brownie. I feel like there's something else coming up, too. Even though I'm eating like low carb right now. Yeah. Ooh, that would be tough for you. Very tough. On January 24th, we have Beer Can Appreciation Day. Which also we should have.

Yeah, I mean, falling down here. It is what it is. Beer Can Appreciation Day. Just the empty cans? Yeah, the empties. But we got to drink them so they get empty. Fair enough. So we're drunk during the episode.

Let's do this since we have a theme going, what your favorite beer not ultra don't say fucking ultra don't say fucking ultra your favorite non-ultra beer oh how about your favorite imported beer how about that okay um i'm probably corona really i mean like a like man that's the ultra of imported beers. Oh, I like a Heineken, man. Heineken's close as shit. Yikes. I'm sorry, Heineken. You know, we did work for this company. It's not imported, but it was a craft beer out of Atlanta.

And I don't know if you've been to the Vortex in Atlanta, but there's a brewery down, it's a cool dive bar, whatever. And there's a craft brewery down there. It's called Atlanta Brewing Company. They also make this beer called Laughing Skull. And they made a really, really, it was probably the best, like, blonde. Brownie? Blonde brownie.

Blonde brownie I've ever had. Blonde beer that was not, you know, too light, but it certainly had flavor and not like, you know, it wasn't like an ultra. But it was a craft beer. It was really good. Laughing Skull. Laughing Skull. Yeah. I'll have to look for that.

You could probably get us some. I can. Okay, well. Get us a little Sixer. Or Kegger. Keggerator. Speaking of, not to break up the obvious rhythm we have going here. Clearly.

Where are we at on the fireball keg? They're backordered. I literally, three of them could show up at any time or none. Because I did order them on three sites. I put in the order, and it says you're backordered, and they will ship when available. And I don't know if they're like, they were so limited that they're never going to be refilled.

Yeah, it's possible. Or the three are going to show up, and we're going to be like, what the hell are we doing? Yeah. yeah but they're not they can be shipped they're not the size of like a beer keg they're probably you know they have like a i don't know 75 shots they're probably like i don't know eight inches 18 inches tall and like 12 inches wide like the jagermeister things yeah you can put them in the freezer or whatever and if you got a big enough freezer but that sounds dangerous well and i i did want to remind you it's also national compliment day on january 24th oh in case you want to do anything on the 24th you did a great job telling me that that's awesome ryan nick yeah

great job over there as well yeah nick's doing a great job on the 24th nick may be very tired of us like deflecting things toward it yeah he enjoys it he does a great job uh and it's also national peanut butter day on the 21st is that why i said peanut butter pie or is that coincidence coming together it is it's all fitting together with these social holidays very yeah yeah something covered with the illuminati i feel like. Maybe have a hand in this. Yeah. National peanut butter day. Chunky or smooth?

Smooth. I got chunky, bro. Hallelujah. You hit the wrong button? Was that the wrong button? Hallelujah. Hallelujah. No.

I'm talking about my smooth. My smooth. I'm trying to like hallelujah my smooth into fruition. Yes. What about almond butter? Where do you land on that? Yeah, exactly. That's where I land on that.

Oil on top of it. No good. No. The reason I didn't give you the on the chunky is I actually like chunky peanut butter. Sure. I just prefer smooth. Smooth. Smooth is like sweeter a little bit.

Yeah. Because the peanuts in the chunk, you get a little salt situation. I may have to revisit the smooth. Yeah. I think you should. I may have to revisit the smooth. Yeah. I think you should. Okay. So there we have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A Radcast social media holiday segment. Yeah. There we are. The echo. The synth echo. It gets me every time. It does. I don't know when we'll ever not.

Usually your little segment audio, your hosts don't talk about it. It just plays and then you start talking. It just becomes part of it, yeah. But I enjoy it so much I feel like I have to talk about it every time. I don't know if that will ever end. I don't plan on having it end. Yeah, it never will. Maybe not.

Or this. Trends in the metaverse. Did you hear that? Yes. Is that you? That was me. Okay. Yeah, from many moons ago.

Back at a planet much further from here. Like my star wars like that was me from the future you made me cough reminding myself of myself that was your like a bill and ted's actual adventure type situation yeah we come back and remember that oh wrong button we got some malfunctions malfunctions malfunction junction So, first trends in the metaverse. Lots going on. Our entire episode is now, because this is in all the marketing news, it's NFTs, bro, or the metaverse. And it's starting to get real.

We're actually working with some clients on NFT stuff. So, it's becoming real. Real, real. Really real. Really real. The realest. The irony of calling the metaverse and NFTs real is odd, but it is real. It's real money.

I know that. I'm still sighing at NFTs. There will probably be a point where I don't, but still. Microsoft this week is planning to buy, or the deal's already in motion. They're buying Activision Blizzard for $70 billion. I saw that. And if you don't know who that is, they make things like Call of Duty,

one of probably the biggest gaming franchises ever. At least top five, for sure. And then on the other end of the spectrum, which is big, but a little lighter characters sure candy crush is actually not quite this damn is call of duty no no but still big in its own right yeah but they make other games as well and so this will position microsoft like right at the head of the class for in the gaming uh space as well as strengthening its hand in virtual and augmented reality because of i guess where activism blizzard already was or some of their technologies and different things so microsoft making you know what's what's 70 billion amongst friends

dropping the bucket yeah like light investment dropping the bucket i the thing i heard about this that people were up in arms about is Call of Duty is going to become an Xbox exclusive. You're not going to be able to get it on PlayStation anymore. Maybe. Maybe. I mean, if I'm Microsoft, I probably would. Why wouldn't you?

100%. You don't want anyone else buying on Sony. Well, it depends on how much you can make, though. If you get all the royalties and you know Sony's not going away, it depends on how much you can make them. If you get all the royalties and you know Sony's not going away, it depends on how much you make. I'm sure there's someone smarter than me that's an economist or whatever that does the math of if we can license this and get X from Sony versus or does it add more console sales and longevity to our lives someone's play someone

can do those numbers better than me yeah you know i probably and to date most of those it's usually gone towards exclusivity yeah when these deals happen or when someone has something which tells me they've done the math and that i don't know that loyalty of keeping them in the in the gate or in the bus so to speak i wonder I wonder how they would project the added console sales from making it exclusive. Could you base that on how many people from PlayStation bought it? How many people buy the game now, maybe?

I'm sure there's some spoilage or whatever. How many million people have bought the game on Sony? Sure. How many of those people you think will stay loyal to it even if it moved to Xbox? And it's probably, you know, if someone truly only has a Sony, are they really going to fork out 700 or 600, whatever the newest consoles are, just to move to...

Some of them might. Some of them have both consoles anyway now. Yeah. So what would be smart is if Xbox could somehow come out with a pared-down console just for that. Yeah, right. Like a cheaper version of the Xbox. I just want Call of Duty. I don't give a shit about the rest of the Xbox.

And there's probably guys that only play that game. Probably. I mean, almost like the old arcade box stand. Like all that because that's what people play 80% of the time or something. Well, there's professionals, right? Yeah, that's all they play. Yeah, totally. And that could have an even bigger impact

in eSports and everything like that. If stuff's sponsored by Sony versus Microsoft or what gaming console, because there's a lot of eSports around, Call of Duty. Wide-ranging effects. Wide-ranging effects. But this takeover will make Microsoft the world's third-largest gaming company by revenue,

just alone right there. What's number one? Any idea? Sony. Two? Tencent. What's that? Their gaming console.

Our gaming maker. They make games. I don't know their... Tencent. Yeah. I don't know their titles hot i don't i don't know 10 cent yeah i don't know their titles but yeah sony 10 cent i would get i would guess it's games you've heard of what where do you think isn't rockstar they make uh what's it called right yep they probably haven't made anything a long time though no right no you're talking about like when you play the no no no uh no but that's funny too, though. Oh, yeah.

GTA. Yeah. GTA, Grand Theft Auto. Yep. There hasn't been a new one out in forever, right? Yeah. Forever. A couple years, maybe a year.

Yeah, four months ago. It just came out. We just got a DM before this even launched that said, what the hell are y'all talking about? It launched two months ago. They already know i thought this was pretty cool so lamborghini is coming out with a carbon fiber space key that unlocks a limited edition nft so get this sure it does so they actually sent this material

to space in 2019 this carbon fiber material i think you're doing some testing okay of its limitations and strength and all that and they've broken it up into small tiny fragments and they have it as like a key what's interesting is they call it a key and it's kind of this really cool thing really cool look but the key doesn't like obviously it's to the nft but there's a qr code on the back of it so it's not really like on i there's a QR code on the back of it. So... It's not really, like, on... I mean, you're not, like, sticking it in your hard drive or, like, I don't know, in your... I don't know.

Lamborghini. USB-C or your Lamborghini. A magical NFT, you know, suits out your QR code on the back of it. So... It's still pretty cool. It's pretty cool. And it looks cool, and it looks like it's going to be super exclusive. They got an artist that has not been announced yet that created the nft so they're putting a lot of mystery and

intrigue it looks like another one of those nfts though that's gonna be so overpriced oh my god like millions of dollars i better just get two probably yeah you know what i mean you should i was gonna get three or four but put them in your meta art room. Meta bank. Yeah. Meta safe. Yeah, your meta, I don't know. Meta art room. Whatever that is. I don't, yeah. Your meta basement.

I'm going to put mine in my meta basement. Yeah, my meta crawl space. Yeah. Probably just keep it in there for a while. But this looks pretty cool. I mean, everybody's on the NFT bandwagon, and why not? Because there's a lot of money in it right now. And then there's a lot of talk out there of how these luxury brands are transitioning.

We've talked about some of them, how set up experiences. And I did, I will say this. I was going to have the video up. I took some video. I did play Roblox with my kids. Nice. We got in Nike land. It was pretty fun.

And for the record, my 10-year 10 year old who's a roblox like not know it all yeah and was like this is pretty cool and so we got in nike land we went into the store he's like buying air maxes and putting them on his little avatar and like shirts and stuff i'm like okay i get it and then some of the games they had in there were kind of fun. So I actually played a little Roblox in Nike Land. Did you win? I won a couple of the mini games, but you know.

What are you going to do, right? Yeah, it was okay. Can't beat the kids at that stuff. No, not my kids kicking my ass. No hope anymore. Whatsoever. I do have it on my agenda to go check out Paris Hilton's Paris World. You probably have to do that one after the kids are in bed. You know what I mean?

Yeah. That's Roblox after dark right there, buddy. Yes. Roblox X-rated. Yeah. No. I don't know. We'll see.

We joked about it a couple weeks ago. She does have a meta yacht supposedly supposedly, that you can get on. Sure. In the meta ocean. Yeah. How about a meta fall overboard? You know what I mean? You might.

Yeah, I might. Who knows? So I'm going to check that out. So there you have it. Your small trends in the metaverse. Verse, verse, verse, verse, verse, verse. Yes, it is. It's great. It is. Friends in the Metaverse. Yes, it is. It's great.

It is. So moving on to our news topics. First on the list, this one, I actually like this a lot. I think it's funny. I think it's smart. And if you're a marketer, you got to have fun with yourself if you are. So Oscar Mayer has introduced this bologna-inspired face mask that pokes fun at self-care. It looks like a piece of bologna that you put on your face. Eyes cut out and everything, and it resembles that signature bologna cold cut.

But it actually does. It's not actually meat. It does have ingredients that are intended to promote skin hydration and elasticity along with anti-inflammatory benefits no meat though no meat it's not it looks like it though okay it's quite funny once this is brilliant i mean i i'm gonna go ahead and like oscar meyer agency whoever came up with this this is funny this is a great bland play this makes people laugh and you know? I might have a bologna sandwich tonight. I might too. Oscar Mayer.

A little fried bologna. Hey, that fits on low carb too. That's good stuff. It'll have no bread. No bread for sure. Fried bologna. Just like our gym teacher in ninth grade used to eat for breakfast. Just fried bologna.

Mr. Oper. Just eat the fried bologna. She loved it. Yeah, she yes uh question um one size fits all uh that i assume but you know okay i didn't know if you had to cut your own eye holes no i think it comes one size uh also i just wanted to remark that oscar meyer historically excellent marketing yes right they got the wienermobile. Oh, yeah. They got the Oscar Mayer song. Yeah.

Everybody knows that song. Everyone does. Right? Nick? Oh, yeah. I wish I was an Oscar Mayer wiener. You know it. I wish I was.

Right? I'm sorry. That's a great song. It is a great song. It's one of my favorite songs of all time. Of course. On my playlist. My workout gym playlist.

I'm like, oh, this one comes on. I really get that. Yeah, you really get going. Oh. All those times you go to the gym every week. Well, it's oh, this one comes on, I really get this. Yeah, you really get going all those times you go to the gym every week. Well, it's three or four times a week, obviously. Clearly. In 1997. But,

in any case, that's my hype song. That's my pop-up song. Yes. Can you sing any of it? Sure. I can sing the whole thing if I wanted to. I'm busy right now, though. You are busy yeah um so uh yes so i like this play oscar meyer congratulations on the face mask uh so news here on marriott they're uh seeking tiktok creators to drive content around their latest loyalty program they're going to be hiring three they're trying to find three people to create content for the brand while they travel to its global properties

over 300 days so you get to travel over 300 days and you create tiktok content while you do it probably young yeah women it's going to be that right young women and men is this the bonvoy is it marriott bonvoy um yeah i think it's part of it but i think it's part of the whole the broader it it is part of mark marriott bonvoy but that's that's the loyalty program yeah right oh yeah and that the winners will be expected to create creatively document everything they encounter on tick tock and other platforms of their choice producing content that reinforces how essential travel can be. I think this is like fighting against the fact that with COVID and everything else, travel slowed down.

I think it's a good play by Marriott. Sure. They're playing into how people are consuming content. They're obviously leveraging influencers to make it come to life. I think it's super smart i just don't know like when exactly this is going like with covid just kind of like rampant in the moment yeah like does this need to be like a march may an issue maybe it will be by the time they find the three right and by the time they film all the stuff yeah i might put in for it

i think you should i might put it for it there's probably an age like it's probably like 18 to like 43 they only want like you know super attractive uh 21 year old women okay well until you said 21 year old women that was me but yeah i mean we can get it i mean there's three it could be joey joe and sean hey there you go why wouldn't it hey that's hey that's a good play. Sean, at least, is handsome. Yeah. And Joey, I mean, he's a guy. You know him. So me.

Perfect. Y'all could go travel around for 300 days. There's three of you right there. 100 days each. 100 days. Or do you have to do it all together? That's what I'm wondering. If they send everybody.

Might be together. Like a record. I don't know. Around. So anyway, I like to play for Marri everybody like a record. I don't know. Around. So anyway, I like the play from Marriott. We'll see how much it helps travel increase. So you know who I think has made a pretty good comeback and maybe just leveraging pop culture and other things, but Applebee's is turning its customers into marketers.

They're using testimonials from regulars as well as a love song from a superstar superfan to bring the casual restaurant trains back from the pandemic. So, you know, have you heard Fancy Like? Yeah. You may not like it, but it boosted their sales. It's all up in their shit. It's all in their shit.

I mean, song totally helped, you know, Walker Hayes. Helped him help the brand. Yeah. And whether it's been overplayed or not, you know. It has. It has. I like it. I'm tired of it now, but I still appreciate it.

It's catchy. It's catchy. He did a very nice job writing it. It's very catchy. Very catchy. I can't get it out. It's stuck in my head right now, now that we're talking about it. Yeah, it is.

I don't even know the words, but I'm just like, Applebee's. Right? Say that again. No, no, no. One for the customer. Come on. Hallelujah. Applebee's.

All right. Right? Nick? Yes. No. Okay. Yes? No.

Okay. Well, you like fancy like Nick? Yes. No. Eh. Do you like Applebee's? Read my lips. No.

That's what I heard from Nick right there. That's what I heard. He smiled, but that's the feeling I got. Look, there's a couple dishes from Applebee's that are pretty classic. They have that chicken tortilla something that's pretty damn tasty. Chicken lime tortilla. Tequila lime chicken. Tequila lime chicken.

I used to love that. Yes. It's so good. They still have that? They still chicken. Tequila lime chicken. I used to love that. Yes. It's so good. They still have that? They still have that. Oh, man. I might have Applebee's. See?

I might have Applebee's for lunch. Selling them. Selling them Applebee's. Call us. You owe us something. Yeah. You know? But anyway, I like what they've done.

They're keying into these things. It's still Applebee's. But hey, it's your neighborhood bar and grill. What do you expect? So some of those brands are dying or dead.y tuesday done right they're dead uh that's i mean applebee's seems like they're the only one they were the mocking they were like the butt of all the jokes right but now who's laughing now fucking casual chain brands walter hayes Well, he's laughing all the way to the bank. All the way to the bank. Yeah. Moving on.

Sure. TikTok. This is an article from Dizzy Day, dizzyday.com. TikTok is changing small brands' lives. It's making a big impact with small brands that are leveraging the platform. There is an article just about the impact they have, especially with a small social brand called poppy okay p-o-p-p-i heard of them nope anyway they've uh they've been racked up over 26 million views and have seen a significant boost in sales from a single organically posted tiktok what do they

sell soda poppy corn startup soda brand soda poppy poppy soda poppy me me i poppy me poppy if they don't have a can if they don't have a if no one's talking about that if they don't have someone doing that on instagram or tiktok i might i'm gonna do a my poppy video on instagram david we get david ortiz right big pop Yeah. I mean, why doesn't he? We can't come up with all the marketing for every brand. This is true. Somebody's going to have to pitch in. Big Papi, iPapi.

iPapi. But it is playing to the fact that if, look, if you are a small brand and you're a challenger brand or whatever, and you're looking for organic reach, you need to be on TikTok. Oh, yeah. I mean, like. you need to be on Tik TOK. Oh yeah. I mean like you have to be, I literally hire like no matter how big or small your marketing budget is, I would have like a 21 year old or an 18 year old that was really good at Tik TOKs working for the company in the marketing office.

No question. And that's what I literally give them my product and I even let them travel around, whatever. Like, and you never know what's going to hit viral and it'll be worth whatever you're paying them absolutely absolutely i mean you'd have you'd have to be at this point as a brand a complete idiot yes to not be on every social and i will even say this like we used it for radical and got like recruiting and like all this stuff and then we've kind of

backed off of it. You get busy, this is what all agencies problem, you get busy with client work and everything else. But I'm thinking about like re-instigating this. Yeah, actually for the Radcast

and everything else. It's still out there though. That's the thing. It's not going away. Like it could, something could pop up from two years ago or whatever,

maybe not two years, but it'd just be like, oh, shit. Yeah, and you guys with all your stuff have seen a ton of success off of that, right? We've had multiple videos, over 4 million views, which is what? You know what I mean? Yeah, the numbers don't make, like, they blow your mind. How did 4 million, 4.5 million for a couple of people see this yeah crazy joey joe and sean on it on tiktok right tiktok well everything everything every social media you can imagine not snapchat not no

i'm kind of i don't know kind of out on snapchat i i feel like there's a i know there's still generation of people that still use it. Yeah. Nick, do you use Snapchat? It's to message mostly? To message, right? Pictures, sure. Panamiming, you're panamiming.

Yeah. Nude photos, his girlfriend. Sure. Can we get a microphone for Nick? What's going on? I don't know. We've got like three microphones over his head. There's two microphones right there.

Yeah, we're going to have one next week. Or Nick's not going to be here at all. Nick, can we have a song that Nick's job hangs in the balance every week? Yes. Oh, Nick, I'm sure it does not actually. There's still a lot of usage on Snapchat.

It's not by any means dead. Me personally, as an older man, I just don't feel like it's appropriate for me to be on there. I don't need disappearing content. No. So, again, the only time I've ever used it is my daughter, who's 22, will send me a message. Yeah. You know what I mean?

Or just like, oh, here's a funny picture. I'm just like, oh. Okay. Right. You could have texted it to me. Please just text it. Please just text it to me. Yes.

I don't need it. i thought this is interesting i was both uh amazed not surprised and somewhat feel like i'm not making as much money as i should be sure by looking at forbes ranked top 10 highest paid youtube stars oh 2021 mr beast is gonna be up there, right? Mr. Beast, number one. $54 million. Yes, $54 million last year. And that's not even counting what he spends, which is unbelievable. Yeah, I mean, I'm sure he probably spends half that.

But if you make $54, I'll spend $27. I'll spend $53 to make $54. How about that? I'll spend $65 to make $54. Which doesn't really make sense. That doesn't make sense. Jake about that? I'll spend 65 to make 54, which doesn't really make sense. That doesn't make sense. Jake Paul made 45 million. Fucking Jake Paul, man. Are you serious?

Yeah. 45 million just on the king of self-promotion. He's so good at it, though. So good at it. So good. But it's not good. It's not good,

but it's just, it goes to show you, the people that do really well with this have done a really good job admitting that the average education is fifth grade. Yes. If you really go look at it. I think everyone else doesn't do a good job of acknowledging that and expects too much out of people. And the ones that do well and you go really look at the content it's appropriate to fifth graders yeah that's we've had a couple things that we did we're like

this is hilarious this is awesome we put it out and it was like you know what did we over read like you're too smart for the audience yeah right maybe probably that sounds very arrogant but it does and i don't mean it i'm just saying i. I give them a ton of credit for like, you know. And they realize what's hot and what's interesting. There's more to it than that. But there's a simplicity to it all when you really go look at it. It's like it's not complex. No.

There's some simple triggers that they use. And, you know, I think they... I'm going to make it my goal in 2022 to make... To dumb it down. Yeah. The dumbest content I can and make a million dollars on YouTube. Or whatever. Markiplier.

Markiplier, 38 million. Heard of him. Rhett and Link, 30 million. Unspeakable, 38.5. Nastja, 28.5 Nastya 28.5 Dude Perfect of course All Every Kid

they do a tour 20 million ugh Logan Paul made 18 million ah Logan you bitch he's only half of what his brother's making

fucking step it up dude oh no dude only 18 only 18 a week oh my god unbelievable he should be embarrassed

right no not at all he's made it we know we're embarrassed congratulations logan and jake for breaking the internet and solving solving a lot of equations uh and twitter this was interesting you know we talked about it about the hydro uh exercise equipment it's like hydro hydro hydro is the rower rower machine last week it's hydro they were using billboards and i was kind of surprised at them even though i still believe in billboard advertising but twitter has launched billboards across eight north american cities and it has like these quotes and these statements from celebrities, celebrity tweets that kind of show that they've used the platform to manifest their dreams coming true. So like saying, they call them manifestations.

And so like, again, like putting the tweet up on the billboard to promote the platform. Sure. You know where you could also read that tweet? On Twitter? On Twitter, yeah. You can just get on Twitter and read it. But you're reminded of the platform, the outdoor. What's funny to me is just these huge digital entities

using traditional media. That's the insight here. Is it coming back around? I think it's never died completely, but I think there's a time and a place when you've got the saturation that these large players have if you're a national player or worldwide player you still need reach and frequency and in los angeles and in chicago and new york the amount of people that see these billboards the reach that you get the frequency

that you get because of the driving back and forth is still hard to attain in any other channel agreed that's why mass media existed that's why tv you know the numbers for tv have dwindled but why it's still a huge player especially like sports advertising and other things sure is because of the reach the number of people and you just can't you can reach it like on facebook and other things, is because of the reach, the number of people. And you just can't... You can reach it on Facebook and some of the social platforms, but it's just not the same type of impression, the same volume of impression. And you're not going to reach everybody.

Exactly. With a billboard, if you look at it, you've got nine million people. Yeah. But on Facebook, maybe it's catered to... And you've got the bullshit of impressions and stuff where stuff gets counted. And did they really see it? And display ads.

How do you really know? Like, oh, I hit eight million people with my display ad. Did you really? Did you, though? Is that impression the same value as Joe Smith driving in New York traffic very slow, staring at your billboard. Oh, my God, yeah. It's a different impression. Different, 100%.

We're such a car-based, automobile-based society. Still, yeah. I mean, we see billboards probably every day. If you get on the highway, you see a billboard every single day. And until it's autonomous driving and we're truly just our head buried in our smartphones sure then it still has relevance because if you're driving or if you're in the front seat you're probably seeing that 100 we're totally in the back seat like completely not paying attention

right which is how i'm just coming in the back seat i don't have that my car doesn't do that but i just have a brick i put on the thing. It's amazing how you drive from the backseat. And I make it, and I never, I mean, never had an accident. Yeah. Strange. My wife's an excellent, you know. Backseat driver. Backseat driver.

She tells me how to drive very well from the backseat. Oh, my God. Why are you going this way? That's the one I get is, where are you going? Yeah. I'm going, you know, where we said, why didn't you go the other way? Hey, guess what? Why didn't you fucking drive how about that how about that yes yeah my wife's a lovely lady she's fantastic she likes to tell you how to drive and and many other things a lot of a

lot of advice yeah i get a lot of that free advice at hope too you get do you let me ask you this do you get it uh phrased as a question like wouldn't you rather do this oh it's always passive aggressive yeah what do you think i'd rather just be aggressive yeah but it's fucking do it that's what i would rather hear i but then you can always you can always kind of do the like well you didn't really tell me though did you would you want to take the trash out later yeah like no not really that's it's not a direct you know what i mean like order i'm just like you asked and i'm no absolutely not you shouldn't have asked just told just tell me just that's fine but their way of asking is usually because you should have already done it correct they're not really asking they're just reminding

you that you didn't do it yes and saying this is how that should have been it should shouldn't you have already taken the trash out yeah the underlying question is why haven't you done this yet yeah that's what it really is yes yes it is oh married life what are you gonna do i love it though that's great it's great it's great most of the time most of of the time. Most of the time. And there you have the news, my friend. There it is. Fantastic. We stayed on topic.

It's such a tight, you know what I mean? Tight line we roll. It's crisp. Cool. Joey, Joey, and Sean, go check them out on TikTok, on Instagram. Go see the 4.5 million views videos. Probably pinned at the top, I had to guess. They should be.

They should be. They definitely should. They are. You know where to find me. I'm at Ryan Alford on the platforms. Go check out theradcast.com. Search for wife rules. You'll find them all.

Anyway, you know where we're at. We appreciate everyone. Thank you. Everybody has a great week. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web

at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.