Right About Now with Ryan Alford - Weekly Marketing and Advertising News, January 28, 2022: McDonald's Mocks Crypto Investors?

Episode Date: January 28, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, Social Holidays, Tom Brady’s retirement, next episode’s guest Dr. John Jaquish, and more... Take a look at this week’s biggest marketing headlines:M&M's celebrates iconic albums in packaging play following controversial rebrandMiller Lite skirts Super Bowl ad block with metaverse barQR codes promise ad interactivity boost with growth of connected TVBudweiser returns to the Super Bowl and new Bud Light 'Next' makes a metaverse play.Gambling boom leads to NFL sponsorship sales surge.TikTok and Instagram allow users to subscribe to influencers directly: what now for brands?Little Debbie adds 7 new snack-inspired ice cream flavorsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Today might be the most days ever in one day. Really? Yeah. Nine holidays in one. There's a belief out there that the metaverse is actually going to play heavily into the hybrid work environment that we're moving into. The only thing I don't get is if you're kind of playing the game and moving your person around, it's like, what are you getting any work done? There was a lot of memes and such that kind of came with it.

Like the grid of how crypto has been doing is the arches of McDonald's. Oh, that's pretty clever. That's funny. Pretty clever. But I pointed out more to how all these brands on Twitter, especially whether it's metaverse related or not, are really acting more like people than brands. And I think it's been beneficial for them. You're listening to the Radcast. If it's radical, we cover it.

Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 28th, 2022. Welcome to our weekly marketing and advertising news. I'm joined as always by my lifelong friend. Lifelong? I think it has been. Sure.

So 13's lifelong, right? Feels like it. Feels like it. Joe Hamrick, what's up? That's me. Man, there's a lot up. What's up with you? Hey, about 6'5", 258 today, I think. 258? Yeah. Not 257.

No, I think I weighed this morning. You had an extra cereal bar this morning. Hey, man. Yeah, getting it tight and locked in for the beach in two, three weeks. Less than three weeks. Are you tanning? Not yet. I'm going to before we go.

Do you do tanning bed or do you do natural? No, I'll get into tanning bed just because we go to Mexico. Get a base. Get two days of a base just so I don't fry the first day. Yeah. And I'm proud to go do it. I'm not in there every day. No, no.

I just have this natural glow. Yeah, you get a little darkness to you, you know, a little pre-tan. Yeah. I did that one time before I went on a cruise and burned the shit out of myself. At least you got out of the way before you went. I was bright red the first couple days of the cruise, so that was fun. And, yeah. And then it went right back to white like this.

So I was like, that's perfect. You are a white guy. I am. I don't tan. Yeah. It it went right back to white like this. So I was like, that's perfect. You are a white guy. I am. I don't tan. It doesn't happen. I have that olive skin. My parents both kind of had a little bit of it. A little Mediterranean in the blood or something.

Yeah, I guess. Something. Steve, he's a tall guy. He is. So I don't know what it comes from. But I'm excited about our trip. Less than three weeks away. Who's counting?

Certainly not me. What's going to happen with the Radcastle? I actually leave on a Wednesday and come back on a Sunday. So we might record the news early on a Tuesday. Okay. We can do it. Or you and Nick can record it. Well, I don't know about that.

We'll see. Maybe we'll find a special guest to come in with you. We'll figure it out. Yeah, we'll figure it out. We got Joey and Sean on deck. Yeah, exactly. Y'all could do it. We could do it.

We've got talent around here, folks. Talent around. Talent coming out of our ears. Around. It's been a good week. How's your week been? It's been good. My son and I went to see the

hawks play charlotte uh nba oh nice yeah it was really it's one of his christmas presents we do experience as much as you do yep uh we actually on uh on saturday went to see something called big time wrestling i don't know if you're familiar uh nice such uh btw former stars exactly and they and that's their logo. I'm like, come on, guys. Jerry the King Lawler was there. Of course he was. Rock and Roll Express was there.

The original? Oh, my God, yeah. Those guys are like 70 years old. So old. They're so old. Were they wrestling? Yeah. Did they do drop kicks? Yeah, they did all kinds of shit.

Dude, it's the beginning of their farewell tour. They announced... There's a... what are they called? FTR or something. They're like younger guys. Yeah. So they kind of carried them a little bit. They helped out quite a bit.

All right. They pushed the wheelchair down the aisle. Right, right. Picking them up and putting their teeth back in their mouth. Yeah. Scotty Chuhati was there. I don't know if you remember him. Okay, sort of.

My teen years, I think. Scott Steiner. Oh, wow. Is he still big if you remember him. Sort of. My teen years, I think. Scott Steiner. Oh, wow. Is he still big? He's really big. He was also out of breath pretty bad. He probably went out the night before. He probably went out right before the match.

Also, on a not great note, Lex Luger was there. He's not doing well. He's in a wheelchair. He looked like he weighed about 140 pounds. I think he has cancer. He has something. He's got something. He's got something.

Yeah. I don't know. I think he was ill, but I think maybe he was self-inflicted a little bit. Okay. You know what I mean? Yeah. All right. Those guys with their...

Yeah. A lot of steroids and a lot of who knows what. Yeah. Who knows? But yeah yeah so that was big time wrestling big it sounds like a big time well and to make it even more big time it was at Spartanburg Memorial Auditorium so Sparkle City no big deal there yeah literally no big deal literally not even a big deal at all terrible it was it's really fun to watch and it's just it's it's almost funnier

than you know what i mean yeah you're just kind of like holy shit i can't believe this guy's still doing this it's crazy i wonder if they get paid for that oh man i don't know i know that they sign stuff and all that and they make money off of that okay so i don't know it all adds up to a few grand or something probably i we've seen seen Kevin Nash and Scott Hall one time there. They maybe had a couple cocktails before. It's okay. Hi, Kevin. Hi, Scott. You know you did. I might get them on the show.

To beat the shit out of me? Awesome. Kevin Nash is coming to the SC Comic Con. You actually might be able to get him on the show. Kane we saw one time. Pretty cool. There we go. We need to just have a wrestling Kane we saw one time okay pretty cool there we go yeah so and we need to just have a wrestling segment

of the Radcast I think I kind of like it it's all right you know we could do it yeah you know the wrestling thing yeah the wrestling

not us wrestling you and I could wrestle right here on the table well I don't think weight class I'll slam you through it that would be fun it seems pretty solid that seems pretty solid.

We need a fake chair, a fake table. Those metal chairs, you know, somehow they smash each other over the head. They hurt, yeah. It was a good week for the Radcast. Jenna Andrews' episode launched on Tuesday. I saw that. She's the vocal producer for a lot of BTS' hits as well as songwriting on Dynamite and Butter and others.

She had a jazzy hat on too. She did have a jazzy hat on. Very jazzy. Yes, she was jazzy all around. Yeah. Really talented, really looped in. She's getting involved in like some of the hottest projects in music right now. And she was really cool.

So we enjoyed having Jenna. If you're out there, Jenna, we appreciate you. now and she was really cool so we enjoyed having jenna if you're out there jenna we appreciate you tuesday we have don yeager who is a sport for he's a sports illustrated former writer he's written some of the biggest and best articles you've probably read in sports illustrated in the last 20 years i know that name yeah he's written a ton about michael jordan he's got a book um and don came on he's got like the perfect voice for podcasts like he's got a book. And Don came on. He's got like the perfect voice for podcasts. Like he's got his own podcast. I actually went on his podcast a few months ago.

And just really nice guy, so down to earth, and has a lot of great stories because he's written about some of the greatest athletes in the world and really enjoyed Don on the show. So look out for that next week. He talks about his journey and you know the art of writing and sure all of those things sounds good i'm gonna i'm gonna look him up right after this because i think i've read a couple of his articles you'll recognize the articles when you see them and he's you know some of the most i mean michael jordan being you

know who he is is the most uh recognized athlete in the world probably even still but, some of the most, I mean, Michael Jordan being, you know, who he is, is the most, uh, recognized athlete in the world, probably even still, but, uh, some of the others, uh, you would know. And, uh, but really enjoy talking to Don. And, um, with that, I don't really want to hold back, you know, everyone from getting to their favorite segment. Right. No, let's get right into it. I mean, it's time for another absurd holiday. There's no shortage of dumb things to celebrate.

The Radcast social media holiday segment. Yeah! I just thumped my show notes. Anything goes after that. It's wild. It's a jam-packed okay social holiday long list it was a long list and today might be the most days ever in one day really yeah okay uh one two three four five six nine holidays in one today wow there should be a limit i i it's gonna be

unstoppable the amount of fun we're gonna have i'm gonna be really busy today trying to observe trying to observe all of them yeah uh you know the first one you know isn't serious uh let me take this back is serious and i'm but it's like i i laugh being in the industry that i'm in of how much if people really take it as serious as they should it's data privacy day okay you know it's a serious thing it really is serious it's important it's very important but i don't know that people take it as serious as they need to. They probably don't. I mean, you kind of exchange convenience for your privacy a bit. Yeah, you do. Especially your data privacy.

It's like, oh, yeah, well, I signed up for that. Okay, I will because it's easy. Yeah. You know. Yeah, as I've gotten a little bit older, I've been taking it a lot more seriously. You know, secure apps and, you know, VPNs and et cetera. You did have that sex tape leak.

I did, and that was unfortunate. It wasn't actually me in it, which was the really embarrassing thing. Your name was on it. I don't know why my name was on it. Yeah, it was really weird. I think it's because you filmed it. Well, I did film it,

but, I mean, I produced, directed, and, I mean, I wrote the script. Yeah. it's because you filmed it well i did i did film it but i mean i produced directed and i mean i wrote the script yeah but yeah i told him specifically to take may or may not have been your stunt double but you know sure it was just a deep fake but it was a really bad one it was just my face like really big on somebody yeah so something was really big there we go the uh it's also global community engagement day i don't know what that means you know this is a lot of words and it's like it could mean a lot of things like it'd be online community engagement like facebook groups sure or it could be local like in your neighborhood community engagement day like you're getting involved so that's you know what tomorrow's being saturday as you know yeah

uh we're going to a uh an east side high school fundraiser my wife and i yep oh wow yeah good for you yeah it's gonna be really exciting i'm gonna give you no i'm gonna give what i gave last year yeah me too yeah i think we're actually getting it for free so you might you might throw some money in the uh i don't know what's like the cake the cake toss or i don't know like cake toss sure yeah bake a cake what is it when you're like there's a bunch of cakes and you i don't know a bit on the walk i think cake walk yeah what i say cake throw cake toss yeah that'd be so much better i'm interested in that i'd like to try that the cake toss the good old cake toss so you

so you're already doing a global engagement day i'm gonna get we got a lot to get to so i'm gonna have to like speed speed round let's just go international lego day okay i don't like legos that much my kids love them yep but it's international lego today today so love your legos i feel like we had this conversation because I feel like Lincoln Logs came up. Lincoln Logs. I think they did. It's your day, this next one. Sure. National Big Wig Day.

Well, I do have a big wig, as you know. That's good. You're a bit of a big wig, though. No. I mean, come on. The Radcast, bro. I'm a wig big. Wig big.

Yeah. So it's big wig day. So, hey, pat yourself on the back if you think you're a big wig. Yeah. And if you think you're a big wig, you're probably not, to be honest. Yes, exactly. National Blueberry Pancake Day. All right.

Moving on. Moving on. day all right moving on moving on i i like my plain cakes plain but with with some maple syrup sure i honestly i like a little bit of peanut butter on pancakes read my lips no okay well uh nah i love peanut butter sure i had a peanut butter protein smoothie for breakfast. You're always talking about it. Always. I slather that stuff on anything.

Everything. But not my pancakes. Not pancakes. No, don't mess with my pancakes. I won't. It's also National Daisy Day. Another day for you. Okay.

So just the flour? Bigwig Daisy. Or Daisy Tooth? Daisy. Yeah. I need a hmm there you go oh hallelujah scream uh the uh how about national have fun at work day today we're already doing it i mean right we're having fun at work exactly and finally, this is all you. National kazoo day. I love a kazoo.

I love a kazoo. I was actually first chair kazoo in high school. I don't know if you remember that. In the band. Yeah, the band. First chair. You put it in the orchestra section. It's not the band.

I was just going to say the band. You're like, it's part of the orchestra section. Oh, that specific. It's not a string instrument, but they still need that balance of the kazoo. They need the balance. Not the horn section. Yeah, no. Oh, I don't know why I thought that was so funny.

It's the woodwind section kazoo. Oh, orchestra. You do play that kazoo so well. It's the woodwind section. Oh. You do play that kazoo so well. What is that thing? What is it? Trompone? I don't know what we're doing. When you play a string instrument, you have the thing.

The bow. Yeah. Use that bow on the kazoo. Yeah, on the kazoo. It makes a real vibrato sound You know what I mean It's excellent Wow This went to shit real quick

Locked up here Tomorrow January 29th Is National Corn Chip Day I think I'm crying over here Oh my god What National Corn Chip Day Corn Chip Day I think I'm crying over here. Oh, my God. What national courtship day? Courtship day. Oh, Joel's going to have to edit out maybe some of the laughing.

I don't know. The Radcast. If you want to watch two grown men really laugh at their own jokes and just enjoy it. Yes, exactly. Come on down. Kazoo day. I just was envisioning a kazoo and an orchestra. A tuxedo and shit.

The New York Symphony or whatever. Yeah, a Philharmonic. Oh, so funny. So I'm going to have some corn chips tomorrow. I will too then. Yeah. And it's also National Puzzle Day tomorrow. Hmm.

I feel like it's a duplicate because I feel like I talked about this. My wife loves putting puzzles together. Does she really? And I liked it growing up, but I don't know. I get a little bored now. It's probably like ADD. Frustrated. I'll start putting pieces together and 10 minutes later I'm like, alright.

That was fun. I feel about puzzles pretty much the same way I feel about Legos. I do it for a while and I'm like, that is fucking shit, man. Well, you are. I mean, Legos are more of a kid thing. I feel about puzzles pretty much the same way I feel about Legos. I do it for a while and I'm like, that is fucking shit, man. Well, you are. I mean, Legos are more of a kid thing, I guess. Well. Yeah. Some adults.

Yeah. Yeah. I don't know about that. Yeah. How about National Seed Swap Day is tomorrow as well. Seed swap. What does that mean? Seed.

Seed. Not like we would change seeds we're swapping seeds like what you grow in the ground that sounds a little bit yeah it's like a marijuana day or something yeah yeah here i got your strain yeah whatever it is afghan kush yeah got a little shiva shiva skunk sure or shiba skunk i don't know i really i don't know my weed flavors very well not anymore not anymore not that i ever did not that ever not hey no no no no cross that out january 30th is national croissant day all right i like a croissant i mean i love some croissants you love them more than i do you have way more than you do you always they're sun about it yeah sunday

january 3rd national National Croissant Day. I'm eating like very no bread right now. It's making me want to eat some bread. Well, and the pancake thing, too. Yeah, pancakes and croissants here. Dangerous weekend for you. I know. I'm going to have to really not cheat.

Yeah, buckle down. January 31st, Monday, is National Backward Day. What? How do you do that? I'm not sure. Backward Day? Like, I don't know. Everything's backwards?

Like you walk backwards? Walk backward. National Backward Day. Someone write us in, let us know how that goes for you. How you would ever do it, yeah. Yeah, I mean, some things I see people do are pretty back-assward. Yeah, that's, well, there's certainly some backward people out there. Yeah, especially in South Carolina where we live.

It's like that's their day. It might be South Carolina back-asswards day. That sounds much better, right? It makes more sense. Yeah, I think so. We're going to change that. It's also National Hot Chocolate Day. Monday.

Okay. I'll have some hot chocolate. I mean, it's probably going to be pretty cold. Yeah. It's supposed to snow tonight, maybe. Is it? Flurries. It's not going to snow.

It's not going to. National Inspire Your Heart With Art Day. Inspire your heart with art. Say that three times quickly. I will not do that. Inspire your heart with art. That sounds like something Hallmark made up. Yeah, I think they did. Inspire your heart or some art teacher.

Yeah. It was like, man, people don't appreciate art anymore. Which may be true. I mean, I don't give a shit about art. I don't want to. Be an NFT, bro. That's art. That is art.

This is really art, if you think about it. Yeah, the Radcast. Especially National Kazoo Day. Yeah, it's the pinnacle. Pinnacle of art. Yeah. National Inspire Heart with Art Day. Okay.

There you have it It's time for another absurd holiday There's no shortage of dumb things to celebrate The Radcast Social Media Holiday Segment Yeah Let it play through That trails off for a while, I like it It does

I'm enjoying it You know Yeah, take a deep breath Catch our breath let it play through. That trails off for a while. I like it. It does. I'm enjoying it. You know. Yeah, take a deep breath. Catch our breath. Catch our breath after the social media holidays. Yeah, my tears. I mean, 9-1 on a today. Yeah.

On a today. On a today, it's 9-1, which I think may have had something to do with the delirium there at the last. I think maybe. The kazoo part. I think maybe, yeah maybe the sheer amount. Yeah.

Just really puts it on edge. Yeah. I mean, this is a hard job. I mean, you know, getting through all those. I'm sweating. I'm sweating my ass off. You are. I am.

But it brings us to, you know, a serious segment. Yeah. Trends in the metaverse. I don't know where that's coming from. One day we're going to find out. I wonder if people like that joke. Probably not. Probably not.

You know what I mean? People are probably like, are they doing that again? Yeah, they do. Like looking around or whatever. I'm not going to stop. No, don't ever stop. Don't ever stop being you. I can't stop.

Won't stop. Can't stop. Won't stop. I think the country artist's daughter that's now probably more popular than the country artist. Didn't she sing that? Beyonce? Yeah.

You mean Beyonce? Yeah. That's who we're talking about. The country artist? Yeah. No. Achy Breaky Heart. Who is that? Who's his we're talking about. The country artist? Yeah. No, Achy Breaky Heart. Who was that?

Who's his daughter? Miley Cyrus. Didn't she have Can't Stop, Won't Stop? No, that's all. I thought that was Sean P. Diddy Combs. I don't know. Who knows? So, first trends in the metaverse.

There's belief out there that everybody's kind of vying for what's going to happen in the metaverse. But there's a belief out there that the metaverse is actually going to play heavily into the hybrid work environment that we're moving into. The work from home. And I don't know if you've seen this. There's some apps out there. I've seen them, kind of looked at it. Let's say we're all working from home. Sure.

Which I am, by the way. Yeah, you are. And you get into a team meeting. But you get into maybe like an online environment, like a gaming environment, where it's kind of like your digital office. Sure. And think of it almost like a game that you're in. And so you have an avatar.

And so you go into a room and maybe sally and bobby and roger in there sure you know like whatever they're doing in that room right maybe there's elements in the metaverse or things that you can see or do in that room specifically sure follow along here okay yeah i'm with you and um then you can host meetings in that room that you might do either live, like a video, or as your avatar within the room talking to one another. Huh. So, in other words, it almost becomes like a true virtual office that you're at. Sure.

And the only thing I don't get, and I've seen these kind of things, is just like if you're kind of playing the game and moving your person around, it's like, when are you getting any work done? You're so worried about goofing off as part of a game. It might be fun, but you're right. It'd be hard to concentrate on the content

that you're supposed to be digesting probably. If that makes sense. I don't know. This hit my radar. I thought this was pretty cool uh mcdonald's trolled you know this i'm i'm kind of lumping in we're lumping in nfts the metaverse and crypto sure it's all trends and crypto whatever don't think too much about it yeah don't think too much but it's sort of don't think too much, but it's sort of related. I don't know if you follow any of these restaurants. They just kind of hammer people on Twitter.

Wendy's. Wendy's especially. But, you know, crypto's been taking a little bit of a bath this week, and McDonald's put out a troll, like, I'm paraphrasing the tweet,

but it was like, you know, how are those crypto social media managers doing this week? Yeah, right. And there was a lot of uh memes and such that kind of came with it showed sure actually the uh like the grid of how crypto has been doing is the arches of mcdonald's oh that's pretty clever that's funny pretty clever like that. Pretty clever. And different things like that. But I'm pulling it out more to how all these brands on Twitter, especially whether it's metaverse related or not,

are really acting more like people than brands. And I think it's been beneficial for them. Yeah, they're personifying themselves. They're giving themselves like a... Yeah. Giving themselves a personality. Personality, sure. Andifying themselves. They're giving themselves like a... Yeah. Giving themselves a personality. Personality, sure. And...

An image. An image. But what's your take on... I mean, do you follow Wendy's and all that? Is it just kind of like, eh? Does it make you want to buy a burger? So if I was going to buy a burger from a fast food place, it would probably be from Wendy's.

Yeah. A, because they're better. But not because of their tweets. B, because their tweets. I mean, B is pretty far from A on that this is the difference between the top of the Grand Canyon and the bottom A, B

I don't follow them so much as it'll pop up in news feed or whatever I love it, I think it's great I love it when they completely flame each other Jack in the Box does a little bit i think yeah they should watch it though they've got a lot to they got a lot of dark history they probably shouldn't like get too far into it yeah that's the thing those people well that's like the the the scary thing for like these brands is they

they had to be you better be pretty perfect if you're going to be throwing lobbing jabs all the time yeah you notice you don't see chipotle in there too much uh no yeah because easy target easy super easy target so many things yeah let us alone no okay all right you did it i did it i went there uh but yeah the uh i will say this one other thing is it relates to trends in the metaverse we do have a client good for a really awesome water filtration company they do stuff yeah yeah and they are uh about to launch an nft project that we're helping them with okay it's going to be really based in some charitable stuff sure with water purification around the world and the tokenization of some digital art like everything else.

But a lot of it's going to go back to charity and kind of the purity of water worldwide. They're kind of hashing through some of it. I want to give them a shout out because I think I'm pretty excited about some of the stuff we're going to be bringing to life for them. We know as a general rule, and you know this about me, I hate charity. Like I can't stand it.

You know what I mean? But that one sounds pretty good. I mean, I can't stand charities. It's just like, you know, yeah. Figure it out yourselves,

people. Shit. You really are screwed. I'm just kidding. I give to charities. I love charities. Yes. All charities.

Almost all charities. Yeah. I don't like. I love charities. Yes. All charities. Almost all charities. Yeah. I don't like the ones that are like against me. Yeah. You know what I mean? You really like the human fund. Yeah. It's my number one.

George Costanza's human fund. I dump probably 25% of my income into the human fund every year. I.E. yourself. Yeah. Correct. Yes. Yes. There you have it. Oh, my God. We're going every year. I.e. yourself. Yeah, correct. Yes, yes, yes. There you have it.

It's time for the... Oh, no. Oh, my God. We're going to have to let that out. Trends in the metaverse. And there you have it. Short but sweet trends in the metaverse this year. So sweet.

I do have some good stuff here now in today's news articles. So M&M's. Candy. Candy. Candy, not the guy. Not the guy. M&M's. Yes.

Not multiple wrappers. Yes. Touche. Not multiple M&M's. Right. The wrapper. But M&M's, what you eat. Sure.

A couple pieces of news. They updated all their characters and their colors this week to be more inclusive, and they're getting quite a bit of blowback. People are having a fit. And they should. Yeah. This is the dumbest thing I've ever seen. It's silly. And look, fine.

Yes. Everybody is fine with more inclusivity. Right. This isn't about, like, ixnaying anyone, but this is candy. Yeah. It's a cartoon. It's a cartoon. It's a cartoon. And these characters are classic.

And it's like all you do is come off as pandering and bad pandering. Is there somebody out there that was like, you know what? It's about time. It's about time they did this. No. No. Someone in the boardroom goes, you know, this is a hot topic. This could really make us look progressive yeah i can hear

it i can hear the douchebag in the room going hey you know we should need to change our characters and be more inclusive and it's candy and you have classic characters and you have people attached to it and like there's no reason to go there if you want to do something do it something more organic and more like meaningful than sure like changing your iconic candy characters nothing means not i keep saying nothing to nobody yeah right and and it had the back it had the opposite effect i guess if you uh subscribe to the idea that all press is good press yeah maybe they did it uh did you see you know tucker carlson is yeah yeah everyone knows he fucking took all this stupid question number one in media this year

yeah he had a a fit dude but he did it in a weird way to to where he was like i wouldn't go get one drink with one of those pieces of candy or whatever because they like desexualized him a little bit yeah he's like i wouldn't want to go get a drink. But you would before, though, to be clear. Yeah, exactly. The green M&M I would definitely have had, you know. Intercourse with, sure. I was just going to say, have a drink.

Well, it leads to. You have drinks. You never know. This was dumb. And then I did pick up they are doing a new packaging launch where they're paying tribute to four breakthrough musical artists by having the album art kind of on the packaging. I saw that.

There are four themes around Kacey Musgraves, her, Rosalia, and David Bowie. I saw the David Bowie one. That was kind of the only one I really recognized. Yeah. I don't know that I'd recognize. I know who Casey Musgraves is, but I would not recognize her.

I mean, I've heard that name. You wouldn't know one of her songs, would you? Would I? I don't know. You wouldn't. You might. Is it country? It's country.

She's had crossover hits in pop. I bet I've probably heard it in my daughter's car. Probably. Right? Yeah. It's like for teen angst. I've got so much teen angst right now. It's all coming out.

It is all coming out. So I didn't mind the artist play. I just thought the freaking characters was the dumbest idea ever. Is there somebody somewhere, like some transgender person or something, being like, thank you, M&Ms. I feel better. Yeah. some transgender person or something being like, thank you, M&Ms. I feel better. Yeah.

That would play out just for the M&Ms. So much, yeah. Yeah, change the characters back. Yeah. It's a dumb idea. Dumb. Shouldn't have gone with it. Nope.

All right. I'm going to boycott M&Ms. Just kidding. I don't care. I'm going to stomp on every pack so that everyone gets a smush bag m&ms like i'm kidding i mean i think it's a dumb idea but i don't care that much i don't really eat m&ms honestly i don't either it's not good for you no it's candy yeah yeah yeah so you never eat candy i really you know what i don't eat that much candy. Really? Yeah. I would eat bags of candy if it were good for you. I would because I like the shit out of candy. But I also feel guilty because I don't really exercise that much.

So I'm like, you know what? I don't need to get any more out of shape. And then I have a drink and I feel better. Miller Lite is partnering with metaverse company see all the everything to fall into the metaverse yeah we got to spread it out here that's a good segue too yeah accidentally motor lights partnering with metaverse company decentraland to bring a virtual bar to patrons during super bowl the metaverse bar will be the only place where people can view Miller Lite's ad. Oh, shit.

What? If you want to see the commercial, you've got to go to the Metaverse Bar. God, I wasn't going to, but now I am. The Metaverse Bar offers Miller Lite a way around Anheuser-Busch Super Bowl alcohol marketing exclusivity that began in 2010, i.e. Budweiser.

And Bud Light. Yeah yeah so this is their way of trying to get some borrowed interest at the super bowl super bowl is like one of the you know if you're going to borrow interest from something you borrow it from the super bowl this is the right yeah i mean number one yeah so they're trying to stay cold even though they're boxed out of actually the big game sure so there's so only budweiser can advertise during they're trying to stay cold even though they're boxed out of actually the big game. Sure. So only Budweiser can advertise during? They're the only alcohol company. They have alcohol exclusivity.

Wow. I did not know that, but I guess it makes sense now. Yeah. I don't think I've ever seen anything but a Budweiser Bud Light. I imagine that's a hefty paycheck. Oh, my God. Or Super Bowl. They're like an

international conglomerate now though right in bev or whatever it is yeah they own a bunch of shit i'm gonna go have a real beer inside the metaverse sure and go down to decentralized land yeah i'll meet you there it's like there's so many of these names like every week we talk about them and it's like okay how do you choose which one you're going to go be a part of? I can't even keep up with it. I guess Roblox isn't quite appropriate probably until Roblox After Dark exists. Like you said. We're working on it.

Yeah, I think it's a pretty good idea actually. I mean, come on. I think we should go promote that to whoever owns Roblox. Yeah, Roblox Inc. Is it? Yeah. It's something like that you buy stock can't you you can they're they're uh publicly owned now they're doing fine they're doing just fine i did

like this one uh i actually have been talking about this as a growing trend slash and it's not so in everybody wants the latest greatest innovation that you want everyone's innovation innovation has kind of slowed down. You think about how little has happened on the smartphone in the last like five years. Right. Like the camera gets better. You get more memory. Okay.

All right. That's about it. Right. But QR codes promise ad interactivity boost with growth of connected TV, leveraging the uptick in second screening. of connected TV leveraging the uptick in second screening. The scannable codes on TV ads give marketers another digital data signal about consumers. This comes from Marketing Dive, our good friends at MarketingDive.com.

Here's why I like this, because I believe in this. What's happened is the pandemic has made something that didn't quite take off 10 years ago now take off. Because of menus. You see people have gotten, they're built into the phones now and people have gotten more used to using QR codes because of the pandemic, not touching stuff. So you've, you finally have this adoption rate

matched with the technology, you know, getting mainstream because they're now on the phones. Because it used to be when they first came out, I got to open, I got to get to that app I never used. It's on page 12 of my iPhone. Swipe across.

You can't find it. So it's like too much friction. And now it's just in the camera. And you have people, because of menus and restaurants and other things, more used to it. I think you have kind because of menus and restaurants and other things more used to it, I think you have kind of this perfect moment for where in marketing, it makes a lot of sense to use them in the right place. I agree.

And when you're watching TV, you always have a phone in your hand, second screen. And so if you've got that ad running and they can pop it up, you can extend that commercial to a further reach, a better impression, take them to a landing page to get a direct sale yeah so i think we're in this you know it that qr codes oh that's so 10 years ago right but i think the actual practical use in marketing is that or close to its most pinnacle moment. I agree. Because, I mean, even non-tech savvy, maybe older people, whatever, they can point their phone at that fucking thing and be like, oh, here's the menu, right?

Exactly. And that's what I'm saying. Even the un-tech savvy. So, you know, you have this bell curve of adoption with everything. And, you know, it's been the slowest moving curve ever with the QR codes. Yeah. And it got a little faster when it got built into the phones, but you still didn't have a really dynamic reason to have to do it.

The pandemic forced you to have to do it, young, old, middle. So now there's an adoption rate so that if they see it in an ad or somewhere else, they're more prone to use it where they blew it off five years ago. Yeah. So, yeah, you're right. I think I still a qr reader app on my phone you probably probably do because i never erase anything so i mean can you still use those i don't know there's no reason only in the metaverse it's a trend in the metaverse trending down trending down so i like this if you're out there and you're listening and you're coming from marketing knowledge there it is get

qr codes on your tv spots on connected TV especially because you can pause and do different things like that. Do it. I guess you can do that on your TV too if you've got a DVR. Sure. But we'll see. There's a lot more video out there. Everyone has a DVR, I think. So Budweiser is returning to the Super Bowl, and there's a new Bud Light Next,

which is a zero-carb beer. I might be into this, folks. You're definitely into it. I'm definitely into it. That's also making a metaverse play. Of course they are. Oh, it's so meta. They're going to run six Super Bowl ads. It includes bringing Budweiser back to the game after it sat out last year

and plugging its new zero-car Bud Light variety with an ad that is expected to make a Metaverse reference. That comes to us from AdAge, adage.com. All right. Well, good for Bud Light, I guess, right? Yeah, six commercials. Pretty pricey. That's a lot of commercials.

A lot of money in the Meta Bowl. I wonder how much do you think that costs? I think we should start the meta bowl before anyone else does. Super meta bowl. We should trademark that. We probably can't say super bowl, but we could say like... Super meta bowl. Super meta bowl, yeah, because you put a word in the middle.

Hey. They've got... Yeah, I knew that was coming. They've got the puppy bowl. I don't know if you've ever seen that. Puppies or puppy bowl? Small dogs. Baby dogs.

Puppies. Not the sweater puppies. Although, you know what? In the metaverse, that would work fine. Puppies bowl. What is a puppy bowl i guess if we but is it a bowl they eat out of or like literally a bowl like a football game it's not a football game so much as it is i think i mean i haven't seen in a really long time i think

they just have fucking puppies around and it's like cute i don't feel football if they have a football it'd be better read my my lips. Right. No. People do like puppies, though. Who doesn't like puppies? You hate dogs, though. I get hate mail over my dog antics. Bud Bowl. You remember the Bud Bowl? Who doesn't?

It was excellent. Greatest commercial ever. One of. I think they did it for like two or three years, right? Yeah. Bring it back. Maybe that's what they're doing. They should have smashed one of them, though.

The glass bottles. You know, playing. Or something. Yeah. Oh, that's not good. So get this. This is the least surprising news of today. Gambling boom leads to NFL sponsorship sales surge.

What? TV ratings are not only the thing rising for the NFL, the league is swimming in sponsorship dollars thanks to surging interest from sports betting, casino, and lottery brands. I mean, there's a team in Las Vegas now. Yeah. Right? It's kind of hard to dance around that one.

Yeah. A lot of money in sports gambling. A lot. And why wouldn't they be on the nfl shows it's legal you see draft kings everywhere uh you can't mean the freaking uh caesar's sports book thing is everywhere yeah which i mean i'm fine with it yeah it's fine do it go for it but uh yeah 140 spending in those sectors jumped 140% this season, helping boost total rights fees haul for the league and its team

to $1.8 billion worth of rights deals this season. Billion with a B. Billion with a B. It comes from Ad Age as well. Thank you, Ad Age. And not surprising. Not surprising at all. Nope.

We're going to close out today with, you know, something that caught my radar and I'd like to close it out on a serious note, you know? Sure. Little Debbie. Instantly not serious.

Little Debbie and Hudsonville Ice Cream are teaming up to turn seven of the snacks into ice creams. Really? Yes. Does it say which seven? Swiss cake roll. Excellent.

Nutty, nutter butter, nutty butter. Sure, whatever it is. Like, all the best ones. Yeah.

Oatmeal cookie, whatever. Like, peanut butter roll, like, every one of your favorite, like, they had cosmic brownie.

Yeah. Like, Star Crunch, do you remember that one? I think, pretty sure it was on there. That's excellent. I was like, yeah.

Look, good story. So I grew up as a kid. You did, for sure. I think I did. I think I grew up as a kid. And we always had Little Debbie's in the house. That was the one thing. My mom kept us generally healthy, but we had Debbie Cakes.

That was like our snack. You got to have it as a kid. And I'd come home from elementary school, and I had a routine. I'd watch Transformers. Nice. And G.I. Joe. Yep. And I'd have a Swiss cake roll every day and an apple juice.

And every time I left it on the the floor my sister baked it up after me it reminds me to this day yeah of picking up after my swiss cake rolls well i mean it's a it's a family moment yeah it's a nice family moment i mean i was five years younger than her you know yeah still are i think yeah yeah i was to this day yeah to this day i somehow have caught her i don't know why it seems like you would have by now. But yeah, Swiss cake rolls. And when I saw this, I'm like, hell yeah. As soon as I come off low carb, I'm having me some Swiss cake ice cream.

Jumping on it. I think Swiss cake rolls are my favorite. I think it's my very favorite. Yeah. Thank you. Amen. Thank you. Amen.

That wasn't even a bell. It's like, amen. Yeah. I mean, i'm trying to think even though you know my grandmother my grandma this was passed down for generations my grandmother was buried with a box of little debbie nutty bars on her on top of her she ate three a day and she lived she lived to right at 90 years old i mean she drank a pot of coffee every day and ate like three nutter bars every day nutty bars what that was the car nutty bars i can't remember you know i'm talking about i know they have the rigid peanut butter bar yeah it's like a wafer wafer yeah she ate like two or three of them a day and drank a whole pot of coffee every day damn for

like 50 years and she looked like 90 so anyone that says coffee's bad for you my grandmother begs to differ yeah you know it's funny you always see like the people that are like the oldest like people in the world like what's your secret they're like oh i have a glass of brandy three times a day or something like that or like i smoke a cigar like yeah some people are just hearty yeah you know what i mean jeans they just you could smoke 10 cigarettes a day and like never exercise and still be with 100 i think it's genetically driven unfortunately i think they're gonna eventually probably be able to tell us exactly how long we'll live and we may or may not want to know would you want to know i don't think so because then you're that's everything's building up to

that yeah your whole life you're like well i'm gonna be dead x yeah maybe you just be you'd just be dreading it like you like we all nobody wants to die but like you just be thinking about that but that's i'm serious like you all you would non-stop be like oh yeah yeah i was only got 10 minutes 10 years four minutes right three seconds god that was the countdown it would maybe like i said maybe it would motivate people to to be better or you just be like fuck i don't know i think people be probably worse they just be like because everybody no matter how far it was even if you're like 25 and you knew you're dying at 64 you'd be like damn yeah you know i'm not

making it to 85 i already know. But back to grandma. She was buried with another bar. So that's why this hit home. Sure. My Swiss cake rolls every day. I haven't had a Swiss cake roll in quite a while, though. I haven't had any Little Debbie's in a really long time. I might have one after this, after my fasting.

If we had a producer, I mean, you know what I mean? Yeah, producerless today. Nick out sick a little bit and self-production. Feel better yeah yeah we do hope you feel better yeah this was a lot to mess with we really need yeah we do we do need a lot uh cool man anything else for the for the day i don't i don't words of wisdom um i don't eat the yellow snow i don't know what yeah don't it is supposed to snow I don't know what... Yeah. Don't. It is supposed to snow here around Nashville,

Charlotte, Greenville, like a little bit of dusting maybe. And so that's relevant. Yeah. So avoid the yellow snow. Instantly relevant. So. Well, you know where to find us.

We're at theradcast.com. Search for Little Debbie Cakes. You'll find all the insights. Kazoos. In the orchestra. Oh, boy. I'm Matt Ryan, offered on all the platforms. Joey, Joey, and Sean.

Instagram, TikTok, everywhere. We'll see you next time on the Radcast.