Right About Now with Ryan Alford - Weekly Marketing and Advertising News July 15, 2022

Episode Date: July 15, 2022

Welcome to another episode of The Radcast! This week Christina and Reh take over talking all things marketing, metaverse, and Elon Musk - the ultimate internet troll.Show some love to our official sponsor Branded Bills!Use Code RADCAST20 for 20% off your entire purchase at www.brandedbills.com Elon Musk backs out of buying TwitterJames Webb Telescope photosSocial Holidays:July 15th: Give something away dayJuly 17th: World emoji dayJuly 18th: National Ice cream dayTikTok NewsTikTok is giving you new ways to control your For You page50% of marketers impede ROI by underinvesting in mediaTrends in the MetaverseSamsung Launches 'Space Tycoon' Metaverse ExperienceMarketing NewsSkyy Vodka and Jordan Peele encourage consumers to look to the skyManscaped sharpens edgy humor strategy with multiyear Pete Davidson dealPhiladelphia cream cheese serves burned-out diners at Feeladelphia restaurantUnilever’s Magnum explores sustainable fashion, digital realm with cocoa dressNetflix picks Microsoft as partner to build ad-supported streaming business If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver @reh.harvey  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Hey everyone, welcome back to the Radcast. Here is the Radcast News. I know I am not the voice you typically hear first thing when this gets going. Ryan is on vacation this week, so I have one of our account executives, Ray. Say hello. I'm not an account executive.

What are you? I'm a digital director. Digital director. Awkward, but we'll keep going. It is awkward, it's fine. No, keep it in, keep it in. I don't even know what my job description is half the time, but this place would not,

we wouldn't be where we are if it weren't for Ray. We owe a lot to him. And I'm very excited that you're here with us today. Thank you. On July 15th, this is your weekly marketing news, a little bit of the metaverse, a little bit of TikTok, and of course your social holidays. How's your week been? It's been great. Been busy. You know, all the digital things, all the digital things. We've had a great week at Radical signed some new clients having some fun can't complain never been better yeah

we're having a better week than I would say Elon Musk is true with all this Twitter nonsense he has backed out of it yeah

he's such a troll can we just talk about how big of a troll he is for a second by all means go actually I'm just going to talk to him directly

Mr. Elon Musk you are a troll but if you have any extra money hanging around christina again i literally just need three thousand dollars that's all that's all it would take i will put my venmo and i'll put all of our venmos right cash app in in the in the show notes let's make it go viral let's make it happen exactly hashtag give christina three thousand dollars from elon musk no but i do think that was his plan the whole time yeah there was never a real intent to buy twitter see i i don't know if i totally agree with that i think he genuinely would have done it i think that the bots were a thing for him yeah i mean i can see why it would be a thing for him but at the same time i mean you're the

richest person in the world you're still and he and he is a troll yeah and his tweets have been hilarious lately yeah i don't know if we can get some of those in this listen just yesterday i think it was that i saw that um trump had tweets i posted something on true social and then it was like bashing elon yes yes and elon was like this is hilarious like yeah he loses no sleep over that. So again, money can't buy you everything. But my goodness, does it help with a lot of things? And then we had the James Webb telescope. Yeah.

This week. Those photos have blown my face off. What? Well, you look great for having experienced your face being blown off. I know, Nick, you're a big a big space fan. Oh, yes. James Webb telescope. Yeah. Oh, yes. James Webb Telescope. Yeah.

Really interesting telescope. It sees in the infrared spectrum, so it sees a lot more than the Hubble did. Ah, there you go. Right here. Wait, question, though. Do you guys think there's aliens out there? I don't. We kind of talked about this a couple weeks ago when we were talking about unidentified aerial phenomena, which is what we call UFOs now.

Right. Correct. I don't. I'm again, I think they're like ghosts and paranormal things. So anything alien related would be I would think would be paranormal. But I don't think that there's like little green men out there. But what do I know? I just asked Elon Musk for $3,000.

Why do they have to be green? Why not purple? You're true. It's true, true, true. I heard they were gray, but I don't know. Or infrared. Hey. Yeah.

But my question is, is like, if they're out there, why not just be in one of those pictures? Like, hey, how you doing? Yeah. I mean, if I was out there, I would leave Earth alone. I'd be like, I don't really want anything that y'all are dealing with. Y'all are good. Y'all are good. Y'all are done. But then I think about like area 51.

Why is that so classified if there's nothing out there? So I don't know. We're just trying to like make life in a telescope telescope. No tube. I can't talk. It's fine. Uh, yeah.

So that's our, our, uh, little blurb for kind of what's gone on this week. Um, we do want to mention our sponsors. If you are watching this, we have some new hat colors. Yeah, so that's our little blurb for kind of what's going on this week. We do want to mention our sponsors. If you are watching this, we have some new hat colors. This one is navy blue.

I feel like Vanna White right now. Our fabulous podcast sponsor, Branded Bills. They just had a new product launch, which is the Southwest Collection. Nice. Have you seen it? I have. There's teal involved. Very summery, very sporty.

And you can purchase that collection along with anything else on their website with our code radcast 20 save yourself 20 rep the brand support the podcast it's a win-win for everybody win-win yeah yep and if you do tag us tag radcast tag branded bills on social media and we'll enter you into maybe a giveaway yeah they also i saw they were having some like state t-shirts or something. Yes, they have a new elite collection with all of their American flags. A little bit vintage with kind of the red banding around the hats.

Love that. Yeah, great stuff. And then into our social holidays. So happy, I didn't wish you a happy give something away day today. But going back to Elon Musk, if he wants to give away something. Exactly, it is give something away day, Elon,

since you're one of our avid listeners of the radcast. Uh, if you want to be on the show, we can make that happen too. You won't miss it. I promise. Pinky swear. Yeah.

Uh, it'll come out in your taxes. You'll be fine. Um, and then, um, Sunday is world emoji day. What's your favorite emoji?

The upside down smiley face. No questions asked. So I don't use this one a lot but it's probably one of my favorite emojis is like the newer melting face emoji yes yes where it's like smiling but it's also melting in the ground yeah this is fine i don't know the context of using it has the same energy as the upside down smiley face it does it does but that is my most used that and i send the cigarette a lot like i'm like I'm making a point. Yeah. Since I air smoke. So I like send my friends a cigarette.

I actually started using the tilted laughing emoji face because I read an article a couple months ago now that like all the younger generations think the laughing emoji is just not cool. And I have. Yes, I have seen that, too. I saw that on TikTok. So I just switched it. You were like. Yes, I have seen that, too. I saw that on TikTok. So I just switched it. You were like, oh, miss me with that.

I'm only 31. I might be a geriatric millennial. I don't know. But look, I'm 26 and I think I'm a geriatric millennial. Who knows? And then Monday is National Ice Cream Day. I will be celebrating.

Of course. Will you? Absolutely. What's your favorite flavor i would have to say chocolate chip cookie dough for sure okay i'm a rocky road gal yeah give me give me those little like chunks of chocolate chip cookie in it too totally yeah totally i hear that and then i think that's it for our social holidays this week i think so pop into the tiktok absolutely so yours and i favorite um social media platform, TikTok.

Yes. So essentially what I was reading the other day, and it's actually becoming true because I used it yesterday, is TikTok is just becoming more than just your video platform. Yeah. So they're really kind of tweaking the algorithm to say, hey, if you're searching for the best tennis shoes, you're going to pop up with those brands. And so one of the things that I think has been low key, and we actually talked about it, I think on an episode a couple months ago,

but how they passed Google in traffic. Yes. And so I would say for the fellow social media platforms out there, they're bigger than that. So they're going after Google itself. So really kind of diving down into the search engine and the algorithm and tweaking it one kind of hashtag at a time, one search term at a time.

Yeah. Going after it. So no, it's, I mean, as Ryan says every week, it's, it's too big to ignore and it's here to stay.

And then there, I mean, it's, it's so user friendly and to me, and maybe this is just my algorithm. I think it's one of the most positive social media platforms. Yep. And it's like i i don't i don't doom scroll when i'm on tiktok like it's one of the only things that i'm like oh

if i'm kind of in a funk i'll pull up tiktok and you know laugh or be inspired to make something in my air fryer i bought an air fryer because of tiktok i think it's great purchased on tiktok made me buy it there it is what that is. There it is. And one article that I read was talking about how marketers and ad agencies need to be budgeting more and spending more money on their content creation. So you heard it here, everybody. It's a great way to bring in revenue and push your brands. And I think one of the things, too, it levels the playing field, right? So it's not just for big brands. And I think one of the things too, it levels the playing field, right? So it's not just for big brands.

You can have a smaller brand, a local brand, but also be just as successful as those big brands with any kind of things that you're selling or e-commerce or whatever it may be. And it's not too big to get started on now. I remember this is like kind of an aside, but I was at a comedy show back in January of 2021. And it was when all of my friends who were comedians were getting on tiktok and one of them had just started to go viral and everyone like all of my

comedian friends were like get on there like get on there now because there aren't ads yet you don't have to pay for anything like there are no sponsors now's the time to do it one woman her name's um shelly belly she was on the circle she She has like 500,000, 400,000 followers on TikTok and she just got in at the right time. And that is her career now. Wait, is she your friend? Yeah. You know her?

I know her personally, yeah. She's like my comedy mom. My wife and I are obsessed with The Circle. She's amazing, yeah. We're gonna have to go get coffee with her or something. There you go, perfect. I'm trying to get her on the show. Wink, wink, nudge, nudge.

And in keeping with our TikTok news, 50% of marketers impede ROI by underinvesting in media while social media delivers 1.7 times the ROI of TV. Social sees less than one third of the spend on TV. Meanwhile, podcast ads, hello, influencer marketing and branded content can deliver over 70% in brand recall with influencer marketing ROI comparable to that of mainstream media. This is huge. This is huge. And it's something that we've always talked about.

I mean, I feel like I've been preaching this till I'm blue in the face. But especially with like a recession, talks of recession coming. A lot of companies say, hey, let's get back here. Let's get back here. let's cut back here. Let's cut back here. And really the winners of recessions in the past have been those that have only continued, but increase their budget spends and kind of press the gas even harder. And especially with, with creatives and influencers, I don't ever want to like undersell somebody because a lot of my work I do freelance, but a lot of times that is a cheaper option. So you can increase your spending and have even more success.

And the ROI, I mean, the numbers speak for themselves. Yeah. And I mean, again, the name of the game is to keep going. Keep pressing that. I mean, keep pressing the gas is what I'm trying to say. But yeah, it's not coming together. But it's almost lunch. Yeah.

Yeah. It's almost lunch. Time to go. But yeah, at the end of the day, recession or not, I mean. You got to spend to make money. Right. You got to spend to make money. Right. You got to spend to make more 100%. So.

Invest and invest in podcasts. Right. Speaking of. Sponsor us. We're looking for sponsors. Nudge, nudge. And that's it for our TikTok news this week. Nick, if you will queue up.

There it is. Trends in the metaverse. We miss you, Ryan. We had to have your voice in here somehow oh oh i thought we were gonna get an encore i was excited for a second uh here we go samsung launches space tycoon metaverse experience big companies are now focusing part of their efforts on creating enticing metaverse basedbased worlds as part of their strategy. Samsung, the electronics company, obviously, is launching a metaverse world constructed as part of the Roblox universe. The experience, called Space Tycoon, will allow users to participate as part of a space station, getting resources to design and produce Samsung products.

How do you feel about this? I think the verdict's still out with metaverse. Sure. That's how I feel. I can get behind it when it is this tech-centric. Right. Because it makes sense to me. And again, as Ryan and I have talked about in previous episodes,

the, you know, building a space station, that makes sense to me for VR. I don't really get, like, I'm not totally into the NFTs and all of that. But it's interesting. I'm always fascinated when big brands get involved in this because it still feels so like is this pretend speaking of big brands getting involved in the metaverse too and this part probably doesn't make sense i've read it the other day and i was like why are they doing this but playboy is building a digital

playboy mansion see that i did see that. Interesting. Love that for them. They're going after a particular crowd. I don't know. Whatever. People don't want to leave their homes. It's fine. Sex sells. That we know and no matter what that will always be the case. Even in the metaverse. Even in the metaverse. There's a hashtag in

there somewhere along with a whole lot more. But that's it. That's all we have for our Trends in the Metaverse. Playboy and um samsung trends in the metaverse there we go there's the encore i wanted uh we talked about this a little bit before the show but i'm sure it will come back because sky vodka and jordan peele encourage consumers to look at the sky sky vodka has partnered with jordan peele's newest film nope to create a co-branded campaign. The campaign will encompass out-of-home advertising, social media, consumer sweepstakes, and other activations. This is super common with celebrities and brands kind of collaborating on

new media releases. And like Mac and Cheese did it with The Atom Project and Ty did it with Dr. Strange. Yeah. It's interesting to me too, that they're using a lot of out of home. Um, people like to kind of brush that off as old school traditional, um, but it makes complete sense here. So I think what's old is new again. And I think that's just one of the ways that, I mean, even big brands are saying it all works together. It's not just one thing. It's not a magic pill, a magic button. It is everything that you look at, everything that you see kind of every piece of life that you go through yeah they're going to be there so it's that that consistency is key and almost almost like vintage ideas that always come back

and there's a nostalgia to it as well which just aids yeah you know in the success of everything there's another big um the new minions movie i'm sure you guys talked about it, but like their brand activations and partnerships range from like a bagged salad brand to, I think there was a electric toothbrush Minion. What? They're on like feminine care products. It is bonkers. Give that team a raise is all I gotta say. Compounding interest.

There it is. It's everywhere. Yeah. It's everywhere. And. It's everywhere. And everyone loves Minions. Right. I haven't even seen the movie, but I can tell you they're out there because they're everywhere. I've seen a lot of interviews with Steve Carell, but that's about it.

Right. Will you see Nope? The new George Peel movie? I mean, I probably won't make an effort to go like to the theaters and see it. Sure. Are you a horror movie fan? I love it. Okay.

Yeah. Give me all the horror movies. Interesting. I would not have thought you were a horror guy. Oh, yeah. Horror movies, ghost shows, paranormal shows. Love it. All of it.

Nice. Yeah. Nice. Did you like Us or Get Out better? I think I liked the twist in Us better. Okay. Yeah. Interesting.

Yeah. I loved both of them. Yeah. But I think I liked it. You're the first person I've talked to who preferred. Yeah. Or the twist, at least to us. And yeah, interesting. And then we have Manscaped this. I have so many feelings.

God. Manscaped sharpens edgy humor strategy with multilayer Pete Davidson deal. Securing a long term celebrity endorsement could help Manscaped generate more widespread recognition ahead of its public debut. Manscaped aims to tap into a vast cult-like fan base that values Davidson's candor and willingness to address taboo subjects. You know why I think this is very smart? Because they're not just getting Pete Davidson.

Yeah. They're getting the Kardashian clan as well. Yep. Yep. They're already edgy too. I mean, they're already edgy and everything. So just adding those two big names in there. Yeah.

And I don't, I am not a Pete Davidson fan in the slightest at all, but I do think he's very quick on his feet and I enjoy, I've enjoyed moments of him on SNL and this feels so like match made in heaven, peanut butter and chocolate relationship. It does. It makes complete sense yeah yeah even though i can't stand him and i don't get it but wait why can't you stand him i don't know i you know what that's i shouldn't i should rephrase it i can't it's not that i can't

stand him i don't get why everyone else is obsessed with him like that's that's the main thing i i don't think i've enjoyed moments of him on snl i don't think he's that funny right um i don't care for his stand-up at all i just i just don't care for his enjoyed moments of him on SNL. I don't think he's that funny. Right. I don't care for his stand up at all. I just I just don't care for his humor. Yeah. He has a specific type for sure. I am. I am not it. I'm also afraid that if I ever met him in person, I'd fall in love with him because that just seems to be

what happens. Apparently. Apparently. I would also say he's probably falls into he's I think he's a somewhat good comedian, but falls into the famous people that why are they famous yeah which is why he and kim are together but i think that kim is brilliant i think kim is secretly smarter than all of us yeah you know who i think the brains of that family is though is chris oh yeah 100 yeah no they are they are not yeah they are not dumb people

right at all at all at all uh this next one I love. Philadelphia cream cheese, which I love in general, serves burned-out diners at Feeladelphia Restaurant. That's feel, F-E-E-L. Feeladelphia will feature cheese-infused dishes named after feelings like allure, curiosity, and spontaneity that seek to stimulate the senses. In addition to the restaurant, the Kraft Heinz brand will release the Philadelphia Experience, an immersive

cookbook, which includes edible pages, interactive scents, and sonic experiences. What say you? Yeah, you really got me with those edible pages and interactive scents. I think this is great because we're trying the brand is trying to refocus on community and

physical experiences after two years of our whole lives being virtual. And even with the metaverse being what it is, kind of this like refocusing on human things. Right. I think it's great. I do love the idea of just like the different senses going with the different plates and anything cheese I'm going to love anyway.

Amen. Give me all the cheese. Amen. No matter what type of cheese. I could to love anyway. So give me all the cheese, no matter what type of cheese. I'm not a green unless it's vegan. I'm like review good Lord. Right. That's not really cheese. We love all the vegans out there, but you're not making cheese. It's fine. Happy that it works for you. Yeah. Um, do you like to cook? Um, I do like to cook, although my wife does most of the cooking. Love that. Happy for you. Yeah. But no, I think this is really smart.

It's a multi-sensory campaign that looks to engage with consumers that are burned out and crave new experiences after the pandemic. With the edible pages, though. Let's talk about that for a second. Like, what? Is it going to be cheese pages? It's like a step up from the scented pages. Now you can eat it. Like a scratch and sniff marker or whatever it used to be. Right, right. But it's like a step up from the scented pages. Like a scratch and sniff marker or whatever.

Right, right. But it's like roll and eat. Or roll. Or scratch. Yeah, I don't know. I don't know what that would be like. I feel like, wasn't there... What's it going to taste like? I don't know. That I can't tell you.

We need to get one in here. It's a Michelin star restaurant that's doing this though. So it's not just like going to be diner food. So probably like, you know, it might taste terrible, but see, I was about to say,

I think that's where they go wrong. Yeah. Give me a diner food. Give me diner experience. Yeah. Cause the five stars are great for a particular time and place. No, I hear that.

But usually they come out with like a little piece of food that's $2,000. I do love my fine dining experiences though. Right. And that's right. Keeping on our food theme here. Unilever's Magnum explore sustainable fashion, digital realm with cocoa dress. This is such a curious brand collaboration to me.

Unilever's premium brand Magnum Ice Cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable vegan, shout out, vegan cocoa bean dress coined the first of its kind in the haute couture space. Magnum Ice Cream's partnership with Iris van Herpen not only widens its reach to the luxury fashion community and further elevates its premium status, but also represents the brand's first step towards its circular fashion ambitions and continued sustainability efforts this is wild to me yeah i'm trying to like picture this dress and i don't know it it looks very very weird it's very imagine it is brown obviously um and it has a lot of texture um but i'd like the idea of there it is.

Yep. Very weird. And it does. I mean, it looks like they're commercials. It looks like they're the Magnum ice cream commercials. Yes, it does. And I like the idea of trying to brand yourself as a luxury product. And so connecting yourself with Haute Couture, I think that's smart.

And then it's a vegan dress because Magnum's coming out with vegan ice cream. Right. Makes sense. Yeah. We've come a long way from Lady Gaga's meat dress. Oh my goodness. A long way. How controversial that was. Right. Right. Still is. Still iconic though. Still something. And hopefully we'll be talking about this in 10 years. I don't know. Maybe. Have you ever had a Magnum bar? Oh yes. Oh God. They're so good. Maybe that's what we should do on National Ice Cream Day. I mean, let's do it. Bring them to the office.

Yeah, I can do that. Any final words, parting thoughts? Parting thoughts? No, but I do want to discuss this whole Netflix with Microsoft thing real quick. Yeah. Because that to me from a digital standpoint, you did, but it's OK. We're going back to it. Perfect.

We have it all under control here. Don't worry. So, yeah,, but it's okay. We're going back to it. Perfect. We have it all under control here. Don't worry. So, yeah, I think it's interesting that Netflix, obviously being who they are, going through what they're going through lately, has chosen Microsoft. Yeah, I think that was odd. From a digital standpoint,

obviously the first thing that pops in my head is Bing. Yes. But I also, on the flip side, say, I think Microsoft is someone we need to keep an eye on. Obviously, they're a big brand. But from a digital advertising space, I think that's a kind of under the radar situation. Yeah, and Microsoft is one that feels not old because we all have it and we all use it on a daily basis. But I don't think of Microsoft as anything trendy.

Right. And this feels like another one of those like brilliant brand collaborations. It's like, oh, are you going to, you know, how is that going to fit into product placement and the paid advertisements? Right. And it feels like, yeah, it feels very much like, especially in the times these days where Facebook and Google, they're all getting those privacy issues and Microsoft is kind of just humming along.

And that's, I think that's part of why Netflix has tapped them because Microsoft is so good at keeping customer privacy at the forefront. Yeah, true. But yeah, other than that, I think that's pretty much it. Nice. Well, thank you all for tuning in to this brief episode of the Radcast. Ryan will be back with you Tuesday

and moving on from there. So yeah. Make sure you check out that james webb telescope yeah we'll have those photos i mean they're all over social media you you cannot possibly miss them right you know where to find all of us at the radcast follow ryan alfred on all of his social media platforms nick weaver i'm christina yossi i'm ray harvey until next time or until ryan's out again yeah and uh happy give something away day. Search for Elon Musk. Elon Musk.

Give me a million dollars. Thank you. Bye guys. To listen to full episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.