Right About Now with Ryan Alford - Weekly Marketing and Advertising News July 22, 2022

Episode Date: July 22, 2022

Welcome back to The Radcast! This week we're covering Bennifer, Toyota's TikTok's, high Valyrian and more!Thanks to the official sponsor of The Radcast Branded Bills! Use code Radcast20 at BrandedBills.com and receive 20% off your ENTIRE purchase!Social HolidaysJuly 22: National Hammock DayJuly 24: International Self Care DayJuly 25: Post your back to school supplies TikTok Update:TikTok’s new avatar feature could help brands without mascots on the platformMarketing NewsToyota drives chatter for TikTok debut with creator-led dance challengePeloton’s new ad stars nude Chris Meloni promoting its appNBCU, Peacock bring ShoppableTV to ‘Love Island USA’Marriott’s Moxy Hotels gamifies hospitality with AR experienceHBO expands partnership with Duolingo for GOT spinoffMagnolia Bakery throws it back to mid-aughts YouTube in its new campaignIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You know what time it is. It's time for the Radcast. You're listening to the Radcast. What's up, guys? It's Friday, July 22nd, 2022. It's our weekly advertising and marketing news. What an intro. Hey. You are well-rested after you missed last week. I was going to go different here.

After you ditched me. I did leave you. I left you at the altar uh the bad cast altar you and reg kicked it i i found a replacement i'm hey you know easily replaced will you serve the throne oh man i'll tell my wife that um it was a good week off or half week off we'll have half week off. We took the kids. We had a little staycation at the lake. Nice. Got the hell off the dock.

Got some sun. Yeah. Sun, fun, and buns. There it is. Yep. Hot dog buns, ladies and gentlemen. Hot dog buns. This was a kid event.

So I was letting Nicole and I get away. We might be getting away this weekend, just the two of us. There you go. Hey. Yes. Well-deserved, I'm sure. Hey, first adult two-day, three-day event in quite a while. Get a break.

Yes. But yes, had a good vacation, and I hope everyone's had a great week. How's your week been? It's been good. I got an Apple Watch via Hey! Via the Prime sale. Fancy! Is that it on your... Yes, I impulse bought it.

Okay. And I love it. Do you? I've been working out a lot because of it. I've closed my rings every day. Yeah. Do you say, hey Siri, how fair am I? How pale am I?

Actually, it tests the sun for me and tells me when to seek shelter. Not really. I wish it had that setting. That would be a good, hey? For us. Alert, alert, alert. Pale skin alert. Exactly.

The pasty princess is in danger. I have no issues with that. My parents blessed me with olive skin. Yeah, I got the short end of the stick with my Italian family. Everyone else, golden skin. The Allfords, mom, dad, Stephanie, and Ryan, our core family, all have tan very easily. Toasty, olive skin.

It's one of the few things I was blessed with. I have great hair, so I'll take that. Yes, yes. I wear sunscreen every day. I have great hair, so I'll take that. Yes. Yes. Yeah, you do have good hair. I wear sunscreen every day. Yeah. Every single day. I mean, I wear it like when it's blazing.

I mean, I'm not irresponsible. I put it on my face and things like that. But generally, I make my arms. I mean, I'm sure some doctor's going to listen and go, you should still put it on. But no, it's all good. Must be nice. Yes.

You know, it's been hard to's all good. Must be nice. Yes. Um, you know, it's been hard to avoid, uh, all the Bennifer talk. So much Bennifer talk. Happy for them. Yes.

Meant to be, I suppose. J-Lo and Ben Affleck. They, uh, eloped to Las Vegas. Yeah. That's what I would do.

Are you going to elope? I don't want a big. We tried to elope you away a couple weeks ago. Yeah, this is true. We left you at the altar last week, and you were eloping the week before. Perfect. Perfect. Yes, yes, yes.

But good for them. Yeah. I mean, I'm happy for her. I mean, two really rich, talented, good-looking people getting married. Congratulations. Jennifer's just had some diamonds in her day. Do they just count their money together? Like,

would they sit around like counting? Like, like, is that what they really do? Like sit in their bedroom, like, shh, shh.

If I had to sound effect for money stacking. No, they're, they're mobile, mobile banking. Mobile banking, yeah, they're holding them up.

He's got the bigger bank account. Yeah. Probably J-Lo, I would think. Ben's made a lot of money. She does more with, I would think. Ben's made a lot of money. She does more with business and producing than he does, I think. Yes, and past albums and stuff. Right.

I think they've both done pretty well. American Idol. Yeah, I don't think they're hurting for much. No. They could loan each other money. Right. I think they're doing just fine. Make money off the interest.

Right. I don't know if that works out. Something like that. Maybe just combine them and make money off the interest. I don't know if that works out. Maybe just combine them and make money off the interest. I think the yield is like 3% now on the 10-year bond. I'm sure they're doing better than that. But on top of that,

this was more of a marketing note. Krispy Kreme is selling a dozen donuts on Wednesdays for the price of whatever the national average of gas is. Yeah. It was like $4 yesterday.

One of our team members treated us to some. Hey, a dozen donuts for $4. That's going back to when I was growing up. I think that's about how much they were. That was a long time ago. Which was not the price of gas. No. The average price was probably like $1.50 then.

I drive on empty for as long as I possibly can. So since you've been driving, what's the lowest? And Nick, you can get in on this too. What's the lowest you remember buying gas yourself for? Whether you're 15 years old, 25, whatever. It was during COVID when it was like $2 a gallon. Okay. And I think I filled up.

That's the lowest you remember paying? Yeah. I remember it got just below $2 for a little while. Yeah. And that was the sweet spot. 89 cents is the lowest I remember paying. Holy shit. When I was 15, 16.

And it wasn't there long. Right. But I would say between 89 cents and like $1.30. $1.30 is on the high end. Yeah. Like in my teen year, like slash early college years, it fluctuated between 90 cents to a dollar 30. That's how much it's gone up.

Like, you know, it's crazy. That's unreal. And yeah, I didn't know what premium was. I was driving my Jeep. I had a Jeep CJ5. I'm like putting, you know, whatever the lowest grade you could possibly put in that thing. Now I got the premium, you know. Woof. And it's like $6 a gallon or whatever it is unreal but i do like krispy kreme good way for them to tie in

hey borrowed interest got a lot of people worried about gas they tied into the brand and wednesday's probably a slow donut day for them you know i bet mondays and fridays probably the busiest days mondays you're depressed. You're going back to work, so you get some donuts that don't make you feel better, but you think they will. And Fridays, everybody's, happy weekend. Hey, I can pow on some donuts. So Wednesdays are probably

slow donut day any day. I would think so. And thus, they kick it into gear with some $4.50. With a discount. The CFO at Crispy's praying for gas to go up. I'm giving this shit away. The only one in America hoping the gas prices increase. Krispy Kreme does stuff like this a lot, though,

because during elections, if you come in with your sticker, they'll give you free stuff and all kinds of stuff. Oh, yes. It's been good. I love Krispy Kreme. And speaking of treats, hopefully you checked out this week's edition of the guest episode of the Radcast with Sawyer Hemsley, the founder and COO of Crumble Cookies.

It makes me hungry just saying it. I know, right? I haven't had them in so long. God, they are so good. Those cookies are so good. They're worth it. That big box just makes me start dro saying it. I know, right? I haven't had them in so long. God, they are so good. Those cookies are so good. They're worth it. That pink box just makes me start drooling. They're worth every dime.

They're worth every calorie. Pavlov's Law. Ring the bell, put a pink box. I'm like, and I'm drooling. Salivating. They're so good. There it is. Oh, I just started drooling.

The bell. It worked. Like a goldfish. No, hopefully not. And we're doing a little special re-release. We're going to be doing some re-releases of some episodes that we just think are too good to pass up. We don't want you to miss one at the top of your episode list.

The one and only Bruce Buffer. UFC. The voice of the Octagon. The one and only. We're going to re-release his episode he's had he had some good uh announcements and those things have now come out foreshadowing yes foreshadowing of some products and things so um and we talked a lot about marketing so i want people to get all the knowledge from mr bruce buffer and he may or may not have done a little something. And now it's time for the webcast with Ryan Alford.

There it is. Proud of that one. Yes. You know, Bruce and I, tight. And he was friendly enough to do a little intro for us. That's adorable. Next week, look for that re-release with Mr. Bruce Buffer. We also recorded a really cool episode.

We've got another recording next week, which I'll get to. But Christopher Sean from Star Wars Resistance. And Days of Our Lives, your favorite show. My favorite show. I told him, I almost said guilty pleasure, but you know what? I'm a grown man. I'm not guilty for that. No guilt.

I like that shit. So Christopher Sean was awesome. Very cool. Maybe the most thoughtful guest we've ever had. I like to put a lot of monikers on certain guests. I probably repeat myself sometimes. But thoughtfulness rings a bell. Wouldn't you say, Nick?

Thoughtful. Oh, absolutely. Genuine. Genuine. Had a lot of complimentary't you say, Nick? Thoughtful is right. Oh, absolutely. Genuine. Genuine. Had a lot of complimentary things to say about the show and me, and so I really loved him. We love to see it. Flattery will get you everywhere, ladies and gentlemen.

Flattery gets you everywhere on the Radcast. Literally anywhere. But Christopher was awesome. If you're at Comic-Con in the next couple weeks, check him out. He's out there for some things he's doing. Doing video games. Freaking Nightwing. Yeah. You uh batman's uh sidekick or what becomes the yes robin robin becomes so uh yes christopher strong was awesome then next week for all you uh old school

music junkies oh yeah uh i guess it's old school i I've seen him. I saw him in Wicked, actually. Ashley Parker Angel joins the show for recording next week. What was his group? Music. Oh, I did become a slot. Again, I watched him in Wicked, so I've seen him play Fiero. Boy Band, right? Yes. Yes, Boy Band.

That was a little before my time. Yes, Ashley Parker Angel. But yeah, and all of his fitness stuff on Instagram. Yeah. He's a very in shape individual. Yeah, he looks pretty hot and in shape. Ryan said, not me. Hey, look, I'm a happily married heterosexual, but I know a hot dude when I see one.

He's in shape. He's a fine specimen. Yes, he is. And he can sing. And he can sing. And he can sing. Hey, look out, ladies. I didn't book him. That wasn't on purpose.

Yes, Christina. I didn't do that. Booking Ashley Parker, Angel. So check that out in the coming weeks. So lots of hot guests on the Radcast one way or another. Christopher Sharma on a bad-looking dude himself. He is also pretty. Yes. Great job oncast one way or another. Christopher Sharma on a bad-looking dude himself. He is also pretty. Yes.

Great job on it. Speaking of pretty. Segway. Not just you, Christina. We're talking about I'm surrounded in the studio here now. The merch is like overcoming me. Yes. They're breeding.

Yes. Branded Bills. Brandedbills.com. Official merchandise sponsor of the Radcast. And they're beautiful merchandise. Great partner of ours. They've done all of our logo stuff on hats, T-shirts, all kinds of giveaways that we're going to be having.

The T-shirts are nice. They're nice. I've been rocking those things. Yeah. Getting comments at the lake. I've been rocking it. Rep the brand. Rep in the brand, but go check them out.

You can go to our website theradcast.com click on sponsors click on the link you'll get 20 off immediately when you use just that link or use the code radcast20 you can build your own hat they've got a southwest collection and they've got a new tank top collection. Branded Bills. Official merchandise sponsor of the Radcast. And my favorite hat. And I'm not just saying that. The reason they're the sponsor is because I'm like, I like to work with brands and people that I like and that I use.

And I'm like, this is my favorite hat. We need to talk to them. And it worked out. So very comfortable. And if you're watching. And they're adjustable. Adjustable. This is a little trucker hat edition flat bill they got the curve bills i'll hold them up curve bill mesh whatever look at this trucker yes elite elite but go check out my small head hey look

at their win-win winner winner chicken dinner go check go check them out at brandedbills.com use Radcast 20 tell them the show sent ya we got a few social holidays not many we do

it's light it is it's a lean week happy hammock day though okay real hammocks not banana hammocks

not banana hammocks but you know you do you I don't know what you do at the lake yeah ball hammocks banana hammocks you know Radcast banana hammocks the banana hammocks. Not banana hammocks. But, you know, you do you. I don't know what you do at the lake. Yeah. Ball hammocks, banana hammocks.

Radcast banana hammocks. The banana hammocks. That's our next merchandise from Randy Bill's. Yeah, that's the next adventure. Banana hammocks. I'm working on it. It's banana hammock day. Make sure you celebrate.

No, it's hammock day, which is even more. So you're leisurely swinging. I might actually get to do that today with no kids there you go off with the in-laws and uh i might swing in a hammock today with my banana you and your banana a joint venture joint venture uh and it's also mango day all the fruit yeah i'm gonna have a mango margarita there you go in my. Nice. We had mangoes a couple weeks ago. Yes. Dried mango.

Yes, from the Philippines. Catching all the international flair here. There you go. Speaking of international, Sunday, International Self-Care Day. I shall be partaking. Yeah. Are you going to take care of yourself? Always.

For the first time ever? Yeah. Not always. Call my therapist. Hello. Exactly. Self-Care Day. What do. Exactly. Self-care day. What do you do on self-care day? Is it like give yourself a massage or like you go give yourself?

I would just think like do something that you enjoy and not like erase obligation is how I interpret it. Nicole, if you're listening to this, I'm going to erase all obligation on Sunday. And she can do the same. She can do the same. Face mask. Yeah. Maybe we'll self-care each other. How about that on Sunday. And she can do the same. She can do the same. Face mask. Yeah, maybe we'll self-care each other. How about that on Sunday?

There it is. That was easy. Hallelujah. Back to that low-hanging fruit. Yeah, slow-hanging fruit. July 25th. This is interesting. Post your back-to-school supplies day.

This is a fun one. Monday. I've not been in school in a hot minute, but I'm going to get my crayons and you know. God, I loved, I loved back to school shopping. Did you have a trapper keeper? Was that before your times?

Oh, it may not have been, but I was homeschooled. So you didn't need a trapper keeper. You weren't, you weren't going to school. Right. You were like going from, you were going from your bedroom

to your living room. Exactly. Exactly. You had to have that trapper. You don't talk about bedroom to your living room. Exactly. You don't have to talk about Nick. Star Wars, Trapper Keeper, themed, whatever they were. They zip up, they fold out, keep your pencils and your notebook.

That's cute. I'm happy for you. Trapper Keeper. Hey, hashtag Trapper Keeper if you know what I'm talking about. Give me a hell yeah. Next Wednesday, I guess that is, the 27th. Yes. Scotch Day. Scotch Whiskey. Whiskey Day on a Wednesday.

Hmm. Could make for an unproductive Thursday. Depends on how hard you celebrate. Are you a Scotch guy? I can drink Scotch. I'd be lying to say I'm a Scotch guy. That's going a little far. Sure. Give me a Glenfidd. That's going a little far.

Give me a Glenfiddich like 30-year, sure. Okay. A little like aged scotch all day, every day. Like the cheap stuff, not so much. Cheap stuff is never good. I don't know what it is. That aged stuff tastes like it's got a sweetness to it, like honey. It's almost smoky sometimes too.

It's always smoky. It's too smoky when it hasn't been aged enough. That's the problem, to it, like honey. It's almost smoky sometimes, too. It's always smoky. It's too smoky when it hasn't been aged enough. That's the problem, that bite of the smoke. I would think if you're a smoker, you'd like scotch. Sure. Because it's smoky as hell. Right. Do you like bourbon?

Because bourbon's sweeter. I do like bourbon. Okay. Yes, I do. Scotch, I can pass on it unless it's the super like you know forty dollar class right right right you know sixty dollars a shot rarely partake in um yeah celebrate accordingly i will got a few tiktok updates this week um this first one i i threw on our show notes at the end because you know when we've been counseling brands and thinking i think a lot of people are struggling with how you jump into tiktok it's overwhelming it's hard to start it's hard to

start it seems like in a way it's very underproduced but it seems like you have to really think through it a lot right and you know what a guy on our team pointed this out to me and i kind of took a look at and i was looking at stuff like lotus so lotus cars high-end sports cars um if you go check out their page go to Lotus cars on TikTok just google it TikTok and Lotus cars very low brow very low like all they're using memes it's like the last thing that you would think from like an uber luxury sports car brand but they're using all the trends and they're doing they're not worried about like every video being the most highly overproduced, sexy Lotus car video. Right, it's product over perfection. Yeah, and they are really like getting, they've got a really good admin.

So they've obviously got someone on the team that's managing it, replying to comments, staying heavily involved. And they're crushing it. They've gone from like, they've only been up on the platform for like two or three months and they got like quarter million followers and millions of views they average like 400,000 views per yeah and so and it's not it's not all high quality it's just they they're leveraging they're doing the platform the way they're doing tiktoks right they're not producing videos they're producing TikToks. And that's its own aesthetic, too, that kind of cheaper, almost, I don't want to say indie feeling, but that kind of like backyard home video feeling.

That's its own way to sell. So if you're listening and you're going, all right, I hear Radcast, I hear others. I know we need to get started on TikTok. Go check out Lotus Cars. And if you think as your, whatever you are, unless you're like the CEO of Coca-Cola listening, we know they're listening. But like, got to get out of your own way. You

need to realize you don't have to overproduce. You don't have to overthink this stuff. Go check out Lotus Cars to see what, you know, a luxury high end sports car brand is doing on TikTok. And then I think you might take a sigh of breath of relief and go, okay, we can do that. I can do this. We can do this and get engagement. And look, let's be honest, 95% or more of the people on Lotus cars will never buy a Lotus car. Right. But they are getting in front of the younger generation because 3% of that younger generation will be able to afford one one day and they're coming to them on their own terms.

And so they're hitting them where and how they want to be engaged with and doing it the right way so that, yes, 98% of them may never buy a Lotus, but 2% will, just like the current population. And so thus, they're scooping that up, that awareness. And there's nostalgia and there's a dream behind it and consumerism. behind it and consumerism. And get this. I'm really going to bend your mind right now. Lotus is a very desirable brand because it's not easy to attain.

And by getting attention by a lot of people that can't attain it, it remains unattainable. Right. Think through that for a minute. You want the masses to know who you are, but it's okay if it isn't attainable because you can carry that aura forward. And once they go and learn and they know about it, because they're not aware of you,

then it doesn't matter. You've got to have awareness in the masses. The exclusivity doesn't work. That's right. It's only exclusive if they know who it is. Right. You've got to have awareness in the masses. The exclusivity doesn't work. That's right. It's only exclusive if they know who it is. Exactly. You know,

like everybody knows who Louis Vuitton is. Yeah. But 1% of people can afford them. Right. And my apartment is very exclusive,

but only I know about it. and they're in everything else and the Kardashians and everybody else talks about them. So they're staying relevant and known. Well, and same with like

Soho House and all of these big clubs that you've got to be. Exactly. A certain tax bracket, a benefer, if you will, to afford. Yes. What else we got on TikTok news? So back to always being able to produce,

their new avatar feature can help brands that don't have mascots on the platform. So if you don't have, you know, like the Duolingo Owl and the Empire State Building has its own TikTok and it's generated a lot of business and so you can make your own avatar and use that as your mascot I like it I think you need I think that we need a Ryan Alford avatar I have a look as you say that I have an avatar like as being a creator on Instagram, I have my own Instagram avatar that I just made last week.

I have not used it yet, but it's available to me in my stories. Yeah. And it does look a lot like me. Isn't it uncanny? It is. I'm like, oh, I'm a cute little cartoon. I was like, I went through like seven questions.

I'm like, all right. But again, a great way to make TikTok more accessible if you don't want to be the one in front of the camera making the videos. Yes. Make your own mascot. It makes sense. I like it. uh then your mascot is your avatar your avatar is your mascot i should make marshall one yes you should marshall needs to be my mascot you need to get the team to make

you uh marshall story stickers like i have for yes i stuff. Yes, I do. I do. That way you get millions of impressions on Marshall. Perfect. I'm going to whore him out. Staying on our TikTok theme, Toyota is driving chatter for TikTok debut with a creator-led dance challenge. I didn't know. I was reading this article. I thought the dance challenges had backed up a little bit.

Oh, this has been all over my FYP. Oh, really? I've actually seen this one. Okay. How's the dance? I mean, I probably could do it if I learned it. I did not. Are you a dancer?

Can you dance? Give rhythm? Yeah. I'm a lowercase dancer. Okay. Definitely singer-actor first. Singer-actor comedian. You know who's a really scarily good dancer?

Who? My wife. Really? She could have been dance queen champion. That's so cool. Yes. And you know who's a really scarily good dancer? Who? My wife. Really? She could have been dance queen champion. That's so cool. Yes. And you know who's not? You.

But look, I'm not the guy that goes, oh, I don't dance. I get on the dance floor and slow dance. That's all you got to do. I'm not scared to put it out there. Totally. I'm just self-aware enough to know it ain't great. Right. I've got the dancing shows and stuff.

Nick's a national champion. Oh, yes. Shag dancer. Yes. That's right. Nick's a national champion. Oh, yes. Shag dancer. Yes. That's right. Shag. National champion shag dancer. Very nice.

And he can cut a rip or what do you call it? Cut a rug. Cut a rug. Or a rip, too. Rip the rug. Rip the rug. Yeah, fleet on the feet, Nick Weaver. And yeah.

Can you do any kind of dancing or is it limited to shag? Does the rhythm carry forward? Can you twerk is what Ryan wants to know. I can do the salsa, the rumba, the tango, the waltz. Hey, look out. Oh, man. See? It kind of carries over.

Yeah, it does. Get that basic rhythm down. Yes. Footwork. I'm an arm dancer. You're like in hitch. Like, stay in your box. Yes. Footwork. I'm an arm dancer. You're like in hitch, like stay in your box, stay in your box.

See, I wish I was better at that type of dance. The club. Yeah, I can. That's what you do for, and alcohol. Yeah. I'm an okay club dancer.

My wife's a professional club dancer. She grew up, not even club dancing that much, but at the Blind Horse Saloon. Oh, yes. I am familiar.

Are you a regular? I've not been in a long time. It's a fun place, though. But, back to Toyota. Yes, the hashtag CorollaCrossStep. 1.4 million user-generated videos featuring the CorollaCrossStep hashtag.

Yeah. We love a Corolla. Yes. The campaign is representative of how legacy automakers are shifting gears, all the puns here, to digital and social media tactics to court the next generation of drivers. It's true. They need to be there. Who are driving now, which is terrifying.

The Corolla cross-step. All right. I hadn't seen that yet. Who are driving now, which is terrifying. Roll a cross step. All right. I hadn't seen that yet. I saw the article, but I've been catching back up. Search that hashtag. It'll pop right up. Yeah. Is the dance cool?

Yeah. Okay. Trendy. It's fun to watch people who can't dance dance. That's my favorite. It's kind of the best. I love people putting themselves out there. Yeah.

Like Chris Maloney in Peloton's new ad where he's nude promoting the new Peloton app. In the spot, the Law & Order star expresses confusion at people who think the way he works out is strange. Meaning using the app, not working out naked. I mean, you can ride the Peloton naked. I mean, you know know You're not running Look one word I think there'd still be some chafing Get a little awkward on the treadmill

Chafing Chafing Have you gone to a spin class? But sitting on Yeah you're sitting on it I guess I don't know No thank you That would be painful

Have you gone to a spin class Or done the Peloton? I have done the Peloton God I used to do cycle bar And my ass would be so sore Could never imagine But good the Peloton. God, I used to do Cycle Bar, and my ass would be so sore. I could never imagine. But good for Peloton. Chris Maloney?

Yeah, from my... Is that SUV, or is he the original Law & Order? Isn't he the... I think he's the original. I think I'm one of the original. But anyway, confusion. Good for them. Naked on the bike.

Peloton just needs help. I don't think they're doing great with their ads. Well, this is might be a way to spark it. Maybe literally, maybe figuratively, possibly. I do like this,

right? So NBC slash Peacock slash NBC, uh, slash universal. There it is. Announced. It's applying. It's shoppable TV talk technology. Talk. No, no. Announced it's supplying its shoppable TV technology.

I'm just TikTok's taking over the world. Technology. Hey, that might be. Copyright trademark. Yeah, trademark. Get the URL, Dick, right now. You got it.

Beep it out. Beep it out. Go daddy. Technology. That could be a good business, actually. You know, that's for all the analytics on TikTok. Not terrible. Beep it out. Go Daddy. Tochnology. That could be a good business, actually. That's for all the analytics on TikTok. Not terrible, you got to admit.

Those Freudian slips are even good, you know. Shoppable TV on its dating show Love Island USA. It's just premiering this week on the Peacock platform. Viewers can scan on-screen QR codes and shop products used by contestants all season long. And this comes to us from the Marketing Dive, themarketingdive.com. We get a lot of marketing news there. You should check them out, Marketing Dive. It's a great website, yeah.

We enjoy them. They help us with our cliff notes here on the show. Yes, they do. And they're creating a season-long shoppable experience following efforts to mainstream immersive e-commerce experiences on TV. Okay, I like this. I like this for several reasons. Number one, it's happening anyway.

You're starting to see, if you're paying attention anyway, you're seeing product placement and you're seeing QR codes on the screen. I saw BMW's latest ad has this. Almost all the brands are starting to integrate this. Even here at the office, we have shoppable QR codes all around the building. If you want to get, if you need a cowork space here in Greenville,

South Carolina, come by us and see us here on the Swamp Rabbit Trail in Greenville, South Carolina. A little plug for our coworking space. But I do like this because it's kind of happening anyway yeah i think anything that integrates you because you have natural influencers here on on this kind of dating show or whatever it is anyway god and so worst you know why not leverage it and sell some stuff when i've googled like while watching tv i've googled thing like outfits that i liked

and this is just cut out the middleman hey why you don't have to google it right you know why give google impressions well you can go straight to it sit on my couch and scan a code eventually you'll be able to just use your eye scan they'll be your eye and it'll hit the qr code my web 3 virtual reality virtual brain will uh show you what you want and then you only have to put it on in order because you can just put on your avatar that's in the metaverse. Right, right. We're getting real meta here. It's coming. Yes.

Web three. Web three. But I do like this integration of shopping while watching TV. It's integrated. It's no different than like, okay, I'm watching content on Instagram and it's shoppable. Right, and clicking shop now. Shop now. Same type of principle.

You're watching it. So TV's finally catching up. And Love Island is the right show to do this too. You know? Like, come on. I mean, we didn't have this quality TV when I was growing up. Love Island, USA. Man.

Come on. Riveting, riveting stuff. Yeah. We had like Skateland USA at the skating park. There you go. Then you can buy skateboards now. QR codes. Yes.

Yes. Back to AR. Marriott, the Moxie Hotel, gamifies hospitality with an AR experience. This week they launched an AR experience that offers guests a chance to win prizes by exploring their hotel using a smartphone. The experience is accessible once again by a QR code. And it unlocks challenges that urges guests to explore different parts of the hotel. I like this. I do too.

It's fun. Keeps people from actually snooping. Yeah, exactly. I like the gamification part of it. Yeah. And, you know, some of this stuff seems occasionally like, oh, God, not fun or interesting. Right. I don't know.

This strikes me as fun. I would imagine it'd be great if you had kids and we're like all right go explore the hotel with your phone i will say this too here's another thing that's interesting and i think about this with hotels sometimes we've worked i've worked with hotels over the years a few in marketing and some big brands and one of the biggest problems that resorts and hotels happen have is people really knowing and understanding all the amenities they actually have. No matter what it says on the website, people gloss over it or whatever and they're like, and forever, they're like, there's all these amenities at these hotels, but you don't know where they are.

They just cost money. So gamifying the effort to get people to know it, because what happens is if you know all the amenities, you use them. If you use them and you get to know them, you become familiar and you go back to the hotel because you get used to it and this is this overcomes that challenge because you get used to it you create repetition you create pattern you understand what all it has because i'll say this i've stayed at a resort before and we stayed at a different one the next year because i didn't think they had a certain amenity and then learning that they actually had it oh yeah because we were only there for like two days we weren't there like a whole

week to explore or do whatever right and so like completely missed it they didn't have like I didn't think they had a gym that's what it was and now they had a gym it's like you know it was like yeah because someone I think I asked I didn't ask someone that worked there we were only earlier like two nights and I I asked someone staying there. Yeah. I was like, have you seen it? No, I don't think they have one. And so I took their word for it.

Sure. And we weren't staying there long enough that it was like a complete deal. But it was enough for me to mentally go, okay, they don't have a gym. And then I was like exploring them like after the fact. We'd already booked somewhere else the next year.

And I'm like, no, they have a gym. So anyway, this makes sense to me. Gotcha. Gamify it. I think it's fun. Yeah. HBO is expanding their partnership

with Duolingo for Game of Thrones spinoff. I thought this was pretty interesting. I mean, the new House of Dragons. I'm a huge Game of Thrones guy. I wondered if you were.

I'm hoping House of Dragons. You know, I don't know what to expect. You never know. It's such a high standard. Right. And that finale was so bad.

It was a little... It was so bad. Like, after everything, it was like, I can't quite wrap my head around why or what the point was. Oh, they gave up. They were like, I mean, and the books were never finished. So the writing just was poo-poo the last couple seasons. Yeah. It was amazing to watch the great...

Oh, yeah. So much money. The CGI and everything. I appreciated all that. I guess I always did. But it did just feel a little disjointed. They got lost. Yeah.

Big time. I don't know. Big time. And I think in the moment, I didn't hate it. I was kind of like, it's not what I thought was going to happen, you know, playing out. And then after the fact, I thought it was like, yeah, a little. Yeah. It was more disappointing as the days went forward.

Right. Right. Yeah. And I think it was probably better when you if you watched it live and had like time between each season. Yeah. I like watched all of it before the last season and watched it live and had time between each season. Yeah. I watched all of it before the last season and was like, this doesn't make any sense. Okay.

So all of those plot points were so obvious. Okay. I didn't watch it like that. I watched it as it went by and all that. So maybe it wasn't as obvious. But Duolingo, because there's literally languages that came out of the show. Hi, Valerian. And Dothraki. Yes.

Which you can learn via Duolingo. I kind of wouldn't mind. I wish sometimes I knew the only language I knew so I could just speak Dothraki. I didn't know what anyone was saying, and I couldn't be offended or bothered by anyone. There you go. I just spoke Dothraki. You're like, I just speak for him. You could learn it.

I'm going to do a Dothraki podcast. And they worked with a linguist on this. This has some actual grammar behind it. It does. And so Duolingo is actually going to have it in there. It has it in there. I think it's cool. They'll be adding 150 new vocabulary words and 700 new sentences to the Hi Valerian module.

It's crazy. You going to learn Spanish? Nah. No. You're going to learn Dothraki. Sorry Hi Valerian module. It's crazy. You learn Spanish? Nah. Sorry. Valerian. A fake show, fake language. Alright. This is just so nerdy. It is nerdy. It's fun.

Nerdy. I'll never do it. Why not? I love this next one. Magnolia Bakery is throwing it back to the mid-aughts. My time. In their new YouTube campaign they worked with Liam Kyle Sullivan. Do you know about this video? Yes. The shoes and muffins video from 2007 to promote its new breakfast loaf sampler pack. Together, the team pulled together a two minute clip that almost identically matches the original video from 2007.

Funny. This is also popped up on my TikTok. I think you need to go watch it to really appreciate it. Yes. It's like one of those, like, if you... It unlocked a core memory for me. I was like, I forgot about this. Yes. Mid-aughts.

But, yes. It's fun. And Magnolia Bakery. They're not around here there's one on Pelham yeah is there okay

they do cupcakes alright I think we're gonna I wonder if we're gonna see more like viral YouTubers from the early aughts

in more advertisement moving forward like I would love to see I would love to see Julian Smith is this just known vernacular

now it is, yeah. Aughts and then the tens. 90s, aughts, tens. Yes. I'm a child of the aughts. You are a child of the aughts. I was born in the 90s. Hey, child of the 90s.

Still a child. I was born in the 70s. Oh. It was late 70s, but 70s. That's how my dad's like, I was born in the 50s. 59, but still. Aging myself over here here nothing wrong with it

aging myself and you know what just from a timing standpoint I think we're gonna cut off there we might move some of these other articles to next week

stay tuned for next week we've got some alcohol news for you yes alcohol news maybe we'll bring some in to the studio like we did our we'll bring in the

Simples spoiler and in the meantime celebrate Scotch Whiskey Day Scotch Whiskey Day on Wednesday yeah We'll bring some in to the studio like we did our Parlimidate ones. Spoiler. And in the meantime, celebrate Scotch Whiskey Day. Scotch Whiskey Day on Wednesday. Yeah. But it's been good to be back in the saddle. Appreciate Ray and Christina for covering that last week.

And, you know, we just won't leave you at the altar too often anymore. Thanks. Appreciate it. I'll go a little bit in Vegas. It's fine. Yes. You know where to find us. We're at theradcast.com. Search for all of the content. We've got in Vegas. It's fine. Yes. You know where to find us. We're at theradcast.com. Search for all of the content. We've got highlight clips. We've got full episodes.

More content than you can shake a stick at at theradcast.com. For Kostrina Yossi, I'm Ryan Alford. We'll see you next time on The Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.