Right About Now with Ryan Alford - Weekly Marketing and Advertising News, March 11, 2022: TikTok Latest Features

Episode Date: March 11, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford, Co-Host Joe Hamric and guest Christina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, “Earth 2” in the Metaverse, and provide a recap of our previous guest, Alex Morton and teaser for next episode’s guest, Jason Feifer.Here are this week’s biggest marketing headlines:TikTok Expands Maximum Video Length To 10 MinutesTikTok Launches SoundOn, A Platform That Let’s Artists Directly Upload And Monetize Their Music On The AppKraft Mac & Cheese Teams Up With Netflix For Star-Studded Film DealTwitter Rolls Out A New Tool For Creators To Manage Their Earnings On The PlatformAbercrombie & Fitch Is Shapeshifting For A New EraTinder Rolls Out In-App Access For Background Checks (Powered By Nonprofit Garbo)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com.  Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I don't know where all this is going, but it's just almost hard to keep up. Some of these names are different every week. You know, if someone was listening to me say it like five years ago, like say some of these things, I'd just be like, what the hell is that guy talking about? Or it'll be like, back in the day, this is how they talked about this stuff. Yeah, dumbasses. Before we were all virtual.

The question is out there, is TikTok still a short form video platform. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 11, 2022. I've got two lovely co-hosts today. Oh.

Maybe one. Well, sorry. Joe, you're not lovely. I've been called worse. Yeah. Well. The somewhat lovely Joe Hammer. Thank you.

I think you're lovely, Joe. Thank you so much. You're welcome. And the definitely lovely Christina Yassi. Just because I'm a woman. you got my name right yes you don't know how hard i thought about that in practice before the episode you did you heard it yeah i coached i coached you you were a good coach we were all right here how's everyone good how's the week been long Long. But not bad. I've been running sound for a children's show.

Wow. Hard to top that, Joe. Honestly. Cat in the hat. Oh, you saw it. How was the sound? It was phenomenal. I came to three showings with boys. I wanted to know an impartial judge

how the sound was. I didn't go. Oh, well, that's disappointing. I know. I really thought you did. He had you going, too. I know. But not actually going.

I didn't go. He didn't actually go. I would never. Christina is a lovely actress who plays in Up and Coming. Yes. We've been teasing it forever, and a lot of people are like, what the fuck is that? It's a show they talk about on the episode,

but other than, I guess they can go watch the... And what's fun about it is even like I'm in it and I'm still kind of like, what is this? What's happening? Right.

There's an Instagram page. There is. There is. There is. Opencoming.series. Go check it out. You'll see pictures of Christina. Me playing myself. Yeah is. There is. Opencoming.series. Go check it out. You'll see pictures of Christina. Me playing myself.

Yeah. A heightened version. Very, very creative name of? Christina. Christina's your character. Yes, yes. What can you tell us about that character without giving plot away? Ooh.

She's born and raised in a small up and coming town and works in a man's world. And that's, that's all I'm going to give you. That's a good synopsis for the moment. Yeah. Yeah. It's a good teaser.

Very good. I like it. It's been a good week here at radical. I was on the panel yesterday at a FedEx event speaking. Thank you FedEx for inviting me. Talking about e-commerce. Oh yeah. So it's a $1 trillion industry now. thank you FedEx for inviting me talking about e-commerce oh yeah it's a one trillion dollar industry now

learned that yesterday tea there is so much money in the world believe me I know Amazon package on my doorstep every day yeah me too every day

there we go. There's another one. We do get a lot of, you order a lot of Amazon? I try not to. I'm one of those, I try to shop as small and as local as possible. Stupid. Yeah, I know. Congratulations on that.

It fits into my generic white girl stereotype as well. Yeah, that's excellent thank you you're not a mother with kids yet right that doesn't need it like yesterday right i'm not against it but yeah i don't order nearly as much as many people do yes i ordered almost nothing yeah but still somehow always a box we have a lot of stuff in our house. Always a box. Very weird. Give me one thing that's been on your radar this week. Any subject, any topic. Don't say Ukraine.

That's been on everyone. This is the Good News Network. You can go get that news anywhere else, even though it's important. And we do support Ukraine. All right. But with that said, that's all we're gonna do there we go pro ukraine yeah we're done with it there we go you want to go first um i've been studying the stock market so yeah my dad is big into stocks and i said hey will you give me lessons so i go

over to my parents once a week and learned all about stock options last night. Do we have a stock tip? Do you have a stock tip for us? If you're wanting to, you know, low risk, high reward, I would recommend stock options. Okay. Yeah. All right. Nick, write that down.

There you go. Do we get that? He's got it. Stay tuned. When I'm a trillionaire. Yes. Can I borrow some money? Yeah.

Can we get a loan for the podcast? You can do an option. That's fine. Ooh. Option to buy. some money? Yeah. Can we get a loan for the podcast? You can do an option. That's fine. Ooh. Option to buy. Always options. Yeah. Always a good option.

Keep them open. Yeah, I always do. If you know what I mean. Yeah, you do. I don't. No. You have no options. I don't know what that means.

None. No options open. It's a sad, cruel world, and I'm just waiting to die. Yeah. Just like everybody else. How was your week? My week's been great. Great, Brian.

No, it's been good. Good. I enjoyed the event yesterday. It was actually very enlightening. A lot of nice people. In town? Yeah, it was at the Marriott here locally. The Marriott.

Marriott. It was very nicely done. There's a lot of people there. I mean, for a Marriott ballroom, there's like 200 people in there. So I had a nice 40-minute presentation on live social selling on e-commerce.

It's pretty good. Nick, decent? Give thumbs up? Why are you putting thumbs down, Nick? Are you shaking your head right now? Nick was throwing tomatoes at me. I was just like, what? That's part of the presentation. So he could juggle.

It makes good content. It's a metaphor, really. That was. So he could juggle. It makes good content. It's catching up. It's a metaphor, really. Why is Nick vomiting? Yeah, I know. Anyway. So I do have this. So I'm talking with a company called Earth 2.

And so they're part of the metaverse. They've made an exact replica of Earth in a metaverse that they have created and they're selling real estate on said earth too. And they're selling millions of dollars a month of real estate. And they're probably hiring me to be like a fractional chief marketing officer or something. I like that. Right.

Yeah. I like that. So we're in discussions. It's all I can give. I can't give away your secrets,, Ryan. Yeah, I like that. So we're in discussions. It's a lot to give away. I can't give away your secrets, but I'm kind of pumped about that. Is the real estate market as bad on Earth 2 as it is on Earth 1?

Or as good? Asking for a friend. Yeah. Depending on what position you're in, I guess. Yeah, if you're buying, not good. If you're selling, pretty good. But then you have to buy again, unfortunately. Yeah, unfortunately.

Right, right. Unless you sell your Honolulu house on the Earth 2, you know. You're not going to be able to re-buy that. And then what will you do? I don't know. You go back to your studio on Earth 1. I would imagine, and I'm going to make this recommendation

to them, that they start building outer space as the next land. What about underground? Oh, hey. Wow, the mole people. Yeah, I mean, it's a... If they're listening, we're giving them a lot of free ideas.

I'm going to charge them for them. The mole people? You know the mole people are listening. That's a huge audience for us. I'm going to buy a bunker on the metaverse so I can get in it there's nukes that yeah right can i put some vr goggles on and you've prepared yes world war three two yeah oh i like it i like it what do they call those people that are uh planning for that doomsday preppers preppers i'm a prepper in the metaverse prepper in the metaverse prepping my parents are preppers in this universe. I'm a prepper in the metaverse. Prepper in the metaverse.

Prepping. My parents are preppers in this universe, but we don't have to go into that now. Oh, boy. I've not bought toilet paper in two years. Wow. So I'm grateful for it. Hello. That's something else.

All right. I don't know if I want to go down that rabbit hole. Yeah. Sounds like it'd be a good one. Plenty of toilet paper. Plenty of toilet paper. Well, we did run out during the pandemic, you know? Ah. I didn't. I didn't run out either

I mean as a society I thought you were like actually people that didn't stock up I was like wow we were using cotton towels newspapers we as humans that's what I meant poison ivy leaves that was a weird choice

I don't know why you did that. Where did this rash come from? Seems like there's so many other options. We had a good week on the Radcast. We had Alex Morton who joined us on Tuesday switching gears from our Poison Ivy rash discussion.

Alex Morton is a multi-millionaire from MLM. Multi-level marketing. doing well a lot of people making a lot of money on on that so i would go listen to it alex is very cool got a great youtube following really enjoyed talking with him on tuesday next week editor-in-chief of entrepreneur magazine jason pfeiffer joins the show. All right. That's exciting. I know. Trying to butter him up to run some articles for me. Yeah, right?

Schmooze. Just schmooze. That's called a trade-off, right? Yeah. No. A bargain. I haven't called any favors yet. He's got a great podcast. Cool guy.

Really good sit-down. We recorded several weeks ago. Give that a listen on, I guess that would be the 15th. If my math is right. Probably not. be the 15th. My math is right. Yeah, probably not. Tuesday the 15th. No, that's right. That's right.

Tuesday the 15th. Well done. 4.30 a.m. I hope you're up and listening at that time. I'll be up. That's the time we release. But I don't have time.

We schedule it. I'm busy. I'll be meditating. Yeah, I'm busy. Yeah. Meditating asleep. With my eyes closed. Yeah.

I think it's a good time to bring up this beautiful hat I have on. Nice hat. You like this hat. Very patriotic. Yes. Our newest sponsor, Branded Bills. We do have hats ordered officially. They're coming.

Nice. Joe, believe it or not, they are coming with the Radcast logo. They're extra nice, and we're going to do some giveaways. I actually even have on a demo of a T-shirt here. All the swag. All the swag. But go check out Branded Bills for 20% off. Use code RADCAST20.

20% off. Give it to your friends. Give it to your family. Hey, just put it on your social media. They want the deals, man, and we want them to get credit from the Radcast so shout it from the rooftops shout it from the rooftops radcast 20 in all seriousness i have about four or five of their hats even before we got our radcast deal worked out and they do fit exceptionally well and we've got some other gear in the works hoodiesies, t-shirts. I love a good hoodie. Yep. I've got a Radcast hoodie, no big deal. No big deal.

Nick's got one. They're very warm. I'm feeling warm. Very, very warm. Toasty. That's why I don't wear it in here, because I would be in sweat. So go give them some support. Branded Bills. Brandedbills.com. You can find them on the Radcast website as well.

We've got a link there that will, actually, you don't have to put the code in. You hit that link, it automatically puts it in so everything you order is 20% off. They're good peeps over there. Go give them some love. Tell them the Radcast sent you. With that. concert holiday there's no shortage of dumb things to celebrate a red cast social media holiday segment yeah catchy christina will need to i i've heard it but not in um my ears quite to that decibel excellent yeah i enjoyed it thoroughly yes yes especially at the end right yeah which i totally missed so sorry about that we've got some important social holidays like always ones you can't miss this is very this is the most serious this is the most serious part of the of the session i mean social holidays there's

at least seven a day uh up and through what friday saturday sunday monday and uh we're gonna lead off today which is march 11th. We've got five holidays today. We jammed them in today. First, it's National Johnny Appleseed Day. Of course it is. Glad he gets a day. That's some recognition that has really gone.

I have gotten too old and haven't heard it in a while. I remember the candy Johnny Appleseeds. What is Johnny Appleseed? Is it some base? I remember the Disney. There's a little Disney short of him as well. Yeah.

He planted all the apple trees, right? Yeah. That's the deal. He's like Paul Bunyan. Yeah. But instead of chopping down the trees, he was planting them. I just remember the little box of candies.

They still make those? I hope not. I think that's why I had so many cavities. Those weren't very good as i remember and uh not to be left out another another one that you really need on your radar if you hadn't planned and it's past lunch you're you're sol uh national oatmeal nut waffles day wow that's a mouthful yeah i don't know if I've ever requested oatmeal or nuts in my waffles. Truly.

No. I've never heard of it. Blueberry, maybe? Too many breakfast options in one breakfast option. Yeah. In one non-breakfast, I would like to have nuts. Right. Nuts?

I don't know. I don't put nuts in my waffles. Well, okay. I take it back. Pecan waffles. Okay. I guess that is a nut. Stand corrected.

That's why you're here. Pretty unsmart. That would have gone completely unchecked. Yes. That would have gone completely unchecked. Completely unchecked. I didn't want to upset someone, get canceled. Christina, you're going to like this one,

and I know you're holding out hope that you still might get an invite. It's National Promposal Day. Wow. Way to just jab at my homeschool roots there. Yeah, I will always hope that i get famous i'm in now someone will at the ripe age of yeah what 20 something yeah 20 something vague nondescript 20 something yes um pushing 30 yeah i look forward to promposal day every year yeah march 11th yes every every year especially when it's on a friday you know just meant to be

yeah is this where we're gonna see like i like, I won't probably, I guess, Facebook feed or Instagram feed, like, people's kids, their, like, ridiculous invites or something? Probably. Like, to, you know, their sweethearts or whatever. Is this, like, is this a thing? Is this known enough? It's a thing. Oh, it's a thing.

It is totally a thing. Yeah. Because that's what I said when my daughter was a senior in high school. They were talking about prom poses. I was like, what? Don't you just ask somebody? Oh, it's a thing. It is totally a thing. Because that's what I said when my daughter was a senior in high school. They were talking about promposals. I was like, what? Don't you just ask somebody? Oh, no. I know about promposals.

But I didn't. I'm saying it's a big thing. Right. But like as of March 11th, this is the day to do it. That's more what I'm saying. Oh, no. But I am accustomed to the promposals. It depends on when you're proming.

Yeah, exactly. I mean, March makes sense. But March is probably early enough that you can get ahead of it. Mine was always in May. I think ours was in May, probably. Yes. It's also World Plumbing Day. I just mansplained that, by the way.

We have so many to get to. No, Christina. All right, Ryan, go ahead. You did mansplain it. World Plumbing Day. World Plumbing Day. Okay. We're going to leave that there.

Sure. And finally. That's what the plumber's for. Yes. National Worship of Tools Day. Hey, Nick. Congratulations, buddy. Oh, low, low.

Bow down. Bow down to Nick, everyone. He didn't like that one. I don't even. There's a lot going on with this one. Worship of Tools. And I looked it up because that was the only one on the whole sheet that i was like i couldn't even totally wrap my head around because

i was going down the right you're a tool thing right but no it's actually work tools like worship of work tools day that's a thing or i guess is it read my lips yeah well no There you go. That's what I think about it. Who's funding that? How does this happen? If I had to guess, I'd think Ryobi or one of the other tool companies. It's a collab. Home Depot.

There you go. Worship of Tools Day. You come to our place of worship. It's called Home Depot. There's some kind of communion. A couple of signs of the table saw. Pentagon. March 12th, Saturday. National Alfred Hitchcock

Day. Do love some Alfred Hitchcock. I need some mystery music. I don't have any. You have that goat screaming. That'd be a suppression of expectation which he was known for. You have that goat screaming. Yeah, that's kind of. That'd be a subversion of expectation, which he was known for. Don't say smart stuff. We don't get that. Right over their heads.

No, see, don't make us look stupid. Not hard. No, well. See, that's meeting the expectation, not a subversion of. There you go. The woman's plane. Woman's plane. Yes, I get woman's plane a lot. I need it most of the time, not a subversion of. There you go. The woman's plane. Woman's plane. Yes, I get woman's planed a lot.

I need it most of the time, to be honest. Unfortunately. Most people do. So any favorite Alfred Hitchcock movies or is it like just so old? Like Psycho. I don't know. The birds always freaked me out. Rear Window?

Oh, yeah. Yeah. Yeah, Rear Window is good. Rear window? Oh, yeah. Yeah, rear window is good. Psycho's the one, though. Yeah. Right? Yeah. It was.

I like the one with Vince Vaughn. Oh, yeah. Oh, yes. Yes, yes, yes. He was a little creepy. Not as good. No. Shot for shot. The original is so good.

Yeah. Brilliant. Moving on. It's National Baked Scallops Day. Not just scallops. Baked scallops. If you fry those things, you're fucked. You don't get to celebrate.

Or this isn't your day. It's probably coming up, though. Well, fingers crossed. I'm on pins and needles, personally, for Fried Scallops Day. It's also National Girl Scout Day. Good for them. Cookies. No, just the Girl Scouts, not the cookies

Again, different day Doesn't have cookies on there This is just the Girl Scouts You would think they were in a con And that's why they have to have separate dates You're calm down It's National Plant a Flower Day As well

Plant a flower I won't be doing that today no what's tomorrow right yes yeah saturday plant a flower day does that change your mind possibly okay you could plant a flower for this reason it's national working mom's day on a saturday the 12th i mean at least it's on a saturday i guess we don't have to work. Take the day off on it. Just for you. Yeah. Take it.

Yeah. You don't have to go to work today. When's dinner, though? Is it? Yeah. That's real. That's a real thing. Yeah.

It is. Sunday, March 13th, National Coconut Tort Day. I had to really think about that. Coconut tort. I didn't think you were going to get it out I got it there I was on the edge of my seat Starting the car and it was sputtering But it got there

Coconut Tort Day I'm not a coconut fan I hate coconut I do too Look at that Read my lips I don't coconut. I like coconut. I do too. Twinsies. Look at that. Read my lips. No. I don't know if I like torts. Isn't a tort like a civil law?

Isn't that what that is? I think it's like a tart. Like some kind of dessert. It's a fancy tart. Kind of like Christina. Okay. You two fancies.

It's also National Ear Muff Day on Sunday the 13th. Ear Muffet. It feels wildly late in the season to have Ear Muff Day. That's supposed to be like 20 degrees this weekend, though. Well, maybe that's why. Maybe that's why. No, they somehow Nostradamus didn't. Yeah, he didn't get it.

It is National Good Samaritan Day, too. Okay. Shouldn't that be every day? Yes. That's hard to make fun of. Yeah, it is. So everybody be a good Samaritan on Sunday. And only on Sunday.

We'll see. It's also National Jewel Day. The singer. No, the things the kids smoke. The jewel pots? Yeah. Things the kids smoke, she says. They've got a day for it. Yeah. The kids smoke. The Juul pods? Yeah. Things the kids smoke, she says. They've got a day for it.

Yeah, the kids smoke them. It's an overarching thing. The youths. You can, whatever, think about it however you want. It's Juul. It could be the singer. It could be Juul pods. It could be Juuls in general.

Yeah, like family Juuls. Whatever you want to call it. It's National Canine Veterans Day. That's like a sad thought I know I guess they're veterans So they didn't necessarily die That's true

But still Your mind goes there My mind went there So we'll celebrate them But we'll move on to the next one that's much more interesting national open an umbrella indoors day absolutely not i'm not fuck that shit isn't that bad luck yes that's seven years three years that's the mirror yeah yeah okay i was like three i think i don't know if they put a year amount i'm i'm talking like i

know what i'm talking about. And I don't. So that's on me. Three years. That's on me. Open an umbrella day. I'll say three years. Indoors.

I'm not doing it. I wouldn't. I think I've done it before. Idiot. No wonder things have gone south. You can do it on a stage. If it's in the world of a play. Loophole. Maybe that's loophole. Maybe it's in the world of a play. Ah. Loophole.

Loophole. Maybe that's what they're talking about. It is Sunday, though technically I would call it Saturday, but my show notes have it on Sunday because I guess it happens at midnight. Daylight savings. Daylight savings. Got it. If you're listening, we're well ahead of it.

You now know it's daylight savings. Only if you listen to this on Friday. A real one. That means that the clock in my car will finally be right because i just never set it back yeah we have a couple of those here at work yeah it never changed it's like i like doing the quick math it's right half the year or however long it's a brain teaser yeah exactly exactly it's one hour and seven minutes fast. Yes. Monday, March 14th. National Learn About Butterflies Day. I've been waiting for the opportune moment.

I've seen an IMAX film about monarch butterflies, everyone. So I just want to soak that in. You could drop that link so we can watch it on Monday. Soak that in. Yeah. Maybe we'll see. I've only gotten through caterpillars. I paused at butterflies because I was waiting for Monday

you got a long way to go this should have been on Sunday but we'll take it on Monday National Napping Day fair enough so Monday everybody take a nap if I have to twist my arm

why wouldn't that be on the weekend it's also National Potato Chip Day you know you're going to see that on social. Lay's, Pringles, they're already planning out all their social shenanigans. I'm stuck in there. Shenanigans. I'm stuck. We gave them that idea.

We no-shut-down-ed that one before the commercial came out. Of course. Sure. We did. We have the receipts. I mean, was it longer before for them to have made the commercial? No. No. It was not. No. But. But. We did. It was at least a week. Sure. I mean was it was it longer before for them to have made the commercial no no it was not

no but but it was at least a week sure oh finally national write down your story day

is Monday okay is that like a biography that's like deep yeah per our memoirs that we discussed sure

write down your story it seems like deep stories. Yeah. Jack Candy. It's a very short story. Yeah. There we have it.

It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah. I love it. Yes. Everyone's favorite segment. Or maybe just ours.

I don't know. But it leads right into a true segment of segments. Trends in the metaverse. You know, we joke about a lot of things on the show, obviously. What? But at the FedEx event yesterday, we got pretty deep in the metaverse talk and discussion. And I'm not so sure we should take it lightly anymore. We've been lightly mocking it.

Yes. A little bit. It's more, I think, the people and the hysteria around it, maybe, and the hype cycle that I make fun of. The trend. More than the reality that it's coming. Because, again, I watch my kids play Roblox all the time to know that they like this shit.

But it's like, anyway, we had a good discussion yesterday. But I do have some news. News in the metaverse. Let's hear it. Polychain. Pantera leads a $10 million investment into the metaverse fashion house. Space Runners is the first metaverse-only fashion house to be built in the metaverse. They've raised $10 million, and they want to be the first dedicated fashion brand operating within the metaverse.

They've collaborated with NFL players, Kyle Kuzma and Nick Young to release wearable NBA champion sneaker NFTs. I was going to say they're in the NBA, not the NFL, but it's fine. NBA. NBA NFTs. Yeah, NBA NFTs. That's a lot. nfts yeah nba nfts that's a lot the nba champion collection sold 10 000 nfts in the space of nine minutes and will likely to help finance space runners vision of an end-to-end fashion metaverse on blockchain space runner yeah that's what it's called i've not heard of that i mean you know we

again have fun sure but this shit's selling to someone very quickly every time they launch this thing. Especially when there's like a celebrity or an athlete or something attached to it. So it's like, there's obviously demand for it. Right. Yeah. Whether it's speculation and all going to be junk bonds in five years. Yeah, maybe. No one knows.

But, so fashion. So it's essentially like what we talked about a few weeks ago with Nike had bought that company making digital sneakers. Yeah. And, you know, selling digital goods. No different than when I was selling digital real estate. You're buying digital fashion. And you can put it on your avatar or have it in your, I don't know, digital closet. Virtual closet.

Right. You know. Then you can put the clothes on. You can come digital closet, virtual closet. Right. You know. Then you could put the clothes on. You could come out of the virtual closet. Yeah. With the clothes on. With the clothes on. Yeah.

You did. You should come out of the closet. I'm going to. On the metaverse. Virtually, yeah. Yeah. Well, virtually. Right, right, right.

Yeah. I'm already out here, so. Yeah. Sorry, honey. She doesn't watch. Yeah. She doesn't care. She doesn't care.

So, I don't know where all this is going, but it's just almost hard to keep up. Some of these names are different every week. It's like... Yeah, it's... None of it's centralized. It's like if it was all happening on Roblox or it was all happening on Facebook, okay.

Right. But it's like 37 different universes. What's it called? Space jams?ams space runners they missed an opportunity there yeah right yeah yeah with a z maybe to differentiate it from the movie yeah jams call me space jams was that whatever is that the nba jams remember the basketball game they make one of those like you know the golden tea i've been trying to find one yeah it connects to the internet it's four player yeah that was before my time i want to do Remember the basketball game? It's a great one. They make one of those. Like, you know, the golden tee? I've been trying to find one. Yeah, it connects to the internet. It's four player.

Yeah, that was before my time. I want to do a spinning, like, fireball dunk on your head. Right. Virtually, though. Virtually. Right, right. In the members. No, with my meta hammer.

In your NBA sneakers. Space jams. Space jams. Space runners. In other news, Adobe is taking another step into NFTs. Finally. Adobe's social network, Behance, is adding support for the Polygon cryptocurrency platform.

Three words I enjoy. Yeah. Letting users more easily showcase Polygon-based non-fungible tokens or NFTs. You know, someone was listening to me say, like, five years ago, like, say some of these things, and I'd just be like, what the hell is that guy talking about? You know, like, it's like... Or it'll be like, back in the day, this is how they talked about this stuff.

Yeah, dumbasses. Before we were all virtual. I'm historically on the wrong side of this type of thing. So I remember when they first started putting phones in cameras, and I was like, well, this is fucking stupid. What do you need a camera on your phone for? Everyone has a camera on their phone. I'm an idiot. I remember when they first started putting phones in cameras and I was like, well, this is fucking stupid. Right. What do you need a camera on your phone for? Everyone has a camera on their phone.

I'm an idiot. Well, same with iPods and phones. I was like, no, I want separate devices. Yeah. No. Would rather die. Yeah. Would rather die.

Just not listen to music. Truly. To carry more than one thing. Behance is essentially where people upload like their art, like graphic artists and stuff, upload all their art, like their graphic and stuff, upload all their art, like their graphic designs and stuff. It's kind of like a social network. And I think this is going to allow them,

because a lot of these designers are getting tapped to make these digital artworks. So this will allow... It's like a portfolio. Spell that company. Behance? Spell that. B-E-H-A-N-C-E. Okay.

I want to make sure you're saying it right. You've got a history of... I'm just kidding. I really want to know what it's... So I can look it up. Okay. I want to make sure you're saying it right. You've got a history. I'm just kidding. I really want to know what it's so I can look it up. I think I pronounced everything wrong. You got Yossi right, though. Hey. See?

Got the important one. Dropping the bucket. Yes. Hyundai creates Metaverse service station to view the 3D replica of locations. You can buy some gas in the Metaverse. Maybe it's cheaper there. I don't know. Yeah.

The emergence of the first Metaverse service station is here to transform the virtual platform. Hyundai Oil Bank has created a digital all-in-one service station inside the Metaverse platform that users can access to visit a 3D model of the site. Yeah. That's a lot of words put together that I don't really... It's like, I get it, but I don't get it. Yeah. I couldn't explain it to someone.

No. Oh, my God. But I'm not totally lost. I'm close. Yeah. It's a virtual gas station. Why would you need gas? Who says...

You might need your car in the metaverse to have some gas. What I think is interesting is in the metaverse, why would we... Can't you design it so that you wouldn't need... Fossil fuels? If it's the metaverse and we already know that we can have electric cars, I would just be like, well, gas is a thing of the past

in the metaverse. It's like if you get cancer in the metaverse. What the fuck? I feel like we should have fixed this how did i get okay anyway it says uh kiss the virtual ass customers can access oil banks channel and use the station's facilities to fuel vehicles with fossil fuel hydrogen uh liquefied petroleum gas and electricity so you could choose how much damage you're doing to the metaverse so i can't have a tesla in the metaverse that's exciting it's probably like a way to like teach a lesson like this is what's really like if you can like visualize in the metaverse what's

happening depending on your choice of uh oh totally you see the actual damage that you're the this is all to make us you know think that we need the whole in the meta metaverse ozone. The meta ozone. Yes, exactly. Right. Carbon emissions. Yes. Virtually.

Don't get me started. There you have it. Trends in the metaverse. That last note just hits different. It's just, it does. Moving on to our broader marketing and advertising news. The question is out there, is TikTok still a short-form video platform?

That's the question. And here's the answer. It seems less and less so. After the company announced last week that it's expanding the maximum length for uploads to 10 minutes. Who's going to watch a fucking 10-minute TikTok? Well, I think it's funny that we think 10 minutes is a long time. Yeah. On TikTok, though.

Sure. I get tired of like 30 seconds. I'm like, meh. But if, you know, but what's the difference between that and YouTube? That was my thought. Now, I know the platforms are different. Kids are dumb, I guess, and they don't have any. I think you're going to see Positively stupid

I think you're going to see this transition From You're still going to have the frenetic stuff that's on there But like It's going to change because You're right That stuff works when it's 30 seconds And it does keep your attention for that 30 seconds

But when you have 10 minutes You don't want to see 10 minutes of that You know what I mean So it's 30 seconds and it does keep your attention for that 30 seconds. But when you have 10 minutes, you don't want to see 10 minutes of that. You know what I mean? So it's going to be more like YouTube. Sure. And I think that's the point. Right. Because then if you have, I have a lot of friends that have pretty big followings on, I saw that look, TikTok.

Where are we going with this? But they don't on, on YouTube. And so it's easier to just, you know, keep producing that content on the platform that works for you. We have a much, there you go. Much bigger following on Tik TOK than we do on, on YouTube.

Right. And actually we've gone the opposite direction. We've started taking stuff that was Instagram videos and putting it on reels and just cutting it down to a minute. And it's like, people love it. Yeah. We're so funny and good. Yeah. are so funny we are it's an acquired taste sure it's like like baked scallops

some people like it some people don't nick is a huge fan yeah why is he throwing up again i don't know oh why is he in the corner because the flu or something he's not feeling well uh staying with the tiktok theme sure tiktok launches sound on sound on is an all-in-one platform for music marketing and distribution the platform lets artists upload their music directly to tiktok and earn royalties when tiktok creators use the music in their own videos there you go cutting out all the middlemen little royalties for you i've always kind of wondered how that works on tiktok because you can use any song. Do they sound on? Game on.

I think this is good. I think anything that kind of democratizes the whole content creation and music, it's like and don't get me wrong, the record labels have a, look, if they front money for you to do things, okay, you owe them some things. But like

if you self-produce, you need to have avenues to monetize. Right. And there's all these gatekeepers, and it looks like TikTok is removing some of those barriers, which I salute. Yeah, I love it. I think it's really cool. I think Spotify, the money you make is really bad per listen. Well, I'd say if you don't have, like, tens of millions, you're not making money. Or real money. Virtual money or real money.

Right. Virtual money. Virtual money. They'll throw in some NFTs. Some worthless NFTs. You're going to have an NFT record. Yeah. Yeah.

The Radcast NFT. That's an option. Where are those? Yeah. Exactly. We might have them. We might up nfting the whole uh up and coming in all seriousness yeah so it is a thought i thought about like i've thought about just like if we put it up on a site where you couldn't like record it we just charged a dollar sure could we sell a million views or watches of it? Like, you know.

Oh, I think so. I mean, only a dollar to watch the 30-minute pilot. A dollar every time or a dollar and you have access? Well, I think you could have access, but you can't download it. Like, you wouldn't like. I'm sure someone could hack it. It's like a dollar per view. And then if you pay $5, you get 20 views.

And if you share it, you get 20 views and if you share it you get a 20 royalty okay i like that a lot see i can get on board with this yeah so how many of your friends you share it with 20 friends you can make i don't know start making some money royalties on people like money there's no question about that i don't know it was just a crazy idea i'm like okay why don't we just self-produce this put it it out there, get a dollar to watch it? I mean, I don't know. Yeah. It adds up pretty quick.

I mean, if you've got everybody in Greenville, there's 300 grand. Everybody puts it on their social media channels, et cetera. Yeah. Social media channels. What the fuck ever. Accounts. And because it's only a dollar, I feel like you might avoid the pirating situation. Yeah.

Because it's a buck. Yeah. You know. But we can market it by saying, this the pirating situation. Yeah. Because it's a buck. Yeah. You know. But we can market it by saying this is cheaper than gas. Yes. Much cheaper. Quite a bit. This is like, by the time it releases, it will be like one-tenth of a gallon.

Exactly. Look at that. There we go. More to think about. Kraft Mac and Cheese has partnered with Netflix to promote the new film, The Adam Project. Of course they did. Starring Ryan Reynolds and premiering on March 11th. It would be Mac and Cheese.

It's a match made in heaven. It's a Mac made in heaven. Oh, Nick. You deserve a sound effect with that one, I will say. What do I get? The Kraft Heinz Company has made a bigger effort in recent years to integrate its brand into pop culture. The Netflix partnership helps accomplish this in a way that compensates for the lack of ads on the streaming service.

See, this is branded content. This is what we need in our show. We need spinks. Like, spinks, if you're listening, what you need, you need a coffee cup on every table in the metaverse that is up and coming. Sure. Up and coming is a metaverse is what we should be. Just that. Yeah.

I mean, I dig it. There we go. But in all seriousness, this is where it's going, people, like if you aren't paying attention. So people don't want to be advertised to. Netflix is doing subscriptions. Everybody does this. There's no ads. But brands have to promote and get brand awareness.

So they're going to be doing these more organic promotions to where they still get the reach and frequency they need, but in a less intrusive manner. So there's your marketing lesson for the day. Do you think all of this is going to circle back around to itself? Like we're going to go into this oh and ryan reynolds is eating kraft mac and cheese and then in 20 30 40 years it's like i would rather just have a straightforward 30 second guy trying to sell me something i don't know i i i don't know if the if we're going to go back to that like i mean we're still in it right tv isn't dead and linear tv and all but i don't know i just wonder in the world of, of the tech talks when you, you know,

30 second content can perform well. Yeah. Yeah. Just a, just a question. I think it's going to be a more organic advertising world forever moving forward. Now marketing will always be there because what you have is we give and trade a lot of data and a lot of i don't know willingness to kind of absorb this stuff because we trade it for

convenience because like all these social platforms you don't pay to be on this i'm gonna pay into on tiktok so are you serious are you paying paying? It's free. You shouldn't be. I sent $10 a month to Nigeria. That's wonderful. Good Samaritan Day. Nice for TikTok. Nick, why did you give me that email address to send that $10 to for my... They did say they were struggling. I think it's a bit.

Is it a bit? Are you trying to be funny? Never. Never. I will say that I've noticed that product placement on like regular TV. Yeah. It's a little clumsy. You know what I mean?

They'll be like, hey, let's all go to Red Lobster now. Exactly. It's Lobster Fest. Here's a show I can't figure out. Maybe you can help me out. Supermarket Sweep. Anybody? Haven't seen it.

I've seen it, but I don't watch it. What's the premise of the show it's a it's a game show okay so it's hosted by leslie jones the lovely leslie jones yep and they do all this and they run through and grab stuff off the shelves did you side eye me to christina you fuck what he's doing it the whole time you just haven't paid attention uh so they but all over the shelves i mean it's real brands it's like coke pepsi like how do they i'm sure it's sponsored i mean by all those brands though maybe i mean it's like every brand you would see in a grocery store oh somewhere more prominent yeah i'm sorry i'm sorry i take this very seriously

you do take your grocery shopping seriously i love it the uh i i would guess there's got to be some promotional something in that. It's crazy. Just look at it. Look at a clip of it. It's called what? Supermarket Sweep. It's every fucking name. But wouldn't it be so much more distracting if it was like Dr. Thunder and all of this stuff? Is it doing that again? I deserve that.

No, it's real. I will look at it sometime. Twitter rolls out a new tool for creators to manage their earnings on the platform. Twitter is introducing a new tool for creators called the creator dashboard. Social media giant. Hey, they're a giant. Says the new tool is designed to help creators analyze how they make money on Twitter and how much they're earning from monetization features.

There you have it. Are you guys, anybody active on Twitter? Not as much as I should be, but I check it more than I tweet. I don't ever, ever look at Twitter. I don't know if it's... I love Twitter. It's the only one that I've, like, I've deleted my social media before and, you know, set time limits, but Twitter's the only one that I've always kept.

Probably because I don't use it as often, so I've never felt like it's a problem. Fair enough. Do you look at Twitter? Yeah've never felt like it's a problem. Fair enough. Do you look at Twitter? Yeah, I look at it once a day. Really? And that's not much, obviously. But I'll kind of mindlessly look at see if there's anybody who said anything funny or if there's like some news thing that I hadn't seen.

Maybe I should be looking. Do you look at Twitter too? Team Nick. Yeah. Yeah, we don't look at Twitter, so let me go. This was a blast of the past abercrombie and fitch is shape shifting for a new era to change public perception the brand is looking to tiktok abercrombie and fitch sets out to transform itself from the once so self-proclaimed exclusionary brand complete with scantily clad models on shopping bags oh sex sells and even shirtless

male door greeters but they're now moving to those days more to a brand centered around inclusivity sure i feel like they're really behind on this like this has kind of been it's been a minute trend i got a opinion on let's hear it it's a little different look no one will fault or believe that like we should be and having children like no one should be shamed into like having to look or be a certain way so i believe in that wholeheartedly with that said look at me i was staring at you obviously year like, why are you looking at my gut, bro? But with that said, I, I don't fault them for going more that direction, but there's something to be said for having a brand that has some amount of substance and some amount

of specialization and or scarcity or uniqueness and so does that uniqueness need to make others shamed for not looking a certain way absolutely not sure but when you give up your soul but our rock hard abs scarcity and no i'm not saying what they that they didn't need to pivot sure but just to go towards the messy going to the messy middle is a recipe for your fucking brand going to the shit like because if you don't want to be in the messy middle you need to have something that stands out and i'd rather it be like you know and it's something something exclusive not necessarily people acting or looking a certain way, but some exclusive, some reason to go there. If you're just another trendy brand that has no substance of interest, whatever that is.

Yeah. And again, I don't think that interest should be something that makes other people feel bad. Right. But just to go towards, we're just going to be more inclusive. See, I disagree because I feel like that's where the substance comes into. You have a brand that has been arguably substance-less and very just focused on aesthetics. And then you move into this kind of, well, we're going to be more inclusive. Is it trendy?

Is that happening? Because that's what's making money 110%. And I get frustrated with this whole conversation of body positivity because it does feel like it's just what's selling. Yes. But I think it's a conversation worth having, and I feel like that's a movement into something that is more meaningful. It's purpose for purpose sake and not good marketing. Okay. You know what I mean?

Yeah. Like, I just think you're jumping on the bandwagon that's why it feels late to me like it this should have happened sure you know when it but then we wouldn't have had the shirtless teens at the at the door and stuff and you know who wants that yeah i know we would have missed all the hot models posters right yeah my point there i so here's what i think I just wonder like I do care I want to finish this thought

And then you can say whatever you want You don't want to do that Do we not want Our kids to aspire To greatness And or And I'm not talking about overcoming of the old sure but like exercising and getting outside and being social and like do we not want them to aspire to something

more than being overweight if they you know if they can control it. I'm not talking about like someone can't control it. Again, devil's advocate, it goes both ways. Do you want your child to believe, oh, I shouldn't go to the pool with my friends because I don't have the body of the girl on the Abercrombie bag? Well, I think there's a fine line of saying you shouldn't go to the pool because of that. But having aspirations to be something and to push yourself i can get behind that yeah like i don't know the balance of the two you know what i mean i recognize the other

side sometimes people can have these conversations and they're just so far in their chamber they can't see the other side you know but i just don't i don't know the balance of it but i also don't like oh just do whatever you don't you don't like shame on either side no bottom line is what it comes down to yeah and i also don't want shame on aspiration sure and goals and you know and i and i mean that i don't mean that just physically and but in a lot of ways i feel like we're moving towards this oh whatever whenever however it's all good right i don't know i forgot what i was so here's what here's what i think about and i'm not going to get as deep into it as you guys are to me that sounds like that company is in deep shit uh because i'll go back to my old example of ruby tuesday which i know

from very well from unfortunately having worked there uh for quite a while is they changed their whole deal they're like we're gonna be fine dining we're gonna have steak and lobster how many ruby tuesdays are there uh not many one within 100 miles yeah maybe one they've you fucked her bud you know what i mean yeah stick with the chicken tenders yeah that's what salad bar that's all anybody cares about abercrombie now that's those clothing stores are going out of business like right yeah tell suffering i mean unless you're i don't know e-commerce yeah yeah or or like super exclusive like Gucci or whatever. Right, your big fashion houses. I mean, because like Lululemon,

where do they fall? It's a different exercise brand and whatever the hell. Leggings or whatever the hell. Athleisure. Athleisure. Thank you very much. Very good. I get them mixed up with the other one. There's two that sound the same. Which one was like the one? Gymshark? That doesn't sound

anything like Lululemon. Jump the shark. Hold on a second. But there's one that was like they would send stuff to Housewives and they would sell it on Facebook. Is that Lululemon? No, LuLaRoe. LuLaRoe.

That's the other one. Yeah, which now there's like a Netflix special about it being a Ponzi scheme. It's very good. But you didn't know the name. I watched it now. It wasn't that good, but I watched't know the name. I watched it. No, it wasn't that good. But I watched it a while back. I watched it. Good discussion, though. I like the discussion.

And we're going to move on here. We're getting long in the tooth on this episode. Tinder rolls out in-app access to background checks powered by non-profit Garbo. I am here for this one i didn't i didn't understand yeah background checks on tinder so uh they're rolling out and ironically we're talking with a company uh to do their marketing that does not only background checks but std and health records

oh so that you go into it and you can see their health records. It's almost like disappearing or something. You can give them access for a minute or something. Do I know if someone's vaccinated or not? Yeah, right. Without the conversation. What's interesting is

and I'm married and don't have to worry about this, but thankfully. I'm happy for both of you. Love that. Such a fun time to date. Yeah, I know. It wouldn't be nice if you just had those boxes checked.

Oh, boy. Wouldn't it, though? Yeah. Background check. Check. There's one dating app called Swipe and Check. Just check the box. Sponsored by the FBI.

Never been on Tinder, by the way just to let everybody know it's a different world if the person's results indicate they have a history of violence for example the user will be encouraged to report the match to tinder company told tech crunch it removes any accounts that have been reported for violent crimes across all matches dating apps can't you lie about that stuff though probably you can't boy i mean if you if you're if you have a criminal record i don't think you can you know get it gone that's that right how are all the uh criminals gonna date they're gonna have a criminal mingle it'll be uh that's a great one tinder tinder behind bars tinder i barely know her tinder after bar yes very very good i'm thinking of business ideas already

hinges not hinge hinges read my lips no no yes any parting words from my friends here any thoughts gosh that was a

that was a chock full episode I didn't know we have so much philosophy and like actual intelligence oh man threw me for a loop a little bit. My brain's kind of... That's what I'm here for. Actually, I think that's actually true. It is true. I told you I wanted to smart it up a little. Yeah.

Oh, I can be smart when I need to be. It's weird because off the air, she's... Right. The only reason is because Tinder didn't have background checks. Now they do. so I don't have to be smart anymore just look pretty right that's the metaverse version

the metaverse yes sure well I appreciate everyone yeah thanks we appreciate you you can find us at the radcast.com search for Tinder and criminal records enjoy your weird holidays yes search for Aberercrombie and fitch

yeah you get all the commentary from today whether you want it or not oatmeal nut waffle fried scallops no baked scallops baked scallops damn get with it go support branded bills brandedbills.com radcast 20 for 20 off we appreciate everyone we proceed we joke around a lot but we do appreciate we hit top 100 again on Apple. We're top 25 on Spotify. We couldn't do it without you. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the Radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.