Right About Now with Ryan Alford - Weekly Marketing and Advertising News, March 25, 2022: NFL In The Metaverse

Episode Date: March 25, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Hosts Joe Hamric and Cristina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, a new comedy series called “Up and Coming”, NFTs, and a recap of our previous guest, Mike Sancho and a brief intro on our upcoming guest , Heidi Cortez.Here are this week’s biggest marketing headlines:Why Pusha T And Arby's Tipped The Scale With A Diss Track Against McDonald's Filet-O-FishPepsi Enlists Silent TikTok Star Khaby Lame To Pour New Nitro ColaCoors Light Calms March Madness Stress With Beer-Flavored LollipopYou Can Now Make GIFs In Twitter’s iOS AppAn Official NFL Game Is Coming To Meta Quest And PSVRBumble Turns Honest DMs Into Clever Print AdsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

There's a lot of money being thrown around at this stuff, that's all I know. Oh, God. So much money. Again, I believe in the backbone of it, but the scarcity-driven, terrible art is just a no-for-me dog. Yeah, very frivolous. But I'm interested in how they blend the physical and digital, as they say. Sure.

Here's what I can't figure out with a lot of this stuff. Are people interested in it because they're interested in it? Are they interested in it because it's the talk of all the news? You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up?

Welcome to the latest edition of the Radcast. It's Friday, Ryan Alford. Joe Hamrick excellent don't even need any help anymore nailed them both too wow what's up impressed here we are welcome it is another world in this studio it kind of is it's sound proof

it is every time I walk in I'm like oh yeah this is a part of my life we're like in a human zoo people are walking by like a goldfish don't you feel like

you could blast off though at any time like sink into the earth you could blast off at any time maybe for the energy drinks maybe not today it's time to get over my trying to not blast off yeah hey hey early early and often there we go wow how everyone had a good week yeah christina i have

what's what's the most exciting thing on Christina's radar? Come on. Anything exciting? I start rehearsals for my next show on Tuesday. Comedy? No, it's a soccer drama at an all-girls soccer team. Sock drama. A little sock drama. I dressed like a soccer mom today for the occasion.

Not really. But yeah, it's called The Wolves. It's going to be at the Warehouse Theater. Nice. I like it. Did you get your tickets? Yeah, I was waiting on you to get mine for me. I have comps. I will actually go to it. Is it for kids?

No, not at all. I mean, it depends on how you raise your kids. I'm not here to tell you. That's what I'd recommend. I think there's some same-sex action maybe going on in there. Never seen. Is this part of your character? No, actually not. Sorry to disappoint the fans.

No. Dang it. Well, I'm not going to see it now. Joseph? Yeah? Most exciting thing that happened to me? Yeah. Well, that's not all at once. Let's see what stupid thing I have to say here. Yeah, well, you do have some good releases.

Let's talk about those. You and Joey? Yeah, so we put out another Male Cairns for Women's History Month. We've got a big situation for us, big deal there. Male Cairns love it. Lil Jon follows us on TikTok. Yes. As well as the girl that was the voice of kim possible whose name is christy romana yes oh yes you guys are getting famous famous af shit dude af famous af

yeah hey i mean hey people what was the rapper again little john little john i mean have you little john doesn't just follow anybody right? I think he only follows like... 12 people? It's not like hundreds, but he has like 750,000 followers or something. It's a pretty big deal. The algorithm of TikTok is amazing. It is. It really is.

Yeah. Yes, it is. Yeah, so I, like I said, went to see my daughter in Atlanta, and every third person came up to me and was like, oh, bro. Is that what they sounded like? Is that what like every third person? Like 17 minus 15. So like every third person,

two people came up to you? One person, I said. And it was my daughter. I'm not going to mention it anymore. Anyway, so that's my stupid thing. That's good. Now you're not off the hook. My least exciting was yesterday,

which was about food poisoning. And I wrestled that thing to the ground. Right off the hook. My least exciting was yesterday, which was about food poisoning. And I wrestled that thing to the ground. Right to the toilet. I think it won. You got a sound effect, I think. No. So long. No fun.

But I came out on top and here to talk about it today. So brave. Other than that, I had a really cool discussion around up and coming. I came out on top and here to talk about it today. So brave. Other than that, I had a really cool discussion around Up and Coming with a couple of producers and a potential NFT drop. Sure. For anyone that doesn't know, Up and Coming is a comedy series that we've filmed the pilot for that Joe and Christina both act in. Excellent. Main characters. Yeah. Mark and Christina. Yep. we've filmed the pilot for that joe and christina both act in excellently main characters yeah yeah

mark and christina yep yeah the only one that doesn't have a real name and i don't know where they came up with yourself lucky you know i do every day yeah every time you're lucky stars right here yeah so yeah uh very interesting discussion uh you know as much as we kind of have fun around here with the NFT stuff, there is some real possibilities, especially like holding on to creative control and kind of self-monetization and stuff like that. Sure.

So, yeah, autonomy. And they've got a really huge community. They're really interested in having further discussions around the show, maybe being a centerpiece for the community. Does this mean multiple episodes? Yes, it would. We'll see. Unfortunately for you,

the part of Christina is being recapped. If I were to copyright trademark my name, how would that work? I don't know. You'd have to sell my name lawyer. Would I have to sell my name back to you? Yeah. We could change it.

So if you're out there listening and you want to follow along with the series, upandcoming.series on Instagram. You can see all the behind-the-scenes stuff. We are going to start releasing some unseen footage here shortly. So, yeah. And if you're a network out there

and you want to just get on the distribution bandwagon you know where to find us too yeah I'd love to be on Peacock I bet you would what? what? I don't Nick what'd you say baby? that's good

very good so that was one of my best things of the week I do want people to go follow the series so hey if you're listening That's good. Good times. Very good. Very good. So that was one of my best things of the week. That is very good. I do want people to go follow the series. So, hey, if you're listening, if you followed Mr. Dumbcat last week, you can at least go follow. He's broken 100 followers. I know.

Thank you all. It really is. It really is. It is. Exciting times. Marvelous. Mr. Marshall. Marshall.

He's also in Up and Coming. He plays himself as well. You were there that day. Yeah. Isn't it? The trailer is pretty funny though. I'll have to show it to you after this. I think I've seen it. I haven't, so I would love to see it. You're not in it. It's pretty good.

We cut you out. Go check that out. Upandcoming.series. We had a good week on the rad cast jason pfeiffer was on tuesday if you haven't gone and checked that out the uh mr change champion of change and it's like makes your mind go what but he's the editor-in-chief at entrepreneur magazine so he can call himself whatever the hell he wants to he can but he's actually a really cool dude he did a really nice video review for coming on the show he's been posting the content and it's been good everything you want in a guest i know exactly like we do all this content for people and like it shows you it's less that like they don't i

really don't believe that they're choosing not to use it because they're not proud of it or they don't like it. Sure. That's how little people kind of understand social media. Like, oh, I can post this and it helps promote the show, which helps promote me. It's like, if you're a guest on the show, promote the show. That's how it works. Christina.

You know? Hey. Exactly. You two. I mean, the cat probably. He's got 100 followers. He does. Yeah. I should. Made famous by the cat probably. He's got 100 followers. He does. Yeah.

I should. Made famous by the Radcast. Yeah. Yeah. There you go. Could he be the official mascot of the Radcast? Excellent. We'll have to ask Nick.

Take Nick's job. Eh. Take Nick's job. Yeah. He wouldn't be very good at listening. Probably not. Because he's deaf. Nick can do about a thousand things, so his job's job. Yeah. He wouldn't be very good at listening. Probably not. Because he's deaf. Nick can do about a thousand things, so his job's safe. Heidi Cortez.

Tuesday. She claimed to fame. I'll just say this. She's started several businesses now. Very successful businesswoman. Very cool. We've become buddies on Instagram, just liking each other's content like you do sure social buddies but she's actually a really cool chick started uh a women's clothing brand

she's doing really well with uh but admittedly and we discussed this on the show her claim to fame came with the howard stern show like 15 17 years ago sure she did bedtime stories on howard stern show so let your mind go there. Sure. She wasn't part of the whack pack, was she? I don't think it was technically that.

Where they had Beetlejuice and all those other guys studying there. Yeah. She's probably elevated a little bit above that. Yeah, I think she was. She was on for like

six months, I think. And then it kind of dwindled, I guess, that storyline or whatever. But she would come on to put his listeners to sleep or something, like bedtime stories. Okay. Wow. Anyway. Make that an NFT.

But look, I give her credit for back in the day, before all social media and stuff was as big as it is now, leveraging that attention into future opportunities, which she did. So you need to check that out. Heidi Cortez next Tuesday on the Radcast.

And just a little show note on the Radcast. Next week, we talked about last week, we had the host of The Bachelor, Jesse Palmer, was recorded last week. His show will be coming out in three weeks. Next week, Torek El Moussa from Flip or Flop. Any of you house flipping shows? I actually know who that is.

I do too. Wow. Torek will be on. We're recording Wednesday. That's exciting. That's the first time I've ever heard that name said out loud. Yeah. Right, not just Ian.

I don't know how to say it. Totally. That's not how I would have said it, but I would have been wrong. Yes, Torek cool guy and we've been texting back and forth about show notes and he's going to give us all your house flipping

knowledge as well as all the dirt around flip or flop I'm sure it's going off the air finally yeah because not doing well they divorced but they divorced but they've they did three seasons after divorce they've actually stayed very amicable but i think maybe it's just run its course he's doing a couple other shows too yeah i think i've read

something about maybe they're like the last couple shows like they weren't really very happy with each other or something like that which maybe that's starting to shine through makes perfect sense but i'm going to get his perspective on personal branding and how the show's impacted him. And then he's got some business ventures that our listeners might want to hear about to make some investment opportunities. Okay. Exciting. Torek El Moussa coming in the coming weeks. We've got

an exciting lineup. I've got some other names I can't mention just yet. We're talking A-list stars, people. A-list stars. Can we guess? Yes, if you like. Michael Jordan. Maybe. Okay. Maybe. Miley Cyrus. Oh. I'd like to talk to Miley. I would too.

That'd be fun. Yeah. I could make that happen. We'll see. I'll have Marshall slide into her DMs. Yeah. Yeah, exactly. Slide into the DMs. I haven't heard that in a while. I like that. I'm figuring it'd be one of those. Slide. Yes. As always,

the official merchandise sponsor of the show, Branded Bills. I'm wearing their hat today with our South Carolina flag proudly displayed. I think that's... It's the American flag in the shape of South Carolina. Very creative.

Hybrid. Our Radcast hat should be here in about two weeks. It's the American flag in the shape of South Carolina. That's what I got. Very creative. Yes. Hybrid. Hybrid. Our Radcast hats should be here in about two weeks, and they're going to be badass. We're going to do some giveaways, but you need to go check out Branded Bills. Custom anything you want. Hoodies, sweatshirts, T-shirts, hats.

High quality. Whichever side my logo is on, the Branded Bills logo on every one of them. It's not one of those logos you don't want. It's kind of like one of those fashionable signs, I feel like.

You know, hey, high fashion. Will they put swear words on stuff? I think they'll do anything you want. Okay. Custom. What did you think in there? Don't worry about it. Joseph?

Don't worry about it. Don't worry about it. Yeah. Radical AF. Christina Rose Yossi merch that I'm going to have made. Cry. Right.

Yes. Get 20% off. Radcast 20 is the code. Radcast 20. You can also go to our website where you can click on the logo under our sponsors. It actually fills in the discount for you immediately, so you don't even have to do it. Everything. I mean, how many are you going to get?

Right. Branded Bills. discount for you immediately so you don't even have to do it everything i mean how many are you gonna get right branded bills branded bills.com official merchandise sponsor of the radcast i'm gonna be doing some promos you're gonna see it on my social especially when the hats get here so look out for that the designs are cool with that it's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah! Excellent. Yes, everyone's favorite segment. They're unmoved in that. We have one, two, three, four days today to talk about.

We're ahead of the game as always. Friday, Saturday, Sunday, and Monday. March 25th today is a light day. This is the fewest amount of social holidays in one day that I've seen. National Puppy Day was this week. We kind of missed that. It kind of fell in the gap.

Blew it. You know. But today is National Lobster Newberg Day. Ugh. I've been waiting all year. I do like some lobster Newberg. Remember Pixie and Bill's had it? Yeah.

I don't really remember what's in it, though. Lobster and cream sauce. Cream sauce, right? What's the difference between that and lobster Thermador? Yeah. You better just have two of those. The name? Yeah, sure.

Newberg. Sure. Thermador. I don't know. I don't either. I don't know. But lobster Newberg day. It seems a little, it's like the second week of spring or first week of spring.

It feels like an odd time of year. It seems like a wintery dish. I guess if you're up in Boston when it's still 20 degrees or something. I'm going to write a letter to somebody on that one. And today I'm going to say this and I haven't read any of these books and I know how popular they are and I'm probably going to get some looks. Tolkien reading

day. Tolkien. Oh, yeah. It's misspelled on my head here. Lord of the Rings. Yes. I didn't read any of the Lord of the Rings books. I also have not read any. Oh, my God.

I can also tell you. No, no, no. This is the scream button. I've never seen any of the movies either. I have seen one or two of the movies, but I don't know. I didn't get into that shit. And I'm not like that guy who's like, oh, I've never seen it. I have seen one or two of the movies, but I don't know. I didn't get into that shit. And I'm not like that guy who's like, oh, I've never

seen it. I've just never. Yeah, I've heard of it. I've never seen it. The movies are worth it. J.R.R. R.R. Toykin. Tolkien. Tolkien. Tolkien. No, Tolkien.

He was best friends with C.S. Lewis. Fun fact. A little bit of. He was best friends with C.S. Lewis. Fun fact. Ooh. A little bit of religion mixed in with some wizardry. God, it's so exhausting being the smartest person here. I just didn't get into all that stuff. Yeah, it's tough. Yeah.

It's tough. I never saw any of the Matrix movies either. I've never seen those. I did like those. I did like those, but I'm not going to hold it over anyone. March 26th, Saturday. Like other people I know. March 26th, Saturday. Like other people I know. March 26th.

That was good. Earth hour. On Saturday. What? Instead of you saying Earth hour day, it's just Earth hour. What does that mean? What part of the day? Which hour?

It's got to be like an Earth day thing, right? But it's not Earth day, it's Earth hour. Yeah. I don't know. If they don't tell you what hour, it's gonna be tough to do that one Yeah, tricky Guess what, this is my favorite day of the year March 26th Make up your own holiday day Okay, go

Joe Day Spoiler alert I'm gonna make it Rihanna Day Ryan Day That was my Spanish name With Miss Barnaby Spoiler alert. I'm going to make it Rihanna Day. Ryan Day. That was my Spanish name with Miss Barnaby. Remember her from Eastside? I do, actually.

She called me Rihanna. What about Rhiannon? Like a Fleetwood Mac song. That was just my Spanish name for her. Rihanna was Ryan. Even though it doesn't technically translate, I don't think. I've never heard that before in my entire life. I don't know.

I can't believe I remember her name. Would you remember her name? I never had her. Let's see if I can think of a teacher. Yeah, me either. Okay, I know this one. This is a little bit of a story. Andy and my brother and I were in the mall,

and we may have been slightly intoxicated in a certain way and Miss Bradbury or Dunlap because she got divorced, we called her Miss Bradbury slash Dunlap walked up and Andy and I dove into clothing and just left my brother standing there like an asshole just like, what's going on guys?

It was great. Did not want to have that discussion, did you? Miss Bradbury slash Dunlap's out there. Thanks for teaching me how to type. Thank you. going on guys it was great good did not want to have that discussion did you miss bradbury slash dunlaps out there yeah thanks for teaching me how to type thank you thank you for that so make up your own holiday day anything you want folks on saturday i'm gonna make it another father's day maybe oh radcast day oh okay okay well that's the obvious one. Yes. All right. Radcast Day, March 26th. Nick, write that down. Make some calls.

Also, it's National Nougat Day. Ugh, I love nougat. Of course it is. Nougat. Yeah. Naga nougat. It's a fun word to say. It is.

It is a fun word to say. It's kind of funny. It doesn't look like you say it on the page like anything else. But as we can tell, I didn't do so well in reading. Some of my flaws come out on the show with... Only one of a thousand. You're doing fine.

National Spinach Day. I mean spinach. Okay. Some people say it like that though, do they not? I don't know. Spinach. Probably. Italian kind of. Yeah. Okay. There you go. Okay. Yeah, sure. Well, I'm not going to don't know. Spinach. Spinach. Probably. Yeah. Okay. There you go. Okay.

Yeah, sure. Well, I'm not going to eat any spinach. That's tomorrow. Saturday. National Spinach Day. You're in your head now. Spinach Day. Hey, I like this day.

I've got my Nikes on today. Air Jordan 1s, by the way. Nike Air Max Day is Saturday. That's a very, very corporate holiday. Uh-huh. You think? Yeah. They made up their own holiday day.

That's an Instagram holiday. What do you got? I'm wearing on clouds. Oh. I don't know what that is. It's a running shoe. Ah! Yeah.

Cool. Those are really cool. Those are really cool. I like those. I love these. Oliver wears on clouds. They look so comfortable. They are. If Oliver wears them. That's why. That means they're cool. Very cool. I love these. Oliver wears them. They look so comfortable.

They are. If Oliver wears them. That's right. That means they're cool. Very cool. I guess so. It's a wear a hat day on Saturday. You're ahead of the game.

We are. Head of the game. So on Saturday, instead of wearing a hat, we're going to make it Branded Bills wear a hat day. We love our sponsors here. Sure. And so wear a hat day. Go on brandedbills.com. Use Radcast 20. Get your new hat. Get a new hat. You have no excuse. Why are you even thinking. And so wear a hat day. Go on brand of bills dot com. Use Radcast 20. Get your new hat.

Get a new hat. You have no excuse. Why are you even thinking about it? It's half season. Yes. Take care of your skin. Don't think about it. Just do it.

Just do it. March 27th. Friday, Saturday, Sunday. Sunday is International Whisk E Day. Okay. I thought you were just going to say whisk. Whiskey Day. That's an easy one to celebrate.

Yeah. On a Sunday? Sunday. I think it's a Lord's Day. Sunday fun day. say whiz Whiskey day That's an easy one to celebrate Yeah On a Sunday? I think Sunday Sunday fun day Whiskey day Drink some Jamesons It's also your day Joe

I mean like really your day National Joe Day Is it Happy for you What I didn't look up And was not provided by Our Notes producer

Sure Is Is it a coffee thing Or is it Joe's, like the name? I don't know. National Joe Day. No, it's your own damn day.

What's your fucking name too? Yeah, that's true. My first name is Joseph. Yeah, but I don't go by it every day. No, you don't. But you still deserve it. I do. I'm going to celebrate myself

with national makeup, my own holiday. I'm going to be Father's Day again and on the National Joe Day and you can celebrate with whiskey this is whiskey day on World Theater Day if I'm not mistaken

yes it is National Theater Day on the 27th Sunday what are you going to do to celebrate I'm going to act like I care which is what I do anyway I'm going to see Anything Goes at the movie theater. Sutton Foster. It's a recording.

Sounds fun. It's the most theater nerd thing with a group of my theater friends. No. Yeah, I'm very excited. I bought tickets a month ago. It's at the movie theater, but it's... It's at Hollywood 20. It's a recording of Sutton Foster the movie theater but it's it's at Hollywood 20 it's a recording of

Sutton Foster when she did it on Broadway yeah so just went off the cliff the if you're watching

like the the meter the drop off it just happened right there sure National Spanish Paella Day oh getting on to

hotter topics oh okay thank you alright oh I like some Spanish National Spanish Paella Day Getting on to hotter topics Oh, okay Alright I like some Spanish paella I like it Is there another kind of paella? I don't know Probably not, right?

No It's purely Spanish I think there's Greek I think there is They call it something different National Italian Pizza Day I'm kidding I was like, are you serious?

No National Scribble Day Sunday You sure it doesn't say scribble? you serious? No. National Scribble Day. Sunday. You sure it doesn't say scrabble? A.K.A. Scribble. No way there. International Scribble Day. There's like three A.K.A.'s.

National Scribble Day, A.K.A. Scribble Day, International Scribble Day. Well, all right. They could have just said International Scribble Day and covered all that. What's the difference between scribbling and doodling? Is it the same? Scribbling I feel like is more words than pictures. That's kind of where I was going to go, but I didn't want to be made fun of. When you're right, people don't make fun of you.

Okay. The Joe Hamrick story. Hallelujah. Monday, National Black Forest Cake Day. Pins and needles. I do like Black Forest Cake. I like it too. I like this day better though. Something on a stick day.

Okay. Food stuff? You know, it doesn't specify. So, as the spirit leads. Respect your cat day. So as the spirit leads. Dog shit. Yeah. Respect your cat day. Hell yeah.

On Monday. Easy for you. Marvelous Mr. Marshall. We'll respect him on Monday. There you go. And only on Monday. Just Monday. Yeah.

And finally on Monday is National Weed Appreciation Day. There you go. I could appreciate that. Smoke them if you got them. Yeah. Nick? All right. I see.

Nick doesn't like to share. Read my lips. No. So are people okay to come in high to work on Monday? Yeah, of course. Okay. Yeah, sure. If they're appreciative.

Yeah. Only if they're okay. Fair enough. I'm pretty sure most most of them do anyway yeah i really don't want to like curb curb the uh they don't want to wait for monday the creative juices right yes so there you have it it's time for another absurd holiday there's no shortage of dumb things to celebrate a radcast social media holiday segment. Yeah.

Yeah. Yeah. Everyone loves it. Everyone. We love it so much, we can't even wait to get into Trends in the Metaverse. Did you clean that up? Did you? It wasn't as much like...

It didn't split in the end. Yes. All right. Trends are otherwise known as news in the metaverse. It's exciting. There's like seven articles. It's growing on just the metaverse. There's a lot.

Everything that's talked about. So is anyone familiar with the Bored Ape Yacht Club? The NFTs around Bored Apes Yacht Club? The NFTs? Not until I got the show notes. I have heard of that. Well, they raised $450 million to build an NFT metaverse. 450. The owner of three of the biggest NFT brands on the market

has raised $450 million in funding at a $4 billion valuation, the company announced today. You raise the money and then you say it's worth $4 billion. I like that approach. The team behind Board 8 Yacht Club plans to use the money to build a media empire around NFTs, starting with games and its own metaverse project. Teams describes its metaverse project called OtherSide. OtherSide. Not bad. As a...

I can't even read that. Oh, my God. As a way to connect to the broader other metaverses. Okay. We're just going to call it that. All right. They hope to create an interpolarable world. Hey, I got it out.

I don't know what that means. That is gamified and completely decentralized. That means you can just go from anywhere. We think the real Ready Player One experience will be Player Run. Okay. Happy for them. I think there's a Ready Player Two movie coming out, by the way. I wonder if there's any kind of...

Probably sinking. Sinking of stuff. Sinking. There's a lot of money being thrown around with this stuff. That's all I know. Oh, God. So much money. Again, I believe in the backbone of it,

but the scarcity-driven terrible art is just a no-for-me dog. Yeah, very frivolous. But the technology of protecting your own creative assets and being on the blockchain signed me up for. Sure. Yeah. I don't know. I wanted to say I'm never going to buy an NFT,

but I can't say that for sure. Right, right. You definitely already have one in your metal wallet. It becomes a thing. I have. No, I do not. I wouldn't know where to buy it, how to buy it. I guess you use cryptocurrency.

Yeah. My guess. You do. Ether. Ether? In your metal wallet. Get some ether and... Yeah.

Put it over your face. Get a bag of teeth. That's why they're so popular. That's why. Because you were ethered up. People were high. Yes. You know, board eight clubs and $450 million raised.

I can't knock them because it's a lot of fucking money but it's like you know good grief we'll see where it all goes people if you're uh an everyday brand i think you need to uh watch and learn but don't waste a lot of money just yet right fashion takes center stage in the metaverse at decentraland's metaverse fashion week oh boy fashion week we had fashion week here in greenville here recently it's coming up the Metaverse at Decentraland's Metaverse Fashion Week. Oh, boy. Fashion Week. We had Fashion Week here in Greenville here recently. It's coming up. The Metaverse.

Not me knowing how to go to Greenville anymore. Just make it in the Metaverse. You don't have to even look at all the fashions that Greenville has to offer. Oh, you know it. With Dillard's. So featuring AI and robots, luxury wearables, physical goods, and immersive experience. luxury wearables physical goods and immersive experience more than 70 participating brands artists and designers are coming together to be part of metaverse 2022 the metaverse fashion week a milestone event in the global fashion industry i need to help them with writing some of these

press releases uh today the intersection of fashion and technology has birthed a new revolution. Wow. We're birthing revolutions around here. Which blurs lines between physical and digital lives. Fashion has not only entered the metaverse, but it has also established itself as one of the pillars of the ecosystem. There you go. Well, words. A lot of words. Fashion week.

Look, my kids get in Nike land and put on tennis shoes and all this stuff. Okay. It's there. But how do you translate the... I don't know how... Think about that for a second. You get in there and you're in fashion week and you're seeing stuff that's digitalized. And I guess if you want to buy some digital goods for your avatar or something, okay.

But I'm interested in how they blend the physical and digital, as they say. Sure. I think a lot of the clothing you see at a fashion week or kind of your more haute couture pieces are so impractical. It's just as impractical as it would be for an avatar, but your avatar is actually going to wear it. So I think it's actually really cool. So you'd spend $1,000 on a Gucci purse for your avatar is actually going to wear it. So I think it's actually really cool. So you'd spend $1,000 on a Gucci purse for your avatar? If it was a purse, I'd probably buy it for myself. But if it was like an insane gown that I have no event to wear it to.

No, I don't mean physical. I'm talking about the metaverse version. I mean, like, look, if I had $1,000, there's a lot I would do with it. But if I could throw it around, why not, you know? So you're saying that, I get what you're saying. You know what I mean? They They have chains on them and shit. The dresses are so... If it's so impractical and I don't need a lifestyle

where I'm going to the Met Gala, why wouldn't I just buy it for an avatar? There's a lot of moving parts in this. If you think of art as something that's stagnant which i don't believe that it is i just i don't know i think it's i think it's interesting i think it's interesting that fashion is trying to get ahead of it as opposed to just watching i

think they're smart to get ahead of it yeah i just i here's what i can't figure out with a lot of this stuff are people interested in it because they're interested in it are they interested in it because it's the talk of all the news? That's how I feel about wokeism sometimes. But you know what I'm saying? Yeah, absolutely. I don't know if that sounds deep or not deep, but it's like, is it just the hype cycle? Is it a trend or not?

So I'm like, I'm into this because everybody else is into it and all my friends care. And at the end of the day, maybe it doesn't matter because attention is attention. Right, right. But is it because people are truly wanting to dive in to the digital space and I know the kids are and I know that like my kids care about it

so again I get that side of it but it's like does a 28 year old fashion model really care about it or does she only care about it because everyone else seemingly caring about it

I don't know so here's only time will tell a question does it turn into like 80s late 80s and 90s baseball cards to where it's just so watered down that nobody gives a shit anymore yeah i don't know you know i mean like question there's nft for fucking every i told you i went to that hornets game they're like 20 nfts for sale at halftime like for what right for that game why would you buy that right

i don't know i guess what a lot of people said why 20 years ago when i'd buy baseball cards or For what? Right. For that game. Why would you buy that? Right. I don't know. I guess a lot of people said, why 20 years ago when I'd buy baseball cards, or probably 30 years ago now. Why are you buying baseball cards? Right. Right. I don't know. Yeah. I'm just a dumb kid.

That's why. Exactly. Estee Lauder is diving into the metaverse with free NFTs. Ooh. There you go. That's what I was talking about. Yep. Entering the metaverse through the front door.

Not the back door. How many doors is the metaverse? There's a lot of doors to get into the metaverse. I'm going to check this press release. Yeah, you may have.

Have a look at that. Oh, they're busting right through the front door. And just denouncing themselves. Avoiding the back door for now. Well, it's a cleaner approach as the exclusive partner of the very first metaverse fashion week

see they're in the fashion week the cosmetic giants will unveil its first nft inspired by one of its iconic products the brand's advanced night repair serum. It's a good product. Is it? It is. It's very expensive. And your avatar really needs it. Absolutely. Circles around your ass.

But that's what I mean. This is what's interesting. Estee Lauder has kind of become like an older, more mature woman's brand. And so I think it's just fascinating that they're like, oh, to stay hip, we'll have NFT skincare. Is it like an older ladies? It's mature. Yeah, more mature.

Yeah, it's definitely. Like I think of it as something that my grandmother wore Estee Lauder. Wears Estee Lauder. Okay. I think what the brands are trying to do, though it's not clear in some of these articles. Sure. It could be your reading,

possibly. Yeah. Hey, it's okay. Call me a little bit. Yeah, it's okay. I took a reading... I had a reading interventionist, I think.

Maybe. Yeah. And then I married one. Nicole was one when I married her. A reading interventionist, I think. Did you want to

have a talk with her? Yeah, I did. I was like, this is everything intervices. I think. Do you want to have a talk with her? Yeah, I did. I was like, this is everything I wish my first reading was. But, uh, the, uh,

train of thought here, bridging the gap with physical and digital. I think you go into there and you get NFTs and there's probably some real world applicable, like get the product. Cause a lot of these NFTs are kind of like the digital token, like for your access to a physical good. Almost like a digital coupon in a way. I'm simplifying it.

And someone's listening that's going, oh, that's not how it works, man. Dude, that's not how the technology works, bro. Yeah, I know how it works. But I'm simplifying it for everyone. Those of us who read token. I know how it works, too. I justifying it for everyone. Those of us who read Tolkien. I know how it works, too. I just don't want to talk. I don't want to say anything.

I'm just going to let you say it. Yeah. But because, like, a lot of these car manufacturers are doing, like, these really rare releases where they only produce, like, 100 cars or something. And they're doing NFTs as, like, a digital key. But in actuality, it's just kind of like your record that you get to buy it it's your digital record it's a key but it's just a funky way of like saying almost like your title because i can't see a world where house titles car titles all of the important legal documents might live not necessarily as nfts but on the blockchain the record of that yeah it's It's a lot cleaner, and you're the only one that owns it.

Because right now, think about how fucking messy it is getting house titles work done. All this stuff, all these paper records are back in these drawers. Yeah, car titles and all that shit. Yeah. It's surprising that someone hasn't done that already, right? It's coming.

It's coming. I think we should do it. All right, well. Nick? Write it down. Write that down. I think we should do it. All right, well. Nick? Write it down. Write that down. Yeah, we got it. Qualcomm.

Qualcomm. Bets on the metaverse with a new $100 million investment fund. Every one of these is hundreds of millions. That's the thing. They've set up $100 million to invest in virtual and augmented reality technologies in a bid to help jumpstart the metaverse. The wireless technology firm announced this initiative called the Snapdragon Metaverse Fund.

Here's other funds. An example is the $100 Qualcomm Ventures Artificial Intelligence Fund created in 2018. In other words, they're helping people grow the metaverse with lots of money. So happy for them. Yeah. We need to get in on that fund, you know? Yeah.

I'm in. Yeah. Fun. Get in on that fund. With parentheses. Yes. Qualcomm is, what do they make now? Chips.

Chips? Yeah. Like chips that go in computers. Sure. I didn't think it was going to be chips. They're partnered with Pringles. Yeah. And Lay's.

Free toes. And they stack them together, you know. Yeah. Pizza. Sure. Sour cream and onion. Pretty good. It's the best.

I just feel like, for some reason, maybe I'm confusing Qualcomm with something else. I feel like it's an older technology company. Am I confusing it with something else? Koalas? They've been around for a while. Fuck, it is Koalas. It is. Fuck.

It is. Because Koalas have been around forever. Damn it. There's so much money in this. You don't want to talk about it? No. I like this, though. Secret Séchelet is launching a cannabis-powered NFT collection.

Smoke them if you got them. What do you mean? How does that work? Cannabis-powered? So here it is. California's original licensed private cannabis event producer is excited to announce the launch of the secret sesh. Secret sesh.

Get in on that. Sesh. NFT. Project in the metaverse community. Project gives holders digital and real world utility back to what we're talking about and we'll be day viewing 2500 unique roles for the nfts across platforms roles like yeah roll them up roll them up yeah does it say r-o-l-l or r-o-l-e uh r-o-l-e that would have been-E. That would have been a good pun.

It would have been a great pun. Missed an opportunity there. Yes. They've partnered with cannabis brands and retailers across the country to offer special discounts to owners of these NFTs. So you own the NFT, you get a discount on all your weed.

National Weed Day on Sunday. All coming together. I own a weed stock. I did shit the bed so hard. So fucking bad. I think it's worth a fifth of what it was worth when I bought it. Name of the game.

Thanks, Canopy Growth. Yeah, alright. You still own it? Yeah, what am I going to do with it now? Is it zero? It was fucking useless. Is it zero? No. Like 10 cents or something?

No, it's still at like six bucks. Okay. But I bought it at like 33. Ooh. Yikes. And it went up. For like a week, it went like way up. And I was like, oh, shit.

You should have sold. Yeah. Mirror, mirror, mirror. Yeah. Is that Marshall? Yeah. Excellent. next day yeah yeah is that marshall yeah excellent another brand in our moving off the metaverse notes somehow it tells me i think we'll come back around to it but uh the larger news categories sure why push a t and arby's tips the scale with a diss track against mcdonald's filet-o-fish this has kept me up at night yes are you okay? Yeah, I'm okay.

I'm hanging in there. You look terrible. Yeah, food poisoning. On Monday, the rapper released a biting rap titled Spicy Fish Diss. Ooh, like Spicy Fish Diss. Yeah, like that. Just like that. That's how it went. Spicy Fish Diss, which takes aim at McDonald's Filet- aim at McDonald's Fish Filet-O-Fish.

Fish-O-Fish. Fish-O-Filet. The track is part of a longstanding partnership with Arby's. Time for release of the brand's Spicy Fish Sandwich limited time offer. That sounds perfect for you today. You should go get one right now. Yeah, it's really making me feel great. Extra tartar sauce. Ugh. God, thank you, Joe.

Now, I have food poisoning by association. Yeah. Osmosis. Yes, yes. It's snow boy now. I don't like flatfish anyway. It's alright. I mean, I don't know why you would necessarily order it unless you were

Catholic on a Friday or whatever it is. Sure, sure, sure. Yeah, for Lent. But when you're on top, you get, look, this is the second week in a row. Last week it was the ice cream and Jack in the Box. Now Arby's has got rappers dissing on McDonald's Filet-O-Fish. Hey, it's free marketing for them.

Who are they going to get to clap back as the teens say? I don't think McDonald's normally does. Do the teens still say that? I don't think so. McDonald's takes the high road as the category leader. As the most successful fast food chain. They sell more Happy Meals than any of these other companies sell total. Right.

It's probably because you can eat five meals at McDonald's for the price of one meal at Arby's. Yeah. That's a little different value equation. Yeah. I was just going to say that shit is expensive, but yes. You're correct also. Thanks, Arby's. Mike's Hard Lemonade. They've got the meat.

That article was brought to you by Adweek. Adweek.com. Go check them out. This comes to us from Marketing Dive. Pepsi enlists silent TikTok star. Silent TikTok star Interesting I didn't know such thing existed

KB Lame Yeah, I don't know how to say that To pour into new Nitro Cola Have y'all seen that new Nitro Cola? Yeah We gotta start getting some of these products in here I know They need to get on it

Nitro Cola? Write that down Fish sandwich? Get some samples Pepsi frequently enllywood talent for ad campaigns that aim to create a stronger cultural connection with consumers with a smoother way to soda the beverage marketers sites turn instead towards the content creator space and particularly tiktok. That's the guy that like. Reacts. Yeah.

Is it completely silent? No music, no nothing? I don't. He stitches mostly. Yeah. So like if there's sound on the stitch that he's doing. Like he started like somebody would do like a life hack, but it was stupid or whatever. And he would do it like the easy way and just be like. I have no idea how to pronounce that guy's name.

No, me either. Lame. K-B. Looks like K-B. He's from K-H-A-B-Y. Somewhere in Africa. Yeah. So that could be pronounced in multiple ways, I would think.

Lame is the fastest growing global account on TikTok, according to Pepsi, and the most followed male creator on the platform. That's impressive. Whatever, Addison Rae or whatever, maybe is the most followed male creator on the platform. That's impressive. Whatever, Addison Rae or whatever maybe is the most followed? Or, yes. Probably. What was that? His focus on mocking life hacks or

how-to videos that he deems counterintuitive. Nailed it. Nailed it. They should probably have a pronunciation on there. It would be nice. Thanks a lot. Yep. But, hey, in all seriousness, TikTok's blowing up. I give Pepsi credit for being on there and turning away from just the everyday stars

and turning towards TikTok influencers. Yeah. So I don't know how the hell Nitro Cola is going to be. I'm kind of curious to taste it a little bit. Nitro Coffee is really good. Yeah, I was going to say Nitro Cold Brew is pretty good. Yeah. Nitro Cola.

Lots of smoothness. Just in time for summer. Is this going to taste like a big fizz in your mouth? Maybe the opposite. I don't know. I know a lot of beer, like some beers, when you run them on tap, they have to have nitrogen too, like Guinness and stuff. Coors Light calms March Madness stress with beer-flavored lollipops.

Oh. Finally. That sounds really gross. The sale of beer spikes approximately 19% during the college basketball tournament. It suggests brands like Coors Light can capitalize on the uptick around March Madness. 90% of fans plan on visiting or consider visiting a bar or restaurant to catch a game this month.

So they're launching beer-flavored potluck. Why, though? I don't know. Just the flavor? There's no alcohol? I didn't say. The missing beer flavor. It's a pretty important part of beer.

Right. Like in. I don't get it. Right. It's also refreshing. Like part of why you want a beer is because it's, you know. I wonder if it has sugar in it. Or if it's just like.

Probably. Like sugar and then the beer flavor. I don't know. I mean, does beer taste that great that we need lollipops? I don't know. To some people, maybe. You know there's a fully non-carb beer now. Did we talk about this? Bud Light Next.

Yeah. Zero carbs. I drank it. You switched from Ultra? Yeah. Full switch from Ultra? 98%. That's kind of a big deal. Because you're on that ultra train. Ultra is still like 2.8 carbs per beer. I'm having like a big Saturday.

That's 35-40 carbs versus none. Zero. Vodka soda water does this. I'll do that too. But that can get sideways quick. I have noticed that, yes. In the sun. That's on vacation.

For lunch, you don't want to have you want to go and start with some beers yeah we'll start the vodkas later on yeah a little later on in the year that's a good good approach drinking those all day in the sun yeah sideways is definitely the right word for it feels great like the first couple hours yeah and then four o'clock rolls around and you're like I don't know or the opposite, just making a total ass of yourself get loud like you're being loud for no reason

I love you this is the greatest trip ever best day of my life best day of my life I love this sand somebody get a pizza who ordered the pizza oh yes this sand. Somebody get a pizza. Who ordered the pizza?

Oh, yes. You can now make GIFs on Twitter's iOS app. Sure. You've been waiting for this. Exciting. If you ever wanted to make a GIF or GIF, depending on how you pronounce it. We've had this conversation before. From our iOS camera while using the Twitter app, today's your lucky day.

Just today. Twitter announced that now we can do just that. You can post a new tweet on iOS, click the camera button, then you can have the option to choose between a photo, a video, or an animated gif, jif. Gif, jif. I think that's a change to that.

Sure. Have you been waiting for this feature? Honestly, this is the best day of my life. Best day of my life. How many vodka soaps have you had? Eight. Yes. It's a minimum to come on the show.

What time is it? It's like 8.30 in the morning. It's a little weird. We recorded this at 8.30 in the morning. On time. An official NFL game is coming to the MetaQuest and PSVR. Stepping into virtual reality with the announcement of a new official VR game. NFL.

Yep. Simulation gaming title that we released on MetaQuest and PlayStation VR. We got to get in there and tackle somebody, I guess, while you're at your goggles on. We have one of those collecting dust at my house, so maybe that'll jumpstart. Is it like a Facebook one? It's the PlayStation whatever. PS VR. No one uses it?

No. Have you tried it? Yeah. Was it any good? Eh. There's not a lot of games for it. And my son wanted it for Christmas one year, and he wasn't getting anything else big, so he got it, and now it just sits there. Like a sad reminder of my lonely existence.

Finally today, and I like this one. I did like this. Sorry. I did like this. Bumble turns honest DMs into clever print ads. This is clever. I have seen these. Bumble is continuing its efforts to challenge the traditional rules of dating

with an all-too-relatable print campaign. So they're taking DMs that are pretty funny and putting them as print ads, as you can imagine where that goes. Dating apps are a wild world. They really are. We're actually talking to a company that I can't name that's

launching a national dating app. Chef YRD. Is that it? That was close okay a little starfish tuna um the uh the uh

is actually uh I can't name them but they're where you can tie background checks and I think we may have talked about this

yeah and uh Tinder you can do STD and background checks like within the platform but it's not Tinder right

it's a platform where everything's kind of baked in sounds smart to me but you know i'm just throwing out food brands i wish it was chef where are you amazing brought to you by chef where are you tinder brought to you by chef where just a bunch of like old dudes with beards and pizza on their face and shit chef hats i do I do like Bumble's marketing though. It's pretty clever. You got all this conversation going on. You got all this UGC

content out there. Freaking use it. It's beautiful. Lovely. I'll have to check it out. I have no idea. Your DMs are going to be on the campaign. Oh boy. I haven't been on Bumble in years. Years? Hours.

Long ass time. You up? painter oh boy i have been on bumble in years years like hours you up no i don't get those is it what how is bubble different from tinder um the girl messages first so like men cannot you can't send if you're a guy you can't send a message until she messages you first and then you only have they have to respond within 24 hours or what you get electrocuted or something no you unmatch it'll automatically unmatch she messages you first and then you only have they have to respond within 24 hours something like that or what you get electrocuted or something no you unmatch it'll automatically

unmatch you it's really confusing yeah it's very confusing it's better in a small town because all the same people are on all the same apps oh yeah yeah

yeah small towns no good up and coming yeah lots of opportunities on Bumble lots of opportunities here.

Tagline. Any final words? Gentle man. Gentle woman. Chef Boyardee. Liminal. Liminal. Liminal.

Okay. All right. You just took it literally. Final word. That's what you did last week. Okay, fine. Fine. Whatever.

Fine. I guess it's mine. A four letter F word. Very good. You know where to find us? TheRadcast.com. Search for today's content. Search for Bumble and NFTs.

You'll find like 37 articles a week. Chef Boyardee. Chef Boyardee. Hashtag. Hashtag Chef Boyardee. Go follow marvelous Mr. Marshall. Joe Jolene on all the platforms.

And Joe H Comedy. J H Comedy on TikTok. Lil Jon doesn't follow me specifically. Not yet. Not yet. I've only got one verified follower. There we go. Real support.

Hey, I'm with you. You know where to find us i'm at ryan alford on all the platforms up and coming dot series see these two guys be clips coming this week go follow it it's hilarious it's gonna be fun we're taking it places folks we'll see you next time on the radcast to listen to full episodes or to contact us visit us on the web at the radcast.com or follow our host at ryan alford on instagram thanks for tuning in