Right About Now with Ryan Alford - Weekly Marketing and Advertising News: Mark Zuckerberg's 'Metaverse'; Popeye's nugget launch campaign; Kanye finishing 'Donda' at Mercedez Benz Stadium; Pizza Hut Streetwear Collection

Episode Date: July 30, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill with special guests Joey, Joe, and Sean recaps quasi-celebrity guests, discuss Google's advertising revenue, Dr. Diabolical’s Cliffhanger, today’s International Day of Friendship, and more... These are the following topics we hit in today's episode:Welcome To Mark Zuckerberg’s “Metaverse” – Next Facebook Chapter Is An “Embodied Internet You Are Inside Of”“We Come In Piece” - Popeyes calls truce to chicken sandwich wars with nugget launch campaignKanye is seriously finishing ‘DONDA’ at the Mercedes-Benz StadiumPizza Hut Launches Bold Streetwear CollectionIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |[ Weekly Marketing and Advertising News: Facebook’s next chapter: Metaverse; Popeyes We Come In Piece campaign; Kanye finishing “DONDA” at the Mercedes-Benz Stadium; Pizza Hut Bold Streetwear Collection ] If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Dr. Diabolical's Cliffhanger. I mean, who comes up with these names? But, are you guys Rollercoaster fans? I think they're taking a note from like Roblox, the like game where you have this completely like social life where you can interact with people. I think they're just kind of expanding Facebook and Instagram. I think that no matter what, at the end of the day,

it's all about, you know, Chick-fil-A has better service than everybody. So no matter how good you get, you're going to be like, I want to suffer through Popeye's line for knockoff chicken nuggets, man. I just never thought I'd actually see a line for Popeye's. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Ryan Alford. Welcome to the latest Radcast news. It's July 30th, 2021. It's Friday. I'm joined, as always, by Mr.

Josh Hill. Oh yes, brother. Put you on the spot there. I like to mix it it up We can't have the same intro every time I'm always ready Always ready Just a few seconds late though And you know what We have some special guests today My friends And uh

They're providing both the uh The friendship relief Which we'll get to in a minute Uh Of exactly what today is But also the comedic relief Joey Joe

Sean What's up brothers Welcome to the show friendship relief that's coming in pretty strong there that's what we voted can and out the game right there yeah right out of acquaintances yeah yeah sorry i didn't want to you know oversell it or undersell it but you know since it is and i'll just go right to it it's day of friendship national day of friendship international day of friendship did you know it i i don't hate them but i don't love them they're just enough just enough just enough good enough the way we are yeah uh joey

joe and sean are uh i don't know what what do you call yourselves i don't want to call you a comedic troupe funny you know whatever some of the funniest guys I know, Joe and I go way back to, uh, high school, high school, Clemson, you know, we didn't do anything bad ever. And just, uh, okay. I bailed him out of jail a few times, but other than that, you know, we won't talk about any stories, but, uh, you can find them on Tik TOK on Instagram as Joey, Joe and Sean.

And guys, you guys are lighting it up. And I was just like, started watching it. Like, I know that guy, Joe went to high school and college with this kid. Like suddenly you guys are blowing up on Tik TOK.

I'm like, all right, we're going to get these guys in here on the rad cast and helping out with some agey stuff, doing some skits, doing some skits doing some writing so uh how did you guys actually come together though it's a crazy story yeah and so in 1985 my parents got married

from that point on i was there i was uh not i was yeah nine or ten that's what your guys problem was right yeah yeah the cafeteria got married to the cafeteria east side high school yeah no short story uh sean and i met in la and then i was making videos here and i met joe who branded content for a gas station that I will not plug. Convenience store. Convenience store. Until they're paying us. The gas station convenience store.

Sure. He did marketing for them. And I was making videos. And we got linked up. And the rest is history. Now playing multiple characters. We decided to have him on the news episode today. You know, Josh and I. Josh is the, I guess, definitely the funny guy at the news episode today uh you know josh and i josh is the

i guess definitely the funny guy at the agency he doesn't know it he may know it but uh he's the closet funny guy he i bring him on and you know we'll be sitting here talking about something he'll say something and i'm like you know and we'll go on uh i'll go home and nicole will uh say josh is pretty funny. Strong audience of one for Josh. Given our ratings keep increasing every time Josh is on, maybe it's... I sell out every podcast. Sell out every podcast. Exactly.

I sent some subversion on Josh's end, dude. He's trying to take the crown, right? I would fire him right now. Hey, hey, stop. Can we mute their mics real quick yeah but today is actually being july 30th it's two national social holidays international day of friendship and talking elevator day what the fuck does that mean do you're not supposed to talk in the elevator i guess it's a nice change of pace because every

day i wish someone doesn't talk to me in an elevator yes any thoughts guys on uh talking elevator day i fucking hate elevator yeah i got caught in an elevator one time it was the worst experience of my life start taking off my clothes what'd you get caught doing i know i know the story i got caught taking my clothes off. Yeah, sure. Yeah, sure. I take the stairs from now on. Yeah, I only go into one-story buildings, so I've actually never been in an elevator. Yeah. My mother-in-law does not take elevators.

We have at our loft, you know, four floors. We're on the third. And I didn't know this about her. Maybe I'd heard it at some point. And we had them over the other week. And, like, I was downstairs when she came in. And kids i'm like headed to the elevator she goes towards the stairs and i'm like we're on the third floor she's like yeah i'm gonna walk i'm like i asked the coal like later like yeah mom doesn't take elevators like all right what is elevator phobia claustrophobia you nailed it i think it's elevator phobia july 31st is uh elevator phobia day

what's her thought on escalators yeah i don't know we'll find out i haven't been to a mall with her or anything so uh and she doesn't ride on planes she's so she's a wonderful woman but she does not ride on planes and she does not take elevators. So anyway, two terrible ways to die. Well, she just won't be able to celebrate talking an elevator day, obviously.

Yeah. Or plane crash. Talking a plane day. Talking a plane while it goes down. Yeah. The holiday we all know and love. Yeah. Today's also my,

my wedding anniversary, by the way, in case anybody cares. Hey, congratulations. Thanks. I'll tell my wife you said so. You talk to her anyway. Don't worry about it. He's been divorced for 25 years.

This is still the anniversary. Yeah, if they were still together, this would have been 25 years. I just took the ring off yesterday. It's a big deal. Should have been Diamond Anniversary. Because I'm 60. Well, we've had a good week here at Radical. I hope everyone saw or watched the Ben Higgins episode.

Whether you're a Bachelor fan or not, Ben was pretty cool. We had a good episode there. And all you Hills fans, Spencer Pratt will be on the podcast next week. It'll be releasing in a few weeks. Are you guys Hills fans? You guys watched the Hills back in the day? No, maybe. The Hills have ice? Yeah, I've seen that.

Sean looks like Spencer Pratt a little bit. I actually was a fan of the Hills. Because he was on it? Yeah, because my older brother was on it. Growing up in New Jersey, I always was jealous of these kids that lived in Laguna Beach. They lived these magical lives.

That was in New Jersey. The Hills was my escape from reality. Oh, wow. Was The Hills on your radar? It might have been for it. Josh's too young. The Laura Conrad, whatever. He was beautiful.

Heidi Montag. Calm down, Sean. I'm just saying. Spencer's wife. But looking forward to having him. He's an interesting dude. He's gotten into crystal business on e-commerce. And not that kind of crystal, guys.

There's good money in that. But we'll have him on next week and look for that episode in the coming weeks. So a couple of news items. In the least shocking news of the week, Google released some numbers where their advertising is up 61% year over year. And just $50 billion in the's great second quarter it's really great for them as a as a struggling startup i'm really happy that they're getting some traction finally good for them least shocking news ever maybe they'll get um maybe they'll get up there

in the top websites i thought this was interesting so six flags inags in Texas just unveiled a new roller coaster, which is the steepest diving roller coaster in the country. Dr. Diabolical's Cliffhanger. I mean, who comes up with these names? But are you guys roller coaster fans? I am. I like roller coasters. Yeah.

Yeah. Yeah, I'm into it. What about Dr. Roller coaster tycoon fan i don't know if you guys play that more of a zoo more of a zoo tycoon guy i think we're gonna uh do a field trip for the next news episode whenever dr diabolical's uh cliffhanger opens and we're gonna mic up for that does your mother-in-law uh ride roller coasters we'll find out won't we that might be an interesting uh subplot for the radcast you know oh yeah we'll make up the

mother-in-law for her versus will she do radical muscle things will she ride on a train i don't know exactly uh and josh any uh josh always does our tiktok hits of the week other than joey joe and sean you know what else has hit your radar my feed has been full of not like olympic highlights but olympians just geeking out over all the free stuff that they're getting they're getting they have this like swag bags yeah they're like someone was walking through all the nike gear they had for team usa probably like probably 200 pieces of clothing um all custom made for them and they've got access to these 24 7 like cafeterias and stuff uh they got free coke machines everywhere like coca-cola is balling out of course uh all-american keep those athletes highly nutrition uh with their coke

they're pounding six cokes before they swim it's probably it's probably the coca-cola with the cocaine in it too but even asus asics is out there doing like foot scans and like custom fitted shoes for free for the athletes which is insane but that's been super fascinating but then it's all these like world-class Olympians who are just like jacked and like massive muscular and then they're making TikToks about being too shy to go talk to like talk to people they have crushes on and stuff. Isn't the Olympic Village just like a big humfest? Isn't that really what it is? Yeah, it's just a bunch of like...

They finish their races and whatever they're doing. Like, I just jumped over hurdles, and now I'm going to go hurdle this. Imagine how powerful their offspring would be if they just started breeding. They're actually growing a super human race. That's what the village is for. Olympic pod people. I think that is the goal there.

Maybe they can make lots of Olympic babies. Just a couple decades down the road. You know that's crossing their minds. If this were to get pregnant, at least he's Olympian. It's going to be a whole other country. The Olympic Village is permanent. Oh, yeah, I'm from Olympia. Olympia.

Olympus. Olympus. Just go back in time. Sure. Well, I'm just glad you guys are here on International Day of Friendship. That makes one of us. It's not very friendly. Yeah.

That's the least friendliest thing ever. All right. Coming up on the news. First news article of the week. Mark Zuckerberg.berg i mean metaverse here josh this is right up your alley so facebook not only wants to own the quasi real world known as the internet yeah they also want to own the totally unreal ar world of the metaverse oh yeah it's just you know another instance of how in touch uh the like ultra wealthy billionaires are with society you know they're only doing stuff for

for the world you know like yeah uh like blue origin that's for the people uh like uh zucks out here they i mean facebook owns um like oculus um and so they got their vr they've got their like fake persona like profiles online i think they're just trying to marry that and just keep everyone online um so wait facebook is trying to have like a vr world pretty much they're kind of like creating this like i think they're taking a note from like roblox the like game where you have this completely like social life where you can interact with people i think they're taking a note from like roblox the like game where you have this completely like social life where you can interact with people i think they're just kind of expanding facebook and instagram i can't wait to interact with my aunt's cat memes

yeah those are good memes all of that now the picture of the food i can see the vr version yeah it's almost like you can can reach out and touch it. Are we going to be able to use Facebook Marketplace with this, too? Yeah, exactly. Go into the metaverse and sell some not real fabric. I will say this. My kids put more value on their Roblox skins than they do on like a bike i mean like yeah and they're active they play like every sport but like they just don't give a shit about like physical stuff

like yeah like the way that we used to like transformers or whatever you know it's like give me a skin on my dude on roblox possible My son's the exact same way. They play NBA whatever on PlayStation and that's all he cares about. Gift card, PlayStation gift cards for birthdays. He doesn't care about anything else. It's true. Next on our list,

Popeyes, the chicken sandwich wars are diminishing and they have a new campaign coming out. We come in peace. Chicken nuggets from Popeyes. I love a good nugget. You guys been into the chicken sandwich stuff?

Dude, that's all I'm about pretty much. It's chicken sandwich stuff. That's kind of like my brand. It's all you've been talking about for like a year at least. I like how they're coming hot out of the gate, utilizing the UFO stuff. Yeah.

Right. Uh-oh. Our computer is charged. Are we changing camera angles here? You good? What are your chicken sandwich highlights what are your top spots uh chicken sandwich what i like not popeyes yeah the best chicken sandwich i had was at that yeehaw brewing company to be honest little plug for them i guess oh yeah yes got a princess hot chicken oh yeah oh yeah that was excellent very good the i think that no matter what at the end

of the day it's all about you know chick-fil-a is better service than everybody so no matter how good the food is nobody's gonna be like i want to suffer through a popeye's line for knockoff chicken nuggets man i just never thought i'd actually see a line for Popeye's. Neither did they. I wonder if they had a little moment where like Taco Bell released that chalupa or whatever, where the shell was a fried chicken like piece. I wonder if they were just like, we've gone too far. We've created a monster. We must repent for our

sins yes i don't know you're gonna see a big campaign on digital and tv for popeyes we come in peace third i mean i i saw this i was like this isn't exactly marketing but we're the rad cast we can talk about whatever we want but kanye's locked himself up in the mercedes-benz stadium in atlanta also known used to be known as the georgia dome that's been himself up in the Mercedes-Benz Stadium in Atlanta, also used to be known as the Georgia Dome that's been blown up since then, but finishing his album in the Mercedes Stadium. Donda, more like Donde Esta, the album, Kanye. Donde Esta, Kanye. You guys have any thoughts on Kanye locking himself up in the mercedes

who else can get to do that yeah like i'm just gonna go i mean what are you renting it out yeah he's the fan of the mercedes-benz stadium now he's gonna haunt it he was wearing this pantyhose over his head that's's actually great. So good. Most people, when they go through a divorce, you know, like buy a Corvette. Sure. He's just like,

I'm going to live in a football stadium. He moved into a public, public municipal stadium. Fantastic. And he's staying in a crappy, like, room though. You see,

he's like caught on the floor. Oh yeah. He's like, he's roughing it in the Mercedes stadium. Looks like a college dorm. If he doesn't come back jacked. Right. If he's not working out with

all the... That's probably it. You're staying in a football stadium by yourself. There's weights. And then a field to run on. Sprints. Bleachers. Sure. If Kanye's running bleachers, then i want to see that yeah that's gonna be in his music video oh god have you

seen that old clip of him performing live and he's like rapping and he just sprints is the radcast news like god it's like a 200 foot wide stage is massive and he's just like full-on sprinting while like singing or rapping or whatever it's hilarious it's just out of the blue i think he just needs somewhere to fit the mormon tabernacle choir yeah they can uh you know play with him perfect the uh that is he bring like choirs into like every every uh yeah now he does he's surrounded now yeah he's good at marking though. I'll give him that because every time he does this, people are like, oh, I'm done with it. Then it comes out.

They're there. I'll be there. Joe's obsessed with his shoes. He collects them. I have multiple pairs. He has eight pairs. Nine. Nine pairs are easy. Mint in box. Nice. Yeah. No big deal.

Do you want us to put up your eBay handle? My wife would probably like for me to sell them. I hear about that a lot. When are you going to wear those? Why don't you just sell them? It's not the point. The force happened 15 years ago. I know.

Why is she still asking me that? Why is she still trying to run my life? Unbelievable. Probably because we still live in the same house. Our final news article of the day. Pizza Hut is launching a streetwear collection. Also some historic items that seem to have already sold out. But I was bummed about the cups.

I was going for those. That's exactly what Joe was texting with Joe. And he's like, the only item anyone would want literally the only one i would buy yeah sold out he's got to drink his vodka sodas and something that's true i need uh i need a pair of those checkered pants though oh yeah it's so me your radcast uniform yes pizza if you listening, send us some street wear. What's the Radical Tracks here? I want the Pizza Medallion necklace if they're going to send us something.

What's next on the radar for you guys? Are you guys... I know you just finished some of your live shows. Anything else on the radar as far as live acts? I know you've got some releases coming out on TikTok. Anything else on the radar as far as uh live acts or i know you've got some some we talked earlier you got some releases coming out on tiktok anything else uh on the radar yeah joe has a show joey's got a show august 7th pickens doing stand-up uh special guests yes we're gonna with uh he's doing stand-up for barryman gunther jr and then we're gonna do some sketches there as well i think the most popular character i do is not myself obviously uh and uh

so it's this character and uh yeah vickens county performing arts center and then we're gonna do some skits with these guys so you're still gonna have joey joe and sean there give the people what they want huge draw huge yeah we're very popular so if people are following you they can find you a handle Joey Joe and Sean

on TikTok or Instagram like what can they expect to see or YouTube or Facebook anything everywhere any social media Pinterest

Pinterest Etsy I did start a Pinterest board okay what uh what are some skits or some things that are coming up Any social media? Pinterest. Pinterest, Etsy. I did start a Pinterest board. Okay. What are some skits or some things that are coming up? Are you guys getting back in any of the ongoing characters for any of the stuff that you haven't released or might be working on for your channels? Yeah, we have people who flip poems.

Sketch coming out. Joe and I, for the Barry mcgunther junior character joe and i shot a that character does well in the horror comedy world so we shot like a pretty much a little mini film of a horror comedy nice i'm the bad guy definitely the bad guy as as art imitates life yes oh we're shooting that project this weekend there's a media company in greenville called so crispy media they do a lot of bfx yeah they're just unreal but they're doing a they do this popular series called chalk warfare on on YouTube. We're talking like 15 million views. 69 million. Is it? 69 million

views. And so they're doing a new short film and they said we need three bad actors. Just filled the bill. Picked up the phone, called us right away. We accepted right away. We actually offered to do it and they were like that is how you have have you saved in my uh phone i just start typing b-a-d

pop up three space b-a-d well we appreciate you guys coming on with us uh you know you're gonna see a lot more of these guys on our content with radical on our client content they've uh signed a non-exclusive always on deal right always always 24 hours a day that's why he gave us the pagers do i have this collar around me like an emergency 2 2 a.m.? Why did Josh administer that shot in my arm before he got shot in the ear? It's a new vaccine. It's a radical vaccine. That was a radical vaccine. That was for gonorrhea.

Why didn't you give it to Sean then? He thought you were Sean. He thought you were Sean. It's a common mistake. I like having you. It's not that bad. The vision comes up back after about a year. Yeah.

It's not that bad. Yeah. Cool, guys. Well, we appreciate everybody being on. You know where to find us. We're at theradcast.com, at Ryan Alford on all the channels, Josh Chill on Instagram, Joey, Joe, and Sean on all the channels. You'll see us next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.