Right About Now with Ryan Alford - Weekly Marketing and Advertising News, May 13, 2022: R.I.P iPod

Episode Date: May 13, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Apple’s announcement that they will discontinue the iPod Touch, Tom Brady is expected to make $375M over 10 years for joining Fox Sports as its lead NFL analyst after he retires, Social Holidays and a recap about our previous guest, Mark “The Deal Maker” Evans and a brief introduction on our upcoming guest, Alvin Johnson.Here are this week’s biggest metaverse and marketing headlines:Introducing The World's First 24-Hour Metaverse Festival (And Everyone's Invited!)NASA Partners With Epic Games To Create A Martian Metaverse SimulationReal Madrid Metaverse Offers Virtual Stadium And Real Time Translation ToolsMaterial Girl In The Metaverse: Madonna And Beeple Team Up On An NFT TriptychKraft Heinz Wants To Solve Its Supply Chain Problems — In The MetaverseSneaker Supremacy: Nike And Adidas Battle For Brand LoveDoritos Hosts Virtual Concert From The Upside Down For “Stranger Things”Taco Bell Asks Diners To Swap Out Mundane Meals Via Tiktok Dance ChallengeAirbnb’s Huge Summer Update Preps For A New Era Of TravelNetflix Could Launch Streaming With Ads Even Sooner Than We ExpectedIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Exactly. You know, everybody would have it. Oh, nice iPod. Oh, it's an iPod Touch. It's an iPod Touch. You know, the TV always had 500 cases next to it. Yep. Your car has CD cases everywhere.

And I would, like, never put the right one back in. Oh, yeah. Oh, yeah. You know, it is, like, this seems like a reasonable application. I agree. Okay. Yeah. You can't simulate Mars in the real world.

Right. So you go to the metaverse and you can simulate Mars and simulate the activity based on the data that you have practically used. Look at that. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up?

Welcome to the latest edition of the Radcast. It's Friday. Here's your host Christina? Ever present. Ever present. Always here. I do love Friday the 13th. Yeah. We used to have a sound effect, but it kind of got buried amongst the sound effects. It's probably one of these buttons, and I'm not sure which one it is anymore. Don't want to risk it. No, we won't risk it. But yeah, Friday the 13th. Did you watch the movies growing up? I didn't, no. I can do horror in very limited genres.

I love the id movies, though. Horror's getting so crappy now. I know. Very trope-y. Yes, yes, yes. Happy Friday the 13th. Been a good week? Stay safe out there. It has been, aside from my allergies.

Paul in here in South Carolina is quite thick. Coming on thick. Carolina is quite thick. Woof. Coming on thick. Laying on thick. No, my voice is so much lower this week. Because I'm just fighting it. Sniffle city.

Oh, yeah. So we did have a burial this week by Apple. Yes, we did. They discontinued the last iPod. The iPod Touch. It's the end of an era. Which is the wish I had at iPhone. Exactly. Oh, nice iPhone. Oh,od. The iPod Touch. It's the end of an era. Which is the wish I had at iPhone. Exactly. You know, everybody would have it.

Oh, nice iPhone. Oh, it's an iPod Touch. It's an iPod Touch. When I was... You know, the shame you get. Like, no, it's not an iPhone. I always wanted, when I was a kid, I wanted my phone and my iPod separate

because if I got in trouble, I would only have one taken away and never both. Because that was a common punishment in my household. Give me your iPod. Give me your your ipod give me your ipod touch yep for a week so it's being i will say this it's an iconic device like if you think about through the years all the variations the number of songs um the inability to to have napster put stuff on there when you start to actually have to buy music like you know it know, positive and negative, you know, when I was in college, Napster and all that just come out, like an MP3 player started coming out and it was like the greatest thing ever.

Cause, and I'll, I'll plead ignorance. Obviously I'm smart enough now to know that artists were getting ripped off. Like, and I don't know why you're, I was ignorant not to kind of get that when I was 19 at first. You're just like, oh, we get access to this music. Right, right. But like, after downloading any song you want and throwing it on your iPod,

I was like, this is heaven. We've had CDs. I was like the first guy to throw away every CD and DVD. Physical media was gone out of the Offord house faster than any other house. As soon as it could be digital, I nixnayed every physical CD and DVD. was gone out of the offered house faster than any other house. As soon as it could be digital, I Nick's made every physical CD and DVD.

I was happier. Did you feel better? I felt lighter than, you know, the TV always had 500 cases next to it. Your car has CD cases everywhere. And I would like never put the right one back in. Oh yeah. Oh yeah.

So, uh, I still have some CDs in my my to the ipod it was definitely a game changer in its day and you know i thought this was interesting as we uh you know build up these are not necessarily marketing points but i i hard to ignore 375 million anything tom brady who's already hurting for money uh good looks. Poor guy. General success. Just a lack of success in general. He's signed a 10-year, $375 million contract with Fox Sports to be an analyst when or if he retires. Right.

I mean, I think he's a robot. He might never retire. Doesn't this make him unretired officially? Yeah, he's a completely unretired football player. Ah, that's it. So he can start getting that pension. He needs it. It's ridiculous.

He really needs that check. That's going straight to his butler. His NFL pension. He's just going to donate it. He's going to sign that over. Stefan, whatever his name is. His helper. What if it's just like Dale?

Dale, Roger, Pete. You know, whatever his name is. His helper. What if it's just like Dale? Dale, Roger, Pete. Butler Dale. You know, his helpers. Signs his pension over. Insane. As an analyst. So $375 million over 10 years. He's going to be good at it, though.

Touchdown! He's going to be great. He's good on camera. He speaks well. You know, if Tony Romo, who actually is pretty good at it, he's a little annoying kind of like calling plays, but he'll do well. Yeah, and he's got a big enough following.

I mean, it's a smart call. Still $37.5 million a year. That's just how big football is. I don't even know how that math exactly works out. I think it's Tom Brady. That's insanity. $3.75. I just have no concept of money aren't even making that now right most quarterbacks in the league even like a b-level quarterback makes like 25 30 million which is a lot of money by the way

but he's gonna make more money to go be in the analyst booth than most quarterbacks what a slap in the face do you think it's weird for like everyone to know how much he makes like when he goes to work and it's like, oh, we know that you're significantly overpaid. I don't know. I think it's just like, you know, which I'm making. I know. There you go. Just back off. There you go. She wish to look at it and I'd go read my lips. No. This week on the podcast, we had Mark Evans, DMm the deal maker was on good good feedback mark's been polite like some of our guests aren't he's sharing getting lots of pub for the the episode we we share our episode content with all our guests and for whatever reason they either forget or like

they'll share something then they don't share the rest of it. So like share the stuff. It helps you out. It helps you out. So yes, we've had thousands of downloads of Mark Evans' DM. We're approaching 175,000 downloads a month now on the podcast, by the way. So thank you all for that. Yeah, so thank you if you're listening.

We really appreciate it. Next week, Alvin Johnson joins the show. Real estate guy, investor, just a really cool guy from Dallas. Alvin joins the show, real estate guy, investor, just a really cool guy from Dallas. Alvin joins the show. He's got a really great story. You know, let's just say from suicidal to uber successful. So a really powerful story.

Alvin Johnson on next week, probably part one, probably going to do a part two of the album. We got a little cut short with timing because his flight was off. He came into studio. Gotcha. So, yes. And we've got a lot of big names in the pipeline, some we can't name now. Not yet. Yes.

Not yet. But it's coming. But we do appreciate everyone listening, making our numbers continue to rise. And part of what I think having to do with some of the rise would just be you know how cool these hats are absolutely i could not agree with you more you know i don't have our new designs i think my kids walked off with like 10 of them everyone's bringing the office to you is the new design yes yes branded bills branded bills.com official merchandise

sponsor of the radcast get your hats it's bill bills they're a hat company but sweatshirts t-shirts they have flannels too flannels yes i love a good flannel who doesn't like good well it's a little toasty for him now but uh but yes by now we're later yes but you need hats and t-shirts for your summer gear exactly i got street wear out they've got a premium hat collection that just came out the elite collection go give our sponsors some love radcast 20 at brandedbills.com you get 20 off your entire order share it with friends share it with families use it as often as you like you can use it only once on per order but get 20 off they're already great value for the uber premium great fit great quality look at these legos like both all in here you know

can't put it on because i got a client meeting later but uh no hat hair here no hat hair here but go give them some love go to our website the radcast.com click on sponsors click on radcast or excuse me branded bills the code will be put in immediately you don't even have to put it in you just start shopping from that link on our website. Go give them some love. Sell them the Radcast. Sent you. Radcast20 at brandedbills.com.

We do have a couple social holidays that... We do. Some that I'm very excited about. You know, there's only five. You know, May 13th,

today. And then Sunday, there was a couple that just... You can't ignore. They deserve to be celebrated. Yes. We need you to know. But first, and we don't even have one.

I know. Missed opportunity here. Christina, that was kind of on your to-do list. I'm sorry. I'm sorry. I should have. World Cocktail Day is today. I'll celebrate later.

I don't know about you. Drink them if you got them. What's your go-to cocktail? If I'm in Mexico or something like, you know, margar margarita on the rocks, no salt. Sure, okay. But generally speaking, crown and ginger. Okay. Yeah.

Noted. Yeah, a little crown of ginger. Okay, cool. And one of my favorite days is also today, which is National Blame Someone Else Day. Which is what you just did with me not having the cocktails. You know it's always your fault. It's definitely your fault today.

Shit about those cocktails. Apparently that was my fault. It is. I do think the new Top Gun movie comes out. It's Top Gun Day today. Oh, it does. I think the new Top Gun...

I've got Miami and the Northern Bogey. Roger, I've got the Southern Gun. Oh, it does. I think the new Top Gun. I've got Miami and the Georgia Bogey. Roger, I've got the Southern. Oh, yeah. Did you see the highlight clip, folks? That's what we're talking about. We're giving you all you need here on the Radcast. Top Gun with Tom Cruise. So good.

Today's Top Gun Day. Top Gun Day. May 13th, Friday the 13th, Top Gun Day. Jason Voorhees is going to make a uh surprise appearance there you go and in the plane in the plane in the plane yeah snakes on a plane uh may 15th national chocolate chip day are you chocolate chip cookie person i am those crumpled cookies yesterday life-changing i'm telling you that i'm i can kind of pass On like a hard cookie I'm not like

If I walk by And there's cookies On the table I'm going to grab one Every time I can usually give it A hard pass But those crumble cookies

Are ridiculous Listen They are my personality A little crunchy on the outside Soft on the inside Just like me The flavors change every week Maybe we can get them

As a sponsor Crumble if you're listening Please sponsor That's what I always say You're a little crunchy on the outside But soft and gooey on the inside Like a hedgehog Yes

National Chocolate Chip Day Brought to you by our non-sponsor Crumble Cookies Yeah here It should be a sponsor I'll work on it I would be big as this room Same

It's bring flowers to someone one day as well Aww should be a sponsor. I'll work on it. I would be big as this room. Same. It's bring flowers to someone one day as well. Oh. Are you going to bring your wife flowers? I need to. Can you send me a text or a message?

I can do that. I can do that. Add it to my to-do list. Yeah, I know. I'm kidding. Kidding, kidding. And with that, we'll bring back

everyone's favorite. There it is. Trends in the metaverse. That's for you's favorite. There it is. Trends in the metaverse. That's for you, Nick. Thank you. And the note didn't split at the end.

Yes. Oh, first up, we do have a lot of trends in the metaverse. Introducing the world's first 24-hour metaverse festival. and everyone's invited meta festival is back after a successful event in berlin and last year meta festival founded by global digital agency depth and journey is inviting people from around the world to take a peek

into the metaverse with opportunities to hear from leading brands, innovators, and technologists. Attendees will be able to connect with each other in a 24-hour virtual playground taking place on Tuesday, June 28th in Metropolis, the festival's virtual world. All you need is a device and internet connection to attend. So there's going to be speakers. Brands include H&M, Calvin Klein. i wear a lot of h&m they have good t-shirts this is h&m t-shirts great yeah cheap and good quality volkswagen coca-cola netflix these are some big brands yeah heineken get a little drizzled drizzled in the metaverse. Octiverse. We love our meta-boos.

Yes. So, yes, 24-hour metaverse festival happening on June 28th, so mark your calendars. There you go. Everyone's invited. Everyone's invited. Lots of brands. I'm curious how that's going to all come together.

There's going to be a lot of speakers in the metaverse. Are they going to be avatars, I assume? Right, that's what I would think. That's cool. It's kind of neat. I've got to get the Facebook goggles around here. I know.'s on the list you know it's on the list nick with the computer we know don't don't give me that look that like i've been telling you for six months look you see how nick gives me that look look it's national blame someone else day it's all your fault nick it is all right nasa is partnering with epic Games to create a Martian metaverse simulation.

NASA, the U.S. Space Agency, if you didn't know. For those of you that are unaware. I guess some people don't know. Has recently posted a challenge to attract developers to help build a Martian metaverse environment to aid in training purposes. in training purposes. The challenge was posted in Herox, a crowdsourcing problem-solving platform calls for developers

to aid the institution in building virtual reality assets and scenarios for use by NASA and research on for the surface of Mars. Cool. Yeah. All right.

It's like delightfully nerdy. You know, it is like this seems like a reasonable application i agree okay yeah you can't like i can get behind this you can't simulate mars in the real world right so you go to the metaverse and you can simulate mars and simulate like the activity based on the data that you have practical use look at metaverse. This makes sense to me. Agreed. A lot of this other shit doesn't make sense to me.

I think it'd be fun, too. Yeah. I agree. I kind of want to get on the Mars rover. Do I want to be an astronaut now? Yeah. But I'd be like,

you're taking that rover off of Mars and taking it up in Roblox, you know, like crushing some people. Going to Wendy's in Roblox? Yeah. I'd be up in Nike land

with my Mars Rover. Give me some $8,000 Nikes. There you go. Artifact. There you go. We see you. I know. It just makes sense to me. It's cool. Yeah. NASA. A way to think ahead. Practical application. Real Madrid. You a soccer fan? Yeah, I am now. Yes. I can't say that with a straight face. Proper term. You know, my kids all play football. Makes more sense, though. It does make a lot more sense. But us Americans, we want to be the NFL.

Yes. So Real Madrid Metaverse offers virtual stadium and real-time translation tools. Real Madrid hopes a new virtual social platform created in partnership with Astosh Technology, I think I'm saying that right, will engage the Spanish soccer giants' global fan base. Several sports organizations believe the metaverse can engage younger and digitally native fans

and bring them, which is true. Yeah. That's why everyone's building on Roblox. This feels very practical to me as well. I agree. So they've got a 3D recreation of the trophy cabinet. Wow. They want to show off all their trophies.

Are you a soccer fan, Nick? Or football? Football. Football. Pass. Not really. Hard pass. Watch Ted Lasso. College football. Football. Football. Eh. Pass. Not really. Hard pass. Watch Ted Lasso.

College football. There you go. I kind of felt this from you. So this is cool. I get it. I like it. Yeah. We'll see where it goes.

I'm not a big enough soccer fan to comment on Real real madrid's entire brand catalog you know like everything they have going on but this seems cool yeah material girl in the metaverse this is yes madonna and people team up on an nft triptych yep there have been stranger collaborations in the art world but not many have been as headline-hitting as the newly-minted partnership between Queen of Pop Madonna and Beeple. The Like a Virgin singer and the auction record-breaking digital artist have teamed up to create three non-fungible tokens, entitled Mother of Creation, which will drop on SuperRare tomorrow. The platform for unique curated NFT works with a starting price of a dollar.

You know it's going to go up. Oh, yeah. You think with Madonna, right? Yeah. No matter how you feel about her, she's still got a lot of fans out there. She's a freaking icon. Yeah. Project was a labor of love. Sounds like a good new tune for her.

A year in the making. Both artists partnered to connect the idea of creation and motherhood as told through this virtual medium. Cool. You know. It's intense. Take you there. In the midnight. Come on, you're much better singing than me.

Let's go. Sing it. Just like a prayer. Take you there. there in the midnight come on you're much better singing than me let's go sing it you know you know where so here's here's an old i'm gonna age myself here this i think it was a super bowl was really close to this role when that video got released and pepsi sponsored it as i recall and i'll never forget like it's seeming a little sacrilegious or something and there's a lot of like stuff behind it and they have the choir singing and like

you know there's a lot of flair about it it seemed to cool off eventually but as many things do yes and people's interesting

but I do think Pepsi or I don't know they had MTV they had the music video that launched and how you can remember

how everything's so dramatic around like the music video's launching world premiere how, you can remember how everything's so dramatic around them in like the music videos launching. We're all premiere of the media. Yes. They are intense. I looked at them earlier. Is that it?

That's one of them. That's one of the NFTs. One of them. Excellent. There's one where she's birthing a tree. Showing us the NFT. Pretty freaky. It looks.

Beeple does some very off on guard. I might have to buy two. Hey, there it is. There it is. You're an FT. Getting Roblox in there. Play around.

You can tape it to your Mars rover. Yes. Is that a doll? Hey. Hey. Kraft Heinz wants to solve its supply chain problems in the metaverse. This is interesting. Don't we all?

Yeah. Don't we all? It. Don't we all? It's using the metaverse to help get Lunchables, Velveeta, and ketchup onto shelves faster. I was like, I had no idea where this was going when I started reading it. Last month, the company announced a deal with Microsoft to help secure its supply chain by other things,

using automations to speed up operations and replicate the company's facilities online. Kraft created digital twins in the metaverse that allow the company to problem-solve virtually. The tactics should help Kraft get its products to grocers more quickly and ensure that factories are running as efficiently as possible. So they're able to simulate things, processes, so they can do it in the metaverse.

So it's like creating an alternative world so that they learn how to get speedier and faster by what they do. Ah, okay. Which makes sense to me. That's another practical. I'd have to see it. I'd have to get up in there and really make the macaroni.

Understand. Yeah, there you go, with the Velveeta, shells and cheese. But no, I'd have to see it in practice. But in theory, it makes sense. Yeah. That's interesting. Work smart, not hard. This is true.

So we'll see where, I mean, I don't know about you, but if I go to the grocery store and there's not any Velveeta on the shelf, there's trouble to be had. Look, I will lose my mind. Yeah. That grocery doesn't know what's coming. The produce guy that's going, hey, I think it's on aisle four. And I'm like, no. It's gone.

It's gone. I needed Velveeta. You can't have like. You start like pulling shells down. Yeah. Fake Velveeta is no good. No. Velveeta melts perfectly for like nachos and stuff.

It's already fake. So if you get the knockoff brand, it's just. Velveeta's not real cheese? Didn't you know? Come on. That means it's healthy, right? Yes, it is healthy. So I do.

You've got to have Velveeta. You've got to have Velveeta, like melted with some chips. A little can of Rotel tomatoes. You're set. It is lunchtime around here. Other news. Sneaker supremacy. Nike and Adidas are battling for brand love.

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out-design, out-recruit, and out-cool one another in order to dominate the $310 billion global sporting goods market. The running boom of the late 60s and 70s kick-started the sneaker battle but they have remained in competition you know this makes me think here's where i wanted to bring this up because growing up and watching the marketing between both of these and they would really go after like michael jordan was like swooned by both obviously end up being nike icon and the rest is history but certain uh

athletes have gone to under armor or adidas but it's always been kind of like nike it was rebach see rebox gets left that's right nike and rebach were like this like battling it out like 80s yep and late 80s and somehow they fell off and Adidas took over. You ever hear people say that? I'm like, is that really how you're supposed to pronounce it? That's what I've heard and I just roll my eyes at those people.

Yeah. But anyway, but I remember the basketball, the people that come out like into the NBA and like the sneaker wars of like contracts and stuff and then like stuff started to go independent a little bit

with LaMelo Ball. What's his name? He had his own baller. I guess all that's falling apart. Oh, yeah. I know what you're talking about. He's sponsored now. Right.

But I just remember the battles. Hearing the contract numbers back then compared to now, it probably seemed paltry. But between Adidas and trying to get you know the spokesperson and it was kind of like the battle for the influencers right back before there was even social media and so you still see that a bit now um i don't necessarily see them going at each other directly right like in a pepsi coke kind of way not if it is it's subtle yeah it's more you know i think like the article states and this came from the marketing dive great place for marketing news go check them out um he's calling out the historical

nature of it and the fact that they're maybe trying to out cool one another and you're seeing this with the nfts the metaverse, too. They're both getting heavily evolved. They've both gotten a lot of patents and things for the metaverse. That's going to be the new frontier of the battle is who's got the coolest shoes. In the metaverse. In the metaverse. So we'll see.

But it is a cultural thing, I think. I was going to say. It transcends just. With sneaker heads. Yes. Yeah. It's much more fashion than practical now. And I've always thought that Adidas with their like streetwear like shoes, they cross the boundary better than Nike did as far as like street like casual sort of good. I'm sure someone out there is hearing this one. Well, you aren't going to wear a pair.

I got like five pairs of Jordansans and you know all that shit but like no i hear you i'm gonna go wear something a pair of jeans and i want to wear something that doesn't look like i'm a 21 year old my wife thinks i look like a kid when i wear my jordans and but uh no i feel like i just slide on some adidas like low top you knowtop, you know, like, soccer shoes or something. Right, like your Stan Smiths or Cloud Foams. Yeah, I completely agree with you. So, we'll see. Doritos is hosting a virtual concert from the Upside Down for Stranger Things. You watch Stranger Things?

I do. Oh, yeah. Oh, yes. That seems up your alley. Yeah, and I like it. You're weird like that. That was, like, such a backhanded compliment. Thank you.

I like it, too. It's, like, my favorite show on Netflix. I're weird like that. That was like such a backhanded compliment. Thank you. I like it too. It's like my favorite show on Netflix. I'm weird too. But I could just see you, D, and it's really good. It's very good. I don't know where they're going with the show, you know, the whole upside down stuff. I haven't seen the newest season. I don't think it's released yet.

I think that's what this is all about. No, but I haven't seen like season three, whatever. Oh, you haven't? Yeah. So I'm not that into it. Get in there. Doritos is tapping into the rich vein of 80s nostalgia. That's part of why I like this show.

Yeah. Running through Stranger Things with the virtual concert event. Live from the Upside Down assembles a trio of era-appropriate acts. We'll also see. Are we going to have Boy George? Is he still alive? I don't know. I don't know.

I said that and then I'm like, oh, God. Made me think 80s. We'll also see an appearance from modern pop star Charlie XCX. Yes. Who's performing a surprise collaboration with one of the artists in the lineup, the Go-Go's. We got the beat. I do love the Go-Go's. Yeah.

Can't go wrong with the Go-Go's. Corey Hart's sunglasses at night and never surrender. And Saul Seale's tainted love. Yes. There you go. Tainted with the Go-Go's. Corey Hart's Sunglasses at Night and Never Surrender. And Saul Seuss' Tainted Love. Yes. There you go. Tainted Love. Yeah, that's definitely 80s. Are on the released set list so far.

Okay, I like this. That's kind of fun. It's fun. Go Doritos. Go Doritos. I mean, it's going right at the genre. You know, kids, younger, but still the nostalgia. Of the parents. Like the nostalgia of the parents.

Like you're getting like a lot of play right there. It's really, really smart. It's making me want some Doritos. Same. We are hungry. We've talked a lot about food this episode. Well, we're going to keep going. Excellent.

Taco Bell asked diners to swap out mundane meals via TikTok dance challenge with Taco Swap. Taco Bell is iterating on its international. I see a taco campaign with an effort that could help it engage with Gen Z consumers by tapping into culture on their preferred platforms, mainly TikTok and Instagram. The effort demonstrates how the chain, which named its first culture agency of record last year,

tries to differentiate itself from other brand actions around culture taco swap swapping out so if you got a mundane meal you do a dance challenge and you get a taco it's fun like if you're having i don't know like i remember growing up and my mom you know you ate what was in front of you but number number one. Right. We didn't get, but like, man, to get like a fast food versus having like chicken and rice or something. Yep. Yep. Now our kids are spoiled and they get it all the time.

That's me as an adult. I'm like, actually, I can do whatever I want for dinner now. You're adulting. I am. I guess the TikTok dance thing is still going. I've seen a couple of them. TikTok is blowing up, but I didn't know that the TikTok dance thing is still going I know TikTok I've seen a couple of them TikTok is blowing up

but I didn't know that the dance challenge thing was still necessarily a thing yeah there's a Lizzo one now which is all over the place I guess I do know there was

because I do see like I listen to country music and Walker Hayes who's blown up the last couple years he's always doing dance challenges

and I guess I should know better that they're still alive. Because I do see him dancing with his daughter all the time, which is pretty cool. Maybe he'll have a taco. Maybe. Airbnb's huge summer updates preps for a new level of travel.

Last year, they said the single biggest challenge was thinking like a startup because of all the lack of growth. But then they've had tremendous growth because of coming back from the pandemic. Pendulum swing. Their latest feature update, the biggest changes include a new search base on category and the ability to book two listings in one flow for stays over a week. And air cover for guests, which is basically Airbnb provided travel insurance. Do you ever use Airbnb?

Yeah, I love Airbnb. I think they're great. Do you use them over, what is it, NR, VR? What is it? DVR? Yes, yes. Verbo? Verbo.

I do Airbnb. Yes. Vacation, something rentals. If my dad's not booking something with his Marriott points, I always go Airbnb. Yes. Vacation, something rentals. If my dad's not booking something with his Marriott points, I always go Airbnb. Yes. Just cool locations. It is cool. When I lived in New York, that's what I did. Instead of doing a sublet, it was way more fun.

I'm looking into some investments to turn them into Airbnb. That's where you should make some bank right now. Finally today, Netflix. We've been talking about them. It's going to be launching ads sooner than expected. It's been less than a month since they announced the slowing revenue. And the New York Times reports that it's accelerating the schedule to turn things around and probably going to have ads on the platform before the year's end.

Here's what I want to know is I'm spending now. It was like $14 when I started. I think it's $22 a month now. It's very expensive. So if I'm paying $22, I better not get any ads. Right. I'm assuming this is going to be. If they're going to bump you up.

My understanding, this will be a lower tier. Like Hulu. Like $5 or something. Yeah. Hell, maybe watch it like a cable show right that would be nice if you just watch it for free and let them get paid for netflix doing all the brunt work and then just really struggling with this streaming yeah and that's what happens when russia launches the attack on ukraine and like everything gets pulled

that's right people in russia that's a good point. That's what happened. All the subscribers in Russia dropped off. Yeah. And I think they were headed towards trouble anyway. Yeah. I mean, and they spend so much

and I enjoy it because the content's great. Yeah. You know, Game of Thrones, awesome, but it was like $100 million an episode.

Yeah. Even The Last Kingdom. Mm-hmm. Mm-hmm. Excellent. Recommended. Yeah. It's gotten pricey.

It's just TV is so expensive. Yeah. And a lot of these companies now, what you're seeing with the stock market dropping and things like that, is these companies are actually going to have to start making money and not just generating revenue. That makes sense. Because what's been happening is they get these increased valuations because they're generating billions of dollars in revenue. Right. But they're losing money.

Right. But you grow users, so it does have value because you do have that audience base that you can monetize in different ways. But it's on the promise of making money and not actually making money. Now, Netflix has been making money, but there's a lot of other startups that have been playing this. Amazon was the first to do it, really. That's right.

They didn't make money forever. I'm pretty sure they're profitable all the time now, but it's not as much as it probably should be because they offset it with free shipping and all the stuff that keeps the user base there. Free returns, all of it. So, fascinating, the metrics of it all. Yeah. There you have it. Today's marketing advertisement. Friday the 13 base there. Yep, free returns, all of it. So fascinating, the metrics of it all. Yeah.

There you have it. Today's marketing, advertising. Friday the 13th episode. Now we need to go eat tacos or chips or something. Yeah, I know. Something. I need to go finish some paperwork. Sounds like fun, right?

With a cocktail. Yeah, I know. Non-cocktail. Get you some ground and ginger. Jeez, Nick. God, Nick. Blame someone else.. Jeez, Nick. God, Nick. Blame someone else. You can blame someone else.

Blame Ryan. Don't look at me. Blame someone else, Day. Just blame someone else, not blame Christina, Day. When's blame yourself, Day? Didn't we miss that? I think we skipped over it. Purposefully.

Yeah, strategically. On that note. On that note on that note any final parting words have a great week guys great weekend stay safe Nicholas yep

have a good weekend enjoy it enjoy Top Gun Top Gun coming out which we can now watch today and if you're listening to this two months later

you can still watch Top Gun it's still available. Probably out on, you know, maybe on Netflix with an ad. Yeah, with an ad.

By the time you hear it, but who knows. You know where to find us? We're at the radcast.com. Go check out Branded Bills, Radcast 20. Click on the link. Go support our sponsor.

Might have some more coming soon. You know where to find me? I'm at Ryan Offord on all the platforms. Go follow me on TikTok. We're cutting it up over there. We find me. I'm at Ryan Offord on all the platforms. Go follow me on TikTok. We're cutting it up over there. We're Christina Gossi, Ryan Offord.

We'll see you next time. Nick Weaver, our great host. I'm not leaving Nick out. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.