Right About Now with Ryan Alford - Weekly Marketing and Advertising News, May 14, 2021: Looking At The Future Of Marketing

Episode Date: May 14, 2021

Welcome to this week's episode on The Radcast! In this week's news episode, Ryan and Reiley catch up on what's happening with NFT's, Cookieless Marketing, and Virtual/live events.They also discuss the following headlines:Walmart and Netflix collaboration to teach healthier eating habits to young kids, through the show "Waffles and Mochi".How companies are using QR codes, and ways your company can use more of them.Roblox is changing the media business and revolutionizing the gamer industry. What's next?If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

you're listening to the latest radcast news update here's ryan and riley hey guys what's up welcome to the latest edition of the radcast it's our weekly marketing and advertising news here on friday may 14th 2021 i'm joined as normal with my lovely co-host, Riley Clark. What's up? Hey, it's Friday. It's one of those... May the 14th be with you. Aw. I'm late. We're 10 days off, but that's okay.

I missed it. I missed it too. I was really upset because I'm a Star Wars person. And so I was upset. I didn't even really get to... But I did go out for a margarita the next day. My brother and I, we did get margaritas. I was going to have a margarita tonight just to celebrate. A couple days ago. I had one on, I actually had it on Cinco,

but May the 4th kind of missed me. But I said, I was saying that out loud, announcing today's date. And I'm like, oh, I missed the 4th. We can just celebrate it 10 days later. It's all the same. May the 14th be with you, wherever you whenever you are however you are welcome to the show yeah how's your week been though it's been good yeah been a good week lots of new business uh said

that every week but uh it's uh but it's true i mean it's true we have a lot of of of proposals and just like i'm i'm either building a proposal or talking to a client a new potential client or working on new clients we've got a lot of exciting things going on and it's uh it's been a good month I it's getting to be boat season which I'm excited about you know getting the old boat ready and you know we went we've been the last couple weekends and we wound down some of the soccer things as we're ending a few sports picking up new ones so nice the boys are starting to swim their swim team has started so that's picking up those days i miss summer league swimming uh that's the best oh yeah yeah they enjoy it and it's been a little

bit of a cold spell for for green Greenville, South Carolina was freezing yesterday. And, you know, here we are warming up for the weekend, luckily, but I'm ready for some eighties. Yeah. You know,

me too. Come on. No, but I'm looking forward to that too. But we have some big news as far as just like some rad cast stuff. So our episode this week was with Noah Sims. Who's he, he's been on the podcast before, but this was just a really nice conversation, just kind of about authenticity

and just your social media presence and how that can be translated and ways you can leverage that, but also about community because he was down here for GBL hustle and, you know, that event will be reoccurring. You'll be seeing more of those here in Greenville if you're in the area. But that was a really good episode. So that was out this Tuesday. And the next week episode is with a lady, brilliant PR lady. Her name is Gloria Chow. And she has created this three-step PR method to hack your own PR.

step PR method to hack your own PR. And on the day that the episode releases, which is May 18th, is the day she's having this really big masterclass and it's free. So we'll be putting all the information out for you to sign up that way, but definitely go check her out in the meantime if that's something you're curious about learning. Hey people, in all seriousness, PR is more important than it's ever been in your marketing mix. Gloria gives a lot of amazing advice. Her CPR method is the bomb. And so, again, no matter where you are as a brand, if you're listening and you run a big agency or corporation or whatever it is, you need to be up in your PR game. She gives some good tips on the podcast.

Oh, yeah. You can check out her masterclass. And if you're a small business, you need to even more so pay attention or a personal brand or whatever. This is how you get your name out there for earned media. The difference between earned and paid is people generally, and I would say just they do, but generally speaking, it's more authentic. When someone else is running an article about you and you get it pitched as a story versus paid advertising where, you know, don't get me wrong, they both work. They're both part of your marketing mix.

But it's really valuable in today's world of being real and being informational versus sell, sell, sell, sell. Huge, huge insights from Gloria. So take a listen next week and definitely go check out Gloria's masterclass. Oh, yeah. No, it's super cool. And the other thing we've been doing on the Radcast recently is just kind of there's been a lot of headlines, like as far as just things that have been happening in the industry. And I feel like, you know, there's been so much happening.

Opinions need to be said about them. And that's more so concerning like NFTs, cookie-less marketing, and then the hybrid that's going to be coming around, I guess, with the virtual event marketing. I'm going to let you just like go off about this. You know, NFTs are interesting. I mean, in the space of both podcasting and everything else, if you've been paying attention, like Gary Vee and some of the bigger influencers and entrepreneurs and all that stuff, they're all about this stuff. And it's certainly here. It's going to play into some of the topics that we get in the news segment with Roblox and a few other things in the metaverse that is our digital lives. I'll call this our digital lives.

Instead of non-fungible tokens, we're going to call it digital assets digital assets yeah why couldn't we just call it digital assets because you have you know you know like you know i think of assets you know your financial assets your 401ks your your tangible assets these are digital assets also known as nfts and and it's certainly more complex than that i'm just dumbing it down for all of us that needs dumbing down, including myself. Right. But, you know, me too. But it's essentially creating and putting digital value around both online and offline things, which I'll get to. But, you know, at its simplest form, OK, I create a digital drawing, a graphic design, okay, I create a digital drawing, a graphic design, and I put a value on that,

and you use and create the softwares to then transact that value. And again, I'm simplifying for someone's out there going, well, it's actually, you use the hex code and the zeros and ones, and you do it through the BitToken metaverse. And I'm like, okay, yeah, yeah. Okay, all right. You just geek out over there. But we're trying to make this real for real people. And so you're going to see the growth of this.

And I think companies need to have an NFT strategy in mind. They need to be learning about this, exploring it, seeing what this means to their customers, seeing what products and services they offer that needs to have a lens for this. And look, I've got some investments in some NFTs, and so I'm certainly dabbling myself, but you're just going to see more and more of this. I'm kind of saving my. I'm still, even though it's not new anymore, I'm digesting this. Right. Kind of like I'm digested was digesting clubhouses are suddenly going off the cliff.

Huh? What? Oh, just kidding. If you still like clubhouse, then you're cool. But like I said, bad. We'll see where it goes. But NFT, we'll see. I'm not saying it's a fad. I'll see where it goes. But NFT, we'll see. I'm not saying it's a fad.

I'm more with this in all seriousness, kind of building my point of view and what it means for clients and marketing and all those things. Certainly has a role, certainly is growing, but I'm kind of building my expertise and knowledge around this before I make too much about it. All I will say is it is here to say because my kids put a lot of value in digital things. And they do are building their social credibility digitally and their social worth in the things, no matter how I feel about some of that. As I've shared before, you before, it is no different than I'm a car guy. I love cars. I own all these cars. These guys put less value on the

tangible real world stuff and are more in that metaverse. All of this kind of falls a little bit in that. It's all related. We'll see. Quickulous, here's the deal. You need to be collecting first party data. How do you do that? You need to have email collection forms and you need to be having

transparent, real conversations with your customers so that they want to give you that data. Because when Quickulous gets here, it's going to be vitally important that you're dealing and have first party data on prospects, customers, et cetera. You need to do that through straight up ways. And there's ways to do that all radical and we'll help you. Exactly. The only commercial of the day, but yeah, virtual events. Look, we're getting back to this place where people are getting comfortable. Thank God cases are dwindling. Thank God. you're going to see this hybrid approach continue to evolve with virtual events and live events

where a lot of people still want to stay home or it's just more efficient. I think with efficiency, maybe we'll save some trees and some gas and all that stuff for people flying as much unnecessarily. You're going to see these hybrid approaches and I just want to be a hologram. I want to be digitally hologrammed

as a speaker to a conference. I'm want to be a hologram. You know, I want to be digitally hologrammed as a speaker to a conference. You know, I'm going to be in the Radcast studio and I'm going to be hologrammed into the FedEx event that I was supposed to speak at. Well, speaking of Star Wars, this is literally how they commute. Like you just put your little little thing out there and, you know, then you just pop up and that that's we're going to have that's going to. So it's coming. But yeah, lots of of stuff coming we've been talking about these things it's important that you can keep up with it and you know where to keep up with it right here on the radcast now let's get to rallying the news here is the radcast news all right so our news updates this week're going to hit these super quickly today because this is just this is what's going on.

So this is the condensed hyperversion because there's just a lot of topics to hit here. So first of all, there is this new show on Netflix called Waffles and Mochi, however you want to say it. I'm probably I butchered it, I'm sure. But anyway, I've actually watched a couple episodes of this because the concept was interesting to me. And I was like, okay, even though this is a kid's show, like I took things away from it. You're really a kid at heart too, let's tell you.

I mean, it's true, it's true. So essentially, this is an interesting collaboration because Walmart and Netflix are kind of coming together and trying to emphasize more ways for kids to have better resources to what healthy foods are, how to make healthier foods and why they're important. So cool collaboration concept and really cool partnership from Walmart. Yes. And look, I don't know every single detail of this collaboration, but here's what I like. Two really big brands, two really big companies come know, that are hungry, quite frankly, and the options that are really inexpensive are really processed, really bad for your food. And the stuff that's that is healthy is typically less attainable. And so it's sad.

I think it's got to be a combination of attainability. Walmart can do this with the power of their super centers and their stores and their affordability combined with Netflix delivering the content to educate. So it's a great tandem. I love seeing this positive stuff that come out of corporation with great power and great. Look, these companies have benefited tremendously and been successful, yes, on their own regard, but because of America and because of all of our people that buy their products, they buy their services. And so with great size comes great responsibility. And, you know, I commend them for stepping up and taking on what needs to be addressed. Absolutely. Absolutely. Second topic is QR codes. Okay.

Besides getting into the obvious of how this has been, you know, leveraging your loyalty and boosting sales, what can small businesses do to kind of take this vantage point? I mean, we've seen Burger King, McDonald's, Starbucks, like everyone's been using this. How can you scale this down? All right. Two two things one at lunch today right before we recorded we're recording this episode i had cheese it as a cheese it's with my uh my sandwich right and uh on the bag on the back was a qr code as big as my fist uh and about a contest or whatever i say this more as the example of the proliferation and how this stuff is getting my like QR codes came out all the rage like eight years ago, seven years ago, whenever it was when they hit heavy and they didn't take off because people were kind of annoyed. The smartphones weren't as made as readily available.

We had to download like three apps to get to it, maybe one, whatever. But anyway, friction for using them and the experiences weren't great now that it's built into the iphone it's built into the camera all you have to do is show it yeah and so the it's easier experience and then stuff like covid and not touching and all these variables have come together so now vr codes are having their day and if you're a small business this is a great way it the most easy example is like menus for a restaurant. Like, again, get rid of paper. We don't got to go back.

We don't have to go back. We don't need that paper. Yeah. Like, don't need to go back. Just because COVID comes, you know, goes away or whatever. It's a good idea not to use the paper. Let's be more efficient. So there's that.

It looks cleaner. Yeah. You're running sales. Have one on your board. Like, if you have a retail shop with any kind of foot traffic, you need to have a QR code that goes to your e-commerce store directly. Exactly. You need to think about the ways and ease with which you share it. I love seeing business cards where all it's on there is a QR code again or just stuff. It's a really easy way to leverage something that is now mainstream and has the opportunity to give more information with that direct code that gets to your website, that gets to your digital experience, e-commerce, whatever.

Absolutely. I think that's a great segue because Roblox has been, you see this with Roblox in a way, like Roblox has been popping off as a media business for a lot of ways. It's not really just about the gaming community anymore it's so much more than that and we've been seeing their numbers astronomically go up like insane even the amount of time people are spending on roblox has overpassed youtube and twitch crazy i think i'm gonna get a qr code tattooed on my arm i'm just kidding i'm just thinking i was just like how else could you use it i know we jumped on roblox and we'll finish on that but like i'm like do a qr code that make it look cool i wonder if it would work anyway somebody let me know met dm me if you can i wonder if someone's already done that you know somebody has if it i wonder if

it actually works and where does it go it's probably a menu of something i'm just kidding probably like here we go the chips in the arm. It's actually QR codes. Anyway, Roblox. Kids love it. It's all they play over half the time on their video games. And look, you're going to see it. The stock's not necessarily showing it. I think it's kind of been up and down in its early stages, but tons of growth.

It is the kids metaverse. Really, all the skins, all the games. And it's more than that because every time I watch my kids, you know, back in the day, we played like the same video games, like, you know, like the same three video games all the time. Right. But now I'll go watch them and I won't know what they're playing because these creators create such different games on Roblox.

One minute they're playing some virtual football game that's kind of not football then they're like in the temple like hitting people with hammer on the head and then they're riding cars like because these these creators are creating these virtual games and they change dynamically every week it seems like they're playing something different so i think that plays to just the overall i don't know interaction of an attention of it exactly yeah and so you see skins and money and again they're putting their value in this stuff and i think you're gonna see it i'm like wonder what the adult roblox is gonna be or maybe it just is roblox i think it's starting to come that way i mean you're seeing it now i think over i forget the percentage exactly but it's leaning more towards 13 years and older now so So you're seeing this as not just a kid game.

Like you're seeing teens, young and mid-aged, Gen Z, some millennials even on Roblox now. And I think the insight here is just the dynamic nature of these game platforms. The static, play the exact same game over and over again is not saying going away, but you're seeing just the games change and a creator network that leverages that.

And, you know, all the technology and the chips and the speeds are enabling this because the graphics are still amazing. I was like, if somebody created that, I don't want to take them to create that. Like, it's like, you know, riding around in some Tesla. I'm like, what the heck? Yeah. Anyway, but it'll be interesting to to follow but i am on some roblox

stock i think it's gonna grow and there's your stock tip and your news of the week got it all here from the radcast yes yes yes we did but uh i hope everyone enjoyed today's condensed news segment you know where to keep up with us at the.radcast on Instagram. And all of our content, theradcast.com. Follow me at Ryan Alford. We'll see you next time on the Radcast. Yo, guys. What's up?

Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your

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