Right About Now with Ryan Alford - Weekly Marketing and Advertising News, May 20, 2022: Sonic Cheez-it
Episode Date: May 20, 2022Welcome to this week's episode of The Radcast! In this news episode, host Ryan Alford and co-host Christina Yasi talk about UFO's... or UAP's, upcoming Social Holidays and a recap about our previous g...uest, Alvin Johnson and a brief introduction on our upcoming guests, Kosta Hantis and Lisa Loveland of Lynx Club NFT! Here are this week's biggest metaverse and marketing headlines:1. The US Military Is Building it's Own Metaverse2. Fortnite Creative's Creator Economy Represents the Future of Metaversal Brand Activations3. Belgian Museum Tokenizes Million-Euro Masterpiece to Allow its Fractional Ownership4. Cheez-It Taps Pandora to Produce 'sonically-aged' Cheddar Crackers5. Peloton Ad Spending Plunged as New Users Wane6. Twitter Board Says it Will 'enforce the merger agreement' Despite Elon Musk's Latest Move7. Pepsi, Pizza Hut put Soccer Fans in Paul Pogba's shoes with AR Game8. Product Placement is Going to Take Over Your Favorite Show If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Transcript
Discussion (0)
Between Fortnite and Roblox, you know, those are the two biggest platforms, and I'll say this having kids.
There's like this point where they graduate from Roblox to Fortnite.
Like my 12-year-old's kind of there, but he still kind of dips back in Roblox.
It's interesting to me how everyone thought that some of the trends that became trends in a pandemic were going to stick around forever.
Like it kind of bounced back to a lot of...
When the opposite happened, really. during the pandemic we're gonna stick around forever like kind of bounce back when the
opposite happened really yeah like the rubber band's gonna come snap back eventually because
people don't want to stay home and do nothing all the time you're listening to the Radcast. If it's radical, we cover it. Here's your host.
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 20th, 2022.
Our weekly advertising and marketing news. I'm joined by my lovely co-host, Christina Yassi.
Live and in person, once again person here you are again those glasses
are sharp thank you they help me see i'm out of my contacts i'm been wearing mine occasionally
i'm supposed to uh hopefully my eye doctor doesn't uh watch or listen to the podcast
it's supposed to do it once a week i'll vouch for you you've had them on at least once a week see
yeah there we go i can see Exactly. So having a good week?
Yeah, so far.
Aside from, I mean, the weather's been beautiful, but the pollen is just.
Thick.
It is devastating, isn't it?
Yeah, it is.
Here in Greenville, South Carolina.
That's where we broadcast.
Yes.
The Radcast.
So wherever you are, whenever you are, however you are, you know, this is where you're listening.
This is where we
are g vegas we got a brand new park opening right outside of our location unity park if you're in
greenville and uh part of the greenville county i'm sure the city council all listens to the
podcast and they should congratulations on that endeavor uh it's actually really cool yeah and
the client our clientirloom,
did some amazing structures.
Gorgeous work,
yeah. For the,
metal work.
For the park.
And,
so we're proud to work with them,
proud of that work.
So if you're in Greenville,
it's a big day here
when we're recording this.
But,
yeah,
it's been,
getting warming up,
warming up here in South Carolina.
A lot of weird things have been happening.
Just about the UFOs.
We had our first UFO hearing in, in like over 50 years, I think.
Yeah.
I used to be really fascinated by UFOs.
And I don't know if it's just because you get older and you're like,
eh, if they're real, they'd be smacking me in the head by now.
Right.
Or like they'd be beaming us up or something.
Totally.
But I will say if you watch Rogan or, you know,
you go down that rabbit hole
of the information, it gets a little
freaky. There's stuff out
there. Well, now they're called
UAPs
which stands for Unidentified
Aerial Phenomena. So I like that we just
kind of get more and more vague with it.
Instead of flying objects, they're
aerial phenomena.
That almost sounds dirty.
Yeah. A little UAP Instead of flying objects, they are aerial phenomena. That almost sounds dirty.
Yeah.
A little UAP going on around here.
Hey.
Hey.
Hey-o.
Yeah.
We're adults.
We're adults.
Yeah.
UAP going on last night, let me tell you.
UFOs.
The ding button.
Yes. Give it a round of applause. you go unidentified aerial phenomena is uh interesting but do you believe in do you think there's other things out there
i think there are absolutely unidentified things out there um but similarly i.e living creatures
unidentified like it's an asteroid i I don't think there are aliens.
Nick, what's your opinion?
Do you think there's aliens out there?
They never know.
That's clear.
It's true.
Yes.
It is.
When I was younger, I used to think they were like demons or angels or demons or angels or something, you know, more paranormal.
But I don't know now.
And it doesn't affect my day-to-day life.
So until it does, I don't waste too much brain energy on it.
Yeah.
It's hard to know.
In other serious news, Taco Bell is bringing back the Mexican pizza.
Thank you, Doja Cat.
We owe Doja Cat.
Some people, this is like religion here.
The Mexican pizza. You a Mexican
pizza person? I am. I'm a big Taco Bell person.
I don't do much with fast food, but Taco Bell,
I'll rise to the occasion.
You kind of have to. That's when you've been drinking
all night. Late rehearsals.
Oh, yeah. It's a staple.
Nick, Mexican pizza? Yay or nay?
That's a nay for me.
Taco Bell in general a nay?
Yeah.
Okay.
You don't run for the border?
You're more of a cookout person, aren't you?
Remember the campaign?
A great campaign, Run for the Border.
I think it's a little politically incorrect.
It hasn't aged great.
Politically incorrect, but it was the campaign.
It worked for a time.
I think it's working in reverse now run for the border i think
you know like right right we'll leave that there yeah yeah uh mexican pizza though is all that
matters coming back might go out to have one i think it's coming back this weekend or something yeah there are signs for it yeah i uh the nacho bell got the grande nachos
in a pinch when you're drunk are super good i'm a quesadilla girl i always go for a quesadilla
yeah sober or drunk i'm trying to remember if i've had the nachos not a little intoxicated
i think it's always i don't think I've consumed too much Taco Bell sober.
Even Nicole and I,
we've been to some events or something
and a little late and didn't really eat dinner.
You had five or six drinks.
Stupid hors d'oeuvres.
But one bite of an hors d'oeuvre.
Right, right.
You've had a stuffed mushroom.
That bean burrito sounds delicious.
The delicacies of whatever's in that thing.
Oh my gosh.
I don't ever want to know.
I don't ever want to know.
Talking about unidentified aerial phenomena.
That's where it is.
That's where these articles come together.
Everything connects.
Yes.
Before, during, and after that experience.
It's been a good week.
Hopefully you listened to the deal maker
Mark Evans
on Tuesday
he's great
Mark's an awesome dude
great episode
hope everyone
enjoyed that
and
next week
we have
drumroll please
yes
Costa Hanses
and Lisa Loveland
Lynx Club
NFT
this was actually
one of the more practical
uses of NFTs
I've seen,
which is why I had them on.
Basically, it's grouping people.
I would call it like it has the promise of being the LinkedIn of NFTs.
That's a good way to put it.
You think about these entrepreneurs or networking clubs
where like-minded people come together
like bni yeah like where people share leads or share information or stuff like that and it's
not just leads and business driving but more the organization of it and they're doing it based off
tokenization so you pay to get in the club you know that token can gain value but you're also
in the club with all these people and you've
got training and learning that happens within it right so i think they've got a lot of potential
here and really smart people really enjoyed talking with them you can learn a lot if you're
kind of listening you're kind of on the uh nft fence of what is it how is it where is it worth
it yeah is it worth it costa does a great of explaining it, breaking it down into terms we can all understand.
And I try to make this practical for ways that you might use it now and where it's going to go in the future.
Instead of this scarcity of bad art.
Right.
And just a trend.
Yeah.
We did talk about
some ADD apes,
but, you know.
There's the hook.
There's the hook.
Yes, yes.
No, we didn't.
Bored apes,
ADD apes,
whatever.
We kept it practical
about the practical use
of NFTs,
smart contracts,
and how you can use
these things.
But please check out the episode next Tuesday on all your favorite platforms,
wherever you're listening to this now.
Links Club NFT next week.
Speaking of clubs, there's actually a new club getting started by our favorite sponsor.
Brandedbills.com.
Started by our favorite sponsor.
Good old Brandon Mills. BrandonBills.com.
They started a monthly exclusive hat club.
That's amazing.
Where you pay a low price to get a – if you're like me – and look, I'm a hat guy, obviously.
You kind of have some rotation.
Yeah.
But you kind of like having a nice fresh hat.
Yeah.
Absolutely.
So they've got a new hat club once a month.
It's like $20, $22 or something.
But these are high premium hats.
You get one of their exclusive hats.
They might even gain value like an NFT.
Who knows?
You never know.
It's an investment.
Yes.
But in all seriousness, you get a fashionable new hat every month
with their new membership club for $22.
And to get a fresh new hat every month and just know it's coming in the mail.
Yeah.
$20, that's, you know.
There you go.
Discounted price.
Just to upgrade your wardrobe, you know.
But here's what you can do.
You go to Radcast.com.
You click on sponsors.
You click on branded bills.
You get 20% off all your orders. If you don't go that way, you go straight to brandedbcast.com. You click on sponsors. You click on branded bills. You get 20% off all your orders.
If you don't go that way, you go straight to brandedbills.com.
Enter Radcast 20.
Hats, shirts, flannels.
It's getting warm, but get ready.
You can put your custom order in now.
Exactly.
They take custom orders with your logos, your designs, anything.
Some of the highest quality premium merchandise in this category,
including these beautiful hats that I'm wearing right now.
And use RADCAST20.
Promo code RADCAST20.
20% off all your purchase from the official merchandise provider of the RADCAST.
Branded Bills.
BrandedBills.com.
And speaking of sponsors, so if you're listening and you want to get the promo, like they're getting it.
We are opening up some new opportunities.
We do.
We've got lots of options.
So, you know, with over 150,000 downloads a month and active and growing listenership.
Audiences.
Audiences.
Good time to get in.
If you need to message us, you can reach us at radcast.com.
Fill out the box there on info and get in touch with us because we've got some really great.
We want our audience to be your audience.
Yes.
Great opportunities there.
And speaking of great opportunities, there are a few holidays of note.
To celebrate, yes.
May 21st, National Armed Forces Day.
Very important.
It is very important.
You've got Memorial Day coming up
and National Armed Forces Day on Saturday.
We salute those that serve
so that we can have freedom.
Can live the lives we have, yeah.
Yes, freedom isn't free, folks.
National Armed Forces Day on Saturday, tomorrow.
And ironically, on a Saturday,
I know.
it's National Bike to Work Day
For all those retailers out there
Could you not move it?
Well we could bike here
Because we're on the Swamp Rabbit Trail
Just not work
I guess
If you're working retail or something
Or just celebrate Monday
Monday through Friday work
National Bike to Work Day
on tomorrow,
May 21st.
More importantly,
it's called
Like Yoda Day.
Yes.
You know what that means
since you did help this list.
I did.
I know.
You get to talk like Yoda.
I was trying to figure out
how to say,
let's see,
can you do the little sound?
You can get the syntax, but he has this little, I can't do the little sound you can get the syntax
but he has this little
I can't do his little noise
I have friends who can
but I can't
come on
do it
what does he say
talk backwards
talk backwards I will
I can't do it
hungry I am
hungry I am U Hungry I am.
UAPs there are.
You're doing great.
See, you got it.
You just wanted a weird flex, but okay. Yeah, I don't know.
That's what I thought.
And then May 24th,
National Scavenger Hunt Day.
This is a warning, because I'm going to do it in the office.
Preemptive here. Yeah, there you go. National Scavenger hunt day. This is a warning because I'm going to do it in the office. Yes. Oh. Preemptive here.
Yeah, there you go.
Oh, boy.
National scavenger hunt day.
I wait all year for it.
Yes.
Well, I mean,
without further ado.
Here we go.
Trends
in the metaverse.
We do have
some important stories.
We're getting to our
news articles, folks.
First, this is interesting.
Seems practical, too, and a good usage of the metaverse.
The U.S. military is building its own metaverse.
On May 10th, two fighter pilots performed a high-altitude proto-metaverse experience.
That sounds quite complex but a few thousand feet above the desert
of california in a pair of barracuda 540 jets they donned custom ar headsets to connect to a system
that overlaid a ghostly glowing image of a refueling aircraft craft flying alongside them
in the sky one of the pilots then performed a refueling maneuver
with the virtual tanker.
This is cool.
And, you know, we talked about this pre-episode.
The first, like, I remember of, like, simulation stuff like this
was literally on the PC, like, 20 years ago,
maybe 25 years ago.
Flight simulator.
It was, like, literally every button was exactly,
it was complex as shit.
And I remember, like, my dad's PC having exactly it was complex as shit. And I remember like
my dad's PC having
it was like the only game on there.
And I'm like,
oh God,
and I couldn't even get it
off the freaking
I couldn't get it off the ground.
It like crashed every time.
And it would
it had like some backhanded
like smart ass thing
that it would to.
I was like,
yeah, congratulations.
You didn't make
it off the landing strip i'm like oh well thank you very fucking much yeah there was no i was a
kid i was like you know just like smacking the screen going you know because it was like literally
every button was like so complex like qrt to get the back of the plane up and i'm like i'm like
oh i remember like almost getting it and then crashing at the end of the plane up and i'm like i'm like oh i remember like almost getting it and then
crashing at the end of the thing and it going oh congrats you didn't make it off the runway i'm
like oh smack you i'm gonna get back at that thing in the metaverse there you go but no this is
practical so metaverse related ideas are already part of some of the latest military systems the high-tech
helmet for the new f-35 fighter jets for instance include an augmented reality display that shows
telemetry telemetry very tough word to say yeah data and target information on top of video footage
from around the aircraft okay this makes a ton of sense again back to like the mars example like
simulating
things of importance in the real world and doing it and having that three-dimensional experience
totally get it i'd like to get up in the military metaverse yeah that's not night or fortnight
i don't think that's quite as real and it's i mean it's safer and i would imagine that you know
it's got to be cheaper right like once you get the initial
technology down i would think it would be cheaper to to train and you know not as much of a liability
and not as much of a threat i mean right hopefully knock on wood i know it's like
metaverse you can be able to like get hurt in the metaverse like really hurt
some idiot will figure it out like something that shocks you like there's shockers on you we don't have long-term effects of it or whatever yeah it's like on your finger and you're like
in there don't don't go in that you know the back room there you're getting shocked
like a shock collar with a dog yeah exactly but this is cool yeah um good find thank you Good find. Thank you. U.S. military building its own metaverse. Go check it out at Wired.
Wired.com.
Appreciate the article from them.
What do we got next here?
The Fortnite Creative's creator economy
represents the future of the metaverse brand activations.
So Fortnite Creative is becoming a hub for metaverse brands,
and the demand has pushed companies to look beyond epic games the
developer of the title to reach audiences just like the world it emulates the metaverse is
constantly changing meaning epic games has to continuously provide relevant and exciting
activations within fortnite if it wants to compete with other platforms like roblox
while the number of agencies and independent creators working within fortnite creative is
growing epic games uh their the
internal team still dominate much of the branded space to handle this influx of projects the
developer has partnered with a number of independent creators including alliance and zen studios yeah
this i mean between fortnite and roblox you know those are the two biggest platforms and i'll say
this having kids there's like this point where they graduate from fort from roblox
to fortnight like my 12 year old's kind of there but he still kind of dips back in roblox like I
think when he's 13 14 is probably all fortnight totally but it's the two places where these things
are able to be branded and brought to life most I don't know holistically because of the scale
because they're already built into the gaming platforms.
What's interesting to me with this is
that they're using smaller agencies
to market themselves. I thought that was
kind of fascinating for those of us
that work for boutique agencies.
The big dogs are still
options, which is pretty cool.
It's going to be interesting.
Fortnite has a
makes sense to me because you're getting
to an older audience yeah roblox to me i still don't know a 20 year old that's playing roblox
like so some of the and i get marketing to the youth but like you gotta target the parents at
some point right yeah and i'm only on there because i'm in the business but right the fortnite
makes a little more sense because the age range is so wide.
People that play Fortnite.
Totally.
Just don't know why they've got multiplayer on that, though.
My kids hate that.
It's like all in one screen, you've got one player.
You've got to get multiplayer on that thing, Fortnite.
Come on.
And then we have the Belgian Museum tokenizes million euro masterpiece to allow its fractional ownership.
tokenizes million euro masterpiece to allow its fractional ownership the royal museum of fine arts antwerp or kmska in belgium is working with two blockchain companies to tokenize carnival de binch
a million euro painting by belgian artist james ensor to allow everyone to become a co-owner of
the masterpiece the two centuries old museum has partnered with blockchain companies Ruby and Tokeny to tokenize the masterpiece on the Polygon blockchain
using Tokeny's compliant ERC3643-based security token.
The KMSKA is the first European museum to tokenize a masterpiece
to democratize art investment.
While the art industry has been traditionally dominated by wealthy individuals,
the KMSKA says it aims to make masterpieces more available to the masses by offering fractional ownership.
Interesting and not surprising.
I love this.
I think this is great.
You know, I mean, so, you know, to break down all the jargonies, let's call it the Mona Lisa.
And every, you know, obviously the Mona Lisa is owned by a very wealthy person that probably
doesn't want to share ownership but let's say they did yeah and you wanted 10,000 people to own
a fraction of the Mona Lisa you can create these smart contracts tokenize it so that your share
yeah you're shareholding and it's kind of like buying stock in it really is you know it really
is and it's cool because people think people think art is this kind of old,
archaic, dying thing.
And this is, I think, a really cool way to revitalize it
and make people feel like they can be involved in it
and it's not just stagnant.
I know.
Speaking as an artist.
Maybe we should just turn the agency into painting things
and tokenizing it.
I'd be all about it.
NFT my comedy.
I know, this artwork behind me that we created marketing.
There you go.
This could be yours for 10,000 euro tokens.
Exactly, or at least part of it.
Part of it.
Part of it.
We'll cut off one quarter for you.
You need eight owners for it.
Yes, we'll fractionalize it.
Oh, no.
In all seriousness, it seems like a practical use for it.
And this is where smart contracts are headed.
So it's cool, even though it's the Belgian museum.
Yeah.
200-year-old museum.
Pretty interesting.
They're getting, hey.
Europe would do it first.
Yeah, of course.
They'd do everything first.
This was fun.
Right.
Cheez-It taps Pandora to produce sonically.
Socially, I really wanted to say it.
Sonically aged cheddar crackers.
All right, so what does that mean?
Cheez-It produced sonically aged cheese for its crackers with the help from music service Pandora.
According to a news release, the idea was inspired by a 2019 study that found aging cheese with hip-hop music affected
the final products taste and smell not wild cheese it tapped pandora to curate songs that
shared qualities with those used in the research to experiment on its own snacks over a six and a
half month period it's wild for consumers interested in the types of snacks used to age the cheese,
the campaign includes a playlist on Pandora.
This is fascinating to me.
Right?
Is it all in the head?
I think they did a study where they actually sound waves, right,
and it's in the air actually affects like
can affect the aging process yeah hmm so you're put who knows i mean maybe it is a gimmick but
if it's a gimmick it got me so the marketing works nick you buying this it's all waves man
sound waves microwaves 5g man it's messing with our brains. Yeah.
You know, I need to do a blind taste test.
Right.
It's cool.
Really, no.
The partnership is neat.
The partnership's cool and the playlist and all that.
But whether or not it really impacted the taste of the cheese.
Who's to say?
You know.
But you're going to end up with some guy that's going to be like, it tastes the same.
And some guy that's going to be like, no, it's totally different.
Like Coke and Pepsi.
Like, do they taste different?
Do they?
Coke and Pepsi absolutely taste different.
You could give me a triple blind taste test.
See, then maybe the cheese tastes different.
That's all I'm trying to say.
Maybe.
I'd have to taste cheese that had been sonically enhanced.
Sonically aged.
And then sonically aged with hip hop.
Those that have it. And after sonically aged with hip hop.
And after you eat all of your Cheez-Its, you can get on your Peloton, maybe.
But Peloton ad spending plunged
as new users wane.
Or so the article says.
Peloton... You got it?
Yeah, keep going.
Peloton spent
$294 million
on advertising across all platforms in 2021. a 300% year-on-year increase, according to a new media radar report.
The fitness company's ad strategy had shifted considerably so far in 2022, with ad investments down 22% to $47 million in the first quarter.
This is interesting because after COVID covet happened everyone wanted a peloton
and they really hit the ground running and ran a little bit too fast can't sell your eggs in one
basket yeah i think i still think there's hope for this like i know they've tanked pretty hard
and i'm not saying they've had some challenges with some of their advertising, some of their executive stuff and all that.
And I think they've turned the corner on most of that.
Agreed.
So I'm assuming they can get all that in order.
I still think it's interesting to me how everyone thought that some of the trends that became trends in a pandemic were going to stick around forever.
We kind of
bounce back when the opposite happened really yeah like the rubber band's gonna come snap back
eventually because people don't want to stay home and do nothing all the time right and only work
out now at the same time i think there's a place for this because you can't always get to the gym. And to have a more tailored experience with live interaction, again,
but again, whether or not the growth that they had was sustainable,
it was clear that it wasn't.
I mean, 300% to invest all of that based on one year
and a very weird circumstance, that doesn't seem like the wisest marketing strategy.
Well, I can't fault them for spending more.
Sure.
It's just where was the cutoff?
Totally.
Like how much more?
Right.
Whether it should have been 300%, I don't know.
But I think they were wise to spend more in the moment
while they had that moment in time.
People were home to max to maximize you know
whatever the market was going to be sure but the reality was it was going to slow down so and and
how many hardcore decisions did they make that they couldn't scale back once the reality set
that that's i think the key here right where's the actual loss yeah because
like in marketing it's all about headroom and headroom is okay with whatever i'm product i'm
selling in any whether it's b2b or b2c what is the truly available market yeah you know yeah and
because it hits at some point and you can create more headroom with
pivots and different things like that but it there's a scalable market for everything at the
end of the day sure and they might have outkicked their coverage a bit with whatever that might
yeah total yeah addressable opportunistic audience was going to be right you know like
how many people was it one in ten that were willing to have a Peloton? Really?
Yeah, realistically. And they put money behind
assuming it was going to be one in four?
We don't know.
I'd have to see all that data to know
return on ad spend and things like that and
addressable market, but
we'll see where Peloton goes.
I still like the notion.
I do too. And it's still cheaper than
an interactive membership. I don't have too. And it's still cheaper than like a membership. Interactive and like,
I don't have one,
but it's been on like by,
I don't know.
Oh,
if I didn't live in a studio apartment,
I would have one.
I want one so badly.
I like the treadmill or something.
Sure.
I need somebody like yelling at me.
Run faster.
Right,
right,
right.
I need like the drill sergeant to come on,
you know,
like and yell at me and like tell me not to give up and all that.
Right, push yourself farther.
Yes, yes.
That's a lot of fun.
They're like, you're a wuss.
You're only at five degree of difficulty.
You need to ramp this up, Alford.
You need at least a 10% incline for five more minutes.
And they can control it from their side.
Oh, God, that'd be brutal.
Oh, yeah.
There we go.
Now we're working it.
We'll start our own.
Yeah.
Yeah.
And then they get, like, the mirror thing, and they start, like, you know, putting me
in chokehold with the bars or whatever.
Oh, no.
This is turning into something else entirely, I think.
You know, like, it's all motivation, you know?
Sure.
At the end of the day.
Okay.
Moving on. Whatever motivates you. I don't know. It's all motivation. Sure. At the end of the day. Okay.
Moving on.
Whatever motivates you.
Twitter board says it will enforce the merger agreement despite Elon Musk's latest moves.
So this week, Musk has been pushing back on all the bots and making noise.
I think he's just trying to reduce the price is what I get this.
I think he's trying to maybe get leverage for that. I mean, he may walk away,
but he's got a billion dollars.
He's got a billion reasons not to.
You're not wrong. Do you think if he did walk away, he'd start his own platform?
I think so, probably.
That's why I'm wondering if he's learned. I don't know how much
data he's been getting or what he has
or hasn't seen. He's gotten something
that will help him launch
his own, and maybe that's cheaper than staying where he's at.
I don't know.
Something tells me this is all jockeying.
Performative.
And this still ends up happening.
He tweeted yesterday.
I don't know if you saw it.
He said, if I die under mysterious circumstances, it was nice knowing you.
I was like, oh, Elon.
That's interesting.
I did not see that. He's such a a troll he's such an internet troll yeah maybe he's seeing uaps or something maybe maybe he's like in charge
of all of them who knows but that's wildly fascinating um then pepsi pizza hut put soccer
fans in paul pogba's shoes with ar game peps Pepsi is teaming with Yum Brands Chains, Pizza Hut, and KFC for activations related to soccer star Paul Pogba as the UEFA Champions League competitions near its close.
Together with Pizza Hut and production firm Tool of North America, the soft drink marketer developed an augmented reality, which is AR for those of you who don't know,
mobile game in the runner genre that puts players in the shoes of P pogba as he dribbles the ball and slides under obstacles to obtain
points soccer continues to hold a significant place in pepsico sports uh the company has been
a partner of the uefa championship league since 2015 and is currently sponsoring with this division
to extend through 2024 this is interesting because you buy the product and that's the only way you get access to the game.
It's a lot of cross-marketing,
which I always think is interesting
when you pull an athlete or a celebrity
in with multiple brands.
In order to access that, you've got to buy the product.
Score with Pogba.
You know, I love the application school.
I get it.
I'm just so
like if that's
I guess if that said
LeBron James
I'd like turn my
I'm not a soccer guy
so like
I read it and like
go I gotta like
get my head out
I know how big soccer is
someone's gonna
inevitably DM me
and go
you don't know
who Pac is
oh my god
yeah and he's
he's like a top one
for the
he's up to trade
I believe in 2024
which is part of why they're doing this.
And this is his first video game.
So a lot of interesting stuff going on.
There is.
And, you know, we've been talking a lot about AR and all those experiences.
Making it more accessible.
Yeah.
Once again.
You know, Pepsi and Pizza Hut.
Which are very American very american brains brands um i think it's interesting i've been hearing you know soccer's getting more attraction in the u.s
and i guess it is with like mls and stuff like that but like it's still just still we just still
feel so dominated by football like well and even. Right. And last week when we talked about, you know,
different platforms that are only allowing streaming for certain games,
I do think that we're going to see more of a, you know,
shift in Western culture and in the United States towards soccer or European
football.
Yeah.
This is one of those, like when I see these,
I want to go try them out before I can talk about them.
Cause I go like on service feels cool. It feels nice. Yeah. Then I want to go try them out before I can talk about them. Because I go, like, on service feels cool, feels nice.
Yeah.
Then I want to just go see how chitzy it is, like, if it's, like, really a good experience.
Right, right.
Or if it just feels gimmicky.
Right, or cheap.
Yeah.
Totally.
So we'll see.
Maybe I'll go get in Pogba's shoes.
There you go.
Yeah.
Let him walk around in my shoes for a day.
Something like that.
If these shoes were talking
what was that song uh these boots were made for walking there we go boots made for walking
or they're talking shoes were made for talking
same thing it works i think it's better these shoes are made for talking baby
if these shoes could talk man just kicking it um product placement okay i saw this
be our last article of the day sounds good product placement is going to take over your
favorite show so okay here's what's happening people i read one more line from this but
though audiences might not notice or ideally notice but just enough product placements is a
23 billion dollar industry that's growing traditionals these deals are worked out before
shooting sometimes eight months in advance and involve someone on set making sure the product
looks just right though details are sparse amazon's virtual product placement tool
which we talked about a couple weeks ago is still in beta being used in a slate of amazon originals
including uh tom clancy's jack ryan and that's where they drop it in after the fact that's where
this is headed which is cool um nick drops in product placements on a lot of our videos.
Thank you.
One of the many services we offer.
Yes.
Shameless plug.
Make this office bigger, Nick.
Okay, I doubled it.
We need to look bigger.
It's only 6,000.
Make it 12,000 square feet.
Double it in the background.
But look,
people don't like to be advertised to anymore the the effectiveness of you use the words traditional digital traditional digital ads which is quite meta in its own right
people just it doesn't have the impact that it had 10 years ago and so but brands need to get those impressions and product placement is a
natural it's always been around forever that's why you have soap operas and everything's like that
that's where that came from it wasn't just the commercials it was actually a box of soap like
on the counter with the woman like in the kitchen yep and this is gonna be even more prevalent, I think, as marketers look for ways to kind of break through and still stay in the know when traditional ads and placements don't have the impact they used to.
Yeah, continue to stop performing the way they used to.
Yeah.
And so it's going to be fascinating with CGI and stuff, like the dropping it in, where things go.
Right, right.
It's going to be like like who can name what was
dropped in after the fact totally fun little trivia question nick that'd be a good game we
could play nick can you spot the cgi little trail of digital artifacts it's gonna look perfect and
it's gonna be represented accurately that coke can's kind of floating on the table and instead
of sitting on it well Well, and even like
there are movies
when they're released
in other countries,
they have to change
the restaurants
that are driven by
because they might not
have them in that
specific country.
Yes.
It's very interesting.
Well, it's kind of like
right now,
like I'm sitting here
and, you know,
I could be talking
about Alani New
if they were a sponsor,
but it's just sitting here
like getting free advertising.
Or we'll just copy and paste a Coke can.
This would be an example if you're watching the video of product placement.
This could be you.
That's what we're trying to say.
That was free.
The next one's not.
Complimentary is the word we like to use.
That's right.
Complimentary.
Nothing's free.
Nothing is free.
No such thing as a free lunch here on the Radcast.
But we could sponsor one.
We could.
With your help.
Any final words there, Christina?
Sponsor us.
Yes.
That's all I got.
Yes, yes, yes.
Yeah, I mean, look, it's for women.
I mean, you're a woman.
I'm drinking it.
But, you know, you like these.
Yeah.
I have friends who drink them, too.
They'll post them on their stories,
and I'm like, I'm trying to get them to sponsor us.
There we go.
You might even try some of the other products.
Yeah. All their nutrition.
It's all good.
That's all I got.
Final words for the weekend?
Yeah. Nope.
Nicholas, any final words?
Really looking forward to our episodes we got coming up.
Yeah.
Yes, we did. You got a great lineup too.
The
Queen of Water. She, we did. You got a great lineup, too. The Queen of Water.
Yeah.
She's so cool.
Yes.
Queen of Elixirs.
Queen of Elixirs.
There it is.
Yeah, that'll be the teaser.
When will we mention more than that?
Tracy.
Tracy Dews.
Tracy Dews.
She was great.
Looking forward to that.
That's coming up in a couple weeks.
And look out for Lynx Club NFT next week with costa and lisa you know where to find us the
radcast.com search for nfts you find all the the highlight clips from every nft clip we've ever
done our search bar is amazing you can learn a lot just getting the highlight clips from any topic
instagram anything facebook product placement product placement. Product placement. Yes.
Peloton.
I'm at Ryan Alford on all the channels for Tristina Yossi.
Ryan Alford, we'll see you next time on the Radcast.
To listen to full episodes or to contact us,
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