Right About Now with Ryan Alford - Weekly Marketing and Advertising News, November 12, 2021: Microsoft Teams Up with Meta

Episode Date: November 12, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joey of JoeyJoe&Sean recaps guest Ultrafabrics VP for Marketing/Branding, Barry Silverman! Upco...ming guest hit music producer, Alina Smith. Ryan announced the new mastermind program on brain and brands, The Radical School with Andy Murphy. Ryan and Joey also talks Social Holidays World #VeteransDay, #WorldKindnessDay, #FridayThe13th, #WDD.This week’s marketing and advertising headlines:Tim Hortons jumps on celeb-menu trend with Justin Bieber - three new flavors of Timbits donut holes, called "Timbiebs"How Disney balances entertainment and ad sales in the streaming ageArby's cracks into spirits with vodka flavors inspired by its fries - The Curly Fry Vodka and Crinkle Fry Vodka Facebook restricts abusive ad targeting, will allow users to avoid weight loss and gambling ads‘This is the wild west’: How an investment startup brand is building community trust with DiscordMicrosoft partners with Meta to integrate Teams into its Facebook-like WorkplaceFoo Fighters to Star in Horror Comedy Film 'Studio 666'Tom Hanks' 'Cast Away' Volleyball Sells for Over $311,000 USD at AuctionIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 I gotta assume someone has gotten fired from a social media job because they like said happy veterinarian's day or something like they probably for sure wrong vets guys wrong vets people think oh this that or the other about the military and politics and all that but hey your ass would be uh grass if it wasn't for the uh military fighting for our freedoms it's all disney's fault from cinderella from because these kids grew up watching these movies where there are princesses and have these huge weddings and now the wedding industry
Starting point is 00:00:29 is just literally trying to copy Disney. It'll be your social media profile picture for three years. But if you're overweight and you want to avoid the weight loss programs,
Starting point is 00:00:38 I think you probably should be watching, you know? Your ass needs to get off Facebook and get in the gym. That's probably why they don't want them seeing it, because there'll be less Facebook time. Yeah. The volleyball, Wilson, sold for over $300,000 at auction.
Starting point is 00:00:54 I think we should scuff up some volleyballs. Sell them on us. You're listening to the Radcast. it's radical we cover it here's your host ryan alford hey guys what's up welcome to the latest edition of the radcast it's friday november 12 2021 2021. I'm joined by Joey, my good friend. Oh, friend? Wow. I've been upgraded. Good friend, my friend. You kind of surprised me there. Don't get emotional. I'm not, dude. You're emotional, bro. I mean, I only have like five friends, so you're like one of them now oh you're in your top five you're in the top five from like my you remember myspace top five oh yeah who doesn't uh most people born today but that's okay literally everybody born today yes how's the week been it has been fantastic dude not as not as swagged out as your outfit is right now dude oh. Ooh, it is swaggy A or swaggy R.
Starting point is 00:02:06 Swaggy AF. Yeah. There's an F missing. Hey, I like that. I like that quite a bit. Yeah. Cue sound effects. Yeah, hey, I got my Bush Reagan 84 shirt on.
Starting point is 00:02:20 Yeah. I actually am wearing the exact same shirt. It's a black light You have to put a black light on I would show you And for the record I'm more in the middle In my politics
Starting point is 00:02:34 I just like the fact that I feel like Reagan was the last Respected president Before they got shitty both ways Sure I've heard many adult men tell me how great reagan was i wasn't i wasn't alive i don't know there's just respect for the position there's respect after it but it just i don't know you know with bush you know bush the second
Starting point is 00:02:56 george w george w you know it started from there and then now it's like you know you're you're either on one side or the other and it's like everybody hates each other and it's like, you know, you're either on one side or the other. And it's like everybody hates each other. And it's, I don't know, it drives me crazy. But Reagan, I respect him. Sure. Let's give it up for Ronald Reagan. Give it up for Ronald Reagan. I do. But here, I will say this.
Starting point is 00:03:15 We'll get to our full social holidays. But I do want to send a shout out. Yesterday was Veterans Day. We take a lot of things for granted. And, you know, we have a lot of fun on the podcast. And we make fun of a lot of things for granted. We have a lot of fun on the podcast and we make fun of a lot of social holidays, but I for one will never make fun of Veterans Day.
Starting point is 00:03:32 My dad's a veteran, a lot of family veterans. I think we take a lot for granted for what freedom is not free. I want to play a little tune. It just brings it all together. Because the flag still stands for freedom.
Starting point is 00:03:50 I'm going to put my hand over my heart. I think you should. Lee Greenwood would appreciate it. And I'm proud to be an American Where at least I know I'm free And I won't forget the men who died who gave that right to me
Starting point is 00:04:10 and I gladly stand up next to you I had to get at least through that part and you know we have fun around here and there's certainly some a little cheesiness to that song but at the same time like what it stands for though is solid and
Starting point is 00:04:26 dude there's not i if i was living in another country i would probably be jealous of how like why doesn't our country have a fucking kick-ass song like that why aren't they patriotic because they don't want to be there probably sure you're not getting that kind of shit in great britain i'll tell you that right now exactly so. So, all my respect, all my love out to all of the veterans. We appreciate you every day. And I don't care if people think, oh, this, that, or the other
Starting point is 00:04:54 about the military and politics and all that. But hey, your ass would be grass if it wasn't for the military fighting for our freedoms. You know, in today's world, there's a lot of feelings. I'll tell you what will remove feelings and people getting canceled is a world war. Yeah, exactly.
Starting point is 00:05:15 See what happens when you think about it when that goes down. When there's a unified cause, I think people become hard asses again. And I'm not saying we need a war, but I do wish people were a little tougher these days. I agree. I agree. And my boy, Coffee Anderson, who's a friend who I've had on the show, I do want to give him a little shout out here with his song, Mr. Red, White, and Blue. It's a more modern take on patriotism.
Starting point is 00:05:42 Sure. I encourage everyone to go download mr red white and blue tell coffee anderson ryan alford sent you inner promo code it's the goods and it's the glory a hundred stripes a hundred stories it's the pledge of allegiance on the fourth of july yeah go download that amazing song, amazing dude. He's out there actually putting his money where his mouth is. Supporting all the troops that have come back from Afghanistan and the shit show that was.
Starting point is 00:06:15 And we'll leave all the politics there. Sure. I did a trunk or treat with the Army Recruiting Station here in town this year. So that was cool. Yes, I love it uh yeah the marines gave me more t-shirts free t-shirts than the army did so yep i did find out though they do the branches uh will send each other memes to diss on each other and stuff like that so i was like okay i like the subculture here of yesterday was the marines birthday too
Starting point is 00:06:42 excuse me or two days ago wednesday was the marines birthday, too. Excuse me. Or two days ago, Wednesday was the Marines' birthday. They followed in succession, the birthday of the Marines and then Veterans Day. No accident. Let me ask you a question, though. Do you think – I've got to assume someone has gotten fired from a social media job because they said happy Veterinarians Day or something. They weren't paying attention and autocorrect was like – Yeah, probably for sure. Wrong v guys wrong vets yes i would probably fire someone on my team that did that you can't yes there's so much respect you can't that's one of those like you need to
Starting point is 00:07:18 check twice cut once we joked about that before like yeah you don't mess that up you don't mess that up but uh it's been a good week at the agency we've welcomed several new clients gonna be a couple press releases on that we've got a lot of new business coming in the door it's been exciting and uh if you missed tuesday's podcast really insightful the vp of Marketing and Branding at Ultra Fabrics, Barry Silverman. We talked about a really interesting topic, cancel culture and politics and core values and the fine line that companies and leadership at companies have to kind of skirt a little bit in today's environment. And Barry talked about how brands can't hide anymore. They kind of have to take a position.
Starting point is 00:08:13 I think it probably depends on what kind of brand you have, right? Yep. For where you are. It's hard. I think about it. As much as I hate to say it, like in full, I'm an open book, but like, you know, even, you know, running the podcast and running things like I am not a super political person. I'm like a common sense person. I certainly have core values. And even I consider like, you know, I don't want to alienate people talking about things that matter. But I think like if people hear me talk and they hear about what I'm talking about, I'm not, I'm just
Starting point is 00:08:50 standing up for what I think is common sense. Like, you know, talking about the veterans, talking about respecting the presidency, talking about like, you know, it's not politics. It's just like, these are just values we should have and i think but i even i struggle with knowing well oh god who am i offending by just saying that statement yeah that's what i'm saying we need we don't need a war but we need people to be like oh okay he's just busting my balls or like who cares you know yeah well everybody's just so damn sensitive you know you can't have a healthy debate no and so but anyway, it was a really fascinating discussion with Barry. And then on a lighter note,
Starting point is 00:09:27 Tuesday releases Alina Smith's episode. Her latest hit, Grown Fucking Woman. Wow. She's more of a YouTube sensation slash social media. She didn't come up
Starting point is 00:09:38 through like the normal channels of got signed to Sony and then whatever. She's kind of been self-made. So she's producing, writing, singing. That's great.
Starting point is 00:09:49 And she's kind of just a bad-ass grown fucking woman, dude. That's it. Go. That's so funny. Hey guys, go stream my new single. You know,
Starting point is 00:09:57 they have like the little artist things. Hey, Spotify, this is the weekend. Check out, it's like, check out grown fucking woman. And she's cool.
Starting point is 00:10:03 And, but the only thing I wonder when I see these guys, and also the guys that name their songs incorrectly, like they don't put all the letters in it. Here's the problem. With SEO now, like when people go to search for songs, your song will never rank because people will search for it as the full name. But because you took out certain letters,
Starting point is 00:10:27 it's like it messes up the algorithm. Yeah. I don't understand. They think, oh, it looks cool to be, you know, nevermind, NVR, MND. And it's like, oh, that looks cool. But no one will ever find you. I mean, unless you're just a gigantic hit. Yeah.
Starting point is 00:10:43 And the same thing with like grown fucking woman. Like, okay, you know, really rank for that term i don't know so i'll get off my marketing seo bandwagon but do you okay does seo pick up curse words like if you're trying to make an ad is it like they're in there but you it's it's the algorithms kind of screwed up because they don't really want to showcase anything that's like naughty beyond the word itself. So, you know. But anyway, Tuesday, Lena Smith. Go listen to it on all the platforms. And I do have a little bit of an early announcement to make.
Starting point is 00:11:14 I'm starting a mastermind with a good buddy, Andy Murphy, who's a neurolinguistic programmer. NLP, baby. Neurolinguistic programmer. Sounds pretty simple. Look, we're going to be talking about brain and brand. We're doing a mastermind. He's going to focus on the brain. It's going to be about how we take entrepreneurs to seven figures. I'm going to talk about personal branding and the power of attention, which is currency these days. And then he's doing... What did you say? I'm just kidding.
Starting point is 00:11:47 And then he's doing some brainiac shit, I'm telling you, like subconscious, unconscious. This isn't like, you know, go watch a YouTube video stuff. This is like legit. Some raw, uncut nerd shit only on the Radcast. The radical formula. Yes. If you want to sign up, go to RyanAlford.com.
Starting point is 00:12:06 I've got a pop-up there. Put your email in. Be the first in line. It's going to be killer. We're going to do weekly sessions, and you can get first-hand access to me and Andy, and we're going to be teaching on brain and brand. Getting brain? Getting brainy.
Starting point is 00:12:23 Getting brainy. You need to join. I don't know if I'm supposed to your you need to get your mind right i need to get my my mouth washed out with soap yes what i need yes oh man that's great so yes the radical formula launching next month so we only have one more social holiday to talk about. Ironically, my team who put the outline together had Saturday as Friday the 13th. Friday the 14th or Friday the 12th, I guess it is. Friday the 12th. Which is what today is.
Starting point is 00:12:57 Is it the day that is the precursor to the 13th, like super lucky? Yeah. Okay. It is not Friday the 13th. you only get a little taste of that only a little taste a little taste i didn't get to scare you with it i usually scare you with it well here's the thing is that noise plays really loud and i'm not expecting it i'm like whoa freaking out over here you were expecting it though i well you almost got me there okay yeah do you know what tomorrow is though tomorrow is gonna be the best day of my life because i'm gonna i'm gonna wake up no but you know it really is i don't i'd love to hear world kindness day fuck
Starting point is 00:13:36 son of a bitch you gotta be nice to people tomorrow. I was going to do some really heinous crimes until I found that out. I had like a whole list of just criminal actions I was going to commit. World Kindness Day, great. But Ryan, let me ask you this, buddy. Yeah. Shouldn't every day be World Kindness Day? Yes, it should be. But unfortunately, it's not.
Starting point is 00:14:04 That's all we have to have a date for. I'm going to remind my wife of this when she's yelling at me about some duty I didn't do on Saturday. Do you know, honey, it's World Kindness Day? Oh. That cuts deep. What about, can we have a World Meanness Day? I think life, it's got to have a yin-yang to everything. It's probably like a mean girl day, you know?
Starting point is 00:14:30 Mean girl day. It's called my whole high school experience, Ryan. I don't want to talk about that. Well, we're going to talk about some of the news topics of the week. Okay. This is marketing news, some of which is not marketing, but everything's marketing. What am I saying? Everything is marketing. The Some of which is not marketing, but everything's marketing. What am I saying?
Starting point is 00:14:47 Everything is marketing. The Ryan Alford story. Will you write that book for me? Will you be my ghostwriter? Yes. I might have to fudge some details. I want to write an autobiography without knowing anything about you. Just like a perceived.
Starting point is 00:15:04 The perceived. The an autobiography without knowing anything about you. Just like a perceived. The perceived. The perceived autobiography. The once hidden story of Ryan Alford. The once hidden. Now not hidden. I think perceived, that's an interesting spin, is perceived autobiographies, writing people's life story based on that. How they're perceived. How you've seen them on social media yeah i'd like for you to do that okay you
Starting point is 00:15:29 get to see you get to see behind the scenes and in front of it so you should be able to write it for real you know yeah i'm just gonna have to uh if i could have like a check i think most clearing houses are like five million up front front. Yeah. Can we make it two? Okay. Are you familiar with Tim Hortons? Ever eaten at a Tim Hortons? No, because I'm not a fucking Canuck, bro. Are you hockey playing, maple syrup chomping Canucks out there?
Starting point is 00:15:58 I don't know about poutine eating. Well, guess what? What? They're jumping on the celeb menu trend justin bieber yes has three new flavors of tim bits donut holes they're called tim beebs tim beebs dude that's a catchy name yeah jay beebs got tim's hole i like it I mean look it's a smart move look it's Biebs
Starting point is 00:16:29 everybody likes to make fun of Justin Bieber but let me tell you number one the dude's cashing checks and snapping necks and you know what he's not an idiot and he is you know what I'm gonna go ahead and say I dare like some of his music.
Starting point is 00:16:46 It's gotten a little more hip. The beats have gotten better. You know? But look, if you don't think that brands don't need to cash in with using celebrities when they got nothing else to talk about, no, this is going to work. You're going to sell some donut holes, I'm telling you. Oh, absolutely. Some Tim Biebs. you're gonna sell some donut holes i'm telling you oh absolutely some tim beebs there's always
Starting point is 00:17:06 the ironic factor of like someone being like this is stupid you want to try it out yeah they're the ones that say stupid and then you look in the back of their car and there's a you know 12 packs of donut holes they had them at work what was i supposed to do yeah there'd be cops eating timbeebs like falling south of the road i do like the visual of yeah a grown man that rolling up being like can i get the timbeebs yeah makes me feel icky it's for my daughter don't worry about it just the justin i would make them say it though you know like i'm sure guys like give me the justin beaver donut and i'd be like you have to say you have to say tim beebs in order to receive it wait wait i didn't hear you
Starting point is 00:17:50 like you had to make them yell it out there yes anyway good good good move by tim wardens i have no idea if it's going to save their brand which has been slumping a bit but uh what do they do are they donuts i think that's like a fast food chain carl if they don't have them here in south carolina but i will say that i have seen a tim horton marketing point that people liked yeah they hid a gift card in a block of ice and i saw this on tiktok and you had to wait for the block of ice to melt. And in the center was this. It was unique. Okay. I like it.
Starting point is 00:18:28 Very unique. I mean, what do you get when you, it's just a gift card once it melts? Yeah, you get food poisoning at Tim Hortons. It's like lettuce in it or something. We've got some bad lettuce over here in the ice cubes.'s an actual card it's not the lettuce yes i don't know hallelujah so uh disney is had had kind of rough day on the stock market yesterday because they're about time their earnings are down time finally i'm getting fed up but they're having to balance now entertainment and ad sales in the streaming age you are you do you have disney plus do you pay for disney plus i don't okay do you
Starting point is 00:19:13 of course i have kids have four kids you don't you don't think we have disney i think i'm paying for it four times do they i saw a meme saying the mandalorian carries that entire it helps but they've got some look you got the whole disney catalog on there like all the old disney movies and you know like kids you're not you you you're so far removed from being nine years old you can't relate to this no that well i don't know if that's a compliment or a diss but i'll take it either way i well i have my personal qualms with disney that i i get into um but uh yeah i blame disney i'm just gonna go on this rant for a second here okay let's go down these extravagant weddings that people have right right it's all disney's fault from cinderella from because these kids grow up watching these movies
Starting point is 00:20:05 where there are princesses and have these huge weddings, and now the wedding industry is just literally trying to copy Disney movies all the time. So what you're saying is you think Disney should... Yes, I don't like... With the weddings. It's their fault that weddings are so extravagant these days. Is it really Disney's fault?
Starting point is 00:20:29 I thought it was like Bridezilla's fault. Disney makes Bridezilla's so common. Because where do you think they're learning these... From an early age. I need my Prince Charming. It's like... So you're saying social norms are established in Disney movies. I think so.
Starting point is 00:20:44 I don't think weddings were... I'm wrong. I'm probably wrong. But I think the whole like... Maybe. Like chariots and like... You grow up and you're going to get married and it's going to be the biggest thing ever. And your parents are going to go broke.
Starting point is 00:20:57 Yeah. Like having it. It's the American dream. It'll be your social media profile picture for three years the best day of your life this is true so anyway disney's having to balance entertainment and ad sales because look they're now they're a direct-to-consumer brand forever other than like disney world and disneyland i guess that was direct-to-consumer but always before it was like selling product into other places where people used it now they have to sell
Starting point is 00:21:26 subscriptions to disney plus and you know that market's highly competitive for content and otherwise so you know how would they survive ryan oh they'll survive mickey mouse will never die they're gonna have to unmail walt here soon pick his brain. Look, as long as they got Marvel and they can make another Marvel movie, make a billion dollars. Yeah, what? Hold on. They literally amoebasized, I don't know if that's the word, every major IP in the world right now. Oh, I know. I don't feel bad for them.
Starting point is 00:21:59 And I don't know how they'd be losing money, but I think it's a lot to do with the... But there's a lot of investment in content now in these movies are getting so big like the investment's huge okay so yeah they make money but it's a lot in i mean think about if you've seen like netflix's number how much they're investing in to make content i mean it's like hundreds of millions of dollars. Do you ever worry that no one knows what the hell is going on? It's crossed my mind. I think there's some finger crossing going on.
Starting point is 00:22:32 Yeah. In everybody's life, though. Right. But it's just a bigger play for them. How much money they're throwing at things. I like this one. So Arby's is cracking
Starting point is 00:22:41 into the spirits land. Spirits being alcoholic beverages okay um and uh roast beef no we're not talking about like christmas spirits like ghouls and goblins we're talking about uh spirits being alcohol with vodka flavors inspired by its fries they have a curly fry vodka and a crinkle fry vodka. Hell yeah, dude. Everyone was hoping for that. Anxiously awaiting. I mean, this falls into the just because you can, I'm not sure that you should realm. Oh. I mean, who wants, like, French fry vodka?
Starting point is 00:23:19 Why don't you just fucking buy French fries and drink that? What do you mix that with? I mean, I saw they said Bloody Marys or something. You mix it with depression? Alcohol and depression. French fries. Yeah, you're killing lots of people. What do you do?
Starting point is 00:23:33 You overeat and drink when you're depressed. So now you get it all in one. There you have it. French fries and vodka. Self-medication from Arby's. We have the DUIs. I don't know. You know what I mean?
Starting point is 00:23:47 Yes. I would call this the pandemic juice. Pandemic juice. Like, yeah, how you get over it, you know? Like some curly fried vodka. Not for me. I will say I talked to a guy at a liquor store yesterday, and he told me, sir, please put the gun down.
Starting point is 00:24:05 But after that, he said all these, he calls them RTD, ready to drink. Okay, RTDs, RTD2s. RTD2s. Disney, you're struggling. Make RTD2s. Yes, okay, ready to drink. They suck. He said most of these companies, and I had that thought because I was going to buy a gin and tonic yesterday,
Starting point is 00:24:26 the pre-made one. I said, I'll probably mix it better than these bozos will mix it. I feel the same way about the curly fries, dude. I'll just go buy curly fries, and I'll drink the adequate amount of vodka. Yes, I think that's a good plan. Yeah, I don't buy the RTDs. No way. RTD2s. RTD2s.
Starting point is 00:24:45 RTD2s. Literally, someone from Disney is listening right now. So, I'm going to go on record here. If this curly fry, crinkle fry vodka makes it more than a year on the shelf, sign me up for five grand on the under. Okay. Because it's not happening. This is not,
Starting point is 00:25:05 this isn't going to go anywhere. Get roast beef sauce. This is kind of like PR for PR's sake to me. Some of these plays are like. PRBs. PRBs. Hey, I like it. I like it.
Starting point is 00:25:16 But the, I will say like, it's like, oh, we make a big PR splash. We've got vodka. There's French fry vodka and like buzz and all this stuff. But then you're
Starting point is 00:25:25 really not gonna sell that much i'm sorry what are they gonna sell at the arby's in the kids meals okay great it's the the new tree mini bottles in the kids meals yeah this should go over sampler it should go over well well no it's really great i really uh what i do like about it is that if you're eating at arby's you're're probably already depressed, so you can just get everything. I like Arby's. Arby's is on my menu. If I have the choice of fast foods, you've got to have fast food, Arby's is fairly high up there.
Starting point is 00:25:57 It's a little higher quality than some of the other stuff. Do they still do the 5 for 5? I don't think so. Do you remember that? Oh, I remember. I used to eat them. I used to have ten for ten, baby. Really?
Starting point is 00:26:07 I'd munch on those things. How many could you eat? How many Arby's sandwiches? I do kind of like the In-N-Out burger thing where I put lettuce on top of the roast beef. I'm kidding. I don't do that. No, I want to know how many Arby's sandwiches. I could eat five.
Starting point is 00:26:21 I could house five. You'd house five? My football playing days, bro, I would house five. I'd go clink some plates and just start chomping. You've got to have the many Arby's sandwiches. I could eat five. I could house five back in my football playing days, bro. I would house five. I'd go clink some plates and just start chomping. You've got to have the cheese on it, though. Cheese? Oh, no. You don't like the cheese?
Starting point is 00:26:33 I mean, I like it, but not like, give me some Arby's and some horsey sauce. Oh, yeah. I've won a side of meat with my horsey sauce. Yeah. Do they have horsey sauce flavored alcohol yet where's that at they say you mix it in with it like for a bloody mary it's like horsey sauce arby sauce bloody mary mix and uh curly fried vodka hell yeah dude so is curly fried vodka on your next list when you go to the abc store it's not on my, what's on my list, but it's clearly the perfect Christmas gift
Starting point is 00:27:07 for everybody out there. This is true. This is so true. Yeah. So, thank you, Arby's. Today's episode of Rat Gas brought to you by Arby's, curly fried vodka. We have the...
Starting point is 00:27:20 We have the meat. Distilled. We have the sauce. I don't know. What am I going to say? That whole campaign, you know, didn't work. We got the juice, whatever. I don't know.
Starting point is 00:27:35 We'll see. We have the instant regret. Instant regret. We'll see. The financial. One year. See if it's on the shelf. We'll see. So Facebook is restricting abusive ad targeting
Starting point is 00:27:46 and will allow users to avoid weight loss and gambling ads. Can they help me avoid the ad for the metaverse? I want to avoid that as much as possible. Yeah. Please. Yes. Are you not getting meta? I don't think they're getting meta.
Starting point is 00:28:02 I think they saw the response to that, and now they're like, Hey, we're doing our own PR stunt too, guys. We can do it. We're fun. Yeah. I find it ironic that, okay, if you want to avoid getting the gambling ads, okay, that's good.
Starting point is 00:28:17 Okay. But if you're overweight and you want to avoid the weight loss drugs, or not drugs, but like programs i i think you probably should be watching them you know like that's not good for your health you know it's not yes it's one thing about avoiding gambling if you have a gambling problem okay but if you need if you're a little overweight then your ass needs to see those programs and get healthy it'll save your life your ass needs to get off facebook and get in the gym. Yes.
Starting point is 00:28:47 That's probably why they want to, that's probably why they don't want them seeing it. Because there'll be less Facebook time. Yeah. You know? Honestly. We'll let them not see the weight loss and the gambling ads. That way they don't leave the platform.
Starting point is 00:28:58 If they leave the platform to go gamble, they won't be on Facebook. If they go work out outside, they won't. They'll leave the meta be on Facebook. If they go work out outside, they leave the Meta or the Facebook. I got to assume there's going to be like a workout program in the Metaverse, dude. Hey, yeah.
Starting point is 00:29:12 Do you actually get to be in, is it VR interactive? I certainly hope so. I mean, I'm going to have my goggles on. What are those things called? Oculus Rift, dude. Oculus Rift, man. I'll be rifting through the metaverse.
Starting point is 00:29:29 I'll tell you right now, if God answers prayers, then you can. I'm going to be a rock star in the metaverse. I'm going to be like just a punk rocker. Like, you know, you can be anything you want. Is that what you're going to do? Nah, I don't think so. I would do that. We joked last week
Starting point is 00:29:45 we're talking about like you know like is there gonna be a caste system in the metaverse of like the wealthy and the non-wealthy absolutely there's gonna be yeah like he's the other side of the tracks not hanging out with him that seems kind of likely now that you say that. There's going to be extreme metaverse cyberbullying. Oh, yeah. There's going to be extreme. That's the only thing I'm like, is this going to be better for the kids or worse?
Starting point is 00:30:18 Is this going to be real life or fake life? My kids are already in the metaverse on Roblox. Yes. Do you play Roblox? I don't because I'm not a kid who watches Disney. Do you game, though? I spit game. Oh, come on.
Starting point is 00:30:33 You know I'm dumb. Do I game? No, not anymore. Okay. But I'm aware of, yes, the submersive nature of things. I just don't see a lot of people. I can imagine them saying hey guys we were kidding we're not really doing this anymore yeah no they're not gonna do that man you don't think it's a billion dollar company you don't change your name and your logo unless you're in you're in the meta okay i was gonna hope you were gonna end it at you don't change your name and company.
Starting point is 00:31:06 Well, they are. But speaking of the Wild West, there's an invested – are you familiar with Discord? No, but I see a Discord link below. I always see that. Is that like live streaming? Yeah, well, it's no live chatting. So like you can do chatting with brands and influencers and things like that. Okay.
Starting point is 00:31:29 We have Slack at work, and it's kind of like the Slack, but directly with companies and brands and people that you may not work with, but more like community. It's a community of chatting. Can we get the Arby's Discord on the line real quick? And there is an Arby's Discord, so you can get in on it. We can get them and talk about their vodka. That's all I want to talk about. But it's becoming powerful for brands to build community
Starting point is 00:31:56 because it's like, and I don't know, it makes me wonder if you are in the Arby's Discord, who's on the other side of the chat for arby's who's is it mr arby i mean like who's who's representing arby's in this discord you know some 22 year old like social media manager i would imagine they've got a they got a they got a script list for what they can and can't say you know like oh i'm not sure how to answer this yeah here yeah sorry i need to talk to my manager i need to go hold on one moment i'll be right back uh watch this meme pretty much let me put this meme video
Starting point is 00:32:31 on while i go uh talk to my manager if this is okay to say after talking to him uh please enter promo code for 10 off currently yeah exactly at our online store it does raise a you know everybody's getting a lot of play here today. Definitely going to ask them for a sponsor. But it does bring into question the... Who is chatting with brands? Yes. But the management of when you're pushing,
Starting point is 00:32:57 you know, food versus alcohol, you know, like a little different. For sure. Yeah. Well, okay. So Discord, though though you're building these communities yes so investment startup brand is is gone hog wild in the wild wild west with building no they're essentially using the platform to have dialogue with customers before
Starting point is 00:33:18 they even become customers and so it's actually a good way for startups to kind of build community and build customers that, you know, have that direct line of access. I mean, I almost think of it as like this cross of customer service with like tech support. Yeah. Kind of sounds like tech support. How many of you get on there and say, I'm really trying to get in this app. Username, bro. Who knows? I've got to imagine there's a lot of tro this app. Username, bro. Who knows? I've got to imagine there's a lot of trolling going on in Discord, though.
Starting point is 00:33:50 Yeah. You think? On another realm here, I found this quite meta. In another metaverse? In another. So this is so funny where it's getting confusing, because on some articles, Facebook's changed their name, and some they haven't. Okay so i read this uh microsoft partners with meta to integrate teams into its
Starting point is 00:34:11 facebook-like workplace i mean think about that headline for a minute their microsoft is partnering with meta facebook facebook because it's meta is not Facebook. Facebook's not meta. To integrate Teams, which is video calling, into its Facebook-like workplace. Oh, boy, my head's spinning. This is like when Kanye changes his name to Ye. And people are still like, what's up, Kanye? You know what I mean? Like, no, it's Ye. Okay.
Starting point is 00:34:42 Hey, what's up, Facebook? I mean, no, it's Meta. Call me Meta, please. Sure. Didn't Ron Artest change his name to Meta World Peace? Oh, yeah. He did. He was way ahead of his time.
Starting point is 00:34:53 He was Meta before Meta, dude. I know. Pre-Meta. I wonder if he's, I think he changed his name back or something. If he's still Meta World Peace, he might be sitting on a gold mine. He changed his name back. Hmm. Sounds like still met a world peace he might be sitting on a gold mine he changed his name back hmm sounds like someone else i know yes but these headlines that just tripped me out i don't even want to talk about what is what the article is about it's more to the fact that these headlines are microsoft partners with meta to integrate teams into
Starting point is 00:35:18 its facebook-like workplace oh jesus like is anyone the writer is just as confused as we are, though, about how to move forward. Yes. Are we talking about Microsoft? Are we talking about meta? Are we talking about the real world, the fake world? Are we talking about Facebook? Are we talking about a workplace within Teams? I have no idea.
Starting point is 00:35:37 I have no idea. So we're going to let you just think about that one for a minute, audience. Get meta with it. I just want to exist in the metaverse where I can still see photos of very mundane activities being done on a timeline. Doesn't it? I started to scream to me too big to fail.
Starting point is 00:36:01 No matter how bad they fuck up, they will never fail. Yeah. Yes. it doesn't matter so we got two good fun ones in the show today first foo fighters is starring in a horror comedy called studio 666 that makes sense for them because dave grohl was in The Devil in Tenacious D's tribute video. Yeah. So they've recorded essentially a large part of their album, if not the whole thing, like in this haunted house. Okay. And they're filming it and making kind of a comedy film out of it.
Starting point is 00:36:37 So we'll see. We will see. I bet they're great actors. That's what I'm saying. I bet they're phenomenal actors. Well, it's funny you say that. I read these things like this, and I'm like, okay, you're going to make a film. Amazing rock band.
Starting point is 00:36:50 Can we agree that Foo Fighters is a great rock band? I like them. I like their older stuff. Me too. Me too. But their catalog is diverse and good, and they're a great rock band. But this doesn't necessarily mean you're a great actor. Maybe they will be.
Starting point is 00:37:04 No, it does not. But we will find out. We will. I actually ran the drummer, Taylor Hawkins. I was at a record store one time and he was checking out in front of me and the guy was like, oh, you're... And he was the nicest guy in the world to him.
Starting point is 00:37:18 He's like, yeah, man, just looking for some records. Yeah. People love Dave Grohl a lot too. Yeah too yeah it's like can we not come up something more original it's 666 no studios that's the point it's the devil all right whatever but i do you know studio 666 bro studio 666 we're really breaking new ground and, you know, I'm going to give a little teaser for this last article. I'm sorry, Wilson! Wilson, I'm sorry!
Starting point is 00:37:52 I'm sorry! I'm sorry! Wilson! Wilson! If you don't know that, if you don't remember that, and if you haven't seen that movie, which was cast away by Tom Hanks. Oh, God.
Starting point is 00:38:09 What was that? That movie was awesome. I mean, how great was that movie? I've never seen it. You've never seen it? I know enough about it. I know that scene. I know.
Starting point is 00:38:21 Go ahead and boo me. You can boo me. You can boo me. Oh, gosh. I'm going to let it play through too go ahead get the full flush all the way down with the drips like i deserve that you've got to go home and watch that today cast away tonight needs to be on your agenda i asked away sure i i think tom hanks actually said they filmed that at Epstein Island where he was. But I'm kidding. No, I did listen to an interview with him recently,
Starting point is 00:38:52 and he can make you believe anything about, like, even that clip you played. I was like, damn, dude, this guy's. He's an amazing actor, and it was an amazing movie. And the volleyball, Wilson, sold for over $300,000 at auction. Okay. Wilson. Do you know why it's called Wilson? Because it's a Wilson volleyball.
Starting point is 00:39:15 That's the brand. No. Okay. It's his wife's last name. Okay. Right? But the brand of the volleyball is Wilson. Was it a Wilson?
Starting point is 00:39:26 Yeah. Oh, okay. said wilson on it well what i literally heard him say that anyway for the movie you've never seen yeah okay in the interview i'm gonna really we're really gonna take your word for it take my word for it i'm a big tom hanks a file 300 000 That seems honestly... That seems less than I would have thought. Seems fair. I mean, what kind of condition is that thing in? I mean, he got written on, he had hair.
Starting point is 00:39:58 There was probably like 12 of them on set, so I don't know which one's the real one. Well, it's not like uh like a painting or something that might be hard to recreate it's like oh okay it could be you could i could be drunk i think we should scuff up some volleyball and put them on uh bootleg uh octa-site this is wilson's double it was a stunt double this is it this is the one that that Hanks, he got upset with the craft services, and he punted this one. I think you're on to something.
Starting point is 00:40:35 We should also just go find popular movies and look for obscure props and just start recreating them. Yes, recreate them, sell them, say that they were. This is the glove that Freddie wore on the first. Seriously? How are they going to know? No, it's not. No, it's not.
Starting point is 00:40:52 How do you know? It totally was. I don't know. So there's our articles for the over 300 grand for Wilson and Castaway. I'm sorry, Wilson. Oh, this is my favorite scene in the movie I saw I'm sorry I mean the music, I mean everything
Starting point is 00:41:09 Wilson Oh my god It is pretty, you know I think I might go watch that tonight I might watch that tonight I don't know, it's like way too long I might watch it this weekend It's still work time
Starting point is 00:41:23 I'll fall asleep just the passion of him talking to an inanimate object with yeah he talks to himself the whole time the whole movie is just him on the island that takes acting my my friend for a movie you haven't seen i've seen toy story he did a great job in that yes he, he did. There's a new Toy Story coming out. Okay. I cut it off. They're done, dude, in my mind. Oh, really?
Starting point is 00:41:53 Actually, I haven't seen them. I didn't see four, but I bet it's great. I bet everything Tom Hanks does is great. Tom, I apologize to you on behalf of the Radcast for not seeing Casper. No, not on behalf of the Radcast. On behalf of the Radcast. Joey apologizes. Because I'm a big fan, starting with Splash. Did you ever see Splash with Daryl Hannah with the mermaid?
Starting point is 00:42:15 No. Unbelievable. It's probably a really silly movie, but it was, I don't know, he's a good actor. I've seen Bachelor Party. Oh, yeah. Oh, yeah. Very good. So what's happening, Joey?
Starting point is 00:42:26 Anything new in your world? No. As we close out the episode? Not at all, actually. I'm going to go outside. Just rocking out some ads here at the studio. Yeah. And we shot a solo video with our buddy Joe Hamrick, who's on the show.
Starting point is 00:42:44 It's a video about things actual fathers say. Because I was just enamored by, like, there's so many people my age, 16 years old, who make TikToks and pretend to be dads. And I was like, why don't someone who's an actual dad make a video about dad stuff? I like it. So we'll be on the lookout for that. Yeah. And we might have some other exciting news to announce pretty soon.
Starting point is 00:43:09 We might. We might. We're going to keep that on the DL, though. Tom Hanks better watch his back, dude. I know. We're coming for you, Tom. Well, hey, guys. We appreciate everyone.
Starting point is 00:43:18 We appreciate all the veterans out there. Happy Veterans Day. Veterans Day should be every fucking day, is what I say. So, anyway anyway we appreciate you we appreciate your service and you know where to find us we're at theradcast.com
Starting point is 00:43:30 I'm at Ryan Alford on all the platforms we'll see you next time on the Radcast to listen to full episodes or to contact us visit us on the web at theradcast.com
Starting point is 00:43:39 or follow our host at Ryan Alford on Instagram thanks for tuning in.

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