Right About Now with Ryan Alford - Weekly Marketing and Advertising News, October 1, 2021: Coca-Cola Gen Z-Focused Campaign

Episode Date: October 1, 2021

Happy 1st of October and welcome to this week’s marketing and advertising news on The Radcast! In this radical episode on The Radcast, host Ryan Alford with co-host Joey Thompson, celebrate as our upcoming guest Tyler Rich song (Better Than You’re Used To) hits #1 in the US on SiriusFM Highway Station! Recaps episode guest Bobby Maximus. Talks social holidays #InternationalPodcastDay #UNDOP #WorldVegetarianDay #InternationalCoffeeDay #NameYourCarDay #TechiesDay and more marketing news.The topics they cover today are:Unilever's new startup program kicks off with eye on $3.4T social commerce opportunityC4 Energy drink celebrates Starburst fusion with pop-up truck, digital contentFacebook puts Reels, its TikTok-style video stream, in News FeedSee Coke's new ‘Real Magic’ global campaign‘A triple whammy’: New study shows the dangers of brand proximity to viral video contentRead AI raises $10M, creates virtual meeting dashboard to show you when you talk too muchIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I heard that someone is climbing the charts on the podcast recently. Yes, yes, yes. Hey, that's a clap out to all our listeners. Here's what you do. No matter what you sell, set up an e-commerce store. The reason we have this ferocious desire for content is because there are so many of these platforms. Yeah. And so they all feed one another.

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad, Radcast. I love that part. You like that part, Joey? My headphones are very loud right now.

So yes, I love it a lot. You love it. I feel like i'm in a metallica concert right now dude today's friday october 1st 2021 and we're getting radical here folks i'm joined by joey thompson yeah officially what's up i kind of caught you like i was like sometimes admiring my rad radcast because you know i'm easily entertained yeah but you know sure it's like repetitive how many times can you say rad in one thing it's like a branding have you ever done a counter on a video to find out how many times you should dude say radical radical rad rad rad just keep it up nick dude edit in some every time he says rad dude give him a point or deduct i don't know if it's like golf deduct a point yeah we're getting

early with the uh praise here um what's up man you doing well i'm doing just fine i'm feeling good dressed to the nines just like you and having a good time this it's about it's october yeah it is october october 1st heck yeah i know i'm excited man it's 90 degrees in south carolina but it's October first. Absolutely. I was sweating through my haunted house makeup last night. Haunted house makeup. That's my side gig. I didn't want to bring it up. Are you doing like Mad World or something? I don't know if I'm contractually allowed to tell you what character I play. Okay. It's like one of those things. Is it at Mad World or can you say it might be at a haunted house somewhere? One of

the more popular ones? It's not Mad World world i constructed my own in a garage somewhere anyway more on that never okay dude again my contract is very binding at this haunted house okay i can't they take this stuff serious at these haunted houses i'll tell you what like and they spend some money on the marketing i know they're making some some dough oh for sure yeah people like to get scared absolutely they're like just like that dude paying to get terrified do you like haunted houses no not at all i kind of i not not even like a little bit and i like scary movies it's not like i'm you know a pussy or something but like i'm like but. But I just don't like... No one needs to touch me.

I don't mind being scared. But even like... I don't know. I can watch it on TV and like, oh, it's a good scare. That was cool. It's fine. But going to the haunted house,

nah, I'm out. I'm out on that dog. I learned as a kid to laugh when they come out. Because the whole time you're like, if you walk through like that, you're just going to be like, ah, all the time. So when people, if you, ah, and start laughing, it's a little more enjoyable. Yeah.

You're probably like a scary clown or something. That seems to be all the haunted houses are now, is like the haunted clowns that seems to be all the haunted houses are now is like the haunted clowns that have broken out of the mental institute like is it every haunted house now that the zombie clowns okay zombie clown i think you're right clowns in general clowns are scary though clowns even like entertainer clowns no dude can they they're bad dude not rad dude not rad they're definitely a fad no but they're i don't know it's like maybe it did it to me i don't know but like i think i always thought they were creepy yeah so who knows halloween's coming up though it is

october 31st it is hey in this place same time every year and you know all the scary movies start coming out that's your favorite clip that we play yes you go into this zone i don't know if i scare you or annoy you hey real quick i need to go grab something out of the utensil drawer that you have out there i'll be back in three hours oh man hey hey you have a good week at radical we've hired six new people that's great we're growing that's a good new new hires who's your least favorite of the so far oh can you say cindy and accounting is not my favorite because she's telling me that we spend too much money okay c. Cindy, stop. You know what I mean? This is your warning.

Yeah. And everybody's like, why don't you have more accounting people? Well, I don't really want them telling us how to spend money. Okay. Like, yeah. It's probably not the best business move, but so far it's worked out.

Sure. But no, they're all good. Really good. We got some good senior leadership coming in radical 2.0 is in effect 2.0 yeah 2.0 okay no points just dots yeah and uh so i'm i'm excited man we got a lot of new business coming in the door sure so that's good lots of lots of good stuff. Hey, clap it up. Clap it up. Yes. So, yeah, I'm excited.

We've got a lot going on at the agency, and the podcast is doing well and taking off, and hopefully we don't screw that up today. Well, you brought in the wrong guy, dude. Hey, dude. Just when you were going up, I'm here to take it back down. Yes, yes, yes. And Bobby Maximus was on the show this week.

Okay, tell me about, first of all, Bobby Maximus. Is that his legal name? I got a good story. And Bobby's cool. Robert Maximus. But we asked a request. He's one of the top 20 fittest men in the country. Adult film performers? Yeah.

Bobby Baxter? No, it doesn't sound that way. What? He wears lots of hats. But in all seriousness, we had reached out to his publicist or whatever. He writes for Men's Health Magazine. He's one of the top 20 fittest people in the world and he he wrote back um bobby fucking maximus like would love to join the show and i'm like all right he's an adult film performer whether you know or not dude

you're talking about what kind of hats does he wear? Probably Trojan and Durex are the hats he wears. Oh, God, hopefully. But he was cool, man. Very motivational. And very business savvy. He's a good writer. He writes for Men's Health and a bunch of other fitness journals and things like that. But very real and very hip with the marketings. Yeah.

very real and very uh hip with the marketings yeah and uh what uh so wait that was his his manager that wrote that back no he did that's like what he puts on like his wife's like would you like some dinner he's like bobby fucking max this was he's serious about it he was serious he was intense but he was intense but he wasn't it was so funny because like when he wrote that i'm like oh oh god what are we getting into here yeah and then he came on and he was like the most laid-back down there you know bait and switch dude bait and switch but he was good he's good and uh tyler rich joins the show on tuesday he's already joined we've already recorded it you know and you know it. You talk about the luck of the Irish. His song

just hit number one on the weekend countdown of SiriusXM. Yeah, it's a big deal. Give it up for Tyler Rich, dude. Tyler is rich now. Better than you're used to is the song. It's a good song.

Tyler was really cool. Some of these guys you don't ever know like oh country artists well you know what are they gonna be like this guy's like super down to earth super cool and like very transparent like about the country music business like i asked him like some stuff i thought maybe like with his record label he would do a dance or whatever 100 transparent about like the realities of the business. Fuck them, man. That's enough. Was it shady?

Not difficult? No, just the reality of if you don't sign with a record label, you're not getting on the radio. If you're not on the radio, you're only going to be so big. Though the radio has changed in all these genres very much with freaking apps and music and, you know, streaming and all that stuff. Yeah. Country music radio, however,

is still alive and well on the old radio dial. And so country music folks still listening to the real, the real radio. Sure. So it's just the realities of what it takes to kind of get that awareness. Though he talked about self publishing, you know, a lot of these guys and we had Coffee Anderson on last month

who was on Netflix, and still he did sign a record label here recently but hadn't done it for 10-plus years independently and does very, very well. Sure. Very well. And never had a record label, never was on country music radio. But to take that next step, even he recognized that he got a pretty sweet deal, I think, as far as sharing assets and things like that.

So he didn't have to give away his whole brand. Like some of these guys early on have to kind of sign deals that may not, you know, be wonderful long term, but it's kind of like just what you have to do in the business. Sounds like, dude, you're about to punch your ticket to Nashville, dude. You got all these guys giving you industry. Hey, we're getting ready. Now you see the

method to the madness. Sure, man. We get to know about all these industries and then you never know who they're going to introduce us to. You could be. If you're in Nashville, hit up Ryan Alford. Yes, in Nashville. Yeehaw. Yeehaw.

So we do have some social holidays. Sure. As we always like to talk about on our weekly marketing advertising news. I'm ready, dude. What are they? Some of the ridiculousness of them. Some of them are serious. And yesterday, I think we usually don't go backwards.

We're going to go backwards because yesterday was International Podcast Day. Okay. Pretty relevant. Absolutely relevant. I heard that someone is climbing the charts on the podcast recently. Yes, yes, yes. Hey, that's a clap out to all our listeners. And hopefully they keep listening and growing because top 25 on Spotify, business.

Top 100 on marketing on Apple. So climbing the charts. We are number three in South Korea in business. I have no idea why. Number three in South Korea in business. Sure. As long as it's not North Korea, you're going to be good, man. You're going gonna get dennis rodman and kim jong un inviting you to uh to uh radcast live from north korea charts like from places and like they're like all over the map we're like top 100 like seven countries but the one that caught my eye was number three in south korea so everyone out there in south korea i don't know anyone in south korea, but we appreciate you listening. We do. All the listeners in Seoul. Yeah. Seoul, Korea. Yeah. Congratulations. Yeah.

That's cool. Hey, it all started going up, but I told, I think Joe or Sean this, I was like, you know, when y'all came on the show, the numbers just started popping. Okay. That's great to hear. Unless those numbers start coming from North Korea after today. They might. I'll drop it. Keyword listening. We don't care where you're from. Just listen, all right?

Yes, yes. Today, you know what today is? It's the International Day of Older Persons. Okay. Okay, boomer. Damn. Dabbing on all that. It was like senior citizens.

What's the difference between that and senior citizens day? Is it just older people? Older persons? Older persons day. Does that mean like it's for me, like depending on if you're in a room and you're the oldest person in the room? Yeah, hold on now. That's very like debatable what an older person is. Yeah, I think what you just said.

Like to my kid, like, like you know his brothers are older and i'm grandpa sure yes it's about five year old you know what insult i hate is when i mean it's funny but when people call somebody old because that's like you have no control over that when someone's like dude you're old and it's like sure okay uh the fragility of time has uh taken over my body at some point yeah when you stop time let me know i'll get on with that you're old it's like okay yeah i guess like what do you so uh i don't know what the difference is or what that means but it today is the international day of older persons and um it's also another day oh and uh i i'm not aware of this one, but if you are in this genre,

you're probably very aware of it. Fetish? This fetish, I would consider it a fetish. World Vegetarian Day. Okay. Have a lot of fetish with produce. There's a store in town called Green Fetish

though, right? Yes, there is. And it is vegetarian based? Yeah. Okay, alright. That could accidentally work out. I guarantee you, if we pulled out social media, there's something on their Facebook or whatever on World Vegetarian Day.

I hope so. I like how you said pulled out social media like it was a dictionary or something. You had to go pull it out. Smartphone, you pull it out. You know. What do you, yeah. So WorldVision, I'm a meatitarian. Okay. You only eat meat.

Only meat. Only red meat. Only red meat. Uncooked red meat. Uncooked red meat and lots of protein. That's why you're so jacked, bro. Hey, dude. You you gotta keep it going but the uh the uh but in all seriousness i'm i could never be a vegetarian dude i'll get guac bowl

i'll get veggie bowls from chipotle sometimes man i'm not gonna front i don't i don't mind a good salad i like a good salad okay but but not your main with a big 10 ounce ribeye on top of it Okay, but not your main. With a big 10-ounce ribeye on top of it. Sure, sure. He's all about gains, dude. He's not trying to get cut, man. He's trying to get swole. Just swole.

Swole versus cut is a whole other dark section. There's no cutting around here. Just adding. No, but World Vegetarian Day. Happy World Vegetarian Day. I have some friends that are vegetarians, and God help them. It's a great fetish to have. It is.

Great. Oh, gosh. I can't drop it. It's also, there's three. That's why all these are bullshit. But there's a third day today that's International Coffee Day. Oh, hell yeah. And that's a little more universal.

As I drink my Alani New energy drink. Okay. I don't drink coffee. Sponsor them. I should say I will drink it occasionallyani New energy drink. Okay. I don't drink coffee. Sponsor them. I should say I will drink it occasionally, but not regularly. Everybody's going, oh my God,

how do you not drink coffee? Here's what I would say. Coffee is, I became one of those people older in life where it's like, don't talk to me until I had my coffee. But like,

it definitely works. So much so that I don't partake in hard drugs, but if you drank three cold brews in two hours, I don't even know why you would pay for Coke, honestly. Because like... I could scale a building if I did that. You know what I mean?

Coffee's dangerous. I could... You know, I'm so desensitized to caffeine. I think I could drink seven Monst monsters and honestly probably take a nap. It's not good. I got to desensitize. Sure. I feel it.

It's enough. It gives me a little perk. But I drink too much caffeine probably. Heck yeah. Seven energy drinks a day. Is that true? No. But like two.

What is the motion? Two is the limit. I probably had four or five in a day before. You know what? I didn't feel... I just felt weird. It's like weirder than normal. I had three cold brews one time and I saw the face

of God. I did. I don't know if that's a yes or a thankful. I don't know. I love God, but I don't want to see him when I'm drinking energy drinks. I fell close to death is what I'm telling you. My heart rate was, I was doing cardio at all hours of the day at that point. Yeah. According to my heart, I was.

Oh, yeah. Like beating through your chest? Yes. See, caffeine does not, it might raise it, I'm sure. Well, no, technically, no matter how used to it, you are. You are raising your heart rate. Okay, well, I don't think it does. I'm like, literally, my pulse feels exactly the same.

My resting heart rate is like 44. Brag. Massive brag. But like, so I'll have one energy drink. It might be 48. You know, like it doesn't go up to like 80 or something. Sure. Again, I've had a near-death experience from coffee.

Just coffee? I wonder if you took something else that mixed with it. I can't promise the barista didn't spike it. You know what I mean? You got to watch out for your old barista. Some Sudafed in it or something. They watch. They are monitoring the tip jar at all times.

So if you don't tip them, Sudafed might be going there. Barista. Shout out to my caffeine's. Tomorrow is name your car day. Okay. Cool. I mean, once you've done it, though, you don't really get to celebrate anymore right unless you got a new car yeah or do you name it a different name every week or every month or

i don't know every year i can't get out the time of year what's your car's name dude do you have a car name no no like i honestly have never named a car sure that's ever and i know that people do and i like this is like a transformers thing you know what i mean like my car is straight up optimus dime dude it's a it's a dime bro so i think we should name our cars tomorrow okay i thought mine is optimus dime bro it's like it's like a transformer but it's like a it's a 10 out of 10 i I need something like a, some playoff, like boss hog, like a,

I don't know. Boss hog too. Yeah. I don't know. The general Lee, like, I don't know from the Dukes of hazard. Sure.

You need, I need like a cool name. Like the, I don't know. I can't think of it. The Mitsubishi. I'm going to call my car the Mitsubishi go on, even though it's not one.

The black stallion. Mine's all blacked out, blacked out Range Rover. Mine's all blacked out. And it's not a Range Rover. Cause I'm not to call my car the Mitsubishi Gallant, even though it's not one. The black stallion. Mine's all blacked out. Blacked out Range Rover. Mine's all blacked out. And it's not a Range Rover because I'm not cool. Hey, you don't have the matte black, though. I don't have. I just said it wasn't cool.

And now you're going to double down on how uncool I am. Matte black. No, I like my car. But I don't name. No, I don't. How about Monday's national techies day cool every time i'm on you set me up to call people nerds man every time bump setting spiking sorry to all the nerd techie uh whatever

whatever nerd you identify it damn it dude dude. I'm going to leave now. National Nerd Day. No. I don't think he's a nerd. Is Elon Musk a nerd? He might be a nerd, but he is a nerd. He's like the rock star nerd. Jeff Bezos.

All the nerds are the wealthiest people in the world. They're still nerds. You know what I mean? Well, I think they're okay with it. Sounds like we have differing opinions. I kind of like nerds because they're sounds like we have differing opinions i kind of like nerds you know that because they're smart and i like to surround my people self with people smarter than myself sure you know it's not a hard job i don't need to be around nerds everybody is smarter than me

so anybody i'm around is i've been surrounded by somebody smarter than me well we'll we'll celebrate national techies day in your honor okay what are you gonna do uh Well, we'll celebrate National Techies Day in your honor. Okay. What are you going to do? You know, we'll get like a box of nerds and, I don't know, pour them around, put them pop rocks. Nerds ropes, dude. You had pop rocks before?

Like the pop in your mouth stuff? Yes. It's older person's day, and I'm an older person. Yes, yes, yes. This is true. All right, moving to our news. That felt like a lot of news, but moving to our actual marketing and advertising news.

Everyone that comes here for clinical marketing discussion. Clinical marketing. I don't know that anyone does anymore. They've really been listening. We're just going to tell you. The social holidays is important because if you're planning out your social media calendar for your clients, you need to have those important holidays.

100%. You need to get your techies post out. You should have already done your international coffee day. If you're a barista and you haven't put it up on your feed or whatever, screwed. If you're a barista and you haven't put it up on your like feed or whatever sure screwed you're old if you're an older person you probably like coffee yep coffee is technically vegetarian you can triple up right there celebrate three holidays at once very good i like it so our first article today comes from marketing dive marketing dive.com today's podcast brought to you by

Marketing Dive. They have some great artists. It's one of my favorite places to get news sources. Go give them some love. Go give them some love. Whatever traffic we drive there, we expect a 3% back Marketing Dive. Unilever

has started a new program where they're donating towards companies, startups. So Unilever owns a lot of brands, packaged goods, Dove, Axe, Lipton Tea. They all run together, right? Axe, bro. Axe, bro. I got my Axe body spray. But they know they're getting their ass kicked by a lot of direct-to-consumer brands like startups.

So they're starting a fund to try to purchase these startups, especially ones that are leveraging social commerce. You familiar with social commerce? This is one of our – Yeah. Let me say, if you come here for the clinical stuff, go back to last year's November Rad radcast where josh and i did up and coming trends and social commerce was number two and it's blown up this year so it has come true and uh shameless plug go back and listen to it you're a little late but some of them still still uh hold value you just went rain man on the episode number you went through the catalog oh yeah and pulled that out

we're like 200 episodes now i'm like really like think through it but but in all seriousness they're unilever is seeing all these companies pop up and they want to own them own them they want to control all of them and they see these brands and we're working with one prat daddy.com sure is uh the leading crystal jewelry seller in the u.s i could say that spencer and heidi are doing a great job and they crush it with social commerce they do lives three times a week some weeks where they literally go on and they have like a little studio and they have their their jewelry and heidi's showing them and spencer's showing them and they almost sell out every time they's showing them, and Spencer's showing them, and they almost sell out every time they do it.

They go on for like an hour, and so they're crushing it. And so it's the QVC effect, baby. It's like someone's selling it, you know, online, live. They feel like they're engaging with them. They see it. It just creates this swell, and it's working. Sure. YouTube was like to recreate movies and TV, It just creates this swell, and it's working. Sure.

YouTube was like to recreate movies and TV, but now it's all about recreating QVC is what it sounds like. It sort of is. QVC's doing well too, as I understand it. They were well positioned for this, other than the fact that no one has TV anymore. So you're saying that a smart move is basically have your own version of qbc with your product yes here's what you do no matter what you sell set up an e-commerce store and at least twice a week on instagram or facebook depending on where

you have the most audience go live with product that you're selling yeah demonstrating talking about it storytelling you, whatever that is, make it engaging, whether you go on for 10 minutes or an hour, and you're selling socially. So people are kind of getting that interaction that's a little more edutainment. Okay, yeah.

Ding, ding, ding. I think I made up a word there. Someone's already copyrighted it, I'm sure. But edutainment. And it's working, man. People start buying that shit. And it's how you get people engaged with the brand. It really crosses a lot of bases, but it does sell really well.

Okay. Unless if you've got a good product. Social commerce. Social commerce. Live social commerce. Can I sell dime bags? Don't answer that. Don't answer that.

Okay. Next article, also from Marketing Dive. So C4 Energy Drinks. Look, as I drink my Iolani new, this is going to be the energy podcast. Yes, man. Okay, hold up. Keep going, but I already have a complaint, man.

Okay, I've got a good story. I do drink a couple energy drinks a day. Someone's going to text me and tell me they're killing me, but look, we all have to have some vices. If that's only one of a couple, then hopefully I'm okay. That's one of your ten. One of my ten vices that's my if that's only one of a couple then i hopefully i'm okay that's one of your 10 one of my 10 vices but in all seriousness c4s kind of sucked like their energy drinks have yeah but they finally have gotten better because the flavors have gotten a little better okay and they've got a new uh starburst fusion flavor and they're doing a pop-up truck and lots of

digital content so they're playing up this partnership so to speak the flavor meets the energy company and let me tell you as someone that likes starburst flavors i'm pretty excited about this and alani new you need to get some cherry slush in the stores because they don't sell it in the gas stations today's podcast brought to you by c4 and alani new. But serious, you know what I do have coming for Milani New? I don't. I'm doing so much marketing for them right now. Witch's Brew is the new flavor for the holidays. They sold out online in like 10 seconds, but I found it at the vitamin shop. Got two cases coming. If we would be having one right now, we definitely want our Halloween edition, but a caramel candy apple something

i don't know i haven't had it yet but i'm looking forward to it i might mix it with this slushy cherry dude hook them up where are you guys at i want to do i know i told her i'd be their first male influencer it's a it's an interesting for women dude that's a great market spot though i think yeah they can you know switch up, I want to know. Come on. But anyway. Go ahead. What I would say about C4, that's like the most, you know, most energy drinks are like

Monster, Red Bull. C4 is just that's literally an explosive device. You know what I mean? That's like the most aggressive name ever. Like, what's up? We're an improvised explosion, dude. It's like my heart is already concerned about the amount of caffeine i'm taking and then it's like c4 dude we got nuclear warhead energy bro

the radiation will kill you we'll blow your heart up see that's a military weapon yeah it's it's also probably one of the most well-known and a lot of the purist bodybuilders don't like it because they kind of sold out and then you buy it like walmart now but like everywhere you go you see it so but it is probably the oldest one of the oldest energy slash nutrition companies i mean they make protein and all kinds of stuff imagine getting pulled over by the cops so if you're a bodybuilder and you have a trunk full of them and the cops like do you have anything in your trunk it's like got a bunch of c4 back there yes yes i i i i got lots of cases of c4 in there

damn dude have you tried the iwani witch's brew that would be funny border patrol or you get it to uh yeah at the airport don't don't say that what's in there i've got my c4 workout pre-workout what what oh no dogs are coming flying tsa agents coming over he's he just he just did a somersault ninja style over you know some kid just to take you down. You're saying C4 is not TSA approved is what you're telling me. No, no C4 allowed through the checkpoints. I know what it seems like, but I got the good kind of C4, guys. It's the new flavor. It's the newest.

I got some BSAAs in there. I've got some C4 and some creatine. I'm like, whoa. All i'm taking the taking you in the back room here the new flavor machine gun cherry dude don't yeah i don't know what the flavors yeah you get a one the surefire way to get a complete pat down in the back room anyone looking for a good pat down you know go to the airport and say you got c4 in your book bag right we can just agree though that's like the most like hardcore of the energy drink Looking for a good pat down. You know, go to the airport and say you got C4 in your book bag. Right?

We can just agree, though. That's like the most like hardcore of the energy drink names. It certainly is. Moving on. Facebook. You can now watch reels. So, you know, reels. Yeah.

Instagram reels. Instagram reels. And they have them on Facebook now, too. Facebook reels. I don't know if they're calling it that, but I think everything's starting to kind of come together with Facebook and Instagram. You can now watch them in your news feed. Reels.

Cool. It's funny. Like, anything that says how far behind I think they are, when you see Reels,els like in an article, within seven words or one sentence, TikTok. They're equivalent to TikTok. It's like they cannot not be associated with TikTok. Sure.

My favorite is when people, because they do it anyway, they just upload the TikTok version to Reels. With the logo? Exactly. It's like, what is there, a bigger slap in the face? is when people because they do it anyway they just upload the tiktok version to real so it has with the logo exactly oh yeah it's like what's their bigger slap in the face and you know you're furthering their brand even supposedly kills your algorithm though like they do really yeah they they have like literally when they have image readers and if they see that they'll fucking crush your numbers really yeah i stopped doing i think i was doing that inadvertently with some of our content it's like we need to take that off.

Okay. I love it. I love the pettiness of like, look, we're going to steal your technology, but we're not going to embrace it in any way. How often do you check TikTok a day? TikTok is, I have to be in a mood, but when I am there, I'm there for too long. Getting the vortex. Sure. I think it's the most entertaining yeah it is but it's kind of annoying too sure I can only like I can I can mindlessly scroll Instagram yeah and it not kind of like

overwhelm me I get fatigued with TikTok and i don't know if it's my age uh you know well the problem is and i get down the rabbit hole too like i'm like oh i thought it was two minutes and it was 20 like but it i get fatigued from it i don't have an interest of coming back to it for a little while sure something i realized is uh the plagiarism aspect of it where it's like i'm copying a trend so you'll see a video and you're like that's funny then later you'll see the same video but somebody else did it and then you're like wait who actually thought of this but both of them are doing very well so there's a lot of copycat syndrome going on there you know what i mean oh yeah well i mean

they every if something goes viral it's like and I guess that's the whole nature of like the dance challenge. Like everybody's doing the same dance and I'm like, okay, whatever, you know, like compare which one does it best. Not the innovators platform. It's the copycatters. It's platform.

Very much so. Unless you see the first one of whatever it is, but how would you know? You wouldn't. In fact, if someone's bigger than you and does it. Yeah. It's like you're immediately relegated.

100%, dude. Scrolling to the next one. The great point, though, about, yeah, anytime you say Reels, five words away is going to be TikTok. Yes, every time. Never not. I would love to see the real numbers comparison like yeah of reels versus tiktoks now it's not apples apples because instagram has so many other features

sure tiktok is kind of one trick pony to a degree yes you can edit a billion different ways i'm not knocking i like the platform not fucking busting on the platform but like Instagram's got you know a blend of seven things you've got lives and I know TikTok has that now but you have reels you have posts you have stories you you know what do you think from branding perspective like all these places are trying to become like conglomerates but it's like you almost have your opinion of what like when I think of Instagram I think of like photos and maybe some videos like I feel like people, I think of like photos and maybe some videos. Like I feel like people are less accepting of like these new outside edition because like that's TikTok's thing. And then, but if TikTok started adding like pictures, you'd be like,

wait, that's Instagram. You know what I mean? Like I have a philosophy on this that's probably a little different. And that's the high tide raises all ships. If TikTok didn't exist, no one would care about reels. And if reels didn't exist, TikTok wouldn't keep innovating. And so they're all feeding into the content frenzy. Yeah. And so thus they're helping one another.

Even though they see each other as competitors, let's not lie. Yeah. They're competing for ad dollars now. You know, TikTok is getting there. They have an ad platform that's getting better and better they want you know brands ad dollars there and personal brands yes you know just be spinning ads so they certainly see each other's competitors but i would argue that again the reason we have this ferocious desire for content is because there are so many of these platforms yeah and so they all feed one another

sure makes sense do you think that consumers are turned off by the fact that like it'd be like going to chick-fil-a for if chick-fil-a started having hamburgers you're like well i'm not gonna get a chick-fil-a for a hamburger do you think people see this and like let's i'm not gonna go here for that i'm gonna i'm i will never stay here for that i'll always i think the gen z Zers that are stuck up and look at things that way. And anyone, any millennial, Gen X, whatever. Anyone that's huffy-puffy about that. People that I don't like very much. Certainly there's some.

They're like, oh, it's just not MO. We're going to do that. And then everyone else who doesn't give a shit but just wants to consume content, they're exploring them. They don't care. I think we're starting to differentiate. If I see the exact same video on Reels that I saw on TikTok,

if the algorithms start lining up and the content you're looking at is the same, then it probably is an adding value. But there's so much of a built-in base with both of these platforms now you know millions and millions of people so you know they're still purists out there i'm sure that are like oh just gonna do it here but you know yeah so i don't know the uh playing down that avenue okay Okay. You know, we talked about the ability to start sponsoring trending content by brands.

But there's now a study that says brands have to be really careful to having too much proximity to content that may not on the surface seem bad.

But the example they used was like something like a pimple popper video, which gets tons of views, but it's kind of gross or whatever. But engagement alone is not the variable for success for every brand. And that stuff that may just grab all this attention, it's not good for the brand because it actually gives a negative, like deep-seated mental aspect. And I think it makes it hard for brands.

Certainly you can kind of get there with that. It's kind of gross, whatever. But there's other things that may not seem advertently negative, but are causing, even though it got all this engagement people kind of can't look away kind of like you know like you know seeing a traffic accident and you like you don't necessarily want to watch but it's like you can't look away same kind of principle here you they get this mental association with it and so there's a study out that shows how negative it's like really bad for the brand. Okay.

And so it's making it really complex for brands to know what types of content to then associate with. I was about to say, it sounds like it's going to make people extremely cautious to do branded content to a degree. Yeah. Well, it's kind of like, you know, the pendulum keeps swinging. It's like brands create their own shit. It's not real great. They partner with stuff because they don't want to create their own stuff and they want to get more engagement.

But, uh-oh, wait a second. Make sure you're doing it with the right stuff. Sure. What do you think the solution is? The solution is to hire radicals so that they can find the right context for you for your brand. Okay. I like that one.

I like that one. Shameless plug. But in all seriousness, it is about context and making sure that like thinking through exactly and understanding consumer mindset for certain types of content. And that's not an easy thing to evaluate. And like, there's not like a perfect,

you're not going to get it right every time, but it's super important that you do. Yeah. But if you like Coke or something, like literally everybody in the world knows it. It's got such a, like the demographics probably not so clear and understandable as like C4. You know what I mean? Boom. That should have been their tagline.

Boom. Go boom. That's the sound your heart makes when you drink this palpitations pal palpitations pal p-o-w palp with well there's another one like the best acronym either sure pal that's hilarious yeah go pal uh so anyway you got to be careful with you know so you know the male karens we got to be careful of the association with that sure that's fine dude if this is your way of getting rid of me um on a podcast uh no i hear you on that one for sure yeah that's i feel like from a comedic perspective sometimes there's stuff where it's like i don't want i wouldn like from a comedic perspective sometimes there's stuff where it's like i don't want i wouldn't want a brand associated with this anyway because it would be

the like the same way brands don't want stuff i wouldn't want a brand associated with like certain things art or something yeah people you know it's art by the way it is art it's art it is art it's art the uh the fine line of content and branding uh so a company has raised 10 million dollars they're uh creating a dashboard for virtual meetings so i.e like a zoom okay or uh webex so uh that tells you when you've talked too much over the call. I think it does like a percentage, you know, maybe of the how many people were on. If I'm guessing, I don't know the entire algorithm because I didn't come up with it. But if I had to guess, like if it's a 30 minute call and there's six people on the call. Yeah.

Maybe it's telling you if you've talked too much because you might be wearing people out. Sure. I would say that most meetings, the fact that everyone showed up and talked, they've already talked too much because you might be wearing people out. Sure. I would say that most meetings, the fact that everyone showed up and talked, they've already talked too much because there's a lot of really boring, bad meetings where people talk just to... There's too many meetings, period.

It's like there's a lot of them that could be emails. Sure. I can agree with that. Yeah. Oh, fist bump. Yes, yes. Meeting fatigue. Yeah.

Could this have been an email? email okay then why are we meeting sure what well am i talking too much okay it's like very passive aggressive like that the robot is just like you're talking to but okay some people would have i could see someone hyper obsessing over this like oh god my boss ralph is gonna think I'm talking to him. No, I'm going to get this AI dashboard up. Oh, God, it says I'm one minute over. I'm being fired. Yes. Yeah, it's interesting because it gets people to be probably more deliberate with what they're saying in a meeting situation, which is good.

You like that. I like it. But also, if somebody is carrying the brunt of good ideas, then you would probably want them to keep talking and not feel like, you know what I mean? Some people have really good points or they're on one one day and you're like, all right, I'll listen to what this person's saying.

So we'll see. We'll see how that goes. I don't, I, uh, I might bring it up. I don't know how much it's going to cost if it's like a free add on, like to just test it out.

It'd be kind of funny. I'll put it on people's like, and they don't know it. I'm going to be like. That's hilarious. You're going to get knocked. Shock-locked. Well, it'd probably feel like you're on the Around the Horn

or some ESPN show where it's like crossfire. Oh, God. So Coke is unveiling a new global campaign, their first in a few years. Finally. Everyone's been clamoring, waiting for it. Their sales have been stagnant, you know, because what the problem is, you know, you've had everybody home in a pandemic

and not going to places, movies, all these places, entertainment, football games, where all this coke gets drank. And so their sales numbers have been off. And so they're coming out with a new global campaign called Real Magic. That's their new tagline hell yeah dude tell me all about it yes it's real magic a little dichotomy a little play on words there okay you know because magic the magic is real nice so uh they got a new spot out and um you know it didn't feel magical to me. There it was, folks.

It was very well produced, let me say this. Okay. Graphics, awesome. The visual content, awesome. All the mechanics, lovely, lovely spot. High tech, CGI, all kinds of shit going on. But it's like the kid's playing a video game and he he's in an esports tournament all these kids are playing this fighting game he grabs a coke

takes a sip the character in that he is in the game becomes aware of the people of the kid drinking the coke and puts his axe down and makes peace with all the other characters in the video game. Because he drank Coke. Because he had Coke and it was magic and you're only one Coke away. That was like the line. We're all just one Coke away. From putting down our fake digital weapon and turning this fighting game into a chat room. Yeah, exactly.

These kids are there to button mash. The whole fun is playing. into a chat room yeah exactly like these kids are there like button mash and like you know the whole fun is like playing and it's like it sounds like they're instead of real magic it's like taking away the real fun of the game exactly the whole point of the game is that there's i just don't why is this we got to make all these statements everything has to make a statement you know and maybe i'm just taking it that way like no 100 but it has to be you know a statement oh like in the video game shouldn't even be fighting what are we teaching our kids like like oh god okay uh they dave chappelle had the one thing about during 9-11 mtv called jaw rule and he was playing around like oh thank god they called jaw rule during this trying time thank you dude with the world in crisis bro thank god coca-cola made

an ad to bring peace virtually to the e-gamers bro thank good it's like there's actual like warfare and they're like yo but this is like a metaphor like what's going on in the world. And maybe if we all just drank Coke, like. We'd all be better. You know, I understand I've been in this business for 20 years. And, you know, reading it, though, is like it's hard not to be cynical in this. Like we've updated our logo. It's called the Hugging Coca-Cola logo. It wraps around the bottle in a unique way.

It hugs the bottle. And it's the hugging logo. The pandering. Of the Coca-Cola. And we've got this new campaign. You know, we've known in times that, you know, what really brings people together is a Coca-Cola and it's really, it's, you know, there's, there's this part of Coke that's outward and going, and there's the secret sauce of Coke. And I'm like, it's, we've come out with real magic and i'm like i'm reading this and i'm like eye rolling the whole time and like i've been in the business and like we're never gonna work with coke by the way for after this but like every other brand i think we're gonna but it's like just get over yourself sure like you know like make you make a delicious

product i love coke zero my favorite like soda but like you're not hey man i'm having an internal crisis i got uh furloughed it's like hey man i can't pay rent it's like hey brother have a coke don't worry about it yeah it'll be fine but you know these people and i get look these people have jobs they're trying to make the brand relevant they're trying to sell more coke that's that's the american way like i don't have a problem with that i'm not cynical cynical about that. It's just like, I read this stuff and I'm like, do you really think this is how people are thinking about this? Like,

this is really what, you know, the justification of, that's what I'm saying. It's like, Oh, real magic. When you watched it,

I watched you watch the ad and you said, I have to, this is ironic. I have to watch an ad before I watch the ad and you said i have to this is ironic i have to watch an ad before i watch the ad yeah yeah that's the state of the world we're living in it was i was like i'm just trying to play this ad to it's going to be informed for the show sure and i'd watch a 20 second ad to watch the commercial the actual ad yeah which by the way this concept as you talk about it matt like literally every product product in the world could be like this like yes someone pulls up mr clean or whatever and i was just watching it thinking like okay if this is like years of war like uh freaking what's like one of the most violent what's like super violent video games like black

ops like yeah you know like they're gonna put their guns down they're not really fighting one another do you the irony is so rich though there's like actual violence going on in the world and it's like yeah but we stopped the not real violence it's like yeah the esports violence we're gonna get rid of that it's like anyway my lawyer said don't talk anymore so yeah he did i got buzzed in the pocket. It was like, X-Day, X-Day. That's all our articles this week. Great, man. It's been a wonderful time. Anything on the horizon?

Dude, sure. The Joey Thompson show? Yeah, I just shot a video about emo men when they grow up in a graveyard this weekend and uh we spent all day in a graveyard dressed uh like emo men and uh what's an emo men uh like i'm like i'm you know like emo kids that are like sad e-boys do you have you heard of e-boy from my tiktok guys yeah all right it's basically e-men so let let's take e-boys for e-men. Okay.

And so it's got a bunch of nostalgic references for people who are in my age range, around 22 or so, and of sad boys. Sad boys. Sad boys. Kids. Yes. Spoiled kids. It was described as like a sad version of Napoleon Dynamite, basically.

It's very like deadpan emphasis on dead like yeah obsessed with morbidity but not really like you know as sad as they pretend to be i got you so sounds like a real hit i think it's gonna be great timing with halloween i really do is it scary or is it funny? It's very funny. It'll be edited in silly ways, but it's like basically these guys talking about how bad their lives are. Some people have a fascination with morbidity, again, just because they want attention, really.

Yeah. So, you know, these guys hang out in the graveyard and say sad things and get stick-and-poke tattoos. You know stick and poke tattoos oh yeah of jack skillington from tim burton's nightmare before christmas we're hitting every every uh stereotype we had our last thing i'll say is because you feel weird about shooting in the graveyard right you're like uh should i be here and uh one a little kid was walking by he's like mommy it's a vampire it's watching like little kid was walking by. He's like, mommy, it's a vampire.

It's what she got. Like literally a kid walking by? Yeah. Their family was walking by. They didn't look like they were trying to see a dead relative. It looks like they were destroying me. Mommy, it's a vampire. And this other guy rolls up in a minivan on us. And we're like, oh, this is like the Undertaker or something.

He's going to kick us out of the graveyard. He's like, hey, man, me and my family, my kids were geomining, which I don't know what geomining is. It's like Pokemon Go or something. He goes, yeah, there was geomining. And we said, what the fuck is going on over there, man? We got to see what the fuck y'all up to, man.

And I was like, hey, I'm in white face paint. Filming. But I was worried I was going I'm in white face paint. Filming. But I was worried I was going to get in big trouble. And the guy was just like, the kids were young, too. He's like, what the fuck's up, man? I was like, okay, man. What's up, dude? Well.

That's it, man. That's all that's going on. It sounds like a lot. There's other stuff. There's always videos in the can right now there's three different ones so that's cool working through content nice and getting ready to shoot some content for you guys next week yes some seasonal halloween nice content very good looking forward to it well you can keep up with joey joe and sean online you know where to find

them tiktok youtube instagram joey thompson what's what's your handle on everything uh what's your and Sean online, you know where to find them. TikTok, YouTube, Instagram, Joey Thompson. What's your handle on everything? Where can everybody keep up with Joey Thompson? You got all your stuff out there yet? Joey, Joe and Sean was Joey Thompson comedy. So that's where the personal brand became the group brand. Okay.

So we're working through those dynamics. Sure. Yes. All right. Fair enough. Fair enough. brand okay so we're working through those dynamics sure yes all right fair enough fair enough look up joey thompson you never know what you might find you know that's actually true that's better what it is we're at the radcast.com search for all the content search for unilever search for real magic and you'll find all the highlights from today. I'm at Ryan Alford on all the platforms. We'll see you next time. Yeah. On the Radcast. To listen to full episodes or to contact us,

visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.