Right About Now with Ryan Alford - Weekly Marketing and Advertising News, October 15, 2021: How Marketers Prepare For Halloween

Episode Date: October 15, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest Transformational Life Coach, CEO of Cast Centers, Coach Mike Bayer! Upcoming guest Richard ‘RB’ Botto and Mr. Bruce Buffer. Talks Social Holidays World #GlobalHandwashingDay, #BossesDay, #FoodDay, #EndPoverty, #CleanYourVirtualDesktopDay and more...Take a look at this week’s biggest marketing headlines:RAD Heads Back to Theaters for One Night to Celebrate 35th AnniversaryHALLOWEEN KILLS - In Theaters & Streaming Only on Peacock TODAYWalmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game' - 111 Million Views in first monthHeinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kitsExclusive: Red Hot Chili Peppers ‘Almost Done’ With First Album With John Frusciante Since 2006Mindbody acquires ClassPass in all-stock deal and secures $500 million investmentBlue Origin successfully sends William Shatner and crew to edge of space and backIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

If you didn't listen, this week's episode with Coach Mike Bayer. He is a transformational coach. He doesn't call himself a celebrity life coach anymore. So why do you work with you then? I don't know. That's crazy. Do you know what today is? It's National Bosses Day.

I'm going to get my wife a present though. Yeah, you better. You're going to get fired for that one. Squid Game. The most popular show ever on Netflix. 111 million views in the first month. I'm not quite comfortable that my kids know. They haven't seen it.

It just seems a little inappropriate. Walmart and Netflix are opening a shopping... It's a pretty dark movie, right? They kill people to play the game. William Shatner went to space this week. He beat me up, Scotty. Sure. He survived.

He survived. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the Radcast. It's Friday, October 15th, 2021. I'm joined by Mr. Joe Hamrick. Hey guys. What's up, Joe? Not a lot, man. What's going on with you? Hey, man. I'm feeling spunky today. You are? Yeah, I am I am Okay A lot of spunk You know

I don't know Spunky Brewster I'm feeling jazzy You remember Spunky Brewster? I do Punky Brewster Oh yeah I call her Spunky Brewster

Because she was spunky She was spunky Sure And punky She grew up and made a documentary About her time doing that Yeah Her name is Salil Moonfry

Wow That is way more than I know about Spunky Punky Brewster. Spunky Punky. I enjoy saying that. Ben and Jerry's flavor, right? Yes. It's our weekly advertising and news

special and hey, if it's radical we cover it. So we got a lot happening that's not just marketing and advertising news today joe okay and first and foremost because i don't know if you got to enjoy this and it's become my theme song when i get home from work okay and now it's time for the red house with i have a bluetooth speaker now that I play when I come home. Burst through the door?

Yeah, burst through the door. Hey, I'm here. And everybody's just like, who cares? Dad's home. I am going to play that. Maybe every week. I mean, if Brewster Buffer gives you an intro, you kind of have to, right? It's pretty solid.

We all like it. Brewster's awesome. But we've had a good week at Radical. we've got some new clients in the house the good for company good for water filters is what they're starting with they are good for water filters they do they do water filters and filtration systems okay so it's uh a new client they're out of houston i spoke to victoria about that yesterday yesterday. We're going to maybe try to do some stuff for them. They want to get zany. We're going to get zany.

They're ready for radical. Are they though? I don't know if they are. We're going to run some things at the flagpole and see what happens. Talking with Kolokoff Caviar. Really? Yeah, a caviar company out of LA. The best caviar in the US. Of course, caviar company out of LA. The best caviar

in the US, I might say. Of course, it's not from the US. Is it Russian? Yeah, the type of caviar, yes. It's all Russian. Is it a setra? They have one of those. They have all kinds of categories. I've had

caviar, but I don't consider myself a professional caviar eater. Sure. Those I've had caviar, but I don't consider myself a professional caviar eater. Sure. That's pretty rare. Yeah. Like, you know, sometimes been to a few parties. It's their –

Professional caviar eater. Yeah. But now we might be because if we start working with them, we're in the final discussion. So I thought I'd bring it up and, like, manifest it to happen. They sell, like, some of the best food, like Wagyu beef, like A5 grade. So we get all this stuff. We're going to cook and eat and shoot, and it'll be delicious. Oh, yeah?

Yeah. I'm happy to be involved in that. I know. I think we might be bringing you in. Okay. Just to eat. Like, who's that? Don't worry about it.

Don't worry about it. He's here so uh and uh if you didn't listen this week's episode with coach mike bear he is a transformational coach and the ceo of cast centers he uh also he doesn't like to talk about it he doesn't call himself a celebrity life coach anymore he doesn't like working with. So why do you work with you then? I don't know. Crazy. Crazy. Yes, thank you.

Thank you. Thank you for that, Joe. You're welcome. Flattery gets you anywhere. But Demi Lovato spent a week with him when she went through some stuff. Hopefully not before. Yeah, and a few other celebrities and things like that.

He doesn't like to talk about it. He was really down to earth. He goes on Dr. Phil a lot. Coach Mike on Dr. Phil. I'll look him up. Anyway, good episode. Next week, my man RB Bottle. He's the founder of Stage 32. It's the largest

social and education community. Over 800,000 members. I'd call it the Facebook or the LinkedIn of the entertainment industry, especially the camera operator, screenwriters, all of that. So Stage 32,

he was really, really great. RB, we're actually talking with him to do some work for Stage 32. I don't want to jinx it. And if we don't, I still love you, RB. He's cool fingers crossed fingers crossed we'll see but that comes out next tuesday be on the lookout for that

i'll see you next tuesday for that one for sure you will i'm gonna bring you in just for the release there you go we do have some social holidays like we always do and uh last week's with sean we had like the worst like in trying to have some fun and some social humor, they were like the most serious holidays ever. So I'm looking forward to this week's because they're a little lighter. Yeah, I was like, I wasn't prepared. Do you know what today is? Friday. I'm aware.

Okay. We asked, so I just. Global hand washing day. Huh. Because any other day you don't wash your hands. I don't wash my hands at all i don't celebrate that day so yeah i actually probably wash my hands about a thousand times more than i used to yeah i think kovid did that to all of us yeah it's like that and the signs everywhere like oh yeah

like it's funny it's like no shit you're supposed to do it but now it's like plastered on every bathroom all like seven times oh yeah and i guess subconsciously marketing works the hand the big hand washing industry you should see if you can get in with them i know maybe a good one radical hand washing i like it okay oh a little one and a half one and a half uh tomorrow is national bosses day congratulations thank you so bosses like is National Bosses Day. Congratulations. Thank you. So bosses of businesses are just like, I'm the boss. That's what I was thinking.

The boss, like Hugo Boss Day. I don't know if I have any Hugo Boss. Can I borrow some? Yeah. Probably not the same size anyways. Probably not. No. Mine's XXL.

Yeah. You're quite a bit taller than I am. Yeah. Quite a bit. You can't tell that we're sitting down. Mine's double XL. Yeah. Yeah. Yeah. You're quite a bit taller than I am. Yeah. Yeah. Quite a bit. You can't tell that we're sitting down. That's true. But yeah, National Bosses Day.

So I think if you want to be a boss or, but what's funny is it's a Saturday for Bosses Day. Most people aren't with their boss on a Saturday unless you're in like retail or restaurant or something. Sure. Or like your family works for restaurant or something. Sure. Or like your family works for you or something, I guess. I don't.

That's not really relevant. I'm going to get my wife a present, though. Yeah, you better. You better. That's the real boss. You're going to get fired from that one. I got to go shopping after this. You know what tomorrow also is?

World Food Day. Food Day. Food Day. These are like hand-washing day and food day. I don't know if food day. I don't know if it's like, and again, if it's a serious, like people aren't getting to eat and we're giving food away. Like, fine, but that's not clear. It's not clear. It's not clear if it's World Food Day.

Just food. Yeah. So eat food. So eat. I'm going to eat tomorrow for sure. way to like fine but that's not clear it's not clear it's not clear with world food yeah so so eat food so eat i'm gonna eat tomorrow for sure probably i can't imagine a scenario where i don't i do like the hand washing days before food day though yes it makes it only makes sense national toilet day is the day after yes oh don't bring up that now i might give you a sound effect oh boy i forgot last we even have time oh boy oh boy all the way down pause for effect oh i'll get the last little bit of water there perfect oh and you know what I just did? I played up because Sunday is eradication of poverty day. And I just flushed it right down the toilet.

We're going to flush poverty right down the toilet. So this one I understand a little bit more. Good luck with that. That's a tall order. Eradication. I'm going to call it flush poverty. Flush poverty. Yeah.

If you had been working on their campaign. Yeah. Eradication is a little steep of a word, I think. Evil, somewhat. I mean, poverty, though. It's a bad word for a bad thing, I guess. True. So then I'm going to be rich after that day?

Hashtag end poverty. I've seen that. Yeah, I have too. And I kind of can get behind that. I like that better than eradication. A lot of people probably can't spell eradication. That's a bad hashtag. This is true. Yeah, for sure. Moving on to more important, we're going to get straight to the real news. I mean, the the heart we're going to start really with two important topics sure that are really really serious topics and uh the first one is last night was the 35th anniversary of a really you know a monumental movie film i mean just how good it was yeah won some awards didn't it yeah lots, lots of awards. Sure. I mean, and what we're

talking about is Rad. Rad. The movie. Of course. And I'm gonna give lots of claps today. Yeah. But Rad, it's the Radcast. We had to talk about this. I mean. And I was nine years old. Sure. As was I. I believe 1986.

86? Yeah. 86, nine-ish. Yeah. Nine years old. And read the movie bmx bike movie yep uh quite a wonder of filmmaking probably one of the best movies of all time yes if we're being honest if we are um and we always are honest so it's the radcast so yeah so uh last night it did uh showings across the country in theaters fathathom Events, I believe, did that. Yes. And I did not go. Did not either.

I did watch highlight clips and really reminisced in how much I was a badass on a BMX bike at one point. Sure. Not as good as those guys, though. No, no. It was so funny the way they shot it, too. It was like the actor of the movie and then they'd show the guy on the bike and they would show everything but his head yeah or or they

would show everything but the bike they just show him like oh like no no i'm not buying this laurie laughlin's in that oh yes she was forget about that yeah she's still in jail i hope she didn't miss it she went to jail for like you know paying to have her kids go

get SAT scores or something something yeah not great Laurie aunt Becky screwed that one up yes

yes yes so Rad the Movie if you haven't seen it you need to go check it out today's podcast brought to you by Rad

Rad the Movie send If you haven't seen it, you need to go check it out. Today's podcast brought to you by Rad. Rad the movie. Send me an angel soundtrack. Yes. Send me like a signed copy of it. I forget the director's cut. Hal Needham, I believe, directed that. I just read it. I didn't really know that before.

Nice. Thank you. And yes, it is the month of Halloween. It is. All month. It is the month of Halloween. It is. All month.

And you know there's a certain movie that is known for the holiday. Not Rad. Not Rad. To be clear. Could be. We switched gears. Radween. Radween.

Radween. That's great. Radween. I wish I had said that. It's actually Halloween. Okay. The movie, Michael Myers. Sure. You know who that know who that is don't you know exactly who it is very scary oh i mean we had you have to have the music i mean and it's got to play and build the drama it's one of the scariest whatever the first one was pretty damn scary yeah it got a little cheesy from there. A little weird. A little weird.

But supposedly these reboots are decent. It brought back Jamie Lee Curtis. Yeah. Yeah. And she makes it a little more believable because she's a good actress. She is good. She is good. True Lies she was in.

Yep. Great at that. Yep. Yeah. Not in Rad, though, unfortunately for her. She was not in Rad. But she is. But Halloweeneen kills comes out tonight i kind of want to watch it but yeah peacock's gonna stream it okay so and i don't know if i like this i guess it's good for people like me that don't go to movies a lot

but at the same time i kind of don't like that it comes out streaming and in the theaters at the same time cheapens it a little bit yeah yeah i i don't know i don't i don't like that it comes out streaming and in theaters at the same time. It kind of cheapens it a little bit somehow. I don't know. I don't like it either. You want the big movie release and then like... Even if I don't go, I almost appreciate it. But Howling Kills comes out tonight. I might watch it.

Yeah. One more. Brooding. It's brooding. The drama is coming. Brooding. It's brooding. The drama is coming. Dark music. You turned it into like a cartoon ghost. Well, moving on to more serious marketing news.

This is the Radcast. And for anyone that's tuning in for the first time and you're like, I thought this was a marketing podcast. You know what? We give ourselves a lot of freeway here. Leeway, yeah. Freeway or leeway, if it works.

It doesn't matter to us. We're so cool, it doesn't matter. But a certain streaming show that's taking the country by storm. For sure. That being South Korea. One country.

Yeah. Smaller country. Yeah, smaller country. A lot. The Radcast is actually in the top 25 business podcasts. In South Korea? Yes.

Okay. Yes, we are. So we really appreciate any of our South Korean listeners out there. Translated to Korea? Not probably. They know English.

I mean, a lot of them. Sure. So. Sure. Maybe it gets auto-translated. I don't know but hi south korea but it makes me feel connected to this next movie which was a korean original squid game the most popular show ever on netflix yeah 111 million views in the first month of cultural phenomenon that I'm not quite comfortable that my kids know. They haven't seen it,

but it just seems a little inappropriate. I'm going to go ahead and admit I have not seen it. I have not seen it either. We're doing great on watching things. We've seen Rad and lots of Halloween stuff, but not Squid Games. Squid Game. Squid Games.

I told you I was spunky today. You are. Spunky Brewster. You're full of vinegar. I had a couple shots out of our fire keg. Did you get it? No. Oh, man.

You got my hopes up. I know. I was all excited. It's all back order, man. I know. I can't get it. It's like. You got to get allocation.

Yeah, allocated. And they don't even. It's like Fireball should be listening. Like sending us one. Someone. Yeah, allocated. And Fireball should be listening, sending us one. If there's someone from Fireball listening. Anyone that's connected to Fireball, send this podcast. Yep, and we need one fire keg at least. But Squid Game is a marketing phenomenon, and Walmart and Netflix are opening a shopping...

I went in Walmart the other day, and they had sweatshirts and all kinds of stuff. I'm seeing like pretty dark movie, right? I mean, I kill people to play the game. Yeah.

And like Walmart, it's like the everyday family brand in a way. Right. And my kids are like talking about, I'm like, am I comfortable with this? Or am I okay with this? Is it desensitized enough?

Maybe they know it's a game and it's not real, but pretty gory. Nick, it's pretty gory, right? real. It's pretty gory, Nick. It's pretty gory, right? Yeah. Have you seen it? Nick, have you seen it? Nick Weaver is our producer extraordinaire, and he has seen it, and it's pretty gory.

Yeah. Is it appropriate for children? No. No. Exactly. And it's in Walmart. It's in Walmart. Little kids wearing sweatshirts around.

Squid game. It sounds like a kid's video game. Yeah. I love the, from a marketing perspective, that's gold. Like, I love the, you know, you have a show, people actually go and buy merch and be like cultural phenomenon, especially to be as gory as it is. Hey, good for you. It hasn't even been out that long, right?

No. On American Netflix, at least. American Netflix, like six months, maybe. That long? Maybe not even that long. I don't even know if it's that long. I think like six months maybe. That long? Maybe not even that long. I don't even know if it's that long. I think it's the summer. Okay.

Maybe just caught fire recently. Yeah. Last two months, I think it's like blown up. Like every soccer mom's telling each other. Whatever causes the Netflix boom. It's social media, I'm sure. It's on Facebook. I'm surprised there's not some backlash.

I'm sure some Karen is still there. I'm sure there's i'm surprised there's not some backlash i'm sure some karen it's oh yeah i'm sure there's some it's coming right somebody's gonna protest walmart and i i maybe it should be me because i'm not sure what my kids watching it but you know yeah my kids are pretty i don't know they're pretty mature like yeah no we don't like shudder them from things like it's kind of like look i'd rather be straight with them you know then like then gay with them yeah well well yeah that's true that makes perfect hard for me to do but true true true um that was inappropriate i'm sorry i uh you know my kids we pretty much always just let them watch whatever right my daughter grew up

watching the simpsons and stuff like that myself i mean you know with the limits i mean we don't want to watch like human centipede or something ridiculous you know what i mean we're not sitting down watching that but you know they're used to the a little bit of cursing a little bit of that try to keep the sex stuff you know yeah try to keep that away so blood and guts, fine. Sex, no. Sure. That's how you grow up to be a healthy adult. Yeah. There it is. Today's podcast is about growing up to be a healthy adult. Yeah.

Plenty of gore. Yeah. Not sex. Not sex. Yeah. So I like this one. We both said it like, oh, no sex. Like, sigh for effect here as we move on. on heinz is i like what they're doing with their

bottles yeah so uh they've got tomato blood bottles of ketchup playing into the fact that they know it's halloween they know people get dressed up they use ketchup as fake blood on costumes and everything else i'm just to give Heinz a clap. I like what they've done with the flavors of ketchup. Have you seen it? I have not. On the bottles, different things like ranch and ketchup and all kinds of different things.

Really? Hot ketchup. Really? Flavors. I like hot stuff. I think Heinz makes ranch, too, so they have a ranch shirt. A little bit of everything.

Mustard. Yeah. Stuff. 57. Yeah. Who doesn't like Heinz 57? Communists, probably. Al-Qaeda.

Maybe. ISIS. Yeah, probably ISIS. That's why they're terrorists. They didn't have Heinz 57. To put on their goat meat. But I love this. Tomato blood.

You'll see it on... It's your local store You'll definitely see it online at Activation I'm going to order some tomato blood You should order some and then we can squirt it at each other On the next Radcast Make for a good visual effect We'll squirt it at Nick It might mess up the whole episode

That's fine We can mess up the whole episode. That's fine. That's okay. We can mess up the whole episode on our own. Yes, yes we can. And a bit of pop news or rock pop news. Pop rocks. The Red Hot Chili Peppers have a new album coming out. They got back together with their guitarist, I guess in the last year or two.

First album since one in 2006 that I can't remember the name. Stony Markadium, maybe? I think that's it. Ding. The Californication is so good. Yeah. I mean. They have a lot of songs that will probably be played on the radio forever. Yes.

Right. Under the Bridge. That's the first one that immediately comes to my mind. I miss like good rock, know like yeah i don't think there's not really there's who now that no you know no one mainstream no uh greta van vliet maybe maybe i still that's still a little yeah maybe he's kind of gone you know like there's rock bands that are crushing it but they're not really mainstream college college radio band of horses and yeah my morning jacket sure jim james i love me some jim james i don't listen to it much yeah i don't listen to it a lot but like i get reminded of it like in a playlist i'm like damn and i'll and i'll listen to it for a couple days and then

because it's not mainstream i won't hear it anywhere else unless i play it it's not gonna be on the radio no that's uh that's post malone over and over and over on the radio so uh mind body acquired class pass so mind body is the let's call it the software back end of most gyms now right how you go in you sign up it's both the web interface for like clients but also like the back end for gems that are running it okay to pay a subscription you get them and they they purchased class pass which has come into the to the game the last couple years where essentially you know what happens is people don't want to sign up for just one thing anymore right and so with class pass you can buy a bunch of tokens or credits and use them to go take classes at all kinds of different gyms and studios okay it was a great idea but mind body just purchased them for five uh it was

it's a five million dollar investment that they got to make the purchase, but it was like a $3 billion purchase. It was a billion-dollar purchase. Billion with a B. Yes. Oof. Wow. But I'm like, how much money, how well are they doing to be buying up them? For billions of dollars, yeah. It makes sense to have those two things connected.

It does. And I bet you they just wish they had thought of it and done it before someone else. I wish I thought of it. Yeah, me too. That kind of stuff makes me be like, why am I so so stupid why can't i think of something like that yeah because it's simple it's not that no it's very it makes a lot of sense too perfect sense perfect sense like okay i take classes i'm into classes i i should know that people don't want to go to the

same place all the time they want to mix it up and you have all these places and i'm going to aggregate it yep and we did not think of that we didn't think of that and uh they got a billion dollar valuation jeez so uh yeah it's solid solid so a lot's happening in the in the fitness space um finally today you know i want to go out on a serious note. William Shatner went to space this week. I thought you were going to really say something serious. I'm like, okay. Yeah. He beamed me up, Scotty.

Sure. He survived. He survived. I was convinced when Bezos went up, and I wasn't being negative. I wasn't hoping, but I was having flashbacks to being a kid in the challenger that is you know like yeah i do like have i feel like oh god it's just gonna blow up like but no they sent william chatner to space this week and uh he made it back and he was emotional about it i mean this space stuff's becoming real yeah i mean at least seemingly. Civilian travel to space.

Yeah. Yeah, I mean, it really is. It's coming up. It's coming fast. So Blue Origin sent William Shatner to space, and, you know, everyone said beam me up. Everyone made the same. Kind of been waiting to say that.

That's fine. We could do Radcast on the moon one day. We could. We could. Blue Origin, if you're listening, Joe and I would be willing to go up in space to cast Radcast on the moon. From there. Or just in space.

Just in space. The first podcast in space. Wow. I like that thought. And copyright. Copyright Radcast. We came up with that. Yes.

We just copyrighted it. Put that out there. Cool, man. I like today. copyrighted it. Put that out there. Cool, man. I like today. Light-hearted. We're out there. Last week felt a little serious because the social holidays kind of kicked us off on a bad foot last week.

But anyway, there's some other Instagram news out there, new features. But you know what? Figure it out yourself. Yeah, figure it out. No. We hope everyone enjoyed it keep up with joe joey and sean on all the channels look up joe hamrick he's a funny dude look me up friend in the phone book yeah go look in our east side high school eagles uh your book i don't know

if i want don't look at that don't look at that don't look at that no don't look at that you know where to find us we're at the radcast.cast.com. Search all the content. Search Blue Origin. Beat me up, Scotty. And find all the content. And go watch Halloween Kills. Watch it. I'm going to watch it. Sending us out today.

I'm your host, Ryan Alford. You know where to find me, at Ryan Alford, on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.