Right About Now with Ryan Alford - Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The "Brand Game" During COVID
Episode Date: September 10, 2021Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and guest co-host Joey Thompson recap episode with Anthony Ames, upcoming episode wi...th Heidi Montag and big hitters. Talks social holidays #KissCancerGoodbye #911Day #PatriotDay, #DayOfServiceAndRemembrance #HackForChange #VideoGamesDay and more…This week's marketing and advertising headlines:What do Macy's and the Toys R Us brand have to offer each other?Facebook slams U.K. watchdog’s call to sell GiphyApple, Target and Costco among big brand winners during COVIDThis fall, tech companies will try to push private browsing into the mainstreamBarstool Sports will launch a channel on Sling TVThe Gmail app takes calls now, too, because Google wants it to do everythingThe Matrix 4' Debuts First Teaser Footage With an Interactive WebsiteIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Transcript
Discussion (0)
It's like one level below the shirt you really wanted.
Yeah.
And you go there and you think because you get it for $19 instead of $39,
and it's not really what you wanted, you suddenly think you got the deal of the century.
They get looked at that way because they're so big, they make so much money,
and because people are ignorant to the fact of what I said,
that with convenience and service, there's a price.
with convenience and service there's a price i admire people that build a machine like they have almost without anyone really knowing it
you're listening to the radcast if it's radical we we cover it. Here's your host, Ryan Alford.
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 10th, 2021.
Yeah.
And I'm joined by Joey Thompson. What's up, brother?
What's up, man? How we doing?
We're good, man.
I didn't know what today was, so you told me, so I'm glad you're here to hold me accountable hey i'm gonna hold you accountable that's what we do around here
accountability man you following me on instagram is about accountability it is you he's actually
my sponsor um accountability buddy yeah you're 13 steps to accountability is that how many it is i
don't know for hey i don't know i've never gone so you're my sponsor you're supposed to know dude all right i'm the worst sponsor ever i'm looking for a new sponsor out
there uh yes sure uh how's the week been joey it's been great i've been hanging out here uh
seeing lots of you any week i can see my uh sponsor as much as possible this is the best
week ever i've been a really bad sponsor though because i've seen
you a lot and been like peeking over your shoulder but not really like truly sponsoring you you
offered me three beers to be clear i think i did they have i think i was trading you beers for uh
creative ideas yeah that's simply how it goes so the keg is tapped by the way you need to refill
that wow i thought there was more than three left they ryan has a uh a keg is tapped, by the way. You need to refill that. Wow, I thought there was more than three left.
Ryan has a keg in the workspace.
Yes.
And do you find that people, do you,
are you ever alarmed at the hour that you see people using it?
No, because I do get like notifications on my phone, like after a certain point from the security cameras.
Really?
What?
People coming and going.
And after 10
everyone seems to have a cup in their hand yeah and like it's like i thought they were working i
thought they were you know like getting stuff done no i think they're just drinking the beer
do wait do you actually get uh about the the keg no yeah i've got a sensor on the keg do you have
a smartphone sensor how many How many beers get used?
No, we aren't that cheap around here.
But I do get notifications at the door, like cameras turn on after a certain point.
And so I'll start getting dinged on some nights after 10.
And it's like people coming in and out of the door or whatever.
And everyone seems to have a beverage.
It's fine.
The janitor's passed out on the floor the next morning you come in.
Every time I come in, the cleaning company, they've cleaned, but then there's this pool of beer.
I don't know if that's beer, but that's their job to find out.
I know.
They have those bars with the wristbands, right?
That's what we're going to do.
We know how to keep up with how many each has.
I do it like BB bbdo in new york like they got they had a bar like a top four like all the new york cool agencies have bars and like they got drink tickets so like i think they got
like i don't know six a month or something like we go have i think you could buy them but like
they got six drink tickets or something i'm like you know we're smaller boutique agency i can cover the beer and we keep some premium liquor
in the bar so like until it like gets out of hand uh that i don't mind covering it that's your pitch
for people to new york to come to your agency exactly if you're out there now and you're
talented and you like to drink come on come to the agency okay last thing i'll say about it the
if they have tickets you know they they're doing prison rule type stuff
where it's like, hey, man, let me get one of them tickets, man.
I'll write you a...
Whoever's truly in the AA is selling their tickets.
A dollar a piece or something.
I'll write you a log line for your piece or whatever.
If they had any counterfeit tickets.
It's a big agency.
They probably had like 500 people.
Yeah, a counterfeit ticket scam. Yeah's a big agency. They probably like 500 people. Like this is, you know. Yeah.
Counterfeit ticket scam.
Yeah.
BBDO scam.
Counterfeit drink tickets at the top of the bar.
Can we take this to the market right now and just start our own scandal?
Yes.
Okay.
I think we should.
I think we should just get tickets made and then go act like we're employees at BBDO.
Okay.
And like go up to the drink, you know, bar.
They've got 500 employees.
They're not going to, you know, we fit got 500 employees they're not gonna you know we fit right in well they're like agency people sure i they i think they have so many videos now like i snuck into the super bowl it's like i snuck into bbda with drink tickets
uh we're transitioning to radcast news hey Hey, did you actually...
You know anything about cults?
Are you...
Other than radical.
Can you take off your shirt and prove to me
you're not wearing a microphone right now?
Because I'll...
I have one in my mouth right here.
Oh, okay.
Damn it.
I forgot we're on a podcast.
This is being recorded.
I know about Keith Vernier.
Yeah. I know that. Yeah. So not well. No not well no i don't anyway there's a show called uh a podcast a little bit culty but uh anthony nippy ames and
his wife sarah were uh met they're both actor and actresses actress and actor um but they you know anthony came on and talked they got kind of
kind of unbeknownst to them pulled into a cult that got to be pretty infamous the owner was
you know long story short listen to the podcast if you really want to listen to it it was really
fascinating he talked about how he was a iv League quarterback. He became an actor.
And then he got into this personal development company.
And he was bringing people, farming people in and all that.
It turned out to be a little nefarious.
And a lot nefarious.
Women were getting branded. And it turned out to just be this wackos was essentially just recruiting women
and doing who knows what.
So N-V-I-X-M or NXIVM.
Oh, okay.
It's the Keith.
It is the Keith thing.
Okay.
For a second, I thought it was my frat,
but no, it is actually.
I'm not going to show you the brand.
Anyway, that wasn't fun.
Lendakai Delta. Okay delta okay yeah they have the uh
the clear i've seen the hbo documentary okay okay i have yes exactly so i know so uh anthony came on
and was very it was a different podcast for us like you know it's usually like all business and
he but it was more a warning of sorts. I mean, sure.
Literally.
But, I mean, this guy is why super intelligent, super cool people,
and just how they got pulled in.
And it wasn't one of those where they got pulled in
and they knew they were being pulled into a cult,
and they knew what they were doing.
Sometimes you get pulled in, and eventually you become aware
that you're supporting something very, very evil.
Yeah.
But you're so drawn in.
It wasn't necessarily that for them.
They were supporting a part of the business that seemed legitimate.
But yet they had alarms going off in their heads.
But it was really insightful and scary.
I mean, I don't know.
and scary i mean i i don't know i thought it was like anthony is just so transparent about like his experience and like the the kind of just the nuts and bolts of everything that kind of went on yeah
well it's always interesting like uh from a marketing perspective like there is how do you
like do you manipulate people to be attracted to what you're doing you know what i mean well you know
what we do every day in marketing you know to the subconscious that's not bad but this was really
like i will say you know we aren't we aren't trying to uh get women branded with anything
other than tequila but you know sure sure the fine. The fine line of, uh,
uh,
that's like dedicating your life.
You know,
like Coke might be like,
Hey,
you should grab a Coke,
but this is like dedicate your life to this cause and farm people is what you
said.
Well,
like bringing them in so that the business gets bigger.
They have more.
He,
it was like two or three legitimate businesses,
quasi legitimate that brought in money that then supported the
actual the actual undercover things going on is my understanding of it having read a lot and had
anthony on you know i haven't watched every documentary on it or every episode but i've
read a lot on it now and kind of scary but it's more scary that like i think we all none of us are naive we know
they're evil people but it's just wait there are damn i'm so naive shit okay you didn't know no
it's like but i don't know i don't know my mind you don't want to aren't truly evil yeah it's hard
to wrap your head around well you don't want to assume. When you aren't truly evil, it's hard to wrap your head around. Well, you don't want to assume that kind of stuff is probably happening right under your nose somewhere or something.
And you're like, oh, oh, yeah.
So go check that out.
That's our latest episode.
That released on Tuesday.
So go check that out.
We've been getting some great feedback.
And it's definitely some dark points, but definitely some really insightful stuff.
So a little different podcast.
You're taking on an Oprah role in that one.
Yes, exactly.
Very nice.
One of the co-founders of Netflix will be on today.
We're actually recording an episode today.
Oh, I'm not a co-founder of Netflix.
Did you tell people that?
I did let them know that you weren't.
Okay. How did you tell people that? I did let them know that you weren't. You know. Okay.
Well, how'd you hook that up?
Dude, we're connected around here.
I don't doubt it.
I mean, I'm here right now.
Heidi Montag will be on the show next week.
Okay.
From the Hills, Spencer's wife.
How'd you hook that up?
I'm kidding.
We're doing work for them.
If you want to come on, we're going to talk about it.
You're in the Illuminati, I think.
It's all making sense now.
Hey, that's how it is.
I will be going on the Wolf of Wall Street podcast
next month or the following,
working on the dates right as we speak.
Nice.
Jordan Belfort.
Nice.
I see him on TikTok all the time now.
Oh, yeah.
He's all over the place.
Looking forward to that. More details to come. We'll tell you when to look out for that. I'll be going TikTok all the time now. Oh, yeah. He's all over the place. So looking forward to that.
More details to come.
We'll tell you when to look out for that.
I'll be going to L.A., meeting with him,
and then catching up with Spencer and Heidi.
Okay.
And who knows what else.
You're just an L.A. guy now, dude.
Hey.
You're just.
Jet flying, stunt flying, you know, just wheeling and dealing.
They're going to do a reunion of the
hills which they probably already have right yeah well you're gonna be where were you bro
hey they needed you dude you could have been as like his guy dude no i missed that if if we'd
started working together like eight months ago it might have been on the the episodes
well the reunion show i have faith that the reunion will have a reunion. Yes, yes, yes.
But we've got some big hitters.
I can't I can't even mention we've got Grammy, a winning artist, writer, songwriters coming on the show.
OK, we've got I'm talking like big hitters, big hitters, big hitters, big hitters.
Production.
Hey, man, we got it fixed.
Yeah.
Yes.
Thank you very much. The. Yeah. Yes. Thank you very much.
The, uh, so yeah.
Is it Bruno Mars?
Can I, can I, can I, give me three guesses.
How about that?
Can I have two guesses?
No.
Can't guess.
Can I have one guess?
Okay.
Well, all right.
Super secret, top secret.
All sorts of stuff.
It's going to be good.
Heating up.
Oh boy.
You know, we've got some good national holidays coming up.
Do we?
Today, we've got some good serious ones, the first two.
Okay.
We like to have fun around here, but there's two.
Today is actually stand-up cancer day.
Okay.
My grandfather passed away from cancer.
I've had other relatives.
I mean, it affects everybody.
And so, you know, it's one of those things that maybe we'll cure one day. I don't know. I'm somewhat one of those that feels like it's like one of those things that maybe we'll cure one day i don't know i'm somewhat one
of those it feels like it's like one of those things we're never gonna figure out like there's
something's gonna always kill us and sure you know i don't know it's one of those platitudes
throughout life like about one day there'll be a cure to cancer but it like there'll be something
else or they probably have a cure to cancer and yeah i mean there's all kind of conspiracies i'm
sure but yeah it's you know it's truly truly sad yep and then tomorrow's a bittersweet holiday
for me and that sounds weird but it's my wife's birthday okay which is awesome but love my life
it's 9 11 i've never been more torn in my life like i'm celebrating but i'm not
celebrating i guess you can have it can be binary like you can not i mean you can separate the two
and i do obviously but it's like yeah how do you come compartmentalize compartmentalize like the
biggest terrorist attack in in our history with my wife's birthday it's like the bird and you know
what she's one of those people
like she's never a guy she's not like a debbie downer she's not like my birthday's on the worst
day you know like she just does she didn't choose for her birthday to be there you know what i mean
but you know some people would just own it like man i'll get the worst birthday sure you know
like she doesn't do that and so i love her her for it. But it is, you know, everything that's happened in Afghanistan and everything else is a reminder that freedom isn't free.
And, you know, we've always going to have people that, you know, want to get at us for our way of life, for lack of better words.
A lot more complicated than that.
Well, I feel like the big ones are
like the the anniversaries of 10 years 20 like 20 years already already going to be big but yes
this year i'm sure there's going to be a renown a lot of conversations conversation and all that and
i hate the fucking politics around it but you know but i do support well that statement alone
has pretty much been this past year it's like nothing is even stated without having a political you know i mean exactly everything is but
so sunday okay we've got two holidays which i think are a little related okay we've got the
civic day of hacking great and finally national video game day oh shit double dipping the chip
today hey revenge of the nerds day is what i would call that one dude if you are a nerd
great dude yes i mean civic day of hacking supposedly it's like hacking for good okay
and i'm like okay yeah it's like is that like hacking for good. Okay. And I'm like, okay.
Is that like stealing for good?
Is that like Robin Hood?
That's a good question.
I don't know. I find it
interesting when Anonymous does a lot of
hacking
for good, I would think. So I think it's cool
sometimes when
people get their accounts hacked and
stuff happens like that.
So I guess i kind
of get it sure i like it but hey are you a video game guy uh i was when i was younger but then i
grew up and quit being a nerd oh i'm gonna get hacked now for saying you're getting hacked i'm
getting targeted wait who'd you hack though if you could hack somebody and mess up their... Would you
hack somebody? I wouldn't, but if I
was a criminal and I was going to do it,
probably the Central Reserve or something.
Go for the big bucks.
My dad's actually the founder of the Central
Reserve, so I'll let him know.
It's too late.
He knows.
Can we strike that from the uh record uh daniel
the uh don't do it daniel or i'm putting you on the watch list too all right look my kids love
video games like esports is huge like it's it's now cool to be old and play video games you know
that sure and just stay at home and eat doritos all day and yeah get paid
for it do you do you play video games i play them occasionally with my kids which games do you play
rocket league are you kidding me are you kidding me madden or rocket okay madden yeah i like madden
rocket league is awesome do they not have actual real rocket leagues now oh yes like in real life
for rocket league but like in real life though don't people like drive cars into soccer balls i'm not trying to be funny i'm serious yeah i think they do
and they flatten are you talking about like i think they have actual games though where people
hit like a i have not seen this okay maybe i made it up in my mind all right you had a dream like
you were you know a fever dream A fever dream. A fever dream.
Well, okay.
Do your kids, do they spend a lot of time inside or do they go out?
What do you think?
No, they all play multiple sports.
Okay.
Esports, multiple esports.
Exactly.
A Counter-Strike team.
They own Counter-Strike, League of Legends.
We want them to be multifaceted in in their esports they're gonna get they'll play they'll play it as long as we not even
obviously let them they other than maybe clayton my oldest for the most part they'll play it but
then for an hour and then they're like they want to go outside they want to do something we go to
the lake they're playing in water we play play baseball, soccer, swimming, basketball.
They're all in league.
They're not playing video games in their free time
a lot more than they're playing video games.
But they do love some Roblox.
It's like a game on all of them.
You had me sold to the Roblox, bro.
I'm waiting for high schools to have like a esports department and have esports
letterman jack just yeah it's probably coming it's for sure well heck yeah dude shout out to
your kids for going outside yes yes yes yes we'll give them we'll give them that we'll give that
moving on the news of the the heavy news the heavy marketing and advertising news of the week
hold on can i pray for like 30 minutes before we get into this?
Yes.
Okay.
Two strikes.
That's two strikes for you at home.
Two strikes.
Let's see.
First.
Yeah.
Macy's is opening up Toys R Us mini stores within a store in 400 locations.
Okay.
Toys R Us went out of business like three years ago.
Closed all their stores, went bankrupt.
Everybody was buying all their toys on Amazon
or at Walmart or at the flea market.
Or not Toys R Us.
Or not wherever.
Resale market, eBay.
Everywhere but to Toys R Us.
But the brand is not dead.
They still have a holding company
that owns the brand, does all this.
And I guess Macy's has licensed it. dead they still have you know a holding company that owns the brand does all this and i guess
macy's has licensed it and so you're gonna starting next year they're trying to do a little mini
activation for the holidays but starting next year there'll be many miniature toys r us stores within
macy's that's you remember toys r us were you big oh absolutely i'm so there's a tj max in town right now and
every time i drive past it i go fuck that dude that's toys r us bro that's where i went as a kid
yeah rip that facade off now dude yeah it sat empty for a long while but then tj max went in
there fucking tj max dude don't even get me started i know know. Don't even. Yeah.
TJ Maxx, all these guys, all these stores. So don't get me started on the quasi discount stores.
Yeah.
Like we get all the crap from the department stores that you think is sort of looks okay.
Yeah.
But it's not necessarily seconds, but it's not the most fashionable stuff in the department store.
It's like one level below
like the shirt you really wanted yeah and you go there and you think because you get it for 19 bucks
instead of 39 bucks and it's not really what you wanted you suddenly think you got the deal of the
century for sure it's just a thrift it's like a high i don't say high it's like a high-end thrift
store though you know what i mean like it's just what you would hope to find home goods i kind of
get it okay i'd rather go there and spend five dollars on a pillow than 25 dollars
like that's where you get okay but clothes not so much it's definitely hit him it's a thrift
store it's like a goodwill that you would pay a little bit more than you would at a goodwill for
yes that's it good well i don't mind going to a goodwill every now and then sure but goodwill
good like old goodwill owns his shit though tj maxx doesn't that's that's what your problem is with and it goes to charity you know
yeah i did not know actually profit oh i mean how dare a business be for profit
but i do think so look you got two brands macy's department stores are hurting sure macy's is like
what done the last holdover is like because everybody shops online and they're trying to revive it because toys toy purchases are actually up really overall
so as a percentage they're like hey we'll revive this put another brand within it so we'll see how
it goes but i think it's going to come down to what kind of toys we're talking about because
typically you know the department store toys no different than like a tj max yeah like the shitty fingernail clip set that you like oh it looks cool it's cool
packaging it looks like the man man fix kit or whatever you open it and you use the fingernail
clippers twice and they bust it's like fuck sure but it looked because it said manscaping i thought
it was like meant for me well dude, dude, everybody's got toys now.
Target, Walmart, Adam and Eve.
There's just toys galore, dude.
I should know.
I want to be a Toys R Us man, not a kid, dude.
I want to be a Toys R Us man, dude.
Toys R Us man.
Toys R Us grandpa one day.
I like it.
The Facebook.
So, do you know they own Jiffy?
We already went over Giffy versus Jiffy.
I roasted you on that, dude.
Giffy, Jiffy.
I don't even know what Jiffy is, so.
Jiffs.
Oh, Giffy, dude.
Yeah, you have it used in your mind on any of your posts?
God, Giffy.
I'm like verified on Jiffy, dude.
All my stickers.
Giffy, dude.
Giffy, Jiffy.
Can we make a poll right now on your
instagram story is it jiffy or giphy man there you go there's some free ig story content for you
for you all right yeah i like it but so uh uk watch dogs are asking they think they think that
uh facebook owns too much yeah too much No competition. So they got to sell Jiffy.
Jiffy.
I don't know which one.
Neither one sounds good.
Either way,
so they own too much,
so they have to make more money
to probably buy something else
with the money they got from selling.
It's called capitalism, dude.
Pretty much.
You know, like,
someone else could buy them.
You know, like, so why could buy them. You know,
like,
so why do they
gotta sell it?
Yeah,
I don't know,
man.
UK Watch Dogs,
hey,
oi,
bruv,
I don't like your
GIFs,
please sell them.
Like,
what,
what,
how did that
conversation go?
I don't know.
But,
anyway,
I like GIFy,
because I like my
stickers.
So if you're out
there,
hey,
search GIFy,
Ryan Alford,
the Radcast. You can search the Radcasty, Ryan Alford, the Radcast.
You can search the Radcast, and we have stickers for the Radcast.
Search Radical.
Okay.
We actually trending on Radical.
We are on the first page.
If you look up Radical in the Instagram, Jiffy, we are on the first page there.
So, yes.
Hell yeah.
I think we need some Joey Joe and Sean stickers.
Some gifts?
Yeah, we need some gifts.
Gifts.
Stickers.
They're the gifts that keep on giving.
Okay.
I like that a lot right there, man.
Yeah, applaud yourself.
That was great.
One more.
Yes, thank you.
You and I have a pretty pronounced beef now about Jiffers. That can only be solved One more. Yes. Thank you. Thank you. You and I have a, yeah, we have a pretty pronounced beef now about GIF.
That can only be solved by Google.
Yeah.
By Google.
Whatever Google says it's supposed to say.
And when you look it up, there's like 50% call it GIF.
I'll guarantee the UK watchdogs, they call it GIF.
They probably call it GIF, bruv.
Yes, probably.
Probably.
Or not. There we go.
Okay.
So moving on.
Apple, Target, and Costco.
So we're looking at revenue numbers, and the big are getting bigger.
Sure.
They did extremely well during COVID.
Go figure.
Who would have thought?
The whiteboard says.
The only stores that got to stay open, and offline wow it did well are the uk watchdogs gonna get them to sell
a part of what they own too i don't think so called a monopoly oh and they like to play
sure uh no nothing you know who's what costco's becoming a monopoly warehouse like sam's are kind of yeah sorry sam cliff
sam's god the uh oh no
that is a lot what the
somebody just get their toilet fixed what the hell is is that? It's the longest flush. Don't ever put this.
We were really getting Sam's out the door there.
I could have smoked a cigarette during that toilet flush right there.
Holy shit.
Literally, holy shit.
Oh, man.
Okay, I love how the whiteboard says winners among during COVID,
which is true, but it just feels like an oxymoron.
It was a little odd.
I'm the COVID winner's me.
But you know, I'm really not the right-wing conspiracy theorist guy.
That's not me.
But it does, like, it's all the pharmaceutical companies getting huge.
All the big box retailers getting huge.
Apple staying huge, getting bigger.
It's just justification.
People can justify.
Well, people need it. People need it. You got to stay open. It's just justification. People can justify. Well, people need it.
People need it.
You got to stay open.
They got to eat.
Some of these other stores should close,
but they need us.
All of my own pops need to close.
They fucking need us.
You need masks and you need to close.
And then all the big black stores,
no, they're okay.
Yeah.
You know, you could go to Lowe's
and work on some stuff,
but, you know,
we don't want you going to the local hardware store.
Sure. We want those to the local hardware store.
Sure.
We want those to close.
Local ordinance.
For sure.
I don't know.
Anyway, it's a shocker.
They got bigger during COVID.
Well, I mean, people have a voice.
You ultimately vote with dollars,
so if people don't like stuff, that's a problem.
People are like, I don't like this, but then they go continue to do it.
Called apathy, and there's a lot of it going on sure so we'll see if you will see i'm going to target later if you want to talk about this we can we can ride over i was going to go
over there and have a uh i was going to costco to get a hot dog and a slushy you want to get over
there what's actually two dollars let's do both and then we can go to uh we can go on the itunes
store and download them.
It's like people bitch about it.
They're like, well, where are you headed?
Well, Johnny needs some overalls for,
for, uh,
Back to school.
Back to school.
I gotta go to Target.
Sure.
And they're just the ones that like bitching about it on the radio station or on the podcast.
Yep.
Toys are, Macy's is doing Toys R Us.
Yeah, well, I was going was gonna go to target they actually have
a toy department there and uh well there's only so you can buy them now because toys are us closed
oh okay they'll be back at macy's sure so this fall tech companies just just broadly tech
companies okay trying to are gonna to be pushing more private browsing,
which means...
Incognito mode.
Incognito mode.
Yeah.
So that you really aren't being tracked.
Yeah, right.
Yeah.
Sure.
Yes.
Private browsing.
I don't think private browsing.
Do you think that tech companies could lie to us
about or be not true in their transparencies
oh okay good all right yeah because i i trust tech companies you know big time yeah big time
i'm glad uh one of the largest problems with the tech companies over the past decade hasn't been
if they're selling our information or not.
Yeah, no.
Our data.
Getting rich on data.
They would never.
They would never do that.
Never.
But here's my thought on that.
Owning a digital agency, number one, we need data.
Sure.
But I also say people want to get rid of data until you tell them it means your conveniences are going to go away.
Sure.
until you tell them that it means your conveniences are going to go away.
Sure.
You pay in data for convenience sometimes.
Okay.
And so be careful what you ask for.
But at the same time, have we teetered too far at times?
The answer is yeah. But at the same time, you have to be willing to give away some amount of personal information and things that you do to be catered to.
Sure. So there's a fine line of not giving that away because everybody, we all have kind of become very reliant on some of our, our, uh,
ability and flexibility and convenience.
So sure.
Well,
I've had that moment where I'm,
I feel like the phone is looking,
it shows me an ad for something.
And I'm like,
well,
I didn't want that.
But inversely been like,
Oh shit,
dude,
it's the thing I wanted.
Yeah.
Yeah.
It's,
it's,
so we start giving it away.
You want to get,
and maybe you like pantyhose,
but like you want pantyhose in your feed?
You know, like, or would you rather have, you know,
Swiss Army Knife or whatever the hell you're into.
I want pantyhose.
They make great ski masks for when I rob banks.
They're great for that.
No, well, even on the data stuff, though,
I'm not that interesting, you know what I mean?
So at times I'm like, if someone's going to hack my thing,
they're not going to get that much money.
They're not going to, what are they going to find out about me like my netflix viewing history take take what you will
cripple me cripple me hey they can serve you more of what you like probably you want to be served
less of what you like and more of what you don't like i want double pantyhoses
double pantyhose is what you want.
Maybe not.
It might be a... I don't know.
Bottom line, I'm...
Yeah, they're not going to have a private interview.
Are you serious?
I read that and I was like,
I want to put it on here just to say that
I don't think it's true.
Number one, I don't think tech companies want it. Number two, I don't think there's true. Number one, I don't think
tech companies want it. Number two, I don't think
there's going to be a push to it.
You heard her first,
folks. Ryan Alford thinks tech
companies are giant liars.
Not every one of them. Not the ones that hire us.
I'm kidding.
They're all liars.
Look, not every one of these companies are bad or intrinsically bad.
It's just they get looked at that way because they're so big,
they make so much money,
and because people are ignorant to the fact of what I said,
that with convenience and service, there's a price.
You either pay with your data so that you don't have to pay with your money, with your wallet.
Because look, the services that Facebook provides with marketplace and with connections to old friends and groups, that has to get paid for in a way.
And it's called ads and it's called data because that allows the ads to run more efficiently to serve you more of what you want.
Sure.
I'm not saying that everything Facebook does is perfectly great for the world.
I'm not saying that.
There's gray in everything.
But I do think that consumers have gotten spoiled by the access and the conveniences we've been given that now they want to play the game of,
oh, I don't want to give up this.
I don't want to give up that.
Well, you've been getting this.
Do you want to pay for it?
And yeah, they pay for Netflix,
you know, things like that,
but it's not, you know,
you pay for Netflix because it has no commercial.
Yep.
You want to watch TV for free?
Then you're going to pay for it.
Like somewhere else.
Even Spotify and Netflix,
the amount you have access to for the amount you pay is like...
Ridiculously cheap.
The amount of content you get on Netflix for $20, $15 a month
is ridiculous.
Yeah.
And it is probably the best value in marketing.
I'm not saying that because the Netflix founders is coming on today.
Mr. Rudolph.
Yeah.
Call him Mr. Rudolph.
Not many people I'm going to, you know,
say that Mr. Rudolph.
One of the greatest ideas in the modern history.
But yeah, it's actually a good value.
Some things aren't great value.
Netflix, Disney Plus.
With a boomer in me, it was like 20 bucks.
I remember when I paid that much for a DVD.
Now I get to...
Now you get unlimited access
to watch them anytime you want.
Now they're going to steal my data.
Honestly, though,
what are they going to do with that data?
You know what I mean?
Like, he likes rom-coms.
Crazy son of a bitch.
Lock him up.
Lock him up.
Put him in jail.
But it's a slippery slope.
If they start taking this they'll start
taking that okay all right there it is yeah that's what they say we'll see you know what they say
i don't what do they say whatever it is okay you like barstool i'm mixed on them dude if you keep
it i'm i find myself to be most people would say that this guy's a bro but i feel like uh you know what i think
they're overrated i'll say it i think dave portnoy is a marketing genius sure sure i'll tell you that
oh probably the greatest marketer of our time whether accidentally is not right because he's
too smart for that but like sometimes marketing is very intentional yeah he's accidentally
purposefully strategically become the greatest marketer of our time like it's all of the above
i don't know the accidental it's the right word i'm sure it's all intentional but like
i think he's smart that he has the wisdom of someone who's older, but he's appealing to people who are younger.
So, you know,
a lot of kids that age aren't smart enough to do what he's doing.
And very
youthful approach.
Do you watch the pizza reviews?
Here's what I'll say about it.
They're fucking boring at times. You know what I mean?
He's just eating pizza, man. Sometimes he gets
the homeless people to meander in and it gets awkward.
But like, to me, in and it gets awkward but like
to me david portnoy is a figure and he's not the most interesting man in the world
yeah i think it's we're going point counterpoint the new york accent combined with don't give a
shit combined with seems to have a good heart down deep oh sure and i think that and you know like there's probably like five people that i would really
pay money to have like a beer with and one like yeah he'd be one of them yeah i you know i mean
i'm pretty well connected yeah but i'm not connected to dave sure i'd i'd probably spend
10 grand to have a dinner with him to pick spend $10,000 to have dinner with him,
to pick his brain and just to be in his company.
Sure.
Here's my thing with them, though.
All they do is literally repost fucking videos from kids that are already made.
It's not like the greatest.
Borrowed interest.
A hundred percent what it is.
That's why it's great.
They put it all in the hub,
but I'm sure the people who make this stuff are not getting their their due they get more followers because barstool's following sure so they piggyback
on the back of that and that you know if they had 10 000 views on their own organically and
then barstool post it they get up to 10 million you know sure so it's good for them good for you
know it's exposure it is and uh i guess i'm just not you know what i
mean i i don't love them like some people love i think the content is it's interesting i don't love
every bit of their content i more admire them from from the machine of marketing and business
that it is that people i admire people that build a machine like they have almost without anyone really knowing it sure like they just
think oh it's a cool instagram post and some people have now figured out they have monetized
it in certain things but but i'd bet two years ago 80 of our audience didn't even know how they
were monetizing it's probably a little more transparent now because they've gotten so big
and dave's promoting certain things but like and they have other characters other people rough and rowdy sure well i do think yeah because what
they do appeals to younger people like how how mad are you really going to get at someone who
i guess is fairly light-hearted at the end of the day you know exactly exactly that's why i think
some things are just too serious sure My appreciation to them goes to the marketing and business side,
and then the lightheartedness that's the undercarriage of most of it.
Sure.
And they are launching a channel on Sling TV, Barstool Sports.
That makes sense. Honestly, it's surprising it took so long.
I know. It's almost like they've been a channel already,
but I think they've kind of been their own channel on Instagram
and TikTok and everything else.
Sure.
I did a PA gig one time on the wine walks they do.
Okay.
So I got to spend time with them and everything.
And that was, I mean, it was interesting.
How was it working with them?
Good.
It was really straightforward.
Reggie Bush was one of the interviews,
and then so we got to hang out with him.
And then Anthony Lynn.
Yeah.
The basketball player?
That's Jeremy Lynn.
Anthony Lynn was good.
He's the coach of the Chargers.
Oh, yeah, yeah.
Okay.
During the shoot, he was like,
Hey, man, I got some tequila.
You guys want to come to my penthouse and drink tequila?
I was like,
Yes.
Okay.
So we just went up there, and I was playing cornhole in his penthouse and drink tequila? I was like, yes. Okay. So we just went up there,
and I was playing cornhole in his penthouse.
I'm like, this is the coach of the Chargers,
and I wouldn't have known.
He was just a guy.
Had a great time.
And if he's watching this right now,
he saw me splashing with him.
He knows I got an arm.
He needs to give credit where credit's due.
Yeah.
I'm a Barstool fan.
Less for the content, more for the overall genius of it all.
I've seen the tattoo.
They haven't, but I have.
I know.
It's on my butt cheek.
The Gmail app.
Moving on.
It takes calls now.
I'm like, okay.
Hell yeah.
Is there anything that Gmail doesn't do?
Oh, man.
It reads my mind.
It sends me emails.
It's just another phone I can ignore the calls from.
Yeah, I know.
Hell yeah.
Does anyone take phone calls anymore?
Like, really.
I do because I own an agency and have clients.
But I think everyone else, unless you like in a service or business or something like i get
calls from telemarketers a lot that's why i get 27 of those today and it's uh it's pro it's so
funny it's a potential spam yeah definitely spam and absolutely for fucking sure spam is the name
on the phone sure i. I love it.
Well, okay, going back to some of our points,
if the hacker kids on hacking day could just hack some of these places
and shut them down.
Also, I'm glad the phones now say probably, what does it say?
Scam likely?
Yeah, potential spam.
There has to be some data that transmitted to those companies
that they're like, identify this as spam.
So, okay, if you're going to collect my data, keep identifying these spam companies. Yeah, well, it's supposed to be some data that transmitted to those companies that they're like, identify this as spam. So, okay, if you're going to collect my data, keep identifying these spam companies.
Yeah.
Well, it's supposed to be, there's some kid at Greenville that won a lot of money from like, because robocalling is like illegal.
Sure.
And like, so if you get a call and you know it's robocalling and you get enough information from you, you can sue them and get money.
And it's supposed to be a local kid has gotten a lot of money.
I need to.
I forget the name of him.
He hit me up about doing some Instagram stuff for him.
And I forget his name.
Cool kid.
Nice, nice guy.
I forget his handle.
And I'd like to give him.
Maybe I'll tag him in this since I can't remember his exact handle.
I need to go call my lawyer real quick.
Have you been robocalling again?
I know it's been part of your 13 steps.
As your sponsor, I really need you to quit robocalling.
That was in the packet, dude.
Don't join cults.
Don't hack.
Don't do robocalling.
You see, that's a callback.
We're adding themes today.
All right?
Yes.
And finally today, the Matrix 4 coming out in the fourth quarter.
Hey, I love me some Matrix, man.
I took a red pill.
Keanu Reeves, like, most underrated guy of all time.
I'm not saying actor of all time.
Guy of all time.
I'm going to fucking call you on that one, brother.
Hell no.
I like Keanu.
He's not underrated.
He's like the most overappreciated guy.
I don't say overappreciated guy. I don't have to say overappreciated. Just broadly appreciated in this past
year has done the ultimate
glow up
of his perception of him.
I liked him before this last year.
Sure. Maybe he's become way popular
than I realized. More popular.
You know who else liked him?
Movie studios with hundreds of
million dollar budgets.
I think he had some clout.
Yeah, I think so.
You don't like his action movies?
No.
What I'm saying is I like him.
I don't think he's underappreciated, though.
I think he's...
He used to be.
Sure.
Maybe it's gone the other way now, but I like him.
I feel like he's...
I'm trying to think of other...
Equally appreciated at an equal to his worth.
I don't know.
He's like a meme now, though. You're like, oh, it's like Keanu Reeves, bro. And people are like don't know he's like a meme now though you're like oh
it's like keanu reeves bro and people are like dude he's so cool and nice point break i mean
i actually never saw it but what i did god oh god i did take a red pill and a blue pill before i got
here though that's good enough to see the matrix matrix. They've got a new interactive website out for it
where you have to take a pill to get in.
Literally, you take a red pill or a blue pill.
Okay.
And I took the yellow pill.
Okay.
Was that a coin you had to buy online, a video game?
It was a coin.
It was a coin.
I'm excited, dude.
Yeah.
So anyway, it's coming out.
I'm excited.
Fourth quarter.
I hope it's good.
I mean, you know, like, I hope it's not like too formulaic, but like a good story.
Like, supposedly he died in the last one, as I recall.
Sure.
Like, I don't know how they're bringing it back.
They don't either.
But they looked at their bank account and said, we're going to out yes right now uh i actually met you know remember when he came back
it came into town yeah i actually i got to talk to him for a second and uh he said something i
thought was pretty interesting he said um how in the fuck did you get in my hotel room uh please Please. Hey, we're working on this. Joey, you know. Okay.
Step nine.
Brian.
Don't.
I'm looking.
Do not enter hotel rooms that you're not invited into. Look, the only way that I'm going to keep you as my sponsor is you got to take me to Toys R Us when it opens.
In the Matrix.
In the Matrix.
The Toys R Us.
This is getting really meta
we're gonna have a
matrix where
you have a Macy's and a toy store in it
what does it mean
they're collecting
all that data
in the matrix what that is is the
data they're mining from us that's actually
what those little numbers falling are
the radcast is really just the start of the matrix you're in the matrix right now i am coming to the studio damn dude i never
thought about it that way unplugged oh shit dude well i'm gonna go finish tapping out that keg but
it's been great talking to you uh but i am excited about some of our content coming out so uh sure
uh you want to talk about some of the uh a little some of the parody stuff we've been doing lately?
Well, we were going to shoot the fourth installment of The Matrix here, but then come to find
out, those bastards.
Yeah, we're just shooting some social media content for Radical, and it's parodying the
marketing and advertising industry.
And I think that's the direction we'll continue to go here.
Yeah.
See, I like it.
Okay.
That's a new I like it.
I didn't know if you wanted me to freestyle,
and I was sweating profusely.
That's why I wore black.
If you're watching the video,
Joey did start dancing a little bit.
So if you're listening to the audio,
you need to go back and watch the video because he wasn't sure i was bobbing my head a little
bit there guys yeah exactly i got the moves like jacker that's what the kids say right did um yeah
no
that was that was the sound of me me leaving that's the sound of me leaving on my tractor that i parked tell the valet guy to give me my keys this time uh yes to no no yeah we're working
on some short bits on uh the what several pages it'll be on there you'll see them yes i think
they're really funny. Behind the scenes.
What you think agencies and marketing companies are up to
versus close to reality.
Sure.
And we have a bit about what would happen
if you worked with certain very radical clients.
And sure.
They're going to be very funny.
They'll be out on our channel soon.
Follow radical underscore results on Instagram sure and uh they're gonna be very funny they'll be out on our channel soon and to follow along
follow radical underscore results on instagram and of course radical company on facebook
and so we're gonna be fun when are you gonna get your own uh sling tv channel oh it's coming the
rack yeah sure it's coming media empire we're building media empire the media empire okay if
i said media empire i was like media that is you know what i don't know what that means oh it's uh Media Empire. We're building. Media Empire? The Media Empire. Okay, I thought you said Media Empire.
I was like, you know what?
I don't know what that means.
Oh, it's the secret lab.
We're building the Media Empire.
Okay.
I also backpedaled and thought, well, you said Medium Empire,
which I like.
I like that concept of like, yo, we're going to run the world
at a reasonable level.
At a.
at a reasonable level.
You're like the TJ Maxx of monopolies, all right?
You're right below of you're a monopoly,
but not a monopoly fully.
Joey, enjoyed it.
Hey, Ryan, I wish I could say the same,
but you're fired from being my sponsor and get a new keg.
We will refill the keg. And so if you're ever from being my sponsor and get a new keg we will refit refill the keg
and so if you're ever in the greenville area stop by our co-work space camaraderie or agency radical
free beer on tap so now we should have thousands of people coming in to get a free beer we're on
swap private trail downtown beautiful downtown greenville you want to tell them where you live
too yeah i'm going to give them your address actually. 123 Joey Thompson Boulevard
right near
the freeway.
The old junkyard.
It's a junkyard
under the freeway overpass.
Cool man.
We're going to make you up with Joey, Joe, and Sean.
You can find us at
Joey, Joe, and Sean.
That's it. TikTok, tiktok youtube pinterest tinder grinder yelp help this is a cry for help actually yes hey uh i'm still your sponsor until we leave this room
and that's step five is admitting you have a problem you You can say my sponsor. Sponsor.
Sponsored.
Cool.
Well, today it was sponsored by Radical.
Yeah.
The best digital ad agency in the country.
Find us at Radical.company.
Find the Radcast at theradcast.com
and I'm at Ryan Offord on all channels.
I'm only on TikTok and Instagram.
I'm not on Grindr, honey.
So you know where to find us.
We'll see you next time on the Radcast.