Right About Now with Ryan Alford - Weekly Marketing and Advertising News, September 24, 2021: Taking It To The Next Level

Episode Date: September 24, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric recaps guest James Merrill, Opolis Optics, upcoming episodes with Brad Lea and Bruce Buffer. Talks Social Holidays World Tourism Day #WTD2021, National Scarf Day #NationalScarfDay, and more...These are the following topics we hit in today's episode:Burger King's NFT strategy matures beyond stunts toward real engagementSubway records strongest August sales in 8 years on tails of brand refreshBusch takes remote work outdoors with TreeWork spaceCarl’s Jr. and Hardees bring Adult Swim toys to combo mealsHow the U.S. Army built a modern-day marketing practiceNetflix makes its biggest acquisition ever — the Roald Dahl catalogRad Power Bikes’ new RadCity e-bike makes commuting (and hill climbing) much easierThis Miniature Robot Is Designed To Help You Carry Groceries and Run ErrandsIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I believe in the technology that's behind all this. I just don't know that I'm going to be pulling out my wallet, my digital wallet, going, look at this, man. I own this Pokemon that's digital. You may not know this, but our military is heavily into marketing now. The U.S. Army has built a modern-day marketing practice. They now have a chief marketing officer in the Army. I think the daydreaming you do as a kid or the fantasizing, at least when I was growing up,

that played right into something. To be in a candy factory? Oh my god, and own a candy factory? Chocolate River and stuff? Chocolate River? Are you kidding? You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 24th, 2021. It's our weekly advertising and marketing news. I'm Ryan Alford, your host, and this is Joe Hamrick. What's up, brother? Hey, man. How's it going? Hey, man. It's good to have you. Hey, man. Thanks. You know, it's like I was like started to do that, you know, Joe, Joe and Sean are writing and acting and directing and doing a lot of stuff for the agency.

Dude, we go way back. Way back. I mean, this is like. I was thinking about that yesterday. You know? It's what? I don't want to tell anybody how old I am But I mean Close to 30 years Eastside Eagles

Represent Clemson Tigers Represent Hope they get their offense on this weekend I mean I don't want to start on the doldrum there And this isn't a sports port podcast But Clemson needs to get it together

On offense Ugly That's the only word I have for it there and this isn't a sportsport podcast but yeah but that one needs to get it together on offense can we all agree with that ugly that's the only word i have for it yeah i mean i was like because he uh i'm not ooey uncle la la yeah ooey uncle la la la look great last year in relief of florence not so much this year and i it's hard to put a finger on it he didn't suddenly become bad no he didn't and is it the O-line? Is it the receivers? Probably O-line. Not separation. Definitely the O-line, I think.

He throws it to Ngata. And he's good. Yeah. But. What's his name's not getting as many catches? Ross is getting more. He's not getting close. I don't think he's getting.

Well, obviously. Kind of missing like that. We got all these 6'5 guys that, you know, long strides. We're missing like. Amari Rogers. Yeah. Yeah. And I think there's a couple guys that are supposed missing like that. We got all these 6'5 guys that, you know, long strides. We're missing like. Amari Rogers. Yeah. Yeah. And I think there's a couple guys that are supposed to be that, but I don't know.

Yeah. Clemson beat NC State. Please. Please. I have a feeling we're not going to. I kind of do too. Is it at NC State? Yeah.

Yeah. I don't know. Why weren't they, again, not a sports podcast, but Lynn J. Dixon, why weren't we using him? Well, Shipley's better. Is he? He is better. Okay. Fair enough.

But we weren't using Dixon at all. No. But I think his off-field issues. He's not a good team player. He's got some struggles. I'll bet. Okay. All right.

We'll see where he lands. We'll see. So how's the week been going? Great. Great. Yeah. Busy? How about you you it's been good busy we hired like six people in the last three weeks you hired six people yeah so wow growing i did see some new faces out there yeah uh not very attractive it's okay i'm sure they're very smart oh yeah no i'm just kidding they're very attractive

very attractive hey we're an ad agency we have. It's kind of like a prerequisite. You gotta look hip and cool. Everybody is very hip. I will say that. There's a lot of hip stuff going on. A lot of hip stuff. So it's been a good week for the podcast. James Merrill, episode released Tuesday, Opolis Optics. So

sunglasses made from all recycled water bottles and from third world countries like they've cleaned up plastic different plastic from like the junkyards and all the places and all the you know adopt the highways in foreign countries and they make all of it from recycled plastic okay and they're actually very stylish they're not like like, you know, garbage. They're really nice. They are garbage. They were garbage. That's true.

They were garbage. That was good. Thank you very much. Did you get a pair? I did. I wore them the whole episode. So go watch it. I wore sunglasses the whole episode indoors.

I've never worn sunglasses indoors that long. But I wore them the entire episode to help promote the sunglasses. They're like, is Ryan hungover? Or yeah what's going on I'm wearing sunglasses all day he's been wearing them but uh hey one water bottle makes one pair of glasses how cool is that so every water bottle they retrieve they've figured out a system they can make a pair of sunglasses with the plastic recycled the frames yes wow that doesn't seem like enough. It doesn't, but it is. Very cool. They were cool.

James was awesome. Great episode. And yesterday we recorded Brad Lee, who is a CEO, founder. He hosts one of the top 10 business podcasts in the country, Dropping Bombs. I was actually on that podcast in April and went out to Vegas. Oh, yeah, yeah, yeah. Brad returned the favor and came on, and we had a good discussion. He'll actually on that podcast in April and went out to Vegas. Brad returned the favor and came on and we had a good discussion. He'll be on in a few weeks and

talked about his new book, The Hard Way. About life lessons and trying to teach others the hard way he took to get to where he is. I could probably do with a read on that. I'd like to avoid the hard way

Sure for the most part And in a couple weeks All you UFC fans out there Bruce Buffer Joined the show The voice of the UFC Does Michael still do stuff? Michael Buffer still does boxing

The big events I'm not going to do it because I can't do it. You can't, yeah. Get ready to rumble. I'm not even going to do a faux voice. There's no reason to even bother with that. No. Yeah, there you go.

That's what I think about it. We do have a few social holidays this week. Okay. I'm excited to hear those. So coming up on Monday is World Tourism Day. Okay. In the pantheon of

if you can have a holiday, just have a holiday for the hell of having it. World Tourism Day. It would be hard to celebrate, I guess. Why on a Monday? You celebrate traveling, I guess. I guess you do travel on a Monday, but you don't usually travel home on a Monday? Let's put that one on a Monday? You celebrate traveling, I guess. But who travels on a Monday? I guess you do travel on a Monday, but you don't usually travel home on a Monday.

Yeah, I don't know. Let's put that one on a Friday. Did Disney World create this or something? Probably. Las Vegas, probably. Florida. Yeah, probably. They could all use it right now, I guess.

Yeah. No one's wanting to go anywhere. World Tourism Day. Huh. Yeah, we'll see. Yeah. And also the same day, which is odd to me in September, National Scarf Day. Hmm.

That is weird. I thought at first it was like scarf, like eating a lot. Scarf some girl. Scarf it down. Yeah. I was like, hey, Scarf some machos day. Yeah. But no, it's Scarf Day on 27 27th i guess falls in some it's been 90

degrees here in south carolina forever it finally was a little cool this morning you couldn't get me to wear a scarf right now no for anything no die of heat stroke yeah i might wrap it around my head just sweat band yeah right that's not all it is that's a scarf day and world tourism day all on Monday. Weird timing. Hashtag national scarf day. Okay. I think we should create a holiday like Radcast Day. Might as well.

I mean. Rad Day. Rad Day. I mean, I don't know what we'd do. Yeah. Would you do a 24-hour podcast? I think so. Like a telethon.

Okay. Like a pot-a-thon. Is that what it'd be called? Pot-a-thon? Are you saying pot-a-thon? Rad-a sure there'll be a potathon at the potathon yeah okay it should be entertaining for sure that's for sure or terrible yeah terrible just like staring at each other well we talked last week about the fire keg that's on order it's on back order unfortunately for uh the fireball keg.

Sean and I talked about that. That's launching. And we're getting one from the office. So we'll have fireball shots in the pod-a-thon. Are you really getting one? Oh, we're getting a fire keg, my friend. Wow. So you'd have to excuse me.

I didn't get the measurements on it. How big is it? It holds 121 shots. So it's probably what? If you're watching, you can watch our hands go about 20 inches wide by 15 i forgot anything about that the worst let me do something very visual for this podcast real quick just for the video portion yeah this is what hey if you're it just goes to show if you're listening you should be watching should be watching on youtube on ig watching. On YouTube, on IGTV.

I mean, everywhere you watch TV now that's not a television. You miss a lot of visual content if you're just listening. This is true. It's a shame. And Nick Weaver, our producer, who's doing behind the scenes a great job. Fantastic. So go give Mr. Weaver a follow. He's on Instagram.

You're on Instagram, right, Nick? Nick Weaver. He's extraordinary. He does all of our AV. Ohaver follow. He's on Instagram. You're on Instagram, right, Nick? Nick Weaver. He's extraordinary. He does all of our AV and a ton of graphic designs and visual, video, 3D, 4D,

8D. How many D's do we have? That's a lot of D's at a time. That's a lot of D's at a time. I don't know about that one. No, we've got a new intro coming out that Nick worked on. It's badass. nice props to nick and uh great job nick hey yeah so moving on to today's news first up burger king has a new nft strategy like everyone else of course i just kind of roll my eyes now i see nft and a brand i'm like okay all right non-fungible token it they're doing uh here i'm going to summarize this for you so it's an article out there marketing dive we like marketing dive go

search marketing dive they got all really great marketing articles want to give them props for where we found this one. But with that aside, this is essentially what I'd call the equivalent of, you know, monopoly at McDonald's. Sure. They're gamifying it digitally now, and it's not monopoly,

but they have like this game that Burger King has. And if you collect the pieces and do these things, kind of like the board pieces in monopoly, you can win NFTs like toys or whatever, digital assets. And super complicated. And I know it's all the rage and Gary Vee and all this stuff. And maybe it's all – I believe in the technology that's behind all this. I just don't know that I'm going to be pulling out my wallet,

my digital wallet, going, look at this, man. I own this Pokemon that's digital. Let's role play that real quick. Do that. Hey, you like my Pokemon that's digital? Yeah, I don't know what the fuck that is. You want to take a picture of it and then you have it? Nope.

Take a picture of your NFT and it's like, whoa, but you don't know the code, man. You don't know the original. Yeah. And I guess they would say, well, artwork in your house, you can take a picture and have it, and you don't own it. Okay. Well, I don't have a bunch of million-dollar artwork in my house either. No.

I have none. I have zero. So that argument's not holding water with me. No. I have very little artwork in my house, I think, really. Yeah. I don't know i i'm not i'm trying real hard not to be the older guy like crapping on like the younger generation i

get look my kids love the digital world they do their skins and i get all that fortnight shit and roblox i get i see it i watch it i know they put a lot of value in it so i'm not killing that notion of the metaverse and all that but i don't know man it's a to me nft it just it's just nothing you know what i mean it doesn't mean anything i mean i again there's millions of people that are behind it and i'm sure someone's one and those guys don't know what they're talking about and i and again i believe in the technology behind it which is there's's going to like cryptocurrency, all that. I get all that. That is the future.

I know that. So you don't need to talk to me about currency. And I know that like validation and security and the things that the technology can do with like making sure things are what they're supposed to be or there's some kind of backing behind it. I get all of that. I really do. It's complex, but I understand it. I just don't understand the mindset of, I feel like there's a bubble going on with the value of these things.

Yeah, I don't understand the value of it either. I guess, again, cryptocurrency, et cetera, et cetera. I have some cryptocurrency, sure. I guess, again, cryptocurrency, et cetera, et cetera. I have some cryptocurrency. Yeah. I guess I just can't warp my mind around, hey, I've got this thing on my digital wallet or whatever. It's worth a million dollars. Like, well, why though? Yeah. You know?

Because there's only one. Sure. Well, there's only one, you know what I mean? Me. But I don't know where the shit. Hallelujah. Got me. Gotcha.

Yeah. Yeah. Well well moving on yeah a lot of nft stuff nft stuff and burger king is really getting in the game like everyone else and we'll see where it all goes subway so everybody been in subway lately you know new uh pop new redesign in the restaurants i have been in a Subway lately. My son really likes Subway. Oh, okay. So we got the app and all. Yeah. It looks nicer.

Yeah. More modern. More futuristic. Fresh. Yeah. It feels more deli-like to me or something. Like there's a cleanness to it. It doesn't feel as grimy or something like that.

Or as old, which is, I guess, the whole point. I think they got rid of a lot of the mustard yellow, you know? Sure. Got more of more of the whites and the greens or something. That bright neon green. Yeah. And they have neon lights in there as well. They have neon lights. Well, they've had their

best August in eight years. In how many years? Eight years. Eight years. I wonder what started the decline for them. Yeah, I don't know. I can't imagine what it would have been bad choices and in food and characters sure no but the funny thing is it's my least favorite sandwich you know yeah like from is it edible sure it's a terrible it's okay yeah but you know give me some i don't know

i like i think i like a little jimmy john And my favorite cold sub, if we're going classic, Substation 2 here in South Carolina. Substation 2. Taylor's. Yeah, I wish you had it if you're listening. Yep. Taylor's, South Carolina. Taylor's, South Carolina.

Awesome. Yeah. Hole in the wall. Oh, my God, yeah. Both of them are good. I think it's a hole in the wall in a hole in the wall. Yeah. Yeah.

Maybe a third hole as well. It's delicious cold cut subs. Absolutely delicious. Fresh meat, fresh bread. Fresh lettuce. They got the shredded lettuce on it. So good. I'm probably going to go there after this. Jersey Mike's is a mainstream chain is the best cold sub.

Agreed. But substation. But then firehouse subs. Warm. Warm sub. Warm sub. Yeah, agree with that. Here's what Subway could do for me instead of refreshing all the inside.

Refresh their menu. Give me something new. I get the same thing every fucking time. They mix up. They'll do these do things like, now we've got chicken ranch and beef. All they do is kind of like at every Mexican restaurant, it's like seven ingredients mixed up four different ways or 40 different ways. Yeah, and every once in a while they have guacamole on it.

I don't even want guacamole on a sub anyways. Not really. Some chips, sure. Sure, chips, absolutely. Some salsa. A little nice queso. I don't mind a slice of avocado on certain things. I don't mind that either.

But guacamole. The texture on a sandwich and you got bread. No. I actually got a guacamole on a salad it was not good i got i i thought it was gonna be good like in the salad and it was kind of an odd consistency texture texture yeah what about what slice avocado fine sure but the mix up i don't know what about like chipotle chipotle oh i like chipotle but guacamole uh yeah not on the salad but on a like a taco or something like on a bowl though maybe maybe maybe on its own like eating with a fork with a chip

sure i just i'd i'd guacamole and sour cream and stuff in there for me yeah too much yeah i don't know so subway it you know the the point of this article was to say that marketing works it did for them because they didn't change anything but the look. Right. You know, best August in eight years. Same sandwiches. Yeah, same sandwiches. Just looks cleaner.

Sort of. We cleaned it up a little. That's their new motto. Yeah. I've got lipstick on the pig. That's a great point. That's actually exactly what that is. Yeah.

So we're going to pass that one down. There you go. Okay. Oh, no. Subway's never're going to pass that one down. There you go. Okay. Oh, no. Subway's never working with us, by the way. No, there's several brands that are never working

with us, by the way. This is true. But hey, we tell it like it is. Make your sandwiches a little better. Go to substation two and learn what they do. Rip them off.

They could be ripped off. There's only like three of them. Yeah. Yeah. But it's two and there's not just two, right? I don't know. There's not many of them. I don't know why it's called two i think they still have a franchise was there a substation one i don't know i saw a substation four once did you did you is that real yeah that sounds like a

joke no it was it it might have been like sub it was sub something four and it was real close to station like sub some something i don't know what it was. And I was like, okay. I didn't know there was another one. That sounds like a joke. It was close enough. No, it wasn't a joke. It was like literally like driving to Florida, through Florida. This is like 15 years ago.

And I was like, oh. Did you stop? No. No. SubDepot, SubDepot 4. I mean, it can't be twice as good as SubStation 2. No. No, there's no way.

Yeah, there's no way. So I just didn't want to hurt my memory of Substation 2. Disappointed. I never get over there enough. I've been there in a long time. Like I said, it's not that far from my house. The Radcast brought to you by Substation 2. Substation 2, come on in.

Taylor, South Carolina. Yes. Okay, so Bush beer, Bush Light. That's mainstay when we were in high school. Until it became Coors Light. Yep, became Coors Light. We got a little money. 24 of them.

Somehow it didn't fall over. He's a beast. They've come out with an experiential activation where they have what's known as a tree work space playing off a co-work. It's kind of like an outdoor area. This is a complete, I don't know, trying too hard.

Yeah. I don't know if I get it a thousand percent. It's like an outdoor space where you can come and work but not work because you're there probably because you took a vacation to go see the tree workspace from bush sure colorado somewhere i think sure there's trees outside over there i could just go over to one of those i guess we could put a tent up right there and

yeah if you want to start working out there you can you know what i might do that that sounds fantastic the natural light tent space yes this is like one of those when these brands you know they have money and they have budget it's like what are we gonna we got our activation marketing budget let's do a tree work space yeah yeah like it really gets you know the boardroom excited and then kind of fizzles because it's a dumb idea yeah you know that hurt it a little bit still a bush light you know yeah you had one recently a bush light no i had one six or eight months ago the lake or something and it was like i was like excited like the guy had when he's like you want oh yeah those bush lights i had one of those for years yeah not good no very odd aftertaste and like i'm like you know it was not a positive experience for

me i would drink one. If someone had one right now, I would drink it just for nostalgia. Subway and Bush are never going to work with us. No, no. Those are pretty big companies too. I know. Have a nice Subway steak and cheese with a Bush light and then kill yourself right after that.

You don't know how to get rid of that taste. Which one do you get rid of? Oh, my God. Wash it down with a Substation 2 sub and you'll be all right. Sure. Flamin' Hot Mountain Dew or whatever that was. I might need a Flamin' Hot Mountain Dew to wash that away. Yeah, to kill my taste buds.

Anyone out there that drinks Bush Light, God bless you. But there is definitely a funky. Something about it. Maybe the beer was bad. I'll give them the benefit of the doubt. But it was not skunky, but it was just a bad, like, bitter-y aftertaste, you know. I can't remember what it tastes like. When I drink beer now, it's usually Ultra, which is pretty much water, let's be honest.

But it's delicious because it's very easy to drink. It is very easy. But we have Miller Lite in the keg right now. We mix them in and out at the agency sure i'll have one of those here and there and it doesn't have an aftertaste so it tastes it does taste very different though miller light tastes very different than like your ultra or your oh yeah you couldn't get you're not going to get those confused my wife drinks miller light and uh i'll have one every once in a while i'm like oh that tastes different not bad

no it's it's got flavor. Yeah. There's a flavor. Pilsner. Yeah. Pilsner. It is a Pilsner. It is.

Good call. Beer time on the Radcast. I know. Pilsner. So what's Coors Light? It's a Pilsner. Probably also a Pilsner. They're all Pilsners.

They're all Pilsners. To be fair. Yeah. Yeah. And all the craft beer people are going, you guys are lame talking about mainstream beer. People drink it. There's nothing I hate worse than a craft beer snob.

Like, you know who I'm talking about. I know exactly who you're talking about. That guy, that girl. And I'm not talking about craft beer lovers. No. I'm talking about craft beer snobs. Yeah. There's a difference.

Where you're drinking a Miller Lite and they're like, oh, fuck. Idiot. Like, idiot. Yeah. about craft beer snobs yeah there's a difference where you're drinking a miller light and they're like oh yeah idiot my idiot yeah like you're not drinking a double missile shoe shiner yeah milk stout milk shiner stout jug like every one of them has a stupid name stupid name yeah like yeah and some of them to be to be clear some of them taste bad in my opinion and people drink them just to and they might may not you know hey craft beer people don't don't send mail or anything but i think people drink them just to be like i've got this craft beer there's literally something called a milk stout yeah and it tastes like milk and beer and there's something called a smoke something it's german and it tastes like it's got liquid smoke in it it's the nastiest shit why would you ever drink that it's craft man it's craft craft my ass

craft snobs can't take them nope crap not craft lovers nope i respect you totally fine you can love craft but don't judge my my ultra yeah if i'm sitting at the party drinking my ultra in the corner and you give me that look i might hit you in the face back up off the fucking altar yeah and to be clear when there are parties that's what you do is you sit in the corner and you give me that look, I might hit you in the face. Back up off the fucking Ultra, dude. Yeah. And to be clear, when there are parties, that's what you do is you sit in the corner by yourself. Yes. Drink Ultra.

I'm over there like secretly pouring it in a red cup going, I'm a little embarrassed here. Nobody sees this. The craft party. The IPA party. That bitch at the bar going, look at that guy. He's drinking an Ultra. Oh, fuck off.

So, moving on. We got in a dark place right there. We did. We did there. I'm so sorry. Carl's Jr. and Hardee's are bringing adult swim toys to combo meals. This launched yesterday. Sure.

So, I will just be honest here. I watched The Simpsons and a few quote-unquote adult cartoons, but I'm not a huge adult film guy, maybe because I don't watch that much TV, period, and it never makes the lineup. But that and I'd probably be trying to avoid it because I have kids, and they would think, oh, we can watch this. It's a cartoon.

Not really appropriate. So I don't pretend to know all of these characters, but these are adult Happy Meals, but not happy because it's Carl's Jr.'s and not McDonald's. Right. They're kind of the Band-Aid, though, of meals, right? Happy Meals. Hardee's and – are you talking about Happy Meals?

Yeah. Oh, yeah. Adult Happy Meal. I'm sure Carl's Jr. doesn't appreciate me calling it that. They probably would never say that. No. It's the adult kid's meal at Hardee's. Adult's kid meal, sure. We don't have Carl's Jr.'s here, I guess.

No, we have Hardee's. It's all Hardee's. It's the same shit. It is. It's the same shit. Exact Hardee's. Adult's kid meal, sure. We don't have Carl's Jr.'s here, I guess. No, we have Hardee's. It's all Hardee's. It's the same shit. It is. It's the same shit. Exact same. Big sunshine. Yeah.

Star. Yep. Yep. Branding works. I read that one of the things that you can get is also the Hardee's guy. So how disappointed would you be if you're a big adult swim fan, you went and got one of those things, and you got the Hardee's logo thing? Yeah, it's like lame.

It sucks. These are for everybody that collects these i mean i remember like growing up when mcdonald's would do like the glasses and all this oh yeah trying to collect every one of those things it was like the star wars ones especially when they do that kind of stuff oh yeah dude that was burger king i guess but whatever i guess people still try to do that you know remember the raisins the california raisins yep could never get that one raisin like yeah that was always the one rare one. The one rare one.

Like, God. I want the guy with the saxophone so bad. Yeah. I keep getting the microphone guy. Yeah. Bass guitar guy. Whatever he is. They probably have names.

California Raisins. I haven't thought about them in a while. Not at all. Never. Never since I don't even know when. That's a campaign that's come back. They could bring that back. They could. The Energizer Bunny still is on, right?

Still going. Still going after all these years. It's a good campaign. It is a good campaign. Adult Swim Toys at Carl's Jr. and Hardee's. I don't know Adult Swim enough, but it's a way to get some attention. If there's a lot of fans

out there, let's see if they can create some buzz with collectibles. I'm going to stop by Hardee's on my way home. I wish you'd stopped on the way and we'd have had one of these toys to play with. Yeah, but if I would have eaten Hardee's on the way, you know what I'm saying? Might have been good for the Rad Kids. Might have been just the Ryan show on that one.

Yeah, yeah. Put Hardee's as a brand. More like that. That's a better one. Mark Hardee's is a brand that's never going to work with us now. I really get that one down. Longest flash. You may not know this, but our military is heavily into marketing now.

Okay. The U.S. Army has built a modern-day marketing practice. Sure. They now have a chief marketing officer in the Army. Literally. Is it an enlisted person? Probably. Yeah.

But he's a chief marketing officer. Okay. Yeah. CMO. True officer. Actual. Yeah, actual marketing officer. But they're like a machine, dude.

They're doing everything that all the big brands are doing. Website, digital marketing, retargeting, like, you know, sappy videos and the recruiting's up. So it's working. Yeah, they've always kind of done marketing, right? They have. You've always had the videos, the television. You've mainly been TV. Yeah, sure. TV ads ads the marine ads especially with the guys like the night or whatever it is the marine and stuff but uh they're heavily vested into digital marketing

now which you know makes sense i mean coming with the times it's gonna get the younger people yeah they don't they don't want us they don't want us in that that you i don't think we could join no they're they i think they might give us a grant not to go in. I'm going to look at that. I'm going to go to the recruiting office and be like, hey, I was thinking about joining. They're like, nope. Your vision's gone.

You're way too old. Yeah. Fat, et cetera. Here's $100. Go away. Yeah, go away. Perfect. Thanks, Army.

Yeah. You get a referral bonus, though. Sure. My son. Your son. They'd probably love to have him, dude. He's huge, but he's only 13. Too bad.

Five more years. His mom would probably not let him do that either. I know. It does make you wonder, like, I mean, how many troops would they like to have? Like, how many do we need? Like, it kind of scares me when I think about this stuff. Yeah, that's a pretty serious question i was like well there's what 350 million people in the u.s something like that sure roughly sure do we need like

10 million shoulder soldiers and all in all arms like i don't know what the number is i mean how many does china have would be a good question i don't know don't they have a thing where they have to yeah they have like 500 million. Right. Yeah, so that's a loss cause there. I'm throwing making up numbers, but it's a lot. A big number. Big number.

That's a loss cause there. I don't know, man. But we're also getting to this point of automation where it's going to become who hits the button first. Drones and center. Yeah, drones. You're definitely going to need arms forces on the ground but like this stuff is becoming so yeah it's not saving private ryan anymore we're not doing that stuff uh sure hope not brutal i know and like but i will say this we we take for granted

and i i constantly remind you know talk about this even in like my social posts like freedom isn't free sure like you know i don't i i do worry a bit that our kids and like others don't and i'm not saying that we grew up in some war zone we did right now you know like our parents may have had some of that with like vietnam and stuff but like i don't know if we completely grasp but but our kids have an ability to grasp what it's taken. I know they get taught history, and I don't want them to have to experience it. It's pretty sanitized, what they teach, I think. Yes.

You don't get the blood and guts and gore, I guess. Yeah. Anyway. I mean, you're 100% right. Kids these days, now we sound like dickheads. Yeah. But yeah, I don't know if they 100% right. Kids these days, now we sound like dickheads. I don't know if they 100% grasp or you start to wonder

are people going to stop joining up? I guess that's kind of the point. That's why they're doing modern marketing practices. I mean, you don't have to go over someplace and get killed. Don't, I guess is the thinking. But yeah, it's going to be interesting to see the new generations. We'll see. someplace and get killed yeah don't i guess you know the thinking but yeah it's uh it's gonna be

interesting i know see the new generations we'll see we will shout out to the army that i was looking at the stuff they're doing i mean they're doing like stuff we do as an agency it's pretty cool just army or all branches are right this was just more about all the stuff the army was doing with their video and digital marketing and like i mean like just tried and true like very modern digital tactics i don't want to go look at it i don't want it to convince me to try to join the army oh yeah oh that's not a bad idea yes it is a bad idea for me it would be a bad idea yeah so moving on the radical news of the week here rad power bikes has the new rad city commuter bike they've uh upgraded it so uh we're talking pre-episode i've been on one of these electric bikes my brother-in-law has one

like it's they think like 35 miles an hour like i'm like whoa that's kind of scary it was fun but i was just kind of surprised at the power yeah Yeah. And it doesn't make any noise. It's like, whoa. Yeah. It's very dangerous. I think I was drunk at the beach when I got on it. Oh, even better. That's a provincial gravity.

I was on vacation. It's a great idea. I was like, this is good. Yeah. A little quick. Yeah. A little quick. I didn't hit anything hard.

You were limping a little bit. Yes. That's okay. That woman with the cat in Folly Beach, I apologize now. Yeah, she's fine. She's okay. She'll be fine. I didn't hit her much. We did talk about whether that had anything to do with the movie Rad.

Yes, Rad Bikes. Unfortunately, it does not. Rad Racing. Rad Racing. Rad Racing. Crew Jones is not going to get on one of those bikes. BMX Biking. Sure.

BMX Biking. That's the worst way to ever say that. I'm going to go do some BMX biking. BMX biking. Yes. Weren't they BMX bikes? They're BMX bikes. Yeah, but they don't think they call it BMX biking.

Biking. BMX. It'd probably be racing. That's not rad at all. That's not very rad. The sad is what it is. Sad. Sad.

That scared me a little bit. But would you buy one of these no okay no uh get a car idiot you know what i mean or moped sure sure golf cart if someone much more practical if someone gave me one would i ride it i don't even know if i would i what's the situation where you ride it uh i don't know it commuters like in San Francisco, like going up big hills. It doesn't work here, though. Yeah. It doesn't work here.

Can you ride up on the highway? I mean, we have the suburbs. I mean, most people here live in the suburbs. Right. There's some people. We live downtown. Sure. I might ride it to work.

You probably could. That'd probably be good for you. Yeah. I'd probably just ride my golf cart. Simpler. Less scary. You're not going to get killed. And I can carry stuff in it. Sure. You're not going to get killed. And I can carry stuff in it.

Sure. You're not going to get killed. Not probably. Hopefully. Yeah. It's less likely. Much less likely. If I hit something or something hits me, I might survive it.

Well, if you hit something in that, I mean, how fast does that go? 18. Yeah. So you'll be fine. Not fast enough. You're going to be okay. Yeah. Bicycle.

Yeah. I could ride it to the store, I guess. But then what? Right? Like you said, you can't carry anything. That one bag in your book bag. We'll get to a way to carry things because your robot

can carry it. We're going to talk about that at the end. Netflix made its biggest acquisition ever. I'm going to roll doll. Am I saying doll? Catalog. It's essentially Willy Wonka.

Willy Wonka, yeah. Yeah, and Matilda. Sure. I mean. What is it? The BFG or whatever? Yes. Big Friendly Giant, which is actually BFG.

It's a big fucking giant. Big fucking giant. Right? I remember when that came out, I was like, BFG, whoa. BFG, dude. It's like, you know, BAF. That's what it is. I was like, big as fuck.

That BFG is BAF, dude. Oh, man. Big fucking giant. That's a big fucking giant, too. It was a big fucking deal at Netflix. BFG. Rolled it all. Should have written that one. Yeah, you should have.

But Willy Wonka, man. Yeah. What a great movie. It's good stuff. The original? The original. Not any other bullshit. I haven't seen the Johnny Depp one. Yeah, he should have. Willy Wonka, man. What a great movie. The original. Not any other bullshit. I haven't seen the Johnny Depp one. You didn't miss much.

No. I'm going to let it go all the way through. That one needs to go all the way through. Yeah. I like the water drips at the end. It's the best. Yeah, not good. I like Johnny water drips at the end. It's the best. Yeah, not good. I like Johnny Depp.

I know he's had his ups and downs and all that, but I actually appreciate his acting, but that movie was terrible. Maybe because we talk like it is on the radio. I've said a lot of things are terrible today, and I'm really not a hateful person, but there's been a few things that happened to fall on today's news that I don't care for we got a little fired up today

it happens but yeah Willie Wonka man getting the golden ticket I still get goosebumps watching that I'll watch it and I'll be like something about maybe I was a kid right when it came out

or at least saw it when I was a kid I know it came out probably four weeks yeah it's a little 70s early 70s yeah i'm not born yet but anyway yeah but just i don't know the excitement because as a kid i think i think the daydreaming you do as a kid or like the fantasizing at least when i was growing up with like that played right into something that something. To be in a candy factory? Oh my God, and own a candy factory? Chocolate River and stuff? Are you kidding? It hit every button of what you'd imagine when I was a kid being an amazing adventure.

Definitely something you'd daydream about. Man, what if I got in there? Well, fuck shit up. That and Never Ending Story. Remember that? Yeah, I do remember that one. I do remember didn't i don't remember loving that one quite as much willy wonka was willy wonka was better a staple it was sure it's a lot of social commentary in there too if you watch it as an adult mike tv and that type stuff you know what i mean it is

and uh also that one part where they're on the boat used to scare the shit out of me when i was a little kid oh yeah all the lights and all the stuff. Worms and snakes and stuff. Worms, snakes. What was the... Was it an eyeball or something? What was the bad... Slugworth. Thank you, Nick.

Yes. Thank you. Thank you, Nick. Great job, Nick. Slugworth. Slugworth. That guy's a dick. He's a dick.

What an asshole. He ended up actually working for real. He wasn't even really working for real. Still, though. He was. Don't be a dick, man. Yeah. Don't be trying to take my gobstoppers.ka. Still though. He was. Don't be a dick, man. Don't be trying to take my gobstoppers. Yeah, hands off.

Did you take my gobstoppers? But yeah, you're right. It's pretty much Willy Wonka. I read that it was Matilda, which I don't really know because I'm not a 12-year-old girl anymore. Anymore. And they had the sequel to Willy Wonka, I guess. Yeah. The Glass Elevator.

The Glass Elevator. I never saw it. Yeah. You didn't miss anything. No. You didn't miss anything. You didn't miss anything. You didn't miss anything. I didn't hate it.. The Glass Elevator. I never saw it. Yeah, you didn't miss anything. No, you didn't hate that one too. I didn't hate it. I love Glass Elevators, but that movie sucked. Yes.

Yeah, so BFG, dude. Yes, BFG. So finally, this is a way that you get two of these things that work together. You get the electric bike. You've got a miniature robot coming out that will carry your groceries and help you run errands. It kind of walks beside you, rolls beside you. Sure. It's got eyes and everything.

You put up to 20 pounds of bags. Not much. Not much. Like one 12-pack. Sure. Yeah, right. Of soda or beer. Bush light.

Bush light. Bush light beer and a Subway sandwich, and you're full. Subway sandwich weighs like eight pounds right there. Just if you get double meat. Ugh. Ugh. bush light bush light bush light beer and a subway sandwich and you're uh full subway sandwich was like eight pounds right there just if you get double meat double the trouble just a little half on there but uh the uh yeah the robot it's uh fascinating where this is all going but it doesn't seem that helpful to me right now unless i mean unless you lived like again in a commuter big city or something like but even then like i'll carry the 20 carry your own shit yeah i mean right yeah uh maybe it'll cut down if you have stairs like robots can get upstairs they can't get upstairs right so you gotta carry it up anyway you'd carry that it's 80 it's 80 it's 150 pounds you're gonna see people

dragging this robot upstairs on a leash like a dog like it held for 30 seconds and then now you're just carrying the robot you've saved up that energy the battery dies and you're carrying you see you're carrying the robot down. Because they don't want to leave it. It's a thousand dollar robot. Hey, somebody you come pick me up. My damn robot crapped out on me.

Right in the intersection. On aisle nine. My robot died. In the store. I forgot to charge my robot overnight. I'm trying to think who that would be for. Maybe older folks? Yeah.

I don't know. Little kids? I mean, yeah. No. This is a big hard no for me. It doesn't. You're right. No for me, dog.

Rainy. Yeah. It just seems like more of a hassle yeah it's like taking a small kid to the store that can only carry 20 i feel like we got a lot of hot half-baked ideas going on right now people testing things and stuff and one day there are going to be robots and they're going to want to kill us or be very helpful well i'm not sure which one is which way it's going to be helpful then if if any movie or anything i've ever seen, helpful, then kill us. Yeah.

But this doesn't strike me as that helpful. It doesn't. I told you. If you carried like 50 pounds, maybe. 50 pounds is a good bet. Yeah. That's a good bet. But you can't even buy a bag of dog food.

No. I told you the thing in a hotel I stayed in, they had that. You call the front desk, and they put whatever you needed into the robot, and it comes to your door. the front desk and they put whatever you needed into the robot and it comes to your door uh again i don't know how it alerts you that it's at the door other than ramming itself into the door repeatedly boom yeah just cramming itself into the door but uh i thought that was also i mean that might have been something to do with covid maybe yeah i mean if you watch all the dominoes commercials they're like testing autonomous vehicles delivering pizza.

The Noid seems to look like it's going to catch it, though, every time. Yeah, it annoyed the Noid, from what I could see. Hey, yes. Hallelujah. Yes, very good. Yeah, I don't know about these robots, but. Yeah, to me, that's another nothing. Smart robot.

I'm smarter than robot. Smarter than any robot To be clear we've talked about the Noid and California Raisins Throwback And rad If it's radical we cover it And those things are very radical What's new with Joe, Joey and Sean?

We got Halloween coming up so we got some Horror stuff we're going to put out Exactly What about the You should have hit the Jason one Halloween coming up, so we've got some horror stuff we're going to put out. Exactly. What about the – you should have hit the Jason one. You're waiting on that. I'm waiting.

Okay. Just want to scare you. Good, good, good. We're going to put out some more of the old standards that we've been doing back in the day a little bit, some of the male care and stuff. So we've got a lot on deck. We'll be releasing tomorrow a video that Joe was in about not all clients are great clients. Right. It's quite funny.

Is that the do it cheaper guy? Is that the one? Yeah. Yeah. Yeah. Or no, it was the. The boardroom one. The auto parts guy.

Yeah. Yeah. That's a good one too. And I will say that our highest engaging post like last six months was the video that we put out last week, which is whatever I think some marketing meeting looks like. That was a good one. Yes. That was a good one.

Joey and Sean did that one. That was great. Mine will probably be better, but no big deal. We'll see. Time will tell, but it's obvious. Yep.

I don't even know what that was. That was just beeping. Okay. It was like, it was like a Pac. Yep. I don't even know what that was. That was just beeping. Okay. It was like Pac-Man. Beep, beep, beep. Okay. Fair enough. Morse code.

Yes. Cool, man. Well, I appreciate you on the show today. Yeah, it's fun, man. I'll see you in three weeks when the cycle comes back around. I know. Hey, guys. You know where to find us.

We're at theradcast.com. Search for all the highlight clips from this episode. Search for Subway, Substation 2, Robots. Anything you want, you'll find in the episode. And we really don't dislike everything. It was just a few things today. Sure. You can find Joey,

Joey, and Sean on Instagram, TikTok, and YouTube. Look for all their stuff. Got the mail carrying stuff coming out soon. It's hilarious. And hopefully it doesn't get banned. It probably will. Probably will.

I'm at Ryan Alford on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.