Right About Now with Ryan Alford - Weekly Marketing and Advertising News, September 3, 2021: Marketers Putting More Trust On TikTok

Episode Date: September 3, 2021

Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan with our regular guests Joe, Joey, and Sean, recaps guests Nielsen’s Cara and Imran. Talks social holidays - National Wildlife Day, International Charity Day, Read a Book Day, and Labor Day. Catch up on what’s happening with the latest Pop/Tech Culture news, and more... They also discuss the following headlines: Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketersLinkedIn looks to live events to build creator economyNissan puts e-commerce at center of ‘Heisman House’ campaignPhilips Hue partners with Spotify to turn all your lights into a music visualizerIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Apple's coming out with, they're trying to legitimize like an Apple, the wallet. Okay. Now you pick your credit card, you got your plane tickets, and now they're trying to legitimize driver's license, if it makes sense. Honestly, I think that's a great idea. They can get sponsored so that like literally they get attached to like that content. And that to me, while still a little, I don't know if intrusive is the right word, but it still makes more sense to me because otherwise,

unless the brands really have great content themes, the shit they create is not that great. They own the platform. They wanted to monetize. They wanted to sell ads. They're right. But you are emboldened and holding to whatever platform you're on, and whenever the C-suite there decides to make a change,

you're kind of do or die. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? It's Friday, September 3rd, and welcome to our weekly Radcast marketing news and all kinds of other bullshit. You just never know what's going to happen on the Radcast. I think that covers it. Joey, Joe, and Sean. Yeah. Yeah.

Are here. One more time. The regulars. Yes, yes. Oh, thank you. That sounds nice. The crowd goes wild. Adequate. Gentlemen,

what's up this week? Hmm. Hmm. Not all at once. We're all jacked for college football, bro. That's it. Clemson, Georgia.

Yeah. Tomorrow night. We're excited. 7 o'clock probably, for college football, bro. That's it. Clemson, Georgia. Yeah. Tomorrow night. We're excited. 7-5 probably, huh? Yeah, 7-30-ish. You know, they said 7-30-ish. Kickoff will be 8-14. Yeah, right.

Whenever they're ready. Yeah. The balloons and all the pageantry. Pageantry. That's my favorite part, actually. Yeah, pageantry. I just like the celebration of it. Okay.

Or the pageant girls. Pageant girls are fine. Yeah, I like that. Do they have their dresses? yeah I just like the the celebration of okay more than the or the pageant girls pageant girls are fine yeah I like that do they have their dresses I don't think do they don't think they have pageant girls

that football I'm pretty sure they do maybe homecoming maybe homecoming cheerleaders okay yeah no pageantry

a dance team as well probably yeah probably who you guys like Clemson or Georgia I don't know I don't know who you like Joe and I are Clemson grad Georgia I'm gonna know who you like Joe and I are Clemson grads but

what's the line three Clemson's favorite by three I'll also take one okay for the record Sean you just throw a name out Georgia or Clemson yeah Clemson hey hey hey

hey man Clemson's hey hey hey hey man Clemson's 40 minutes up the road here from our studio where it's just the home of Radical the baddest baddest motherfucking greatest agency in the world we put the stud in studio sure

we got that O in studio that's what it is yeah studio face studio face studio face studio face oh face the roller coaster you never never get used to uh enough office space uh quotes no i could do it all day i know that's what you had a good week is the radcast is heating up once again it never gets it never cools off actually just gets even hotter on thursdays with joey joe and sean you never know what we're going to talk about yeah but uh yeah we had uh it was a little bit of a you know i'm gonna call it

i don't know marketing 101 a little bit on tuesday we had the Nielsen guys on and Cara and Imran from Nielsen. You know what? They were actually very insightful. Got many quotes and many DMs this week. They're like, hey, it's not just entertainment. I need to learn something about marketing. They learned something this week.

It was good. We talked about upper and lower funnel. This was really like geeky marketing stuff here. It's like, you know. I have no idea. You know, when you go into a store, the reason you recognize companies is because they've done branding. Yeah. Right.

And the reason you buy it is because maybe it's on sale. Right. Did we talk about this? We talked about it. Okay. So I do know it. You do know it now. But feel free.

But hey, repetition is like branding. I need to make sure you guys know. Yeah, exactly. Like your wife didn't fall in love with you on that first date. Seven or eight of them. Seven or eight years. Verdict's still out. After the marriage, by the way.

Seven or eight years after the marriage. Verdict's still out a little bit. She's hot and cold. It depends on the day. Depends on the day. Depends on the day. You're still falling in love. I. She's hot and cold. It depends on the day. Depends on the day. Depends on the day. You're still falling in love. I love birds.

You know you are. Or out of love. Out of love birds. Either way. Vultures are birds, by the way. That's true. That's true.

It's more of an agreement. You know what I mean? Like financial? Prearranged marriage? No, I don't have any money. Okay. Does she, though? It's like codependency. It's not about you. Does she have money? No, she has less have any money. Does she though? It's not about

you. Does she have money? No, she has less than I do. It's about codependency. Co-poverty. Here's what it is. I don't like doing law. Okay. So then what do you do in return? What do you mean? She does the laundry. What do you do?

Yeah, what do you do? Radcast. If anybody listening is a divorce lawyer, I have a new client. Yes. No, it's the Radcast, dude. That's what I do. Yeah. Got a big deal for her. Okay.

Today's podcast brought to you by Raymond James. Two for one. Buy one, get one. Except I'm happily married and not looking for a divorce. To be clear, I'm also happily married. I know. This and not looking for a divorce to be clear I'm also happily married this is a bit that we like to do

uh Harry don't listen to the record yeah please so we've got some social holidays tomorrow is National Wildlife Day

yeah or are you going hunting I mean you've been sitting on that all day yeah I wanna I wanna test out my assault right now yeah I don't I mean for real Are you going hunting? You've been sitting on that all day. Yeah, I want to test out my assault right now.

I mean, for real, I was confused. I actually wasn't sitting on it. I was more sitting on the WWE thing, which we'll get to. But is it like, are we celebrating that they're out there for us to hunt and kill? Are we celebrating that, you know? I think it's the opposite. It's like, they're out there for us to hunt. Don't kill we celebrating that? I think it's the opposite. They're out there first. Don't kill any deer day.

Sure. On purpose. Not that we're killing every animal, but we're killing a lot. I do like steak. I think it's more about the celebration of that life is wild. You got to embrace it. You know what I mean? And you can shoot it

with an AR-15 through a scope on your balcony. I'm going to get hate mail from lots of organizations. PETA's going to sue you. I really don't hate animals. Just dogs.

You've had to clear yourself up a couple times on that. Why did you wink at me after you said that? Why did you ask which animals are endangered before we started yeah it was you know cover up this it's going bad how do you how do you celebrate it though the world what did you go into the wild i because the zoo is the opposite right yeah i don't know lions and tigers and bears oh my yeah

i wouldn't want to run into any of those no no in the wild ryan and i are actually going hunting tomorrow so yes we are you guys know yeah well you know how it's going my crossbow and my uh ar and my i use a pistol usually you know yeah it was pistol hunting's a lot harder so i can't aim as well what joey doesn't know is oh he asked me how fast i can run yeah he wanted to know how fast i could run i don't know why it's a dangerous game huh yeah it is a dangerous game it's the what was that movie hunting people like they literally they were uh so that's been several movies i think about hunting people the story yeah the story or the book or whatever was the most dangerous game yeah i don't know that's the name of the movie there was a movie about hunting people. The Pest was John Leguizamo's comedy.

That was a take on that. Sure. Yeah. You need one? Yeah, I really needed that. For John Leguizamo. There you go. Anyway, we do not hate animals here at the Radcast. But, you know, it was just an

acknowledgement that I really am not aware of exactly how you go about celebrating it. Whether it's for the animals themselves or endangered species, maybe. I don't know why there's so many holiday events. It's a Hallmark thing. You want to sell more cards and more shirts and all these dot orgs that need to raise money. Yeah. You know, that's what it's about.

Do you think that's what it is? It's a money grab. This is a marketing and business podcast. Let me just tell you, it's a money grab. And well, you know, towards that end, Sunday is International Day of Charity. Wow. Sunday is International Day of Charity. Wow.

And so it's like, I guess you choose one. Like, I'm all about, like, the days that are, I'd be more specific. You know, like, having, I give a fair amount of charity. We give probably five or ten grand every year. Here at Radical, we you have donated uh to the soup kitchen here we do agreeable hustle events and every dollar goes to charity with the soup kitchen we did i think twenty five hundred two thousand dollars just a couple months ago the soup was great by the way i was getting cold joe actually gives a lot to charity. What's her last name? I can't remember. Titters.

Charity Titters. She works at Twin Peaks. She did. She got fired. Yeah. Okay. Monday. It's read a book day.

Oh, it's my least favorite day of the year. Yeah. Books. How's that Bible doing that? But it's also Labor Day. So, I mean mean the more common holiday that one's actually a federal national holiday we'll all be off right we will be okay yeah pretty sure

nice all right yes what if the what if it was a somehow on a thursday would we still do the radcast what uh the answer is yes red cast never sleeps never sleeps contractually yeah it's always there it fuels this whole building up until today when i uh really beat up all the national wildlife when we had such a not great audience wait real quick we gotta run this back last week you were you were dogging dogs and now i'm not dogging dogs i'm dogging single people that have dogs man it's not about the dogs it's about the single people giving up their lives for dogs okay that let's be clear if you do uh pr out there too we are also looking for i'm kidding that was pretty good you're gonna go back and listen to that and feel good about that.

All right. I was looking up your best interest. Daniel Walker, who is our producer here, and I don't give him enough credit. He does a great job, but we're going to go back and roll the film on that. Daniel,

make a note. Check that one particular part. These are consecutive weeks. You're getting in hot water. Okay. Yeah. So Labor Day. Does everyone know the history of labor day moving on moving on uh the history of it no all right i was just asking i don't either we uh we blew up a

ship full of tea right yes uh it was our torpedo shot into maybe maybe that Maybe. That's it. That's it. Close, probably. And that's why the funny thing is you guys all want to be off and get your ass to work day. Labor. Yeah. I think we're celebrating the labor that we do for the year. Something like that.

I think it's low key a celebration of moms who go into labor. Yeah. And that's it. That doesn't seem right. Yes. Damn it, no. Fuck. I always mess it up. I'm going with the tea thing. Yeah, I think we blew up a ship.

Tea party. Do you know the ship, Sean? Do you know the ship that we blew up, Sean? The name of it? Yes. Jessica. Okay. The USS Jessica.

I think it was the Santa Maria, the Nina, something like that? Yeah, one of them. Am I mixing up? No. Those are the ships that came over. Okay. With Columbus. Sounds like those margaritas you drink over at the comic.

I do like margarita. The Santa Maria margarita. Little Grand Marnier on top of the top shelf. I think that was one of the boats as well, Grand

Marnier. Yeah. Yeah. I think so. Sounds French. So there's some interesting pop culture news this

week I thought we could cover. Moving off the holidays. So about Labor Day. Yeah. That's our new

sequitur. Yeah, we're going to move off of it. And I hope we do hope everyone has a great Labor Day. That's our new sequitur. Yeah, we're going to move off of it. And I do hope everyone has a great Labor Day. I'll be at the lake with a cold beverage. Okay. Fair enough. Good for you.

So get this. Apple's coming out with... They're trying to legitimize the wallet. You put your credit cards. You got your plane tickets. And now they're trying to legitimize driver's license, which makes sense. There's two states that are signed on.

And you have a digital driver's license in your Apple wallet. When are socials going to get involved? Can you have a birth certificate or social security card? I wish they would because I lose mine about every other year.

Honestly, I think that's a great idea. I was against the wallet thing for a long time until I started losing my wallet all the time and having the Apple Wallet saved me. Thanks, Apple Wallet. I think it's a great idea.

Something about Sean, too. He got really good at code recently and he's gotten really good at hacking. Yeah. I don't know if he's- All I need to have is your phone number, and I can break into your wallet. Yeah. I don't know. I'm good with it because I'm the same way.

I constantly live in fear of losing my wallet. because I'm the same way. I'm like, I constantly live in fear of losing my wallet. Yeah. Like, I, you know, it's like,

cause you have every, you have a credit card, your license, like paying the ass. I'll lose this. Yup. And like, if you go missing,

it goes missing for five minutes. Is there anything that we freak out more than our freaking wallet? Like phone, maybe not, not our kids. Yeah. We not kids. Yeah.

No kids down the street. No, we're good. But my wallet, where's my wallet? I think my kid is with my wallet down the street. That's usually what it is. That's dangerous.

That's dangerous. You're going to have a lot of PS4 charges on your, or Xbox charges on your card there. Yes. But I like it. I just hate keeping up with crap. And look, I was the first person. The moment digital music and movies went on disc,

I mean, I tossed every, I probably could have sold them now that I know it, but every DVD went in the trash can. Digital, digitize this stuff. It simplifies everything. What about the bouncers at clubs? Can you present it? Or are people going to Photoshop fake IDs

and call it their phone? It's going to be like an NFT of my driver's license. It's worth hundreds of thousands of dollars to college students everywhere. Every 6'5", 200 pound kid in college can NFT my driver's license.

It's convenient. I think that's the only scary thing is when people start breaking into wallets and everything's there. Your license, your credit cards, all your bank statements. But Apple wouldn't let you backdoor into anything. Of course. If you've been paying attention to the last three episodes of Radcast, you'd know otherwise.

All that child porn. Yeah. We've mentioned that three times. We should probably stop. I know. But it's less about what it is and more about the fact that there are holes in the security. Yeah. So we'll see. It'd be interesting to see the fake ID. It seems pretty easy to fake a digital ID, right?

Yeah. You literally take a picture of the license. You put the photo in, and it's like yeah here it is here it is yeah that's the kind of work yeah scan the barcode running back i guess i honestly i use my apple wallet for if i have tickets to an event some kid's gonna copy this scan the barcode and it's like this big hairy dude like uh sorry son. That's not you. Yeah. Yeah.

I don't know. Hey, speaking of NFTs, you can now own a mini signed, digitally signed Elon Musk Tesla. That's an NFT. So, which is for anyone out there listing non-fungible token, which means a single version of a digital asset, supposedly. Sure.

It sounds like there's going to be multiple since Musk is signing multiple NFTs. Sure. Elon Musk is like the supreme version for nerds. You know what I mean? If he does something, nerds are like, I got it. I own it now. Yes. Are those verified signatures, though? how easy is it for you to just

replicate it's an nft it's crypto it's all good man i mean we're starting to throw shit around like yeah oh it's all yeah it's crypto it's an nft yeah are you kidding me gary v said it's nft and it's good we're good it's on the chain gary v said it's a fucking nft bro yeah it's like okay all right sure get my digital wallet out and go bankrupt yeah i feel like people buying those anyway are people who don't have any worries about them yeah yeah so they're like yeah i'll take a chance take a chance might be worth something more the metaverse yeah Yeah Oh Meta man Meta bro And uh You guys Kanye fans Kanye with Donda The Donda house

I watched that on Apple The the He did a concert To kind of release the CD And I did watch It was pretty late It was like 11 And I watched

It was late for me I'm usually asleep by then And uh Stayed up for about 20 minutes And watched it And it was entertaining He had a house And a bunch of dirt

Like in the middle of a In the Coliseum somewhere I don't know if it's chicago i can't remember where it was was it not atlanta i don't think well i know he did something there but i felt like this is maybe the first one was was it chicago on apple yeah yeah okay and um so yeah it was uh kind of crazy but there's a lego house now made of the house that's in his videos. And then the concert venue that he built. Is that full size? One would hope.

Okay. I think it's to scale. Okay. Eight sixteenths. Okay. Equal to one half. Yeah. It sounds cooler to say.

It does. Anything is sixteenths. Yeah, 1630 seconds. Yeah. 1630 seconds. Yeah. 16, 30 seconds. 8, 16. That's half. Yep.

Yep. You nailed it. That's 50%. Did you guys play with Legos, though? Hell yeah. Oh, I loved Legos. I wasn't a Lego kid. My kids do.

My kids fucking love them. I mean, they love them. I can't figure it out he doesn't i just i'm not i never was interested i wasn't interested either but my kids i mean like all four boys and they're all i mean they will play with legos even to this day my five-year-old to the 12-year-old will spend hour to play in legos what about lincoln logs do you have lincoln oh i did it's like it's a terrible version of Legos. They were terrible. You can build a fence or a house.

Terrible. It was like you were done in five minutes. Yep, there it is. Can't build another fence right now. You can build a log cabin. Log cabin. Legos are the greatest toy ever for creativity, I think, and the worst toy to step on.

I would know this. Because I have large feet, and I have four boys to play with Legos. The bad combo. In the Alford family. What are those spike pit traps that Viet Cong used? They're like... Oh, yeah. The sticks. Pungy stick traps for Legos.

Poison on the Legos. Yes. I never... It always frustrated me. Yes. I never, it always frustrated me. I was just like, I don't. They have a manual. It tells you how.

Yeah. Well, then what's the point? But I like mixing them. You could get like Star Wars ones. It was awesome. They've now got these like, like,

they've, they're a marketing genius, by the way. Go like research Lego and the history of their marketing and everything like that. Anyway, they figure out how to charge extremely large amounts for small pieces of plastic.

Oh, yeah. And look, there's some engineering there, but now they have these desktop, like Darth Vader heads and stuff, like $125. We got Clayton one for his birthday. That and me alone for the bank. Right.

I'm like, what? Yeah. They do the scarcity thing Lego does too, where they only put out so many and then it blows up, right? The Millennium Falcon one was like $1,000 or whatever. They did a Simpsons one. They're marketing geniuses. Yeah.

Scarcity drives demand. Demand drives sales. And so on. Yep. That's what I heard. Somebody taught me that. You just made that up. I did.

Like scarcity, demand, I don't know. Branding 101. So moving to true marketing news. So TikTok started running ads probably 18 months ago, and pretty slow start having, you know, being an owner of a digital agency. We've been buying there and its platforms suck for quite a while, but it doesn't suck anymore. And now the exposure of the ads is nearly doubled and the trust among brands and marketers is risen twofold. Being creators on TikTok, any first reactions? Any surprise there? When I come across an ad on TikTok...

Here we go. It instantly pisses me off because a lot of them seem like they're a TikTok at first. You're like, oh, okay. And they're like, oh, then we'll go to Hardee's. And you're like, oh, come on, man. That's an ad. Yeah. I probably am i'm guilty

of swiping past it pretty quickly probably the beauty of the the problem with their platform is how quick you can move from content to content yeah you can swipe that ad faster than you know some of the actual ads too that aren't like hidden like that they have like the bar right or so you know it's an ad immediately and you're like oh yeah they have the little yeah yeah but so do you have more control over targeting and yes targeting's a lot better and you know formats and things are changing it's getting a lot better and so the problem though is it's still a little bit of the wild wild west of figuring out what's working what's not because of the swipe stuff and like yeah you know it's not as integrated or as mature of a platform as facebook and

instagram and others they haven't completely figured out the best way i mean there's certain things that are working and then they're still figuring out what's driving true value for brands when running these ads. The best thing, and we talked about this a few weeks ago, is just when brands sponsor, you can sponsor a creator's done, maybe you guys, one of your videos that's super hot, super cool and growing and getting a lot of attention. They can get sponsored so that like literally they get attached to like that content like it's that content but it'll have like a bar

do something like sponsored by a few different ways at that but and that to me while still a little i don't know if intrusive is the right word, but it still makes more sense to me because otherwise, unless the brands really have great content themes, the shit they create is not that great usually. It's kind of like, is it like the Super Bowl where certain brands can pay for placement on the top tier stuff by paying extra?

Well, you get more impressions. I mean, it's more, Snapchat kind of had a little bit of that type stuff but with tiktok it's mainly it's certainly more the more money you have the more uh exposure the exposure you're gonna get but do the creators get part of the money yes when when you do the sponsored versions absolutely they get paid everybody gets paid we've been approached to do a lot of the i think it's a little more antiquated now but like the whole if you put our product in the video and use the code and you take a percentage of the codes they track it but that seems to be even like dwindling i don't know if

you know i'm talking uh yeah it's sponsored it's like it's affiliate type stuff yeah i mean it's product placement but then affiliate like and it Look, I get why the brands do that and for certain things it makes sense. But to me, back to the nature of marketing, it's given too much credit to the ad to drive a sale with one ad and the expectation. So that's not enough value for you as a creator to do that because if they see it two or three times, that doesn't necessarily mean they're going to buy it, but it doesn't mean the brand didn't get any attribution

or branding from it. And so that's not an equal equation. They want to pay you money and have you get an affiliate code? Fine. That's okay. Consider that. But as a standalone, that's not enough value for creators, I don't think.

And it's, you know, it's asking too much of the ad. And then the brands, it's not a binary decision. Well, this ad did or didn't work because it didn't drive a sale with one fucking ad. I mean, that's just,

I don't know where, you know, that mindset came in, but that's how a lot of performance marketers, you know, judge things. Well, it's just a win-win for the brand. Yeah. They get the placement and then they don't have to pay you. Yeah. And well, you didn't drive a sale, so you know, judge things. Well, it's just a win-win for the brand. Yeah. You know, they get the placement and then they don't have to pay you. Yeah.

And well, you didn't drive a sale, so you didn't earn it. But yeah, I'm not going to watch one of our videos and be like, I'm going to buy a manscape buzzer. Right. Yeah.

Probably the opposite. Probably people should have us do, uh, ads for their competitors. And then when we do the ad, the people, I would never buy that. You know what I mean

we'll do a come and add for Pepsi I don't know why but the ball shaving company hits me up like twice a week Manscaped no it's like ball shaver I know what Manscaped is but this is literally like

shaveyourballs.com or something Daniel can you pull that up to confirm that is the website it's a time sensitive marketing strategy This is literally like the competitor. We're making a video. Shave your balls.com or something. Yeah. Okay. Daniel, can you pull that up to confirm that is the website? It's a time sensitive marketing strategy. Yeah. I don't want to buy it right now. Well, you might need it for the weekend. Change my. So LinkedIn is looking to live events to build their creator economy because they've given up on stories.

LinkedIn stories, which flopped and I think is completely shuttered. They're going to live events. So example, they've been building up. And I will say there's some decent content on LinkedIn if you're a business person. You're trying to learn like educational stuff. But now they're going to do live events. to learn like educational stuff uh but now they're gonna do live events but you know anyone that's like the big creators that are doing masterminds making a lot of money from them and including yours truly soon the uh uh i'm not going to linkedin to uh give away free content that's for

sure right so where would you go with it what would be like the best part my my website yeah and driving it with my traffic on my channels. Everyone, look, this is the thing. This is borrowed land. You're renting space on any of these channels. I mean, so the best thing you can do is build your own list, emails, phone numbers, contact information, and drive them to your own website for content

because then you can sell ads on your own site and then you own the relationship with the customer. Now, don't get me wrong. We all lean on them. I lean on Instagram. I mean, we get a lot of traffic there. Use them for what they're there for and appreciate it. But you need to be building your own one-to-one audience

so that you can build media. Get it? Yeah. Because it's not easy. I mean, it's not hard for one of the platforms just the platform well facebook in 2003 when they decided we're not going to let anyone's organic content get seen by anyone anymore you know businesses went out of business but when that like day of 2003 it was over like a two-month period suddenly you know people 100 of your

followers saw every post you made eventually in their feed, they would share and like, and do all that. And then it would grow organically. And then they decided, well, five percent,

we're going to let 5% of your followers see your content. Yeah. And look, they own the platform. They wanted to monetize. They wanted to sell ads. It's their right. But you are in,

in bolden and holden to whatever platform you're on and whenever they you know the c-suite there decides to make a change you're kind of do or die yeah you're putting a lot of trust on someone that you don't yeah so just always know that's rented land and not own land do you think though that there's some value yeah to the visibility of being on a popular platform because I do feel like people are more- Oh, totally. You use it to the best, but you need to be building your own owned property as best you can

because you're always renting land. Joe and I were talking about this a couple of weeks ago, Trailer Park Boys. Yeah. They have their own website now, SwearNet. There's an app too. Yeah, and an app and i'm so curious to see like if that actually crosses over to them monthly subscribers they're making as much

money with their own platform and app than when they were on well you have to build it i mean use the use the platforms to build i mean like you guys are doing. Companies, hey, use it for what you can and leverage the hell out of it. But you need to be building alternative strategies for how to have that relationship, how to have that customer working with you directly. Because ultimately, you want that to be one to be going down and one to be going up. Well, it would be amazing to have our own and one to be going up, you know? Well, it would be amazing to have our own platform. Then we don't have to worry about pissing people off.

We could actually make the content that we want to make without taking it down. Well, Kelly Dodd, who was on Housewives. So Rick, I forget his last name, but he was on Fox fox news they've started their own podcast and they're on patreon yeah starting certain other things paid for that very reason now patreon's a whole you know probably closer to your own yeah it's still you got someone in the middle but it's more you get more direct and just for that same reason they wanted to be able to have direct discussion and say what they want to say. Yeah.

You know, there's no filter. Cool. Going to Facebook, I got a bone to pick with Facebook. Facebook is bad now because of, it's a game for the videos on there, right? Like people were having proper exposure and then the videos started

blowing up you'll see videos like 150 million views or something and facebook's paying that out and it's people just playing the game and the title is always like wait for it she did what and it's like them just prolonging it and i think they were probably starting to get ripped off facebook and was like hey we can't't let people have this maximum visibility. But anyway, the side rant. People play this algorithm game. But this is bad for content. The content is trash.

And they're making like $100,000 outright on this stuff. Well, they tried to say that most watched content was political stuff, trying to come out with that puzzle we talked about a couple weeks ago but like you know it's either the puzzle or crappy stuff like that you know that just played they know how to play the algorithm game it's always like the bad guys are always ahead of the good guys I mean like yes that's why I was saying

we every video we do from now on hashtag flatter every single one hashtag flatter hashtag conspiracy yeah hashtag you know hashtag flat earth every single one hashtag flat earth hashtag conspiracy hashtag you know climate change is not real exactly

whatever any controversial thing that someone is going to look at vaccines don't work yeah slash funny guys pandemic

yeah pandemic y'all should do I don't know it might be too soon to do a pandemic parody or something

maybe it's I think we'd be too late to do a pandemic parody or something maybe it's i think we'd be too late honestly i feel like that was i think people are whatever yeah maybe i just you know a lot of people have died and that's not funny but it's just more of the but we'll make it it's more the yes it's more the hysterical nature of like how certain each side is of their side. Yeah. There's no agreeing in the middle. There's no. You're either one or the other.

One or the other. You're either good or you're bad, depending on your party affiliation. And it's like, that's the saddest part of it all. Polarization. Everything is so radical. Lies. Okay. I see what you did there.

We get $20 every time we say radical in context. That one didn't count. You haven't said it enough. We aren't really seeding it into the audience. Okay. Intercode radical 20%. Yeah. Today's podcast brought to you by Radical. Every podcast kind of

is. Sure. We're in the Radical studio. Radically radical. Your lower back tattoo radical this is true really your inner oh my right butt cheek and your inner thigh and your inner thigh as well it's true it wasn't enough i had to put it on there seven times so when people see me i'm making a true impression yeah yeah brilliant making impressions yes so uh you guys watched you seen the nissan commercials with the heisman house oh i fucking love them dude i have seen wow yeah they're my shit dude i didn't know he was

yeah so uh when tim tebow comes on bro oh you love it everyone loves he is funny that's just yeah right when oj simpson comes, Heisman winner O.J. Simpson. Why isn't he in the Heisman house? That's weird. That is weird. There's a murder in the Heisman house. I can't think of one. For Halloween.

It was the lead pipe in the kitchen with no gloves and O.J. It'd be edgy. It would be edgy. That's crazy. Thank you. So we were in the airport. I don't remember which day it was but somebody was running for their flight and they said oh we got it we'll have to do an oj simpson in the airport or whatever do you remember the hertz commercials where he's jumping over stuff yes it means something else now if you're in a white bronco like running away okay it's a

rebrand yeah bronco should do a commercial with him. The new ones. The new Bronco. Bruno Mali. They didn't make a white version of the new Bronco because of OJ. Really? No. Maybe.

I would have bought it. But I will say this is interesting. On the marketing side, the new Heisman House commercials are talking about the fact that you can buy Nissans fully fully online in e-commerce essentially of buying cars which i find interesting how they're uh not pissing off dealers with that because they rely on dealers to sell other cars it's like we're gonna bypass the dealers e-commerce right here right there they're gonna have a live chat that comes up and you're like i'll buy the car and say hold on let me talk to my boss real quick and put you on hold. On hold. They got to say, well, let me get you a good deal. I'll get you a good deal right here. I hear a good deal.

Yeah. That's what the chat bot says. Yeah. Changing the number like. Yeah. Yeah. I got to go. I'm going to go.

Can you stay on here? I'm going to go talk to my boss and see if I can make that happen. We're going to throw in the optional undercoding at that price. Let me scroll to the top of this chat where you gave me this number. That's funny. I screencapped the chat. I know you wanted the super sports wagon, but I've got a green sedan with your name on it. If you think you'd hate it now, where do you drive it?

I feel bad for the inflatable tube man industry because Nissan is no longer going to be, you know, they're going to lose some sales there. That's true. Or the sign spinners. Where are longer going to be, you know, they're going to lose some sales there. Yeah, that's true. Or the sign spinners, where are they going to perform? There's still tax places. There's a digital sign spinner next to the chat button. Okay. It's an NFT. It's a gift.

It's a sticker. It's a sticker you touch for impressions. He's fungible and token-ish. That's going to be like a thing in the future, right? A joke for kids? Yes. I i think so non-fungible why can't i come up with a better name anyway damn gary v the uh so phillips and spotify teaming up so that when you're listening to a playlist you got lights in your house and you can do a music visualization throughout the house that's's how I do it. Okay. The easiest way to get a migraine.

I think we need that playing while we do the radcast in here. Yes. Like a light show. I've always wanted to have a seizure while I'm doing a podcast. Someone's probably had a seizure listening to this podcast.

Right now. Whoever's with the National Wildlife. They're like, oh God. So it's like the iTunes visualizer, right? That thing that does all... I think, well, you know, Philips makes light. They're like light bulbs that you can buy throughout the house, and I guess it will play the tune to the beat.

I like this. Yes. College dorm rooms all around America are going to be... Can you specialize it? Like, what happens if Van Halen's playing, and you're like, there's too much green. Can you specialize it? What happens if Van Halen is playing and you're like, there's too much green. Can I change it? I want blue. Yes.

Okay. You don't know the answer to that. That was the most... It's their product manager. Just watch him answer it. He was like... That was a very convincing lie into my eyes. makes me think about what else you've been telling yeah that's funny so is the uh gorilla hunt still on for tomorrow

are we still in that is that still going on i've got the uh torpedoes and the uh the torpedoes for the ship that we pull a t that we're seeing i was thinking i was thinking napalm we've talked about fungistix napalm. Sure. We've talked about fungistix, napalm. We've got blow darts, you know, tranquilizers. With ketamine.

Yeah. For Joe. Actually, I was going to say, actually, you have about six less than you had earlier today. So I did drink all the ketamine.

I knew there was a reason. Yeah. I'm at a K-hole. He was staring at a visualizer for a long time today. Yeah. And it actually turned out it was just somebody flashing a flashlight. It's fine. I had fun.

Fair enough. I'm not sure what that means. Was that a bad joke? That was me flushing the ketamine. Flushing it out of my system. Yeah. Hey, if you guys want, there's a rager at the Heisman house later today. If you guys want to come.

OJ's going to be there. OJ. Everyone else. What's on the horizon for you guys? Any new skits out there? Anything? What can we talk about coming out for Joey, Joe, and Sean? Yeah.

Who wants to take that? I think you do. I don't have to. Joe wants to. I don take that? I think you do. I don't have to. Joe wants to. I don't know. I don't find... I find out what we're doing when I get there. And they're like, we're doing this today. I'm just like, okay. It's usually me dancing around wearing a funny suit.

I am excited about... We filmed some stuff this week for Radical. Some nice parody stuff that you guys put together for us. That's good stuff. I'm excited. Okay. And when I say us, I mean all of us since you're on the team now.

Before you tell us. Talk about what it was. What did you think it was based off of listening to what was going on? What did you hear? What did you hear? Because you were. You saw me run out of the room and trip. That was the first.

I thought it was a parody on like showing results to a client or something, like what was working or what. No, dude. It was about visualizing. Oh, God. So far. Was it about a Philips and Spotify visualizer? Yeah.

We took it upon ourselves to make an ad for that. You're welcome. Just in case. Spotify hired us yesterday. I knew it was a reason. Sean, what do you think about his guest? It was close. The guest was very close.

But I looked over and you were laughing. I was laughing. Yeah. Well, Joe had a crazy wig on. And then Joey was excited one minute about one chart. And then the entire room was very, very unhappy. I saw Josh pounding his head into the table. I'm like, okay. But he does that.

Yeah. That's true. It wasn't that unusual, but I'd say it was unusual. We actually, we asked him to stop filming. I felt like I went to Burning Man, where there was an experience happen and then I left and like nothing retained in my mind.

It was just like, I think that happened, man. Yeah. At the end of it. I saw some video of it. I'm pretty sure it happened. I was like, man, it was hard to go back

into the real world after that. Yes, it was. Is, do you guys, I know you guys are working on a few different things, but I haven't seen like anything totally new. I know you guys have a couple, you guys things, but I haven't seen anything totally new.

I know you guys have stuff in the can that hasn't been shared. We are out of ideas. We weren't going to say it. We've got some different... We're working on the performances for the booking theaters downtown Greenville right now. We just got done with that. So, Chris, we have a couple sketches

that haven't released yet. Yeah, I feel like the opportunities are getting bigger. But yeah, in terms of retaining viewership, I hate when studios, movie studios do sequels. And then based off of what we were seeing recently, I was like, you know what we should do? Only the characters that work and not do anything else. So I think we're about to do bigger business ventures

and repeat some of the characters that people like more regularly. That makes sense. Yeah. Cool. Try Nothing New is basically the mission here. Again, out of ideas. Jump the shark. Yeah.

In other words. Actually, we're about to do that. Literally. Literally a shark. Yeah. In other words, actually, that's we're about to do that. Literally, literally like Fonzie. Yeah, I'm dressed up like Fonzie.

Joey is the shark. I think you're the boat. I think. Yeah. Yeah, I'm the boat. The role you were born to play.

Is this a metaphor? No, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no,

no, no, no, no, no, no, no, no, no, no, no, no actually he's a very strong the props the prop budget went down we'll explain if you come to our video seminar on LinkedIn later today we'll explain it more thoroughly

we're having a town hall it's actually it's only five dollars it's free aren't you paying people to come like a dollar

yes they come we have some paid sponsorships OJ Simpson is it a negative sponsorship we got OJ Simpson

Jared from Subway I think said he was going to be there. He told you that. You had his personal contact, which I found weird. The BTK killer signed up, but he's a flake. Bleep that out, please. Daniel, go back and bleep that out. Bleep that out.

It's going to be fine. Well, cool. Look out for all the content. We've got some fun stuff coming with these guys on radical social media. We did some fun videos from other clients and Hey, it's radical. We do it. There's no rules here.

Just right. Just right. Wait, is that, that's something. You know where to find us? The radcast.com. Look up Joey,

Joe and John on Tik on TikTok and Instagram and YouTube and everywhere you find funny shit. Here we go. Thanks, guys. Thank you. Happy Labor Day. Happy Labor Day. Everybody enjoy your long weekend.

Be safe. Don't do anything we wouldn't do. And definitely do nothing to wildlife because we had fun with that. We do love wildlife. Just not on the fort. Yes, right. Exactly.

So you had the Heisman house. Yeah. You know where to find me. I'm at Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the Radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.