Right About Now with Ryan Alford - Weekly Marketing and Advertising News: Twitter Service for 'Super Users'; Salesforce for Snapchat & Google Tie-ups; Spotify Musical Birth Chart; Mars Wrigley on Reality Competition

Episode Date: June 4, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill, discuss the huge AMC-DogeCoin rebound, the retirement of Coach K, today's National Donut Day, and more marketing headlines!They also discuss the following topics:Twitter subscription service for 'Super Users'Salesforce data on Snapchat & Google ad platformsGetting Spotify musical birth chart with your bestie and create a perfect Blend playlistMars Wrigley joining reality competition show for aspiring influencersIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

It has to start somewhere. It has to start sometime. What better place than here? What better time than now? Hey guys, what's up? It's Ryan Alford and Josh Hill. What's up? Welcome to the latest edition of the Radcast News and Advertising Update. Today is Friday, June 4th, 2021, and it's also National Donut Day, my friend. An amazing day for everyone involved.

I'm going to eat some donut. I haven't eaten them yet, but I'm going to eat some donuts today. Yeah, you have to. It's a holiday. I know. I talked about this when we talked about the paint that Dunkin' Donuts was making. Strawberry sprinkled cream plain donut on top, bottom, whatever you call it. That's so good. That's my move.

Are you a filling donut kind of guy? If it's available, I'll eat it. But which one are you choosing? Let me give you three donuts on the plate. Plain, glazed, crispy cream, chocolate

frosted from anywhere, you you know maybe with some sprinkles maybe without right boston cream from somewhere delicious what are you choosing i'm going for the boston cream okay you got me at that one you're the heavy all in juiciness creaming out coming outside like all over my face. It's like donut city. Yeah. Take me there. I kind of like those two myself. Even though Krispy Kreme plain is like heated up.

Hard to beat. Absolutely crushable. Yeah. The problem is I can crush 17 of them. Yes. Like I eat one. I'm like, cool. All right.

Six donuts later. I'm like, I'm still hungry. Yeah. Why is this? Yeah. When they're cold, I'm like, oh. All right. Six donuts later, I'm like, I'm still hungry. Yeah. Why is this? Yeah. When they're cold, I'm like, oh, I can't eat more than two. Exactly. But when they're hot, it's just like, yeah, I'll have 17.

I think they melt inside your stomach. Yeah. They don't exist. The long, I hope we're making everyone starving. If you're running on the treadmill on this Friday morning, eat your heart out, baby, because you needed donut. Yeah. Krispy Kreme and Dunkin' Donuts.

We will be sending you the bill for the sponsorship. Yes, I have trained myself already, so I've earned the right for my 27 donuts. How's your week been? Been solid. A lot of cool stuff happening in the ad world and new tech, new approaches, new things. Cool. Cool, cool.

Do you follow Bitcoin at all? Oh, yeah. Are you invested a little bit? Okay. I've got a slice of a Bitcoin. Slice of a Bitcoin? Do you have a slice of other coins? I have a bit of a Bitcoin.

Any Dogecoin? Yeah, I actually have a little bit. Yeah. You've been following the up and down? Yes. A lot of down. A lot of down lately. Following a lot of down. This week's been back up, though. Last couple days. Yeah, I'm not down as bit. Yeah. You've been following the up and down. Yes. Most, a lot of down, a lot of down, following a lot of down.

It's been back up though. Last couple of days. Yeah. I'm not down as much. It's great. We record this. The problem with, you know,

we do pre record. And by the time, like later in the day that this is running or whatever, uh, it's possible that there's been like, you know, 30% loss or something. It's like you were trying to make these news episodes evergreen, but it's possible that there's been like, you know, 30% loss or something. It's like, we're trying to make these news episodes evergreen,

but it's like, unless you're live with Bitcoin, you never know. Someone's already like crying on the floor because it's been three hours and it's lost 80% of its value. The other classic crypto guy thing online is like, this is not financial advice. Yes, exactly. There, you know, there almost needs to be like 27 discount like if there's one or two for like normal stocks hey you know it consult your

advisor if you uh before investing and all this because but most stocks aren't going to go to zero in like uh five minutes like and i'm not saying Bitcoin is that volatile, but let's be honest, crypto is pretty damn volatile. Oh, yeah, for sure. I will say I made a nice little chunk of change on Dogecoin, though, in like February, March. So, yeah, I kind of pulled back watching this, the bloodbath that's happened. But I but now it's starting to kind of retread. So I'm like, do I jump back in or just temporary? I'm going to ride it out and see where it goes.

AMC's back at it. They're like, gain like 80% Wednesday. AMC to the moon. I know. Like, are there AMCs on the moon? Probably. Is that an article headline or whatever? Elon Musk is up there having donuts.

Yeah. Donuts watching movies. Oh yeah. With his space truck or whatever he's got. He's probably got a moon raker up there having donuts yeah donuts watching movies oh yeah with his space truck or whatever he's got he's probably got a moonraker up there uh but i think he is james bond and we just don't know it james musk james musk musk james musk coming out yes yes yes yes, yes. What else? Any any big did you enjoy your Memorial Day? It feels like this is like the good and bad of now.

Like we don't savor anything anymore, you know, because it's like on to the next thing. Like it's the social media, like viral. I think every bit of our lives has become like, we've turned the page so quickly. So it's like, I feel like it's been a month since Memorial day, but it's been four days. Yeah.

It's been so long. Yeah. It was a great Memorial day. Had a, did some cleaning, hung out with friends, had some like delicious food, made a couple of focaccias.

Ooh. Getting crazy out here. I do do see your your baking skills on instagram like in my story feed i'll be like swiping through like man that looks good i'm dabbling call me over like dude i'll be there i should bring some snacks next time yes for sure coach k announced that he's retiring so uh you're a basketball fan out there coach k the duke blue dev, who if you aren't a Duke fan, you probably hate them, but not figuratively speaking, not literally, hopefully, but pioneer in basketball. Him and Williams from UNC. So both North Carolina and Duke coaches announced their retirements.

Obviously, UNC's is this season, but Coach K, gone after I don't know what they're going to do. That's going to be like Saban or any of these, Belichick, these pioneers of the sport going away. We'll see what happens.

What if a guy like him, he does his podcast now and he does different things so and i mean he's older but it's like i don't know like some of these guys they just wilt away you know like because that was like their life i don't know yeah they either uh i feel like they either like maintain some kind of like consulting or like commentary like position but like otherwise they just kind of get bored i know because it's such so intense yeah you know it's like you're traveling with the team i mean i don't want to say that any other job is not intense in its own way but coaching and sport and the lives of the teammates and especially

basketball teams being smaller and like more you know a nucleus and everything like i don't know i think it's just be hard getting away from it especially you do it for like more, you know, a nucleus and everything. Like, I don't know. I think it'd just be hard getting away from it. Especially when you do it for like 40 years, you know? That's like your life. Literally, it's their life. Because they travel with the team. They're practicing year round or training and all these things. And yeah, we all do our jobs year round.

Yeah. But I don't know that it's as intermixed as the way sports seems. There's a difference between stepping back from a job than changing your whole lifestyle. Yeah, exactly. It is a complete lifestyle change. But lots of news this week. Eat your donuts.

But we'll get right to the advertising news. So number one on our list here, Twitter is debuting a subscription service called Twitter Blue. Is it Blue Twitter? I don't know. JetBlue. We're going to call it JetBlue. Anyway, the point here is they're $2.99 a month. The ability for super users, you got to be a super user to get this or just just someone that's willing to pay 2.99 uh you can essentially key features include like some kind of read mode that streamlines threads and then the ability to call back tweets before they completely go to the nethers of the interwebs yes and uh other like support and a few other things any Any first reactions on this thing? Honestly, I feel like it's been a long time coming because there's so much of Twitter.

It's just people being like, I can't believe this app is free. Right. I think it'd be a great tool for anyone who's got a couple thousand followers or more to go ahead and get on. I mean, $2.99 a month very low cost very very low entry yeah but yeah i definitely know that like feed can get really uh hairy yeah but

i'm a big fan of twitter i've been on twitter for i go in these waves you know like i'm on there i have some following i don't know how because i'm not as active as i used to be they stick around i guess they just don't do the mass unfollowing from me like this guy's never active i don't know i guess they're hanging around in case i uh tweet something but but like you know i'll get in there talk mainly about sports i was like it's like my passion points like i'll get in there and i'll look back and i'm like i've talked about like you know all my other platforms i'm like you know, personal development and work and the podcast. And I go look at what I've done on Twitter.

I'm like, all it is about me bitching about somebody saying something bad about a Clemson player. I'm like, this has nothing to do with anything else I do on any other social network. And I just called someone a punk ass bitch. What happened to me? And I just called someone a punk ass bitch. What happened to me? Gosh, in the social media world, I feel like Twitter is like grabbing a bar, like grabbing a drink at a bar with your friends after. Like you go to LinkedIn, you go to Twitter, then you go to Instagram and then you're like, all right, now I'm going to really kick it back.

And I don't know, loosen the belt loops a little bit. Yes, exactly. I do think it's interesting. You'll probably start to see more of this from their social networks i also saw you know the fleets you know which are the disappearing story type uh content for twitter i've done like two ever and then i fleeted but uh they're gonna have story like ads disney and a couple other people have done have gotten on this early because they just need yet another place they've more money to do it than just need another channel to put their content yeah but uh yeah i don't know what you think about that same down the same path a little bit yeah it's just kind of a watch runs for pete i know for

social media it seems i i haven't seen like the early data i know they're that they've they're demoing it they're sticking with it i guess but yeah i don't know how many are you fleeting like you tweet a little but are you fleeting no i haven't posted i posted one when it came out and i think most of my friends did one and i haven't seen them since really like follow a few hundred people read my lips no yeah in other words yeah next on our list uh on the news the front headlines of marketing and advertising salesforce is expanding first party data with snap, Google integrations. I feel like it's every other day. Everybody's freaking out.

We're going to do a series, Josh. I'm putting you on the spot right here. We're going to do the future of Kukulus series with both guests and our conjecture on that. And this plays right into it. It's Salesforce is like the number one CRM integration platform, whatever you want to call it. It helps you manage your customers. It's huge. They're one of the biggest companies in the world and they have all this data and you, you have a huge CRM. So you're pooling all this-party data and it's like, what do you do with it? So now they're creating even more tie-ins, more leverage points for how you can use your data in your

first-party data that you've aggregated through them throughout other platforms. Thoughts on this one? I think it's great. I mean, this is kind of going to be a standardized approach for a little bit for a lot of these platforms. And that's been a thing that people should have been on already is if you're a business, you have to own your first party data. You've got to have it available. Collect that. Keep it. Don't throw it into some Excel file that gets lost on someone's desktop.

Yeah. Get it on a CRM. get it on a CRM. Keep it on a CRM. And I think they're finally doing just this. And I think we're going to see a lot more big partnerships in the future of big data companies like Salesforce partnering with these big behemoth platforms because that's the only way they're going to be able to continue making the revenue they are. platforms because that's the only way they're going to be able to like continue making the revenue they are yep and you know i i'm working on an article right now for a potential story

with a journal that's i think small businesses are in trouble with digital marketing because you know the larger companies and larger scale have both the money, the technical know-how and the bandwidth to survive some of this bumpy road over the next 18 months with cookies going away. Right. And having a lot of first party data because they have a lot of customers. Right. And small businesses are going to be on the losing end of a lot of this because ad costs are going to be higher.

Right. Cost of acquisition is going to go up because you can't target as good no matter what they come out with it's gonna it's gonna suck for a little while yeah and the complexity of it all is going through the roof you know and i think this is really gonna squeeze the the low end i think so too it's gonna yeah they're gonna have to get really creative with their creative. And yeah, the creative is going to be better.

Yeah. I mean, these are some of the things that pointing out is like, what are the implications of your creative is going to be better. Your branding is going to have to be better. Yeah. And you're going to have to be able to stomach a little bit of the pit ups and downs of this.

Yeah. For what, for how it plays out. Yeah. A lot of people are probably going to have to lean more on their local PR, local talk to their customers they have, try to get those referrals, stuff we've been saying. Yep. Yep.

It's going to become even more important. Yeah. It's going to be interesting. So Salesforce, Snapchat, Google, the big get bigger and have the ability to create these tie-ins. And it's good and it's great. I'm not the killer of capitalism here. I'm just more a little concerned with what happens in the middle and bottom ground with some of these companies. Number three on the list, how to get your Spotify musical birth chart and create a perfect playlist playlist with friends so i know you've already

done this i've read about it and looked at my app for about 30 seconds uh i don't did it come out was it literally been out for a little bit yeah just a couple days a couple days first first i mean it's cool like i get it when i first read it i was like just from your birth year i'm like i don't know how much music i was born born in 77. I aged myself here. I don't know. I think I have a few tunes, you know, like Clapton, a little, some older stuff that was Motown. Like my parents, all they played was Motown when I was a kid. But, you know, like, but no, it's more of your specific playlist

and aggregation and ability to share it with friends. I know you've already played with it what are your thoughts i think it's fun um i was thinking when i was watching it like every single it gives you like an array of slides of like oh here's you like to listen to this at this time like that's unique to you versus all the 325 million listeners we have on our platform um like oh only you would go from this artist to this artist and so it was this really interesting like individualization of the consumer where they kind of like spotify has really knows its audience base they're they're fantastic with

their like algorithms to create playlists for you yep and then like they went beyond that and they had they always had their year-end playlists of like oh here's what you listen to this year the most and those always scare the shit out of you yeah i'm like i'm like man i really listened to boys to men that many times i gotta get some taste breakers in here ace a base i had no idea i'm like oh my kids have been like playing with this yeah yeah for sure old town road 437 000 times yeah you know clean clean version yes but they know how how much music is important to people's identity and like kind of expressing themselves through what they like and so they leaned into that and created shareable content that makes the people like makes their users feel seen i thought it was great yeah we were looking at that video right before the pre-episode that was pretty cool i like hey i love the layers you

know and spotify does this really well with the way they share content that's shareable yeah you know they always give you know their guests like an extra something or they'll send me an email or something. It's got a barcode like you scan it and it's like goes up and they make it easily shareable. They do a really good job with that. Oh, definitely. And I found out my son's sign, according to them, is Patsy Cline, which is not bad. Yes, yes, yes. Finally on our list, Mars and Wrigley, all the candy bars, are joining the reality competition that I think is going to be on ABC, a show for aspiring influencers called Hashtag Follow Me.

Yeah. You knew it. It's like in other news of expected and surprise it hasn't already come out. Yeah. You know, like follow me. So influencers, I'm interested in who they put in this group. It's probably going to be the usual suspects, but they're essentially going to follow them.

They're going to do a competition based on something from Mars and Wrigley and all the candy bars, business-based, trying to gain additional followers. And I think number i'm like like i don't know exactly how they're going to measure this perfectly but uh trying to get the most followers it strikes me as kind of like uh the apprentice meets influencers oh yeah it's kind of kind of meta too it's these uh big big company does an advertisement of young kids trying to do advertisements for them. And then on the other side, it's like influencers are trying to be influencers. And so we gave them influential spots on TV shows and all these tools to be influencers.

We will see how influential they really are. We'll see how it works. I was like, this is brilliant on both ends. Yes. You made me think of my son. My son had that so meta yeah like do you know what that means actually use that in a better context than i would have known but no it'll be interesting i you know i'll watch one i'll give it a shot i'll watch it

once you know and it'll be like it's just interesting it's gonna be um worth keeping an eye on. My first reaction was you know. I think it's a little cringy for sure. I don't know. I see enough of this on my daily Twitter and Instagram feeds and stuff. I don't know if I want to log on to a TV

to see. Oh man. Read my lips no probably not yeah i'll get some candy though from mars yeah so we'll see but look these guys let's let's face it the audio the irony of this which is what you were talking about a little bit these this audience doesn't watch linear tv right so let's get a tv show where we bring them to watch tv there's always yeah there's already a um a youtube like series where it's called like the next america's next top influencer it was similar but they had like little like relay games and stuff too.

That one was extremely cringy, but this is a great Cody co reaction video to that. I highly recommend, but yeah, I don't know if it'll work. Like that was like for the audience group, but I think people were watching it kind of like to make fun of it. So we'll see if that happens here.

We will have to see. That's all we've got for this week's news. client any final thoughts here mr hill uh eat some donuts keep your data um stay on top of things hey i like it could be a t-shirt oh yeah making the donuts get out there and have a donut people we had to have made you hurt hungry at this point so we really appreciate josh hill and everyone that follows along on the radcast we're at the radcast.com and at the.rad.cast on instagram i'm at ryan alford on all the channels we'll see you next time on the radcast to listen to full episodes or to contact us visit us on the web at the radcast.com or follow our our host at Ryan Alford on Instagram. Thanks for tuning in.