Right About Now with Ryan Alford - Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT

Episode Date: March 5, 2021

Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown:Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6.Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality.Is Bitcoin the new global currency? What does this mean for investors, small businesses, etc? We discuss it all here.WTH is NFT? NFT - Non-fungible tokens. Basically, digital ownership of art, media, music, etc. How does it work? We answer these questions and more in today's episode.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

you're listening to the latest radcast news update here's ryan and riley hey guys what's up welcome to the latest edition of the radcast it's friday march 5th 2021 and i hope you yours and everyone out there is having a wonderful week and or whatever time it is in your life when you're listening to this episode even if it's 2035 which is completely possible you might my son might be listening to this episode riley in 2035 you don't know and i could be like with my walker hopefully not by then but uh you know who knows but uh i'm joined as always by my lovely co-host and the producer of the radcast riley clark hey guys how are is everyone well i wish we could sometimes i wish we could be like how is everyone and then how are you then you hear a we're great are you

yes are you good are you you know feedback the feedback loop yeah right right right right this is why we'll just get. You get me, pal. That's it. No, but this is why when we get on Clubhouse. I'll pass you on the back right from across the aisle there. Exactly, exactly, exactly. But no, this is when we get on Clubhouse and we start doing more of those kinds of things. That'll be like nice to get that conversational flow going.

So stay tuned for when that's happening, guys. It's going to be a nice 70 degrees. We'll rub it in for anyone out there that's in the cold, rain, or wherever. It's nice here in Greenville, South Carolina, where we produce the Radcast. We don't give Greenville maybe enough pub sometimes. One of the up-and-coming cities in America, I would say. It's making a lot of the top ten lists the last five to seven years and a place that we call home.

Yeah, yeah, a place I'm calling my new home. G Vegas, as we like to call it around here. But the spring is starting to fling here soon enough in Greenville. We get teased because we get a 70-degree day and then a 40-degree day. It's like 30 degrees. Oh, up, 65. We get teased because we get a 70-degree day and then a 40-degree day. Exactly. It's like 30 degrees. Oh, up, 65. Exactly.

I think today's, like I saw where high today is 70 and then Saturday night is like 28 degrees. I know. I know. Whatever. Yeah, we're both in t-shirts today. It just tells you everything you need to know. Yes, I'm in my Radcast gear. No political affiliation with this, but we are on the Radcast making advertising great again.

So yet another merch offer from the Radcast. So again, no political affiliation. This is about making advertising and marketing as good as it can be. But yeah, it's been a good week here at Radical, at the agency, and with the Radcast, we had one of my favorite episodes. I say this a lot. I'm turning into Chris Harrison on The Bachelor.

The most dramatic episode ever of The Bachelor. Yeah, exactly. Every week is that. It's like your little children. You like all of them. But it was awesome with Colin with Sheets and Giggles, that episode released this week. And if you haven't checked it out, you need to. Colin was super transparent about what it takes to build that business.

Just the ins and outs of entrepreneurship and building a brand and something around something that necessarily wasn't his first passion, but something that he researched. And I thought that was really insightful for some people. Some people get so lost in the sauce of like, oh, I've got to do it on something like this, this old recipe I have, I'm going to create, you know, a soup and sell it and it's going to mean something. But sometimes, you know, it happens a little more organically where, you know, you just actually observe where there's an opening in the marketplace like he did. And you just go after it. He wasn't necessarily a Sheetz guy. But he's doing quite well.

About a million dollars a month in Sheetz. So pretty fascinating. And I really enjoyed just cutting it up with him. He was fun. Absolutely. Their website's great, too. you know, cutting it up with him. He was fun. Absolutely. No. And his, their website's great too. I mean, if you just go on sheets, giggles.com, their, their website's just super fun and their con is very conversational. It's very organic conversation and how they're just

targeting. Obviously it's kind of the millennial demographic a little bit, but also a little older and it's beautiful sheets, you know, eucalyptus all for the environment. It's just really, really cool stuff. But our episode that will come out on Tuesday is with a guy, Noah Sims. And Noah Sims is, we've talked a little bit about him, I think, on last week's news episode. Just kind of touched on it. But he is a chef. He's a professional chef, but he doesn't really like to consider himself a chef.

He is kind of like a man of all trades, but he has a lot of really cool stories. And he actually has just gone to Houston to help with a lot of the efforts that are going on, obviously, with that random winter storm that Texas got that's never had something like that happen before. winter storm that Texas got that's never had something like that happen before but now he's going there and he's you know servicing and uh cooking for a lot of people and doing all that kind of stuff really really good guy really wholesome guy and uh it's going to be a great episode so I'm looking forward to releasing that one to you guys Mountain Man Sims yes becoming one of my favorite people on the planet uh Noah is just dynamic character and guy just really I one of the most like you meet people sometimes that just kind of create an impact on you and he's just one of those guys you know like just his how genuine he is how real he is and how different he is you know like all in one packet sometimes you meet people that are different but you're kind of like they've got a sheen on them of sorts and with Noah it's just raw and cool and

just super smart you know like he's uh like old Georgia boy but he's far from simple and uh and so really get enjoy getting to him, following what he's doing and the way he gives back and just how big his heart is. So we're excited to stay close with Noah and hope you enjoy. I mean, he gives some really great background for like

the realities of reality TV and just MasterChef and all those things. Oh yeah, did we mention he was a top four finalist on MasterChef? Yeah, top four. Kind of forgot to mention that part. Just a little fact. Just minor detail.

Minor detail, minor detail. Hell of a good cook, an even better person, and one of my favorite people right now. So definitely check out that episode and follow Mountain Man Sims on Instagram. You'll thank me for it later. Well, speaking of food, we've been doing this now the last couple weeks and I

cheated so I already gave him the setting of the meal for this week's wine suggestion. This was near and dear to my heart. Well, I was thinking, what's a holiday or something that's coming up and for any of us Irish people

out there, St. Patrick's Day is coming up and you know for any of us irish people out there you know saint patrick's day is coming up you might be kind of thinking and prepping ahead you know the 10 days you know you're looking ahead like oh what am i going to do whatever ryan's got a wine for you if you're making meat and potatoes and especially with the skin remember on the potatoes you season the skin all nice and you bake it together. Anyway, let's get this all nice. What kind of wine? What kind of wine are we doing with some nice steak and some baked potato? Well, this is actually well-timed.

Number one, you don't need a special occasion for meat and potato at the Alford house. Yeah, well, yes. This is like my wife knows this, Nicole. Like I'll come home like twice a week. I'll text her and be like, I'm picking up steaks. Maybe not twice a week, but at least once a week. I'm having steaks tonight. So like I'll pick it up and I'm bringing home steaks and something, you know.

Yeah. I'm a very simple eater. It's called meat and, you know, like something small on top of it. You know, like green beans. Green beans and a steak. Okay. One side and a steak. Okay. One side and a steak. So this is kind of every day for me.

And it actually coincides. I'm doing a really nice wine dinner tonight with my dear friends Carson and Darlene. I can say this now. It's a surprise party for Carson, who is a good friend, and they are fellow wine drinkers. We drink a lot of wine at the lake together.

We spend a lot of time with them at the lake at our dock. Oh, that's fun. And so I'm going to a really cool wine dinner tonight here locally in Greenville at Sobeys. If you've ever been to Sobeys, they have a really secret wine basement area, wine cellar. Nice. So shameless plug there for Sobeys.

But Carl's a good friend, Carl Sobsenski, owner-operator of Sobeys. There you go. Today's podcast brought to you by Sobeys of Greenville. Who is it going to be this week? I was waiting for it. But in all seriousness, so steak and potatoes, ribeye. I'm going to an old favorite. I drank this wine probably for the first time.

It's probably been 15, 17 years ago. It's called Hall Cabernet. It is what, you know, it was kind of like my first wine where I was like everything, it's a Cabernet obviously and I'm a

it's like Cab and you know the 80-20 rules like it's Cabernet 80% of the time. 20% everything else kind of falls. Any other wine falls in that 20%. But Hall Cabernet is quintessential Napa Cab. It's robust, but has a Napa fruit profile that very few other regions have, which is what Napa's known for.

Big, it's bold, but it's not like, sometimes, especially just everyday wine drinkers, you drink a red wine that just saps all the energy out of your mouth because it's just so dry. It might be tasty, but you can't really appreciate it. You need a glass of water besides you and like you know an ivy yeah next to it stationed next to you and uh shot of pedialyte and this glass of uh hall cabernet not like that it's robust pedialyte

yeah in in the vein or in the arm. But in all seriousness, like Hall Cabernet is like quintessential Napa Cab. It's probably around $35 for a bottle. You can find it a little less than that if you find it on sale somewhere. But it drinks like a $100 bottle of Napa Cabernet. Like it's big, it's bold, but it doesn't just wear you out with the tannins. The tannins are there, but with a big, bold steak, you want a little bit of that dryness.

They just pair really well together. Describing the fruit profile would be probably beyond my taste. I don't know if it's the blue fruits or the red fruits, but it's got a fruit profile running through the middle. But it's got a little more heft to it than some of your everyday like table wines or, you know, like your standard $10 bottle at the grocery store. This would be a bottle when you taste it,

you would feel like you got your money's worth. Even at $35, which I know is not like an everyday, for most people, wine bottle. But I think you would drink it and go, okay, this tastes like it should be, it tastes better and more than my standard ones. And I have an honorable mention. So Hall Cabernet, where you can find.

Honorable mention is Pine Ridge Cabernet. P-R-V. Pine Ridge Vineyards. This one's another one I've been drinking forever. I got to mention them because it's another favorite. It was like I was coming down when you mentioned Steak and Potatoes. It was like those two in my mind were like back and forth. But Hall's, you know, they're probably about the same amount as far as finding, though.

They're both readily available, pretty mass-produced. But Pioneer's Vineyard, similar profile. Like if you drank them with your—the average person had a cloth around their head or something like that. You may not even—not because they're—there's definitely nuance difference. But if you don't drink a ton of like this type of cab every day, you might not notice. Very similar profiles. Beth definitely had that tannin structure that allows it for aging too. Both of these wines can be

aged for 10 plus. So you can spend $35 and you might not drink it tonight, but if it sits on the shelf for five years and you want to save it, you can do that as well. They're both similar in price. Pioneer's might be a touch more expensive, but they're real similar. Very good. Very good. Very good with any steak and definitely with seasoned potatoes.

So there you go. Hall Cabernet, Pine Ridge, Vineyards Cabernet. Those are your wine suggestions for the week. You guys got it, man. I hope you took notes because now I'm just like, I'm just like. We're going to start doing this in the afternoon. We do these kind of mid-morning. I think we're going to have to do it at 4 o'clock.

Can you make steak? Oh, Kevin. Can you make steak and we'll have wine and we'll talk about the wine while I'm like... Can I make steak? No, I'm like questioning your ability. I'm saying, can we do it on the Radcast? Because now I'm like craving steak. I'm just like, oh, I could totally...

Yes. So anyway, well, here's Riley with the news. Here is the Radcast News. Okay, guys, so we have some fun topics for you today. I feel like normally we get like kind of a little corporate-y, but we're trying to keep it like super fun too and relevant to pop culture and things that are obviously relevant. We always hit that news topics but bob ross who ryan was shocked that i even know who bob ross was but i was like

do you remember do you know who this is this is like from my childhood or even maybe you're older than that this is this is why i love the internet so bob ross has made a huge comeback if you want to call it a comeback or whatever because at least everyone in my generation is like oh bob ross like i'm gonna be him for halloween or whatever but anyway bob ross is doing a deep fake video and it'll come out uh march 6 tomorrow and it's with mountain dew but he's going to be painting the scenic mountain dew view painting yes and it's obviously not bob ross because bob ross is deceased as i i believe yes yes but that's the the deep fake the deep fake they actually i should have said that prior yes

yes the the uh rest in peace the true bob ross but now his deep fake has come back so they actually and they mountain dew worked with his studio and like got a guy that was like, I think, truly licensed or taught in the same style of Bob Ross or whatever. And they, I guess they put some, you know, made him generally look like them, but then they using the CGI and all the stuff they do for deep fakes made them look exactly like them. they do for deep fakes made them look exactly like them and they're going to be doing and releasing this deep fake that looks like him and he's drawing a mountain dew-esque scenery as you can imagine in the mountains and you know this is one of those it's you know one i was like okay i guess i've seen more bob ross you know in commercials and different things so i could see where maybe he's got that more broad appeal than i realized there's probably like you know, in commercials and different things. So I could see where maybe he's got that more broad appeal than I realized. There's probably like, you know, super fans all over the place listening,

going, Bob Ross. Oh, you know. Yay, another episode. I know. But he's so, so, I just remember just feeling like, I feel like I could take a nap, you know, when he would talk. And he's drawing and, you know, doing stuff. What is it that he says?

There's no mistakes, just happy accidents. I don't think I even remember that. I love that, though. I have a lot of happy accidents. Just happy accidents. He just, okay. That's what my parents said when I came out. He's not a mistake.

He's a happy accident. That's funny. That's funny. I'm going to write that one on our white board of quotes nash was a happy accident actually so poor nash he is gonna be listening yeah when he's listening to this in 2035 he's gonna be like gee thanks dad i know exactly but it's nobody it was a happy accident it was an accident but it was happy yeah we're happy we love them we're not throwing them back. But hey, I like this. It's cool. It's another one of those, if you can, you can. You've got

the money. Some of these brand plays lately, I'm like, the budgets are empty and the ideas are limitless and they're going for it. But it's cool. Look, the deep faith thing is actually the interesting part of this for me because it's gonna be it's gonna be both an opportunity for fun things like this but i think you're gonna see some abuses of this because it's gotten you know videos so proliferate proliferated excuse me the people are watching so much content they're not gonna know when something's real when it's not and hit the nail on the head for me because i have a problem with videos or things like that that aren't necessarily completely accurate i mean yes you're gonna have things that aren't necessarily fully accurate but in terms of something like a bob ross video okay like let's

say even going back to the point, you know, I should have made earlier that this is, you know, deepfake video, but in the sense of, you know, if people didn't even realize he is deceased, or for example, you know, something to that effect. I mean, there can be some things here that I don't know if there needs to be disclaimers or something to that effect, because I do think it can really change how you're processing what the video is showing you. If it's not fully accurate. I mean, yes, there's a point of doing it to a sarcastic point, kind of a little bit of an onion kind of view, whatever, doing things for, you know, irony, whatever.

But at what point, you know... I think it's a real problem because I think, to be dramatic, I guess we'll be dramatic here on the Radcast. We can do that. But World Wars could get started over this kind of stuff. A video of Biden,

if someone, a deep fake of Biden telling Vladimir Putin that, you know, saying something like that, getting out and it not getting curtailed fast enough. Like, obviously, you'd like to think at the government level, it's not going to happen. But some of these things are getting so real. But you're going to see, I mean, as fast as news gets spread with Twitter and everything else before it can get validated, there's like no more journalistic integrity anymore.

Everybody wants to break the story first. Yep. How many times over the next 10 years are we going to see stories and things happen that go, no, it was actually a deep fake. You know it's coming. Oh, it's coming. Because some of these things are, I saw one with Keanu Reeves, like robbing a convenience store.

And I'm telling you, it looked like Keanu Reeves like this like robbing a convenience store and I'm telling you it looked like Keanu Reeves like and it was like uh if I you could see just a tad once you knew it wasn't real you could see a little bit of some jaded like pixelated stuff but like it it's getting a little scary I mean and I don't know how you're gonna I don't know police all of it so I mean you hit the nail on the head again I mean that's the thing. I mean, like, because I think that's another reason why there's a lot of question around big tech. I mean, yes, there's always been that kind of question,

but even things more so like this, and we're even going to get to another topic in a little bit that I think is going to have some feeling into the same category, but we'll get to that in a second. I mean, I think it's smart, but I mean, it's a topic. Obviously, Bob Ross has more universal appeal than i realized but and deep fakes are kind of the the talk so it's it's interesting for mountain dew to kind of leverage all of that absolutely borrowed interest right and i get it in the sense of a meme it feels meme-y it feels you know it feels

tick-tock-y like it's it's all very relevant yeah but not everyone is going to have this mindset when they're making something in deep fake yeah you know that kind of scares me but other than that i like the idea but we'll see where it goes yeah i mean more mountain dudes will we sell i don't know but exactly well i'm thirsty yeah exactly I get a good one? Yeah, exactly. Our next topic, this is super fun again, and this is still kind of in that techie realm. So Snapchat and Ikea are kind of teaming up and they're creating this augmented reality of this escape room. And basically the user is decluttering the room with Ikea products.

And so basically I guess you can't get out of the room until you clean the room using Ikea products. you can't get out of the room until you you know clean clean clean the room using ikea products i would never get out as my wife would say yeah i consider myself pretty for a man like when i lived alone like i definitely had i think one of the cleaner places but you know it was one closet door away from like you know my apartment would look wonderful but if you opened the closet door it's all everything falls like that episode and friends you know how monica was always like the neat freak and then everyone was like they couldn't go in that one closet and then one day chandler like breaks into the closet and then

they realize she's been hoarding all this stuff forever yeah yeah i i was i'm i think it's in the offered blood like and maybe the melting blood my mom's a melting and naturally but my mom she's not a slam it she's a uber neat freak but my sister and i were never afraid to you know jam some stuff up in a in a closet you know no one's so nice just don't open that door yeah exactly you might get hurt but anyway i i digress but i like this play you know i like ikea so maybe that's why i like it but yeah um it's cool using the ar i i'm still on the fence with like i know it's coming and i know it's getting better and i know that like the gaming and all those things are coming and I'm super fascinated by it.

I just haven't seen a ton of well-executed AR examples from brands and stuff. It always comes off a little gimmicky. Maybe not as gimmicky as Coke being delivered by a drone. You are hating on coke but um i do think it's you know we'll see i mean snapchat's invested a lot in in ar and this technology and i am uh bullish on on snapchat this year because i do think they are going to

make a rebound of sorts if it's if you call it that um but they went anywhere i don't know they went anywhere but i think they've might be turning the corner here uh and so the you know it's fun it's cool it's good blend play i love ikea so uh you know and i wish there was one in greenville but i know but there's one the one in charlotte's not too bad it's like hour, just an hour drive. But I will say, I was looking at this and I was like, I just pray they do not make you build a furniture before you start cleaning up the room.

Oh, God. Can you imagine? That would be a complete brain killer. I'd get into the room. Could be a complete spoof on that. Oh, we got this wonderful cabinet from Ikea. Yeah. You know,

and like together, but put it together seven hours later, I put together a four legged table. Like, yeah. With three screws missing. No, I'm just kidding.

I think there's like services with Josh is actually really good at putting together furniture. So like whenever we get something in the office, I'm like, Josh, I need you, man. I need you bad. We bought this golden tea game, and Josh put it together. Poor guy.

I bought it. I'm like, Josh, I need some help. And I was like, I was helping him for like five minutes, and then I got busy doing something or got on a call. And we time-lapsed the whole thing, actually. I need to get that time-lapse out. That's funny. That might be a good TikTok video.

No, that would be a good one. Yeah, yeah, yeah. a good one we time lapse the entire golden tea machine being put together but anyway we're a detour central here today on on the on the news but hey it's okay it's we're it's our conversation it could be as radical as we want exactly exactly uh to continue the conversation though this is more of like our kind of opinion kind of catching up on what's going on with bitcoin so bitcoin is you know if you haven't heard of bitcoin then welcome from out from under the rock um this is it's been something that's been around for a long time but it's something that more people are pegging it to be a global currency so opinion on that first and then we'll kind of break down another part of it. I am not smart enough to know like

the future of currency. But it's too big to ignore now. I do have a good story. We're going to take another detour here but it is about Bitcoin. So you know I'm into fitness and exercise and you know I've told this story a bunch of times. I feel like it's one of those that

like just because I forget certain parts that maybe I'm changing it. But the core of this story is both true and a reality that I kind of sob over. So, anyway, I probably bought my first Bitcoins probably seven-ish, eight years ago. It was probably a year or two when they were into it. And as I recall, I don't remember the exact value, but it was definitely less than like $300 of Bitcoin. It was like either $100 Bitcoin or something in that. Something in the hundreds or even less than that.

And I bought like 10 Bitcoins because there was this supplement that wasn't illegal, by the way. It was just made in like australia or something like that and they and at the time i guess they were trying to be trendy and they this is when bitcoin first came out and it got a little popular like website purchases so i had to buy bitcoin to buy it um some kind of super duper protein or something um but bought it and I had three Bitcoins that were left over. And I just left them in the Coinbase or something like that that I bought them through.

I totally forgot about them. Like, totally forgot. Fast forward to about a year and a half ago, maybe two years ago now. Whenever Bitcoin hit like $17,000, I was watching and I saw an article and i was like i remember buying it the one time but i did not recall having the bitcoin but i looked up my credentials for the coinbase and sure enough i had three bitcoins sitting in there yeah and so and it was worth you know like fifteen thousand dollars a coin and so you were like okay i was like i have no idea

where this is going but i ended up selling them and i made like 30 grand like i think it was the total after all the fees and whatever they were worth at the moment i sold them and ended up going back down to like four grand like two weeks later so i thought i was the smartest person ever and sure enough now they're 50 grand yeah right you're, right. You're like, ah. I'm like, holy shit. I should have held on to these. Like, what did I do? You're like so close. So anyway, true story and completely random. But look, I'm not smart enough to know what the currency of the future is going to be.

Right. But there's just way too much. Look, Elon Musk, one of the smartest guys in the world, one of the richest guys in the world, bought $5 billion worth of Bitcoin. That's all I need to know to know that this is legitimate. Yep, and it's going somewhere. It's going somewhere.

And it's part of the future in some way, shape, or form. Yes, and I do own now a different coin, so I'm hoping that there's some guys in our office, Callan and others, who are always telling me about this stuff. They got me on the train. I bought, I don't know how many thousand dollars worth of this one coin. I think it's lost half its value like, I don't know how many thousand dollars worth of like this one coin.

I think it's lost like half its value, but I didn't buy it like quick turn. I'm just going to like sit on it and hope that it turns into Bitcoin one day. Well, I will say that. So like this leads me into like my second question with this Bitcoin conversation.

So companies that are considering like big companies, I don't know that small businesses are at this stage yet. And it depends on your market, but I would doubt it. What about the companies that are debating using this as a form of purchase for potential trading cards, potential, you know, whatever your product is, or if you have a service or, and I'm saying trading cards, this is kind of getting to our last topic of the day, but, you, but just kind of looking into that realm, what does that do?

What does that do in your opinion? Look, I get kind of maybe binary or a little different with this, but it's no different than PayPal. There's a lot of different forms of payment now, and I would still rest on the fact that, you know, wealthiest guy in the world owns $5 billion worth, so it's got to have some real value to it, if nothing else, on his back.

Right. You know, the value might just be purely on Leland Musk now. That's okay, too. Yes. But I would feel okay with it. I feel like it's mainstream enough for accepting payments or making payments um it seems to be increasing in value so you know it might actually be smart because think about a company that started this three years ago if they were smart enough to

accept payment in bitcoins two or three years ago and they were just sitting on that think about the value increase they've seen. 5,000x. Because again, back to the story I told, small little three coins. And so I just think that riding that wave, it has risks though. And you have to be in a position where you can tolerate that risk.

And it has to be for the right brand. I don't know if this makes sense for General Electric, but does it make sense for a risk-tolerant brand that knows the potential here? So you have to weigh that for sure. But you probably have to know different than, you get paid in a certain currency and you trade that out i mean how long you sit on it is becomes your risk but that even though there's

high fluctuations you know weekly it doesn't seem like every day it's losing 70 of its value you know like that potential is there right uh but if you're exchanging it you know within 24 48 hours it depends on how the company wants to look at it if you're looking at as an investment yeah you know and they have to take someone in financial advisor to tell like you know how they do that from a tax perspective like you take in you take in 50 bitcoins you know and someone just bought real estate with it right like a million dollar piece of business you know real estate took 50 bitcoins. You know, like, well, if that certainly became worth $3 million,

I don't know the tax implications of all that. It's obviously capital gains on some level. Right, right, right, yeah. I don't know. Just conversation. I think you've got to weigh the risk and the reward. Right now there's a lot of people getting rich off of it. I know that.

Yeah, I know. I'm trying to invest, but I don't even know where to start but that's a conversation for it every day um and then um our last topic for today which i'm excited to get into because this is like so so so fascinating and again this just goes into a couple other things we even discussed today but you know i like the you know what the hell is nft nft what is this yes so this is like a digital ownership of art media music things like that people are able to my understanding is people are able to freelance create any kind of media or you know know, of some sort, and then sell it through this program. But NFT is a non, I'm going to say the word wrong, fun, oh gosh.

Non-fungible. Whatever that word is. Non-fungible token. Yeah, exactly. And I've seen like five people pronounce it different, so I don't think there's any shame in it. Non-fungible, non-fungible. I can admit I don't know how to pronounce it. Is it fungible or fungible someone messes someone correct us yes

uh i've seen it said both ways i know i know i'm gonna go with fungible but okay i don't know but anyway yeah but basically you're able to uh put out the different kind of media uh you know if you're a graphic designer you're able to create something if you're a musician you're able to sell music on there and people can purchase it but they can take complete ownership of it through nft you know like all this stuff is i think all bitcoin is considered an nft of sorts but i'm going to stay out of the technology realm for how this stuff happens and mining and all that stuff and stick purely to the notion of of digital art because and i was talking with riley beforehand you, when this first started happening and you saw this,

it didn't make a ton of sense to me. But I watch my kids who are growing up digital natives. I was fortunate enough, I came up analog, but the digital world's happened around my career and I've embraced it where others, like some people, I'm 43, some people my age have fought it on some level. I have embraced it since my late teens when it started to kind of head that direction.

So I think I can relate to the older people but also relate to the younger. I think it's helped me in my career actually. But all that to say, my kids are digitally native. Everything's digital. There's no analog in their life. It's all digital. And they value, they put a higher value sometimes on digital experience more so than physical. And so it took me a while to kind of get my head around that because even

though I consider myself digitally savvy digitally taught digitally embracing I still still valued more physical things whether that's a baseball card or a piece of art on my wall or going to the beach where my kids though and if any of your kids you have kids you know they play roblox which is one of many games where you buy shirts and you buy guns and you buy the ability to be this guy or that guy and no different than um whatever the fighter game is that i'm forgetting uh that's was huge it's taking a back seat because apple banned it on their platform and my kids will kill me for not remembering the name of it it'll come back to me fortnight sorry uh but by skins and all those kind of things yeah they put they will spend as much money as i would let them on that they they

that is their identity like being able to walk around with this guy with two big fists and like a parrot on his shoulder like they do like they they they assign real worth to that and it means more to them than i can relate to and so thus something like this with digital art the fact that people can assign that value to you it no longer surprises me um it and using blockchain and the security that you have to make that a one and non-repeatable copyable as long as you have that that i don't understand every bit of the technology for how they don't allow like fakes you know of those things but i guess if you you literally own the zeros and the ones i the software, you own the code. I can see that that has value now through the lens of my children and obviously someone that spent $6 million on the video,

which I did watch the piece of art, and it was breathtaking in a way. It was really interesting. It was like people walking by. There's this bird that comes and flies on top of the rock. There was something really interesting about it. And I don't know, it was almost different, no different than walking in and seeing Mona Lisa for the first time. I watched it and I was like,

I kind of stared at it for like five minutes. And I was like, I don't know if it's worth $6 million. Not to me. Maybe if I was a billionaire and your value assignment gets a little thrown off, but it was really fascinating. I think the fascination with digital is that it's not going to go anywhere. Yeah.

Like it's not, it's going to be there and where you go, it will go with you. And for the most part, as long as you have something to access to. As long as there's something to access to. As long as there's not a doomsday and there's no power. Well, exactly. Exactly.

But think about it. Think about this way. You know the thing of stupid movie, it's chick flick that's making me think of this. But it's like this girl was like, I'm going to see if, you know. Point is, if you pull the fire alarm and, you know, you have 30 seconds to grab the things that are most important to you in your life, you know, what are you going to grab or whatever? But in this digital space, you know, someone pulls the fire alarm, you have your phone, like pretty much fine. You know, all your stuff is, is there. I mean, my thing is, is like, if my wallet got stolen or if my apartment burnt down or something like that, I'm going to be fine because I have, you know, Lord willing, I had my laptop with me and my phone with me, which they're pretty much with me 24 seven.

place digitally in the digital real estate so to speak of your information and that ownership of it i feel like that makes it that much more fascinating of that foreverness yes and the accessibility it's been proven that i don't know what the age bracket was i don't know if it's like 15 to 25 year olds they put more value on their phone than they do a car oh yeah and so like and that's a different change and i put a lot of value on my phone too but i don't know that i've kind of gotten quite to where i do but look i do think that this notion of digital art and the value that people are assigning to it the digital versus the physical has implications that we don't even quite understand yet or i would challenge i think and i'm going to be i'm challenging myself because i was like analyzing this i was like this is this has business implications no matter what you do yes that

need to be thought through yes and i don't pretend to have everyone sitting here on this episode but you need to be thinking about what that means from your business with the the value that this generation is being brought up and in the digital space and the digital value they're applying to things that may not seem tangible to you but are very tangible to this generation coming generation because i mean this upcoming generation is is you know the same with every generation they are going to eventually be in some fashion part of the progress that's happening in society and business and whatever it is and what they're placing value on is going to have an effect and whatever they create as they adult, you know, and it's back to, you know, as much as I knocked a little bit of the gimmickiness of AR

of what it's been so far. Yeah. It plays right into it. So you can't ignore it. It's going to be a major part of our reality, you know, and it's just just it's just not all figured out yet but to bury your head around it it is a mistake yeah yeah um yes but think about like buried treasure like buried treasure was always about physical things yes we're gonna one day there's gonna be like buried digital treasure. You're going to go to a website. That's what Bitcoin is. Like you do this mining and stuff,

but like, but in a way, like you're going to go to some random website and be like, oh my gosh, I just found the website of such and such. And I just found this. And like, this is worth like embedding digital.

Exactly. Like you found it, the Easter egg, you know? Oh my gosh. We need to write a movie right now. It's called the matrix no the matrix i mean it's like yeah but yeah man we got deep in this episode i know you have to hey non-fungal tokens fungible tokens

i just think about could we not come up with a better name like i get to you know what i think of when i hear it foot spray i actually knew you were going i don't know why i knew but i didn't want to say i've never i've been blessed i've never had to use it i've been i don't know if i have like anti-fungible on my bottom of my feet i've never had to deal with that issue so maybe it's easy for me to talk about because I haven't. That is funny. But it makes me think of that. Who couldn't come up? Could we not just name it something cooler?

You know, non-fungible gold tokens. I don't know. I don't know. Yeah. Tokens kind of sound cheap too because they make me think of like showbiz pizza. You put the tokens in to play the games but anyway yeah i don't know but but here we are nft and bitcoin and snapchat and babra so we're at all the fun topics today there we are we had a full news episode for you here on march 5th

in 2021 well we'd like to thank everyone for listening you know where to keep up with us we hope you will watch our produced episode. Raleigh does a great job producing those. You can find those on YouTube and VTV, IGTV. I'm losing my acronyms. My mind is stuck in the NFT non-fungible token world. IGTV, YouTube, Facebook anywhere and everywhere and always at the radcast.com

which the new site should be launching within the next 30 days I would say I'm going to put that out there I think it's within the next week actually next week can't wait to talk more about that you know where to keep up with us the radcast.com

at the.rad.cast on Instagram. And as always, thanks so much, Riley. Yep, thanks for you. And we'll see you next time. See ya. Yo, guys, what's up? Ryan Alford here. Thanks so much for listening.

Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else, we'd really appreciate it. And go leave us a review at apple or spotify do us a solid tell more people leave us some reviews and hey here's the best news of all if you want to work with me directly if you want to get your business kicking ass and you

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