Right About Now with Ryan Alford - Weekly News update 1.15.21: Big Rebrands from this Week; NHL new Ad Placement; 50 Years of Uno; GM's Electric Vehicle Push; White Castle's Valentine's Day Special

Episode Date: January 15, 2021

Happy Friday and welcome to this week's news update!In this episode, host Ryan Alford and news co-host Reiley Clark, break discuss the following topics:The big rebrands this week: CIA, Burger King, etc.New ad placements for the NHL.50 years of Uno is cause for a celebration! Mattle, the makers of Uno, has something planned for this special milestone.GM's new logo is done to encourage the push of electric vehicles.White Castle's Valentine's Day special service.If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

It has to start somewhere. It has to start sometime. What better place than here? What better time than now? You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast News. It is Friday, January 15th, and I'm joined as always by Miss Riley Clark. Hello, thank you. Is it Mrs. or Miss? Definitely Miss. Yes, okay. I'm not married.

You're not a Mrs. yet. Correct. That's right. I get them backwards though, I don't know why. I know. I used to do that too in elementary school, and I had this one teacher that would get so mad at me, and she'd be like, I am not married. It's like, okay, come on. Whoops yeah get mad about it tell me how you really feel yeah seriously like come on you know but anyway how's the week yeah it's been a good week it's um i feel like we've been doing a lot just if i feel like everything's just been increasing just

business wise radcast wise life wise you know it's just like everything's just picking up and um but no it's been a good middle of january halfway through january it's crazy to think about so like it's like okay i felt like yesterday it was like planning for christmas i hate it though it's like goes by so fast christmas goes by new year's and now we're like i hate it but then i'm kind of like getting into oh spring's around the corner see yeah I know I kind of well it was funny because I had well my birthday was last week and I had a warm birthday for like the first time in my life and I was like oh my gosh like it's warm I'm just wearing a long sleeve shirt and I'm fine I was like so excited about that honestly

so you know I can't even imagine like just spring i'm just excited for the for the warm weather to come back and you never know like we've had a i think a normal winter here it has not been colder than normal but it definitely has not been we can have some like sometimes like december and january we can be in like the 60s here and like it has not been that it's been more standard 50s you know in like the 60s here. Really? It has not been that. It's been more standard 50s, you know, lows in the 30s at night. We do have four seasons which is sort of nice, you know, you get through four.

But yeah, it's been a good week. We've got lots of stuff happening with business, which is great. I may have strong holded our guests yesterday into some additional business as well. We've got two episodes upcoming. We've got another episode with Mr. Austin Powers.

Right. I'm kidding. Not Austin Powers. Austin Hope. No, I'm excited about that one. I might start calling him Austin Powers. You should. He's the international wine man of mystery.

But he did have a cool hat on yesterday no he really did i liked his hat a lot and i noticed his ring i liked his ring a lot too i was like looking at that yeah he runs you know one of the fastest growing wineries in the world the internationally known now and sold uh so the hope family wines and he's on Tuesday's episode to be on the lookout for that. Austin and I are buddies and, and, you know, it certainly showed on the episode and he really told us some additional perspective on business for them and during COVID and talked about the number seven in the world ranking that he just got a couple of months ago on his own

label Cabernet all the austin hope cabernet 2018 edition so uh you know no big deal number seven in the world so uh no big deal but uh you know wine's a passion of mine and uh i do have a collection and have been a i don't call myself a connoisseur but a collector for about you know you wouldn't call yourself a connoisseur i don't know for about 15. You wouldn't call yourself a connoisseur? I don't know. I have a 500-bottle collection. But that's what I'm saying.

I feel like that's a lot. But I don't know if that makes me a connoisseur. It's like wine. That's true. I feel like when I say connoisseur, it's like, you know, I have this elegant palette. And I know, you know, oh, it's a little bit of pencil lip. Blueberry shavings. Right, right, right. You know, like I can taste stuff, and I know if it's a little bit of pencil lip and blueberry shavings. Right, right, right.

You know, like I can taste stuff, and I know if it's good or not. I'm generally good about giving gifts. I kind of know if someone tells me their profile, I can give them some of their ideas. So I guess it makes me more than the next person. Right. Anyway, it's a passion of mine, and Austin's become a good friend. And so he's going to be on every six months to kind of give us the latest

in wine news with the the hope family wineries and we may be doing a little bit of work on a new label he's got coming out so oh cool yeah awesome that's awesome that's cool and then hey and then two weeks well a little less than two weeks uh will ahmed who is the founder and ceo of whoop which is a band if you're watching the CEO of Whoop, which is a band. If you're watching the video, you can see this, which is a fitness tracking, performance tracking band that I wear. And, you know, they were valued. I mean, no big deal.

Billion dollar company. Right, exactly. They're valued at, you know, again, just small guests we're having here on the Radcast these days. Just billion dollar valuations, number seven wine in the world. No big deal. We're blessed. We really are to be making the connections we are. Will was awesome.

30 year old CEO who's got it together. Harvard grad. Had a brilliant idea with another partner. They've built a technology company, a brand. It's really fascinating what they're doing with human performance and tracking and all those things, and now a partnership with PGA.

I can't wait for everyone to hear all about that and really check out that episode. That will be on the 26th. That's coming out, too. The other thing I wanted to share, too, that we're doing, AdGab, that's normally on Wednesdays around 2 Uh-huh. Yeah. So that's coming out too. And the other thing I wanted to share too, that we're doing, um, ad gab that's normally on Wednesdays around two 30 ish three is going to start, um, being a clubhouse room. So if you're on clubhouse, um, and you have not followed Ryan yet, um, please follow Ryan because we're going to create these rooms for ad gab technical

conversation. Cause we would love to have these rooms for ad gab technical conversation. Cause we would love to have more people, just a part of the conversation, adding in their insight and just obviously creating a nice practical conversation about advertising and marketing. And so, yeah, if you're on clubhouse,

we'll create an event that way you're aware of it. And you know, it'll be a great thing for ad gab and obviously the radcast too, and just clubhouse in general. And we'd love to just start talking to you guys on Clubhouse. Yeah, we want to stimulate that back and forth and that open dialogue and Q&A. You know, we do this trying to bring topics that we think are most relevant to the advertising and marketing space and trying to give practical advice for businesses of all sizes.

trying to give practical advice for businesses of all sizes. But I think this will open it up, especially for people that are already in the app. Correct. But it's growing. I mean, I see, like, I get these notifications every day. So they've obviously started to open it up. It's going to be more and more mainstream.

But, yeah, check out the Clubhouse app and follow along, and you'll see the ad gab. And I think, look, this is going to be some amount of the future component of Radcast. Absolutely. It's a natural transition, not because we're leaving behind the forums that we do now and the podcasts, the platforms and all that. That's not going anywhere.

But this will be another layer for us as we consider and look for ways to grow the brand and grow just the opportunity to to get that interaction and so it's going to be another layer and we really hope if you're on clubhouse uh you give it a check out we will have eventually our own club uh specific there correct but you know you got to start with a channel or a room. Yeah. It's a room. You never know who's going to be in the room. Exactly. And so I'm excited about that.

And, you know, things are busy around the agency. We've added several new clients and getting that rolling. It's going to be a good year. Ignoring the shit show that's happening around us. Sorry. I feel like there's like a you know, like there's a, you know, like a bomb going off over there.

We're just ignoring that. Uh, well, uh, this happens, but you know, I'm okay with living in my own bubble of like positivity. Right.

Right. Right. We create, we create our own destiny or whatever, whatever it is. We create our own bubble. It is not all that bad. Yeah.

Right. But, um, no, so I'm, I'm excited about things. Any other big announcements um i don't think so i think that's it for the most part apart from that it's just kind of

normal radcast stuff that's happening radical stuff that's happening um i feel like i feel like there's a lot of things in the process or in the making of becoming news but for us but not necessarily yet. I think new merchandise is further along and going to at least initially be on RyanAlford.com. So we'll share that. So if you're in the ad marketing game, there'll be some fun stuff. You might get a kick out of it. I think you will.

Yeah. And we may be doing some giveaways. For sure. For sure. So be on the lookout for that. And yeah, so i'm excited about that but here's riley with the news here is the radcast news okay guys so first up today i think it's critically important to address some of the

big rebranding that's been happening around a couple of the brands. One of them is a brand, Burger King, Burger King rebranded. But the other one is the CIA. And I just and, you know, it's like they consider the CIA a brand, you know, like I think in this case, yes. Because if you look, I know the cia's new stuff it honestly looks like like the hunger games met silicon valley techies and it's just a funny i think it's fun but what was really interesting to me were the memes that came out of the rebranding because some of the memes were just like tearing apart the way they looked like one of them was CIA rebranding is the new festival in Berlin it's like just fun things like that but you know that was just one of the things that had come up

and um in news and I felt like it was you know worth bringing up in here too and uh Burger King obviously rebranded as well so well Burger King went back to the or back to the future or back to the past whatever you want to say they uh just went back to logo they probably should have never changed they wouldn't really ever liked the modernization of their logo for the most part at least i say no one i mean i don't know how much consumers like weighing on this but but us ad types and creative types and all of those never did it's more of the traditional they removed that little swoosh and some of the gradient of the color on it so it's just kind of that classic burger look right and so it looks cool and i think it's uh definitely has a retro feel to it simpler feel definitely will play well this on mobile and digital simpler logo you get into

trouble sometimes with these funky logos with mobile and other things for how it looks you think it looks great because you're looking on a huge screen and on a you know a huge website or on a billboard but then you get into a mobile application the simpler the better a lot a lot of times for these logos but uh it's cool the cia uh is interesting i mean i it's like I guess I look I believe that a brand for anything I you know but and so they certainly have a brand but it did feel almost like an ad agency website you know like a consumer research firm yeah like cool it's nice, our logo, I should say.

But I don't know. What are we doing here? Where do we need to spend dollars right now? Yeah, good question. I want to know how much they spent and who did it. I don't know. The agency probably has to sign some agreement, non-disclosure agreement or something.

I don't know if they were trying to pull in more of the millennials. You don't really want to screw with the government. Oh, gosh, no. But I don't know if they were trying to pull more of the millennial techies that are coming up and trying to get them to apply more to be in the agency. I don't know if that was kind of the mindset, but anyway, it's there. It did used to be cool to be an FBI agent or a CIA. You just aspireise that.

I just don't know if that exists anymore. I mean, some of this is like the overall universal mistrust that's happening, the environment. Right. And then some of it, I think, is just, I don't know, people want to be TikTok stars or YouTube stars. Yeah. Not so much. The James Bond dream is dying, dying i think they're trying so hard come back into the government game right it's like uh but i like the i like the retro burger burger king logo oh i like that so much better too hey i'm digging i'm i'm i'm picking up what

burger king's throwing down lately yeah you know between the value mill which is great oh that's so funny about that we really have been talking about Burger King a lot recently. They have. They're hitting the radar. They must be doing something right. I guess so. I mean, we're covering them. They're having it their way.

And that's McDonald's tagline. I'm sure their sales are always traditionally in distant second to McDonald's. But I wonder if they're closing the gap at all I haven't seen some of the latest sales data for us QSR or fast food so you know yeah say but I do like what they're doing from marketing perspective right right the other thing that's happening that's interesting branding is NHL is there their advertisements are not necessarily on the boards anymore like you know obviously the boards of a hockey ice you know that rink or whatever but now they're kind of

more on the helmets and more on the jerseys and it's interesting because a lot of people in the U.S. like are not really liking that they're thinking it's kind of more of this European kind of feel I feel like some people might like that European Jersey feel that feels incredibly branded. But, you know, helmets are having whoever, whatever division region is sponsoring the team now is like going to be on

their helmets or it's on their Jersey or whatever. And it's interesting. I don't really know what it's doing for the NHL apart from the logos always being seen on camera at some point, but it's interesting i don't really know what it's doing for the nhl apart from the logos always being seen on camera at some point but it's all money yeah i mean for them money play with covid and everything else every one of these leagues if you know has taken a hurting on some level the nhl more than others um you know majorball. All these, they're making up revenue. And whether or not this will stick around, I don't know. I don't have a problem with it per se.

It's definitely going to, like, junk up the screen on some level. And I know the traditionalists hate it. But, look, it's a free country. We live in a capitalistic country. And naming rights are for sale for anything. And so, you know, it's a way for them to recoup lost revenue right and that's the only reason they're doing it i don't you i guarantee you they kicked and screamed their way to making the decision but they need to make up the revenue right and so they're doing it

the best way they know how which is you know selling the asset they have which is their brand and which is you know what's on's no different than the golfers. I mean, how many golfers, I mean, the logos do you see within the screen on the golfer? Right. You've got one on their golf shirt, one on their golf glove, two on the hat, you know, like, and it's not like overkill, but look, it's a walking billboard. And so these players' jerseys are the same thing. You know, they're on screen, you know, the entire game and the biggest players are going to have it and be seen and things like that.

So, you know, I get both sides of it, but I don't have a problem with it, and it makes sense, especially when they're trying to recoup the revenue. Absolutely. No, yeah, I get that from that standpoint. And opening night's what, Monday? Yeah, it's sometime soon. Yeah, like next week. Yeah, yeah.

So I guess that's going to be big, and I know everyone is excited for that, especially if you're a hockey fan. So that's hockey games are fun though really i only like going i was gonna say that exact thing i'm not uh you know we i grew up in the south i lived in new york but the rangers always sucked at least when i was there and so like you know like i went to rangers game was a blast but it's fun to go to games, but it's, but I don't have enough interest like historically, uh, you know, it's not like a family thing. I think that's, you know, you get all of those traditions passed down and growing up in South Carolina, hockey just wasn't one of them.

Hockey wasn't one of them. And the Greenville drive doesn't count. Yeah. Right, right, right, right. Or not drive, excuse me. That's the baseball team. The, uh, the swamp rabbits, excuse me, Greenville swamp rabbits, which is kind of a terrible name in and of itself. Yeah. No, I mean, that's the thing.

Like, hockey games are fun, but it was never something that I was like, it wasn't like, to your point, it wasn't like a family thing, and, you know, the interest, like, was gone. But, like, they're fun to watch. So, you know, I'm sure it's awesome for people that, you know, it's opening night, it's coming up, so get your popcorn and your beers and get ready for your skating billboards. Exactly. Exactly. Players jerseys. Exactly. Yeah.

Have fun with that. No. The other thing that's happening in news, which I think this is fine. This is so like childhood, like whatever Uno is celebrating their 50 years and they're um creating new designs for it and they're creating a tournament that's happening um for just like revamping of the game i'm not entirely sure how this is playing with like covid regulations right now but um i think it'll be fun and um i mean that's awesome it's crazy that it's like 50 years i guess that's you know for some people are probably like oh my gosh 50 years you know but yeah some people are probably like, oh my gosh, 50 years, you know, but. Yeah. Well, I've been playing it a long time. My kids do play it.

We play it like on, definitely on beach trips and things like that. Yeah, yeah, yeah. And I grew up playing it with my grandmothers, both of them. So I have fond memories of this. Skippo was actually another one that I played with one grandmother anyway. Yeah. But definitely grew up nostalgic for me playing Uno. And, you know the they look they

have like a retro look to them i almost thought 70s ish yeah 100 uh groovy looking uh and so it's cool and i think look they've got mobile apps and different things like that i'm wondering if maybe some of that with covid going on will be mobile driven the contest and things like that probably um or i'm sure they've probably like figured out some way to virtually play maybe the only way is is through the app uh but uh yeah it's cool and i look this is all about it's an older game how do you stir up interest so that today's youngest generation doesn't forget about it or doesn't get exposed to it and so that's the challenge with all of these legacy brands uh with staying relevant in today's

environment and i would advise them to have a influencer on tiktok if they would selling this right no that's a really good point so we'll see if they do yeah i could be scroll tiktok you can have fun with that i think of all the colors and all the stuff i can just think of like some random dance or something you know yeah the uno dance yeah maybe we did maybe maybe we should do that the you know dance right here you don't want to see me dance why not because it's just so good oh yeah everyone's gonna be in competition now. That's funny. Yeah, think of what they have, the four. What are the things you skip over someone? You could play like.

Reverse. We could create different games with the Uno cards. Oh, for sure. Reverse. You do the reverse. You do the skip. Right. You do the, hmm.

Just free ideas everywhere. Free ideas. This is a. Some better than others. Yeah, exactly. Exactly. some better than others exactly exactly um the other part of our news today is um gm is pushing electric vehicles very hard and i know this is we talked about this a little bit in either last week's news or the week before that just because of another company that was really pushing out

just the electric vehicle idea. And the design and concepts. Kia. Kia was pushing that. But I like this because obviously Asia is growing vastly with just automobile industry. And I you know America has always been pretty good about that. But I feel like now they're trying to catch back up in a way. And so i'm glad

this electric vehicle push is happening um again gm is kind of doing this with a refresh of their logo a little bit just to encourage more electric vehicle use and honestly electric vehicles are awesome i mean like you're saving the environment and saving your gas money and you know it's like crazy it's like i don't it's just i love electric vehicles i like them too it's not especially the range is getting better i didn't like it when you had to plug it in every other day right but like not every other day but like every other hour right uh they've gotten much better on that and look this is the future uh you know i can tell you an industry as old as the automobile industry when you see gm and ford getting after electric you

know it's coming because look the cost that's involved with changing all of their factories over from gas cars to electric cars is immense they've been fighting this for a long time but finally the battery technology is getting there or already here and getting better uh and so now the logo on the other hand for me just back to the simplicity of the new burger king logo which makes sense for them but you know all the gradients and all this stuff is kind of ho-hum for me it's a little i don't know i get what the look they were going for but again just because you can doesn't mean you always should you'll hear me say that uh and so yeah it's a little meh meh meh for me on the logo look right uh i understand that it looks uh dynamic or

electric in a way with the gradients but i don't know it's a pass for me bro right yeah sometimes sometimes it shouldn't happen it's a pass for me, bro. Right? Yeah, sometimes. Sometimes it shouldn't happen. It's a no for me, dog. Yeah, no. Sometimes it shouldn't happen, but, you know. I like it.

I hope this just continues across the board, and I hope more car companies start doing more of this, and I don't know. I'm just like, I'm just, I love it, and they're also so quiet. I'm waiting for a commercial

to really play on, like, if this hasn't already happened already, but I'm waiting for a commercial of, like. The lack of noise pollution? Yes, but, like, think about it from, like, a scary movie perspective. Like, you sneak away in the electric car, but it's, like, a cute little, like, commercial. I wonder if, like, the car wrecks and the accidents will go up,

like, running over people because you don't hear it coming well like i mean people are look we all get distracted i don't know what the rates are how many people die you're walking out in front of cars but like if you don't hear it coming yeah well i'm not trying to be funny but i'm not trying to be funny either but like it's it's like well i mean like serious because i'm being serious too i mean it kind of happens even sometime with my car because people don't hear it. And it's electric when you're like just kind of coasting. And there'll be times I'm in the parking garage of my apartment and I'm behind. Someone's just walking in the middle of the parking garage.

They have no idea I'm behind them. And I'm kind of like, I'm right here. I don't know like how to handle this. And then they eventually turn back and they're like, oh my gosh, I'm so sorry. And I'm like, yeah you like sneaking up on something you get like right up on their shin like or their uh back to their legs but yeah someone's gonna come out have this song it's electric that's gonna be like it's gotta be like someone's campaign eventually it's gonna do something no exactly yeah sorry just went there i just thought i was thinking i was

like yes we're in the retro mindset we can continue that's what it is continue this electric exactly exactly um our other news and last bit of news for today is white castle has their valentine's day campaign which i think this is sweet and speaking of which um kind of side note here any small businesses now would be the time to start preparing for valentine's campaign or if you haven't already started get the juices flowing of what you want to put out for valentine's day is your campaign for whatever's going on um but again yeah white castle is doing a cool little like pick up little box here i'll i'll put it in the in the episode here but it's

a cool campaign are you a big white castle guy or like i'm not i mean i'm not like there's like we've talked about burger king enough but like you know it's we're more like modes or those kind of places like a burrito or something like that burger king is snuck in here and there here's one really close to our our loft right and but i'm not i've never been a white castle person like the little mini burgers and all that. Like never really hit my palate. Right. Like my thing, you know, I think it's like a love it or hate it type thing.

And I don't necessarily hate it as much as it just wasn't around that much. I think we didn't have one even here. I don't even know that we have one anymore here. Really? In Greenville. Are you aware of one? I don't know. There was one for a little while,

but I think it's been closed for a while, but but you know i know there's still hundreds of white castles nationwide i like the idea it's cool i mean they're turning into like retro drive-ins and you know hey sonic's you know doing the business and with covid and everything people not wanting to go indoors way to play off of it uh i like the packaging i like what they're doing uh i just don't know enough about uh that you know having dug into like their market like are people gonna do that for their valentine's like would you be would you be cool if your boyfriend took you to white castle for valentine's day it's not that i wouldn't be time with him is what's important oh yeah oh man we have a lying radar here in the radcast studio

and it just buzzed like straight up it just went off like the line oh no no no no but i'm being serious i mean like you know at some point it's like you know there was a thing that i even saw on twitter one time and it was like would you consider a date to mcdonald's a date and i'm like technically you can make anything a date if you have fun with it you know what i mean like and this is a cute little thing and you know we're both kind of in this marketing whatever space can we tell that you're dancing around this because this is a big fat no i'm not saying anything you know i know you're not like high maintenance bougie i don't get that from you like not that you're not bougie but i don't i don't get that from you. Thank you. Not that you're not bougie, but I don't take you as being high maintenance. I don't think you are.

Thank you. I wouldn't think that you would. I would also take that I'm not. Yeah, I don't think that you are. So I don't mean this because you've got to be taken to like a $300 restaurant or something like that. But at the same time, I don't know if White Castle is hitting the radar. No, I mean, I get it. But I like the idea.

Right. It's cute like maybe for your you you know we're getting to where there's like two holidays for every holiday maybe it's like this is our this is just a fun little thing we go do but what i'm really taking you for the big stake on right right right right no i mean that can be fun you can play with it that's a thing like who says this isn't like you could make this into something fun and then play rummy while you're doing it or you know i'm just kidding i had to throw in the rummy you know yeah but yeah but you know that i think that'll be fun and um but i think that's a cool move on white castle's part and it looks cool and again it brings in this whole retro thing again like everyone's doing this retro kind of 70s kind of vibe right now and it's clearly

trending so i guess you know there's a point where it's not going to be trending. But here we are. Well, there we are. Yeah. I guess that's the news for the week. Yeah, it is. There's only one other thing I wanted to just reiterate one more time for our listeners. The upcoming episodes are Tuesday's is Austin Hope's episode and again this is all about his winery and the

number seven wine in the world and different ways to get his wine and where to find him and then the following week is going to be Will Ahmed again CEO and founder of Whoop and super cool app and like you all have to listen to this episode when it comes out because he talks a lot about even some of the cases of it picking up covid cases and things like that it's crazy so really deep episodes both about each of their products but they both have really great insight that i think are universal to business and marketing and just overall like getting ahead so i think really great uh great rich episodes and more to come well thanks so much Riley

we appreciate everyone as always you know where to find us at the radcast.com you can follow around follow us around you can follow us around or in or on you know around I'm adding new adjectives I'm like hey it's kind of spinning around here

all this 70s stuff. Like a record. Yeah, but anyway, the.rad.cast on Instagram. And you can follow me at Ryan Alford as always. And we'll see you next week. See ya. Yo, guys. What's up?

Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it but do us a favor if you've been enjoying the radcast you need to share the word with a friend or anyone else we'd really appreciate it and go leave us a review at apple or spotify do us a solid tell more people leave us some reviews and hey here's the best news of all if you want to work with me directly if you want to get your business kicking ass and you want radical or myself involved you can text me directly at 864

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