Right About Now with Ryan Alford - Weekly News Update 2.26.21: Spotify HiFi, Bacardi Snapcode, Avocados from Mexico partners with Mission Foods, $57 Billion Valuation for Lucid

Episode Date: February 26, 2021

Welcome to this week's news update on The Radcast!In this episode, host Ryan Alford and news co-host Reiley Clark, address this weeks top marketing and pop culture highlights. This episode dissects wh...at's going on in the marketing industry and what should be on your radar for the weeks ahead.The topics they cover today are:Spotify HiFiBacardi SnapcodeAvocados from Mexico partners with Mission Foods$57 Billion Valuation for LucidIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 you're listening to the latest radcast news update here's ryan and riley hey guys what's up welcome to the latest edition of the radcast it is friday february 26th and it is the year 2021 we are not in the future we are now we are here and we are with the lovely Riley Clark, our producer and co-host. Yes. Hi, how are you? What's up, Riley? I am good. It's been a really good week. I'm just excited it's Friday. You know, not in like a bad way. It's like that good feeling when you get a lot accomplished in the week and you feel like you can look back at the week and go, I did that. Yep. And I feel like our, it's funny, I think we did the same thing talking pre-episode or earlier.
Starting point is 00:00:47 We both were like, it's the end of the week. Whoa, where'd the week go? Yeah, I know, I know, I know. It's like really weird because we were like talking about the schedule and then I was like, oh yeah, that's on Friday. And I was like, wait, that's like, that's like today. Today. Welcome to Friday.
Starting point is 00:01:03 We made it. Yeah, exactly. Exactly. How's your week been it's been good yeah it's been uh productive we uh have a big shoot today we're recording today but we have a big shoot with a client doing a lot of video production work photography work we got some new equipment in this week that's that's the sound that my hands would make because they were rubbing together because i'm so excited i kind of when i get excited i rub my hands together like i'm like i'm getting warm or something i don't know it's a you know personal tweak i don't know what it is probably some deficiency in my brain but we did get some new camera equipment yeah i geek out over
Starting point is 00:01:40 that stuff so no it's the best when you you get new equipment and stuff, it's just like, oh, you just get all excited. We're shooting some high-end gym stuff. Yeah. All these athletes and sweat and smoke and just, it's going to be great. Yeah. I'm excited about that. And onboarding some clients and it's been good. We've been just kind of rocking and rolling.
Starting point is 00:02:03 Yeah. We're having a good year. For sure. And same with the Radcast. I mean, the Radcast is obviously just still, you know, taken off. You missed the episode this week. It was with Arjan Ray, and he's the CEO and founder of Hello Woofy. It's actually a service we're going to be signing up for and using a little bit too.
Starting point is 00:02:19 So that's kind of exciting. And really exciting episode. Very fun, engaging guy. So that was a super cool episode. And then our episode that will come out on Tuesday is with Colin McIntosh. And he is the CEO and founder of Sheets and Giggles. And just great episode.
Starting point is 00:02:38 That was super funny. You're all's conversation. He's just a real brilliant guy. And eucalyptus sheets, mean you know sign me up for them like one million dollars in sheets a month i've been telling people this story and like they're watch their eyes light up like mine did when colin said yeah we're doing a million dollars in sheet sales in d2c right now and i'm like crazy doing the math i'm like man a million dollars in sheets holy sheet yeah exactly exactly but sheets and giggles hilarious name tons of puns oh yeah which are my A million dollars in sheets. Holy sheet. Yeah, exactly. Exactly.
Starting point is 00:03:07 But Sheets and Giggles, hilarious name. Tons of puns. Oh, yeah. Which are my favorite. And so in Colin. Their marketing's cool. Marketing's cool. Colin's super cool. Hoping we can continue to collaborate.
Starting point is 00:03:16 And Will Ahmed, if you're listening, I'm coming for you. I want to get to the beach house. You, me, and Colin, we got to plan and strategize how to take over the recovery world you guys are already doing it but i'm in on this uh and so but start a bromance but uh and speaking of will ahmed i gotta i gotta diverge we'll come back to colin but well they did they're doing this partnership with the army uh where they're gonna aren't outfit all the you know like all the armed forces and stuff like that to track their performance and try to up their performance so they can see it.
Starting point is 00:03:48 That's incredible. If you haven't checked that, Whoop, the fitness tracker, awesome. But Colin, oh my God, hilarious. Amazing. Sheets and giggles. So funny. Can't wait for that episode to come out. I know people are going to enjoy it.
Starting point is 00:04:01 Colin was so engaging and just so transparent with stuff, but then hilarious at the same time. I mean, I joked as we were getting to the episode, I was kind of hoping you'd be in the bed in the sheets, and sure enough, he got in the bed. He just hopped in the bed. He was home. He was like, okay.
Starting point is 00:04:16 Happened to be home working that day. He was like, okay, I'll just get in the bed. Totally gets in his bed, and he's got the eyewear sleeping eye eye thing next to it and they have purple which is a big part of their brand colors and it was just hilarious and super fun it was fun and a million dollars in d2c sheets i mean guys if you're an entrepreneur and you're trying to you're dreaming big if colin is selling and look he's smart and he's doing it the right way which success is not easy but if you do these things
Starting point is 00:04:46 and you get out there and do e-commerce and get it out there, a million dollars a month is feasible. And they're just getting started. So they're about to sell mattress and everything else. Oh yeah, yeah. But definitely listen to the episode because there's just so much more
Starting point is 00:04:57 that is just a lot, just a lot in that episode. It was really great. And I did, if you haven't listened to Arjun with hellowoofie.com, if you are a small business, you need to be using this social platform. There's a lot of different ones that are expensive.
Starting point is 00:05:12 His is super cheap. He's pretty much offsetting the cost because he's trying to grow the platform. It does some amazing things with populating content, sharing it. So this is like a social media scheduler, emoji, strategy, blog assistance, copywriting.
Starting point is 00:05:32 It's all in one, and it's an amazing value. So hellowoofie.com. Plug for that, but also a plug to go listen to that episode because our Zoom's great, and if you're a small business, there's a lot to learn. Absolutely, and just a note on that episode, too. We're really trying to promote our video episodes that we do and, you know, obviously that we're producing. And in that episode, the video version, he kind of even walks you through a little bit of what you can expect from the software. And so I just felt like
Starting point is 00:05:58 that's noteworthy in case like you want to see like a little bit of a visual or whatever, definitely check out the video version of the episode with Arjun because it has that information for you. Yeah, definitely get on our YouTube channel or IGTV and check those out. Raleigh does great with adding the interactive content. We spend a lot of time on that and it's really dynamic, adding another layer to the episode.
Starting point is 00:06:21 So, you know, we'd love it and give us some feedback on any of our channels. Yeah, absolutely. Absolutely. Okay, so let's do another wine tip for this week. Okay. All right. So let's set the stage here a little bit.
Starting point is 00:06:35 Let's do a... It's a... Okay, let's do warm weather. The weather's warm. Yeah, we're at 72 to here in the lovely Greenville South Carolina. Yeah, I mean, I wasn't complaining today okay so yeah i'm good so if you're listening and you're in the northeast or otherwise eat your heart out baby yeah exactly it's uh it is nice here exactly but um so we have um warm weather your fruit a little bit chicken like what kind of what what wine are we going for well
Starting point is 00:07:09 I'm gonna go white here we're gonna keep this you know white red rose a we're gonna keep them all all in the family but even though I'm probably definitely a heavy heavy red drinker I do know my whites and if this is made by one of the most well-known red makers of wine in the world in California Napa a little place called Aspen I'm joking that was from a dumb and dumber I reminded myself of that. All of you. Yeah. All of us. It's like where the wine flows like the women of Capistrano.
Starting point is 00:07:50 A little place called Aspen. Anyway, I digress. Anyway, Napa Cabernet, one of the biggest, best in the world. Caymus, Chuck Wagner, one of the most well-known winemakers. Little known fact, probably, to most people. They do make a white and it's delicious just like the the it's much more approachable on the value camas has gotten pretty expensive it's like 85 a bottle now which is pretty steep but this is around 20 bucks uh
Starting point is 00:08:17 you can find it for less sometimes it's nice it fluctuates a lot wait what's the name again i'm getting to it oh oh okay okay okay okay okay okay it I'm getting to it. Okay, okay, okay. It's not the conundrum that it sounds. That's the name of it. It's called conundrum. Okay. So conundrum white. It's a blend.
Starting point is 00:08:33 Uh-huh. It's like Chardonnay, Muscadet, about three other wines, names that don't really matter. I got you. I'm not a hoosie schmoozie on all the names. This is about flavor. This is about being delicious. And Conundrum White from Chuck Wagner and the makers at Caymus makes a delicious white. It goes well with chicken.
Starting point is 00:08:58 It goes well with warm weather coming. It's a great summer wine too, but it's definitely for a good backyard. It's like $15 to $ for a good backyard, you know. You can have it, it's like $15 to $25. It fluctuates a lot. I've walked into stores and saw it for $15 and bought like six bottles. And then I've been on stores like $25 and I'm like, yeah, you know, $25, it's still worth it. It tastes like a $25 wine.
Starting point is 00:09:24 But it's like it gets to that point and you're mentally like, $25, like, yeah, okay. Yeah. Like, I don't know. You like, 25 bucks. Yeah. Okay. Yeah. Yeah. I don't know. I can do 15. Yeah. Okay. I can stomach that. I can justify.
Starting point is 00:09:31 Yeah. For a white, especially for white for me. For red, this is a whole other thing. No, I'm there with you because I'm a red drinker too. So like whites, I'm like, it has to be really good for me to. It's slightly fruity, but not overly fruity. If you're wanting a fruit bomb, like sweet, sweet, sweet with my white love. She loves sweeter white wines.
Starting point is 00:09:49 I'm not a fan. She loves them. And she likes this. But it's not overly sweet. It's kind of a good in between. But it's sweet enough. And I enjoy it. And so it's not like syrupy sweet.
Starting point is 00:10:02 But it's a good in between. It tastes kind of like a Chardonnay mixed with a Muscadine wine or something, if I was going to describe it, which is not a terrible combination. Chardonnay is super dry, super not sweet, you know, for the most part. And then the Muscadine is like super sweet. So it's kind of in-between, but I would say it leans more towards the Chardonnay than the Muscadine because it's just not not overly sweet, but very tasty a
Starting point is 00:10:27 Little apricot. I'm joking. Yeah Flavor profile. I just know it tastes good and what does it right? And you know, it's a party favorite if I'm having wine white It's getting warm out. You can count on there being no conundrum at our party, but definitely conundrum on the table. I like that. How many puns can I have? I know. I know.
Starting point is 00:10:50 Collins inspired us. Yes. But yes. Yeah. Today's podcast brought to you by Caymus and conundrum. Gosh, I wish. We're there. We're almost there.
Starting point is 00:10:59 We're almost there. Cool. Here's Riley with the news. Here is the radcast news okay so our news topic for this week first up on the list spotify we love spotify because that's also where we put our podcast so you know this is obviously well-received news they are coming out with a new high quality subscription based platform. It's basically a little level up from your premium.
Starting point is 00:11:29 But what's interesting about this is this is considered a lossless audio experience. So essentially, you're not hearing the compressed audio that you hear post production. It would sound more rich and deep. And just like this, you would hear all the notes it would sound more rich and deep. And just like this, you would hear all the notes and everything just a much deeper way. And anyway, it's $20 if you're not already a part of it.
Starting point is 00:11:53 Otherwise, if you're already a premium member, it's $10 added onto your premium membership. Interesting kind of concept. Some people are saying it's not going to, it's not coming out till later this year. There hasn't been a set date except for the fact it's late 2021. Yeah. This is going to be interesting.
Starting point is 00:12:09 I like the notion of this. And obviously, I've wondered for a while. There was this promise 10 years ago of high-def audio that's never really come to fruition, I don't feel like. I've yet to bid been on it, the difference between. There's definitely been improvement in call quality and sounds of certain things on cell phones, but it's never come to fruition the way TV has. If you look at a TV, pre-HD, post-HD,
Starting point is 00:12:39 and even 4K is a little hard from 1080p because, and this goes to where I'm going with this, are the headphones going to support it? Are you going to be able to hear the difference on your standard headphones or do you need better headphones to hear this difference? And how many people are going to be able to tell the difference and pay for the difference? I don't know the answer to any of that,
Starting point is 00:12:59 but I do know that this is coming because of the proliferation of 5G networks and the bandwidth that's needed. I think it's all in alignment with, because audio files like this actually are a lot of data, and the amount of throughput that you could have, like either with 4G or others, which is a lot, but this 5G networks becoming ubiquitous, Wi-Fi becoming ubiquitous,
Starting point is 00:13:24 especially in developed countries like the U.S. It's not surprising that this has come out, but I just don't know. It's going to be one of those, like, you've got to hear it to believe it. Right, right. And this is back to where as long as you can sample it or do something to see the difference, you know, like back when TV came out, you go to the store and you see the difference or whatever,
Starting point is 00:13:50 you can see that very clearly. It's going to be interesting how they sample this and how you can tell that, okay, listen to it like this, and now your headphones can be able to do that, kind of tell the difference, to pay the difference. I think you'll be able to hear a little bit more of a difference than I think might be anticipated because i mean some articles were saying like i was kind of reading through a couple of different things and some people were saying
Starting point is 00:14:14 you know this is basically going to be like a waste of an extra added on to your subscription but to your point about 5g like will you really be able to understand the quality if you don't already have 5g is that kind of what you're saying like well i'm just saying like that that way won't eat up your bandwidth or it has the bandwidth to deliver it like i you know i don't know if it's a completely wrong relation because you think audio you think well that's not much data compared to video but when you get into this loss of stuff it gets these files get pretty big yeah there's a way downloading and different things so yes so they could take forever if you're on a slow 4g or even 3g network downloading a 100 meg
Starting point is 00:14:51 lossless one song could take like 30 minutes like no one's gonna wait for that so right so 5g will allow for the distribution but i just don't know like i see this be more of like the play for people list that listen to more classical music or more like historic like rock like stuff that had a different sound quality and tone I'm just not I don't know I'm just not sure if Post Malone's music is going to sound much different with Lossless or not not because there's's not nuances to his music. I'm not offending Post Malone here. I like Post Malone. It's on my workout playlist. But I don't know if at the loudest level when I'm working out, if that's going to sound different.
Starting point is 00:15:34 But I could see where like a classic Clapton song, you know, at lossless, you know, or, you know, just some heavy, song, you know, at lossless, you know, or, you know, just some heavy, wherever instruments like, you know, really pronounced or something. But I'm also wondering what this is going to do for podcasting, because as far as like how you're coming across and podcasting the audio, I feel like it might become a much more crisp sounding. Like, you know, I think it might just really expand kind of how you're hearing everything
Starting point is 00:16:05 and it might just flow better so you're thinking like i thought 10 years ago i was like that was my expectation but i never saw that leap you know so it'd be interesting but maybe that's what this will do i will i will follow it here well you just wait and see and maybe we'll do a test here on like the radcast oh speaking of tests i'm gonna go off tangent a little bit all right you remember a couple weeks ago when we talked about coke coffee yes i just remembered this i meant to say this earlier okay i had one the other day at the airport okay and i'm thinking about it i was like okay you know we follow things up on the radcast and you know sometimes we gotta hold each other accountable to the actual follow-up of it
Starting point is 00:16:48 but anyway guys it's good it's actually good call me crazy but you probably will but that's okay but i had just to be fair if you try the caramel one or the other one i didn't have the other two i only had the dark roast coffee Coke and would recommend, would recommend. I don't really know how to explain it except for the fact it tastes like Kofi. Kofi. Oh my gosh. Kofi. That's what they should have called it. It's Kofi. Oh my gosh. Coke and coffee. That's like a Kofi. Yeah. Yeah, coffee. Anyway, you know what I mean. But really... Coke-fy. Yeah, exactly.
Starting point is 00:17:29 But would recommend it. It was really good. And yeah, a little bit of a tangent. But we always follow up here. We do follow up well. Yes, and we'll see once it gets out in the mainstream, like here in Greenville, South Carolina. Let's watch it go down the coffee shelf aisle.
Starting point is 00:17:45 You're going to hate on this no matter what. I just, I don't know. All these kind of gimmicky drinks like this, it's not like your core drink. It just seems like it never sticks. Like new Coke. Like it didn't, you know, I don't know. Like these energy drinks, the flavor is changing is one thing. You still have your core product. It is an energy drink with the same ingredients.
Starting point is 00:18:08 Right. Different flavor. Get it. Yeah. But Coke, energy, you know, like. Yeah, but this is like kind of competing with your Starbucks stuff. And for those of us lactose free people, this is going to be awesome. And it should be awesome. So now I want
Starting point is 00:18:26 to know if you have tried it. I want to know now if you liked it. I give it 12 months. We love the optimism. It's just being real. I've watched these products my whole life, like come and go. No, I mean, I hear you. I hear you. Okay. All right. Back on track. Back on track. I'm ready. I'm ready. So our next topic is, there was a, wouldn't you love to be this startup vehicle company, Lucid, that had a $57 billion valuation in merger with Churchill Capital for IV, whatever. CCIV.
Starting point is 00:19:01 Yeah, exactly. Yeah, that one. One of those numbers. Yeah. But yeah, so. We're with CC yeah exactly you know yeah that that one one of those numbers yeah yeah but but yeah we're cc3 you know it's cciv i know what happened to cc3 no that's okay uh but anyway this company is some people are speculating it's going to be a new tesla some people are saying that this actually really hurt cciv because it actually two days after they announced this merger apparently their stocks went down over 50 which is not ever fun right but what do you like this just proves the sustainability factor that lucid's really trying to push they are very on their
Starting point is 00:19:38 website if you go to it first of all the car looks beautiful and second of all apparently they're really focused on sustainability and the environment. And so all of their materials that they're using are very focused on using the Earth's resources as efficiently as possible. I love the name. You know, there's something about like certain names that are like, you know, stand out or like words that I like. And lucid is like a word that I like. I don't know why I like it but i do even though i did think when i first saw lucid and cars i was thinking it was autonomous like self-driving cars so that maybe you could sleep like no i thought that's what it was like
Starting point is 00:20:17 maybe it like lets you sleep while it drove itself that seemed dangerous though but didn't wouldn't lucid make much more sense if you could fall asleep while the car drove you somewhere? I technically think you're right. I think you're... Lucid dreams? I get it. That's where my head went. Electric vehicles are all the rage.
Starting point is 00:20:38 It's all you're going to see. You're going to see more and more. Every manufacturer is going all in on it. It took forever forroit and all the main you know u.s automakers to get behind it because all their facilities were built for developing gasoline cars and it takes a lot of investment a lot of money they're finally on board it's moving this direction obviously the d2c model and everything that's happened with tesla um being electric cars serving direct without dealerships That's going to be a big stink, by the way,
Starting point is 00:21:06 where dealerships fall in all this. It's not going to be pretty for them over the next 15 years. It'll be pretty for the ones that figure out the best way, but they just are not going to be the volume of dealerships that there are in the future. You heard it here first. But nonetheless, Lucid looks like, you know, I don't know enough about the company that they merged with,
Starting point is 00:21:30 but I do like the look of the car. It's beautiful. It looks cool. I do think it's a little bit of a curse getting that valuation. I think, truth be told, it's like proud moment, but like it leaves... I'd rather that come once maybe you're a week away or something. They still seem a little far from that.
Starting point is 00:21:55 And so it's great. It's a good marker. But what happens when you come in at $10 billion? I know. That's a lot of money. It seems like just asking for quite but it it's not a surprise with where the business is going where the industry's going and when anyone's kind of got their ducks in a row and pulls together this kind of merger uh you know big things are
Starting point is 00:22:18 going to happen but it's just the electric cars are here and only going to get bigger. I just hope they keep getting more chargers places. Well, I mean, they'll have to. They'll eventually have to. I mean, thankfully, even when you go to a Publix or something, I mean, yeah, we're in the South and we have Publix, but even in Kroger's or wherever else, there are stations now where you can just plug in your car. They're actually going to have Tesla chargers outside in our parking lot.
Starting point is 00:22:47 They're going to have Tesla chargers here? Yeah. No way. It's being worked on. It's not completely final. That's actually really crazy. I did not know that. Yes.
Starting point is 00:22:54 It's going to be quite the scene. It's going to be like a little branding place too. I gave it for real. So we'll see. The secret's out here on the Radcast. But it's not completely final yet okay in discussion okay well next on our list is my favorite avocados from mexico i love avocados so much i've already had two today really literally okay you really you really built up for this episode
Starting point is 00:23:20 you're like supporting all these brands yes we told these brands you start paying us because like we're supporting them we're eating them we give at least 17 companies how many shots out coke party doesn't want to hire us but that's okay coke can hire me coke can hire like me to sponsor because you know i love the coffee so it's you know just keep it up the singular voice of coke coffee or kofi gosh yeah that's okay it was embarrassing but we'll move on from it and that's totally fine i accept it so avocados from mexico is teaming up with mission foods which is a tortilla kind of company and basically they're doing this for march madness which i think plays into the fact that you didn't see avocados from Mexico in the Super Bowl, but you are seeing them in this March Madness tip-off taco or tip of the taco. Tip-off taco? That makes more sense. I think it's tip-off taco. Tip-off taco. And yeah, this just shows the continuation of the
Starting point is 00:24:16 sports-themed marketing situation that's happening. Even though the Super Bowl wasn't the play for them, it's in March Madness. Yeah. yeah i mean a good play uh you know it's interesting because these are you know every foods you get the grocery store and you're used to i don't know about you but i remember going to the grocery store and when you see these kind of co-promotions it'd be like an end cap or maybe the woman or man whoever's cooking like at the little thing sometimes it's like you know some woman high-end chef or some dude like flipping things like making stuff like with ingredients together yeah but now in a digital world that we live in they're bringing this kind of part and co
Starting point is 00:24:58 co-marketing partnership together even though it's something that you eat together digitally you know through all the social channels and all those things. So it's a great promotion. It makes sense. It'd be interesting how the execution, I mean, they don't have all that out yet. I'll be kind of following along to see how they execute it. But it's cool. And it's kind of the modern co-promotion of what you typically see in a grocery store.
Starting point is 00:25:18 Yeah. Because think about it. Like 10 years ago, like the only way these kind of co-promotions come to life is in the physical retail store. And now these brands through digital channels and other layers of experience on other things, they can bring these things to life. So it's pretty interesting. March Madness, God willing, goes off, it seems to be, no matter what.
Starting point is 00:25:40 They're not going to cancel it again. Should be huge because I think you got all this pinned up desire from people that didn't watch it last year a lot of stuff so the rating should be humongous uh with people kind of tuned into it so you know avocados from mexico making their run staying in the sports realm and yes you know i like me some avocados man i'd make some killer guacamole me too we should put our guacamoles to the test. Blind taste test of guacamoles here. Yeah.
Starting point is 00:26:09 Wait, but do you put onions in your guacamole? Just a little. You actually do put onion in there? Yeah, just a little. You have to. See, I disagree. Yeah. It's okay, but I like guacamoles. I don't like, I'm not a big onion person.
Starting point is 00:26:20 I hate onions though. I do too, but I still. I put onion powder. Yeah. Red onion. You have to have a little bit of red onion in your guacamole and i am not the onion i am much like you no i do not like onion like crunchy onion but oh when it's blended in with like 12 other ingredients i can i mean it's sometimes you need it for the flavor i get well so you blend it you don't just chop it it's chopped up real fine okay it's not a huge chunky red onion okay i was gonna say i can't stand that when that's in
Starting point is 00:26:50 guacamole no it's uh it's cut up pretty fine that's good but you gotta it's kind of a necessary evil unfortunately for good guacamole and salsa too actually hard to make salsa without a little bit of onion well salsa is different i i get you there i get you there i get you there yeah you're picking up what i'm laying yeah i get you i get you you can have all the onions you want salsa as long as you have good amount of tomatoes but anyway our last topic for today is bacardi and snapchat are teaming up together and this is such a cool thing because they are using the play on Snapchat codes, barcodes, basically. And you have your Bacardi bottle.
Starting point is 00:27:28 I'll put it here on the video as well. You'll have your little Bacardi bottle and you can scan the Snapcode. It will come up and it will give you it kind of reminded me of TikTok a little bit, but it will give you a prompt dance so to speak in reading your body off of the you know ar the 3d animation it'll read what you're doing it'll tell you what kind of poses and you know you'll follow the prompt and basically when you finish it you get to put it on your snapchat story and all this kind of fun stuff but it's like one of the first times you've seen this kind of company team up with a thing like Snapchat. So that's kind of really cool.
Starting point is 00:28:10 Yeah, I think Snapchat's going to have a big year, actually. This is pretty cool. They've become a little more, not niche, I wouldn't say, but they're still huge with Gen Z and younger. People still use Snapchat. I think they're getting some cool integrations. Bacardi is interesting
Starting point is 00:28:30 because I feel like most people that are on Snapchat aren't 21. But some are. But smart play. They will become 21 at some point. Or they might be drinking anyway, which would not be legal, but it would be smart from the brand perspective but i will say this about this i want to see the bloopers from this because
Starting point is 00:28:51 i want to see people like like me like trying to do the dance and if you're watching the video you're seeing me in my four joints and not my 18 i said there's 18 joints you know they show that it's reading or whatever it's reading in your body. I'm like, I guess I think I only have four. I have two elbows and two knees. But,
Starting point is 00:29:09 you know, I want to see the videos from this be more of a spoof than I think how good it'll be. But this is kind of what I would need
Starting point is 00:29:17 to know how to do one of these dances though. But it also played off the dance challenge thing. I mean, there's a lot of borrowed interest here that makes sense. But I think it's fine. It's fine. a lot of uh a lot of borrowed interest here that makes sense
Starting point is 00:29:25 so i think it's fine it's fun i'll probably do it will you i mean maybe you know why not like it sounds fun yeah i'll you know i'll put it wherever like one two kind of like i know up and then i'll see the final product and then i'll be like actually that was the whole blooper because i understand it was a bad video. This reminds me of that Jason Derulo song from this summer, last summer. My niece was teaching my wife on the boat how to do, and I was trying to follow along. It was like the arm one. You know, like, bum, bum, bum, da, na, na, na, na, na, na.
Starting point is 00:30:03 You know what I'm talking about. I would. Okay. I play that you'd hear it okay okay and some people hearing definitely knew from my wonderful uh noises from the from the song anyway yeah i like that song yeah yeah no that's fun kids like it and it's fun this all brings together just like being making use of the situation we're still in, but having a good time while you're doing it, and obviously having a little bit of Bacardi, and you're fine. Exactly.
Starting point is 00:30:32 Yeah, that's probably why they do it to where it's so complex. You have to be drinking it while you're... The order of this is you've got to have four Bacardi's before you start. Exactly. One to loosen yourself up, and then just uh not care what you look like exactly while you're doing it exactly exactly like anything else they'll be like the three percent that are really good at it that make it like wow this is how this was supposed to work and then the other 97 percent right they're like uh hitting themselves in the face to try it like me trying
Starting point is 00:30:59 to do an arm dance or something no exactly exactly, but that's it from us this week. Well, I hope you have a great weekend wherever you are and whatever you're doing. Yeah. Follow us along. You know where to find us, theradcast.com, on YouTube, on Instagram, on Facebook, anywhere and everywhere. I'm at Ryan Alford on Instagram, and we'll see you next time. See ya.
Starting point is 00:31:24 Yo, guys. What's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend
Starting point is 00:31:33 or anyone else, we'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people, leave us some reviews. And hey, here's the best news of all. If you wanna work with me directly, you want to get your business kicking ass and you want radical or myself involved you can text me directly at 864-729-3680 don't wait another minute let's get your business going 864-729-3680 we'll see you next time

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.