Right About Now with Ryan Alford - Weekly News Update: Best Advertisements of 2020

Episode Date: January 1, 2021

Happy first day of 2021! Welcome to another marketing news update from The Radcast.In this episode, host Ryan Alford and news co-host Reiley Clark, highlight the best advertisements we saw in 2020, wh...ile also giving a recap from The Radcast's episodes in 2020.Happy New Year to all our listeners! We wish you the best in 2021.Stay rad!Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of Radical Company. | Instagram: @radical_results | #theradcast  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 It has to start somewhere. It has to start sometime. What better place than here? What better time than now? You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly news segment here on a Friday, New Year's Day. Woo-hoo! January 1st, that's like my best woo-hoo ever. That was so good! I'm so glad we're recording this. I'm going to have to use that on my own. Yeah, January 1st. Hey, happy New Year's.
Starting point is 00:00:41 It's not quite New Year's for us recording it, just so you know, but... Release date. You're listening to us. It is New Year's Day. Yes. And so we want to wish you a happy New Year's. It's not quite New Year's for us recording it. Correct. Just so you know. Release date. But you're listening to us. It is New Year's Day. Yes. And so we want to wish you a happy New Year's. Yes, we want to wish you a very happy New Year's. And it just happens to be episode 100.
Starting point is 00:00:55 Woo-hoo! Mine was not as good as yours. I know. Woo-hoo! Cheers. Cheers to you. We're having champagne. If you're listening, just imagine us like sipping on some 1972 fine champagne.
Starting point is 00:01:08 Yeah, exactly. It might not be 72. Just the absolute best champagne you could possibly hope for is what's happening here. That's obviously. No, but. There's a little apricot there. A little. No, but.
Starting point is 00:01:26 Happy New Year's to everyone. Hope it's a great apricot there, a little citrusy. Happy New Year's to everyone. Hope it's a great one for everyone. And yeah, it's also our 100th episode, obviously, and that's super exciting. So yeah, that's. I know, 100 episodes. It's believable because I've, you know, when I was reflecting on this, I was like, it felt like I remember the guests. It's been two-plus years. Obviously, we've picked up the frequency here in the last six months
Starting point is 00:01:54 since Riley's come on and put a real schedule together. We were pretty loose there the first year or so, so it's picked up. But it's felt like you know we were getting towards 100 who's i've started to get like go like i think about the guests and then i run out of like i got to look back oh yeah that's right like who was on and how many when when it was exactly it's crazy when you go back through episodes and just kind of pay attention to who's who's on what and what episode it was and you're like that was 30 episodes? It's like crazy to just really think about. But speaking of that, like who's been your favorite guest?
Starting point is 00:02:28 Or not favorite guest. That's a bad thing to say. Yeah, that was a bad thing to say. I don't mean it like that. But like I feel like we had amazing guests this year and obviously absolutely incredible guests all the way around. But, you know, was there any like one just like right off the top of the head that like completely stood out for you?
Starting point is 00:02:43 Well, you know, a couple things stood out. I was really proud of the quality of the esports series as a whole. Yeah. And that stands out as a highlight. I'll name a few of those shortly. But, you know, again, I guess call it selfishly or whatever, but someone that was just on my radar because i've been following what he's done sean whalen and having him on from lions not sheep and sean's kind of a polarizing
Starting point is 00:03:10 figure out there right now because he's got some very strong beliefs and you know like him love him or hate him he you have to respect right you know kind of his transparency and the way he goes about it and the success of his business here in the middle of covid he's like crushing he's done like over a million dollars in uh revenue e-commerce revenue in his first year uh and you know that stands out from a a personal side of just someone that i you know that i'm following and watching what he's doing and kind of you know i don't it's not even that i agree with every position he has but but, you know, respect his transparency and his way of kind of sharing information. And so great communicator. And so that stands out.
Starting point is 00:03:54 But then the e-commerce series was just, I think, you know, solid, you know, like from Matt Arden at the NBA and an NBA 2K game, all the way through. It just felt like our most cohesive. It was the first time doing a series for us. It just felt like each episode added on to each other. The whole thing stood out as really reflecting the growth that esports has seen not only this year but in you know how it's just booming in the last 10 years absolutely no i mean same with me i feel like there's obviously every guest you know i you know interacted with on some level and it was just the i loved who we had on
Starting point is 00:04:42 i mean for me i'm thinking of know, in the e-commerce series, specifically, I'm thinking of like Alex Reed and Jordan Schindler and like Camilla Wright, like they were incredible guests and, um, just the passion and just the, like the goal oriented people. I mean, it was just like, I loved that and I felt very inspirational. And so, um, those episodes haven't been listened to. Um, you should definitely go back and, um, and listen to them because they're incredible. Really, every episode is incredible. And obviously we're biased.
Starting point is 00:05:08 You know, this is like our podcast. But like, you know, it's just like one of those things. I mean, they were incredible. And, you know, back to the eSports series too, you know, definitely just think of like, you know, Charles Conroy and especially Magnus. Like they were all like, and just the insight was awesome. And, you know, what's interesting is you know we're two minutes into talking about the best of of the year some of our favorites best of is just so wrong I've enjoyed every guest it's I think it's just the
Starting point is 00:05:37 nature of this time of year they get best of and all that yeah but reflecting on things and we haven't even mentioned like one of the preeminent voices in B2B marketing, Dave Gerhardt. I mean, you know, we've talked for three minutes and even get to Dave. That's just the, that just goes to show the quality of the,
Starting point is 00:05:54 of the guests that we've had and kind of all of that. And Dave was great. And, you know, even the most recent, like one of our most recent Jan Parrish, you know, that was like, you know, even the most recent, like one of our most recent, Jan Parrish. Incredible.
Starting point is 00:06:05 That was like, you know, sometimes you, I'm proud of all the guests we've had. I can't think of an episode where I was like, man, this, I didn't enjoy it or like it wasn't good. I mean, I'm biased, obviously, being the host. But, you know, sometimes you jive and you get into a flow more. And, you know, Jan and I, I think, you know, could relate know could relate to each other both in in marketing a long time I could really relate to her up she related to me but right yeah right just her story her background and kind of the way she's building a business the right way with glow right really cool no it is it is super cool and yeah and then the other
Starting point is 00:06:42 thing that I guess happened this year on the Radcast side is we're on Pandora. And I know we announced that last week, but I feel like it's important to, you know, emphasize again. So if you are listening on Pandora, that's super awesome. And welcome, Pandora listeners. That's super exciting for you to be here. Yeah, I know. They're pretty selective with, you know, it's not like one of those things where you can just put the podcast out and you're immediately on. Like most of the channels, if you put one together and you release it,
Starting point is 00:07:09 you can start pushing out to a lot of the platforms. Pandora is pretty selective and goes through a process and approval and all that. So at least we're going to tell ourselves that. They do. You have to kind of apply and they vet you a little bit. So no, it's cool. It's exciting. I know they've got a loyal listener following.
Starting point is 00:07:32 And so if you're listening on Pandora, welcome for sure. Exactly. Yeah, no, it's super cool. Any big New Year's plans? Kind of. I know that if you're listening, you're hearing us talk about New Year's plans and it's New Year's Day for you. Touche, yeah. But nonetheless, you can hear what we did last night. Correct, yeah.
Starting point is 00:07:47 Think about it that way. This is weird. So like I'm saying like what's supposed to happen, not knowing if it's actually going to happen yet. So this is like that weird kind of like mystic ball kind of moment, you know. But no, what's supposed to happen, actually one of my really good friends that I went to West Virginia University with, she's coming down
Starting point is 00:08:05 with her boyfriend and we're all going to kind of go out and just kind of, but like cautiously, because like I'm not, I'm not trying to like be super like crazy. It's COVID and I'm just trying to be respectful, you know? So I think we're just going to do something at my apartment. Obviously all the party games, but see, the thing is, is like, if you do it at an apartment, then you can really just kind of do your own kind of party like however you want it to go and it's like we can just basically have the bar at my apartment do you know what i mean and like hey this is very convenient getting a drink when you want it not have to wait at the bar yeah exactly and just like games and you know i'm a big card game person so you know i have all my card games ready and i'm just i'm very excited so
Starting point is 00:08:42 that's kind of what's supposed to happen so i guess we'll see what actually does happen but yeah oh yeah i'll never forget the christmas party riley's pulling out the uh like i got to the point where like all right let's play a game i have cards like i always carry them yeah i do might be a card shark if i know i know i know get a game of rummy or would you like to play blackjack you know playing horse racing or whatever that game was called exactly name yeah i think it's called horse race horse race i think it's called horse race no it's a good game fun we played that last christmas party till we hours in the morning and this was a little more calm this year but yeah it's a fun game yeah super fun what about you what are your supposed plans you know we're low-key we have all the boys okay and we're actually gonna go
Starting point is 00:09:31 for part of the night to my father-in-law's his birth his birthday is technically this week you know okay yesterday oh uh happy birthday and so yeah happy birthday to steve so we're gonna celebrate him some part of the night and i don't know if we end up just staying there uh or headed back to chateau alford for uh you know for that party for that for that party uh admittedly and you know it's new year's is kind of hit or miss i'm look if there's a party, like pre-COVID, post-COVID, all that, you know, we're in. Somebody invites us somewhere and we don't have plans or we've got to sit or something.
Starting point is 00:10:13 I'm all for it. I'm not, you know, humbug, you know, about partying. Right. But New Year's is a little bit amateur hour-ish for me. Really? Well, it's just everybody that just doesn't go out much is out and like i get that it's like uh you know who do i want to you know spend my time around i like private parties and like you know 10 12 your best friends hanging out somewhere great
Starting point is 00:10:37 exactly you know or even like a nice if you have reservations somewhere a nice dinner in a private room and then maybe going you know somewhere for you know the celebration so but this year ironically last year i think nicole and i were gonna like look like old fogies here but i think we were in bed by like 11 we were we woke up and you know did the new year's kiss the next morning that's so funny you're like happy new year but i forget what we had had going on, but we were worn out. And we were like, I don't think I'm going to make it. Because we didn't have friends doing anything last year. And we hadn't made plans.
Starting point is 00:11:13 And we had the kids. And so it was just like, I don't know. That's hilarious. Yeah. And this year. So some family stuff. It seems appropriate for the year for us. If I was 20-something like you, I wouldn't be saying that.
Starting point is 00:11:29 But being 40-something, it feels appropriate this year. And we do have some plans like New Year's Day and Clemson's plan New Year's Day with the College Field Playoffs. You have the good teams playing that. Man, you're calling me today so i know i mean i think west virginia was playing i think their game was canceled i think or something um because of covid because of covid just because of covid exactly that's what happens to the holiday care bowl when you uh or whatever bowl it was car care bowl you know citrus bowl cheese it bowl
Starting point is 00:12:08 whatever it was yeah it's funny though there is some irony like and i'm giving riley a hard time she's a west virginia fan west virginia is better than most teams uh so there's nothing to be ashamed of there but what's funny is all these it's like you don't want to think there's a conspiracy or like it's about the money when we know it is right interesting enough there's like half the bowl games have been canceled you know because of covid and all this stuff but something tells these playoff games won't be canceled what do you think somehow those games won't will go down the big one the big money maker games 100 will go down somehow and so money maker games will go down somehow. And so it's like,
Starting point is 00:12:46 how come, you know. I don't want the Clemson game. I need this. I need sports. You're like, that's okay. Just bundle the money in as long as it happens. I want everyone to be safe.
Starting point is 00:12:57 But I need this game so I'm not complaining about it. But it's just ironic that the irony that it just so happens these other bowls get canceled because of this and then the biggest games that make them generate the most money somehow everyone stays safe it's magic it really is magic it it's something in the water i'm sure i'm sure it's and they're probably taking maybe more precautions because they're you know
Starting point is 00:13:20 younger kids like that are going to the potato chip bowl might not be as focused as the playoff team. So I could accept that argument. Yeah. You know, who knows? It's okay. It's all right. It's funny nonetheless. But yeah, so happy New Year's to everyone officially.
Starting point is 00:13:37 Happy New Year's to everyone. Absolutely. Episode 100. And we appreciate everyone listening. Yes. And, you know, I guess we'll get to here's Riley with the news. Cool. Here is the Radcast News.
Starting point is 00:13:50 Okay, so news for today is really just going over what, ironically, now we are seeing what the best of 2020 is. The best of 2020. But I think this is just our takeaway, at least from like the Radcast perspective and just, you know, what was notable for for other um you know news outlet sources of what was just the best of 2020 advertising wise i mean for me right off the top of my head i'm going comedy because 2020 as we've said was such a shit show let's let's just go the comedian you know i mean obviously the sin news campaign is first on my
Starting point is 00:14:20 like that just cracks me up even though it was canceled shortly afterwards that's just hysterical to me um so funny um and then you know we have another one the calm and cnn partnership that happened uh right during the election which i think is absolutely hilarious which you know we all know why that was kind of happening um but it's so funny to me with calm because those commercials i don't know like they spend a ton on like the little bit of linear TV that I catch here and there. I feel like I see a Calm 30-second spot and it's like rain, forest rain coming in. And, like, you know, I'm like, they must be making some money on this app, you know? Yeah. I don't know.
Starting point is 00:15:01 It's been a stressful year. It has been. A lot of people are buying that app. And obviously with election and all the tension that's come with both sides, no matter where you fall, you have to admit it's been tense, to say the least. So great brand play. It was a cool ad. Very time appropriate. And so, yeah, it was cool. I i like it and have you ever used the app
Starting point is 00:15:28 i used the i don't have a free version yeah i used the free version to be honest i used the free version um but it was one of the things where it's just i liked the brit like it was like actually really cool it was very intentional um time to just meditate Are you a meditator? No. I think we should talk about that. Okay. I do not have New Year's resolutions. I'm not a New Year's resolution kind of guy. I'm self-motivated. I'm the
Starting point is 00:15:56 anti-New Year's guy because I just think it's arbitrary. If you follow me on my social media you're going to see some posts in the next few days that are pretty hard-hitting about this. But I do think that one of my goals for next year, or just goals in general, whether it's next year, tomorrow, or the next day, is I do feel like I need to meditate. I think I need, just with everything going on,
Starting point is 00:16:27 I think I reasonably am a calm person like i but sometimes i feel like i i get more intense about certain things and i think i need to like meditate a little i'm feeling the need so i might check out the calm i don't know whatever it is and i don't even know if i'm capable the way my brain works like i like i have no problem sleeping i'm a good sleeper like i fall asleep in like two seconds right like it's not that but i think like whether it's the middle of the morning or whenever you i would meditate right i'm not sure my brain is gonna i'm gonna have to really work at this i don't know how that's gonna go down well i mean i think i my natural inclination would be to fall asleep because i'm an easy sleeper sleeper and i feel like and i get like literally if you gave we shut off all the lights
Starting point is 00:17:10 here in our studio you gave me like you know just you're in this chair all lights off with the champagne a couple sips of that champagne i could be to sleep in three minutes from right now no way three minutes give me three minutes lights off no distractions No way. Three minutes. Give me three minutes. Lights off. No distractions. Like no, like, and let me sit here. I would be in quasi rims,
Starting point is 00:17:32 not rim sleep, but some sort of, I can, the offers can go to sleep very quickly. My dad didn't do this. My sister's the same way. We can sleep quickly. So this takes me to a couple of things that are going through my head.
Starting point is 00:17:43 So first of all, if you've seen the movie, eat, pray, love, love which is that's like one of my favorite movies i don't know if you have it's a julia roberts movie totally would recommend it it's probably one that is going to be like a nicole like nicole would probably really like i don't know if you're really going to like it it's definitely one of those chick flick kind of deals but anyway in the it's a no for me dog well in the movie like she goes to um she goes to bali because she's trying to like work on like the prayer aspect of her life or whatever and everyone's trying to get her to meditate whatever and um or no she's i don't actually it might not be the bali part of
Starting point is 00:18:17 the movie but regardless she's trying to meditate and it cracks me up because i just feel like this this will go into a personal story in a second but but it's like, she's sitting there and she's like, she's like, you know, trying to meditate. She's like trying to, she has her hands out, you know, how are you supposed to have your hand out? She's like trying to do this and she's like itching and she's like thinking about how to decorate her meditating studio at home, you know, and she looks at the clock and it's been a minute and she's like, oh my gosh, you know, but it's like for me when I first started meditating, it was kind of a similar thing of like, okay, time is just like not my friend right now. Like my mind's a million different places, but like I feel like people get into, okay,
Starting point is 00:18:55 if I meditate, I have to do this. And then it becomes this anxiety thing of, you know, I'm not meditating now. No, I'm not meditating. It's like, pause, chill, chill, chill, chill. Just focus on your breath. Like that's the first part of meditating. It's just your breath. So like if you focus on your breath
Starting point is 00:19:12 and you do that intentionally for like five minutes a day, you can build up from that to really focus on complete meditation of just like where your mind's at, other thoughts, controlling thoughts, things like that. But you have to start somewhere. It's like, you know, Rome was built in a day. You have to start somewhere and start with your breasts. I'm willing to try, and I feel like I need to try.
Starting point is 00:19:31 Not because I have very low blood pressure. Even in my most stressful moments, it's more my personality than I feel like stress, I think. We'll find out I'm having a stress test in like a couple months uh just my doctor recommended it um but I don't know like I'm I feel like I'm gonna fall asleep like if I try to do it but I want to try so it is on my uh my goals right I'm not gonna call it a new year's resolution right right but the intentionality is there and I think that's what's important yes yeah intentionality is yeah exactly um yeah but what um was there another one that kind of stood out to you this year like ad wise that you were kind of like oh my gosh yeah i mean we talked and you know we've got a few of our show notes our cheat sheet so to speak but i saw it again on tv
Starting point is 00:20:21 for the first time like my in-laws and Yeah. They're pretty religious, so I was almost feeling a little weird with them seeing it because you've got this big, huge Satan or whatever. Right, right, right. But that Match.com Satan spot from Ryan Reynolds' production company is just hilarious. No, that was awesome. 2020, if you haven't seen it and you didn't listen to our – we talked about this, I think, a couple months ago. Yeah.
Starting point is 00:20:41 Time's running together. Yeah, it was a couple weeks ago. It's crazy because this just came out, and it was the thing where I'm playing it too. If you're on the YouTube video, you'll be able to see it. But the video came out a couple weeks ago because there was something that had happened, and it was right around that time period.
Starting point is 00:20:59 But yeah, it was just a couple weeks ago. But Satan matches with a girl that is personifying uh 2020 she says hi i'm 2020 and so they were a match made in heaven or hell or whatever you want to call it i guess it's definitely a match made in hell uh but it was just funny i'm not very insightful from match and how it's hard been very different i can only imagine i'm like thinking to myself you know we all live in our own world you know like as much as you like try to empath, you know, we all live in our own world, you know, like as much as you like, try to empathize and know these things, but, and Riley, you can speak this and then you have a boyfriend now, but the idea or thought of trying to date in the middle of COVID, like I hadn't really thought about it to like that spot, like hit
Starting point is 00:21:39 me. I'm like, this probably has been pretty fucking difficult. It's been crazy difficult. I mean, like, again, like we did long distance, like in the middle of covid like um that was like horrible like it was like terrible like you want to get on a plane and yeah exactly like there's all this added you know whatever to it but you know anyway so i thought it's very insightful for match and you know i i just thought the spot was hilarious and you'd have to watch the extended version because some of that some of the comedy i think plays out more in the extended version.
Starting point is 00:22:07 Absolutely. The WTF in the end zone. So funny. Sitting like on the lawn like having a picnic or whatever is hilarious. It is. There's just a lot of little subtle, like some of it's very obvious humor, but then some of it's subtle. You have to kind of look for it.
Starting point is 00:22:22 Right. Really one of my favorites. Yeah. Another ad that kind of stood out for me was the Whopper one. The moldy Whopper. This disgusting looking thing that, you know, honestly, it makes you think and it makes you appreciate the goodness of Burger King, right? I think. I don't know.
Starting point is 00:22:39 I talked highly of Burger King on an episode this week. The value meal and the nuggets still blows my mind. How many nuggets you can get for like five bucks. But anyway, the Moldy Whopper, like I thought it was like I understood and appreciate, you know, and being in the creative business for 20 years, like I appreciated the creativity and the thought behind it. I just still was like, sometimes because you can, should you? And are you really selling more burgers?
Starting point is 00:23:09 I know it's transparency. That authenticity we're talking about is a 2021 trend. Is that really getting people excited about going to buy a Whopper? Just because it's going to mold properly because it's not what Cheez-Its did last forever.
Starting point is 00:23:24 Right, right, right. Yeah, it's kind of gross it did last foot forever right right right yeah it's kind of gross but i i like the cheese it's and twinkies like never you know disintegrate or whatever twinkies like supposedly like 20 years you can i guess you could eat it i'm sure it doesn't taste as fresh but like it doesn't do anything like really there's no degradation i'm just gonna stick to my avocados. Here at lunchtime. Yeah, exactly. Still, I appreciated the creativity and I appreciated the transparency as a marketing person.
Starting point is 00:23:56 But as a consumer, I had my doubts for whether or not it helped them sell any more burgers. Right, right. Their sales, you know. Yeah. Someone in their analytics side can tell us if that worked out for them. Right, right, right. I mean, another one that I, I mean, this was during the Super Bowl. So, you know, this was like months ago.
Starting point is 00:24:14 It seems like years ago at this point. But the Hyundai Smart Park commercial with. Smart Park. I don't even want to see if I can try to do it. Smart Park. Yeah, exactly. That was so clever. As a southern guy, it even want to see if I can try to do it. SmartPak. Yeah, exactly. That was so clever. As a Southern guy, it's hard to act like I have a Boston accent.
Starting point is 00:24:29 No, right. But, you know, it was so good. I loved that commercial. That was awesome. It was funny. That was a good one. They had guys that were from that area or could actually pretend they were. Yeah.
Starting point is 00:24:41 I don't know. John Krasinski. Yeah, exactly. I think somewhere from that area but uh very funny very funny it also reminded me of like all the uh i watch a lot of ben affleck or some of his movies that were from that area everybody has a heavy accent you know not that they were comedies but i don't know i thought it was uh very clever very very very clever i liked it too and i'm a i'm a hy. You know, I have a Hyundai.
Starting point is 00:25:05 I have a hybrid. So I'm just like, yeah, Hyundai commercial. I felt all good with the brand. And I know Cancel Culture came around and got a hold of this one. But the crafts, sending nudes, send nudes was quite funny. They encouraging people to send boxes of craft to friends and relatives and all that. And playing off the nudes. Yeah.
Starting point is 00:25:29 And they did like a fake blocking of the screen of the box. Right. Like you would do in case the box was naked or something was naked. So it showed that. And of course it was just uproar. I think the campaign lasted like three days. I thought it was brilliant. Right.
Starting point is 00:25:45 Yeah. No. Yeah. No, exactly. Another one that kind of stood out to me was, first of all, Travis Scott, I felt like was in every possible crossover industry you could have had. Crossover King 2020. Oh, that's good.
Starting point is 00:25:58 Yeah. Travis Scott, Crossover King 2020. Yeah, we'll give him that. We'll give him that one. But he, I mean, he was in a Fortnite virtual concert, which is dope if you really think about it. That's just going to continue in 2020. You know we'll give him that. We'll give him that one. But he, I mean, he was in, he was in a Fortnite virtual concert, which is dope. If you really think about it, that's just going to continue in 20, you know, that kind of stuff is going to continue. And then the McDonald's one, um, with his own kind of special meal, you know, that was like the, you know, Whopper specially made whatever. And so that, that was kind of cool too. And I just, the brilliance of that. And I
Starting point is 00:26:22 felt like that propelled like other um you know people looking at other pop singers or rappers with other kind of industry crossovers and how can we get Lady Gaga to be in Oreos or you know whatever it was so that that's cool I think you're gonna see more and more of that uh kind of integration you know there's you know with events kind of still being on the off the table with some other channels of in-person stuff, I think you're going to see more and more of this kind of creative integration of, of cross channels with celebrities, with musicians and all that stuff. One, because it was kind of headed that way. And it's not that this is new. I mean,
Starting point is 00:26:59 of course, musicians and brands have been working together for decades, but I think you're going to start to see more of that through all the social channels and TikTok and leveraging Omnichannel. And so definitely a cool campaign. But all in all, though, it was a great year. It was a great year. The other thing that I would say, it's funny just to wrap it up, I guess, but if you're on Netflix, you need to watch the 2020 movie. I'd recommend it.
Starting point is 00:27:26 It was like 2020 in a year, the recap or whatever. I just saw it last night for the first time. And I felt like I was either watching a Borat movie or I was reading The Onion. I mean, it was hilarious. Like, it was so well done. Like, at first, I was like, whoever produced that, like the people that produced that, I mean, it was so incredible. Because you have to take something that was so, I mean, 2020 for a lot of reasons was very intense for a lot of people. And I think for the first time, 2020 really unified everyone in a frustrated
Starting point is 00:27:56 way, whether it was because of COVID or, you know, Black Lives Matter or because of the election, whatever it was, I mean, it unified a lot of people in a matter of like frustration and so i just thought it was really clever that this movie like totally went the opposite direction and just brought in humor and just like pointed out just like the irony of so many of these things and just like the the comedy of it and it was just like so well done totally would recommend it if you haven't seen it yet. There you go. Why it's New Year's Day or whatever. You got a weekend, long weekend with the holiday. Exactly.
Starting point is 00:28:29 Get a hold of that Netflix. I'm going to watch it. I saw it. It hit my Netflix screen, but I haven't watched it. I saw the preview or whatever the thing was. I'm going to come back to that. Yeah. I'm not going to lie.
Starting point is 00:28:40 The first few seconds, I was like, are they being serious right now? I was like, oh, they are. This is good. Yeah exactly it was good. Cool well we really appreciate everyone listening episode 100 happy new year and I guess we can toast again here.
Starting point is 00:28:55 Yeah we can toast again. And cheers to everyone out there for happy new years and we hope you stick around for our next hundred episodes. We might get to that in the first few months there. I know considering how fast it comes. I don't want to make you sweat there.
Starting point is 00:29:12 Yeah, it's okay. Yeah. A hundred episodes in 60 days, right? But no, we really appreciate everyone. Listen.
Starting point is 00:29:21 And as always, you know where to find us. We're at the radcast.com and always, you know where to find us. We're at theradcast.com. And we'll see you in the new year, 2021. Yeah, see you in 2021. All right. Thanks, Riley. Thanks.
Starting point is 00:29:33 Bye. See you next year. Yo, guys. What's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor.
Starting point is 00:29:41 If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it but do us a favor if you've been enjoying the radcast you need to share the word with a friend or anyone else we'd really appreciate it and go leave us a review at apple or spotify do us a solid tell more people leave us some reviews and hey here's the best news of all if you want to work with me directly you want to get your business kicking ass and you want radical or myself involved you can text me directly at 864-729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.

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