Right About Now with Ryan Alford - William Branum - Founder and CEO of Naked Warrior Recovery

Episode Date: February 22, 2022

Welcome to another episode of The Radcast! In this week’s special episode host, Ryan Alford talks to William Branum, Retired Navy SEAL and Founder and CEO of Naked Warrior Recovery.William talks about the challenges and obstacles during his first month in the Navy. He shares the most terrifying experience he has ever had and how it changed his perspective in life.William also discusses how the trends in promoting your brand have changed since he established his company. He also elaborates on the Naked Warrior Recovery CBD product formula and how it compares to other brands in the market, and shares what he thinks about the community’s openness to use CBD for recovery.To learn more about William Branum and Naked Warrior Recovery, visit this website: https://nw-recovery.com/about/. Follow him on LinkedIn https://www.linkedin.com/in/william-branum/ and Instagram @william.r.branum.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

What percent of men could get through it? I think 80% of men can get through it. There's a but coming. It's whether you want it or not. I say that transitioning from the military to civilian life is the hardest military mission I've ever been on. Failure has been the biggest teacher of my life. You're listening to the Radcast.

If it's radical, we cover it. Here's your host ryan alford hey guys what's up welcome to the latest edition of the radcast i'm excited today folks it's a first and only it's a world premiere on the radcast the first badass navy seal what's up william brandom how you doing thanks for having me. Hey, man. It's my pleasure. The more, you know, it's funny. You start talking with people. We start having people on the show.

You get to know them like behind the scenes. And I was like, I didn't do this enough service. But like last couple weeks reading up on you, I'm like, damn, this guy is. Number one, thank you for your service. Thank you very much. 26 years, brother. I mean, dude, I one, thank you for your service. Thank you very much. 26 years, brother. Yep. I mean, dude, I mean, we owe you a lot.

I'm serious, man. I mean, but 10 deployments? Yeah, 10 total deployments. Seven of those were combat deployments. Yeah. Jesus. I mean, I know we're going to get to a lot of things. I know you're the CEO of Naked Warrior Recovery.

Write that down, ladies and gentlemen. We're going to come to a lot of things i know you're the ceo of naked warrior recovery write that down ladies and gentlemen we're going to come back to that uh and i am actually just going to go ahead and break the seal here i'm having a little bit of product on set which is navy seal cbd energy drink and i'm going to let you know how i feel at the end of the show it's so good it actually really tasty there william i'm i'm you know flavor profile on these energy things is kind of hit or miss. Right. Yeah. It is true. So we're gonna come back to that. I want to talk though, man, we've got to, you know, I have a lot of people on that. I'm like, Hey, tell me your backstory. And you know, I care about all of them.

I want to know and everyone listening wants to know, but again, they weren't Navy seals right and i know that you know i you know i'm excited about that and i'll act like that's like just some movie star thing or something like that but i know the sacrifice having grown up with military in the family and and not at 26 years of service but i do want to start there. Just, you know, give everybody your history, you know, maybe before military, but certain leading to it. Yeah. So I grew up in a little town, Collinsville, Mississippi, right outside of Meridian, Mississippi. Not a lot there. I was heavily involved in the Boy Scouts. I enjoyed hunting and, you know, most things outside.

I became an Eagle Scout. I always knew that I wanted to be some sort of a commando, whatever that meant. You know, back in the day, I'm the oldest person in the room right now. You know, we had no internet. I had four channels, you know, and two knobs to figure out how to get there. So there wasn't a lot of books out there either. I was not a great student in school. Um, I later found out that I'm total ADHD and, uh, that's just, you didn't, we didn't get diagnosed back then. I'm 44. So like, you know, we're not that far apart. They didn't really diagnose it back. I didn't get diagnosed until, uh, much, much later

when I did, uh, you know, towards the end of my career, I went to a clinic to, you know, look at TBI is traumatic brain injuries and some PTSD stuff. And, you know, we did a neuropsych eval. And they're like, Oh, your height, your IQ would be here, but your attention is down here. And if you know, it's like one to 100 and anything below 25 is attention deficit. I was at 25 on every single one of the. So I'm like, I'm in that gray zone of like, oh, maybe you're not. I'm like, really? Let's just look at the scores.

So, yeah. So but anyway, I, you know, I grew up watching John Wayne Westerns. You know, he was a he made a movie about being a Green Beret in Vietnam. John Rambo. westerns you know he was a he made a movie about being a green beret in vietnam john rambo uh chuck norris made a movie about uh delta force where they were riding dirt bikes and shooting rockets and i'm like dude i want to do that i i still want to do that i still haven't had an opportunity i've ridden dirt bikes just haven't shot rockets off the front of them um did you shoot some rockets we shot some rockets for sure okay yeah shot a lot of stuff uh yeah um and uh you know gi joe was like whatever they oh yeah back in the

day so i i always wanted to be part of some small military elite unit and i don't even know if i knew the word elite back then but uh so i went to a a national jamboree in the Boy Scouts, and it was at Fort A.P. Hill, Virginia, where I later came back and did a bunch of training as a SEAL. And the sister troop that was there with us, and I was very poor, but I was, you know, very involved in the Boy Scouts. And so the Boy Scout group that I was a part of, they actually paid for my travel. We went up to D.C. We did the Jamboree. We came down. We did some whitewater rafting.

We did all sorts of events. And it was super cool. But one of the other guys in the sister troop that we went with, I said I wanted to be maybe an Army Ranger or a Green Beret. I didn't really even know what those things meant or something else. And he was like, I'm going to be, you know, maybe an army ranger or a green beret. I didn't really even know what those things meant or something else. And he was like, I'm going to be a Navy SEAL and I'm going to be an F-14 fighter pilot. I'm like, oh, I know what an F-14, you know, F-14 is. I've seen the movie Top Gun. That's pretty cool. What's a Navy SEAL? He's like, oh, they're like, you know, special forces, but they are more focused on the water and they're

the most elite and it's the hardest training in the world. And I was like, oh,, special forces, but they are more focused on the water. And they're the most elite, and it's the hardest training in the world. And I was like, Oh, that's what I want to do. Also, yeah, I want to, you know, even though I wasn't, I didn't play sports, because my dad said my grades weren't good enough. I still had the desire to be a part of a an organization that was better than anything else. That's why I became an Eagle Scout. I, you know, was always trying to excel at whatever I was doing. So I'm like, Oh, the hardest military training in the world. That's, let's go. I did not intend on joining the Navy. But you cannot become a Navy SEAL unless you join the Navy. My dad was in the Navy, my grandfather was in the Navy, there was a naval air station in the, in the town of Meridian. And I always saw these young Navy kids right out, right out of bootcamp. They were

a bunch of idiots out in town, you know, obnoxious and what I was like, I'll never be one of those guys. Well, guess what? I turned into one of those guys. Um, but it's just part of the process. And, and hopefully people forgive me for being, you know, what I was. I was an arrogant seal. I I've never been an arrogant seal. I don't think most guys, not all, but most guys. Once we. You know, I had aspirations of like having a, you know, a trident tattooed on my chest and all these other things.

And what they really teach you is to be a silent professional. And when I retired from the military, most of my time in the military, I didn't tell anyone what I did, unless I needed to. If you were like, let's just say we were on a plane and we're chatting back and forth. What do you do? I'm in the Navy. What do you do in the Navy? I was a gunner's mate. And no big deal. If they kept pinging me, then I would say, Okay, yeah, I'm a SEAL. But if they were like, Okay, yeah, whatever, Navy, I don't know anything about it. So they didn't really show the interest. So I'm like, Okay, I don't I don't need to divulge more than you need to. Right, exactly. Yeah. And so when I got out, it was very hard for me to like, even tell people that I'm that I was a SEAL for 26

years. It was actually was 23 of 26 years, I had to pay some dues I'm that I was a SEAL for 26 years it was actually was 23 of 26 years I had to pay some dues before I actually got to to SEAL training but because I made some tactical errors along the way and I almost didn't get to go how tough was SEAL training like what percent of men could get through it I think I think 80 percent of men can get through it. I think, I think 80% of men can get through it. Yeah. There's a bud coming. It's whether you want it or not. Yeah. And this is, you know, kind of the analogy that I use is when I showed up, I was in mediocre shape. I was not in very good shape. I'm in better shape now than I was when I showed up into SEAL training. There were guys there that were phenomenal athletes. They were, you know,

captains of the football team, the basketball team, track, water polo, swimming. They were like these phenomenal athletes and everything that we did physically, they seemed to, it seemed to be effortless for them. But mentally weak. yes they they seemed to you know i had uh olympic alternates in my buds class and they quit and i couldn't wrap my head around it you know buds is six months long i got injured several times so it took me 13 months to to graduate six months of to finish six months of training and but and I'm watching these guys quit. And I'm like, what are you doing? Like, this is like, do you understand the repercussions of quitting?

You're going to go to the fleet. You're going to like ride on these big gray ships. I did that for two years. It's absolute misery. But some people love it. But, you know, there was no thought of not graduating from SEAL training. There was like unless I died and there was one time where I was injured the second time and they're like, oh, you clearly didn't prepare enough. We're going to kick you out. But because it took me so long to get there, I just started crying.

And I told the story of so the way that I actually got to SEAL training is I went to boot camp, I took the SEAL screening test, I failed it because I didn't prepare. Then I went to my my a school, which was a gunner's mate school, which is the Navy, they didn't care about SEALs back then they care about who's going to work on these things on the big gray ships that are floating around in the ocean. And so I went to to Gunner's Mate School, where you learn how to do hydraulics, hydraulics, electronics and pneumatics. Then I went from that school to another school. And this was my tactical error. What I should have done is gone and taken the SEAL screening test again, passed it and then gone to Bud's. But I took this other school where I thought I would have four

more months to get in better shape than take the screening test and go to SEAL training. But what happened is because I took those orders, I was obligated to 24 months of service on a ship in Yokosuka, Japan. Well, when it came time for me to rotate out and go to SEAL training, the guy that tells you like the HR guy of the Navy that tells you what your next job is going to be. He said, that's great that you want to be a SEAL, but I'm not going to let you go because this four month school that you took once upon a time, you're too critical. You're too critical of an asset to the Navy. So I'm not going to let you go. Wow. I got letters of recommendation. I got all this other stuff. He wouldn't let me go until one day the chief of naval operations, who's the most senior guy in the Navy. The only people that are senior to him are is the Secretary

of Defense and the President of the United States. Most senior guy in the Navy came to my ship, little ship in Yokosuka, Japan, and had CNOs call and he was like, Does anyone have any questions after he gave his vision of the Navy and whatever, which I did not care about. And so I raised my hand. He's like, hey, does anyone have any questions? I was like, oh, me, this guy right here. I joined the Navy to be a SEAL. I think I deserve a chance to go, but my detailer won't let me go. What do you think? I think I deserve a chance. He turns to my commanding officer. He's like, is he a good guy? He was like, yeah, he was the sailor of the quarter this quarter, which is kind of like employee of the month. I did a good job you know doing my job yeah and

he turns back to me he's like check you'll be in the first class after your prd and which is planned rotational date six weeks later i'm off to california to to seal training so now i'm injured and they're like uh sorry bro you you need to go back to the fleet i'm like no no no hold on if i leave i may not have a chance to come back ever. Because the C&O, actually, that C&O took his own life, you know, several months after that, which was tragic. So I'm like, I will probably never get another chance. And so they're like, okay, go back, heal up.

And while I was going through, I never healed up. Going through the next class, My back was against the wall. So my leg basically didn't work. So I just was hobbling everywhere. Everyone hobbles. I was taking 1600 milligrams of ibuprofen three times a day. At each at each meal, I was trying to do it smart, like you take it at least with the meal. And I was barely getting by, but I got by enough in order to start hell week and so eventually i i got through hell week i had been limping on one leg for the like the last eight weeks and somehow just during hell week it it healed up. Wow. And then because of all the limping I had done, I had created a bunch of stress fractures on the other leg. So

I graduated hell week, and then I couldn't run from the other leg. But because I had made it through this milestone of seal trading, they rolled me to the next class. And so but it was interesting. I was at buds for like six months before I made it to hell week. And that boat crew that I started with, they were, they didn't have the same desire that I did. I wanted to crush everything that we were doing. There were guys that still were wanting to quit and not wanting to put out and not put forth the effort. And I saw another boat crew, boat crew three, I was in boat crew four at the time. Boat crew three, they were winning all the races. So Monday night, evening of Hell Week before dinner, we had lost enough people.

I remember this one kid, he's like, I don't want to do this anymore. And guys are like, no, no, keep going. You got this. And I'm like, no, no, you need to go. In the beginning, when I first started, I would have had the same attitude. But now I'm like, I have no patience. You're in my way now. All right,

let's go. You don't want to be here. Leave. Um, a little bit callous, but that's okay. Um, and really that's what you want. You want people who want to be there. And so we did a, you know, we had enough people quit at that point. We re new boat crews. You line up in a height line. And I was like, 1, 2, 3, 4, 5, 6, 7. That's boat crew 1. 1, 2, 3, 4, 5, 6, 7. Boat crew 2. 1, 2, 3, 4. That's me and boat crew 3. And when I got into that boat crew, I realized that there was no superstars in the boat crew. Everyone was average. But what everyone in that boat crew had that was different from everyone else is this uncommon desire to win. They wanted to win every single race. And so I tell people, you have two options when you're in steel training. You can either quit or keep going.

Your other option, if you decide to keep going, is you can be mediocre or you can be awesome. I choose to be awesome. And there are events where you can be mediocre. or you can be awesome. I choose to be awesome. And there are events where you can be mediocre. There are other events where you have to dedicate 100% of your capacity to doing it. I wanted to dedicate 100% of my capacity all the time because I wanted to win. You know, when I, I talked to a lot of people and there's a lot to unpack there. But it's fascinating to me, guys like you that have this will to win, the will to succeed, totally driven, but you're a shitty student.

Shitty. And I was a B student, and I was just enough to like try enough to get B's, but I wasn't a great student either, but it's fascinating talking and listening to you. And 99% of that was drive, drive success and all that. But I go back to where you started and I always find it fascinating. Like you're so driven. You're so,

you have that will to win. It got you through so much on one leg on, then on another leg, then a bunch of average guys and you guys are going to win. It got you through so much on one leg, then on another leg, then a bunch of average guys, and you guys are going to win everything because you're all driven. But there's something about you, though, and I guess it's just you decide what you care about and what you don't. And I guess that's what it is at the end of the day

because there was a few times where not just the grades. You mentioned a few things. I didn't care about that. I didn't care about that. But when you care about it, it happens. But I don't know. I didn't care about that. I didn't care about, you know, but when you care about it, it happens. Yeah. And, but I don't know.

I find it fascinating when talking to people that, but the delineation of certain things that they absolutely excel at, you excel at something that I know you said 80% of guys could do it. Let's just say 5% of guys maybe could do it, but, uh, and you've done it and you did it for 26 years, but yet there's something about you.

There's certain things that, you know, no big deal. I don't know where. It seems like it would be all or nothing. I'm going to be. I was a straight-A student. I was always driven. I always did this perfect and did this perfect, and I'm a will to win, but it's just not always that clean.

It is not that clean ever, ever. I mean, even if going back to my starting in the military and wanting to become a seal when i go back and i look at the scores that i needed to get you know for push-ups pull-ups sit-ups swim and a run they're not that they're not that big of a deal really right when i look at them now yeah I quit during the my first uh the the first test that I took I did fine at the swim and I was doing the push-ups and the minimum score that you have to get is like 52 they're like you know testing the floor and up and down and uh full extension yeah and I think I quit at like push-up number 38 that decision to quit actually the decision to not

do the work prior to getting there changed like it could have been very different my entire career could have been my life could have been different and that's what's so interesting that's what in because you said that that was part of it was like you didn't prepare like once you got in the mindset you crushed it but like right I was kind got in the mindset, you crushed it. Right. I was kind of in the mindset of like, how hard can it be? It's pretty freaking hard. I'm going to ask you this, on subject but off subject. Okay.

Because it's fascinating. I don't get to talk to – I've never had a Navy SEAL on the show, and I don't get to talk to military that often. How scarce should we be? to talk to military that often um how scarce should we be like you know the news is so bad i don't watch the news anymore right and this isn't even a political question yeah like we don't even have to go down that road we can we don't have to but it's more like you you were deployed 10 times yep seven times combat yeah 26 years you know what's out there you know the boogeyman under the bed yeah and look we're insulated in the u.s like let's be you know

i'm not stupid enough to not know that but i also know i only know what i know and it's like should we should we be more nervous i Let me... Two things. I don't want to scare the shit out of our listeners, but I'm curious. I'm kind of going to answer your question, but I'm kind of not. All right. Two things.

You're familiar with Maslow's Pyramid of Hierarchy. Yes. Ring the bell. We are at the top. No, the... I'm sorry. Oh, Human Needs. Yes.

Got it. I'm there. I'm with you the the pyramid maslow's i was thinking pavlov yeah yes and potentially i said his name wrong i you know i know exactly what you're talking about i'm a 2.33233 student yeah uh although i did um you know when my like i was taught we were talking earlier my last job in the navy i was the science and technology director for the the headquarters was at. And I would sit in rooms and meetings with actual scientists, because we're trying to solve like very difficult problems with quantum cascading lasers and underwater technology. And I right, I don't like whatever. Yeah, and everyone

would go around the room introducing themselves. And like, I'm, you know, Dr. So-and-so, PhD this and whatever that and scientists, whatever at NASA. And, and I'm like, yep, I have William Branham, Navy SEAL. I also have a PhD, a public high school diploma. So if I ask, you know, some, some, some off colored offhand questions, because I don't understand, please just bear with me. But I went from, you know, PhD in three years, I went from, you know from that public high school diploma to a master's in strategic leadership while doing this other job. So I got a little busy there. I don't even know the reason that I put that out. Oh, because I'm super smart. I have a PhD.

Yeah. But we're at the top of that pyramid. We have all of our needs met in the U.S. And we still won't, even after a global pandemic air quotes. Yeah, we have every need that we possibly could want. And when you hit the top, that's when we become very comfortable. Now we have to make up stuff to to show that we're. In need.

make up stuff to, to show that we're in need. And so because we're at that top, there's, it's hard to stay on top. So you're going to fall back at some point. So I, you know, and maybe this pandemic key thing is part of it. I don't really know. But what I also know is if you ever, if you ever see like a coup happen, where, you know, the, you know happen where an opposing force comes in and takes over a country, they take over the capital, they take over the president, they also take over the media. Afghanistan. That was a huge thing that we did. We were doing psychological you know influencing the messaging that goes out well what do we have going on right now in the u.s and really we have a whole world we yeah so we have this this messaging that's going out that we someone is controlling the

narrative i don't know who's controlling the narrative, but it's best to not watch it because it's very easy to get sucked in like entitlement and all these other things. I do that. I don't believe in entitlement. I believe in helping people that need help, getting them back up and going forward. I don't believe that anyone is owed anything ever in life. I believe in hard work. I did it. I went went from like i was a poor kid in poor white trash in collinsville mississippi to i actually have two companies now so you're saying we don't need to be worried about china or russia china has a um we have to be very careful with china china has a 100-year plan. Easy. They are, and we don't know what that plan is. They know what the plan is, but we don't really know what the plan is.

But, I mean, are they really going to occupy the U.S. land? I think no. I mean, you know, like, how much, we keep, we feed them, right? If our people weren't buying their shit, like, you know, I don't know. Yeah, so I don't, I'm not too concerned about Russia. Russia is more concerned about taking back control of lands that they once owned. China is really the same way. They built these islands in the South China Sea. They say, because of the bathymetry of the sea, it comes up over here, it's actually

attached to China over here, hundreds of miles away. Therefore, that land is ours. And so what they're doing, they're, they're trying to take control of, of the Pacific, complete control, and with military power, and by being there, and because that is a major trade route. And if they take control of the trade route they i mean it's what they're already affecting supply chain stuff yeah they as long as they control that i think that's their bigger plan control control the ocean control the sea and that's really the power that's the the purpose of the u.s navy is dominate the ocean yeah and that's what i believe that china is doing right now they're doing it in the pacific but they're also going to these other little countries and they're like

offering them support protection support they're you know doing things like that they're doing it in in every continent to include the u.s they're going in they're buying stuff they're offering great deals you like you can't say no to this amazing deal because we're going in they're buying stuff they're offering great deals like you can't say no to this amazing deal because we're going to make you rich and famous and powerful and whatever they have a bigger agenda and I don't know what that agenda is I also have to kind of be careful because I still do some government contract work where I do work in a facility that is, you know, we handle classified material. And we'll talk about this maybe a little bit later is I still get drug tested for drugs and things like that. Because you still have your clearance, right? So I'm a security

clearance. I still do some work with that. So so I do get a little bit more access to information. And so I have to be very careful on what I get to say based on bit more access to information. And so I have to be very careful on what I say based on where I read that information. William Branham, James Bond of the U.S. All right. I want to transition a little bit, William. You served our country proudly and with honor. You come back.

You are retiring. this is 2018 what's your mental and physical health like at that point so i i say that transitioning from the military to civilian life is the hardest military mission i've ever been on and i've been on a few and And I'm still on this mission of figuring it out. Because when I was in the SEAL teams, I had a badass mission, I had a badass team, I had purpose, I had a reason to get up in the morning. When I retired, it was all gone instantly. It's like your entire world is gone. And retired was only because, you know, at my rank, that was as long as I could stay in, I would stay in for my entire life, if they would let me, because there's mission and purpose there. When I retired,

I no longer had that mission and purpose. I thought I had a good plan. But I didn't practice that plan. And I did not execute that plan with extreme violence. And in what I mean by extreme violence, I mean, giving it 100% of my effort. I had other things I had a lot of baggage, I talked to people about, you know, I don't say I have PTSD, I say I have baggage and baggage can come from anywhere. And every one of us can have baggage. And we probably do some of it, we, you know, fill up these bags that we carry around these packs uh with our own crap and sometimes other people put their crap on us you know it can be you know you you have uh a bad relationship with someone in your uh in your work environment you have a bad

you know a toxic relationship at home uh something with your kids an, whatever, the media, all of these things can, all of these things can and will negatively affect you. They're going to have a toil. I mean, they're going to, it's weight. It's like you don't know it. You know, sometimes, you know, sometimes you add five pounds, five pounds, you don't know it until, holy shit, it just takes you to the floor. It's that frog in boiling water, one degree at a time.

And all of a sudden now he's been cooked. And we don't see that, but pain is cumulative. And so if I were to tap you on the arm, you're gonna be like, it's no big deal. And if I keep doing it for a week, there's gonna be a bruise there. If I keep doing it for a month, it's gonna like your entire arm is gonna be bruised.

And then maybe I stopped tapping you for a little while. you still have that damage, you still have that pain. And you just put on your shirt, and that hurts. And then maybe I come back, and I just one tap. And you're like, but that's, that's just the way that, you know, we end up carrying all of this baggage around, you know, it's all cumulative, we never take stuff out. And so that's kind of, I've come up with this. So a couple of things. Number one, I was drinking myself to sleep at night, like I have so much noise in my head, that I could not turn it off. And I know where it comes from. Some of it's from work, and some of it's from toxic relationships that I've been a part of. And those things just, you know, fill my mind, and I'm not able to fill my mind with the things that I've been a part of. And those things just, you know,

fill my mind, and I'm not able to fill my mind with the things that I want to. So what I would do is self medicate with alcohol. And I would pretty much just drink myself to sleep at night. And I had heard about this little molecule called CBD while I was on active duty, but there was no way that I was going to do anything like that. You know, the guy that I was, the podcast I was listening to, the guy was like, everyone knows about, you know, medical marijuana and the and like, what THC does. But there's this other molecule, and this was before it was legal, called CBD. And it's been shown to reduce chronic inflammation, it's reduced, been shown to reduce chronic inflammation. It's reduced, uh, help people sleep. It helps with, uh, different kinds of, uh, epilepsy. Uh, it helps with, uh, sleep, stress, anxiety, and all these other kind of medicinal benefits. I'm like, I for sure need some of that, but I'm

not going to go down the marijuana road. I'm active duty. I got, that's a bad way to end your career. Yeah. So I retired in 2018. And I still didn't try it because I still maintain my top secret clearance because I wanted to keep my options open about what I could and couldn't do. And eventually, I was in Virginia having lunch with a former teammate of mine. And I we finished lunch and I was like, Hey, I'm gonna go try I'm gonna see if I can find some CBD here in Virginia because what we have in Hawaii might be not be as good what you have here. I didn't know anything about the industry. I just knew that I should probably try it because alcohol is not the answer. Um, alcohol can be fun, but it's not, it is not medication. Um,

so he was like, you want CBD? I've got some at home. And so we went back to his house. He gave me a bottle because another brand was, uh, gave it to him and I tried it. I maybe slept a little better. Maybe I woke up a little less pissed off the next morning. Maybe, maybe not. And then I finished it. I don't know if I noticed anything right away, But what I did notice after I had finished that bottle is that I like to say that water boils at 212 degrees. I was probably living at 210 degrees. And there was the same way that we were talking about, you know, you boil the frog, the temperature started turning down one degree at a time five degrees at a time and so i went from like 210 degrees to 205 to 200 to 195 to 190 to maybe 185 got out of that red zone and into like the more of an orange zone never really yellow yet um certainly not green yeah but when i stopped taking it i noticed like my trigger, I started like going back that direction, I didn't notice, you know, getting away from the boiling point. Until I was there. And I started

getting closer. I was like, wow, maybe there was something to that. I don't know, maybe. So I tried a different brand. And I had similar results. Then I was at a at a business conference with Bedros Koulian. I don't know if you know Bedros. Yep. And there was a girl there in the CBD industry and she was putting CBD into kinesiology tape. And I'm interested in CBD. I'm very interested in CBD at this point. And I want to figure out how to get in the industry. And she got up and she was like,

how do I market this? Because you can't market anything on social media. Google doesn't really support media. This Google, you know, doesn't really support it. It's crazy. So they gave her like, you know, maybe use influencers or things like that. And so I was like, OK, CBD, everyone else here is like a gym owner and a whatever and a something. So I'm like CBD, CBD. When the when the Q&A event ended, I tracked her down. I was like, hey, you're the CBD girl, right? She was like, Yeah, weirdo. Can you step back, please? Yeah, wow. I'm like, I'm like, sorry. And I was like, I'm super interested in CBD, blah, blah, blah. And she was like, So do you want to do A to B, B to B, B to C?

And I was like, I want to do CBD. And she was like, Well, why don't you just start your own CBD company? And really really i want her to hire me to like help sell it and process it or whatever you do and she's like just start your own cbd company i'm like i don't know how to do that she was like you're a navy seal go figure it out it's like oh you're gonna go there can i can i may i please have my man card back yes exactly your navy seal card exactly. So she handed it back to me. If I was a Navy SEAL, I would carry around like I am an opera member, even if you had to create it yourself. Right. And so and so she gave me a little bit of education. And then I

started really digging into the industry. And what I found is most CBD companies are dirty. The industry is very dirty. It was very wild, wild west, you know, no, are dirty. The industry is very dirty. It was very wild, wild west, you know, no, no government oversight, no, nothing. And so I was like, I, well, that's not good if you're, and so the FDA had gone out and done a bunch of spot checks and they found that most CBD products on the market are mislabeled. We'll just say mislabeled, uh, or they're completely misleading. Yes. So they found that most products more than 75% don't have CBD in them. They don't have the CBD. They say they have in them. They have high levels of THC above that 0.3%, uh, legal limit, uh, for, to be considered hemp. That means it was derived from marijuana. It has heavy metals,

hemp, that means it was derived from marijuana. It has heavy metals, mercury, lead, arsenic, things like that, that are a poison to the body. So if you're putting something in your body to be a medicine, you don't want to be putting a bunch of poisons in there. And and so I was like, Oh, this is Wow, this is not good. And so what I did then is I went and I found the highest quality suppliers in the market, I partnered with them. And that's, I still, I still believe because I continue to research and continue to look for suppliers that what we currently have is the highest quality product on the market. We primarily produce a broad spectrum product, which means you still get most of the minor cannabinoids and terpenes, which are essential oils from the hemp plant. But we remove that molecule called THC that many people have a problem with. And for that point,

for that purpose to still provide a high, high quality product, but without the stigma of THC and CBD took me a long time to try it. Because I am a child of Nancy Reagan's war on drugs. Just say no. Yeah. The egg in the frying pan. Completely. Yes, exactly. Yes.

This is your brain. And this is your brain on drugs. Yes. So I'm still a part of that. And so let's see. Like when I was brave enough to try it, it was a modality that helped turn down the noise in my head. And it also helped some of the so through the VA, I am 100% disabled, which really means I'm, if you were to add all of my disabilities up, and they don't even, I didn't even submit all of them. I'm 250% disabled through the,

you know, if you add them up, and so through VA math, I'm like 96% disabled, which they round up to 100. And so I got a lot of issues and a lot of pains that I wake up in the morning, it's hard for me to move around. CBD made many of those sharp pains. Maybe it's anecdotal. I don't know. But I had the result. So I'm going with it. And I still have the result today. So the I still have the pain. It's just not the stabbing pain. It's a dull pain. It's more palatable, more more manageable and it's just improved my quality of life naked warrior recovery is the name of the company correct so and i've i gotta tell you i've been drinking i started the show here with the uh navy seal cbd energy drink i'm about halfway through it it's probably the cleanest energy i've ever had

like i'm i've sat here and you made the, you know, people kidding off Adderall or something like the focus. I've been like laser focused on like your every word. And I'm always that way with my guests anyway. Right. But like, here's definitely a clean focus from that.

It's great. I, I love it. I mean, you know, the way that I drink it now is I've made a commitment to myself. I don't do new year's resolutions. Yeah. Me either. But I do make commitments to myself. Yep. Whenever that happens. And I committed to drinking a gallon of

water a day. The way that I do that now, because water to me is boring. Yeah, it is. Is I have a half gallon hydro flask. I fill it with ice and water and one of those packets of CBD. And I do that twice a day. So I get through it about noon, one o'clock. And then I usually work out in the afternoon. So I fill it back up. And it's, you know, use it as a pre workout post workout. And just, you know, I don't crash after working out, even if I kick my own ass, I still have some energy to get through the rest of the day. Yeah, I carry around a gallon jug or a thing. I pour mine. I got to do it.

I don't know. It makes me feel better when I drink water. I know it's good for you, but the days that I can't get to it, I don't feel as good. It's funny. I don't know. I don't know if it's mental. Who knows?

Let's talk about some more of the products. What else is in the product lineup for Naked Warrior? We've got all CBD companies have, you know, a tincture that you, it's an oil, a CBD oil that you put under your tongue. So it's, it has an MCT carrier oil to help cross that blood, blood, blood, brain barrier. We have some soft gels, the soft gels that I like the most right now, if I were to pick one product that I would recommend for me, would be our sleep soft gels. So they have 25 milligrams of CBD in them. They have three milligrams of melatonin and three milligrams of

CBN, which is the sedative. So again, going back to the minor cannabinoids, CBD, THC, CBG, CBN, there's over 120 minor cannabinoids and terpenes in the in the hemp plant. So you have things like pinene, which is an essential oil from like the pine plant, it's also in the hemp plant. And that has been shown to be a to help with neuroplasticity. So people with TBIs or anything like that, just to protect the brain. And so the more placid your brain is, that water hydrates the brain also, that helps also to prevent future TBIs

or to help recover from any kind of traumatic brain event. This is the ABCs of CBD. Right, and I had no intention of like going down, down the road. I'm like, I'm keeping up with all the acronyms as best I can. And so, so it has, uh, we put three milligrams of CBN into each soft gel. And, you know, I have a little bit of, you know, I've got some ADD, I've got some FOMO and things like that. And if I'm, you know, I've got some ADD, I've got some FOMO and things like that. And if I'm, I can easily fall into like, whatever, scroll in social media or watching YouTube and whatever late at night. And then all of a sudden it's like, whatever, I get tired, I'll push through it. Uh,

and lo and behold, it's midnight or one in the morning. And I'm like, cause I, I didn't go to bed when I was tired. Yeah. I didn't, wasn't disciplined enough to do that. And so now I'm like, because I didn't go to bed when I was tired. Yeah. I wasn't disciplined enough to do that. Yeah. And so now I'm like, I'm already behind the power curve for the next day. Yeah. When I take these, I usually take two of these soft gels, and I'll hit that tired point, but I never get that second wind to recover. So at some point, I go ahead and tap out, and i go to bed like i'm supposed to yeah so it just

helps me stay on my plan yeah i take it about an hour before i'm ready for bed uh i have so that is my favorite nighttime product uh i also have several topicals uh that i use uh or that we sell one of them looks like a glue stick, but you can use it for like, you know, just like joint pain. And it's interesting. Like, I don't know what pains it helps and what pains it doesn't. I've had like excruciating, like stabbing pain. I put some of that on and it's 90% better. I have other things where it didn't affect it at all. So it's like, I'm always going to try it. I'm always going to use it. I've, I have used it. I mean, I'm bald. So,'s like, I'm always going to try it. I'm always going to use it. I have used it. I mean, I'm bald. So, you know, I do put it on my head.

I'll put, you know, usually the lotions on my head. And I've had people tell me that they have used it for migraines. And my migraines, I used to have them a lot. I have fewer nowadays. And I do use them. But it doesn't work the same as like an ibuprofen or something like that. It works on different pathways. So it, it, it affects the body differently because you know, the body has, again, we're going to go nerd again, nerd alert.

The body has this thing, it's called an endocannabinoid system. And this endocannabinoid system is connected to every other system in the body. It's connect, you know, think about your your central nervous system, your respiratory system, your digestive system, your endocrine system, your your, your immune system, it's connected to everything. And the reason that people think that CBD like cures or make the claims of it cured my cancer, it cured my what like, it doesn't do any of that. What it does is CBD is like a super multivitamin that supports your endocannabinoid system. And you have these endocannabinoid receptors in your skin. So you can, it's not quite as effective as taking it internally,

but you can still get the effects of CBD topically. And I have a product that is a it's like a micro dose. I don't know if I should micro dose with micro dosing. But it's it's a it's a I call it the M60 because it looks like a what we would use as a M60 fuse igniter in the military to light to basically blow stuff up. So this is the way that you light the time fuse that blows up your your stay behind Claymore or something like that. Or even the early early frogman would blow stuff up underwater, they would use this, you know, this M 60, it would strike the the time fuse and time fuse burns underwater, it doesn't need oxygen, and goes and when it hits the blasting cap, it blows it blows the demo charge. So it looks like an M 60. I call it an M 60 recovery igniter.

And what you do is you it delivers a perfect four milligram dose of of CBD, and you put it in very thin skin areas. And I've had people it's a brand new product, a brand new technology and it goes, it's more efficient going into the bloodstream than taking something orally because you missed that first pass metabolism. And, but so the reason that CBD is, it seems like it's this panacea that cures everything is because it affects the endocannabinoid system. And because it's connected to every other system, when you, it helps bring the, the endocannabinoid system back into homeostasis back into balance and when that happens that brings everything else back into balance so it helps your body heal itself the way it's supposed to um it also you know reduces chronic inflammation which is where you know

chronic illness comes from and things like that so uh that that's the the value the beauty of of cbd um i was going somewhere and i totally got lost let me ask you this how does the military look at cbd they do not they frown on it and i believe the reason that they do is i mean they've made you know policy you will not use any product topically or ingestible that is made of hemp that is derived from hemp or any other is that just going back to the you derived from hemp or any other is that just going back to the you know the nancy reagan stuff it could be but i think i think there were enough people when cbd became legal that they popped positive on drug testing because they were taking cbd maybe they were maybe they were taking one of these products that had high levels of THC. So I still maintain my top secret clearance.

I still get drug tested. I take a lot of CBD. I take my product only. And I have zero, zero issues. Actually, the last drug test I took, I was drinking my energy drink because I worked out in the morning to hydrate on the way to give my sample. Yeah. But, you know, that's I guess that's like the bro science of CBD. Like,

it doesn't cure anything, but it does reduce inflammation, it creates helps reduce stress and anxiety and things like that. And what it did for me, it was a mode. And so it's a modality, it's a, it's a tool in your toolbox. And for me, I had all of this noise in my head that I couldn't turn off, and I was using alcohol to do it. And when I started taking CBD, the noise got less loud. So I was able to have a better self talk. And now I have to figure out what am I going to tell myself? What do I need to do? How do I improve my life? What do I need? Like, I'm lost. I need to figure my shit out. Right. And so what I ended up doing, what I eventually did, and I didn't, I couldn't really do it on my own, or I could, but it helps to have a team, it helps to have outside support. Yeah, things don't happen in isolation, you need

teams, you need support, you need. Yeah, I came from the SEAL teams. Yeah, I had like it. And, you know, when we're when we're clearing how we're going through houses or buildings, we're clearing the rooms. We're so well trained that it doesn't matter if if you're in front of me, it doesn't matter what direction you go or what you do. I'm going to read what you're doing. And I'm going to do what I need to do to fill in the gaps. We call it pickup basketball. If you go left, I'm going to go right. If you go straight, and I see a danger area, I'm going to jump off and I'm going to, you know, cover down that danger area. And the guy behind me is going to pick up your, your security and you know, do what we need to do. Or you're pointing down the hallway, and you see like something more dangerous this way, and I'm behind you. Well, you're going to go that way. I'm going to keep going. Or maybe I'm going to follow you into a room and the guy behind me, but I make sure that you know that there's at least three people well, you're going to go that way. I'm going to keep going. Or maybe I'm going to follow you into a room and the guy behind me, but I make sure that you know that there's at least three people back here. We'll take up security on the long hallway or in the big room or whatever. And so we pick

up basketball. So in the in the teams, we have that support. In civilian life, we don't always have that. And so now that I had left the military, I'd been out for at least a year, still struggling, trying to figure it out. I started putting my team back together, figure out who's on my team. I reached out to former teammates that were in the entrepreneurial space and other people like Bedros Koulian and other business coaches that I've hired to help be on my team so that I can figure out what the hell I'm supposed to do. And during that process, I looked back on my career as a SEAL and the lessons that I've learned. And I came up with this thing called the get naked mindset. And naked,

you know, it's a little bit edgy. It's a little bit of a hook, you know, on the marketing side of it. If you're listening and not watching, you need to watch's a little bit edgy. It's a little bit of a hook, you know, on the marketing side of it. And if you're listening and not watching, you need to watch the YouTube replay or the IGT playback because William does have a Get Naked, pretty cool Get Naked hat on. Yeah, I do. And so that's my message is really, you know, get naked. And get naked is about taking your ego off. It's about taking your ego off and setting in the corner because we hide behind the shield that we, you know, is our ego.

And we don't want to try new things or we don't want to face the things that we need to that are going to help our personal, internal, whatever healing that we have. And so when I learned how to take my ego off and set it in the corner, be a little bit exposed, be a little bit vulnerable, I was able to heal a little bit better, a little bit faster. The other side of that, and that took, I mean, because I've been hiding behind that for my entire life. And it wasn't until I got out and I realized that I need to be brave enough to get naked, to take that ego off. And that's really the hardest part. We spend our entire life hiding behind this shield that's protecting us from whatever it is.

And we don't, we never, we're never brave enough to, you know, take the armor off. And, you know, in the SEAL teams, we do that. We, we go into harm's way. We put our body armor on, we go do our thing. We come back, we take it off. We hit the showers, we get naked. We don't do that in our regular life. So in. So now my my goal, so CBD is a modality. So now my goal is to teach this get naked mindset. And naked is an acronym. And it stands for never quit. And when I say never quit, I don't mean, you know, never quit smoking or drinking or getting out of toxic relationships. I mean, never quit on yourself, never quit. You know, trying to improve your position, you're going to have, you know, things are, it's going to be hard. And if you say, I don't know if I can do this, because it's too

hard. It's too un, it's, it's unattainable. Well, I will say, yeah, good, go do it. And I tell myself that good, that's hard. Let's go figure it out. Because it goes back to that, you know, 99% 1% rule that the the 1% do with the 99% won't do. So yeah, do do hard stuff. And don't quit. And so there's a tool that I teach that helps people, you know, not quit. And this is something that I learned in senior school, which is POW school, you know, not quit. And this is something that I learned in seer school, which is POW school, where they learn you teach you how to be a prisoner of war. And they teach you to make small victories. So the the the captors are they're trying to break you down. They're trying to break you down physically, mentally, emotionally, make you they're trying to get their small victories on you, they want you to renounce the United States. And your job is to

resist and resistance is anything from if they say don't look left, every opportunity you look, you look left, if they say don't communicate with other prisoners, when you get back to your cell, where you have to sit in a very specific position, and they're playing this weird psychedelic music, you start knocking on the wall next to you and you communicate with your, like whoever may be to your left or right. If they are interrogating you, your job is not to just say name, rank and serial number, which is what you're supposed to do and not give up any information. It's to tell a story, but put some white lies in there, like be misleading.

And so every time you do that, you get the small victory. You get a little bit of a win. That's not going to get you out of the POW camp any sooner, but it's going to help you mentally, it's going to give you a win mentally. So every time you get a small, like just start stacking those small victories. The other thing is during Hell Week, which is the most famous week of military training in the world, I've been all over the world. And everyone knows that Hell Week is they think that Hell Week is all of SEAL training, it's actually one week of 26 weeks but you're cold you're wet you're miserable and you don't sleep during hell week they keep you up the entire time actually they let us sleep for about two

hours maybe two and a half hours which was really the worst punishment on like wednesday night into thursday morning with the worst punishment they could have done because they're like go lay down and don't go to sleep well you know you're in a tent on the beach on a cot yeah and uh and then you know they let us sleep and then dawn they come who said you could sleep la la whatever and like now you're groggy your body has started to like swell up because you've stopped moving for like two hours your body's like okay heel time and they make you go again. And I remember walking, like running out of the tent and going and getting in line, this new height line. And it was so foggy. The ocean was maybe 25 yards away, maybe less. I couldn't even see it. Like I couldn't even see the end of the line of people. It was so foggy, kind of like the drive today. There was some fog up there. And that was the first time

that I realized that we had lost so many people during Hell Week, because I was just in my little boat crew of seven. And we also lined back up into a height line. And I was like, where did everyone go? So in SEAL training, you lose about 75% of the people leading up to Hell Week. And then Hell Week, you lose another 75% of whoever's left. And I was like, wow, where did everyone go? I need to make sure I get into my boat crew. And so I made like one, two, three, four, five, six, seven, did the same thing. Boat crew three, we've continued to win for the rest of hell week. But you know, hell week is hard, and it sucks and you're cold and you're wet and you're miserable. And, but there's one thing that's

constant, no matter what, no matter how bad it sucks, they're going to feed you four times a day. So you can be laying there in the Pacific ocean, shivering, jackhammering uncontrollably. All you got to do is make it to that next meal. And that's, you know, every, every meal is a victory. Every time you make it to that next meal, you won. So this doesn't matter how hard the task is, the project or whatever it is, how unattainable it is because people are like, Oh, how do you become a seal? That's that seems on unattainable. It's, it totally is. It's one day at a time. It's one step at a time. It's one more small victory. And that's what I mean by the end is for never quit the is except failure, failure, biggest lesson, the only way to eat elephant is one bite at a time, one bite at a time. And I'll, and I'll actually come to that in just a second. You know, failure is been the

biggest teacher of my life. You can tell me how to do something until you're blue in the face. I may go and do it and be successful, but then I'm going to test it. Well, maybe what if I did it like this? I know you told me to do it like that, but I'm going to do it like this. I have to learn on my own how to do it wrong. You know, there's this, you know, Michael Jordan is potentially the best basketball player of all time. In this crowd, we can just say he is. Deal. But why is he the best?

He has missed more than 9,000 shots in his career. He's lost more than 300 games. He missed more than 30 game-winning shots. What he did at the end of every game when he missed a shot, because he missed shots every single game, he went back to the gym that night he didn't go party with the with the team he went back to the gym and he practiced those shots that he missed in every scenario possible until he didn't miss them

anymore he took that failure and turned it into a success you have steve jobs and uh um steve jobs and the tesla guy elon musk i thought you're thinking bezos but two icons of all time business business spin both have been fired as ceos of companies that they started they left they learned from whatever those mistakes were they got better and they came back and you have Tesla, SpaceX, Apple, no one, undisputable, heavyweight champions. Most valuable companies in the world. Of all time, at least today.

You have Thomas Edison. He learned more than 10,000 ways to not create the incandescent light bulb. How many times do we try something two times and quit? 10 times and quit 10 times and quit? No one here is doing 1000 things and learning from it, most likely, much less 10,000 times 10,000 ways to not create the incandescent light bulb. So failure, if you want to be successful, you have to accept those failures, the lessons that you learn from it, and use those lessons as a I look at failure as now as a foundation to success. You know,

there's all sorts of memes out there with like, you know, the first step is the biggest or whatever. You know, for me, failure is like the staircase. Like there's the wall of like the thing that I'm trying to accomplish or I fail, I fail, I fail, fail all the way up all the way to the top. You know, it's either a staircase or a ladder rung. Every time I get a little bit closer to the top, I get over that. Now I have to start all over again. That's fine. But you accept, I accept that failure as a lesson on how to do it right and how to be successful. Uh, you know, if someone offered me a hundred million dollars for my, you know, to take my failures away, I would say, you can keep your money. I'll make my a hundred million some other way. I'll,

I'll figure it out. So that so it's never quit except failure. The chaos kill mediocrity because we're I mean, we kind of talked about it a little bit earlier, like we're surrounded by mediocrity. We're at the top of that pyramid. We don't have to really work that hard at anything. And the the, you know, I know this will be on social media, but social media has made us mediocre. Technology has made us mediocre. We're at war with mediocrity every single day. We find excuses to not to not attack our goals, to not stay disciplined, to not, you know,

work out, to not to not just do the things that we need to do every day. We get stuck in like scrolling or sitting on the throne, playing a game or doing whatever. And so those are the things that make us mediocre. So we have to have an uncommon desire to kill that mediocrity in our life and to be successful. So we have to kill that mediocrity. And the way we do that, and when I give the presentation, I have a picture of a guy in SEAL training doing this event called drown proofing. And drown proofing is where you, you're tied up hands behind your back and feet are tied together. And they throw you in the water is about nine and a half feet of water. And you have to survive. And the way you survive is you start the you Bob you, what you have to do is you have to commit 100% to this evolution, you have to expel all of the air out of your lungs and sink to the bottom.

And then when you get to the bottom, you squat down and you jump. And don't jump too hard. But you want to jump just hard enough to get back to the surface, you can get that fresh breath of air, and then blow all of it out again. If you only let about 70% of it out, and you keep 30% in what's going to happen is you're going to stop somewhere in the middle. Not be able to kick. Now you have a choice. You either let the rest of that air out or you have to kick your way back to the surface. A lot of energy.

That's a lot of energy. That's a lot of oxygen. That's a lot of wasted. Like it's easier to commit 100% to the thing than to be mediocre. It only left about 70% of the air out. So you do that. to the thing than to be mediocre. It only left about 70% of the air out. So you do that you then you learn to float and then you learn to swim 100 yards all tied up, you come back and they you bob some more and then you do a front flip underwater and a backflip underwater.

And then you lay down on the bottom of the pool all tied up still grab your mask off the bottom of the pool with your teeth, get back to your feet and start bobbing again, until they're like, okay, you pass and then they pull you out and untie you and you're good to go. But you cannot do that evolution with any amount of, without 100% dedication and commitment to doing every action 100%. And we don't do that ever in our life. No. And that is why we are mediocre. We are mediocre. So kill mediocrity. The E is exposure fears. And I don't mean lions and tigers and bears. I mean, the fears that are that live in that deep, dark place in the back of your brain, like the noise that I was dealing with every night that I was trying to drown out with alcohol, were these fears that live in the back of my brain that I don't want to share any tell anyone about, you know, whatever they are.

And, you know, we, as humans, we generally use fear to take action. So if you're like, and you don't have to deploy to Iraq or Afghanistan and be in these life threatening scenarios like that, you can do it every day in your everyday life. You can be driving down the road. You got the red light. And by the way, you're not on your phone looking at text messages or emails. You're paying attention. You're driving.

You got the red light. You think you're good to go. And then out of the corner of your eye, someone is running the red light. As you're entering the intersection, you hit the brakes, you steer away. Holy shit, you're super pissed off now. But you didn't hit that guy or girl

or they didn't hit you because you were scared enough to take action. So now that you know that you can take action, why don't we take action of those other fears that are living in the back of our brain? And the way that we, and I look at fear like a vampire. Vampires live in the darkness

and they suck the life out of you. Fear does the same thing. It lives in that deep, dark place in the back of your brain that you don't want to tell anyone about and they suck the life out of you. Fear does the same thing. It lives in that deep, dark place in the back of your brain that you don't want to tell anyone about. And it sucks the life out of you every single day. How do you kill a vampire? You expose it to sunlight. How do you kill those fears? You expose them. So let's say you're, you are a, uh, you were beat up as a kid. You're, you know, self low self-esteem. Well, do something that scares you. Go take a Brazilian jujitsu class as a kid, you're, you know, self low self esteem. Well, do something that scares you go take a Brazilian jiu jitsu class for a year, you're going to be taught a skill set

to defend yourself, you're going to be forced to fight someone every single night that you go to class in a safe environment, you're going to expose those fears, you're going to be out there. And you're going to come out of it more confident, because you expose those fears. You're going to be out there and you're going to come out of it more confident because you expose those fears. Maybe you have a fear of public speaking. Take an acting class. Take a public speaking class. You're going to be forced to stand up in front of people and speak. And you're going to find out very quickly that those people that you're standing up and speaking in front of, they want you to succeed. They do not want you to fail. You think that they're going to laugh at you. You're going to learn very quickly that they want you to succeed. They want you to be awesome. And if all of that, you don't want to do all of that. A friend of mine, also a business coach, uh, uh, Sharon Shrivatsa. I don't know if you

know Sharon. I don't know Sharon. So Sharon, he took a, a $300 million a year real estate business that he, that they were struggling making, you know, doing 300 million a year real estate business that he that they were struggling making you know doing 300 million a year in three years he took it to 3.4 billion dollars a year wow so but he's still so he has a b behind his name um but he still struggles with stress anxiety and things like that and he says that fear does not exist on paper so what he does is he'll be driving down the road. All of these noises will be floating around his head, stressing. He'll pull over to a Starbucks.

He'll get a cup of coffee, and he'll take a pen and a piece of paper or pencil, and he'll write down every one of those things that is bugging him, and he reads it. He's like, really? That's really what's bothering me? That was that one tap on the arm? And so now he's exposed

those fears onto paper because there's this magical thing, scientific, I don't know, that happens from the, your brain to that pencil or pen, not on your phone, pencil or pen, putting it on paper, the fear, that stress, that anxiety dissipates. Now this is not a one trick pony. This takes time and effort. And maybe you need to share it with like you read you read those things that are bothering you those stresses, maybe you share them with someone, maybe you don't want to, maybe you're not ready for that. But every time that you do it, you get stronger, you get better, you get a little more, you get braver to be more vulnerable and to take that ego off. And so once you learn to expose

those fears, now you control the fears and they no longer control you. And then the last and the D, never quit, accept failure, kill mediocrity, expose your fears. And the D is to do the work. And that's where we fail most of the time. We don't, we're not willing to do the work. And I remember in SEAL training that when I graduated, I was like, I graduated the hardest military training in the world. Everything's going to be easier for me now. And I couldn't have been more wrong. I, you know, that was, that was a mistake to think that because in the SEAL teams, when you show up and they don't care what your rank is, how old you are, how new or how old you are expected to

perform better today than you did yesterday. And that's why they say the only easy day was yesterday. And some people don't really get that. And there's like, you know, people like do something and they're successful once. And then they never go to climb that next peak. And, you know, you talked about the elephant one bite at a time. I talk about Rome. You know, Rome wasn't built in a day. But I guarantee you Rome was built every single day, as it became an empire every single day, there was never a day that they took off. So they continue that every single day. And that's what we have to do in our own life. Yeah, it's hard. Yeah, it's gonna be complicated. Yeah,

it's gonna be stressful. You just do it, you just show up, get up and do the work. You know, maybe you're doing you're putting the big rocks in, you know, that, that analogy of doing like, you know, the 80, 20 rule. Sometimes I need to do the 80%. Sometimes I need to like, okay, do the simple tasks to get that momentum, you know, of, you know, even just getting up in the morning. Okay. Brush my teeth. Uh, you know, um, Admiral McRaven has has the you make your bed. You know, he has that famous speech on on YouTube of make your bed. That's one of those small victories. But you know, oftentimes doing the work is like starting off doing those getting those small victories in and then building the momentum and then doing the big project that you need to do for the day.

So that's really the get naked mindset. It's about taking your ego off, exposing yourself, being a little bit vulnerable, and then never quit, accept failure, kill mediocrity, expose your fears and do the work. And I have this actually on a PDF. And I don't think I sent it to you yet. But it's if if your listeners go to the website five, the number five seal secrets.com, you can download the the PDF and, and, you know PDF and get this. And you can share it with people. All you have to do is put your name and email in there. I'll email you a copy of it.

It's about a seven and a half, eight page PDF. It's got some cool pictures in it. And I shared it with a buddy of mine recently. And he was having some problems with his CEO. And I was like, Jim, check this out. He's in the outdoor apparel industry. They just got a bunch of VC money. And so VCs, they want you to like double your profits quarter over quarter and it's a high stress environment. Yeah, they brought a bunch of money, but they want results pretty quickly. And so that pressure was getting pushed down onto my buddy, Jim, who's

doing the design work for, you know, the apparel stuff. And I, something happened, I don't really know what, but I'm like, Jim, like, figure out what the goals of the company are. But also check this, you know, five steel secrets out. And so he went into the two, so he printed it out, he laminated, he's like pasted the, the things up on his wall so he could like continue to go back to it. And he didn't tell me this until months later. And, uh, he, he went into the CEO's office and he was like, okay, first of all, I'm afraid I'm not going to be able to perform for you because of whatever.

And the CEO is like, what? First of all, why are you saying you're afraid? And number two, why are you being honest with me? No one does either one of those things. And why are you doing that? Both of those to me right here in this office, in this meeting. He's like, so my buddy shared this document with me. The E is expose your fears. I'm exposing my fear right now.

I'm not going to be able to perform for you if you're you, whatever. You talk to me like this in front of people, blah, blah, blah, whatever the scenario was. And he was like, the CEO was like, really? Got it. Can you share that document with me? And so like that's like it's gone throughout the company now. That's awesome. And so I'm turning that into a into a speaking engagement so I can go out there and like

share some stuff and maybe do some coaching because I'm starting to do more public speaking and coaching now. 5sealsecrets.com. 5sealsecrets.com. Yes. Love it. Just your name and email and I'll send it to you. And the CBD is nw.recovery.com. Dash recovery.

Dash recovery. NW dash recovery. Excuse me. Dash recovery. So when I... If I Google naked warrior recovery. So I, and when I, if I Google naked warrior recovery, will I find you? You will. And actually,

if you do naked warrior recovery.com, you'll go to the website, but I changed the website. I still, I own that, that domain, but I changed the, the,

the website to NW dash recovery because I didn't know if people wanted to put naked into their search engine. So, so I was like, Oh yeah, this is awesome and then about all that shit right yeah exactly so i what were you searching for honey yeah exactly what i don't know what's going to show up in your browser so you know nw dash recovery or naked warrior recovery i also have you know some apparel that the hat we talked about the hat earlier uh it's at uh you do have to type make it in here or you can go to nw dash recovery and hit apparel it'll take you to the the other site uh which is naked warrior apparel and you can uh get hats or shirts or whatever that say get naked i got a question for you william as we close out here um another one of my random ones this wasn't about are we safe but your navy seal you're badass i'm

gonna call you badass you know you're fucking navy seal like when you go into like places now is it what like i know it's not like movies and stuff but like are you scouting every room you go in yeah is that is that just part of being in your training? I, you know, so for me, it's, it's just me. And so not necessarily every Navy SEAL. I think most probably do. I'm not every single one, but I think most do. And when you learn how to do close quarters combat and you learn how to go into rooms, you start seeing threats. That's different. And that's's what i that's probably what i meant an open door a closed door a long hallway or whatever and so yeah what i walked into here today like it's a big open space it's dark i'm like oh eyes change quickly people people people

okay what okay who would i need who do i need to talk to about how to start but like if you go to a gas station or restaurant or you is it always yeah i mean i always try to sit with my facing the door yeah sometimes i sit with people they want to i'm like so i'm not gonna fight about it i'll give it up but i have to trust you that you're gonna like right you know at least give me you know a heads up and actually it was funny i was in you know i did the podcast with don fry and dan severin yeah a few months ago before i flew out to new york and did this swim across the hudson river for as a fundraiser and and i hate swimming by the way but uh you know i met with with another buddy of mine who i'd only talked to on social media and he's a krav maga, you know, supermaster, whatever guy. And so I was comfortable. And he was comfortable

with me like, we're good. Like, you know, you see something weird. You're like, okay, like, it's it's cool. But yeah, it's it's I am maybe I'm a little twisted that way. But yeah, I always want to be I don't ever want to get ambush ambushed like there's enough life ambushes. And my friend Jason Redman really talks about life ambushes. I mean, he got ambushed in Fallujah and shot in the face. He's lucky to be alive. Like he set up during this this gun battle that he was in. He set up and the bullet like ricocheted off his night vision going into his eyeball and then went like through the side of his face and so you know he talks about life ambushes i there there are plenty of those that happen to all of us at any time i don't want to be ambushed any other way it just

wouldn't be right if you got ambushed you've you've been on 10 deployments and seven or you know like in i guess in war or in in action whatever you call it and you can't get ambushed once you're back in the states it's that's very embarrassing dude william it's been awesome having you on man i appreciate you having me on here and i really appreciate your service thank you and look folks i'm going to cut it to you he's putting the best cbd product out on the market. He served our country with honor for 26 years. If you are even remotely interested in CBD, you need to go after this.

Go to just Google it. We'll tell your wife you can look up Naked Warrior. All right, do it. Naked Warrior, nw-recovery.com. Go check it out. Go follow William, everything he's got going on. Really appreciate it, brother. Go check it out. Go follow William. Everything he's got going on. Really appreciate it,

brother. Thank you, sir. Hey guys, you know where to find us. We're at the radcast.com. You can search for all of today's content. Look up CBD.

This gentleman right here will come up. William Branham. We'll see you next time. You know where to find me on the radcast.