Right About Now with Ryan Alford - You Need Resilience Before Recognition: Lessons From Jasmine Star

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to your number one marketing and business show on Apple in the United States of America. We thank you for that. This is the Radcast and I'm Ryan Alford, your host. We say if it's radical, we cover it.

Starting point is 00:00:38 And Jasmine Starr's pretty fucking radical if you ask me. CEO of Social Curator. She's a leader, she's a podcast host and just an all around cool chick if you ask me. CEO of Social Curator. She's a leader. She's a podcast host and just an all-around cool chick, if you ask me. What's up, Jasmine? I'm so happy to be here with an intro like that. I feel very honored. Thank you. Hey, I told you this. When you have someone on your show, you go research and you watch the videos. Sometimes it's good and sometimes it's like it just it is. But I was wide awake. I was eyes wide shut or eyes wide open.

Starting point is 00:01:09 It was a good thing. I hope they were wide open or else you would be like the narcoleptic. So, yeah. No, it was good. You're fun. You're engaging. You're talented. And I give it on a lot of great knowledge.

Starting point is 00:01:20 And I was like, yes, we need Jasmine on the Radcast. Well, thank you. Thank you. Let's set the table for everybody. Who is Jasmine Starr? More than anything, I want to start the conversation that Jasmine Starr, if I'm speaking myself in third person, is here to serve. And so the least I talk about myself, the better this podcast will be. But the more I talk about my experiences to sharpen somebody's learning curve is what I'm all about.

Starting point is 00:01:46 In a nutshell, if you and I were on an elevator together, I am CEO of Social Curator. I empower people to build businesses, to change their lives. And I share what I know. My business, the greatest benchmark, the foundation of it has always been to share the journey, the good, the bad, and the ugly. I want to demystify what it looks like and feels

Starting point is 00:02:04 and is to be an entrepreneur. And I'm doing it wrong. And somehow I am unfunded, uneducated, and unconnected. And I still found a way to start a business, even though I had no business starting a business. And so that is what I talk about. It is an open book and I don't pretend to know it all. I simply try to do it all and then share the lessons along the way. Action is everything, baby. We could all talk about it all. I simply try to do it all and then share the lessons along the way. Action is everything, baby. We could all talk about it all day, but unless you're practicing it, unless you're doing it, unless you're putting it to task, it's all talk. But there is no, it's the power of social media today.

Starting point is 00:02:39 The irony of it is that you get to iterate, you get to learn, you get to understand. And I think if you allow yourself to be a sponge and never think you've learned it all, there's still a lot of powerful lessons every day. Absolutely. And social media and email marketing and ads and anything that's online, it's an amoeba. It's always changing. So just when you think you have mastered it, you then become a novice all over again. So it is a constant learning curve and always being open to trying things. I would rather be the first to try something and then create a way for other people to do it because you become more memorable. It's either you are the first or the best and I've never been the best. So I'm like, how quick can I be first? And so that's been my methodology and I'm okay being uncomfortable. I'm okay being imperfect.

Starting point is 00:03:29 And I think that's been able to create a lot of conversations online, which is how our path is connected. It is. And the irony in hearing you say that is, and I'm going to just say this, someone looking at how well put together you are and how well spoken you are, I'm sure it's a little bit like, oh, I'm not perfect, but you probably battle that. I'm sure like the people think, oh yeah, you don't have it figured out. Damn. You look like you've got it all figured out. And I'm not saying just looks, but I'm talking about the overall structure and just you're well put together, like your words, your sayings, your everything, the whole package looks professional. The point I take with that is if you sat me down and you want to talk about quantum physics, if you wanted to talk about aerospace, if you wanted to talk about how to cook a meal, I wouldn't know the next thing.

Starting point is 00:04:22 I'd sit here and be stuttering. But there is one thing that I know. It's I know what I know. And that's just all I talk about. So perhaps it's in a very small sliver of a way somebody can be like she knows her stuff. And on the back of that, I say, I know my stuff because I do. I'm a practitioner. And so if you ever aspire to be a good chef, an aerospace engineer, then you just put in the work and then you get, and you earn the right to talk about it. I think a lot of people online want to talk about things, but they haven't earned the right. And how do you earn the right by doing the work, being uncomfortable and being unafraid to show up consistently. That's the only game. I don't think I'm special. I'm just dedicated where

Starting point is 00:05:02 other people decide to quit or get in their heads about all the reasons why they shouldn't be showing up and talking about their business because it's been said before it's been done before they already said it before they've already done it before. I always think in the classic old school marketing, people say, Oh, people have to see your ads seven times before they even have an opinion about that. That has radically changed in the digital age. People have to see you hear your message, talk about your business at minimum 50 times. And when we look at things algorithmically, like you and I had a conversation, it's like data rules. And so if we know that organically, unless you're running ads organically, two to 3% of your audience is actually seeing any given post at a time. So let's just say for math's sake, you have a thousand followers, 20 to 30 people are

Starting point is 00:05:45 going to hear you talk about your business at any given point in time. Now those, the odds of those same 20 to 30 people hearing that message seven times or 70 times is really rare. Nevermind the fact that what happens to the rest of the 980 people that need to hear your message. So anybody who says I've said it before, I'm like, I need you to say it again and again. Marketing, good marketing is saying the same message slightly different ways. So people hear it when they need to hear it, when they need to hear it. And so social media allows us to have a sharp learning curve, but it only goes to the gritty, into the humble and to the people who are OK not being perfect online. I grew up in the South and I went to Southern Baptist Church growing up

Starting point is 00:06:27 and like when the pastor would get on like a little soapbox on something, the deacons like out in the audience, they'd hear it. They'd feel so moved. They'd go, amen. Hallelujah. Praise the Lord. And I was like wanting to jump up right there and go, amen. Hallelujah. Praise the Lord. And I was like wanting to jump up right there and go, amen. Hallelujah. Praise the Lord. Jump down, turn around. I was like, yes, it's so true. Here's the thing, Ryan. Here's the thing, Ryan. Here's the thing is that my dad is a pastor in East Los Angeles. And let me just tell you, brown folk in East Los Angeles have a lot of similarities of church going folks in the South. So it's a great comment. You can say amen. And I know what kind of church you go to, but when somebody's like Mount Zion, it's oh, okay. Okay. So my goal is for listeners not to say amen. Like the defense is somebody

Starting point is 00:07:14 better be clapping me up in the carpool line in their cubicle while they're listening and their head pods trying to let their managers see them while the people are folding laundry or working out. I want them to put their 55 pound weight down and be like Mount Zion, bro. So that's the goal. That's a benchmark for us. There's a, remember the easy button from Staples? That was easy. I have a button somewhere and I'm going to get it hooked up to our soundboard. It says, it's a radical button. It says rad. It's the Radcast. I have an agency called Radical. I'm going to get that thing on the soundboard and I'm just going to, so that I can hit it. It goes Radical. That could be the Radcast version. So yeah, preach it sister. It's look, think of how many times growing up, hey, dare say TV commercials

Starting point is 00:07:54 are, I worked on them for a long time and they're going by the wayside because everybody's so distracted and on their phones. But how many times did you see the same commercial? Over and over again. Because you got to have reach and you got to frequency. And to your point, people's attention is even fleeting more than it was then. And they have to see and hear the messages over and over again. And you're so right. We get so caught up thinking that, oh, I've already done that post or I've already talked about that. I tell people all the time, you got to play your greatest hits. It's like over and over again. And I think I want to hit on this and I'm going to back up a second because I want to get underneath what makes

Starting point is 00:08:34 Jasmine Starr so gritty. But it's important. Like people really need to hear this message because no matter who you are, whether you're listening and you own a business or you're a director of marketing or who like people don't even reminded of this point, because I think we all get in our heads about the repetition of certain things and you have to have that frequency. Brent, you look like a pretty fit guy. If you went in and you picked up a 90 pound weight and you did a couple exercises, you wouldn't say I'm done. You have to do that again and again to get the results that you want. But even if you don't adhere to that, or perhaps you subscribe to a life of lethargy and you haven't put your foot in a gym, no problem.

Starting point is 00:09:20 Have you sat on your couch and watched a good commercial during the Olympics? Have you sat on your couch and watched a good commercial during the Olympics? When Folgers, when McDonald's, when Nike, they try out multiple ads during the Olympics. And when they find the one that works, when Folgers finds that Chris's commercial where the kid who's coming home from college got stuck in the airport and then rings the doorbell under the frosty southern snow and mom opens and they hug and then they brew a nice cup of coffee when they find that commercial that works they play it so often that the next time you go down the aisle you have to get the christmas flavor folgers coffee because you want that same experience so if we see the people who have larger budgets more r&, and what they're doing is testing until they find the thing that works and they play it again and again. Listen, you're

Starting point is 00:10:10 not going to a Bon Jovi concert, not waiting to hear your favorite song, put out enough content, find the folders commercial, find your Bon Jovi greatest hit and then play it again and again so that you remain top of mind when somebody wants to go to jukebox and play their favorite thing or go down the aisle and buy their favorite cup of coffee. That is the game. 100%. And you nailed the last part, which people also struggle with is not everyone's buying today. You got to be there when they are. And so if you always think, people think that the message relates or whoever's listening to it, it hits all the same channels and all that, like mentally for them or registers at the same levels. But everyone, and I still go back to the purchase funnel.

Starting point is 00:10:53 It's like where people are, awareness, consideration, intent. But if you're not buying today, you're just registering an impression that you're banking over time. But you got to bring an impression back to the forefront when they are ready to buy. If you want that cash register to ring or whatever action you're trying to get. And we've gotten down the damn road in a hurry here. I'm like, dang, this is like action city. We are about value today on the Radcast. I'm telling you, we're bringing value. We're bringing gold nuggets already. At the end of the day, here's the thing. The most valuable thing that anybody has at this very moment is a thing that is finite. And that's our time. So if somebody is going to be listening to

Starting point is 00:11:33 the Radcast, they're going to be listening to us. We better earn their trust. We better compensate. We must do on the back end. Let's all talk it. Let's talk for what it is. We're here to make an impression. Every time you drop your podcast, your goal is to make an impression and build trust over time so that when somebody is ready for agency, when somebody is ready to listen to a podcast, when somebody is ready to pass that along, you're top of mind. So our game is the impression game. But in order to have somebody be a repeat listener, we have to build that trust. And the only way that you do that is through consistency. And we go in and we talk about, oh, this is a value nugget. Guess what? In order for you to get gold, you have to dig. And a lot of times, most days you're digging through dirt without finding anything. And I

Starting point is 00:12:13 think that's the conversation I want to have with business owners. We're not talking about marketing. We're talking about digging in the dirt until you find your thing. And do you have the patience, the grit and the humility to do that? That's a different conversation. And so if you are not the person who's okay dwelling in the dirt, let me save you some time. This is not going to be the podcast for you. For the people who are willing to get the dirt under their nails and put on their ratty tatty Levi's and the people who are going to sit there and pan for days with nothing until they find their thing, then let's have that conversation. So now that's a pre-qualifier. Please stop listening to this podcast if you're not willing to do the work. I would have worn my

Starting point is 00:12:44 damn rattlesnake boots. Where are they at? Sorry, get my rattlesnake boots out of my car right now. I want to strap those things on. I got my hunting gear. We'll get it on. Jasmine, we still owe it to the audience. We're going to talk about value and all that, but everybody wants to know, why are you so damn gritty? What makes you keep pushing forward? What got you? Something impacted you. Something made you that. Was it nature, nurture?

Starting point is 00:13:10 What was it? Perhaps a mix of both. My father is from Mexico. My mom is from Puerto Rico. My dad came over. I was like 13, 14, and then enlisted in the United States Marine Corps and earned his citizenship. So I think that growing up with that perspective as a first generation Latina, you see your dad being given the golden ticket. And I think that I won the genetic lottery by being born in this country, but having a father

Starting point is 00:13:36 who was drilled into us, like we are so incredibly fortunate to live in a country where you don't have barriers to do the thing that you want. It is on the back end of people who having the hotspot and the audacity to do something that they are unqualified to do. And so having that growing up, but then also realizing you're owed nothing. Getting into the country, congrats. Being born into this country, congrats. You're owed jack squat. Everything that you have is on the back of your willingness to do the damn work. And so what it made me gritty knowing I'm owed nothing. I don't just because I start a business doesn't mean my business should be successful. Just because I start a business

Starting point is 00:14:14 and it's successful doesn't mean I'm going to be the top 1%. If I go in and my perspective, just like Simon Sinek says that this is an infinite game. There's no such thing as winning in business. You can win your own game, but many of us don't even define what the game we're playing is. And so all of a sudden, we play a game in our own mind where we move the goalpost.

Starting point is 00:14:33 And so it's just all this year, it's like, I'm going to do my 10 million. And the minute we get to 9.5, no, see what I need, what I really meant was 11. And then we beat ourselves up at the end of the year because we didn't do the thing that we wanted to do. What game are you actually playing? Because the minute that we define

Starting point is 00:14:48 our rubric of success, because sometimes money isn't always the goal. Sometimes the goal is, do I have more time to do the things I want to do with the people I want to do it with? What is the point of having an $11 million a year if on the back of it, you missed the people and the things that were the most important to you? You didn't win, you lost. You just didn't know what game you were playing. So for us to actually have a conversation of what makes you gritty, first and foremost, let's talk about what we're owed, nothing. Let's talk about how we win, setting some goals and then working like hell to get them, but not at the cost of compromising the thing that's the most important to you. So what makes me gritty?

Starting point is 00:15:26 The fact that I have simply chosen, this is the game I want to play. And every time I get punched in the gut, because we always do, that's the sport. We're literally playing emotional rugby all day, every day. We play rugby in our sleep. I don't know about you. I play rugby in my sleep.

Starting point is 00:15:42 I wake up and I'm like, oh my God, oh my God. This is the game we're voluntarily playing. We signed up for it. We can't complain about the thing that we want to do to get us to where we want to go. So I just think what a privilege. What a privilege that I get to wake up, go on a walk in Newport Beach,

Starting point is 00:16:00 have breakfast with my daughter, have a conversation with somebody I find intellectually stimulating where we get to help and empower other people. And then I get to go in and do coaching on the inside of social period. And then I get to create content. I get to do podcasts.

Starting point is 00:16:13 What an honor and what a luxury. So if I want both sides of it, the lifestyle, the luxury, I better be able to wake up after my teeth have been knocked out and say, okay, this is the game I'm playing. I'm chosen this. What an honor and what a privilege.

Starting point is 00:16:26 I better show up that way. Man, I love it. I like you. Yeah. Why do some people always think they're owed something? Why are we that way? And I'm not saying me. I don't think it owes me shit.

Starting point is 00:16:42 But what makes, is it just Americansicans being spoiled and i'm not saying everybody's that way but we know if we're being real a lot of people feel that way which is why you stand out like others stand out because you don't you work for it you just keep going no matter what it looks like but i don't understand what but what bits people i don't know what something a lot of people that way though, they just, they throw it. But, and I want to be very clear. I don't want to pretend like I haven't struggled with that or I'm above that. There are times, for instance, I look at business a lot, very similar to parallel lines of working out and going to the gym. There are just

Starting point is 00:17:22 some human composition that no matter what I do, I can work equally as hard as somebody else. I might not have the body type, the metabolism. I might not have the genes to ever look or be like somebody else. Right. But we're doing the same work. And so it's natural. It is human condition to say, I'm doing that level of work. Why am I not getting the same results? But the minute you dwell in the land of unknowns, like you ask a dead end question, right? Like why is my business not working? That's not really a question that we're really going to quantify right now. But if you ask yourself, how might I get 1% better in this? Now we have a clear path to getting a result,

Starting point is 00:17:59 regardless if it's a result that you want, at least you can take the next step. And so I don't know if it's as much as an entitlement as in I deserve to be successful. As much as I see a lot more in the entrepreneurial realm is I'm doing the work, but I'm not getting the results. But the problem with that, and it is a problem, the pandemic of emotions that we go through is we don't know what's going on behind the scenes. We have no idea. So when we say I'm doing the same work as that person, jack squat about that other person's business. Let's just take down all the curtains that people use to hide behind. Because I see a lot of people being like, oh, I just did a million dollar launch. And that's amazing. I

Starting point is 00:18:40 clap it up. But what a lot of people don't know is you ran $750,000 in ads to get that number. So it's, oh, I did 10 million in business. Great. And a lot of your business, the majority of it is done on affiliates and JVs. So your revenue is not what you're posing at. We don't know. We have no idea if somebody's business was inherited. We have no idea how much debt somebody has. We have no idea. The byline of the revenue on their profit and loss statement is taking up 82% of what they're bringing in. We know nothing about other people's businesses. So again, instead of saying, why don't I have, if I'm doing the same, I want you to, I want you to come back and say, I don't know how they got there.

Starting point is 00:19:19 I applaud the work they've done because they're proving that it is possible to get there, but I'm going to continue to run my own race because even if at the end of the day, my business is smaller than somebody else's, but my profitability is higher and my working cash, my operating revenue is right where I need it to be. I've won. But the only reason why I could say I've won is because I've already defined it as my personal win. So I get to play my own damn game. I get to find some deep satisfaction. What is that I'm doing? But then also put some benchmarks on myself and the team being, how are we going to get to the next level? That's the game for us. We clearly define it. We know we're owed nothing. We don't compare ourselves to somebody

Starting point is 00:19:52 else because we don't know what's going on behind the scenes. And we show up and we do the damn work. I think the biggest takeaway right there is you got to play your own game. Absolutely. It's, I like to listen to people talking. Clients come to me. I'm like a counselor, even though I'm a marketer. I listen to them talk and then I boil it down for them. Okay, let's just get to the brass tacks. You got to play your own damn game. And it's hard because the irony of this, and the irony of what I'm going to say is social media amplifies everything that puts everyone else's game full force in your face, whether it's fake or real, or who knows, like you said, you don't know all the details behind.

Starting point is 00:20:32 There's a lot of show business going on, but the irony of it is the social media amplifies it. When you really need to tune it out, when it comes down to what you want to do. And I love what you're saying. I have people all the time. Social media is not working. Like I'm not, it's not doing this. And then I go look at it and I'm like, you've posted four times in four months. What do you mean? It's not working. It's how many times are you see this? You have people come to you and like, they go this or that or tactic or these things aren't working and you just you don't even have to get under the hood you like no you like lift it up one inch and there's like oil spilled everywhere like you know and it's come on man are you serious it's but you have to play your own game but you've got to make it you got to make it tangible you have to set oh it's

Starting point is 00:21:22 not working okay well it's not working like got to have seven things that ladder up to one thing, and you got to measure the seven things. But I don't know what it, it still comes back to the reflection of what you get to play your own game and learn and absorb from others, but you just can't get into the comparison game at all time. It's just, it just is a road to nowhere. I often discuss that the thing, the sneaky thing that stops most entrepreneurs from getting their business in front of others is comparison. And once we start

Starting point is 00:22:00 understanding comparison, so oftentimes whenever I give a presentation or whenever I do a coaching session or a consulting session, I am literally starting there because if I tell you this is on the horizon, when it slaps you across the face, it's not so much a shock. So let me, anybody who's listening right now, let me predict your future. The thing that will stop you from doing the thing that you know you have been called to do is not lack of money, resources, or education. It is simply the fact of comparison. But let's break down comparison

Starting point is 00:22:28 because the way I see it is it takes on three manifestations. It takes on a mental manifestation. I am not that person. I am not Ryan. Therefore, I can't get that success. I am too old, too young, too fat, too skinny, too black, too white, too old, too young.

Starting point is 00:22:44 We'll say I'm too this, therefore fat, too skinny, too black, too white, too old, too young. We'll say I'm to this, therefore I can't do that. So that's an easy way out. The second one is emotional. And this one's very hard to identify because most of the time people don't wake up and say, I'm not worthy. They don't say I'm not worthy, but it takes on an uglier form. It will say, I'm just not sure I'm capable of that big dream. I don't think that's really going to happen. So we low key keep a subversive thought in our mind that's actually stopping us from doing that thing. And then the third one is going to be visual. I'm not on the Amalfi Coast this summer. I don't have a Ferrari. I'm not at that resort. I don't have that perfect house with those perfect

Starting point is 00:23:25 kids in that perfect kitchen to do the perfect reel that I need. And so we have these visual, intellectual, emotional things that stop us. But if we were to turn it on its side and simply say, you might be too old and you might be too white and you might be, but there is somebody out there who is just as white and just as old, but there is somebody out there who is just as white and just as old who needs to hear it your way. And in fact, if you, even if you were to say that person does it their own way, guess what? You might be saying the same message, but you're a different messenger beyond that. Even if you are the same, sharing the same message and you have a twin brother or a triplet, guess what? The mechanism, you might be a great podcast host,

Starting point is 00:24:04 writer, speaker. You might be great on social. We all do things different ways and we need to do it in our own way so that the person who needs what we do the way we do it can get it. And for the other thing is I think that this dream might be too big and I am not sure. Listen, you wouldn't have got the dream if it wasn't in you to succeed. You didn't wake up this morning being like, you want to know what? I'm the next NBA star. No, you're not. Not if you're 5'10 and you're 37. Chances are it's not there, right? So we don't get dreams. We have desires. Like I love, would love to be an NBA player, but we don't get the dream. You got the dream because something in you deeply believes that you could do it. But if you talk yourself out of it, the only person who's stopping your success is you. And then we go back

Starting point is 00:24:40 to the physical things. I don't have that. Guess what? The vast majority of people don't. And just because you're at that resort or you're on that vacation or you drive that car doesn't mean that everybody wants to be coached by a service or by a product from that type of person. So we have to say that your Honda Accord living in the Midwest with three kids who are just doing the dang thing in your own way with your $100,000 job and your side hustle of Etsy. Somebody's like, that's what I want. So far be it from you to say that the way that you see the desires of the world

Starting point is 00:25:12 is how other people do it. And so we can come here and talk all about comparison. So when you're ready to get your business in front of other people, I want you to say, am I emotionally comparing? Am I physically comparing? What kind of comparison is it? Stop it in its tracks and tell yourself a different story.

Starting point is 00:25:28 You get to choose your story. If you would like to fight for your limitations, go right ahead. But if you would like to fight for empowering statements of why somebody needs what it is you sell, I'll clap you right up. Are you a therapist or a marketer? I paid a lot for therapy. It's like the ROI on that is pretty good. It's funny.

Starting point is 00:25:48 A friend of mine started to go down this road. We both got busy. We didn't. It's one of those start and never finished things. But we always thought mindset and marketing belong together. Because it's especially, it's like 100%. Because we're talking about marketing, but we're really talking about mindset. Of course, because what happens is the beautiful thing about being an entrepreneur is that the business we start, the business we co-found inadvertently becomes a representation of our success and or our identity.

Starting point is 00:26:20 And both of those things are false. The business you start is not part of your identity. It is just a business you started. And so what happens is when we put our business out and it doesn't get the response we want, we feel it's a rejection of who we are. And if you ever grown up and you struggled with rejection, that's going to be the thing that's going to stop you. If you have grown up and ever been on the outside, if you grew up and you suffered and you endured segregation, and then all of a sudden you see that people are segregating around somebody else's business, not your own, you get a flashback to

Starting point is 00:26:55 what it means about you. But after a lot of work, we start understanding that the business is not us. And the minute that we put the business out and understand that our objective as business owners is to do one of two things and make, Ooh, this makes people uncomfortable. People are like, okay, I'm done with this podcast. I'm done. I disagree with her. Fine. Disagree with me, but I'm gonna do one of two things. I'm going to attract you into my orbit, or I'm going to repel you. I don't need anybody being lukewarm. I don't want anybody listening to this podcast and being like, Oh yeah, I remember. No, I want you to have such a visceral reaction. Be like that girl's talking trash. I hate everything she says. I disagree. Awesome. Have an opinion. And when you have an opinion shared on social

Starting point is 00:27:31 media, tag me, make sure you spell my name, right? Because all attention is good attention. Many of us are so afraid of sharing exactly who we are for afraid of not being vanilla. I don't want to be vanilla. I was not put on this earth to be vanilla. My business is not going to be vanilla. I'm going to be like chocolate butter pico Regan and you're going to like it or you're going to hate it. I don't care. I just want you to have an opinion either way. That's what good marketing does. Yes. Yes. Distinctiveness. The key. Absolutely. There's only one monopoly allowed that's left and that's the monopoly of yourself because nobody else is you. You know what? People like to give the giveaway their lone monopoly opportunity by being like everyone else.

Starting point is 00:28:11 It's like when your distinctiveness is what makes you and you nailed it. Everybody relates to different people. Like some people aren't going to buy from Tom and Bobby and some people are going to buy from Jasmine and some people are going to buy from Ryan or relate or jive with it or have a relatability. And I back to the irony of social media, though, but we like to all but we all show the glitz and the glamour and all the good stuff. And I'm guilty of that because I'm I think I'm guilty of it, not because I'm trying to show off, but because I like to be positive. I hate negativity and I don't, and I've had negative shit. I lost a million dollars here. I've done a lot of shit, but I

Starting point is 00:28:51 don't like to talk about it less because I don't want to be transparent, but I like to be positive, like show people the positive side of things, but that can be problematic too. I can eat my own dog food, so to speak, knowing what you're supposed to do versus what you do. dog food, so to speak, knowing what you're supposed to do versus what you do. Again, this goes gets tied up a lot in our personal connections to social media. And oftentimes people like, oh, Jasmine, they'll say a title. Oh, she's an influencer. And I will patently disagree with that. I am an entrepreneur with influence, which means I am looking at social media as a marketing endeavor. I don't look at it as a representation of me.

Starting point is 00:29:32 And because I've drawn that distinction in my mind, I don't feel at all beholden to share anything that is not part of the marketing brand strategy, period, the end. I don't feel like in order for me to be authentic, I need to cry in my stories. In order for people to really understand, I need to take a political stance on things. And I get it, people disagree. And that's the beauty of it.

Starting point is 00:29:56 You get to do you. Awesome. I have just decided that my social media is a marketing arm. Again, let's go back to those Christmas commercials. And let's say back in 2009, Nike is running their Christmas commercials. Do you think that Nike has to highlight

Starting point is 00:30:11 the plight of their workers during that time in the unfair conditions? Of course not. They're running a business and they're showing their what? They're not showing the game. They're showing the highlight reel. And so that's what we do on social media. Social media is not the game. Social media is the highlight reel. And so that's what we do on social media. Social media is not the game. Social media is the highlight reel. Social media, specifically

Starting point is 00:30:28 Instagram and Pinterest, highly visual platforms. They are just like the ESPN after show. It's lit. Our job is to keep people interested. Our job isn't to have an online journal. If that's not what you're using for your business, clear distinction in my mind, this is a marketing arm. I get to show my highlight reel because that is what I have chosen to do. Period, the end. Deleting that video of me crying last night. Oh, stop. Here's the thing though.

Starting point is 00:30:52 Here's what's in my head. Like, honest to God, I love that. When people do that, it's awesome. I have no opinion. I have zero opinion. Good for you. It's just, again, goes back to what game are you playing? What are your measures of success?

Starting point is 00:31:04 If your audience is about that, good for you. I'm just saying clearly define what that is. That's it. There's no crying in baseball. I can't really, I haven't cried in a little while. It's been a little while. I was like thinking while you said that, I haven't cried in a while.

Starting point is 00:31:18 I need a good cry. We can do some therapy right now. We can talk about your childhood. Then you just crying. What's Jasmine do when she's not rocketing, rolling on social media? You know, that's a personal interest. Oh, social media shows about 0.5%.

Starting point is 00:31:34 I wouldn't even say that. I would say like 0.01% of my life. So what do I do when I'm not on social media? My whole life. Truly, it's like I'm running, running businesses and I am talking with business owners and I am looking at different revenue streams and I'm talking about my long-term investments that have nothing to do with the business and what we're investing in, what we want to do. I talk about raising my daughter. I spend way too much time dreaming up her wedding

Starting point is 00:32:00 day. My daughter's three. I have no business thinking about what kind of dance is she going to dance with her dad to not why an ordinate amount of time on those things. I'm not, I don't really watch a lot of TV. I read books. I practice yoga, big walker on beach type person. I love being with my favorite people. And that group of favorite people is really small. So the people I go deep with, I'm in like volcanic core deep and everybody else. I love being friendly. I love sharing what I know. I love putting goodness out, but my inner circle is very tight in my next concentric circle is pretty dang wide. There you go. So talk to me.

Starting point is 00:32:40 Social curator. All right. Let's talk brass tacks. What do we what is a social curator do for companies? What's that? What's that process? What what's that? What's a client base? Like I'm a client. And what are you doing to help my business? we were not trying to become an agency, nor are we trying to represent a client. This is 100% self-serve. We know this is a small business owner. We know that this person is working with a team less than 12 people. We know how much this business owner is making. And so this is the small business owner who says, I wear a lot of hats and I don't have the time, the wherewithal to spend and invest in a marketing manager to handle all of it. So what social curator is a user will go in and create a profile, their voice type with the name of their business, things of that nature. So they build a profile so that when they get in and they're prompted to create a caption, they then get to decide what type of caption do they want to create a sales caption, engagement

Starting point is 00:33:38 caption and education caption. We want to make sure that the methodology that we know works for marketing businesses, it's what's in the product itself. A lot of times people are like, I don't know how to write a captivating caption. Good thing we have technology that follows and adheres our rubric for what makes good content. If you are not asking or giving a CTA at the end of your post, your engagement will drop at minimum by 50%. Not because people aren't reading it, but because they don't actually know how to engage. Ask a question, give an opinion, have a quiz, take an action, leave a comment, send me a DM, something that's going to indicate that somebody wants to take an additional

Starting point is 00:34:13 action, which means when somebody is taking an action on behalf of your account, you're indexed higher in the algorithm to see your content at a later point in time. Everything we do strategically is to get somebody to take an action so that your account, your stories are shown first and foremost, which again, leaves you at top of mind. And so this is for that user. This is for the person who goes in with the community. They're getting coaching and we have a library full of resources for somebody to teach themselves. Education is one thing, but people, if they're not ready to get educated, it is just there. When you're there ready to build your email funnel, when you're there ready to create 10 reels in less than 10 minutes each,

Starting point is 00:34:50 that kind of content is all built in. So action, accountability, we plan and schedule the post. You can sit down, get your content out for the week, schedule it, put it on every social platform. And then your job as a marketer is going in and engage on the daily, not create on the daily. So we're totally facilitating creation,

Starting point is 00:35:10 making, streamlining, creative content creation. Am I hearing that correctly? Correct. Is this like for, is it for personal brands or businesses? Obviously it's through the lens. Yeah. We have an equal mix. Yeah. We have an equal mix between solo entrepreneurs

Starting point is 00:35:29 and small teams, product-based business owners and service-based business owners. And people have a lot of time, like a hard time understanding, but wait, I am a realtor. I am a hairstylist. I'm a course creator. I'm an author.

Starting point is 00:35:40 I'm a professional speaker. But that's why when you build an individualized profile, our algorithms, our content, our technology is serving up content that looks and feels. And we even ask, what do you refer to your audience as? Stay-at-home busy moms, book publishers. You put that in so that the content spits back that out, your language, the type of connective points,

Starting point is 00:35:59 something that feels highly personal to your brand. So the more you give your profile, the more customized the content will come out on the back end. Love it. I feel like we could talk for hours. We probably could. We probably could. Yes.

Starting point is 00:36:13 I just, it's just all value all the time, action. And I think it's going to resonate with our listeners. A lot of really good takeaways. And I was sitting here thinking, I was like, if I was putting together a team, I want Jasmine on my team. Yes. I take that as an honor. I started off before, before we press record, we were talking and I said, or maybe we said it during the podcast when I said, it's like, it's Kobe and I'm just doing three days. Like I'm out here just doing the work. And so when you say if I had a team, I'd want you on my team. I take that as like deep and honored privilege because

Starting point is 00:36:44 as the kid who was always picked last, like that girl has an iron lung. Thank you. I'll take that. Like life full circle, homie. Life full circle. Yes. I love grit. You hit every, every note, the playbook. I love it. Where can we find more about Jasmine Star and Social Curator? That's awesome. Thank you so much, Ryan. I'm Jasmine star on all social platforms, jasminestar.com. And for more information on social curator, you can go to social curator.com. The social curator. She's a badass. I really appreciate you coming on Jasmine. Thank you, Ryan. Thank you. I appreciate it. It's an honor. Hey guys, you're gonna find us the radcast.com search for social curator. You'll find all the

Starting point is 00:37:22 content from today, all the highlight clips, just put jasmine in any of the keywords our search feature on the web is one of our best features brings up highlight clips full episodes and all the links to jasmine's information you know where i'm at you'll see that blue check next to ryan offered on all the platforms had it before you could buy it we'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - You Need Resilience Before Recognition: Lessons From Jasmine Star

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