Scamfluencers - ENCORE: The Great Syrup Swindle

Episode Date: December 16, 2024

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Starting point is 00:00:00 Wondery Plus subscribers can listen to Scamfluencers early and ad free right now. Join Wondery Plus in the Wondery app or Apple podcasts. Sarah, it's the holiday season and you know what people do at the holidays? They go home, which is why I wanted to bring back an episode that we did last year. Because today on Scamfluencers, we're going to our home, otherwise known as Canada, with a scam that could not be more Canadian. A maple syrup heist. You know, this is one of those stories where I thought I knew everything, but
Starting point is 00:00:31 it was actually a lot crazier than I thought. And I didn't know this much about maple syrup, and now I do. Well, you know what? It's extra timely because there's a new TV show inspired by this story, out now on Amazon Prime. It's called The Sticky. And I know it isn't totally accurate to the actual story, but I really hope that our favorite Canadian hero makes an appearance. Of course, I'm talking about Julienne, the mullet-rocking
Starting point is 00:00:56 Quebecois libertarian who posed for an official photo by flipping the bird. I actually can't believe I forgot to be her for Halloween, Sarah. You know, she was such a complicated and iconic woman that, you know, I low-key miss her. I know. Me too. Well, gather the whole family for this story of sweet, sweet scamming. Sarah, is there anything that makes you proud to be a Canadian? Is it the beer? Is it the beavers? Is it the passive aggression?
Starting point is 00:01:31 Oh, that's a tough question. There are certain Canadians that I think are cool, but I'm not one for nationalistic pride. That's true. Well, what about the maple syrup then? I guess I feel some pride towards that. It's great stuff. I love using it. I love eating it.
Starting point is 00:01:51 And people are impressed by it. Well, it turns out Canada's maple syrup industry is a lot scammier than one might guess. So Sarah, today we're going back home. Put on your toque and carry your best English to French dictionary. We're going to Quebec. In July 2012, accountant Michel Gauvreau arrives in the tiny Canadian town of Saint-Louis-de-Blancfort. It's nestled between Montreal and Quebec City, and it's known for its picturesque landscapes
Starting point is 00:02:23 and cranberry farms. It's basically a post Montreal and Quebec City, and it's known for its picturesque landscapes and cranberry farms. It's basically a postcard for quiet country living. But Michel isn't here as a tourist. He's here for an important government audit. Because this small town is a central hub for one of Quebec's most precious resources, maple syrup. Quebec makes over 70% of the world's maple syrup, and it's super valuable. Around the time Michel shows up for this audit, one barrel is worth about 13 times more than a barrel of crude oil. For context, a barrel holds more than 600 pounds of syrup.
Starting point is 00:02:56 Michel's taking inventory. He's literally counting the barrels that are stacked all the way to the ceiling, about 20 feet high. But as he reaches the top, they start wobbling beneath him and he almost falls over. He freaks out. These barrels should be heavy, so he knows that something's not right.
Starting point is 00:03:14 Michel knocks on one of the barrels and it sounds hollow. He unscrews the lid and his worst fears are confirmed. The barrel is empty, and then he decides to open one of the heavy barrels. And to his horror, he realizes that it's filled with water. Michel panics. In total, more than six million pounds of maple syrup has vanished. It's worth around 18 million Canadian dollars. This becomes huge news. And soon, the once quiet town is swarming with cops, searching for clues.
Starting point is 00:03:47 They don't know it yet, but they're at the center of one of the biggest, most shocking and most Canadian heists of all time. The Grinch is back again to ruin your Christmas season with Tis the Grinch Holiday Podcast. Listen as his celebrity guests try to persuade the Grinch that there's more to love about the holiday season. Follow Tis the Grinch Holiday Podcast on the Wondery app or wherever you get your podcasts.
Starting point is 00:04:13 Grown-ups, enjoy bonus content of Tis the Grinch Holiday Podcast exclusively on Wondery Plus. Each morning, it's a new opportunity, a chance to start fresh. Up First from NPR makes each morning an opportunity to learn and to understand. Choose to join the world every morning with Up First, a podcast that hands you everything going on across the globe and down the street, all in 15 minutes or less. Start your day informed and anew with Up First by subscribing wherever you get your podcasts.
Starting point is 00:04:43 From Wondry, I'm Saatchi Cole. And I'm Sarah Haggye. And this is Scamfluencers. While a maple syrup scam might seem a little small for our hyper scammy show, it actually raises some pretty big questions about how the multi-million dollar industry is run. This scam involves unreasonable government restrictions, angry Quebecers, and 30 million dollars worth of poorly guarded syrup. Sarah, I can't imagine a sweeter setup for a heist. I call this one the great syrup Swindle.
Starting point is 00:05:26 To make sense of the story, we have to understand the Canadian maple syrup industry a little bit better. Most of the country's syrup comes from the eastern, French-speaking province of Quebec. There's one big issue, though. The amount of syrup produced changes every year based on how early spring comes. This inconsistency leads to fluctuation in the cost of syrup. A bad season causes the price to spike,
Starting point is 00:05:49 and a good season, when supply outpaces demand, sends prices falling dramatically. And that can make it hard for sugar shacks to run without losing money. The sugar shacks are where they boil a sap down into syrup, and then the farms where the sap is harvested are called sugar bushes. Sarah, when was the last time you went to a sugar shack? Oh my god, it must have been when I was a kid. Like you'd go on these field trips during winter festivals and they would pour that maple
Starting point is 00:06:15 syrup over snow and you'd twist around the popsicle stick and have like a little maple syrup lolly. So delicious. Like a peak highlight of the misery of January, February in Canada. Yes, it was the best. Well, let's go back to the changing prices. In 1989, a government board that oversees agriculture in the region was like, OK, we can fix this. All we need to do is give a few people a lot of power. They decided to create a government sanctionsanctioned maple syrup regulator. It's called the Federation of Quebec Maple Syrup Producers.
Starting point is 00:06:49 They're basically in charge of keeping tabs on all the maple syrup in Quebec. They also set the rules for producing, marketing, and selling maple syrup as a way to stabilize prices. It means that the more than 13,000 Quebecois syrup producers are required legally to sell through the Federation, whether they like it or not. The Federation essentially becomes a legal cartel. And I'm not just saying that, Sarah, it is widely recognized as a cartel.
Starting point is 00:07:17 But not everyone in the Federation agrees with that characterization, like this fifth generation maple syrup producer who was interviewed in a Vice documentary. First of all, we're sanctioned by the government. So we're not a mafia. We're not a legal body. The Federation is run by a board of directors and they all look like caricatures of maple syrup farmers or just like people from Quebec in general. It's a bunch of old white dudes with very French names like Francois and Éric.
Starting point is 00:07:47 They put a quota on how much syrup each producer is allowed to make. Any excess is placed into the global strategic reserve, which is the backup syrup supply for the entire world. Basically a network of warehouses like the one Michel inspects. The idea is that if producers have a bad spring and they can't make enough syrup
Starting point is 00:08:05 to meet demand, the Federation can release the barrels from these warehouses. But those producers don't get paid until it hits the market, which can take years. And given how much maple syrup is worth, it's a lot of money to be waiting around for. Some producers think that trade-off is worth it. Others want the right to sell on their own. And they're willing to risk everything to do things their own way. All right, now that we've covered the history of the maple syrup cartel, let's get back to our story. It's 2006.
Starting point is 00:08:37 A man named Etienne St. Pierre is getting ready to explore a new business opportunity. Etienne lives in a tiny town in Canada's New Brunswick province, not far from the Quebec border. He's a retired mechanic in his 60s. He's got bright blue eyes, receding gray hair, and he wears the same navy blue shirts and pants to work every day, like a cartoon character. After Etienne retired, he ran a maple syrup farm for about a decade, and then he sold it to his son. Instead of making his own syrup, he decided to start SK Export, a company that packages and ships it. Everything was going smoothly until the federation started enforcing their rules.
Starting point is 00:09:16 Etienne decides to stop working with the producers in Quebec. It's just too big of a hassle. He sticks to working with maple syrup producers in his own province, New Brunswick. But then he gets to thinking, there's money to be made by going around the federation. He decides to send out ads to sugar shacks in Quebec asking if they want to work with him. Like he's mailing out actual physical flyers admitting that he's about to do something illegal and like, hey, does anybody want to come with? Sarah, can you read what they said? Yeah, the first flyer says, our system is very confidential. And the second flyer says, St. Pierre is a very honest person and very well known in
Starting point is 00:09:54 the region. Doesn't sound like he's a super discreet guy. Right. Well, around this time, tensions are already high between Quebec Syrup producers and the Federation. A lot ofrup producers and the Federation. A lot of the producers see the group as an annoying middleman between them and their customers. So, some of them take Étienne up on his offer.
Starting point is 00:10:13 Étienne starts buying Quebec Syrup behind the Federation's back, and then packaging, shipping, and selling it out of New Brunswick to other provinces, and even out of Canada. After about two years, the Federation catches on and sends Etienne a subpoena. But Etienne and his second in command, Julian Beausse, couldn't care less. And Sarah, I actually have a photo of Julian and I would love for you to describe it.
Starting point is 00:10:38 Oh my God. This is a bad bitch. She is a bad bitch. She is a bad bitch So she's like an older woman with a mullet I can only describe this as like a type of mullet and She's in a field. It's winter. There's like snow everywhere, but she has her middle finger up. Yeah She looks like I don't know like your school secretary kind of thing like she looks a bit mean She looks like the I don't know, like your school secretary kind of thing. Like, she looks a bit mean. She looks like the meanest teacher in her blue fur coat. I would be scared of her, to be honest.
Starting point is 00:11:16 One hand in the pocket, one hand flipping the bird. Yeah, I'm not messing with Julien. Yeah, so as you can tell, Jul has the exact same anti-Federation energy as Etienne, and she does not hold back. She actually faxes the subpoena back to the Federation with a handwritten note that says, fuck you gang of assholes, ha ha ha, we will keep buying maple syrup forever. Etienne and Julian aren't the only ones who want to make a buck at the Federation's expense. But back in Quebec, someone else is hatching an even wilder scheme.
Starting point is 00:11:52 It's 2011, about five years after Etienne started illegally buying and selling Quebec syrup. His hustle is in full swing, but his nemesis, the Federation, is also thriving. They have so much reserved syrup that they need an additional warehouse to store it. So they decide to expand the global strategic reserve to the warehouse in Saint-Louis-de-Blanc where they will stockpile millions of dollars worth of syrup in barrels. The warehouse is co-owned by a few different people.
Starting point is 00:12:20 One of them is a woman who's married to a guy named Ovid Caron. He's in his late 30s, he's got downturned eyes, graying hair, and a shady criminal history. When he realizes what's being stored in his wife's warehouse, he doesn't just smell syrup, he smells opportunity. Avik knows that the warehouse has very little security, and he knows that maple syrup is worth a lot of money. So he decides to try to sell it on the black market. But Avik also knows that he can't do this alone. He's going to need help from people familiar with the syrup industry. So he throws himself into the best part of any heist movie.
Starting point is 00:12:57 Assembling a ragtag team of crooks to pull off the big score. A few months later, on a hot day in June, Avik pulls into the parking lot of a truck stop off the highway. It's in rural Quebec, about 20 minutes away from the Syrup warehouse. Avik gets out of the car and joins two other men standing around in the parking lot.
Starting point is 00:13:18 He's invited them here for a secret meeting about all the syrup his wife is storing in her warehouse, thanks to the Federation. And once they're all together, they immediately get to planning. First, there's Sebastien Jutra. Sebastien is bald, with a brown goatee, and a closet full of graphic t-shirts. He's a truck driver, so he already has connections in the shipping industry, and he knows how to move barrels. He'll be the one hauling the stolen syrup. The other man is Richard Valliere. He has deep brown eyes, an intense widow's peak, and a seemingly
Starting point is 00:13:50 permanent mischievous smirk. His father owns a sugar shack, so the syrup industry has always been a part of his life, and so has crime. Richard has a reputation as a barrel roller, which is what they call a syrup smuggler who finds a way around the Federation's rules. You know, one thing that I think is very important about this story is that it's showing our non-Canadian audience how much of a different world Quebec is. They are not in the same timeline that we are in. We're not living the same lives.
Starting point is 00:14:24 They live in a very different reality. Yeah. Well, Richard's been working as a middleman in the black market for about 10 years, buying syrup from Quebec producers and selling it outside of the province. He even does it with his dad's syrup. It's kind of a family business. Both father and son want to avoid the Federation whenever they can. Richard's actually had to pay the Federation
Starting point is 00:14:45 thousands of dollars in fines in the past. About three years earlier, he was fined almost two million Canadian dollars for selling maple syrup to unauthorized buyers. But no amount of fines will stop Richard from embarking on a new scheme. And what Avik is proposing is too good to pass up. The chance to make millions by selling
Starting point is 00:15:05 reserved syrup on the black market. Richard agrees to store the stolen syrup at his dad's farm. And then he'll sell it to someone who can export it. And Richard says that he knows just the guy. Oh my God, this is a heist movie when the new guy shows up and he has like a toothpick in his mouth and he's wearing a leather jacket. It's even better. It's two people. Because this is where Etienne and Julian come back
Starting point is 00:15:29 into the picture. They run that syrup exporting company in New Brunswick and they love fucking with the Federation. They're perfect for the job. Plus, they've bought black market syrup from Richard in the past, so they already have a good working relationship. The team is assembled, the plan is in place, and now there's just one last thing to do. Steal millions of dollars of precious maple syrup without getting caught. The following is a message from Canada Action. Across the country, Canadians are feeling the effects of a slowing economy. Canadian energy is key to getting our nation back on track. So why did the federal environment minister
Starting point is 00:16:10 proudly announce that Canada is the only country in the world to propose an oil and gas production emissions cap? No one else is doing this because it's a bad idea. We need to work together to ensure Canada is open for business. We can't afford more barriers to job creating natural resource investment.
Starting point is 00:16:26 To learn more, visit Don'tCapCanada.ca. They say Hollywood is where dreams are made. A seductive city where many flock to get rich, be adored, and capture America's heart. But when the spotlight turns off, fame, fortune, and lives can disappear in an instant. When TV producer Roy Raden was found dead in a canyon near LA in 1983, there were many questions surrounding his death. The last person seen with him was Laney Jacobs, a seductive cocaine dealer who desperately wanted to be part of the Hollywood elite.
Starting point is 00:17:01 Together, they were trying to break into the movie industry. But things took a dark turn when a million dollars worth of cocaine and cash went missing. From Wondery comes a new season of the hit show Hollywood and Crime, The Cotton Club Murder. Follow Hollywood and Crime, The Cotton Club Murder on the Wondery app or wherever you get your podcasts. You can binge all episodes of The Cotton Club Murder early and ad free right now by joining Wondery Plus. It's the fall of 2011, about four months after Avik put together his dream crime team. It's the middle of the night at the warehouse
Starting point is 00:17:45 his wife co-owns in St. Louis de Blanford. Everything is peaceful, the air is cool, the roads are empty and the sky is full of stars. The headlights of a big rig and a forklift appear down the road and pull up to the warehouse. Using the forklift, Avik and his crew take barrels from the warehouse and load them onto a truck. They make sure to pick ones at the back or in the middle of their stacks.
Starting point is 00:18:08 Again, this warehouse is packed with thousands of barrels, so they figure if someone shows up they won't notice that anything is amiss. Sebastiant, the truck driver, then drives the barrels to a sugar shack owned by Richard's dad. They empty the barrels and drive to a nearby lake to fill them back up with water. Then they return them to their original place in the warehouse, all before sunrise. They are literally doing what teenagers do when they steal vodka from their parents and then replace it with water. I mean, I understand this is technically a heist, but this is barely
Starting point is 00:18:42 a heist. It's so easy. Like there's's no, like, blueprint they have to look at. Yeah. They just walked in, took barrels, switched them out. It's a heist if, like, museums just didn't lock the doors at night. Yeah, it's crazy. Well, one detail about the heist is that the crew has to return the same barrels instead of swapping them for new ones, because the Federation's barrels have a distinct look. They are pristine, Sarah,
Starting point is 00:19:05 and they're a specific shade of off-white, with no scuffs or rust marks because they're so well-kept. And the gang knows that there's an annual inventory check, but the barrels are never opened for them. They're just counted. So as long as the barrels look right and they feel heavy enough, the smugglers think that no one will notice
Starting point is 00:19:23 what they've done. That is, until the barrels are released from the reserve and sold to someone who realizes that they have just bought water. But that could take years. It is a perfect crime. So once Etienne gets the stolen syrup, he puts stickers on the barrels to make them look like they came from New Brunswick rather than Quebec. That way he can slowly sell them off without his clients knowing that they're buying from the black market. Months go by like this, with periodic midnight visits to the warehouse. The barrels get emptied, filled with water, and returned
Starting point is 00:19:55 over and over. And no one notices. For now, everything is going exactly as planned. But every sugar high inevitably leads to a crash. In early 2012, a few months into the con, winter sets in. It's so cold that the lake where the smugglers have been refilling the barrels freezes over. This means it's way harder to do their work at Richard's dad's place. They need somewhere with access to running water, and a lot of it. So they move their operation to a new warehouse. But they've been pulling off this heist for so long that they're starting to get sloppy. They even rent the warehouse under Richard's name.
Starting point is 00:20:38 The crew is pumped about their success and they want to steal more and faster. So along with the new digs, they also get new people involved with the scheme. It's a risk they decide is worth taking. I mean, so far there hasn't been a ton of risk with this. So I can see why they'd want to bring more people in and possibly get more syrup. Well, it's about to get messy.
Starting point is 00:21:02 According to court documents, a Federation employee actually notices a pool of water around a barrel at the St. Louis de Blanford warehouse one day. So, Avick bribes him to keep his mouth shut. And he offers him even more money if he wants to join the scheme and help. The guy agrees. So now, the crew has a man on the inside. But, as the crew gets bigger, the crime also gets more visible. People who live near the warehouse start to notice traffic on the usually quiet road at all hours of the night. They also see that the warehouse fence is always left open and someone has cut the lock.
Starting point is 00:21:38 At some point, the men from the high slip up. We're not really sure how this happened, but empty barrels have somehow made their way back into the warehouse. There's another issue, too. The barrels are starting to rust and get dirty. In the process of emptying and refilling the barrels, our heist team is causing visible damage. It's the kind of thing most people wouldn't notice, but Federation employees are not most people. Meanwhile, cans of stolen maple syrup start hitting shelves in grocery stores. It's estimated that several million cans of this stolen syrup were distributed in the United States alone. For now, our crew is pulling off a bigger scheme than they ever could have imagined. But you know what they say, Sarah. Pride cometh before the fall.
Starting point is 00:22:28 By July 2012, Richard and the other thieves have been carrying out their heist for about 10 months, but they're starting to get paranoid. They've been using burner phones to talk to each other, and things are getting tense. Some members later claim that Avik becomes extremely aggressive, even scary. Allegedly, he's willing to threaten violence to get things
Starting point is 00:22:45 done. But the men are about to experience something that makes their anxiety even worse. One day, Avik finds out an investigator is coming by the warehouse to do the annual inventory. In fact, he's on his way. Oh, so this was kind of a total surprise to the team. Well, that's the other thing some producers really hate about the Federation. Their inspectors can just show up to warehouses without notice. So, Avik texts Richard on his burner phone, saying that someone from the Federation may have seen their truck. Richard tells Avik to calm down, to which Avik replies, I am calm. Sure. Avik says that they'll adjust the lights in the warehouse,
Starting point is 00:23:21 making sure they're low so that it'll be harder to spot anything. But then, Richard gets a text that makes his heart drop. It's from Sebastien. Our writer translated it from French. Sarah, care to read it? Yeah, Sebastien goes, the alarm went off in the warehouse. Is everything okay? Michel, the accountant hired by the Federation, has called the cops. That's after he nearly falls from a stack of barrels that turn out to be empty. A huge formal investigation takes off right away. More than 250 officers get involved in tracking down the syrup. They start by investigating the warehouse itself.
Starting point is 00:23:56 With 16,000 barrels, it takes two months just to find all the empty and water-filled barrels to figure out how much was stolen. As talk of the heist spreads through Quebec, news teams quickly arrive on the scene. Police in Quebec are investigating after a major supply of the sticky stuff went missing. After police start investigating the warehouse, they also notice something is off with some of the barrels. They know federation barrels are always pristine.
Starting point is 00:24:22 They're moved around with a special forklift that doesn't damage them. And they're airtight, so there's never any leakage. But they see that many of the barrels in the warehouse now have visible markings. Fingerprints, shoe prints, scratches, dents. And more than that, they have markings consistent with being moved around by a regular-ass forklift, one that grips in the middle of the barrel instead of the top. The thing about a small town like St. Louis de Blanford is that there aren't a lot of
Starting point is 00:24:51 options for forklift rentals. Investigators go to all the rental places in the area and get a list of their recent customers. One of the names that pops up is Sebastien Jutra. When the investigators hear his name, they perk up. They have heard about Sebastien Jutra. When the investigators hear his name, they perk up. They have heard about Sebastien before. A few people they interviewed mentioned seeing a big rig frequently showing up in the middle of the night, one with Sebastien Express printed on the side.
Starting point is 00:25:17 Sebastien Express is, of course, a transport company owned by our trusty driver. He was driving the getaway car, with his name painted on the side. The heist crew had come across the perfect crime, but hubris and greed got in the way. And now their greatest threat is coming from the inside. The investigation involves the Royal Mounted Police, or the RCMP, and the US Immigration and Customs Enforcement Service.
Starting point is 00:25:46 They're taking this crime very seriously, especially after they tally all of the barrels. They discover that nearly 10,000 barrels have been emptied. Their contents amount to more than $18 million Canadian dollars. Our boys are in hot water now, and they start turning against each other almost immediately. Richard later alleges in a court testimony that Avik threatened him at gunpoint, saying he'd shoot Richard in the head if he spoke out.
Starting point is 00:26:12 This is crazy because, I mean, they all clearly were so into it. And now they're all turning on one another being like, you threatened me. You held me at gunpoint and said, you got to steal this syrup now. Well everything starts to unravel. Sebastien is brought in for questioning. He's wearing a graphic tee, per usual, and clasping his hands in front of him, seemingly nervous. And video of it made it to the Netflix series Dirty Money. The interrogator asks Sebastien if he's received any threats or promises for agreeing to be questioned. He shakes his head no.
Starting point is 00:26:57 No promises, he says, but they told me it couldn't hurt my case. The interrogator nods. And then, maybe feeling a little bit better about writing on his friends, Sebastian names names. Like all the names. And so now, law enforcement is heading down to New Brunswick to take down the final player in this multi-million dollar scheme. It's 10am on September 25th, 2012, less than two months after the investigation started. Etienne is at the office of his company, SK Exports, in the same navy shirt and work pants he always wears.
Starting point is 00:27:33 Suddenly, two cops from Quebec's Provincial Police Service show up with a search warrant. Julienne knows that a Quebec search warrant doesn't mean anything in New Brunswick. She later says that she snatched the warrant and pretended to wipe her ass with it. And then, when officers ask to see Etienne's warehouse, Julienne reportedly takes the keys and shoves them into her bra. I would expect nothing less from my dear Julienne.
Starting point is 00:27:57 Indelible. Well, the police leave, but they return around 12 hours later with approval from a New Brunswick judge. Etienne and Julien can't stop them this time. The police use a crowbar to force the warehouse doors open and find over a million dollars worth of syrup. The next day, Etienne admits that around 800 of the barrels came from Richard. The police take everything.
Starting point is 00:28:20 All his syrup, his confidential list of suppliers, and even his forklift. Everything's coming together for or two about hosting and he's ready to rant against Christmas cheer and roast his celebrity guests like chestnuts on an open fire. You can listen with the whole family as guest stars like John Hamm, Brittany Broski, and Danny DeVito try to persuade the mean old Grinch that there's a lot to love about the insufferable holiday season. But that's not all. Somebody stole all the Children of Whoville's letters to Santa, and everybody thinks the Grinch is responsible. It's a real Whoville whodunit.
Starting point is 00:29:14 Can Cindy Lou and Max help clear the Grinch's name? Grab your hot cocoa and cozy slippers to find out. Follow Tis the Grinch Holiday Podcast on the Wondery app or wherever you get your podcasts. Unlock weekly Christmas Mystery Bonus content and listen to every episode at free by joining Wondery Plus in the Wondery app, Spotify, or Apple podcasts. It's me, the mean one, the green one, the Grinch, and I'm back for Season 2 of Tis the Grinch Holiday Podcast. And this holiday season, we're going big, baby! I'm talking A-list guests, B-plus comedy, and together with my crew, that's Max the Dog and Cindy Lou Who. Hello, everyone. I'll try to clear my name once again
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Starting point is 00:30:18 or wherever you get your podcasts. Unlock weekly Christmas mystery bonus content and listen to every episode ad free by joining Wondery Plus in the Wondery app, Spotify or on Apple podcasts. About three months after the raid, Avik and Richard are arrested. Both men face charges of theft, conspiracy, and fraud. Not long afterwards, Etienne and Sebastien are also arrested, along with others involved in the crime. In total, 25 Quebec residents face jail time, plus one New Brunswick resident, Etienne. Even Richard's dad gets taken in
Starting point is 00:31:04 for storing the stolen goods. Around this time, news of the heist is making international headlines. Reporters are reprimanding the thieves, but they're also casting a critical eye on the Federation itself. Right after the arrests, the Washington Post publishes a headline
Starting point is 00:31:19 with a big question. Why is maple syrup controlled by a Quebec cartel anyway? Outlets like the New York Times also call the Federation a cartel. It is crazy when the rest of the world clues into what's happening in Canada. So this is very surreal. But I do remember this and the news and being like, oh my god, like something big is happening right now. The New York Times is writing about it. Yeah. The Federation is under more scrutiny than ever. The story keeps getting bigger and bigger.
Starting point is 00:31:49 In 2013, Jason Segel was even cast in a movie about it, though it seems like it got scrapped. But maybe he just couldn't pull off a Quebecois accent. I mean, not many people can pull off that specific type of accent because they just kind of go into doing France French. You got to live around that accent and to know that accent. That's true. It takes a special person and a special life experience to know it. Well, when the men finally go to court in late 2015 and early 2016, Sebastien turns his back on his crew yet again. He testifies against Avik, Etienne, and Richard. Richard admits to his part in the crime,
Starting point is 00:32:26 saying that he bought the stolen syrup to resell and filled the empty barrels with water. He says he never wanted to participate, though. In a dim, wood-paneled courtroom in Quebec, he testifies that he was forced to by Avik, who constantly carried a gun and threatened him. Richard's story of manipulation and threats is compelling, but inconsistent.
Starting point is 00:32:48 Witnesses in the court say he was actually one of the ringleaders of the heist. Richard is found guilty of theft, fraud, and trafficking stolen goods. As for Etienne, he stays consistent. He hates the federation, and he loves maple syrup. And that's that. He tells the jury, you can't prove what tree the syrup came from. And you know what? That is technically true. But he is also found guilty of fraud and trafficking stolen goods.
Starting point is 00:33:15 And Avik, well, he has a different tactic that comes completely out of left field. He blames the Italian mafia. Avik says that he wanted to end the heist way back in November 2011, just a month after it started. But then two brothers from the Italian mafia suddenly showed up and started pressuring him. Apparently they forced him to keep the heist going. Sure, buddy. Well, unsurprisingly, Sarah, the jury doesn't buy any of it. Avik ultimately pleads guilty in January 2017 to charges of theft and trafficking.
Starting point is 00:33:49 Finally, in April, convictions are handed out. A judge sentences Rishar to eight years in prison and fines him $9.4 million. That's on top of the more than $600,000 that the judge confiscates from him. Etienne receives a sentence of about two years, with three years probation. He's also required to pay $1.3 million, and he faces five more years of jail time if he doesn't. Avik is identified as the instigator,
Starting point is 00:34:17 and he's sentenced to a five-year prison term and a $1.2 million fine. Apparently, when he heard how stiff the sentence was, he flew into a rage, demanding a retrial and fighting with a security guard who tried to hold him back. The judge says that the sentence is so stiff because the crime has over 10,000 victims. Every law-abiding syrup producer who relies on the Federation. Yeah, I guess that makes sense. I mean, I'm sure most of these maple syrup producers don't love the rules,
Starting point is 00:34:45 but they still abide by them because they have to make a living. So yeah, I'd be pretty pissed off. I'd be like, yeah, I am your victim. Yeah. Well, unfortunately, it seems like the men weren't very careful with how they transferred and stored the syrup. Evidence shows that some accomplices in the crime got sick after tasting it, and some of the recovered syrup was destroyed because it was deemed unsafe for human consumption. Only a small fraction of the stolen maple syrup was ever recovered. Much of that was found in the States, which is the biggest importer of Quebec syrup. Who knows where the rest of the stolen syrup ended up? It likely found its way
Starting point is 00:35:21 into lots of kitchen cupboards across North America. We don't really know if consumers got sick from it, but if you had food poisoning after a pancake breakfast around 2012, maybe now you know why. In other news, Amazon, our parent company, is reportedly producing a TV show based on the heist. It's called The Sticky. Jamie Lee Curtis is in it. Sarah, do you want to read the official description? Yeah, it goes,
Starting point is 00:35:46 The Sticky revolves around Ruth Landry, a tough, supremely competent maple syrup farmer who's had it with being hemmed in by the polite, bureaucratic conventions native to her country's identity. With the help of Remy Bouchard, a mild-mannered security guard, and Mike Byrne, a low-level mobster,
Starting point is 00:36:04 Ruth changes her fate and transforms the future of her community with the theft of millions of dollars worth of maple syrup. I'm gonna watch that. I will watch it and I do like how it's kind of an empowering story here about how maple syrup can change a community. I think that's beautiful. Oh, and by the way, despite all the scrutiny, this whole affair drummed up, the Federation is still chugging along as usual. Now they have a new name, the Quebec maple syrup producers. In 2022, they even expanded their global strategic reserve again, building a new warehouse for all their extra syrup. And hopefully they install
Starting point is 00:36:42 security cameras this time. And hopefully they install security cameras this time. Sarah, I think the real heroes of this episode are you and I, who had to explain several Canadian references to our producers and slowly went insane in the process. You realize how little Americans know about Canada and also care about Canada. But this is a very big deal. This story was a big deal. It was a huge deal back home. Like I thought it was going to change how that entire industry operated.
Starting point is 00:37:11 And I feel like the craziest part of the story is it did almost nothing. Like all they did was get a new warehouse. They didn't change any of the rules around the Federation. They never thought about the fairness of it. They never thought about why people would go out of their way to do this. That is kind of the craziest part to me is that the lack of security but also the attention to detail is almost like we don't need cameras because we know how all these barrels look and they're pristine and we'll know if a
Starting point is 00:37:36 forklift grabbed it from this way or this way. It's just it's so quaint you know it's like all this money this thing that's worth so much, that's such a huge export for province. And it was this easy for these people to do that. Of course a Canadian scam is like adorable. Also I don't think people realize how much maple syrup is worth. And also how fickle the industry is. I know people who
Starting point is 00:38:05 tap trees to make their own syrup and it really depends on when that spring hits. Do you think most Americans even know that you gotta tap a tree to get that shit out there? You gotta milk a tree. You gotta milk that tree boob to get the syrup. It's something that requires a lot of patience but again if they if they were more sophisticated, I think they could have gotten away with it for longer. I'd frankly be more on board with it if there hadn't have been so many people who were following the rules and were ultimately punished by the crime. Like if they were just stealing from like, from the Federation, I'd be fine with that.
Starting point is 00:38:41 That's okay. Go for it. I also love that they really did assemble a team of randos and they just trusted one another until the second someone questioned what was happening and they all turned so fast. There's no solidarity here. This is nothing like Ocean's Eleven. No honor amongst thieves, Haggy. No honor amongst thieves. We know this. You know what? The TV show should be Oceans Eleven, but with
Starting point is 00:39:06 syrup. That's what I want this show to be. I want them to correct the mistakes that these people made. Well, my hope is that our friends at Amazon are listening to this and are taking our notes seriously. Yeah, it doesn't sit right with me that they were so disloyal to one another. That's the biggest crime. That's the thing you're upset about? Yeah, they should have been friends. Okay, well, it's nice that you're ending this in the most Canadian way possible. Now that's just bat, that's just dishonorable,
Starting point is 00:39:34 if you ask me, it's not polite. Yeah, one of the biggest issues in this case was the impoliteness. If you like scam flincers, you can listen to every episode early and ad free right now by joining Wondry Plus in the Wondry app or on Apple podcasts. Prime members can listen ad free on Amazon Music. Before you go, tell us about yourself by filling out a short survey at Wondry.com slash survey. This is The Great Syrup Swindle. I'm Saatchi Cole.
Starting point is 00:40:07 And I'm Sarah Hagge. If you have a tip for us on a story that you think we should cover, please email us at scamfluencers at wonderu.com. We use many sources in our research. A few that were particularly helpful were Bloomberg's The Great Canadian Maple Syrup Heist by Brandon Borel, Vanity Fair's Inside Quebec's Great Multi-Million Dollar Syrup Heist by Rich Cohen, and the maple syrup heist episode of the Netflix docu-series Dirty Money. Gabrielle Girolet wrote this episode.
Starting point is 00:40:36 Additional writing by us, Sachi Cole and Sarah Hagge. Our senior producer is Jen Swan. Our producer is John Reed. Our associate producers are Charlotte Miller and Lexi Peery. Our story editor and producer is Sarah Enni. Eric Thurm is our story editor. Sound design is by Ryan Podesta. Fact checking by Will Tavlin.
Starting point is 00:40:53 Additional audio assistance provided by Adrian Tapia. Our music supervisor is Scaf Alaskez for Freeze On Sync. Desi Blaylock is our coordinating producer. Our managing producer is Matt Gantz and and our senior managing producer is Ryan Moore. Kate Young and Olivia Richard are our series producers. Our senior story editor is Rachel B. Doyle. Our senior producer is Ginny Bloom. Our executive producers are Janine Cornelow, Stephanie Jens,
Starting point is 00:41:17 Jenny Lauer Beckman, and Marshall Lully for Wondry. Behind the closed doors of government offices and military compounds, there are hidden stories and buried secrets from the darkest corners of history. From covert experiments pushing the boundaries of science to operations so secretive they were barely whispered about. Each week, unredacted, declassified mysteries, we pull back the curtain on these hidden histories. 100% true and verifiable stories that expose the shadowy underbelly of power.
Starting point is 00:41:54 Consider Operation Paperclip, where former Nazi scientists were brought to America after World War II, not as prisoners, but as assets to advance U.S. intelligence during the Cold War. These aren't just old conspiracy theories. They're thoroughly investigated accounts that reveal the uncomfortable truths still shaping our world today. The stories are real.
Starting point is 00:42:15 The secrets are shocking. Follow redacted, declassified mysteries with me, Luke Lamanna, on the Wondery app or wherever you get your podcasts. To listen ad-free, join Wondery Plus in the Wondery app.

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