Science Friday - Why do sports announcers talk like that?

Episode Date: June 19, 2026

If you watch sports, whether the recent NBA finals or the ongoing World Cup matches, you may have noticed that the athletes aren’t the only ones putting on a show. The announcers seem to be playing a beautiful game of their own, capturing the excitement and play-by-play of the game in a unique blend of sentence structure, elocution, and pitch. Linguists have even given this speech pattern a name: sports announcer talk. Sociolinguist and dialectologist Valerie Fridland joins Host Flora Lichtman to break down the patterns and rules of this register. Guest: Dr. Valerie Fridland is a professor of linguistics at the University of Nevada, Reno, and author of “Why We Talk Funny: The Real Story Behind Our Accents.” Other episodes you may enjoy: The Art And Science Of Trash Talk What The Sigma Is Algospeak? Transcripts for each episode are available within 1-3 days at sciencefriday.com. Subscribe to this podcast. Follow our show on Instagram, TikTok, Facebook, and Bluesky @scifri and sign up for our newsletters. Got a science question that’s keeping you up at night? Call us: 877-472-4374 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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strong. It's happening, Nix fans. It's happening. It's been 53 years. But for this moment, it was well worth it. Enjoy it, Nick's fan, signed, sealed, and delivered your 2026 New York Nix. The sentence structure, the elocution, the pitch, the patois, the announcers seem to be playing a beautiful game of their own. And it turns out there are rules to this register. Linguists have studied it and even given the speech pattern its own name, sports announcer talk. Here to break it down is sociolinguist and dialectologist Dr. Valerie Friedland from the University of Nevada, Reno. Valerie, welcome to Science Friday. Well, thank you. And such a fun topic. I'm so excited to talk about it. I'm obsessed. I'm just obsessed by it. Okay. So the way sports announcers talk has actually been studied? It has. Yes, you know, it's actually been studied for about 35 years. The first real study of sports announcer register was done by a linguist named Charles Ferguson and his students, which was published in 1983. And I remember reading it in grad school and,

finding it really entertaining then, and it still holds up to this day. So break it down for me. What are the conventions of sports announcer talk? There are two different sort of areas that we look at when we look at sports announcer talk, and it turns out to be really, really unique and very different than our everyday casual talk. He found that there were a lot of omissions and simplifications and reductions. And the example you played, you could hear it.

They just sort of use, you know, basket. and shots and counts. They don't really use full sentences a lot of the time, especially when they're doing play-by-play action. There's a little more of the fullness when you have the color commentary and explaining things about players and their backstories. But generally, when you're reporting and narrating the action, it has to be short because it has to be quick. They also do things like... Wait, so let's just spend one more second on a mission. So they don't have verbs and subjects. How does it play out? Give me a couple more examples. Sure. A lot of times, it's the subjects that are deleted because you either know who they're talking about or they'll

characterize it later, but it's really the focus on the action. So it would be something like Smith to Johnson, which admits pretty much anything about what's happening except where the action was played, right? But if you're in basketball, you're assuming that meant the ball went from Smith to Johnson. So a lot of it relies on the background knowledge of listeners. Or another good example would be Banks the free throw, which would be, again, a subject omission, but also a verb in some cases. So a lot of times the is verb is what we find deleted. So they just don't even bother with is because you don't really need it. And you're talking fast and you need to get the information out there. Another thing you find a lot of that's really not found in normal speech

because we would sound like Yoda is inverted speech. So where you invert the word order. And that's where you basically say the action before the person doing the action. So that would be something like a foul on Wembe when you would say Wembe was fouled normally or it would be something like a rebound by towns. Again, you don't talk that way when you're in everyday speech. You would say towns had a rebound. But we do this a lot in sports announcer talk. We see this in all sorts of different sports. That seems to be one of the really unique characteristics of that genre and makes it very recognizable because it's so different than the way we talk every day. We don't invert our speech like that unless we're Yoda. And, okay, is this basically like the action is first? There are probably two reasons. One is the action is the

important part, right? You need to describe, if you're a sports announcer, one of your big jobs is describing what's happening. And so the action takes center stage. And so the action takes center, But the other thing is sometimes in our brains, it takes a while to process how to put everything together. And when you're following the ball and you're reporting on where the ball is going, you're going to be thinking about the action. That will be the first thing your brain is processing. And then it takes a minute to figure out, well, who's doing that action? So we actually think it's because they need a little bit of a lag to figure out, well, okay, I followed the ball. I know what's happening with it. But who was doing it? But it also kind of builds suspense.

and makes it more exciting. So it seems to be a two-way street in terms of what it's doing there. What about the pitch or the musicality? Like, I feel like there is a tempo and a sort of sing-songyness to sports announcer talk. Absolutely. So that's the second area that studies have focused on. And in Ferguson's day, they couldn't really study that because they didn't have the kind of acoustic computational measurements we have today. But now a lot of the more recent work on sports announcer talk, really focuses on what's called the prosody or the rhythm of that speech. And so it's really based on pretty much three things, which is the pitch patterns, the pacing, and the loudness a lot of times. So what we find is this buildup in a play-by-play accounting of something. So if you're following the action, the ball's going down the court,

and they're about to get into the zone, what you're going to hear is they started a slower tone in a sort of low pitch. And then every phrase unit where they're describing some play gets slightly higher in pitch, slightly faster in articulation, fewer pauses as you get to it until finally you score. Right? So that's exactly what you hear. And in fact, a study that was done. And this one was on soccer.

A lot of the studies have been out in soccer, but they find sort of the same kinds of things elsewhere, found that when an announcer announces what they called the climax moment, which is, you know, the goal being scored or the basket making it, that the commentators, and this was men that they studied, actually went to a 400 hertz pitch range, which is astronomically high and something we don't talk in normally. So the average pitch of a male voice is about 100 to 150 hertz. So you're talking about a 250 hertz climb to, you know, make sure you're bringing that action to the full. There are a lot of studies that say, suggest that low pitch, particular in the males, is more attractive and heard as more socially

dominant and more physical. So it's actually a very unusual thing to find men speaking at such a high pitch. And so one other study looked at their body movements and their mouth when they were doing it, how they offset the sort of femininity associated with such a high pitch. And they found that instead of just doing the high pitch, they often do the high pitch with a bigger body movement. So they're like flinging their arms out and they're making their shoulders really broad. And they're opening their mouth really wide, probably to offset the more feminine associations with that high pitch. And the other thing they do is once they get to that goal, not only do they go to a higher pitch, but they slow down that very fast articulation rate, and they'll often elongate the vowels.

Right? So that's the very recognizable tempo and buildup that we get with sports announcing. Well, we have a clip of this actually from the World Cup, which is where, of course, you know, hundreds of millions of people are also hearing sports announcers right now. Let's hear it. I love it. Yeah, so you can hear it. And that's actually called the goal roar. In the studies that have been done, it's when a goal is scored, it's called the goal

roar, that high hype. There's a name for this? There is a name for it. Yes. You know, we linguists like to come up with. fancy names for everything. So that's the goal roar. You know, we played a clip earlier from Monica McNutt. She's one of the next announcers. Soak it up, New York. This team continues to be and demonstrate that they are a team of destiny.

It's been two years of the phrase, we will find a way. And man, add more history to the books. So she's playing more of the sports analyst. role there. But I also feel like she brings a different, you know, a different style. And I wonder how these registers evolve and can they evolve. They absolutely can. And one thing that we have seen is that certain announcers can be very influential on the future of announcing in that sport. A German linguist by the name of Mueller did a study in the early 2000s of German commentating. And they tend to use a faster speech rate than the English commentators who tend to use simpler sentences than the German commentators and be more sort of, you know, variable and excitable in the way

they report sports. And he found that that was actually probably because of a single commentator that was very, very popular in Germany who had a very subdued style that was really influential because people adored him. And that caused sort of the style to become. more subdued over time. So I think it's absolutely the case that when we have an iconic sports announcer that becomes very influential, people model themselves off of that commentator and they can end up shifting the form itself. Wow. Okay. Well, Zoom out with me, Valerie. Why do linguists care about documenting registers like sports announcer talk? What's the big picture? You know, I think the thing that people forget is registers are part of everyday life and everything we do. And

When we hear someone talk, we often know a lot about them by the register they use. And so we're not studying sports announcer talk just because it's cool, but it is. We're actually, it's a fun thing, right? But it's really just a form of understanding the way that language works to fit the needs of speakers. Based on not just who we are, so where we're born, that determines the way we talk, but how we live actually alters the fundamental ways that we interact and that alters the way we talk. So, you know, we recognize the way that doctors sound. We recognize the way that lawyer sound.

We also recognize the way that young people sound. These are all forms of registers. And you can learn a lot about how language changes over time and what makes it change by specific sort of deep dives into types of registers. So it gives us more information more generally about the way that language works and how it interacts with social life. Valerie, you have to come back and talk to us about scientist register. Oh, I'd love to do that, yes.

We can just have a whole day on register. And I would be here for it. Thank you so much for joining us today. Absolutely. It was a blast. Dr. Valerie Friedland, professor of linguistics at the University of Nevada, Reno, and author of Why We Talk Funny, the real story behind our accents. This episode was produced by D. Peter Schmidt.

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