Screaming in the Cloud - A Beginner's Guide to Surviving AWS re:Invent with Chris Hill

Episode Date: March 7, 2024

Corey Quinn is joined by HumblePod CEO Chris Hill to dissect Chris's debut experience at AWS re:Invent. Together, they tackle the challenges of attending one of the biggest conferences in the... IT industry, discussing its immense reach, logistical hurdles, and invaluable insights for anyone considering attending in the future. Beyond the event itself, Chris provides an intimate glimpse into the crucial behind-the-scenes efforts involved in producing exceptional content amid the chaos of AWS re:Invent, emphasizing the importance of kindness, professionalism, and superior audio quality. Discover how partnering with an experienced podcast production team can elevate any content to new heights of polish and engagement.Full Description / Show Notes(00:00) - Introduction to the Episode(01:25) - Chris's First Impressions of AWS re:Invent(02:09) - The Surprising Scale of AWS re:Invent(04:13) - Lessons Learned and Things Chris Would Do Differently at Future AWS re:Invent Events(07:52) - Balancing Content Creation, Networking, and Professionalism Under Stress(13:42) - Chris and Corey’s Humorous Encounters with Security While Filming at AWS re:Invent(15:35) - Exploring AWS Services and Billing Surprises(21:12) - Significance of Professional Podcast Production(25:04) - Closing Thoughts & HumblePod Contact Information(26:19) - Closing ThoughtsAbout Chris:Chris Hill is a Knoxville, TN native and owner of the podcast production company, HumblePod. He helps his customers create, develop, and produce podcasts and is working with clients in Knoxville as well as startups and entrepreneurs across the United States, Silicon Valley, and the world.In addition to producing podcasts for nationally-recognized thought leaders, Chris is the co-host and producer of the award-winning Our Humble Beer Podcast. He also lectures at the University of Tennessee, where he leads non-credit courses on podcasts and marketing.  He received his undergraduate degree in business at the University of Tennessee at Chattanooga where he majored in Marketing & Entrepreneurship, and he later received his MBA from King University. Chris currently serves his community as the President of the American Marketing Association in Knoxville. In his spare time, he enjoys hanging out with the local craft beer community, international travel, exploring the great outdoors, and his many creative pursuits.Links:HumblePod: https://www.humblepod.com/Twitter: https://twitter.com/HumblePod LinkedIn: https://www.linkedin.com/in/chrisdhill1/ TikTok: https://www.tiktok.com/@thechristopholiesWBTB TikTok: https://www.tiktok.com/@webuiltthisbrand HumblePod IG: https://www.instagram.com/humblepod/?hl=en 

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Discussion (0)
Starting point is 00:00:00 That's the important part about this too, is making sure that we help get the information you want to convey to the audience out there. So everything that we do is focused around making sure that, yeah, we have some funny elements to it, but also that we provide you all with informative information, provide the audience with informative information as we go. Welcome to Screaming in the Cloud. I'm Corey Quinn. One of the core tenets of being a decent human being when you employ people is treating your employees super well. That sort of leads to the question, then, who can you possibly mistreat? The correct answer is, of course, your vendors. Joining me today is Chris Hill, who I treated in the worst possible way late last year by making him attend AWS reInvent with me. Chris, how are you doing?
Starting point is 00:00:56 I'm alive. Magically, amazingly. I'm very glad. Oso makes it easy for developers to build authorization into their applications. With Oso, you can model, extend, and enforce your authorization as your applications scale. Organizations like Intercom, Headway Product Board, and PagerDuty have migrated to Oso to build fine-grained authorization backed by a highly available and performance service. Check out Oso today at osohq.com. That's O-S-O-H-q.com. Two and a half months later, we're finally ready to go ahead and have this conversation. My voice is mostly back to normal. So yeah, that was an experience, but rather than telling you what it was like, why don't you tell me? I've been going to these things since 2018, so I'm curious to know what your take on it was, having been in the orbit of it with all the
Starting point is 00:01:46 production nonsense that we've done in years past. But this time you were there in person for the first time. Tell us about it. It was wild. I've been to some other conferences in Las Vegas before, so I have a little bit of a feel for it, but nothing on the scale of reInvent. I went to, and your audience may not know this group, but the National Sports Forum. I went there several years ago and it was really fun, but it was a very small, intimate gathering by comparison. I don't know what I had in mind, but I thought, oh, this won't be too bad. And when we got there, it was just insanity from day one. Just the pace that we had to keep for production shooting with you. And then also like getting in and going to the event on the showroom floor, things like that.
Starting point is 00:02:30 It was quite wild. So yeah, it was mind boggling. The scale and everything of the show was just kind of wild to me. Something that I keep forgetting every time I'm there is that I camp out at the Venetian for the entire week. I have to sort of force myself to go outside for things. And yeah, you and I scrambled around throughout the various parts of Las Vegas on the weekend beforehand, getting a bunch of shots of me
Starting point is 00:02:54 falling out of a car and whatnot. And that was great. But I'm curious, did you get to go to any of the other venues? Because I always lose sight of the fact that, oh, right, this isn't in just one hotel casino thing. It's in six or seven. I didn't get to see the other stuff at all. Did you? I did not. No, we were we were either running footage back to our hotel, which we had made the
Starting point is 00:03:17 wonderful decision to stay in the hotel, which we thought was adjacent to you guys and ended up being a little further away than we had initially planned. So we were either running there or we were shooting with you on site or somewhere off site. I saw a lot in between running back and forth. I mean, Vegas is intended to get you lost, intended to get you sucked into a casino, right? There was a lot of getting lost and getting confused,
Starting point is 00:03:40 especially early in the week as we found our bearings, but I didn't really have the chance to see a whole lot else just given the insanity of the event. It's the reason that when Mike and I first became business partners and we were talking about the idea, I dragged him to reinvent with me because I knew that without being there and experiencing it yourself, you'll hear the various tips that I tend to give people like, oh, make sure you stay at the actual resort casino that you're going to be spending the most of your time in. Otherwise, it sounds like a nice to have.
Starting point is 00:04:13 And then the first time people go, they generally don't. And oh, they're close on the map, but that's a 45 minute walk to get across the street. What's the deal with that? And I knew that if I didn't have Mike there from the beginning to see what it was like, he was going to ask me to do things that were frankly ridiculous.
Starting point is 00:04:31 And like, I don't understand why you just aren't willing to pop across the street for a 10 minute meeting. It's because that takes two hours, but no one believes it until they go there and live through it. So I have to ask, if I can arm twist you into doing it again this year, what would you do differently based upon how you found it last year? I mean, the obvious is stay at the Venetian, like being, being separate from you guys from a
Starting point is 00:04:56 production standpoint was a big challenge. And I think there were, there were some logistical things there. I think we, we know to do it differently this year, but anything that looks close is not as close as it seems. Like this year, but anything that looks close is not as close as it seems. Like you said, the weird thing for me is like, we've been doing this for you guys for years. We've been doing all the production, but I've always done it from my home studio. The one you, for those watching, see me in today, this lovely studio here at home. But for the most part, the production has been done remotely. And so there was kind of the surreal experience. That was one of this surreal experience.
Starting point is 00:05:25 That was one of the things for my first time as I'm thinking through it, like that was really wild was that I had seen footage, countless hours of footage from you and from other people on your team that have filmed at that location. And then to actually be there just felt like, oh, I know this already. Like I've seen Corey walk these halls in his videos. And yeah, it was just kind of a surreal all around feeling. But yeah, I would definitely say logistics wise, be in the same location as you guys was the biggest thing. And then probably getting a better lay of the land. I thought we did a good job of it, but I think doing more of an actual tour of Vegas when we get in town and make sure we know where everywhere we're going
Starting point is 00:06:04 before we go there. I think that would probably have helped too, but you know, lessons learned. I've got to warn you, the canal shops in the Palazzo and the Venetian, I have been going to reinvent again since 2018. I still get turned around and lost hopelessly in that space every freaking time. And let's be clear. It's not solely because I'm bad with directions. It's because these places are explicitly designed to be more or less the Hotel California. People get in and wander around, and the longer they do that, the more likely they are to spend money on things. And there's a whole psychology working against you in these moments. But there's a sense of scale to it that I didn't
Starting point is 00:06:41 really appreciate until I'd been doing this for a while. And the first year I went while wearing an Apple watch or something like that, it was, wow, I walked how many steps that day? It was that it felt ridiculous. Just I would. And I'm sure like before that, you would ask me to upload a video. Great. Let me go back to my hotel room and do that for you. And an hour would go by and you'd think I was just, you know, faffing around.
Starting point is 00:07:01 Nope. It took me that long to get there. And then probably another twice that for the crappy Internet in the hotel to wind up uploading Nope. It took me that long to get there. And then probably another twice that for the crappy internet in the hotel to wind up uploading the video. But that's neither here nor there. I wanted you to be the person there to upload the video, hold the flashlight, et cetera, et cetera, et cetera. The 2021 mid-pandemic was the worst one for me just because I had to do it all myself. I had no one else there with me. I'm doing it all with a selfie stick and crappy internet because that was the year the Wi-Fi didn't work and all kinds of other nonsense where I'm
Starting point is 00:07:29 just chasing my own tail uphill and down dale. And I just laid in a bag afterwards and breathed into it for like the next three weeks. I was useless until at least the new year. Some would say I was useless until at least 2025, but that's a separate argument. Yeah, I would say I remember the flashbacks on my side of that of just like, Corey, we need this from you. Hey, where are you on this? Like a lot of that was like, like I have a lot more perspective and a lot more empathy for that having been there, done that and dealt with all that. I will say like there's a huge advantage to being physically there with you because we
Starting point is 00:08:04 don't have to upload things. I just put it onto a drive and hand it to my editor and we keep running. So, so there were a lot of good things there, but yeah, I remember getting lost with you actually in, um, in that Palazzo area when we were out there. So yeah, it's, you're, you're not wrong. It is the hotel California. It's also always worth noting that the best plans are always going to go awry when it comes to these things with scheduling and the rest. Like, okay, you're supposed to be here for a shoot. Where are you? It's like, yeah, hang on.
Starting point is 00:08:30 I'm getting the snot kicked out of me by the managed Nat Gateway pricing team in an alley. I'll be back as soon as the blood stops flowing. It'll be great. There's always these things that pop up emergently. And you don't want to wind up cutting off great conversations just to go and check a box. I mean, there's some things you have to, if you're giving a talk, it really does behoove you to be there on time. But if it's, oh yeah, I'm going to go, I have to go meet someone for a cup of coffee. Well, text them and say, yeah, I'm running 10 minutes late. Like that, that is a
Starting point is 00:08:59 reasonable thing to do. What I've never been a huge fan of is people texting you five minutes afterwards saying, oh, I'm still 20 minutes away away you could have said this a while ago like you don't like i think you're somehow hoping like it's the very last minute that you can bend physics generally speaking you can't well and i think that's also one of the hard things too because i can remember one of the shots that we had to do in front of the sphere i was was like, oh, I'm right there. I'll be there like five minutes and then realized, oh no, I still have to go down through the Venetian to get to this thing. And it's bigger than it looks like on the pictures and whatnot. Like, oh, I'm on the sphere. I'm on the wrong side of it. How long could it possibly take to walk around the outside?
Starting point is 00:09:39 Longer than you'd think. Yeah, it is. It's like a reverse TARDIS. It's bigger on the outside than it is on the end. Oh, absolutely. And I find, too, this is my own personal failure mode where I am caught up in so many different threads that I'm running mentally
Starting point is 00:09:55 in terms of I'm working on this thing. I have to prepare some stuff for this other thing. OK, we do the video shoot now. Great. And I worry that like some things start to get dropped among them,
Starting point is 00:10:04 at least in my case, feel like there are a lot of the social niceties. Like I joked at the beginning of this episode, like, oh yeah, just beat the crap out of your vendors. But no, don't do that. Don't be unpleasant to the people who make your business work on some level. Otherwise, heck for all I know,
Starting point is 00:10:19 like the video, a thumbnail of a given episode or video, it was me mid sneeze. That'd be great. It's the, yeah, check out what this jack wagon wants. We're going to just mess with this color balance. a thumbnail of a given episode or video. So it was me mid sneeze. That'd be great. It's the, yeah, check out what this jack wagon wants. Like we're going to just mess with his color balance.
Starting point is 00:10:30 It'll be glorious. And by glorious, we mean for us and for no one else. It's, it's not just the self-serving thing. It's be a decent person. And I worry that with all the stress and the planning and the rest, I find that my, my usual efforts to be extraordinarily polite and if not that
Starting point is 00:10:46 baseline civil start to erode. I don't love what that says about me. I mean, it's a tough thing. You know, you're there to network, connect with people. And then you've also got this added pressure of, hey, we need to create this content to make sure that the Screaming in the Cloud audience, last week in AWS audience has the content to understand what's going on at this event and gets entertained at the same time. So yeah, you're being pulled two different directions, the time it takes to do that. And then on top of that, our team,
Starting point is 00:11:13 the time it takes us at night to get through it. Talking about beating up, I mean, we were up until 3 a.m. several nights in a row trying to get things out and done and produced for you guys. But that's part of it. This is part of what we do. And, you know, we're talking through, okay, how do we make this more efficient for next year? And what can we do to make this easier on everybody already on our side? Because, you know, we understand that coming into an event like this, we're just going to be running and gunning the whole time.
Starting point is 00:11:38 But there's definitely an element to where it's like, if we can make this better on everybody, how do we do that? I'd love to know. No one is excited by the prospect of building permissions, except for the people at Oso. With Oso's authorization as a service, you have building blocks for basic permissions patterns like RBAC, REBAC, ABAC, and the ability to extend to more fine-grained authorization as your applications evolve. Build a centralized authorization service that helps your developers build and deploy new features quickly. Check out Oso today at osohq.com.
Starting point is 00:12:13 Again, that's O-S-O-H-Q dot com. We always do a retro that's relatively well-produced every year to figure out, okay, what are we going to do next year? And there are some things I think get dropped by the wayside throughout the year because it feels less urgent. Like, it was really planned this in June. June rolls around. Yeah, I'm not really in the mood to think about that this week.
Starting point is 00:12:32 And suddenly it's October and oh crap. I think we've gotten better about that, but not perfect. I think that there's a, there's also the challenge, of course, is people tend to assume that I have a list of everything that AWS is about to announce or drop. Last year, I think I had two, maybe three things that I knew were coming out of dozens. And I was learning about them at the same time that everyone else was. So we don't know what's going to happen. We don't know, is Adam Solipski going to get on stage and do the Andy Jassy style, one giant breath, and then renounce 200 enhancements
Starting point is 00:13:11 over the course of 45 minutes and then need oxygen? Or is he going to, you know, be Adam Solipski and he's going to talk in circles around a few things for a while, the usual tropes of what Amazon loves to talk about, Gen AI this year, and then announce a couple of things and then everything else gets metered out throughout the week. Well, it turns out the last couple of years, the second one, but you always have to have contingency plans.
Starting point is 00:13:35 What if, what if, what if? Because otherwise standing there in front of the camera, I got nothing is not usually compelling and neither is, well, I I'm committed to be on camera for this long. So it's time for me to waste everybody's time. And the jokes are good.
Starting point is 00:13:50 Don't get me wrong, but that's not the only reason people listen to this. So the people's time is valuable and just stand up comedy by itself does not deliver the value people expect from a professional event like this, not to devalue standup comedy, mind you. No, and I mean, that's the important part about this too, is making sure that we help get the information you want to convey to the audience out there. So everything that we do is focused around making sure that,
Starting point is 00:14:16 yeah, we have some funny elements to it, but also that we provide you all with informative information, provide the audience with informative information as we go. So, yeah, but yeah, it's definitely a balancing act. I remember walking with you through the, what would you call it, the conference room floor? I don't know why I'm thinking conference room floor. Expo hall, expo hall. That's the word I'm looking for. By the breakout sessions over in the Venetian where they wind up deviating off into the EBCs and the standup sessions and the rest. I like doing that in the middle of the night. We were
Starting point is 00:14:44 recording some B-roll and a couple of times we had security guards come over and look at us strangely like are you trying to sabotage things it's like no if we were doing that we'd be on the keynote talking about generative ai security guards were definitely a fun topic of discussion i don't know that we want to complain too much about them um because they're probably listening kidding no no they were great they were very nice the problem is is that they've been given instructions and in many cases make absolutely no sense. Like, for example, we were doing a couple outside shots at one point at a casino and they were like, I'm sorry, you can't do that with your DSLR, your large camera. You said, okay, but could I use an
Starting point is 00:15:18 iPhone? Absolutely. And I'm not a big photography nerd. I understand that DSLR is objectively better in a number of ways, but iPhones still shoot 4K video. So it's really a meaning without distinction. You'll get a better production quality from a full-on professional camera rig, but you're just going to get something perfectly serviceable off the phone in your pocket. So what exactly is the point of that distinction?
Starting point is 00:15:44 And they had no idea, but again, we don't want to get beaten up by large people with no neck. So of course is the point of that distinction? And they had no idea. But again, we don't want to get beaten up by large people with no neck. So of course, we're going to do what they're doing. We're not there to make their lives more difficult, honey. But it was fun having to figure out where the line is. It was definitely fun towing the line there. Yeah. And I definitely was a little bewildered when they were like, oh, yeah, you could do that. But you just you just can't use that camera. And I was like, oh, OK. All right. We'll get the same shot.
Starting point is 00:16:07 Thank you. And they even laughed when you ran by and we did that shot. Well, also face planted the door. I don't think they expected that to happen. It was good. It was good. Remember, for a lot of us, too, I'm wearing that ridiculous race suit with last week in AWS and blazoned on it.
Starting point is 00:16:22 Like, oh, are you here for a oh, are you here for the race? Like, no, why? It was great. I love playing games like that with people. It was fun. It was neat getting a lot of those shots and exploring a lot of those things. But I have to ask, back to the substantive part
Starting point is 00:16:36 of the conference itself, going into it, how much did you know about what AWS does and what did you take away? I mean, I understand AWS quite a bit from working with you all these years. I still feel like on I mean, I understand AWS quite a bit from working with you all these years. I still feel like on some levels I have a surface knowledge just because, you know, there's a lot that we have to do on the technical side and my focus can be elsewhere from time to time. So say we all. There's a spot of AWS for every person on this planet where they feel that
Starting point is 00:17:01 way. Yeah. But I mean, I've definitely started to delve into it. I mean, from my perspective in the media side, like seeing some of the media production work that they're starting to do, the stuff in the cloud and processing and stuff like that. I'm just dreaming of the day when reInvent, we can just put stuff into the cloud and have it processed there just as seamlessly as some of the stuff that they were showing us. They claim you can with things like a lot of their elemental stuff and a lot of their media side services as well. The problem that I've always had with those services is I look at them. And first, it presupposes that your editorial team has a existing suite of tools that happen to be what AWS provides, because if not, you're going to have a bad time. And the economics have always scared me away because I tend to think of it in terms of, OK, then we're going to wind up giving this
Starting point is 00:17:48 to everyone who comes by and that those egress prices will go bankrupt before lunchtime. Yeah, in practice, we wouldn't do that. We just take it out once. The pricing is OK, but for something like this, budget's not really the limiting factor. The amount of footage we have vis-a-vis the period of time we're doing it in, we're not going to break the bank on that. It comes down to a pure capability story. But getting some of these things implemented for a production team takes a lot of time and effort and work. And you folks already have tools that you use and are not super likely to want to retrain everyone on the new stuff. No, I mean, that's a big part of it.
Starting point is 00:18:25 Like having to retrain people. Then also, you know, looking at costs and stuff, this is where I would say I've had the most quintessential AWS experience. I opened an AWS account. I think you had said at one point, hey, Chris, there's this media thing that AWS is doing. You should check it out. So I spun up a server.
Starting point is 00:18:40 I started looking into it. And about a month or two later, I started getting a $35 bill. And I was like, where is this coming from? And I had to go and dig in. And they were like, oh yeah, there was a hidden charge somewhere that I didn't know about. I thought it was all free. $35 sounds close to NatGateway instance hour for the month. Or you left an instance running. Either way, could go either one on that one. I think I did. I managed to isolate it and get rid of it. but it was hilarious to me because I was like, I need to tell Corey about this at some point.
Starting point is 00:19:07 So there you go. Well, the annoying part for most people is not the $35 a month because that's okay. I should figure out what that is and stomp it out. It's people I know who are getting dinged for what, 20 cents here and there every month. Like, you know, it's annoying,
Starting point is 00:19:22 but not annoying enough that I'm going to spend five minutes to go in to figure out what the hell's causing it and turn every month. Like, you know, it's annoying, but not annoying enough that I'm going to spend five minutes to go in to figure out what the hell's causing it and turn it off. I just, that's the tax I'm going about my business. And people have asked
Starting point is 00:19:32 in varying degrees of sincerity of, you think that's where a lot of AWS's money comes from? Okay, assume hypothetically that they have two million accounts like that, each one being charged an average of a dollar. Yeah, I don't think $2 million a month
Starting point is 00:19:46 is going to be where AWS is making the, what, nearly $100 billion a year that it's generating. Yeah, I have a really hard time seeing my way clear to that. And I don't think this is intentional. Truly, I don't. I don't think that that is something that they set out to do. I just think that it is hard to give an almost $2 trillion company the benefit of the doubt.
Starting point is 00:20:07 So anytime they do anything at this point in time, it's hard not to view it through the worst lens imaginable of, all right, how are they out there trying to screw people over to boost their own margins? And I don't think that there's a concerted effort to do it. Frankly, I don't think they have the organizational capacity to do anything like that. They have too many people going in too many different directions for it to ever be viable. But it feels like there's a conspiracy. In reality, the answer is always far simpler and less exciting.
Starting point is 00:20:33 Oh, yeah. I mean, and I think that's the way it is in a lot of cases with a lot of things. But like with this specifically, like I know it's just me not being knowledgeable, getting in there, toying around and realizing, oh, I turned something on that I didn't mean to. So yeah, I don't have any hard feelings towards AWS for that. It's the weird stuff that annoys me. Like when they start charging for a thing six months after I turned it off, that drove me up a wall. There are countless times where I'll leave something running and, oh yeah, I forgot to turn that off. A few days later, alarm goes off. That just cost me 40 bucks. Well, that's on me. I should have known better on those
Starting point is 00:21:05 things. I don't kick up a fuss and whine when I make mistakes. I think that there are times where it's worth making the argument when it feels like there is almost a concerted effort to avoid people from noticing these things. But it's all a hard problem. And it's not where you're going to be able to spend all your innovation energy if you're AWS. I mean, the only somewhat recurring challenge I've had with you folks, and again, it's one of those things that I think a lot of folks wish they had this problem where, okay, Chris, we have now spent cumulatively six hours on getting this sound profile for this microphone and my voice dialed in. are we at a point of diminishing returns or is this good enough? Remembering that we're not here to, you know,
Starting point is 00:21:49 record a Grammy-winning album. We're here to basically take my extemporaneous shitposting just thoughts about whatever it is that Cloud has done this week. And is this sufficient to the task? And you almost have to like shake yourself out. Oh, yeah, right. We're not doing this for,
Starting point is 00:22:03 this is not the Audiophiles podcast. And again, I sound incredible. I get complimented on it all the time. But at some point, it's like, OK, this is good enough for for use. I remember historically, I had another podcasting company I was working with in the very early days, and they had no recommendations whatsoever. So I was scraping through the Internet. And then there was a second team that was great. They just kept changing the recommendations every two weeks. So it's like, okay, I'm now four generations in. Brought you in was, okay, here's what I want. Here's the budget I'm looking at here. Tell me what to get. And it was, I'm still weirded out because what, four or five years in,
Starting point is 00:22:41 I'm still using the same microphone? Like what? Are those gonna throw this in the trash and replace it with three more by now there's a new one on the shiny website isn't that going to be better yes it microphone from the 70s not so much i mean you're using a radio mic basically right now and i have a face for radio that's not necessarily that far apart with with what we do like i have a big focus on fixing things in pre. Basically, make sure that the tools that you're using, the assets that you're using, everything you're creating is ready to go once it's recorded as much as possible. That helps you be efficient when you need to get an episode out like AWS Morning Brief. I don't think it's any secret you record those on Friday afternoon, Eastern time for us, and then we put it through on the weekend. The fact that you have a good mic that sounds good, that just works when you plug it in and record means that our team can take it
Starting point is 00:23:38 and edit it a lot faster because otherwise we're cleaning up sound. We're trying to reduce plosives. We're doing all these things on the back end to do extra work. And sometimes it makes me sound even worse because we have to process it. And to speed it up, you have me now recording and you have for years into audition. So I assume you're just basically an Adobe stockholder, but okay, cool, whatever. And that it already gets there, laid out, ready to go, ready for mix down. I can have multiple takes, mark certain things. It's just easier for people to work with for tight turnarounds. For something
Starting point is 00:24:07 like this, where we'll do a recording, there's usually not intense time pressure to turn it around. It's like, I would like this episode to drop before my jokes at AWS's expense about their obsession with generative AI have aged too much. But other than that, it's going to be fine. We don't
Starting point is 00:24:23 need to have this instantaneous turnaround for this part of it. But other than that, it's going to be fine. We don't need to have this instantaneous turnaround for this part of it. But what happened last week in AWS, there's an implicit time limit on how long you can take to get that stuff out. Exactly. And so we want to make sure that it's captured well. So we're not saying, hey, Corey, that episode didn't come through. Hey, you know, that audio sounds terrible. Hey, you know, this needs to be fixed. Like we're doing everything possible to make that happen. And yeah, in the beginning we had to go through a bunch. We had to dial things in, but I mean, we're at a point now where we don't have to do much of anything. Stay with you for audition. I can see the waveform, which tells me real freaking quick. If I, you know, forgot to toggle the physical mute button on my desk, I might've
Starting point is 00:25:03 sent you a couple of empty tracks before we started using that. I think you might have. I think you might have. I can't recall, but I mean, if you did, we yelled at you and you got it done. You were always very polite about it. That's the important part. Professionally yelled at you, I should say.
Starting point is 00:25:17 Exactly. Now, sure, once I'm off the phone, you're like, oh yeah, guess what this ridiculous jackass did this week? I'm sure. But again, dealing in a professional context versus complaining to your spouse, different worlds entirely. Again, I know I say this to people a lot one-on-one,
Starting point is 00:25:33 but I should probably say it here where I can be quoted. I'd say out of context, except it really isn't. I am thrilled to pieces to be a HumblePod customer. I recommend you every time I get the opportunity to make a podcast production company recommendation, which is increasingly happening, especially since it seems like, wait, I'm a white guy. I should have a podcast. And sure enough, people are doing it. And you've had a number of folks come in who are now producing podcasts through you.
Starting point is 00:26:03 I get you are the right answer because there's so much stuff involved in a podcast that I don't have to think about. I only have the vaguest sense even exist. So happy customer, please put me on the website. Oh, we will. We'll we'll clip this out and uses a promo for us. Oh, my big, happy, jackass smile the whole time. That'd be great.
Starting point is 00:26:22 Everyone will love it. So if people want to learn more, where should they find you? Humblepod.com. That's the easiest place to find the business. We've got a lot of information on there. We even have a gear guide. Now, we do not have our video gear guide up yet. At some point in the future, I will get to that.
Starting point is 00:26:37 But we do have a audio gear guide where you can find, you know, whether you're doing solo at home or whether you want to do in-person recordings. I've got some setups there for people. And that was updated at the end of last year. So everything in there should be relatively up to date. You can always reach out to us with questions as well. We're on Twitter at HumblePod or X or whatever they're calling it these days. I'm just going to say Twitter, Twitter at HumblePod. And then you can find us even on TikTok now. You can find me at the Christopheles or Christopheles on Twitter, Instagram, pretty much anywhere online. We'll have those links in the show notes, of course, for you guys. But yeah, definitely come check us out.
Starting point is 00:27:15 We're happy to talk to anybody, even if you just want to bat around an idea with us. And you will, of course, put links to all of that into the show notes. People think I do that. My God, no, I have people for that now, don't you? Chris, thank you so much for taking the time to speak with me. I appreciate it. Absolutely, Corey. It's been a pleasure. Chris Hill, CEO of HumblePod. I'm cloud economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice. Whereas if you hated this episode, please leave a five-star review on your podcast platform of choice. Whereas if you hated this episode, please leave a five-star review on your podcast platform of choice, along with an angry, insulting comment that I'll never read because you probably forgot to plug your keyboard in like some sort of unprofessional jackass.

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