Screaming in the Cloud - Bespoke Cloud Contract Negotiation with Spencer Viernes
Episode Date: October 1, 2020About Spencer ViernesSpencer Viernes has been practicing law for over 15 years. His practice consists of local, national and international clients. He has advised clients regarding digital in...frastructure, including cloud infrastructure, data centers and telecommunications infrastructure, technology transactions, energy and natural resources, and economic development initiatives. Spencer has provided strategic guidance, both legal and practical, related to diverse geographic business and legal issues.With a practice that includes deals across almost most major continents, Spencer has a demonstrated track record of closing deals with a savvy business mind and a sharp legal perspective. He works side by side with business and project teams to drive results that benefit his clients in a meaningful way and allow room for mutual benefit that solidifies lasting successful business partnerships between otherwise opposing parties.Links Referenced:Â Vierness ESQ Website: http://www.viernesesq.com/Spencer Viernes Email: sviernes@viernesesq.comÂ
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Hello, and welcome to Screaming in the Cloud with your host, cloud economist Corey Quinn.
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Welcome to Screaming in the Cloud.
I'm Corey Quinn.
I'm joined this week by Spencer Viernes,
who is an attorney.
Not typically the sort of profession that we see a lot of on this show,
but one of the open secrets
of working with large cloud providers
is that a lot of companies have custom pricing deals and custom
commitments with all of them. But because those contracts are themselves bound by NDA, people
don't generally talk about them in public. Well, this is largely what Spencer does for a living.
Spencer, welcome to the show. Hey, thanks for having me on, Corey. I really appreciate it.
The pleasure is mine. There's always been this sense of if we talk at all about the fact that we have a custom deal with our cloud provider in place at all, they're going to come crashing through our windows and sue us to death.
That has not matched my experience of the reality of it, but there's definitely a chilling effect.
Have you found that companies are generally reticent in your experience to talk about
these things, or is this more of an engineering side affliction?
You know, I think it cuts both ways.
Certainly, if you look across the lawyer spectrum, and as you said, it's a bit of an open secret,
right?
Lawyers are happy to discuss that they can get a deal. Certainly,
the other side of that is they're never going to tell you who their client is and their professional
obligations that would limit them from doing so, right? So it becomes practical professional
knowledge that you can get more customized deals. And you'll find folks who will make it a benchmark
of their practice to identify that they are able to do those things. But the specifics are never things
that they're going to be willing to share in public. Exactly. Do you notice that there are
major differences between the different cloud providers as far as when it makes sense to begin
talking about custom deals, when it makes sense to reach out or just not even bother, get turned
down flat when companies get approached by their providers for these sorts of things?
You know, I wouldn't say that I recognize a ton of material differences in the way that
cloud providers might approach a customer or customers generally approach those individual
cloud providers.
I think one of the interesting things that,
and I don't think this is a secret either, but one of the interesting things that I've
recognized across my practice as a lawyer working with mid-market or startup enterprises and even
large multinational enterprises is the most telling indicator of when you're going to be
ready to approach or when somebody is going to be approaching you, whether it's a cloud provider or an enterprise approaching their service provider,
is going to be the economics. If you've got the specific bargaining leverage to go and approach
your cloud provider and there's enough of a potential loss to them for having lost a customer
as a result of not being able to engage in that level of flexibility, it certainly makes sense for them to come to the table. On the flip side, if you're a startup and you're trying
to get after a cloud provider and say, hey, I'd really like a deal on this, it's going to be a
lot tougher. The better or worse reality of business and contract negotiation is that as
much as we lawyers like to think that we can rule the
deal and we're these expert negotiators, it's the numbers that really run businesses. And at the end
of the day, those are the things that help guide whether a contract is going to be reasonable. And
certainly when you have these large organizations that are cloud providers, very seldom are they
going to engage in deals where they just do something that's economically unreasonable.
The business has to make sense regardless of what provider you're working with. You're never going to see a scenario where one provider, for example, data transfer, is going to offer a phenomenally
better discount than another provider for the same type of traffic. They all generally round
to the same baseline level, which in some cases is sort of strange because their retail pricing in many cases is nowhere near the same number, even though after negotiating for significant scale,
it does become effectively the same thing. It almost feels like it's a marketing problem in
some respects more so than it is a, well, don't bother talking to them. They're not going to
negotiate for anything. Right. I think that's true. The way that companies, and I actually don't think cloud
providers are that different from many other businesses in the way that they look at their
economics. Certainly there are complexities and the number of layers from varying service level
agreements for differing services or the economics that go into how those
individual services are rendered to a customer and then the consequent or resulting potential
flexibility and negotiating leverage that they might employ as they enter into some engagement
or come to the table to renegotiate something, those things can become more layered.
But at the end of the day, it's how do we make sure we maintain a specific margin?
And there are teams upon teams that try to identify what this is going to be.
And whoever comes to the table has a spectrum within which they can negotiate.
And that's what they do.
And that spectrum doesn't even open itself until you become level X so that they feel
like you're a big enough player that it makes sense for them to want to hold onto you because
then your customer lifetime value is exponentially greater than the initial startup that's just
getting free services, right?
Absolutely.
The strange way that I've seen this manifest in some of the negotiations I've been a part
of is it's almost always positioned as, oh, well,
the provider is investing in you. They love that term. We're making an investment by deigning to
give a discount, which feels like salesmanship and not particularly good salesmanship at that.
But there is an element of, yeah, in order to get larger discounts, there has to be more of
a commitment made either in terms of dollars spent or spiritually, if nothing else. None of
these providers want to find themselves in an undifferentiated race to the bottom, but the
realities of the market do in turn dictate that this is something that is going to have to be
competitive or there's no point in even having a conversation. Yeah, I think that's right. So I'll provide what I think is, I don't know if I'd say it's exactly an analog because cloud has moved forward into a place that co-location folks, that really has started to become consolidated
industry and a commoditized race to the bottom, right? And so many of those players, especially
the bigger ones, are really looking at how they can develop regions either for large enterprises
that have just such a large footprint that they don't really use cloud in the same way that the general use case would apply,
or they're trying to prep so that they can get one of these big cloud players to come in and say,
oh, great, you built a building, you built all the infrastructure, we'll occupy it.
I think that same thing may become true for cloud eventually. I don't know that it has hit that point exactly across every user type,
given the various services and software kind of add-ons that cloud providers can provide to
potential users. But I think you're absolutely right on how that potentially goes, because as
you start to see services become more and more similar and offer similar use cases and similar
performance metrics, you're right. It really does become kind of a race to the bottom. And then you
starting to look at, you know, to your earlier point, is it the marketing that gets people?
Because it can be really tough to get off of one cloud service and move on to another.
Oh, yeah. The idea of even if you approach this from a perspective of,
oh, we're only going to use the common services
between all of these providers so that we could migrate easily.
It never works out that way.
Cool.
How long is it going to take you to migrate those 18 petabytes of data
from one provider to another?
How long is it going to take you to repoint everything
and the basic assumptions of what provider you're in
that have been baked into your app?
In order to do that, there has to be a compelling story,
and that's usually not going to make a pure economic argument or even close to it.
So there has to be a strategic win for it.
Yeah, I think that's absolutely right.
There's a lot that goes into cloud services,
and once you start engaging in more than one service,
as we talked about before, the complexity just increases over time and unraveling
that can be really difficult. One thing that's around the top of everyone's mind these days
has been when you sign one of these contracts, it is almost always tied to a certain level of
committed spend over a period of time. Sometimes you pay up front in return for a small discount.
Other times it's just over the
course of various time spans. And there are different ways to structure that, but they all
distill down to, you will pay us X dollars over Y time period. When people were making those
projections during times that were not these uncertain times, I miss the more certain times
we used to live in without realizing it. Everything was up and to the right.
Of course, we're going to build in a bunch of growth.
Of course, we're going to be able to achieve those points.
Now, it turns out that in pandemic times, when suddenly 80% of your user traffic is evaporated, you're not going to hit that commit anymore.
And people are basically panicking in order to have conversations with cloud providers about, so what are you going to do for us?
And the response that I've seen, at least, has been scattershot at best so far.
Right. So I'll give an interesting example, especially during the pandemic time, right?
I spent a lot of time as a young lawyer in the great financial crisis between 2008 and 2012. And there were properties being foreclosed on. There were
tenants that couldn't make their rent payments. And these are commercial tenants. And so they
were going back to their landlords and saying, hey, we're not going to be able to do this. We
need some forbearance. You're right. I have not seen a significant amount of flexibility that would be similar
to this concept of forbearance in a real estate industry across the cloud industry.
I think even before you get to that, many of the IT professionals that I've done engagements with,
a lot of them think, you know, my IT spend is here and my expectation with cloud is that there's less than 5% of wasted expense.
I actually think that's underestimated to a significant degree, generally.
And then you add the pandemic in, and the delta there becomes really extreme.
That's part of the challenge, too, is that a lot of these providers have approached building things out from an original perspective of, okay, this is the cloud.
It's going to be on demand.
Use exactly what you're going to need and no more, and then turn it off when you're done.
Spoiler, no one ever turns anything off.
But when dealing with custom enterprise-scale negotiations, that is a much more bespoke, hands-on process.
And some companies, Google, tend to have challenges in
reaching out to the human level and negotiating these deals, whereas others have gotten much
better at speaking to enterprises or, in the case of Microsoft, have 40 years experience of doing
exactly that. But now that suddenly the same thing is hitting globally, everyone all at the same
time, it feels like whatever processes and systems all
of the large providers have put in place for handling these enterprise deals are getting
oversaturated enormously because it's not part of the normal negotiation cadence. It's everyone
all at once, all asking the same thing, and they can't deal with the sheer volume. Is that something
that you're seeing signs of yourself?
Or is your practice a little bit more removed from that?
I would say, on the one hand,
I think my practice is maybe a little bit more removed
from that sheer volume.
So I have a small boutique practice
that specializes on the digital infrastructure side,
everything from the construction negotiations
for developing an actual white box data center that might have cloud deployments in it to
helping people understand what their cloud agreements are actually saying and what that's
going to mean to them as they move forward and trying to translate that into what actual business people refer to as
real numbers. And so I probably haven't seen the same volume that some folks have, but I would say
from my experience with my own clients, I do know that there is a significant increased volume of
folks, even at the bespoke level saying, hey, we need to go back and talk about this. And generally, the in-house legal teams for these types of businesses, they're not really
staffed to handle people coming back and renegotiating really frequently.
They're really staffed to handle longer-term agreements and have templatized agreements
on the sales side, which is why you see so many click-throughs.
And so this is proving pretty difficult for them. And my understanding is that many of them are
having to look at their outside counsel, which gets really expensive really quick, and try to
see if there are other efficiencies like using outsourced talent or some type of automated
process to look at how you would
check this box or check that box, give in on this or hold firm on that. And I mean,
that's a tough process to implement really quickly, especially within a matter of months.
My suspicion is that most of them are still struggling just to figure out what their
policies are going to be even now after folks are already starting to bombard them with things.
It doesn't also help that the way that you deal with some vendors does not work with others.
For example, I've heard multiple stories now of purchasing departments reaching out to their top five largest IT vendors
or working down the list of, we, during these uncertain times, once again, pining for certain times,
we'd like to get a 20% discount off of what we're paying you.
And none of the cloud providers are budging on anything remotely approaching that.
Instead, it's, oh, just turn things off and then talk to us.
And people, there's always a giant pile of waste in various accounts.
During better times, it was always amusing to me watching people negotiate for months over a 2% or 3% difference, whereas they can save 15% to 20% just by turning a few things off that are no longer in use.
I digress.
It always seems like there's this weird misunderstanding and misalignment
between engineering and the rest of the business in these conversations.
Yeah, you know, large enterprises also struggle with this. They're certainly not immune to the disconnect between engineering
and ops folks and other strategy or, say, sales folks. And I use my own experience having been
in-house counsel for years with one of the large tech enterprises in the Bay Area.
One of the things that we had guys complain about all the time were you'd have folks who
were talking about hardware and nobody was talking about connectivity. You'd have folks
speaking about operations and execution, and then you'd have other folks on the coding or
developer side saying, well, you can't do what you're doing.
But they weren't talking at the same time.
And I don't think that's something that is specific to or unique to any one enterprise.
I think many enterprise clients that I've dealt with deal with those same challenges. certainly rears its ugly head as you start to look at implementing some type of renegotiation or
trying to get to addressing some of the issues that this unique kind of time in our history is
certainly creating. One of the strangest things is that no one seems to know what this is going to
do longer term for their business, what the even mid to short
term is.
Is this something that they should start planning for recovery in three months, six months,
one year, two years, 10 years?
And one of the big challenges is that in some cases, it seems that companies don't even
know the questions to ask of their providers.
Is that something that you have noticed increasing?
Or is it always, frankly, been a little bit of a,
the two companies tend to speak past each other and not often going in the right direction?
So with respect to some enterprises, certainly. So, you know, some of your large enterprise
clients that are really used to having bespoke agreements, right? Because they had bespoke
agreements with the co-location guys and they would would come back to the table, and they'd renegotiate every, I would say, at most every 36 months, because they'd probably end up seeing a new
deployment as they were growing in capacity if their business was moving along a very typical
trajectory. And so those companies are kind of used to this and used to going back to their
providers and saying, hey, we need this, hey, we need that. And they would do that with lots of different vendors.
And it's not to say that they were always fantastic at it, as we talked about before,
but they have some experience in doing this.
What I found even before the pandemic timeframe, and certainly now, is that there are so many,
and I would say mid-market companies, that it's hit or miss as to whether
they really fall economically in that zone where they were getting bespoke agreements
or they were getting a lot of flexibility from their providers.
The larger category of folks that are really struggling with this were the folks that they
heard the phrase digital transformation, but they didn't have the in-house expertise with which to create a
strategy and a plan for execution. And they also didn't really have the in-house expertise to know,
you know, who do I talk to? Do I talk to Corey Quinn? Do I talk to KPMG? Do I talk to Deloitte?
Can I even afford Deloitte and the
expense of their reports? And not to say that they're poor reports, but certainly they have a
lot of resources that they can throw at things. And so I think there's been a lot of confusion
around this that isn't necessarily specific to the pandemic, but is really indicative of a more significant desire for executives to move into a more digital existence,
but a lack of knowledge around how specifically they should do that
and whether they're actually choosing the right way to do that once they've made a decision.
That's increasingly something that I'm finding is less understood, at least in my experience,
with the smaller, more nimble, shall we say, startup companies that didn't exist five or
10 years ago versus the enterprise blue-chip style companies that have been around for
a century or so.
The latter has certain expectations of how an enterprise sales process is going to go,
and that, on some level, has been something the providers have all had to scramble to catch up to.
Whereas startups are basically making this up as we all collectively go along to some extent.
Where it's, oh, this is the contract you're going to give us?
It's fine.
You want me to sign it now?
Maybe you might want to read it first, just as a thought.
There's a maturity difference on some
level. Yeah, I think that's right. So I would say a classic example of your typical enterprise
customer that's been around for a while, I think insurance companies, hospitals, those guys,
they have internal departments that have been doing this, you know, banks for a long time.
And as they move into something, they tend to have what we would consider a traditional
enterprise cycle, which means not fast usually. Right. And then to your other point, right,
you've got the startups and they've got a lot of really smart folks that have learned to develop amazing software or build a really interesting product,
and now they need cloud services. And these guys haven't spent their time, or DAOs haven't spent
their time as engineers back in the old AT&T days, right? They're not the folks that came out and
were grunts having to think about what a mechanical system does
or a water loop is in a big data center, or even how to physically configure servers or figure out
how to route switches from your garage to wherever you wanted to connect to. And so they're used to
having things on the fly and they are looking at that kind of upper
right quadrant all the time and thinking, yeah, that's how we're going to grow. And so we just
need to make sure we've got everything on demand to get there because what's most important is our
growth rather than this type of management and trying to kind of be, you know, Peter Prudent
with his pocket protector and
pencil and thick rimmed glasses looking over contract provisions.
What you realize when you go from that small startup to raising your round at, you know,
150 million and say you're a fintech company is that you might be overspending by millions
of dollars every year.
And you don't really know that,
or really know if you know how to decipher that, or what you can turn off to make sure that you
can save that. In what you might be forgiven for mistaking for a blast from the past, today I want
to talk about New Relic. They seem to be a relatively legacy monitoring company, and I
would have agreed with that assessment up until relatively recently. But they did something a little out there. They reworked everything.
They went open source, they made it so you can monitor your whole stack in one place,
and most notably, from my perspective, they simplified their pricing into something that
is much more affordable for almost everyone. There's even a free tier, with one user and
100 gigs per month,
totally free. Check it out at newrelic.com. One thing that's always struck me as odd in the,
like, consumer space has been when people will call and complain or try and negotiate,
and they enter into it with the same, what feels like very amateur hour mistakes, specifically
that they go into the conversation without having
any clear idea in their own mind of what it is that they're asking for. Now, that does manifest
differently in the context of a conversation like this. Usually it's, oh, I want to get a bigger
discount on that one service. Yeah, but you don't use that service. So even if you were to get it
as a talking point, does it move the needle on anything? No, it lets you feel like you got one over on the cloud provider, but that's not really
the way to success. Yeah, I think that's right. I don't want to say it's certainly not rocket
science and I'm definitely not trying to put myself out there as being someone who is ahead
of the curve as far as intellect, because I'm certainly not.
What I do think and what I have learned over my experience, and this doesn't just apply to cloud agreement negotiations or other software as a service negotiations, but negotiations
generally, there has to be, and you talked about the disconnect sometimes between engineering and
other groups, there has to be a connection between the real business objectives
and why you're trying to commence or why you're trying to get into that negotiation and then
how you approach that negotiation. If there's a disconnect between those two things,
and we talked about this before, numbers run the business. And so understanding what your objectives are from a numbers basis and having had the discussion beforehand or before you start to
focus on a negotiation around why you want to have that negotiation, what your objectives are,
what things can you do internally that are levers that will help you either save money or be more
efficient or derive more revenue, it is really
best to have an understanding of things. I'm not saying it's always possible, but it's best to have
that understanding because it means that you go into a negotiation better prepared to both ask for
things and be able to have your own flexibility on your side to say, okay, look, I can live with that because I know I can turn this lever over here if I can do that thing over there, right?
And it's hard to do that if you haven't done some time kind of researching how do you make
the most efficient use of whatever it is that you're already paying for or identify those
things that you should be willing to turn
off, right? You'd sure like to hope so anyway. Otherwise, it just seems like it's going round
and round in circles to some extent. One thing that I've always found that is just bizarre to me
has been that this, I guess, almost ridiculous idea that you're going to yell at a vendor when
you're trying to negotiate a deal with them. And at the end of it, things are going to be fine. Well, it's not like buying a car.
You don't get to walk away at the end of having squeezed every penny of margin out of the deal.
And it doesn't matter in a car context because you're not going to have an ongoing relationship
with the dealership in many cases. Whereas when a cloud provider runs your entire infrastructure, they're your partner,
whether you like that fact or not. And effectively salting the earth during your ham-fisted attempts
at negotiation usually has consequences, no matter how much we try to hope otherwise,
that just doesn't make it worth pursuing. Yeah, I think that's absolutely right. I'll tell you
two things that I feel like over the course of my career have been really significant when I think about negotiations.
The first one that I think is really important is it doesn't matter if you feel like you were able to get more off the table than the person on the other side. It doesn't matter what agreement your
lawyer puts in place on paper. If you negotiate a deal that's really bad for one party, the
greater likelihood is that somebody is going to break it. It's just a reality because economically
or it's not economic, but it's
some other thing that just so hamstrings the other party and makes it completely unreasonable for
them. They're going to break it because the economic consequences are probably less than
the consequences of complying with that agreement. On the other side, I knew a guy who we were
sitting in a negotiation and he leaned over to me and he was a senior
lawyer and he said, I'm going to stand up. I'm going to throw my pen against the wall and I'll
walk out of the room. I'm going to come back in five minutes and I want you to tell me what they
said. And I just don't even understand the logic behind that because in my mind, it's looking for
some type of win that doesn't really have any value.
So I've always kind of negotiated from the place of, look, I can tell you where we stand here.
I can tell you what's actually going to work for us.
And if we can't get to a place of it being reasonable, we may end up just having to break the contract anyway. I think that is more of an economic threat to the provider
to know that at this place, it becomes a deal killer without having to get up and make any
shows of yelling or screaming or irrationality. And I also think to your point, if you're going
to be in these relationships longer term, which you necessarily are because of how these types of services actually work within your enterprise, it doesn't make sense to create animosity across the table.
I just don't see the benefit in doing that. So here's the question that is the other side of what I always say, which is, I am not an attorney.
Consult your own when you're having the legal discussions around terms, conditions, etc.
But from your perspective, when is it time for someone to engage with an attorney during a cloud provider or other vendor negotiation?
So I think there are probably multiple answers to that.
That's probably the attorney answer that everyone was expecting. But I think it's time to consult an attorney when you really know that you're going
to be spending consistently on something, right? If you've got this free service and you have no
idea whether your company is going to make it, you're just struggling to find time to work on your project. Usually when you get your
first real round of capital, it's a good idea to take a review and say, hey, here's what we're
doing. And it doesn't have to be your guy that just does your securities and you probably won't
even have a general counsel by that time. But it does make sense just to sit down with somebody
and get them to help you understand what you're actually signing on for so that you can incorporate that into your longer-term strategy.
For your enterprise clients that have agreements in place, if they're really starting to struggle, so a great example of this might be a mid-market hospitality entity that is seeing a significant reduction in revenues right now,
it might be a good time to look at what you've been spending on cloud and understand whether
you can go back and make that request. And it's not to say that it's always going to be in the
agreement, but it might be time to get counsel and go and talk to your account manager and say,
look, we need to have a talk about this because
otherwise you're just going to see less money on the provider side. And there are bound to be a
wave of insolvencies. And that's also no good for the providers, right? The cloud providers don't
want to just see a huge vacuum of revenue going out the door.
So if they can do things and partner as well, it may be in their interest.
Now, there are varying degrees of flexibility among cloud providers, given the way their enterprises operate outside of even the pandemic.
But it certainly doesn't hurt to ask. And I think it's worth it to do so if you can find someone who understands the cloud and digital infrastructure space and can actually speak to those provisions or to those agreements intelligently.
What winds up creating an opportunity for a boutique law practice such as yours to step into this space as opposed to a company going through their typical law firm that they use for
more traditional general counsel style activities or in-house general counsel for that matter?
Yeah. So I think the way that I'm going to interpret your question is when is it ideal or
when does it make more sense for an enterprise that may have in-house counsel, and even if they don't have
a large group of in-house counsel, may have their own general counsel, to use someone like me who
really does specialize on the digital infrastructure space rather than their typical group.
And I would say what is increasingly necessary for businesses in today's economy, certainly the pandemic is
starting to really raise that flag for many enterprises, is a transformation or a strategy
around how to move into the digital realm. Not just, hey, we've got an app or we use some software,
but we're efficient.
We understand what our IT operations look like and how they coordinate with our revenue
generating services.
But we may not have the folks in-house that are experts on cloud agreements or specific digital infrastructure
nuances.
SaaS is one thing.
Real estate is another thing.
Cloud and digital infrastructure and data centers are this amalgamation of IP, SaaS,
real estate, and managed services provider relationships. And so it can be helpful to
have folks in that space. I often would say it's the digital transformation that if you find
yourself or feel like you're kind of lagging behind in that, that's where you start to
seek out a person or a boutique firm like mine, primarily because we've just been in this space
and there's no need to reinvent the
wheel on that. Yeah, it's your first time seeing one of these contracts, whereas it's your third
time this week. Right. You know, I mean, you go to Google Cloud or you go to AWS or you go to Azure
and, you know, you've got these click-through agreements, which they seem, I don't know if
they do or not, because I'm a lawyer and I probably read things differently than everybody else in the world, but they don't necessarily seem like they are particularly
onerous. No, in fact, the enterprise agreements are almost always nearly identical, just with
more generous terms around things like shutting off for non-payment or whatnot. Termination
provisions are slightly different, but yeah, there's remarkably little that shifts meaningfully.
Sometimes there's a whole bunch of nonsense around indemnity, but that's basically what people bring you in for.
Well, what you may not be seeing is the 50 different links to SLAs or CCPA terms,
which are the new California Privacy Act, or the global data protection regulation, the GDPR terms,
or the different terms that apply to this particular
service versus that particular service. And so some of those things are nuances that you just
wouldn't catch, right? Most agreements are going to have, even if they're software as a service
agreements, they're going to have one service level agreement. They're going to, in most cases,
have one product that they're offering you. The very interesting thing about cloud services suites is it really is a suite.
It's an entire platform upon which you can build an architecture.
And so there are so many different products that have different terms.
It can be really tough to navigate that. And it really is something where you have to have the knowledge to bring in,
because let's say you're an early stage, or let's say you're even past early stage,
and you've gotten to your B round, your CTO may still be a developer. And that, I don't know, is always going to be the expansive knowledge set to really understand how you deal with the
economics on the vendor side. Because that's, I think, really where you deal with the economics on the vendor side, because that's,
I think, really where you get to the yes or the best negotiation is being able to understand
where the other side is coming from and how you can reach a reasonable agreement with them.
Thank you so much for taking the time to speak with me, especially around something that is
not often spoken about. If people want to learn more, where can they find you?
Yeah, so I maintain my law firm's website at www.viernesesq.com
and happy to have people reach out to me.
They can also just shoot me an email.
I'm at sviernes at viernesesq.com.
Thanks for having me on, Corey.
This has been great.
And it's interesting because it's not often
that folks on the business side
really want to hear much of what the lawyers say.
And so this has been a great opportunity.
Well, if they don't listen early,
they're going to definitely have to hear about it later.
So it's one of those,
if you have to have these conversations,
maybe do it when you still have the option
to do something productive about it.
It just seems to make the most sense. Yeah, that's absolutely right. And hopefully,
the folks that do a really good job on the legal side understand that as well, right? They want to
provide you with an ounce of prevention for that pound of cure as opposed to trying to front load
all the stuff. Because again, for the best lawyers, it's all about having partners as well,
as opposed to just calling them clients.
Absolutely.
And that's the key takeaway here of all else.
So thank you once again for taking the time.
I appreciate it.
Thanks, Corey.
I appreciate it.
Spencer Viernes, managing member at ViernesESQ.com.
I am cloud economist Corey Quinn, and this is Screaming in the Cloud.
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