Screaming in the Cloud - Cloud Education Made Easy with Katie Bullard

Episode Date: July 30, 2020

About Katie BullardAs President of A Cloud Guru, Katie leads the sales, marketing, customer success, and partnership teams for the world's largest and most trusted cloud training platform.Lin...ks Referenced: Main company site: https://acloud.guru/ and https://acloudguru.com A Cloud Guru Twitter: https://twitter.com/acloudguruA Cloud Guru LinkedIn: https://www.linkedin.com/company/a-cloud-guru/

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Starting point is 00:00:00 Hello, and welcome to Screaming in the Cloud, with your host, cloud economist Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud. Welcome to Screaming in the Cloud. I'm Corey Quinn. I'm joined this week by Katie Bullard, newfound president of A Cloud Guru. Katie, welcome to the show.
Starting point is 00:00:36 Hi, Corey. Thanks so much for having me. I'm really excited. So, as the time that we're recording this, how long have you been with ACG? You know what? I think it's been almost exactly three months. It feels both like three weeks and three years. Yes, and a sudden surprise, a pandemic showing up in the middle of that seems to have made our sense of time all go a little bit wonky. Like, oh, ACG, haven't you been there for eight and a half years by now? And no, no, March just felt that way.
Starting point is 00:01:02 It is definitely a very interesting time. I was talking with my team last week, just in general about how we're all feeling. And the word that we used was just off balance to that point. I think time has taken on a different meaning. Our routines have taken on a different meaning, but the positive thing is we're literally all in this together. So A Cloud Guru has been one of those companies that an awful lot of people not only know about, but have strong positive feelings for. Because for better or worse, that's how an awful lot of us have learned various things about the cloud. It's basically taught the world to cloud. And what's always surprising when talking to people
Starting point is 00:01:40 about the company is that, wait, you mean there are people who work there who aren't in front of the camera teaching things eight hours a day? It becomes this weird perception that when you listen to people who are teaching you things in an instructor setting to forget that there's actually a company behind this. It's not just the people who are on camera or who are teaching a particular course, but also there's an entire logistical operation. Historically, you had the founders, Sam and Ryan Cronenberg, who were themselves involved in various video properties as well.
Starting point is 00:02:12 So it had a very small company feel. How big is A Cloud Guru? So we are now approaching 400 employees across the globe. About a quarter of those are our instructors, as you mentioned, but three quarters of them are all of us who are behind the scenes. And what's really kind of funny is when I first started talking to Sam and Ryan about six months ago, the company had 100 employees. So that gives you an idea of how quickly it's growing and scaling.
Starting point is 00:02:40 It's one of those business problems that there's virtually no one on the other side of. It's, wow, we're teaching people how to do a thing that is very clearly transforming an entire industry or basically the entire series of industries. It's hard to name a single sector that is one of those very rare things where there's really no one on the other side of that issue. Where in some cases, it's a buy this particular product to do monitoring. No, that person is doing monitoring the wrong way. Buy this other competing product. In this case, the story of learned work in this new world more effectively, it really then just comes down to a discussion of what is the most effective way
Starting point is 00:03:28 for different people to learn. And an awful lot of folks respond super well to the idea of video instruction. Personally, that's never been the way that I tend to learn things best. For me, it's I'm going to build something and get it hilariously wrong. And through doing that, that's my learning approach.
Starting point is 00:03:43 But I've come to find that talking to people, both on this show and as I walk through the world, I'm very much in the minority. There's an awful lot of folks who find the idea of having an instructor-led lab-style session, here's what we're doing and how, to be a much more appropriate way of learning things correctly. And looking at my half-baked understanding of a lot of these technologies, I have to think they're right. Well, you know what's really interesting is I think this notion that we all have different styles of learning, right, covers any sort of education spectrum, whether it's cloud education or math education. And I've only been here at three months, but my first month here was the acquisition of Linux Academy.
Starting point is 00:04:25 And as we've really dove into the two very different styles, actually, of the two companies and the two online education experiences, what we heard over and over again from customers and students was we really love the video learning, the short kind of 20 minuteminute sessions that Eikad Guru has really become known for. And, or we love the hands-on labs, sandbox environments, like let me go play focus that Linux Academy has had. And so from our perspective, what we're trying to do is deliver as much value to our students in as many different forms, to your point, because we all have different learning styles, as possible. I think that's one of the things that I got really excited about in my first week here was the opportunity to really do that to a level that both A Cloud Guru individually and Linux Academy individually had not done before. What were you doing before you wound up at A Cloud Guru individually and Linux Academy individually had not done before.
Starting point is 00:05:27 What were you doing before you wound up at A Cloud Guru? So I was actually the president at Zoom Info, which was previously a company called Discover Org. We acquired Zoom Info. It was a data and content business as well, but we sold to sales and marketing professionals. And for the last four years, I've been president over there leading, you know, marketing, product, engineering, actually IT. And got to see that company grow from about 200 employees to 1,200 employees in a four-year period from, you know, content business in a software that delivers a ton of value to people who, in many cases, are sales or marketing professionals that are entry-level, that are just trying to figure out how to do their job better. And that was one of the things I really liked about ACG was so many correlations, totally different industry, different student profile.
Starting point is 00:06:26 But in many ways, we're all trying to do the same thing, which is figure out how to either be better at the job that we're doing now or learn a new job. And that's always a scary thing. I learned to speak publicly insofar as I'm capable of speaking publicly years ago as a traveling corporate trainer for Puppet, which was an interesting series of coincidental experiences all wrapped into one. First, it's software, and you're doing live demos, and software does what software does, by which I mean break. It's also, at that point, was perceived by the students, who were generally systems administrator types, that this was the software that was coming to automate them out of a job.
Starting point is 00:07:05 So they were not super thrilled from that perspective. And when people are paying top dollar for this and they're already upset and demos break, they don't have a lot of patience. So you learn to deal extemporaneously with a lot of stuff. You get people to, you have to be able to find a way to build commonality for people to relate to you
Starting point is 00:07:23 because otherwise you're never going to be able to teach them anything. And that was a heck of a learning curve that I had – learning cliff, really, that I had to surmount, and I somehow came out the other side somewhat intact. is. Not because the technology or the subject matter itself is hard, though it is, but because there's so much of a human piece that is built on top of that, that I think gets incredibly overlooked by folks who've only ever been on the student side of the education system. It's so true. And like you said earlier, it's scary, right? For somebody who's trying to learn something for the very first time for any of us, that's a very vulnerable place to be. And so you want a safe environment to do that in a way that allows you the space and the grace to fail, to succeed. And I think that's what people gravitate to. Honestly, I'll say for me personally, you know, I don't come from a tech background.
Starting point is 00:08:22 Actually, the first half of my career, I was in architecture and real estate, very different. And I ended up getting into a real estate software company, which is how I landed here. But in every job I had, I was having to do something that I had never done before. I remember when I got first asked to actually lead an engineering department. Honestly, Corey, like if you would ask me what API stood for, like I would have no idea. And it wouldn't have helped if you'd asked the question at Amazon because presumably they'd pronounce it API
Starting point is 00:08:52 the way they pronounced AMI is AMI, same story, yeah. I remember when I first got introduced to ACG, I was like, oh man, I sure wish I had known about this back when I was first starting to, you know, take on one of these organizations because I would have felt way more competent talking to my team at the time. So I have to ask, growing up, one of the seminal moments of my childhood was my dad, who demonstrates the same sort of impulse control that I do, decided it'd be fun one day to go out and buy a trampoline for us. And my mom came home and saw this trampoline.
Starting point is 00:09:28 And given that she has relatives who work in emergency rooms, said, absolutely not. What do you mean this thing just showed up here? This was not the arrangement we had. Long, detailed story short, how similar to that story of, wait, you bought what? Was you showing up and finding, oh, you know that whole Linux Academy thing? So funny story, we bought that. Well, to be fair, I did get a preview of it. Not before I said yes, but before I actually started. Gotcha. It's one of those like, so you'll laugh about this later.
Starting point is 00:10:01 But I will tell you, I will tell you a funny story. So I was actually in Costa Rica when I accepted the job at ACG. This was back in October. Oh, vacations. I remember we used to be able to take those. I know, I know. It was like crazy back when we could travel. So I was in Costa Rica and I remember telling Sam, I'm so excited. Like, I'm so, so, so excited.
Starting point is 00:10:21 But I've got to move from Portland to Austin. I'm on vacation. Let me start in January. So we agreed on this date in January. And it was literally like six days later that he called me and he was like, so, uh, you can still officially start in January, but there's this thing that might be happening. And I had actually just gone through a really similar acquisition with Discover Oregon, Zoom Info, like literally deja vu scenario. He's like, and we would really just love your expertise. So even if you're not full time, just come help us. Like you don't know the business yet, but you at least know the questions to ask. So I was like, yeah, yeah,
Starting point is 00:10:59 no problem. I'll do it part time. I'm putting this in air quotes right now. I'll do it part-time. I'm putting this in air quotes right now. I'll do that part-time until I start in January. Of course, that, you know, it was a full-time job from November on until we actually announced the acquisition and did it. But yeah, honestly, it was really, really exciting. I couldn't complain. So one thing that's been interesting to me is Linux Academy has always been, I guess, the names in the space of learn to Linux, which again, at one point, sounded like an awfully good idea. I should learn to Linux.
Starting point is 00:11:30 And then containerization and serverless took off. And now it turns out that most people don't really need to know the intricacies of a given operating system to build a functioning application. This is a good thing. But looking at this now, how aligned are Linux Academy and A Cloud Guru before the
Starting point is 00:11:47 acquisition? And what is the reason other than, hey, we found this thing on sale in the impulse buy aisle? I don't get the sense that that's the kind of purchase it was. What drove that acquisition? So it's really interesting. It's interesting that you ask that question because that was the problem that Linux Academy had is that there was a perception that their training was Linux focused, which it had been when the company first started. But actually the majority of Linux Academy's training is cloud training, AWS, Azure, GCP, just like a cloud gurus. But they had taken a slightly different approach, I think, because of their underpinnings and their foundation. They were really, really strong on hands-on labs, cloud playgrounds for those cloud service providers, where ACG was, I would say, more geared toward the novice. So the, you know, me, new person coming in and trying to learn cloud and maybe get their first job there.
Starting point is 00:12:45 Linux Academy was much stronger with intermediate and advanced DevOps professionals, but it wasn't actually Linux content focused anymore. And so, you know, it was interesting as we were talking to the CEO at Linux Academy, he was saying we were probably going to rebrand anyway this year because we kept running into that issue. So we look at Linux Academy, and at the time it was founded, that was absolutely the right name because learning Linux was what people needed. Do you think that there's a future story where a cloud guru suffers the same problem? Because, oh, cloud, that sounds about as contemporary as mainframe. At some point,
Starting point is 00:13:25 the terminology changes, the way people view computing and their relationship to it changes. Do you think that this is going to be one of those enduring brands that lasts a century and still has high relevance? Or do you think at some point you're going to be looking down the possibility of a rebrand based upon cultural shifts? Yeah. I think typically when that happens, two different paths sort of confront a company. One, yes, is that you rebrand. And companies rebrand, especially in the B2B space, less so in B2C. And we're 60% B2B, 40% B2C.
Starting point is 00:13:59 So we have to consider both. But in the B2B space, a rebranding is relatively common every five to 10 years or as market dynamics change and as those things happen. So certainly that's an option. The other thing though that can happen is that if you do a really good job, the perception of a company is not so much tied up in the name of it as it is, right, the value that it delivers. But there are a lot of consumer brands that have a very specific name that now we just use the name, even though the name doesn't actually reflect what they... The Kleenex or a code.
Starting point is 00:14:36 Yes, exactly. Because we have such a strong, there's such a strong, you know, identity associated with that name. I'm not saying I know which of those is what is going to happen or when or if that's ever the case. But I think as business leaders, you're always looking at that and thinking about that. And the good thing is, is you have options. One thing that I find a little bit perplexing that you just mentioned is that it seems that you have two very different target customers. One is the B2B or business-to-business story, where you're selling training services to companies and building out a training program with them. And the other is the B2C, the typical consumer, or as I sometimes disparagingly think of some of them, the angry children of Reddit.
Starting point is 00:15:23 And it seems like those are two very different constituencies. Despite the fact you're teaching the exact same material with the exact same curriculum style to both of those groups, how you approach them and how those businesses look winds up being something very different. I mean, I think originally when I first started talking to the ACG folks years ago, there was no real story that was beyond just selling directly to individuals. That has very clearly changed. How is the company, I guess, differentiating between those two groups? And is there a target future in which one of those constituencies gets left behind? Yes. Originally, A Club Guru started really directly to the student, right? Selling individual licenses,
Starting point is 00:16:05 courses directly to the student. Over time, what we found was we would find multiple students who worked at the same company and who were, you know, using their own funds to learn, let's say, AWS or Azure because it would help them at their current job. And from that sprung the idea of the business product. So the first part to your question is actually that they are two different products. So our B2B product and our B2C product are actually different. The courses are the same, but the features, the functionality, and the ability to use that content in a different way is different. If let's say I'm a CTO of a large organization that's trying to understand across the board, you know, all of the skills across my team, where I'm strong, where I'm weak,
Starting point is 00:16:57 and where they should focus learning. Those are features and functionality that we have for our business customers that we don't necessarily need for an individual student. So that's the first part to your question, which is it's actually two different products that we're selling for two different audiences. The second though, is I think at the end of the day, the goal is the same. And I think that's what allows us to have a consistent message and brand in the market, which is whether I am an individual trying to better myself or I am a CTO trying to upskill my team, what I am trying to do is improve my modern tech skills for some different purpose, but that's it. I'm trying to improve my modern tech skills. And so as we have grown, as we've gone from, as I mentioned, 100 to 400, what we're starting to think about is not only how does
Starting point is 00:17:49 the product become specialized, which is already in place, but how do our teams actually become specialized around each of those audiences? How does the messaging become specialized for each audience, but also under the single umbrella of teaching the world to cloud? And it's actually, it's really exciting to me. There are a lot of companies who've done this really well. Atlassian has done this really well. Twilio has done this really well. There are companies out there that forever maintain a really strong B2C and B2B base. And from our perspective, it's actually the student, the B2C consumer that is the foundation of any business product that we have, because that's the core person, the core individual who is benefiting and getting value from the specific content.
Starting point is 00:18:37 So I want to talk about New Relic. I know you're probably thinking I should talk about other monitoring companies these days that are a bit more in the news, and a month ago I would have agreed with you. But NewRelic did something a little out there. They reworked basically everything. They went open source, they made it so you could monitor your whole stack in one place, and they simplified their pricing dramatically. There's even a free tier with one user and 100 gigabytes per month, totally free. Check it out at newrelic.com. Observability made simple. Enterprise software says a lot, but none of what that says generally is positive experience. So
Starting point is 00:19:19 coming at it from the student first perspective and then finding something that scales upward is, I would argue, at least from my perspective, the right direction. In the interest of full disclosure, I feel like I should point out that at the Duckbill Group, we offer ACG subscriptions to all of our staff who want them to learn how all of these cloud things we're talking about works all the time. I personally haven't sat through most of the lectures because A, of my attention span issues, and B, again, as mentioned, my preferred way of learning is to build something hilariously wrong, authoritatively state that it's correct, and then wait for the internet to correct me and teach me what I should do instead. That's not as scalable as one might hope. We'll work on that. We'll work on that next. Hey,
Starting point is 00:19:58 you know what? Have you tried Linux Academy's platform as well as ACG's? Not yet. To be honest, it comes down to the entire model of the constrained environment, which again, I appreciate, but my approach has always been a, I pieced together 15 different blog posts, some of which were last updated in 2008. And at the end of it, I have something that, let's not kid ourselves, monstrous, but it kind of works. And then I show it to people and their response is, oh, I'd love to see what you've built. Oh my God, where did you come up with this? And they come up with a variety of euphemisms for who hurt you. And that's how I tend to learn best. I don't recommend this to anyone. In fact, I would recommend doing anything other than this approach,
Starting point is 00:20:41 which does bring me to a somewhat interesting point. I talk to a lot of folks who are eyeing, not just A Cloud Guru, but learning cloud in general from a perspective of not so much wanting to learn the underlying fundamentals of how it works and why it works and what makes this good, but rather their outcome and the goal they have in mind is to get certifications from one or more providers. And that's a world that I've never spent much time in. Whenever I see certifications, it's down to people trying to qualify for the next tier of partner status by having enough certified staff, or alternately, people relatively early in their career looking for ways to demonstrate that they know this technology and get a jump on things. But once there's a certain level of baseline knowledge
Starting point is 00:21:26 and experience and a piece of paper that says that you are experienced with these things is less of a certification and more of a resume showing a bunch of similar projects that you've worked on historically, it feels to me like the value of certifications becomes a little bit oversold. I don't know that I'm right on that at all,
Starting point is 00:21:44 but I'm curious to get your thoughts on it. I think you're right in that the value of certifications varies depending on your stage, both your stage in your career, but also the stage of the company. So in one of the examples you said, right, let's say, and this is an actual example of a student we had. I was somebody who used to work in a bowling alley and I realized that I want a new career. I see a path, you know, tech is the place of the future for me to go, but I don't know where to start. And I need to learn and to position myself to get that first job in the industry. Certifications, right, have a very different and very important value in that scenario. Now, let's say I work for, you know, a Fortune 100 company. I'm a senior
Starting point is 00:22:31 architect at a Fortune 100 company, and we are migrating, and, you know, don't take any of this personally, from AWS to Azure, right? Or we're bringing on Azure as one of our providers. And so now I've got to learn a new cloud technology that I didn't know before. In that scenario, the certification isn't really in and of itself, like what I'm after or what's valuable. It might be a symbol that I've learned this, but when we're selling into enterprises like that
Starting point is 00:23:01 who are trying to skill their teams, certification is actually not the primary thing we're focusing on. For me, certifications have always been useful in so far as the actual test, pass, fail, whatever, for me at least, didn't make much difference. But the things you had to learn to make a serious attempt at that certification was where the value lied. The challenge too is in some cases, you see people teaching to the test, which means, okay, now you're entirely going to succeed or fail based upon how adequate a job that certification itself does of encapsulating the knowledge someone
Starting point is 00:23:35 needs. Yep. I totally agree. Something you just touched on is the idea of expanding into a variety of different cloud providers, which from a training institution like you're doing is absolutely the right move of being able to address whatever it is in the world of cloud someone wants to do, you being the de facto place to go to learn that, makes sense. I personally don't have a strong opinion as far as which cloud provider someone should use. This is an entire show, and most of what I do tends to be more agnostic than people are led to believe. I just have been drawn in a business sense
Starting point is 00:24:05 to where the expensive billing problem is. And that's historically always been AWS. Now, as that changes, that may change on my side too. But right now my approach is, and it remains, pick a single provider, I don't care which one, and go all in, whether that's you learning something, whether that's a company deciding what to build on top of. And there are some exceptions to that, but that's the general course I tend to take.
Starting point is 00:24:34 What are you seeing as you look at both the individual learners expressing interest in multi-cloud and companies as well going down that path? What is the actual state of what people are interested in learning today? So it's very dependent on the maturity of the organization as it relates to cloud adoption. So if I am a legacy enterprise software company, I'm trying to get everything from an old on-prem software to the cloud, I'm typically going with a single provider. I'm going all in, right?
Starting point is 00:24:59 It's a brand new skillset for everybody to learn. We want to make this as low risk as possible, and we will tend to see those go with a single provider. For larger and more mature organizations, what we're actually seeing is much more of a move to multi-cloud. So specific cloud technologies have specific strengths in different areas. And as the infrastructure is being built out, they're leveraging each provider. And so we're seeing demand from our students go up across all cloud providers.
Starting point is 00:25:35 And we're seeing demand, especially in the enterprise space, for multi-cloud training going way up. What is driving that? Is that for workloads that are going to be spanning multiple providers? Is it for different divisions or different groups are using different providers? In other words, is this the same people that they want trained on multiple clouds, or is it different teams that they want trained on different clouds? It's a little bit of both. So in some cases, yes, it's different teams being trained on different clouds. In other cases, what they're finding is one cloud provider is really exceptional at one thing and another cloud provider is really good at another thing, right? Whether it's like machine learning and AI versus kind of core infrastructure.
Starting point is 00:26:11 And so they're leveraging pieces of the various clouds to build a best-of-breed solution. That tends to be a relatively reasonable approach to take. Different cloud providers do specialize in different things. Some specialize, for example, in giving things terrible names. Others specialize in turning things off when you become dependent upon them. But none of these things are immune from sarcasm and snark. But at some point, you have to put the jokes away and actually get down to work. One last topic I want to talk to you about.
Starting point is 00:26:40 What was it like to come in as the president of a company that until now has been founder-led? The people who envisioned this, dreamed it up, spent all the sleepless nights building this. Now, suddenly, you've come in and you are effectively running an organization that, until now, has been this organically grown thing. What is that like from a cultural perspective? Well, it was not quite as black and white as that. You know, Sam and Ryan obviously founded the company back in 2016, I think now, but they actually opened their U.S. operations in late 2017 in Austin and brought a COO on at that point in time to really build out the U.S. operations. Sam's based out in Melbourne,
Starting point is 00:27:23 Australia, and Ryan's up in London. And so to be honest, they had really started to think through how to blend their exceptional passion and understanding and entrepreneurial spirit that created ACG with bringing in some of the outside expertise for things that they hadn't done previously. So I cannot say that I am the first one who has come in and done that in any way, shape, or form. What I love about working with Sam and Ryan, and this was really why I agreed to come on board for, well, there were lots of reasons I came on board, mainly because the customers love the product and that's a special place to be. But the other reason was, I think we all really understood what our strengths were.
Starting point is 00:28:05 Like I'm never going to be an instructor. Like you will never see me teaching somebody Kubernetes. I'm never going to be developing the software itself. But when you can work with a team that are really egoless in every situation and understand where strengths are, like that's really amazing. And I could not imagine coming into a company and being able to be as successful as I can be if I didn't have a CEO or founder who had that passion for the business that they had built. That's an interesting perspective to take on it. And it's absolutely something that resonates with me.
Starting point is 00:28:46 I mean, I am much, much, much earlier slash smaller in the scale of running a small business. I went from being just me to taking on a business partner. Now we have a number of staff, but we are nowhere near the scale of bringing in entire, basically executive teams to run these things. It's one thing that's always been extremely obvious just in the interactions
Starting point is 00:29:06 I've had with ACG was that Sam and Ryan were very clearly running around with their hair on fire at every possible opportunity. I don't think I've ever been to a conference with one of them where there wasn't a line of 200 people waiting to get a selfie with Ryan and shake his hand. He's the Mr. Rogers of cloud is the expression I've heard. Oh my gosh. Can I just tell you, I went to reinvent before I had officially started. Sam said, you have to go to reinvent and just like watch the Ryan phenomenon. And I did. And it was insane. There's nothing quite like it. He's the Mr. Rogers of cloud. Everyone loves him because he's the person that taught them the thing. Yeah. Which is so special. Yeah.
Starting point is 00:29:46 Oh yeah. And it's nice to see them actually taking a step back because it was either that or be dead of a heart attack in five years because there was, there's so much work that was going into this a while back. I was doing periodic release reviews whenever every month there would be a video for ACG of some release Amazon did. And I would, in my typical fashion, make fun of it. And for the first one, Sam flew out here to San Francisco for the day and we wound up having a video crew and we wound up getting it dialed in
Starting point is 00:30:14 just right. And it was, how do you have time to do this? And he said, well, it's busy, but we make it work. This was over lunch afterwards. And midway through that question, we were interrupted by someone who had walked up and said, excuse me, this is going to sound bizarre. Are you Sam Kronenberg? And yep, here we go. It was the recognized in public problem. And they're so humble and they're so meek. I love it. But you know what? You think about whether it was like your third grade teacher or somebody, somebody liking it. It's like your Peloton trainer that you watch every day. Like you become so connected, emotionally connected to these people that, you know, through a screen who, who honestly like change your life or help you reach some goal, whatever that goal is. And I think that's what honestly makes this company
Starting point is 00:31:03 so special. I think that's probably something that I would not question in the least. Normally, whenever someone says, and that's what makes this company special, my immediate response is, well, let's go ahead and snark on it. But there's so little to snark about with respect to ACG. It's a positive mission. I've never met an unhappy ACG customer. And I don't disagree with anything I've ever seen come out of you folks. It's absolutely aligned with something the world needs, especially right now in this time of pandemic. And that's one last topic I want to hit before we call this an episode. Obviously,
Starting point is 00:31:37 no one wants to turn the pandemic into a marketing story, but what have you seen as far as business changes to ACG since suddenly no one's allowed to go outside anymore? We're not allowed to hire video crews to come into these places. So surprise, everyone's their own one-person video crew. What have you seen on the production side? And what have you seen from the customer demand side? Well, first, let me just say that I think, you know, as a company, ACG, we're dealing with all the same stuff that every company is dealing with. You know, there's so many things that are all the same stuff that every company is dealing with.
Starting point is 00:32:09 You know, there's so many things that are just literally not in any of our control right now. We are all trying to find balance in a very off-balanced world where we don't see our coworkers the same way we did. We don't see our family. We don't have the same outlets that we have. So that is a struggle for everyone. I think where we have tried to focus is there are a lot of people who right now for terrible reasons are in a position that they either have more time because they either don't have a job or they have more time because they aren't commuting into their job. And we can offer something to them in that time period that will help them be positioned for an even better opportunity when we all get through this. And I was talking to my sales team last week because honestly, like we all have this discussion, right? It's a really
Starting point is 00:32:59 weird time to try to sell. It's a really weird time to try to like tell somebody to spend any money at all. And so what we've really tried to focus on is how do we have empathy for what our students are going through and what the businesses are going through? And how do we simply provide value in an even more important way now? So you asked, what did we see? I will say right when everyone had to start working from home, to be honest, like we saw a big spike in demand because one either had the time or in the case of businesses, they couldn't do in-person trainings anymore at all even. And so they needed to get some sort of online training for their students. What that is going to be down the road and what the ripple impacts of all of this is, I think none of us
Starting point is 00:33:45 really know. And so what we're trying to do is just to make sure that for our customers and for our students, we're continuing to be there. We're continuing to give them an education that is going to help them when we all get through this. These are scary times and having ways to upskill remains important. So if people want to learn more about what you're up to, what you folks are doing, or basically hear your thoughts on a variety of things, where can they find you? Sure. The website for the company is acloud.guru. If you put in acloudguru.com, you'll also get to the same place. But acloud.guru is the best place to get information. We've got a really active Twitter account, LinkedIn account, and Instagram account.
Starting point is 00:34:31 So I encourage everybody to check us out on social media. I did not know you had an Instagram account. Yes, we do. That one's definitely new. I will put links to all of those in the show notes. Sounds great. Thank you so much for taking the time to speak with me today. I appreciate it. Thank you, Corey. I really appreciate it. Katie Bullard, president of
Starting point is 00:34:49 A Cloud Guru. I'm cloud economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on Apple Podcasts. If you hated this podcast, please leave a five-star review on Apple Podcasts and a comment telling me which cloud service I should learn next. This has been this week's episode of Screaming in the Cloud. You can also find more Corey at screaminginthecloud.com or wherever Fine Snark is sold. This has been a humble pod production stay humble

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