Screaming in the Cloud - DevelopHer and Creating Success for All in Tech with Lauren Hasson
Episode Date: October 6, 2021About LaurenLauren Hasson is the Founder of DevelopHer, an award-winning career development platform that has empowered thousands of women in tech to get ahead, stand out, and earn more in th...eir careers. She also works full-time on the frontlines of tech herself. By day, she is an accomplished software engineer at a leading Silicon Valley payments company where she is the architect of their voice payment system and messaging capabilities and is chiefly responsible for all of application security.Through DevelopHer, she’s partnered with top tech companies like Google, Dell, Intuit, Armor, and more and has worked with top universities including Indiana and Tufts to bridge the gender gap in leadership, opportunity, and pay in tech for good. Additionally, she was invited to the United Nations to collaborate on the global EQUALS initiative to bridge the global gender divide in technology. Sought after across the globe for her insight and passionate voice, Lauren has started a movement that inspires women around the world to seek an understanding of their true value and to learn and continually grow.  Her work has been featured by industry-leading publications like IEEE Women in Engineering Magazine and Thrive Global and her ground-breaking platform has been recognized with fourteen prestigious awards for entrepreneurship, product innovation, diversity and leadership including the Women in IT Awards Silicon Valley Diversity Initiative of the Year Award, three Female Executive of the Year Awards, and recognition as a Finalist for the United Nations WSIS Stakeholder Prize.Links:DevelopHer: https://developher.comThe DevelopHer Playbook: https://www.amazon.com/DevelopHer-Playbook-Simple-Advocate-Yourself-ebook/dp/B08SQM4P5J
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Hello, and welcome to Screaming in the Cloud, with your host, Chief Cloud Economist at the
Duckbill Group, Corey Quinn.
This weekly show features conversations with people doing interesting work in the world
of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles
for which Corey refuses to apologize.
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Welcome to Screaming in the Cloud. I'm Corey Quinn. A somewhat recurring theme of this show
has been the business of cloud, and that touches on a lot of different things. One thing I'm
generally cognizant of not doing is talking to folks who don't look like me
and asking them questions like, oh, that's great, but let's ignore everything that you're doing
and instead talk about what it's like not to be a cisgendered white dude in tech,
because that's crappy. Today, we're sort of deviating from that because my guest is Lauren Hasson,
the founder of DevelopHer, which is a career development platform that empowers women in
tech to get ahead. Lauren, thanks for joining me. Thanks so much for having me, Corey.
So you're the founder of DevelopHer, and that is develop her as in she. I'm not going to be
as distinct on that pronunciation. So if you
think I'm saying developer, it doesn't make contextual sense, listener, that's what's going
on. But you're also a speaker, you're an author, and you work on the front lines of tech yourself.
That's a lot of stuff. What's your story? Yeah, I do. So I'm not only the founder developer,
but I'm just like many of your listeners. I work on the front lines of tech myself. I work remotely from my home in Dallas for a Silicon Valley
payments company where I'm the architect of our voice payment system. And I, up until recently,
was chiefly responsible for all of application security. Yeah, and I do keep busy.
It certainly seems like it. Let's go back to the, I guess, the headline item here. You are
the founder of DevelopHer. And one thing that always drives me a little nutty is when people
take a glance at what I do and then try and tell the story and then effectively mess the whole
thing up. What is DevelopHer? So DevelopHer is what I wish I had 10 years ago, or actually nine years ago. It's an empowerment
platform that helps individual women, men too, get ahead in their careers, earn more and stand out.
And part of my story, I have the degrees from undergrad in electrical engineering and computer
science, but I went a completely different direction after graduating. And at the end of the Great Recession, I found myself with no job, with no technical skills.
And I mean, no job prospects at all.
It was really, really bad, ugly crying on my couch bed, Corey.
And I took a number of steps to get ahead and really relearn my tech skills.
And I only got one offer to give myself a chance. It
was a 90 days to prove myself, to get ahead and teach myself iOS. And I remember it was one of
the most terrifying things I've ever done. And within two years, I not only managed to survive
that 90 day period and keep that job, but I had completely managed to thrive. My work had been featured in Apple's iOS 7 keynote.
I'd won the company-wide award at a national agency four times. I had won the South by
Southwest International Hackathon twice in a row. And then probably the pinnacle of it all is I was
one of 100 tech innovators worldwide invited to attend the UKJ Innovation Conference. And they flew me there on a private 747 jet. And it was just unreal. And so I found a developer because I needed this
10 years ago when I was at rock bottom to figure out how to get ahead. How do I get into my career?
How do I stand out? And of course, you know, there is more to the story. But I also found out I was
underpaid after achieving all that, that a male peer was paid
exactly what I was paid with no credentials, despite all the words that I won.
And I went out and learned to negotiate and tripled my salary in two years and turned
around and said, I'm going to teach other women and men, too, how to how to get real
change in their own life.
I love hearing stories where people discover that they're underpaid. I mean,
it's a bittersweet moment because on the one hand, it's, wait, you mean they've been taking
advantage of me? And you feel bad for people, but at the same time, you're sort of watching
the blindfold fall away from their eyes of, yeah, but it's been this way, and now you know about it,
and now you're in a position to potentially do something about it. I gave a talk at a tech conference a few years back called Weasel Your Way to the Top,
How to Handle a Job Interview. And it was a fun talk. I really enjoyed it. But what I discovered
was after I'd given it, I got some very direct feedback of, that's a great talk, and you give
a lot of really useful advice. What if I don't look like you? And I
realized, oh my God, I built this out of things that worked for me. And I unconsciously built
all of my own biases and all of my own privilege into that talk. At which point I immediately
stopped giving it until I could relaunch it as a separate talk with a friend of mine,
Sonia Gupta, who does not look like me. And between the two of us, it became a much stronger,
much better talk. It's good that you understand what you were bringing to the table and how you
can appeal to an even larger audience. And what I've done is really said, you know, here's my
experience as a woman in tech, and here's what's worked for me. And what's been surprising is men
said, yeah, that's what I did, except for I put a woman in tech spin on it. And I mean, I knew it worked for me. I have more than
quintupled my base salary, just my base salary alone in nine years. And the results that women
are getting from my programming, I have one woman who earned $80,000 more in a single negotiation,
which tells me one, she was really underpaid, but she didn't just get one offer at $80,000 more. She got at least two.
I mean, that changed her life. And I think the lowest I've heard is like $30,000 difference
change. I mean, this is life changing for a lot of women. And the scary thing is that it's not just
say it's $50,000 a year. Well, that over 10 years,
that's half a million dollars. Over 20 years, that's a million. And that's not even interest
in inflation and compounding going into that. So that's a huge difference.
It absolutely is. It's one of those things that continues to set people further and further back.
One thing that I think California got very right is they've
outlawed recently asking what someone's previous compensation was because, oh, we don't want to
give someone too big of a raise is a way you perpetuate the systemic inequality. And that's
something that I wish more employers would do. It's huge. I know the women in proponents who
had moved that forward. Some of them are personal friends of mine, and it's huge.
And that's actually something that I trained specifically for is how to handle difficult
questions like how much are you currently making, which you can't legally get asked
in California, although it still happens.
So how do you handle it if you still get asked and you don't want to rule yourself out?
Or even worse, which they still can ask, which is how much do you want to make? And a lot of times people get asked that before they know anything
about the job. And they basically, if you give an answer up front, you're negotiating against
yourself. And so I tackle tough things like that head on. And I'm very much an engineer at heart.
So for me, it's very methodical. I prepare scripts in advance to handle the pushback
that I'm going to get to handle the difficult questions. I, without a doubt, I know all of my
numbers and that's where I'm getting real results for women is by taking a methodical approach to it.
So I spent my twenties in crippling credit card debt and I was extremely mercenary as a result.
This wasn't because of some grand lost vision or something. Nope, I had terrible financial habits. So every decision I
made in that period of my life was extraordinarily mercenary. I would leave jobs I enjoyed for a job
I couldn't stand because it paid $10,000 more. And the thing that I picked up from all of this,
especially now having a bit of the other side of that, running a company myself, is I'm not suggesting at any point that people should make career decisions based upon where
they can make the most money, but that should factor in. One thing we do here at the Duck Bill
Group in every job posting we put up is we post the salary range for the position. And I want to
be clear here, it is less than anyone here could make at one of the
big tech unicorns or a very hot startup that's growing meteorically. And we're upfront about
that. We know that if money is the thing you're after, and that is the driving force behind what
you're going for, great. I don't fault you for that. This might not be the best role for you,
and that's perfectly okay. I get it. But you
absolutely should know what your market worth is. So you can make that decision from a place of
being informed rather than being naive and later discovering that you were taken advantage of.
So I want to unpack a couple of things. There's just so many gold nuggets in that. Number one,
for any employer listening out there, that is such a great best practice to post the range. You're going to attract the right candidates when you post the right range.
The last thing you want is to get to the end of the process to find out that, hey, you guys were
totally off and all the time invested could have been avoided if you'd had some sort of expectation
set up front. That said, that's actually where I start with my negotiation training. A lot of
people think I start with the money and that it's all about the money. That's not where I start.
The very first thing I train women and the men who've taken it to on the course is figure out
what success looks like to you and not just the number success, but what does your life look like?
What does your lifestyle look like? What does your lifestyle look like?
What does it feel like?
What kinds of things do you do?
What kinds of things do you value?
Money is one of those components, but it's not all.
And here's the reason I did that.
Because at a certain point in my life, I only got out, broke even out of debt within the
last five years.
That's how underpaid I was at the time. But then once
I started climbing out of debt, I started realizing it's not all about money. And that's
actually how I ended up in my dream position. I mean, I'm living out how I define success.
Today, could I be making a lot more money at a big tech unicorn? Yeah, I could. But I also have this incredible lifestyle.
It's sustainable. I get on apps like Blind and other internet forums, and I hear just horror
stories of people burning out and the toxic cultures they work with. I don't have that at all.
I have something that I could easily do for the next 50 years of my life if I live that long. But it's not by accident that I'm in the role that I'm in right now.
I actually took the time to figure out what success looks like to me.
And so when this opportunity came along, and I was looking at it alongside other opportunities that honestly paid more,
I recognized this opportunity for what it was because I'd put
in the work up front to figure out what success looks like to me. And so that's why what you guys
are saying, Hey, it's a lifestyle that you guys are supporting and in a mission that you're joining
that that's so important. You need to know that and do that work up front.
That's I think what it really comes to, is understanding that in many cases, in fact, I would take it back, in all cases, there's an inherent adversarial nature to the discussions you have about compensation with your employer or your prospective employer. you are misaligned as far as the ultimate purpose of the conversation. I'm not going to paint myself
as some saint here and say that, oh, I'm on the side of every person I'm negotiating against
trying to get them to take a salary that's less than they deserve. Because first, although I view
myself that I'm not in that position, you have to take that on faith from me. And I think that that
is too far of a bridge to cross. So take even what I'm saying now from the position of someone who has a vested interest in the outcomes of that negotiation.
I mean, we're not one of those unicorn startups.
We can't outbid Netflix, and we wouldn't even try to.
We're one of those old-fashioned businesses that has taken no investment, and we fund ourselves through the magic of revenue and profitability, which means we don't have a soft bank size war chest sitting in the bank that we can use to just hurl ridiculous
money at people and see who pans out. Hiring has to be intentional and thoughtful because we're a
very small team. And if you're looking for something that doesn't align with that, great.
I certainly don't blame you. That isn't this, and that's okay. I'm not trying to hire
everyone. And if it's not going to work out, why wouldn't we say that upfront to avoid trying to
get to all the way at the end of a very expensive interview process, both in terms of time and
investment and emotionally, only to figure out that we're worlds apart on comp and it's never
going to work. A hundred percent agree. I mean, I've been through it
on both ends, both as someone who is being hired and also as a hiring manager. And I understand it
and you need to find alignment. And that's what negotiation is all about is finding an alignment,
finding something where everyone feels like they're winning in a situation. And I'm a big
proponent and this is going to go so counterculture.
I think a lot of people overlook a lot of opportunities
that are just golden nuggets.
I think there's a lot of idol worship
of the big tech companies
and don't get me wrong,
I'm sure they pay really well,
great opportunity for your career,
but I think people are overlooking
a lot of really great career opportunities
to get experience and
responsibility and have good pay and lifestyle. And I'm a big proponent in looking for those
golden nuggets rather than just shooting for one of the big tech unicorns.
And other people are going to have a very different perspective on that. And that is
absolutely okay. So tell me a
little bit more about what it is that DevelopHer does and how you go about doing it. Because it's
one thing to say, oh, we help women figure out that they are being underpaid, but there's a
whole lot of questions that opens up because great. How do you do that? I do a number of things. So
it's not all about pay either. Part of it's building your value, building your confidence, standing out, getting ahead.
Developer started actually as a podcast. Funny story. I wanted to solve the problem of we need
more technical women as visible leaders out there. And I said, we're the architects, we're the CTOs,
we're the CISOs. And I didn't think anyone would care about me.
I mean, I'm not Sheryl Sandberg.
I'm not the COO of Facebook.
No, who's going to listen to me?
And then I was actually surprised when people cared about my own story about coming back
from being underpaid and then getting back into tech and figuring out how to stand out
in such a short amount of time.
And other women were saying, well, how did you do it?
And it wasn't just women. It was men too saying, hey, I also don't know how to effectively advocate
for myself. And then it was companies saying, hey, can you come in and help us build our internal
bench, recruit more women to come work for us and build our own women leaders. And then I've
started working with universities to help bridge the gap before it even starts.
I partnered with major universities to license my program and train them.
Not only how do you negotiate for what you're worth for your first salary, but also how
do you come in and immediately make an impact and accelerate your career growth?
And then, of course, I work with individual women.
I've talked about I have a salary negotiation course
that's won a couple of awards for the work,
the results that it's getting.
But then I just recently wrote a book
because I wanted to reach women and men at scale
and help them really get ahead.
And this is literally my playbook.
It's called the developer playbook.
And it's how did I break into tech?
And then once I was in tech,
how did I get ahead so quickly? And it's not
rocket science. And that's what I'm working on is training other people to do it. And look,
I'm still learning. I'm still paving my own path forward in tech myself.
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That's my favorite part. I feel like no one really has a great plan for, oh, where are you going next
in tech? Do you have this whole thing charted out? Of course not. I'm doing this fly-by-night seat of my pants, if I'm being perfectly directly with companies. And when you're talking
about things like salary negotiation, I think a natural question that flows from that is,
are there aspects of what you wind up talking to individuals about versus what you do when
talking to companies that are in opposition to each other? Yeah, so that's a great question.
So the answer is there are some progressive companies that have brought me in to do salary
negotiation training.
Complete candor. Most companies aren't interested. It's my zero to hero developer playbook program, which is how do you get ahead? How do you build your value, become an asset at the company? So
it's less focused on pay, but more how do you become more valuable and get ahead and add more
value to the company? And that's where I work with the individuals
and the companies on that front.
It does seem like it would be a difficult sell
in most enterprise scenarios
to get a company to pay someone to come in
to teach their staff how to more effectively
negotiate their next raise.
I love the vision.
It has happened.
I also thought it was crazy,
but it has happened. But no, most of my corporate clients say we not only want to encourage more
women into tech, but we already have a lot of women who are already in our ranks and we want
to encourage them to really feel like they're empowered and to stand out and reach the next
levels. And that's my sweet spot for corporate. Somewhat recently, I was asked on a Twitter spaces,
which is like Clubhouse,
but somehow different and strange,
that did I think that the privilege
that I brought to what I do
had enabled me to do these things,
being white, being a man, being cisgendered,
speaking English as my primary language was an interesting
one that I hadn't heard contextualized like that before, and whether that had advantaged me as I
went through these things. And I think it's impossible to say anything other than absolutely,
because it's easy to, on some level, take a step back and think, well, I've built this company and
this media platform and the rest, and that wasn't given to me. I had to build it. And that's absolutely true. I did have to
build it, and it wasn't given to me. But as I was building it, the winds were at my back, not against
me. I was not surrounded by people who were telling me I couldn't do it. Every misstep I made wasn't
questioned as, well, are you sure you should be doing this thing that
you're not really doing? It was very much a fail forward. And if you think that that applies to
everyone, then you are grievously mistaken. I think that's a healthy perspective, which is why
I consider you one of the developers and my strongest allies. The fact that you're willing
to look at yourself and go, what advantages did I have? And how might I need to adapt my messaging or my advice so that it's
applicable to even more people? But it's also something I've experienced myself. I mean,
I set out to help women in tech because I'm a woman in tech myself. And I was surprised by a
couple of things. Number one, I was surprised that men were asking me for advice as well.
And individuals in medicine and finance and law, you know, in business, not even related
to tech.
But what I'm really proud of that I didn't set out to build because I didn't feel qualified,
but I'm really glad that I've been able to serve is that there were three populations
that I've been really able to serve, especially at the university level.
Number one, international students who you mentioned yourself,
English might not be their first language,
they're not familiar with the US hiring and advancement and pay process.
And I helped normalize that.
And that's something that I myself am a benefit of having been born here in the U.S.
People who were English isn't their first language. You think it's hard enough to answer.
Why do you think you should be promoted or how much do you think you should make for this role?
What do you want in your first language? Try answering it in your third. Right. And then when
I'm really proud of is especially at the university level, I've been really able to help
students where
they're first-generation college students, where they don't have a professional mentor within their
immediate family, and providing them a roadmap or actually the playbook to how to get ahead and then
how to advocate for yourself. And these were things that I didn't feel qualified to help,
but these are the individuals who've ended up coming and utilizing my program and finding a lot of benefit from that.
And it made me realize that I'm doing something bigger than I even set out to do.
And that is very meaningful to me.
You mentioned that you give guidance on salary negotiation and career advancement to not
just women, but also men and not just people
who are in tech, but people who are in other business areas as well. How does what you're
advising people to do shift, if at all, from folks who are women working in tech?
So that's the key is it really doesn't shift. What I'm teaching are fundamentals and spoiler
alert, I teach grounding yourself in
data and knowing your data and taking the emotion out of the process, whether you're trying to get
ahead, to stand out, to earn more. And I teach fundamentals, which is five point process.
Number one, you got to figure out what success looks like to you. I talked a little bit about
that earlier, but it's foundational. I mean, I start with that because that alone changed my life. I would still be pursuing success today and
not have reached it, but I'm living out how I define success because I started there.
Then you got to really know your worth. Absolutely, without a doubt, know how much you're
worth. And for me, this was transformational. I mean, eye-opening. Like you said earlier, the blindfold coming off. When I saw for a fact how much employers paid
other people with my skill sets, it was a game changer for me. And so I, without a shadow of a
doubt, I use four different strategies, multiple resources in each strategy to know comprehensively
how much I'm worth. Then I teach knowing your numbers. It's not an emotional thing.
It's very much scientific. So I talk about knowing your key numbers, your target, your ask,
and your walk away. And those are all very dependent on your employment and financial
situation. So it's different from person to person. And then I talk about, and this is a
little different than what other people teach. I talk about finding leverage,
what you uniquely bring to the table or identifying companies where you uniquely add value,
where you can either lock in an offer or negotiate a premium. And then I prepare.
I prepare just like you prepare for an interview. I prepare for a negotiation. And if I'm asking for
the right amount of money, I am going to be prepared for pushback.
And I want to be able to handle that.
And I don't want to just know it on the fly.
I want to have scripts and questions prepared to handle that pushback.
I want to be prepared to answer some of the most difficult questions that you're going
to get asked, like we talked about earlier.
And then the final step is I practice over and over and over again, just like a sporting
event.
I am ready to go into action and get and over again, just like a sporting event. I am ready
to go into action and get a great thing. So those are the fundamentals. I marketed to women in tech
because I'm a woman in tech and we don't have enough women in tech and women are 82 cents on
the dollar in tech. But what I found is that doctors were using the same methodology. I wasn't
marketing it to them. Lawyers, business people, finance people were using it because I was teaching such fundamentals.
Taking it one step further, if someone is listening to this and starting to get a glimmering
of the sense that they're not where they could be career-wise, either in terms of compensation,
advancement, et cetera, what advice would you have for them
as far as things to focus on first?
Not to effectively extract the entire content
of your course into podcast form,
but where do they start?
Yeah, so you start by investing in yourself
and investing in the change that you want.
And that first investment
might be figuring out how much you're worth,
doing that research to figure out how much you're worth,
and then going out and learning the skills.
And look, I have a course,
I have a book that you can use to get ahead.
If I'm not the right fit,
there are a ton of resources out there.
The trick is to find the best fit for you.
And my only regret as I look back
over the last 10, 15 years of my career
is that I didn't invest in myself sooner.
And then I didn't go out and figure out how much I was worth. And when they said,
well, you're just not there yet, when I asked for more money, that I believed them, right?
And that was on me, that I didn't go out and go, I wonder how much I'm worth and do the research.
And then I regret not hiring a career coach earlier. I wish I'd gotten back into tech sooner.
And I wish that I had learned to negotiate and advocate for myself sooner.
But my knack, Corey, and I believe things happen to me for a reason, is my special skills.
I take things that were meant not necessarily intentionally to harm me, but things that
hurt me.
I learn from them.
I turn it around in the best way possible.
And then I teach and I create programs to help uplift other people. And that's my special skill set. That's sort of my mission
and purpose in life. And now I'm just trying to really explode it and make this into a big
movement that impacts millions of lives. So what's next for you? You've built this platform. You've put yourself out there.
You've clearly made a dent in the direction that you're heading in. What's next?
I am looking to scale. I'm just like any company. I really focus on delivering value,
proof of concept. What a lot of people don't realize is not only did I build developer in, quote, my spare time, but I did this without any outside investors.
I funded it all myself, built it on my own sweat equity.
That one resonates.
Yeah.
I know you know what that feels like.
And so for me, I'm focused on scale, bringing in more corporate partners, bringing in more university clients to scale and bridge the gap before it even starts,
and scaling and reaching more women and men and anyone who wants to figure out how to get ahead,
stand out, and earn more. And so the next year, two years are really focused on scale.
If people want to learn more about what you do, how you do it, or potentially look at
improving their own situations,
where can they find you?
I am online.
Go to developher.com.
I have resources for individuals.
I have a book, which is a great cost-effective way
to learn a lot.
I have an award-winning negotiation course
that helps you go out and earn what you're truly worth.
And I have a membership to connect
with me and other like-minded individuals. If you're a company leader, I work with companies
all the time to train their women and men too, to get ahead and build their value. And then I also,
I work with universities as well to help bridge the gender wage gap before it starts and build
future leaders. And we will of course include links to that in the show notes.
Thank you so much for taking the time to speak with me today.
I really appreciate it.
Corey, thank you so much for having me.
And I really mean it.
Corey is a strong ally.
We connected and I am glad to count you
as not only my own ally, but an ally, a developer.
Well, thank you.
That's incredibly touching to hear.
I appreciate it.
I mean it. Thank you. Sometimes all you can say to a sincere compliment, thank you. That's incredibly touching to hear. I appreciate it. I mean it.
Thank you. Sometimes all you can say to a sincere compliment is thank you. Arguing it is an insult
and I'm not that bold. That's actually really good advice that I give women is so many times
we cut down our own compliments. And so that's a great example right there. And it's not just
women who sometimes have a challenge with it, men too. When someone that's a great example right there. And it's not just women who sometimes have
a challenge with it, men too. When someone gives you a compliment, just say thank you.
Good advice for any age and any era. Lauren Hasson, founder of DevelopHer, speaker, author,
frontline engineer some days. I'm cloud economist Corey Quinn, and this is Screaming in the Cloud.
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