Screaming in the Cloud - Interlacing Literature, Academia, and Tech with Kate Holterhoff
Episode Date: April 28, 2022About KateKate Holterhoff, an industry analyst with RedMonk, has a background in frontend engineering, academic research, and technical communication. Kate comes to RedMonk from the digital m...arketing sector and brings with her expertise in frontend engineering, QA, accessibility, and scrum best practices.Before pursuing a career in the tech industry Kate taught writing and communication courses at several East Coast universities. She earned a PhD from Carnegie Mellon in 2016 and was awarded a postdoctoral fellowship (2016-2018) at Georgia Tech, where she is currently an affiliated researcher.Links:RedMonk: https://redmonk.com/Visual Haggard: https://visualhaggard.orgTwitter: https://twitter.com/kateholterhoff
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Hello and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at the
Duckbill Group, Corey Quinn.
This weekly show features conversations with people doing interesting work in the world
of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles
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Every once in a while on the Twitters, I see a glorious notification.
Now, it doesn't happen often, but when it does, I am all, well, a Twitter, if you'll
pardon the term, that they have brought someone new in over at Redmock.
Redmock has been a longtime friend of the show.
They're one of the only companies I can say that about and not immediately get a cease
and desist for having said that.
And their most recent hire is joining
me today. Kate Halterhoff is a newly minted analyst over at Redmock. Kate, thank you for
joining me. It's great to be here. One of the things that's always interesting about Redmock
is how many different directions you folks seem to go in all at once. It seems that I keep crossing
paths with you folks almost constantly when I'm talking
to clients, when I'm talking to folks in the industry. And it could easily be assumed that
you folks are 20, 30, 40 people. But to my understanding, there are not quite that many
of you there. That is very true. Yes, I am the fifth analyst on a team of seven. And yeah,
brought on the first of the year and I'm thrilled to be
here. I actually I would say recruited by one of my friends at Virta Tech, Kelly Fitzpatrick,
who I taught technical communication with when we were both postdocs in their Britain fellowship
program. So you obviously came out of an academic background. Is this your first excursion into
industry? No, actually. After
getting my PhD in literary and cultural studies at Carnegie Mellon in 2016, I moved to Atlanta
and took a postdoc at Georgia Tech. And after that was kind of winding down, I decided to make the
jump to industry. So my first position out of that was at a marketing, a digital marketing agency in Atlanta.
And I was a front end engineer for several years. Towards the end of my tenure there,
I moved into doing more of their production engineering and QA work, although it was
deeply tied to my front end work. So we spent a lot of time looking at how the websites look
at different media queries, making sure that there were no odd break points. So certainly it was an organic move there as their team expanded.
You spent significant amounts of time in the academic landscape when you start talking about,
well, I took on a postdoc position. That's usually the sign of not your first year on a college
campus in most cases. I mean, again, with an eighth grade education, I'm not really the person to ask, but I sit here in awe as people who are steeped in academia wind up going about the magic
that from where I sit, they tend to do. What was it that made you decide that I really enjoy the
field that I've gotten a doctorate in? You just recently published a book in that is, or at least
tangentially related to the space,
but you decide, you know what I really want to do now? That's right, front-end engineering. I want
to spend more or less 40-some-odd hours a week slowly going mad because CSS, and I can't quite
get that thing to line up the way that I want it to. Now, at least that's my experience with it.
For folks who are competent at it, I presume that's a bit of a different story.
Yes, I considered naming my blog at RedMonk, How to Center a Div. So yes, that is certainly an
ongoing issue, I think, for anyone in back any, you know, practitioners. So yeah, so I guess my
story probably began in 2013, the real move into technology.
So getting a PhD, of course, takes a very, very long time.
So I started at Carnegie Mellon in 2009.
And in 2013, I started a digital archive called Visual Haggard.
And it's a Ruby on Rails site.
You can visit it at visualhaggard.org.
And it is a digital archive of illustrations that were created to accompany a 19th century
writer, H. Ryder Haggard. And I became very interested in all the illustrations that have
been created to accompany both the serialization of his fictions, but also the later novelizations.
And it's kind of like how we have all these different movie adaptations of like Spider-Man
that come out every couple of years. These illustrations were just very iterative. And generally,
the scholarship that I saw really only focused on the first illustrations that came out.
So this was a sort of response to that. How can we use technology to showcase all the different
types of illustrations and how maybe different artists would interpret that literature differently?
And so that drug me into a discipline called the digital humanities, which really sort of
focuses on that question, which is, you know, how do computers help us to understand the humanities
better? And so that incorporates not only the arts, but also literature, philosophy, you know,
new media. It's an extremely broad subject, and it's evolving, as you can imagine, as the things that technology can do expands.
So I became interested in this subject and really was drawn to the sort of archival aspects of this, which wasn't really my training.
I think that's something that, you know, you think of librarians as being more focused on.
But I became acquainted with all these, you know, very obscure editions.
But in any event, it also taught me how to use technology.
I was involved in the RDF export for incorporating the site on Nines, which is sort of a larger agglomeration of 19th century archives.
And I was just really drawn to a lot of the new things that we could do.
So I began to use it more in my teaching.
So not only did I, and of course, as I taught communication courses at Carnegie Mellon,
and then I moved to teaching them at Georgia Tech,
you can imagine I had many students who were engineers
and they were very interested
in these sort of questions as well.
So the move felt very organic to me,
but I think any academic that you speak to,
their identity is very tied up
in their sort of academic standing. And so the idea
of jumping ship of not being labeled an academic anymore is kind of terrifying. But I, you know,
ultimately opted to do it. It certainly was. Yeah. But you know what, what I learned is that
there's this status called an affiliated researcher. So I didn't necessarily have to be
a professor, or someone on the tenure track in order
to continue doing research. Was it hard for you? So the book project, which is titled Illustration
in Fendis Yakla Transatlantic Romance Fiction, and has a chapter devoted to H. Ryder Haggard,
I wrote it while really not even being an instructor or sort of traditional academic. I had access to the
library through this affiliated researcher status, which I maintained by keeping a relationship with
the folks at Georgia Tech and was able to do all my research while having a job in industry.
And I think what a lot of academics need to do is think about what it is about academia that they
really value. Is it the teaching? Because in industry, we spend a lot of time sharing our knowledge is something that's extremely important.
Is it the research? As an analyst, I get to do research all the time, which is really fun for me.
And then, you know, is it really just kind of focusing on historical aspects? And that was
also important to me. So, you know, this status allowed me to keep all the best parts of being an academic while kind of sloughing off the parts that weren't so good,
which is, say, the fact that 80 percent of courses in the university are taught now by adjuncts or folks who are not on the tenure track line,
which is, you know, pretty shocking, you know, that the academy is going through some troubles right now.
And the hiring issues are they need to be acknowledged. And I think folks who
are considering getting a PhD need to look for other career paths beyond just sort of modeling
it on their advisors or in order to become ostensibly a professor themselves.
I don't know if I've told this story before in public, but I briefly explored the possibility
of getting a PhD myself, which is
interesting given that I'd have to, there's some prerequisites I'd probably have to nail first,
like get a formal GED might be part, like step one before proceeding on. And strangely enough for me,
it was not the higher level, I guess, contribution to a body of knowledge in a particular direction,
I mean, cloud economics being sort of an easy direction for me to go in, given that I guess, contribution to a body of knowledge in a particular direction, I mean, cloud economics
being sort of an easy direction for me to go in, given that I eat, sleep, live, and breathe it.
But rather, the academic rigor around so much of it and the incentives feel very different,
which, to be clear, is a good thing. My entire career path has always been focused on not
starving to death. And how do we turn this
problem into money? Whereas academia has always seemed to be focused on knowledge for the sake
of knowledge without much, if any, thought toward the practical application slash monetization
thereof. Is that a fair characterization from where you sit? I'm trying not to actively be
insulting, but it's possible I may be unintentionally so. No, I think you're right on. And so, yeah, like the book that I
published, I probably won't see any remuneration for that. There is very little, I'm actually not
sure what the contract says, but I don't intend to make any money with this. Professors, even those
who have reached the height of their career, unless they're on specific paths, don't make a
lot of money. Those in the humanities, especially, you don't do this to become wealthy. And the visual
Haggard archive, I don't, you know, everything is under a Creative Commons license, I don't make
money from people, you know, finding images that they're looking for to reproduce, say on a t shirt
or something. So yeah, I suspect you do it for the love. I always explain it as having a sort of
existential anxiety of like trying to, you know, cheat
death.
I think it was Umberto Eco who said that in order to live forever, you have to have a
child and a book.
And at this point, I have two children and a book now, so I can just, you know, die and
my, you know, my legacy lives on.
But I do feel like the reasons that folks go into upper, you know, higher education
vary.
And so I wouldn't want to speak for everyone.
But for me, yeah, it is not a place to make money.
It's a place to establish sort of more intangible benefits.
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and what I know of Redmog's perspective.
You mentioned that as a postdoc, you taught technical communication.
Then you went to go do front-end engineering, which in many respects is about effectively,
technically, highly technical and communicating with the end user. And now you are an analyst
at Redmonk. And seeing what I have seen of your organization in the larger ecosystem,
teaching technical communication is a terrific descriptor of
what it is you folks actually do. So from a certain point of view, I would argue that you're still
pursuing the path that you are on in some respects. Is that even slightly close to the way that you
view things? Or am I just more or less ineffectively grasping at straws as I am want to do?
No, I feel like there is a continuous thread. So even before I
got my PhD, I got one of my bachelor's degrees was in art. So I used to paint murals. I was very
interested in public art. And so it feels to me that there is this thread that goes from an
interest in the arts and how the public can access them to doing web development that's focused on
the visual aspects, you know,
how are these things responsive? What is it that actually makes the DOM communicate in this visual
way? You know, how are cascading style sheets, allowing us to do these sort of marvelous things?
You know, I could talk about my favorite, you know, selectors of these, because I will defend
CSS. I actually don't hate it. Although we do we use SAS if it
matters. But, you know, I think there's a lot to be said for the way that the web looks today,
rather than, you know, 20 years ago. So there, it feels very natural to me to have moved from
an interest in illustration to trying to, you know, work in a more front end way, but then
ultimately, move from that into doing sort of QA, which is like, well, let work in a more front end way, but then ultimately move from that into doing
sort of QA, which is like, well, let's take a look at how we're communicating visually,
and see if we can improve that to sit till, you know, look for things that maybe aren't
coming across as well as they could, which really forced me to work in the interactive team more
with the UI UX folks who are, you know, obviously telling the designers where to put the buttons and
you know, how to structure the, you know, the text blocks in relationship to the images and things like that.
So it feels natural to me, although it might not seem so on the outside, you know, in the process,
I really got to, I guess, acquired a love of that entire area. And I think what's great about
working at RedMonk now is that I get to see how these technologies are evolving.
So, you know, I actually just spun up a site on Vercel not long ago. And I mean, it is so cool. I mean, you know, coming from a background where we were working with, you know, jQuery, things have
really evolved, you know, it's exciting. And I think we're seeing that like, it's the full stack
approach to this. I used to volunteer for the jQuery infrastructure team and help run jQuery.net once upon a time.
I assume that is probably why it is no longer in vogue.
Like, oh, Corey was too close to it,
got his stink all over the thing.
Let's find something better immediately,
which honestly, not the worst approach in the world to take.
I'm so impressed. I had no idea.
It was mostly because, again, I was bad at front end,
always have been, but I know how to make computers run, kind of.
And on the back end side of things things and the infrastructure piece of it, I tended to, at least at the time, break the world into more or less three sets. that made things talk to each other from an API perspective. And you had front-end folks who took all of the nonsense
and had this innovative idea that,
huh, maybe a green screen glowing text terminal
isn't the pinnacle of user experience
that we might possibly think about
and start turning into something that a human being can use.
And whenever I hear folks from one of those constituencies
start talking disparagingly about the others,
it's, yeah, go walk a mile in their shoes and then tell me how you feel.
A couple of years ago, I took a two-week break to, all right, it's time for me to learn JavaScript.
And by the end of that two-week period, I was more confused than I was when I began.
And it's just a very different way of thinking than I have become accustomed to working with.
So from where I sit, people who work on that stuff successfully are effectively just this side of wizards.
I think that there's, I feel the same way about database types.
That's an area I never go into either because I'm terrible at that.
And the stakes over there have company killing proportions in a way that I took down a web server usually doesn't.
Yeah, I think that's often the motto.
Well, we've said that in my last company, which was like, it's just a website.
No one will die.
Honestly, I find the people who have really the best attitude about that tend to be, strangely enough, military veterans.
Because it's, the site is down.
How are you still calm?
It's, well, no one's shooting at me and no one's going to die.
It's fine.
We're all going to go home to our families tonight. It'll work out. Having perspective is important.
Yeah. It is interesting how the impetus, I mean, going back to your question about
making money at this field and how that kind of factors in, I guess front end does tend to
have a more relaxed attitude than say, yeah, if you drop a table or something. But at the same
time, compared to academia, it did feel a little bit more like, okay, well, this, you know, we've got the
project manager that's breathing down our neck, they got to send us something, you know, what's
going on here. So yeah, it does become a little bit more, I don't know, things ramp up a little
bit. And then the importance, you know, varies by, you know, whatever part of it you're working on.
It's interesting, as an analyst, I don't hear the terms backend and frontend as much. And that was really how my team was divided. You know,
it was really kind of opaque when you walked in, started the job, I was like, okay, was this
something that the frontend should be dealing with or the backend, you know, what's going on?
And then, you know, ultimately, I was like, oh, no, I know exactly where this is. And then anyone
who came on later, I was like, no, no, no, we talked to the backend folks for this sort of
problem. So I don't know if that's also something that's falling out of vogue. But that was, you know, the backend handled all the DevOps
aspects as well. And so, you know, anything with our virtual boxes, and, you know, trying to get
things running, and then, you know, access to our, yeah, the servers, you know, all of that was was
kind of handled by backend. But yeah, I worked with some really fantastic frontend folks.
They were just, I feel like they could have been better categorized as full stack.
And many of them have CS degrees
and they chose to go into frontend.
So, you know, it's, I have no patience for-
Oh God, you mean you chose this
instead of it being something that happened to you
in a horrible accident one of these days?
Exactly.
And that's not restricted to frontend.
That's working with computers in my experience. It's like, oh God, it's hard to remember I chose this
at one point. Now it feels almost like I'm not suited for anything else. You have a clear ability
to effectively communicate technical concepts. If not, you more or less wasted most of your
academic career. Let's be very clear. Then you decided you're going to go and be an engineer for a while. And you did that. Why Redmonk? Why was that the next step? Because
with that combination of skills, the world is very much your oyster. What made you look at Redmonk
and say, yes, this is where I should work. And let me be very clear. There are days I have strongly
considered like, if I weren't doing this, where would I be? And yeah, I would probably annoy Red Monk into actively blocking me on all social media or
hiring me. There's no third option there. So I agree wholeheartedly with the decision.
What was it that made it for you? I mean, it was certainly not just one thing.
One of the parts of academia that I really enjoyed was ability to go to conferences and just travel
and really get to meet people. And so that was something that seemed to be a big part of it.
And I guess so that's kind of the part that maybe doesn't get mentioned so much. And then
especially in the COVID era, you know, we're not doing as much traveling. So you're well aware.
We're spending all of our time having these conversations via screen.
You know, I do enjoy that.
Yeah. The before times, probably one out of every eight episodes or so of this show was recorded in person.
Wow.
Now it's, I don't know.
I don't really know if I want to go across town.
Honestly, I've become a bit of a shut-in here.
But you get it done with science.
But you lose something by doing it.
There's a lack of high bandwidth communication.
And many of my academic friends,
when they would go to conferences, they would just kind of hide in their hotel room until they had to present. And I was the kind of person that was down in the bar hanging out. So to me,
it felt very natural. But in terms of the intellectual parts, in all seriousness,
I think the ability to pull apart arguments is something that I just truly enjoy. So when I was
teaching, which of course was how,
was why they paid me to be an academic, you know, I loved when I could sit in a classroom and I would ask a question, you know, I'd kind of come up with these questions ahead of time
and the students would say something totally unexpected. And then I'd have another one say
something totally out of the blue as well. And I'd get to take them and say, you're both right.
Here's how we combine them. And here's how we're going to move forward. So the ability to,
to take an argument and, and sort of mold it into something constructive, I think can be very useful, both in, you know, meeting with clients who maybe are, you know, coming at things a little bit differently than maybe we would recommend in order do. I mean, that's a big part of the job too, is speaking and not only doing sort of keynote talks, which my colleague
Rachel is doing, I think a glupon this year, but also just in video format, having multiple
presenters and kind of taking their ideas and making something out of that, that sort of
forwards the argument. I think that's a lot of
fun. I like to think I do an okay job at it. And I certainly have a lot of experience with it. And
then just finally, you know, listening to arguments, listening, the big part of the job is going to
briefings where clients explain what their product does. And we listen and try to give them feedback
about how to reach the developer audience. And, you know, just trying to work on that communication
aspect. And I think what I would like to push is more of the visual part of this. So I think a lot of times people don't
always think through the icons that they include or the illustrations or the just the stock photos.
And I find those so fascinating. I know that's not always the most, the part that everyone wants to
focus on. But to me, the visuals of these pitches are truly
interesting. They really kind of maybe say things that they don't intend always. And that also can
really make concrete ideas that are, especially with some of this really complex technology,
it can really help potential buyers to understand what it accomplishes better.
Some of the analyst engagements I've been on that I enjoy the most have been around talking to vendors who are making things. And it starts off invariably as,
yeah, we want to go ahead and tell the world about this thing that we've done.
And my perspective has always been just a subtle frame shift. It's like, yeah, let me save some
time. No one cares. Absolutely no one cares. You're in love with the technical thing that you
built. And the only people who are going to love it as much as you do are either wanting to
work where you are or they're going to go build their own and they're not going to be
your customer.
So don't talk about you.
No one cares about you.
Talk about the pain that you solve.
Talk about the painful thing that your target customer is struggling with that you make
disappear. And I didn't think that that would be,
A, as revelatory as it turned out to be, and B, a lesson that I had to learn myself.
When I was starting, when I was doing some product development here, where I once again
fell into the easy trap of assuming if I know something, everyone must know it. Therefore,
it's easy. Whereas if I don't know something, it's very hard and no one could possibly wrap
their head around it. And we all come from different places and meeting people wherever
they are in their journey, it's a delicate lesson to learn. I never understood what analysts did
until I started being an analyst myself. And I've got a level with you.
I spent six months of doing those types of engagements feeling like a giant fraud.
I'm just a loud mouth with an opinion.
What does that mean?
Well, in many ways, it means analyst because it's having an opinion is in so many ways
what customers are really after.
Raw data, you can find that a thousand different ways, but finding someone who could talk about
what something means, that's harder. And I think that we don't teach anything approaching that in most of our STEM curriculum.
Yeah, I think that's really on point.
Yeah, I mean, especially when some of these briefings are so mired in acronyms and sort
of assumed specialization.
I know I spend a lot of time just thinking about what it is that confuses me about their pitch more so than what I'm, you know, is actually coming through. So I think
actually, one of the tools that we use writing instructors, my past life was thinking like
someone with an eighth grade education. So I actually think that your reference to having,
you know, that sort of chestnut can actually be useful because you say, if I took my slide deck and showed it to a bunch of eighth graders, would they understand what it is that I'm saying?
Maybe you don't want them to get the technical details, but what problem does it solve?
If they don't understand that, you're not doing a good enough job.
And so that to me is actually something that a lot of folks need to hear that, yeah, these vendors, because they're just so deep in it, they're so in the weeds that they can't maybe see how someone who's just looking for a database or platform or whatever, they actually need this sort of simplified and yet broad enough explanation for what it is that they're actually trying to do, what service they actually provide. From where I sit, one of the hardest things
is just reaching people in the right way. I mean, I'm putting out a one to 2,000 word blog post
every week because I apparently hate myself. And that was a constant struggle for me when I started
doing that a year or two ago. And what has worked for me that really get me moving down that is instead of trying to teach everyone all the things, I pick an individual,
and it varies from week to week, that I think about, and I want to explain something to that
person. And then I wind up directing what it is I'm about to tell, what it is I'm writing,
to that person. Sometimes they're a complete lay person. Other times they are fairly advanced
in a particular area of technology.
And the responses to these things differ,
but it's always,
I always learn something from the feedback that I get.
And if nothing else,
it's one of those ways to become a better writer.
Well, I would start by writing.
Just do it.
Don't worry about getting it perfect.
Just go out there and power through things.
That's my approach.
And I'm talking about the burden of writing a thousand words a week.
You wrote an actual book.
My belief is that the more people I talk to have done that, no one actually wants to write
a book.
People want to have written a book.
And that definitely resonates with me.
I am tempted to just slap a bunch of these blog posts together and call it a book one
of these days as an anthology. But that feels like it's cheating. If I ever decided to go down that path, I want
to do it right. I guess I come at it from the perspective of I don't know what I think until
I write it down. So it helps me to formulate ideas better. I also feel like my strength is
in rereading things and trying to edit them down to really get to the kernel of what it is I think.
And a lot of times how I begin a chapter or a blog post or whatever
is not where it should begin.
That maybe I'm somewhere in the middle.
Maybe this is a conclusion.
There's something magical in my view that happens when you write,
that you are able to pause and take a little bit more time
and maybe come up with better words for what it is that you're able to pause and take a little bit more time and maybe come up with
better words for what it is that you're you're trying to communicate. I also am I benefit from
readers. So for instance, in my book, I have one chapter that really focuses on Harper's Weekly,
which is an American newspaper. I'm not an Americanist, I don't have a deep knowledge
of that. So what I did is I that I revised that chapter and sent it to American periodicals and got feedback from their readers. Super useful.
In terms of my blog at RedMonk, anytime I publish something, you can bet that at least one founder
and probably at least one other analyst has read it through and given me some extremely incisive
feedback. It never is just from my mind. It's something that
is a collaboration. And I'm grateful to anyone who takes the time to read my writing because,
you know, all of us have so much time, of course. It really helps me to understand what it is that
I'm trying to dig into. So for instance, I've been writing a series for Redmung on certifications,
which makes a lot of sense. I've come from an academic background, here it is, you know, I'm seeing all these tech certifications. And so it's interesting to me to
see similarities and differences and what sort of issues that we're seeing come up with them.
So for instance, I just wrote about the vendor specific versus vendor neutral certifications.
What are the advantages of getting a certification from the CNCF versus from, say, VMware?
We'll have opinions on all of this,
and most of them are terrible.
I'm sure you do.
It came naturally out of the job,
sitting through briefings
and kind of seeing these things evolve
and the questions that I have
from a long history of teaching.
But I think it also suggests
the collaborative aspect of this,
of coming to my colleagues.
I've been here for, what, four months? And saying, normal? Like, what are we seeing here? Let me write a
little bit about what I think is going on with certifications. And then you tell me, you know,
what it is that you've seen with your years and years of expertise, right? So Stephen O'Grady
has been, you know, doing this for longer than he likes to admit, right? So this is grateful to have
such well established colleagues that can help me on that journey.
But to kind of spiral back to your original question, I think that writing to me is an
exploration.
It's something that helps me to get to saying something a little more, I guess, meaningful
than just where I began, just the questions that I have.
I can kind of dig down and find some substance there.
I would encourage you to take any one of your blogs, blog posts, and think about maybe where they, or use them as jumping off posts points for your eventual book,
which I will be looking for on newsstands any day now. I am looking forward to seeing how you
continue to evolve your coverage area, as well as reading more of your writings around these things.
I am, they always say that the cobbler's children have no shoes, and I am having an ongoing war with the Red Monk RSS feed because
I've been subscribed to it three times now, and I'm still not seeing everything that comes through,
such as your posts. Time for me to go and yell at some people over on your end about how these
things work because it is such good content. And every time Red Monk puts something out,
it doesn't matter who over there has written it.
I wind up reading it with this sense of envy
in that I wish I had written something like this.
It is always an experience.
And your writing is absolutely no exception to that.
You fit in well over there.
It means a lot to me.
Thank you.
No, thank you.
I want to thank you for spending so much time
talking to me about things that I feel like
I am still not quite smart enough to wrap my head around,
but that's all right.
If people want to learn more,
where's the best place to find you?
Certainly Twitter.
So my Twitter handle is just my name, Kate Holderhoff.
And I don't post as often as maybe I should,
but I try to maintain an ongoing presence there.
And we will, of course, put a link to that in the show notes.
Thank you.
Thank you so much for your time. I appreciate it.
Kate Halterhoff, analyst at Redmond. I'm at cloud economist, Corey Quinn,
and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star
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