Screaming in the Cloud - Replay - Speaking Truth to Power in Tech with Dai Wakabayashi

Episode Date: January 2, 2025

On this Screaming in the Cloud Replay, Corey is joined by accomplished tech journalist Daisuke Wakabayashi to explore the world of tech reporting. The pair discuss Dai’s 2019 article on AWS... while touching on a number of topics, including how AWS evolved from a platform everyone built on top of to one that runs everything built on top of it. Both explore why it’s incredibly difficult to capture all the nuances of the world of open source in a single article, the collaborative nature of writing the news, and how a journalist can tell when they’ve written a story that doesn’t have mistakes. Dai and Corey also unpack why Amazon as a trillion-dollar company should expect more scrutiny, what it was like to try to get people to go on the record talking about AWS, and more.Show Highlights(0:00) Intro(0:29) The Duckbill Group Sponsor read(1:02) A brief look at Dai’s background as a journalist(2:00) Dai’s article covering AWS’s business practices(3:47) Unpacking the discussion around Dai’s article(6:09) The careful thought and nuance that goes into writing an investigative news article(8:59) How AWS insiders are responding to Dai’s article(11:50) The importance of disclosures in journalism(14:32) AWS’s blog post responding to Dai(18:41) The Duckbill Group Sponsor read(19:24) How criticism affects relationships with AWS(23:36) Corey’s reaction to getting mentioned in Dai’s article and the NYT style guide(27:18) Why it’s still important for journalists to speak truth to power(32:22) Where you can find more from DaiAbout Dai WakabayashiDaisuke Wakabayashi was born in Singapore, lived in Tokyo, and spent the bulk of his childhood in New Jersey. He graduated from the College of the Holy Cross in Worcester, Mass. Daisuke’s journalism career started at Reuters in Tokyo. He also worked for Reuters in Boston and Seattle, covering everything from industrial conglomerates to natural disasters. He returned to Japan with The Wall Street Journal covering technology and then returned to the United States to cover Apple. Wakabayashi joined The New York Times in 2016 and covered Google from the paper’s San Francisco bureau. In 2022, he moved with my family to Seoul to take his current job as an Asia business correspondent for The Times.LinksDai’s 2019 article “Prime Leverage: How Amazon Wields Power in the Technology World”: https://www.nytimes.com/2019/12/15/technology/amazon-aws-cloud-competition.htmlTwitter: @daiwakaLinkedIn: https://www.linkedin.com/in/dwakabayashi/Personal site: https://www.nytimes.com/by/daisuke-wakabayashiCompany site: nytimes.comOriginal Episodehttps://www.lastweekinaws.com/podcast/screaming-in-the-cloud/speaking-truth-to-power-in-tech-with-dai-wakabayashi/SponsorThe Duckbill Group: duckbillgroup.com

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Starting point is 00:00:00 It was clear to me that they sort of saw themselves as the big dog in a way that I don't think they did in the past. Welcome to Screaming in the Cloud. I'm Corey Quinn. Last December, an article came out in the New York Times titled, Prime Leverage, How Amazon Wields Power in the Technology World. Joining me today is Dai Wakabayashi, the journalist who wrote that article. Dai, welcome to the show. Thanks for having me. This episode is sponsored in part by my day job, the Duck Bill Group. Do you have a horrifying AWS bill? That can mean a lot of things. Predicting what it's going to be, determining what it should
Starting point is 00:00:41 be, negotiating your next long-term contract with AWS, or just figuring out why it increasingly resembles a phone number, but nobody seems to quite know why that is. To learn more, visit duckbillgroup.com. Remember, you can't duck the duck bill bill. And my CEO informs me that is absolutely not our slogan. First, thanks for taking the time to speak with me. You are a journalist journalist, not a journalist in the sense of it's a polite term that we're going to appropriate for someone who works in corporate comms. You are a reporter. That is what you've done for your entire career, as best I can tell. Yeah, that's definitely, ever since I left college, that's all I've been doing. It's,
Starting point is 00:01:23 you know, it's a job that doesn't particularly pay well. It's not one that gets a ton of respect in the broader world these days. But I do think it's an awesome job in the sense that, you know, I get to be on the front lines of interesting things happening and get to talk to a lot of interesting people. And, you know, it's one of the few jobs where you can stick your finger in someone's eye and you're allowed to a lot of interesting people. And, you know, it's one of the few jobs where you can stick your finger in someone's eye and you're allowed to do it. And not only are you allowed to do it, you're sometimes encouraged to do it. It's refreshing to talk to someone who isn't trying to sell anything, which is, I guess, a depressing commentary on the state of the world
Starting point is 00:01:58 today. But so this article came out, I want to say, about December 15th. In fact, yes, it was December 15th. And the general, it's a lengthy article, and the general thesis is that in the technology world, AWS more or less winds up having a product strategy that distills down to yes, and effectively strip mines open source projects and companies for a lot of their innovations and then rolls it into first party services. Is that an effective summary? Have I missed some of the salient points? Yeah, I think so. I mean, I think part of it is that, you know, what we saw as sort of one of the main ideas here is that Amazon has created this incredible platform, which is now essentially taking over the way people buy and spend and use technology. And now, instead of just being a platform and sort of being the thing that everyone just builds on top of, they're also now offering everything else that runs on top of it.
Starting point is 00:03:05 And so all these companies and many software companies we spoke to who felt like, you know, maybe five, six years ago thought, here's an opportunity for us to kind of, you know, a new frontier for us is now increasingly finding that, well, this frontier may not be as lucrative because we're competing with the very company that is sort of, you know, the platform. And so I think that notion of what the responsibilities of a platform is something that generally we have been kind of looking into at the times about big tech companies, whether it's Google or whether it's Facebook or whether it's Apple. And certainly this is, you know, our sort of look at what Amazon is doing in the cloud. And what's interesting to me is seeing,
Starting point is 00:03:49 I guess, the community response to this in various corners. There's, of course, the immediate knee-jerk response of, well, that isn't accurate. There was an agenda, yada, yada. It comes off as the people immediately saying, well, that article's great, but there's 40 years of nuance go into the whole open source world that was largely passed by in the article itself. My position on that is the nuances of the open source world are something I don't fully understand, despite having been actively involved with it for roughly 15 years. So the fact that some of those nuances and edge cases didn't make it into a front-page story of the New York Times
Starting point is 00:04:29 isn't the most surprising thing in the world to me. What has your perception of the feedback been since this article was published? Yeah, you know, I knew that that was coming. Look, I don't think we ever thought we could fully capture all the nuance of something like open source. I mean, it is akin to like, you know, a religious war on some level, you know, that you'll never fully capture all the history and the back and forth of the industry. But we're trying to give a flavor of it, you know, and we're trying to give enough of a flavor of it that people can kind of get a sort of base level understanding of what's at stake and, you know, and then read the article for what it's worth. And, you know,
Starting point is 00:05:20 I do understand that people feel like there was some nuance missing. But, you know, I think one of the things, one of the challenges with journalism is always writing for, you know, writing something very niche for a very general audience can be, you know, the challenge. And it's how far back do we pull back the lens? Do we pull it back so far that it's, you know, it becomes almost impossible to distill what specific thing you're talking about? Or do we go too narrow and sort of alienate a broad part of the audience? And so, look, there's never a right answer to exactly how far back to pull back the lens. And we tried, you know, what we thought was the right level of sort of altitude from which to write about this. That's one of the more interesting parts of,
Starting point is 00:06:13 I guess, seeing articles on things that I tend to be relatively well traveled in. And I see certain shortfalls or papering over of complex issues. And I guess that was, I guess as I went through the maturation process insofar as I ever did, it really was an eye-opener for me as far as realizing that, okay, if this is an area in which I have subject matter expertise and, well, there
Starting point is 00:06:35 are shades of nuance and journalism aimed at the mainstream doesn't necessarily pick up on all of that nuance. The next logical step for me was, huh, I wonder with all these other things in which I don't have subject matter expertise, is this going on there as well? And the answer, of course, is obviously. Nothing is going to act as a in-depth primer to a field of study. Reading a newspaper does not make you a subject matter expert on anything other than reading that day's issue. I mean, I think, you know, one of the things that's really eye-opening about, you know, the process of writing a fairly long story like this is the collaborative nature of it. So I speak to, you know, a ton of people, right? 40, 50, 60 people for this. And I get that sort of deep perspective. And when I go to write it, I feel like, well, this is very important. I need to
Starting point is 00:07:25 explain the nuance of the licensing deal and, you know, and why this licensing agreement is different than that licensing agreement. And then my editor sort of looks at it and says, I mean, she sort of looks at it and says, if we're talking about licensing, we've lost, like the specific different licenses, we've lost people. And so, you know, that's the collaborative effort, right? I go and I get really steeped in it. I get really, you know, I get really granular. But as I write it, I think, okay, I need to pull this back a little bit.
Starting point is 00:08:00 And usually the editor pulls it back even more. You know, it is my, we have a fantastic editor. Her name is Pui Wing Tam. And her job almost always is to make us be, we're looking at something at 5,000 feet. We need to be looking at it at 10,000, 15,000, 30,000 feet. Pull it all the way back and tell us what it is about the industry. And for us, this story was always about power and influence. Here's a company with enormous power and enormous influence now in the technology world. And how do they wield that power and influence? And so, you know, she always sort of kept us on that sort of North Star, for lack of a better phrase.'s, that's, that's part of the collaborative effort.
Starting point is 00:08:46 And so that's always really interesting to me where I feel like sometimes I'm in there saying, well, this is losing nuance, too much nuance. And she says, well, what is the real nuance here that you're trying to make? And then we'll rephrase it. And, and, you know, it's a, it's a back and forth process. What's interesting to me as the response that I heard from this article from my friends at AWS was it mostly came back to the position of that's not someone at AWS or most people at AWS for that matter are sitting around figuring out okay how can we completely undercut various people that do business with and rely on us that is I don't believe that is the starting point that anything reasonable or rational comes from but when you're building that out you don't have the luxury of understanding how actions get interpreted
Starting point is 00:09:46 in the broader marketplace. At this point, Amazon is, give or take, a trillion dollar company. They deserve a increased level of scrutiny as a result. And while that isn't how we intended this to come across, well, then you should have done a better job of telling a story around it, because people
Starting point is 00:10:05 don't see the world the way that you see it internally at your company. The actions you take reverberate throughout all of society at your scale. And it's important that people are aware of the outweighed impact that their words carry. I was having this conversation recently when I turned to a peer and say, hey, I wonder what this line on the graph means. That's just an idle question. If I say that as someone's manager, it can very easily be interpreted as a, you should find out what that line on the graph means. The fact that there is that power disparity completely changes the context of the exact same statement. Totally. And, you know, one of the things that I thought was interesting, I mean, you know,
Starting point is 00:10:48 Amazon clearly, you know, they put out a blog post. If your listeners haven't gone and read it, they should. We'll put a link to that in the show notes. Yeah, in response to the article. And, you know, one of the things companies are very good at is if they find a story that they especially don't like and they find an error in it, they will, you know, gently prod you to correct that error in the story. And there were no request corrections. Granted, they did not like the way I interpreted a certain set of facts, you know, that I understand that they might think that we had a certain agenda, that I understand. But the notion of accuracy is, you know, something that we take very seriously, obviously. And so when a story goes out like that, the thing that I'm sitting there also very worried about is,
Starting point is 00:11:40 well, I wonder if people are going to find a mistake in the story. And we did not get a request for a correction. The one thing we did get, which I thought was sort of interesting, and I guess I should make the disclosure now, I didn't even think to check to see if the New York Times is an AWS customer. And it turns out, yes, yes, we are an AWS customer, along with GCP. So that disclosure was not in the story.
Starting point is 00:12:12 In hindsight, maybe we should have had it in there. But, you know, it was the farthest thing from my mind to even think about that, which probably is a shortcoming. Well, the other side of it, too, whenever the Washington Post has any article that even touches about that, which probably is a shortcoming. Well, the other side of it too, whenever the Washington Post has any article that even touches on Amazon, they have to disclose, oh, by the way, the founder of Amazon owns the entire paper.
Starting point is 00:12:33 That doesn't stop them from being overwhelmingly critical from time to time, but those disclaimers in there from a journalistic integrity point of view are incredibly important. I would argue that I don't think anyone thinks that you took it easy on AWS because the New York Times is an AWS customer, based upon the response I saw to that article. Yeah, I don't think that's the concern. You know, I do think that the disclosures are incredibly important. And I look, you know, a lot of people talked about the reaction
Starting point is 00:13:01 and everyone. Part of the privilege of working for the New York Times and part of the responsibility is that we have sort of a bullseye on our backs, you know, and that when we write something, everyone, a lot of people read it. We have a huge platform and that's really a privilege. But with that comes an incredible responsibility to, you know, that we have to be able to like weather the criticism of that story. And so for us, you know, I was not surprised that a lot of people had criticism for the story. And I think that's totally fine, you know, and Amazon's response, I think was, you know, it's totally within their right to do so. And I don't take it personally, you know, and, you know, I don't think Amazon took the story personally either. They realize, I think, at some level that
Starting point is 00:13:49 as they get bigger, they're, you know, people are going to start looking at them a little closely. And certainly this year, we've seen a ton of great work, not only from the Times, but also from the Wall Street Journal and other publications that, and I think BuzzFeed also had a great story recently that looks at kind of the reverberations of the Amazon world that we live in, right? That goes beyond AWS and obviously on e-commerce and this notion that, you know, everything should be delivered to you the second you want it. And so we live in an Amazon world. And so, you know, I think it's only fair that reporters get more and more interested in sort of looking very closely at that world.
Starting point is 00:14:27 And Amazon is totally within their right to be very aggressive in responding back. I find their entire blog post that responded to your article to be a little on the interesting side. I mean they, of course, have the trotting out the hostages of all of their large partners who are active in the open source world of, these people are great examples who love working with us. Well, yeah, I mean, what else are those companies going to say? You can't ever speak out against one of your largest partners and expect to live. But what's, I guess, pushing back on this of,
Starting point is 00:14:57 oh, companies aren't actually afraid that Amazon's gonna move into their space. No one has actually said that statement aloud because it's provably untrue. Whenever I talk to people, even on this podcast and occasionally in the pre-show discussion I'll have, it's, oh, are you worried about AWS releasing a product next week to put you out of business?
Starting point is 00:15:16 And their response is, don't even joke about that. People are incredibly sensitive to that. There's a palpable sense of tension in partner meetings when people are preparing for large conferences at reInvent, for example, when they have their big annual event and their giant keynote where Andy Jassy more or less gets on stage for three straight hours and recites new services, which is what it feels like sometimes. There's a palpable sense of tension of, is this going to be the thing that more or less fundamentally drives our
Starting point is 00:15:46 business in an unexpected and unwelcome direction? I mean, I've covered technology now for almost 20 years. And, you know, I've covered Microsoft in the 2000s. I've covered Apple. I've covered, now I'm covering Google as my main sort of beat. And I've never seen companies more scared to talk out about another company than I saw with Amazon and AWS. It was really fascinating. You know, there were a bunch of companies who off the record or, you know, on background would really just tee off on the company on Amazon and AWS's practices. But if you tried to push any of them to talk either on the record or even the on-the-record things, you know, you ask them to sort of make that, you know, or when they were willing to talk on the record,
Starting point is 00:16:37 it was a total whitewashing of the things that they would say, you know, privately. And so that's what I thought was really eye-opening to me is that a lot of companies are just deathly afraid of even saying the most innocuous thing about Amazon. And so the trotting out of the partners I found to be less useful. Obviously, Amazon tried to get us to talk to the partners who were happy.
Starting point is 00:17:04 And certainly, I don't doubt that there are some partners who are genuinely happy about working with AWS. But I also doubt that even the happiest partners would voice their concerns to The New York Times in a sort of frank way. And so that was one thing that I thought was sort of interesting. The other sort of interesting thing that I, you know, I found about their response was this, you know, the way a large story like this works, Amazon was not, is not blindsided by that story. You know, we worked with them for a week before the story ran, going over every detail of the story. They voice their concerns, some of which we put in the story, their rebuttals and such. But companies also play games. And so there's a lot of, well, you can talk to our executive here,
Starting point is 00:17:58 but it'll be on background and you can't use it. You can use the things we talked about, but you can't attribute it to that person. And then after the fact, they have this very long and exhaustive blog post, but there's sort of the notion that somehow that we didn't give them a chance to really talk and rebut is sort of misleading, I think. They have ample opportunity to sort of respond to the story and their response was in the story. And so this notion that somehow that they were sort of caught off guard is, if that was the intent, that's sort of, I think, misleading. Here at the Duckbill Group, one of the things we do with, you know, my day job
Starting point is 00:18:45 is we help negotiate AWS contracts. We just recently crossed $5 billion of contract value negotiated. It solves for fun problems, such as how do you know that your contract that you have with AWS is the best deal you can get? How do you know you're not leaving money on the table? How do you know that you're not money on the table? How do you know that you're not doing what I do on this podcast and on Twitter constantly and sticking your foot in your mouth? To learn more, come chat at duckbillgroup.com. Optionally, I will also do podcast voice when we talk about it. Again, that's duckbillgroup.com. I think that it's easy to fall into the trap for
Starting point is 00:19:27 a lot of these companies as well. I mean, certainly I was in this when I was starting my business, and it's, well, what happens if I upset Amazon? And I have nothing even remotely resembling a survival instinct. So I started a newsletter called Last Week in AWS, giving them even trademark rounds if they wanted to come after me on that perspective, and then more or less made fun of them every week in an email newsletter. And I expected that it was going to basically make me persona non grata as far as anything AWS was oriented.
Starting point is 00:19:57 And what I learned from that, which was shocking, was that first, they love that. They have a bit of a corporate beat the crap out of me fascination. So, okay, we'll they love that. They have a bit of a corporate beat the crap out of me fascination. So, okay, we'll roll with that. But also, there is no one person who is, I guess, responsible for the viewpoint of an entire company at that scale.
Starting point is 00:20:16 I'm used to small business where a big company has 200 people. There's no Ted Amazon sitting there deciding whether they like someone or hate them. That's a bunch of very small teams that are largely independent, more so than at most other companies. And some of those folks love what I'm doing. Some of them despise everything about me.
Starting point is 00:20:34 And it's one of those things where I've learned that you can't make people happy all the time. And as long as I continue to have people take my calls, I assume I haven't gotten it entirely wrong. I mean, I think you walk that very fine line. I think you are incredibly fair. I'm a big fan of the newsletter. I think you have a very – I'm also a big fan of your Twitter account. You have a very good tone to it. And I think the reason why I imagine the reason why people don't dismiss you is because
Starting point is 00:21:07 you come from an incredibly informed place. You know, you know what you're talking about, and it's obvious. And so that makes it harder to dismiss you as some kind of kook or, you know, someone with an agenda, because I think it's obvious that you've done the homework. Now, I think when someone like us drops in and writes something critical, it's easier to dismiss us. And especially when we compare cloud computing to a coffee shop. I mean, sorry, open source to a coffee shop. I think people get a little, it gives them more fuel for the fire. But I don't think they take it personally.
Starting point is 00:21:41 I mean, I think that this is part of the of the this is part of the back and forth and they'll become better for it. I think they'll their message will become sharper and they'll be they'll think about how hopefully how, you know, their partners will respond to certain decisions to make about products, hopefully. And I think that that's all part of becoming, learning the responsibilities of being this kind of major tech platform. They're not up and coming anymore. I mean, I think it was very clear at reInvent this year that they are now the big dog. I think this year, more than other reInvents that I watched on YouTube, it was clear to me that they sort of saw themselves as the big dog in a way that I don't think they did in the past. I still think internally they struggle with that.
Starting point is 00:22:28 They tend to pride themselves in their two pizza teams. So you have a team of 20 people or so, give or take, that are launching an entire service. I'm not sure that they realize that this is something that millions upon millions of people are going to see. I also, I'm big enough to admit to more than a little professional jealousy of you at this point. I have never had a same day blog post come out from AWS penned by a VP with a theme of screw this guy over something that I've written. So we all have bucket list items. That is definitely one of mine. As a reporter, nothing makes me more uncomfortable than when someone that you wrote a story about or a company that you wrote a story about comes back to you and tells you, oh, we love that story.
Starting point is 00:23:10 That probably means I wasn't critical enough, that I wasn't analytical enough. And so getting a response like that, while like, look, it's not like the thing I was hoping for, it also doesn't bother me at all. It's kind of probably means, you know, that I was sufficiently critical or sufficiently analytical. I remember that you and I had spoken a couple of times when you were putting this article together, but that was the last we'd really, that we'd really communicated. And the next thing I knew is it's Sunday morning and I wake up leisurely. My toddler let me sleep in until 7.30 in the morning. And I wind up looking at my phone and it's exploded. And I have messages from a whole bunch of people of great quote in the New York Times, like, wait, wait, that was sarcastic. And oh, you're relatively high level executive at Amazon. What the hell did I get quoted on? And my only quote in the article was after the
Starting point is 00:24:13 observation that reInvent was called AWS Red Wedding. My comment was, nobody knows who's going to get killed next. First, of all the things I've ever said, that's the objectionable thing that you think is the problematic piece? Oh my God, don't ever look at my Twitter account. But more than that, it's fascinating just from my perspective seeing the sheer reach that this has. The quote was near the end of the article. It refused to call me a cloud economist
Starting point is 00:24:39 because the New York Times style guide and me, my God. The kerning was wrong on the AWS, the period after the A and the W and the S as well is just where you have gone. I cannot possibly understand it. But I still had hundreds of newsletter signups that day on a Sunday, which is, okay, so lesson learned. If I ever want to pick some good place to do some advertising, the front page of the New York Times is not the worst in the world.
Starting point is 00:25:02 Initially, we went back and forth a little bit, if you recall, about your title. And, you know, in one of the drafts of the story, I had you quoted as cloud economist. And I believe my editor wrote, oh, really? And I said, he insists that's his title. And then I said, you sent me some links about how there was a PhD student who- Oh, full PhD. His name is Owen Rogers at 451 Research. He has a PhD in cloud economics.
Starting point is 00:25:35 There are entire cloud economics divisions at companies, including AWS. It's a real thing. I made it up when I first started my consulting company. And then I look around and I realized, wait, other people have used this term too. When I met Owen Rogers with his PhD in cloud economics, he was very excited to meet someone else who was in the space and wanted to talk about it. And I had two paths. I could either be honest and tell him I made it up or I could bluff and probably wind up with a book deal out of it. I picked the more noble path.
Starting point is 00:26:03 And part of me always wonders if I'd gone down the other direction how that would have played out. Right. And basically, it started with a... I did gently push back, and I said, look, this is what he says his title is. And so, you know, but basically that was a line in the sand for my editor,
Starting point is 00:26:19 and she was just like, nope, we're not calling, we're not giving someone the title of cloud economist. So I think she wrote around it, basically. Society is always one of those challenging things to wind up evolving. One of these days, I'm sure we'll get there. Now, I would sooner fix the period after A, W, and S. That is the hill I would choose to die on long before my ridiculous nonsense title. I am not a fan of the periods either. I had to go back and write each, like fix every AWS reference to include those periods. So it was laborious and time consuming. But you know, like even when we do CEO, that's C period, E period, O period. And so, you know, for the lack, I mean, that's just our style guide. And,
Starting point is 00:27:05 you know, at some point you just can't, you just can't fight so many battles. You've got to pick and choose. And that one is not a hill I'm willing to die on. No, it's, it's, and it shouldn't be necessarily, but I've, I've done a lot of interesting writing, some of which has circled the internet three times, it feels like, but this was a whole nother level of attention and people being angry about it. And if you go on Twitter, professional advice, never go on Twitter, and take a look, at any given day, people are raging about the New York Times. I mean, I'm a subscriber. I have been for years. And the argument is always, this is a terrible, egregious breach of public trust, journalism ethics, et cetera. I'm canceling my subscription. Well, isn't that the third time
Starting point is 00:27:50 this month you've canceled it? If a paper only prints things that you like and agree with, that's propaganda. And I don't think that serves us well. I think that we almost have a subversion of journalism by, to be blunt, corporate comms people in some respects, but there are also larger societal challenges around that too. I mean, I think it is a very worrying time for journalism. I think there are, for us covering, for example, the tech sector, which is now, you know, where the most powerful and the richest companies and the most influential companies of the world exist, you know, it's not crazy for us to have, you know, us to have one beat reporter, like I have one beat reporter, I'm the one beat reporter covering Google. And there are, you know, hundreds of communications people on Google, right? It's impossible to sort of
Starting point is 00:28:41 match them in body count. And so, you know, it's, it's, it's important for us to kind of keep these powerful people to account. There's ways to do it that's fair. And, you know, a lot of these companies do incredible things. I don't, I don't discount that at all. You know, Google has made the internet usable, you know, and without AWS has launched, you know, hundreds of startups, because it's allowed a whole new way of companies to buy and use technology. I don't discount the importance of that. But that also doesn't give them the right, I think, not them as an AWS, but companies in general, to do whatever they want. And I think that it's important for us as reporters and journalists to look at these companies with a critical eye, especially when they are so influential to society at
Starting point is 00:29:34 large. You know, the things that they do make a huge difference in the day-to-day lives of people who are really far removed from the seat of power. And we can do a service for a lot of readers and a lot of people who rely on these companies for many, many aspects of their lives. I think that that is one of the most impactful things that you could say at this point. You're right.
Starting point is 00:30:02 Holding power to account is incredibly valuable. It is the entire purpose behind a free press and I think that that is something that I that we protect at almost any cost. That said, I do have sympathy for some of the corporate comms folks and the rest. I mean I am on this on the scale of Amazon tier companies, I'm a nobody and I'm perfectly okay with that because I can shoot my mouth off about whatever I want. And worst case, I have to apologize. If you wind up saying something as a representative of Amazon that gets misconstrued and it moves the stock price 1%, that's about $10 billion.
Starting point is 00:30:37 That is orders of magnitude more than it costs to have me killed. The higher you rise, the less you can say off the cuff and the more everything has to be scripted and rehearsed. They have a challenge. I empathize with them. Truly, I do, but not at the expense of the larger good of society. I mean, I think, you know, the thing that really bugs us a lot is, you know, for ages, we had a really hard time getting comms people to put their names on statements. You know, a lot of times companies will have statements that are very sort of innocuous. You know, just we believe that we believe in helping customers live a better life. And then when you go to the comms people and you say, oh, can we put your name on that?
Starting point is 00:31:28 Then it's like, oh, well, and it's like, well, you know, part of your job is to deal with the press. And if part of that is to, you know, kind of put yourself out there and I don't know, I just kind of sometimes feel like there's this whole group of comms people who see their job not necessarily as informing the press but more in sort of managing the press, you know, and wrangling the press. And so I don't know. I guess I have less sympathy for corporate comms than you. But, you know, I recognize that I'm – It's the absolute opposite of a job that's appropriate for me. I mean, their entire role is to say no comment, and I have a comment for everything. Yes, yes.
Starting point is 00:32:10 And that's why, you know, I, as a reporter, enjoy talking to you. If nothing else, I certainly stonewall. Do you have anything to say on this? Well, of course I do. I know nothing about it, but I'm thrilled to shoot my mouth off anyway. If people want to learn more about what you have to say, follow your exploits, where can they find you? I have a Twitter account at Daiwaka, D-A-I-W-A-K-A.
Starting point is 00:32:33 Obviously, I publish in the New York Times, but that's probably the two key ways. Excellent. I will put links to those things in the show notes. Here's what I will say. I appreciate the feedback. And if anyone wants to get in touch with me, wants to talk to me about the story and feels like I misunderstood something
Starting point is 00:32:54 or just kind of wants to help me be better, which I can always be and I'm always open to, they can email me. So that's daidai.wakabayashi, which is my last name, at nytimes.com. You are a braver person than I. You have enough reach that saying, oh yeah, anyone who wants to can wind up getting back to me. I can't imagine what that's like. I wind up telling people they can hit reply to my stupid newsletter and it hits my inbox. And the reason I can do that is because no one ever does.
Starting point is 00:33:25 On a busy week, I'll get a dozen email responses. At your scale, I have to imagine that would be thousands. No, but I get my share of enthusiastic people. That's a euphemism. I think it's great. I love talking to readers and I love responding to people. I respond to people on Twitter sometimes. You know, that could be a dicey game, but often it usually ends up in a positive experience. So I always love the feedback. And even if it's negative, you know, I'm happy to have the conversation. Excellent. Thank you so much once again for I'm happy to have the conversation. Excellent. Thank you so much once again for your time.
Starting point is 00:34:07 My pleasure, Corey, thanks. Dai Wakabayashi, New York Times reporter focusing on technology. I'm Corey Quinn. This is Screaming in the Cloud. If you've enjoyed this podcast, please leave it an excellent rating on Apple Podcasts. If you've hated this podcast,
Starting point is 00:34:22 please leave an even better rating on Apple Podcasts.

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