Search Engine - Who buys luggage at the airport luggage store?

Episode Date: December 6, 2024

If ever there was a place where every person inside was guaranteed to already have luggage, it would be inside an airport. And yet ... the airport luggage stores persist. Who is going to these places? To answer, we will of course, unpack the story of the entire airport -- how these hellish modern places of security and commerce came to be. Alastair Gordon's Naked Airport. Unclaimed Baggage. Support Search Engine at search engine.show To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Welcome to search engine. I'm PJ Vote. No question too big, no question too small. It's the holidays here at search engine headquarters. In this season, like all seasons, the questions continue to roll in, providing our team, I would argue, the sharpest take on the national pulse of probably any news outlet, anywhere. We know the world because we know the questions that people in the world have. And that's how we know that the most pressing concern, the thing Americans most wonder about currently, has to do with our nation's airport. We got not one, but three listener questions, all on the same topic. Hi, search engine. My name is Tiffany. Hi, I'm John Morris. And I'm Leah Siegel. And I have a question I'm hoping you can help me answer. What's the deal with airport shops?

Who the fuck buys luggage in airports? Or are people buying luggage at the luggage store at the airport? I just cannot buy that anyone goes to the airport, probably waits and pays to check a suitcase, clear security, and then besides to buy another suitcase right before getting on their flight. Do they have a handful of clothing? Who needs a whole new bag in the airport after we've gotten through security? Perhaps it's like a babushka doll type thing where you buy a bigger luggage and then put your luggage to get inside.

But I don't know. Who buys luggage in an airport? To spell out the paradox here, every passenger, in theory, goes to the airport with the amount of luggage they need. The luggage store is only accessible to passengers. I've never seen a fellow passenger with loose clothes spilling out of their arms. And yet, the store is there. It does not make sense.

Of course, nothing about an airport makes sense if you make the mistake of paying attention to it. The airport is where we are required to suspend our curiosity about its myriad weird rituals and just follow the rules. Bottled water is treated like a deadly weapon. Our phones are put in a special airplane mode because otherwise the plane will explode or something. We are told to respect the grand medical tradition of the emotional support golden doodle.

To survive on a plane is to turn yourself for half a day into an incurious person. Our show, this fall, was starting to feel, no offense. Maybe a little smart. Taxes, inflation. It's okay to be smart sometimes, but it's also a relief to take a very silly question to a very smart person.

So this week, we have found a bona fide cultural historian of airports, and we have the entire story, not just who buys luggage at an airport, but why there's a luggage store, why there are stores at all, why there is security, why there's an airport. How we ended up with this strange building we take for granted,

a place that contains both modern life's most commonplace miracle, flight available to anyone who can afford it, and its most migraine-inducing agonies. Most great journeys begin at airports, but this one will never leave the airport. And we promise to answer the question, haunting so many Americans. What kind of lunatic buys luggage at the airport luggage store?

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Book your free pilot at serval.com slash search. That's S-E-R-V-A-L-com slash search. This episode of Search Engine is brought to you in part by Vanguard. To all the financial advisors out there whose job is to help your clients, keep more of what they earn, Vanguard is here to help you with that. Vanguard is slashing fees again, this time for more than 50 of its funds. That's on top of big fee cuts they gave last year to investors in 87 of their funds. In an increasingly high-priced world, Vanguard is saying true to excellence without expense. With Vanguard, your clients get access to sophisticated, active, and

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Okay, first things first, do you mind just introducing yourself? My name's Alastair Gordon. And we are talking to you because we, We have a highly specific question about airports, which sort of for us, as sometimes happens, spiraled into larger questions about airports. It started out with I was just wondering why people sell luggage at airports. It then turned into like, why have we decided to have a sort of luxury mall prior to our experience of air travel?

And it just made me want to understand, like, how did we end up with the airport as we have it? And so I was hoping you could tell me that story. Like, where does it even begin? I can write a whole book about it, actually. Alistair Gordon. He's a writer, author of Naked Airport, a cultural history of the world's most revolutionary structure. One day, he was a normal person who thought about airports a normal amount. And then something happened that sent him on a 10-year odyssey, researching and writing this tone. I was writing for the New York Times for about 20 years, and then I was with the Wall Street Journal and traveling a lot.

in airports a lot. And I think it was in Singapore. It was four in the morning, some connecting flight back to L.A. or something was canceled. And I just had one of those airport freakouts complete, you know, meltdown. I had to get to another plane, and I missed it, and it was four in the morning. And my bag went into some, you know, labyrinth of doom. And I kind of went nuts and tried to go down, you know, the belt that brings the baggage up from below. You tried to go down the luggage conveyor?

This is pre-9-11, so they didn't shoot me right. Nowadays, you'd be dead before you got near it. You know, I've been drinking 40 gallons of coffee and writing on a deadline and everything. So at that moment, I thought, well, who the fuck made this? How did this happen? Alistair, having some kind of breakdown on the baggage conveyor belt, saw one thing clearly. A question. How did the modern airport, with all its hellish contradictions, come to exist in the first place?

Writers never know what question will ambush them next, what topic will seize a decade of their thinking. For Alistair, it would be the airport. I'd gone to the New York Public Library and to the Air and Space Archives in Washington, just looking for sort of cultural background in airports. There was a ton of technical stuff, you know. There virtually was nothing that was just taking the airport as a cultural phenomenon or an artifact, whatever you want to call it. So anyway, I started to just pull it.

things together, did a bunch of articles, and then an editor I was working with said, you know, there's a famous book on railroad stations, but I've never seen anything on airports. So that's kind of how it started. Then literally 10 years later, it took me that long to gather material. I interviewed hundreds of characters from around the world. So it was sort of an attempt to humanize a place that seemed so inhuman to me. So today, we are following Alistair on his journey down the conveyor belt, we're going to understand the airport, really understand why it is that way. Chapter 1. The Miracle of Flight.

So what is the beginning? What's the beginning of the story? That took a long time to figure out. It was Lindberg, Charles Lindbergh flying into Paris. The greatest start of all begins on the misty morning of May 20th. As a young airmail pilot hastens to be the first to fly nonstop from New York to Paris. Paris. He hopes to capture a $25,000 prize for which the world's top aviators are competing. His name is Charles A. Lindbergh. In 1927, he was still an unknown American airmail pilot. He was competing for a cash bounty offered by a wealthy hotelier to anyone who could safely fly from New York to Paris. Several other pilots had already died in the attempt. Lindberg was literally a barnstormer, right? So he's this

guy who's an incredibly youthful, athletic, handsome American, taking off from Long Island where he barely got over the trees. The little monoplane with neither radio nor safety equipment is heavily loaded with fuel. In the newsreel clip, you see his tiny little single-engine plane. A crowd of men in suits pushes it from a hanger across a field to ready it for take-off. The whole thing feels incredibly ill-advised. Ahead, 3,600 miles to Paris. And all Americans. America vicariously shares every lonely mile. And he comes in, and when he's trying to land, it's at night. And he couldn't believe that Bourget, Le Bruges,

which was the first big urban airport in Paris, he couldn't believe that it was an airport because it looked too big. He thought it was a factory. He thought he was about to land at a factory or something. And it was this huge, you know, incredibly well-designed airport. There's a version of this story that's about Charles Lindberg, how after this flight he became a... hero, then later a figure of national sympathy when his baby boy was kidnapped and murdered,

and still later a symbol of national scorn for his suspected Nazi sympathies during World War II. That's a version of the story, but we're here to talk about airports, not the people who flew between them. When Lindberg in 1927 reached Paris, he looked down and the airport he saw, which he was so stunned by, we wouldn't recognize it as the modern airport we all dutifully file through today. But it was a step towards it. It more resembled our airports than it did the bare-bones hangar, Lindbergh had left behind in New York. In terms of history of airport evolution, the Europeans were way ahead of Americans. In Europe, there was this sort of tradition of beautiful, urbanistic railroad stations, and they kind of adapted that for their first airports.

Most American airports were barns, you know, or hangers with nothing. Maybe there was a little room put aside in one of the hangers for passengers to sit and wait. But the Ford Airport in Dearborn, Michigan, was the first that I could find, comprehensively designed American airport, had a terminal that was just for passengers. So you weren't in danger of being, you know, chopped in half by propellers and stuff. Was that happening? Were people getting chopped in half by... Yeah, it was dangerous.

Also, you know, there were so many crashes. I mean, it was pretty horrible. You know, there was a good chance to play was going to crash, and you were dead. So people were very, very nervous about flying. And what... Sorry, just to... I'm just curious. in that very early era where the fatality rate is incredibly high, like, who is willingly flying?

What are the circumstances of which someone says, like, I really don't want to sit on a train? I know that I'm sort of playing Russian roulette. Is it just adventurers like Lindberg? I mean, basically the first commercial air travel in America was the mail service, because you could make money from the government carrying air mail. And passengers were almost like a second thought. Most of them in the beginning were salesmen, you know, who could beat out the guy taking the train to Detroit. by flying there, but at a risk, at a huge risk, right? I don't think many people, if they didn't have to fly, they didn't.

Flying was still considered so dangerous that after Lindbergh's arrival in Paris, the U.S. government strongly suggested that its newly minted national celebrity not risk a flight back. Instead, the president sent a battleship to return him from France. America's impatient for its hero's return. President Coolidge has the Navy bring him home, and the nation's six million radios tune in on his arrival. Ladies and gentlemen of the radio audience, Mr. Graham McName is speaking from the Navy Yard, Washington, D.C. Awaiting Lindbergh.

Lindbergh is coming down as a gang, a darn nice boy. Unassuming, quiet, very serious, and awfully nice. Unassuming, quiet, very serious, and awfully nice. This is what America wanted from its influencers in the 19th. With his newfound platform, Lindberg decides to go on a tour of the U.S. to spread the gospel of aviation for all. I want to express my appreciation at the reception of head in America. At the Washington, D.C. Press Club in 1927, he announces that Europe has much better airports than the ones we get here,

and describes his dream for how America could catch up. Lindberghorts at every town are sitting in the process. as to why America's air travel sucks. Oh, thanks. That's the biggest answer. It's a government subsidies. In Europe, airports had been funded by very generous national subsidies from strong central governments. America didn't have a strong federal government yet, which meant here you'd get the airport your town could afford.

Congress was mainly Republican at that point. They didn't want anything to do with aviation. They thought it was dangerous, thought it was stupid. Wait, so the Republicans were not just saying, like, oh, the federal government shouldn't fund things, but they were like, people shouldn't be flying because the planes are going to crash? Yeah, they felt it was a crazy thing that would go away. It was like a fad. They really didn't believe it.

It's so funny. It's so funny that like flying would be like a new progressive idea. I know, I know. Chapter 2, how the airport becomes a modern wonder. Try to port yourself back to the early 1930s and just imagine how a lot of people would have viewed airports back then.

not as skeptically as like crypto or AI, and yet a dangerous and expensive new technology, maybe not a good place to dump public money. The idea of popular commercial air travel did not yet exist. No one you knew was likely to have flown. So if your mayor all of a sudden wanted to spend millions of dollars, millions of 1930s to take a bunch of centrally located municipal land and put runways there, it would not have been obvious why this was a great idea. My favorite article about this from the New York Times in 1931 is called

Aviation Seeks Solution of Airport Cost Problems. The piece lays out how, even in these smaller cities that had built commercial airfields, it was very unclear how to make the money back. In New Jersey, the Newark Airport had cost $4.2 million. The Times reported that it was making the city something like $75 grand a year. These projects looked uncomfortably like follies. Unless you could somehow convince the federal government to pony up, which no one could, the math was a little hard to justify.

Alistair told me the story of one of the first politicians to really make this all work. New York City Mayor Fiorello LaGuardia. He was mad. The New York City did not have its own proper airport. He wanted the president to pay for one. So he devised an elegant piece of political theater. He needed to rebuild the North Beach airport, which is where LaGuardia is now. Most of that was from the federal government, but he, you know, pushed it through.

I mean, he was very good at that. He's very bullheaded and just did it. There's a famous story of him. I think he bought a ticket on Pan Am to New York, and it said New York City. And, of course, New York City's main airport then was Newark Airport. Newark Airport's very old. And it was in those kind of wetlands of New Jersey. So they had a lot of room to spread out.

So he arrives in Newark, New Jersey, with a ticket that said New York City. And he said, look, I'm the mayor of New York City. This is not New York City. Everybody knew it was obviously a publicity stunt. So they flew him to Floyd Bennett Field, which was at the time New York City's main airport. And it was a disaster. I mean, Newark was the main airport. But in terms of New York City in New York State, the main airport was Floyd Bennett Field.

it's still there. You can go out and see the hangers and everything. It's really cool. But not only was that way out of the way, but it was just they couldn't expand it enough to be a modern airport. So yeah, so then he said, my ticket says New York City. So they flew him to Floyd Bennett Field where someone picked him up and drove him to the mayor's mansion. I got to miss the days when New York City mayors were productively eccentric instead of unproductively eccentric. Exactly, yeah. Yeah, I think he might have been the last. in some ways, have that kind of clout. And that's how LaGuardia Airport came about, which now seems like, I don't know if you fly in there. I do. It's not a wonder of the world. No, no, no, no. But it was. And even the Nazi regime who were obsessed with airports and aviation, they came and studied it because at the time, it was the biggest airport in the Nazis in New York City walking around LaGuardia Airport, marveling at everything American democracy was capable of. The airport inspired wonder in all sorts of people, not just Nazis.

At New York's North Beach Airport, Mayor Fiorella LaGuardia signs contracts with three transcontinental airlines which are to operate passenger service from the field. Crowds on hand for the ceremonies get a preview of what is to be one of the world's finest air terminals. One of the world's finest air terminals. Today we only talk about which airport is the worst. This is before that changed. when a new airport was something exciting enough to bust out the parade horns and a mid-Atlantic broadcaster accent. $28 million will be spent on the airport, which is the largest single undertaking of the WPA. It's only 25 minutes by automobile from Midtown, New York, and by May 1st, the city's great air terminal should be ready for traffic from Europe and the West Coast.

LaGuardia Airport could handle so many. I can't remember exactly, but, you know, 30 planes at a time. No one else could do that. And it was because of this, the central terminal was pretty conventional. I mean, it could have been a railroad station. But a bunch of unknown engineers, I was never able to find out who actually did it. They created this thing called the Skywalk, boarding pier. The Skywalk boarding pier.

If you picture the very first airport design as a barn, the second design is more like a train station. The boarding pier is the beginning of the third design, where airports have spokes that stick out of them, for people to board more planes more easily. LaGuardia is where this concept is invented. At LaGuardia, the Skywalk boarding pier jetted out in an arc, and it contained two separate levels, one for the passengers, another for an audience of spectators. It costs a dime to come watch the planes take off and land.

In two years, the airport made a quarter million dollars off these dimes. Very few people go to the airport anymore to watch planes come in. I mean, there are nerds who are skywatchers or whatever they call them. But most people go, you know, now just to, meet people or travel themselves. But then it was a big deal. So they were trying to separate the gawkers from the actual passengers, and then passengers used the lower level. So it was the first, in a way, in a really thought-out, engineered master plan for what an airport could be, how it could function more efficiently. Somehow the airport has transformed from a barn in a field

to this 1930s architectural modern marvel, a place so miraculous you had to be. You had to, to build a spot for the spectators who would come to admire it. Later, FDR would usher in his new deal. Airports across the nation would get federal funding, and a golden age would commence. And then later still, the airport will become a nightmare, dark enough to cause a seemingly quite sane man to hurl himself down its conveyor belt.

That story. Plus, we will find out what kind of person buys luggage at an airport. We haven't forgotten the question. All of that, after these ads. This episode is brought to you by Indeed. Stop waiting around for the perfect candidate. Instead, use Indeed sponsored jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate C.

According to Indeed data, sponsor jobs have four times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsor job credit at Indeed.com slash podcast. Terms and conditions apply. Spring is in the air, which means now. Now is the time to save during spring outdoor power deals at the Home Depot. Make clean up easier when you go cordless with the Milwaukee M18 string trimmer designed to deliver more runtime, more speed, and maximum performance.

Then grab a select Milwaukee fuel attachment, like the pole saw, edger, or brush cutter, included at no extra cost when you buy the Milwaukee M18 string trimmer. Shop seven days of spring outdoor power deals at the Home Depot, now through April 29th. Welcome back to the show. And to Chapter 3, the Golden Age. Air travel is about to transform, from something only the wealthy enjoy to an affordable luxury for middle-class Americans. A delightful adventure many more people will get to experience.

Air travel will get safer and more affordable, but not yet crappy. A lot of this is about to happen because of World War II. War production had made planes more reliable. The war had given more American men experience flying and being flown. And now, after the war, there was general American prosperity. Post-war period, there was this huge, huge boom in air travel. Because all these GIs who had flown to Europe, you know, they were used to sitting in air transport.

That wasn't a big deal. So suddenly after the war, there was this massive boom in air travel. And at that point, they realized, you know, it was more than just a self-contained building. You needed these things. They called them skywalks. You know, these things extending out. Originally, they called them boarding docks or boarding piers. And again, as the Skywalk at LaGuardia, it was a way to get multiple planes near the terminal all at the same time.

So I just want to make sure I'm picturing it correctly. It's like we start with a barn. We move to a dedicated building that has space for people to watch, but it's sort of just like one terminal. Yeah, it's like a railroad station. Just think of it that way, yeah. So then we have the railroad station. then we get to, okay, we're going to need sort of multiple skywalks. Like, you're moving around the airport after World War II

in a way a little bit more resembles the way we move around an airport now. Right. So post-World War II, more people are comfortable with flying, but who is actually getting on these flights? And what are they flying for? Do you fly for vacation? Yeah. This had a lot to do with that 1950s expansion of tourism.

More Americans could afford to fly to the Bahamas, or fly to Jamaica or fly to South America. This world of air travel, now at everybody's doorstep, has been created in 50 years or less. A world of flashing propellers, shimmering jet streams, gleaming shapes. A world so exciting that it's sometimes hard to get it in focus. This is a 1956 film from Shell, the oil and gas company, essentially an ad for air travel itself.

Presumably, Shell had noticed that, Airplanes use a lot of fuel, and that more people flying would be good for a fuel company. In the ad, you see all sorts of people boarding planes, people from different social classes, from different countries. Juan Perez of Caracas, Venezuela, with some routine things to see to in Maturine, briefcase bulging, and a lot to do en route. Minoru Yamata, aged 18, from Tokyo to California, USA. His first venture into the big world alone. And from Burlington, Vermont, Dorothy Gerstein and Irene Cooper, schoolteachers, with three weeks to see the Middle East and bring it home.

This democratic vision, the promise wasn't yet true. Coach Fares had been recently introduced. Prices were coming down. But the reality was that the average flyer was a white businessman, flying on the company expense account. But things really were changing. 1955 is the first year where more Americans travel on planes than on trains. Two years later, planes supplant ocean liners

as the most popular way to cross the Atlantic Ocean. 30 years after Lindberg's flight, his active heroism is just how many people go on vacation. And to them, what's the next big evolution in the airport? Like, you have the post-war boom. What happens next? Well, becoming the jet. Leave France after breakfast. Arrive in America before dawn? Not yet, perhaps.

But the aircraft of the next few years will take a long step forward. Some are in production. Others in the air right now. From America, the Boeing 707. So a lot of the promotional for new jet air travel was, you know, have breakfast in New York, you know, at the plaza and have dinner at the Savoy in London, you know, that same day. You know, you can get up in the morning, go to LaGuardia Airport, and you can be in the Palm as your Jamaica or wherever. Instead of a ship slowly poking through the Caribbean or the Mediterranean or whatever, you had these instant kind of arrivals, it changed everything.

It changed the way hotels were run. It changed the way inner city transportation was maintained and it affected almost everything. This is the truth about transportation. It doesn't just connect the world. It reshapes it. The car creates the suburb. The driverless car, one day will reshape the city. airports reshape America, and also the jet actually reshapes the airport.

The arrival of these enormous crowds at these airports, serving them, becomes the reason the airport begins to transform into a shopping mall with planes attached to it. I mean, there was a huge spread in Life magazine about Friendship Airport, Baltimore, when it opened in the 50s. And they made a big deal about that there was a shoe shine shop. In fact, there was a shoe repair shop. beauty salons, there was a beauty salon, and there was a bookstore and several restaurants and bar and everything. When people go to the airport in that era, what is the experience they're having? Like in the 1960s, say, if I, like, walked into a dinner party, people were like, how are you? And I was like, oh, I had to fly today. Would that be confusing to people or would they understand it?

I think it depends on the economic bracket you're talking about and, you know, what city you're talking about. I think for New Yorkers, they were very at home flying. The whole term jet setting came in in the 60s, right? I mean, that was about people who had money who would fly to Paris or London or New York or wherever, and it wasn't a big deal. And they were jet setters because it was just part of their life. But it still was romantic and sexy. And I remember, we always dressed up. I mean, you know, I would wear at the age of 10, I'd have a blazer and a tie and nice shoes. You didn't go to the airport wearing a sweatshirt in sneakers. When I was 16, my older cousin, who was English, was staying with us in the summer. My father took us to first the World's Fair, in 1964 World's Fair in New

York in Flushing Meadow. And then he took us to Titoa, Terminal at Kennedy, because my cousin was flying back to London. And that's when it seemed just like a miracle. And all the stewardesses were beautiful. The pilots were handsome, and the carpeting was fresh, bright red. carpeting and this incredible space age shape that had been created by Sarenin, you know, to look like a bird in flight, was just so sexy and so romantic. Newest things in air travel begin right here. TWA's Trans World Flight Center at New York International Airport. Caliscoping ramps bring your flight gate to your jet.

Everywhere, the look, the soaring spirit of flight itself. So many new conveniences, luxurious lounges, shop, and restaurants. Beautifully efficient, too, with time-saving innovations like Jet Check-in. And unique carousel baggage handling. This moment, the early 1960s, this is what Alistair calls the golden age.

Flying is available to a lot of people. It's relatively affordable, but it still feels like a miraculous luxury. This beautiful moment, like many, very, very brief. Chapter 4. A nightmare you soothe by shopping.

Two and a half years later when I was 18 and going to study in Paris myself, I traveled from TWA. It was already kind of falling apart, and it wasn't so cool anymore. And you could tell the difference in deterioration fast. Yeah. Well, I mean, I remember the impression. I was so excited to be flying from there, but as soon as I got there, you know, the carpet was sort of turning up at the edges.

It just wasn't, you know, that might have all been in my mind. know. But no, I think that's how rapidly it happens. By that point, airports were getting really badly crowded. Once the 747 came in, it really changed the whole formula. Airports couldn't keep up. The 747, a much larger commercial plane, capable of carrying more people, but that also meant overcrowded airports. Airplane design, it turns out, can advance faster than airport design. An airport can only grow so big. There are other buildings around it. The problem would also later exacerbated by the Airline Deregulation Act of 1978, the government stopped regulating fares, as well as the number of airlines that could be in the market. Prices came down,

more people got to fly, but at the same time, airports began to be stretched beyond a comfortable capacity. The final step in building the modern airport, this site of miracles that we dread having to visit, that step is about the increased need for security. A need that actually starts earlier than the moment you're currently thinking of. A nine-hour ordeal of terror in El Paso as a continental airline's jet is hijacked by a father and his son. Government agents machine gunned the plane's tires to prevent it taking off after it landed for fuel at El Paso

after being seized over Phoenix. When the attention of the hijackers was neverted. The fascinating moment is 60s, early 70s, you have a really pretty intense series of hijackings, mainly Cuban exiles who were hijacking planes to go back to Cuba. Also, you know, that famous bombing in Jordan where terrorists blew up three airplanes on the runway at the same time. It was kind of extraordinary.

Good evening. Arab guerrillas today blew up three hijacked airliners in the Jordanian desert north of Amman. Three jets worth $25 million. Metal detectors appear at airports for the first time in 1970. Airports start x-ray and carry-on luggage a couple years after. Alistair says the 1970s really marked the beginning of airports as tense, high-security locations. President Nixon has announced several steps designed to counter-hyjacking, and the most dramatic was his announcement that armed government guards are going to be assigned to many U.S. overseas and some domestic airline flights.

Of course, it's three decades after Nixon that the airport experience is completely transformed by 9-11. There's a version of this story that's about the tragedy of that day. How airplanes, a symbol of freedom, became something people had nightmares about, about what it felt like to fly in the years after, or to live in a country in the grip of terror and rage. But again, we're here to talk about airports. And 9-11 was the single biggest reason we end up with what we recognize as the modern airport. Today we take permanent and aggressive steps to improve the security of our airways.

The events of September the 11th were at... call to action, and the Congress has now responded. Just nine weeks after 9-11, on November 19, 2001, President Bush announces the creation of the TSA. Before that, airports had hired private companies to handle security. Now, the federal government stepped in. For the first time, airport security will become a direct federal responsibility. Oversed by a new Under-Secretary of Transportation for security, a top. Additional funds will be provided for federal air marshals.

And a new team of federal security managers, supervisors, law enforcement officers and screeners will ensure all passengers and carry-on bags are inspected thoroughly and effectively. In the years immediately after, the TSA adds new regulations, often in response to foiled terror attempts. You take your shoes off because in December 2001, Richard Reed tried to blow up a plane with a shoe bomb. You have to dump out your water bottle

because in 2006, plotters associated with al-Qaeda tried to blow up planes with explosives hidden in soda bottles. These violent attempts, thwarted, then memorialized, in the small rituals of humiliation, the TSA asked from us in exchange for flight. And today, once we pass through the TSA's border, we enter this vacuum-sealed place, the modern concourse,

where we're invited to shake it all off at the duty free. So to your first question about, you know, why do you buy a suitcase in an airport? Suddenly you had this incredible group of people who had ready cash, or at least sparkling credit cards, and you've got them trapped for three hours, you know, I mean, like the ideal capital situation, right? Again, with just simple shops, some kind of newsstands and snack bars. And now it's some huge luxury items, you know, that, you know.

So is part of the answer to why do you buy a suitcase at the air? not the entire answer, but part of the answer is 9-11? Yeah, yeah. Really? Yeah. Because the more security you have, the longer people have to wait in the airport, and the more they're stuck in between the gate and their flight? Yeah.

I mean, do you ever go through security and then go back out through security to have a smoke or something? No. Once you're through that nightmare, do you really want to go through it again? So, you know, before 9-11, it wasn't that big a deal. So, yeah, you really have them stuck there. And, of course, that concourse, what the engineers, called the sterile concourse. You know, you've been stripped of any possible dangerous weapon, but you also can't leave, so you're the ideal target for marketing. Interesting. You're a captive audience.

You're a completely captive audience. Yeah, yeah. It's no great secret, you know, and that new airport that opened in Dubai or the new terminal, it's only got like, you know, the highest level of luxury goods for sale in this place. And people apparently now go there who want to get Le Butin shoes and they don't want to go all the way to Paris. They go to the airport to buy their shoes. It's funny because it's such a return, it's like, imagine anybody going to the airport not to fly is really strange my powers of imagination. But it's like to buy expensive shoes or, you know, about a century ago to watch the planes take off are the two reasons. I think the people who go to the shop, they don't just go in and buy a shoe and then leave. I think

they're going somewhere. But, you know, they don't wait to go to go to. to Paris. They get it there because it's just accessible. I mean, I do it too. We're all kind of sluts for, you know, commercial. Shopping is a kind of an addictive habit. And it's, I always look, you know, occasionally buy a piece of clothing, a good airport. But there's a moment of, I think there's this sort of intoxication, you know, when you go into a place. And it gets your mind out of the realities of what's happening around you. Yeah, it's funny. Airports feel to me always tense. Like, I always have this feeling of like,

if I say the wrong thing, if I do the wrong thing, if I make the wrong joke, my life could very rapidly change. You feel like you're in a police station. Oh, totally. Yeah. And it could change so quickly. I mean, if I'd done that thing I did in Singapore, whenever it was, you know, pre-9-11, if you did that now, you would be a terrorist. I mean, I've seen

even people at those security checkpoints, you know, just someone who's haggard and tired and angry and hasn't had a meal, you know, whatever. And they say something rude to the security guys. And they're practically arrested on the spot. The other reaction that I find fascinating, and I've been tracking this a little bit, is airport designers attempt to address that high level of angst, right? You know, San Francisco built in one of their terminals, they have a yoga and a meditation center, which I've used. Really? Actually, is wonderful. Yeah,

you just go in and do a lotus position, you know, an hour before your flight. It's very nice. You go through the horrors of security, and then you go, they also have a beautiful bamboo grove. I mean, that to me is almost more important than any of the economic stuff. The idea of addressing just the horrors of the anxiety of travel. Getting them out of that headset of like you're just cattle being prodded through a horrible cattle gate. You might remember that in the very first chapter of search engine, this book we write for you each week, we met a person who had an unusual solution to the cattle-like feeling airports can provoke.

His ritual was to focus his anxiety on airline water quality. He brought two separate Yeti water bottles to ensure that he could at least drink the liquids he wanted while he was being manhandled by the TSA and then crammed into a tube in the sky. Each week we try to find an answer to a question. Often we get an answer. Sometimes we get led somewhere else.

Alistair had really helped me understand how we got the modern airport, and its many contradictions. But I did still want to know who was walking into these places and buying luggage. With this luggage thing, do you have a sense of who actually is buying

luggage in airports? You want me to be an expert in who's buying baggage at a fucking airport? Who do you think I am? Jesus Christ. Oh, let me just call up my friend in the luggage department. I have no idea.

I think, I do know one thing. Occasionally I go to this. You know this Woodbury Commons? It's upstate. It's this incredible discount mall, but it's super luxury goods. I mean, you go there and the line outside Gucci shop is like about a mile long. Because you have these Japanese, Germans, Italians. I see all of them are there.

Families from China, and they get there. And this is true. This is not an airport, but they buy huge wheelies. You know, not the wheelie that you and I use when we go on a weekend job interview or something. These giant things, and they filled them with all this luxury goods, because it's half the price of what they'd pay in Tokyo or Paris or whatever. Oh, so your theory is, like, perhaps what's happening at, like, the Toomey store at LaGuardia, is that people are buying expensive luxury goods that are cheaper here to take home,

and that's why you would do it. You would do it maybe even on a connection. I'm not saying that's the only reason. No, I mean, I think some of it must be that. But some of it's also, when you're traveling, you know, it's not a bad time to put, the sale of a suitcase, you know, to someone who's traveling. I mean, I've bought a few suitcases at airports. You have? Yeah, I mean, I bought a new one at Istanbul airport because it was really nice. Istanbul has an amazing airport. I bought myself a new suitcase there because it was the best thing

I'd ever seen. My wife or someone had taken the bag I usually took on long trips and I needed a new one and I was sitting there for three hours and I'm, well, I'll just buy this now. It seems kind of overpriced, but it's really nice. I don't know. You know, I'm just This again anecdotal. I have no idea. Don't quote me on any of this. I'm going to go to you on all of this. What did you have, what do you, because you already have a suitcase on you, do you transfer the stuff out of your old suitcase into the new suitcase? You were really obsessed with this. Yeah. Yes. You know, to get into my personal life. I remember taking the suitcase, the brand new one, which is way too expensive. I would never

normally buy a suitcase that expensive. Transferring all my stuff from the old suitcase into the new suitcase, zipping it back up, going to the bathroom, coming back, and having a new suitcase that I had to then go and check in, and throwing out the old one. Where did you throw it out? Oh, my God. Listener, I want you to know, this year, nearly every time I've flown, I've stopped by the luggage store at the airport, lingered, hoping to spy one single person walking in to make one of these confusing purchases. I'd mostly despaired. I never would have suspected that the airport luggage buyer

would in fact be the airport historian. I thought I would never find the person I was looking for and he was in front of me the whole time. I went over to a garbage receptacle that was large enough to, you know, was not a hard case suitcase mail. It was sort of a, you know, crappy duffel bag type thing.

I just... Because part of my fear I got to tell you is that you can't leave an unattended old suitcase at an airport. know what's going to happen. Yeah, I know. Yeah, but you can crumple it up into ball and put it into a garbage can. I mean, now I feel like I'm being cross-examined by the district attorney or something. I swear, your honor. I swear. I swear. Alistair Gordon, a very good sport. His book about airports is called Naked Airport,

a cultural history of the world's most revolutionary structure. After the break, one of the listeners who brought us a question about luggage stores has their own recommendation. A recommendation which blew my mind, it could be the solution for all of your holiday gifting needs. That's after some ads. Springstiles are at Nordstrom Rack stores now,

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Co-Pilot handles the spreadsheets. Learn more at M365 copilot.com slash work. Before we leave you this week, our listener, John, had a very interesting recommendation, an airport luggage-themed recommendation, which he shared and which I have found myself repeating over and over, so I wanted to share it with you. It's a store you might want to check out when you next find yourself in Alabama. So I grew up in the south and I was going to my uncle's lake, Gunnersville Lake in Alabama, and it's right next to Scottsboro, Alabama.

And since a kid, I've been going to this place called Unclaimed Baggage, which is where all of the unclaimed baggage ends up that is lost as in travel. And when I was a kid, it was literally like folding tables and suitcases opened up that you would bid on different items. you'd be like, oh, man, oh, this new pair of Nike's here. How much are these? I'll give you five bucks for him. And the guy's like, nah, 15. And it was like literally haggling over open suitcases.

And now this place is like a Walmart with like massive different sections from jewelry to like sporting equipment. You can buy surfboards there to like, you know, all kinds of random stuff that you're like, how were you traveling with that? Like, how did this get lost? And it's now on the internet. Yes, they have like an online shopping experience, unclaimed baggage, and then it's still in a hub in Scottsboro, Alabama. It's like the biggest thing in Scottsboro, Alabama. It's a tiny town. And everything, everything is something that was unclean baggage. Like they don't also just sell extra stuff. That's a great question. I am, you know, I don't know. Could be false advertising at this

point because it looks very luxurious like some of the items there. But then again, you know, people lose new stuff, right? People lose everything. I should just say, Unclaimed Baggage, there is a way to visit this store without traveling to Alabama. Unclaimed Baggage has an online store, unclaimedbaggage.com. I see on it today, Dulce and Gabana slippers that retail for $745, half off, or this pair of green-gray rollerblades, $2599, there's a lone Super Smash Brothers cartridge for Nintendo Ultimate, or you can just buy a mystery box.

Honestly, buy your family unclaimed luggage mystery boxes this holiday season. What a miraculous store. It's like everything imaginable that you could imagine that somebody lost in their luggage. And they were just like precious items. And then some stuff that's just like thrift store trash. But I love thrift stores. I go thrift stores all the time. And this is always a highlight when we go down there.

Because it's like there's a story behind each item. Yeah. And you're thinking about like, oh man. That you're making up completely. I got these like leather, like Italian handmade leather shoes that are like woven leather that I would, they probably, I don't know how expensive they are. Those definitely came out of someone's suitcase. I can never afford them. It definitely came out of somebody's suitcase.

And I'm like, man, these are awesome. Like, I would never own these unless I came to unclaimed baggage. They're not dirty. They're off white. Search Engine is a presentation of Odyssey and Jake Saw Productions. It was created by me, PJV, and Shruthy Pimanani, and is produced by Garrett Graham and Noah John. Fact-checking by Mary Mathis.

Theme, original composition, and mixing by Armin Bizarrian. Additional production support from Sean Merchant. Our executive producers are Jenna Weiss Berman and Leah Reese Dennis. Thank you to the team at Jigsaw, Alex Gibney, Rich Perrello, and John Schmidt. And to the team at Odyssey, J.D. Crowley, Rob Morandi, Craig Cox, Eric Donnelly, Colin Gaynor, Matt Casey, Morer, Josephina Francis, Kurt Courtney, and Hilary Schaff. Our agent is Orrin Rosenbaum at UTA.

Follow and listen to Search Engine with PJ Vote. Now, for free, on the Odyssey app or wherever you get your podcasts. Thanks for listening. We'll see you next week. Ambition comes in all shapes and sizes. At First Citizens Bank, we roll with your goals because we're built for what you're building. Fit for your ambition for Citizens Bank.