Sex With Emily - Growing Mindsets and Making Impacts with Tom Bilyeu

Episode Date: December 7, 2019

On today’s show, Dr. Emily is joined by entrepreneur and founder of Impact Theory Tom Bilyeu to talk about why a growth mindset is vital to achieving your goals – in your career and your relations...hips! The two discuss what “having a growth mindset” actually means – and how can you get your partner on board, how to limit your negative self-talk so you don’t limit your potential, and what you can do to make sure your connection lasts (hint: communication is key) – because relationships take work. Follow Emily on all social: @sexwithemily Follow Tom on all social: @tombilyeuFor even more sex advice, tips & tricks, visit sexwithemily.com  Hosted on Acast. See acast.com/privacy for more information.

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Starting point is 00:00:00 There's like a very predictable cycle that people go on. Men become successful and as their partner ages, they become less attractive. And so they end up splitting. The guys become more valuable over time and based on traditional standards of what people are valued for, men are valued for access to resources, women are valued for beauty. So I'm like, we are on like opposite paths. I'm going to grow more valuable to the average woman and you're going to grow less valuable to the average man.
Starting point is 00:00:24 So what I need you to understand is I don't prize that. What I prize in you is a shared life. There's no way to do that. It's the only thing that can be, it has to be done in real time. You can't short circuit that. So I'm telling you right now, not only do I love you, not only am I on fire for you sexually,
Starting point is 00:00:40 but and I respect you, but I am committed to you. And so it's that commitment that gives us a bond. And that shit is like fire, man. That's how a relationship age as well. Because like you're just, you're raw, you're vulnerable, you open yourself up completely. Look into his eyes. They're the eyes of a man obsessed by sex. Eyes that mock our sacred institutions.
Starting point is 00:01:09 Betrubized, they call them in a bag on day. Hey, Avaline, you got a boyfriend? Because my man E here, he just got his heart broken, he thinks you're kind of cute. The girls got everything. Oh my! The women know about shrinkage. Isn't it common, Avaline? What do you mean, like laundry? It's drinks? Can we not talk about sex so much? Are you kidding me?
Starting point is 00:01:27 Oh my god, I'm off here. So, I'm gone. Being bad feels pretty good. But you know, Emily's not the kind of girl you just play with. You're listening to Sex with Emily. We're talking about sex relationships and everything in between. For more information, check out sexwithemily.com.
Starting point is 00:01:43 Find us on all social media. It's at Sex with Emily Cross the Board. It's a good time. All right, guys, enjoy the show. I'm so excited to welcome my guest, Tom Billio. He's a friend, and he's also awesome. So he's a co-founder of one of the fastest growing companies like In It's Time, Quest Nutrition.
Starting point is 00:02:02 And now he's the founder of Impact Theory, and I've gone down the Impact Theory rabbit hole this week. I'll tell you that. And his business is all about essentially improving your mindset. And it just wants to be the most empowering place on earth, which we're going to talk about that in a minute. And it actually is, you guys.
Starting point is 00:02:17 Like I tried to poke, I met him and his wife, his wife's a good friend, and I was like, how is this really real that they're that happy, that cool, that inspiring, and they're changing the world, and it's all real. He's super inspired, inspiring, and super driven, and I learned a lot from him, and I'm excited that you're here. Tom, welcome to this show.
Starting point is 00:02:35 Thank you very much. And I was wanna tell my listener another thing that I feel like what I've gotten from you is that. Like, your show impact theory, which has impacted millions of people. People can find it wherever you listen to things, watch things, YouTube, at impact theory. And this is all on our show notes if you go to sex with eme.com. You can find more about Tom, but I feel like a lot of what you talk about is that, you know, is that we can make anything.
Starting point is 00:03:03 We are kind of blank slides. I wouldn't say that. You wouldn't say we're blank slides. I wouldn't say that we're make anything. We are kind of blank slides. I wouldn't say that. You wouldn't say we're blank slides. I wouldn't say that we're not blank slides. Okay, we're not blank slides, but you would say that it's about, we can make a lot of things happen. That a lot of us are kind of lazy
Starting point is 00:03:14 and we could fix our mindsets. That I will aggressively re-reliate with that. Not blank slides, right? I actually saw you flip on that with your things. So I got it. We're not blank slides, or maybe, okay. Let's just talk about our mindsets for a minute because I feel that a lot of what happens on the show too is that
Starting point is 00:03:32 people, people call in and this is why I'm interested is because we like, so a lot of our listeners call in and they're relationship with people. And they're partner. Usually there's one person in relationship that wants to work and wants to grow. Have a growth mindset, which is a big part of what you talk about. And then there's another, for example, I really try to get my partner go to therapy and they won't get to therapy or I've lost a ton of weight and I've gotten healthy and my partner won't. And I feel like, you know, I always say, well, go to therapy and do these different things and talk about it.
Starting point is 00:04:08 Like, well, my partner just won't talk about it. And so I feel like you're someone who you weren't born with this mindset, you weren't born achieving all the things that you have. In fact, can you talk about your start of impact theory? Why you started, how you started it and where your mindset was then? I can. How, uh, how brief do you want that? Because it is a story that starts when I was 18, but I can tell it in a very quick,
Starting point is 00:04:36 uh, description. I think you could do a quick description. All right. I'll give it to you. This is an ultra-submitted. But I'll let you know if you want to drill in just. I will drill in. So let's give me a little because then we'll drill in. All right. So I've worked in know. If you want to drill in, just send it. I will drill in. So let's give me a little, because then we'll drill in.
Starting point is 00:04:46 All right, so I've worked in the inner cities a lot. And working in the inner cities, you realize there are extraordinary people in the inner cities who will do nothing with their life because they don't have the right frame of reference. So their mindset is such, their belief system is such, their values are such, that even though they are as extraordinary as, you know, the next person who's done amazing things with their life, they won't. And your zip code is the greatest predictor of your future success. More so than your IQ because frame of reference really, really matters. And
Starting point is 00:05:16 I used to ask people back at Quest, we were growing so fast, there was interviewing people around the clock. We were in manufacturing. So I had literally about a thousand employees that grew up hardest hell on the streets, inner cities, gang members, former drug dealers, been to prison, that kind of thing. And I asked them this magic genie question to find out like what they really wanted. And the answer to what they really wanted was basically a million dollars. And I had asked that question over and over and over and I thought, this is a magic genie man, like how the hell are you going to ask for a million dollars?
Starting point is 00:05:43 Like ask for a trillion dollars or a money printing machine. And the fact that they were all saying the same number was really weird to me. And I was like, why don't they just ask for an unimaginably large amount of money? And I realized they were. And to them, a million dollars was an unimaginably large amount of money, even though you can't
Starting point is 00:05:58 buy a house in LA. And so it just got me thinking about frame of reference and how their dreams were small because of the way that they were raised and they were told You know you're never gonna do anything. I mean it's crazy like even their own parents would say things like the world doesn't want someone like you to succeed It's like imagine your parent telling you that so they just get set up for Failure and because they weren't thinking big enough It really charted the course for their life. So I started asking, no BS, what would it take for them to change their mindset? Because I had changed my own mindset.
Starting point is 00:06:28 So I had gone from struggling and feeling lost and frustrated and hopeless and sliding towards depression to learning about the brain, understanding mindset. Unfortunately, I didn't have Carol Dweck's seminal work mindset to go by, so I had to funnel my way through all this. But realizing that I had this sort of innate belief that my talent and intelligence were fixed traits, and there was nothing I could do about it.
Starting point is 00:06:51 And then I realized that actually that's not true. And even though we're not blank slates, the amount that you can change is really extraordinary. It is, right. Okay. So the thing is though, when you said, so what I want to understand is like Tom Billio, when did your mindset, because you said that they're, you know, they had limiting beliefs or they had things that happened to you. And you said that when you were like, it was at 18, your mom was like, you're 17, you're
Starting point is 00:07:14 not going to mount anything and you won't be successful. But she didn't tell me that thankfully until I had already succeeded. Oh, she was thinking. So she was like, he's never going to make it this kid. Literally. But then so you said things because I pulled this. I then, so you said things, because I pulled this, I thought, you're a guy who act because I want every, I think everyone on the planet needs to do their work.
Starting point is 00:07:31 And I think when I say that to like, what do you mean by work? But I feel like you, and you seem like this guy, and I quote from you, is that you said, you felt you were weak and emotionally soft. Oh, yes. And now, you've learned, like that wasn't the way you had to stay stuck. And so I'm wondering
Starting point is 00:07:46 about that process like when were you and then are you, does that mean you're still not emotionally stuck? Like do you feel like is it always the struggle? But let's start with you and your mindset then and how you got to where you are now. Yeah, so I think that emotional rock bottom can be a very powerful thing. And so I graduated from college and I felt like a failure. It's a long story, but I felt like a failure. I was sliding towards depression, I was broke. I had no idea how to make something in my life, and I started reading about the brain.
Starting point is 00:08:13 And I am beyond grateful that I did that. And in the late 90s, it was a hot debate as to whether you could teach an old dog, Nutrix, is brain plasticity real? Are we blank slates? Are we not? And I just decided to believe that we could change. And so that ended up, it's what I call now the only belief that matters. And if you believe
Starting point is 00:08:31 that you can change, then you'll put energy and effort into getting better. So I thought, well, I don't feel good where I'm at now. I can tell I'm really going into a dark place. So the only way out of that was to believe I could improve and that I could one day be so good that I could be successful and I needed to believe that. So that put me on a path to just improvement. So what I would now call deliberate practice, I didn't have that phrase back then, but like you can get good at anything you set your mind to, it's gonna be hard as hell, but you can do it.
Starting point is 00:08:57 So it was a very long trajectory, but that was the beginning. So, but okay, so this is my question though, like does this mean, because I've been watching you, you know, through your work that question though, like does this mean, because I've been watching you through your work that you say things you have, you're new, so Tom, you guys, you gotta check, you're gonna get, you're also gonna go down
Starting point is 00:09:11 the rabbit hole of Tom Bill U. So check it out and think it's Google on YouTube right now. But don't do it now, because you wanna listen to the interview, but it's in fact, theory. But you also have your conversations with Tom now, which are a little bit longer episodes, but what I heard you say in there was like,
Starting point is 00:09:24 well, I'm stupid, I don't know anything. So I can relate to that because I say that often. Like I don't, in very, as forums, I'm part of myself where I'm like, oh God, I don't know things or I even post your syndrome or I feel dumb, but then I know that I'm smart and they're all like old messages. And then when I hear you say, I'm like,
Starting point is 00:09:39 well, Tom thinks that too, but what about his mindset? And maybe you're just, so I'm wondering, do you still have this thing in you? I'm curious that you're still some days like, no, I kind of suck or mindset? And maybe you're just, so I'm wondering, do you still have this thing in you? I'm curious that you're still some days like, no, I kind of suck or every day you're like, I've done the best I can. I'm great. You know, does it ever really go away? What I'm saying.
Starting point is 00:09:53 The negative voice won't go away. And I think that's okay. And I think people need to understand there's an evolutionary reason that you have the negative voice. So the key is to play the mental jujitsu. So I think the one thing I don't do is ask the sort of fundamental question, which is, can I get better? So I will often say, dude, I'm, I'm spastic at this. I'm so bad at this. It's crazy. But I immediately ask myself, well, do you want to get good at it or do
Starting point is 00:10:16 you need to get good at it? Because if you do, you can put the energy into it. And then that becomes the, the real frustration. You can do anything you want, but not everything you want. And so you have to prioritize. But if I say something like, oh, I'm so stupid or whatever, I'm probably just tongue in cheek because that doesn't hold power over me anymore. So I don't have any fear of saying something like that. Right, right. No, it was more like, well, I'm bad at everything.
Starting point is 00:10:36 It's something, I don't know. I just feel like, yeah, I don't feel like you're walk around feeling stupid, but I'm wondering with if there's just parts of you like this, in the mindset that you ever, for example, like I know when you started Impact Theory, there was a point where you were going to quit. Right? And Lisa, his beautiful, wonderful, amazing wife, I adore. We're going to party in Vegas next weekend. Anyway, back to you.
Starting point is 00:10:59 That she talked to you, but you were going to quit. I'm wondering, why would Tom Billiou not want to do Impact Theory anymore? Well, so that's, it was actually a story of when we started doing the interview show back then it was called Inside Quest. And that was just a business decision. I was looking at it and I said, look, I'm to really break through in this. I would have to be the best.
Starting point is 00:11:17 I'm not the best. It's gonna be a long road to getting good. I don't know if there's enough business logic to doing it. And she said, whoa, whoa, whoa. She said, this is really going to impact people. You're going to do this for a year. If at the end of the year, you're not good enough to warrant it anymore and we're, you know, we're not growing and fine, you can quit.
Starting point is 00:11:32 But she could really see the, the long term vision of it where I was just focused on like the business logic behind it. And she could see something bigger. And of course, that's something bigger ends up becoming, we shift our entire focus to the mind and building and hiring. Oh, so that was the shift to the mind, just because it's amazing what you guys have built. So you guys talk a lot about it.
Starting point is 00:11:51 So I was watching also, you guys, because Lisa, when I was on her, so Lisa's got a show called Women of Impact. They're all great, all the impacts. Women of Impact, I was on her show. And I didn't know her at the time. I met you both. I was at your house.
Starting point is 00:12:05 It was so fun. I went there to shoot, to be another podcast, the Mind Pump podcast. That's right. I forgot this the first time. Yeah, and you guys are like, I don't know where I'm going. They're like, here's the address. And then you guys are walking through the house
Starting point is 00:12:18 and you're like, this lovely couple, like, energy. You can just tell, we were talking about this earlier. You just know if you're going to like people or not, right? Do you feel that way like in life? It is terrifying how fast you can then fly somebody. Especially the more you, I'm like energy. Like I went out with some of the night, like, why, why didn't you like, I had a new like a friend date, like last week.
Starting point is 00:12:36 And like, well, what'd you think? I'm like, she's cool. Like, I liked her. Like, there was nothing wrong. They're like, well, are you going to be, I'm like, no, it wasn't like, like when I met your wife, it was like, oh, we were like, oh my God, we should hang out and be friends. So anyway, we met at your house and we went up to, I was not even talking about that,
Starting point is 00:12:51 where was I going on my train thought? Oh, when we met you with Lisa, together, oh, and then I went on her podcast, I met you guys there. Then she was like, come to do my show. And it was like, oh my God, it was this amazing set, your house, you guys are serious about your business and everyone who works there is like, it literally
Starting point is 00:13:06 is the happy we're going to get to his vision for starting the next Disney. Not just the happiest place on earth, but I'll tell you what it is. But it feels like that the environment there. So anyway, on it, I didn't realize and then I was on her show and then I didn't realize that she came on my show and I realized the way she talked about your relationship because she was just coming on and talking about women and what she was doing but she was like well Tom and I. We have this way of talking about things that girl you should be on my you just come on and be like the resident like married been in the 19 year relationship woman who actually
Starting point is 00:13:38 like and then at first I met her I was like in my brain I'm like could they be this happy do they really and they do like they, you guys have really built solid communication and it hasn't been easy. It wasn't like everything was hand. You work together, you live together, you've had all these employees and things that have happened. And so I'd love to like talk about that for a minute. So how was that progressed?
Starting point is 00:13:59 Your communication style and what can we share with our listeners who often don't have that? You guys are a couple that I know that legit does the work and it's not that it's perfect, but you've, you know, figured out how to. Yeah, for sure. So this all goes back to my mom. So I did not have game with women when I was young. So let's start with that. Okay. And my mom gave me a really good tip. I was probably 14 or 15 and she said, look, if you want to give a woman an orgasm, it's all about trust. And I was like, trust your mom. Yeah, yeah, yeah. And she was a woman an orgasm, it's all about trust. And I was like, trust.
Starting point is 00:14:25 Like, yeah, yeah. And she was, trust me, my mom was not encouraging me to have sex. My mom was a psycho about me not having sex until I was older. But it was like one of those key pieces of advice that cut through to my soul. Because let me tell you, as a teenage boy, you can't fathom that that's true.
Starting point is 00:14:40 That's so far from your experience, where it's like purely visual. It's like there's almost like aggressive quality to it. And so she was like, oh, it's all about trust. And I was like, what the hell? And so that's what we mean. But you knew it in orgasm was it 14? Yeah, of course.
Starting point is 00:14:54 Of course. Right, okay. Well, unfortunately, I grew up at a time where, well, maybe fortunately, because I graduated high school in Nashville, I would have if I had access to internet porn, but I didn't have access to that kind of stuff. But I mean, of course, as a 14 year old boy,
Starting point is 00:15:06 you find your penis pretty early, so. Yeah, but not orgah. Okay, so anyway, keep going. Orgah. I didn't know what it was, I was 21. Really? That can't be true. I never would have.
Starting point is 00:15:15 What is happening right now? I don't know, this is why I'm here, right? Talk about my issues. Yeah. Anyway, I was having sex, I was like, hello, what's the big deal? Not interesting to me. My friends were like, don't you orgasm? Don't you masturbate? I was like, what the hell was like, hello, what's the big deal? Not interesting to me. My friends were like, don't you orgasm,
Starting point is 00:15:26 don't you masturbate. I was like, what the hell are those? I had no idea. Wow. I know. That's when I go on your show and talk about sex, which you haven't done yet. You haven't talked about sex enough on your show.
Starting point is 00:15:35 I, yeah, that is definitely something we've not gotten deep on. So anyway, she gives me this key insight and I start realizing I need to, if I want to get laid, I need to start understanding women. Okay. And it didn't work by the way. that is actually a bad strategy when you're that young because you need to project confidence So I wasn't I was getting like even like more soft and more like
Starting point is 00:15:54 Your books and I won't drop them terrible strategy, which is a whole another conversation But anyway, it gets me reading about communication and all that so it made me a better husband It just did not make me good at that initial stage of attraction. So anyway, I finally figured out how to actually attract women, but I didn't forget how to communicate. So with Lisa, it was like, hey, I'm interested in one woman for the rest of my life.
Starting point is 00:16:18 So when we got together, I actually said, like I'm either never getting married or I'm marrying this woman. She is the only woman I've ever said I love you to. Like it's like a whole thing. So we get together and I'm said, I'm either never getting married or I'm marrying this woman. She is the only woman I've ever said I love you to. Like, it's like a whole thing. So we get together and I'm like, look, I wanna be married to you and that's gonna be that. And this is gonna take work.
Starting point is 00:16:34 And so that was so self-evident to me that it won't happen by accident. Neurochemistry changes over time. So I think by then a study had come out that showed that if you take someone who's just in a bump of cocaine and put them in an FMRI machine and take someone who thinks about their newly found lover and you can't tell the difference on a brain scan. It's all dopamine.
Starting point is 00:16:55 It's the reward centers. It's craving. It's like all this crazy shit. And I thought, okay, so I know that ends. Nobody stays there. And if you're the kind of person that just needs that high, that next high, you're just like a drug addict, but sex or love is your drug control. You're the same thing, yeah.
Starting point is 00:17:08 So I was like, all right, let us not fall prey to that. So I have this whole belief that if something is predictable, then you should be able to avoid the negative consequences of it. So it was just so predictable that our relationship would change over time. So we talked a lot about like, how do you grow together? How do you age well together?
Starting point is 00:17:23 And so I was like, look, women are prize for their beauty. So let me just tell you right here and now, one day you're gonna be ugly. You're gonna be fucking wrinkles and skin and bone, and that is the truth of where you're headed. And I was like, How old were you at this point when you had this conversation for? 24?
Starting point is 00:17:36 See, that's amazing that you had that. Just for two things. Man, please forgive me. For two to three. Read. For people don't read. Read. Like literally every secret you've ever wanted to know has been written in a book.
Starting point is 00:17:48 These days it's in a YouTube video or a serious exam radio show. Exactly. People just need to drink in the information. So it's all out there. So it just comes down to what you want. Young Tom at 24 says you might not be okay. Now Tom is also stupid at 24 so let's not get too claspy here. I was full of I got it.
Starting point is 00:18:05 I was full of moronic behavior, but just in this one, I definitely set myself up well. So we communicated a lot, and I said, look, I want you to understand, there's like a very predictable cycle that people go on. Men become successful, and as their partner ages, they become less attractive. And so they end up splitting.
Starting point is 00:18:25 The guys become more valuable over time and based on traditional standards of what people are valued for, men are valued for access to resources, women are valued for beauty. So I'm like, we are on opposite paths. I'm gonna grow more valuable to the average woman and you're gonna grow less valuable to the average man. So what I need you to understand is I don't prize that.
Starting point is 00:18:42 What I prize in you is a shared life. There's no way to do that. The only thing that can be, it has to be done in real time. You can't short circuit that. So I'm telling you right now, not only do I love you, not only am I in fire for you sexually, but, and I respect you. But I am committed to you. And so it's that commitment that gives us a bond.
Starting point is 00:19:02 And that shit is like fire, man. That's how a relationship age as well. Because like you're just, you're raw, you're vulnerable, you open yourself up completely and you say, even though I understand the neurochemistry, I will always find, have you seen those, the who women find attractive? Age group women find attractive,
Starting point is 00:19:18 the age group men find attractive? But yeah. This is so crazy. Yeah, for people that have never seen this before, I want you to understand, women find guys attractive that are within two years of their age, no matter where they're at. Okay, so if they're 40, then they find a guy from like 38 to 42 attractive.
Starting point is 00:19:35 So there's like that four year window for a guy. It is always, no matter what age they are, it's always 22. Right. I was like, that's fucking crazy. Like as a woman, that should be terrifying. So. I was like, that's fucking crazy. As a woman, that should be terrifying. So now and now we're all terrified. Thanks for reminding us all.
Starting point is 00:19:51 Here is what you have to do. You have to drive the cars off the road. You need to have a conversation. Because if you can predict it and discuss it, then you can avoid the stupidity of it. So I just said, look, I will always find a 22-year-old attractive, but I'm going to share a life with you. And so I don't want you to be paranoid that you're going to age, now look,
Starting point is 00:20:08 she's 40 and fucking out of cell. To be killed. But she's gonna be 81 day and barring some like a magical breakthrough, she will be wrinkled as the day is long. So I just, I needed her to know the thing that is intoxicating to me is a shared experience, to share this life with somebody. But that's you're okay. her to know the thing that is intoxicating to me is a shared experience
Starting point is 00:20:25 to share this life with somebody. But that's you're okay. So this is the thing because I would love every single person that's in mind going, yes, it's not about viewed anymore. It's about, because what you're talking about is shared experiences, but also just communication, connection, having a plan at discussing your values, making sure you're sex, being, yeah, treating each other really well,
Starting point is 00:20:49 learning how to fight, you know, smart, communicate well. So many people are not, well, that's why, you know, I will always have a job here, like, people just don't know and they're like, oh, well, that 20-year-old looks great because my wife and I have never communicated about these things ever and she's, you know, that they just don't even have what you're saying. So I feel like I would love that to get into the mind of people, but they're thinking like, but every woman's attractive.
Starting point is 00:21:11 I actually don't even, how could they get just seems impossible to tell people you can't, you, that you will choose that over beauty, that you will choose longevity. Like I would love that. How good will, what kind of campaign are we starting? At very easy one, ready? You can always trust people to be selfish. So if you want to be a good partner, then you want to make that person feel better
Starting point is 00:21:35 about themselves when they're around you, then when they're not. And let me tell you, people would be true to that. It does not matter like how hot the next person is. It's like, if all they have to offer is carnal experience. And look, there are going to be some people that they just haven't done the work to get beyond that. And so they're stuck in sort of that loop of it's a drug like loop. So you have to be good enough to recognize when somebody stuck there. But like if the way that Lisa makes me feel is supported is loved, like I'm fucking seen in like the avatar way
Starting point is 00:22:07 Like I see you motherfucker. I know your weaknesses. I know the things that you're insecure about and I'm here for you I'm with you and I'm not with you because you've pulled the wool over my eyes I've seen you at your worst and I'm still here like that shit That's what we all want. I think we're all nodding in here But what I have to say is what I would love to. And I guess this is what you do with all the really impressive body of work that you've created in the last few years with impact theories. That like what I want is for people to, because like you just said,
Starting point is 00:22:35 a lot of people don't do the work. And I, we all know like there is an epidemic. And again, I hate to use gender here. But many men don't go up until forever. Or women. I do hate to use gender. I hate to be like because, but many men don't go up until forever or women. I do hate to use gender. I hate to be like because people call it heteronormative relationships.
Starting point is 00:22:50 I hate to say that it's always men and always women. Can I really piss people off for a second? This is the very thing that made me realize that we are not blank slates. Read the book, a billion wicked thoughts. It will change you forever. Okay. It is so crazy.
Starting point is 00:23:07 It shows what do, so they've been trying to study sex forever, right, to really like understand what people are into. But of course you're gonna lie. So even if I tell you I'm the experimenter and I tell you, don't worry, this is all completely private. It's anonymous. No one's ever gonna know it was you. People still lie.
Starting point is 00:23:22 So they, you just couldn't get a good read on like who is into what? And then these two Google engineers realize, wait a second, people search for porn all day every day. And we can tie it back to gender and all kinds of things, social economics, all that. So why don't we look at it's anonymous, but why don't we look at this data and see what people
Starting point is 00:23:41 are really into? And the book is a detailed account of how fucking different men and women are. It is crazy. It's actually we are. Yeah, it's true in our brains. That is true. I just feel like you get it, you know, get it in relationships. People.
Starting point is 00:23:55 I think if you don't understand how different people are like by so let's just say. Okay, so yeah, well, let me just say, going back to my point is that that is that typically it is I feel that at this point, and what we hear is that more so men than women, that a lot of friends I have people calling they're responsible for the mental health of their partner's getting to that, I just wish he would open up.
Starting point is 00:24:17 He won't go to therapy, he has never cried, he hasn't dealt with his mommy issues. Now he's like drinking too much, or like he just literally, like all my friends, these are like, because my close friends have married for 10, 15 years, and they're just exhausted. And it's like, there's just men, and I have many close guy friends.
Starting point is 00:24:36 Now in their 40s, 50s, and I feel like I've known them for 20, 30 years, like friends from San Francisco were ever a girl, but there's just some, I'm like, at this point, they're not gonna do the work. girl with there's just some I'm like at this point They're not gonna do the work like it's not even interesting like people have been telling him like every woman They've broken up with this probably said like go to therapy and they just won't do it and so I'm wondering like I would I want Tom just like you to go talk to men about this stuff because like how do you get them there? Like what would be the hook?
Starting point is 00:25:05 Because I'm saying, go to therapy, feel your feelings, things are blocked. But how do you get men, like, is it the growth mindset that you guys talk about? Because you talk a lot about that in your show and that is kind of self-improvement. I kind of like the way you say that, maybe growth mindset is better than being like, go to therapy.
Starting point is 00:25:21 Go to Tom's university? What, what, because do you know these guys? Of course, right? Are you just hanging out with the people who are more? I mean, look, sure, of course, I attract a certain kind of person. So my friends are not going to be the more typically of stuff, of course.
Starting point is 00:25:38 But so here's the bad news, I'm taking a lot of flack for this because I'm so fucking cavalier about it. But the reality is you cannot want it for somebody. If they're not going to do the work, that's on them. Do not waste your time and energy trying to convince somebody who has no interest in being convinced. So it's like, I never got there.
Starting point is 00:25:54 Like they, maybe, like they might get there. I'm not, but not because we asked them. 100%. Like, it, look, I'm willing to accept that we can literally do anything that doesn't violate the laws of physics, but some things are gonna take so much time and energy, you have to ask, why am I investing that much time and energy into doing that?
Starting point is 00:26:13 Like, for instance, if we really had to change a guy, have you ever seen the movie The Game? Yeah. Okay, and they do this elaborate hoax that goes on for like a year or something, and they finally get this guy to essentially commit suicide, right, but they save him with an airbag, and it's like, oh, you finally learned your lesson. So you could go to those extremes and maybe it would work, but it's like, God, is it really
Starting point is 00:26:32 worth it? So I get it. This is like me at my most typically masculine. I'm just like, I don't have time for that shit. Like if somebody's not willing to do the work, that's on them. Well, that's what that's it. So, because I was thinking when I started asking about when you said that you were like weaker and emotionally you weren't as evolved, it sounds to me like you pretty much, it was more about the confident stuff or working on mindset,
Starting point is 00:26:54 but you always had sort of an emotional compass. Yeah, well, how about I use different language? Please. I have always been very in touch with my feminine side. And when you don't understand masculine energy and feminine energy and what's attractive, then you find yourself in trouble because I have had some ridiculous missed opportunities
Starting point is 00:27:18 because I was not approaching it with confidence. I was being feminine and more withdrawn and like, oh, god, it literally is making me cringe inside even talk about this right now. So it's like to, to do that, set me up to be, to have a skill set that was very powerful as a husband, but I could never get to that stage without first realizing, no, you have to like tough in the fuck up. You've got to like get strong and centered and you've got to be able to step into confidence and all of that.
Starting point is 00:27:50 And then it was like, whoa, I could actually attract women. Um, yeah, that was like a game changer for me. We're going to take a quick break and we come back even more with Tom Bilio. Tom Bilio from Impact Theory, if you've been liking what you've been hearing, you could go to Impact Theory University. They could take, they could, they could all send men there. So the men listening, they could go there and then maybe you could be like, do they teach them the things that
Starting point is 00:28:25 you learn to want to open up and be a man? That is literally the idea is to give people the things that they need to do to get their mind in a place where whatever their goal is, they're able to accomplish it. And you have to have clarity though. So the guy is going to have to know what he wants, like in a relationship, you have to know what you want. But see how, what are your tools for that for knowing what you want? I think that we all walk around literally
Starting point is 00:28:47 just dating random people and no one actually knows what they want. Correct. I've been working on that with my team here. I'm like, why are you dating? Like if we just had a plan, then it wouldn't be so random. Like you just be like, that is a deal breaker and I'm out. So this can help with that at your university.
Starting point is 00:29:02 Yeah, no question. We don't talk specifically about relationships, but getting your yeah I'll be an emeritus class. Yeah, totally. Oh my god. That would be amazing Yeah, dude. I'll be the greatest thing ever. I mean, okay, beautiful It could be like a graduate degree. Yeah, and they'll teach a sex class of course obviously. I love it the most I got it. Okay, be on your sex life step, but we will Okay, so let's talk about the because I think what we're talking about then is in you guys can find this all at impactthere.com.
Starting point is 00:29:29 ImpactHere.com, nice and easy. You're gonna love it, your sights, they have like do everything. I kinda had like production envy the first time to the house, I was like, all the things, it's just all well done. Well done. Thank you, that's all leaves it by the way.
Starting point is 00:29:41 Oh, see, I love that wife. Dude, that chick is. I know, dude, there's like literally no one like your wife. Amazing. See, she was someone I knew. I knew them. I fell in love with your wife the moment I met her. Can I tell you something?
Starting point is 00:29:53 Yeah. Like, you know how people say, oh, she's my better half. Lisa is my better 80% like for real. It's crazy. No, I can't. I mean, I'm better than I. She's in the extreme. So first of all, she grew up
Starting point is 00:30:05 in a really traditional household. So when we met, she was like on a housewife track, and that was gonna be her thing. And then like nine years into our marriage, 10 years into our marriage, something like that. She was like, actually, you know what? I want to be an entrepreneur. And I was like, whoa, this is a change up.
Starting point is 00:30:20 That was actually the hardest thing that ever went through. 1000%. She used to make my lunches, my dinners, set my clothes out for me, everything. And she was like, I'm gonna stop all of that and I'm gonna become an entrepreneur. And that was some shit. Like that wasn't easy to process through.
Starting point is 00:30:33 And so it all came down to, all right, how gross is it if you tell your wife to be less than she wants to be because you want her to like take care of you? I was like, okay, I can't do that. So I was like, I'm gonna empower you whatever you want. Like, let's fucking do it. And watching her blossom into the human that she is now
Starting point is 00:30:49 has been insane. I can't even imagine her. I mean, I've seen all of her Instagrams and her probably she's told me her stories, but like she's really, that's amazing. But you guys were able to change together and grow. So when you said that, that was really hard for you because I think a lot of people can also relate
Starting point is 00:31:04 to people changing in relationships I think this is why it often doesn't work. You're whistlein' for a long time. We are always going through changes, but how Like what did that look like? Was it like you were upset for a day that no one was gonna do your laundry make lunches? Was it a month? Was it a year of transition? A lot less than a year. It it was like subtle so it's not like she said, let's sit down. I want to tell you my new life goal is to be an entrepreneur, right? So it started with, hey, I just need some help.
Starting point is 00:31:33 Can you like ship these protein bars off? You know, it'll be super minor. And then it was like, it just was escalating a little bit. And I'm like, hey, do you still want to keep doing this? She's like, yeah, actually, I really like being involved. And she started stepping into it. And it was like, Hey, do you still want to keep doing this? She's like, Yeah, actually, I really like being involved and she started stepping into it. And it was like, Whoa, you're actually really good at this.
Starting point is 00:31:48 And then it was like kind of startling how good she was. And then she was like, Look, I'm so busy doing this now. It's basically a full-time job. I'm not going to be able to do that stuff. And I was like, Yeah, of course. And then I was like, Oh, I'm just actually kind of sucks. And so you're like, Oh, do I want an ultra ambitious wife? I'm not sure if I do.
Starting point is 00:32:04 And so then you start talking through it and she's like, because we had like a really simple relationship, it was like your typical, like, I don't wanna say 1950s, but it was like, look, I went and- You can't even imagine her with an apron taking cookies out of the oven, like I just can't. Rightly so, but that is legit where she started. So it was, I said, I wanna work, you're gonna stay home, you're gonna raise the kids, like I just can't. Rightly so. Yeah. But that is legit where she started. So it was, I said, I want to work,
Starting point is 00:32:27 you're going to stay home, you're going to raise the kids, like that's going to be the whole thing. But it was like, oh, let's wait a little while to have kids and then it just kept being like two years, two years, two years, and then all of a sudden, it was like, I don't know if we really want kids and she's like stepping into being an entrepreneur and then seeing her really step into a peer role with me.
Starting point is 00:32:45 That was like, okay. And so we got over the transition pretty fast because we definitely have crossed over. There's some ego stuff in there too. Of course. And so you have to have rules. And so one of my rules is your partner should always feel better about themselves when they're around you
Starting point is 00:32:59 than when they're not. So I'm like, I have to empower her. I want her to become the person she wants to become. And we need to like sort of equalize and figure out what that is. And we're very clear about defining roles. So whoever's going to play whatever role fine doesn't matter.
Starting point is 00:33:12 But say out loud, whose role is what? So we co-founded impact theory. But who's going to be the CEO? Who, if we're arguing and we're at loggerheads, who's going to make the decision? And so we had to state out loud. I bet you won 100. I wasn't even winning.
Starting point is 00:33:28 Right. It was like, look, we both have a certain skill set. True skill set. Yep. We need to be honest about what I'm good at and what you're good at. And if you can move forward knowing that I will try never to need to make a decision without like us agreeing, I will try always to convince you. I will try one, you often have the better idea. And whenever you have the better agreeing. I will try always to convince you.
Starting point is 00:33:45 I will try one, you often have the better idea. And whenever you have the better idea, we're gonna go with your idea. Like I'm very good at recognizing that. But when we are at loggerheads where you think you have the best idea and I think I have the best idea, my vote will win every single time. And are you okay with that?
Starting point is 00:34:00 Now here's what makes my wife fucking special. She doesn't just say that, she actually lives it. And so she will try to convince me, no question. She will put what makes my wife fucking special. She doesn't just say that. She actually lives it. And so she will try to convince me, no question. She will put her heart and soul into it. But when we get to the point where it's like, I disagree, but I commit, she flips the switch, she commits, and she's all in. And you wouldn't know that 45 seconds ago, she was like vehemently opposed to it. She is ninja level at that. That's amazing to me. So how did you, I mean, like that's when I first had Lisa on the sex-selling podcast I was like, wow, like the way that you guys communicate because people often say, oh, you should treat your relationship like a business
Starting point is 00:34:32 But in a way you should at least have your boundaries the role set up. There should be an org chart Yeah, I mean, we have talked a lot about like, okay, what's my personality type? So I'm a very type A alpha type. She is very comfortable as somebody who nurtures and supports. And so if you look at the, we saw this documentary on wolves and it's since sort of been debunked and people have kind of called it out, but it's so powerful as an analogy, I'm going to keep using it. So in a wolf pack, the alpha isn't necessarily the biggest in the strongest. The alpha is the decision maker. The beta often is bigger and stronger.
Starting point is 00:35:10 And the beta goes, look, I'm not the right one to be making all these decisions, but I will fuck anybody up who tries to mess with the alpha. And so I was like, that's really our dynamic. Look, I have the vision, I will execute, I will get us there. And she trusts in that and has been right or die from day one. And understands that her where she really shines, like her natural skill set,
Starting point is 00:35:31 what she gravitates towards, is being in that role to facilitate that. Like making it happen whatever the hell it takes, like whether it's clearing a path and just going in and like being logistical or whether it's, you know, nurturing the staff, like whatever. Right. Right. It really is a really impressive kind of magical connection that you guys have. But now that we only have humans left, we got to get into your sex life. So I need to know,
Starting point is 00:35:54 specifically, not I'm not going to get into too many, but like what did it change? As you saw her, like change from being the housewife, churning into something else, you know, how is your sex life evolved over the years? That's interesting. The only, so it definitely did not change as we, as she stepped into a pure role. So that is, and sexually is probably where our roles go to their sort of most natural of I am more dominant, more aggressive, and she is receptive to that. She's not like the aggressor like that, which is a dynamic that I think we both prefer and are very comfortable there and very traditional in that way. But she knows exactly what she wants, and she will tell you and speak up, and she is not
Starting point is 00:36:41 bashful in any way she performs. She is incredibly sexy and sexual. And yeah, she's an amazing communicator. She's gonna get hers. There's no like, you know, like, as long as it was good for you, it's fine. Like that's not been a problem from the beginning. Like she is.
Starting point is 00:36:57 And I heard you guys like, for ya. It was the weed loop. Oh, yeah, I was like, for ya. For ya. Dude, yeah, that stuff's rad. Like she really, I would say more than like that it's been important for her. So, I'm so glad.
Starting point is 00:37:10 I gotta put your more. I was bring sex toys. You guys invite me to your house, I bring you a sex toys. Just saying. I'm not about invite. I do, it is not about invite. Cause I'm always, I'm a good time, but then I show up with toys.
Starting point is 00:37:19 Nice. Exactly, I have about that time. Okay, so the other thing was, I wanna hear, I was just going to say we have a minute about oh So if you guys Sexually to let's just say this do you think the same communication skills like do you feel like you guys have had to talk about sex in this way too like Challenges around sex do you feel like it's always come pretty natural to us, but we have had endless conversations. Like there's nothing more fun than for us to get in like a little corner of a restaurant somewhere to have some drinks and then I will literally show up with a list of the craziest
Starting point is 00:37:59 questions you can imagine and be like, what about this? How would you feel about that? And by doing that, like just mining the deepest recesses of each other's fantasies with no judgment, being like, well, that would be fun for you. So that's it. You ask questions. You can't imagine how many questions.
Starting point is 00:38:15 I literally, there was one time, I think, on an anniversary trip, I showed up with like 78 questions. Well, no, there are lists of questions that can predict success and good success and couples, help couples get intimate really quickly, like a book of 100 questions or something, like that's we need to do it. So that is such a great example of how you guys are probably kept it interesting, because
Starting point is 00:38:36 you're learning more, you're asking questions. I love all of this. Do you think that it's possible since you're all about acquiring skills? Do you think that it is possible for anybody to learn the skills, change their mindset, if they want to, to become a better communicator, to open up their heart, to become, have a stronger mindset to become a better man? Is there a case where you're like,
Starting point is 00:39:00 no, I don't think they could learn that. It is quite literally a biological fact that anyone can do that. Literally, and I know if we had more time, I could't think they could learn that. It is quite literally a biological fact that anyone can do that. Literally, and I know if we had more time, I could actually explain the biology, but yes, anyone. Anyone could do it. So really, so for many of our listeners right now, there is someone, it's just the fact that they've tried to talk to them.
Starting point is 00:39:16 If not, they can't, they won't. They have to decide on their own. And look, there could be a lot of baggage around that. It could be a lot of unwinding, but since we're running out of time, I will say this, get a professional therapist, do MDMA with your partner, it will change every fucking thing. I haven't done it for full disclosure, but the studies are so clear on this,
Starting point is 00:39:33 grab your partner, do MDMA, all in like a license setting. In a license setting. Yes, okay, good. Time you gotta come back, Tom Billy, you thank you for being here. Everyone can find you an impact theory at Tom Billy, you on Instagram and everywhere, it sucks with Emily. Yes. Okay. Good. Time you got to come back. Tom Bilyu, thank you for being here. Everyone can find you an impact theory at Tom Bilyu on Instagram and everywhere. It's sex with Emily.
Starting point is 00:39:49 Thanks to my awesome team, Ken Kristen, Alisa, Michelle, producer, Jamie and Michael. Was it good for you? Email me. FeedbackIt's sexwithemily.com. you

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