Shaun Newman Podcast - #347 - Sarah Swain

Episode Date: November 25, 2022

Entrepreneur, business coach, podcaster & social media personality. Let me know what you think Text me 587-217-8500

Hey, everybody. This is Paul Brandt. This is Wayne Peters. This is Sean Baker. I'm Megan Murphy. This is Jess Moskaloop. I'm Rupa Supermonea. This is Sheila Gunn-Reed, and you're listening to the Sean Newman podcast. Welcome to the podcast, folks. Happy Friday. Hope everybody is, well, I hope everything is cruising along. You know, you're hours away from the weekend and probably busy with hockey or sports or whatever.

I know on this side, that's always the case. I wouldn't have it any other way. Now, before we get to today's episode, I think this one, this one, I'll talk about it in the episode, I think, but the amount of requests I had, the one day for Sarah was rather, like, surprising or just like, okay, but it looks like we're going to interview her, because, I mean, any time a name comes up, not once, not twice, but like 11 times, you've got to kind of stare at that and go, okay, well, let's explore this. So either way, before we get there, today's episode, brought to you by Upstream Data.

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So if you're looking for a space here in Lloydminster area, give Wade Gartner call 7808085025. Now let's get on in that tail of the tape brought to you by Hancock Petroleum. For the past 80 years, they've been an industry leader in bulk fuels, lubricants, methanol, and chemicals delivering to your farm commercial or oil field location. For more information, visit them at Hancock, Petroleum.com. She's an entrepreneur, business coach, podcaster, and social media personality. I'm talking about Sarah Swain. So buckle up. Here we go. This is Sarah Swain and you are listening to the Sean Newman podcast.

Welcome to the Sean Newman podcast today. I'm joined by Sarah Swain. So, ma'am, this has been a product in the making, I guess. So thank you for hopping on. Oh, it's a pleasure to be here. I think that this is apparently long overdue. Well, I tell you what, I put that question out on Instagram, Twitter, Facebook, multiple times. Like I'm closing in on four years. I think four years is February. So, you know, you do the math. Where are we three, three and a half months away from that? And never have I ever had, I think I had 12 responses, 11 of them.

You know, no, no, it's like Wayne or X, you know, I don't know. You know, like these huge names of like almost inconceivable people. I'm like, oh, yeah, yeah, Wayne. Yeah, I'd love to get Wayne or whatever. And, you know, except it comes back, Sarah's Wayne. Okay, I'm like, yeah, all right. Sarah Swain, okay. Sarah Sane would be great.

I'm like, okay, is this the same person, but it's not? And it happens 11 out of 12. 11 out of 12. I'm like, oh my God, what? Okay, well, officially we're going to have you on. So I don't know what you've been doing, but I am interested as all can be because the only place I've seen your name to me was obviously I've had Kid Carson.

You've been on Kid Carson show before you were just in Vancouver, I believe, with him for his, actually you can tell me all about it. But either way, that's where I'm like, okay. Okay, this lady is obviously doing something. Anyways, very cool to have you on. That's my short little story to start this off. You got to tell me who you are, your story, everything, because as much as your name came up,

I got to assume there's a few listeners like me that don't have any idea who you are. Yeah, it's so interesting how this community works, eh, because your name started to come onto my radar about, I'd say, two or three months ago. And everyone felt like knew who you, where I'm like, why don't I know who Sean Newman is? So it's interesting how like we're all over the damn country yet still. We have no idea who half of us even are. But I'm sure that we can

blame censorship a little bit for that. So we can guarantee censorship for part of that. Absolutely. Yes. Yeah. Well, I'm glad to be connected to you now. And thanks for having me on your show. I'll try and keep my story concise. It's it's pretty random. I was an entrepreneur prior to being a voice in the freedom movement. I left my 9 to 5 grind back in and a 2017, early 2018. And that was kind of my gateway to understanding what the Matrix even is. And just starting to ask a lot of questions back in my corporate days of like, why on earth are we doing this?

Why are we all living this way? why are we all creating a livelihood this way? Why are we all settling for this if so many people are unsatisfied in their job? So I'm asking a lot of really annoying questions to people in my life that aren't troubling to a lot of people. And so I've always kind of been the one that stands out and asks the uncomfortable questions and challenges people's way of thought about things that we just kind of grow up accepting and not asking questions about.

So that kind of sparked my journey into, you know, looking at life. differently and making different decisions and creating a life that I loved, doing work that I loved, and being able to afford a life that I loved as a result of the work that I love. And my corporate career was my most recent position I held before I jumped full time into entrepreneurship was actually in retail pharmacy. And that gave me the opportunity to kind of get a glimpse into that whole world. and the insanely large amount of money that is attached to it, which caused me to start asking questions about the world of pharmaceuticals and our health care system.

And so I kind of had all these random fragmented pieces of, this just doesn't make sense to me. And then as a result of everything happening here in the last two to three years, I experienced what I think we all know is the awakening and, kind of connecting the dots to the way that our world actually operates and the lies that we've been told. So my truth was really burning in me by end of 2020, early 2021, as I was really starting to piece things together. And it just got to the point that I'm sure a lot of us can relate to where we couldn't not say something anymore. And I was scared to use my voice,

I was of the belief that I would get canceled or I'd lose my business or I'd lose my clients and all the things that people are concerned about when it comes to talking about difficult things that challenge people's belief systems. But it ended up doing the opposite. And since I've started to be a squawk box on the internet about what I perceive to be highly problematic about what's happening in our world right now, I have become a voice here in Canada that people know largely on the political front and as a person who can kind of simplify the complexity of what we're dealing with in a way that is palpable or a little bit easier for people to digest. So it's what I'm doing now is certainly not something I had in any strategy or, you

know, calendar plan for my life and how I'd be spending the last two years. So I've just been kind of operating in this state of extreme trust. that I'm doing what I'm meant to be doing and everything will unfold as it's meant to. And as a result, I've just been surrounded by the most incredible community and really just so grateful in a really backhanded, unnecessarily painful way, really grateful for everything that we've experienced over the last couple of years because of the ways that we've been able to connect with one another and find a sense of inner peace and the way that we're choosing to move forward in an absolutely insane world, finding solutions for these things and strengthening one another.

I don't know that I would go back and do anything differently. So a lot of people who are new to my space don't know what I was about or the businesses that I was running prior to all of this. They kind of just know me as Sarah Swain, the Freedom Fighter in Canada, that rants about politics from time to time. So I've managed to successfully continue to do what I do for a living and also talk about really controversial things at the same time, which I consider to be a blessing because that's not always the case for a lot of people.

So that's me in a nutshell. Well, I think right now I'm saying that, you know, when it comes to Twitter, I enjoy going on Twitter. It's an interesting space. But one of the things you notice is people who have an opinion and who can back up their opinion relatively well, people gravitate towards that because they can understand something isn't right. Either way, you know, they want to gravitate, doesn't matter. And somebody who holds a position and kind of puts a flag in the ground of this is where I'm at,

you're naturally going to have people come to that, especially if you can articulate it well. And from the videos I've seen of you since I, you know, you came across my radar, to me, you are one of those individuals who's planted a flag and can articulate your thoughts well enough that people are like, yeah, that makes sense. And naturally people gravitate towards that.

So it's been interesting to watch since you've come onto my radar. Now, you got to, this is one of the most shocking things I thought is I was like, oh, yeah, yeah, yeah, sure, yeah, let's do this interview, yeah, it's great. What are that time zone you're at? Like, oh, I'm in Alberta.

I'm like, okay, this is, like, how are we in the same province and have no idea about each other? Have you always been in Alberta? Are you an Alberta girl or have you come in from elsewhere? Yeah, I was actually born and raised in northern Ontario. Then spent my first adult years in Toronto, which is where I met my now husband. And in 2012 is when we actually moved out to Alberta.

And in 2018, we headed to the East Coast to give that a try. We don't have kids who are pretty mobile. So we're like, let's go give it a whirl. And we found ourselves incredibly homesick when we were out on the East Coast, even though both of us, are from Ontario. We're actually homesick for Alberta. So in 2020, we made our way back about three weeks before the world shut down is when we landed back in Alberta. And we've, we've been here ever since. So not originally from here, but this is where my heart is. I feel like such a small town, Saskatchewan kid asking this. But what part of Northern Ontario

did you grow up in? I was in a tiny town called Massey, Ontario. So if anyone has ever driven across Canada, you would have driven right through it. It's on the TransCanada Highway. And that is to put it into perspective, kind of between Sue St. Marie and Sudbury. Okay. Okay. You know, this is, I'm sorry, I come from small town Saskatchew. I'm just kind of like, where when she talks to Northern, Northern Ontario, exactly where she's from. I have no idea where that's from. It's kind of like when I say, oh, I'm from home on Saskatchew. Nobody's Saskatchewan really knows, but they're like, I came from small town, Saskatchew, and you get the point. When you talk about retail pharmacy, what do you mean you were doing in retail pharmacy?

Paint me a picture because I'm like, I don't know what you're doing. And so I'm like, now I'm kind of curious. Gosh, my time in retail pharmacy, I think I did just about everything possible other than be a pharmacist. So basically, I entered into that industry in the loss prevention sector. So my job was actually preventing inventory shrinkage, whether that is in the front shop with all of the products that you see on store shelves or in the pharmacy to figure out where everything's going missing. So I was involved in a lot of investigations, a lot of internal investigations. So I really got an understanding of how the continuity of drugs actually works coming into pharmacies and then being scripted out to patients. So that kind of gave me an interesting perspective.

in that regard. I was also in auditing in retail pharmacy, which allowed me to understand the processes that happened behind the scenes. And the audits that I would do in the pharmacies were actually more geared towards, not just making sure that there's continuity of the drugs, especially the more scheduled drugs and narcotics that are more often to be mishandled or go missing. but more so to make sure that the paperwork was bulletproof so that the money that the pharmacy is charging out to the province for the services being provided or their scripts being prescribed out to the patients, making sure that that paperwork is being done 100% accurately to prevent provincial government clawbacks against the business.

and there was a case in Ontario that was really kind of driving the importance of these audits because there were services being provided to patients that weren't necessarily having the proper processes followed, in my opinion, largely driven by the corporate push for pharmacists to be providing these services because of the amount of money that the province pays the pharmacies in order to provide those services. So when there's a hyper push on that employee or the pharmacists or their teams to meet certain quotas for these services to be provided, when there's not enough resources or labor budgets to be able to do all of that and do their jobs as pharmacists, you can see where corners can be cut in order for numbers to be made. So when the province finds this out by way

of their own audits that services are not actually being performed in ways that the province is willing to pay for, then the company ends up getting a bill, say, we're not actually paying you out for these services provided, therefore we're clawing back that money that we gave. So that was another thing I did. Also worked heavily on the policy and workflow side of things, both in the front shop and the back of the house to understand how things actually work and the day-to-day activities of pharmacists and front-store employees and then marketing sales, front-store stuff. So I've done a plethora of things in that industry, but it really, more than anything, opened my eyes to the fact that the whole pharmacy industry is business model,

literally relies on people continuing to need them, which means that we need people to continue to be ill in order for this business. to have any type of relevance. Or to want to have the quick fix. Yes, exactly. Yeah. So I was like, this is like weird that we're celebrating that we have more prescriptions this week,

you know, and sitting on those conference calls, be like, you're down on your script count. And then that pharmacist manager would have to explain why they're down on their script count. And it's like, well, this is very bizarre to me.

So being more on the retail side of things in the pharmaceutical industry, was very eye-opening to how it's a business. People think of it as a, you know, kind of another arm of our health care system. But it is a for-profit revenue-driven business that is reliant on people continuing to need prescriptions of people continuing to need care. So the pressure that was put on pharmacist was something that was quite shocking to me. You know, that's probably right there, that, that it's a business. You know, when I had John Leak on with Peter McKell, actually, the guy who helped write his book, one of the things I struggled with, and at times still struggle with,

you know, to get my brain wrapped around, is I think of pharmaceutical companies trying to provide a solution to a really big problem. And you don't realize how much bloody money is tied up in that. And they, you know, they're just pushing it through. I mean, at this point, it's, I think, if you can't see it, you ain't paying attention to anything. But I mean, the amount of money that's being, well, push through those organizations to rush out and have the one vaccine that will fix you. You get this and you're good.

Oh, and then you get the next one and then you get the next one and you get the next one. You get the anyways. We get the point. But I think a lot of us don't look at it like it's financially driven. We think it's, you know, I don't know why my brain is hardwired to think. Oh, no, they're trying to help people. Right? They're literally trying to help people.

All these people are trying to help. help people. Because I think generally people at the lower levels that administer all these are not evil human beings. We all believe, oh yeah, this is the best. But at the end of the day, the model of the business is for profit to make profits, to make billions of dollars. That's a hard thing to get your brain around when it comes, you know, when it's selling loafers or something, I don't think anyone has a problem seeing that correlation. But when it comes to people's health, that's a really tough thing to wrap your brain around. Yeah, and I like the fact, too, that you call out that the people on the front lines are typically not the bad guys. I mean, people become pharmacists because they're passionate about supporting people and they want to help people no different than, you know, people get into politics because they want to support their communities. But as soon as you enter into that system, that system is in perpetual motion with or without you. And its intentions are very, very, very, very,

different from what that individual comes into that particular workforce sector wanting to do and the impact that they're wanting to make. And that was very much my experience with most of the pharmacy teams as well, is that they're genuinely passionate about being able to support their patients. And, you know, I'm sure that there has probably been a number of pharmacists over the last couple of years that have really woken up to, you know, kind of the role they play at the tail end of this larger game here. But for the most part, these people genuinely want to see their patients get better and for

people to adhere to their prescriptions and their compliance with taking their prescriptions and seeing them through and monitoring their vitals and all these things. There's a big, big level of heart that's in that industry. But when you kind of hover up and look at things from a bird's eye of view, it's dollars. Every single script that goes out is a dollar. Every single service that's provided is a dollar. Every single footstep through the store that's going to pick up a bottle of Tylenol or a brick of cheese because they're going in for their script count. It's a dollar.

And that's the system, right? So until people are willing to kind of zoom up and look at the total picture, that's why we have such an issue with everything right now with people not seeing what's happening. because if we just look at each individual thing, each individual thing on its own seems like a good idea. Well, it's like a person's helping a person or a person has a profession and they're just doing their job. And if we just look at those individual people and those individual things on their own, it's difficult to understand what's happening on a larger scale. Well, and I'm just literally just having this conversation.

You know, when you talk about vaccine adverse side effects, I know a ton of people who have been vaccinated. No side effects whatsoever. But I go back to literally the interview I just had earlier this week with Peter McCullough, where he talks about the two studies on children. So it's 2.3% and 2.8% will get, and please, folks, go back and listen to it, so I don't screw this up. But we'll generate myocarditis or heart problems out of 100.

So out of 100 kids, two to three kids are going to. So like, you think about that, that means 97 kids didn't generate anything. But if you extend that, you go, yeah, but the, like, mortality rate of children under the age of 19 in Alberta alone was like zero point and string on the zeros. Not 2%, right? Like, that's what everybody was all up in arms on. But to the average person, you know, it's like, do you notice it or don't you? and sometimes it can be a little difficult to notice, especially when mainstream buries it the way they have. And we're actually seeing that live times before we were recording.

We were watching the Emergency Commission try to bury more information. So I always have to remind myself to kind of pretend like I'm not awake and to put myself in the eyes and ears and experience of the average. person who is entirely unaware of what's happening. And that's how I'm able to understand why people don't see it. Is the effort that is made to make all of this look like the right thing to do in order to gain public buy-in in order for the public to get, not just supportive, but get behind it and pushing other people to try and get on board with it too. That's how all of this is happening. And if all of the information isn't made transparent, then it's easy to lead masses into thinking that this is the right thing to do or what's happening in our world is right. And these other crazy tinfoil people are wrong and they need to be medicated.

And it's easy to paint a picture to make the rest of us look cold and calculated and uncompassionate and uncaring. But that's what's happening, right? It's literally propaganda that's in our media right now because they're not sharing the other side of the story. They're not sharing empirical data, just like you said. But what's actually the risk here then if we're talking about childhood vaccines for COVID? What's the actual risk factor here of this child getting it? Like, do we want a 2% risk of a heart condition for the child? Or are we okay having a 99.999999% chance that this child is not even going to be affected?

by this virus at all. So when things are tilted to one side and favored to one side all the time, it becomes really difficult for people to understand that there's anything wrong other than literally everything is wrong. And that's why I think waking up is so bloody painful because it's excruciating to all of a sudden see what's happening and to also come to terms with the fact that you were tricked. And, you know, speaking for me personally, yeah, I questioned a lot of things for a long time, but I didn't understand what it all meant. I'm like, this is weird.

But then I was just painted as like the millennial, right, that can't just accept anything. They always got to challenge everything. And why can't they just do it this way? And they're so ungrateful. So I was that, you know, rogue millennial for years. I'm like, maybe I'm just a rogue millennial. I don't know. But that's how it starts is asking questions. And if something doesn't make sense, then to admit that it doesn't make sense and start asking questions. I think that's how the rest of us started to piece things together. Well, I tell you what, you know, when you ask questions and people get offended by that, that usually means there's something wrong. You know, from this side, that's all I did for like, you know, whatever it was, a listener, you know,

You go back a hundred and some episodes. And, uh, you know, all I did was ask questions. I wasn't trying to paint anything. I was certainly bringing on people that nobody wanted to talk to. But I would have found is the people that nobody wants to talk to usually have something to say that you got to think about and nobody wants to think about. And, uh, and just asking the questions and, and trying to peel back a layer after a layer after layer.

Um, oh, there's some uncomfortable moments in that for everyone, I think. Uh, I don't care who you are because, you know, I, I've told this story lots. Everybody knows the Matrix by now, right? But I've, I've, uh, often joke about being cipher. Like just not, not the betrayal part. Just the, can I just get stuck back in? Right. I just want to go back to, you know, whatever it is. And my brothers always make fun of me, right? They're like, no, you're not going back in. I'm like, I don't know. I feel like it'd be pretty easy back in there, you know, uh, which is, which is funny to say aloud at this point, because I've said it so many times. But honestly, um,

there's uncomfortable moments even these days, right? Where you just, you just think, well, it's got to get better and then it doesn't. And then, yeah, it's like another layer peels off,

right? And you're like, oh my God, I thought I was through this already. And you kind of sink back into that feeling or you come to a new level of knowing about something. So it's a lot. It's a lot.

You know, I want to go back to 2017. You'll get used to my tempo. I'm kind of scatterbrain. but I got notes that I've been, you said a bunch of things, and I'm like, hmm, I'm kind of interested in that. So for the listener, I apologize. I know we want to go down a couple of rabbit holes, but I'm kind of interested in this one.

2017, you leave the nine to five grind. I think anyone, especially this guy, can understand the nine to five grind and just, you know, your heart not being in work, whether it's pharmaceuticals or for me it was the oil industry. It just, people I worked with were great, but I wanted, I always wanted something different. And then once I got a taste of the podcast and kind of like, oh, man, I can really do that. 2017, take me back there. What finally pushed you over the edge or were you already working on something where you got a taste of it and you're like, I think I can make work at this?

Like, I think I can make this a go. Yeah, much to my husband's dismay. I had no backup plan. I had nothing. Burn the boats. Yeah. Burn the boats. It's literally what my coach said to me at the time.

He's like, you've got to burn the boats and choose the island. And that's exactly what I did. I just knew that if I could work as hard as I did for somebody else's dream and somebody else's vision and the goals that they have for themselves, if I could work as hard as I was working for them, then how the hell hard would I be able to work for myself and my family and what's important for my husband? and I. So for me, it was like the scale of pain had to tip because I think the pain originally was like, oh, I don't know what I could do. Like, I don't know what I could offer. I don't, I don't know how to build a business. And you kind of have the pain of that unknown. The pain that needed to kind of trump that was the thought of continuing to do the same thing for another

year, another five years, or another 10 years, be in the exact same position and being no closer to a life that I knew that I was capable of creating and an experience that I was capable of having in my life, aka not being so completely confined to my career for 40, 60, 70 hours a week, that pain of not taking action had to get worse for me in order for me to take my leave. And I just, I went through such a transition period in 2017 where I knew, like my heart knew that I was not, I was not cut out for this work. I mean, the industry was one thing, but just the, the idea of being so confined by the workforce was suffocating to me. And I was living out of alignment. I was like operating in this, you know, motion, motion of day to day. I'd feel like I'd put on this like

figurative mask every day and go and do my job and come home and try and decompress and work myself up to do it all over again tomorrow. It just felt so cyclical. It was driving me crazy. And I felt brutal enough to the point where emotionally I was losing control. I'm not someone who gets worked up or spun out about things on an emotional level. And it's at this point where I couldn't stop crying. I just, I was upset all the time. I was so frustrated. I thought I was frustrated with my job, but the truth is I was frustrated with myself for not believing in myself to do anything differently. And went to my doctor, told him how I was feeling. He handed me a prescription for antidepressants, told me to go back to work.

And I said, like, that's literally not what I need. I said that there's something going on within me. I need time and space to figure this out. So he gave me a whopping four weeks off. and within two weeks of me being off, I knew that there was no way that I could go back. I had decompressed so much and allowed myself to kind of relax and heal just within two weeks. I was like, how could I possibly go back into the same situation that was causing me to become so completely disjointed in my life? So I made the decision to resign.

After my leave was up, I handed in my notice, said, I'm not returning. And they're like, what are you going to do? I'm like, I actually don't know. All I know is that I'm not doing this. And I just trusted myself that the answers would come. I would figure this out. And that's exactly what I did. I just trusted that even if things didn't work, I'd be able to figure something out,

I'd be able to problem solve. I'd be able to start things over again. able to, you know, pick myself off off the floor and dust myself off and keep going. And that's what I committed to doing so much to the point where I really burned the boats and I gave all of my corporate clothing away. So my entire wardrobe in my closet of all of my, you know, designer clothes and my corporate gear and my pantsuits and my stilettos and like all the things that I gear myself up for getting out, heading out the door every day. I threw them all in garbage bags. I took them to my neighbor's house. I'm like, you need to give these things away. I said, take them to your office. I'm

five foot 10. I'm a, I'm a this size pant. I'm a this size shirt. I'm a this size shoe. Find someone into the fists. Just get out of my space because my thought process then was like, if I got to go ask for my job back, I'm going to have to do it naked. So it was just another way for me to completely just like not give myself a single excuse or like ticket to go back. Not an excuse. Not a single out. That is burning the boats, right? Yeah, not a single out. I'm not going back. I'm not going back. So like my heart knew. I'm like, okay, I'm committing to this.

So I think I wore the same pair of jogging pants for about six months after that. But that's how committed I was. So what did you, what did you do? Because, you know, on this side, I, the quote on my wall is a long, it's a long quote of Joe Rogan from one of his episodes, 900 and change. I always forget the, I always forget everything about the episode, but the quote has stuck with me. It led me to where I am right now. And what the quote says on the wall is whatever time you have attacked like you're trying to save the world. Now, the quote was really long.

And what he was talking about was when you get older, you get stuck. And you get stuck with bills and, you know, and you get married and you have kids. And he was listing off all these things. And at the time, I was working oil field, selling chemical. It was a great job with great people. But overall, I share some of your sentiment. But he listed off every reason I couldn't just walk out the door. It's like, you know, you got this, you got this, and then the woman goes, so you're saying it's impossible.

He goes, no, I'm saying that if you're in that circumstance, then you're going to have to work every waking hour to build something so that you can walk away and have like a plan in place. So for until April this year, so that would have been a little over three years. That's exactly what I did. evenings, bright mornings, weekends. I hate working weekends. And I was working like four hours a day on Sundays. Anyways, what I'm getting at is, is by the time I got to April 1st this year,

I just kind of, I'd had this number in my head. I'm like, if I ever get to this number, oh, great. And then I just kind of filed it away and left it. And then one day I woke up and geez, wouldn't you know he'd pass the number? And I was like, oh. So I got to walk into my boss's office and be like, Uh, love you guys, but here's my two weeks, which I ended up giving them like two months, because I didn't want to leave them high and dry, but it was like, sliver the cross.

Here it is. I'm out the door. I got a lovely wife who works, and she's been fantastic through this entire process. But I, I was like, I can't just walk. Three kids, we got three kids under six. So you can imagine quitting your job when, when that's going on, not only the looks from your bosses, but your family and everything else. Now, that all being said, what does Sarah do when she walks away? You said six months in sweatpants. What were you doing? I love this question. My husband. Some days in the podcast, I like to wear no pants or sweatpants. And it's fine. Anyways, I was just joking about it with Terry Clark, who, anyways, long story short, but we were joking about the no pants podcast. Anyways, it doesn't matter. Carry on. Sorry, I'm getting sidetracked here. I think most entrepreneurs can relate to no pants in some way, shape, or form as we're building our business because you just literally don't have time for pants when you're trying to build a business from scratch. For me, my husband was horrified by my decision. He's still with me. So we worked it out. But he was terrified. He's a very linear, logical, straightforward, black and white kind of guy and my whole. But honey, I trust myself. I'm going to be able to create this. I'll replace my income. He's like, can you show me how? I'm like, I have absolutely

no idea how. I said, but I know I'm going to do it. So we joke about this often now because it's been worth it for us in the long haul for me to have made such a radical decision. But I wasn't the type of person that could work on evenings and weekends in the pockets of my time. I had nothing left. I was so completely depleted by my. career that the idea of working towards anything inspirational was like a far-off thing that I had no access to so long as I was continuing to keep myself in such a dark place, not just my workplace, but like within myself too. So part of me discovering like what does that actually mean for me as far as, you know, creating a livelihood for myself, I first had to redefine what success meant to me,

which was a pretty eye-opening experience because the societal definition of success talks about, you know, education and getting a job and getting good grades and getting a mortgage and kids and dogs and fences and all these things. And I had the paid vacation and the company car and the full pension and benefits and all those things. I'm like, I'm apparently supposed to be successful because I have all these things, but I didn't feel successful at all. So I had a morbid conversation with myself and asked myself, well, if I were, if I were to die, like, what would I be able to say allowed me to live a successful life? And there was a lot more things like creativity and impact and being of service and laughter and joy and time freedom. Those things started to come roaring to the front of my awareness. I'm like, well, I'm not doing any of those things. So I don't think. I'm actually very successful then by my own definition of success. And that's kind of what opened the doors for me to start looking at things differently. But like, well, how do I then create a life for myself that allows me to experience those things that make me feel successful without like trading my time and my soul and my values and my morals in order to earn a paycheck?

So when I first jumped out, actually, no, not when I first jumped out. This was something that I had done prior to me leaving my job. I grabbed a bottle of champagne, took it up to my office, my little home office in my house one day. I'm like, I'm going to sit here and I'm going to figure out what skill sets I have outside of my career. And I started really kind of dissecting, like, what are the things that I have that aren't just, you know, conducive to, you know, a resume for a specific company for specific

job. And so things like leadership started coming up, my speaking abilities. my ability to empower and motivate people. And I was like, okay, well, how can I, what can I do with those things? And podcasting was something that came up, blogging, coaching, all of these different types of things, hosting events. I was like, okay, maybe I could do something here. So when I quit my job, I had this little Bristol board in front of me. I'm like, all right, now we've got to figure out how I do these things in a way that also allows me to create money at the same time.

So for the first several months or so, I just leveraged the exact same skills that I deployed in my leadership capacity with my staff. Because in every position I'd held pretty much my entire career, I was always in leadership positions where I'd be managing teams and guiding people to their results and empowering people and we did all sorts of personal development. So I drew on a lot of that experience from my corporate days, along with all the of my own passion for those types of things. And I started creating workshops and events and programs that people would pay to attend or take part in or learn from me, mentorship, things of that regard.

So I kind of, before I figured out that I could really create these things on my own, I'm like, okay, I got all these skills that served me really, really well and were catalytic for my success in my career and my promotions, those types of things. How can I do? translate this to the everyday person so they can better themselves, achieve their goals, feel motivated in their day-to-day life to go out and seize more. And that's what I did. And that kind of morphed its way into business coaching where I took my corporate business experience, which I have such a bizarre level of experience with a whole array of different sectors within the world of business, specifically the retail sector. And my

ability to literally create a business from absolutely nothing. I was like, okay, how did I do that? So I started to reverse engineer what I had done to figure out what I could do. How would I monetize that? How would I go about providing those services? How would I collect payment? How do I market myself? And then turned that into another stream of income of business coaching. And that was the thing that all of a sudden flicked a switch in me. I was like, oh my God, if I could do this, for the rest of my life, I would be the happiest person in the world because it played on that drive that I thrived so much in in the corporate world, that sense of like business tenacity that allowed me to be as successful as I was in my career, but also be able to start checking

off the boxes of the things that made me feel successful, like having more time and having more fun and working with people I actually want to work with and not being jammed up in cubicles and offices with people I'd rather not be spending my time with. So I just started to accumulate this evidence like, holy cow, I actually can do this. This is something that I can continue to build upon. And that's what I started doing between like 2018 and 2020. That's what I was doing. And I was hosting events and I ended up starting a publishing sector as well.

That was like a totally accidental business that ended up just blossoming into something really huge, had a big event tied to it. That got blown up, obviously, when 2020 hit. So leading into 2020, I was just like really playing in the realm of possibilities and allowing my creativity to take the lead and knowing that the skills and abilities and experience that I have are of value to people and firmly standing and what that's worth to another individual and how I'm able to help and guide and support them and what they're looking to achieve. And that's just what I did prior to 2020 was just kind of like, okay, let's try this. Let's try that. Let me see if we can create this. Let me see what this container would be like to host. Let me see. It would be like to have an event like this. And just playing in that whole arena of literally everything's possible. Then 2020. And everything got pretty wild. Before we go into the dark world of the past, well, what we've been living in, how cool.

is it to find that I don't know I do you probably have a word for it but just that thing I always I always talk about I grew up playing hockey and I got to play hockey in a lot of cool places and I love like the atmosphere right before a game maybe as he hit the ice and the fans are going on and you know the music's pumping them whatever and it's like I never thought I'd ever experience that again and then I started podcast and now I get to have it before every single podcast I even got a little ritual I do that I except for today because I was listening to Brendan Miller of all people. And it kind of ruined my, my,

my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, I, I, I, I, I, I, I, I, I got to, you know, in Calgary when I was on stage with, um, hosting for Theo and them, uh, Joseph and, and Jamie, uh, I was explaining the audience. I never thought I'd get to have another, uh, arena, uh, another ring, another, another, I just thought, oh, those days are gone. I've, I've, I've passed that. And then, and then now you've found this thing and you're like, oh, oh, Well, would you look at that? And oh, those nerves are back again. And I never thought everybody hates nerves. And believe me, don't get me wrong. They're uncomfortable at the time. But that feeling is hard to create, right? You have to find the perfect thing. Anyways, I hear you say that. And I'm like, oh, yeah, I get what you're talking about.

That is that it, it feels like like a life hack of some sort where if you can manage to figure out how to have that kind of experience and be able to. to create a livelihood for yourself and those two things work together. I feel like you've won the lottery. Like that's just the ultimate life to create is like, can you spend time doing what you love, being fulfilled by what you do, working with people that you love or admire or respect or can learn from, and have the ability to also do the things that you want to do in your personal life? I wish more people allowed themselves to explore what that could look like for them.

And that is what fuels me in the work that I do because I see our world as depleted. And it's because the human spirit has been so sucked into, and this is pre-crazy 2020 stuff. the human spirit has been sucked into these systems to the point where we don't know how to operate or provide for ourselves without the support of these systems. And that results in people not doing what they love because they got to provide for their families, right? It all comes back to that. It's like, well, I still have to make money. I have food to put on the table. I have rent or mortgage to pay. I have bills to pay. Like, I got to go out and, do this job every day. And we don't see ourselves as having more options. And I think we can

trace that back to the way that the education system is set up to definitely not promote the idea of entrepreneurship and creation. And the limitless possibilities that those provide were kind of just ingrained from a very young age to get into a very specific career. path that our education and our credentials kind of line us up for. But people now I think are starting to be like, well, wait a minute. Like, do I have to do this? Is there another way? Is there, there's got to be a way I can spend more time with my family. There's got to be a way I can be more present for my children. There's got to be a way that I can see my husband more than I see the inside of airports and hotel rooms, which was totally me. And really just challenging ourselves on,

is this it or is there more? Is there something else I could be doing? Is there a different life experience that I could be having? And if anyone listening right now is is having that kind of dialogue in their head, then explore the hell out of it. And the crazier the idea sounds, the better. The more out there it sounds, the better because you aim for something way, way, way out there, you're still going to land on something that's maybe different and better than what you're doing now that's going to provide you with a happier life because imagine if our world was happier and imagine if our world felt like or the individuals in our world felt like they have more choices and that they weren't so kind of tied to things would the events of the last couple of

years been as successful as they were to kind of you know getting society wrapped around their finger and driven or pushed to do things or think things or believe things that maybe they wouldn't have otherwise. I don't know. I feel like if humans were happier and felt more independent and felt more in control of their lives, then we wouldn't be in the mess that we're in right now. Matias Desmond, right? That's what that brings, you know, the psychology of what's what's been going on, right? Mass formation and all that. But just the sense of kind of like life, you know, it's just all there is walking around not really and I you know I I before I started a podcast full time I worked with a great group of guys sure we had our moments um in a job that I was extremely

successful at but I'd still come home after I'm like yeah is this like is this it like is this it like it's so funny to say out loud because you're making you go back to what you said very early on sarah about success success is um success is defined by Western culture maybe. Money in the bank, uh, big house, you know,

everything you can possibly want you can have. Except that isn't me. And so if it isn't me, then I can't use that, uh, definition. One of the funnest things, you know,

like I'm, I'm, one of the things I love about getting to do one on ones with people is each one is a little bit of an adventure. Sometimes it's going to click and it's going to go down this ear. You're like, oh, geez,

That was interesting. Sometimes it's going to, you're going to have somebody completely sideswipe you, if you will, of like, holy crap, I had no idea or they're going to tell a story or whatever. But every day is a little bit of an adventure in my book. And without having to leave and go across the world to find it, if that makes sense. And to me, that's a huge chunk of success, right? Is being able to, you know, I want to be around and present for my kids and my wife and everything, but I still want to have some adventure in life.

damn it i want to i want to i want to go see some things i want to i want to talk to interesting people just like you're saying and you know you kind of get in the rat race of around and around and although you've been financially uh successful eventually you're just stuck on the wheel of going around and around and and waiting for retirement or whatever it is you're waiting for right and you almost um you're almost stopped living in the present if that makes sense because you're just like well you know i got 10 more years of this and then by that time I'll have this paid off and the kids will be over here and you stop. But right now I find, you know, I'm probably more stressed out than I've ever been, right?

Because now, you know, it's all on your shoulders, which is kind of intimidating. Yet very liberating at the same time because when you have success, it's your success. It's like, and you are the one who are going to bear the, you know, the brunt of any which way it happens. And that is something, I don't think everybody wants because I know everybody isn't like, like me or certainly like you, but there are a lot more of us than probably the world gives credit. And we're pushed into a system that, you know, there's a ton of us walking around going, man, I'm sure my wife was just irritated beyond belief by the time I'd had like my 12th conversation with her in probably, you know, six years before I found the podcast, I mind you, I'm like, I don't

know. I just, I don't know what I'm doing, right? Because she's a woman who knew exactly what she was going to do and went and did it. And I over. always admired her for that because you're like, man, I just wish I could, why can't I do that? Why can I just know what I want to do, right? And instead I've been this opposite of that. And yet here we sit, right? Here we sit staring at this strange world that the last three years has been suffocating at times. And yet, it's allowed things like this to pop up, which means it can all be bad. I couldn't agree more with that. The ways in which the darkness of our world has also simultaneously shone a light on so many things, it's undeniable when we choose to see it that way.

And I still have my days where it's so easy to kind of get dragged down by the like, oh my God, like, this is happening. And my husband and I sometimes we go to bed and we just lay there on her backs. we're like, how are we alive right now during these times? Like, what on earth is going on? And it can feel so all-consuming and overwhelming at times. But we can't deny that this has also forced liberation for so many people who may not have otherwise allowed themselves to be put into enough of a pressure cooker. to expand into something that they've always wanted. I'm going to throw a thought by you.

I've been thinking about this one a lot, and I've been kind of teasing it out here and there. Anyways, one of the things about the pandemic that I've found extremely interesting over the course of these last little bit, I've had what I will say is maybe my most spiritual moment in my entire life. Okay?

the understanding that there are things there that you cannot see. I hope that makes sense. Anyways, I started talking about this with people off air. You know, I'm like, oh, yeah, you know, and I'm really uncomfortable by it. Because it's like, how do you even talk about this? And then you realize, oh, wait, that person knows what I'm talking about. Oh, and that person knows. And that person knows.

So then I start asking the next logical question in my brain is like, so why is nobody talking about this? Oh, you don't want to talk about it. Well, why not? Well, you'll be deemed crazy if you start talking about it. about it. I'm like, so basically what I've just been doing with COVID, I was deemed crazy or whatever, like I'd, you know, not lost my mind by any stretch, but certainly not on the top of anyone's call list. I'm like, I'm like, okay. So you're saying the same things going on with,

you know, basically that there's two worlds. I think me and, I feel like I'm name dropping right now. I promise I'm not trying to, but I was sitting talking to Paul Brandt about this. And he was talking about how in different cultures, not in the Western culture. Western culture is so go, go, go, you don't realize that there are things that are there that you don't understand, right? Now, Paul Brandt is a very spiritual guy. He believes, has a deep faith, and he talked about different parts of the world and how they acknowledge there are stuff going on that you can't see. And I'm like, oh, really? And the more conversations I have like this, Sarah, the more I realize, there's a lot of things that us people don't talk about or have forgot to talk about,

and we're all terrified. You think we're all talking about everything. We're not, which is funny, because everywhere I go and I bring these conversations, oh, yeah, yeah, I totally get it. I'm like, you totally get it. So why does nobody talk about it? Well, you can't do that. What is your thoughts on that?

It's another layer, right? I think that, you know, without going into the madness of cancel culture and the social justice movement, which I refer to as the social control movement, we've been conditioned en masse to be very, very mindful of the things that we say or the things that we talk about or the things that we allow others to know about the beliefs and thoughts and ideologies that we hold or our political point of view. Feel how the conversation is stiffened, you know? It's like, how far are we going to go into this?

Yeah. And you're like, can I? Can I not? Isn't it? I feel like we can. But I also, I'm also like, you can tell that the temperature decreases just slightly when you bring it up. It's like, huh, that's interesting. It is interesting because energy doesn't lie.

I mean, it's something that we can feel. And what's been beautiful, though, from my perspective, is that more people are willing to just say the thing. what's on your mind? Share your thoughts. Share your belief. I mean, we're seeing that in ways that if you had to ask me at the end of 2020, if we would ever be at a point where a larger collective of people was willing to share what they perceive is going to make them super weird or intolerable in the eyes of other people, that we would be seeing what we're seeing now in 2022, where we're willing to talk about all sorts of shit that comes into our thought process. And I think the reason why we're a little bit more willing now is because we didn't die when we started talking about

the things that are so wildly controversial. And that's the fear, right? It's like we say this. We're going to be alone. We're going to be ostracized. No one's going to talk to us anymore. We're going to be canceled. We're not going to have a business anymore. And we have this like real of stuff that we're terrified of happening. But yet we're still all here. We're still. We're still talking about the things. We're still having bold and brave conversations and we're alive and we still have a home and we still have food on our table. So I think that there's more evidence now that that our subconscious mind is collecting that's allowing us to feel a little safer to let the other, you know, seemingly strange things about us out. But I share your experience

of, you know, talking about something that I'm like, I'm going to be alone on this one. and then all of a sudden I realized, what is, what is something you thought you'd be alone on? And you realized that you were not. The whole concept of energy, the whole concept of,

the transfer of energy, the way that energy attracts, the way the energy repels, the way that, um, experience is literally driven by the energy in a room or the feeling in a room and, um,

how I believe that that is, literally how all of us came together. It's not just because of the fact that we share a lot of the same views. I think our energy pulled us all in together. And when I start talking about that, I get the same response. They're like, yeah, I think that's exactly what's happening. I'm like, cool. So I'm not completely alone in that thought process then. And I'm also seeing that too with a lot of my friends who are discovering connection to a higher power, whether that is God or universe or energy or whatever it is that they identify with. That's something that I see a lot of people more willing to talk about now is their belief

systems in what they have faith in and not hiding behind that anymore. And I see that on the political front too of people no longer being petrified to say, I actually identify more with more right-wing policies. be able to say that without being horrified that you're going to get attacked. That's not something two years ago I would have ever thought was in our near future of people being able to have any type of affiliation with like right wing politics or policies of or anything of that nature. And then all of a sudden you get the like, yeah, same.

Like what, okay. So I'm not alone on that. So I just think that people are feeling safer in being able to, express themselves. And I think it's, it's no surprise that there's more of us that have similar thought processes than not. Because I think that we're all, we've all been so silent about so much that's important to us, that it has appeared for our entire existence, that the world is very much one way and it's one-sided. And this is the appropriate thought. And this is the appropriate belief. So we just kind of assume that we're the only person.

that must think this way until one of us has the courage to bring up the conversation. And that's how we start realizing that, okay, I guess I'm not this teeny tiny minority of wackos that I thought I was. It's, I remember when I first started this show, I was interviewing, well, hockey players and athletes. And you kind of get the point. and I remember listening to one of my favorite sports shows at the time, and the slogan was like sports and entertainment, but we never talk about politics or religion, something along that lines.

And I was like, I was a golden rule. That was a golden rule. And right now I'm like, you know, we went so long. I'm not saying on a sports show, you got to talk about that stuff.

That's not what I mean. I just mean that we went so long without talking about things that actually really matter, like really matter that now it's like the floodgates have been almost burst open and you're kind of like

dabbling your foot in it just to see like is this going to be okay like I don't want to you know and certainly some people are very uncomfortable with it but other people are like no no let's let's talk about this I've been I tell you what

I've probably been the most surprised by people that I don't think will be at all remotely into usually a spiritual conversation or religion. I kind of put them faith, like that all mixed into the same bag. I don't know if I'm still working on my way of getting around,

you know, dancing that subject. But when you bring it up, I probably had the most interesting conversations with people I would never think would be interested to talk about that whatsoever. But I think everybody's feeling the same thing. It's like at some point,

at some point we've got to talk about things matter. And as the world continues to spin faster and faster and try and act like things don't matter and we're going to get crazy and crazier and not follow anything and just, you know, like anybody can be anything and anywhere and all these. It's like, you can feel a pullback from that by I believe a lot of the population, like a lot. And any conversation I seem to have seems to revolve around, well, I never thought I'd talk politics. I never thought I would interview on stage with a group of people running for UCP leadership to be the next premier and be so like, all right, I got to talk. I got to focus on this.

But that's where we're at. Like, it matters. And it matters in a huge way. It matters in a huge way. Because anytime someone sees someone be able to express themselves without restriction, it, whether they're conscious of it or not, it strengthens them. too, too, because now they have evidence that this person was able to do that thing or say that thing or express themselves the way that they wanted to or show up in the way that they wanted to or speak the way that they wanted to and they're still okay. You know, that doesn't mean that

there's no nasty stuff that happens, but they're still fundamentally okay. What is something that I'm holding on to that I'm not sharing or expressing? Because that's an energy too, like that you energetically hang on to all of your unspoken words and everything that you don't feel safe in expressing. And that gets really heavy. So I think that it's inspiring more people. Anytime someone speaks their truth, it inspires somebody else to do the same. So is that why podcasts are so powerful then? I would absolutely.

Because I don't know about you, but in my lifetime, I'm trying to think of something when I heard it for the first time. and I was like, oh man, that is good. And that was, well, that was Joe Rogan podcast for me. Listen to it for the first time. And I was like, yes, please. And now you see the floodgates. So how many people, like, there's so much good content. You can't keep up with it now.

Yep. Right? But it's people expressing themselves with relatively no filter where they get to say what they want, you know. And then certainly the other side loves to try and, oh, they said this. and try and cut a clip, but then you can be like, well, actually, if you go listen to the last 15 minutes, this is what they were trying to say, you know, like, I mean, and Daniel Smith here in Alberta has certainly been the punching bag for that, but I mean, she's willing to talk. As a leader,

it's like, it's so enjoyable to have somebody that it's just willing to talk. You know, we're, like we said earlier, we're listening to the commission and Mendocino talking is like, man, just get off the stage. You're not seeing anything anyways. You don't even want to say anything. Like, that's our elected officials. We're going to dodge everything. But I go back to podcasts. When you say encouraging everybody else, I'm like, yeah, that makes a ton of sense. Absolutely. And that's what your podcast is undoubtedly doing for listeners too, is validating that they're not crazy,

reaffirming that it's okay to have a non-mainstream thought, whatever the topic is, and to ultimately feel safer within themselves. If we look at the root of why people don't use their voice or don't speak up or don't share their thoughts, beliefs, views, it comes back to a lack of safety. It's either, is something going to happen to them physically if they're seen in public? Is something going to happen to their finances? Is something going to happen to their relationships? That's all fear of losing something. It's not feeling safe to be able to say or do or be who you are and share how you view the world.

So the more people that do, the more exponential that ripple effect becomes. And I know there's a lot of people out there who feel so impatient about, you know, the fact that the entire world is not awake yet. Like, how on earth do you guys not see what the hell is happening? Like it's shocking, right? But I always put myself back in their point of view. And I'm like, I can understand why their view is so sculpted right now. But it's a, it's a, I see this as like a marathon. We're running.

This is a long game we're playing. And the more we have open conversations and the more that we speak even when we're shaky or even when we're like, oh, this might be another level of me that I don't know if you're ready for. And we say it anyway, the more that it inspires people to do. the same. It helps people feel safer and the more people feel safe in their own expression, the faster we can enact, the big, real positive change that we're all desperately looking for in our world right now. Since you've started speaking openly, I assume you've ran into a handful, if not tons of people who were red-pilled years upon years upon years ago, well before COVID.

Yes. And when you go, when you say people are impatient, I think of what. with them all the time. I'm like, how the hell? Did you watch me do what I've been doing for the last, you know? And I'm like, hmm,

that's really, that's a really hard conundrum to get your head through because, you know, you know, when you talk to, like there's been people who've been, I mean, I literally interviewed people who talk about going back to like the 90s,

talking, and I'm sure there's people longer than that. I'm just, you know, at the end of the day that have been watching things unfold very slowly. And in their mind then, they're getting absolutely worse and worse and worse. And they talk about the convoy in Ottawa being like one of the first like, oh, wow, watch everybody paying attention.

This is wild. And they've never seen anything like that before. So for the people that are inpatient, that should give them some hope. I couldn't agree more. I literally said something very similar on my feed just within the last few days about this exact thing because there's such a frustration out there. Like, why can't they wake up? Why can't people see this? And it's like, guys, we kind of at least for us newer folks.

Like, we can't really be that demanding of people to wake up when, at least for me personally, it was late 2020, that I'm like, oh my God. Like, all of a sudden things really started to hit me. I can't imagine. I can't imagine what people before me must have experienced waiting for the rest of us to wake up. So I think about them all the time too. For me? Yeah, what was your moment in late 2020?

Oh, there was a moment with Christia Freeland. she was on what's the news BLN with Amanda Lang okay and I had already kind of been completely like vulnerableized

let's just make that a word just completely like just flattened by 2020 and and feeling very very raw and not understanding what on earth was happening so I was kind of in a state where I was ready to

start accepting that something's a little bit off. I had one friend of mine that I thought had completely lost her mind because she was awake. So she was posting all this stuff. I'm like, what the crap is she going on about? Like I was like, she's lost trying. She's unwell. Like, she's not able to cope with this at all. Oh, my God. But Chrissy Afrin said something that kind of made me go, huh? Like I was like, whoa, what is this that our federal government's talking about? It was a very brief interview. It was literally never to. be spoken about again on on any type of headline. And she was talking about Serb in the context of preloaded stimulus for the economy to bounce back after the pandemic. I'm like preloaded stimulus.

So you are saying that this money that you gave to people, that wasn't even enough for people who lost their jobs, as a result of your policies, you're saying that that money should still all be in someone's bank account. So when everything opens up again, they're going to have all this extra money to go out. And she was talking about it in a way that she was calling on Canadians to understand how to access this money, how the economy can tap into this money and how the economy can tap into the savings of Canadians because they haven't been able to do anything or go anywhere. So there should be all the savings. And we really want to know how we can tap in to that reserve in order to restimulate the economy. And there was just something about that interview.

And I was like, what the hell is happening? Like something just went. And from that point forward, things just slowly started to go like, wait a minute. The divide was something that really started to scare me. I all of a sudden became the person around, you know, the Christmas gathering to be like, you remember the last time that there was this group of people pitted against this group of people? Do you remember that? And I was like, something bad is happening here. But I couldn't put my finger on it. And I got this one friend that's going on about this great reset thing.

I was like, what is this great reset thing? Like I just, so I had a desire to understand what they were talking about. I was triggered by it because it seemed crazy to me. But I was like, I'm kind of frustrated that I don't understand what they're talking about. So I was more interested in understanding what they saw because they have it's right in front of us and some plain sight. I'm like, why don't I see it? Like, what the hell is going on? I feel like I'm smart enough that if there was something that obvious, then I would be aware of it because I'm an intelligent woman. Like, that was a thought process in my head. And then it was early 2021, I literally decided

to Google the World Economic Forum and the Great Reset. I was like, okay, I'm just going to go see what I can find about this. And then lo and behold, the Great Reset was posted right on the damn homepage of the World Economic Forum. I mean, And I was like, what? I said to my husband, like, it's like, it's on this thing that my friends are talking about. Like, it's on the website. Like, it's, they're not even hiding it. And then I saw the widget.

Did you ever see the COVID-19 widget on the Great Reset page on the World Economic Forum website? God, I can't remember. It was like, I know there's been so much. It was this interactive tool that was put up the date on. It was like June 2020. Okay. like four minutes after the pandemic was declared, they had this multifaceted, multi-layered, international system that they're going to use to build back better.

I was like, well, that's really fast of you guys to figure out how to leverage a crisis like this in order to reset the entire world. And a light bulb just went. I'm like, this is real. So it was all like, you just kept clicking and you would get further into this widget. And all of a sudden, there's, there's a global economy right there. There's digital identity right there. There's vaccine passports right there.

And you just kept clicking around. And I'm like, so, so this was all figured out sometime between March and June? That's not possible. Not something of this magnitude. So right away, I realized that this was planned. This was something that had been long in the works. This wasn't just, oh, look at this lovely opportunity that we have in order to build back better. They caused this in order to initiate that plan.

And from that point on, it was just rabbit hole central. It was just click, click, click, click, click. And I still go through it today. I'm like, oh, my God. I'll find something else that I'm like, you know, 19 levels deep in the internet. I'm like, oh, my goodness, that too, eh? So what is one thing that you're following right now, an obscure thing that you didn't think you'd be you know, I don't know, digging into or you think most people aren't into, onto right now.

Most people aren't onto? I mean, you get into the, you get into, you get into the crowd that has gone down every rabbit hole. There's a lot of dark places there. Yeah. One of the things that, you know, I got to not harassed, I shouldn't say harassed, but listeners can get a hold of me very easily and I enjoy it. And I got teased maybe is the better one is I didn't talk about the,

the chem trails and harp, H-A-A-R-P. And I've been like, I'm really, I'm really interested by it, right? Like obviously there's a government, there's a government, this isn't some, once again, I'm not sitting here saying it's conspiracy. It's just how much effect does it really have? And somebody listened to me right now, I can already hear them taping.

They're going to be just hammering my phone. Anyways, I'm like, I really want to get on somebody from that background that can just try and explain it to me in layman's terms and just be like. Same. You know what? That's one that both my husband and I have been hyper obsessed with because where we are in Alberta, because we do cloud seeding here. It's not common knowledge for Albertans. But we're close enough in the foothills that the storms in the summer kind of build. off the Rockies and we can see these big systems forming above us and we know that, you know,

the further east they had, the nastier that storm's going to be. So we don't typically get the storm here, but we can see it. And this summer, we realize every time those systems started to build, we would hear planes. And then my husband got the flight aware app on his phone. And every time these systems formed, there would be a plane that would take off out of the Olds-Didsbury Airport and make their way over here and you could see their flight path and circle, circle, circle, circle, circle, over these cloud systems. And then they'd be gone again. And that big hail storm that hit Highway 2 where there was like football size freaking hail

that just completely demolished all those cars that day this past summer, there were two cloud cedar planes in that system as it was approaching Rocky Mountain House. We were watching them on live time. We could hear them. audibly in our ears and my husband had the flight app up on his phone. So if the effort is to mitigate the weather by way of these cloud seeders, that actually did the opposite and arguably someone could make a case of did the impacts of the cloud seating drive the magnitude of the hailstorm on Highway 2. I think there's a case for that for sure. But someone's got to say. I've been

waiting for any time we were doing that in the summer. I'm like, if someone is a pilot in my following that drives these cloud cedars, can you message me? And I did have one gentleman reach out and he said, yeah, he says, we do that here in Alberta, like, all the time. And it's, um, some, there's three chemical compounds, um, that he referenced. I can't remember them off the top of my head. Well, I tell you what, if somebody's listening, I would, I would love to, I would love to interview somebody on it. Yes. I'm sure they, nobody thinks it's nefarious. They're probably just told them anyways. Because I mean like I dealt with chemicals in the oil field.

I'm like, we did a lot of things. And I'm like, now I'm thinking about it. I'm like, I wonder if that had any, you know, because you don't see the full. Anyways. So if somebody's listening to that, I think that'd be really interesting. The other thing, did you watch the sudden death documentary? Died suddenly? Died suddenly.

Not. Yes. Thank you. No. One of my girlfriends messaged me yesterday saying that it's live. She watched it yesterday. I have not yet. it's you?

Yeah, I, I, um, suggest for the listener, if you have not, you, uh, my go to is like an episode of family guy after or something because it's like, it's like, it's just like depressing.

And, and I know it's, you know, when they, when they do a documentary or a film, they're going to frame it in a way, we're no, nobody's any different than anyone,

right? You're going to frame it in the way to get the most out of what you got. And, um, honestly, would it, what it does is it makes me want to talk to an embalmer. So if I got one of those listening,

I would love to hear from, if you haven't watched that, go watch it. Because if that is the case, if what they're saying is the case with, and sorry, I'm being very coy here, they're talking about the blood clots

they pull out of people who passed away, right? And how it wasn't just Britain. There was a lady from Canada in it. There was a lady from New Zealand, I think. It was all, over the planet. They were all seeing the same blood clots. They were these white, they called it kind of like calamari plat, anyways. And they found them across the board. And it was embalmers they were talking to was a huge chunk of it. Because when they go to essentially, I don't know, I'm going to

butcher this. And I mean, no pun intended. But I mean, like, as they pulled the fluids out of a person who's passed away, they talked about these blockages and then they started pulling these out. And so they were talking about this and how it was uniform no matter where you are on the planet. I'm like, okay, well, in order for me to be like, okay, this is, this is, this is wild, it's like, well, I, there's embalmers all across Alberta, Saskatchewan, Canada, and I'm like, somewhere, somebody has to be listening. It's like, you should talk to this person. So if you're listening to us, I would love to, because I mean, that would make it hit closer to home. One of the toughest things about the podcast, I can talk to somebody in, I mean, the United States,

States or or let's go a little farther, New Zealand, something like that. And it can, you can hear a wild story, but it doesn't happen in your community. And I think one of the things that COVID did was it created this uniform thing across the entire world, like where you could talk to anyone and they were having just as wildest stories and lockdowns and everything else. And so when I see this embalmer story of digging out these blood clots, I think we've all heard this same story. And we've seen the images. is. And the documentary is, is, I don't know, I call it depressing because I'm just like, oh, man. But I'm wondering, you know, we talk about harp or cloud seeding. This is another one that could be right in our backyard that I feel like if this is happening, somebody's not talking about it and we should be. And again, it comes back to is this person feel safe to be like, are you seeing this when you're embalming your bodies? Do they feel like they're going to be immediately ostracized? by people in their own industry, you know, for buying into this conspiracy crap, even though they're seeing something with their own eyes.

I did have a funeral. I don't know if she was a funeral director or a funeral home director or an oren embalmer. She messaged me in 2021. And she left her career because she was horrified by the deaths that were coming into her funeral home of the, you know, 30 to 45 age range of men. who statistically speaking, she'd never seen anything like that before, and she left her profession. So we know that it's happening.

But again, it's like, do these people feel safe? I mean, we have people who have vaccine injuries who are not even safe to talk about their own vaccine injury that is happening to their own body because of the response that they get from the public about their own lived experience in their own body. So again, it comes back to safety. More conversations we have about this.

Hopefully, I mean, it's heavy. And I feel so deeply for people who have the vaccine, however many doses they choose to get. And then having all of this information coming, I can't imagine the level of fear that so many people are living with right now of like, oh, my God, am I? going to be okay. Is this going to happen to me? And that's why I'm so careful when I talk about those things on my feed is knowing, I don't want to cripple someone with anxiety and fear because

they don't know what's going to happen to them. I fully believe that if you believe your body is powerful and will do what it is designed to do, then you will be okay. But that takes trusting your body, whether it's combating a virus or combating somewhere going on with a vaccine. You've got to believe that your body's designed to know exactly what to do. But this is the stuff that I hope someone's listening right now that will put their name forward, whether anonymously or full-blown identity, to at least start the conversation on a more local level. Because you're right. I think that's how people start to pay more attention is when things start happening in their own backyard. It makes it a lot more real than just hearing about it.

You know, someone's fifth connection down, you know, out in Toronto or something, they had a heart attack. And it was weird out of nowhere. They died suddenly. It's not landing the same as all of a sudden a 12-year-old dropping on a rink at your local arena. Well, I go back to, you know, for me, we were meeting through the end. I think December 2020 was the first time we ever, like, there was a group of people that meant what's going on? But for me on the podcast, it was June 2021, but it was truthfully August 2021. when I first, okay, no more, and away we go.

And I go back to Brandy Suva, and people maybe will remember that name, and maybe they won't. She was a vet, still is a vet, I should say, in Vermilion. And her son, Hudson, was a kindergarten kid, rode the bus, 45 minutes roughly each way, rural kid. and when he got home the one day they had a mask on the bus and he was

unresponsive because well I mean from what I think I understood of her story was he's this young kid

dressed to the nines that's minus whatever out in Canada right so he's got all these big winter clothes on plus a mask and he just

wasn't getting enough oxygen and so by the time he got off the bus they couldn't wake him and his dad had come on and anyways

long story short here's a good news he's fine but she can came in the studio and told me that story. And the crazy thing is, is in my brain, I went, well, maybe this is just like one of those one-offs, right? Like, I want you just, yeah, I mean, but then the text lines started happening. And it's went across Canada where kids in rural school settings where they were riding that long, we're having similar things happen over and

over and over again. I'm like, so nobody's talking about what's going on in their backyard. And so the thing about, I come back to this documentary. And I'm like, everybody's, should be able to tell if that's happening in their backyard because everybody has a funeral home, which means everybody has an embalmer. Everybody has this and that. I don't want to cause a big stir on this. I just go, you know, I've been, I don't know what it is about UK, but there's always been funeral homes that are talking about this. There's probably been five or six. Like, well, is it happening here? You know, and you say it, you talk about how if it's in your backyard, you know, if it's always a little further distance. I always go back to when Calgary, you remember

when they put sand on the ice rink and ocean wise black got tackled by the cops you remember this story no i don't so there was a group of kids playing on a pond and i forget folks was this was this this had to have been like fall 2020 anyways this viral a video went viral the these cops went there and said listen you got to get off this we're not allowed to skate on the ponds you're not allowed to be outside uh you know in groups or whatever and so this kid ocean wise blat um basically said this makes no sense blah blah blah and ends up getting in a wrestling match with one of these renticops and this blows up and you know like i remember thinking like why didn't he just get off the rank and i talked about it on the podcast right and i went ah it's calgary'll never

happen here and then in lloyd we had a woman tackled in in one of her and i'm like okay so it's happening everywhere and i come back to this this documentary and i come back to this documentary and i come back to it. It's probably happening everywhere. Lots of these things are, nobody's just talking about it. That's it. It's just, it's like, I don't know if we want to talk about this. The vaccine side effects is happening everywhere.

I don't think we have to go any further in that to know, like I was saying the other day, I played hockey with five guys now who have had some of it more debilitating than others, but relatively or in my mind, pretty serious side effects. to athletes, relative athletes, I guess, you know, they're starting to get a little further on in their age, but I mean, not, I don't know, active gentlemen anyways.

Everybody knows at least one person who has been impacted by the vaccine. And I think there's a lot of people that are in denial of drawing a connection as to when they may or may not have received a dose and when they may or may not have, experienced something in their health suddenly. But I think everyone knows somebody. It's a matter of, are they willing to open themselves to the idea that the two are related? I think that's the only thing that stops people from realizing everybody knows somebody who has been negatively impacted by these vaccines.

And there was a conservative MP in the House of Commons. I shared his video a couple of days ago. remember his name. But he stood up in the house recently and said, we got to talk. And he brought it up and said, like, if you want this information, it's right on our own government of Canada website. And why are we not opening up an inquiry? Why are we not providing informed consent? And he just drilled it. And it was about a seven-minute speech or so. And I was like, oh, my God, they're saying the thing. They're saying the thing that we've all been. you know, saying and trying to warn people about and and have dialogue about and just getting

shut down and slammed and silenced and all sorts of awful things over the last couple of years. And it's it's starting to come out in more mainstream places, which gives me a lot of hope. Look at the fight or the pushback on Daniel Smith right now. Yes. It's, for a lot of people, it's like, wow, it's just nice to hear somebody speak openly. and you know there's some people that are upset about the HS board but I mean at the end of the day just go and listen to some things there and you can find out pretty quick like yeah I think it was high time and yet the pushback coming on her is pretty incredible for where we sit and how much

we know now and how much information is just wildly out there and yet um yeah there she is I think I heard the stat and I don't know if this is true to this day at this point, but at one point was the only politician on the planet, I believe, that it apologized for the past two years. And not from a sense of like, from a sense of like how much coercion and pressure and awful things happen to a population. Across the board, that amount of fear and pressure on any person listening or anywhere in Alberta across Canada,

etc. Everybody was put into it, was put into the pressure cooker in an awful way. Yep. Yeah, that I remember when I heard her, I was almost numb at first. Like, it's almost like I was in such disbelief that we were actually hearing a very genuine apology.

Like that typically when a politician apologizes for anything is pretty scripted. And they got to do it. in order to appease a group of people or keep the peace in something. And when she made that speech, I was like, oh my God, she sees me. And she acknowledges what other people like me have experienced and what other people who ended up getting the vaccine out of fear or coercion or bullying or ostracization from their loved ones. Like, she's acknowledging this. And I want to ever forget that. I'm highly skeptical of all politicians. I'm not a lot of people think that I'm a

blind follower of the conservatives, but I tell you, if a conservative screws up, I'll be the first one crawling up their ass about it. And it felt vindicating to hear her just validate the pain that this has caused so many people. And we're nowhere near being out of the woods, but at least having someone that had media airtime expressed themselves in such an authentic way. I think that helped at least begin a healing process on some level for a lot of people. Yeah, we're not out of the woods,

but she's at least pointed out we are in the woods, you know? Yeah, we are very much here. Looks like we're in the woods, folks. Just wanted to point that out. Yeah, yeah. What do you have coming up? I got a couple things here before I let you out. One is where let's do this.

Where can people find you, Sarah? Where would you direct them to? I think the easiest place to connect with me is on my Instagram account at I am Sarah Swain. And that kind of spins you in any direction that you want to go depending on the type of service I can provide or information I can provide. It's a bit of a trip being on my feed because you really never know where we're going to go on any given day. But I don't hold back. if I want to say something or share something, it's being shared whether or not it makes any sense at all with the thing that I just shared prior.

So I try to make it a fun space that is solution focused for people in a very heavy world. It's a very delicate balance to share all the things that we need to be hyper aware of in order to raise awareness. and also not turn everyone into absolutely petrified humans that are frozen in fear and unable to do anything with the information that I'm sharing. So I do try to be very, very solution-centric on my feed to keep everyone kind of moving forward in a strong way, in a confident way so that we're able to navigate the storm that we're all in instead of allowing it to cripple us. So I talk about all sorts of things, business, politics, life, living in the middle of nowhere. just about everything in between.

Is there anything you have upcoming that people should know about? Oh, my goodness. Anything upcoming? I'm moving pretty steady into 2023 with continuing to support people in what I refer to as monetizing their minds. So what we were talking about earlier of like what are the things that I can actually do with my life? What can I bring into this world? That's what I help people do.

And that flame grew real big on me in 2021 when I saw so many people feel as though they didn't have a choice and that they were bound and kind of forced by their employer to do something they didn't want to do because they didn't have anything else to fall back on or didn't see any other possibilities for themselves. So my passion for helping people monetize their mind is like 10x now compared to when it was when I first started my business. because I see a much deeper purpose to help people instill more independence into their lives by way of creating new streams of income. So that's kind of just my biggest focus heading into the new year. But for Albertan specifically, I know that there was a lot of folks who were wanting to go to the Kid Carson event in Vancouver. And he's just announced, actually, that he's doing two more dates. And one of them is going to be in Calgary.

Yeah, yeah, yeah. Yeah, Calgary and Toronto. I was bugging him about it because I said, hey, next time you're going to do an event, just let me know because I'm like, even if it's out in Vancouver, I'm not saying I'm going to rush out to Vancouver. But if I did, I'd make an adventure out of it. I took a, you take the podcast with me and interview some people along the way. Either way. Yeah, but he hasn't released a date.

Have you guys, there's no dates yet. Are there? It's going to be the Calgary, I believe, is going to be at end of January. Okay. And Toronto, beginning of April. believe is the timelines that they're looking at. So yeah, it'll be awesome. I think it's, it was such an awesome experience meeting so many people in the flesh that we've just been so virtual and two-dimensional with just about everyone in our lives over the last couple of years.

Well, now that I know you're in the same province as me, I promise you, the next time we do this will be in person because I would love that. That'll be, well, I don't know, not 10 times better, but certainly a lot better because I love being in the same space. Here's your final question brought to you by Crudemaster Transport. Here's he's words, okay? He says if you're going to stand behind something, then stand behind it absolutely. What's one thing, Sarah, stands behind? Integrity.

Integrity through and through, doing the thing that's right, even when it doesn't make sense, even when it's going to cost you, even when, it'll cause you to lose things, people, experiences. And I believe it's the one thing that can save the world right now is people just reconnecting to their integrity, doing what's right, doing the scary thing, even if it feels like it's, it doesn't make any logical sense to choose that path. But if it's for the highest good, then we need to. And as soon as I allowed myself to step into that, my core values are integrity and freedom. And they govern my life.

But it took me quite an internal personal journey to be able to have the confidence and courage to actually allow those things to govern my life. So it can feel really hard to do the right thing and to say the thing when no one else seems to be saying the thing. But that's how we get ourselves out of this. So integrity is something I will, I will fight for. Freedom is something I will fight for. I said from the moment I snapped out of my sleepy coma, I told my family I would die on this hill in order to get them to understand how viscerally committed I am to exposing what's happening and to waking people up and trying to prevent as many people from being in this very, very harmful path. And I think that that's something a lot of freedom fighters really.

feel this isn't just something that we do to entertain ourselves for God's sake. Like, this is something that is highly inconvenient for all of us, I think, to have had to completely shift so much in our lives in order to be in this fight. But I also know that a lot of us are willing to fight until the absolute last moment because it's the right thing to do and we're doing it from a place of integrity. So those two things for me are very intertwined. But those are the things that I'm willing to go down for if it came to that. Well, it's been enjoyable getting to know Sarah Swain. I appreciate you giving me some time and not picking apart my mustache.

I got harassed the other day because I was growing a full beard and they told me that's not Movemberish. So you're the first to see the unveiling of the mustache. Either way, it's been an enjoyable little time here. And I look forward to the next time and I am serious. the next time we do meet, we'll be in person. It'll be a treat to sit down and do one in person. We'll get you this way or somehow, some way, we'll find a spot to sit down. That'd be awesome. Thanks so much for having me, Sean.