Shaun Newman Podcast - #899 - Dimitry Toukhcher

Episode Date: August 21, 2025

Dmitry Toukhcher is the founder and CEO of LGFG Fashion House, a global bespoke tailoring brand specializing in high-end suits, shirts, and accessories, serving clients in over 20 countries. He started the company in 2010, leveraging a direct sales approach and proprietary technology, with notable clients including Lennox Lewis, Jordan Peterson, Ozzy Osbourne, Rob Scheider and appearances in films like Skyscraper.To watch the Full Cornerstone Forum: https://open.substack.com/pub/shaunnewmanpodcastGet your voice heard: Text Shaun 587-217-8500Silver Gold Bull Links:Website: https://silvergoldbull.ca/Email: [e-mail] Grahame: [phone]Bow Valley Credit UnionBitcoin: www.bowvalleycu.com/en/personal/investing-wealth/bitcoin-gatewayEmail: [e-mail] Use the code “SNP” on all ordersProphet River Links:Website: store.prophetriver.com/Email: [e-mail] Money SummitWebsite: ExpatMoneySummit.com

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find an episode that you're like, man, this was something. Get us out past all those dirty shadow bands that I'm no doubt on. Now, let's get on to that tale of the tape. Today's guest is the founder and CEO of LGFG Fashion House. I'm talking about Dimitri Tuchure. So buckle up. Here we go. Welcome to the Sean Newman podcast. Today I'm joined by Dimitri Tuchure. So, sir, thank you for hopping on. Thanks for letting me hop on. You laugh at your last name pronunciation. I've been working on it. I hope I got it close. It's so good. It's, you know, it's really nice when somebody tries to get your name right, isn't it?

Yes, it is. Yeah, it is. Actually, you know, my first name, Sean, it's funny because it's spelled the, not the right way. It's spelled the third way. Right. W, they're seen, and then there's Sean with the U. And when somebody gets it right, I'm like, oh, man, thank you, you know, because it doesn't happen that often. Everybody always butchers it.

It doesn't, you know, it's life. Now, that all aside. Tell me a bit about yourself and the audience, because there's going to be a whole bunch of people on the audience that have never heard of you. I fell into your realm because of Calcoza. So shout out to Kyle Koza for putting everything together for me to come and be a part of your event with Rob Schneider.

And then I watch you two on stage and I'm like, I should probably just interview this guy. And so, you know, that's what's led to today. But I really want people to understand who you are and we'll go from there. Yeah, well, I think for your audience, you know, assuming it's probably a more conservative audience, a more freedom-loving audience, let's say. How about that? Freedom-loving audience. So the easiest way to identify me is the guy that makes the suits for Jordan Peterson. That would be kind of like the easy way to explain it. But I am the founder and CEO of a company called LGFG Fashion House. We are a direct-selling custom tailoring company. So we have tailors in 26 countries. who visit our clients at their offices or homes, and we make custom clothing. We make beautiful suits.

We make beautiful shirts, et cetera. So we had this event for our Calgary clients with Rob Schneider. Rob happens to be also, like Jordan Peterson, Rob is the client of LGG. And so I invited Rob. I said, hey, I think you're going to like these guys. You know, Alberta's the most American of the Canadian provinces. And I know there's a certain Canadian, there's a slight Canadian resentment right now towards the states because you know trump is sort of expounding a bit of a tariff war with

canada but but when i say the most american i mean like just the most disagreeable to government overreach i think nobody would dispute that alberta is that province within canada and so i align very much um you know along the lines of what jordan peterson uh has opined about government overreach i certainly align with rob schneider's uh views on that as well and so with that said, Rob, Rob, you know, was happy to come out to Calgary and spend a day with me and with our clients. And I'm glad you were there too. Well, if I go back before you start your company, right, like suits, you know, like, you know, like does a tailor just like, you know, the joke in Canada, as you pop out and you got hockey skates on, you know, I don't know what the joke with the

the tailor is, but like, was this something you, you were always into? Or how on earth does a guy get into building custom suits. And for people wondering your work, of course they can go look at Jordan Peterson, but if they've been to my event, the cornerstone form, I've worn one of your jackets, pieces of work for the last two cornerstones. And they have been, well, I look sharp. I don't know how better than that. Like I look, it's a really nice piece of work.

So my question, I guess, if I go back to it, is like, how did you get into it? Well, thank you for saying nice things about the product. I got into it very differently from how most people would get into an endeavor that has a certain artistic flavor to it, as tailoring does. Especially, again, if we identified by just Peterson suits, you know, they're very artistic and very creative pieces. That's not most of our clients. Like most of our clients are going to be, you know, bankers and lawyers and people that wear blue and gray suits, right? But it wasn't the design aspect that appealed to me. It was the opportunity at a young age, being as unemployed.

as I am. And I say that because of just being generally creative and disagreeable. It's very hard for creative and disagreeable people to take entry-level jobs because we tend to look for answers before our competency is properly configured in order to have competent insight on those answers, which can be insubordinate to leadership sometimes. And so disagreeable, creative people tend to do better entrepreneurship. And I finished UBC in Vancouver. and I realized very quickly, like, I'm not ever going to have what one would consider to be a regular job. But I still wanted access to the best people. That was very important for me.

And interestingly enough, one of the ways to have access to top-level people quickly, kind of a backdoor way is custom tailoring. So that product for me really lined up with what I was after in life. And there was a number of vertices that I sort of evaluated that I, towards which I wanted to pursue my career, my professional endeavors. But prior to that, I'd been a door-to-door encyclopedia salesman for six years. So like, yeah, so like really entrepreneurial in that sense. Like, I've never had a salary in my life. Can I just ask what in your, like, as you're sitting there and you're picking a job, right? You're going, okay, I'm going to pick a job.

The company and say, you want to be a door-to-door. encyclopedia salesman. And you go, yeah, I do. Why did you, like, if there's a tough thing to sell, isn't it an encyclopedia? And I sure you got to spiel about it. Yeah, well, let me go back a little bit. So we immigrated to Canada from the USSR and 92. So I'm from Kiev.

I'm from Ukraine, but it was the Soviet Union, right? So I'm one of the many Ukrainians from that era that don't speak a lot of Ukrainian because we were taught Russian in school. And that's actually kind of one of the precipice for the war in Ukraine right now. is that there's this sort of culture war that's underlying the war itself is that you know people like me from Kiev and especially people from an older generation now we can say the Soviet unions the older generation we were educated under the Soviet system so we come from the Soviet Union you know I went to school in Vancouver group in Vancouver and then I had to pay for school and

you know like paying for school was pretty expensive right um you know and I was in social housing four years before I went to university. My parents had been working really hard, but, you know, they gave up all their, all their connections and careers and everything to bring me to Canada when they were just 30 years old. And so I was, I think I was just like rollerblading to class. And the story is actually, it's a true story. I know if you've heard it, but at UBC, the parking lots were $5 a day, five bucks, right? Which doesn't sound like a lot, but this is 20 years ago now.

24 years ago now. And five bucks a day, 24 years ago is like, it's like 20 bucks today. Like really, like really, right? So it's five bucks a day. And then I remember one day I came and was five and a quarter was $5.25. And for whatever reason, like that was my inflection point of no longer being willing to pay for parking at UBC. So I'm like, F that I'm not paying $5.25. I started parking out on the highway and then bringing my.

rollerblades and rollerblading to class for like 25 minutes okay and so I would do this and then some ladies thought me one time she's like hey dude why are you rollerblading to class and she was like some older lady and I'm like oh and I just told her I'm like this parking's too expensive and she goes cool I might have a job for you that was literally the pitch because these guys that would hire students you know like cut co or student works there's all these companies that would hire students into these ventures like entrepreneurial ventures we're knocking on doors and I just happened to connect with somebody from that sort of line of work that was recruiting students to sell books door to door.

And so she said, here's so much money you can make. And I was like, oh, that looks pretty good. And I don't know, it seemed like it was time to go for an adventure. You know, sometimes when you're, I don't know about ladies, but for like a man, there's just a time in our lives. I feel like adventure calls us. And if we don't take that adventure, I think we live very sedentary, very boring, very boring lives, very inert lives, you know, and adventure called.

And it was a chance to make some money. It was a chance to get something crazy done. I thought, okay, well, I'm like, I'm 20 years old. Let's do this. And so I went and I was in Vancouver and, you know, every summer the way that we operated, we'd go to a different city. And my first summer, I ended up in Ottawa in Orleans selling encyclopedias door door for like 14 hours a day because we moved away from home.

We were living in some random person's basement. There was like four dudes in there, you know, all sleeping on the floor. just hustling her asses knocking doors. I mean, this was, this is kind of like the perfect thing for a 20-year-old. Like, you learn discipline. You learn that you can eat only what you kill. There's no salary. There was nothing.

Like, you're just on your own, man. Like, you get a little train and then you go do it, right? So that's how I ended up doing that. And in the summer of 2007, which was my fifth year selling door to door, I ended up in Calgary in a community called, in a community called Cougar Ridge and Discovery Ridge. And I was selling books door or door there. And I really fell in love with Calgary that summer because unlike the typical hostility with which I was met at the door in, let's say Ontario. And I want to say typical hostility, not everyone, but there was obviously nobody likes door door to door people anyways.

A lot of people in Calgary that I knocked that shocked me, they were like, even if they didn't give me a business, they were like, hey, like, awesome for you to get out here and be so entrepreneurial. Like they just had this level of respect I hadn't seen before for a kid like working 13 14 hour days outside, you know, because they knew what I was doing. Does that make sense? It does. I'm curious now. Did you like did you sell a ton of? Oh yeah. Oh yeah. Yeah. I was well we had a company about 3,000 salespeople and I was number one. So I sold a ton. Yeah. I mean I I'll just be open about it. So I went from what I was. I don't know if I'm going to be able to pay for university. To my third year in university, I bought a house in Vancouver. Like myself, no parents helped nothing. I paid all my tuition myself.

And by the time I graduated at school, you know, I probably had, I would say, well, I had at least 250 grand just cash. And this is 2007. And I had a house. And so I did really well. And I was recruiting others. Like when I learned how to do it, I started recruiting people as well. Sure. I never drank, so just kind of weird that way.

So I never really, parties weren't interesting to me. I'm a pretty intense guy. So when I get into something, I just become completely obsessed. I just became obsessed. So all my nights after class, I was just approaching students on campus. Like, hey, you got a summer job. Hey, you got a summer job. Hey, you got a summer job.

I built a team. By the time I left that organization, I think my organization that I had recruited and they had recruited was about 100 people. So I found success in it. And when I finished school, I had the opportunity to not take a job because I had the money to just take time and decide what was right for me, right? And I had a mentor, like a very successful guy who had sold his business in his 30s, who was working at the UBC campus in a nonprofit role as sort of a hobby job that he really loved.

He's very empathetic and passionate and a very, you know, successful entrepreneur, obviously. And I just asked him for advice about what to do. And he just told me like, he told me with no uncertain terms, like, don't switch jobs. whatever you do, do one thing and become the best at it. And that's it. And so when I approached my career, I approached it like a marriage. Like I didn't go into it. Like, yeah, let's see what happens. If I don't like it, I can always like jump out. My approach was like, if I'm marrying this, if I'm marrying this, like I need to make sure it aligns with my values, with my purpose, with my goals. Because I know sometimes it sucks and obviously it's sometimes going to get

boring, but I need to make sure it's the right thing. So I was very intentional about what I wanted to do. And I had a list. And again, one of the things was I wanted to work with successful people. That was really important for me. I wanted to have a product that was a physical product to sell. That was important for me from a moralistic standpoint because I realized from selling door to door, like I had done it so long and a level that is so high level relative to other people doing that, at least that I knew, that I could probably manipulate if I really wanted to manipulate. and I didn't want to sell a product that people couldn't feel touch experience and compare to other products because I didn't want to feel manipulative in my work.

Like I decided a long time ago the truth was the highest principle to pursue for me. That's what matters the most is truth. Like I'm justice over mercy every time. For me, it's truth. That's my north star. So it needed to be a physical product, successful people. And I was delusional to think I might be able to do this internationally if I grew it enough. So I wanted a product that didn't need to have local licensing like financial investments or

something because suits are not regulated. Like I can sell it here. I can sell it in Switzerland. As long as I know how to sell it, people can buy it there with no regulation, right? That was literally the decision-making process, which is completely atypical to, I think, how most people end up in this industry. So at 26 years old, I moved to Calgary. Again, I just very independent thinker.

I felt like this is where I wanted to be because of my experience selling books here. Really did love the city. Still love the city. I'm in Calgary today. I don't live here, but I came back to train some rookies here. Anyways, I picked up the phone and I started to cold call lawyers and introducing myself as a tailor that I wasn't. But obviously, I had learned the business.

I'd been working with some tailors to understand the business and become technically proficient enough to understand what I'm doing. And it grew from there. Well, you know, one of the things I admire about your story, right? like is, you know, coming from a side in sales, it's like once you've had success selling something, so you've got a book, you're going door-to-door, I don't know of a, for lack of a better term, the ball's on you to just go up over and over and over and get told no and get no and then get a yes and then have a day of noes and maybe a week of knows and still keep going, like the fortitude

to just keep on going and then become the best at it is really cool. Like, but once you've done that, now you're sitting there and you're like, okay, this is what I'm going to do. You've already got like this transferable skill of sales where you've talked to probably the most difficult customer you will ever see. I would think knocking on a door interrupting meal time, kid time, family time. Like when you say that nobody likes the door salesman, this day and age, I can't think of one that comes. you're like, thank goodness you're here. Maybe the Girl Scout cookies. And I don't even know folks.

Do they do that still? They probably do. I don't know. But like that's a tough gig. So to walk out of that, I assume you're like, your confidence is at an all time high. It's funny.

Like, you know, we start, we talk about like hiring salespeople and growing companies and every entrepreneur listening to this knows this. Like sales is really hard and has a profound amount of turnover. For the reasons which you've explained, like, you know, there's a lot of rejection and all that. For me, this business from the first day felt like a cakewalk because a lot of it is done over the phone. Like, I would call on prospects.

And the difference between door to door and what we would call more professional selling, which could be B to B sales or, you know, that there's like a certain, an introduction that's not door to door, is in door to door, the first emotion you get is hostility. Like, there's an actual, there's a small but very noticeable amount of like what the F3, do you want you know because they know why you're at their door you're not like hello i'm your new friend let's be let's be best friends like they know you're about to sell them something so there's a lot of defensiveness and like hostility like a little bit of hostility but when i got into the more professional selling which is you know i'm calling people in their offices blah blah blah it's

not so much hostility it's just kind of like a nuisance in a sense i can overcome nuisance because hostility was a lot harder to overcome so so it was i wasn't afraid at all in any sense of the word that the business would not be successful because I knew that I could get in front of people because of the six years of getting my balls kicked and door to door. Yeah. Yeah, well, yeah, I just like the skill set of selling door to door for six years. That actually, you know, when I first met you, I'm like, who is this guy? Right? Like you're a big personality and I don't mean that you're rude or anything like that. Just like you have a presence in the room and I'm like, who is this guy?

Thanks. And because I never met you before. And my story and getting introduced to your, your company was Kyle Koza. That's exactly, I would have known nothing about you if it wasn't for Kyle Koza. So shout out Kyle again. And then to bring me in and get to meet you and, and then for you to be so kind to allow me to sneak in and interview Rob as well, you know, I'm like, it's cool. And your story and feel free to chime in on this.

But, you know, I was sitting there, and I always take any time I walk in a room, you just never know who you're sitting across from, right? You could be sitting across from a multi-billionaire or someone who's climbed Mount Everest or whatever, you know, their story is. And if you don't ask questions, you just, you'll miss the opportunity. And you had a story on stage that night. You were like, I just walked through, you know, basically a mall, and I'll just start walking up to random people.

And business cards are your friends. and I'm like, oh, that's interesting. Well, heck. So that night, I walked around and I tried talking to everybody at your event because I'm like, the only people that are here are a special group of people. You can, you know, it's an eclectic group of people you assembled. I'm like, I bet you they all got a story. So I should be doing my best to introduce myself and get to know as many of them as

humanly possibly could. And, you know, as a sales guy or coming from a past of sales, and I guess I've never stopped because there's a one-man show with a, a podcast, you know, you got to do the find people to advertise and on and on, like the sales never stops. I picked up a few new things from you that, you know, whether or not I'd slacked on them or I'd just kind of forgotten about them. I was sitting there listening to you on stage with Rob and I'm like, well, that's interesting. Well, that's interesting. Okay, I should probably write that down because that's a good point. And once again, the group you assembled was, was

interesting, like very, very interesting. Yeah, they're good people, man. You know, obviously Anybody that buys bespoke clothing, and we're a high level. We're not like an entry level bespoke company just transparently. You know, because if you're in Canada, you know, okay, our suits start like $1,500, which is not expensive for an entry level, but it's also not, you know, it's not cheap either. But there's not a lot of entry level guys in that room. It's a lot of people that own companies. I think when I asked from the stage how many CEOs are in the audience, I think 70% of the hands went up.

There's a lot of people that started companies, you know, a few corporate lawyers and things like that. And also keep in mind that a lot of our clients, Rob Schneider, they're like, okay, I'll just, I'll pass. That's okay because, you know, they might, they might be beholden to a certain corporate policy where they're working for a... You might also say that a certain client of yours saw them and flew in from Minnesota just to come, come meet them. So like, yeah, yeah, that's, there you go. And there was a couple of people that actually flew in from out of province. So that's very cool. But, but yeah, like that room was full of very intelligent, very successful, hardworking people that respect, that respect what we stand for, right? And let's face it, man,

And like, you know, when we came out with Jordan Peterson, and it was him that was Jordan that actually told the world who makes his suits because we had a deal with his family that we would not reveal that we make his suits. We would just do our thing and he would wear them. He'd be happy. And I was happy with that because just having the energy and the privilege of his, of my, of being in the presence of, of him, of being in the room with him, that enough is more than the reward that's necessary to, you know, partake in that endeavor. but he went on Joe Rogan and just went boom here's who I you know blah blah blah and that and that kind of went very viral um so I think by just virtue of associating with that persona there's a certain message that we sent to the world about who we are and unapologetically so like I will stand I will die on that sword you know what I mean and similarly with similarly with Rob Schneider so there's certainly a certain type of of a values of a person from a values perspective that it would be drawn to that and we're very unapologetic of

about it. Like I'm from the Soviet Union then. Like if you're talking about freedom and if you're talking about, you know, personal sovereignty. And as we're going to get into this conversation, because you asked about the story on stage of personal sovereignty over one's habitus, like over your body. Those are not values that I'm going to compromise for money. Right. And so the people in that room, I think a lot of them were relieved to know that there are people out there. and I'll say broadly, companies out there that are just not afraid to stand behind what they believe is right. And I'm not saying that to ingratiate the idea of that, you know, we're virtuous in that. I'm sure we get a lot of things wrong.

But like I said, truth is the highest principle. And I've operated by that. I live and die by that. And I found it's done pretty good. When you talk about the story on stage, the one I was, had written down, was about your grandfather. And I found that very, well, I don't know, it forced me to write it down parts of it just so I could remember when I finally got you on the podcast if you'd share it. Yeah. So this was kind of the story about the COVID passport and how I've learned to truly resent, despise, rue and lament that effing COVID.

You know, remember we had to scan the QR code. Yes. And it was during COVID that I had. called my grandfather. He's still around. He's like 90, you know. And what I called him, I was just kind of, I wanted to ask him something because my grandfather, like, during COVID, and right before during COVID, started attending a very conservative synagogue in Vancouver, which was very strange to me. Like, I never had anyone in my family attend any kind of religious service that I knew about. We had never celebrated any religious holiday. There was nothing

any there was it was just purely secular in our home like there was never the topic of religion and then my grandfather starts going to synagogue but more so he goes to like a conservative one you know like he just went he just went from nothing to like full catholic kind of thing you know when you go to a conservative synagogue for those people that's kind of the equivalence you know like he started and and so i was like grandpa like and i you know he's old so i'm like are you doing this because you have a community to share time with or is this a religious thing right and he goes oh no purely religious shocking to me. That was shocking. I said, were you religious

like growing up in Ukraine in the Soviet Union? And he answered. He said, I was as religious as the stamp in my passport. That was his answer, right? And I really thought about that answer. What does it mean to be as religious as the stamp in your passport? Well, in the USSR, your passport by necessity had religion listed on it. So I would say like, his name is Joseph Poliski.

So I'd say Joseph Poliski. Jewish, you know, date of birth. And then the next guy might be, you know, Sean Newman, Christian, date of birth, something like that. So they would list your religion. And it was peculiar. It was peculiar that they would list your religion in your passport because when you think about communist values, they're supposed to be completely, completely atheistic. Like that's the whole premise of communism is there is no religion, every religion's wife. And yet they force you to put your religion on your passport. That's kind of fascinating, right? And so I dug deeper into that. I started kind of researching what was up. And the reason they did that is because in the Soviet Union, Jews were relegated to a specific group that were sort of contained as to their representation in various fields. So, for example, at any given time in the Soviet Union, up to 2% of university students could be Jewish and no more. So this is like the original affirmative action, right? And so, for example, also, if your stamp said Jew, then you couldn't get certain government positions. My grandfather was a civil engineer, so he was working for the state as everybody was, and he was putting together buildings.

But he could never become like director of civil engineering for Ukraine. Like he was barred from certain positions on account of the stamp in his passport. Now, what was interesting about that is I don't think my grandfather could name anything from the Jewish faith, because literally there was nothing to indicate in any way whatsoever that he would ever, has ever partaken in anything of that persuasion, right? Like, he was just a guy. But the fact that there was a stamp in his passport, and that stamp segregated him from society in certain ways,

and that stamp in no way represented his values, at least not until, like, you know, very late in his life, let's say. And so what the state was effectively saying by putting that stamp on your passport is that you are the wrong kind of blood to be considered for university or the wrong kind of blood to be considered for higher positions of authority. It's not your values. It's not your beliefs. It's literally your blood that's wrong with you. And we're going to base and project your values and beliefs for you on the account of the blood that's flowing through your veins.

So let's index card that, right? And then we have COVID and all of a sudden you have to present a passport that shows that you have surrendered your blood to the government in order to eat at a restaurant in order to go to university in order to have a job. That sounds pretty much the same, doesn't it? So with that overreach, with that power grab, with saying that you have to accept this treatment into your body, like inject your body, inject your blood with this. And if you don't do it, then you're ideologically misaligned for our society and you can be relegated to being a lesser person. That's what, that's pure fascism. Right. And so when my grandfather told me, you know, it's the stamp in my passport that indicated what my values were.

I thought, holy crap, I have the same stamp in my passport today. Right. Of course, I'm not against people making personal decisions, but this wasn't a personal decision. This was forced. Right. And that's when it kind of hit me of what kind of evil had descended upon the world. And it is evil. There's no other word for it.

You know, you call Estonia home now, correct? Yep. When you come back into Canada or maybe when you left Canada, what do you see now. Because I mean, you grew up in the Soviet Union. You got the stories from there. You hear those stories. You just told your story your grandfather. Now you come in and you, you know, I don't know where you sit on on a multitude of things going on in Canada. But you are coming, going back and forth and seeing how the country of Canada is reacting to a multitude of issues. Yep. What do you see? Yeah, it's pretty apparent, man. It's really interesting too. Like, you know, I've been gone, I left because

my wife is Estonian and 10, 11 years ago, you know, we started having kids. We've got four. And it's funny, we're in Calgary. I brought my whole family with me and my wife took the kids to the zoo. She's like, people look at me so weird having four kids. It's perfectly normal in Estonia for people to have four, five, six, seven kids. It's perfectly normal. Like, it's encouraged and mothers get 18 months of maternity leave. Fully paid, by the way. And this is typical across, you know, like places like Sweden. And people here get so, like, when I talk clients, I got four kids, like, are you okay, man? I'm like, it's almost like a taboo to have four kids, which is not even like, for us, it's just like very normal. But there's, in the 10 years, 11 years that I've been gone, there's been such a different kind of an ethos that has emerged.

And I see it like almost on a person by person personality basis. Like I'll just say what I think is true. and I'll get banned for it, but whatever. Like, the dudes here are, like, really feminine. Like, oddly enough. Like, the way that men here speak is, like, it's a feminine. And I'm not saying this is not, this is not like a sexuality thing at all. It's just, like, men speak.

Like, hey, how's it going? Like, in a higher tone, you know, no, no, no. It's like, and I'm thinking, like, that's not your tone. Like, why are you acquiescing, like, your sense of self? why are you acquiescing your sense of confidence and just just your self-assuredness in order to like appease me into some into some um theater politeness like just talk to me like guy to guy like let's just have a chat man you know like it's the weirdest thing and it's very noticeable and i sometimes have people from europe come here to help us you know train employees or something like that and it's like and they're saying the same thing they're like

why are guys like so effeminate? There's like, there's this like this thing about masculinity being, being somehow, um, I don't know if the right word is wrong, but certainly uncouth. Like it makes no sense. That would be one example. Another thing that shocks me about Canada. And again, I'm just telling the truth, whoever it may offend is just, and I'm not myself, like, innocent of this, but how just ridiculously out of shape people are.

I brought my video guide to Canada a couple times. because I have a guy that like films for our company and stuff, right? And first thing he says we line in Toronto, he's like, I haven't seen this many fat people at one place before. Like it was just shocking how whatever values that that, like we spend a lot of time, for example, in Bulgaria. Like we have a big office in the Balkans. We spend a lot of time in Poland, which are sort of in Hungary, you know, where we sell.

And what these today are sort of the more conservative European nations, let's say. They kind of have that ethno state value system, right? And whatever Canada said when Canadians decided we don't want to have an ethno state and whatever happened in those other countries when they said we do want that, it wasn't just that value. It wasn't just that value that became a pivot. It was everything that comes with it. So like, for example, in those other places, things like physical fitness for men is rated very high on the hierarchy of importance. okay like you just don't see a lot of a lot of very fat people in poland like like they really care about their physical appearance and and not not just for health reasons but actually for

for reasons of being appealing to other people like they care and uh that's an example um i think the reason the crime rates are so low in those countries is because you know strong disagreeable men are meant in society to stand up to psychopaths they they are meant in society to stand up to psychopaths and to parasites. And when you diminish the role of society of a strong, disagreeable man, you also remove the barrier for the psychotic to take over. And of course, we've seen our Canadian society, obviously, some very profoundly ludicrous things become part of the public lexicon that they're fine that they exist, but why do they have

to exist everywhere all the time in our face all at once? Right. And that's a failure of values. And so the values, and I'm not saying this every, you know, this is happening everywhere in Canada. I'm saying that in general, as I observe what things have become here versus let's say, I'm going to sound old what they were 15 years ago or, or what they're like in some places now that are, let's put it this way, whose economies are hot. The inversion hasn't been confined to one or two things. It's an entire inversion of a value system all across the board. That's, well, I mean, I'm married to an American, so we go home, you know, that's where I was when, we go back to her home, I should say, and that's where I was when I flew back in. And coming back to Canada, it's just like the news cycle hits, and you're just bombarded with, insanity like it's just like it doesn't even make sense i'm like this i can't believe these are even issues what are what are we talking about the um the men thing talking in in a feminine voice or

embodying that is interesting to me what do you chalk that up to uh well i think there's been a um villainization of masculinity as as a core tenet of a person's identity like Canada doesn't seem to think that men are valuable for some reason. And I've had conversations with people here that are clients that work in, you know, like, let's say the more woe key firms. And, you know, the beliefs they espouse seem to be, to me, at least I'm like, that's kind of brainwashed, man. Like, that's an odd thing to say. Like, I, you know, I want to believe that meritocracy is the best possible way to do anything, right? But, you know, when you're promulgating, for example, D.E.I. hiring, which I think is so evil.

Because again, that goes back to my grandfather, right? Some guy in some office decided that my grandfather's blood should only be represented at this percentage in a certain whatever. And it probably, A, limited his opportunities to be his best self, but B, prevented society from actualizing its potential because it didn't take a very profoundly talented, gifted, ambitious, and intelligent person, the opportunity he deserved to serve society to his highest aspiration, right? That's what I make of that.

Yeah, well, the DEI thing, you know, I keep saying, you know, like they want diversity, just not diversity of opinion. Like as soon as you, you don't go along to get along, you know, out the door you go. Or you find yourself cold-shouldered by everyone, right? So that is, that is a nefarious part of the DEI structure because then you get a group of people who are probably not qualified to be where they're at. all speaking the same thing. And if they talk out against it, they just remove them and find someone else to slide in. People don't actually have a very good concept of unless you,

I kind of feel it like this. Like, you know, like in England, they're going to be lowering the voting age to like 16 rate. And now they're talking, who should we do it in Canada? And I called this 10 years ago,

maybe less five years ago. I said they're going to try to lower the voting age. Why? Because people who are young are going to vote more left because they don't have any idea of what it's like to build an institution. and understanding. We have a very difficult time understanding the difference between good and great. And let me explain that.

For people that have not, I've thought this through a lot, right? Like, if you have a standard distribution curve, like, of average and you have some statistical outliers, the difference between a guy on the L.A. Lakers that's sitting on the bench, okay? He just sits on the bench and watches. Nobody's letting him into a game. The difference between him and LeBron James versus difference. being me and that guy like he's way closer to lebron james than i am to him does that make sense like but here's the thing but he's still not lebron james like if lebron james hurts himself and you put a bencher

to start for lorne james the team will lose so within the top 1% the difference is not 1% like because because the way the standard distribution is outlined like if you go to you know two percentage points over on an outlier like if you're 98th percentile whatever and you go to the 99th centile you're passing almost everybody does that make sense so for example the difference between somebody that made it to be a doctor like you had whatever it was to become a doctor versus somebody who's like a really freaking good surgeon is profound like profound to the point where if I was to ask you Sean who's the fastest man in the world you would say oh that's Usain Bolt everybody knows that but if I was to ask you who's the second fastest man in the world and you don't know and the different

difference in Usain Bolt and the second fastest man in the world is one tenth of one second. That second guy has worked his entire life, devoted everything he could to be one tenth of one second slower than the fastest man who ever lived. And he's worth like almost no money compared to a sane Bolt who got all the money, all the fame and everything, all the medals, right? And that's the difference between a great doctor and a good doctor. That's the difference. a great dentist and a good dentist. My grandmother had her tongue cut off by a dentist in the Soviet Union because in the Soviet Union we had DEI hiring. We did. And there was a certain percentage of Armenian dentists and Georgian dentists and et cetera, et cetera, that had to be dentists within the

state, each state. And so what happened is we got dentists that were two percent worse than the dentist we should have had. Now you're like, well, two percent, who cares? Well, when it's your tongue being cut off, you fricking care. Right? Well, I, um, when you talk about good to great, you know, I always, I'm, I'm a hockey guy. I always go to, to hockey, right? So you go, you go, well, who's the best? McDavid. Okay. And if you take the, the greatest at any sport, let's just go, let's go a little ways back to our childhoods. And you take who was the greatest. It was Michael Jordan, there's Grexie, is Bo Jackson. There's probably a couple more. And they went beyond their sport, which means,

everybody know who they were. It's Usain Bolt, right? Why do you know? Because he's the fastest man on the planet. He has transcended his sport. That is greatness. And very, very, very few people ever get to that level. Everybody knows who McDavid is.

But do you know who, you know, like, well, I mean, I guess you could argue who the fifth best player is? People who follow the NHL do. And that's actually a really important point, right? Because McDavid, compared to the fifth best player, you can't trade them one for one. it's massive asymmetry. Massive asymmetry. Again, but when it's your life. So, sorry, I don't mean to like steal.

No, no. So, like, we had mass starvation in the Soviet Union, something like 20 million people died in a famine, okay? And it's like, why was there a famine? The Soviet Union is the most fertile place in the world. In fact, Ukraine is the most fertile farmland that's ever existed. Why did like 10 million people die in the whole other more in Ukraine? Like, why the hell that happened?

And the reason was when, when, the state, meaning like a bunch of thugs, decided to kill the wealthy landowners because they were the bad guys. What they killed were the competent farmers. 36% of all the food in the Soviet Union spoiled in transport from farm to point of delivery. So a third, a third, okay, a third of all the food was spoiled in transport. How do you lose a third of food in transport? And the answer is you put somebody into the authority to transport the food who is not the best, their job and it kills tens of millions of people it's wild so wouldn't you fast forwarding and i you know well i just go you know who we had in in charge of our transport of food was justin trude

i mean he was unqualified to be in that position and look at what he did in a decade span now did did 20 million i don't mean to make that comparison right right as in and as in people but you look at the state of canada we're in because of one person being in a position they're never should have been in. And it makes, like, it can make you understand how you lose a third of your food supply. You put the wrong people there, right?

Like, there's... Imagine if he had unchecked power. He would have done way worse. He would, like, like, at least we have some pretty good controls, at least, on limiting that power, right? But, like, that's a frightening proposition, hey?

Yes, it is. Well, I mean, look at Nova Scotia right now. going to ban you from walking in the forest. You're like, what? Like, if some dummy wants to walk into a giant blaze and die, see ya. Well, actually, there's even funnier thing there. It's like, if there's a $25,000 fine to walk in the forest because of forest fires, are you admitting that climate change isn't real and it's people that start the fires?

Like, give us the truth, man. No, seriously, that's a conflicting law, right? That's how I see it. And, like, find a lie in that. I wanted to ask you about suits. You're not touching bad how you're like, okay. Well, it's funny. Well, it's on the Nova Scotia thing, I interviewed a few episodes ago, Peter McIsaac,

29 years in the Forest Service on and on and on and on and on. And I sit there and listen to them and I can't help but laugh for half of it. I don't think it's a funny thing. I don't think what's going on there is funny. It's just I can't believe we're back to insanity. and maybe we just never left from COVID, right? Like live in a border city, okay? Live in Lloydminster, it's border city.

So you got half Saskatchewan, half Alberta. But because we are border city, you gotta kind of pick and choose which province you follow for certain things. So during COVID, we're mandated by the Saskatchewan Health Authority, which means if you're standing in Alberta, you're still under Saskatchewan health laws, okay? So Alberta shuts down all of its pools, all of its restaurants, everything. People are driving hours come sit in a restaurant in Alberta, but under Saskatchewan Health Authority. Or better yet, you wear a mask into the pool, which were closed down in most of Alberta,

I think all of Alberta. And the pool is in Alberta in Lloyd Minster. Anyways, so you're wearing a mask in the line to get in, and then you get in the pool and you sit in the hot tub and everybody's got no mess. And you're like, this has gotta be the funniest thing ever, except nobody's getting the joke. And when I look at the rules,

happening out in Nova Scotia right now. I just see, well, exactly what you're pointing out. It's like is nobody else, I mean, obviously thousands of people are seeing the joke in this. The seriousness as well. It's just that we're back to it again. And

right now, it's still in place. You're like, I just can't even wrap my brain around it. This is actually, I thought a lot about this on a like spiritual level. Like, and I won't go into the like the sort of the thesis that constructs this outcome. But I've come to sort of observe that

when tragedy becomes comedy, that's actually the highest level of tragedy. Well, you know, one of the key tenets in the USSR and under dictatorship is that everybody lies to each other all the time about everything. Like, you could be sitting at a dinner with no food, be like, we're so lucky to be here with the best food in the world. You know, screw those Americans. They don't have food, but we've got food. It's like, no, you have nothing. you know like you you have to say things that are i'll tell you i'll tell you this okay so here's one here's one um so two soviet guys are talking one guy says the other hey the factory's burning and his

manager says comrade the provd that's the newspaper the newspaper says it's not burning are you going to believe your eyes or you're going to believe the newspaper and that's actually the true story of what happened during Chernobyl uh my grandmother was uh editor for the news paper in Kiev and she took me out of the country in 80, sorry, took me out of the city down to Odessa in 86. I was cursed with a profoundly good memory, so I still remember like turning four years old. Seriously. And I remember my grandmother taking me to Odessa because there had been a nuclear situation that she'd become aware of because she had to write for the paper that nothing had happened. You know, and that's actually, that's funny in a sense, right? Like she's writing to the

people like, oh, it's all good. And then she's taking her a grandson, only grandson down south, to escape the north, the north blowing winds. And so that's an illustration. There's no tendons to that. But like when tragedy becomes hilarious, like you said, we're sitting in a hot tub, let's put some masks on our faces, you know, like, whatever that looks like, you know,

I can drive here and eat at the restaurant. Or, you know, in the restaurant, you can't sit inside, but we're going to put like a secondary building outside, then you can sit outside inside, and then you can eat at the restaurant. Like it's such perverse logic that it's hilarious, but it's tragic, right? Coming from Soviet Union, I assume, and then being that you're from actually Ukraine, I guess I'd be remiss if I just didn't ask. And my question is, I see all of our world leaders here.

And you go back to Biden, you go back to Trudeau, you go back to, well, you go to some in, in Germany and Britain and Britain and France, and on and on and on. when you look at Putin and Russia, is there any way they're way different than what you grew up in? I don't know if I put that the right way. Or are they the big evil Soviet Union that did all the horrific things? It's not the same. It doesn't mean that it's good, right? I think that it's very difficult.

So when I talk to my Slavic brothers, you know, when I talk to fellow Slavs, we kind of chuckle about this because we kind of get it. And the way I phrase it is, it's very difficult for the Western mind to understand what corruption truly is. And anybody listening to this with the Slavic background and now is just howling. Like, it's true, man, you know. I tell it like this, you know, Trump came into power. This is my perception. Trump came into power.

I said, well, I'm going to broker a peace deal between Russia and Ukraine. Everybody will be happy. Right. Cool. And I can understand in a sense why Trump would have that confidence. A, he's Trump. He's like he just does Trump stuff. But also, you know, Trump succeeded.

He did succeed, relatively speaking, in the real estate gaming New York. And that's a shady endeavor, you know, to sort of modulate your selling or collaborate, collaborative efforts. And everybody from the governor down to the local construction worker, that's a certain level of social intelligence, probably a little bit of bribes in some. cut corners here and there. Like, he certainly knows how to operate around low-level criminals, let's say. Or like low-level shysters, you follow?

Like, he gets it. Yes, I fall. So he looks at Putin. He's like, all right, I can cut a deal with this guy. He looks at Zelensky. All right, I can probably cut a deal with this guy. Let's do some cool shit. You know, whatever.

We don't have to do this the official way, however, like people want us to do it. But what he doesn't comprehend is, like, everybody on Putin's side is trying to screw Trump over. Everybody on Zelensky's side is trying to screw Trump over. Svalesky side is trying to screw Trump over. Everybody on Putin's side is trying to screw everyone on Zelensky side. Everyone on Zelensky side is trying to screw over everybody on Putin's side. But then also everyone on Putin side is also trying to screw over Putin. And everyone on Putin's side is simultaneously trying to screw Zolensky and each other.

And everybody on Zelensky side is trying to screw Zelensky and each other at the same time. That's the Slavic corruption. Okay. There's Slavic people, if you look at like history, they're not very collaborative, which is why Slavic economies have typically not. done very well is there's a very low level of trust in the Slava culture. You can actually see it down to like the local vernacular when they speak. Like if I say, hey man, how you doing? You would say good, good, which is the standard answer and you can research this. I think even Chomsky might have

written about it. And you can research this. Yeah, North Americans like, I'm good. If you ask a Russian or Ukrainian, how are you doing? Oh, you know, my dog is so old and it's dying. Like they just start complaining. This is a cultural thing, right? Um, And maybe it's because of years of famines and wars and all sorts of terrible things. People in Eastern Europe are generally very negative towards collaboration, have a very low level of trust, which is why a lot of business there operates on bribes and underneath the real economy. And so Trump steps into this environment.

It's like, is it bad? Yeah, of course it's bad. But it's not just like one evil force trying to exert its power on a completely good and innocent force. It's just a bunch of people that are all trying to make away with as much as they can as quickly as they can before somebody else gets them. Like it's just corruption top to bottom across and every level. So how do you fix that or is there fixing that? Or is that just what it is? Well, culturally, it is what it is and it sucks to say it, but it's true. You know, I think there's this idea in the West we hear that like, you know, Ukraine represents democratic values. Like,

dude, I'm from there. Like, legitimately we'd love course. I'd love that to be true. Of course, right? but like I had an office in Kiev. I had 50 people working for us there when the war started, okay? I know what it's like to operate there. It did not follow it. It was the most corrupt, you know, European, if you want to call it, country there. It was more corrupt than many African countries. And on the corruption index, it was higher than Russia.

And Russia was pretty damn high, man, you know. So this isn't like a good versus evil. Yeah, from a values perspective, obviously you don't want. you know, war and invasion and all the horrible things that are going on. But it's, but it's, but usually, you know, war is evil versus evil, not good versus evil. So, so the complexity is significantly more, it's a lot, there's a lot more, a lot more, you know, fog of war than what we're being told, right? Before I let you go, I did want to ask a few things.

I was listening to you on, I was listening to you on two different podcasts because, you know, Once again, I sat there, didn't really know who you were until Kyle started talking about me. And then I started talking all the guys in the room. And they're like, oh, have you listened to them on trigonometry? I'm like, no, I had no idea. So, you know, of course, I went and listened to that. And then I'd had Zubi on, it's got to be a couple years ago. But anyways, you'd ran into Zubi and Zubi had interviewed you.

So I was like, oh, I should listen to that. And, you know, and for sure in Trigonometry, but in Zubi, there was different things when it came to fashion. One of the things you talked about was watching, you know, um, public figures, you know, world leaders and how they dress and what it says about them. And I was curious, you know, like now that you have Trump, I was going to even come closer home, Alberta, Daniel Smith. When you see her dress the way she's dressed, what is it? What do you pick up from that? So that's really interesting. They asked me that on trigger nometry and I was a little bit, um, I had to bite my tongue a little bit. I mean, I didn't. I, I kind of said what is

true but I had a deeper think about it what it means to have a female leader you know and I should just say this I love Daniel Smith I think I think she's terrific she acts in as a strong disagreeable person you know and that's hard to do and especially in her position right female leader is very difficult because we went through a period during COVID where we had like we had uh justinda rjourn in New Zealand who openly mocked her constituents. And when asked, you know, is your policy not fascist? She's like, it is fascist? And people said, is your policy on COVID not creating two classes of citizens? So she said, absolutely it is. And she said it with glee. And she said it with a level of almost like Schoenfreude, you know, towards the people she led. Like we had Kyakalis in Estonia,

who was a very similar type of a persona. We had Santa Marin and Finland at that time. Obviously, Wonderloin is still in the EU. And the way that they're so condescending and smug towards their constituents always rub me the wrong way, right? Here's the thing. It's very difficult for men to be condescending and smug to their constituents because we as men understand that if we get into a higher level of conflict,

we know that's going to end up in physical violence. like we men learned in high school that if you're like me and you got a big mouth and you yap, yap, yap, yep, somebody's going to punch you in the face. Like that's not news. Like anybody hearing that, nobody should be offended by that. Like men are always in danger of physical violence. The domain of violence is a masculine domain, right? And then I'm not saying women don't understand that, of course, they do.

But like, biologically, the programming is not exactly the same. Like, women will, you know, compete on. different things. For example, women might work more in reputational damage than physical damage. And so when I saw a female leader, I would always be like, man, do you understand that like, this is inciting feelings of anger in a lot of your constituents when you're so condescending? Christop Friedland is like that. When she's like, I don't drive. I take the bicycle to work. And then like a week later, she's driving like 2.30 on the highway. were like, what? Like, that's so freaking condescending, right?

She's cutting back. She got rid of Disney Plus. Yeah, you should just get rid of Disney Plus. Then you can feed your kids. It's like, oh, and she goes, we just get rich people to eat less caviar. It's like, oh, damn, I just stop eating caviar. Then thank you, Dan. Thank you, Chris.

So that's so kind of you to find a solution to my problems, right? Like, it's so condescending. And again, men have learned to temper our condescension towards others because we know there's like inherently violence involved. So we talk about, you know, how women are dressed in leadership. And I said, well, it's difficult for me to discern and understand how women could potentially dress in leadership because everything tends to trend toward pantsuits all the time and shoulder pads from Janet Reno through Hillary Clinton. Everything was pantsuits because you are competing in effectively a male domain because in politics, if you screw up enough times, you're going to war, man. Right.

And then I kind of looked at it from a different perspective, you know, like the three phases of a life for a woman, which is mother, which is. maiden, mother, and matriarch. Now, with like Santa Maryan and Finland, for example, and to a certain point, Justinda Ardern, we had maiden leaders. Maiden leaders are not ideal at all for a certain. A maiden is a woman that's marketing herself to get married off, right?

Now, the way I look at it in leadership and how it connects the dress is this. Like, am I allowed to swear on the show? Sure. Like, if your mother dresses like a whore, she's not a great mother. I'll tell you why, because it's poor leadership. Like if your mother is wearing high heels in the house and low cut dress, you know, whatever, like wearing like cleavage revealing, you know.

Yes, throwing off the goods. Yeah. If your mom's doing that, like she's in the wrong stage of life. Like she should be a mother and automated. And we know that. Like I know it's like, okay, I shouldn't be saying whatever. Like we know when people are acting inappropriately for their position in life. It's obvious to everyone.

Okay. And because like, would you want somebody to run a company who can't run their own home? No, you wouldn't. Would you want somebody to run the largest enterprise in Canada if they couldn't run the smallest enterprise in Canada? No, you wouldn't. So the extrapolation of leadership goes from small to big. You don't become the Prime Minister of Canada

to run the largest economy in Canada, which is the country itself, without having run anything else before because you expound the principle from the smaller thing into the bigger thing. So if you're a maiden and you're going into leader, Santa Marin was like that, and it was interesting because, you know,

she was caught drinking and partying and dancing. She was a hot young politician and became Prime Minister of Finland. obviously then she got caught cheating on her husband and then obviously like her you know prime ministership everything fell apart blah blah blah blah you don't want a maiden in leadership anymore than you want you know a 21 year old male jock meathead in leadership it's just not quite there yet okay and women go from maiden to mother to matriarch and the matriarch role is actually very appropriate for leadership because matriarch shows that you've successfully grown some enterprise like you

And we should respect growing a family as an enterprise if you've grown a successful family, right? I certainly don't see Daniel Smith as a maiden. She's certainly a mother. But she acts in the values that defend the family, which is a matriarchial value. You know, if you look at the political spectrum, women turn considerably more conservative in their voting once they have children. Unquestionable data on this, okay? Once women have children, they become vastly more conservative as voters. Okay. And I could make a very cogent argument. I don't have the metadata on this. They become even more conservative if women have sons.

But we know that as soon as a woman as a child, they become way more conservative, which by the way, it's interesting how liberal politics is encouraging women to go into careers and not have children because they know that it keeps women voting very left. Yeah, go ahead. Well, I was just going to say Daniel Smith doesn't have kids. So, you know. Now I look foolish. No, no, no, well, I, but I don't think you're wrong. I think she went from probably maiden, right? She's been married. Yeah. And she does give off the persona of matriarch. I actually think your assessment is quite right.

She just didn't go through motherhood. Well, poor data and poor data and gathering by me. But yeah, but to me, like I have that matriarchial sort of a... Well, on the Newman side, you know, when they talk about, you know, like women need X, Y, Z, right? Right. It's funny, my grandmother was the matriarch of the Newman family and everybody know it. She was the boss. She'd tell you, you know, in her loving way, you're getting kind of fat. And I'd be like, I'd just come back from playing junior hockey and I'm like, what? I'm like, Grandma. And then you'd be like, oh, maybe I am going, you know. And yet she,

she was just that person. She can, she just had a way. She was a major matriarch of the Newman family. I don't think anybody would argue that. And so I grew up watching that. So I've never, to me, a woman leader, if done under your, the way you've laid it out, I think makes perfect sense, right? Like, it's a difficult endeavor to jump into the ring of politics and realize the highest escalation is all at war. I agree with that. I agree with what you've said. So the question would be how would a matriarch dress? And, you know, that would be, to me at least now, I think that probably would be the answer. Like if I have a female leader, which is great, like that's cool.

I wouldn't want her to be a maiden. Okay. I wouldn't want her to be a maiden. I'm not exactly sure how to resolve the mother thing because obviously like it's a pretty significant undertaking to raise children. And full respect, if you can execute that and also simultaneously. raise like, functional, socially cohesive children while at the same time, like, resolving a career aspect, right? But the matriarch thing makes perfect sense to me. So if I see a female leader, like, I expect the matriarch spirit. Like, that's how I would probably perceive,

perceive it optimally. And maybe I'm wrong, but that's, that's sort of the conclusion I've iterated into. One final question before I let you out of here. At one point in time, you wanted to meet the rock and you've had you've told extensive stories about Jordan Peterson and putting him in one of your suits who's up on your wall of like I want to make sure they get in one of my suits here that's so interesting um well after after Jordan I think it was probably Ozzy Osbourne and then got him and got to know him and that was awesome and meet him a few times and make so why I forgive me why Ozzy Osborne because why not shoot for the moon man like if you want to get I had Alice Cooper

and then all the kids on TikTok thought it was Ozzy Osbourne we kept saying that's not it's Alice Cooper and they're like okay we should just get Ozzie too and then we did and now we can say we do because like now we're not like we're not even we're not perpetuating a lie that we never meant to perpetuate I think one reason was just like we wanted to you know work with the best rockers so let's just go for the guy that's at the top of the of the pyramid right it was that um I really wanted wanted to get like some a list actor um but then hollywood is kind of like me you know i wanted kevin spacy for a while and then i got kevin so so he's in our suits and that was cool you know

and and for those listeners unaware because the media doesn't like to report it he was me too and then he went through like three years of trials and was completely acquitted of everything just like johnny depp by the way just like johnny that went through all those trials was completely acquitted to everything right So maybe Johnny. Maybe you have an idea? Maybe there's somebody I should get with. I don't know.

Elon would be cool. Well, I mean, in my sphere, you know, like, you know, the reason I started the podcast is I listen. You know, I always wanted to be in radio. Yeah. Coming from playing hockey. And then I came home and started working in the oil field in sales. And, you know, it's, you know, when you go back to men who don't, live up or chase the sense of adventure, I think is how you'd put it.

It was a thorough quote that I heard Joe Rogan say first, and it was the mass men leave lives of quiet desperation. And I was one of those men stuck in a job that it was paying the bills. I had a happy family, and I got nothing to complain about. But I was just like, my soul was like, this is not life. And then I got told to listen to a Joe Rogan podcast back in 2018. And the first 10 seconds, I'm like, what is this? I could do this.

And so, you know, when you fast forward it, like to put in one of your suits, you know, like a couple ideas. Well, it's the guys I chase. It's Joe Rogan. Yep. It's Tucker Carlson. Yeah. It's Sean Ryan. Those guys.

Yeah. So I wouldn't touch Tucker with a 10-foot clown pole anymore. Okay. I just think he's been compromised by the spirit of evil. That's how I've seen it. Interesting. Yep. I've had an opportunity to meet him at the Young, whatever, summit in Florida a few months, a month ago or so.

Young, what was it called? There's the one he was speaking at. Anyways. Yeah, I would have, a year ago, would have said that would be awesome. But more recently, like, his values have just diverged so much from mine. And I think he's, I believe he's Qatar funded. I'll just say it. I don't know him, but I think he's Qatar funded.

And I told that to Schneider, and Schneider's like, I really like Tucker. I'm like, oh, watch what he's putting out there. And then literally like a week ago it came out that there was Qatar funding involved. And so I see him as a compromise. Joe, I like. I've been introduced like through electronic media. Haven't met him.

But of course, you know, so I am because he's always asking Jordan about his suits. Sure. And then Constantine Kirsten was on that list for me because of trigonometry. So they got Constantine. I'd certainly, Lex Friedman would be fun. I do like that world a lot, right? Yeah. Well, I mean, just when you ask me, I go the podcast world,

is my world now. Sure. I, you know, I chase guests, right? Like I, there's a sense of adventure on every conversation I have,

because I just have no idea where it's going to leave. You have an idea, for sure. But, you know, like my day today in the conversations I've been having, I'm like, you're almost the cherry on top of like,

I have no idea where this is going to go. You know, it's like a salesman turned Taylor or maybe a Taylor salesman. I don't even know what your title is. I do find it interesting that you think Tucker has got I totally believe I'm saying it because I believe it to be true 100%. And I really like Tucker up until probably about a year ago

where he just started losing the narrative in my opinion. And I understand that it's one thing as a journalist. You know, you want to attack the mainstream narrative that's very respectable. But on the other hand, you have to have a balance in your approach. And especially, for example, when he interviews like the president of Iran or whatever,

And it's found out later, and it was so obvious an interview that he had been specifically paid by the Qatari government to conduct that interview in a certain way withholding certain questions and being prepared for only certain kind of questions. That's not journalistic integrity because you're presenting a narrative. What did you think of his interview with Putin? Did you listen to that one? I did. That was a very weird interview. I mean, it scared the crap out of me. How so? I had a really long discussion with Constantine Kirsten about this.

like off camera. Sure. It's cared the crap out of me because I'm a big history reader. Like I'm sure you are too. Like I just love history. And so I've read a lot about history, but I've also just studied a lot of Putin, just out of personal interest and reading, you know, for example, what he said in the, it was a Berlin conference and over the years and how the whole Ukraine conflict and, you know, being from Ukraine, that's obviously of interest to me, how to all escalate it. For sure. And Putin's always been a pragmatist. So for Putin, it's always been about, like, he's been very predictable.

It's been national security, has been economic interest. And he's not a communist guy at all. Like, he's actually fairly capitalistic. He just cares very much about specific pragmatic outcomes, which is, again, security and economy, right? And in the Tucker interview, I expected Putin to talk about security and economy, and he didn't. He talked about the ethos of the Russian culture and how the Russian culture, and he went into the history of that and I realized that this is no longer a pragmatic war. This is now a, this is now a war of, I mean, he's spoken like truly Hitleresque terms, like truly. And I don't

make that comparison lightly, right? Because when Hitler went into what was Danzig, you know, Podzan and Poland, he did it under the pretense that 95% of the population in that city were of German descent and they were. You know what I mean? Although the crossing that line really was the Cassus Beli. Like that was the instigation for World War II. And now Putin is using the same justification. And I thought, whoa, I did not want to hear him say that. I wanted to hear him say, hey, you know, we have security concerns.

We don't want NATO on our border, blah, blah, blah. And here's why. And because of Crimea, it's our only warm water base. We would be defenseless against any sort of a water invasion, blah, blah, blah. And all those points would make sense. But he didn't talk about that at all. He just went on a rant about, you know, how since the 1,200s, you know, Kiev and Roos was the foundation of Russian culture.

And that's like hardcore dictator speak. And I don't know if that's what he was always thinking or if that's the position he's now taking because he's just been so pissed off, whatever it doesn't matter. That scared me because that made me understand that this war is not going to end in the year. That was it.

And it obviously hasn't. It still continues. So that interview scared me a little bit, right? I appreciate you coming on. You got an interesting, I don't know, life, you know, an interesting story from selling encyclopedias to now suits with, you know, the Jordan Peterson's of the world, but, you know, Ozzie Osbourne and others. And appreciate you hopped on and take me up on this, you know, you could easily said no.

And I appreciate you saying yes after a few different times of slowly twisting your arm in the polite way.