Shaun Newman Podcast - #981 - Robert Oswell

Episode Date: January 12, 2026

Robert Oswell is a Canadian-born entrepreneur and innovator in the marine and watersports industry. Growing up on a farm in Saskatchewan, he developed a strong work ethic and passion for wakeboarding and boating. At age 19, he invented a shock-absorbing wakeboard pylon to improve safety and comfort for riders. In 1998, he founded Roswell (later expanded into Roswell Marine and Roswell Global) from his garage, starting with this patented product and growing it into a multinational company known for pioneering industry-changing innovations. These include the first universal watersports tower, strapless board racks, integrated tower speakers, telescoping helm stations, and advanced marine audio systems. Under his leadership as Founder, CEO, and Chairman, Roswell has introduced dozens of products annually, won multiple innovation awards (such as IBEX and NMMA honors), and achieved significant sales milestones. Oswell has also served as President of the Water Sports Industry Association (WSIA) board and was recognized in Edify Edmonton's Top 40 Under 40 in 2016 for his contributions. Tickets to Cornerstone Forum 26’: https://www.showpass.com/cornerstone26/Tickets to the Mashspiel:https://www.showpass.com/mashspiel/Silver Gold Bull Links:Website: https://silvergoldbull.ca/Email: [e-mail] Grahame: [phone]Bow Valley Credit UnionBitcoin: www.bowvalleycu.com/en/personal/investing-wealth/bitcoin-gatewayEmail: [e-mail] Prophet River Links:Website: store.prophetriver.com/Email: [e-mail] the code “SNP” on all ordersGet your voice heard: Text Shaun 587-217-8500

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All right, that's what I got for you today. Happy Monday. Let's get on to that tale of the tape. Today's guest is a Canadian-born entrepreneur and innovator in the marine and water sports industry. He founded Roswell Marine and Roswell Global. I'm talking about Robert Oswald. So buckle up. Here we go.

Welcome to the Sean Newman podcast. Today I'm joined by Robert Oswald. Sir, thanks for hopping back in studio. Sean, it's great to be here again. Well, I was, you know, and I do this every time, folks, and I'm looking down at my phone and I hate doing that, but I want to make sure I get the, the, the episode right of when you were on the podcast last, because you were asking me about, like, it's been a while. And I'm like, yeah, it has been a while.

It feels like it's been a little while, a couple years anyway. Episode 285. You're going to be episode 981. Congratulations. Almost hitting a thousand. July 4th, 2022. If you're, if you're, wow. If you're wondering, right?

So that's almost four years. Holy men. Yeah. goes fast, doesn't it? It does. It's incredible. Yeah, it does.

Well, time is a funny thing, right? You know, I'm mentoring. I think Jericho was just in here. And he does all the editing of the video for the Cornerstone Forum. And, you know, he does, as you saw, you know, he's doing a little behind the scenes as we close in on the 1,000th episode. Right. And, you know, he was asking me on, before you got here, he's like, yeah, how many years you've been doing this? I'm like, I've been doing it.

Well, wait a second. You know, you've got to start thinking about it because I don't really like looking back. I like looking forward and moving ahead and trying to. Is it five years then? Seven years. Seven? I think it's my, I think I've completed seven years of podcast in February of 2026. It's incredible.

And a thousand is a milestone. A thousand is a milestone. Right? Thousand games, a thousand podcasts, a thousand goals. Milestones. Yeah. Well, nobody's got a thousand goals. We'll see.

We'll see where Ovechkin finishes up. Beer League counts. I mean, I think you keep counting right to the end. You still play hockey at all? You know, it's been a couple years now since I was able to strap on the skates. Things got so crazy with work on the business side. I had to hang them up for a year or two. But I'm hoping to get back on them as soon as possible.

I still love it. There's nothing like being on the ice with everybody and, you know, going for that next goal. You know, for the audience that hasn't been here that long, you know, I should probably let you kind of rehash. You know, I don't, once you've been on the podcast ones, I don't really like going back over the entire life story. But, you know, we don't need the origin story. No, but at the same time, like today we took a drive out back to the homeland.

And, you know, I hope it brought back some memories for you. Certainly, I know you've been there since, you know, not that long ago. But regardless, you know, going out to the new studio. And normally, folks, we would be in there. But it's getting its final touches here in January. where I'm hoping to have it completely done so that the next time, hopefully not four years from now, when you come back, we can sit in there.

But certainly, you know, one of the stories coming out of our area that I've always been like, man, that's so cool, has been your story, right? A guy, a small town kid, goes into the marine world and builds things for, you know, watercraft, and you can go as long or short as you want. But, you know, you come from the prairies, right? Yep, right in our backyard here.

Alberta, Saskatchewan, the border city, grew up on a farm 30 miles outside of Lloydminster. What a privilege that area is and congrats on the new studio out there. We'll talk about that a little more later. But it's really hard to believe that the origin story for me started here and I feel like it was a privilege growing up on a farm in this area. The, you know, learning how to build things and touch things and work with your hands and, you know, play hockey in the area.

have lifelong friends, just an incredible journey. And then to think about now, I mean, the Roswell Marine started 27 years ago in a garage here in Lloydminster, design technology for the marine industry and patented it, the first extended pylon, then the first universal tower to fit all boats for wakeboarding water ski boats, then the first swiveling board racks for those boats. And then it was picked up by Nautique boats in Florida, Mumba Super. boats in Tennessee, cobalt in Kansas, Centurion in California. My products and patents were picked up, you know, by a lot of U.S. boat builders. And we've been living a

dream ever since, really, started manufacturing here in Lloyd and then Edmonton and then opened an office in Tennessee and Florida. And 26 years later, you know, we're shortening the story. There's a lot of, there's a lot of incredible ups and downs, I bet. Well, and actually, you can go back to the first episode and hear a lot about that. Yeah, there's a lot of that journey, the origin story in that first episode we talked about. And it just feel like it's still a privilege to be here. Does it feel like you've been doing it 26 years? No. I mean, it doesn't. And every day it's been living a dream and trying to grow it a little more and be better at building new products and innovating.

We're still innovating. We're still patenting products. We're still bringing out award-winning products. since we're since the podcast four years ago. I think we've won a few more innovation awards. You know, the plant, the plant in Florida has about 170 employees down there and automation and in-house manufacturing. There's been a, you know, we've done a lot of work to bring manufacturing back to Canada, bring manufacturing back to the U.S. from overseas, you know, in the last 10 years. That's been a huge push.

So there's a, there's a lot in that story, but originating here in the area, You know, it brings back a lot of memories and driving out towards the farm and seeing where you put in the new studio, it really brings back great memories. Yeah, well, I, you know, like, I don't know how much we can get into some of the new tech that's coming out that you guys have been working on, you know, but like one of the things, you know, to just allow, I guess, to talk about the new studio for a second and then hopefully bridge that over to what you're building is because I, you know, I, you know, I. think as we were talking today I'm like you know like you have an idea you think you have a timeline and then the timeline that you had just gets absolutely swatted and you're like is this ever going to happen you know is it ever going to be at a place where I get to actually do what I think is in my mind because you're asking who designed it I was like I wrote it on a on a napkin or a piece of paper and then people are like what about this I'm like no we got to change that

and we got to move that over there and and I'd never done anything. anything like that. But one of the guys I thought about was yourself because I remember you talking about, you know, designing things out and not, you know, not spending a million dollars to make a design. Actually, just coming out of your head. And for me, a surreal experience. If I'm being, you know, completely honest. I'm a little bit sad. We're in here today. Not that this isn't a good spot. But like, actually getting to sit in the chairs and look around and be like, I can't believe it actually is here. Right. From your head. into reality.

Into reality. And with your new innovation coming out on audio. Right. I assume one, you could talk to the time we took to do it. Yeah. And the pain that's involved in that, all good pain, I think. But maybe you can talk to that once again. But I don't know.

Like from thinking about it and trying to get it out the concept and then interacting with people who are probably smarter than you to actually make that dream come reality. Yeah, I mean, actually, let's go back to your studio. I mean, I love being right here, right now in this moment because we're part of your origin story. I mean, this is your first major studio where the majority of your thousand episodes have been put together.

So it's really cool to be here. And then to know we're going to come back and, you know, go step right into your brain and what you're bringing to reality in the new studio, which by the way, for anybody listening to this, it is beyond any expectations. I could have had five stars, you know, incredible what you're bringing, you know, bring into life out there. And I can appreciate that. I love that. You know, I think with Roswell, you know, since the beginning, having a vision is one piece of it and then having the uncompromising willingness to drive towards that vision and execute against it and make it a reality.

that's the difference between normal, you know, everyday people and then people that bring a dream to reality, right? So there's a big difference there. And you're doing that with the new studio. It's amazing to see. You know, when we think about the new audio, we're talking about, I think, you know, we try and set a goal, you know, in this case, you know, my goal macro vision is to create the best sound quality ever created. in the marine industry and to push the boundaries and to not take what already exists and redevelop it. Let's reimagine what it can be.

And sometimes that takes time and pain. We were talking about this earlier. It was like, you know, giving the team this uncompromising goal and not settling along the way can come with a lot of heartache. And I was mentioning earlier that I think smarter people probably would have compromised and quit long before me. But, you know, good and bad, we will drive that vision right to the point of pure innovation and then have what we set out to achieve at the end. And I think that's the difference between other companies and what we're trying to do. You think, well, not that you think, but along the way, you could have just been like, all right, this is good enough.

man, yeah, there's those opportunities all along the way, you know, and in my mind, my mind never walks through that door, you know, but you have people on the team that get project fatigue, and that can be just development time, and it can be money, it can be monetary, like we're spending too much, we're beyond budgets on this. And, you know, there's a lot of the, if you look back on innovation, whether it's aviation, you know, building the first airplane or, or any technology, these companies will hit these walls. And there's a lot that will either compromise and hit the easy button and go, oh, let's just release it.

If you've ever been in a vehicle and your software in the vehicle cuts out or glitches or, you know, it doesn't work as properly like it's supposed to, that is them compromising before the release date and go, it's more important to release it on time and start making money than it is to get it right. And when companies start driving decisions based on, only the monetary or the timeline, they start compromising quality and innovation. And that happens a lot. I mean, you see it every day whether you know it or not.

And we definitely along the way, you know, like any company could have done that. But with this new audio platform we're releasing here soon, we refuse to do that. So it's exciting. Why audio? I mean, you know, like for the people who don't know you, and I truckle about Because, you know, we've been talking on an off-down. Some farm guy, you know, hockey kid. Yeah, riding around in the tractor, you know, like, you know, I just, it's interesting

to me because, you know, like, part of the story is you, them getting, I don't know, it's a B footage or whatever of you playing a piano. And I'm like, why is that important? My brain goes, why is that so important? But obviously this is important because they're, you know, they got a team coming to film you, play the piano and probably a couple other instruments that I don't know about. And I'm like, A, I didn't know, you know, when I think back to when we first started talking, I don't know if we talked about music. No, it's not stuff I talk about that often.

Yeah, why audio? So as a kid, I mean, my whole life, I think music and sound resonates with different people differently. And some people just feel connected to music and vibration. And one of the things I love about music and always have is that music can pick you up when you're down. It can bring people together. You can create memories and have an experience with music being a part of it and it'll click that memory 30 years later. Music really is a, you know, this universal language, right? And it's vibrations and beats and notes really, right? Music is about making notes and putting together your own way. So yeah, I know you were surprised.

our marketing director was talking to us earlier today and they're flying up a videographer and team from Florida to film next week in a studio. Inmitz, I'll be playing the piano and guitar and some different instruments. This is just something that I do and have done for a while. You know, and I just pick up the guitar and I like to just play.

I like the way the notes resonate. I like the vibrations. So I just, you know, I just pick the guitar up and just play. If you get enough drinks in me, I might even start singing and, you know, make some songs up. I don't play cover songs. I just love the way the notes putting them together in my own way. The piano is a new one. Took a few lessons as a kid and hadn't played in, you know, 40 years probably.

But I had a dream about three or four years ago of me playing a young, just on the piano. Like an actual dream or just? An actual dream. You had an actual dream. Yeah, yeah, not like a daydream. I actually woke up and not only had a dream I was playing the piano, but I had a feeling inside that I had to play the piano. And, you know, so I took the steps and went to some different music stores

and just started sitting down at pianos. I didn't remember how to play the piano. And I just started playing multiple pianos until the instrument, you know, kind of speaks to you. And I found a piano and I bought it and I just sit down and start playing it. And I never expected my guys to want to film this or, you know, it's just something I do for myself and because I'll walk by and I just want to sit down and I have to, you know, I just love to play because I love the purity of the notes and how I put them together and everybody does

it differently. I just like to sit and play. So my guys have heard this now and then, you know, you catch me playing a piano and there was, there was you know in duceldorf germany i played in an hotel with a bunch of people and different times and places people have seen me played and they they wanted to be part of the the music release because i think in their mind when they're trying to capture this release of our new audio they're connecting you know when i won't compromise on the signal quality and the sound experience in the boat and what we're trying to accomplish i won't compromise because i love the purity of the notes and it comes

back to just having a pure love of music. And I think they think it's, you know, different for how to have a CEO that cares like in that way. But, yeah, so they're sending a crew up. We're going to, we're going to get into it next week. Yeah, it's, you know, you mentioned a CEO who cares that much. Part of my brain goes, you think all CEOs care that much. And then you also have the part that goes, you know that CEOs don't care that much.

so much of industry is driven by profit. Like we need to make money tomorrow and we need to show our shareholders that we're, you know, if we made a million last year, we're making two million the next year and then four and then it's just got to go up and up and up and up. Right. Yeah,

I think it's common for CEOs, really their management style and what they care about is going to be a reflection of their own personality. And I have always, like Roswell started with product based innovation. and wanting to build the best quality products, you know, for the marine industry. I see products in my head, you know, see product ideas and have been fortunate enough to build a team now that they see product innovation and we care about the product and the quality.

And then I've had to learn and prioritize all the other important things that other CEOs maybe are only focused on. But it depends on their passion. Like everybody's built differently. Some CEOs will have an accounting back. background, you know, they'd be more focused on just the numbers. They may not connect with the product development like, like I do. So to have someone, if you think about CEOs like Elon, right, Elon Musk or Steve Jobs, these are guys that are connected both with the product, with the vision, and with the execution, you know, so they're, they're focused on all those pieces and then putting

all the people around them to take care of the numbers. And, I mean, it's all important to me. I, I want to build shareholder value for everybody that's been a part of my journey. But I also want to bring the best quality products to the world that will make people happy and push innovation. I want to do things that we're excited about. And we really, I mean, that's really what's built Roswell Marine into what it is today. And it's actually, when you step back, it's, it's amazing to see how many products we've brought to market and that they're all over the world. And it's been just an incredible journey. So I don't want to compromise on that.

It's just who we are in our DNA. You were mentioning or I forget how we were talking about this earlier, but, um, you know, staring at the greats and seeing what they've done. Right. And then taking what they've done and obviously not. Yeah. Recreating it, but making it your own essentially. Build your playbook.

Right. Building your playbook. Who are some of the greats you've stared at that, that have really impacted how you approach redoing audio essentially? Well, redoing audio is really probably a byproduct of just who we are, who I am, wanting to achieve a better, you know, a better uncompromising sound quality. I haven't, you know, I haven't seen other audio companies for say, but there's great, when you think about high fidelity audio audio, I think about Focal, who did a great job. They're out of France. incredible uncompromising sound,

mostly in the home audio industry and some car audio. But I mean, when we build our playbooks, I think about inspiring athletes. You know, I think about incredible business leaders. Well, I was going to, like one of the guys, you know, you saw the studio. Yeah.

And it doesn't come from another podcaster, although I've looked at other podcasters and how they built their studios. Right. It came from Brett Kessel, full stop. Like he sat in this room and I watched him on stage do his country music show, right, or his concert. I was just like, look at the attention, the detail in this. This is, this is wonderful, right?

Like, I'm not a- It moved you. It touched you emotionally and that you remembered that. Well, and I couldn't stop staring at it. I was sitting there. And, Brett, if you ever do listen to us, I think you're a wonderful country musician. I just don't think you're Garth Brooks. Now, it doesn't mean that you can never get there.

It just means, you know, Like, do you have the, how many number one hits does Garth Brooks have? It's ridiculous. Too many to count. Right. But his stage presence to this day, I don't know if I've seen another musician habit. Like, it was, I just couldn't, I was just, I just sat there. It's like, one of those surreal experience you have where you're sitting there and like, look what he's doing.

That is, huh. And I could just see it. He was playing a song, 500 people come up. It could have been more, it could have been less. And then he starts to go to the next song. and 200 of them start to walk away, and he looks around his band, and they switch songs almost immediately.

And the 200 people picked their head up, and they all come back. And he played this little dance of people trying to keep as many people up at stage, having a great time in that atmosphere, assuming he loves playing with that right in front of him. And yet he recognized it. He could see when people were getting up.

I think of a good DJ. If you have a good DJ, he can recognize... Adjust the playbook. And see, and keep the people on the dance for it, Because what do you want? You want people dancing and having a good time. Right. And Brett Kissel was the first musician I've ever seen do that in real time.

And I just sat there and I'm like, this is, this is something. Like this is like, look at this. This is unbelievable. Yeah. I've taken that to. You're watching magic in action. In action. And I've taken that to the new studio.

I've taken that to the Cornerstone Forum, my annual event. I've taken that thought process of watching him and being like, I want that. I want people to recognize that I can. pull this off, not in music, but in people talking and interacting with one another. I think of it as music. I think of it as different. Right. Magic.

Yes. And allowing people to have that experience when now, once again, it's not music, but it is people talking. And there is cadences and there is rhythms to that. Yeah. And people are sharing their energy and their experiences. And I think, you know, when you're defining your playbook, anybody out there, everybody's got goals and everybody you know everybody's setting their goals and listening and looking for

inspiration right you when you see those magical moments or what someone else is doing or experiencing and it moves you emotionally you're you're getting a little piece of magic and developing your own playbook along the way so it's powerful sharing this type of thing right and you're creating that with the new studio i mean you're taking it to the next level seeing it today was really incredible, like to see what's going on in your brain and the tension to detail you have in there. And it really, it moved me emotionally. And I don't know anything about studios. Right. I'm, you know, I'm a product guy and a sound guy. But I can appreciate quality. And I can appreciate passion. When someone's passionate and driven, um, I have a lot of respect for that. So yeah,

I'm really excited to see that up and running. Well, I appreciate that because, you know, you, uh, you build something and you know now I'm kind of curious when people come in like what do they they actually think you know some people will tell you right immediately some are uh cool because they show it visibly they're just like right and others they're a little more stoic they're just like this is something you can tell they're chewing on it uh you know but they don't they don't immediately go wow this is this is really cool you know yeah it may not connect in every way with everybody but um yeah i think that's what you're doing is making an emotional connection with people so It's an amazing thing.

Now, going back to, you know, audio on a boat. Okay. The only thing, you know, as we were talking about, I, I, it's funny. As you started talking about like the wind, the motor, all those things, then I'm drawn back to being on a boat. And I'm like, yeah, it's funny because, you know, if you're out on the wakeboard, you know, and you're sitting there, you can hear the music. But then you get on and it's, it's almost muffled.

Muffled. Right. Yeah. And you're like, I just want to listen to the song. Can we park, can we park this boat for a bit so I can just listen to music? because I also really enjoy music, right? And I like how Jericho is asking, what's your favorite song?

I'm like, man, I just listen to a lot of music, a lot of different things. I can be in different moods. So many. And it's funny because I think of the playlist I have growing, and it's almost wild to see the genre switch from one song to the next. But at times, I just like the music in the background.

Like it's like the rhythm or the beat or the instruments. There's just so much to enjoy. So I go, was there a moment where you're riding around a boat and you're just like, this freaking sucks? I want this to be better. There's been a lot of those moments. Yeah, early on, really what was happening in the marine industry until even recently, you know, five, ten years ago is car audio products were making their way into marine. So the quality of the speakers, they were built for automotive. of. And when you're in a boat, you're really in the worst environment. You're going, you know,

20, 30, 60 kilometers an hour, 100 kilometers an hour on the water. You've got noise. It's like riding on the hood of a car. So you have wind noise. Well, in my engine noise. I think of a motorbike. Right, right. To me. And you have the helmet on the motorbike. But I mean, you have, you have no filter for all that wind and environment, right, and rain and all these things going on. to disrupt the sound quality. And then in most boats, if you think about it, it's not an enclosure like a car. A car is a speaker enclosure. So you need very little power and very low quality speakers to produce a fairly reasonable sound.

And in a boat, you need a lot of power to rise above all that extra noise. And then it has to be in the harsh environment with vibration and getting beat up. Is it, you know, it's not smooth roads. It's four to five foot chop. or if you're offshore, you're six, seven foot seas. You're just beating everything up. You're pounding the PCBA board. You're pounding the amplifiers.

You're beating the speakers up with UV. Everything has to be rethought through from the materials to the chassis, to the construction, to the vibration. And then, of course, the sound quality to maximize power. And then what a lot of companies started doing is they just started putting more power to these crappy speakers. and those were the moments where I was like, this is just brutal.

Distortion. What do you do when you can't hear something? Oh, I just start shaking. Yeah, that's what people start doing. Yeah, turn it up. Let's just turn it up. Just turn it up. And then it's like, you get off the boat.

You're like, I just need a quiet spot now. So, and then eight out of ten people, you know what they do in their personal boat? Is it they can't, it sounds good crap. So they get in there and they're like, you know what, I'll just adjust the amplifier up. I'll just adjust the gains. I'll just crank all the gain. get the most power of this little tiny amplifier again and then you just have distortion and you know

unfortunately most people like if you if you never had a really really good meal in your life like you would always ate at mediocre restaurants your entire life buffets and like you never had a five-star meal prepared by a full chef who was passionate about it you would never know the difference so the majority of people out there listening to these distorted, you know, mediocre sound experience and, you know, that's just part of their life. So we're hoping to change that one boat at time. Yeah, coming from the farm, I'm like, I know

a lot of five-star chefs who live out on the farm and you get great meals. Right. But when you're talking about like eating crap food, my immediate thought goes to fast food. You're eating, you know, not a crap on subway or or E&W or anything. It is what it is. It is what it is. It's mass food for mass consumption. And so when you're looking at audio, you're drawing a comparison.

If you've driven around in a boat, you know, and they slapped in car speakers and didn't take into effect all the things that are going on around the environment. Right. You're sitting there going, this needs to be rethought. This needs to be. This could be better. And that really was the start of the journey is it could be better. And then you realize it's a long journey to make. something better or reinvent something or you know to do to do it properly none nothing happens

overnight so but that commitment to make it better and um we're actually i think it's kind of a crazy fact we figured this out the other day when they're putting the marketing materials together for this new audio launch um next month but we actually are the first marine audio company born from within the marine industry so if you think about that rosswell Marine is the very first marine audio company born from within Marine, born in the environment, born on the water. And I think that matters because we're not, you know, a corporate entity selling thousands or, you know, millions of automotive speakers that goes, hey, that industry over there looks pretty good. Let's just, let's just slap some branding on some products and

try and take some of it. I don't know the numbers, but it's a billion dollar market. Why don't we just get in there with our speakers and we'll pull out some of that well. Our brand alone will sell, you know, like that happens all the time as these guys are looking to expand markets and they're all, you know, huge public companies looking to expand into a new market, but the product development behind them was not born from the marine industry. So, and I've been living this industry basically my whole life. I feel like I can feel politics starting to come into my brain because I'm like, you know, what do politicians do? They go in.

try and solve problems and one of the the big knocks that people have is why aren't they talking to the people who are not only in those industries but know the problems really well and have probably really simple easy solutions to provide it's kind of it just feels like it's it's a almost carbon copy of of what you're talking about yeah i think there's a lot of you can draw a lot of similarities yeah similarities thank you yeah no i'd agree with that sitting in florida yeah no before i bring this up with the audio, specifically what you're unveiling in about a month's time. Right.

How to the simple man, what is changing? Like, what have you done that is going to change? If you were to say, well, you know, it's going to be these couple of things and this is what you're going to notice. Yeah. So, and I didn't even realize this being within the industry, no one has ever basically redesigned the entire platform of, marine audio and create a full digital solution. And what I mean by that is bringing in a digital signal from your phone, your source unit into the boat, and then right through the full sound experience to the amplifier and then amplifying that signal out to the speakers. What I mean by a full

digital experience, and this is what we've been working on for several years to bring to reality. It's a much more difficult project than I expected. But the change is if you think about all the existing stuff out there you'll be able to understand this everything existing out there till now has had an analog step up or step down inside of the ecosystem so you come into the boat in the head unit you hit rca cables everybody understands i think what an rca cable is if you had a car when you were 16 you put a stereo in it you went from the head unit to your to your amplifier with rca cables that's analog signal and as soon as you step to that analog signal and then you step to that analog signal and And then even if you go to a DSP, like a digital sound processing unit inside of an amplifier, that was the next like bolt on piece that people put in and called, oh, we have a full digital platform.

Well, if you're still using RCA cables, you don't. And what, you know, what the significance is of our new platform is, it's a full digital experience. There's no RCA cables. You don't pick up the RF frequencies or the dirty sound inside the boat created from RF or RF or RF or RGB. be lighting, right, puts off like a frequency and you hear like a humming in the system. This system doesn't pick up any of that dirty sound or dirty signal and amplified in a sound. So I think that's significant. The next big thing in the platform, there's quite a few firsts is we're using GAN technology,

which is gallium nitrate versus MossFet technology, which is like, it's like having the, yeah, MCA looking at me like, what the? It gets a little technical. We're using gallium something, something. Or like, what? So picture, you haven't bought a new laptop for four years and you buy that new laptop with the new processing chip in it. And you're just shocked at now how fast it processes everything you're asking it to do.

It's just immediate. Whereas before you're waiting for that little dial to spin. Well, the thing that comes up living on the farm is when you had dial up internet. Right. And now you think of it, like I just think of the, there you go. I just think of the internet. know like remember right speaking music what was it Kaiser Kaiser curs what was the what was the one where you could rip music on your computer oh um oh what was that oh man right uh

uh somebody screamed Napster napster thank you Napster thank you somebody was screaming at the radio right now you morads napster remember I don't I'm not even old enough to know what Napster was no I'm kidding I was using it I was fantastic I was just like It was like, it was like, oh. Yeah, right. But. And musicians are like, I'll never get paid again. Correct.

It's like, shut this guy down. Right. But it changed the entire industry. It basically was a leap. And, you know, that is basically what we're trying to do is take that leap and get rid of the analog and create something more efficient. It's more energy efficient. It runs cooler. And most importantly to me, it's a pure.

It's a pure sound signal and it's a pure note, right? Well, I have two, like, I guess I go back to the farm because I remember using Napster and, like, the dial of, like, it's going to take forever to upload, you know, and the old dial up internet. I'm sure I'm bringing back some memories for some folks because that was, right, painful. It was painful. That's the exact word. It was painful. He's just like, man. And then, you know, you jump, I don't know, to me, light years ahead with the, you're, you.

the internet we have here now. It's incredible. And yet you can get even better than what I have. And, you know, and you're just going up and up and up. And so when you talk about audio, that's one idea that comes to my head. If I come to a podcasting sense, I remember the first mic I ever used. And the arms I used. They were like a little tin metal arm was like 20 bucks.

I was on a budget. I had this all or I can't even remember what it was now. That's funny. But it was just a mic. And it didn't sound great. Yeah. And it. It picked up everything.

Right. Right. Like, I mean, it was just, I go back and listen to them. You started thinking about what, you know, maybe, maybe when you pay more and they've got all this extra technology in there to filter the sound and to, you know, pull the real sound bites out of it and, and, you know, block out, cancel out all these additional noises and filter them. Hmm, what am I paying for? Right. Like, there really is a difference.

Like, you know. Especially when you appreciate sound. And I would say most of our brains. somewhere in the back processing. It's like, this sound doesn't sound like great, but life will go on and it's not the end of the world. Usually it's a case where they've never, they don't know the difference, right?

Like you don't, you just don't know what you don't know, right? So whether it's a food, you know, it's a concert, you know, it's anything, you know, you have to experience it to really appreciate it. But then once you do, it'd be pretty tough to go backwards, right? Well, you recognize it all the time. Like, why are they doing that? And folks of this show, I have made many mistakes

and continue to make mistakes along the journey. You know, like I watch Joe Rogan and then go, why does he have everybody in studio? Like, I think in his 2000-plus episodes, 99.something percent have always been in person. There are a few exceptions. I was just talking about this the other day. When he interviewed Snowden from Russia,

that was what he did virtually. And you're like, well, fair enough. It's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's. But like, why is that? Well, one, the sound when you're in person using the top end mics, right? The top end, everything is just way better. The cameras, everything. He's elevating the experience.

And, and then he has more emotional connections. Well, then being in person, you can read all the manorisms, everything. It's just right there. It's just, there's a transfer of energy. It's all there. A screen. Right. It's better than just a phone call, I would argue.

But at the same time, how much better? And when you've experienced this, it's like, yeah. And when I look at the greats, what do they do? Everything's in person. Absolutely. Yeah, nothing can really beat, again, even today, with all the technology we have, nothing beats the emotional connection and the amount of communication that's happening in person. You know, so it really is taking things to the next level, for sure.

as a Saskatchewan boy living in Florida you see all the craziness happening here in Canada I am kind of curious your thoughts you know like as we sit here Alberta is working on I shouldn't say Alberta there's a group within Alberta right that's got its petition going and they got 120 days to I think it's 177000 signatures that got to be made sure that that you know but they're they're pushing for a referendum question on whether they should stay in Canada or not I'm kind of curious. You know, you're sitting in Florida. I don't know how much you pay attention to Canada,

Canadian politics, anything. Right. You're sitting down in arguably one of the freest spots on the planet in one of the most beautiful spots on the planet. What are your thoughts on Albertans going, we're so tired of this. We're getting out. You know, I'm not surprised looking at it and hearing about that.

I mean, I actually did not know that they were trying to get the signatures for that, but this, it doesn't surprise me at face value. I think there's been decades in the making of this imbalance between eastern Canada and western Canada. And, you know, on the federal side with them having more voting power, right? You know, they're basically have that control over the agenda out east. And it doesn't always align with the West. So it doesn't surprise me. I think there's a lot of misalignment between the East and West in immigration policies, business policies, energy.

I watch all these different things that are affecting the West. And really there's so many natural resources when I look at Canada as a whole, we should be one of the most powerful booming economies in the world. And if you were to make a list of everything you think, you know, is not being done correctly and how to fix it, you'd be a long time filling up a whiteboard. And, you know, I'm thankful there's people doing it. You know, all my roots are here in Canada. We're still connected and here.

and have an office here just outside of Ebenton. And, you know, you want the best for your country and your family. And it's really hard to watch, you know, sitting in Florida, I feel really thankful that I landed in Florida. It's a very pro-business economy, right? Florida, we have a lot of talent, a lot of people coming in that want to work. There's a culture where we can find people to show up to work. And I'm in the space coast, so we have a lot of excitement.

going on with aerospace and defense and manufacturing and marine so we're really in a pocket where there's a lot going on and i see you know when i'm in canada visiting and i talk to different people in business and it's it's just not booming up here like it should right so i'm not surprised to hear you know because the the disconnect between the east and the west has been significant and And I think there needs to be some big steps to try and rebalance it, you know, and start solving some of those problems for the next generation. Talking about being in Florida and in, you know, you've rattled off a few there, like the space area, the marine area, defense, you know, you, I just think of, I assume, there's

just a lot of like creative, brilliant ideas going out there. Is there anything in the last little bit that has made your head scratch? you're like, wow, that's something to look at. You know, like you mentioned Elon Musk earlier, you know, like his SpaceX and some of the technologies got with the rockets flying up and then, you know, coming back and landing and, you know, just like, yeah, that's wild.

But like, I don't know. Is there something else that's going on out there? Because you're, to me, you strike me as a guy who's not just staring at audio only. You're probably looking around going like, look at that. And to be in that area, there, it seems like, there's a boom in creative thinking and trying to think outside the box to create more things

that people could use and make life better. And I don't know if there's anything out there that you're like, you've got to pay attention to this. Yeah. And I mean, we're always looking around us and trying to be aware of the technologies that other industries are using. And I don't know, like, I mean, everything SpaceX is doing out there is really pushing the envelope on what's possible.

You know, they're doing rocket launches almost on a weekly basis now. And if you think about Starlink, right, activating the world with the internet technology and what he's accomplished there, there's a lot of crazy things. But I think the big thing coming for everybody that we're taking notice of and seeing the applications now start to hit the business uses, the AI stuff, right? You know, we're in tune with automation, trying to maximize automation and production, if it's, to bring back production to North America, either Canada, US. And through that, we now can machine parts in the U.S. and Florida at less cost than we can Asia. Right. If you think about that, and that's without any tariff impact, right, which is a huge part of our lives right now in North America.

We have all this tariff impact and geopolitical tension happening. But if you take that out of it, we've been able to accomplish automation and robotics and, and, you know, really step up our game in North America where we can machine parts at less costs than you can overseas. And that's a massive accomplishment that I think we have to thank the entire, you know, aerospace, defense, all these industries that are pushing these technologies forward. And then, I mean, I think obviously if you haven't embraced AI as part of your business and figured out what is the business case and how do you, you know, how do you start levering that into a a normal everyday business because the majority of businesses fueling the economy in Canada and the

US are small businesses, right? So how do you start levering that and getting more efficiencies? The people that learn how to do that, you can't put the genie back in the bottle. And trust me, I have all the same fears for job displacement. We could talk about that. But AI is out there. And if anything is rolling over in different areas and sectors, it's going to be the cases to lever the AI in your business and and start figuring out how to be on the forefront of that because the business businesses that don't could be left behind, right? Even for a podcaster, levering it on the marketing side and promoting and, you know, how, how it affects any business, right?

So that would be the biggest thing I'm watching in the U.S. AI is a wild one, isn't it? It's insane. Yep. Like, I, you know, It's here. Yeah, like, you can fight it all you want. Yeah.

And I have lots of fears about, you know. Genies out of the bottom. I watch Terminator. I'm like, you know, I don't want to go. I interviewed a lady. Try and wrap your head around this from. Yeah. Okay.

Interviewed a lady from England. And I know the audience had, what did she just say? They're creating an artificial brain. Okay. To use. Nothing surprises me anymore, but. To use electrons. I believe it was what?

it was because what's going to happen with AI is what she was talking about is AI is energy intense it takes a lot of energy to use AI right so right now the barrier to entry is super cheap and she goes over the next 10 years it's going to climb the cost of using AI is going to be high and so her and their team are building artificial brains because they can lower the energy consumption for AI specifically by a million times so that it becomes it lowers it rate back back down and I don't even it's tough to wrap your head around I don't even know how to get my head around it right I'm like this what I mean we're and I mean we're you know obviously farm kids here

you know I'm I'm a tangible and I love this part about what I do is you know boat parts we build thousands of thousand boat parts and audio and like it's pretty low tech so you know I can't see us being displaced by AI in the in the near term but my understanding is is that AI is basically is a silicon brain. So they're tying masses and masses of these special chips together which are a silicon brain

and by tying them all together and huge, huge amounts of them you're basically creating a silicon brain. So I can't wrap my head around exactly what she is doing to create a brain for a brain, you know what I mean,

to take the energy use down. It's a whole other like... Yeah, well, I don't know. I don't have the processing power but we can ask my, AI assistant and he'll probably explain that to us like before we can snap a finger we'll be like oh that's what she's doing well I chuckle right I'm just some kid from Saskatchard small town I can't remember meanwhile one of the things you know I think that I admire about you well I know I admire about is

is he came from the same place I did yep and went and built something that I'm like how the heck did you even start to begin to like get into that you know but I assume you could look at me and go yeah but moron you know you're the small town same same small town farm kid who took something that was bugging them and is you know do i have 170 employees i think that was the number you threw out earlier i'm like nope definitely not definitely not anywhere near that you know one man band most days shout out to st louis jack show to a couple others twos as well uh because there are you know you slowly start to piece together a little bit of a team it's a journey it's a journey yeah yeah but i laugh about it i'm like no if there's a guy to ask you

I mean, why not you? You've, you've seen things that most would not. Yeah. Well, what do you want to ask me? No. No, I've seen a lot of different things on that journey. Well, if we're sticking on AI, you go like, there is, if you're not using it, you

could get left behind. Yeah, that makes sense. Where do you think AI is going to take us into? Well, it's, it's going to us into, again, you talk about, we, we earlier we talked about audio, right? Which is a very easy thing to us for us to understand and I think communicate. AI is going to take us into a whole other generation of how we operate in our daily routines. And I think, you know, they talk about putting it into humanoid robotics, right? They're talking about building a robot army, which they're doing.

You know, China's doing it. Elon's doing it. Multiple others are. And you're taking that AI, the silicon brain and the. processing power and you're putting into robots that can perform daily tasks, right? Now, a lot of people that's going to scare, including me, you know, I don't want a humanoid robot, but it's going to usher in this whole other world, right, with these self-driving cars and these humanoid robots. And there's a huge amount of thought that needs to be put into

job displacement, but also it's going to usher in an whole other generation of, what does my day to day look like right like you know police officers is that humans in you know in the line of danger or it's just you just going to create this unimaginable you know kind of um world that we've only kind of seen in movies 30 years ago or 20 years ago right like well on the sports eye robot right with will smith i mean it's coming yeah well the the sports side of it they the one sport that i've seen it talked about a lot is umpires and baseball calling balls and strikes right why why even have the error when you could have perfection perfection of a ball and a strike right and you're like oh man just another job part part of me is is uh part of me is a uh is it a traditionalist yeah i think so when i

look at like the beauty of baseball a little human error is beautiful this this idea in sports of trying to get to perfection. What is an offside? What is an actual goal? What are all these? I'm like, what a strange world we've lived into where we got to make sure it just crossed by one millimeter to make perfection. Is that an actual hockey game?

Or have they actually destroyed some of the beauty in it by an offside, by a human called, even if it's missed. It's just an offside. Or not an offside. That's really the world where we're building is, you know, I think I'm in the same camp where I appreciate the imperfections of humans, right? Like I appreciate that we're not perfect and we're going to make mistakes and we're going to learn from them. And, you know, that's what makes us what we are.

So, you know, there's going to be so many of those use cases where, again, we're going to have to watch this balance between these giant corporations, right, which are running the world based on finances and dollars and cents. And again, you see it in manufacturing and automation and these full service factories that are putting in all robots and replacing people. And this job displacement doesn't stop, right? It's at the supermarket. It's at the coffee store, you know, baristas that are robots. I see it all, like it's all over the world.

Janitors going around airports. So we're just really the tip of the iceberg on what this means for people. And, you know, our kids and that next generation should be, you know, they have every right to be worried about what are they going to become when they get older. Now, and so the only, you know, earlier when I said, figuring out how to embrace it in a proactive way, you know, whether you run a business or not. And, you know, that doesn't mean I want a humanoid robot in my house. But understanding it and understanding how to implement it where it makes it.

sense and how do kids utilize it and and lever it so they add value to the world. Otherwise you're gonna, I think you're just afraid they're gonna be left behind, right? Um, now I think the biggest thing that I see with AI, when I think about a business guy, you have to know what to ask it, right? So if you don't have real life experience and fundamentals to give you a platform to build the right prompt to, to drive the right goal. you know if you're not driving towards something utilizing it and I'm and I'm talking about using it for tools inside of a business if you don't have people that are original thinkers and you know experts in their field to prompt and drive it you can have the most powerful sports car in your garage but if you don't know how to drive it around the track what good is it right you know and that's kind of the methodology I have is you know so so I still think there's a place for the next generation and people to kind of continuously keep learning.

I think people are going to be under more pressure to push themselves to keep educating on how to deploy it and utilize it and stay ahead of how to, you can't outthink it, but you can manage it, right, to add value to the world. And I think that would probably be the biggest focus of people, you know, that they need to get their heads wrapped around because if you don't learn that, you're going to end up being left behind.

And the kids is also as a warning, the kids that are using it to pass college in high school and they just put their assignments in AI, pump it out. All kids are passing. No effort. They're at the beach. They're riding a bike. You know, it's crazy. This is happening. Well, at the end of the day, when you ask those kids, you know, a fundamental questions in their, in their field of expertise and they don't have the answers, that's,

proven we've taken that learning curve away from them and they're not able to deliver the type of value that they need to be. So if you don't, again, if you don't know how to prompt AI and be ahead of it, it's going to put more pressure. I think it's going to create a bigger gap, right, between the people that realize that and are really free thinkers that drive economies. And there's never as many of those as you want. And there's going to create a larger gap between them and everybody else. else. So I don't know. What do you think? Where do you think the average person is going to be with it and how does it affect them? Do you think they're going to be able to maintain the same earning power and job creation? Or what do you see? Well, I think if you're a small business owner, me, you go, do you go and spend X amount of dollars to hire somebody to do something that is, you know, not a mundane task? but not overly complicated. Or do you get AI at a fraction of the cost to do it and prompt it.

Once it's prompted, then you can, you know, it's, it's efficiency of time. Right. And cost. And you go on the podcasting side, I see tons and tons of it coming in. And it's still in its early infancy. All of it's in its infancy. Right. Yeah.

Editing. All of it. All of it. Right. And you go, as it gets better. Right. Is it going to displace those people? 100%.

Or does it create more entrepreneurs? Well, but that's another cause and effect. You would hope if people... Maybe it empowers people with a lower skill set to go beyond what they would. And maybe... I'm just spitballing. But if you go back to the kid thing, okay, if they think life is easy, right? Everything's easy.

You've ran a business. What is it, 26 years, correct? Yeah, 26 years. I know you're living the dream and you can't believe it. But would you call it easy? No. It's never easy. You know, every day with 26 years of experience, every day there's a new challenge.

And you need to pull on every one of those mistakes and lessons you learned all along the way to get through it. So there's, it's definitely not easy. I think of if I take myself away from just sitting here and interviewing people and putting on events. So I have now done, it's closing in on 15 events, I think it is now, maybe it's 16. And so like learning the stage, learning how it shows flow, time. They joke with, my guest joke with me. It's become a running joke across any speaker wherever I go now that I'm the time cop. I'm really down to the seconds, right?

Like minutes, seconds. Oh, you're getting it dialed in. Oh, it's important. It's beyond important in my eyes. Right. But that didn't start at the second. start at the start at the start I was just like oh this is fine oh yeah and then and then I started to analyze the crowd analyze myself right analyze what was happening and start to realize wait a second

this really matters and so I go the time effort the the experiences to draw back on as you're pointing out right are really really important critical but like for growth it's critical for personal growth. I mean, the self-evaluation, you want to be the best. I want to be the best. You want to be the best. And that's why you're being critical of learning those lessons and applying that knowledge and then doing the next version of yourself, right? So if you go back to the kids and everything's easy, but they actually don't have any knowledge. They're not thinking. Yeah. You go, what does that create? I don't know. Does it create more entrepreneurs? Well, what I know about being an entrepreneur is it isn't easy. No. And honestly, I was, I was, you know, I go back to the

conversation on time with Jericho it was seven years what do you think of the seven years I'm like I still remember the first day I went full time the first like week I went full time and being annoyed because at like one o'clock in the afternoon I just had nothing to do I was just so irritated and my wife said to me she's like just enjoy it because it doesn't last long doesn't I don't know if it's a month or a year I know you and soon you're going to be wishing you had had the days back where you had the afternoon or where you just had it. And I sit in this morning and he's like, how are you doing?

I'm like, good. I just, I got things to do. And every minute becomes just every minute. Everything. Every minute, yeah. And so you go, will it create more entrepreneurs? Well, it's hard. So if we expect easy, that isn't what being an entrepreneur is.

No. And is it the funnest days of your life? Full stop, yes. But it may give them the tools. So I think maybe it creates a lower barrier to answer. Sure. Um, for someone that wants to, they're passionate about being a graphic designer, super, super passionate, but they're just not as talented as the person across the table that just

was naturally an artist. And maybe it levels them up to chase their passion. Now they're still going to have all the same lessons and mistakes and, and hard times. And you have to, as we all know, you actually can't build a business without personal relationships, right? Do you know any business, big or small, one man operates? or two, three hundred man operations, man, woman, you know, people. People kind.

People, everybody takes a village, but that aren't built on emotional connections, right, and human interaction. All of my customers, it's personal connections. So AI can't do that for you. No, I can't. So I think maybe there's some relief in that, that I can look back and go, no one is really going to, AI is not going to. build a business for you, but it's going to level you up with some tools if you learn it

and embrace it for what you're passionate about. And if you then, people need to focus on communication, relationships, integrity, all those core values, establishing core values that can grow a business and get people to follow because AI is not personal relationships. And I don't care what anybody says, I'm only sitting here because people chose to buy and believe in our products and believe in me, believe in my people, believe in us as a brand and its personal relationships between us and our customers and us. So, A, I can't do that. It'll never be able to do that.

So I think there's some relief in saying that and knowing that maybe that's where the opportunities are for people, you know. True. But the only thing that I think, the thing that comes to mind is like gyms. there's never been more accessible the barrier to entry meaning cost has never been lower and yet what does it take

in order to go to a gym consistently discipline and what do we lack I lack it in parts of my life I'm not here to judge anyone that's hard it's hard it's hard to you know like as much fun as I have sitting in this chair doing exactly

this I just think on the outside I'm like but the discipline to get here if I knew what it was going to take, would you have started? I think so, but I wouldn't have been ready for it. I just, you know, I never are, yeah. It's, it's been, it's taken a lot, right? It's taken a lot.

And that doesn't mean you can't learn discipline, because I certainly did, right? I just, there was something intrinsic about the podcast, Mel, you know, you go back to the first month of it. And in my brain, I'd said every Wednesday, when I used to do one episode a week, you know, you think I'd do five a week now. But when I was doing one, I made the commitment at 3 a.m. Because in my head, 5 a.m. out on the East Coast. To me, it seems unimaginable. I don't know how you could do five a week. It seems like a big, big leap for me.

But again, that's me not. Right. Right. How do you get there? To me, that's just like, oh my God. But there was something intrinsic in the first month that I'm like, I'm not missing. If I miss, then I will always miss. Right.

And so my way, you know, I had issues one episode and I was up till like one in the morning. She's like, just go to bed. It's part of being an entrepreneur. Just go in bed and get up and worry about it. I don't know why it's such a big deal. I'm like, no. This is coming out.

And I've had that mindset since day one. I don't know why, but that just. That's a difference between success and failure. I mean, that's a difference between being here seven years later and not. Trying it as a hobby and then it falling off. There's a lot of truth to saying that every overnight success takes 10 years. Because that is the difference. maker, right? Having that discipline to be up until one in the morning and hold yourself accountable

and drive at home. You know how many all-nighters I've had in my 26? Like all-nighters? And that just keeps going, you know, so I think it's a difference maker. The only thing that I, not that I'm like depressed about that statement, it's like, so those nights aren't going to end any time. You know what? I think, you know, they'll come for you, you know? And I think it obviously, you know, it's about passion. It's about, you know, that list as you get more bandwidth. And, you know, you just keep adding to it. And you want to, you want to do more.

You want to be better. And if you're always trying to grow, your list isn't going to get shorter. I can tell you that. There's actually, people think, oh, you're on easy street. You know, you're just sitting in Florida, you know, on the beach. You know, the truth is, the bigger it gets. And the more exciting it is and it means the more challenges, the more, um, The more sleepless nights you have, you know, wake up still thinking about new product ideas.

It's crazy. And just never, it never ends. And I mean, I wouldn't want it to. Yeah, yeah. And I think that's part of like seeing a dream convert to reality is it's just an incredible experience. But you then, okay, what, what's next? I mean, there's those people that want to push and go to the next level and keep it, keep it going. You know, I use the analogy when we were talking about, you know, a TV from the night.

90s and then seeing a TV of today, which is like, I don't know if you can get a starker example on picture quality and everything else, even sound off a TV compared to, when you're talking about the audio you're putting into the marine world, do you see that where you can take that and put that into a Tesla or a chef or, I don't know, a tractor? You know, you got the farmers out, you know, bombing around in the fields. Do you ever envision that or do you think it's already there or is this something? So there's a huge difference between the type of audio we're building for for Marine. It's just so much overkill for automotive.

And it's so overkill for any type of enclosed environment. I can see an application in outdoor power sports, backyard patios, you know, like open air environments where you want really nice high quality experience. I can see, you know, parlaying. I never have enough time and money to fulfill all my product visions. Like I can see complete product lines, you know, and, you know, that's always part of the journey. But I don't see ourselves an automotive because I think that we're, I think that market is pretty taken care of, you know, with all the big players that have been there forever. And again, it doesn't, I don't want to say it's easy, but it doesn't take the same type of stuff we're building.

and I think our core is in that outdoor experience, you know, I've got some ideas to push the home industry, you know, to another level. We've got some things there that I'd love to do one day. But, yeah, so you can take great sound quality and really apply it to different applications all over the place. It was cool for me, you know, for the audience.

So I got Robin in the studio. And I was, I think I was explaining it or you pointed it out. either or about you know you got a lot of hard services in here sounds gonna be and i was watching your brain i'm like i know i know i know yes one of the thoughts i had with with i was telling you like uh went to moose jaw you know part of the i've had you know it's funny how an idea comes together and you start putting things together and piecing together a puzzle of what you want out of a space and what i wanted was al capone roughly you know i think you got it yeah like but one of the problems of that is the hard services.

Yeah. How are you going to deal with sound? I'm like, yeah, no, I've been given that a lot of thought. In a studio, it is a studio. Yeah. Well, you need it to have that feel. And it's achievable to do both. It just takes a lot more thought process than people would expect, right?

But you've achieved this amazing environment, really, was what you were trying to achieve, right? You've got this incredible environment with all these amazing materials and that the space speaks to you. like it has an emotional connection immediately. Like you've created more than just a studio out there. And you could just see my wheels turn in. And it's because I've designed rooms and buildings and, you know, a lot of different things. And my mall was in tune, you know, with acoustics.

So, you know, I think with the right acoustic treatments and you'll be able to, you'll be able to tighten it all up where you need it. But you're definitely creating a cool experience. It's a huge experience out there. We got some work to do on the acoustic. Yeah, well, I did my first podcast in there and I started talking. I'm like, oh, my. Echo, echo, echo, echo. I'm like, I can hear it. I'm like, I don't know if the audience will be able to hear this, but I can hear it. And I'm like, but you know what? This is, this is just a small step we're going to get there. You know, I think of this. Yeah, it's a journey. The, the first podcast I didn't hear, I was like, oh, that was good. And then, you know, over the course of like six months, I'm like, that really annoys me. And I'm like, I got to change that. So I've changed this place. You've got this one dampen. down you can tell right you've got the acoustic treatments you've got the carp like there's a lot of softening yes um and all of it's important even even your to your pictures to your buildouts everything

captures sound waves and in a studio environment you know you're really trying to limit the um the refraction and those soundways bouncing off the surfaces and coming back on you and giving you that if you told me that uh over seven years ago i would have looked at you, you're like, you're staring Greek. If there's been one thing on this side that I did not realize, not that I'm any expert, but I would say I've got at least a masters in it. Oh, yeah, you have to. It's your living now.

Is sound. It's like my ears, if I grew a superpower. Yeah. From podcast, it's like, man, that really bugs my ears. Yeah, you're going to hear every little detail now. Yeah, which is. It's a curse and a blessing. And a blessing.

Yeah. But you might be able to appreciate incredible sound quality. So when you come see me in Florida. Well, that's what I was saying. Like I'm really, I'm really interested. We'll do the Pepsi challenge even. We'll find a boat without it and when we'll listen to one with it and you'll, you'll enjoy it.

When, uh, if there is specifically boat lovers out there, right? Which I know there are who are listeners. Where, when, how? Can they find this, hear this, see this, all the things. The new R1 audio technology, the full digital experience. Yeah. The, for any of you boat lovers out there. there. Miami boat show,

2026, February, right around Valentine's Day, we're dropping the technology on North America's largest boat show. Very, very excited about it. So the full release will be in Miami and, you know, it's been a lot of work, a lot of passion,

getting it there. So we're excited. It's just another amazing product from the team at Roswell Marine. Cool. Appreciate you doing this hopping in and take it, you know, when I was planning this out in my head, I'm like, He probably doesn't have the time, but I'm like, if I don't go take him to where, because you're a part of the journey. You know, you're one of the first thousand.

Well, I guess now that you're second in the first. Yeah, I love being part of the journey. And you've seen, seen the growth. There's been certain guests who have been in the first basement to hear to the new one. It's amazing. And, uh, you know, like, uh, I don't know where the future goes. I have my ideas and I'm going to work on them. But, uh, you know, to interview you and coming from the same community is always

interesting, right? Because like, yeah, like you get to, you, you know more of the story. Like, that was just wild, right? And then to finally get you in studio years ago now to hear to hopefully one day in Florida where I get to do the Pepsi challenge because I, I, not hopefully, when that happens, I'm really excited to see what you're doing because I'm like, you know, I know. Yeah, I don't get many visitors from, from Lloydminster to Florida, if you can imagine. So you got to come. Uh, uh, well, I appreciate you, you coming. spending a little lecture time today and look forward to the next chat. I appreciate it, Sean, and so excited about the new studio and everything you're doing here,

it's a real privilege to be a part of the journey. So I love catching up.