She's On The Money - How Georgie Stevenson Built Naked Harvest (and a Wellness Empire)

Episode Date: April 22, 2025

She walked away from a corporate law career to chase something that didn’t quite make sense on paper... and ended up co-founding one of Australia's most recognisable wellness brands. Georgie Stevenson wasn’t trying to build a business. She saw a gap in the wellness space, backed herself, and built Naked Harvest (now being rebranded as NU Harvest) into a multi-million dollar company with her brother by her side. No investors, just a product women were craving, and the guts to do things differently. In this Business Diary, Georgie opens up about disrupting a male-dominated industry, growing a physical product brand from scratch, and the mindset it takes to lead through big growth (and bigger pressure). We talk about:💡 Disrupting a male-dominated space with products that put women first💡 Building a business with your sibling (and making it out alive)💡 Leading through imposter syndrome, intuition, and therapy💡 And why the woman who never planned to be a founder… isn’t done yetHit play for biz lessons, big energy, and the kind of founder chat you’ll be thinking about long after your walk ends. Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements. The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs.  Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708,  AFSL - 451289.See omnystudio.com/listener for privacy information.

Hello, my name is Natasha Nabanunga-Bamblett. I'm a proud Yorta Yorta, Kernai, Wolperi and Awadjeri woman. And before we get started on She's on the Money podcast, I would like to acknowledge the traditional custodians of the land of which this podcast is recorded on Awadjeri country, acknowledging the elders, the ancestors and the next generation coming through. As this podcast is about connecting, empowering, knowledge sharing and the storytelling of you to make a difference for today and lasting impact for tomorrow. Let's get into it. She's on the money. She's on the money.

Hello and welcome to She's on the Money, the podcast where we share the secrets to starting, growing and thriving in your own business. I'm your host, surprise, Victoria Devine. And today we are diving into a very special Business Diaries episode with someone who knows exactly what it takes to build a brand that truly connects. She started her journey as a law student and turned it into a multi-million dollar wellness empire while building one of the most engaged communities I've ever seen in this country. She's proof that when you trust your gut, back yourself fully and throw the rule book straight in the bin, you can build a business and a life that feels truly aligned. She's the co-founder of Naked Harvest, a supplement brand that disrupts the male-dominated

wellness space and the voice behind the Rise and Conquer podcast, which has become a go-to for all women chasing big, bold dreams. From quitting her safe law job to launching an app and treating self-development like a business strategy, she does it all while being radically honest about the highs and the lows of it all. That's right. You won't be surprised to hear that today we are joined by the incredible Georgie Stevenson. Welcome to the show, my love. What an intro. I feel so special. We try so hard with fun intros. I'm not reading the bio that you had on your website, girlfriend. No, I was like, I need to take that. You can have this and take it home. It's a Victoria Devine special. I'll put down the bottom. Bye V. Thank you so much

for having me. I'm so excited to be here. I am such a big fan of the potty and yours for a very long time. So I'm excited to have you here. Cause I feel like we were saying this on your podcast earlier. It's like a yin and yang, like, and I just feel like it fits so well. And I see it as such an opportunity in my podcast, obviously to have you on, we could have done a million things, right? Like we could have talked about mindset. We could have talked about strategy or manifestation or literally any of these things, but like, girl, I want to know about your business. Like I want the nitty gritty. Cause you know how many people message me and they're like, I really want to start a business. I want to do this. I want to do that. And they have all these assumptions and

you've thrown all of them in the bin. Girl, let's start with your business story. Let's dive straight in. Tell me you spent six years studying law. You landed a job. You ran away. You left it all behind you like, yeet, see you later. Tell me, how did you go from there to being the owner of a multi-million dollar business? Because that's not just like, oh, I have a little side hustle. Girlfriend, you are killing it. Thank you. Thank you. So really, I, yeah, I was doing corporate law. I got to the end. I finished my law degree. I was like in the court holding that certificate from the judge. I had an offer of really great law firm. I'd worked in family law, paid my dues. I was like at that point and on the side, I was, you know, growing my community on social media.

I was doing YouTube and yeah, I used to follow you. I don't know if I should admit that, but yes, I used to follow you and I, same page. And I had this just moment where I saw the trajectory of what it could look like being a lawyer, being a corporate lawyer, or, you know, being a family lawyer. And I was like, cool that look, it's fine. I could do it. I know I could do it. You're proving it. I just proved it. But I was like, I just have this yearning. I have this calling. I have this little voice inside me saying, what if there was something different? What if there was something think more? What if you loved going to work? What if you like, you know, woke up every single day

and you really felt like you would not only loving your life, but you were like living your passions where other people could feel that. And so that was the little voice. I had no idea. And you couldn't even hear her clearly at that point. Well, it's like she said that, but there was nothing else. And I was like, what's that even mean yeah I'm a bit confused but I had never ever taken time for myself I had never had a gap year out of high school to uni I never went traveling I was always like oh no I've got to check all the things I did the same thing like it was you just have it inside you that no a gap year would be wasted time I can't do that waste of money waste of time like no I've got to go to

uni and get stuff done I've got a life to live here yeah and I've got to do it all very fast Yeah. Cause we've also got something to prove. Yes, absolutely. Of course. And I just had this moment where I was like, look, I need some space because this voice is very loud. I do have this side hustle where I'm making some sort of money. So I do have this, you know, net, it's not like too crazy, but I need some space to figure out what this all means. So I took a year called my gap year. And I spent a year, honestly, for the first time in my entire life, I was about 24, 25 honoring myself and just being like let's see what happens like completely surrendering which was I was a control so you quit your job I just went no other job to go to I did have yeah you've

got a little bit of yeah yeah and I did have a mortgage we didn't do that without a safety net no we weren't she's an emergency fund queen very logical and yeah I spent a year like still Lulu but it's not that there was a plan then you got to be deluded it looked deluded it wasn't that Um, and I spent a year like going on brand trips. Like I went to like this Gymshark event and I like created a recipe ebook and I did a whole bunch of things that were just a bit random and very like Georgie was like, no, if it's got to be like the end goal, like she was very planned, very strategic. Things had to look a certain way. And I just spent the year creating space, doing fun things, very out of character to me. And what eventuated from that year is,

you know, I was on YouTube. I was on a huge fitness journey then, probably a little bit toxic. That was a sign of the times. I know, like literally we look back now and go, girl, what were you doing? But like, I was right there with you. Unbalanced, but look, she, you know, it's got me to where I am. Diet tea? Give it to me. Absolutely. Please. And nowadays I'm like, do not put that stuff into your body. What are you doing? Absolutely not. It's about education. Intuitive eating. And you know, so I was doing partnerships and I was working for the supplement brand. It was fully vegan, natural, all the things, because I was also going through a hormone imbalance and I was like trying to heal that. And basically I found out through

friends of friends in the industry that this supplement company were lying about what was on the packet. They in fact had dairy traces. They in fact had multidextrin, which is like sugar and lying completely on the packet. And I was like, what? I work for these people. And I felt so bad because like I'm influencing people to buy this. And so I remember calling my brother being like, oh my God, I'm so embarrassed. Like I've got to tell everyone, like, cause I really took- You feel like you've got a responsibility at that point. I really took it seriously how I showed up online and I really felt like I had a responsibility. Anyway, so that whole thing happened. I told people on YouTube, the video is still up if

you ever want to go find it. I do. I do. I can always tell you off air. And then basically Cooper turned around a couple of weeks later and he was like, why don't you start your own supplement business? Cooper, you're a genius. And do it properly and, you know, make sure it's integral. And you know, you have the community, et cetera, et cetera. And I was like, you're a genius, sir. No, I was like, what are you talking about? I could never do that. I could never start my own business. Like that sounds horrible. I hate logistics. I hate that side of things. Like, you know, I want to be creative. I just left corporate Cooper. Like I don't want to be in shackles again. Absolutely not. And so he then was like, yeah, no, I get you. And then again,

a couple of weeks later, he come back and he's like, what if we do it together? What if I did the boring things and you know, you still got to be creative. Like he knew in his head, I was still going to have to do the boring things, but he was trying to pitch. Yeah. Yeah. Yeah. He's a smart man. He's so smart. And he was a plumber at the time. Yeah. No business experience. That's exactly what I expected. Obviously he had his own business. So, you know, somewhat. So that's how Naked Harvest was born. And really we saw such a gap in the market because at that time, this is what you know six seven years ago you'd walk in a supplement store and it was so intimidating there is lightning bolts there is 400 meg of caffeine it's all black and it's all yellow and it's very

aggressive so aggressive and the guy serving you is this huge buff gorilla guy who we all know didn't get those muscles from the protein on the shelves we all know we know where that came from and he's like you should take this and it's like yeah 400 mega caffeine and I'm already an anxious little control freak. And I am amped up. Yeah. Like I don't need that. And I'm trying to balance my hormones and that's the last thing I need. And I really just saw such a gap in the market. And I was like, women do not feel safe. They do not feel seen. They do not feel welcome. Absolutely not. Like way back in the day, I was buying that, you know, remember the Max's protein powder and how it had that cult following. I was buying the Maxine's protein powder because it was the only,

well it was the only one that was really marketed towards women yeah so you're like somewhat I felt like maybe that was better for me and like you're going on this journey but you don't know you don't know and it feels a bit wild so we were like okay we do that's terrible stuff by the way just to be incredibly clear like I wasn't going to say it but you did um we were like okay so basically the intention of the company is be integral first of all what we say in the packaging is what you get it's naked no fillers no crap hence the naked and then also fun packaging pink fun packaging because also women get to play in the fitness industry and we don't have to be serious we don't have to look like I'm so obsessed like I already know this business inside and out and like even

just hearing you talk about it I'm like yes this is exactly what we need and we're like it's not that deep it's not that serious we can look after our healths we can still be you guys do the serious stuff, but we don't have to think about that because you've done the thinking for us. Exactly. And you just get to be who you are. You don't have to feel intimidated. You've like, the products are very clearly, this is what's in it. This is how it's going to help you. And then also a lot at the start, we focused on education for women. So like why creatine is actually really good for women. Why L-carotene is actually really good for women and why making sure it's at this dose, or if you are going to have pre-workout, why you should only be having

200 meg, et cetera, especially if you're having a coffee and really educating women of what they're putting in their body. Literally the only reason why I know about that stuff. And yeah, so that's kind of how it was born and how it came to be. And then obviously, you know, we scaled, we worked on it and it has grown into something more incredible than I ever thought. It is actually insane how much this has grown and you know I think I feel very privileged to have been in a position where I did get to watch that journey like obviously we didn't know each other at that point but like you have been so open and sharing and like going from you know being Georgie on YouTube who I was watching while I was doing my bikini body workout somewhere else like no but like that growth I feel

like has matched your audience as well because we've all gone through it like that's what we used to be interested in. And there's this pivot of content. Also, sorry, just to quickly add, because that was another thing is I was also getting out of my toxic diet culture phase. And so you'll notice on our page, we never use before and afters. We never talk about weight loss. Because that's not why we're doing it. No. And we were very much trying to say, look, you can want a healthy life and you can want to know about what you put in your body with not the goal of being the smallest possible version of yourself, which is really what debilitated me for years and years and years as well. And it was so toxic and it was just, it really kept me so

small in so many other ways than just my weight. And so that's also another thing that we voiced and we've really forefronted, which again, six years ago, that was quite bold. Like people thought But you've paved the way for that to be the norm. And like, that is from someone who went through that period of time before finding YouTube, like this is a bit more personal. I did have an eating disorder and then kind of, that was my, me gripping at control. Right. And like, it is very controlling and then getting out of that toxic mindset. Now, if you ask me, my weight is the most unimportant thing about me. Like, why are we talking about that? Like, and it annoys me when people bring it up. Like if people are like, oh my goodness, you had a baby and how did you lose the baby?

Let's not talk about that. Like, go to, I'm a finance person. Like, don't come to me for that advice. Go somewhere else. But that's literally why I started my podcast because I'm like, no, let's actually be women who can have deeper conversations. That's more than how we look and what way we are. Exactly. All right, Georgie, I have loved this, but I'm going to have to hold it up there. Let's go to a really quick break.

And on the flip side, we're going to dive a little bit deeper. You went into business with your brother. They always say don't go into business with friends or family. And you literally went for the closest one to you. I know, I didn't get that memo. What's that?

I know, I'm so sorry. I forgot to text it to you. It's clearly worked out though. But nitty gritty, what's it like working with your brother? Because if I worked with my sister, we would act exactly like sisters. Honestly, it's funny because me and Cooper, so I actually have three older brothers. So I have like the two oldest, oldest, and then it's like Cooper and then it's me.

I'm the youngest out of four. She's just a baby. The baby girl, of course, says a lot. And me and Cooper kind of grew up together because the older two were a bit older. We'd always be playing together. So we had this mutual respect and we always saw each other like- It was you two against the world. Yeah, like very on the same level.

and I'd say we were close growing up, but I wouldn't say we were like extremely close. Like it wasn't like ride or die vibes. It was like, oh yeah, he's my brother. I, you know, he'd like dob on me if I went to a party and stuff. Like, yeah, it wasn't like besties. He was still a doper dobber, but like at the same time, he'd have your back. Yeah, no, he had my back. And then we, I don't know. I think we had this beautiful mutual respect for each other. I really respect him for his business mind, for his integrity, for the way he shows up for his wife, his children, the way he's always showed up for his family, you know, his values. He's always respected me for my creativity, for, you know, obviously what I do on social media, my drive. And we've always

realized that without the, like, for example, I could have started this business and done this business by myself. And the fact is I didn't want to, and he made it easier. And I absolutely like would not want to do it with anyone else. And also actually, maybe I couldn't have like, who knows? Cause that's a different reality. I love the dynamic between the two of you two. It's really, it's so fun and beautiful. So wholesome. We have so much love and respect. And I think what makes it really great is if there's any problems, we are so great at communicating and we will always be so real with ourselves and with the other person. And we just talk it out. And I think also in business, you have to have so much trust. And I think him being

my blood, you know, our family being very close and connected, he is someone I trust with my life. Inherently. Yeah. Inherently. And I think it's like, there's never any ickiness. And also like for a long time, obviously I know everything, but like he kind of did the financials, the logistics and whatnot. I was going to ask about that next. And I could always, we were transparent with each other, but I had so much trust because he trusted me so much. Like obviously it's a more of a female led brand. So it's like, I really took control with creative, with our message, with how we showed up online with, you know, kind of the front facing things of the business. And he never questioned me actually he did sometimes but like very like constructively yeah so we've always just

had this really you still need your brother to keep you in check and be like what are you doing on the internet Georgie yes and you go okay let me let me explain let me justify the market the marketing tactic yeah exactly and then also what's been really good is because we had this business over for example you know I have had Ivy I'm pregnant again he has three children with four on the way. So many babies. We come from a big family. And so sometimes I have to tap out of the business a bit. And then sometimes he does. And honestly, having a business partner who has so much respect. He's on the same life journey as you as well. Like if he didn't have kids, that might be different, but like he just gets it. And if they didn't have love for you and they

weren't like, no, I want you to have the best newborn experience. So it's honestly incredible. I feel so blessed. I could never have a business partner ever, ever again because your bar is set up here. You touched on finances before. Tell me, how did you make it work financially to begin with? Because like Naked Harvest, gorgeous business, but like you would have had to invest so much in branding, packaging, manufacturing. And then I'm just going to take a stab in the dark here. Your products probably cost a lot more to produce because they are naked. Like they are what they say they are on the packet. There's no filler. There's no junk. Like that means more expensive. How did you do it? So, and to be very transparent, we both put in

about 80 grand each to start Naked Harvest. And that included. That's a good start. Yes. That included developing the products that included, you know, paying for the first round of packaging, trademarks, website, all that sort of stuff. And it was over a year. So it wasn't like 80 grand all up. It was like, you know, just like incremental across the journey. But did you talk about that first? Like, Hey, we're going to have to tip in money or did you both just have a level of financial security before you started? We did. I honestly don't think we realized how much it was going to cost. Cause that's a lot of money. But also if I told you how much it would have cost, you probably would have shied away a little bit. Absolutely. You would have been like,

Oh no, that's a big investment. I know. And it kept costing more and more money. Like they kept being more things, Cooper actually had to refinance his house. Oh my goodness. So he leveraged his house on a business. He really said, I believe in you. Yeah. Like he was like, I'm all in. I personally didn't like, I just like, again, was working the whole time using cash, coming in, using all my savings. How cool is it that you guys are like self-funded? Self-funded, completely bootstrapped. And then what we would do is like, you know, we sold the first, you know, round of products and then we used all the money to invest back in the next round, yeah etc etc and we're still self-funded we're still fully bootstrapped and we just make it work

honestly it's scary sometimes with an eight-figure company and how much money we've got to pay to like we're not talking seven figures we're talking eight figures here it's really scary the amount of money we have to let go of and and just even the invoicing coming in and out like something for me about scaling and I definitely am not at your level like I'm seven figure low seven figures and I look at it and I just go, oh my goodness, like I do payroll and I go, that's so much money and I do tax and I do super and all of these things, like they start adding up. And I think people go, oh my God, you must be so rich. Like if you looked at my bank account and go, babe, all that's allocated, like that's payroll right there. That's this, that's that, you know,

I've got my little business emergency fund. Do you get overwhelmed doing it now because it's scaled? Like, do you look at it and log into your internet banking and see numbers and go, ew like that's a lot honestly I think because of the mindset work and like the energetics I've done around money I don't yeah but that has taken so much work I've worked on my money story I've worked on my somatic feeling towards you know 300 grand living leaving the bank account like at one time in one transaction in one transaction to Auspost and it happens yeah and I've had to because money dysregulates people and then they make bad decisions in a dysregulated place. And so I have kind of understood that from the start. I mean, Cooper have been huge on self-development, which

we were big on before we started Naked Harvest, which again, so grateful for. And so we just have really worked on our nervous system. We have worked on our mindset. We have worked on the, you know, like not only the mindset, but obviously having the strategy. We have the right people. We have the right accountant we have a financial advisor we have the people and so then I trust I really trust and it is scary and I can be very transparent and say like to run our business yes it's an eight-figure business to run per month takes about six hundred thousand dollars that's the like we're not profiting off that no that's just the base amount that needs to come in to pay people like and I think people forget that when you start scaling like you just pay more

money. Yeah. Like, and people go, oh my God, she must have millions and millions of profit. Yes, of course. Like we're sharing that publicly too, but like that is small in comparison to what it takes to run that beast. And also like, you know, if God forbid something happens one month and, you know, we are going through a lot happening with the economy. What if you're investing in a new product and you're like, you know, it hasn't been released yet and you need to spend hundreds of thousands of dollars on this. Like you've got to not only have the cashflow to sustain the business, where's the investment for growth coming from? Well, that's even something we've learned on the way. Again, we have no business background and no financial background.

None of our family members have done this. I didn't really have friends. You've got a good team around you, right? Amazing team. But for example, like a couple of years ago, we launched the candy collection at Naked Harvest. And this was six products that all had like candy flavored. And this was really huge for us. We actually had such a huge scaling moment in our business. but for example we had never backed and paid for cash flow wise six products because again our products are very high quality and they do take a lot of money especially the batches we do them in and for example that was the scariest point because for a moment there I was like cash flow wise I was like holy shit this launch needs to work out otherwise we're not going to have jobs

yep and that was a moment again obviously but no one's seeing that right no and they just see the huge launch and it went so well that was so perfect thank god because you're like I would have been on the streets I would have gone back to law but again that was such a huge moment where I was like oh huge risk huge reward but huge risk yeah and again it doesn't always turn out we've had other launches where it hasn't turned out we've made mistakes yeah we I'm glad it wasn't one where you did six products at one time though. Thank the Lord. And yeah, we've had to figure out that sort of stuff. But again, you keep showing up. Yeah. You keep working it out. You Google a lot of stuff. Oh my goodness. You listen to podcasts. You've got to be open to it. I think

the second that you stop being open to learning and you start thinking, you know, everything is the moment that your business starts to slow down and fall because you're actually not all that anymore. And also I think the biggest thing about our business that has always kind of worked well is from the very start, we have listened to our community. Oh, you guys have a thriving community. What's the secret there? Because you're listening to them, but like, not only are you listening, they want you to do well. Like your community, they back you. They don't just back you, they, they ride at dawn. Like they are coming, that's them. But like, am I lying? Like if someone said anything bad about you guys, they're the first to be like, absolutely not.

Like you don't even need your own PR team. They'll look after you. We don't have PR. No, you don't need it because this community is backing you. How do you create a community that backs you, your products, even products that haven't been launched yet, because they know that you did the right thing. How do you do that, Georgie? Cause that's the unicorn, isn't it? Yes. I think you, like, like I said, for example, before we even started Naked Harvest, we had the intention that this was to make women feel seen in the fitness industry and to make them feel welcomed and to make no one feel like they have to change their body, but they can still look after their health and because we went with such a beautiful intention and obviously such a

hard-hitting intention that resonated with and we didn't just start with that and then start making a lot of success and forget we've maintained that the whole way through like I said we constantly ask our community what do they want how do they want it like for example we recently repriced our creatine. I saw that. It was so exciting. Oh, like just a brand being like, Hey, we're doing really well. We can drop prices for you. What brand does that Georgie? I know. Especially when like, look, our CFO was like, Oh, your CFO would have been like, Georgie's Delulu again. And you're like, hold my mic. Well, so we have always, when we are creating prices for a product, we go off a set formula of how much the product costs. And then obviously putting on a certain amount

to cover costs for our team for keeping the lights off for the next products etc and it has always been a set for me it's just how we do it we don't actually look too much at the market we don't actually try it which because we're not trying to compete with the market we're in our own we just see ourselves in our own lane and for example we are very excitedly working with a new manufacturer and they were able to get us the same high quality ingredients for creatine creatine is interesting because it's basically one ingredient. So that's why we could do such a drop. And basically we started working with a new manufacturer and we got a really great deal because we were buying so much of it because we had never launched creatine. We bought a smaller batch. It went

bananas. And so we buy bigger batches now. And so that exact formula has now changed. And of course we could have kept that profit. That would have been the business decision. That's probably what other people would have done. But me and Cooper sat down and I said, you know, it's really important at the moment. There is a lot happening in the economy. People are really feeling it. And our goal is always to make supplements accessible and easy to use in their life and easy to buy and easy to, you know, so it doesn't feel like a lifestyle for these people over there. It's a lifestyle that everyone can have. We all get to enjoy our health. We all get to be healthy. So we were like, yeah, we're going to reduce the price. And we obviously, you know, did a whole

post on it and we had such great feedback. Obviously people are going to love that. We love saving money. Yeah. Of course I love saving money. Of course our community is. You're on the right podcast to talk about saving money. Yeah. And I think like another thing too, is we've always been very transparent with our community. We've always just been like, here's how it is. If we make a mistake, here's how it is. If we, you know, need to change prices, if people are upset about something, we are so transparent. We always listen to our community. And also my community knows I'm not perfect. They know I

never, you know, ran a business before. And they're so beautiful with me being someone who can just show up for them, for the community and be myself. It's such a beautiful, it's a relationship. I really see Naked Harvest in a relationship with its community. And I think that is what makes our business so different. It's so good. Pivoting back to finance for a hot second. So you run an eight figure business. At what point did you go, holy guacamole, this is a number I've hit. I feel successful because you speak to business owners and you just don't take the time sometimes to reflect or take the time to set financial goals where you feel like you've made it. Like everyone wants to make it, but what does that even mean? So when you were

setting financial goals, was there a number that you hit that you were like, Cooper, Cooper, did you say that? I think we're legit now. Like, or do you still feel you're like, you just, oh, we're treading water, we're doing this, we're doing that. What is it like? Such a good question. I honestly think probably when we did hit that seven figures, because again, I come from a family where my dad was a plumber, my mom was a stay at home mom and they, you know, we had the best childhood and we had everything we needed. Yeah, but a million dollars. But we were, yeah, we were not in that category. So when, you know, the business made around that and the biggest thing was the business made around that much money and I loved showing up for work I loved our community

I loved our products I loved working I loved looking at the profit and loss and like all those things that was probably the moment where I was like holy crap I cannot believe we have not only created this community this company but it's felt not so much it's felt right because it has like, absolutely. You've done a lot of work. I probably worked way more than I did when I was in my corporate job, but it has felt so aligned and so exciting. And so I just felt so lit up the whole time. And I think that was the moment where I was like, holy crap. Like I did not believe this was ever possible. I grew up with my dad being like, you work hard, you provide for your family. it's not fun like he was dicking trenches his whole life plumbing and so like and now his daughter

like floats around and is like do you want to come in my pool and he's just like what is this life no joke the amount of money conversations I have my parents is incredible and they're so open-minded so it's really good but I think that was the moment where I was like what yeah this is possible yeah and you did it and I did it and yeah it's honestly still surreal like when I'm like oh we have an eight-figure company I'm like do we though like like let me just check do you sometimes feel a little bit like a fraud? Like, is there that? I feel like you wouldn't because you're so good at mindset. But I talk to so many business owners that are like, oh, like I do have that money in my account and I do have this. I do feel a little bit like a fraud or like, you know, you've got

that imposter syndrome. Yeah. You've got that idea that someone's going to tap you on the shoulder and it's all going to go away. Yeah. And like, I still struggle with that a little bit because I just go, what if, like, what if, what if people realize that I'm just a girl with an iPhone and I'm not as smart as you think I am. Yeah. And like, you know, when we start- Of course, it's a fear. Talking about it, we're like, oh, Victoria,

that's obviously not going to happen. But do you feel that? Again, absolutely. I'm only human. I come- She's just a girl. Yeah, like I'm just a girl. And I, like I said, the background I come from,

I never thought this would be my life. Even if I was dreaming super big, I don't ever think I would have like got here. So absolutely. And of course I feel the fears and the doubts and the imposter syndrome. But again, because of the mindset work I do and I teach, I am constantly processing those feelings and never letting them dysregulate me or overtake me because again, I don't want them to rule any decisions. And I truly believe it's like when you're stepping into the person you want to be and you're clear on your vision, you need to make decisions from that person, not who you currently

are. And that's how you get there. And so if you're currently feeling like doubt, imposter syndrome, not good enough, and you make decisions from that, you're going to either stay the same or go backwards. And we obviously don't want to do that. So when I am feeling like that, I regulate my nervous system. I, you know, process it. I do some EFT tapping and I work through, it's just an emotion and we all feel it. Like we all have fear. It's our brain protecting us. Thank you, brain. But you can stop that now. Like I get fight or flight, but I'm not a caveman. Please stop this. No, I have the tools. And that's the thing is we all have the tools and we all can progress in this area. And so then I get myself in a mindset, in a like my nervous system, in a

position of future me. And then I do my day, make decisions from her. I love that so much. If someone is listening to this podcast and they haven't been introduced to you before, obviously you've got a whole podcast. You've got Rise and Conquer, which I'm obsessed with. Like, I feel like if I'm in a bad mood, I'm like, absolutely not. Let's put on an episode of this because I'll step into the right mindset. But if they've just met you and they're obviously listening to this episode, cause we're talking about business and life and how all of that comes together. What would you say is your biggest piece of advice for stepping into being the person you want to be in business? I think you said this in your intro, but you have to throw out the rule

book because I guarantee you, like we all have these beautiful desires on our hearts that are unique to us and how I've done it is going to be different to how Victoria does it and how so many other people want to do it. And so it's really important to have expanders, to have these people we look to and we get inspiration and motivation to. But the biggest change that I saw in my evolution, in my business success was when I started listening to my intuition, to my inner self, and I quieted the noise and I was able to follow my desires and trust myself and build that self-trust. And simply how you build that self-trust is you say you're going to do something, and you do it. And so like that can be very small and you can build that up. And yeah, I would say

like start listening to yourself more, start getting self-curious. Like again, if you are having limiting beliefs of why you can't start the business or why you can't be successful, this is really great because it's just showing you what you need to look at, what you need to heal, what you need to transcend, what you need to move through in order to be this incredible person that you, we all have, like, I had that little voice and I still wasn't clear and I had to go and find her and I had to go and clear the gunk. It's work. It's literal work. Yeah. It's, you got to do the work. And so I really believe it's like, start listening to your little internal dialogue a bit more, start listening to those fears, those limiting beliefs, because it's going to show you

what you need to clear, what you need to move through to become your most incredible self, which we all have that person inside us like I love to say like I'm not special like if you met 21 year old Georgie you would be like oh my god she's so average she's so normal there's nothing special about her that is not true but okay sure and I will believe that for a hot second thank you I appreciate it but I have been able to progress because I have believed in myself because of the self-trust I've cleared the gunk and anyone can do it and I feel like you feel the same way where you're like absolutely if I can do it baby you can do it yeah like I just you can like it's not that hard or that deep you actually just have to pull your head out of the sand and

get some work done yeah like I think so many of us are waiting look at like the icky stuff yeah you have to look at your conditioning you have to look at why you think that way while why you have that's confronting like we're not here saying this is easy work like it's easy once you get there, but like the work can feel icky. It can feel gross. It can be really confronting because you're learning things about yourself that you don't really like. Like you're becoming a new person. Yeah. No one wants to hear that they're not who they want to be. Yeah. Like I want someone to be like, oh, you're so inspiring. But there was a period of time when I was not that. No, I wasn't inspiring and I didn't feel good about myself and I didn't

have good internal dialogue and I didn't have the self-belief and the self-esteem and all those sorts of things like that. Georgie was built brick by brick. So if I can do it, like you can do it too. We're just girls. We're just hanging out. And I know that we've done the work, but at the end of the day, we're just girls that have done the work. And who love the work. I like, I find a hidden limiting belief or like a doubt and I'm like, she's going. Yes. Perfect. Let's do the work. Yeah. I've got more work to do. This was good. I love a challenge. Georgie, I have adored this conversation. And I just know that my community is going to eat it up as much as I have right now. Like they are going to be like, Victoria, that was one of the best episodes. So thank you so

much for that. Thank you for your time. And I just, you've shared so much, like your honesty, your insight, even just going back to, yeah, the numbers happen when you do the work on your mindset is so true. For anyone who isn't following along already, which they absolutely should be, where's the best place to find exactly what you're up to probably just my personal instagram georgie stevenson or naked harvest or all of them naked harvesters instagram whatever you feel like oh my goodness well thank you so much for being on the show and guys if you loved this chat just as much as i did and you want a little bit more behind the scenes stories from brilliant business owners just like georgie make sure you head over to the business bible feed i'm going to pop a link

in the show notes for you because we're going to be moving all of our business diaries episodes over there very soon if you don't want to be missing out on what's coming next. I'm going to see you guys next time. The advice shared on She's on the Money is general in nature and does not consider your individual circumstances. She's on the Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money

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