She's On The Money - Money Confessions: What It Actually Costs to Launch a World-First Product (While Juggling 2 Kids and a Mortgage)

Episode Date: October 5, 2025

Ever wondered what it really costs to turn a light-bulb moment into something real? This week’s Money Diarist is a mum of two who did exactly that. She created a world-first product that launche...d just two weeks ago, and now she’s here to do what most founders wouldn’t: spill on every dollar it took to make it happen. From losing out to a dodgy sourcing agency to somehow pulling together $200K through pure determination, she’s laying it all out... the risks and the real-world chaos of betting on yourself. Inside the ep, we talk what it actual costs to get a product made, and how she’s juggling start-up life, toddler meltdowns, and a mortgage. It’s messy, bold, and so unbelievably relatable. GET VICTORIA'S BUDGETING SYSTEM: Master your cashflow here.Ready to binge more relatable, inspiring, and downright juicy money stories? Check out our ultimate Money Diaries playlist. Listen now Join our Facebook Group AKA the ultimate support network for money advice and inspiration. Ask questions, share tips, and celebrate your wins with a like-minded crew of 300,000+. And follow us on Instagram for Q&As, bite-sized tips, daily money inspo... and relatable money memes that just get you.  Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements. The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs.  Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708,  AFSL - 4See omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 My name is Natasha Bamblett, I'm a proud First Nations woman, and I'm here to acknowledge country. Tii, gilinyan ganya, nianakaka yao yinbina waka, nianakai nianbina yakarumja, duminyagumiga dumiga ithawaka nirawamundamun imalan. Mumu bangada boma ininyalan waka, gaunan yakarumja, wutunarana. Hello beautiful friends. We gather on the lands of the Aboriginal people. we thank acknowledge and respect the aboriginal people's land that we're gathering on today take pleasure in all the land and respect all that you see she's on the money podcast acknowledges culture country community and connections bringing you the tools
Starting point is 00:00:42 knowledge and resources for you to thrive she's on the money she's on the money hello and welcome to she's on the money the podcast that lets you be pervy about other people's money habits for educational purposes of course welcome back to another one of our money diaries episodes where i get the absolute pleasure of sitting down and having a chat with one of our beautiful She's On The Money community members all about their money habits. Let's jump straight into it because this week I got a message and it sounded exactly like this. Dear She's On The Money, I'm a mom of two who launched a small business just two weeks ago. The journey to launching this company has been wild. We lost $17,000 to a sourcing agency,
Starting point is 00:01:44 had to take out a loan on our home, turned to family and somehow managed to raise $200,000 to build the business without investors. There's a big gap in the market and I'm on a mission to blow up this space. Oh my God, I cannot wait for this to blow up and then me call you back in like a year or two and be like, can you come back on my podcast? And then you may be to be too popular for me. So I'm so excited. Money Diarist, before I ask any more gritty questions, what grade would you give your money habits if I asked you to give them a grade from A3 to F? Oh, I'd give it a C. A C. I don't know. You seem pretty money savvy from that story. Let's learn more about it.
Starting point is 00:02:26 Tell me about your money story. Tell me about your business. Tell me about your life. Yes. So I was a videographer for like 10 years and I built that business from absolute scratch. I borrowed money back then, 10 years ago from my mom to buy all the equipment that I needed. I basically worked for free for like a year and a half, built a little bit of a name in the videography world smashed it for 10 years bought a house car had kids look at you we did it we we did incredible I'm very proud of what we achieved and my husband's also like a video editor so it just really flowed really well then I had this idea from being a videographer to start this new business and I found a real like real good niche in the market and I invented a product that
Starting point is 00:03:12 literally did not exist I love this and you can be so like I don't want to be too pervy because like these are meant to be anonymous but if you're comfy saying it I'm comfy sharing it I don't want you to think that you can't do a little shameless self-promo to the she's on the money community a little bit of a self-promo well I basically invented the world's first iPhone case with a built-in fully tiltable stand and it's designed for content creators yeah that's crazy how so it's literally like imagine a beautiful normal silicon iphone case very trendy lush and then on the sides is basically like a stand that swings forwards and back so you can take any angle it goes 360 degrees around the phone and it's built into the case so you don't have to like use
Starting point is 00:03:58 tripods or like magnetic things that you're going to forget like it's literally built and you prop it up anywhere anytime and actually this it was definitely designed with content create oh my god lucky little tripod thing. Yeah. I'll send you one. I got the shittiest tripod. No, no, no. I will buy one from you. I'm not taking your free shit. Thank you though. I appreciate it. I'm holding up a very dodgy looking iPhone stand that, um, I sadly use on the daily. I will. I've got you. A little bit embarrassing, but, um, it sounds like you have it sorted and yes, that's quite a niche, but like people want that every man and his dog these days is becoming a content creator and you want the stuff in your pocket like you don't want to be lugging around a tripod
Starting point is 00:04:39 and also I don't want to be seen carrying a tripod not gonna lie everyone says like you know imagine a moment's happening like out with your kids or you're in the street or like I was not that person that was going to set up a tripod in the middle of the street to capture myself and you're a videographer as well so if anyone would have it would have been you that's it and also like I'm like I feel it's nowadays like all this organic content that really converts and that it tells a story and so if you take five ten minutes to set up the shot the moment's over like and actually I'm finding that loads of mums are using it for like recipes or listening to podcasts so that's so smart I'm always propping my my phone up on a drink so that I can see my tiktoks while
Starting point is 00:05:19 I do my makeup doom scrolling it's perfect for that whatever you need to do like it's a really good invention and I'm so proud of it but it has well done I'm so excited for you you it's definitely it's cost us oh my god way more than what we ever imagined and it's always the way with business isn't it it's a lot oh my gosh so tell me a bit more so you've just started your business but what are you and your partner doing right now for work and what amount of money are you earning yeah so at the moment obviously we launched officially launched our company two weeks ago so obviously we're getting sales from that we'll get into that I'm sure you're already getting sales from this product yeah we're getting like stop it average like six to eight a
Starting point is 00:06:05 day at the minute stop it is that good i'm so proud of you and i've had nothing to do with this is that good okay what do you mean is that good most people launch their small business and have no sales well you know what you see all these success stories and i'm on tiktok and we slowed out on 24 hours and i'm like oh my god is this good is it no no that's not normal that's not normal. And you know what I've found over the years is I see that content, it's a little bit clickbaity and you look at their stuff and you go, that can't be right. And I'm such a skeptic, right? Like I will snoop on you, like not you particularly, but like I'll snoop on stuff. If you're big noting yourself on TikTok, you have opened yourself up for me to absolutely
Starting point is 00:06:45 look through your website. Sorry, you did that to yourselves. And I go, you didn't sell out in the first thing. In fact, you've quote launched six times. Like what is going on here? People just want that. And there is this, like, it's like a, I don't know, bandwagon-y thing. Like if you tell someone, oh my God, we sold out, they automatically feel like they missed out. So it's also a marketing strategy. Like I have seen people put like, even on their website, right? So let's say you have like 50 phone cases in stock or whatever, you know that, but you don't put 50 there. You say that you only have five left. And then when people are at checkout, they go, oh shit, there's only five left. I need to check out quickly. And it's just
Starting point is 00:07:25 these marketing tactics that put more pressure on the seller. But then as a small business owner yourself, you're probably looking at, you know, I don't think there are many competitors for you, but you could look at other like phone case companies. You think, oh my God, they're selling out so quickly. That might not be true. So that's why we need to just stick in our own lane and just like put the blinkers on, especially when you launch. But sorry, getting that many sales when you're two weeks old, go in my business Bible community and ask them how long did it take you to sell a product and so many of them are going to be like by months months I launched and I had one sale and it was my mum like that happens so often you are doing so I'm so excited for you
Starting point is 00:08:06 that makes me feel so much better yeah it's been it has been quite like a rough two weeks obviously just I think expectation versus reality I think the pressure and hitting me of like how much we borrowed how much we pour and it's not going to get paid back overnight and the people that I have borrowed from, like my family, they are so understanding of that. I think it's like these own really unrealistic expectations I've put on myself. Always, always. As small business owners, you've got to be a little bit delulu. But like anything that you can think about negatively, you can think about positively as well. Like it's an active choice. So like, instead of going, oh my God, we owe so much money. Oh my God. Like, why can't we just be delusional about the sales?
Starting point is 00:08:48 Oh my God, I've got six sales. I reckon next week I could do double. Like, let's just step into Delulu a little bit, because right now you're just manifesting the worst. That's not what we do. Not in this house. I hear you. That is very true. So we literally launched two weeks ago. And then, so I am a videographer, like I was saying. So basically I'm trying to do maybe between two and four jobs a month for videography. I used to do a ridiculous amount, but now I'm like trying to limit myself because my business needs a lot of attention. So I get about three, between three and 4,000 a day from videography. So if I do that, say two to four times a month, that's definitely enough for us to kind of put food on the table. Oh, that's incredible. How good.
Starting point is 00:09:34 Yeah. That's really great. Yeah. Like I shopped for some awesome brands this week and, and I love that. So it's, for me, it's like, it's not hard work going back to something that I love. And I know that it's going to take a bit of time to build up this new one. And my husband, he does contracts with different people and he like edits podcasts or he edits exercise classes. And so he brings in enough to kind of cover the mortgage and a bit of food type of thing. Oh, good. Oh, and you're still able to build your business on the side. I love it. And you have two babies. Two babies, yeah. Two young babies. So you're not busy at all. You've got not much going on. Yeah, I'm pretty chill, you know. I find a lot of space in my time, yeah.
Starting point is 00:10:11 I love that. So tell me about your big money goals. Like what does that look like moving into the future? Are they mainly business focused? Are they lifestyle? Are they retirement? I don't know. What page are you on? Yeah, I think for me, it's definitely lifestyle. I really want to build this business up, hire the right people. And the truth is just literally be able to travel with my babies and my family. Like that is like that for me is the ultimate, you know, like going not, not traveling like a night here a night they're like going somewhere for six months and immersing ourselves working as well you know like online and doing it but for me it would be to take my babies around the world is like my ultimate dream I love that and tell me a little bit more about
Starting point is 00:10:56 your babies how old are they we've got a one-year-old and a three-year-old I'll stop it so you've got actual babies and you're starting a business yeah one of them's still breastfed which is um really intense because obviously she's just a bit of a booby fiend that's all she wants and my eldest is I mean like a tornado in a three-year-old's body he is just oh my god the energy the everything is big and heightened with him so yeah it's quite intense we have quite an intense one we've got ducks chickens dogs we've got rabbits we've got yeah you're living my actual dream. And also, sorry, props to you, mom, breastfeeding for more than a year. Like that is rough. Like, don't get me wrong, special, but rough. It's rough. But when we're going to New
Starting point is 00:11:43 York actually next week. So when I get back, I'm weaning, I'm done. Like I'm doing it for the flights, doing it for all of that. I was about to say, if I had a holiday coming up and I was still breastfeeding, I would not be giving up breastfeeding yet. Sorry. That is also a secret weapon. Yeah. You're a genius. What are you going to New York for? My company is sponsoring an event over there. And also I'm going to Female Founder World. Stop it. Jasmine's my favorite. I was hanging out with her last week and recorded a podcast episode with her. Oh my God. I saw fangirl Jasmine. Like I saw fangirl her. I'm so excited. Isn't she so cool? Oh my God. She's so cool. She's just the coolest. I love it. And I love Female Founder World and I can't believe
Starting point is 00:12:22 you're going all the way over there. I'm going to message her and let her know that one of my She's On The Money community members is going because that's crazy. I would love to go. you should come with me. Let's just go. Oh, I wish. You should see my calendar. Like, I wish. So before I agree to flights to New York, let's take a really quick break because on the flip side, what we're going to do is I want to talk more about this investment that you've made in your company and how you crowdsource that through your friends and family. I want to talk about more debt and then best and worst money habits. So guys, don't go anywhere. all right money dressed we are back and i want to talk about investment you said in your your
Starting point is 00:13:02 message in you were like you know we lost seventeen thousand dollars to a sourcing agency had to take out a loan on our home and then turn to family and somehow managed to raise 200 grand can you tell me more about that process because that sounds really stressful yeah slightly stressful so we um started this process we got kind of promised the world from a sourcing agency so the sourcing agency was supposed to basically help us with the product get it through to finding us a manufacturer getting it produced everything like that long long long story short that never happened we lost seventeen thousand dollars we lost a year and a half in this game which is such a long time like we could have had this done a long time ago we cut ties with them and literally
Starting point is 00:13:48 hired my neighbor who helped us source the entire thing. And so basically the money side of things was we had $80,000 saved. We were going to maybe buy a second property or try and do something or like do up the house, do something with it. Then I had this idea. We put $80,000, I think it's more about like a hundred maybe of our own money now. Yeah. $80,000 we put down and then found out I was pregnant two weeks later, then literally took out $100,000 on our house from like the equity. Our broker helped us get that. Then we are so ridiculously blessed that we both have a set of parents that believe wholeheartedly in us and what we do. Oh, I love this. Everybody deserves that. Everybody deserves that. And they're both, I wouldn't say we're from wealthy families,
Starting point is 00:14:41 but they're both they all care do you know what I mean they're stable one of them's at my partner's parents are retired and their like house is paid off they're good and my parents are separated and my mum's in a good space like financially and she they both lent us a good amount of money to help us reach this goal that we needed that's so good and can I be real pervy what type of investment so like you've said you own a company and you've invented the world's first like what is it it says on your website I've got it up now I've been stalking you while you're talking it says the world's first iPhone case with a built-in fully tiltable stand for creators tiktokers and UGC wizards it's a pocket-sized superhero in your phone I'm sorry they're really flipping cute like
Starting point is 00:15:28 they are so cute you were right but tell me how much does that like for me that I'm looking at this business. And I'm like, hold on, that feels like a big investment because you're not just doing one product and then shipping it out. You've got multiple colors. You probably have multiple phone cases because like everybody's got a different style size phone. You can't just do one. What's that look like? Yeah. So long as again, this is super maths that you can work out really quickly. Basically every time Apple release an iPhone, let's say they release a 15 series there's four sizes and each time we get a different size we have to pay thirteen thousand dollars per mold then you have moqs per color per size so you're
Starting point is 00:16:14 looking at about twenty thousand dollars per size like 15 15 pro 15 pro max it's it's so costly and then because we've invented something that literally didn't exist it's not like drop shipping I can't just like chuckle over and come in and also the mechanism in here is tiny so to get the it seems like nothing like people like yeah you've put something like a little stand on a phone I'm like get that mechanism working like we had to pay like and to keep it slimline yeah to keep it slimline to keep the resistance like it's got a good amount of resistance it's it's been the biggest eye-opener it was so expensive so much more than we ever planned and I literally just had to ask my family for more money two days ago because we need to get the iPhone 17 series out
Starting point is 00:16:59 that they've just released oh yeah and they basically release a new iPhone every year now don't they so like that's got to be something that you've got to predict and go okay cool and creators are crazy they always have the newest iPhone absolutely yeah like how annoying how annoying but also how cool like is that something that you foresaw when you started the journey like has this been like you're like I knew that would happen or were you like oh far out sorry forgot to think about that yeah look we kind of did i think that we maybe underestimated how much each mold would cost and we kind of underestimated we just underestimated everything i think we never done anything like this before and it has been yeah incredibly educational put it that way but
Starting point is 00:17:42 yeah yeah now we we fully get it and now we overestimate everything you know we knew apple are going to bring out a new iPhone every year. It's a pro and a con because people come back every year, but we also have to spend X amount per year to get the molds made and the minimum order quantity done. So it is a bit of a pro and a con, you know, but yeah, it was full on, hey. And do you, so I'm assuming that basically all your investing money and any free cash flow is going into this. So you're not investing in any other way, shape or form, just I'm assuming, because you said, oh, we had to ask family for money. Like, do you know what I mean? Is that a right thing to assume that basically all your cash is just going towards this business?
Starting point is 00:18:22 Everything. It's either pay the mortgage, buy food or put it into our business. Yeah. Yeah. Fair, fair. And tell me a little bit more about the debt. So, you know, you've managed to raise 200 grand to build the business up without investors, but how are you managing that? Because I'm often really apprehensive of raising money and capital with family because it can be really scary it sounds like you've got a super supportive family and like it works for you but like how are you tracking that debt how like do you have a repayment plan what other debts have you got because like I'm just so pervy no please I love it I feel like I'm like this in other areas of people's lives I okay so basically the hundred thousand dollars on the house we pay interest on
Starting point is 00:19:04 per month and so we pay i think about five hundred dollars interest per month on that hundred grand as well as the mortgage and basically as soon as we put money into that offset account that will go down so we were not too phased about that at the minute like that's quite an all right deal for us family bless their little hearts haven't asked for any repayments they're like get yourself sorted get yourselves going yeah my dad's like I kind of see this as a you know a little bit of a longer term thing my mom to me my mom are really close she's actually our first hire unpaid of course at the moment but she handles all of our finances so she'll be able to let me know when we can pay her she'll be like by the way you owe me a whole salary that's right
Starting point is 00:19:50 and again yeah my my partner's parents same type of thing like I don't we're very close with our family they haven't given us any terms which I guess for some people might feel really scary but I think that we're very everybody's different right there's like quote the textbook right way you should do this and then there's the way that works for you and they're all different like I can't come on here and say like well you should have done it differently it's just not going to work like your parents would probably be like oh well I don't want to sign anything I was just happy to support you why are you making it so complicated money diarist like everybody is different. And I think that that's the beautiful thing about sharing these money stories, because
Starting point is 00:20:27 I get to learn about you, learn about what works for you. But then on the flip side, right? Like, let's pretend my sister comes to me and wants to start a business because I've been through business so much because that's like my bread and butter. And I've set people up. I've had failed partnerships. I've seen lots of other people fail their partnerships. Even if it was my sister and I adore her and I trust her to the end of the world, I'd be like, sign here, Mike, whereas other people aren't like that. And that's so fine. But again, there's no right, there's no wrong, and it doesn't really matter. Tell me a bit about the house. So you've got 100k as a loan against the house for the business, but what type of mortgage are you still sitting on?
Starting point is 00:21:06 So we've got our house for 740,000 and we put 100,000 down. Oh, good. Yeah. So we're paying off 640,000. I think that's at the minute with the interest rates going up, I think we're on about like $900,000 a week or something for our mortgage. And that is obviously that feels expensive to us now. It didn't when I was full-time videographer, we kind of breezed through it. We were very, I felt very abundant and it's, but it has been two years now where we're just like, oh my God, I'm so sick of being skinned.
Starting point is 00:21:38 Like it's just, yeah. It's hard and it's like a sacrifice you make in order to invest into a business. Let me be a little bit more pervy. when you were a videographer, what were you making per year? Like what were your tax returns looking like? Yeah, we were, I think I was doing about 250, between 220, 250k a year. That's so good. You're an icon. And I mean, I don't want to say that it won't work out because I think your business is sick, but like, it's just so nice that you've built up that reputation in the industry. And I have no doubt if you're like, you know what, I really need to turn this
Starting point is 00:22:11 videographer stuff back on the idea that you could turn back to having an income of 200 grand does that make you feel really secure in the decisions you're making at the moment yeah I mean it does but I'm a very black or white person sometimes so I'm like I've started this I will finish this I will oh yeah no same same but it must be nice to know that you've got the skills better at night knowing if shit hit the fan we we would yeah yeah yeah you know yeah we'll be all right, we'll still be able to pay a mortgage. I'll still be able to get my kids food on the table, all of that stuff, even though you are being a bit skint at the moment. Is that something that's starting to impact you like mentally or physically? Or is that just like, I'm just so
Starting point is 00:22:53 excited for this business to take off, but also kind of sucks not having some more financial freedom? Yeah, I will say it's very up and down. Like there are some days where it doesn't bother me at all. And I'm like, this is part of the journey. This is part of our story. And, you know, we talk about it very openly as a family and different things like that but there are some days where oh it like it literally feels like somebody is sat on my chest and I look at these little eyes watching me and I think oh my god I will be honest like it does quite get to me sometimes and I also think about our family and how much they trust us and how much they've lent us and it it does make me sometimes feel quite anxious but then I get feedback about the product
Starting point is 00:23:36 and I get feedback from people. And then my mom will just text me. I believe in you, baby. You've got this. And then I'm like, I do, I do, you know, and it goes up and down like that. Stop it. And like, I, I obviously, the second you told me your business, I was like, I'm going to Google this and it's beautiful. Like, it's not just beautiful, but it's like practical. Like, I feel like if you'd just come out with phone cases, I would have been like, oh, cute. They're really nice. I hope it goes really well. But like, sorry, I'm always propping my phone up on something. All of my friends are always propping their phone up on something like this just makes sense I'm like why isn't what do you mean you did this first like what do you mean someone
Starting point is 00:24:10 else hasn't thought about this like how good thank you and our goal as well is to be like a full ecosystem for content creators so we're working on our second product we're working on audio like we don't want to just be a phone case company we basically want to be for anybody that creates content you need anything like we are specifically designed for you type of thing yeah I adore what are next steps so let's say this goes really well and then all of a sudden you've got some additional cash flow like we're paying back our business loans that's all fun are there other products in the works like don't tell me because we can't have other people stealing those ideas or are you like no no like we're just in this one silo and we're going to just get really good at
Starting point is 00:24:50 this like what's the plan there is the most epic second product in the work I can't say it's better than the first one but I will I think it's on par like people are going to be like what like the way we've connected like oh it's creme de la creme like you're gonna love it oh I love this I can't wait I'm gonna ask offline guys you don't get to know but I'm sure as hell finding out I love this so much now let's move away from like debt and all of this I want to know like you don't get to this point without having some good money habits what do you think is your best I don't personally think that I'm good with money but what I will say is the only thing that I can think of that comes to mind is I always check my balance like I check it like a good two or three times a
Starting point is 00:25:35 day like I just don't know why I'll sometimes I'll just check just look okay yeah good then if things have gone down quickly then I'm like oh hold on a minute I need to check on that and that's when I like remember to like cancel a subscription that I'm not using or you know I kind of see these little things or I'll say we can't get this anymore because it's just adding up so much like I do check it a lot I think that would be my only good habit I think that's a good thing but I also wonder is that is that impacting you are you stressed about money so you check all the time like is this something that maybe isn't as productive as it could be well I you know what I think looking even back to when we were quite financially free before kids and when I was just
Starting point is 00:26:15 a videographer and building all that up I think I still checked quite a lot then as well and I think it's almost like more of a soothing thing when you do have the money in the car I'm like I'm good I'm say and maybe it is a little bit more of an anxiety thing and also I do I have to watch it now because there is such little of it I do have to make sure are we on top of this are we on top of that so I do think yeah probably a pro and a negative I would say yeah totally I was like oh that that's a good thing like I'm glad you're across it but like is that impacting your mental health in any way because we just don't want yeah we don't want you to be stressed about money but I mean at the moment I would be too like you're in the startup phases we've just got stuff to do
Starting point is 00:26:56 like we're always looking and I feel like once you get further into business then it does pull back a little bit but I was exactly the same that's why I was like how's your mental health because mine wasn't great yeah there's been there's been a few sleepless nights let's just put it that way but you know what it's part and parcel of the journey I'm so sorry if you were sleeping through every single night I would assume that you just don't care enough like this stuff is hard at the beginning. Now tell me, what do you think your worst money habit is? My worst money habit is definitely spending money on the kids. Like I'm such a sucker for toys and like little things. And I think that's like tied into a guilt thing as well. You know,
Starting point is 00:27:34 we spend so much time and energy on the business. Yeah. You're like, you can have another book. It's fine. It's fine. Exactly. And you know, my little boy, I love this card. I'm like, you can get it, buddy. Like, I feel like sometimes that's probably my worst money habit. And I also really want to teach him that he can't have everything that he wants as well you know maybe he's also three so he doesn't get that yet I don't know yeah I know I know it's really rough it's funny I was actually talking to a money diarist last week and she and I were saying the same thing and I was like when I was not a mum I would like you know obviously give financial advice and be like well this is your budget for this and that and like clients would say the same things like oh I'm just I'm
Starting point is 00:28:12 so good with like my own budget like I don't blow it on treats for me but I'm always spending on the kids, like whether that's an ice cream or a baby Chino or like another toy or book or a Kmart trip or whatever. And I'd be like, Oh, I'm thinking in the back of my head, like when I'm doing my financial planning, I'm like, no, I'm probably not like that. Like I'm pretty good at saying no to additional things. I'm a pushover. I like the second I became a mom, like I only have like what a 19, 20 month old. I can't remember. And if he's like, mom, one more, I'm like, you can have 10. You can have 10. Take my money. You want 10? Take my money. Do you want my whole wallet back? Like I suck. And just like his little face, like the other day we went to a cafe and
Starting point is 00:28:53 I ordered him a baby Chino cause we've just gotten into this and it had sprinkles on the top. And like I was like, oh cool. I hid the marshmallow. I don't know. I feel like that's a relatable mom thing to do. Like no marshmallow for you, Glenn Coco. That's mom taxed. And I put it down in front of him. He goes, oh wow. And I was like, this is why I do it. Like you just, he's being grateful he was just so yep that was worth the four dollars I probably paid for that like crazy wait till they start saying things like oh you're the best mummy ever please mummy because you're the best mummy ever then you're like okay you can have it I am I feel like they have clocked manipulation like people say that toddlers can't be manipulative because they don't understand I
Starting point is 00:29:33 reckon they've got it clocked nah totally money Darius this has been really beautiful but at the start, you said, look, I'm a C, but you're managing money pretty well. I can see that you're still a little bit stressed about it. We're in the startup phases of business. I get it. What would it take to get you from this C that you said you were closer to an A? Like, what would you have to be doing? Is it just about business success? Is it money management? Like what, what would it look like? I think it would be a mixture of both. I think if my business became a little bit more successful and I also think if I manage to plug any holes in my bucket when it comes to the business like I'm still very much figuring out like how much does it actually cost per product
Starting point is 00:30:17 like what is the what is my ROAS what is my cost per acquisition like I'm still don't know any of that so I think it'll be a mixture of both as the business grows as I learn more I think I'll feel a bit more in that A, B bracket. That's fair, but it feels like you're on track for that. Would you feel like you're like on the journey or is there something that you significantly need to change to get there? No, I think I'm on the journey. I do. I think I'm a smart chick and I think... I know you're a smart chick. I've just spent like the last half hour chatting with you. That was obvious from the start, my love. Oh, thank you. Yeah, I think I'm on the, I think I'm on the track. I love it. Oh my God. I wish we had more time together,
Starting point is 00:30:57 but unfortunately we have very quickly run out of time. Thank you so much for sharing your story, for sharing your small business. I'm going to get your permission hopefully offline. We'll have a chat about it and I'll see how I can promote your business with Inside She's On The Money so that hopefully people go,
Starting point is 00:31:12 hold on, hold on, this must have been the money diarist. They can put two and two together themselves if they're as pervy as I am. But thank you so much for sharing your journey. This has been really special. It's not often that a small business who's just launched puts their hand up and says, ask me about my money. So this has been a privilege. I really, really appreciate it.
Starting point is 00:31:30 Thank you so much for having me. It was so much fun. The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorized representatives of Money Sherpa, PTY, LTD, ABN, 321-649-27708, AFSL 451-289.

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