SignalsAZ.com Prescott News Podcast - Built for More: Brotherhood Beyond Business

Episode Date: February 12, 2026

Send us a text and chime in!Brotherhood Beyond Business is a curated community of growth-minded men committed to becoming the CEOs of their own lives.This isn’t just another networking group or business mastermind. It’s a high-accountability brotherhood built around five core pillars: faith, family, fitness, business, and personal leadership. In small, trusted groups of 10, men serve as each other’s board of directors — offering radical candor, real accountability, and unwavering support.Check out the CAST11.com Website at: https://CAST11.com Follow the CAST11 Podcast Network on Facebook at: https://Facebook.com/CAST11AZFollow Cast11 Instagram at: https://www.instagram.com/cast11_podcast_network

Hey, everybody. Welcome back to Signals AZ. I am lucky enough to be joined today with Trev Warnke, and you're going to talk a little bit about Brotherhood Beyond Business. Tell me what is this? What's going on? Yeah. So it's not a unique idea in terms of we're a mastermind group. And so mastermind groups, if you're in business at all, are the concept that we get together and we talk business and we talk about big ideas. we just have a different spin on how we do it. One is we've niched down to male only. And our specific reason for male only masterminds is the level of transparency, sex to sex is deeper.

We've learned we've been in co-ed ones in the past. And it's just not as deep a conversation that needs to go because it's hard to pinpoint for the opposite sex. I don't know how to be a mom. And it's really hard for me to call that out and say, I think you need to do this better. And so. Because you're going to get, you know, tackled in the middle of the room, right?

Yeah. So it's like we've learned that when we went sex to sex, specifically it helps a lot. And a lot of conversations be deeper. So we're male only. We do small group settings. So a lot of masterminds are like you get in a room of almost like a big like event center. Right. And there's going to be maybe 100, 200 people in there. And it's really like one person up in front. It almost feels like it's just like a business coaching lecture instead of a real like mastermind where you're spitting ideas. So ours are groups of 10 men. And we think of them as board of directors. So, have these other nine guys that are board of directors of your business that allow you, and a board of directors goal in a business is to make sure that you, they know enough about

your business to make sure that you don't run into pitfalls and know what's going on. So when you have these random people coming in all the time, you might be having a conversation and it really doesn't relate to any other aspect in your life. And when somebody news coming in, they don't realize that. And they might derail the conversation that's going in the wrong direction. But when these other guys get to know your business and get to know your life and you intimately, then from there they can be able to have deeper conversations. And when all of a sudden you get down this path and you're like,

man, I want to like talk about this new marketing idea. And you go down and this marketing idea is going to add networking in and you've got to spend an extra five hours a week away from your family. And somebody else in the group is like, oh, that's such a great idea. However, you've been telling me you're not spending enough time with your wife and kids.

So you're going to add this awesome marketing idea that can blow up your business. But it's completely against the values we've been talking about for the last three months. So allows that depth. an understanding of each other to be able to do that. So we found those intimate masterminds do what we call by speed. It buys you speed into the next stages of life because these other people know you better and it allows them to call you out and help you be able to get out of your own brain. An entrepreneur's brain is like a mess. And the goal is always to like build more and more business. And these other entrepreneurs know that brain because they all have it as well. But when it's

not their own brain, they do a really good job of focusing. Yeah, they can they can hear those like, what you talked about, you needed more family time, and you let, maybe they let that slip a little bit. And then when they go into like hyper focus, talking about their business, you guys are there to go, uh, but wait a minute. Exactly. Remember we talked about this? So what are like the pillars of your group?

So we actually have what we call the 10 domains of becoming the CEO of your own life. I won't go through all 10, but the main. So the idea is, have you ever heard of the wheel of life? So the wheel of life is based off that. concept. And so it's still, we just have our own twist on the right on the wording for branded wording, but it's really just the wheel life. But the ones that we really focus on, obviously business is one of the pillars. But the other three that we put at the top of the pillars would be we actually go in this order. It goes faith, family, fitness, business.

And our reasoning is faith we are, I would say we're a Christian group. It's not required to be Christian in it, but everybody that in the group ends up being Christian. And it's just the conversations are deep about our faith. And we call it soulful alignment. So it's just aligning our soul with the rest of the world is really what it comes out to be. And we need to have this higher picture, this higher idea, this higher idea of faith really keeps you grounded in the world. And be honest, and makes it so that we can build this amazing business, but we can't take this business with us. And so like, what are you spending all this time when you're not going to get any of this time back? So faith keeps us very grounded. Families too. And I mean, I would say in our groups,

almost everybody is married or at least has kids. So like they're in that family stage. And we believe that most people are looking to have families. It's not required to have a family, but most people are looking at families or at least be married. And so with that idea is we want to make sure we put that as a high pillar because it really should be the only reason you build a business is to build a better life for your family.

So that should come before it. And then fitness is unique because we believe if you don't take care of your health, you don't take care of that component of your life, your energy levels, you won't be able to be the most successful in the other categories. can't be the best business owner you can be if you're 50 pounds over weight and you're just exhausted all the time and your health's deteriorating and maybe you're you know especially on a male side men in their 50s heart attacks are a high rate you've been building for the last 20 years to build this amazing thing you have a heart attack 53 it's like what did you do this all for so our those are our

I'd say our top three pillars are up there and then business is the stage that we really get into after that well and it's it's interesting to me to see you know because back in the day mental health, men speaking, talking to your buddies, it was never raw and vulnerable. It was, bro, you know, hand me a beer and, you know, let's talk business, let's do some shots or whatever. But we're at that stage in this time where it's okay. It's okay to talk to people. It is okay to show a vulnerable side. It's okay to ask for help. It's okay to seek guidance where, you know, your dad, your grandpa that never would have been okay, you know, a bunch of dudes, you know, sitting around talking about our feelings and how to take better care of our families.

That wasn't a thing. No, but what they did have that we have lost in society is they did have social clubs back then. Not that they were talking the way that we're talking right now about these deeper feelings. They definitely weren't talking about that. But my dad talks to me about the fact that because when I brought up this concept to him, he took it as the perspective of like a male social club, right? So because we do have an aspect to it that is like we, you know, once a month,

we get together and we do things together as a group of guys, right? Maybe go out to a shooting range together or go to an escape room, think just bonding, male bonding. And so back in the day, they had a lot of social clubs that they could go to and do these things where they'd go to and they're probably just going to play cards. They're going to do something more manly in that sense. They're probably not going to have deep conversations, but it was an escape for them. And we don't, I'm 39 years old. I have never seen a social club in my lifetime that I was like invited to besides

Bible groups, church groups. That's about the only thing I would call like a male social club that I, that would, I would call truly a male social club. I think each sex personally should have their own social clubs because the reliability that we talked about is needed. Everything has become co-ed, which is nothing wrong co-ed. But there's plenty of time for co-ed. We already have a ton of those things.

Bringing back that individualistic part that allows you to connect on those deeper levels is is just something that I've missed in my life. And that's one of the aspects to ours that that's what my dad had that he said he actually missed. He said as they aged, they said that he was a veteran. So they have the VFW. And that was, that's, there's still been a value add for him and over his life. But it's one of those things that used to have a lot more of those things that weren't just

veterans. It was everybody could go to. Yeah. I do see that that's missing, you know, from people to be able to share frustrations and hear how other people have had the same frustrations. and, you know, my wife and I, this, and this is how we were able to get through that. Or, you know, where if you're in there with another, you know, with a bunch of women, it's going to be, I don't think you can talk as freely about, because they all women are going to talk. So I think it's, I think that's awesome.

Well, I just think of my conversations with my wife. And the way I think through situations and how she thinks through situations is completely different. And neither is wrong or right, but the idea is like, it's just how I think through things. And I think, you know, men definitely think different than women with things. And so it's like when you get into conversations that are of depth, having like-minded conversations with like-minded people really helps because you can understand how the other person's thinking. And there's some rabbit holes my wife will go down and like, I don't know how we got here

or what you got to. And by the end, we find our way back to what we were like. But the idea was, is if I was talking to a guy, we probably would have ended at the same point, but the conversation would have been different to get to that point. And I probably would have been able to follow that path a lot closer. And that's what I just found over time is we can have a more in-depth conversation as guys because we're thinking on the same wavelength of how we process these ideas. And then we have been in co-ed groups.

And then the women would come from a different path. And I would judge the path they would go down because I didn't understand how they got to that thing. I'm like, I don't understand. In the end, they probably got the same idea. We got to the same idea. But like it was a hard, it was an argument along the way because we weren't speaking the same language or thinking the same way. 100%.

And so if I were to, well, not me, but if I knew somebody that was joining Brotherhood and Beyond Business, what can they expect from this experience? So we have our standard which is called Brash. And so conceptually what it is is it's the ideas that we believe you have to do in a group. And one is Brotherhood. So the idea is that you're protecting this circle. So we're in this group of 10 men or our goal in Prescott area is to have five groups, so 50 total men in the group.

But your groups only have 10 people. And then the 50 men will get together at these events and like spend time together as like relationship, but you still have your board of directors. People that know you just a little bit deeper, but you still get these other relationships with these awesome men in this community. But Brotherhood, we're protecting the circle. You're protecting the conversations that are happening here. It's transparent.

But at the same time, it's intimate. I mean like this stuff's not leaving these conversations. It's like what happens in Vegas kind of idea. It's like if what happens in these rooms stays in his room is building that trust side of things. We have radical candor. So conceptually is like if you're in these, you can't you can't be too soft-hearted. What I mean by that is sometimes conversations will get uncomfortable. They're not meant to be mean.

And we have that in our like standards. Like the idea is to be kind, not nice. So kind means I'm going to have a conversation with you and I'm going to like be level-headed. I'm going to say things. I'm going to say things that might not be the most comfortable thing, but I'm going to do it in a way that's like just calm and understanding. I'm not picking apart anything about your character. It's maybe just your process versus nice as the nice is where it's just like, I'm going to say what you want me. You want to hear.

Yeah. Buddy, you're great. Exactly. You're doing awesome. You're doing what you're doing. Even all that stuff's falling apart. You're doing great. So we want to be kind.

And that's the conceptual side of that. We have accountability. So the idea is in our groups from meeting a meeting. It's not just coming back to the same meeting. with the same topic you went from. I've been part of mastermind groups over the years, and this is the thing that drove me the most nuts. And I'm a very accountable person.

That's one of my skill sets is accountability. And so, and holding people accountable. And so the thing I've seen over time is most men will go from meeting and meeting with the exact same complaint as the last month and never actually progress. And I would always get upset.

I'm like, what's the point of you coming to this? If you're just going to complain to complain about the same thing, you never move the needle forward in whatever that was. or just said, hey, maybe it's not really an issue. Especially when we've all tried to help you get past it and you continue to just stay in the same spot. Yeah, and it's okay to have the same topic, but not being the same position on that topic, right? Thank you for the advice last month. I was able to take these steps to move forward. Exactly. So we have an accountability component to ours that's built in. You actually get an accountability buddy.

We call an accountability brother. And so you're paired with them throughout the month to hold you accountable week to week. You just do like a 15 minute call with them to like, hold you accountable to like, okay, here's what. I said I'm going to do from meeting to meeting and you're just on a conversation just hold, you know, it's just to do a 15 minute call with somebody to be like, hey, like, how are you, are you moving that forward or not? And if somebody's like, well, you know, it wasn't as important as I thought. I was like, well, in that meeting, it sounded pretty important. So I think right now, you're just not being courageous enough to move it forward and you need to move that forward. And so that's between each other to do that conversation. So that when we come back to that next meeting and get that next live

meeting, I moved this forward or at least I ran into a real obstacle that I need to overcome so I can keep moving it forward. Such a difference between kind and nice. Oh, it's not that big of a deal. Okay. You don't need to address it. It's fine. But no, you were, it sounded like it was a big deal. Like, it sounded like it was, you know, bothering you. Let's, let's work on it. It's awesome. Yeah. And a lot of these are attached to what I would say are goal planning. So we had, you get, you know, not required to do, but we do try to get people to do their annual goals or quarterly goals and we have a system, a 12-week system that gets you from quarter to quarter. So it's got a little bit of a business coaching aspect to it.

I wouldn't consider myself a business coach at all, but we just want to make sure, like, we're not just like randomly coming to each meeting with like, here's my new thing of the day, you know? We wanted like, here's, you know, based on your annual goal that you said you're trying to do with your business life or health, like, how does this align with that? And in my big, well, I want to build this new business that was nowhere on the plan at all. And it's like, well, if that's the new idea, great. But when you sit down to your goals and look at what?

why is this switched and that kind of stuff? We can have those conversations. It gives us like metrics to measure against or things to measure against to give us that path so that it's not just a random feeling of the day. Like, oh, today I just, I had a bad phone call with somebody. I had a salesme and then go right. And now all of a sudden I don't want to sell this product anymore. I want to sell a different product, you know?

And it's like you have no idea how often entrepreneurs do that where just something, somebody, they might have had 20 great conversations about this product. And they had one person that had a bad conversation about this product. And all of a sudden, this product's no longer good because they're, feelings got hurt. And it was like, whoa, whoa, whoa, whoa. And that's what the group's there for, because I as an entrepreneur have that all the time. I have that insecurity. I have insecurity leading these groups because there's that idea that like, should I be leading these groups? Like, I'm in groups of people that know 10 times more than I know. But the idea is I can't have that. My insecurities are just

insecurities and I need to keep moving those forward. Well, and I think too, I think entrepreneurs, you have to have a little bit of an ego to jump into this game to think that you can start a business and that you, And so when somebody checks that ego or cancels the product or, you know, this product isn't great, it's hard sometimes to take that and be like, well, wait a minute, you know, because you hear, I've heard from 20 people, this is great. But I'm going to listen to this one right here. Yeah, and that's the hard part is you think you have the world's best mouse trap. And you're like, I built the world's best mouse trap. Why don't you want this? And I mean, I would say we have a lot of conversations about that in our groups.

the insecurities people feel. And that's important because that's who else can you have those conversations with. That's really, I can't have those with my wife. My wife's a teacher. She doesn't understand the entrepreneur path that much. And I can talk to my wife about anything. But when some of these, when a sale goes wrong, that's a conversation she doesn't quite understand. Well, and I think that sometimes with your wife, you don't want to share failures.

Exactly. And you don't want that burden with like, because a missed sale does affect our, if I, our finances. And so it's like, well, is everything okay? Is the business okay? It's like, oh, no, no, the business is fine, honey. It's just a miss sale. We miss them all the time. It really does go that way that fast. So it is one of those when you have those conversations with other people. I have people I can text. It's like, hey, like, I just need like somebody to like slap me in a face a little bit. Like, dude, you're fine. You've missed how many sales in your life. It's totally fine. So. Awesome. Okay. So if someone out there is looking to join or just wants to get

some more information. What is the best route for them to take? Yeah, so we do protect our brotherhood. What I mean by that is it's just not randomly people just get to join in the group without like being, what I'm trying to say? Vetted, yeah, exactly. That's perfect. Vetted. And so the first step is just to have a one-on-one like coffee meeting with me. Usually we just, I just meet them for coffee. Founding Fathers is where we meet a lot of times because it's a great social hub. And I get introduced them to a lot of other male business owners why we're there, which is a cool place, but really just meet them anywhere for coffee. And that's the first stage. Reach out to me.

Go to our website, Brotherhood Beyond Business.com, and you can get all our information. We also have our, your circle is your ceiling guide there that kind of explains, like, the people that you surround yourself with are really the maximum potential you can probably achieve. So the only way to, like, move to that next level is to level up your ceiling. And that's to find that next group of people. So that's an awesome guide to look through and kind of read through. And it gives you advice and like, here's the people that could, I wouldn't say pull you down, but they're not moving you up in this certain category.

Sometimes it can be family members. Sometimes it can be friends that have been with friends since childhood. And you just not have trouble getting away from them, but you just don't have other people to spend time with. So they're the only ones you spend time with. So that's an awesome download from there. And then from there, they can also set up a coffee meeting with me. And yeah, that's the best way to do it.

So we start with that. And then from there, we try to do a small little group meeting where they can meet some other entrepreneurs and get to know them to make sure that they can handle the transparency component of it and actually get, like just have a conversation other entrepreneurs and not either one dominate the conversation or two never say something in the conversation. We want it to be, it's a push-pull kind of thing. Yeah.

We truly believe when you go into these groups, you should go in with the idea, I want to give more than I take. Because realistically, you have nine other people that are having conversations and you're going to take more information from their other nine conversations and you'll take from your own. You'll think, oh my gosh, I can even think about that. And you're writing notes like crazy because all these little things, nuggets you can do. So you want to actually, you know, but the idea is like you want to give back to these

people as you can because you're going to be getting so much information from it naturally and you have to worry about what am I getting out of this like you got so much stuff in like two hours and the meetings are two hours and one one day a month for two hours so realistically it's a very small time commitment for it but you get a ton of ton of value inside of that one meeting well just the the weekly check-ins with somebody and um i think this is great it's you know i've got a couple of men in my life where i'm like you know this you would benefit from this and we do have an app as well with it and so that you can converse with people all the time. And the cool part about the app is you have your own local group you can talk to.

You can also talk to all the other members that will be in the Prescott area. Plus then there's the highest level, which we have this group in Prescott. We're building one in Hampstead, North Carolina, one in Detroit, Michigan, and one in the northwest suburbs of Chicago. And so you'll be able to then also pick from their minds, too. So you have these different levels. If it's a question that's too big for this group to answer, nobody has an answer. You can move it up the levels and see maybe there's somebody else that can.

I can get the advice. But how amazing to get like West Coast, East Coast, you know, Midwest, like different different ways of business, different, you know, just you've got people kind of everywhere to where it's like, I didn't think about this. But over here in the Midwest, that's something that they always have to be thinking about or, you know, whatever. You know, the values are different in different regions. And I think that's amazing.

And it's amazing. I've actually talked to some people that are worried about like how big are the businesses in the group. They want bigger businesses. They want these $10 million, $20 million businesses. And I'll usually stop and be like, what makes you think you're a better entrepreneur than a business that's doing $600,000? I would take you to a lot of fitness facilities that crush it.

They're awesome salesmen, but they just don't have the same profit margins that you do. And they don't have the same, they can't charge as much as, let's say, a landscaping company that can charge $20,000 for a job. They can only charge $400 at most for PT or something. But there's entrepreneurs at every single level of finances. and the higher an entrepreneur gets in their finances, what always tell them is like the only difference between a person that's making $600,000 their business

and one making $20 million is a scale of marketing. Right. Everything else is very similar. Yes, you have to be able to build teams, but everything's just scale, all it is. But they're same methods. There's nothing different method-wise. It's just how you scale those methods.

And so I've had conversations with physical therapists that have blown my mind on things they've said, and I've had conversations with people that have like my brother he has a $24 million business that he's in charge of. And there's some things that I brought up to him. He's like, never even thought about that. And he runs a humongous business. And he's never even had the conversations that I've had with a physical therapist that relates

to him. And he's like, man, I never even thought about that. Because the business is like they're just touching different components. And one might be amazing at customer service. One might be amazing at sales. Well, you each need those. So you'd be able to bounce those skills off each other. And then one other component that we are adding long term to this is eventually we're

going to have a retreat level. So the brotherhoods will be local and the retreat level will be national where we will pull from all the different brotherhoods throughout the United States, bring them together to like Sedona or into the mountains here or, you know, a golf trip to Tori Pines in California and bring together people that want to come together for a 10-person mastermind and mastermind with these other businesses throughout the United States. So our network will be, your network will be so much bigger and we'll be able to connect those networks for you. I mean, just, I mean, just the business connection for these people is amazing. But then to help balance your entire life is beyond, beyond business. That's the whole idea. Hold on. It's clicking now.

So, but, you know, I just, you know, thank you so much for coming in and thank you for sharing this, you know, as a woman, I was a little bit like, hmm, who's this brotherhood and whatever? But I get it because men need this. Women need this. You know, women on there. And women have their groups and women are so good at connecting with other women. And men sometimes need that push and that that's okay.

know, it's okay to join this group. It's okay to be vulnerable and share. Well, I've had some conversations with women that've asked me about that. I was like, when does the sisterhood come along? And I was like, I would love to. I can't be the person that does it because I can't understand what you guys need to know. I was like, when I find the right female. And how dare you even try, right? Yeah. And I think it's not for me to try. And that's why I've always like, that's my better than my approach is like, it would be unauthentic for me to do that. I know what more my place is and where I'm best at. If I find the right female,

along the way that's passionate about their faith and just passionate about their health and is passionate about their business and wants to build this, I would give them all the tools to do it and I would help them along that journey. I just haven't found that person yet. And this is pretty new,

so maybe we will find that person. The sisterhood might come someday, but I can't be the person that leads it because you can see my passion about the brotherhood. I know my lane. I know where I can be great at and I can't be great there, but somebody else might be able to do someday.

Yeah, it'd be like a woman trying to take over the brotherhood and somebody'd be like, uh, get her out of here. Yeah, it's just not, and I don't think most people would think it's authentic to be able to do that either. I agree, I agree. Well, Treb, thank you so much for coming in. Again, your website is Brotherhood Beyond Business.com.

Perfect. And good luck. This is great. Thank you. Appreciate you coming in.