SignalsAZ.com Prescott News Podcast - Prescott to Welcome 2026 with Legendary Boot Drop
Episode Date: December 24, 2025Send us a text and chime in!The Whiskey Row Boot Drop is back and bigger than ever, celebrating its 15th year as Northern Arizona’s most iconic New Year’s Eve event. On Wednesday, December 31, 202...5, thousands will gather in historic downtown Prescott to welcome the New Year with the drop of a dazzling 6-foot illuminated cowboy boot from the Palace Building’s 40-foot flagpole. This year’s milestone event builds on the excitement of last year’s worldwide recognition, when CNN broadcasted the Boot Drop live to a global audience. “It was incredible to see our small-town tradition featured on an international stage,” said Matt Brassard, producer of the... For the written story, read here >> https://www.signalsaz.com/articles/prescott-to-welcome-2026-with-legendary-boot-drop/Check out the CAST11.com Website at: https://CAST11.com Follow the CAST11 Podcast Network on Facebook at: https://Facebook.com/CAST11AZFollow Cast11 Instagram at: https://www.instagram.com/cast11_podcast_network
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The Whiskey Row Boot Drop is back and bigger than ever, celebrating its 15th year as Northern Arizona's most iconic New Year's Eve event.
On Wednesday, December 31st, 2025, thousands will gather in historic downtown Prescott to welcome the new year with the drop of a dazzling six-foot illuminated cowboy boot from the Palace building's 40-foot flagpole.
This year's milestone event builds on the excitement of last year's worldwide recognition, when CNN
broadcasted the boot drop live to a global audience. It was incredible to see our small town tradition
featured on an international stage, said Matt Brousard, producer of the Whiskey Row Boot Drop. We're
thrilled to continue sharing Prescott's unique charm and Western heritage with the world.
The celebration will feature two boot drops, one at 10 p.m. to coincide with the New York City
ball drop and another at midnight, each accompanied by spectacular fireworks display.
lays lighting up the Prescott Night Sky. The Boot Drop is more than just a party. It's a celebration of
our community and our Western roots, said Tracy Horn, founder of the Whiskey Row Boot Drop and
owner of Helkin and Horn advertising. What started 15 years ago with just 4,000 attendees has
grown into a tradition that now draws over 20,000 people. It's a bucket list event that
brings joy, hope, and togetherness as we step into the new year. This year's entertainment
lineup includes live music from the Instant Classics, a renowned classic rock and top 40s cover band
from Phoenix, ensuring a night of unforgettable energy and fun. Attendees can also enjoy food
from local street vendors, carnival games, and prizes throughout the evening. Hosting the
festivities will be Lisa La Cappell Dandos of Lisa Live 1490am slash 103.5 FM and Marco Espicia
of Eminem Entertainment. The boot drop has become a true Prescott tradition, offering something for all
ages, added Brassard. It's the perfect way to close out the holiday season and ring in the new year with
family, friends, and neighbors. Event details. When, Wednesday, December 31st, 2025. Where, Whiskey Row,
downtown Prescott. Highlights, two boot drops, 10 p.m. and midnight, fireworks, live music, food vendors,
games, and more. Attendees are encouraged to dress warmly for this outdoor event and celebrate responsibly.
The Whiskey Row Boot Drop is presented by Finley Auto Group Prescott, Blue Cross Blue Shield of Arizona,
and the experienced Prescott Office of Tourism.
For more information, contact Matt Brassard at 1-800, 975-0013 or visit BootDrop.com.
Join us for an unforgettable night of celebration, community, and tradition as we ring in 2026 together in the heart of Prescott.
Additional support provided by Zebrascapes, Ability Remodeling, Semex, Spring Hill Suites, Res, Reservoir,
in C4-TH home improvement. APS. Fancy that. Bucky's Casino. Dignity Health. Yavapai Casino. Matt's Saloon. Lighthouse coffee company. The Daily Courier. Blind Brothers, Arizona. Black Arrow Native American Jewel 106.7 FM. KDL 94.3 FM. Kahn 1130am. American Mailer. Your Home First magazine. Sparklight advertising. Tourme. Elgado Azul. Prescott Living.
Prescott Now, Magic 99.1 FM, Cough 92.9 FM, Hope Arizona Shime 103.9 FM, The Mountain 93.9 FM, hits 106, Prescott Woman magazine, Red White, and Brew, Hotel St. Michael, Hair Station 105, Footwork Auto License and Title, Quad Cities Business News, and Flagstaff Business News. Read more stories from dining, entertainment, recreation, and travel on signalsaz.com.
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