Simple Swedish Podcast - #332 - Spotify - en svensk framgångssaga

Episode Date: July 13, 2026

Spotify revolutionerade hela musikindustrin. Här är berättelsen om hur det började. Några ord som kan vara bra att kunna:  en annons = ad en slump = coincidence skivbranschen = the record industry fildelning = file sharing ett skivbolag = record label Håll dig uppdaterad om program och lektioner här (inklusive mina bästa tips och intressanta mejl på lätt svenska) Bli poddsupporter och få tillgång till transkriberingar och vår community här.

It is year 2006. In Stockholm, Daniel Eke and Martin Lorenson. They sit and and funder on a name to its new project. This is two

people who are became rica from IT boomen. IT boomen was a, yeah, it happened in the end of 90thal, the beginning of 2000s, and yeah, it was a, a boom, as you say, in IT, information technology and data and

some things. And these people, they had lucked to be Rika in this IT boom and now they're and filer

on a new project and they will hit a new set and chana pay for

annonser ones onetet an annons is you yeah reclam

so that you a a company and they're for to signas

nonstance so they'll hit a new set to get paid on

annonser specifically on the netet and the name Spotify it

comes up just little of a slump they they're they they're

they're they're they're they're they're and they're up and

they're up they're they're if Domain Namnet Spotify is ledit

and they are it so they registrear Domainnamnet Spotify.com But they

at this laget so it was it not bestemned that

it would be about music. But it we all, that it

will be that it will be to welcome to Simple Swedish

podcast and this this this about about Spotify.

How Spotify was to also the history on

Spotify. And for this this So, I wrote I'm

an article on a let-svenska with overshutings on swore words.

And so-clart, if you are pod-supporter, can you can you can be this article and get

to our community on simple switch center. I'll I'm a link

to that, but now I'm to continue to let's to listen this

article and I don't exactly as it is not it's I'm not

I'm I'm not I'm I'm I I'm what that it

is so that it is easier to understand and maybe more

more more to listen on it is not so cool

and listen on someone who just just I'm about

what what's what that so we have the two people

Daniel Eke and Martin Lorenson it was them that they were

them that they were them started Spotify and they sit here

206 register domenamnet and and what they actually should do and as

said it is a little of a slump that it actually be music a slump a coincidence but but these two

especially Daniel Eke he has always been music interested so maybe was it also this that it made that it

but by this this time it was a special time for the skivbrancher also

what can you say or music industry but especially special skivbrancher you know skivor

CD-shivor the the the companies who who sell CD-skirts So they had

Stora Svohortyte at this time. For it was at this time that fil-deling was so stort. So in the

beginning of 2000-hundred-tallet so had fil-deling has been very stort, also, to del a

file and Skivbolagings intects had gone with 50% intects, so the

the money that they are, the money that come in to the it called for

intects. And it had got down with 50% so that the the,

the they were, they were, They had a strong difficulties on on this and we had chenster

that all knew to the Pirate Bay but it also Kassah there there was

U-Torrent and all these these chensterna it was the that people

could deal music unlawly with one other and it was very, very

stort and all these three chanstern Kasa, Pirate Bay U-Torrent

all of them were actually swan-svans I I was not that also

I knew that Pirate Bay was Swenst but I knew not that Kassah

was Swenst that U-Torant was Swedish for them they were very

Kended, very I have personally Anvents all three Hoppast, I'm gonna arrester me for this, it was long since, forloth

Have you Anvint the Pirate Bay U-Torrent, Kassah and these Kassah was the first I, who I

that came. It started year 200. And then came Pirate Bay and so came U-Torrent, and all of them there. It was a big thing.

But now would even an revolution come to music branch and come from Sweden. For some more

more months later, so not more months after that Daniel and Martin had come on the name

Spotify. Yeah. then there a whole team of young IT

people in a in a land in a Riddargat on

Ustem in Stockholm they they are high-outbilled people

people with the people and the people have an exam

from KTH KTH KTH is you also kungly technical

technical technical the school in Stockholm it is a creddiggie a creddigh a high school

also it's it's good to have an examen from KTH an examen

is you do you get when you are clear with your studies it's a

one a false friend so an examen is not an

exam on English. For an exam is on a pro or specifically on university

so we're about a tenta but an examen is what you are what you are clear with your

studies when you when you take examen you are you are you are

you are the university and you can say I have an exam in I have an engineer's examen,

so it means. So it's, I have a degree. An exam. So, the most here in this team, high-utbuilder, with an examen from KTH, and they're sitting there in

different room and, and, they're, they, develop Spotify, whole simply. Utveclar programvaran

in one, In a room, sits front-end team and, and, and in a lot of Spotify's graphic form, and in a other room, sits back-end team at and job with streaming technique,

databases, annons system, and so many things. For Spotify, this program's technology must be in top-class. These people The team They developed

Something Something completely Newt Something that Ingen had Buct Tidiguer This was

Something Something That was Revolutioner The entire Brancher Whole

Music Industry And They And they They That this was Not

Not a Stort on Okay And And And the knicken

to that the timegown was that you can can click on

a lot and that the lot and it will be to be to be directly

when you click on it. For in other program

to example there there was iTunes there was

the the end the end-lag-lical set-ed to listen on music on the net. Maybe not

the end- but, but, but, then you must you, then, you must,

you know, the lot first, and then spel it. And it was the same thing with

fil-delning. Also, you must first lader-neer-n-lot- -lot-ed. And then can listen on it.

But it was this that's Spotify wanted forendra. So Spotify had been

anolund you. You could click on a lot and that the lot can

begin to be able to be directly. And for to do this so

combined the team of KTH engineers, they're they're combined streaming technology with same technology

that's in torrent trackers. So you can't this technology that's in filetelning also in

UTorrent and Pirate Bay and so many things. Also that you have a network with

anvendary and these The enderner delar data with one so

they also technology in torrent trackers for you

that for you who don't know when you when you use

file and ladder and need a file so you

need the file from many different different andvendor

for that it should go fast and effectively. And this technique is also in Spotify for to

to connect a lot so fast and effectively as much. But problem with fil-delings

technique with torrent trackers is that the loten comes not from

the beginning. You're not it comes in a slump-arted ordning. Ordning is slump-arted so random.

But Spotify had that the first the first down of the first and then next and then next and next

so that is streaming technique. That you start you start you're that you're that you're

that you're that you're that the first delen of the lot. So, this was the knicken. So I've talked much

about it for that it was like the here that Spotify should work so good so that it was a revolution

for the whole music branch. And when teamet of KTH engineers were clara with the first prototype

So, they sat them in the Lagerenetens' Wardassroom for to prove this new program. They sat there in Soffan, there in

the Lairgenhead on Riddergatan, Ustermalm in Stockholm, sat see and clicked it on Play. And it did on first the other

the music the music and the music and the whole

and all in the team got a a the of that

this was magic yeah and in this in this

there there is also Daniel Eke he he

he's in a other room not the other engineer than he

he can't have, I know, I don't have, I don't have, I know, he's not there so often, but his

biggest job is to reser around and forhandla with a skivbolag. So he

forhandla with a shivbolag to do that you know and you're and you

want, you know, you know then then will, you know, is about as a contract. We come, we come,

we come overence on something, and we scribed near it on a deal, and signer it. So, you know, first forhandla. They must say, okay, I will this. Aha, what will you?

Okay, I will it here, and this blah, blah, blah. We forhandler. So Daniel had to forhandla with skivbolagin. for the idea

with Spotify it's it's on that the shivbolagin out its music to Spotify

so the the book has music the shivbolagel has

the rightithes to musicen so Spotify must take

a oftal with the for to use their

music. So Daniel went out to the school and it was

it was it was it was it was here come there Daniel Eke and Martin

Lorenson they have started an new an IT company for it was

you it was much IT and IT bobble, it was in IT bubble like some. It was in boom and so, so it was IT, IT, IT, IT. Here comes another one etie

company that says that we should be something. And, and thenstom so is it a company that is a

product that torrent technique. Also, the same technique that these fil-delings and and it was

them that the skiv-bolagern had so many sworehieter so so, so they were

they're misdensual against against Daniel and Martin. So Daniel and Martin

they're they're by mistro. So mistro is same as misdensam

hate. Man not on them These, the skivbolagern, think, which are these killers? And why

would their ideas function? When anything another has fungered so good. But when they

can see and upleva the self-products, then they begin them end up

the so Daniel and Martin they're to overtale both

the skivbolag and investors so Daniel he went out and

forhand with a small and Martin went out

and forhand with invester and I and I a little

really great great is that Spotify They had they had

several million-tals pirat-copiered lot on their own servers. When they, when they built this program so, they pirat-copiered

lot-copiered lot. Millions of million-tals-pirated lot on their servers for to develop the here program. And I I'm notar that they

not that they didn't know it for the when they were they're

with the business but it's a little so a little a little a little

a little so a little they could they could be this

project for they they could they couldn't not they

couldn't not buy million lot lot for that it

would be for it's so they and use piratcopiered loter when they developed

program. Okay, so two and a half year take it for to all these the over the

these the same, so they are and work and job and job hard for to get all the

of all oftal with skivbolag and and investerer and two and a half year then it's

And one thing that's is, uh, fairsmodel. For Daniel and Martin, they they wanted that this here should be a gratis a chance, and they wanted that this

this can't be financed with reclam. Reclam, also, annonser, and so. But, But the skivbolagern Steller

Willcoer that forer Affairsmodeling They'll that it also There also There's a

Betal version of Spotify For They'll not That the Tempten is quite gratis

and just reclvancered For then There is risk that people

never begin and that people and they will not the skivbolagern so

Spotify are to introduce an betal version of the the tenses so it

is then there is then thencerer of reclam and an betal version

that is a a pre-numeration tense and they're their own and in November 2008 then is all thing

clart and Spotify lancers and it will be a hit direct, a strong fromgown in November 2008 and then

10 years later so are the ballaget $45 million crowns on New York Bursen. And Daniel Eke, he has called

for music branchens important. It's a little galate. And in Sweden so was Spotify very strong direct from

the beginning. So all scoffed Spotify. All have had Spotify since 2008. in the but but it took

three years in an it was really really really 2011

I think it to the USA also and then the USA is the the

the world and now for time so there's there

so so have you Spotify and when you Spotify, and think you that

it is a good chance? And you can also listen on Daniel E.k's Somarprat in P3. He, for he has done a summer prat in P3. So, summerprat in P3, it is

you people who, people who, who, who, are his history, about life. Very interesting, actually. Popular program in radio and so

there's also the playlist on Netflix that's that's about Spotify. It is a fictive version

of the berettlesen on Spotify. So, yeah, listen on that and so

I hope I that we hear's soon again. And hold out-cick

also after newhieter for that I job with a mass of things. We have things that happen on Simple Swedish Center and in Augusti

so comes it an an spenande thing for you who will be better on to talk to Spanish.

So if you will hold you updated so see till to pre-numerer on my newhead's brief. I'll leave a link to

that also. Have it so good. So, we'll hear's we soon again, and I hope it was interesting to listen to listen on the story about Spotify.